news INSIDE >> Tuesday, August 21, 2012
Transcription
news INSIDE >> Tuesday, August 21, 2012
GET MORE NEWS & UPDATES @ INSIDERADIO.COM >> FRANK SAXE [email protected] >> PAUL HEINE [email protected] (800) 275-2840 Tuesday, August 21, 2012 THE MOST TRUSTED NEWS IN RADIO Storm clouds gather as music industry attempts to link streaming royalties to an on-air fee. After two previous attempts in the past six years to win a performance royalty on radio stations proved unsuccessful, the music industry is laying the groundwork for a new strategy. It looks to tie on-air to streaming royalties as well as an effort by some lawmakers to address growing complaints that different digital platforms are paying vastly different fees. The first concrete evidence of the new strategy comes in a draft bill that Rep. Jerrold Nadler (D-NY) released yesterday. Using language that appears strikingly similar to what the musicFirst Coalition has used in the past, Nadler’s bill would direct the Copyright Royalty Board to take into account that broadcast stations don’t pay an on-air performance royalty when it sets a fee for radio’s online simulcasts. The strategy goes like this: if the record labels can’t get it from an on-air performance fee, the bill would allow them to make up the gap with steeper online royalties for radio than its pureplay digital rivals pay. Nadler says the fact that radio doesn’t pay anything for on-air is “a significant inequity and grossly unfair.” The National Association of Broadcasters says his bill fails to recognize the promotional value that local radio airplay gives musicians. “We continue to support private, company-by-company negotiations that are driven by the free market,” spokesman Dennis Wharton says, pointing to the recent unprecedented deal between Clear Channel and Big Machine Label Group. Proposed royalty bill positions the issue for Congress to take up in January. To the music industry, tying webcast royalties to on-air fees is a pivot, but certainly not a retreat. “This is an issue of fundamental economic justice that will not go away,” musicFirst executive director Ted Kalo says, reacting to draft legislation proposed by Rep. Jerrold Nadler (D-NY). “The only real solution is for Congress to create a legal performance right, but raising terrestrial radio’s digital royalties is an important interim step towards that goal.” At the urging of Pandora, Nadler’s bill would also create a “technology neutral” rate so Sirius XM Radio and cable providers like Music Choice would pay the same as internet-only services. With Congress in recess until next month and few working days left on the legislative calendar, Nadler’s bill is clearly positioning for the session beginning in January. Republicans are expected to hold the House and while Nadler’s bill isn’t likely to get far, some GOP lawmakers such as Rep. Jason Chaffetz (R-UT) have said they’re open to looking at creating parity among the variety of digital platforms. Regardless of whether that effort gets far, Nadler’s draft also suggests that news INSIDE >> even if Congress takes no action, the radio industry will face a contentious negotiation with SoundExchange when the current streaming royalty deal expires at the end of 2015. >>Arbitron making Cumulus tees up new division to improve spot creative. Cumulus Media is building a web ratings progress reservoir of radio campaigns that reaped results for clients in the past with a goal of improving spot creative in the future. During its second quarter earnings call earlier this month, CEO Lew Dickey told investors the company is investing in production and imaging to make stations sound better. Now it’s formed Cumulus Sound Solutions to serve as a commercial creative resource center, headed up by veteran producer-writer-voice talent Robin Marshall as production manager. Like Clear Channel has done with its Creative Services Group, Cumulus will capture, catalogue and make available on a company intranet what EVP/co-COO Jon Pinch calls “the best of the best” in ad creative across 60 different ad categories. “What works for a chiropractor in Oxnard may also work in Tallahassee,” he tells Inside Radio. The initiative is intended to help Cumulus sellers, producers and advertisers and to attract new clients. Rather than starting from scratch, account execs and production directors can access and search an online library of catalogued creative deemed successful in other markets and adapt it to a local client’s needs. “We’re taking advantage of our scale with hundreds of production people and sellers