MEDIA KIT - KSHB Live Streaming
Transcription
MEDIA KIT - KSHB Live Streaming
• ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • KSHB KANSAS CITY MEDIA KIT SCRIPPS DIGITAL MEDIA • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • Scripps Overview • 21 broadcast TV stations and 15 newspapers nationwide • Digital Arm houses over 280 digital-only employees and is a Google Small Business Premier Partner, one of only 16 in the nation • In Kansas City We are… SCRIPPS DIGITAL MEDIA SCRIPPSDIGITALMEDIA KMCI-TV KSHB & KMCI Coverage Map KMCI-TV Kansas City DMA Rank #31 965,300 Households Metro Counties MO: Jackson, Cass, Clay, Platte, Clinton, Bates, Ray, Caldwell, Lafayette KS: Johnson, Wyandotte, Leavenworth, Miami, Linn, Franklin Source: May’13 Nielsen SCRIPPSDIGITALMEDIA A Multi-Screen World KMCI-TV Consumers take a multi-device path to purchase. What does your day look like with electronic devices? Advertise your business with the 4-screen approach! Did you know… 71% of the media-using population are multi-screen users 98% move between devices within the same day 48% Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study SCRIPPSDIGITALMEDIA more likely to see a lift in brand awareness with ads across all screens Cost & Time How Much to Reach ONE Person? KMCI-TV Daily Time Spent Yesterday (in hours) Direct Mail = 36¢ Yellow Pages= 35¢ Newspaper = 10¢ Cable = 7¢ Radio = 3¢ Broadcast TV = 1¢ & Internet TV & Internet… The numbers don’t lie! SCRIPPSDIGITALMEDIA 41 Action News AWARDS • KSHB was awarded the much coveted DuPont Award for it’s special on the JJ’s tragedy, as well as 6 Emmy Awards this past year which was more than any other station in the Kansas City market. 41 ACTION NEWS PRODUCT • 43 ½ hours of local news content per week! • Kansas City’s most accurate weather team led by Chief Meteorologist Gary Lezak – Kansas City’s weather leader. • In November, KSHB moved into number one news position for the combined 5pm-6:30 pm news. SCRIPPSDIGITALMEDIA KMCI-TV KSHB, Bringing You the Best in Prime… SCRIPPSDIGITALMEDIA KMCI-TV KSHB, Bringing You the Best in Sports… KMCI-TV …and more… SCRIPPSDIGITALMEDIA The Power of Live Television… KMCI-TV A lifestyle and entertainment show dedicated to the community of Kansas City. Michelle Davidson & Michael Mackie Call to learn how your business can be featured on KC Live! (816) 932-4132 SCRIPPSDIGITALMEDIA 38 the Spot … • • New Home of Sporting Kansas City! The Border Patrol (WHB) SCRIPPSDIGITALMEDIA KMCI-TV 38 the Spot… Your New Home for SCRIPPSDIGITALMEDIA KMCI-TV THE BORDER PATROL on 38 the Spot! 810 Sports Radio, the nation’s largest allsports radio station, is teaming up with 38 the Spot to put a face on TV of their weekday morning drive show, “THE BORDER PATROL”! 38 the Spot has taken The Border Patrol from strictly behind-the-microphone to in-front-of-thecamera weekdays from 7-8am. Hosts Steven St. John & Nate Bukaty are finally showing their faces from behind the radio curtain to give fans the opportunity to watch their favorite & most dependable morning radio show on TV! Did you know? THE BORDER PATROL is consistently in the top 5-rated radio shows in the KC market, enjoying as much as a 9 share with adult males! SCRIPPSDIGITALMEDIA KMCI-TV 38 the Spot Host Crystle Lampitt A Day in the Life with Crystle Crystle is an exciting and engaging host! Check out what a sample day might look like in her world. - Appearances and promos for special events - Emceeing community events - Daily promos for 38 the Spot - Promos for KC Live - Appearances on Sports Radio 810 - Live and in studio interviews - Reporting for KC Live - Writing/recording interstitials and web spots - Writing/recording all On The Spot "webisodes" and producing graphics for stories - Writing/shooting KC Live story packages and live hits - 38 the Spot social media- daily Facebook, Twitter posts SCRIPPSDIGITALMEDIA KMCI-TV COZI KMCI-TV Over-the-Air: 41.2; Time Warner: 984; Comcast: 249; Surewest: 631; WOW!: 198; Google Fiber: 98 Introducing a new network…Drawing upon a vast library of Hit TV series and movies! • • • • Premium Classic TV Hits Movies Exclusive Original Programs Local Content CLASSIC TV IS A PROVEN RATINGS WINNER Nearly 30,000 Households watch COZI weekly (July’13 NSI) SCRIPPSDIGITALMEDIA BOUNCE KMCI-TV Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming, HBCU sports and more. The Founding Group is led by Martin Luther King III and Ambassador Andrew Young. Only 3 Networks have served 42 Million African Americans in the US. KC ranks 38th among African American TV homes in the country. 