2016 Media Kit - Footwear Plus Magazine

2016 Media Kit
ƫƫƫđƫƫĊƫƫđƫƫăćƫƫƫƫđƫƫČƫƫƫđƫƫāĀĀĀăƫƫđƫƫćąćċĂĈĉċāĆĆĀƫƫđƫƫċƫƫđƫƫĊċƫ ƫƫƫƫ
STUNNING
Simply the finest-looking B2B footwear
fashion magazine in the market.
From top: Creative Recreation trainers, hi-tops by Geox. Opposite page: Vans slip-ons,
Calvin Klein tuxedo jacket, T-shirt by Gap, denim by A.P.C. Models: Miles/Red Model Mgmt., Dennis O.
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AWARD-WINNING
Acknowledged with more than 45 awards for
design and editorial excellence.
INSPIRATIONAL
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Directional fashion coverage that breathes
creative energy into the entire marketplace.
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POWERFUL
Reaching the largest audited* retail
circulation—spanning specialty to mass
market—of any industry publication.
* The circulation of Footwear Plus is independently verified by BPA, the
largest auditor of media in the world.
AUTHORITATIVE
For more than 25 years, Footwear Plus
has been the leading and respected
voice in the industry.
JANUARY
2016CALENDAR
The Boot Issue
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FEBRUARY
Fall ’16 Preview
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MARCH
The Plus Awards Issue
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APRIL/MAY
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JUNE
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* Show Package Special: Advertise in the January and February
or July and August issues and receive a bonus ad. Participants also
qualify for an exclusive Brand Showcase in the January or July issues.
Contact your sales representative for details.
JULY
2016CALENDAR
The Work Issue
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AUGUST
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OCTOBER/NOVEMBER
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DECEMBER
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* Show Package Special: Advertise in the January and February
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qualify for an exclusive Brand Showcase in the January or July issues.
Contact your sales representative for details.
CONTENT
Editor’s Note:ƫƫ2%!3,+%*0ƫ".+)ƫ0$!ƫ! %0+.ċƫ
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FOOTWEAR NETWORK SERIES
PRESENTED BY DECKERS BRANDS
BY K AT H Y PA S S E RO
STYLE FILE: SIMON SINEK
E D I TO R ’S N OT E
Off- target Marketing
How would you describe your
overall sense of style?
I’m preppy. I wouldn’t call myself
a slave to fashion, but I definitely
have my own way of putting
things together.
What’s your favorite shoe style?
I range across the whole board,
from sneakers to boots. I like
things that are very, very traditional like brogues and things
that are fun. For instance, I just
bought a pair of brick-colored
shoes. I call them my red shoes.
In terms of comfort, I love Ugg—
not the fuzzy boots, but their
other styles.
Do you have a current or alltime favorite book?
One of my favorites is Turn the
Ship Around!: A True Story of
Turning Followers into Leaders
by L. David Marquet. Even
though it’s about a submarine,
it really explains how you can
completely turn a culture around
and give people control. It’s fantastic for retailers.
Do you have a motto?
My personal motto is “Inspire
someone every single day.” It’s
written on my bathroom mirror,
so I look at it every morning.
There’s also a great quote by
Henry Ford that says, “Whether
you think you can, or you think
you can’t, you’re right.”
EDITOR’S
PICKS
GRIPES AND GRIEVANCES
Junk mail, charitable shakedowns and
stepping beyond one’s bounds—retailers have
been getting on my nerves of late.
NOT TOO LONG ago, I received an e-mail
at 3 a.m. on a Monday from a nationwide
discount retailer alerting me of a special offer
on patio furniture. While it was the onset
of summer, this apartment-dwelling New
Yorker—who doesn’t have much room for a
fold-up chair, let alone chaise lounge chairs,
dining sets, an umbrella and a gazebo—hit
the delete button. That’s what I do with so
many daily e-mail offers from retailers, regardless of whether it’s of
the slightest interest or use to me. This shotgun barrage of advertising seems based on the assumption that eventually there will
be a match—and a sale. However, it’s a relatively cheap and crude
algorithm that has scant hope of ever producing a sale.
I could just unsubscribe (and I assume many people do), but I
cover the retail business, so such e-mails are a job requirement. I’m
also curious to know whether this retailer (one of several sending
me similar daily scattershot pitches) will ever put any analytics
behind their marketing effort. The fact is, I’m a regular shopper
for a handful of specific items, yet the e-mails never include offers
for those items or even related ones. Why not target me with an
offer I’m more likely to buy? Wouldn’t that significantly increase
the odds of me going into the retailer’s actual store?
As if that wasn’t bad enough, this particular retailer and a
growing number of others now make the in-store experience
uncomfortable through their incessant charitable donation requests at checkout. Good intentions aside, it
counteracts the shop-for-savings premise of mass
marketers. Consumers shop there to extend
their dollar, not to feel obligated to donate
with each purchase, regardless of whether
they donated the last time they shopped.
