Greenways produktem turystycznym Europy

Transcription

Greenways produktem turystycznym Europy
“Greenways: a tourism product
of Europe”
Mercedes Muñoz, EGWA Director
[email protected]
www.aevv-egwa.org
www.greenwayseurope.org
TIME FOR BIKING!
Can cycle tourism become a brand
tourism product of Poland ?
13 February 2016 r. / Tour Salon, Poznan / Pavilion 7
• EGWA presentation
• Greenways and asset for sustainable tourism
and cycle tourism
• Developing tourism product around greenways
• Greenways in Europe
In 1998 the European
Greenways Association (EGWA)
was created in Namur (Wallonia,
Belgium)
Objectives: inventory,
encouraging the creation and
promotion of Greenways in
Europe.
Secretariat and executive seat in
Madrid (Spain).
51 members from 16 countries
EGWA MEMBERS
AUSTRIA : FUTURE BASE WEINVIERTEL (FBW) - BELGIUM : CHEMINS DU RAIL (CDR) ;
INSTITUT BRUXELLOIS GESTION ENVIRONNEMENT (IBGE) ; REGIERUNG DER
DEUTSCHSPRACHIGEN GEMEINSCHAFT ; RÉGION WALLONNE - D.G. OPÉR. ROUTES ET
BÂTIMENTS ; - D.G. OPÉR. MOBILITÉ ET VOIES HYDRAULIQUES ; -D.G. OPÉR. AMÉNAGEMENT DU
TERRITOIRE, DU LOGEMENT, DU PATRIMOINE ET DE L’ÉNERGIE ; PROVINCIE ANTWERPEN ; VILLE
DE CHARLEROI - CZECH REPUBLIC:ENVIRONMENTAL PARTNERSHIP for SUSTAINABLE
DEVELOPMENT (EPSD) - FRANCE : ASSOCIATION DES DÉPARTEMENTS ET RÉGIONS CYCLABLES
(DRC) ; ASSOCIATION FR. VÉLO ROUTES ET VOIES VERTES (AF3V) ; ASSOCIATION FRANÇAISE
POUR LE DEVELOPPEMENT ET LA PROMOTION DE L’AVENUE VERTE LONDON/PARIS; CLUB DES
VILLES CYCLABLES ; MINISTÈRE DE L’ÉCOLOGIE, DU DÉVELOPPEMENT DURABLE, DES
TRANSPORTS ET DU LOGEMENT (MEDDTL) ; ECO-COMPTEUR; HUNGARY : GREENWAYS
METHODOLOGY ASSOCIATION (GMA); - IRELAND: GREAT WESTERN TRAIL ; GREAT SOUTHERN
TRAIL; HERITAGE COUNCIL OF IRELAND - ITALY: ASSOCIAZONE ITALIANA GREENWAYS (AIG) LATVIA: VIDZEME TOURISM ASSOCIATION - LUXEMBOURG: MINISTÈRE DU TOURISME –
NORWAY ROGALAND COUNTY COUNCIL; POLAND: STOWARZYSZENIE GREENWAYS POLAND
(GREENWAYS POLAND ASSOCIATION- PORTUGAL: ASSOCIAÇÃO PORTUGUESA DE CORREDORES
VERDES; CÂMARA MUNICIPAL DE MONTEMOR-O-NOVO; CÂMARA MUNICIPAL DE VALENÇA ;
COMUNIDADE INTERMUNICIPAL DA REGIÃO DÃO LAFÕES; COMUNIDADE INTERMUNICIPAL DO
MINHO-LIMA (CIM–ALTO MINHO) MUNICIPIO DE MONÇÃO; REDE FERROVIARIA NACIONAL
(REFER); - ROMANIA ASSOCIATION FOR SOCIAL & HEALTH TOURISM ASSOCIATION ; - SPAIN:
ADMINISTRADOR DE INFRAESTRUCTURAS FERROVIARIAS (ADIF); BASQUETOUR-AGENCIA VASCA
DE TURISMO ; CONSELL COMARCAL DE LA TERRA ALTA ; CONSORCI VIES VERDES DE GIRONA ;
CONSORCIO TURISTICO PLAZAOLA; CONSORCIO TURÍSTICO VÍA VERDE DEL NOROESTE ;
CONSORCIO VIA VERDE DEL TARAZONICA ; DIPUTACIÓN FORAL DE ALAVA; DIPUTACION
PROVINCIAL DE JAEN; FUNDACION FERROCARRILES ESPAÑOLES (FFE) ; FUNDACION VIA VERDE
DE LA SIERRA ; GENERALITAT VALENCIANA. D. G. DE TRANSPORTES, PUERTOS Y COSTAS;
MANCOMUNIDAD VÍA VERDE DE LA JARA – UNITED KINGDOM: SUSTRANS.
