Media Kit cover

2014
OUR MISSION
Canadian House & Home
magazine is Canada’s authority on home and
style. We are the go-to resource for fresh design and
decorating, elegant entertaining, and home and garden
trends. We showcase the best interiors to give readers
the inspiration and tools they need to make these looks
come alive in their homes. Readers shop our pages for
products and solutions to enhance their lives at home,
and they trust our expert team to deliver stories packed
with smart design ideas.
Our unwavering commitment to quality and discerning
taste reinforces House & Home as Canada’s definitive
decorating magazine.
Lynda Reeves, Publisher
Suzanne Dimma, Editor in Chief
29/10/2013
2014
DEMOGRAPHIC
AGE
12+
18+
19+
18-49
25-54
35-54
Average Age
HOUSEHOLD INCOME
$60,000+
$75,000+
$100,000+
$125,000+
Average HHI
POPULATION
DEMOGRAPHIC PROFILE
H&H READERS
(%)
(000)
(%)
100%
92%
90%
52%
49%
33%
44
2,261
2,164
2,152
1,270
1,362
1,019
45
100%
96%
95%
56%
60%
45%
INDEX
100
104
106
109
123
136
58%
46%
30%
18%
$80,887
1,593
1,339
921
574
$95,921
70%
59%
41%
25%
EDUCATION
University/other Non-University Cert+
43%
1,329
59%
136
OCCUPATION
White Collar
MOPE
31%
21%
987
636
44%
28%
142
136
GENDER
Women
Men
51%
49%
1,618
643
72%
28%
141
58
HOUSEHOLD CHARACTERISTICS
Homeowners
Principal Grocery Shopper
Married/Live Together
Female Head of HH with Kids
76%
65%
57%
14%
1,830
1,697
1,594
604
81%
75%
71%
27%
106
116
123
185
REGION
Eastern Canada
Western Canada
Ontario
BC
69%
31%
39%
13%
1,509
752
1,169
332
67%
33%
52%
15%
97
108
133
109
Base: Total Canada 12+
Source: PMB 2013 Fall
122
128
135
145
READERSHIP
HIGHLIGHTS
(000’S)
Total Readers 12+
2,261
Female Readers 18+
1,541
Readers per Copy
9.7
Male/Female Ratio
28/72
Base: Total Canada 12+,
Source: PMB 2013 Fall
Total Paid Circulation
232,893
Source Alliance for Audited Media,
6 months ending June 2013
31/10/2013
2014
FAST FACTS
Canada’s NUMBER ONE
Shelter/Lifestyle Publication
House & Home Media is dedicated to publishing
Canada’s most empowering home design magazine.
Canadian House & Home is Canada’s number one
shelter/lifestyle magazine and has the highest:
Readership
Canadian House & Home magazine
is ranked as the 7th most widely
read magazine in Canada, with over
2.2 million readers every single
month. That’s 41% higher than the
closest shelter/lifestyle magazine
competitor.
Newsstand
Sales Excellence
Canadian House & Home magazine
continues to reign as the number
one shelter/lifestyle newsstand
choice. Canadian House & Home’s
newsstand sales have grown by
59% since 2001.
Advertising Lineage
Canadian House & Home received
1,387 ad pages in 2012 — that’s
32% more than the closest shelter/
lifestyle magazine competitor.
Desirable
Demographics
Canadian House & Home magazine
is one of the most cost-effective
magazines in Canada. In fact,
a single ad in Canadian House
& Home reaches 46% more
homeowners* than the nearest
home and shelter magazine
competitor. As well, Canadian
House & Home has the lowest
CPM ($16.84) for English adults
25-54 in its competitive set**. By
comparison, Chatelaine’s CPM A2554 is more than double ... at $39.38.
14 Issues Strong
Canadian House & Home
magazine’s knowledgeable
and hungry readers asked for
more decorating, entertaining,
renovating and food advice, and
we responded. Canadian House
& Home distributes almost 3
million copies per year and creates
over 28 million advertising
impressions every single year.
