in detail - Playtime New York

The best American & international children’s brands
th
12
RESULTS OF THE
EDITION
OF PLAYTIME NEW YORK
FEBRUARY 14 - 16, 2016
illustration Anne Laval
METROPOLITAN PAVILION, NEW YORK
A successful first “solo” edition of Playtime New York
This winter, Playtime New York chose to liberate itself from the American trade show calendar and
follow the beat of its own drummer. By shifting its dates to mid-February, the organizers felt that they
could better address the needs of professionals being pulled in too many directions by trade shows that
were either too early or too late in the season. And what better way to show its love for children’s fashion
than by choosing to open on Valentine’s day?
And that is how 170 children’s brands came together February 14 - 16 at the Metropolitan Pavilion to present their Fall/Winter
Which is 13% more compared to last season, ranging from ready-to-wear, accessories,
decoration items to gifts, to offer a complete and creative presentation of all the universes of children.
2016/17 collections.
In addition to the usual suspects (akid brand, atsuyo et akiko, bacabuche, beau loves, bobo choses, devon’s drawer, everbloom,
herschel, jess brown, little creative factory, maá / manuela de juan, misha and puff, nobodinoz, oaks of acorn, oeuf, rose pistol
kids, sons + daughters eyewear, tia cibani kids, tinycottons, …), visitors also discovered the
38% of brands exhibiting
for the very first time, at Playtime New York, who were attracted by the selective approach of the show’s organizers.
Some came from far away to meet the American market (47% were American brands + 53% came from the rest of the world).
1,947 professional visitors braved the arctic temperatures to attend the show, meaning an increase of 7% and
a new record attendance.
In detail, the majority of visitors were American (84%), with a strong East Coast showing (87%). The proportion of buyers/press was
maintained and reflected a level of quality that guaranteed rich interactions amongst professionals.
Diving into the theme of ‘Marvelous!’, the crème de la crème of buyers and specialized press were able to discover the future
trends in the show’s dedicated trend spaces:
• The
‘Winter Wonderland’ theme space, designed by artist Tara Linzalone, presented the lush wardrobes of the little
queens and kings of the snow.
•‘Frozen
Landscapes’, designed by artist Alex Hammond, proved to be the ideal setting to highlight subtle mixes of mineral
colors and warm and cozy textures.
• Finally, creativity was given free reign in the ‘Surreal Utopia’ theme space, designed by Cecilia Elguero, where bright colors
and arty patterns were on display.
www.taralinzalone.com • www.alexhammondart.com • www.ceciliaelguero.com
In order to inspire buyers, but also act as a brand consultant, Playtime also proposed, in collaboration with its partner Earnshaw’s,
a conference on the theme of the Mobile Revolution.
www.earnshaws.com
And finally, to leave visitors with pleasant memories of these three days,
Babiekins and Kid’s Wear invited visitors to be
photographed in a vintage photo booth, or in front of the poetic panels illustrated by Elsa Dray-Farges.
www.kidswear-department.com • www.babiekinsmag.com
IN DETAIL
BUYERS’ COUNTRY OF ORIGIN
(in descending order)
USA, Canada, Japan, Great Britain, the Netherlands, France, South Korea, Colombia,
China, Israel, India, Panama, Australia, Spain, Germany, Bahamas, Belgium, Finland,
Hong Kong, Pakistan, Puerto Rico, Denmark, Russia, Honduras, Jamaica, Mexico,
Thailand, Zimbabwe.
