Medical Show Report - Trade Show Executive

Transcription

Trade Show Executive
8TH SEMI-ANNUAL
Medical Show
Report
M EDIC AL S H OWS
Second Half Declines for 2015
Medical Shows
BY CAROL ANDREWS, Editor-at-Large, and HIL ANDERSON, Senior Editor
Oceanside, CA – Medical conferences
backtracked in the second half of 2015
with modest declines in exhibit space,
exhibitor counts and attendance,
according to the Trade Show Executive
(TSE)’s Semi-Annual Medical Show
Report.
The rare occurrence of red ink across
the board in the Second Half was not
enough to pull down the entire year,
however. The Second Half featured a
slight (0.6)% dip in exhibit space. The
number of exhibitors was down a bit
more sharply at (1.9)% while attendance
flagged (1.2)%.
The metrics caused some late
headwinds that impacted the full year;
however the industry still made it into
the black in 2015 with a 1.9% increase
in exhibit space and a 1.4% bump in
exhibitors. Attendance, however, drifted
(0.2)% lower.
After excluding outliers and
conferences on a non-annual schedule,
the adjusted totals for the Second Half
included 1,968,046 net square feet (nsf)
of exhibit space, 7,272 exhibitors and
315,371 attendees. The totals brought the
tally for the entire year up to 5,491,043
nsf of exhibit space, 19,742 exhibitors and
769,785 attendees.
On a per-show basis, the adjusted
averages for the Second Half were on
the small side with 85,567 nsf of exhibit
space, 316 exhibitors and 14,335
attendees.
Top Performers
There were 23 conferences surveyed for
Trade Show Executive (TSE)’s semi-
MR2
March 2016 | Trade Show Executive
annual Medical Show Report. Of that,
only six events covered 100,000 net square
feet (nsf), and three were large enough for
the latest TSE Gold 100 list of largest U.S.
trade shows. Four events were part of the
TSE Fastest 50, which ranks the fastestgrowing shows of the prior year.
The largest show of the Second Half
was once again the Radiological Society
of North America (RSNA) Scientific Assembly & Annual Meeting. The Chicago
conference’s metrics were well above the
averages for the half, including 419,300
nsf of exhibit space, which was down
(2.8)% from the previous year. Exhibitor
numbers were up 1.1%, but attendance
dropped (9.0)% to 51,000, although more
than 4,000 radiologists around the world
took part in the virtual version of the
conference.
"This year's theme was 'Innovation
Is the Key to Our Future,’" said RSNA
Executive Director Mark Watson. "We
showcased the latest radiologic advances
and looked ahead to the role RSNA will
play in shaping the future of medical
imaging."
Growth Leaders
There were other key shows that passed
their annual checkups with flying colors.
The growth leaders included:
• The American Epilepsy Society Annual
Meeting, a Fastest 50 event, posted
record numbers in all three metrics:
exhibit space skyrocketed 16.3%,
exhibitor count climbed 11.4%, and
attendance jumped 10.3%, making it a
strong contender again for a
F50 award.
• The American Society of Hematology
Annual Meeting & Exposition
increased its exhibit space 16.2% and
exhibitor count by an impressive
20.8%. “This year was particularly
focused on genomics, innovative
new medicines, gene therapy, and
other innovations in treatment for
hematologic diseases,” said Dr. David
Williams, President of ASH.
• The Liver Meeting’s exhibit space grew
10.1% to 21,800 nsf. Attendance was off
slightly, but still topped 10,000.
Value for Vets
Two conferences for veterinarians
seemed to be immune from the overall
sluggish performance of events for people
medicine.
The American Veterinary Medical Association’s annual convention in Boston
saw a 9.1% jump in the exhibitor count
and increased its exhibit floor by 7.5%
to 45,800 nsf. The crowd of 8,950 was up
4.9%.
Another event for vets was CVC San
Diego, one of a three-conference series by
UBM Life Sciences focused primarily on
providing continuing education credits to
a regional audience. The San Diego event
grew 1.8% to 17,100 nsf, but attendance
shot up 14.5% to 3,461.
Top Cities
The RSNA conference and Neuroscience
2015 combined to make Chicago the
leading city of the Second Half in
terms of exhibit space with 522,700 nsf.
Continued on page MR4
M EDIC AL S H OWS
Medical Show Report
JUL-DEC 2015
Continued from page MR2
Atlanta took secondplace honors with
two shows totaling
300,211. Las Vegas was
third thanks to the
American Academy of
Ophthalmology Annual
Meeting totaling
238,400 nsf.
NSF OF PAID EXHIBIT SPACE
10%
5%
0%
(0.6)%
(5)%
(10)%
(15)%
JAN - JUN
2011
JUL - DEC
2011
JAN - JUN
2012
JUL - DEC
2012
JAN - JUN
2013
JUL - DEC
2013
JAN - JUN
2014
JUL - DEC
2014
JAN - JUN
2015
JUL - DEC
2015
EXHIBITING ORGANIZATIONS
10%
5%
0%
(5)%
(1.9)%
(10)%
(15)%
JAN - JUN
2011
JUL - DEC
2011
JAN - JUN
2012
JUL - DEC
2012
JAN - JUN
2013
JUL - DEC
2013
JAN - JUN
2014
JUL - DEC
2014
JAN - JUN
2015
JUL - DEC
2015
TOTAL ATTENDANCE
5%
0%
(1.2)%
(5)%
(10)%
(15)%
JAN - JUN
2011
MR4
JUL - DEC
2011
JAN - JUN
2012
JUL - DEC
2012
JAN - JUN
2013
JUL - DEC
2013
JAN - JUN
2014
JUL - DEC
2014
JAN - JUN
2015
JUL - DEC
2015
© 2016, Trade Show Executive Magazine, Oceanside, CA
10%
Spring Rebound?
The first six months
of 2016 include some
major shows that have
been performing well
lately and could erase
the red ink that stained
the Second Half. The
primary bellwether will
likely be HIMSS 2016.
Last year’s show shot
up 12.8% to 610,096
nsf. Others expected
to outperform the
benchmarks include
the American Society
of Clinical Oncology
which grew 16.4% last
year to 298,059 nsf
and also increased
attendance by 6.5%.
Exhibit space at
International Vision
Expo East grew 3.5%
while PITTCON looks
to bounce back from a
(5.2)% dip.
For more analysis and unique content,
go to TradeShowExcutive.com
Trade Show Executive 8TH SEMI-ANNUAL
JULY-DECEMBER 2015
BENCHMARKS:
AVERAGE GROWTH
NSF: (0.6)%