Source: PMB Fall 2013, AAM Canada, 6-month period ending June 2013, 2001, LNA Canada
* Age 18+ **Our magazine competitive set (with English Canada A25-54 CPM) is Canadian Living ($26.62), Chatelaine ($39.38), Reader’s Digest ($18.21) and Style at Home ($18.45)
29/10/2013
2014
High
READERSHIP FACTS
Adults 18+
Canadian House & Home
Style at Home
2,164,000
1,520,000
H&H higher by…
42%
Age 25-54
Canadian House & Home
Style at Home
1,362,000
1,030,000
H&H higher by…
32%
Homeowners
Low
Canadian House & Home
Style at Home
1,755,000
1,205,000
H&H higher by…
46%
HHI $75,000+
Canadian House & Home
Style at Home
1,278,000
940,000
H&H higher by…
36%
HHI $100,000+
Canadian House & Home
Style at Home
H&H higher by…
Source: PMB 2013 Fall
Base: Adults 18+
883,000
649,000
36%
THE ALL NEW Houseandhome.com
Houseandhome.com
Houseandhome.com is the premier destination for design
and decorating ideas, photos and videos, as well as recipes,
menus and easy entertaining ideas. As the online embodiment
of Canadian House & Home magazine and House & Home
Television, the site regularly features publisher Lynda Reeves
and editor Suzanne Dimma, two of the country’s most popular
style authorities.
LEADERBOARD
728 x 90px
YOUR AD!
OTHER HOUSEANDHOME.COM OFFERINGS INCLUDE:
Online television; daily, web-exclusive updates and blogs;
contests and promotions; hundreds of inspiring videos
and photo galleries; daily food content and a recipe finder;
informative eNewsletters; useful tools, social networking links
and registered users.
BIGBOX
300 x 250px
YOUR AD!
CREATIVE CAMPAIGNS THAT HIT HOME
Houseandhome.com is where innovative advertising
campaigns and marketing promotions are realized, on time
and on budget. We can help promote your products in an
expert online editorial environment trusted by millions of
Canadians. Talk to your sales representative about:
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quizzes, menus and recipes
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t)PNFQBHFUBLFPWFST
t#SBOEFEMBOEJOHQBHFT INTEGRATION
OPPORTUNITIES
INCLUDING
CUSTOM VIDEO
BRANDED ARTICLES
CUSTOM CONTEST
EXECUTIONS &
SOCIAL MEDIA
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07/05/2013
MAGAZINE
Publisher’s Statement
Six months ended June 30, 2013
Field Served: For consumers interested in home design and decorating, current lifestyle
trends, food and entertaining.
Subject to Audit
Published by House & Home Media
Frequency: 12 times/year
1.
TOTAL AVERAGE PAID & VERIFIED CIRCULATION
Average
for the
Statement
Period
%
Above
(Below)
Rate Base
% Above
(Below)
Paid & Verified Circulation: (See Par. 6)
Subscriptions:
Paid
Print
Digital (Replica)
Total Paid Subscriptions
Verified
Print
Total Verified Subscriptions
2.
143,386
10,342
153,728
61.6
4.4
66.0
6,407
6,407
2.8
2.8
Total Paid & Verified Subscriptions
Single Copy Sales
Print
Digital (Replica)
Total Single Copy Sales
160,135
68.8
72,114
644
72,758
31.0
0.2
31.2
Total Paid & Verified Circulation
232,893
100.0
None Claimed
PRICES
Suggested
Retail Prices (1)
$5.99
$32.95
Average Single Copy
Subscription
Average Subscription Price Annualized
(12 issue frequency)
Average Subscription Price per Copy
(1) For the Statement period
(2) Represents subscriptions for the 12 months ended December 31, 2012
Net
Average Price (2)
Gross (Optional)
$25.90
$2.15
3.
PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA
Paid Subscriptions
Issue
Jan.
Feb.
Mar.
Apr.
May
June
4.
