Partnerships
Transcription
Partnerships
For gategroup customers, suppliers and employees FALL/WINTER 2014 gategroup Milestones Onboard Catering Gets Tagged 4D Food Solutions Partnerships: a measure of success TABLE OF CONTENTS COVER FEATURE 10 Power of Partnerships Helping drive gategroup’s success Published by gategroup P.O. Box CH-8058 Zurich Airport Switzerland Phone +41 44 533 7000 [email protected] Editor-in-Chief Katie Bengaard Graphic design 02 18 Message from the CEO Brand Spotlight Building value through partnerships 03 Company News Recent exciting developments within gategroup 04 Customer Spotlight Supplair’s 4D framework 20 In the Limelight A showcase of products designed for onboard delight 22 A closer look at gategroup’s One of Ours integrated solutions A Zurich employee contributes 06 to a smooth operation 24 Product Spotlight eGate Solutions By the Numbers tagging technology A detailed look at the Cairns 08 Gateway Q&A Gate Gourmet’s partnership with Swiss-based cheese supplier Bates Creative production facility ©gategroup 2014. All material is strictly copyright and all rights are reserved. The information in this document contains general descriptions of products and services offered, which may not be available or not yet available in all countries. No part of this publication may be reproduced in whole or in part without the prior written permission of the copyright holder. For reprinting requests, including excerpts, contact gategroup at [email protected]. 02 MESSAGE FROM T HE CEO Building value through partnerships At gategroup, we believe that strong partnerships are foundational to our complex business, a business that operates in over 30 countries and serves more than 300 million passengers each year. That’s why it’s a theme you’ll notice often with gategroup whether you’re flipping through the pages of this magazine, looking on our website or talking to our people. No doubt, there are many contributing factors that drive our operation forward, but partnerships can make all the difference when it comes to building value for our customers. Like gategroup, our partnerships cross borders and span cultures across the globe. They are universally important to how we operate: we depend on partnerships to help us run a safe and reliable operation, provide excellent customer service and strengthen our financial performance. From internal partnerships between employees to external partnerships with our customers, the rewards are far-reaching. Partnerships spark innovation through collaboration. They drive engagement and foster mutual trust. They motivate us to be accountable and keep our word. They encourage a collective mindset focused on a shared vision. Day in and day out, we’re surrounded by examples of partnerships throughout gategroup, like in our kitchens as thousands of our frontline employees work together to fulfill our in-flight service commitments 365 days a year. We see it at menu presentations when our procurement, commercial and culinary teams work side-by-side with customers to develop tailored solutions that meet their exact requirements. We experience it on a grand scale at major industry conferences, like IFSA and WTCE, where our brands work in tandem to showcase our global network of complementary products and services to attendees. And we even see evidence of partnerships in the way we listen to our customers and identify opportunities where our unique set of capabilities can most effectively and efficiently solve the challenges they face. We believe that when it comes to building value for our employees, customers and shareholders, success requires mutual trust, ongoing communication and forwardthinking collaboration. That’s the benefit of partnerships. That’s the benefit of working with gategroup. Andrew Gibson Chief Executive Officer GATEWAY MAGAZINE FA LL / WIN T ER 2014 COMPANY NE WS 03 GATEGROUP MILESTONES Highlighting significant recent moments within gategroup GATEGROUP EXTENDS AGREEMENT WITH VIRGIN AUSTRALIA UNTIL 2019 In June, gategroup extended its ongoing contract with Virgin Australia for all domestic and short-haul international flights. The existing agreement, which was set to expire in 2017, has been extended by two years to 2019. Under the agreement, gategroup subsidiary Gate Gourmet will provide food assembly, flight assembly and handling services for all domestic and short-haul international flights departing from the locations in Australia where Gate Gourmet has a presence. Herman Anbeek, SVP and President, gategroup Airline Solutions, said: “We are proud to extend the successful partnership with Virgin Australia, one of the Group’s strategic customers. Our investment in organization, the development of our network and the business relationship with Virgin Australia has enabled us to support Virgin Australia’s continuous drive to improve passenger service levels at a very competitive cost. The extension shows our ability to adapt gategroup’s operational model according to changing requirements from Virgin Australia as it repositions itself from a low-fare to a full-service airline.” GATEGROUP STRENGTHENS ITS COOPERATION WITH CHINA AVIATION INVESTMENT CO., LTD. gategroup and China Aviation Investment Co., Ltd. (CAIC), an affiliate of the Air China Group, have optimized the shareholding structure of the joint venture operation Shanghai Pudong International Airport Gate Gourmet Air Catering Co., Ltd., thereby executing a key element of the Letter of Intent signed by the two parties in 2012. Through this transaction, gategroup has reduced its participating interest from 80% to 29%, with CAIC holding 51% and Shanghai Airport Group Co., Ltd. 20%. The airline catering facility will be co-branded. Given it now has a minority shareholding, gategroup will no longer consolidate the entity. gategroup CEO Andrew Gibson said, “The closer partnership with CAIC is one important step forward in our business development strategy in China. We expect that current revenues of around CHF 21 million at the existing operation at Pudong Airport will continue to grow substantially over the next three years. In addition, the joint venture will also integrate the activities of the Shanghai Airport International Catering Co., Ltd., establishing a presence in both major airports serving Shanghai (Pudong and Hongqiao). GATEGROUP’S END-TO-END SOLUTIONS ON DISPLAY AT WTCE 2014 gategroup was front and center at the 2014 World Travel Catering Expo (WTCE) in Hamburg. Among 240 other companies also representing the airline catering and operations industry, gategroup was a clear standout with its innovative Avenue concept. Mirroring a series of storefronts along a street, the Avenue brought gategroup’s integrated solutions to life by unifying the exhibition booths of its various brands – including deSter, Harmony, Gate Retail Onboard (GRO), Supplair, eGate Solutions, Performa and Gate Gourmet – while maintaining each brand’s distinctive identity. The concept created an interactive opportunity for conference attendees to experience first-hand gategroup’s complementary offerings. “Although the event is just three days, we make lasting partnerships at WTCE. It’s a great opportunity