Exhibitors: (1.9)%

Attendance: (1.2)%

BY CAROL ANDREWS
Editor-at-Large
JULY-DECEMBER 2015
SHOW INFORMATION
SHOW SITE
2015/2014
NET SF OF EXHIBITS
TOP MANAGEMENTS*
GROWTH LEADERS
Radiological
Society of North
America

American Academy
of Ophthalmology

American
Association for
Clinical Chemistry

EXHIBITORS
TOP CITIES*
American Epilepsy
Society (AES) 69th
Annual Meeting

57th American
Society of
Hematology (ASH)
Annual Meeting &
Exposition

The Liver Meeting ®
TOTAL ATTENDANCE
Chicago

Atlanta

Las Vegas

*Based on total nsf
SHOW HIGHLIGHTS
2015/2014
VARIANCE
2015/2014
VARIANCE
2015/2014
VARIANCE
2015 VS 2014
American Academy of
Ophthalmology (AAO)
Annual Meeting
American Academy of
Ophthalmology
www.aao.org
Las Vegas
Chicago
238,400
240,000
(0.7)%
585
620
(5.6)%
28,355
24,634
15.1%
Attendance was up in all
categories, including U.S.
physicians, international
physicians and health
professionals. Also, attendance
was up in the subspecialties.
American Academy
of Pediatrics National
Conference & Exhibition
American Academy of
Pediatrics
www.aap.org
Washington,
DC
San Diego
65,500
61,500
6.5%
360
347
3.7%
15,110
14,163
6.7%
Three product theaters were
held simultaneously in the
exhibit hall. Other show
features included book
signings, an exhibitor lounge
and a daily raffle.
American Association
for Clinical Chemisty
(AACC) Annual Meeting
& Clinical Lab Expo
American Association for
Clinical Chemistry
www.aacc.org
Atlanta
Chicago
212,600
208,300
2.1%
720
770
(6.5)%
17,600
est.
19,400
(9.3)%
The sold-out show continued
to grow. Private meeting
space and industry workshops
increased, both in hotels and
on the show floor. Exhibitors
used more marketing tools,
including Exhibitor Invites. The
robust International Buyers
Program had 19 delegations.
Trade Show Executive's
FASTEST
American Academy of
Dermatology (AAD)
Summer Academy
Meeting
American Academy of
Dermatology
www.aad.org
New York
New York
13,840
17,900
(22.7)%
126
135
(6.7)%
3,315
est.
2,878
15.2%
While net square feet and
the number of exhibitors were
down, attendance increased
significantly. For the first time,
the Academy offered clinical
simulation workshops and the
program was sold out.
American Academy of
Otolaryngology-Head
and Neck Surgery
Foundation (AAO-HNSF)
Annual Meeting & OTO
EXPO
American Academy of
Otolaryngology-Head and
Neck Surgery Foundation
www.entnet.org
Dallas
Orlando
65,300
68,700
(4.9)%
270
269
0.4%
7,659
7,755
(1.2)%
There were several changes to
the show this year. Registration
fees were increased slightly
across all categories. The
member rate was two-thirds the
non-member rate. Instruction
courses were included in the
regular registration fee.
FASTEST
www.TradeShowExecutive.com | March 2016
MR5
© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
Medical Show Report
MEDICAL SHOW REPORT | JULY-DECEMBER 2015
JULY-DECEMBER 2015
SHOW INFORMATION
SHOW SITE
NET SF OF EXHIBITS
EXHIBITORS
TOTAL ATTENDANCE
SHOW HIGHLIGHTS
2015/2014
2015/2014
VARIANCE
2015/2014
VARIANCE
2015/2014
VARIANCE
2015 VS 2014
of Diabetes Educators
Annual Meeting
American Association of
Diabetes Educators
www.diabeteseducator.org
New Orleans
Orlando
47,100
