going the distance
Transcription
going the distance
going the distance Redkite Annual Review 2014 supporting children, teenagers and young adults with cancer Going the distance: “Redkite, your heartfelt, practical programs are worth their weight in gold.” – Lee on Facebook, February 2014 contents Over 30 years of vision and experience From our Chair and CEO For families in 2014 Services in focus There at diagnosis There through treatment There beyond treatment Essential support from hospital to home Essential collaborations Our community of supporters Pro bono and volunteer support Governance and regulation Our Board and networks Our dedicated team 2014 financials 2 2014 Redkite Annual Review 2014 Redkite Annual Review 4 6 8 10 12 14 16 18 20 22 30 31 32 34 35 3 Going Goingthe thedistance: distance over 30 years of vision and experience our vision To support every child, teenager and young adult with cancer, and their family, who need us. 4 2014 Redkite Annual Review we believe our purpose today We believe the best way to support a child or young person with cancer is to support the whole family. We believe in walking alongside the whole family for the whole cancer journey; that all families have strengths and resilience, and that cancer does not define a person. We believe in equity – that no family of a child or young person facing cancer should be disadvantaged by their socio-economic circumstances. We believe in our people and collaboration and in ensuring that all who engage with Redkite feel valued, connected and supported. To provide essential support to children, teenagers and young adults with cancer (0-24 years) to ensure the best possible quality of life for them and their families – now and into the future. Redkite is a leading national cancer charity with over 30 years’ experience in providing professional and essential support to children and young people with cancer and their families. We rely on the generosity of individuals, community groups and corporate Australia to deliver our programs and we receive no government funding. our promise to families You are not alone with cancer. We will respectfully listen to you and your family, and respond with essential support from hospital to home. beginnings The man who inspired the founding of Redkite, Sir Malcolm Sargent, was a brilliant musician and internationally renowned conductor who often directed his support to children and young people. His compassion and love of music is felt to this day in cancer wards across Australia through Redkite’s Music Therapy Program. Originally named "The Malcolm Sargent Cancer Fund for Children", Redkite was founded in Australia in 1983 by Sylvia Darley OBE, Sir Malcolm Sargent’s long-time secretary and manager. Sylvia identified the need for assistance with family essentials and established Redkite to provide practical, must-have care. 2014 Redkite Annual Review 5 Going the distance: from our Chair and CEO 9% fundraising growth from the previous year. Also through their pro-bono support and the team’s focussed commitment to operating efficiently, our administration and marketing costs were contained to 9% of fundraising revenue. W elcome to the 2014 Redkite Annual Review; my first as Chairman. This year’s review theme Going the Distance, speaks to our promise to be here for children and young people with cancer and their families with essential support for as long as they need us. It reflects our professional collaborations, which are enduring and deep. It also acknowledges the demonstrated commitment of our loyal corporate partners and community of supporters to the families we support. In 2014 this commitment enabled us to direct 33% more funding to supporting families than in the previous year. We are there with the essentials. At diagnosis with valued information and practical items through the Red Bag Program for families and Diagnosis Support Packs for young people. We walk alongside our clients throughout treatment with emotional support and music therapy as well as information and financial assistance, and beyond treatment with a range of services, including support so children and young people can reach their education and career goals. Our community of supporters, including our Premier Partner, corporate partners, Club Red members, workplace givers, pro bono supporters, ambassadors and volunteers are essential to our ability to offer these services. In some cases these partners have been going the distance with us for decades, while others are more recent additions to our family of support. We thank them all for their contribution and for helping us to achieve 6 2014 Redkite Annual Review Paying tribute to outgoing Board members It is a great honour to be Chairman of a charity so valued by young people with cancer and their families, and respected within the community. I would like to acknowledge the contribution of my predecessor, Geoff Brunsdon, who first joined the Malcolm Sargent Cancer Fund for Children in August 2002 and was instrumental in steering the state-based entities through the merger process to become the national organisation Redkite is today. The quality of Redkite’s service delivery and the depth of our support from the community today is testament to his leadership. Going the distance speaks to our promise to be here for children and young people with cancer and their families with essential support for as long as they need us Outgoing Board members Helen Sewell, David Hind and John Durkan have also played tremendously important roles in our growth. Helen has been a dedicated advocate for improved care, support and futures for teenagers, young adults and families impacted by cancer, as well as being a passionate representative of Redkite, in particular in Western Australia. David’s connection and commitment to families facing cancer began in the late 1990s when BOC became our first corporate partner under his leadership and continued through the years through his work on the Board. John's impact over his three years on the Board has been significant, particularly in the areas of revenue and brand growth. We know Geoff, Helen, John and David will always be part of Redkite’s family of supporters, and thank them again for going the distance with us. It is a pleasure to work alongside my fellow Directors on Redkite’s Board, and share in their commitment to young people and their families. We welcome Joost de Kock to the Board in 2015. Already his deep understanding of our cause and pro bono support through BCG has greatly assisted with our future direction. I would like to thank the Board, and Redkite CEO Jenni Seton, for their leadership, and look forward to continuing our work with the support of Redkite’s professional and caring team. Together with our valued supporters and volunteers, we will all strive to help ensure essential support is available through the difficult and often heart wrenching cancer journey where and when it is needed and for as long as it takes. Bruce Morgan, Chair O ne of Redkite’s strengths is our unwavering support throughout the cancer journey and our deep understanding of how this journey can have different paths. Our support is tailored to meet families’ unique and specific needs; we listen, work to understand and respond with respect. Our care and support is there during the most difficult of periods, including individual grief counselling for family members, bereaved peer support groups and assistance with funeral expenses if needed. The collective care, talent and commitment of our growing Redkite community of supporters, volunteers and team is helping us to bridge the information and support gap for children and young people with cancer, as well as for their families and support networks. Together we are striving to be there when, where and how they need us with quality care of the highest professional standard. My deepest thanks for your continued commitment and the outstanding results we achieved in 2014. Our strategic focus, to raise the awareness and accessibility of our services from hospital to home, achieved great outcomes. In 2014, we delivered 62 per cent more support sessions on the phone, via email and face-to-face to young people, families and education and health professionals than in 2013. We also provided 16,000 hours of support at hospital bedsides across Australia. In the first full year of our Education and Career Support Program, we provided individualised support to more than 200 young people. We also understand the importance of collaboration. Redkite has been an integral part of numerous hospital oncology units for over 30 years, and is building strong connections with local and international organisations in our sector. Our research and continuous improvement commitment resulted in our first independent study to measure the social impact of our Financial Assistance Program. This study found that for every dollar invested in our program, up to $5.66 of social and economic value is created. This included economic benefits and improved emotional well-being for families, alongside tangible benefits for our community of partners and supporters. Research a continuing priority Our investment in research is continuing, with a review of our Education and Career Support Program underway in 2015 and a partnership with the Centre for Adolescent Health and the Murdoch Children’s Research Institute on the first nationally representative study on adolescents and young adults with cancer and their