METAMORPHOSIS 2011 - Dil se India

focus
fiesta
METAMORPHOSIS 2011 - Dil
21st, 22nd & 23rd December 2011
Mrunalee Kulkarni takes us through “Euphoria”
the band’s journey to becoming one of India’s
most successful fusion bands.
It seems unreal when you come across someone who
doesn't like music, perhaps because; it has become an
integral part of our life.
Indian music truly makes an impact, the strongest
reason being, it connects with one emotionally, like
no other form of music does.
Apparently, it has been observed that artists from the
west are adapting Indian style of music, Indian rock
bands are doing amazingly well abroad. The reach
and appreciation of Indian music proves that it is so
unique.
Indian fusion bands like Euphoria, Indian Ocean,
Swarathma have managed to attract a large number
of audiences, along with appreciation and respect for
Indian music. Indian music has a history spanning the
millennium and has developed over several eras, and
hence of course, India continues to be the Land of art
and origin of music. Let's talk about one of such
Indian Rock Bands, who have come up with an album
recently called “Item”
Euphoria is one of the most iconic Indian Rock bands,
The Band originated from Delhi, in 1998, consisting 7
artists and is led by vocalist Dr. Palash Sen.
They came up with their first Album "Dhoom'' in the
year 1998. Their most touching album was “Mehfuz”
in 2006, which had an amazing response.
One of their recent Albums was “Follow your dreams”.
The album featured trio Shankar, Ehsaan, Loy, and
talked about the students' suicides, which had
become a serious issue at that time. The track is
motivating and full of positivity, it was launched in
2010.
Euphoria was the first
Indian band to perform at
UN General Assembly
Hall in New York. They
also created the Common
Wealth Games Anthem,
Delhi Meri jaan.
“Recently we returned
from a trip to US and
Middle East , It feels great
to be a part of such a
vibrant and successful
Indian band, currently we
are working for the video albums and also Live
Concerts in Mumbai , Delhi , Kolkata , and Pune'' said
Alok, PR Manager for Euphoria.
Our 2 recent video Albums are of two different kinds ,
ITEM , the first album talks about the perceptions of
people towards the item girls of Bollywood , as they
are called , who are given that skimpy , hot and sexy
look , and audience have created a mindset that an
Item is supposed to be the same , the album ,however
speaks the other way round, today's real woman,
se india
PANEL DISCUSSIONS
Welcome to India
Novel Ideas
Increasingly multinationals are making products that are not
made in, rather Made For India. McDonald's Aloo Tikki Burger,
Nokia 1100 and Pizza Hut's Jain toppings.. the list just continues
to grow.
'Tarak Mehta ka Ulta Chasma', 'Laptaganj', 'Papad Pol', 'Mukti Bandhan' and
now 'RK Laxman ki Duniya'. The common factor between these successful
shows is that they have all been adapted from a novel.
Generalists V/S Specialists- The Way Forward
This discussion is a look at what the way forward is for the Indian
advertising industry. Has the era of the specialist come? Or will
the full service generalist agency takeover?
Are digital gatekeepers the new influencers of news? Are they the new news
creators? This event is aimed at discussing how digital gate keepers are
molding Indian minds
Evolution of marketing and promoting Marathi
films
Modern Marketing of Films
From Deewar to Dabang, Marketing for Bollywood Films has been
added as one of the 3 pillars of Film Making. Get the new way to
buzz films
know that even this side of a woman can be
portrayed as an item. The next upcoming video is
about the break up situation, called “Alvidaa ,
Shukriya.”
The musical journey of the band has been fascinating,
as their dhoom pichaak dhoom !, tracks continue to
rule millions of hearts , and even today whenever
Euphoria performs, they create magic.
Digital Dhindora
Marathi movies now believe in innovative and aggressive marketing. Meet
these innovative producer-directors-marketers
Transformation in Marathi serials
Story - The New Rising Star of Indian
Cinema
Stories sell with or without star power. Meet the storytellers who
have made 'Content the King'.
