Mode City Welcomes North America

From Saturday 5 to Monday 7 July 2014, Mode City, the Salon International de la Lingerie et du
Swimwear, will take over Hall 1 at the Porte de Versailles and present international professionals
with the vast range of choices in these innovative markets. Mode City, a powerful trends laboratory and always ahead of the times, will share its expertise with buyers from all over the world.
The program includes key rendezvous (daily fashion shows, special themed conferences, etc.),
new ideas (the Trends Boutique and Super Heroes, just to name two), and Absolute Summer by
Mode City, a special event for the general public.
Mode City welcomes North America
This year, Mode City celebrates the diversity
and creativity of North America by honouring the United States and Canada.
Mode City will give visitors and international buyers an in-depth look at American
and Canadian products with conferences
and meetings. Brands to discover or re-discover include Affinitas, Araks, Banjanan,
Beach Riot, Carmen Marc Valvo, Coco Reef,
Cupid Fine Intimates, Diamond Tea, Eberjey, Edgies, Hanky Panky, Hobie, Indie Soul, Juicy Couture, La Blanca, Lspace, Luli Fama Swimwear, Mara hoffman, Michael Kors, Miraclesuit, Miraclesuit Shapewear, Naïla, Nanette Lepore,
Naomi & Nicole, Parfait, Pilyq, Pj Luxe, Pj Salvage, Shan, Shan Homme, Soludos, The Bikini Lab,
Trina Turk, Yummie By Heather Thomson.
At the same time, Mode City will develop attendance by American and Canadian buyers with special events, conferences and made-to-measure activities for these visitors during the trade show.
With the 2012 acquisition of the American Curvexpo New York and Las Vegas trade shows, Eurovet now enjoys solid expertise in this market. The subsidiary Curvexpo New York will promote the
trade show and assist North American visitors during their stay in Paris.
BRINGING BRANDS AND BUYERS TOGETHER A PRIORITY
Mode City’s mission to foster contact and communication between brands and buyers remains
at the heart of the trade show. Once again this year, special attention will be paid to welcoming
visitors and helping them make the most of their visit:
A personalised visitor welcome every morning by the
whole team helps brands and buyers quickly find each other
and enjoy complimentary coffee.
The International Welcome Desk is the reference point for
multilingual information.
‘The Selection’ guide:
The special buyers guide presents trade show selections,
new brands and do-not-miss products.
The Personal Shopper service:
The special service at the trade show entrance can organise
Mode City 2013
customized visits.
A POWERFUL INTERNATIONAL 2015 TRENDS LABORATORY
Summer 2015 marks a turning point in what women want from swimwear and lingerie collections.
Now, more than ever, it’s time to connect the dots, join forces and combine energies to start
afresh, and to share and learn about humanity and bodies. It’s time to assemble materials, gather
up different elements and put them back together in a multitude of possibilities, wrapping and
flattering women’s bodies with draping, veils, rich embroideries, pleats and rustling fabrics.
Technical expertise and new shapes for a new era of movement.
STRUCTURED
In lingerie and swimwear, we see a move towards technical, innovative materials, reversible
textiles, and dense fabrics with woven geometric patterns. We also note trapeze and triangular cuts that wrap around the shoulders and
support the breasts, and low cut necklines that
call attention to womanly curves. For colours:
new, luminous tints replace the fluorescent
accents of the last decade. These new neons
should be combined with white and beige.
LI
VEILED
Veils are considered one of the most ancient
adornments since Antiquity. They indicated the
wearer’s interest in concealing and cloaking
parts of the nude body to intrigue the viewer.
Today, the concept of covering or exposing
the body has taken on new meaning, and with
this debate, a subtle paradox. Veils make the
feminine body inaccessible and mysterious,
creating desire. Veils also encourage a delicate,
timid way of showing nudity. The naked body
becomes abstract under ethereal, gossamer
fabrics and the wearer enjoys a feeling of both
freedom and exposure. The colours are blacks
and whites, bleached tones, and bright colours
softened with transparent effects.
Agua Clara
pleated
Pleating, a technique that dates from Antiquity,
creates pure elegance and low key sensuality
from an incredible excess of material. The colours are soft, natural and neutral in order to
reflect light and play with shadows. Fabrics are
the finest quality and artisanal materials and
arte povera references are used: togas, linens,
silky cottons and fine Egyptian voiles.