engagement with health services. Together we are striving to be there when, where and how families need us with quality care of the highest professional standard. exceeding our yearly target of 90%. This year we also launched our Fly the Redkite campaign, which, thanks to supporters including Coles and generous television and radio stations, saw prompted awareness of Redkite rise by 9% to 54% with a minimal spend. This year, with the pro bono support of BCG, we also developed a clear plan for the future that includes opportunities to improve access and connection to our essential services and information. We will invest in digital support with a focus on the needs of both who we help, and our valued supporters. I wish to thank and recognise our Board of Directors and incoming Chairman Bruce Morgan. They are an extremely talented and engaged Board who have real impact and share a genuine commitment to ensuring young people and their families receive best of class information and support services. It is well recognised within Redkite that our outgoing Board members, in particular our former Chairman Geoff Brunsdon, along with Helen Sewell, John Durkan and David Hind have played a key role in our significant growth and development over the past decade; thank you for being central to such transformational change. My thanks also to our loyal supporters, Regional Councils and Committees and the hard working Redkite team. Jenni Seton, CEO In 2014 thanks to our pro-bono supporters and cost management, we kept direct fundraising costs to revenue at 6%. After accounting for all costs, including the fundraising team, we managed to ensure 93% of fundraising revenue went toward support services, 2014 Redkite Annual Review 7 Going the distance: some highlights of 2014 we directed 33% more funding to support families in 2014 compared to 2013 + Thanks to our passionate community of supporters (featured on pages 22-33) and also: + Pro bono support worth $3.9+ million 7157 volunteer hours more families now know about the support we can provide Awareness of Redkite lifted 9% to 54% 8% 2014 Redkite Annual Review work to deliver services flexibly and responding to what families tell us they need • Build information support resources that families tell us have real impact and are so critically needed • Call on our community of supporters to go the distance with us for families by helping us build on the unprecedented level of support we are delivering 1100+ 1 in 2 young people (15-24 years) were reached by Redkite at the point of diagnosis, compared with 1 in 4 in 2012 (excluding melanoma diagnoses) During treatment There were 62% more support sessions via phone and email provided by our social workers in 2014 44% more families were assisted through phone, email and face-to-face counselling 26% more families provided with financial assistance This meant What's next? Redkite will: 8 We distributed 1100+ Redkite Red Bags and Diagnosis Support Packs Understanding that Redkite supports children and young people with cancer rose by But families facing a child or young person's cancer are still missing out on must-have help. They need us to do so much more. We won't let them down. • Break down barriers that are stopping families getting the support they should have. This will involve continuing our At diagnosis in 2014. & 800+ hardworking volunteers • Continue to reach out to families missing out on essential support, with an ongoing focus on teenagers and young adults and families from diverse backgrounds = in 2014 we supported more families than ever before More accessible support Face-to-face counselling introduced in our Sydney, Brisbane, Melbourne and Perth offices We now offer a phone translation service Education and career support Our new tailored education and career support for teenagers and young adults was delivered for a full year for the first time. It's the only national service of its kind. 1000 sessions were held to help young people diagnosed with cancer plan for education, training and careers by our Education and Career Specialists In 2014 we introduced important new information resources for: • Grandparents • Children with cancer • Bereaved families Plus over 50 new web pages of quality support information to help young people and those who care for them We attended 9 Camp Quality camps to give emotional support and information resources to parents 2014 Redkite Annual Review 9 Going the distance: services in focus supporting families Redkite supports families throughout every stage of their cancer journey. Our services are tailored to meet the needs of children, teenagers and young adults and their families, and are built on evidence, research and collaboration. In 2014 Redkite dedicated 33% more funding to deliver and develop essential support programs for children and young people than in the previous year. services provided Support at home and in the community Support in hospital Education and career support Financial assistance In 2014, Redkite undertook a study to measure the social impact of our Financial Assistance Program. The study, which was conducted by independent consultants Net Balance, looked at the impact of direct financial assistance, education grants, food hampers and vouchers at Christmas between 2009-2013. the study found that for every dollar invested through financial assistance, up to $5.66 of social and economic value is created The study also found the program has important benefits to families, young people and our corporate supporters, including: financial assistance provided by type (%) Phone and communications Car and transport expenses Other 6 8 9 Bereavement support 9 Food vouchers 2 • Economic benefits as families need to borrow less and have reduced exposure to problem debt $6,500 • Helping young people keep their independence and maintain relationships with peers $5,500 • Assisting our corporate supporters to achieve their social responsibility objectives and keep employees positively engaged $4,500 $3,500 such as funeral expenses 20 $500 to help them support families 1350+ 18 Fuel vouchers Utility bills to help get to hospital because heat, light and water are essential support in hospital 16,000 hours of counselling and support provided in hospitals from the moment of diagnosis 4200 Redkite is the biggest non-government funder of social workers and music therapists in children's hospitals across Australia. $1,500 more counselling and support sessions on the phone, via email and face-to-face than in the previous year. Sessions with education and health professionals individual music therapy sessions $2,500 62% 28 Accommodation and housing like rent or help with accommodation when hospital is a long way from home In 2014 we delivered to keep food on the table to keep families connected like keeping the car registered and maintained support at home and the community • Improved emotional wellbeing as financial assistance allows parents to focus more on their child $7,500 '000 social and economic impact 3320+ Sessions with individuals including personalised information and counselling for children and young people, their families and carers education and career support In our first full year of offering this important extended support: 1000 200+ 350 education and career support sessions were held young people were guided in their education and career pathways education grants were given to children, teenagers and young adults 20102011 201220132014 10 2014 Redkite Annual Review 2014 Redkite Annual Review 11 { Going the distance: there at diagnosis Every six hours, a child or young person in Australia is diagnosed with cancer. Redkite is there for them and their family with emotional and practical support. We're reaching more than 90% of children diagnosed in major children's treatment centres, and approximately 1 in 2 young people (15-24 years) at the point of diagnosis. { In 2014, 16% MORE Diagnosis Support Packs were provided to young people (15-24 years) than in 2013 "We use your bag every hospital visit! Thank you for all that you do; we never even knew we would need it." Tracy on Facebook, October 2014 16,000 experienced professionals in hospital Redkite Red Bags for children and their families support packs for teenagers and young adults Redkite is Australia’s largest nongovernment funder of social workers in children's hospitals, with professionals in nine major hospitals and treatment centres around the country. Our social workers provide direct support at diagnosis and throughout treatment as needed. In 2014, our social workers provided 16,000 hours of support at the hospital bedside. Redkite's care is available from the moment of diagnosis. Redkite Red Bags contain information and essential support items for unexpected hospital stays at diagnosis, including toiletries, a diary, reusable cups and a teddy bear. There’s also information to help families navigate their time in hospital and learn about the support available to them. In 2014, almost 600 bags were given to children and their families. Redkite Diagnosis Support Packs provide information, practical support and comfort for teenagers and young adults up to the age of 24. In 2014 we reached over 515 teenagers and young adults with these packs at the time of diagnosis, giving them support at this difficult time. Contents are decided through feedback from young people and include a blanket, a journal and toiletries. 