Retail Advertising Rate Book 2016

T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
Retail
Advertising
Rate Book 2016
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
Retail Advertising Rate Book 2016
R A T E S
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E F F E C T I V E
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Page
The San Diego Union-Tribune Offices.........................................2
Community and National Memberships......................................2
Who's Who at The San Diego Union-Tribune..............................3
Commission and Terms of Payment............................................4
• Policy..................................................................................4
Print Portfolio.................................................................................5
Retail Dollar-Volume Agreements...............................................6
Full-Run Frequency Program .....................................................7
Print Zones
• Zone Discount.....................................................................8
• Zone Zip Code/Communities...............................................8
• Zone Zip Code/Communities Map.......................................9
Ad Specs
• Mechanical Measurements...............................................10
• ROP Minimum Depth Requirements..................................10
• DIgital Ad Guidelines.........................................................10
Color Rates
• ROP Color Rates...............................................................11
• Zone Color Rates..............................................................11
• Retail Group Rates............................................................11
Deadlines
• Display Deadlines.............................................................12
Preprint Products
• General Preprint Products.................................................14
• General Preprint Guidelines...............................................14
• General Preprint Rates......................................................15
• U-T Notes.........................................................................16
J A N U A R Y
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2 0 1 6
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Page
Special Sections
• Special News Pages & Sections........................................17
• SanDiegoUnionTribune.com..............................................17
• Special Sections Calendar................................................17
Special Classifications
• Directories........................................................................18
• Shopping Center Rates.....................................................18
• Guaranteed Positions........................................................18
• Entertainment / Night & Day.............................................18
• Legal Rates.......................................................................18
• Non-Profit Rates...............................................................18
• Political and Advocacy Rates.............................................18
• Preprinted Paper Bags......................................................18
• Preprinted Polybags..........................................................18
• Product Samples..............................................................18
• Religious Rates.................................................................18
• Restaurants......................................................................19
• Sunday Comics.................................................................19
• Fly Sheet..........................................................................19
• Spadea.............................................................................19
• Gatefold............................................................................19
• Hoy Advertising Rates.......................................................20
• DiscoverSD.......................................................................21
• Vida Latina San Diego Advertising Rates...........................22
Customer Services
• Market Research..............................................................23
• Creative Services..............................................................23
• Dispatch Services.............................................................23
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2016
san Diego office
san diego - mission valley
Street address
The San Diego Union-Tribune
350 Camino de la Reina
San Diego, CA 92108-3090
phone numbers
M-F 8:30 a.m. to 5:30 p.m.
Phone: 619-299-3131
FAX:
619-260-5002
p.0. box
The San Diego Union-Tribune
P.O. Box 120191
San Diego, CA 92112-0191
the San Diego union-tribune Community and national memberships
• Advertising Club of San Diego
• National Association of Hispanic Newspapers (NAHP)
• Alliance of Audited Media
• National City Chamber of Commerce
• American Advertising Federation (AAF)
• National Newspaper Network (NNN)
• Audit Bureau of Circulation (AAM)
• New Car Dealers Association (NCDA)
• Better Business Bureau (BBB)
• Newspaper Special Section Network (NSSN)
• Building Industry Association (BIA)
• North County Professionals Association
• California Funeral Directors Association
• North San Diego County Association of Realtors (NSDCAR)
• California Newspaper Advertising Executives Association (CNAEA)
• Point Loma Ocean Beach Real Estate Association (PLOBRA)
• California Newspaper Publishers Association (CNPA)
• San Diego Association of Health Care Recruiters
• California Restaurant Association San Diego County
• San Diego Association of Realtors (SDAR)
• Chula Vista Chamber of Commerce
• San Diego County Apartment Association (SDCAA)
• Coronado Chamber of Commerce
• San Diego Direct Marketing Association
• Coronado Real Estate Association (CREA)
• Smart-Circ of America
• Fair Housing Council
• Society for Human Resource Management
• Funeral Directors Association
• South San Diego Economic Development Council
• Greater San Diego Chamber of Commerce
• Sunday Magazine Bureau
• International Newspaper Marketing Association (INMA)
• Tribune Media Services, Inc.