to network and to show current and prospective customers, suppliers and investors gategroup’s comprehensive solutions,” says Drew Niemeyer, gategroup Chief Commercial Officer. ■ 04 CUSTOMER SPOT LIG H T WHERE IT COUNTS A closer look at gategroup’s integrated solutions 1 Gate Retail Onboard’s innovative strategies generate solid sales WHEN EASYJET needed to reenergize the sales of its branded Gulliver the Teddy Bear, the UKbased carrier turned to Gate Retail Onboard (GRO). Working closely with easyJet to understand passenger demographics and preferences, GRO developed a new strategy inspired by similar “high-street” trends. Designed to encourage repeat purchase, GRO’s initial strategy focused less on the loveable teddy bear and more on what he was wearing. Every six months, easyJet would unveil the classic Gulliver bear dressed in a limited-edition outfit in its buy-onboard retail catalogue. From pilot to snowboarder to surfer, Gulliver’s fresh looks were a big hit among easyJet passengers. Excitement surrounding the anticipation of Gulliver’s fun fashions would often cause the plush toy to sell out long before the release of the next version. Building upon the momentum and success of Gulliver, GRO set out to expand easyJet’s product range and to keep offerings fresh with the introduction of Lily the Teddy Bear. Like Gulliver, a limitededition version of Lily is released wearing a new outfit twice per year. The popular pair continues to boost onboard sales for easyJet thanks to frequent and repeat purchase of this collectable keepsake. GRO’s collaboration with easyJet extends beyond strategy and implementation to include regular sales trainings with crew members. Coinciding with the biannual release of the new bears, GRO also provides easyJet crew with product knowledge booklets, which contain key facts about the limited edition Gulliver and Lily, as well as the story behind each of their new outfits. GRO has also interpreted branded plush toys in different ways for some of their other airline customers, including tigerair, Wizz Air and Jetstar Japan where Jetta the mascot even has his own website. “This concept has been a great success, but it is not just about selling plush toys,” said Sue Walker, GRO’s Managing Director of New Business and Product Innovation. “By constantly analyzing retail trends and working closely with our airline partners to better understand their customers, we can deliver innovative, must have products that drive ancillary revenue while increasing customer satisfaction.” 2 Performa’s newest lounge captures Air Canada brand ON JUNE 4, Performa ex tended its global portfolio of premium airport lounges with the debut of the Air Canada lounge located at London Heathrow Airport’s Terminal 2, the airline’s largest international station. Managed and staffed by Performa, the Maple Leaf Lounge offers guests a serene atmosphere that showcases Canadian-inspired cuisine, decor and craftsmanship. Thanks to Performa’s contemporary food and beverage concept, the lounge is outfitted with exciting culinary amenities including a live cooking station featuring made-to-order meals individually prepared by a chef, a gourmet buffet with hot and cold food options and a tended bar with a large selection of wines, beer and spirits. Performa has been deeply involved throughout each stage of the project to ensure that every last detail reflects the Air Canada brand. Examples can be seen throughout the lounge, from the red accents on the staff’s uniform to the Air Canada signature beverage (pictured below) made with a dash of Canadian Maple Syrup. Prior to the lounge’s opening, Performa recruited and trained new staff members for both front and back-of-house functions. GATEWAY MAGAZINE FA LL / WIN TER 2014 Performa was also responsible for the selection of the buffetware and live cooking equipment, even down to the pots and pans. As it does with each of its lounges, Performa supports lounge operations with staff recruitment and development, including annual refresher training to keep skills and knowledge up-to-date. Additionally, Performa provides ongoing support by updating menu options and ensuring best culinary practice. 3 deSter plays lead role in redesign of service ware for Turkish Airlines WHEN TURKISH AIRLINES linked up with deSter for the complete redesign of their economy and business class service ware, the project proved to be challenging. For one, deSter was working with very short lead times to meet the carrier’s desire to unveil the new equipment on the inaugural flight for its new route to New York. The project also required deSter to work closely with and manage the expectations of its customer as well as the design department of Turkish Airlines’ caterer, DO & CO. Despite these challenges, deSter successfully led the project from development to launch with its collaborative and cross-functional approach. After 260 technical drawings, 100+ prototypes and countless lastminute design changes, deSter received approval and the new set-up was delivered within three months, just in time for its debut on the airline’s New York route. Consisting of 22 new plastic and chinaware products for economy and business classes, the redesigned range features a sleek and modern design reflective of Turkish culture and the carrier’s brand. deSter contributed to the development of service ware products, such as bowls, plates, lids, casserole dishes and salt and pepper shakers. With such a broad range of service ware, guests will experience new and exciting options in the presentation of their meals. Anne de Hauw, Director Key Campaigns and Market Development for deSter, comments, “This project proved to be a great learning experience for deSter — it reinforced the value of external partnerships, internal teamwork and that being outside the comfort zone can sometimes be a good thing. These are important lessons we can apply to all our projects.” 4 Harmony’s luxury amenity kit earns airline customer industry accolade HARMONY IS PLEASED to announce that its longtime partner Abdul-Jawad Trading & Contracting Co. and Saudi Arabian Airlines received the Skytrax First Class Amenities and Comfort Services award thanks in part to Harmony’s association with Abdul-Jawad. Created exclusively for Saudi Arabian Airlines’ first class passengers, the kits were developed in cooperation with high-end lifestyle brand Salvatore Ferragamo. Presented in a luxury amenity pouch, products include Salvatore Ferragamo Tuscan Soul perfume, cosmetics and a premium selection of other onboard essentials. “We’re especially pleased about Saudi Arabian Airlines’ award because it’s the traveler – the enduser – that is voting,” said Nele Wallays, Director of Marketing and Brand Management for Harmony. 