Phyoe Wai Yar Zar Joint Secretary General

Phyoe Wai Yar Zar
Joint Secretary General
Strengths

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
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Richness in history and archaeology
Diverse ethnic customs
Wealth of biodiversity, extensive coastline,
untouched beaches, range of Himalayas, natural
scenic beauty and landscapes
Openness to change, creativity and innovation of
new generation
USPs of Myanmar Tourism


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Strategic geographic position between emerging
economic giants of China and India – with
Thailand
Renowned friendliness of its people
Substantial cultural and natural heritage reflected
in a Diversity of tourism products and destinations
International Tourist Arrivals
2009
Yangon
2010
2011
2012
234417
297246
364743
559610
8861
13442
20912
32521
-
-
5521
1250
Borders
519269
480817
425193
465614
TOTAL
762547
791505
816369
1058995
Mandalay &
Bagan
Nay Pyi Taw
GROWTH
-
3.8%
3.14%
29.72%
Flagship Tourist Destinations

Yangon
 Mandalay
 Bagan
 Inlay Lake Region
 Beaches
 Emerging Destinations

Cultural-Historical

Spiritual-Religious-Pilgrimage

Nature-Green

Ethnic-Community Study

Recreation-Leisure
Yangon
Colonial Architecture
Bagan
Archaeological and Cultural Treasure
Balloons over Bagan
Mandalay
Monastic Life
Amarapura
Inle Lake
Floating Gardens
Markets at Inle Lake
Phaung Daw Oo Pagoda
Fire Balloon Festival in Taungyi
Kakku Pagoda Festival
Cultural Celebrations
Ngapali Beach
Mergui Archipelago
Macleod Island – Mergui Archipelago
Macleod Island – Mergui Archipelago
Current Myanmar Tourism


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
2011-2013 Sustainability & Responsibility
highlighted
Policies/Plan of Action formulated
Opening of Opportunities & Incentives for travel &
investment
Strategies: Internal & External Marketing, Quality
Service, Product Development, Connectivity
Tourism Master Plan 2013-2020
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Roadmap to shape the future of tourism in
Myanmar.
Defines a clear vision, guiding principles, and
strategic programs
A long-term implementation framework (2013–
2020)
A living document to be reviewed and updated
Policy Links


Framework for Economic & Social Reforms
(FESR)
- prioritizes tourism development
Myanmar Responsible Tourism Policy (MRTP)
- ensures tourism growth delivering broad
and equitable social, economic and
environmental benefits
Vision Statement
Tourism Master Plan 2013-2020
We intend to use tourism to make Myanmar a better place to live
in – to provide more employment and greater business
opportunities for all our people, to contribute to the conservation
of our natural and cultural heritage and to share with us our rich
cultural diversity.
We warmly welcome those who appreciate and enjoy heritage,
our way of life and who travel with respect.
1. Strengthen
institutional
environment
2. Build human
resource
capacity
3. Safeguards &
destination
planning
4. Develop
quality products
& services
5. Improve
Connectivity &
infrastructure
6. Build Image,
position & brand
Innovative financing, regional
cooperation, access for disability
Gender, environment, partnerships
Strategic Programs
Opportunities

Opportunity of developing unique and
innovative experiences for the tourists
 Urgent need to safeguarding social,
cultural and environmental systems
 Quality visitor experience and achieving
the maximum benefits from tourism
development.
Welcome to Myanmar!
MYANMAR – LET THE JOURNEY BEGIN!
Myanmar – the place to be!
THANK YOU!