I feel cheap and uncaring if I decide I
want that extra dollar or two in my
wallet. Perhaps they don’t intend to
shame customers, but the approach
makes the in-store experience less
pleasant—at least for me. Can’t I just
shop for cat food, napkins and laundry
detergent without a guilt trip?
Many of you might be thinking, what’s the
1) Know what you stand for. Then tell your
customers.
At the heart of Start With Why is the premise that people don’t buy what you do; they
buy why you do it. In other words, “People
are drawn to organizations and brands that
stand for what they stand for, that represent
the same values and core beliefs they hold,” he
says. Apple is the perfect example, in Sinek’s
opinion. Apple never says, ‘We make great
computers. They’re user friendly, beautifully
designed and easy to use. Want to buy one?’
Instead, they say, ‘With everything we do, we
aim to challenge the status quo. We aim to think differently. Our products are user
friendly, beautifully designed and easy to use. We just happen to make great computers. Want to buy one?’
“The thing that distinguishes you from your competitors is what you stand for,”
Sinek explains. “Why do you exist? Why did you open your store or start your company in the first place? What was so important that you felt it was worthwhile to take
the unbelievable risk, against overwhelming odds of failure, to start your own store?
If it’s a family company, is it about upholding a legacy? Was there a problem you
couldn’t find a solution to anywhere, so you had to solve it yourself by opening a store?”
Sinek says CEOs and store owners often tell him they stand for things like quality, value and good service. “Those are just things you offer,” he says. “You don’t stand
for them. They’re not your core beliefs.”
Once you pinpoint your “why,” everything else stems from it—from the people
you hire to the colors you paint your store walls to your advertisements to the experience you create for your customers. “Everything should convey that purpose, >81
16
To a T
This 1920s-inspired
silhouette gives spring heels a
dose of retro glam.
big deal? We should all pony up a few bucks for worthy causes.
Fair enough. But I’m in these stores multiple times a week buying
essentials, so it adds up. What’s more, these retailers have no idea
how generous (or not) I am when it comes to charitable donations.
It’s not their business. They would be better off sticking to their
savings premise or finding another way to contribute to charitable
causes. For example, why not give shoppers the option of transferring
their rewards points dollars to a charity instead? The contribution
wouldn’t come directly from the customer’s wallet and it could be
a relatively seamless transaction. It’s just a suggestion.
This brings me to gripe No. 3: unsolicited suggestions that go
beyond a retailer’s bounds. I’m referring to the recent campaign
by Starbucks that had its baristas write “Race Together” on select
cups to spark conversations with customers about race relations.
Worthy intentions aside, encouraging people to vent when receiving
their Ventis brewed up unnecessary controversy, pardon the puns.
Apparently, a lot of people—many of whom are probably already
agitated awaiting their caffeine fix—just want their coffee. Is that
so much to ask these days?
All this suggests that many retailers are falling into the trap of
trying to be everything to everybody. Call it Amazon or Alibaba
syndrome. In an online retail age where inventories and customer
reach can appear limitless, retailers are losing focus.
Perhaps they’re afraid that if they don’t expand
exponentially, they will become irrelevant. I say
the opposite holds true. The ability to curate
combined with expert product knowledge trumps
a watered down, all-everything format. Online
or in-store, helping to take the guesswork out of
the equation and improving shopping efficiency
are worthy points of differentiation against these
behemoths.
What’s the alternative? A landscape where
everyone becomes a mass purveyor and price is the
only point of differentiation. Such an utterly bland
dystopian retail world would take the joy out of shopping
entirely. Now that would be something to gripe about!
Greg Dutter
Editorial Director
DESIGNER CHAT
Catherine Fung
WOMEN’S WORK
Aetrex textured
leather boot.
Opposite:
Coconuts by
Matisse cut-out
bootie with
buckle details.
8
Cobb Hill
collection, especially with the finishing. Ombré
colors were hand-polished on calf and handpainted stroke marks left on snake skin,” Fung
notes, adding that while the Italian-made
collection reflects the latest trends, the line
never strays from its core philosophy. “Andrew
Kayla is never loud, but its distinct point of view
sees each design inspire quiet confidence and
strength through a beautiful, impeccably crafted
shoe.” —Lyndsay McGregor
WHEN SECONDGENERATION shoe
moguls Stephen and
Michael Lin (Their
family’s Hong Kongbased company has
produced footwear for
more than 40 years.)
decided to launch their
own line of women’s
shoes, Andrew Kayla,
they were eager to
find a designer with a
keen understanding of
femininity. Catherine
Fung, given her background at a 120-year-old
lingerie atelier in Paris, was an obvious choice.
Adept at balancing comfort and elegance, the
Hong Kong-born designer deftly brought the
brothers’ vision for simple, sophisticated shoes to
life, and Andrew Kayla made its debut in the fall
of 2012.