12 2014 Redkite Annual Review hours of counselling and support were provided at the hospital bedside Susie and Manning’s story When Susie’s 10-year-old son Manning developed a cough, she took him to the doctor. She explains that “a week later the biopsy result was in and my worst fear was realised. Manning had an extremely rare, highly malignant sarcoma.” The family then found a cancer diagnosis changes everything. “In our terrible early days, we were incredibly fortunate to have supportive employers and families, but even then, the hospital environment was overwhelming.” “Redkite’s Red Bag was like a warm hug, full of essentials like a thermometer, diary, a toothbrush and a teddy bear I could give my fiveyear-old daughter. Redkite was there for us on the very first day and continues to be there for us throughout our journey,” said Susie. Susie remembers that “owning a Red Bag also connected me to other families on a similar journey, as it was immediately recognisable.” After months of chemotherapy and surgery, Susie is relieved to report that “our family has just celebrated a pretty magical milestone. Manning has been cancer-free for a year; he’s riding the BMX bike we got after his initial diagnosis. And he has signed up for soccer.” “We know Redkite will be there alongside us while we face the future and whatever it may hold.” at diagnosis Redkite is there for every family member, whether they are at home or in hospital. These services are available from the moment of diagnosis: •Information, support and counselling on the phone, via email and face-to-face •Redkite Book Club •Music therapy •Education and career support •Financial assistance 2014 Redkite Annual Review 13 Going the distance: there throughout treatment { { Treatment can last months or years. Redkite is there every step of the way with critical financial assistance, professional counselling, music therapy and our book club, as well as connecting families who have been through similar experiences. More than 900 FAMILIES received essential phone and email support in 2014 “Thank you from one grateful grandma. Music therapy for our little Allegra while in hospital was a saviour for both our baby girl and her mum.” Kay on Facebook, June 2014 We worked with information and counselling financial assistance music therapy Redkite supports young people and their families during treatment, in hospital and at home. Redkite Social Workers are available face-to-face, over the phone or via email. They also facilitate home support groups for families at various stages of the cancer journey. Support also includes the Redkite Book Club, which last year delivered over 1000 books and other resources, covering a range of issues faced during cancer, to 15 hospitals around the country and directly to families. Cancer is expensive, often bringing extra financial demands at a time when a parent usually has to stop work to be at their child’s bedside. For young people with cancer who are living independently, financial pressures can be overwhelming. In 2014, we reached 21% more families with financial assistance, helping with essentials like keeping food on the table and fuel for trips to treatment. Redkite Music Therapists are available to help children and young people cope with the stress of cancer. They give young cancer patients the chance to manage their pain, express themselves, regain a sense of choice and control, and have critical areas of growth and development stimulated. Redkite Music Therapists are in six children’s hospitals across Australia. In 2014 they delivered over 4200 individual sessions and 300 group sessions. 14 2014 Redkite Annual Review 64% MORE health and community professionals to help them support families through treatment Adrienne and Georgia's story Adrienne took her three-year-old daughter Georgia to the doctor after noticing she was extremely pale and had consistently high fevers. “I was asked to take her to the emergency room that evening,” Adrienne says. “Within an hour the diagnosis came back – she had leukaemia.” “That first night in the hospital, seeing Georgia hooked up to machines, was really confronting. Georgia could no longer walk and that combined with the medical responsibilities was overwhelming. While Adrienne and her family's first connection with Redkite was the Red Bag, Adrienne says financial support was also helpful. "We had some assistance with groceries and petrol too, which was great.” After a second period of treatment, Georgia was released from hospital following a bone marrow transplant. “She’s much stronger in body and mind, has made lots of friends, and even got up in front of the class to tell her story,” says Adrienne proudly. “She’s happy, cheeky and spirited.” during treatment Redkite is there every step of the way. Whether at home or in hospital, families can access these services: •Information, support and counselling at the hospital bedside and in the community •Financial assistance •Education grants •Education and career •support and guidance •Redkite Book Club 2014 Redkite Annual Review 15 Going the distance: there beyond treatment { No matter where a family's cancer journey leads, Redkite believes in hope, dignity and the resilience people bring to their cancer experience. We continue to be there once treatment ends to respectfully offer support. { 53% more children and young people received education grants "Redkite has published a series of books offering practical advice about what happens before, during and after death. I wish they'd been available when I needed them; I could have used the advice when Louis died." – Jane, mother of Louis help with education and career costs Redkite's Education and Career Specialists give tailored, personalised assistance to 15 to 24-year-old cancer patients and survivors. These professionals have a unique understanding of the specific obstacles cancer can bring. They work in partnership with young people to develop plans so they can pursue their dreams and build their best possible futures. Our consultants provide support on the phone, via email and in person. This is the only service of its kind available nationally for young people who have experienced cancer. Cancer treatment can mean months or years of disruption to education, training or work. Redkite’s education grants can be used to pay for essential education costs, like tutoring, classroom support, equipment and university or course fees. They can also help young people pursue an interest area such as art, sport or dance. This critical support is available for young people who have been diagnosed with cancer and whose education has been affected. In 2014, 53% more children, teenagers and young people were provided with education grants, and 47 scholarships were awarded. 2014 Redkite Annual Review 1000 Angelika’s story Angelika, a recipient of a 2014 Dare to Dream scholarship, says getting the news of her success, “was one of the best things that has happened to me in a long time.” Redkite's scholarship program enables young cancer patients and survivors to pursue their interests and careers. Angelika used the scholarship funds to buy a computer and software so she can pursue her dream of becoming a digital designer. Angelika encourages others who are going through cancer to consider applying for the scholarship. “I would say go for it. I’d say have fun with it.” A still from Angelika's Dare to Dream application video 16 Katherine on Facebook, October 2014 In 2014, our Education and Career team held almost Angelika, the national recipient of the 2014 Dare to Dream Scholarship, is now studying digital design. support though Education and Career Specialists "Your support was amazing during my son's treatment and his passing. I will be forever grateful." support for bereaved families A child or young person's death is one of the most devastating events that can happen to any family. The grief that follows lasts a lifetime and special times such as birthdays, anniversaries and Christmas can be especially difficult. Our services for bereaved families recognise the importance of hope and dignity, and acknowledge the resources, strengths and commitment people bring with them to their journey. Redkite’s support team provides one-on-one grief counselling for bereaved parents and other family members. Our support groups bring parents together over the phone, inviting them to share their experiences and learn from others. We also help with the cost of funeral expenses. In 2014, over 100 families were assisted with funeral costs. This is essential help at a challenging time for many families as they can face significant financial strain after months and years of treatment. In 2014, we also produced new information resources for the families of terminally ill children and young people, and bereaved families. These books were written by UK organisation CLIC Sargent and adapted for Australian audiences. The new titles are: When your child isn't going to get better, When your child dies and Living without your child. information sessions with 230 young people facing cancer beyond treatment Redkite Social Workers are still available beyond treatment. Families can access these services from home: • Information, support and counselling on the phone, face-to-face and via email • Telephone peer support groups • Redkite Book Club • Financial assistance • Education and career support 2014 Redkite Annual Review 17 Going the distance: essential support from hospital to home emotional and practical support • Information, support and counselling in hospital, on the phone , via email and face-to-face • Red Bags and Diagnosis Support Packs at diagnosis • Telephone peer support groups • Face-to-face group support • Music therapy • Bereavement support • Books and resources to help through the cancer journey • Family days at diagnosis Life is turned upside down overnight. Redkite is available with immediate emotional and practical support. during treatment Treatment can last for weeks, months or years, resulting in income loss, lengthy family separations and education challenges. Redkite is there with support every step of the way. financial support • Financial assistance with the essentials like fuel and food • Financial counselling • Christmas food hampers education and career support • Education and career support and guidance • Education grants and scholarships returning home Returning to the new "normal" can be hard. When families leave hospital and return home, Redkite provides emotional, financial and education support. relapse For some, the cycle starts again. Redkite will be there with support where and when it’s needed. bereavement Sadly, some children and young people will not survive. If their families need immediate or long-term bereavement support, Redkite is there with specialised care. 18 2014 Redkite Annual Review remission The road to recovery is long and intense. Redkite continues to be there with essential support. 