My Note Taking Nerd Mastermind

My Note Taking Nerd Mastermind
Module #2
Products and Models
“Giving You The Edge!”
Not Your Typical Model and Product
Seminar – Some Strong Opinions on This!
Consults are where the real power will be.
Digging Deep into your models. I will be
brutally honest.
Remember – FREE Report
Get your Goals Set and Information
Systems in Control. “When Is NOW a Good
Time?”
DEVELOPING YOUR PRODUCT AND
ATTACHING IT TO THE CORRECT MODEL
How are you going to answer this question?
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How to __________________
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How to build a profitable Information Marketing Business
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How to dominate my local market with Social Media
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How to be Number One In my market for this Key word
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How to ____________________________________
You need to create solutions to urgent problems in the marketplace!
NOT WHAT YOU WANT OR THINK THE MARKET WANTS.
WHAT THE MARKET “SAYS” IT NEEDS!
What is the answer to the burning question your Market is asking right now?
KEYWORD RESEARCH: I’VE PROVIDED YOU A GUIDE. THERE IS NO PROGRAM THAT OFFERS
ANYTHING BETTER THEN YOU CAN FIND ON THE INTERNET OR ON THE FREE TRAINING VIDEOS
WITH MARKET SAMURAI!
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If the foundation of your business is Flawed then your business will eventually crumble.
When you build a business on a flawed foundation, it will fail. Sand foundations crumble houses. Businesses
that violate the Truth of NEED either belong to the 90% failure category or masquerade as a job.
Think about the purpose of businesses. Why do they exist?
To satisfy your selfish desire to “do what you love?”
To satisfy your craving for wealth and financial freedom?
Seriously, no one cares about your desires, your dreams, your passions, your “whys” and your reasons for
wanting to be rich. No one cares that you want to own a Ferrari and prove your parents wrong. No one cares
that corporate America wronged you. No one cares! Yes, the world is a selfish place and nobody gives two
shits about your motives.
People care about what your business can do for them. How will it help them? What’s in it for them? Will it
solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them?
Make them feel something? Tell me, why on God’s green Earth should I give your business money? What
value are you adding to my life?
STOP CHASING MONEY—CHASE NEEDS
Never start a business just to make money. Stop chasing money and start chasing needs.
You and your business attract money when you stop being selfish and turn your business’s
focus from the needs of yourself to the needs of other people.
ONE OF THE BIGGEST GURU BULLSHIT MYTH’S – “Do What You Love And The Money Will Follow!”
Kid lives in White Suburbia “Loves Hip Hop” – open’s urban clothing and music store! What are
his chances of succeeding?
The market doesn’t give a crap what he loves.
YOUR LOVE MUST SOLVE A PRESSING NEED AND
YOU NEED TO BE EXCEPTIONAL AT IT!
YOUR IGNITION: MOVING FROM LOVE TO PASSION
The motivational fuel for Making Things Happen is passion, not love.
Passion gets you out of the garage and onto the road. If you have
a passion for a specific goal, you’ll do anything for it.
Need something more concrete? No problem. Make people achieve any of the following:
1. Make them feel better.
2. Help them solve a problem.
3. Educate them.
4. Make them look better (health, nutrition, clothing, makeup).
5. Give them security (housing, safety, health).
6. Raise a positive emotion (love, happiness, laughter, self-confidence).
7. Satisfy appetites, from basic (food) to the risqué (sexual).
8. Make things easier.
9. Enhance their dreams and give hope.
How Do You Find Out The NEEDS of Your Market?
NICHE SELECTION AND KEYWORD RESEARCH!
Question #1: Is my prospect experiencing pain + urgency, or irrational
passion?
We want to know if they’re emotionally motivated to take action. If they aren’t you’re gonna have to
convince them to buy what you’re selling, and this, is shitty.
Question #2: Is my prospect pro-actively looking for solutions?
Have these people gotten off their butt and gone out to find a solution to their fear, frustration or
desire? This is important because if they’re out looking for a solution, they’re much more likely to be
a buyer?
It’s one of the reason that Search Engine Marketing is awesome because by definition, the prospect
is going to a search engine and searching for an answer. So if it works with search marketing, that’s
a good indicator that you can make it work with other types of marketing.
Question #3: Does my prospect have few or no perceived options?
This is important because if your prospect has a need and they’re searching for solutions, and they’ve
got a shit load of options, then you have to play the competition game. And this game is usually
played on price and you don’t want to be competing on price and if you do, you want to be the most
expensive.
Question #4: Are at least 1 in a 1,000 people looking for a solution for
this RIGHT NOW?
The reason you want to know the answer to this question is because you want to have a
big enough market to play in.
NEXT ANSWER THESE QUESTIONS!
Question #1: Where does my prospect have an emotional, irrational
need driven by strong fear or desire?