“Each season, we spend a lot of time
developing the lasts which define the elegant
silhouette and comfort in wearing, and then
I focus on the materials,” explains Fung, who
graduated with a business management degree
from King’s College London before studying
fashion design at Parsons in New York. Her
resume includes stints at Nicole Miller, House of
Field and her own womenswear line, LP&P. Fung
adds, “After design, we make prototypes over
and over to refine each part, namely the toplines
and heels. There are many steps before shoes are
53 completed.”
For Spring ’15, classic silhouettes are infused
with unexpected details, adding modern
touches to timeless styles. For example, a simple
smoking slipper is elevated with iridescent
snakeskin; a two-piece flat gets an injection of
edge with grommet details; a double monkstrap slingback is placed atop a stocky heel.
“A lot of handcrafting work went into the
Dune London
What is your first shoe memory? A new pair of
red Mary Janes when I was 3 or 4 that I wouldn’t
want to take off—I even wore them to bed.
Who is your style icon? Gwyneth Paltrow.
Which famous face would you like to see
wearing one of your designs? Gwyneth Paltrow.
All Black
Where do you like to shop? Marché aux Puces
de Saint-Ouen, an antique market in Paris.
Which shoes in your closet are getting the
most wear? Andrew Kayla’s Dylan, a double
monk-strap style.
What shoe must every woman have in her
closet? A pair of nude leather pumps.
Which trend do you hope to never see again?
Crocs.
Fortress
of Inca
Which designer do you admire the most? The
late Alexander McQueen.
What is your favorite part of your job?
Planning the color story and theme at the
beginning of every season.
If you weren’t designing shoes, what would
you be doing? Designing evening gowns, readyto-wear or lingerie.
50 footwearplusmagazine.com • december 2014
EDITORIAL SHOWCASE
Good reads in every issue featuring cutting-edge photography, styling & graphic design.
SCENE & HEARD
Rihanna Teams with Puma
T R E N D S P OT T I N G
A Life’s
Work
PUMA IS ABOUT to get a serious
shot of sex appeal. Starting this month,
seven-time Grammy Award-winning
singer Rihanna will become the German
brand’s global ambassador for women’s
fitness and serve as its creative director
for women’s products. Renowned for
her risqué fashion choices (she received
the CFDA’s Fashion Icon award last
year), the 26-year-old will directly
influence the apparel and footwear
design process starting as part of a
multi-year partnership as soon as
this spring.
Bjorn Gulden, Puma CEO, describes
the Barbados native as “a natural
choice” for the gig. “Her global
profile, her charisma and individuality, her ambition—all these things
make her a perfect ambassador for
our brand,” he states. Adam Petrick, global brand
and marketing director, adds, “Puma admires her
for never waiting for the next big thing, but more
so for driving what happens next.”
WORK
IT
The new crop of work boots for
Spring ’16 appeals to Millennials
and the broader workforce alike
with fresh technologies and a
fashion-forward focus.
By Laurie Cone
1
Now at the helm of the
family business, Anthony Diks,
CEO of Wolky, discusses how
the Euro comfort brand is
skewing younger and aiming to
be a year-round resource.
In addition to her design duties,
Rihanna will appear in the brand’s new
Forever Faster campaign alongside
Jamaican sprinter Usain Bolt and
Italian soccer star Mario Balotelli.
At present, Puma’s women’s category
accounts for less than 50 percent of
sales, but the sports brand is confident
its new partnership with Rihanna will
increase sales in the gender. The artist
already has a track record of success:
Her two limited-edition collections in
2013 with British high-street retailer
River Island boosted its overall sales
by 4 percent and her RiRi Woo lipstick
for Mac sold out within three hours
of its release. Then there’s her 14.1
million followers on Instagram and
38.3 million followers on Twitter
that surely will be able to get the
word out on her latest Puma designs. In fact, when she
Instagrammed a shot of herself wearing white Puma
creepers (inset), it garnered nearly 300,000 “likes” in
less than 24 hours.
2
Left: Wolverine Edge FX
Right: Justin Original Workboots
J-Max Caliber Collection
T’S ALWAYS A pleasure to interview a
genuine shoe lover, and I’m not referring
to the Carrie Bradshaw type that goes gaga
over designer shoes only. Nor does it apply
to the exec fixated on maximizing quarterly profits but who doesn’t really know
shoes from shinola. The type of shoe lover
I’m referring to deeply loves the art of shoemaking, from the last outward. Someone
who knows every stitch of the design and
manufacturing process and is enamored
by it all. Someone who admits to getting a
buzz from the tannins released by the rich
leathers. Who knows that two millimeters
can make the difference between a perfect
fit and one that must be altered to fit perfectly. Who believes comfort and fashion
don’t have to be an either-or proposition.
Someone who wants to make the shoe business his life’s work. Someone who lives and breathes this business every day.
That someone is Anthony Diks, CEO of Wolky.