Honorary members: BELGIUM: SNCB-HOLDING - SPAIN: ADMINISTRADOR DE
INFRAESTRUCTURAS FERROVIARIAS (ADIF); MINISTERIO DE MEDIO AMBIENTE Y MEDIO RURAL Y
MARINO; USA: RAILS TO TRAILS CONSERVANCY (RTC).
What EGWA does?
To promote greenways
• Awards
• Conferences
• Observatory
• Greenways Day, within the
European Mobility Week
• Best Practices Guides,
• European projects (REVER,
Greenways4Tour, Naviki,
Greenways Product, Outdoor)
• information exchange, initiatives
diffusion, networking,
cooperation, advise, lobbying,
(...)
Biennaly: European
Greenways Awards
2003. I EGA was handed
by Environmental
Commissioner Margot
Wallström. (Brussels).
7th EGA Award ceremony Namur, Belgium, in
cooperation with the Wallonie. 16 October 2015
Greenways
Communication car-free
routes
Satisfactory standards
•width,
•gradient, and
•surface condition...
user-friendly and low-risk
for users of all abilities.
Greenways
Refitted infrastructures,
such as:
• abandoned railways
• canal towpaths
• disused military roads
• other paths closed to
motorized traffic
Daily mobility, active
tourism, healthy leisure,
sport and exercise for
everyone
urban or rural
Phil Cheattle/Sustrans
Greenways and
abandoned railway lines
Europe possesses
thousands of
kilometres of
disused railway
lines which form
part of the cultural
and industrial
heritage of the
continent
Greenways:
a way to preserve the cultural and industrial heritage
of the disused railway lines in Europe, thanks to the
restoration and maintenance of structures such as
tunnels, viaducts and station buildings.
Greenways safeguard the continuity of transport
corridors; the trails could revert to their original use
as railway lines.
Infraestructures facilitating access
Reconditioning of railway bridges
Infraestructures facilitating access
Tunnels
Signposting of the Greenways
Rehabilitation of disused railway stations
To install Services and tourism equipment for
Innumerable examples in Europe.
Greenways promote:
• sustainable mobility for daily
travel (to work, school, shops)
and leisure journeys.
• Sustainable tourism, rural
development and local
employment creation
Greenways: an asset for sustainable tourism
Gradients less than 3 %, rectilinear tracks, wide
curves.
Exceptional and respectful access to nature, due to
the use of preexisting infrastructures integrated into
the landscape allowing movement around the
countryside, offering enjoyment of the culture and
history of Europe.
Greenways: great infrastructure for
cycle tourism
The need of a continuous, safe, attractive and
sign-posted trail is accepted by all, and these are
the characteristic of the greenways!
Cycle tourism in Europe
• Cycle tourism not recorded in
(European) statistics
• Market generally seen to be increasing
• Growth of cycle tourism uneven
across Europe
• 2,300 million cycle day trips per year
• 20 million cycle holiday trips per year
• €44 billion of gross revenues per year
Updated september 2012
Available: www.europarl.europa.eu/studies
“Greenways4tour”
• Best practices
guides,
• Leaflets,
• Video,
• Workshops,
• Observatory
Greenways Product
From “Tourism Resource” to Tourism Product”
Greenways Outdoor
The project is about the
creation and transnational
promotion of an outdoor
tourism product linked to
European greenways, and
on the improvement of the
capacity building of SMEs
located in their vicinity, so
that they can tailor their
services to the demands of
customers and so become
more competitive.
New project 2015: Greenways Outdoor
Greenways Outdoor
10 partners from 5 countries:
Spain, Latvia, Portugal, Italy and Belgium
• ASSOCIATION EUROPEENNE DES VOIES VERTES AISBLEUROPEAN GREENWAYS ASOCIACION (EGWA) (Belgium European scope) Lead partner/coordinator
• FUNDACIÓN FERROCARRILES ESPAÑOLES (Spain),
• VIDZEMES TURISMA ASOCIACIJA (Latvia),
• PANGEA EDUCACION Y DEPORTE EN LA NATURALEZA SL (Spain),
• COMUNIDADE INTERMUNICIPAL VISEU DAO LAFOES (Portugal),
• GRUPPO DI AZIONE LOCALE POLESINE DELTA DEL PO - ROVIGO
(Italy),
• FUNDACION VIA VERDE DE LA SIERRA (Spain),
• TOURISMUSAGENTUR OSTBELGIEN (Belgium),
• DIVERSPORT EMPRESA DE SERVEIS ESPORTIUS SC (Spain),
•-Budget:
SERVICIOS
DEPORTIVOS,
CULTURALES Y DE ANIMACION
320,000€
DXOCIO SL (Spain).