that have come up with creative ideas and had success with them,” Pinch says. Step two of the effort will be to use the Dallas-based resource center to cut spec spots and actual campaigns to MORE NEWS >> INSIDERADIO.COM PAGE 1 NEWS Tuesday, August 21, 2012 attract large national advertisers to Cumulus stations and its radio network. “If Pizza Hut is not currently a radio advertiser, that’s a challenge we give to our Sound Solutions people and task them with developing a campaign that can bring pizza to life using radio,” Pinch says. “Improving radio’s creative can only be good for the industry.” Arbitron’s making “significant progress” on reaching a webcast ratings consensus. It turns out building the back end of a webcast ratings system was the easy part. Arbitron has largely completed all the needed steps to launch a service that would measure streaming listeners. The hard part’s been forging an industry consensus, but that too is showing forward movement. EVP/COO Sean Creamer says the process has required “a significant but evolving set of conversations” with broadcasters. “I think there’s some significant progress being made in reaching a level of consensus in what that service might look and feel like,” he told an investor conference last week in Boston. Based on discussion the ratings company’s had with broadcasters, advertisers and ad agencies, the thinking is what’s needed is a single number that combines both people meter or diary-based over-the-air ratings with streaming server data collected from log files. “We’ve built an infrastructure already that would process them and ultimately integrate them into the over-the-air numbers,” Creamer says. To block the ratings from debuting, some companies have so far declined to share that data with Arbitron — which has so far not publicly identified the holdouts. Katz360 president Brian Benedik thinks the lack of a single measurement remains a hindrance in the effort to sell advertisers in-stream audio spots. “Until a universal offline/online audio metric is introduced that can capture this combined audience, it might be a challenge to present to advertisers,” he says. But some companies remain worried about how the data will be used in local and national ratings reports. Arbitron is pulling broadcasters along with the incentive that the radio industry isn’t currently getting full credit for its multiplatform audience. Creamer says that’s even more critical as pureplays like Pandora continue to gain share. “There’s competition in that space and I think [broadcasters] need to stake a claim to that space,” he said. National EAS test results are in — just don’t expect to find out how radio did. The FCC Homeland Security Bureau and the Federal Emergency Management Agency have submitted the result of last November’s first-ever national EAS test to the Government Accountability Office. The GAO is now reviewing the results to “address any weaknesses in the EAS identified by the test.” But it’s going to be difficult for broadcasters to assess their performance. The FCC and FEMA are treating the EAS test as a matter of national security, declining to make the results public and releasing the data only to the White House, the GAO and the National Weather Service, as well as to state government emergency management agencies. The FCC Homeland Security Bureau received about 16,000 filings related to the test — which wasn’t without its glitches. FEMA has characterized the problems with that activation as a “technical malfunction” and not a “systemic failure.” As Inside Radio first reported in June, no new national EAS test is planned for 2012. The FCC and FEMA have concluded it’s better to review all of the findings and make adjustments first. “We want to do it in the future but at this time we would rather see some mitigation — some fixes go into the national EAS at all levels — before planning a test,” FEMA IPAWS program manager Manny Centeno said. Continuing to press for FM-enabled handsets, NAB positions radio as “first informers” during emergencies. The June 29th “derecho” storm sent 4.2 million homes across 11 states and the District of Columbia into darkness, leaving some without electricity or cell phone service for more than a week. As the FCC’s Public Safety and Homeland Security Bureau investigates how the wireless industry responded, the National Association of Broadcasters says it demonstrates the need for FM in cell phones calls radio stations “first informers” during disasters and emergencies. NAB says it’s not looking for a federal mandate that