2014 Redkite Annual Review 19 { Going the distance: Redkite is committed to working across the sector to improve support for families. Through our collaborations, connections and knowledgesharing, we are building stronger support networks and better services for families. essential collaborations our connections with hospitals and treatment centres Redkite-funded social workers and music therapists worked within the following Australian hospitals: • The Children’s Hospital at Westmead, Sydney* • John Hunter Children’s Hospital, Newcastle • Monash Medical Centre, Melbourne* • Peter MacCallum Cancer Centre, Melbourne • Princess Margaret Hospital for Children, Perth • Lady Cilento Children’s Hospital, Brisbane (formerly Royal Children's Hospital) • Royal Children’s Hospital, Melbourne* • Sydney Children’s Hospital, Sydney • Women’s and Children’s Hospital, Adelaide * A Guide for Grandparents of Children with Cancer was published in collaboration with the Kids Cancer Centre Redkite is proud to collaborate and develop important connections across the health, charity and government sectors. Camp Quality collaboration piloting better Care Pathways In 2014 we continued our collaboration with Camp Quality, working together to ensure children with cancer and their families received important support. Redkite Social Workers continued to facilitate Parent Support Groups at Camp Quality camps in nine venues across Australia in 2014. We also took our book club to these camps, giving families access to books that can offer support through cancer. This collaboration continues in 2015. Ensuring families have continuity of support after returning home is the aim of Care Pathways. This pilot program was launched in 2014 by Redkite in collaboration with Queensland-based Lady Cilento Children's Hospital, previously known as the Royal Children's Hospital. Care Pathways has been designed as a best-practice model of care, aimed at supporting families from hospital to home. Redkite Social Workers continue to work with families through their treatment transitions. In collaboration with hospital oncology specialists, this program creates a seamless model for professionals to assist families through this time of transition and change. working with CLIC Sargent and Kids Cancer Centre With the support of UK cancer charity CLIC Sargent, Redkite has published two children’s support books, Lucy has a tumour and Mary has a brain tumour, as well as the One day at a time series on bereavement (see page 17). With the Kids Cancer Centre at the Sydney Children’s Hospital, we have also made available A Guide for Grandparents of Children with Cancer. 20 2014 Redkite Annual Review *denotes location where social worker positions are funded only. In addition, Redkite provided families with essential services such as information, support and counselling via email and telephone, financial assistance, Red Bags and Diagnosis Support Packs, and the Redkite Book Club. We collaborated with the hospitals and centres listed below in 2014: A • • • • • Albury Base Hospital Alfred Hospital, Melbourne Alice Springs Hospital Andrew Love Cancer Centre, Victoria Austin Health, Melbourne B • • • • Barwon Health, Geelong Bear Cottage, Sydney Braeside Hospital, Sydney Box Hill Hospital, Melbourne C • Cairns Base Hospital • Calvary Mater Newcastle • Calvary St John Campus, Hobart • Campbelltown Hospital, Sydney • Canberra Hospital • Caritas Christi Hospice, Melbourne • The Children’s Hospital at Westmead, Sydney • Chris O’Brien LifeHouse, Sydney • Concord Hospital, Sydney E F G • Epworth Hospital, Richmond • Fremantle Hospital and Health Service • Geelong Hospital • Gold Coast Hospital • Goulburn Valley Health, New South Wales • Gosford Hospital • Greenslopes, Brisbane H • Hervey Bay Hospital • Holy Spirit Northside Hospital, Brisbane I • ICON Cancer Care – Adelaide, Auchenflower, Chermside, South Brisbane, Southport, Wesley. J L • John Hunter Hospital, Newcastle • Lady Cilento Children’s Hospital, Brisbane • Latrobe Regional Hospital, Victoria • Launceston General Hospital • Lismore Base Hospital • Liverpool Hospital, Sydney M • Mackay Base Hospital • Mater Adult Hospital, Brisbane • Monash Medical Centre, Melbourne N • • • • • Nambour Hospital Nepean Cancer Care Centre, Sydney North Coast Cancer Institute, Port Macquarie Northlakes Health Precinct, Brisbane North West Regional Hospital, Burnie P • Peter MacCallum Cancer Centre, Melbourne • Port Macquarie Hospital • Premion, Chermside, Queensland • Prince of Wales Hospital, Sydney • Princess Alexandra Hospital, Brisbane • Princess Margaret Hospital, Perth R { collaborations • Active member of the Children’s Charities Leadership Forum • Active member of the Queensland Children’s, Adolescent and Young Adult Cancer Network • Active member of the Victorian Children’s Cancer Network • Partnered with Kildonan to provide financial counselling to families • • • • • • • • • • Redland Hospital, Queensland Robina Health Precinct Rockhampton Base Hospital Royal Adelaide Hospital Royal Brisbane and Women’s Hospital Royal Children’s Hospital, Melbourne Royal Darwin Hospital Royal Hobart Hospital Royal Melbourne Hospital Royal Prince Alfred Hospital, Sydney • Member of the National Youth Cancer Services Advisory Group • • • • • • • • Sir Charles Gardiner Hospital, Perth South West Health Care, Victoria St George Hospital and Community Health Services, Sydney St John of God Bunbury Hospital St Vincent Hospital, Sydney Sunraysia Cancer Resource Centre Sutherland Hospital, Sydney Sydney Children’s Hospital conference participation S T • • • • Tamworth Hospital Tennant Creek Hospital Toowoomba Base Hospital Townsville Hospital V W • Member of Cancer Council Queensland’s Children’s Cancer Task Group • Participated in the Young Adult Cancer Suvivorship Advisory Council for Cancer Council NSW • Part of the Cancer Institute NSW communications documents working party In 2014, Redkite participated and/or presented at the following conferences: • Clinical Oncology Society of Australia (COSA) Cancer Care Coordination Conference (March) • Australian Centre for Grief and Bereavement Conference (March) • Australia and New Zealand Children's Haematology/Oncology Group (ANZCHOG) Annual Scientific Meeting (June) • Oncology Social Work Australia (OSWA) Conference 2014 (July) • National Conference of the Australian Music Therapy Association (August) • Very Special Kids, Melbourne • The Australian and New Zealand Society of Palliative Medicine Conference (September) • • • • • Clinical Oncology Society of Australia (COSA) Annual Scientific Meeting (December) WA Cancer & Palliative Care Network Wesley Hospital, Brisbane Westmead Hospital, Sydney Women's and Children's Hospital, Adelaide • Wyong Hospital • World Cancer Congress (December) O • ONTrac@PeterMac, Melbourne 2014 Redkite Annual Review 21 { Going the distance: community of supporters 1 3 4 1. Sydney Swans AFL star Adam Goodes and Redkite fans Olivia and Lilla help raise awareness for Redkite 2. Kiteman and friend Harri at a Family Day hosted by the Fremantle Dockers 3. Traders dressed as divas to raise funds for Redkite at the ICAP Charity Day 4. A performance at the Finance Industry Community Aid Program’s (FICAP) ‘Who Wants to be a RockStar?’ event, which benefitted Redkite 5. Winners at Redkite’s Corporate Quiz in Victoria, which attracted business leaders, celebrities and generous Redkite supporters 6. Sea 2 Summit 2 Sea competitors rode for Redkite 7. Flight Centre volunteers packed diagnosis support packs for teenagers and young adults 8. Redkite hero Ben competed in the 2014 Western Sydney Ironman for Redkite 9. Molly held a high tea and cut her hair to raise funds and awareness for Redkite 10. Magdalena Roze and Adam Spencer at the Myer Stores Community Fund’s Precious Metal Ball in support of Redkite 11. Amahli and friends made lemonade and brownies to raise funds for Redkite 12. Golden Ticket Raffle winner A. Reece bought a ticket in support of Redkite and won entry to all Qantas Credit Union Arena’s shows in 2015 13. Your Safety Factory donated 10 cents to Redkite from every pair of gloves sold 14. The dedicated 2014 Colour Ball Committee at the Citrus Colour Ball for Redkite 15. JB Hi-Fi's Change for Change program supported Redkite 16. Wallabies player Nick White visited rugby fan Kael at Brisbane Hospital 6 22 2014 Redkite Annual Review Throughout 2014, the remarkable community of Redkite supporters went the distance for children and young people with cancer. Redkite receives no government funding and relies entirely on the generosity of the community. 