O`Charley`s - Beverage Executive Symposium

Success Story
Show Us Your Shake,
O’Charley’s!
For hard working folks and families who are looking for a more
satisfying casual dining experience, O’Charley’s is the only
restaurant that is Classic American with a Southern Accent
When the brand is not thought of for Alcoholic
Beverages the challenge is…
Guest Driving Programs Are A Bridge Too Far
So we need to:
1.  Focus on increasing beverage consumption with current
guests
2.  Manage profitability
3.  Ensure the offer is authentic to the brand
Challenge: Develop a contest that will get
bartenders comfortable with hand-shaking their
margaritas and restaurants excited about
O’Charley's new margarita lineup
•  Hand-shaken vs. flash blended
•  Wanted to build excitement with Servers &
Bartenders
•  Coming off back-to-back sales contests and
wanted something different
Bartenders and teams from each restaurant
competed in two separate categories
Contestants uploaded their videos to a
custom created O’Charley’s website:
http://www.OCShowUsYourShake.com
O’Charley’s awarded 1st, 2nd and 3rd place
prizes in each RVP’s region
•  Great participation – Over 50% of
restaurants had entries
•  Sales increase of 1.2%
•  Guest satisfaction increased 2pts
WHY……….
Server Authenticity