54,200
(13.1)%
166
190
(12.6)%
4,480
3,947
13.5%
There was a significant
increase (22%) in professional
attendance compared to 2014
numbers. An AADE15 mobile
app provided on-the-go access
to meeting information.
of Pharmaceutical
Scientists (AAPS)
Annual Meeting
American Association of
Pharmaceutical Scientists
www.aaps.org
Orlando
San Diego
73,500
81,300
(9.6)%
414
459
(9.8)%
6,576
7,358
(10.6)%
Participants included
pharmaceutical scientists
who are instrumental in the
discovery and development of
innovative drugs.
American Epilepsy
Society (AES) 69th
Annual Meeting
American Epilepsy Society
www.aesnet.org
Philadelphia
Washington,
DC
22,100
19,000
16.3%
127
114
11.4%
5,206
4,718
10.3%
The 2015 show was the largest
ever with the most exhibitors in
AES history, a record number
of attendees and a record 34
new companies.
American Society for
Healthcare Engineering
Annual Conference &
Technical Exhibition
Smith Bucklin
www.ashe.org/annual
Boston
Chicago
37,140
39,850
(6.8)%
278
294
(5.4)%
3,257
3,336
(2.4)%
The show enjoys a 25%
increase in new exhibitors
each year. The program gives
healthcare facility management
and engineering professionals
the tools they need to navigate
and adapt as the healthcare
landscape shifts.
American Society of
Human Genetics Annual
Meeting
American Society of Human
Genetics
www.ashg.org
Baltimore
San Diego
36,300
34,300
5.8%
243
243
No
change
7,866
8,430
(6.7)%
The show had the largest
number of booths in show
history and record exhibitorrelated revenue.
57th American Society
of Hematology (ASH)
Annual Meeting &
Exposition
American Society of
Hematology
www.hematology.org
Orlando
San Francisco
137,200
118,078
16.2%
256
212
20.8%
25,319
26,186
(3.3)%
The Presidential Symposium
addressed “Hematologic
Diseases in the Post-Genome
Era: New Insights, New
Therapies, New Possibilities.”
Several awards were
presented.
Boston
Denver
45,800
42,600
7.5%
301
276
9.1%
8,950
8,529
4.9%
FASTEST
FASTEST
American Veterinary
Medical Association
Convention
American Veterinary
Medical Association
www.avma.org
MR6
Numbers were up across the
board. AVMA's new brand was
introduced and sponsorship
reached an all-time high.
Housing pick-up was up 16.5%
over 2014.
N/A = Not Available CU = Comparison Unavailable
JULY-DECEMBER 2015
SHOW INFORMATION
SHOW SITE
EXHIBITORS
TOTAL ATTENDANCE
SHOW HIGHLIGHTS
2015/2014
VARIANCE
2015/2014
VARIANCE
2015/2014
VARIANCE
CVC San Diego
UBM Life Sciences, The
CVC Group
www.dvm360.com;
www.TheCVC.com
San Diego
San Diego
17,100
16,800
1.8%
131
131
No
Change
3,461
3,024
14.5%
The show is held each year
in three U.S. cities selected
for their proximity to dense
populations of animal
healthcare professionals.
Greater New York Dental
Meeting
Greater New York Dental
Meeting
www.gnydm.com
New York
New York
140,900
143,750
(2.0)%
668
700
(4.6)%
54,486
53,771
1.3%
More than 40 new products
were revealed in the New
Products Pavilion. The Live
Dentistry Arena hosted 450
attendees.
HealthAchieve
Ontario Hospital
Association
www.healthachieve.com
Toronto
Toronto
35,430
36,400
(2.7)%
231
238
(2.9)%
6,364
6,375
(0.2)%
The Intelligent Hospital
Pavilion(TM), the show's firstever technology destination,