Marathi television has evolved over time and has welcomed change. Meet
the trend setters, the people behind this content. This is your chance to
interact with these mega minds. Come join us in this discussion to
understand these trends of Marathi television.
SEMINARS AND
AND WORKSHOPS
WORKSHOPS
SEMINARS
PRE EVENTS
and her true spirit as on how she manages to handle
personal and professional life, we want people to
THE GREAT INDIANAMA
A WALK DOWN THE MEMORY LANE
TAMASHA
All you budding fashion designers!! Its time to start
sketching designs, but with a history book. You have
to make a collection as per your theme is either
Absolute –Exact clothes of that period, Kitsch –
Incorporate the designs of this period to create
kitsch designs, or Abstract – go berserk in your
creations.
Re-made in India
VIGYAPANTI
3 Marketeers
What a Promo!
We will give you a choice of classic stories. You have to shoot a movie that's a different
expression of that story and yet has an Indian essence.
Yeh hai jalwa!
Here's your chance to make the world dance to Indian tunes. The idea is to edit international
music videos/movies to make it look like those artistes are dancing to Indian songs.
We will give you a movie and you will have to use the power of edit to bring it to life. Use
voiceovers, supers, bites - whatever means necessary so that everybody says"What a
Sell a new product in a market that has not heard promo!!”
of it. You can change your approach, creative and
message. Present a 360 campaign.
Pitch Kari
Tired of what you see on TV? Think you can do better? We give you a chance to do that. Pitch
Jingle sell, Jingle sell
your concept and do your best to woo our judges with your idea.
“We're the blackberry boys", "Washing powder
nirma", "Maggi maggi maggi". Create a jingle in
Point of Who?
advance but you have to perform it live.
Time to shoot a film using only the point of view of the character! e.g., Rickshaw, Bike,
Mouse etc.
ON GROUND EVENTS
KALANAGARI
METAMORPHOSIS
2009 & 2010
Rangeela Re
Re-create a vintage bollywood poster of your choice from the 80's era in
a form of modern art.
Horn OK Please
Highly Inspired by Truck Art? Bringing the kitsch back to where it
belongs. Participate in Rangeela Re, and if you're good enough, we let
you paint the Dil Se India Truck.
Dus ka Ek
Shoot a story in 10 pictures, and add a colour tint of your choice to it.
Copicature
It is said that a comic strip has more impact than our so called "Opinion
Leaders", if you think alike, then create a comic strip on an Indian
political current affair and let your actions speak louder than their
words.
TAMASHA
Shot Ek, Prop Anekh
You have to conceive a story with cinematic skills. Oh! but only in one
shot!
Time W'rap
Pick any topic that Indians can relate with - the Indian freedom
struggle, 26/11, or anything you can think of and rap about it!
Bol Bachchan
We will play one of the scenes from any hindi movie but without the
audio. Your team have to fill in the dialogues and sound.
MARATHI SRUSHTI
PRAYOG: Inter-collegiate Theatre Competition
It's your time to bring alive the contemporary Maharashtra on stage
with your mesmerizing performances.
“Mono acting"
You alone can do it! Now is your chance to prove yourself! Ek patri
segment and carve your own niche.
VIGYAPANTI
Pitaara
Brand the unbranded. Indian products will no longer have to be
patented by the USA . Let us use this as an opportunity to brand
indian products & make them exclusively ours!
Lukka Chuppi
Make a print ad without product display and convince us about the
reality behind your illusion.
DHINDORA
Halla Bol
Awaken the journalist inside you, and pretend you're live on
national television, with the microphone in your hand and the eyes
of the nation glued to you.
Twitterati
Are you a trend setter on Twitter, everything you do, or say
becomes a trend? Then here's your chance to trend a topic and we
will acknowledge you for it.
Contact: Sumit - 98334 89182
14
Friday | December 2011
15
Friday | December 2011