2 8 9 5 10 11 12 15 16 { 13 7 14 2014 Redkite Annual Review 23 Going the distance: community of supporters { As part of our community of supporters, our partners demonstrate the power of corporate Australia to make a very real difference to families facing their child's cancer. – Jenni Seton, Redkite CEO { leading partners { 30+ years } Since Redkite's inception, Herbert Smith Freehills has acted as legal counsel for Redkite on a pro bono basis and has been a vital and generous partner, providing ongoing legal work and advice across the whole organisation. { 15+ years } 1 BOC is proactively involved as a leading partner of the Cancer Journey Program. The relationship with Redkite began in 1998 and continues with the dedication and commitment of BOC staff throughout Australia who volunteer at Redkite events and assist in other fundraising activities. 2 3 4 1. Coles team members from Toowoomba Plaza celebrated their fundraising success for Redkite 2. Redkite Ambassador Georgie Gardner and CEO Jenni Seton were delighted to thank Coles teams at Chatswood Chase 3. Coles employees showed their support for families affected by cancer in Mount Gravatt 4. Coles Meadow Springs team members warmly invited customers to donate to Redkite at the checkout in Western Australia. Since Australia Day 2013, Coles has been Redkite’s generous Premier Partner. Proud Coles team members have warmly embraced the Redkite cause. In 2014, they continued to inspire their customers and communities to come together in support of children and young people with cancer. During 2014, customers were invited to buy $2 donation cards at Easter and Christmas that were displayed in store. Coles also continued to generously donate 5 cents from the sale of every loaf of Coles Smart Buy and Coles Brand bread. In addition, Coles store team members held creative fundraisers ranging from head shaves through to sausage sizzles and dress in red days. Through this incredible effort, Coles raised $3.88 million during 2014 and played a significant role in increasing awareness of Redkite – critical to ensuring families know Redkite is available for them. Our research shows that 1 in 3 people in Australia who have heard of Redkite have seen us in recent Coles promotions. 24 2014 Redkite Annual Review Coles played a key role in enabling Redkite to support an unprecedented number of families in 2014. Funding from Coles enabled the provision of: • 16,000 hours of counselling and support across nine hospitals • 1000 education and career support sessions to help teenagers and young adults build their best possible futures. It is thanks entirely to Coles that this new and much needed support was established and is now available for Australia’s young cancer survivors and patients • 47 scholarships to help teenagers and young adults pursue their dreams • 3500 family support booklets • A phone translation service to ensure families from diverse backgrounds can access Redkite’s support • More financial assistance for more families • More counselling and information on our support line and extended hours of availability This significant contribution from Coles has meant Redkite has been able to continue tackling serious gaps in care for children and young people with cancer in Australia. We are grateful to the talented and passionate Coles team, including their engaged and passionate executive team, for their unwavering support, passion and immense generosity. { 5+ years } Country Road has been the major partner of Redkite’s Red Bag Program for over six years, ensuring families receive practical support in hospitals at the time of diagnosis. The team from Country Road provides corporate donations, in-store promotions, staff fundraising, workplace giving and volunteering activities. { 5 years } JB Hi-Fi continues to be Redkite's largest workplace giving partner. Their Helping Hands Program and passionate team are instrumental in making a significant difference to the lives of young people with cancer. Ernest Heine Family Foundation The Ernest Heine Family Foundation has helped Redkite provide financial assistance to families navigating the difficult cancer journey across Australia. The Foundation began supporting Redkite in 2014. Kinghorn Foundation In 2011, the Kinghorn Foundation enabled Redkite to launch Real Connect, an innovative services expansion program. With the Foundation’s ongoing generous support and enduring commitment, in 2014 Redkite connected more families to essential support than ever before. Redkite was proudly nominated as the charity partner of the Myer Stores Community Fund’s annual Precious Metal Ball in 2014 for the second year. Proceeds from this Ball ensured 100 families received essential support for a full year of their cancer experience. From top: Country Road volunteers help pack Redkite Red Bags. Jo Kinghorn with Redkite Music Therapist Verena at Sydney Children's Hospital. BOC staff at the Redkite Corporate Quiz. 2014 Redkite Annual Review 25 Going the distance: community of supporters major partners { 10+ years } Crowe Horwath audits Redkite's finances on a pro bono basis and ensures compliance with accounting standards and fundraising regulations. Crowe Horwath staff also generously support Redkite with various fundraising activities. { 5+ years } Bankwest generously helped Redkite reach more children, young people and families through the Shout Out About Redkite Program, with a corporate grant, staff fundraising, workplace giving and volunteering. Bankwest also supported Redkite's Corporate Quiz events. { { "SAP teams across Australia are proud to support Redkite as we celebrate raising $1 million towards the Cancer Journey Program through our partnership over the past six years." – Tim Sleep, SAP General Manager NSW supporting partners { 5+ years } Generously supporting Redkite's Cancer Journey Program since 2008, SAP and its committed team has ensured more families have access to essential financial, emotional and education support services. { 15+ years } { 10+ years } Boral has supported Redkite’s Financial Assistance Program since 2012. Through fundraising and volunteering at events, generous employees supported young people with cancer in 2014. Denton Family Trust Johanna Sewell Memorial Fund Flight Centre Foundation is a major partner of Redkite's diagnosis support packs for teenagers and young adults, ensuring essential support is available at diagnosis. { 10 years } Ronald Geoffrey Arnott {5+ years } Direct Group company, through Innovations, provided 1750 food hampers in 2014 to lighten the load for families over the Christmas period. This is a program they have generously supported for more than five years. Flannery Foundation Foundation Your Safety Factory supported Redkite by donating 10 cents from every pair of Ninja gloves sold. Through this innovative program, they ensured families received Redkite's ongoing support. { 5+ years } { 5+ years } The Flannery Foundation has generously supported Queensland families with emotional and practical support as they face the impacts of cancer. { 5+ years } As the founding partner of Redkite's Exceptional Needs Assistance Program, the Ponting Foundation has generously supported families facing extreme circumstances in addition to a childhood cancer diagnosis. From top: Flight Centre staff making "kites of hope" for families facing cancer at the annual Flight Centre conference. Participants representing Redkite at SAP's annual golf day for Redkite. sporting partners { 15+ years } { 5+ years } { 5 years } 26 2014 Redkite Annual Review 2014 Redkite Annual Review 27 Going the distance: community of supporters key supporters CSL Devine Farrell Family Foundation / San Diego Foundation G W Vowell Foundation Limited ICAP Australia Pty Ltd Ironman Asia-Pacific Jo Kinghorn John Almgren AM and Yvonne Almgren PPB Advisory Foundation Santa Fe Wridgways Sea 2 Summit 2 Sea Sofitel Melbourne On Collins TLE Electrical W.M. Ritchie trusts and foundations Bailey Family Foundation Beeren Foundation Benmark Foundation Pty Ltd Boleyn Foundation Bowen Foundation Brady Cancer Support Foundation Inc Channel 7 Telethon Trust Collier Charitable Fund Corio Foundation Danks Trust Denton Family Trust Ernest Heine Family Foundation Farrell Family Foundation / San Diego Foundation Flannery Foundation G W Vowell Foundation Limited James N Kirby Foundation Joe White Bequest Johanna Sewell Memorial Fund Kinghorn Foundation Liangrove Foundation Pty Ltd Marian & E.H. Flack Trust Norman, Mavis & Graeme Waters Perpetual Charitable Trust managed by Perpetual Ponting Foundation R A Gale Foundation Ronald Geoffrey Arnott Foundation Scobie and Claire Mackinnon Trust Stack Family Foundation Stan Perron Charitable Foundation Todd Family Foundation William Angliss (Victoria) Charitable Fund workplace givers Australia Post Bankwest BHP Bupa Australia Group CGU 28 2014 Redkite Annual Review Chartered Accountants Australia & New Zealand Coles Country Road CSL Department of Ageing, Disability & Home Care