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2016 MEDIA KIT
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
CARLOS
SANTANA
& RANDALL
SMITH
AND THE
“MAGIC” BOOGIE
THAT CHANGED
GUITAR TONE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
! "#$%
IS TE
DB
LU ES
!
ST
EATE
TW S GR D
RIVAL SONS ˜ LUTHER DICKINSON
O Y ’S PER’ CODE
TOMATITO ˜ JOHN SCOFIELD
O Z N EVE CRLIOPCKS DE
LOU REED REMEMBERED
ST
1,650,000
DEDICATED BUYERS
GUITAR PLAYER OFFERS THE MOST CREDIBLE, RESPECTED, AND STYLISTICALLY DIVERSE
CONTENT FOR OBSESSED GUITARISTS OF ALL STYLES, SKILL LEVELS, AND AGES. SINCE 1967, GP’S EDITORS HAVE BEEN
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2016
309,000
DEDICATED
PRINT & DIGITAL
READERS
MAGAZINE AUDIENCE
83% OF
SUBSCRIBERS
PLAN TO BUY A
GUITAR IN THE
NEXT 12 MONTHS
95% ALSO
PLAY OTHER
81% VISITED
AN ADVERTISER’S
WEBSITE AS A RESULT
OF READING ADS IN
INSTRUMENTS
LOYAL & ENGAGED
83% OF SUBSCRIBERS READ HALF OR MORE OF THE ADVERTISEMENTS IN GUITAR PLAYER
70% PURCHASED A PRODUCT AS A RESULT OF READING ADVERTISEMENTS IN GUITAR PLAYER
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PLAN TO PURCHASE
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69% PLAN TO BUY AN AMPLIFIER
65% DO NOT READ GUITAR WORLD
61% PLAN TO BUY STOMPBOXES
74% DO NOT READ PREMIER GUITAR
70% PLAN TO BUY CABLES AND STRINGS
SERIOUS MUSICIANS
90% OF SUBSCRIBERS HAVE BEEN PLAYING GUITAR
FOR MORE THAN 10 YEARS
95% ALSO PLAY OTHER INSTRUMENTS
WELL-EDUCATED & AFFLUENT
59% OF SUBSCRIBERS HAVE
A BACHELOR’S DEGREE OR HIGHER
HOUSEHOLD INCOME: $105,414
2016
WEB & MOBILE AUDIENCE
693,000
LIKES
133,000
FOLLOWERS
61,000
NEWSLETTER SUBSCRIBERS
563,000
MONTHLY VISITORS
1,301,000 PAGE VIEWS
ADVERTISING ON GUITARPLAYER.COM IS A PROVEN WAY
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TO MARKET YOUR PRODUCTS AND DRIVE VISITORS TO YOUR SITE.
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2016
EDITORIAL CONTENT
70%
OF
Lessons
READERS SPEND MORE
THAN
2 HOURS
Under Investigation
READING EACH ISSUE
John Lennon- Style
Fingerpicking
By JEssE grEss
PlEasE rEad thE following ParagraPh out loud (with aPologiEs to author howard l. ChaCE).
Wants pawn term, dare lift disc yawn glad hoe plate bee youthful mew sick whiff history pest France—Pole, Gorge, end Raincoat.
Win tease buoys flute dew Andy yeah end non tween sexy ate, June Lemon matte Dawn Oven, hoe thought hymn howl two fling her
peck. End arrest assist hurry.
Whew! I wish I could conduct this entire investigation in “Anguish Languish”-style Lennon-speak—read In His Own Write or A Spaniard in the Works, and check out Chace’s Ladle Rat Rotten Hut—but my brain already hurts!
Last year’s Donovan interview (GP 8/14) revealed how, during their famous trip to India in 1968, the singer/songwriter/guitarist taught John Lennon and Paul McCartney “the clawhammer technique that became ‘Dear Prudence’ and ‘Blackbird.’” McCartney
adapted a looser version of this one-bar fingerpicking pattern by incorporating brush strokes across two or more strings (think “Blackbird” and “Mother Nature’s Son”), but Lennon’s take on it was much more disciplined and rarely deviated from its strictly arpeggiated
single-note approach. The first recorded examples of the pattern emerged on The Beatles (a.k.a. the White Album), prompting George
Harrison to later remark that Donovan “is all over the White Album.”
John Lennon made a lot of beautiful music with only a handful of chords and this simple, one-bar fingerpicking pattern. (And, of
course, those melodies, but that’s another story!) Let’s investigate how he was able to do so much with so little.
“C LAWHAMMER” VS . “T RAVIS -ST YLE”
90
played: Travis picking incorporates a sixth-fourth-fifth-fourth-string
bass pattern, while the Lennon/Donovan clawhammer technique
uses a fifth-fourth-sixth-fourth-string scheme. Let’s break it down.