05 The annual Skytrax awards are based on a survey of 18.85 million airline passengers from around the world. Passengers from more than 160 countries participated in the latest survey, which covered 245 airlines worldwide. “This prestigious recognition validates the added value that Harmony’s amenity kits to Saudi Arabian Airlines’ passengers, and to the passengers of all our airline customers for that matter,” adds Wallays. With its ultra-indulgent designs and deluxe comfor t items, Harmony and our partner AbdulJawad has helped its customer earn industry recognition for its high standards of enhancing passenger inflight experience. ■ 06 PRODUCT SPOT LIG H T Prepare and label meals that address passenger needs and meet government regulations Animal Derived Peanuts Corn Nightshades Dairy Shellfish Egg Soy Fish Sulfites Flavorings Trans Fats Gluten Tree Nuts MSG Wheat Tag to the lowest ingredient level including allergens TAG SPECIAL MEAL TYPES SPECIAL MEALS The following special meals are available in First where complimentary meal service is offered. • Asian • Baby • Child • Bland • Diabetic • Gluten-Free • Hindu • Japanese Meal* • Kosher • Low-calorie • Low-cholesterol • Low-fat • Low-sodium • Muslim • Passover • Vegetarian *Available only in BusinessElite between U.S. and Japan To request a special meal, you may also do so via My Trips at least 12 hours (24 hours for Kosher, Hindu, and Japanese meals) before your scheduled flight departure. Once you check in, advise the gate agent and a flight attendant that you ordered a special meal. GATEWAY MAGAZINE FA LL / WIN TER 2014 07 TAG, YOU’RE IT The simplicity of tagging is brought to onboard catering. Simon de Montfort Walker, President and Managing Director, eGate Solutions, explains how. Y OU JUST UPLOADED a great picture to Facebook of your friends and family at a gathering this summer. Before you posted it, you went through and tagged everyone in the photo as well as your location, the year and other details. So why did you take the time to do all of that? People tag an image because there are important details captured at that moment that they want to remember and easily recall. Whether it is labeling all the people in your photograph or categorizing your iTunes music by artist, album, genre, etc., tagging makes it easier for you to search, prioritize and organize almost everything in your online world. So, what if tagging was applied to airline catering? eGate Solutions has done just that. eGate’s IFX™ product is the premier technology for managing the complete onboard service process. The functionality in IFX powers eGate’s Inflight Service & Design Solution, which gives catering managers and meal designers more operational control, speed and accuracy in the ordering and planning of onboard services. Just like categorizing your music in iTunes, IFX allows meal designers to click on different food items and categorize them down to the smallest ingredient. This detailed categorization provides meal designers with a full bill of materials for any product. At the highest level, airlines can set predetermined tags to identify commonly used cabin class, meal and service types such as First Class, Hot Breakfast or Euro Wrap. However, if the meal designer wants to categorize the item further, they can add custom tags that define specific attributes such as meals that are special promotional items, child-friendly or containing a dietarily restrictive ingredient, among others. In the same manner you would search for a specific person, place or thing in your online photo album, meal designers can quickly run searches on all different levels of food items. For instance, they can query any item that has poultry in it, even if it’s just chicken stock. They can pull all non-ham or other Kosher products, and easily build a kosher meal, query certified recipes to meet the religious guidelines of a Halal meal or query all plant-based products to build a vegan meal. The reality of the meal designer’s world is that every day they manage hundreds of meals comprising thousands of individual ingredients. The complexity and seriousness of managing these meals are further exacerbated by nonallergen special requests. As food allergies become more pervasive, passengers will increasingly demand a better understanding • Add Spec Tag Category Spec Tag Category*: Allergens Spec Tag*: Add Spec Tag Multiple Select SpecTag Peanuts Tree Nuts Shell Fish Dairy Wheat Soy and visibility of each meal’s complete composition. Although some airlines may voluntarily decide to meet customer-labeling expectations, increasing government pressure will require them to do so. In fact, on October 25, 2011, the new European Union (EU) Food Information for Consumers Regulation (FIC) passed (EU) 1169/2011, a provision of food information to consumers. The regulation entered into force in the EU on December 12, 2011, states to: “Serve the interests of the internal market by simplifying the law, ensuring legal certainty and reducing administrative burden, and benefit citizens by requiring clear, comprehensible and legible labeling.” (Recital 9 of Regulation (EU) 1169/2011). Actions • • • • • • The regulation applies to all food providers throughout the supply chain and dictates the proper allergen, origin and nutrition labeling in addition to label legibility, quantity expression and weight and measures specifications, among other details. With increasing passenger pressure and new regulations such as (EU) 1169/2011, an airline’s ability to prepare and label meals properly will address passenger health and well-being, as well as government compliance. IFX’s ability to search, build meals and label down to the simplest ingredient, including allergens, will serve as an invaluable tool for airlines managing meals to meet growing passenger demands and comply with new regulations and requirements. ■ 08 GATEWAY Q& A SOMETHING SPECIAL IN THE AIR How one Swiss family’s passion transformed their business from local shop to valued Gate Gourmet supplier For 45 years, Jürg Wartmann has been the owner and manager of his family’s business Chäs Vreneli, a Zurich-based cheese processor and distributor. He shares with Gateway the 85-year journey of his company and its evolution from a local retail shop to a supplier for Gate Gourmet and a number of its major international airline customers. GATEWAY MAGAZINE FA LL / WIN TER 2014 Gateway: Can you describe the Chäs Vreneli operation? Jürg Wartmann: Our process begins with sourcing: we work only with certified, best-inclass cheese producers. Once we purchase from our sources, we then package the cheese product into perfect portions that meet our customers’ exact specifications. Our 75 employees are experts when it comes to understanding the product and knowing how to process it to its best advantage. This expertise comes in handy because we process between 2.5 to 3 tons of cheese every day in our production facility near Zurich airport. That’s approximately 120,000 to 150,000 optimallyportioned natural cheese delicacies that we then carefully package for quality and freshness and deliver on a large scale. Proximity to the Zurich airport, and Gate Gourmet’s Zurich kitchen as well, is a great advantage as it guarantees a flexible and fast delivery service. Gateway: How has being a supplier to the airline industry impacted your company? JW: We’ve been a supplier for Swiss International Air Lines (SWISS), and its predecessor Swissair, since the early days before Zurich Airport was even built in 1948. In fact, the Swiss national carrier was our first airline customer. Throughout the years, our longstanding history with SWISS and the partnership with Gate Gourmet has led to new opportunities within the airline catering business. Other airlines became interested in our products and as a result we now count 17 different airlines among our customers. We’ve also gained valuable insight into the particularities of airline catering. For instance, we’ve been fortunate to work with Gate Gourmet on special projects such as SWISS‘ culinary program “Taste of Switzerland,” which features local specialties from different Swiss regions. This partnership has afforded us the chance to work in close collaboration with Gate Gourmet’s culinary experts to select the perfect cheese products for the chefs’ culinary creations. Further, our partnership with Gate Gourmet has also led to additional opportunities to get other airlines interested in our products. As a result, our products are now flying on 17 different carriers. 