FLOWERED
These textiles have a precious, deeply artisanal feeling, with patchwork, embroidery and
jacquard. There’s an abundance of notions and
trims, and buds and blossoms on printed woven linens, cottons and silks. Colourful, faded,
salvaged textiles get a second chance and are
transformed and embroidered with motifs inspired by traditional regional styles.
Fantasie Lingerie
Prelude
New! The Trends Boutique, A SURPRISING TRENDS FORUM
Mode City will collaborate with Trend Union in an innovative approach that gives visitors a new way to discover the Spring/Summer 2015 trends. The forum will be transformed into two 40m2
boutiques where buyers and retailers can enjoy a 360 degree,
total sensory experience with:
Audiovisual imagery for the 4 main themes
Inspiration and new merchandising tools
Retail-setting presentations of the “it” products
At the centre of the trends, Mode City is in tune with retailers needs and helps them explore every
step of a consumer’s boutique visit, from the shop window to the cash register!
AND AS ALWAYS . . . AMAZING, CHOREOGRAPHED FASHION SHOWS
3 fashion shows every day!
The trade show’s most exciting brands take the stage and give
viewers an overall look at what’s new – in 30 minutes sharp.
- Lingerie fashion shows every day at 11:00
- Swimwear fashion shows Saturday and Sunday at 15:00 and Monday at 14:00
- “The Selection” fashion shows Saturday and Sunday at 17:00
and Monday at 16:00
Please note, buyers may reserve their seats in advance at:
[email protected].
Défilé The Selection MC13
Défilé The Selection MC13
Défilé The Selection MC13
LOOK WHAT’S NEW
A ‘SUPER HEROES’ SPACE FOR MEN!
Inspired by the Super Lord sector in the January session, Mode City will now shine the
light on men’s products in a new zone. Using
customized scenography, the Salon International de la Lingerie et du Swimwear will create
a 100% masculine event within the trade show.
And with the World Cup making headlines, everyone will be talking about soccer!
Brands to discover: Allen Cox, Bread & Boxers,
Derek Rose, Franck Dandy, Garçon Français,
Johnny Brasco, Scuola Natica Italiana, Zeybra,
and others.
MARK YOUR CALENDARS! The quarter finals
will be rebroadcast Saturday at 18:00 on the
outside terrace with a Ricard Group happy hour
until 20:30.
* Alcohol abuse is dangerous for your health.
NEW BRANDS TO DISCOVER FROM FRANCE and especially
from AROUND THE WORLD
Belgium, Czech Republic, France, Germany, Guadeloupe, Italy, Netherlands, Romania, Spain,
United Kingdom, United States …
Mode City will present over 60 new brands, including Calipige, Cheekfrills, Epiphany, Eté 87, Ines
Klim, Jodé London, Love Stories, Ponchobikini, Redpoint, Rubi & Cube, Simone Herrera, Soloblu,
Sonia Luxury beachwear, Su, Venera Arapu…
Rubi & Cube
Sonia Luxury Beachwear
Cheekfrills
( An enchanted interlude )
A SUMMER NETWORKING SOIREE by MODE CITY
and INTERFILIERE
Mode City and Interfilière are organizing a fabulous summer party to bring together the industry’s
professionals and celebrate the energy of the trade show’s summer edition. The byword is ‘fun’!
Save the date: 6 July at the Funfair Museum, an extraordinary site that is only open for private
and magical parties.
ABSOLUTE SUMMER BY MODE CITY: A 2ND EDITION WITH
A CALIFORNIA THEME
This year, Absolute Summer by Mode City will turn the Porte de Versailles terrace into a California
beach. Take a seaside break on 1,000 m2 of smooth sand. The Salon International de la Lingerie et
du Swimwear’s innovative Absolute Summer event gives visitors an original, interactive approach
to beachside fashion and an open air space for creating ideas and getting advice. Absolute Summer by Mode City mixes up all the “it” ingredients and welcomes the 100% feminine public and
retailers to a festive, summery event. It’s a so-chic California beach party!
Very VIP dress-up fun with free fitting and style advice from leading lingerie, swimsuit and beachwear brands.
Tomorrow’s newest fashion stars at the Designers’ Boutique (lingerie, swimwear, jewellery, beach towels, beachwear and more).
Beauty and craft workshops to enjoy with friends.
The Summer 2014 Collection fashion shows – the Absolute Summer signature event.
Happy hours bringing together the whole industry – buyers, exhibitors, and end consumers.