Ke yston e - F ran c e / G e t t y Im aGes
Using an open E chord and notated with traditional opposing stemming, Ex. 1 demonstrates the basic one-bar, 4/4 picking pattern,
which incorporates all six strings and features alternating fouron-the-floor bass notes played on the bottom three strings interspersed with three treble notes—the first string on beat one, the
third string on the and of beat two, and the second string on the
and of beat three. The main difference between this “clawhammer”
style and the Travis-picking popularized by Merle Travis and Chet
Atkins lies in the order in which the four alternating bass notes are
PART IT OUT
Ex. 2a isolates
the thumb-picked bass notes—B-E-(low)E-E, or, in
interval-speak, 5-root-(low)root-root. Grab an acoustic, set a reasonable tempo, and repeat this quarter-note pattern until it feels comfy.
Gradually add Ex. 2b’s three treble notes—one at a time—using your
index finger. (Those less concerned with authenticity could also opt
N O V E M B E R 2 0 1 5 / G U I TA R P L A Y E R . C O M
G U I TA R P L A Y E R . C O M / N O V E M B E R 2 0 1 5
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REVERED FOR ITS INSIGHTFUL ARTIST INTERVIEWS, MULTI-FACETED MUSIC LESSONS, AND TRUSTED PRODUCT REVIEWS SINCE 1967, GUITAR PLAYER HAS INFLUENCED GENERATIONS OF PLAYERS
Contents
GEAR
24
New Gear
94
Framus Custom Shop AK 1974S, German
Pro Series Mayfield Legacy, and German
Pro Series Phil XG Artist Model
h O L I d AY 2 0 1 5 | VO L U M E 4 9, N U M b E R 1 3
100 PRS 30th Anniversary Custom 24 and the
return of the McCarty
GP COmmUNItY
12
106 Boss DD-500, PW-3, and RV-6
We can all use a sense of community. Share
112
your photos, gear and CD/DVD reviews, likes/
114
dislikes, favorite amps and guitars, tone and
technique tips, gig stories, and more with the Guitar
Player reader community. Come on… join in!
OPeNING SHOtS
14
FRETS
We get up close and personal with the gigs,
the gear, and the glory that make playing
guitar the coolest thing in the world.
rIFFS
16
Don Alder
MORE ONLINE!
Review Five Mérida acoustics
Expand your experience far beyond the pages of Guitar Player
Vintage Excerpt Dan Crary Open Chords
62
Annual Budget Electric Roundup!
70
Just in time for the holidays! We round up
• Check out Billy Gibbons’ SG at guitarplayer.com/gear
• Learn some power ballads at guitarplayer.com/lessons
• Hear Allen Collins’ isolated “Freebird” tracks
Name That Tune!
decipher this month’s mystery riff.
Fretboard Recipes
Melodic Sequences Pt. 1
FeatUreS
74
Rhythm Workshop
Odd Bar Counts
26
Lonnie Johnson and Eddie Lang
32
John Scofield
38
Alexi Laiho
Get Smart
44
Richard Bennett
122 Craig Anderton on Technology
guitarplayer.com/video
Under Investigation
Kiesel, Danelectro, Epiphone, ESP LTD,
72
• Hear the Source Audio Vertigo Trem at
or player. This month: Glen Campbell.
See if you can follow the clues and
Sterling, Peavey, Squier, and Washburn.
at guitarplayer.com
COOL STUFF 24/7!
A thorough examination of a particular style
and review electrics from Bohemian, Carvin/
Fender, Godin, Guild, Gretsch, Ibanez, Slick,
Whack Job 1967 Teisco/Silvertone ET-460 K4L
120 Classic Gear 1968 Vox Clyde McCoy Wah-Wah
60
LESSONS
Robert Randolph’s brain, and more!
COVer StOrY
Asher Resosonic Rambler
118
56
We check in with Malina Moye, Martin
ClaSSIC aD
Stompbox Fever Truetone V3 Jekyll & Hyde
116
49
(from the August 1989 issue of Frets)
Barre talks Tull, Devon Allman picks
77
Dream Machine Teye Gypsy Arrow
Overdrive-Distortion
at guitarplayer.com/artists
JOIN THE GP COMMUNITY!
Facebook Get news and post comments at
facebook.com/guitarplayermag
GP Forum Debate, shock, educate, and share with
fellow readers at guitarplayer.com
Twitter Follow daily tweets at twitter.com/guitarplayernow
124 Steve Hunter on Classic Sessions
146 Pignose Amps
(from the September 1979 issue of GP)
POSTMASTER: Send address changes to Guitar Player, Box 469073, Escondido, CA 92046. Guitar Player (ISSN 0017-5463) is published monthly with an extra issue in December by Newbay Media, LLC, 1111 Bayhill Drive, Suite 440, San Bruno, CA 94066. Periodicals postage paid at San Bruno, CA, and at additional mailing offices. Canada Post: Publications Mail Agreement #40612608.