09 eventually—airlines. If we did not evolve, we would have missed out on a major market opportunity that has come to define our success. Gateway: Do you find that Chäs Vreneli is still have to consider when it comes to your product being consumed in-flight? JW: Yes – like any other food or beverage consumed at altitude, the cabin environment can have an impact of the flavor of our cheeses. For example, although soft cheeses like Brie are normally at their best when they are well matured, a younger cheese is preferable for service onboard. This has to do with the fact that it is easier to serve when it’s not already at its runny perfection and also that perception of taste is influenced by cabin pressure and dry air. A very mature cheese may taste overripe or even unpleasant at 30,000 ft. Another factor to consider is smell. In the confinement of the aircraft cabin an overpowering smell of cheese is not something passengers would appreciate. It’s a daily challenge for us to find exactly the right cheese at the perfect stage in its maturing process that not only tastes excellent but also meets all the requirements for air travel. evolving 85 years later? JW: We most certainly are. Today we’re evolving with exciting, new products and with new production techniques to match. A great example of this is our individually wrapped Tete-de-Moine. This cheese is traditionally served in thin shavings that are shaped like a rose. They are very delicate and require extra protection during delivery, especially when you think of the long way a product has to take to end up in front of an airline passenger. To help us minimize the risk of damage to our product, we worked with specialist manufacturers to create our own production machine that would meet our precise requirements. After two years, we finally had a custom-made packaging machine that handles the delicate product. We even had to test some 50 different foils to find the perfect one that best protects the product, meets all the requirements for food hygiene and is environmentally friendly. These are big investments for a small company like ours, but if we’re successful we have a great end-product that we can add to our assortment of products. So although there’s been change over the years, one thing that has remained constant throughout our company’s long history is our passion for traditionally handmade, all-natural cheeses. This passion is the basis of our success as a niche supplier of over 300 different types of exquisite local as well as international cheese specialties. Gateway: Chäs Vreneli’s success spans more Gateway: Can you explain the origin of the than eight decades. To what do you attribute this impressive legacy? JW: I believe much of our success can be attributed to our ability to evolve. It all began with our first retail shop in Zurich’s old town. Soon thereafter, we expanded our services to include the delivery of ready-made cheese platters. This shift from retail outlet to supplier proved to be a very pivotal moment for Chäs Vreneli, and our delivery business has grown to include top restaurants, hotels, canteens, hospitals and— name Chäs Vreneli? JW: Interestingly, this detail has somehow gotten lost over the years and remains a mystery. My guess is we were always too busy working and meeting our customers’ demands to our best ability to worry much about PR and advertising or writing down our company’s history. What’s important to me is to supply our customers with good traditional cheese that’s been treated with the best possible care to be enjoyed by the consumer. ■ Gateway: Are there unique requirements you 10 COVER FEATURE A close collaboration, rooted in mutual trust, advancing the long-term interests of both parties. WHAT IS A PARTNERSHIP? GATEWAY MAGAZINE FA LL / WIN TER 2014 11 12 A CLOSE COLLABORATION, ROOTED IN MUTUAL TRUST, ADVANCING THE LONG-TERM INTERESTS OF BOTH PARTIES. Now we’re talking Great things happen — in and out of the kitchen — when there’s open communication with customer partners E ffective communication and customer partnerships go hand-in-hand. No one knows this better than Chef Gottfried Menge, Director, Group Culinary Excellence (pictured): “The airline industry is constantly evolving, and culinary trends come and go all the time. That’s why Gate Gourmet’s world-class team of chefs approaches culinary excellence as a dynamic process. To support this, we’re actively communicating with and listening to our customers so that together we can identify opportunities and adapt. This type of open exchange is at the heart of customer partnerships and is essential to successfully delivering culinary excellence. Communication is especially important now as competition among carriers intensifies and airlines are turning to gourmet in-flight dining as a key differentiator. Open dialogue is essential to helping our customers deliver on their vision. We listen carefully to our clients’ needs, present multiple options and work together to customize programs that suit their exact specifications.” So what popular topics are Gate Gourmet and its airline customers talking about? Chef Gottfried explains: No kitchen? No problem. “Every airline wants to provide a GATEWAY MAGAZINE FA LL / WIN TER 2014 great culinary experience for their passengers. This might seem fairly straightforward, but it’s no simple task when you consider doing this at 30,000 feet without a kitchen. Before being boarded onto an aircraft, airline meals have quite the journey from our kitchens to the plane. Each of these steps—preparation, storage, transportation—can have an effect on the taste and flavor of the dish, so our airline customers Originating in Japan, umami refers to the pleasant and savory taste found in foods like tomatoes, Parmesan cheese a n d m u s h ro o m s. M a k i n g increased and creative use of such ingredients is a major breakthrough for airline catering. It’s thanks to open dialogue and a strong customer partnership that we’re able to move forward in developing a menu that incorporates this new trend. 