“I really love shoes,” Diks says. “We are building a product using a variety
of natural materials that can react differently when combined. You get surprises in the process sometimes, and it requires genuine skills to work with
this product. I love the whole aspect.” If a shirt’s sleeves are a few millimeters off, no one notices it, Diks says. But “shoe design is so much more specific, especially in the comfort segment.” And while making shoes is more difficult than making a shirt, Diks embraces the challenge. “Something that is
harder to make can be more interesting than what is easy to make,” he offers.
“Shoemaking is not something everybody can just do. Our factory workers are
very talented, and I just find it to be a very interesting profession.”
Diks likes to say he was “born in a shoebox.” It’s fitting imagery, given that
his grandfather was a shoe retailer and his father, Kees, ran a chain of shoe
Lace Is More
3
Pointed toe flats hang on
for spring with luxe materials
and tasteful ties.
P HOTOG RAP H Y BY TI M J O N E S
1. Marc Fisher 2. Frēda Salvador
3. Dr. Scholl’s 4. H Williams
4
44 footwearplusmagazine.com • august 2015
14 footwearplusmagazine.com • january 2015
THE UNITED STATES economy is up, down, stagnant, doomed,
recovering…it really depends on which economic expert you ask.
However, it’s (relatively) safe to say that the current economic
situation in this country is not nearly as dire as it was in 2009
or 2010 or even 2011.The point is, in terms of recent history, the
situation could be a lot worse. For example, late 2009’s 10 percent unemployment rate is a far cry from last month’s estimated
5.5 percent rate. And thanks to the booming oil and gas industries, many of these newly employed Americans are wearing work
boots. More boots on the ground—literally, at job sites nationwide—means stronger sales now and, potentially, in the future.
The improved economy is one of the reasons leading work
brands are forging ahead with pumped-up styles for Spring ’16.
The demand is growing across both genders, and particularly
among Millennial-aged workers, the largest segment of the workforce population now and for the foreseeable future. The focus
this season, however, is less on specific work categories and more
on overall styling that transitions seamlessly from the job site to
offsite. The ongoing push for lightweight, sneaker-like comfort
and aesthetics is aimed primarily at Millennials, while heritage
styling addresses the tastes of long-time consumers.
The focus on general styling rather than job-specific features
and benefits reflects, in part, the nature of Millennial workers.
An increasing number are foregoing college and they often jump
from job to job. Thus the growing need for work shoes that are
versatile. What’s more, Millennials are a volatile bunch when it
comes to marketing, as they are likely to reject traditional means
of communication and are highly suspect of corporate pitches.
“We target them, but it’s tough because when they think you’re
targeting them, they don’t like you,” says Mike Roundhouse,
director of product development for Rocky Brands. “You have to
be authentic, and the way we do that is by striving to make the
Ken Hicks (right) was presented with a symbol of thanks by Tim O’ Donovan (left) and Neal Newman (center) at Two Ten’s gala.
boot comfortable and durable for the user, no matter his age.”
While Millennials can be elusive, Sean O’Brien, vice president
and general manager of Honeywell Footwear Division, makers of Oliver, Muck Boot and Xtratuf, believes they share some
commonalities with core consumers. “Millennials want to associate with a hard-working culture,” he offers. “They have an TWO
‘if
TEN FOOTWEAR Foundation had lots to
retired chairman and CEO of Wolverine Worldwide, who
it’s good enough for an Alaskan fisherman, it’s good enough for
celebrate at its 75th anniversary gala held last month
served on the Two Ten board for 23 years, including two
me’ mentality. They want to associate with an authentic lifestyle.”
in New York. The event raised a record $2.7 million
years as its chairman and currently as the tri-chair of its
Enter Oliver Boots. “The fit and feel are tremendous, but the
from both corporate and individual contributions as
Honorary Board.
boots are built like tanks,” O’Brien says, noting the new Square
1,600 industry people came together in an evening of
Two Ten President Neal Newman expressed his gratitude
Toe Western wellie’s flexible underfoot support absorbs shock
philanthropy and celebration.
to Gala Chair, Ken. C. Hicks, outgoing executive chairman
to help diminish lower back, leg and foot fatigue. Also, O’Brien Festivities included a sit-down dinner and auction for
of the board at Foot Locker, and the rest of the committee
says Muck’s new Chore Resistant collection features an innova350 attendees, followed by an industry-wide mixer with
for making the event a smashing success. “Raising money
tive rubber compound resistant to oil and chemicals. The RDR
music, cocktails and food. One of the evening’s many
is difficult in any economy, but the footwear community
compound, developed by Honeywell chemists, is best suited for
highlights was the presentation of the prestigious Bob
really takes care of its own, especially when emergency
oil, gas, mining, chemical, food processing and farming jobs. In
Campbell Lifetime Achievement Award to Tim O’Donovan,
calls have increased 155 percent in recent years,” he says.
addition, the collection features an improved tread that’s “20
percent more slip-resistant than any other boot.” Xtratuf boots,
10 footwearplusmagazine.com • january 2015
designed for commercial fishing and the marine lifestyle, will
have the same RDR compound, and its Elite collection, resistant to contaminants, will boast neoprene booties for comfort
and insulation.