Services Devine Ernst & Young Flight Centre Greenhill Herbert Smith Freehills JB Hi-Fi Lion National Australia Bank Nextgen Distribution SAP Australia and New Zealand Sydney Opera House Telcoinabox Transurban UXC Ltd Wolseley Private Equity Redkite acknowledges the support of the Australian Charities Fund, ADF Employer Services, Charities Aid Foundation, Goodcompany and United Way for facilitating payroll giving partnerships. committees Autumn Shorn Committee Eat Street Committee Colour Ball Committee GPS Gold Challenge NSW Quiz Committee QLD Quiz Committee VIC Quiz Committee WA Quiz Committee WA Events Committee Redkite ambassadors Jude Bolton Rob Carlton Frank Coletta Nathan Coulter-Nile Ryan Crowley Harry Cunningham George Donikian Georgie Gardner Jack Hannath Marcus Harris Les Hill Brett Kirk Susanne Latimore Brad McEwan Tendai Mzungu Myles Pollard Tatafu Polota-Nau Magdalena Roze Rhyce Shaw Adam Spencer Tony Squires Nick Suban Jayde Taylor regular giving Redkite has a dedicated community of regular givers, including Club Red members who support children and young people with cancer through monthly donations. Esther signed up to be a Club Red member after seeing Redkite's TV advertisement, which was created on a pro bono basis and aired for free, over Christmas 2013. “I had to get involved. I went to Redkite’s website immediately and signed up as a regular donor,” she said. Esther understands first-hand the importance of emotional support during this difficult time. “My family nursed our mother through cancer, and I remember how devastating the news of mum’s diagnosis was. I remember even the smallest gesture making so much difference in helping us cope.” Club Red is just one form of regular giving. Workplace giving also provides Redkite with a regular, sustainable income. Research shows employees who are workplace givers are more engaged, more motivated and feel they are making a real difference in their communities. A company’s support for workplace giving demonstrates its leadership and organisational values, while enhancing its reputation. It also builds a positive team culture. Many organisations match their staff payroll giving donations, which provides an opportunity to further celebrate fundraising achievements. { { "To all of you who have helped support Redkite, I would like to say a very heartfelt thank you for all the work you are doing and for your commitment to an extraordinary cause that makes a very big difference in the lives of children and families facing cancer." – Susanne Latimore, Redkite Family Ambassador valued friends Acuity Search Terry Ahern Robert Albert AO Alibi Pictures Anglican Church Grammar School John Angus ANZ Operations Aquaverse Ruth Armytage AM AskU Australian Plaster and Building Accessories Australian Reliance Australian Turf Club Azamara Club Cruises Bendigo Bank Craig Bolton Alice Borde James Bracey Brand Council Kim Breidahl Brisbane Boys' College Brisbane BMW Ann-Louise Buck Bupa Australia Group Cable Beach Club Resort & Spa Caulfield Grammar School Cedars Tavern Chartered Accountants Australia & New Zealand Vivien Chen Nick Cheney Crisp Ideas Ian Crockett Cruise Guru Frances Cusack Haesley Cush Nathaniel Dean Divine Chair Covers & Event Styling Kim Do Earth Catering Joel Edgerton Elgas Ernst & Young et Design Collective Etihad Airways Facebook Sandra Falvey Fermoy Wines Anthony Field Ben Fordham Frame Set Match Katherine Gatfield George Weston Foods Kris Giffin Fay and Barry Gilbert Jenny Gill Lachy Gillespie Scott Gooding Tom Harley Rhae Hooper Hospira Jarrod Hunt I-Med Network Kaillis Jewellery Kennedy Foundation Ellie Laing Lighthouse Communications Claire Lloyd-Prior Lodge Jose Rizal Jan Logan Vic Lorusso Love and Protect Ben Madgen Lawrence Magid Susan Maple-Brown AM Mark Matthews - Remarkable Music Shane Mattiske McMahon Mining Title Services Pty Ltd Glenn Moat Bruce Morgan Morrison Mia Morrissey Carmelo Munzone mX My Mortgage Freedom NAB Private Wealth (WA) National Australia Bank Limited John and Karin Nelson nettletontribe Network of Caring Australia Nextgen Distribution Shannon Noll OMG Events Joanne Palazzetti Patersons Securities Lisl Pietersz Carmelo Pizzino Pont3 Simon Pryce Danny Psaros Queensland University of Technology Lou Raspa Rising Sun Hotel Paul Rogers Rosendorff Royal Freshwater Bay Yacht Club Janice Ryan Salisbury Hotel - Chris Petersen Daniel Sankey Ron and Lyn Sayers Helen Sewell AM Carol Sharbanee Gemma Sharwood Chris Shaw Jane Simpson Jack Singleton Rosalind Smith Joe Snell Sofitel Brisbane Central Kim and Colby Speare Cheryl Speechley Spices Catering Simone Stark Telcoinabox The Age The Sunday Mail The Sydney Morning Herald The Thomson Family The West Australian Vicky and Tom Todd Travel the World Tropfest Tyrone Fire Protection United Airlines Unity Communications Peter and Philippa V'landys Vanilla Zulu - Melanie Townsend Villa Sungai Bali Virgin Australia WA Kitesurfing Association WA Racehorse Owners Association Gala Awards Emma Watkins Philippa Weekley Wheelton Group Damian White Mark and Joanne Willcocks Tom Williams Wink Models Wolseley Private Equity Jared Woods Louis and Rhodita Zammit 2014 Redkite Annual Review 29 Going the distance: pro bono & volunteer support Redkite is supported by many extraordinary people who are dedicated to helping families affected by cancer. These Redkite enthusiasts volunteer their time in a Redkite office, at events, or provide invaluable pro bono support. Mike Porter Mike Porter is the Managing Director of Unity Communications, a media agency that has been generously providing pro bono support by sourcing free media space for Redkite since 2011. In 2014, Mike worked with his vast media network and again secured donated media space across free and pay TV, print, outdoor and radio to the value of approximately $1.6 million to help build awareness of Redkite. “We find that the more media channels are engaged and understand the work of Redkite, the more favourably they treat us. ” Claire Claire volunteers at events; her first was a music-a-thon when we were still known as the Malcolm Sargent Cancer Fund for Children. Claire is a childhood cancer survivor, and she and her family received support when Redkite was still known as the MSCFC. She says volunteering is a “really great way to give back.” “I have really fun memories of all the Colour Balls and the Corporate Quizzes. I think they are really great events and it is great to be part of such a special charity. I am very lucky to be able to do it.” 30 2014 Redkite Annual Review Brenda Burr Brenda has been an enthusiastic volunteer for Redkite through BOC for more than 12 years. She coordinates many aspects of BOC’s engagement with Redkite’s Corporate Quiz, including donations for auction, invitations and volunteers on the night. Brenda also inspires other fundraising events for Redkite on behalf of BOC. When she thinks about what keeps her volunteering passion alive year after year, she says it’s “feeling like I have made some small contribution to such a wonderful organisation. I have learned to value life and every precious minute spent with my family and friends.” Christine Chong Christine volunteered as a cultural consultant in 2014, attending a training day for the Redkite team as part of a panel of experts who helped us better understand the experiences of migrants to Australia to help us better support the diverse range of families who may need us. Christine brought her experience as an oncology nurse in Malaysia. “The workshop was inspiring for me to see the support for kids with cancer.” In 2014 we received pro bono support worth $3.9m 800+ + committed volunteers around Australia donated 7157 hours to Redkite governance and regulation Redkite is committed to: • Actively seeking and utilising innovative solutions to improve service outcomes and organisational efficiency. • Evaluating the effectiveness of our work, undertaking continual process improvement and building on past achievements. • Delivering services and raising funds respectfully and with integrity. • Being accountable to families who access our services and to Redkite’s supporters. • Listening to and collaborating with donors, sector stakeholders and the families who access Redkite services to ensure quality support is provided where it’s needed most. • Practising diversity, equity and inclusion as a foundation for all our work. • Working closely with our donors, pro bono supporters and volunteers to keep operational costs to a minimum. • Maintaining our positive, unified and professional culture. • Creating a work environment that promotes Equal Employment Opportunity (EEO). • Using Occupational Health and Safety policies and procedures to uphold a safe working environment. The Board Board committees Redkite’s Board oversees and monitors the management of Redkite and the performance of the Senior Executive Team. Board members meet at least six times during the year and receive detailed financial and operational reports from management on a regular basis. At the end of 2014, there were nine directors. Directors are appointed for a term of three years and for a maximum of three terms. All Directors volunteer their time and expertise to Redkite in support of children, young people and their families. The Board has established Board Committees to oversee particular aspects of Redkite’s operations and administration. Each Board Committee operates under a charter approved by the Board. These charters provide for external advisor members