forces wireless operators to incorporate and activate radios chips in mobile devices. But it says given the FCC’s interest in promoting competition and public safety, it should “consider ways to encourage the wireless industry to provide improved online and retail information so as to allow consumers to identify mobile devices that include free, over- MORE NEWS >> INSIDERADIO.COM PAGE 2 NEWS Tuesday, August 21, 2012 the-air radio.” NAB says the wireless industry has put FM into a few of their least popular handsets. And it notes Verizon and AT&T allow shoppers to scan their website for a variety of features, but neither lets customers narrow their search results based on having FM capability. The Telecommunications Industry Association and CTIA-The Wireless Association say the derecho was an “extraordinary” event and neither directly addresses broadcaster efforts to get FM chips into cell phones. But they tell the FCC no new regulations are needed, instead urging a “flexible” approach. “It would be unwise for the Commission to impose any ‘one-size-fits-all’ procedures on wireless carriers,” CTIA tells the FCC. Syracuse University professor of communications law and policy Patricia Longstaff offers the cell industry some cover. “Many small communities have lost their broadcast radio service in the last few years, and even if they have a station it will almost certainly not have a local news capability,” she tells the FCC. But the NAB points out that from Hurricane Katrina, to the 2011 Joplin tornados to the derecho storm, broadcasters have time and again shown they have generators and other backup systems, as well as the staff, to keep the public informed. For more than a day after the storm, NAB points out that one-third of T-Mobile subscribers in the Washington, DC area still lacked service, and for three days after the storm, 750,000 people still lacked power. “Compare this to the area’s radio stations, which coordinated the delivery of local all-news programming and provided ‘wall-to-wall’ coverage as events unfolded, foregoing commercial breaks to provide uninterrupted news and information to local residents,” it tells the FCC. A time buy and a handful of morning show appearances are part of Obama’s radio strategy. With the Republican Convention set for next week in Tampa, the 2012 presidential campaign is heating up on radio. The Obama campaign has announced it will use radio’s ability to tailor copy from market to market with a new series of radio spots that will hit GOP presumptive nominee Mitt Romney on a variety of issue that will vary across seven battle group states. For instance radio spots in Iowa will target energy policy while in Nevada the ads will talk about housing. Word is the ads will sound like a traffic report. No word on a budget for the Obama radio blitz. The price is clear on the Obama camp’s other radio maneuver. Former White House Press Secretary Robert Gibbs told Fox News Sunday that appearing on drive time radio shows for casual chats about sports, music and just a hint of politics is part of its media strategy. Gibbs said so far in August the President has done 11 local radio shows. The Romney campaign hasn’t spent as much on radio so far — but its super PAC announced in late-July it was placing $1 million in radio spot buys in seven must-win states. Wells Fargo Securities analyst Marci Ryvicker calculates radio will get $256 million in political spending in 2012, down from the $272 million it received during the 2010 campaign. Inside Radio News Ticker…VW expands Sirius XM deal…Drivers who pull off a Volkswagen dealer lot with a used car will have three months of free Sirius XM Radio. VW says the new offer applies to cars equipped with factory-installed satellite radios, regardless of manufacturer. Volkswagen GM Scott Weitzman says the subscription is a “core pillar” of a new preowned vehicle program that will launch in October. Not all dealers are participating but Sirius XM SVP Joe Verbrugge says the list continues to grow…Geico stays on top…The three biggest-volume national radio advertisers remained the same last week, according to Media Monitors, which puts Geico on top of the weekly top 10, followed by Safelite AutoGlass and Wal-Mart. O’Reilly Auto Parts (#5) and AutoZone (#8) also continue to use radio to battle over the auto parts retail market… Predators sink teeth into Cromwell…The Nashville Predators will remain on Cromwell Radio Group’s sports “102.5 The Game” WPRT-FM for another five years under a new contract that extends to the 2016-2017 season. Former Preds