13 we keep lines of communication with our customers open? Quite simply, there’s no one-size-fits-all approach to culinary solutions. Our customers have unique challenges, budgets and requirements. Whether it’s at formal events, such as the culinary workshop highlighted on pages 14 and 15, face-to-face meetings or phone calls, an open dialogue helps us to better understand customer challenges and expectations. It “Open dialogue is essential to helping our customers deliver on their vision. We listen carefully to our clients’ needs, present multiple options and work together to customize programs that suit their exact specifications.” turn to us to deliver solutions that ensure flavor, quality and freshness remain intact. Working in close collaboration, we’re able to customize food products, ingredients and techniques that will provide passengers with a great dining experience. Pleasing the palate. A challenge as old as the airline catering industry itself, dry air, high-altitude pressure and even the noise of the aircraft contributes to creating a cabin environment that diminishes a passenger’s ability to taste, causing food to seem blander than it really is. To counteract this, chefs have typically relied on flavor-boosting additives such as seasoning, marinades and sauces. But our chefs are exploring new ways to enhance meals with flavors that can withstand the elements without adding salt. For example, right now we’re collaborating with our customer British Airways to incorporate an exciting new flavor profile called umami into our menus. The cost of innovation. We’re always pushing the boundaries to provide innovative culinary solutions to our customers. These solutions must not only add value, they must also be cost-effective. It’s a delicate balance that’s not always easy to achieve. When a new trend emerges in the market, we’re there to help our customers weigh the cost against the benefit. Is this a viable long-term solution that responds to a real challenge or is it a fleeting marketing trend? What would the impact be on the operation, suppliers, and logistics? And of course, what would the financial implications be? Certainly, when it comes to innovation, the sky’s the limit. But innovation, no matter how big or small, has cost associated with it. That’s why we communicate with our customers to ensure we’re providing optimal, customized solutions suitable for each customer’s unique requirements and budget. This is just a handful of examples of what we’re talking about with our customers. So why is it so important strengthens our partnerships so that we can best deliver cost-effective, value-adding culinary solutions.” ■ 14 A CLOSE COLLABORATION, ROOTED IN MUTUAL TRUST, ADVANCING THE LONG-TERM INTERESTS OF BOTH PARTIES. Driving Innovation Gate Gourmet’s culinary workshops inspire collaboration between customers and suppliers From left: Gate Gourmet Executive Chefs Stephen Rodney, Hannes Wagner and David Tushingham; gategroup Customer Dedicated Executive Chef Simon Newell. I nspiration and enthusiasm were some of the main ingredients at the first collaborative Gate Gourmet and British Airways (BA) International Culinary Excellence Workshop, held in June in Toronto. The workshop focused on fur ther promoting culinar y passion and talent in a business relationship largely governed by commercial, operational and financial – and related customer ser vice – aspects. Bridget Paice, gategroup’s Commercial Director for BA, Gottfried Menge, gategroup’s Director Group Culinary Excellence, and Lara Galiotta, VP Group Marketing, put together a culinary-focused program with a dual agenda: 1) Strengthen gategroup’s understanding of BA’s culinary expectations to take the customer’s onboard dining experience to the next level, and 2) Support gategroup’s objective of being a best-in-class market leader in culinary excellence. The customer-focused vision was agreed with BA, and another success story was born. An informative two-day workshop was coordinated and co-hosted by Bridget and Chef Gottfried together with Chris Cole, BA’s Food & Beverage and In-Flight Product Change Manager. The program covered a number of topics important to the fully engaged attendees, with subjects ranging from an overview of gategroup’s Group Culinary Organization to a discussion of the latest culinary trends. The central focus was, of course, culinary excellence. “We concentrated on food, surrounded ourselves with chefs and reminded ourselves of what we should be focusing on,” said Lynn McClelland, BA’s Head of Global Catering. In addition to Lynn, attendees GATEWAY MAGAZINE FA LL / WIN TER 2014 15 Chef Dieter Kuttemann, Executive Chef, Gate Gourmet Brazil, presents his winning dish, a modern Brazilian Moqueca with king clip, prawn and black rice. included other principal members of BA’s global catering and menu design team. And from gategroup were Simon Newell, Customer Dedicated Executive Chef for BA, as well as a selection of Gate Gourmet Executive Chefs, largely hailing from locations where we currently serve BA. The workshop was unique in many ways. As one highlight, a culinary contest meant a bit of friendly rivalry between naturally competitive Gate Gourmet chefs, who were asked to design a dish for BA’s First or Club Class that represented their region of the world. Chef Dieter Kuttemann emerged the victor with a dish (pictured right) that represented his home country of Brazil. “You could really feel the energy,” said Chef Simon. “The entire event was really inspirational, and there was quite a good buzz around all the BA and Gate Gourmet chefs working toward the same common goal – giving the passenger an unforgettable culinary experience.” Attendees departed Toronto excited to share information, innovation, and the productive “We concentrated on food, surrounded ourselves with chefs and reminded ourselves of what we should be focusing on,” said Lynn McClelland, British Airways Head of Global Catering. discussions from the workshop with their colleagues back home. Moreover, the thought-provoking and enjoyable program will serve as the foundation for two Culinary Excellence workshops a year for BA, one for International stations and one for BA’s London Heathrow hub. The workshop format also provides a proven template that can be used with other gategroup key customers, as desired, giving chefs and colleagues from around the world the unique opportunity to share thoughts and ideas with customer counterparts. ■ 16 A CLOSE COLLABORATION, ROOTED IN MUTUAL TRUST, ADVANCING THE LONG-TERM INTERESTS OF BOTH PARTIES. Staying Connected Benefiting the operation and customers, industry engagement is a key ingredient for Customer Dedicated Executive Chefs g ategroup’s Customer Dedicated E xecutive Chefs (CDECs) wear many hats. They work closely with customers to ensure that culinary requirements are met and that passengers have a remarkable inflight culinary experience. CDECs collaborate internally with other chefs to advance culinary excellence and drive consistency throughout the operation. And they engage with external industry networks to broaden their expertise and encourage innovation. So how do CDECs manage their full plates? For Chef Christian Hallowell (pictured), CDEC for Delta Air Lines, industry engagement plays an important role. He explains: “As a chef, it’s important for me to stay connected to what’s happening in the market. There’s no question that being actively engaged with external industry networks gives me the opportunity to learn about new trends and best practices, and helps keep my skills sharp. But in my opinion, the real benefit is bringing what I’ve learned back into the operation and sharing new insights with other chefs. We collaborate to consider new approaches – perhaps there’s a better way to analyze trends for menu development or maybe there’s a new production technique that would help improve culinary consistency. Industry engagement enables us to understand how we stack up against the market, and supports our ability to deliver culinary excellence to our customers.” A member of the Research Chefs Association (RCA) of North America since 2008, Chef Christian was recently recognized with the “I ndustry engagement enables us to understand how we stack up against the market, and supports our ability to deliver culinary excellence to our customers.” 