Find daily updates on participating brands at:
www.lingerie-swimwear-paris.com
...............................................................................................................................................................................................
PRess Contacts
AKAGENCY
Aleksandra Kawecki
+33 (0)1 44 88 21 23
[email protected]
Thomas Mercier
+33 (0)1 44 88 21 27
[email protected]
Eurovet
Mathilde Devalois Ton that
+33 (0)1 47 56 32 33
[email protected]
ConfErences
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North America:focus on the United States and Canada
The new digital era and it latest trends by Carlin International
Asia study preview:
3 countries will be reviewed : Japan, Korea and Taiwan by Eurovet
(participation : La Fédération)
Chinese consumers - by Eurovet (participation : UBIFRANCE)
What Sells Best Now in Europe ? by Francesca Spinetta
The retail perspective by Valérie Charier
Fibres conference by Dominique Demoinet
Trends conferences by the partner trends agenciest
exhibitors
Non-exhaustive list stopped at 04/19/13; List updated in real time on www.lingerie-swimwear-paris.com
69SLAM
ADELAIS
AFFINITAS
AGUA BENDITA
ALBERTINE
ALLEN COX
ALMEIDA LONDON
ALTACHIC
ALWAYS THE SUN
ANITA
ANNETTE
ANNETTE LINGERIE
ANTIGEL DE LISE CHARMEL
ANTINEA DE LISE CHARMEL
AQUACLUB
ARAKC
ARIANNA
ATELIER MANNEQUINS
AUBADE
BACI RUBATI
BANANA MOON
BANANA MOON DAGS
BANJANAN
BARBARA
BOMBUM
BEACHLIFE
BEAUTIFUL BOTTOMS LONDON
BERLEI
BETTY BLUE’S LOUNGERIE
BIA BRAZIL ACTIVEWEAR
BIG GUNS
BIKINI BAR
BIKINI FLING
BIP-BIP
B-KINI MILANO MARITTIMA
BORDELLE
BREAD & BOXERS
BRITTA USCHKAMP
CAFFE SWIMWEAR
CALIPIGE
CARIOCA COLLECTION
CARIZZI
CASA DI STELLA
CHANTAL THOMASS
CHANTELLE
CHARMANTE
CHARMLINE
CHEEKFRILLS
CLEO BY PANACHE
CLEO SWIM BY PANACHE
COCO BOX LINGERIE
COLOR-CODE®
COSABELLA
COTTONREAL LINGERIE
CROOL
CURVE PERICOLOSE
CURVY KATE
CYBÈLE
CYBERJAMMIES
CYELL
DAMARIS
DAVID
DEREK ROSE
DESIREE NERCESSIAN
DIAMOND TEA
DIVA BY RACHEL PAPPO
DO - PARIS
DOLORES CORTES
EBERJEY
EDGIES
ELIXIR
ELIZABETH HURLEY BEACH
ELOMI
EMPREINTE
ENAMORATA
ENIQUA
EPIPHANY
EPRISE DE LISE CHARMEL
EPURE DE LISE CHARMEL
ERMENEGILDO ZEGNA UNDERWEAR
ETE 87
ETHEL LINGERIE
EVA
EVA B.BITZER LINGERIE DE LUX
EWA BIEN
FANTASIE
FASHY
FAUVE
FELICE ART COUTURE
FEM BLU
FERAUD PARIS
FERIADO NACIONAL
FIANETA
FLEUR OF ENGLAND
FOAH, FLOWER OF AN HOUR
FRANK DANDY
FREYA
FURSTENBERG
GARANCE
GARÇON FRANÇAIS
GARY
GATTINA
GINO LAPIS
GOSSARD
GOSSIP
GOTTEX
GRAZIA’LLIANI
HACKETT
HANKY PANKY
HARLOW & FOX
HAUTE-PRESSION
HOBIE
HUIT
I LOVE MY BIKINI