11.4% (or 106,400) of the KC DMA are African American. SCRIPPSDIGITALMEDIA Scripps Broadcast Channels KMCI-TV PROVIDER (KSHB) Standard Tier Channel # Digital Tier Channel # PROVIDER (KMCI) Standard Tier Channel # Digital Tier Channel # TIME WARNER CABLE 13 1203 TIME WARNER CABLE 8 1230 COMCAST/Independence 8 232/808 COMCAST/Independence 5 807 COMCAST/Olathe 8 232/808 COMCAST/Olathe 2 807 SUREWEST 13 630 SUREWEST 8 632 DISH NETWORK 41 6379/8432 DISH NETWORK 38 8437 DIRECT-TV 41 950 DIRECT-TV 38 949 AT&T U-VERSE 41 1041 AT&T U-VERSE 38 1038 WOW (formerly Knology) 14 214 WOW (formerly Knology) 15 215 SUDDENLINK 3 103 SUDDENLINK 20 120 OVER-THE-AIR ***** 41.1 OVER-THE-AIR ***** 38.1 GOOGLE FIBER ***** 13 GOOGLE FIBER ***** 38 PROVIDER (KSHB DT2) Digital Tier Channel # PROVIDER (KMCI DT2) Digital Tier Channel # TIME WARNER CABLE 1245 TIME WARNER CABLE 1295 COMCAST/Independence 249 COMCAST/Independence 244 COMCAST/Olathe 249 COMCAST/Olathe 244 SUREWEST 631 SUREWEST ***** DISH NETWORK ***** DISH NETWORK ***** DIRECT-TV ***** DIRECT-TV ***** AT&T U-VERSE ***** AT&T U-VERSE ***** WOW (formerly Knology) 198 WOW (formerly Knology) 197 SUDDENLINK 128 SUDDENLINK 140 OVER-THE-AIR 41.2 OVER-THE-AIR 38.2 GOOGLE FIBER 98 GOOGLE FIBER 76 SCRIPPSDIGITALMEDIA ►TARGETED DISPLAY ADS Scripps Targeted Media KSHB.com Stats • Unique Visitors: 1M per month • Page Views: 9M per month • Video Views: 285K per month ►MOBILE • Retarget customers who have been to your website, as well as search retargeting • Behavioral & contextual targeted campaigns to reach your customers actively in the market for your product or service. • Geo-target to your local or national business footprint. • Reach 80% of online audience across 85K highly trafficked sites! Mobile Stats • Mobile web, iPhone, iPad, & Android apps • 2/3 of adults own a smartphone and 65% of searches being on a mobile device • Connect with your customer on the go! ►STREAMING VIDEO Pre-Roll • • • • Scripps Digital Media & KSHB.com :30 or :15 video with 300x250 companion ad Online video reaches 85M daily viewers Placement across KSHB.com & Scripps Targeted Pre-roll Network Reach your customer with online video across YouTube & 10,000 high quality sites! ►SEARCH (SEM & SEO) Search Engine Marketing (SEM) • • • • Sponsored text-ads Over 20 billion searches conducted monthly 85% of web traffic referred through search engines High-visibility, qualified leads Search Engine Optimization (SEO Visibility Services) • • • • Submission to Directories, Google, Yahoo & Bing Keyword link building Online propagation of articles, blogs, and social postings Engage viral marketing with social tags and posts ►WEBSITE DEVELOPMENT & DESIGN ►SOCIAL MEDIA Facebook • Sponsored posts • Social media ads units YouTube • Build up to 25 page Word Press website including mobile site • Index with Google, Yahoo, & Bing • SEO friendly ►EMAIL MARKETING • In-Stream True View video • Place message directly in front of consumers via • Place message directly in front of consumers • Demo & keyword targeting newsletter via e-newsletter sponsorship or custom e-blast or e-blast • Highly engaging, highly visible ad • leads Build brand awareness and generate leads • Build brand awareness and generate • Re-blast to remain top-of-mind • Re-blast to remain top-of-mind Station Contact Information Dan Mason, KSHB & KMCI Director of Sales (816) 932-4126 [email protected] Lucretia Raby Scripps Digital Sales Manager (816) 932-4135 [email protected] SCRIPPSDIGITALMEDIA Mike Wang KSHB & KMCI National Sales Manager (816) 932-4185 [email protected] KMCI-TV
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