in addition to Director members and are reviewed annually and updated as necessary. The charters require that every committee includes at least one Director and that members have suitable qualifications for the role. Each committee reports back to the Board on their activities. Remuneration Committee • Ensures remuneration guidelines and policies are in place for the Chief Executive Officer, senior executives and staff, and monitors implementation • Comprised Geoff Brunsdon (Chairman), Jennifer Horrigan and Helen Sewell • The committee satisfied the requirement to meet at least once during the year Investment Committee Board functions • Reviews and approves Redkite’s strategic plan and operating and capital budgets • Appoints, guides and assesses Redkite’s Chief Executive Officer • Ensures the integrity of internal controls, risk management and management information systems • Ensures appropriate delegations, policies and procedures and compliance with all relevant legislations and regulations • Ensures financial viability, solvency and sustainability • Advocates for Redkite • Ensures consultation and communication with all stakeholders regarding Redkite’s operations and future direction • Establishes and ensures appropriate investment and risk strategies for Redkite’s general reserve fund, as well as the Johanna Sewell Bequest reserve fund, in conjunction with the Board and external professional advisors • Comprised Geoff Brunsdon (Chairman), Helen Sewell and external professional advisor Don Stammer. • The committee met five times during the year. Risk and Audit Committee • Monitors and oversees Redkite’s financial reporting, risk management and compliance programs • Comprised Bruce Morgan (Chairman), Geoff Brunsdon, Sarah Goodman and external professional advisor Jonathan Dooley. • The committee satisfied the requirement to meet at least three times during the year Redkite is committed to risk management. An enterprise risk management framework operates to enable the Board and management to continue identifying and managing key risks. Ethical standards and Code of Conduct Board members, senior executives, staff and volunteers are expected to comply with all relevant laws and the values of Redkite determined by the Board. This requires they act with integrity, compassion, fairness, honesty and respect at all times when working with children, young people and families affected by cancer and also with colleagues, supporters and other stakeholders. 2014 Redkite Annual Review 31 Going the distance: our Board & networks Board members Bruce Morgan Chairman Bruce Morgan is Chairman of Sydney Water and a Director of Caltex Australia Ltd, Origin Energy Ltd, the University of NSW Foundation and the European Australia Business Council. He was formerly the Chairman and Partner of Pricewaterhouse . Coopers (PwC). Outgoing board members Sarah Goodman Sarah Goodman is currently an Executive General Manager at the Australian Prudential Regulation Authority. She has 17 years’ experience as a voluntary Company Director of charities and other not-for-profit enterprises, and has also been Company Director of several commercial companies. Jennifer Horrigan Jennifer Horrigan is Chief Operating Officer at Greenhill Australia. She is also a non-executive Director of APN Funds Management Limited. Jennifer has 15 years’ experience as a leading adviser to corporations on financial communications and investor relations. Ross Pinkerton Professor Ross Pinkerton is the Director of Cancer Services Group and Queensland Children’s Cancer Centre, Children’s Health Queensland Hospital & Health Service in Brisbane. He also holds the position of Professor of Oncology at the University of Queensland and is Chair of Queensland Paediatric Haematology Oncology Network. Mark Rigotti Mark Rigotti is the Joint Global Chief Executive Officer of Herbert Smith Freehills. Prior to this, Mark ran a leading corporate, capital markets and fundraising practice for 15 years, spanning Australia and the United Kingdom. Mark is a member of the Business Council of Australia. Adam Spencer Adam Spencer is a well-known author, media personality and long-term ambassador for Redkite. Adam is also patron of a number of sciencerelated events and programs and is the University of Sydney’s Ambassador for Mathematics and Science. Founder Alumni (Board and Regional Councils) Sylvia Darley OBE Clive Austin AM Ron Bennetts James Bishop Robert Dalgleish Peter Davies John Durkan Alan Good David Gray Jo Hind Kathy Hirschfeld Lesley Koenig Alison Lansley Bill Lennon John Levey Sheila MacLennan Neil Matthews Mary McGowan Jeff Mews Judith Mulholland Robert Mulholland Tony Newton Hon Justice Robert Nicholson AO Dr Peter O'Regan Mark Palmer John Pickering Jeanne Rockey AM Sue Rowell Kevin Watson AM Patrons Tonya McCusker Marina Prior Her Excellency, the Honourable Kerry Sanderson AO, Governor of Western Australia Lady Valery Stephen Dame Kiri Te Kanawa DBE Richard Tognetti AO Barry Tuckwell AO OBE David Williamson AO John Buchanan Professor Arthur Clark AM John Curro AM MBE Dr Richard Divall OBE The Earl of Portarlington Professor Henry Ekert AM Dr Robert Every AO Mark Johnson AO Chris Masters PSM 32 2014 Redkite Annual Review Geoff Brunsdon Outgoing Chairman John Durkan David Hind Helen Sewell AM Regional councils Western Australia Regional Council Geoff Brunsdon is a Director of Wentworth Group of Concerned Scientists and Purves Environmental Custodians, Chairman of IPE Limited, APN Funds Management Limited, Sims Metal Management Limited and MetLife Insurance Limited. He is also a member of the Takeovers Panel. John Durkan is the Managing Director of Coles. Previous to this he was Chief Operating Officer and Merchandise Director at Coles. He also spent 17 years with UK retailer Safeway Stores, and was Chief Operating Officer with Carphone Warehouse. John resigned from the Redkite Board on 29 April 2014. “What a privilege it has been to serve as a director of Redkite and to have seen firsthand the positive impact the support this organisation provides on the lives of children and young people with cancer. The strength of the families as they support their children, grandchildren and brothers and sisters is truly inspiring. Working with Redkite staff who are so dedicated has enriched my life. ” "It’s been humbling to be part of Redkite. My eyes have been opened up to the incredible resilience of families and children when facing their worst nightmare. My thanks to the Redkite team who every day are making a difference to the health and wellbeing of so many families and children dealing with cancer. Redkite has a great future and I will continue to stay close to its progress." David Hind is Chair of Barefoot Power Pty Limited. He is Director of External Relations and Adjunct Associate Professor at the University of Sydney’s School of Chemical and Biomolecular Engineering, and the former Managing Director of BOC South Pacific. “People are amazing especially when coping with extreme adversity. It has been a privilege to work as a board member and with the wonderful Redkite team in helping to provide practical support to the children, young people and their families through their journeys and as they prepare for the next phases of their lives.” Helen Sewell is the former Chair of Perth College, former Executive Director of an ASX listed company and Director of The McCusker Foundation for Alzheimer’s Disease Research. Helen was responsible for the construction of Australia’s first specialist cancer treatment centre for adolescents at Princess Margaret Hospital in Perth. She was awarded a Member of the Order of Australia in 2010. "I am so very grateful for having had the opportunity to work with the wonderful Board and dedicated staff of Redkite. They are exceptional, giving people who care intensely about the essential help Redkite provides to children, young people and their families. I am passionate about the work that Redkite does, and will continue to support it in any way I can." Alan Pavisich (President) Ian Crockett Barbara Di Labio Karen Fleischer Neil Hackett Gabor Hernadi Elizabeth Macknay Andree McIntyre Dr Marianne Phillips Rosalind Smith New South Wales Regional Council Shaun James (President to June) David Giffin (President from July) Dr Richard Cohn Andrew Finlayson Mark Gold Roger Hamilton Ron Hirsch Anna McMurtrie Michael Porter Victoria Regional Council Alison Lansley (President to March) Kristoff Keele (President from April) Jodi Geddes Stuart Harker Duncan Russell Jonathan Sharp Owain Stone Queensland Regional Council Grant Sparks (President) Inma Beaumont Michelle Bond Tony Collins Jonathan Dooley Dr Helen Irving 2014 Redkite Annual Review 33 Going the distance: our dedicated team Senior Executive Team Jenni Seton, Chief Executive Officer Jenni has been the Chief Executive Officer of Redkite for 18 years. During this time, she has been instrumental in developing innovative, needs-based cancer services. Jenni has been key to Redkite’s growth and development through fundraising, corporate relationships and service provision from the days as Malcolm Sargent Cancer Fund for Children and its transition to Redkite in 2005. Jenni’s move to the not-for-profit sector came after several years of management in accounting practices. She was previously the Director of Public Relations and Fundraising with the Australian Red Cross ACT. Tania Baker General Manager Community and Partnerships Tania's position as General Manager Community and Partnerships in 2013 and 2014, followed nearly 15 years of close connection with the organisation as a volunteer and supporter. Tania was responsible for leading the teams working across donor development, corporate partnerships, community fundraising and events. She previously worked in management roles in the event industry for organisations including George P Johnson and Arinex. Monique Keighery General Manager Marketing and Partnerships Monique has been with Redkite for eight years, the last four as General Manager, Marketing and Partnerships. Monique is responsible for leading all Redkite’s marketing and brand activity, strategic corporate and donor partnerships and major new business development. 