In an effort to take the guesswork out of the Millennial worker
equation, Yahn Lebo, global product line manager for Wolverine,
says the brand has gone straight to the source to ensure its latest
designs resonate with those consumers. Wolverine solicited feed-
Two Ten Gala Breaks Record
22 footwearplusmagazine.com • july 2015
PROFILES IN EXCELLENCE
Lifetime Achievement
E - B E AT
Gabriela Barreto
Shopbop
Coach, New Balance and
Jack Rogers have worked
with Olapic to create
social media marketing
campaigns.
Picture Perfect
Olapic helps brands monetize the millions
of photos that get uploaded to the web by
social media users each day.
UNLESS YOUR LAST name is Kardashian, Instagram isn’t all
about getting the most possible likes on your latest selfie. According
to a recent study from Dotcom Distribution, more than 50 percent
of people have scoured social media for photos of products they were
thinking of buying, and more than 60 percent were convinced to make
a purchase as a result. In other words, it’s rife with opportunities for
marketing and sales.
Olapic, a self-described visual marketing platform that just commanded $15 million in new funding, leverages the fact that social media
users have, through their product-filled photo posts, unintentionally
become ambassadors for their favorite brands. It does this by aggregating
relevant posts on Twitter, Instagram, Tumblr, Facebook, Pinterest and
other social channels and liaising between the creators of that content
and the brands in question. Brands can curate the content they deem
best suited to deliver on their marketing goals (with the guidance of
Olapic’s algorithm, based on over 40 different signals extracted from
each image, like dominant colors and number of likes), tag it with their
own social media handles, make it shoppable by embedding links and
90 footwearplusmagazine.com • august 2015
THIS JUST IN
BUYER CHAT
labels like Alexander Wang, Salvatore
Ferragamo and Sergio Rossi. Casual
flip-flops for $25 are found right alongside runway-worthy boots and heels for
upwards of $1,000, Barreto notes. It’s
the right mix for an e-tailer that caters
to a shopper who “comes to us for her
favorite basics but also can’t resist those
major fashion or emotional items like
the season’s must-have over-the-knee
boots, gladiators or statement sandals,” she adds.
Beyond the know-how that comes
from experience, Barreto has that
intangible ingredient shared by all
the best footwear pros—passion. “I
get giddy at the thought of shopping
for a new season,” she says. “Seeing
new product and trends and discovering new brands are by far my favorite parts of the job.” —Kirby Stirland
WHEN IT COMES to matters of taste,
it’s best to trust your intuition. That’s
something Gabriela Barreto, the women’s footwear buyer at online retailer
Shopbop, can do with confidence—her
fashion background includes majoring
in Textile and Apparel Management at
Cornell, interning at Prada and working at Bloomingdale’s. “My buying philosophy starts with my gut,” Barreto
declares. “If I gravitate toward it I tend
to follow my instincts.”
Of course, that’s only the beginning—Barreto also refers to past and
current selling history when considering brands and styles. It helps to get
inside the head of the Shopbop customer as well. “If you can envision what
outfit she’s going to wear it with, how
she’s going to style it and where she’s
going, you’re probably going to have a
hit,” Barreto explains.
Shopbop launched in 2000 at the
height of the luxury denim craze, aptly
focusing on high-end jeans. Since then,
it’s been acquired by Amazon and
has evolved to carry apparel, shoes
and accessories from a host of top
designer brands, both established and
up-and-coming.
The site’s shoe assortment encompasses around 150 brands, ranging
from Sam Edelman, Dolce Vita and
Soludos to Schutz, Rag & Bone and
Tory Burch all the way up to designer
Who is the typical Shopbop customer? She is obsessed with fashion.
She loves to mix high and low and is
always very fast to pick up the latest trend. She has her own sense of
what’s cool and is confident about it.
What are some key trends for
Spring ’16? Wood bottoms, platforms and wedges are going to continue to be big for us. I think the
casual trend is going to continue
with an increased attention to flats
and driving loafers, while more feminine slides are going to replace the
chunkier version of this past season.
What about for this fall? We are
still seeing a lot of over-the-knee
boots and an increased interest in
natural tones and browns. Oxfords
and loafers will continue to be big,
but this season it’s all about platform styles and interesting materials.
What designers should we keep
our eye on? Not necessarily new,
but Aquazurra should definitely be
on everyone’s radar. I lust for literally every pair!
Are there any trends you’re tired
of ? Dare I say it…the footbed sandal. It’s time to get dressed up again!
For more than 40 years Peter Hanig, owner
of Hanig’s Footwear in Chicago, has made
retailing an art form, and he wouldn’t have
done it any other way. By Greg Dutter
The
Artist
UPCLOSE DRESS
Star Power
Titan Industries debuts a
collection from multitalented celeb Zendaya.