-Implementation period: June 2015-November 2016
“Greenways Outdoor ”
WP2: Diversify Tourism Offer. Lead: FFE
• Workshops
• Diversify Tourism Offer :
– Tourism packages and
European catalogue of
outdoor tourism
products on
Greenways.
– Adaptation to the market and
improvement of the
competitiveness of SMEs.
– Sporting events on
greenways.
– Fam/Press trips
– Promoting public-private
collaboration.
“Greenways Outdoor ”
WP3: Better information & marketing
Lead: Tourismusagentur Ostbelgien
• Workshops.
• Best practices guide
for the marketing and
communication of the
greenways tourism
product.
• Joint participation in
specialized fairs.
• Technical visit / revers visits
“Greenways Outdoor ”
WP 4. Promotion & communication.
Lead: EGWA.
• European Greenways
Product Outdoor Award
European photo
competition.
• Greenways outdoor
campaign at European
Mobility Week.
• Creation of a website
and some communication
2.0 marketing.
“Greenways Outdoor ”
WP 4. Promotion & communication.
Lead: EGWA.
• Press releases/Articles in
newsletters
• Brochure on the European
Greenways Outdoor project.
• Pan-European workshop
• European conference about
Greenways, EuroVelo and
Cycletourism 2016, focus on
Outdoor tourism product
Greenways in Europe
France
Defined a national cycle
routes and greenways
network of 19.500 km, 35
% already in use. Of them:
- Greenways 63 % (4320
km).
- With smooth surface near
4.000 km and 1.800 km
hard.
6.150 Km. of the national network,
take part of the itineraries at
European level. (July, 2010)
From Atlas national des Veloroutes et
voies vertes. Départaments & Régions
cyclables de France in partenership wiht
the Minister of the Ecologie .
France
250 safe itineraries for
pedestrian, cyclists, skaters
and for people with reduced
mobility
vvv.af3v.com
Excellence
1st Prize / 1ère Prix
L’Avenue Verte (France)
Luxemburg
600 km of cycle routes
120 km using disused
railways lines
90 % of disused railways
lines have been reconverted
in greenways
http://www.mdt.public.lu/fr/infrastructures/pistescyclables/index.html
PROGRAMA VIAS VERDES
DISUSED RAILWAYS AND GREENWAYS IN SPAIN
In 1993: 7.600 km of
disused railways.
In 2015
70 VV in use : 2400 km
954 stations
117 greenways
501 tunnels
1.070 bridges
www.viasverdes.com
1st Prize 4th EGA, 2009 -Sustainable, Development & Tourism
Via Verde de la Sierra (Spain)
Example of Sustainable Development and tourism
& local generation of employment
in an isolated and depressed rural area.
36 km crossing 6 small municipalities, with about
30.000 inhabitants
30 tunnels
4 railways stations restored
Excellence 2nd Prize
Vía Verde de la Sierra (Spain)
For its determination on keeping on improving the
excellence levels already reached, generating new
and attractive equipments and accommodations to
attract tourists and creating new jobs in a very rural
area, despite the current crisis.
ENTORNO ESTACION DE
OLVERA
1.99
http://www.fundacionviaverdedelasierra.com/
3
Portugal – “Ecopistas” Nacional Plan”
Promoted by REFER (Railways Infrastructure Manager)
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EX-LINHA DO DÃO
RAMAL DE VISEU
EX-LINHA DO VOUGA
RAMAL DE VISEU
RAMAL DE PORTALEGRE
RAMAL DO MONTIJO
RAMAL DE MONTEMOR
RAMAL DE MORA
RAMAL DE REGUENGOS
RAMAL DE MOURA
RAMAL DE VILA VIÇOSA
Ex-LINHA DO SUL- LOUSAL
748 Km elegibles
449 Km with contracts
580 Km with preliminary studies for projects
212 Km in use as “ecopistas” (2013)
http://www.refer.pt/MenuPrincipal/REFER/Patrimonio/Ecopistas.aspx
Portugal
Minho
Excellence / Excelência
3rd Prize / 3º Prémio
Ecopista do Dão (Portugal)
Dão Greenways – Tourist and Cycling
Routes
Belgium: Walloon Region
1300 Km. of RAVeL, 150 Km. préRAVeL and others greenways and
200 Km of conextion path.
http://ravel.wallonie.be/opencms/opencms/fr/
Tourism Product
Vennbahn (Belgium / Bélgica)
For the creation and commercialization of a tourism
product related to the excellent, cross-border
Vennbahn greenway, which connects 3 different
countries. It offers tourism services packages,
including accommodation, e-bikes, baggage transport,
and a la carte packages. http://www.vennbahn.eu/
SPECIAL AWARD - TOURISM PRODUCT IN GREENWAYS
Vennbahn (Belgium )
UK
“National Cycle Network”: more than 20.000 km,
(1/3 aproximately are car-free including“greenways”
Developed and built by Sustrans in collaboration with
numerous local authorities and other collaborators
www.sustrans.org.uk/
The first route was the Bristol
and Bath Railway Path, a 17-mile
traffic-free trail along a disused
railway.