enforcer Stu Grimson rejoins the broadcast team as color analyst, joining play-by-play announcer Tom Callahan. This will be Grimson’s first full-time season as a member of the Preds broadcast team. Willy Daunic remains the host of the pre- and post-game shows. WPRT-FM has been the home of Predators hockey since 2010...People Moves...New programmers in Atlanta and Orlando. Read People Moves HERE. MORE NEWS >> INSIDERADIO.COM PAGE 3 NEWS Tuesday, August 21, 2012 After nearly two years of podcasting, Heidi & Frank return to radio on L.A.’s KLOS. With one member of the Mark & Brian Show leaving for a life of leisure and the other splitting for a new podcast venture, Cumulus Media classic rocker KLOS, Los Angeles (95.5) is turning to a podcast duo with Southern California radio experience to fill its morning drive opening. Moving quickly after Friday’s surprise on-air announcement by Brian Phelps that he had ended negotiations with Cumulus, KLOS has hired the Heidi and Frank show. Frank Kramer has been around the L.A. radio dial in various combinations, including “the Jamie, Frosty & Frank Show” on former modern AC “Star 98.7” KYSR and “Frosty, Heidi & Frank” on defunct talker KSLX. The latter show also appeared on “Talk Radio 790” KABC, Los Angeles for one year. Since 2010, Hollywoodbased Kramer and Heidi Hamilton have produced a live, 10a-noon subscription-based webcast as “the Heidi & Frank show.” Ironically the web is where Phelps ultimately decided to head after his on-air partner Mark Thompson revealed plans to leave what was the longest-running morning show in the L.A. market. Phelps said on-air Friday he was attracted to the “freedom” the on-demand format would give in terms of content and scheduling. He’ll launch a podcast with actress Jill Whelan, who previously hosted a show on “Talk Radio 1210” WPHT, Philadelphia. No launch date has been set. Phelps had previously said he was hoping he could do a show on KLOS with Whelan but that prospect faded as negotiations dragged on. “After a long and thoughtful search which overwhelmed us with great, established talent and new talent waiting to be discovered both in and out of radio, I couldn’t be more pleased with the selection of the Heidi and Frank show to continue on the tradition that Mark and Brian set in place with 25 years of Hall of Fame radio,” Cumulus Media EVP/ co-COO John Dickey says. Kramer says “only a station as large and iconic as KLOS could lure us back to radio.” Fantasy describes Dan Patrick’s latest brand extension. Fantasy sports is a growing market and DirecTV sports radio personality Dan Patrick is looking to get a piece of it. He’s created his own online sports game, Cover5. Patrick says unlike most other fantasy sports leagues, his game won’t require the huge time commitment players often feel they need to do in the required research. “Sports fans deserve a game that actually feels like a game, not a never-ending chore,” Patrick says. How complicated is it? The press release describing the trouble with fantasy sports took about 200 words to just state the problem. The multisport fantasy game has been in beta-testing for several months. Patrick and his partners have so far reportedly raised about $500,000 to launch the site, which will make money from selling special features to users as well as encouraging companies to sponsor teams similar to how bars and restaurants sponsor real-world softball leagues. About 30 million Americans played fantasy football during the 2011 NFL season — and it is estimated the fantasy sports industry produces an estimated $800 million in profits a year. Inside Radio’s Deal Digest — Houston — Gow Communications will begin operating sports “97.5 The Ticket” KFNC, Houston under a local marketing agreement starting September 1 as the deal with Larry Patrick-run Oxford Radio has been finalized. David Gow will pay $5.05 million for the station. He plans to continue its mix of local and ESPN Radio programming. Brokers: Larry Patrick and Greg Guy of Patrick Communications Arkansas — Steven and Alice Kiefer file to buy gospel KCGS, Marshall (960) from Southland Broadcasting for $150,000. The Kiefer’s do not own any other stations. Correction: A follow-up to a story in Monday’s Inside Radio: If or when Tribune does sell “Radio 720” WGN, Chicago as part of its restructuring, it’s not likely to do a separate land deal for its sizable transmitter site. That’s because the 50-acre parcel is designed to house both the main and auxiliary towers. What extra land there is there is protected wetland — not something that’s