TEETERING ON TOWERING heels,
Zendaya is trying to get the perfect
Instagram shot. The statuesque starlet
has gathered a selection of shoes from
throughout Titan Industries’ New York
showroom and positioned them in a
neat circle around a floral arrangement.
Now, she’s contemplating standing on
a chair to snap the photo from above.
Sensing the potential for disaster, a
publicist—mercifully, in flat shoes—
steps in to assist.
For the uninitiated, Zendaya is a
19-year-old entertainment industry juggernaut who rose to fame as
K.C. Cooper on popular Disney Channel series K.C. Undercover. Since
then, she’s achieved Platinum status with her single “Replay,” made
it to the finals on Dancing with the Stars and become a bona fide
style icon. And with the arrival of her new footwear collection, which
launches for Spring ’16, she can now add “fashion designer” to her
growing resume. Zendaya’s debut collection, created in tandem with
her stylist, Law Roach, and licensed by Titan Industries, is dubbed
Daya by Zendaya and will be sold in leading department stores on the
order of Nordstrom and Bloomingdale’s.
“This is mine—it’s Zendaya through and through,” the star says of
her new line. Accordingly, the collection is full of personal touches; the
name, Daya, comes from Zendaya’s family nickname and the logo is
composed in her aunt’s handwriting. Zendaya says inspiration for her
designs comes from the many women in her life, like her college-aged
niece and her sister, a working mom of two. “There’s a shoe for every
woman,” she declares, pointing out the “squishy” cushioned soles that
lend all-day wearability to even the highest heels in the line.
Zendaya says she sought to create wardrobe staples that offer “an
edgy spin on classic silhouettes.” The resulting collection runs the
gamut from sporty slide sandals in eye-catching iridescent material to vampy black lace-up stilettos with triangular mesh inlays.
While Zendaya admits she’s a heels devotee, her line includes several
more down-to-earth styles, including strappy gladiators and lace-up
pointed-toe flats. In order to appeal to a variety of consumers and
lifestyles—from prom-going teens to young professionals to busy
moms—there are also several different heel heights. While the collection includes pops of sunny yellow, bright cobalt, tropical turquoise
and rich berry, it was coming up with the perfect nude that really
took some effort. Zendaya describes the lengthy process that was
required to create the ideal hue to suit every skin tone. The result?
“Every woman can find herself ” in the Daya by Zendaya line, the
designer states.
No stranger to the red carpet, Zendaya is used to stepping out in
designer duds, but acknowledges not everyone can afford to do the
same. With Daya, she’s offering normal women the chance to feel like
a celebrity. (The line will range from $125 to $175 retail.) “I don’t want
them to feel like they have the knock-off or the ‘look for less,’” Zendaya
says. “I want them to feel like they have the look.” —Kirby Stirland
46 footwearplusmagazine.com • september 2015
Italian Dressing
Ahead of its 80th anniversary,
Bruno Magli updates its menu.
Ahh, Italy ... The pizza! The pasta! But in order to maintain your waistline, you may want to turn to the country’s handcrafted shoes rather
than its decadent food. Enter Bruno Magli. For nearly eight decades the
legendary label has been synonymous with luxury, Italian craftsmanship
and style.
“Those who know fine Italian quality know Bruno Magli,” declares
Cory Baker, COO of Marquee Brands. (Bruno Magli is a portfolio brand
within Marquee Brands.) “We’re not so much taking Bruno Magli in a
new direction as we are adding fresh designs and perspectives to what
is already a quality brand,” he says, noting that it starts by pumping up
the label’s footwear—what he calls the “heritage and heartbeat” of the
company.
The man heading up the footwear makeover is Paul Vando, vice president of design and product development for LJP International, Bruno
Magli’s distribution and product partner. “We want to maintain the
brand’s heritage, but we want to extend our men’s traditional looks to be
suitable for separates and denim,” Vando explains. “We’re using an artisan approach with hand-burnishing, embossing, welting and stitching
on vegetable-tanned leathers.” Updated materials include calf suede and
grainy napa leather in a range of colors like navy, cognac and bordeaux.
Offerings range from high-end dress styles to a lifestyle collection that
pairs well with separates to casual silhouettes that speak to today’s sporty
fashion. For women, Vando says the collection includes a number of
heel heights as well as boots and flats. Women can also expect a range of
sporty styles alongside signature hardware, seasonal colorways and various leathers. But it won’t be all style without substance as Vando says,
“Our women’s line is synonymous with comfort.”
Baker is a big believer in the brand’s history and the narrative it provides, but he is also aware of the way consumers think these days. “We’re
designing with a more aggressive eye,” he says, noting that a customer
who’s willing to spend $400 on a pair of shoes is a fashion-savvy buyer.
Baker believes consumers will buy Bruno Magli to say, “I understand
luxury and I’m investing in it,” adding that the brand appeal is “more of a
mindset than a demographic.”