2014 RCA President’s Award for his contributions to the industry and to the organization. In a press release announcing the award, RCA described Chef Christian as going “above and beyond his duties as an RCA Regional key contact” and that “his assurance and energy make him an invaluable member of the RCA and food Research and Development.” With more than 2,000 members today, RCA serves as a premier source of culinary and technical information for the food industry, with a diverse membership including chefs, food scientists, technologists, nutritionists, academics, researchers, suppliers, co-packers, distributors and other industry professionals. “Thanks to its diverse membership base, the RCA has always been a great learning resource for me,” says Chef Christian. “Although I’ve been a chef for more than 20 years, I’ll never stop being a student of culinary arts and the science of food. A passion for learning drives me to be better, for my own professional development and for the benefit of my internal and external customers.” On the heels of receiving the RCA President’s Award, Chef Christian was invited to be a guest speaker at the annual Institute of Food Technologists (IFT) convention. Joined by panelists from Dunkin’ Brands and Pizza Hut, Chef Christian contributed to the discussion titled “Millennials: What’s On Their Plate.” Chef Christian and fellow panelists discussed this market segment’s culinary preferences and what food developers should consider during the product innovation cycle in meeting Millennials’ needs. ■ GATEWAY MAGAZINE FA LL / WIN TER 2014 Into the Mix Blending alternative and current production techniques in the kitchen g ateOPEX, gategroup’s proprietary operational excellence program, is the driving force behind standardization and harmonization across Gate Gourmet’s worldwide network of production units. Among other things, the gateOPEX program facilitates best practices in food production by guiding the systematic incorporation of alternative production techniques with existing food production processes. “Sometimes partnerships can be just as much about processes as they are about people,” says Norbert van den Berg, Chief Operations Excellence and Compliance Officer. “Alternative production techniques are a great example of this where we have innovative methods working symbiotically with current processes. gateOPEX supports the standardization of processes in our kitchens to produce consistent and predictable product output.” Examples of the alternative production techniques currently being incorporated include: • Central Recipe Assembly (CRA) – A technique that includes the following steps: 1. Ingredients for a specific recipe are measured and/or prepared and assembled at a central workplace; 2. These ingredients are delivered with the exact recipe to cooks at their workstations; 3. Cooks prepare the final menu item. In other words, mise en place is coordinated at a central location, and récipe “kits” are then used by cooks to prepare dishes in accordance with exact specifications. This technique plays key role in improving consistency. • Hot Fill – A technology in which liquid food products such as cooked stews, sauces, soups, etc., are vacuum-packed at a controlled temperature, giving them extended-life performance while meeting superior quality standards. • Pasteurization - A process of heating a food (usually a liquid), to a specific temperature (higher than 82°C) for a predefined length of time and then immediately cooling it after it is removed from the heat. This process can work in tandem with Hot Fill and permits longer storage and long-distance shipping. •S ous Vide (French for “under vacuum”) – A method of cooking food, sealed in airtight heat-stable vacuum bags, in a temperature-controlled steam environment (minimum 72°C) for a specific period of time. The food is sealed in sturdy plastic bags to lock in juices and aromas that could otherwise be lost in traditional cooking methods. Norbert adds: “These alternative production techniques offer many advantages, such as greater production efficiency, better cost control management, and consistency in quality, taste and portion size. Additionally, techniques such as sous vide offer the additional benefit of a robust shelf life without preservatives, enabling greater flexibility with managing inventory. By working in accordance with the gateOPEX program’s guidelines, we’re able to systematically deploy alternative production techniques into the operation and fully maximize all the benefits they offer while at the same time optimizing our current processes. This integrated approach fur ther advances culinary consistency and operational excellence throughout our production facilities and allows us to more efficiently and consistently serve our customers across the globe.” ■ 17 18 BRAND SPOT LIG H T 4D FOOD SOLUTIONS Supplair’s entrepreneurial spirit and 4D approach drive solutions for customers across the globe F ROM ITS START IN EARLY 2000, Supplair has been dedicated to integrating delicious ingredients, clever packaging, inspired designs and efficient networks to create distinctive food and beverage solutions that meet the unique challenges of serving people on the move. Supplair offers both turnkey and tailor-made solutions to its diverse clientele, which ranges from airlines to hotels to railways and other adjacent markets. “Some clients know exactly what they need, and that’s when our readymade solutions—like sandwiches, handheld snacks and fresh boxes —are a perfect fit,” comments Jake Frank, Chief Commercial Officer, Pourshins and SupplairEurope. “Other customers may come to us with more complex challenges where the solution may not be so straight-forward. This is where our 4D approach comes into play. Short for discover, define, design and deliver, our 4D method facilitates an organized, collaborative approach to problem solving and product development.” •D iscover- identify trends and seek inspiration Innovation is the foundation of this preliminary phase as Supplair identifies relevant Internal partnerships “Multi-brand and cross-functional collaboration within gategroup is critical to Supplair’s global success. For example, we rely on Pourshins’ logistical expertise and established