likely to attract real estate developers. MORE NEWS >> INSIDERADIO.COM PAGE 4 MEDIABASE MORE NEWS >> INSIDERADIO.COM Tuesday, August 21, 2012 PAGE 5 CLASSIFIEDS MEMPHIS GSM OPPORTUNITY Grow your career and earnings at REBEL 95.3, the top country station in North Mississippi now boasting a strong new signal throughout the Memphis Metro. Our second station, a Memphis market AM/FM combo, will launch soon. To be considered, you must have a successful record of radio sales and sales management in midsize markets and be able to thrive working independently without the bureaucracy and creative limitations of a large group owner. You also must lead by example and enjoy personal selling in tandem with being an effective motivator, trainer and professional manager. Required personal attributes include integrity, honesty, strong work ethic and positive mental attitude. Must have demonstrated a thorough understanding of how to sell without ratings information, how to create and sell NTR events and how to plan and execute successful promotions. Although not required, the ideal candidate would have a college degree, business and/or personal ties to the Memphis/North Mississippi area, and have previous successful sales/ sales management experience in new media. Attractive compensation package includes base salary, industry leading commissions on personal sales, and quarterly bonuses based on group station sales. Full benefits package including medical and 401k, plus opportunity to grow with the company in the future. Immediate opening. Station sales are growing dramatically so professional sales management expertise is required now. E.O.E. Please send detailed resume including earnings history and references in confidence to CEO at Mighty Media Group LP, 3710 Rawlins St. Suite 150 Dallas, TX. 75219 or email: [email protected]. RELAX....YOU’RE AT THE BEACH Apex Broadcasting seeks an Account Executive who enjoys working hard 9-5, but at the end of the day wants to play on the sandy beaches of Destin/Ft Walton Florida. This AE will represent our Destin/Ft. Walton Florida stations. Our stations include ‘WAVE 1021’ (Adult Hits), ‘The Blaze’ (Active Rock), ‘Q92’ (CHR) and ‘Highway 98’ (Country). If you’re an experienced and successful Account Manager with a good track record and references, this could be the job for you. Life on the beach is great, and so is your income potential at our four station cluster. This is not a starter list. A seller with good habits will make excellent money from the beginning. Bonus: our offices are right on the beach! Unhappy with your income and corporate radio? Please send your cover letter/resume to: [email protected]. Equal Opportunity Employer. LOOKING FOR THE BEST RADIO JOBS? FIND MORE JOBS ONLINE >> Tuesday, August 21, 2012 PROGRAM DIRECTOR SPIRIT 105.3 SEATTLE KCMS SPIRIT 105.3 Seattle is renowned for its programming excellence in Contemporary Christian Music. We are launching a search for the next great Program Director to lead KCMS SPIRIT 105.3. Are you a top 50 market radio programming professional whose performance consistently outperforms your peers? Are you a leader of integrity and humility who leads by example and inspires others? Would you like to work at a major market radio station where your Christian faith and vocation come together? If this fits you, we are interested in hearing from you. To learn more or apply, check us out at: www.crista.org. EOE ARE Y0U 98 ROCK’S NEXT PM DRIVE HOST? WOW! This doesn’t happen often. WIYY/98Rock Baltimore is looking for its next afternoon drive host. The 35 year old rock radio station is owned by Hearst and is seeking someone that has good new rock background and is WAY into social media. It would also help if you are a Ravens fan (or don’t mind becoming one). We are the home of the Ravens after all. Get your stuff to us ASAP. No calls, please. And Hearst is and EEO so bring it on! Dave Hill Program Director [email protected] INSIDE RADIO, Copyright 2012. www.InsideRadio.com. All rights reserved. No part of this publication may be copied, reproduced, refaxed, or retransmitted in any form. Address: P.O. Box 442, Littleton, NH 03561. To adver tise, call 800-640-8852. Classifieds, email: [email protected]. Subscribe to INSIDE RADIO for 12 months. Monthly subscription $39.95 reocurring payment. Call (800) 248-4242 to subscribe. Managing Editor, Frank Saxe frank@insideradio. com 800-275-2840 x702/Senior Editor, Paul Heine [email protected], 800-275-2840 x703. General Manager, Gene McKay 800-248-4242 x711. MORE NEWS >> INSIDERADIO.COM PAGE 6