Print
147,009
152,647
149,238
142,656
137,539
131,226
Verified Subscriptions
Digital
(Replica)
Total
Paid
Subscriptions
Print
10,253
10,527
10,378
10,377
10,357
10,163
157,262
163,174
159,616
153,033
147,896
141,389
6,400
6,400
6,400
6,400
6,420
6,420
Total
Verified
Subscriptions
Total
Paid &
Verified
Subscriptions
6,400
6,400
6,400
6,400
6,420
6,420
163,662
169,574
166,016
159,433
154,316
147,809
Total
Single Copy
Sales
Digital
(Replica)
Print
72,773
63,374
80,304
64,230
83,500
68,500
800
636
708
609
503
610
73,573
64,010
81,012
64,839
84,003
69,110
Total
Paid &
Verified
Circulation
Digital
(Replica)
Total
Paid &
Verified
Circulation
Print
226,182
222,421
235,942
213,286
227,459
206,146
11,053
11,163
11,086
10,986
10,860
10,773
Total
Paid &
Verified
Circulation
237,235
233,584
247,028
224,272
238,319
216,919
AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
Paid Subscriptions
Edition
National
Western
US
5.
Single Copy Sales
Number
of Issues
6
6
6
Print
Digital
(Replica)
98,980
44,251
10,497
Verified Subscriptions
Total
Paid
Subscriptions
6,635 105,615
795 45,046
2,913 13,410
Total
Verified
Subscriptions
Print
4,768
1,380
252
Single Copy Sales
Total
Paid &
Verified
Subscriptions
Print
4,768 110,383 27,556
1,380 46,426 15,798
252 13,662 28,760
Total
Total
Paid &
Paid &
Verified
Total
Total
Verified Circulation Paid &
Digital Single Copy Circulation Digital
Verified
(Replica)
Sales
(Print)
(Replica) Circulation
320
324
27,876 131,304
15,798 61,429
29,084 39,509
6,955 138,259
795 62,224
3,237 42,746
TREND ANALYSIS
2008
%
2009
%
2010
%
2011
%
2012
%
67.2 162,199
1.7
5,062
68.9 167,261
65.6
2.1
67.7
Subscriptions:
Paid
Verified
Total Paid & Verified Subscriptions
167,051
4,417
171,468
Single Copy Sales
Total Paid & Verified Circulation
Year Over Year Percent of Change
Avg. Annualized Subscription Price
66,865 28.1 60,270 26.6 70,304 29.3 75,796 31.1 79,851 32.3
238,333 100.0 226,426 100.0 239,860 100.0 243,506 100.0 247,112 100.0
-2.5
-5.0
5.9
1.5
1.5
$26.58
$25.59
$25.43
$26.16
$26.16
70.1 160,156
1.8
6,000
71.9 166,156
70.7 164,056
2.7
5,500
73.4 169,556
Page 2 of 5 • 04-1410-0
Alliance for Audited Media
68.4 163,543
2.3
4,167
70.7 167,710
6.
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
Print
Average for
Period
PAID SUBSCRIPTIONS
Individual Subscriptions*
Deferred*
Sponsored Sales
TOTAL PAID SUBSCRIPTIONS
137,796
3,529
2,061
143,386
VERIFIED SUBSCRIPTIONS
Public Place (See Par. 6A)
TOTAL VERIFIED SUBSCRIPTIONS
TOTAL PAID & VERIFIED SUBSCRIPTIONS
SINGLE COPY SALES
Single Issue Sales
TOTAL SINGLE COPY SALES
TOTAL PAID & VERIFIED CIRCULATION
Digital
(Replica)
Average for
Period
10,342
10,342
63.6
1.5
0.9
66.0
6,407
6,407
149,793
10,342
6,407
6,407
160,135
2.8
2.8
68.8
72,114
72,114
221,907
644
644
10,986
72,758
72,758
232,893
31.2
31.2
100.0
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
Verified Subscription:
Public Place
6,407
Other
% of
Circulation
148,138
3,529
2,061
153,728
*Included in Average Price calculation
Transportation
Outlets
Total
Total
Public Place
Copies
6,407
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
None
Page 3 of 5 • 04-1410-0
Alliance for Audited Media
7.
GEOGRAPHIC DATA for the March 2013 issue
Total paid & verified circulation of this issue was 6.1% greater than the total average paid & verified circulation.