networks to get our products to their destinations, on schedule and in the right quantities. We look to deSter to provide packaging solutions for our products. We collaborate food, lifestyle and packaging trends applicable to customer’s business, brand and industry. To do this, Supplair draws on a variety of sources, including market research, supplier input, trend analysis and trade fairs. Supplair then harnesses findings from these various sources to craft a well-rounded basis for recommendations. •D efine- articulate requirements and focus direction During this stage, Supplair partners with its customers to identify specific requirements, then translates these requirements into workable solutions. This process requires careful evaluation of a solution’s functional features, such as versatility, portability, convenience, compactness and weight, as well as potential operational and logistical implications. Supplair ensures these aspects are clearly defined and aligned to best meet customer requirements. • D esign- integrate products and mobilize supply chain Supplair’s food and beverage solutions must not only be distinctive, exciting and operational, they must also be delivered on time and in the correct quantities. That’s why Supplair’s design phase is equally focused on both product design and supply with Gate Gourmet to explore culinary alternatives and innovations. We also work with commercial sales and business development teams to identify and capture opportunities within the broader market, and we closely align our financial planning and analysis teams to determine the feasibility of a given solution.” — Andrew Langdale, SVP and President, gategroup Product and Supply Chain Solutions GATEWAY MAGAZINE FA LL / WIN TER 2014 19 NOW FLYING PIE-HIGH: SUPPLAIR’S 4D FRAMEWORK IN AUSTRALIA When Australian-based carrier Jetstar wanted to incorporate highend brands into its inflight menu, Supplair partnered with supplier Pie Face to create delightful and delicious culinary solutions for its airline customer. chain design. By accessing the established network of warehouses and distribution channels of sister-company Pourshins, Supplair can maximize freshness and minimize cost for its customers. This two-pronged approach to design ensures that Supplair efficiently delivers top quality, value-adding solutions. •D eliver- implement solution and manage performance Supplair ensures a successful launch and ongoing delivery for its customers by leveraging feedback, managing perfor- mance and driving continuous improvement. To further gauge performance, Supplair also carefully monitors important metrics such as customer and crew satisfaction, on-time and in-full performance, supplier quality and control systems, total costs, market competitiveness and waste management. “This solution-driven 4D approach enables us to systematically assess our customer’s complex requirements and deliver tailored food solutions that specifically address their unique challenges,” says Frank. ■ Discover It all began at the 2013 Singapore Airline Conference when leaders from Supplair’s Asia Pacific team learned about customer Jetstar’s desire to enhance passenger experience by adding gourmet “high-street” brands to their menus. To better serve its customer, Supplair proactively evaluated market trends, passenger preferences and potential suppliers. This led Supplair to Pie Face, an Australian bakery café chain specializing in delectable handmade sweet and savory pies, pastries and muffins. The brand’s strong reputation and fun products were a perfect fit for Jetstar, and, in early 2014, Supplair approached Pie Face to explore the possibility of taking the brand to 30,000 feet. Define Supplair’s initial focus was to clearly outline Jetstar’s precise specifications and expectations. After the Pie Face partnership was made official, Supplair—with the support of Gate Gourmet Australia—then worked closely with the new supplier to identify solutions that would meet Jetstar’s exact requirements. By working in close partnership with both Pie Face and Jetstar, Supplair successfully aligned all parties to ensure open communication and timely solutions. Design Supplair went to great lengths to ensure that every aspect of the product met the standards of each of the involved brands. For example, the packaging required specific certification to meet Jetstar’s high safety standards. Individual products were made-to-measure so that two mini Pie Face pies could perfectly fit side-by-side in an airplane oven. Even the package’s air holes were carefully modified to ensure the pastries rise correctly and do not dampen once removed from the oven. In parallel, Supplair facilitated ongoing conversations between Pie Face marketing and Jetstar inflight marketing strategists to ensure that the menu would be printed correctly and that TV, social media and email advertising efforts were correctly coordinated for launch. Deliver Thanks to the efforts of Supplair’s Sydney-based team, Pie Face products began flying on Jetstar in early September 2014. The airline projects a 25% volume uplift due in part to a successful launch, Pie Face’s existing popularity and prominently displayed ads in the inflight menu. As Pie Face continues to create new flavors, Supplair will continue to innovate with this customer to keep the idea alive and fresh for all involved. 20 IN THE LIMELIGHT EXPERIENCE UPGRADE MUNDO BOX SOLUTIONS For gategroup, it’s all in the details when it comes to enhancing passenger experience. Given the countless variables influencing a traveler’s onboard experience, gategroup is focused on anticipating passenger needs down to the smallest detail. That’s why airlines rely on gategroup to develop customized products expressly designed to enhance passenger experience. While some of the products featured here have been tailor-made for a specific brand, they exemplify the endless possibilities that a partnership with gategroup brands. Available in three different sizes, these ultra spacesaving cold meal boxes by deSter fit perfectly in service trolley drawers. ELEMENTO BOX RANGE deSter custom-designed these cardboard carriers to fit cutlery as well as a new range of smaller dishes made with specialty plastics suitable for both hot and cold meals and for oven use. SALVATORE FERRAGAMO AMENITY KITS In partnership with Italian luxury brand Salvatore Ferragamo, Harmony designed new amenity kits exclusively for Alitalia’s premium cabins. The kits provide passengers with comfort and well-being items designed to enhance onboard experience. SÌ GIORGIO ARMANI FRAGRANCE FOR WOMEN Harmony will soon launch the luxurious perfume Sì – Giorgio Armani’s tribute to modern femininity – in a deluxe onboard amenities collection. GATEWAY MAGAZINE FA LL / WIN TER 2014 21 CHRISTIAN LACROIX PRODUCT ASSORTMENT KIDS SNACK BOX Harmony and Christian Lacroix developed an exclusive collection of amenity kits and comfort items for airlines, including items such as cosmetics, washroom items, sleepwear and bedding. Offered through GRO on Vueling flights, this snack box for kids includes three healthy, gluten-free products: corn puffs made with carrots, chocolate pudding and a fruit pouch. There’s also a painting kit to keep children entertained throughout the flight. ENDO CONCEPT Designed by deSter, this stackable meal solution gives passengers a unique service experience and uses 50% less space than traditional traysets. ACAPULCOCO COCONUT WATER Acapulcoco Coconut Water is now available on Volaris flights thanks to GRO. Made in Mexico, this 100% natural coconut water has become an increasingly popular and healthy alternative to water, and is perfect for rehydration onboard. BIOANDALUS ORGANIC ANDALUSIAN GAZPACHO BioAndalus Organic Andalusian Gazpacho is a refreshing, organic snack for Iberia passengers. Offered through GRO, this product is a great option for vegetarians and is very popular during summer in Spain. 