Engage. Captivate. Persuade.

MEDIA KIT
Engage. Captivate. Persuade.
Elusive audiences. Advertising saturation. Reaching on-the-go consumers today
requires impact and the right mindset. You need unique and powerful message
delivery with proven results. LevelVision engages audiences when and where it
matters most.
ENGAGE
300+ Venues
100 Million+ Annual Impressions
CAPTIVATE
Unique Floor-Based Technology
PERSUADE
$200 Billion Spending Power
LevelVision™: College
Across a network of over 300 college bookstores, LevelVision™: College has deployed
“floor based” digital LCD screens that display unique and impactful video content
and advertising. LevelVision™: College delivers almost 20 million viewing experiences
each month to a virtually pure composition of the highly-coveted “Millennial” and
Adult 18-24 audience segments.
Our Audience
The Millennial (18-24) demographic is amongst the most highly coveted consumer
segments. Millennials are ripe for developing brand loyalties, but as an “on the go”
generation, they are very difficult to reach and rarely respond to tired, traditional
media. Highly mobile and tech-savvy, they have an appreciation for unique
advertising delivered in a cool and unusual manner. In fact, 75% of college students are aware of advertising on digital signage and 49% report taking action
after seeing an ad.1
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Our Network
College bookstores are increasingly serving as both a shopping and social hub on
or near campus. This makes the college bookstore an ideal environment to deliver
targeted messages to these valuable consumers, which LevelVision™: College
does every day in more than 300 college bookstores in 234 cities across 44 states.
The content displayed at each site is secure, managed remotely and continually
monitored, allowing ad buyers to target individual locations and manage insertions
by dayparts. Every screen in our network is individually addressable, allowing for
any combination of geographic, time, and creative rotation factors. The map
shows our current screen locations.
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Our Product
The IntelliMat® display is a proven technology unique to LevelVision that engages
customers and passersby with the novelty of video and the usefulness of product
information and education. Studies show that the IntelliMat® concept increases
sales and is a cost-effective method for targeting customers with advertising in an
increasingly-saturated market.
About the Floor
An important physiology/psychology study by Dr. Joseph King proved that the
placement of an ad on the floor can positively affect one’s attention and focus.
Essentially, when our attention is directed upward, it is often to expand the focus
of our attention in order to take in as much as possible. However, when our attention is directed downward, we tend to narrow our attention focus. The IntelliMat®
floor screen redirects attention downward, thus targeting it in the process.
About the Screen
Housed in a 43" x 50" frame, the screen measures 30" diagonally. 57% of viewers
agreed that because the display was on the floor, it was in their natural sight line.1
43''
30''
50''
1
“Psychology of the Floor” ©2007 Joseph S. King, Ph.D., Radford University
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OVAB
LevelVision™: College’s Arbitron study is one of the first to report metrics consistent
with the Out-of-Home Video Advertising Bureau’s (OVAB) Audience Metric Guidelines, which were published in October, 2008. LevelVision is an OVAB member and
strongly supports OVAB’s efforts to create a uniform approach to reporting audience metrics across digital signage networks.
The metrics below are reported by Arbitron for the LevelVision™: College Network of
313 locations for December 2008. Terms are as defined by the Out-of-Home Video
Advertising Bureau (OVAB) Audience Metric Guidelines published in October
2008; exposition provided by Arbitron in italics.
Venue Traffic: The total number of visits, over a period of time, occurring in venues (i.e. locations) where a network is installed.
This number can be reported by demographic segment. If the same person exits and re-enters the venue during a period of
time, multiple traffic units are registered.
per 4-week period: 14,263,998
Vehicle Zone: The physical area in which a person is able to see and/or hear a specific, place-based advertising vehicle.
zone: 10-12 feet radius around the floor display
Vehicle Audience (viewers): Vehicle Traffic with Notice. A Vehicle Audience metric suitable for comparison to static media.
viewers: 68.9% of venue traffic
per 4-week period: 9,827,895
Vehicle Reach: The net number of (unique) viewers of specified characteristics in the vehicle zone who noticed the vehicle
during a time period.
reach per month: 58% of vehicle audience
per 4-week period: 5,700,179
Vehicle Exposure Frequency: Average number of separate exposures of a vehicle audience member during the venue visit or
other time period.
visits per month: 3.7
exposures per visit: 1.9
Venue Visit Time: The time spent in the venue during the total visit time.
visit time: 15 minutes
Impressions: Exposure to an out-of-home video network, program or message. One impression equals one person passing within
a 10 feet radius around the IntelliMat display one time. If the same person passes within 10 feet of the signage more than once during
the course of a single venue visit, two impressions are registered.
per 4-week period: 18,003,539
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Audience Snapshot
Gender
Age
Ethnicity
11%
20%
54%
46%
13%
61%
19%
Male
Female
64%
18 - 24
25 - 34
35+
Other
African-American
White
Hispanic
Visit Duration (minutes)
Monthly Visits
80%
40%
60%
30%
40%
20%
20%
10%
0%
1-4
5-9
10 - 20
12%
0%
21+
0
1
2-3
4+
What a Media Dollar Buys
Internet
$37.00
$27.00
Magazine
$19.00
Television
$14.00
Newspaper
$10.00
Radio
LevelVision™: College
$4.87
27 people
37 people
53 people
71 people
100 people
205 people
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Standard Proposal
Rotation Specifics
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Creative Specs
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To view our content best practices, please visit:
content.levelvision.com
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Contact
LevelVision
3959 Electric Road—Suite 330
Roanoke, VA 24018
540.904.5670
455 Market Street—Suite 950
San Francisco, CA 94105
415.615.9800
Sales
Sean Flanagan
Senior Vice President—Chief Revenue Officer
908.461.8578
[email protected]
Maggie Radford
Sales Manager
540.525.9234
[email protected]
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