TOTAL NUMBER OF VISITORS
1,947
TOP BUYERS
ABC Carpet & Home, Barney’s New York, Bloomingdale’s, Cookies Department Stores,
Garage Chic, Gigi + Rose, J. Crew, Juvenile Planet, Loft, LuLu’s for Baby, Mapamundi
Kids, Mimi&mo, Prince & Princess, Saks Fifth Avenue, SCOUT, Steven Alan, Sweet
William, Sydclo Children’s Boutique, The Red Balloon, …
BREAKDOWN BY GEOGRAPHY
United States: 84,6%
The Americas*: 6,5%
Europe : 4,2%
*Ex-USA
Asia : 3,3%
Middle East: 0,9%
Oceania: 0,4%
Africa: 0,1%
TOP PRESS
Babiekins, Belissima Kids, Coos & Ahhs, Earnshaw’s, Fashion Snoops, Hooligans Magazine,
Kid’s Wear, KidStyleSource, La Belle Kidz, La Petite Peach, La Petite, Mini Outfitter,
Momwhoknows.com, Parents Magazine, Saplings Magazine, The Doneger Group, The
Tot, Third Eye Chic, Well Rounded NY, …
COMPLETE LIST OF EXHIBITORS
ZOOM ON THE
USA
BREAKDOWN BY DAY
Sunday
DAY 1
WEST COAST
9%
CENTER
4%
42%
EAST COAST
87%
Tuesday
DAY 3
28%
Monday
DAY 2
30%
#sen, abc123me, agatha cub, akcakaya group tekstil a.s., akid, alouette, amelia milano,
ashira, atsuyo et akiko, aymara, b&g london, baby blastoff!, bacabuche, bangbang
copenhagen, beau loves, bobo choses, bonheur du jour, boy+girl, brownstone
playhouse, búho, calibeth, cho cho, cigogne bébé, clo&tilde, coccoli, cucú new york,
dadati, devon’s drawer, dinui, emile et ida, everbloom, fanny belette, fawn baby,
feathers, finn + emma, flavia carvalho pinto handbags & design, fox + sparrow, freckle
baby, freehous apparel & bedding, gilded glam, goodnight light, hansel from basel,
hero new york, herschel supply co, holly and beau, hootkid, le big, punktchen komma
strich, la queue du chat, serendipity organics, horses of the wild, ieva fray, iglo + indi,
jess brown, ketiketa, kidscase, kipp, kokka, la queue du chat, le big, le petit lucas du
tertre, leoca paris, les lutins, les petites choses, little by blanca monrós gómez, little
creative factory, little goodall, little p, livly, luisa et la luna, lulaland, luna & stella,
maá + manuela de juan, mainio, malu organic, martina charlotte, me oui, melton /
mikk-line, miann & co, mini rodini, misha & puff, miss l. ray, molo, mon marcel, moon
et miel, motoreta, my little cozmo, nadadelazos, nellystella, love by nellystella, nico
nico, nobodinoz, noch mini, noé & zoë, nununu baby ltd, oaks of acorn, oeuf, oh baby!,
oh!soleil, oh...my! kidswear, oli & carol, olivier amandine, omibia, ooah ooah, paisley
magic / little paisley people, pepe’, petit naif, petit oh!, petit pehr, picnik, poème &
poésie, poplin- children’s outerwear for a cause, raspberryplum, red caribou, rock
your baby pty ltd, rose pistol kids, rylee and cru, señorita lemoniez sl, sisiouiouiyesyes,
someday soon, sons + daughters eyewear, suoak, tarantela, the bonnie mob, the little
yoga mat, the prints by marke newton, tia cibani kids, tiny little dream, tinycottons,
tuchinda, valmax, velveteen, versatil-e, violeta e federico, wolf&rita, wool candy berlin,
wyatt rose, zazu kids
We’ve closed the door on winter and are already
preparing for a more festive summer!
We hope to see you July 2 - 4 July, 2016 at the Parc Floral de Paris
where we will be celebrating the 10th birthday of Playtime Paris,
following which the Spring/Summer 2017 collections will take off for
New York in late July and Tokyo in late August.
For all photo requests, kindly send an e-mail to: [email protected]
Organization Playtime New York : Picaflor Inc. • 34 West 33rd Street, New York, NY 10001, USA • E-mail [email protected] • Press [email protected]