featured guided tours and
live demonstrations of how
technology can improve patient
care.
Healthcare Design
Conference
Washington,
DC
San Diego
51,740
51,560
0.3%
268
262
2.3%
3,704
3,820
(3.0)%
In-depth pre-conference clinics
provided an opportunity for
attendees to interact with the
industry's thought leaders on
critical topics.
Kidney Week
American Society of
Nephrology
www.asn-online.org
San Diego
Philadelphia
43,200
41,800
3.3%
185
157
17.8%
12,654
13,102
(3.4)%
Exhibitors presented advances
in treatment, research and
cutting-edge technology.
The Liver Meeting®
American Association for
the Study of Liver Diseases
www.aasld.org
San
Francisco
Boston
21,800
est.
19,800
10.1%
82 est.
80
2.5%
10,053
est.
10,260
(2.0)%
This year the show offered an
expanded program and more
registration options to include
packages.
Medtrade
Emerald Expositions
www.medtrade.com
Atlanta
Atlanta
87,611
est.
96,911est.
(9.6)%
420 est.
463 est.
(9.3)%
7,215 est.
6,189 est.
16.6%
This was the first time in five
years that attendance has
increased.
Neuroscience 2015
Society for Neuroscience
www.sfn.org
Chicago
Washington,
DC
103,400
101,400
2.0%
515
535
(3.7)%
29,033
31,250
(7.1)%
Lectures, symposia and
thousands of posters provided
new information on how the
brain works.
OR Manager Conference
Access Intelligence
Nashville
Long Beach
26,285
27,700
(5.1)%
139
136
2.2%
1,901
1,493
27.3%
Sponsorships grew by 78%.
Exhibit space was sold out six
months before the show.
Emerald Expositions
www.
healthcaredesignmagazine.
com/conference/
healthcare-designconference
www.ORManagerConference.com
2015/2014
NET SF OF EXHIBITS
2015 VS 2014
www.TradeShowExecutive.com | March 2016
MR7
SHOW SITE
SHOW INFORMATION
NET SF OF EXHIBITS
2015/2014
EXHIBITORS
TOTAL ATTENDANCE
SHOW HIGHLIGHTS
2015/2014
VARIANCE
2015/2014
VARIANCE
2015/2014
VARIANCE
Pri-Med East
DBC Pri-Med
www.pri-med.com
Boston
Boston
26,500
26,100
1.5%
128
127
0.8%
3,708
4,008
(7.5)%
The show launched the
first ever PrecisionCME
personalized education series
for a leading accountable care
organization.
RSNA Scientific
Assembly and Annual
Meeting
Radiological Society of
North America
www.rsna.org
Chicago
Chicago
419,300
431,400
(2.8)%
659
652
1.1%
51,000
est.
56,026
(9.0)%
International registration
accounted for more than 38%
of professional attendance. The
show's economic impact to the
City of Chicago is estimated to
exceed $135 million.
DASHBOARD ANALYSIS:
Net SF of Exhibits
2015 VS 2014
Exhibitors
Total Attendance
Total
1,968,0467,272 317,272
Adjusted Total
1,968,046
(Sum of all figures submitted by show management)
(Excludes outliers and shows in which an
apples-to-apples comparison is not possible)
1,979,349
7,410320,652
7.272
1,979,349
Averages
7,410
319,159
85,56731614,335
(Based on Adjusted Totals)
Percentage of Growth
(Based on Adjusted Totals)
86,059
322
14,507
(0.6)%
(1.9)%
(1.2)%
TM
WHERE U.S. SHOW ORGANIZERS MEET
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July 12-14, 2017 | Red Rock Casino, Resort & Spa | Las Vegas, NV
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© 2016, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
JULY-DECEMBER 2015