So far so good as the brand’s August FFANY debut of its updated
men’s line was resoundingly positive, Vando reports. “Retailers said,
‘Wow! This stuff is amazing,’” he notes. “Bruno Magli has always been a
staple, but we’ll be more competitive with fashion luxury brands now.”
Marquee Brands has big marketing plans in the works to reignite
Bruno Magli, spanning grassroots trunk shows to digital and print campaigns. In addition, the company will launch a Bruno Magli e-commerce
site this month. “We’re putting muscle, attention and a powerful engine
behind the brand,” Baker says. “There’s an incredible history and legacy
to build on.” —Laurie Cone
Father and son dynamic shoe retailing
duo: Peter and Daniel Hanig
PETER HANIG IS a photographer, a glass
blower, a self-taught student of architecture
and a social activist, to cite but a few of this
dynamic man’s qualities. During the ’60s, he
marched on Selma and Washington for civil
rights and anti-war demonstrations, respectively. He has been a long-time proponent of
affordable housing for residents of his native
Chicago, serving on community action boards
that help provide zero-interest loans to nonprofit homebuilders. Hanig has also served
on boards in support of the local business
community, helping independent merchants
thrive. Most notably, he spearheaded the
committee for “Cows on Parade,” a public art
exhibit in 1998 that placed 330 life-sized cow
sculptures throughout Chicago. The exhibit
brought in an estimated $250 million in
tourist dollars and raised, through auction of
the works, $3.5 million for various charities.
“I’m a strong believer in public art,” says the
man who also purchased a 400-pound castiron foot sculpture to showcase in front of his
Michigan Avenue location. He had to convince
the owners of the John Hancock building to
display it in the garden out front. Hanig knew
it would be a sidewalk stopper—step one of
being a successful brick-and-mortar retailer.
Plus, he adds, “I like goofy things.”
Hanig is a self-described “odd sort of capitalist.” He’s a dyed-in-the-wool merchant on one
hand and a lifelong activist for social justice on
the other. That’s Hanig in a nutshell: right and
left principles rolled into an artsy yet businessminded and methodical composite that includes
an “out in left field” sense of humor. It makes
Hanig hard to peg. He’s a conundrum wrapped
in an enigma, as they say. Perhaps that’s why
trying to pinpoint what Hanig is known best for
is equally difficult. He’s been a Chicago-based
shoe retailer for 44 years, but the stores he operates defy easy categorization. Some would call
the three Hanig’s Footwear stores old-school
sit-and-fits. (Hanig’s most certainly provides
that service to every one of its customers, and
the owner is a firm believer that that’s where
the relationship starts.) Others say Hanig’s
stores are Euro comfort destinations. (That,
too, is an accurate description, as the chain is
known for carrying many European comfort
brands, including Ecco, Mephisto, Arche and
Thierry Rabotin—brands the retailer helped
introduce to American consumers.) But the
stores are more than this. Hanig calls them
eclectic. “I think being eclectic rather than a
certain format is innovative,” he says. “I want
to have an interesting business.”
That retailing trait has been a hallmark of the
Hanig family since Peter’s father, Irv, opened
the first store in 1944. In 1966, for example,
Hanig’s received an AIA (American Institute of
Architects) award for the interior store design
of its Nunn Bush store, which was based on the
works of renowned Spanish architect Antoni
Gaudí. The store was sculpted in plaster to
resemble a carved-out cave. “It was very cool,”
Hanig says, noting Hugh Hefner was a customer
and liked the store so much that he hired the
architect. “It was like a grotto.”
Talking Points
In addition to conversation-piece interior designs,
Hanig credits his unique product assortment for
piquing shoppers’ interest. “I buy what I like and
what I think is interesting to the customer,” he
explains. “I want our customers to be interested
in what we are doing. I don’t want them to see
it on every corner.”
Take Vibram FiveFingers, for example. Hanig’s
is in no way considered an athletic store, but
Hanig himself was one of the first to jump on
the unique-looking barefoot running shoe concept. He bought the shoes at first sight while
shopping an Outdoor Retailer show. “I didn’t
buy them for the function (although he has
run in the shoes for years) or because I thought
they would be a fad,” he says. “I bought them
because I knew the shoes would stop people
28 footwearplusmagazine.com • march 2015
8
READ ALL
ABOUT IT
With rich textures,
exaggerated proportions
and eye-catching
embellishments, black and
white contrasts were
front page news during
Paris Fashion Week.
Photography by
Nicole Comeau
A “Boston”
Homecoming
CONCEPTS OF
CAMBRIDGE, MA, and
Birkenstock released a limitededition collaboration of the
comfort brand’s iconic “Boston”
closed sandal last month.
The partnership marks a step
toward women’s for Concepts
(most of its previous such
endeavors have been maleoriented sneaker releases)
and a chance for Birkenstock
to make a statement to a customer base usually on the hunt
for athletic brands and styling.