34 2014 Redkite Annual Review She brings extensive experience from both not-for-profit and corporate sectors in marketing, fundraising and stakeholder communications with organisations including the Australian Red Cross, The George Institute for Global Health and ING. Rachael Clifford General Manager Finance and Operations Rachael has been with Redkite for almost eight years, starting as an Assistant Accountant, before stepping into a Financial Controller role. She is currently the General Manager of Finance and Operations. Rachael is responsible for all finance and administration across the organisation, risk management, HR, information and technology, and leads major process improvement projects. Rachael began her career in the corporate sector, where she gained valuable financial management experience, and her aim was to bring these skills to the notfor-profit sector. Nicole Schleicher General Manager National Services Nicole joined Redkite in February 2014 as General Manager National Services and is responsible for the development, delivery and quality of all the services we offer, encompassing financial assistance, information and counselling, education and career support, practical help and research and evaluation. Nicole has brought with her over 23 years' management experience in not-for-profit organisations. She has played leading roles at The Benevolent Society, Wesley Mission, Baptist Community Services and The Smith Family. 2014 financials insights from members of our Services Team Jo Redkite Social Worker “I am inspired on a daily basis by the young people and the families that I work with. Their openness, honesty and attitude continues to inspire and humble me. To be able to walk with these families along their journey is a privilege and an amazing part of working at Redkite.” Luke Education and Career Support Specialist “I have the amazing opportunity to assist young people in building the vision of their future, and to plot out their education and career options. I believe in the importance of navigating career choices and know how this can have a significant impact on a young person's future.” Nathan National Manager, Hospital and Community Based Support “It's a great privilege to be invited into the worlds of the young people and family members we work with. We work to offer space to discuss their thoughts, fears and hopes. We help to identify their strengths and the resources they have to manage as best they can. I'm continuously inspired by the resilience and concern for others shown in the most difficult of circumstances.” Due to Redkite's generous community of supporters and our unwavering commitment to efficient and effective operations, we were able to direct 33% more funding to the delivery and development of essential family support services in 2014 over the previous year. Notably, we delivered tailored education and career support to teenagers and young adults, delivering our first full year of this important support. In addition, we provided 62% more information and counselling support (excluding in-hospital care) and reached 26% more families with essential financial help. There was a continued focus on keeping administration and fundraising costs down in 2014. Administration accounted for just 9% of funds raised and our direct fundraising costs accounted for only 6%, a slight decrease on 2013 from 7%. It is critical that families can easily access the support they need and it is for this reason building awareness of Redkite and the support we can give remained a key organisational priority in 2014. We delivered a highly successful multi-channel advertising campaign with promotions spanning TV, cinema, radio, online and outdoor locations – all made possible by over $2 million in pro bono support. High quality content created for this campaign resulted in a 9% increase in awareness of Redkite across the national population and, notably, an 8% increase in understanding that Redkite supports children and young people with cancer. This was achieved by increasing expenditure on promotion and profiling from 2% of expenditure in 2013 to just 3% in 2014. Our focus on sustaining and building a diverse revenue base remains critical to ensuring we can maintain the higher level of support we are now delivering to families. Redkite appreciates and respects the ongoing support of our generous individual donors, loyal corporate partners, dedicated event sponsors and attendees, passionate community fundraisers, keen volunteers and the committed trusts and foundations that have extended their care to families facing cancer. We secured a 9% increase in income during 2014 with a significant contribution being donated by our Premier Partner, Coles. Ongoing support from all of our supporters including Coles has allowed us to start addressing some of the most acute gaps in support for children and young people with cancer and their families in Australia. At the end of 2014 Redkite had 68 full and part-time team members based in Adelaide, Brisbane, Melbourne, Perth and Sydney. 2014 Redkite Annual Review 35 Going the distance: 2014 financials income income statement Bequests and donations Corporate partnerships Trusts and foundations Community fundraising Events 12 months to 31 December 2014 12 months to 31 December 2013 10,704,396 9,824,797 Revenue from fundraising activities $10,000 Other revenue '000 $8,000 Family grants and services provided $6,000 Fundraising costs 377,476 (6,829,091) (5,142,012) (327,911) (337,668) Employee expenses (3,307,537) $4,000 $2,000 0 582,532 2008 2009 2010 2011 2012 2013 2014 (3,134,754) Depreciation and amortisation (29,495) (29,758) IT and communication expenses (90,375) (86,546) Rent, property and insurance expenses (275,146) (293,193) Other expenses (359,134) (270,400) 68,239 907,942 Net surplus from continuing activities expenditure breakdown Promotion and profiling Notes to the accounts: 1) Redkite actively seeks opportunities for pro bono services and gifts in kind for all expenses: fundraising, services to children and families, and administrative costs. These gifts are not reflected in the financial statements above. Approximately $3.9m was received in pro bono services during 2014. 2) Revenue from fundraising activities includes revenue from events which is net of direct event revenue. Gross revenue from events was $851,903 (2013 $850,000 ) with costs of $345,986 (2013 $329,889). 3) Redkite does not receive government funding, fundraise on the street or cold call. 4) Net gain on revaluation of investments for 2014 was $191,548 (2013 $929,746) for a total comprehensive surplus of $264,833 (2013 $1,837,688) Administration Fundraising (including direct and indirect costs) Service programs $10,000 '000 $8,000 $6,000 $4,000 $2,000 0 36 2008 2014 Redkite Annual Review 2009 2010 2011 2012 2013 2014 2014 Redkite Annual Review 37 Going the distance: 2014 financials balance sheet As at 31 December 2014 $ Assets As at 31 December 2013 $ Cash and cash equivalents 3,181,280 4,278,545 Receivables 42,862 74,602 Other 379,930 267,373 Total Current Assets 3,604,072 4,620,520 155,127 165,674 Plant and equipment Financial Assets10,369,080 7,547,915 Non Current Assets10,524,207 7,713,589 Total Assets 14,128,279 12,334,109 National and NSW office Level 8, Tower 1, 1 Lawson Square Redfern NSW 2016 PO Box 3220, Redfern NSW 2016 Tel: (02) 9219 4000 Fax: (02) 9280 1518 Queensland and Northern Territory office Level 3, 80 Petrie Terrace Brisbane QLD 4000 PO Box 2224 Milton QLD 4064 Tel: (07) 3087 4750 Fax: (07) 3087 4799 Victoria and Tasmania office 7/71 Victoria Crescent, Abbotsford VIC 3067 PO Box 1221 Richmond North, VIC 3121 Tel: (03) 9066 0566 Western Australia and South Australia office liabilities Short term payables 1,264,279 701,880 Deferred revenue 4,153,360 3,182,937 Short term provisions 255,997 271,796 Current Liabilities 5,673,636 4,156,613 Lower Ground Floor, 229 Stirling Highway, Claremont, WA 6010 Tel: (08) 6188 2900 Fax: (08) 6188 2949 Long term provisions 57,264 44,950 Non Current Liabilities 57,264 44,950 Total Liabilities 5,730,900 4,201,563 Net Assets 8,132,546 8,397,379 Equity 8,397,379 8,132,546 Notes to the accounts: 1) Deferred revenue is specific purpose revenue received for agreed ongoing service delivery and development and is carried forward, as per funding agreements with donors You can reach us wherever you are in Australia on 1800 REDKITE (1800 733 548) redkite.org.au [email protected] facebook.com/ redkitesupporters If you would like further information, full audited accounts are available on request. 38 2014 Redkite Annual Review 2014 Redkite Annual Review 39 "Your help and support is priceless. Just to know that you care about our children and us parents is so amazing." – Carmela on Facebook, February 2014