PAID SUBSCRIPTIONS
PROVINCE
Print
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland/Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
Canadian Unclassified
TOTAL CANADA
British Commonwealth
United States
International
Other Unclassified
Military or Civilian
Personnel Overseas
GRAND TOTAL
14,648
18,811
4,729
2,748
922
96
3,905
35
82,001
809
7,446
5,297
92
141,539
7,460
239
149,238
Digital
(Replica)
VERIFIED SUBSCRIPTIONS
Total
Paid
Subscriptions
Total
Verified
Subscriptions
Print
304
384
55
35
20
1
54
4
1,278
7
186
59
14,952
19,195
4,784
2,783
942
97
3,959
39
83,279
816
7,632
5,356
92
5,220
5,220
7,607 149,146
SINGLE COPY SALES
Total
Paid &
Verified
Subscriptions
440
800
100
440
800
100
40
40
120
120
4,068
4,068
540
40
540
40
6,148
6,148
15,392
19,995
4,884
2,783
982
97
4,079
39
87,347
816
8,172
5,396
92
5,220
155,294
9,506
964
136
116
136
116
9,642
1,080
10,378 159,616
6,400
6,400 166,016
2,046
725
Print
Total
Paid &
Total
Verified
Single Copy Circulation
Sales
Print
Digital
(Replica)
6,889
7,679
1,500
889
615
29
1,682
6,889
7,679
1,500
889
615
29
1,682
Total
Paid &
Verified
Circulation
347
352
24,647
194
2,664
1,406
89
347
48,630 195,965
304 22,281
384 27,674
55
6,384
35
3,672
20
1,597
1
126
54
5,761
4
39
1,282 111,994
7
1,010
187 10,836
59
6,802
181
5,567
5,567
7,959 203,924
32,026
235
88
33
32,261
88
33
2,281
813
33
80,304
708
81,012 235,942
24,643
194
2,663
1,406
89
48,278
4
1
21,977
27,290
6,329
3,637
1,577
125
5,707
35
110,712
1,003
10,649
6,743
181
Total
Paid &
Verified
Circulation
Digital
(Replica)
39,622
355
41,903
1,168
33
11,086 247,028
ANALYSIS BY ABCD COUNTY SIZE for the March 2013 issue
County
% of
Size Canadian Population
A
B
C
D
8.
48
28
14
10
Total
Paid & Verified
Circulation
Print
Total
Paid & Verified
Circulation
Digital
(Replica)
Total
Paid & Verified
Circulation
108,809
59,562
19,102
8,492
5,261
1,884
587
227
114,070
61,446
19,689
8,719
% of Total
Circulation
Index
(% of Circulation/
% of Population)
55.9
30.1
9.7
4.3
116
108
69
43
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013
A. DURATION
(a) One to six months (1 to 6 issues) ..............................
(b) Seven to eleven months (7 to 11 issues)...................
(c) Twelve months (12 issues) ........................................
(d) Thirteen to twenty-four months..................................
(e) Twenty-five months and more ..................................
61
858
38,164
5,926
28
%
0.1
1.9
84.7
13.2
0.1
Total Subscriptions Sold in Period .............................
45,037
100.0
B. USE OF PREMIUMS
(a) Ordered without premium ..........................................
(b) Ordered with material reprinted from this
publication.............................................................
(c) Ordered with other premiums ....................................
Total Subscriptions Sold in Period .............................
45,037
100.0
Total Subscriptions Sold in Period ............................
None
None
45,037
C.CHANNELS
(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers.............
(b) Ordered by subscribers in response to unsolicited
telemarketing and door to door selling.................
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................
(d) Subscriptions as part of membership in an organization .......................................................................
100.0
Page 4 of 5 • 04-1410-0
Alliance for Audited Media
%
37,127
82.5
915
2.0
6,995
15.5
None
45,037
100.0
9.
EXPLANATORY
(a) Suggested Retail Prices: Subscriptions: Canada, 2 yrs. $54.95; 3 yrs. $87.90.
U.S., 1 yr. $32.95; 2 yrs. $54.95; 3 yrs. $87.90. International, 1 yr. $72.95; 2 yrs.
$134.95; 3 yrs. $207.90.