22 ONE OF OU RS Daniel Zgraggen, Driver and Loader, Gate Gourmet Zurich GATEWAY MAGAZINE FA LL / WIN TER 2014 23 TRIED AND TRUE How one employee’s longstanding commitment contributes to a smooth operation D O YOU REMEMBER WHERE you were on December 1, 1994? Daniel Zgraggen does. That’s because it was his first day on the job at Gate Gourmet Zurich. As Driver and Loader, Daniel is responsible for servicing up to 14 aircraft a day. Considering his twenty-year tenure with the company, Daniel has helped to support tens of thousands of flights over the years. Here he explains how it’s done. What are your day-to-day responsibilities? My role is making sure that meals are transported from our kitchen facility to the aircraft, and then properly loaded on schedule. So I spend a lot of time behind the wheel of our catering trucks out on the tarmac bringing meals and equipment to aircrafts. And since I’m responsible for my own loading stations, I also spend a lot of time in planes loading and unloading catering material and equipment, including food trolleys, bar trolleys, newspapers, blankets, emergency kits, and even children’s cribs. I do this for all of our airline customers and all types of aircraft. How many flights per day do you service on average, and what is the turnaround time? Normally it ranges from 7 to 14 aircraft a day. This number depends on several factors, such as what shift I’m working or if it’s the busy season. But mostly it has to do with the size and type of the aircraft. For example, smaller aircraft require less time, so we’re able to service more. Turnaround times for a small jet could be as little as 12 to 14 minutes, whereas an A380 can take from 90 to 110 minutes or more, depending on aircraft configuration and flight schedule. You’ve probably seen a lot of change over the years — which change has had the most positive impact? When I started working at Gate Gourmet 20 years ago, the transport department was divided in two separate sections: one that served our primary customer at the time – Swissair, now Swiss International Air Lines – and one that handled all other customers. We also worked in pairs, and together were responsible for driving and loading plus the assembly and provisioning of all inflight equipment for every departure. This divided structure would often leave me in a position of having to chase after a missing item. This may not seem like a big deal, but when you’re working to meet such tight turnaround schedules, every minute counts. But several years ago, our d e p a r t m e n t ’s operational processes were overhauled, and now work flows and responsibilities are more streamlined and organized. Personally, I prefer it this way because now I can focus on driving and loading while my colleagues take care of assembly and provisioning. What advice would you give to someone starting their career as a Driver and Loader at Gate Gourmet? Establish a routine. There is so much to learn, and so much to remember, like how to operate the trucks and equipment, how to properly load a cart into a plane’s galley, what to do if something was missing, the layout of the airport, the driving rules at the airport and the different types of aircraft and how each should be loaded. That’s a lot to keep track of. It certainly is. Then of course there’s the fact that we’re always working to meet our customers’ deadlines. Having a routine helps keep everything on track. So now that I am the one training my younger colleagues, I certainly relate to the challenges they are up against. I’m always offering guidance to help our new team members adapt to the job, and get them to a point where they have routines of their own. What is it you like best about your work? I would have to say it’s the network I’ve created over the years. After 20 years, I have established many long-term relationships with people from other aircraft provisioning companies (such as aircraft cleaners, mechanics, freight handlers, and so on) at Zurich airport. Sounds like partnerships play an important role in your day-to-day. Absolutely. With today’s short turnaround times, we tend to crowd around the aircraft at the same time. Having a good work relationship with my peers and knowing many of them personally is a big advantage. It helps things to run smoothly because we understand each other’s situations and can resolve unanticipated issues quickly and on-the-spot. After all, we are all working as partners toward the same goal: turning around the aircraft quickly and efficiently. ■ 24 BY THE N U M B ERS 58 GATEWAY MAGAZINE FA LL / WIN T ER 2014 FLIGHTS PER DAY ON AVERAGE NUMBER OF PLANES SERVICED PER DAY ON AVERAGE CITY OF CAIRNS 5-10 INTERNATIONAL CAIRNS IN NUMBERS PROCESSED PER DAY 90kgs RICE Located on the north east coast of Australia, the city of Cairns is home to a Gate Gourmet catering facility that plays an important role in serving customers in the Asia Pacific region. Operating seven days a week, 365 days a year, the production unit delivers everything from basic beverage and snack assembly to full-scale premium and chartered flight catering. 45-55 DOMESTIC NUMBER OF COMPANY VEHICLES 08HIGHLOADERS 03REFRIGERATED TRUCKS 05VANS 90kgs CHICKEN 7 40 TO MINUTES 18 26 8 DRIVERS/LOADERS FOOD PREPARERS CHEFS 140 300kgs MEAT STAFF 4,500 TOTAL UNIT SIZE (20 + LONG TERM STAFF WITH 20 YEARS SERVICE) 0.25 SQUARE METERS DISTANCE IN MILES FROM FACILITY TO KITCHEN 3,000-5,000 MEALS PREPARED EACH DAY (MINIMUM VS. MAXIMUM) AVERAGE NUMBER OF MINUTES FOR AIRCRAFT TURNAROUND (SMALL PLANE VS. LARGE PLANE) PHOTOGRAPHY & ARTWORK CREDITS Front Cover: Bates Creative Group; Silver Spring, MD, USA Table of Contents: dulezidar, Thinkstock Pages: 2, 8-9, 12-13, 22; Justin Hession Photography; Zurich, Switzerland 08 HIGHLOADERS Pages: 3, 16; Jennifer Heffner, Vita Images; Reston, Virginia, USA Page: 4; Iain Robinson; Aylesbury, Buckinghamshire, England Page: 4; Boris Ryzhkov, Thinkstock Pages: 5, 20-21; deSter; Hoogstraten, Belgium Pages: 5, 20-21; Harmony; Amsterdam, The Netherlands Page: 6; Pivot Design; Chicago, Illinois, USA Pages: 10-11; Elena Elisseeva, Thinkstock Pages: 14- 15; Jaylyn Todd, Jaylyn Photography; Toronto, Ontario, Canada Page: 17; Picsfive, Thinkstock Pages: 18-19; Pie Face; Sydney, Australia Page: 21; Carlos Rondón, Carlos Rondón Fotografo; Barcelona, Spain Page: 21; Eduardo Pellico; Mexico Page: 21; Bioandalus; Seville, Spain For gategroup customers, suppliers and employees www.gategroup.com