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2016
GUITAR PLAYER VAULT
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
CARLOS
SANTANA
& RANDALL
SMITH
AND THE
“MAGIC” BOOGIE
THAT CHANGED
GUITAR TONE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
IS T ED
B LU
ES !
ST
EATE
T W ’S GR
RIVAL SONS ˜ LUTHER DICKINSON
O Y ’S PPERECODED
TOMATITO ˜ JOHN SCOFIELD
O Z N EVE CRLIOCKS D
LOU REED REMEMBERED
ST
! "#$%
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10,000 PLAYERS
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2016
GUITAR PLAYER FRETS
a Guitar Player Special acouStic SectioN
Jason Mraz
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the legeNd
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DISTRIBUTED
AT WINTER
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SXSW
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MAY
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DISTRIBUTED
AT SXSW
MARCH
APRIL
DISTRIBUTED
AT MUSIK MESSE
NEW GEAR FROM
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12/1
ON SALE 2/18
1/19
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1/26
AD
ONSALE
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3/15
ON
2/22 MATERIALS
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2/23
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4/12
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DECEMBER DISTRIBUTED
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2016
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2/3 PAGE
How To Use The New Ad Portal Site 1. Go to: www.newbayadportal.com
2. Click on “Create Your Account” button.
3. Fill out the necessary information (name, phone #, e-mail address, etc.).
4. Create your own username & password
Once logged in 1/2 PAGE
1/3 PAGE
1/4 PAGE
1/6 PAGE
1. Click on “Submit a New Ad or Pickup an Existing Ad”
2. Choose the publication you’re submitting to from the selection, Press continue
3. Choose issue type (defaulted to Standard), issue date, ad size, and bleed from
drop-down menu
4. Fill in all other pertinent information (Headline, Advertiser, special notes, color, etc.)
5. Navigate to PDF file through “Browse” button
6. Select file and choose “Upload File”
7. You will then see a preview of your ad. Approve preview by pressing the
REVIEW POSITION button.
8. Press the REJECT or APPROVE button.
You will receive a confirmation that your ad was successfully uploaded. Then you’ll
receive an e-mail from newbayadportal.com that specifies whether your ad passed or
failed. If your ad failed, you must resubmit a corrected file.
If any revisions are needed, please contact the production manager
immediately: Amy Santana, 650-238-0264, [email protected]
AGENCY COMMISSIONS: 15% of gross billing allowed to recognized advertising agencies on space, color,
and position, provided account is paid within 30 days of invoice da te. Commission is not allowed on other
charges such as backing up inserts, trimming, printing of inserts, etc. No cash discounts. Note: The 15%
commission will not be allowed on any bills past due 30 days or longer. Prepayment: Accounts with no previous credit history with NewBay Media, LLC (NBM) are required to make prepayment by space order deadline.
Publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been
received on or before the material deadline. BILLING: Invoices are issued approximately one week after the
issue has been mailed. Payment to be rendered in U.S. dollars within 30 days. BILLING FREQUENCY: Based
on number of ads 1/4-page or larger inserted within a 12-month period. Spreads count as two insertions.
1/6-page ads may be counted toward frequency with 1/6-, 1/4-, and 1/3-page ads only. Failure to meet
frequency terms will result in a short-rate adjustment. COMBINED FREQUENCY: Ads may be combined in
other select NBM publications for maximum frequency. INSERTION ORDERS: All ads must be accompanied
by a signed insertion order (email confirmation or purchase order also accepted) or ads will not run.
PRINT ADVERTISING SPECIFICATIONS
AD SIZE(WXH)
FP SPREAD
FULL PAGE
2/3-PAGE V.
1/2-PAGE V.
1/2-PAGE H.
1/3-PAGE V.
1/3-PAGE SQ.
1/4-PAGE V.
1/6-PAGE V.
TRIM SIZE
LIVE MATTER
BLEED SIZE
16” x 10.5”
15.125” x 9” 16.25” x 10.75”
8” x 10.5”
7.125” x 9”
8.25” x 10.75”
5” x 10.25”
—
5.25” x 10.75”
4.25” x 7”
—
—
7.25” x 4.75”
—
8.25” x 5.375”
2.25” x 9.75”
—
—
4.75” x 4.75”
—
—
3.5” x 4.75”
—
—
2.25”x 4.75”
—
—
SPECIAL POSITIONS
Specified pages or proximity to monthly
columns, add 15% to applicable rates
(only for full-page or larger; specify on
insertion order). Position is not guaranteed if material is late. Continuous page
placements, 15% extra after first page.
*Information in this document is subject
to change without notice.