(b) Average non-analyzed non-paid circulation for the 6 month period:
6,627
copies per issue.
(c) Post expiration copies: Average number of copies served on subscriptions not
more than three months after expiration was 8,406 or 3.6% of average paid subscription circulation.
(e) Deferred Subscriptions: The average of 3,529 copies per issue, shown in Par. 6 and
included in Par. 1, represents copies served from returns a month or more after the
on-sale date.
(f) Sponsored Subscription Sales: The average of 2,061 copies per issue, shown in
Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more.
(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica of
the print product in format and advertising content. The Digital Edition is available at
digital.zinio.com and on iPad.
10. VARIANCE
Latest released Audit Report for 12 months ended June 30, 2012; Variation from Publisher’s Statements
Audit Period
Ended
06-30-12
06-30-11
06-30-10
06-30-09
06-30-08
Rate Base
(Paid & Verified)
None Claimed
None Claimed
None Claimed
None Claimed
None Claimed
Audit Report
(Paid & Verified)
Publisher’s
Statements
(Paid & Verified)
245,367
244,387
228,528
228,487
240,609
245,367
244,387
230,501
230,812
242,842
Difference
(Paid & Verified)
-1,973
-2,325
-2,233
Percentage
of Difference
(Paid & Verified)
-0.9
-1.0
-0.9
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance
with Alliance for Audited Media’s Bylaws and Rules.
Parent Company: House & Home Media
CANADIAN HOUSE & HOME, published by House & Home Media • 511 King St. West, Ste. 120 • Toronto, ON M5V 2Z4
ALEXANDRA COOPER
LYNDA REEVES
VP of Circulation & Strategic Planning
Owner/Publisher
P: 416.593.0204 • F: 416.591.1630 • URL: www.canadianhouseandhome.com
Date Signed: July 31, 2013
Established: 1982
Page 5 of 5 • 04-1410-0
Alliance for Audited Media
Copyright © 2013
All rights reserved.
AAM Member since: 1990
04-1410-0
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Average Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
03/01/13
5.99
32.95
32.95
72.95
CONDITIONS & POLICIES
CONDITIONS
COPY APPROVAL: All advertisements must be acceptable in content and
design and are at the publisher’s sole discretion.
CANCELLATIONS: "EWFSUJTJOHJTOPODBODFMBCMFBGUFSUIF4QBDF$MPTJOH
Deadline. Covers are non-cancelable.
DISCOUNTS: "HFODZ$PNNJTTJPOXJMMCFBMMPXFEUPSFDPHOJ[FE
BHFODJFTFYDFQUXIFSFOPUFEOFUSBUFT
0WFSEVFBDDPVOUTBSFTVCKFDU
to interest charges.
PREMIUM CHARGES:3BUFTRVPUFEBSFGPSCMBDLBOEGPVSDPMPVSQSPDFTT
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JOTFSUJPOT*OTFSUTBOEDPVQPOT3BUFTUPCFRVPUFEPOSFRVFTU
PRODUCTION CHARGES: &YQFOTFTJODVSSFEBTBSFTVMUPGUIFDMJFOUT
requested changes or client’s failure to conform to the Mechanical
4QFDJmDBUJPOTXJMMCFDIBSHFECBDLUPUIFDMJFOU
LATE MATERIAL: -BUFNBUFSJBMXJMMCFTVCKFDUUPBQFOBMUZ
unless the publisher has been previously notified and agreed to
BOFYUFOTJPO
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advertising by many companies within the same industry. Placement near
DPNQFUJUJWFBEWFSUJTFSTJTUIFSFGPSFUPCFFYQFDUFE"EWFSUJTFSTSFRVJSJOH
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0SEFSTPSBEWFSUJTJOHNBZSVOOBUJPOBMBUUIFOBUJPOBMSBUF
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PUBLISHER reserves the right to increase advertising rates or change issue
EBUFTGPSBOZJTTVFVQPOEBZTOPUJDFJOXSJUJOHCFGPSFUIF4QBDF0SEFS
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THE WORD “ADVERTISEMENT” will be placed above copy which in the
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25/01/2011