Question #2: What are the unmet needs that I can solve with my
knowledge, systems and techniques?
Out of all the needs I wrote above, I want to identify all of the UNMET needs.
If I can target this unmet need that’s really bothering or consuming my prospect, I can come to
their rescue with an answer.
Question #3: How can I offer my knowledge and advice in a way that
solves their unmet needs?
Ebook, video, blog posts, articles, live trainings…
Question #4: Where is my prospect searching for solutions to their
challenge – that I could find?
You want to know where they’re going to find a solution to their problems. You want to
meet them there. You want to head them off at the pass so to speak.
Eben Pagan’s 29 BEST Niche’s as of Late 2009
Health & Fitness
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Natural weight loss
Stress
Muscle gain
Low-impact exercise
Fat loss
Organic food
Raw food
Natural healing
Wellness
Any specific health problem
Relationships & Dating
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Dating
Relationships
Marriage
Sexuality
Conflict
Divorce
Body language
Parenting
Education
Business & Money
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Real estate
Foreign currency
18
Investing
Retirement
Debt
Starting a business
Making Money
Marketing (especially online)
Time management
Getting a job
Two Simple Ways To Make
Your First Product if You Don’t
Already Have One!
Make a PDF
Why? It’s easy! You can use it multiple ways!
Simple Outline to Get Your First E-Book Done in
Less Then 6 Hours MAX!
 Step One – THE OPENING OVERVIEW - Write the opening solving ONE Problem you
solve in your market. Here you give an overview of why this specific strategy or set of
strategies is important, what you are going to cover etc…
 Step Two – Include 5 – 7 Steps to answer the pressing problem you are solving.
 This could be “7 Steps to Dominating Facebook in your Local Market”, “5 Steps to
using Twitter to bring in boatloads of unfound cash”, etc. etc..
 Step Three – THE CONCLUSION – Brief summary of what you just covered and why it’s
so important to implement.
 Step Four – RECOURSES to make what you are teaching easier etc… Tool to use
…Affiliate links included
Word count: 1500 – 2000
Pages: 14 – 20
**Now that you have this we will talk about positioning, use, and traffic next week.
Leveraging Other’s Expertise to Create a Kick –
Ass Product!
 Find a Niche with active thriving Products in it already.
 Must have a active BIG forum or online group.
 Experts have a List already
APPROACH THE EXPERTS
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Come at them from all angles.
Email
Contact Form on Website
Help Desk
Twitter
Facebook
Comment on Blog
Through a forum they are active in
Post Card and Offline Sales Letters
Use all strategies above in a 2-3 days sequence spread out until you receive an answer.
Once they’ve agreed to be interviewed:
 Ask them if you can sell the interview with their approval of sales letter!
 Secure a line at freeconferencecall.com or freeconference.com
The Interview:
 Opening – Introducing yourself, your website, the expert.
 Ask just 3 -5 questions that pertain to the very core of what the expert is known for.
Once Done:
 Create an affiliate program through paydotcom.com (easiest to use) or through
nanacast.com which is the best.
 Use the same strategy for getting the interview to get affiliates.
 Start with the person you interviewed. Send them email asking them to mail their list
and have the email and affiliate link already for them.
DEMAND CONTROL! BE IN THE DRIVERS SEAT…
I can’t imagine running a company in which another entity has the power to instantaneously
kill your revenue stream. If someone can “flip a switch” and destroy your business, you’re
playing roulette with your financial plan.
I’M NOT ANTI-AFFILIATE. I JUST DON’T THINK IT SHOULD BE YOUR “MAIN GAME” – HAVE
SOMETHING THAT’S “YOURS”
Some Sign franchise agreements, giving control over crucial business decisions, including
marketing, ads, and royalties. They join distributorships in which others dictate their
compensation structure. Their product funnel is directed by a centralized source. They’re told
like automatons what they can and can’t do.
YOUR BUSINESS MUST BE SCALABLE AND
AFTER YOU’VE SET UP THE FOUNDATION BE
ABLE TO OPERATE WITH “SYSTEMS”
INDEPENDENT OF YOU!
 If it can only be sold to your “local” market it’s not scalable.
 Can I sell this to “Joe” in Cambodia?
 Can I make a system of this that anyone can do?
 Can my massive workload in the beginning be scaled to “NOTHING”?
MODELS
What’s Working Now!
THE LAUNCH!
THE Sales Process!
Do Not Let Complexity STOP You from Doing Something Start Small and Move To Perfection!
Landing Page – Sales Page – Thank You!!!
The Wagon-Wheel Model
1. You at the center!
2. Blog as the relationship center piece – massive
value!
3. CALENDAR
4. Everything leads back to main website and blog!
**Resources will be shared on Individual Consults as well as a
resource page posted on download page**