This is the most popular greenway in
UK
4
Towards Bristol, Bristol & Bath
Railway Path
Exemplary Initiatives / Iniciativas Exemplares
3rd Prize / 3º Prémio
Sustrans Connect2 Two Tunnels Greenway
(United Kingdom / Reino Unido)
Ireland
1. Great Western Trail ( 42 Km)
2. Great Southern Trail (35 km)
3. Cork city to Dougla’s estuary (aprox.5km)
4. Mullingar in Royal Canal – (pilot phase, aprox. 5 km)
5/6. Grand & Royal Canals in Dublín
7. S2S (Sutton to Sandycove) around Dublin Bay– in phase of planning.
8. Lagan Canal - Belfast – Lisburn (Nord Irland)
9. Foyle - Derry City (4 km) (Nord Irland)
10 Newry Canal – Newry to Belfast (Nord Irland)
11. Waterford to Dungarvan - in phase of planning (in grease colour on the
map)http://www.heritagecouncil.ie/
www.southerntrail.net.
Exemplary Initiatives / 1st Prize
Great Western Greenway (Ireland)
For the transformation of an old railway line in
excellent greenways, successfully achieved thanks to
a partnership approach that is being an inspiring
model for other current developments on Ireland. It
allows both local residents and tourists to discover
the most beautiful landscapes of the west of the
country. www.greenway.ie
VALORIZZARE TERRITORIO E
PAESAGGIO ATTRAVERSO IL
RECUPERO DELLE FERROVIE
ABBANDONATE COME GREENWAYS
Italy
Disused railways
Linee non più in esercizio (165)
Tratti abbandonati in seguito a
varianti (50)
Linee incompiute (16)
Totale (233)
Linee FS
Trento
non in esercizio (3.000 km)
Aosta
Trieste
Venezia
Milano
Linee FS
sottoutilizzate (2.500 km)
nonininconcessione
esercizio (3.000 km)
Linee
Torino
non in esercizio (3.400 km)
sottoutilizzate (2.500 km)
Genova
Linee in concessione
Linee in esercizio
Bologna
non in esercizio (3.400 km)
Firenze
5.000 km
Ancona
Perugia
Linee in esercizio
Pescara
900 km
L'Aquila
Roma
Campobasso
500 km
Bari
6.400 km
Napoli
Linee a scarso traffico e a
spola
2.500 km
Totale
8.900 km
Cagliari
Potenza
Catanzaro
Palermo
®
DR. ROBERTO ROVELLI - PROF. ALESSANDRO TOCCOLINI
http://users.unimi.it/agra/ingag/greenways/inglese/home_uk.htm
UN’OPPORTUNITÀ PER LA VALORIZZAZIONE DEL TERRITORIO
FERROVIE DISMESSE E GREENWAYS
Italy From railway to greenway
EX-FERROVIA BERGAMO-P. BREMBANA
EX-FERROVIA CALTAGIRONE-DITTAINO
DR. ROBERTO ROVELLI
EX-FERROVIA GENOVA-VENTIMIGLIA
EX-FERROVIA CASALBORDINO-VASTO
Excellence
2nd Prize / 2ème Prix
PARCO COSTIERO DEL PONENTE LIGURE (Italy)
Czech Repúblic
Czech Greenways
www.nadacepartnerstvi.cz
www.greenways.cz
Greenways in Central Europe
Excellence
3rd Prize / 3e Prix
Koleje (Train tracks), (Czech Republic)
Greenways Product
Greenways in Poland…
Greenways in Poland…
Greenways in Poland…
Hight potential
Wishing Coming soon !
http://www.greenways.org.pl/en/
Some conclusions about
greenways and tourism
• Greenways are greatly
advancing in Europe
• They are an tourism initiative
from the EU
• The creation and promotion of
Greenways can greatly help to
diversify the economy in rural
areas attracting visitors, but also to
be used for local people.
• The economic impact that
tourism generates is a reality for a
growing number of greenways.
Some conclusions about
greenways and tourism
• The Greenways Outdoor project will help this to be true
for other European greenways, many of which still have a long
way to go before they can turn what is an attractive resource
into an excellent greenway product.
• The success stories and the conditions that have made
them possible will serve as an inspiration to embark on
new initiatives in other European countries that do not
yet have a greenways program but have a strong potential for
setting one up.
Thanks for your atenttion / Dzięki za uwagę
Enjoy Greenways! cieszyć greenways
Join EGWA! Dołączyć EGWA!

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