“I’m a big fan of what
Concepts does on the athletic side, and they are big fans
of our brand. It was a natural
connection,” says David Kahan,
CEO of Birkenstock USA,
adding that it’s a way for the
brand to stand out. “This separates us from the usual comfort brands. And having iconic
silhouettes gives us the license
to update and keep them relevant like Nike does with its Air
Force 1 style.”
Why the “Boston,” specifically? Kahan reports that
demand for the model is
growing in key trend accounts.
Partnering with Concepts, he
adds, is a way to further engage
leading-edge consumers.
Available in a vibrant orange
felt upper and white outsole
combo, as well as a more sedate
cream leather version, both feature an adjustable leather strap
with brass buckle. The iconic
cork footbed is also co-branded.
Suggested retail is $160.
EDITOR’S PICKS PHOTOGRAPHY BY TIM JONES
Five strategies for success from
business innovator and leadership
expert Simon Sinek.
WIDELY HAILED AS a visionary thinker,
Simon Sinek teaches leaders and companies
how to inspire their people and build organizations where employees feel fulfilled and
happy. This, he says, is the most effective way
to create a lasting and successful business.
Sinek is an adjunct member of RAND
Corporation, one of the world’s leading think
tanks, and the author of two bestselling business books—Start With Why: How Great
Leaders Inspire Everyone To Take Action
and Leaders Eat Last: Why Some Teams
Pull Together and Others Don’t. A popular
public speaker, Sinek has shared his innovative ideas with The United Nations, the
U.S. Congress, senior leaders in the U.S.
military and numerous Fortune 500 companies. His “Start With Why” talk at the
2009 TED (Technology, Entertainment,
and Design) conference has become the
second-most-watched talk of all time on
Ted.com. To date, it has gotten nearly 22 million views on YouTube.
In the latest installment of the Footwear
Network Series, Sinek offers five actionable ways to apply his methods to footwear retailing.
PHOTOGRAPHY BY TIM JONES
Simon
Says
DIGITAL
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2016 MECHANICAL SPECIFICATIONS
Electronic Files
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2016 Rate Card
FOUR COLOR
1X
3X
6X
10X
FULL PAGE
$13,675
$11,285
$10,420
$9,500
1/2 PAGE
$10,170
$8,425
$7,740
$6,930
1/3 PAGE
$8,660
$7,110
$6,560
$6,325
1/4 PAGE
$7,165
$5,950
$5,430
$5,195
BLACK & WHITE
1X
3X
6X
10X
FULL PAGE
$11,285
$9,420
$8,685
$7,665
1/2 PAGE
$6,930
$5,775
$5,345
$4,670
1/3 PAGE
$5,665
$4,715
$4,325
$3,805
1/4 PAGE
$4,385
$3,640
$3,360
$2,915
AD DIMENSIONS
WIDTH x HEIGHT
FULL PAGE (NON-BLEED)
9” x 10.875”
FULL PAGE (BLEED)
9.125” x 11.125”
HALF HORIZONTAL
7.75” x 5”
HALF VERTICAL
3.75” x 9.75”
ONE THIRD HORIZONTAL
2.375” x 9.75”
SPECIAL UNITS WIDTH x HEIGHT
2-PAGE SPREAD
BARN DOOR
COVER WRAP
GATEFOLD
Contact your sales representative for details about these
unique and powerful advertising opportunities.
Mechanical Specifications
Printing Process: web offset. Resolution: 300 dpi. Binding
method: saddle-stitched.
Digital Specifications
Digital files created in high resolution print publishing programs at the proper trim size with bleed allowances. All ads
should be supplied with a SWOP color proof. If the advertiser
does not submit one, Footwear Plus is not liable for any color
inaccuracies.
Production Charges
Accepted without charge: press-ready PDFs or QuarkXpress,
Adobe Photoshop, Illustrator or InDesign files in Mac format,
with a SWOP-approved proof generated directly from the supplied file. The advertiser or agency will assume charges at the
commission rate for all production charges incurred by the
publisher.
Regulations
All advertising runs at the discretion of the publisher. All
position stipulations appearing on orders will be treated as
requested. Advertiser and advertising agency assume liability
for all content (including text, representation and illustrations)
of advertisements printed and also assume the responsibility
for any claims arising therefrom made against the publisher.
The publisher is not bound by any advertisers instructions that
are in conflict with the provisions of the rate card.
Terms For Advertisers
Net 30 days from date of invoice.
Commission
15% agency commission to accredited agencies based on space,
color, bleed and position.
Agency Responsibility
Advertiser is not released from liability in case of nonpayment
by agency.
Short Rates
Should advertiser fail or refuse to use total amount of space
initially contracted for, before the expiration of contract period,
advertiser shall pay for all advertising actually published at the
higher rate applicable to the frequency earned.
All Bleed Charges: 10%
Premium Position Fees:
Cover: 25%; Cover II: 15% and Cover III: 10%
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