NewBay Media, LLC
1111 Bayhill Drive, Ste. 125
San Bruno, CA 94066 USA
Tel. 650.238.0300
Fax. 650.238.0263
ww.guitarplayer.com
www.musicplayer.com
E-NEWSLETTER TECHNICAL
SPECIFICATIONS
Banner Advertising Sizes:
• 728x90 Leader board
• 300x250 Medium Rectangle
AD FORMAT: GIF or JPEG files only. No
Rich Media. Animated GIFs OK.
FILE SIZE: Not to exceed 40k for Leaderboard and Skyscraper spots and 25k for
spots.
MATERIALS DUE: Three days prior to
mail date.
INCLUDE WITH ARTWORK: Referring
URL and alt text.
PRODUCT SPOTLIGHTS:
Product
photo (.eps file, mac format preferred,
300 dpi and CMYK format), and text copy
(email or attached Word file). All ads +
Product Spotlights run at a three-month
(6x) minimum. For materials contact sales
representative.
CANCELLATION POLICY: Sponsorships
require a 2-week written cancellation
notice. All ads + Product Spotlights run at
a three-month (6x) minimum.
MPN ONLINE ADVERTISING
Banner Advertising Sizes:
• 728x90 Leader board
• 160x600 Skyscraper
• 300x250 Medium Rectangle
FILE SPECIFICATIONS: Formats currently accepted: .gif, animated .gif, .jpg,
.html, Flash, Unicast, PointRoll, Eyeblaster.
NON-ACCEPTED FORMATS: Java,
Java Applet, Video.
FRAMES AND LOOPING FOR
ANIMATED .GIFS: 4 frame max.
with no more than 3 loops. Will accept
most 3rd-party ad tags including DART,
Adknowledge, 24/7 and L90. All 3PAS
must be accompanied by anti-caching
documentation.
MATERIALS DUE: Two (2) business
days prior to posting.
INCLUDE WITH INSTRUCTIONS:
Referring URL and alt text. All online
advertising has a 90-day minimum frequency.
2016
WEB SPECIFICATIONS
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
CARLOS
SANTANA
& RANDALL
SMITH
AND THE
“MAGIC” BOOGIE
THAT CHANGED
GUITAR TONE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
AD UNITS
OPA Pushdown
Leaderboard
PIXEL
SIZE
(W X H)
970 X 66
MAX.
SIZE
(KB)
EXPAND
FILE
FORMATS
IS T ED
B LU
ES !
ST
EATE
T W ’S GR
RIVAL SONS ˜ LUTHER DICKINSON
O Y ’S PPERECODED
TOMATITO ˜ JOHN SCOFIELD
O Z N EVE CRLIOCKS D
LOU REED REMEMBERED
ST
! "#$%
NOTES FOR FLASH CREATIVE
ADDITIONAL NOTES
150K
970X418
Custom Flash
or 3rd Party
Rich Media.
Flash requires customization. Please
contact for details.
A Pushdown ad appears on screen as a
narrow strip (970 wide by 66 tall), expands
for 7 seconds to 970 wide by 418 tall and
automatically closes for a 1/24x frequency.
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Leaderboard
728 X 90
150K
Down, Out /
970X418
Tower
300 X 600
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
MPU
300 X 250
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Sponsored Post
580 X 200
(IMAGE
SIZE)
150K
None
Image, Text
No Flash
Headline: 50 Characters Max Body: 370
characters max. Must be site served. 1x1
tracking ok.
In-Content Unit
600 X 300
150K
None
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding the
URL. Max animation time: 30 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Audio or expanding must be user initiated, on-click.
A stop/close button is required. No Pop-Up ads.
Interstitial
640 X 480
150K
N/A
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding
the URL. Max animation time: 15 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Interstitial is on screen for 15 seconds.
Clickable Page
Skins
(2) 500 X
1200
275K
N/A
Image
No Flash
Must be site served. 1x1 tracking ok.
Video Pre-roll
320 X 240
FULLSCREEN
N/A
N/A
Uncompressed
video files or .flv
tags ONLY
All files will be re-encoded to streaming .flv
format
4:3 aspect ratio. 15 or 30 seconds. Must be site
served. 1x1 tracking ok.
Email Blast
590 X 590
200K
N/A
HTML, Image
N/A
N/A
2016
BRANDS
NEWBAY MEDIA IS THE LARGEST PROVIDER OF MUSIC CONTENT IN THE WORLD.
WE REACH OVER 5 MILLION MUSICIANS, PROFESSIONALS AND ENTHUSIASTS EACH MONTH
THROUGH A SOPHISTICATED PLATFORM OF MAGAZINES, DIGITAL AND MOBILE OFFERINGS,
TV/VIDEO, ECOMMERCE,AND EVENTS SUCH AS THE REVOLVER GOLDEN GODS AWARDS, GUITAR WORLD ROCK & ROLL ROASTS, BASS PLAYER LIVE AND THE MUSIC WEEK AWARDS.
®