I.D. SARRIERI
ILARIA VITAGLIANO
IMEC
INDIE SOUL
INES DE LA FRESSANGE
INES KLIM
INFINITY LINGERIE
INTENSIFY®ME
INVISIBRA BY LAVALIA
IODUS
IORA LINGERIE
IRIS
JAIMIES
JANE WOOLRICH
JANINE ROBIN
JE SUIS BY RACHEL PAPPO
JODE LONDON
JOG SWIMWEAR
JOHNNY BRASCO
JOLIDON
JOY DE VILLARET
JUICY COUTURE
JULIET DUNN
KARMA BEACH
KIMINIS
KISS ME DEADLY
KS PARIS
LA BONNE ACCROCHE CINTRIPLEX
LA BLANCA
LA FABBRICA DEL LINO
LA FILLE D’O
LASCANA
LAURA ASHLEY
LAURA BEACH
LE CHAT
LE COMPTOIR DE LA PLAGE
LES JUPONS DE TESS
LIDEA
LIDEA NIGHT & LOUNGE
LILLY
LILLY ROSA
LIMONADA
LINEA SCARPA
LINGADORE
LINGERIE LA NOUVELLE
LIONELLA LINGERIE
LISE CHARMEL
LIVIA
LOLITA ANGELS
LORA GRIG
LOU
LOVE STORIES
LOVEDAY LONDON
LSPACE
LUDIQUE
LULI FAMA SWIMWEAR
LUNA DI SETA MILANO
MAAJI
MADAME MONTE-CARLO
MADAME SUPERTRASH
MADEMOISELLE AMELIA
MADIS
MAGIC
MAGISTRAL
MAISON CLOSE
MAISON LEJABY
MANHATTAN BEACHWEAR
MANUEL CANOVAS
MARA HOFFMAN
MARJOLAINE
MARYAN MEHLHORN
MATAHIVA
MAX HOLLIDAY
MAYA HANSEN
MELISSA ODABASH
MENG
MIMI HOLLIDAY
MINERVA
MIRACLESUIT
MIRACLESUIT SHAPEWEAR
MLLE BIP-BIP
MORA MORA
MORGAN
MORPHO + LUNA
MOUILLÉ
MURMUR
N@T MEN
NAÏLA
NANETTE LEPORE
NATURANA
NATURANA EXKLUSIV
NICHOLE DE CARLE LONDON
NICOLE OLIVIER
NIGHTDREAMS BY BORIS BÜTEFÜR
NO GOSSIP
O’MOI BY HOMEWEAR CONCEPT
OCEAN BLUE
OCEAN WEAR
ÒKUN BEACHWEAR
OLIVIA VON HALLE
OLYMPIA
ONDADEMAR
OPERA
PAIN DE SUCRE
PALADINI
PALOMA CASILE
PANACHE
PANACHE SPORT
PANACHE SWIM
PAOLITA
PARAH
PARFAIT
PASSO JAZZ
PEPITA
PHAX
PIERRE MANTOUX
PILYQ
PINK MOON
PISTOL PANTIES
PJ LUXE
PJ SALVAGE
PLETIX
PLIÉ
PLUTO
PONCHOBIKINI
POP&PINK
PRELUDE
PROFILE
PROFILE BLUSH
RAFFAELA D’ANGELO
REBECCA SWIMWEAR
REDPOINT
RITRATTI MILANO
ROCHAS
ROCHAS HOMME
ROIDAL
ROSAPOIS
ROSCH CREATIVE CULTURE
ROSE & PETAL
RUBI & CUBE
SABINE DE BRUMES
SAHA
SASSA
SAVE THE QUEEN ! SUN
SCULPTRESSE
SCUOLA NATICA ITALIANA
SEAFOLLY AUSTRALIA
SERMIJA
SHAN
SHAN HOMME
SHELL BELLE COUTURE
SHERBET DESIGN
SHIKKA
SIEBI’S
SIMONE HERRERA
SIMONE PERELE
SLENDERELLA
SOLAR
SOLOBLU - ITALIAN BEACH COUTURE
SOLUDOS
SONIA LUXURY BEACHWEAR
SORAYA
SOWAY
SOYELLE
SU
SUGGEST BY PAIN DE SUCRE
SUMARIE
SUNFLAIR
SUNMARIN
TAIS TOI JALOUX
TASHIA LONDON
TATÀ
THAPELO
THE BIKINI LAB
TOUCHE
TRINA TURK
TWIN-SET SIMONA BARBIERI
ULTRA INTERNATIONAL
V.O.V.A
VACANZE ITALIANE
VAL D’AZUR
VALCUVIA LINGERIE
VALERY
VANILLA NIGHT&DAY
VANITY FAIR
VANNINA VESPERINI
VELVETTE MADE IN FRANCE
VENERA ARAPU
VEVI
VICTOR ODIL
W BRAND FACTORY
WACOAL
WATERCULT
WESTBAY
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YSÉ
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