• Metro Comics
• Western Classified Advertising Association (WCAA)
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2016
Who’s Who at the san diego union-tribune
senior leadership
Tim Ryan
Jeff Light
President of Tribune Publishing
Publisher and Editor-in-Chief
Mark Ficarra
Paul Ingegneri
Senior VP, Advertising
VP, Advertising
619-293-1110
[email protected]
619-293-1112
[email protected]
Sr. Director, National Strategic Advertising_ ______________Rita Jurczyk
619-293-1424 | [email protected]
VP/Marketing & Strategic Initiatives_____________________ Robert York
619-293-2208 | [email protected]
Director, Digital Sales_________________________________Zack Watson
619-293-1946 | [email protected]
Sr. Director, Financial Analysis_ _______________________Betty Symons
619-293-1421 | [email protected]
Sales Manager, Retail Advertising - Central________________John Fields
619-293-2547 | [email protected]
Sales Manager, Retail Advertising,
South_ _________________________________________ Markey Daniels
619-293-1562 | [email protected]
Sales Manager, Automotive___________________________ Cliff Chandler
619-293-1536 | [email protected]
Sales Manager, Retail Advertising North_ ________________ Carla Royter
760-529-4818 | [email protected]
Classified/Recruitment Sales Manager___________________ Diane Lucas
619-718-5037 | [email protected]
Community Relations Marketing Manager_________________ Traci Hong
619-293-2415 | [email protected]
Sales Manager, Real Estate
Howard Kurtz
619-293-1431 | [email protected]
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Commission & Terms of Payment
Our retail rates are non-commissionable. However, for your convenience, you may submit a written request to have your ads placed
through your advertising agency at the commissionable retail rate.
You can establish billing directly with your agency, but keep in mind that the advertiser is ultimately responsible for payment of all
invoices. When we accept advertising on a credit basis, payment is due according to the terms on the invoice. Cash discounts are not
available.
Policy
The retail rates apply if you sell goods or services through one or more retail outlets that you own and operate within San Diego,
Imperial, Orange, Riverside counties or Mexico (Ensenada North). Retail rates don’t apply to any ads that fit in the General or Classified
category. The classification of all advertising will be determined by the publisher.
1. Position orders: We will attempt to place advertisements in line with your preference, but as advertising positions are not
guaranteed, we can make no adjustments if and when a position request is not fulfilled. We cannot accept advertising orders which
direct an ad to be omitted if not run in a special position or on a designated page.
2. Display advertising set to resemble news content will be labeled “ADVERTISEMENT.”
3. Liability for errors: The San Diego Union-Tribune is liable for errors in advertisements only when it fails to correct errors plainly
marked by the advertiser on the proof and returned to the office by the designated proof-return deadline. Our liability then shall be
limited to the actual cost of the portion of the advertisement occupied by the error.
4. Solid reverses must be screened to 80% tone if they occupy more than 30% of the entire ad (on ads 6‑column-inches or larger).
5. The San Diego Union-Tribune reserves the right to reject any advertising.
6. The San Diego Union-Tribune reserves the right to revise its advertising rates at any time upon 30 days written notice. Advertising
agreements accepted are subject to this reservation.
7. The advertiser may cancel his or her advertising agreement without an adjustment charge on the date the new or higher rates
become effective, provided written notice of such a cancellation is given to Union-Tribune Publishing Co. before said date.
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print portfolio
Display Advertising
Business Profile
Classifieds
Creative Ad Positions
Custom Directories/Guides
Front Page Ads
Premium Ad Positions
ROP Advertising
The San Diego Union-Tribune
Zone Advertising
Retail Advertising
Custom Prints & Glossies
Early Sunday
U-T Notes
Print Plus/Preprints & Inserts
Sunday’s Best
Spadea/Gatefolds
TMC
Toppers/Polybags
The San Diego Union-Tribune: Published seven days a week.
Adjudication: The San Diego Union-Tribune. Court Decree 169895. Est. 1868
Editorial
Daily Sections
Business
Local
Sports
Weekly Sections
Arts + Culture/Travel
Discover SD
Food
Health
Home
Military
New Homes
Night & Day
Real Estate
RPM
SD In Depth
Weekend
Wheels
Magazines
Dining Magazine
Eldercare Magazine Nonprofit Magazine
Hispanic Advertising
Hoy SD
Hoy Fin De Semana Mexico
Vida Latina
Special Sections
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2016
Retail Dollar-volume agreements
The more you run, the more you save! Take advantage of these rates with a signed agreement.
FULL
Mon-Wed Thur-SatSunPreprint
Non-AgreementSchedule
$254.00 $288.00 $346.00
A
Net Annual Dollar-Volume Agreement
$2,500
$205.70 $227.75 $269.70 A
$5,000
$192.05 $212.70 $252.50 A
$7,500
$173.00 $191.55 $226.80 A
$15,000
$160.35 $177.55 $210.70 B
$25,000
$154.10 $170.65 $202.60 B
$50,000
$148.95 $164.95 $196.35 B
$100,000
$145.50 $161.10 $191.80 C
$175,000
$142.60 $157.80 $187.85 C
$275,000
$135.85 $150.60 $179.60 C
$400,000
$132.10 $146.35 $174.50
C
Full-Run Frequency Program
You qualify for our frequency discount program when your ad
runs multiple times in the same calendar week (Sun. through Sat.).
Discount:
• 1st ad - regular price
• 2nd ad - 20% discount
• 3rd ad - 30% discount
• 4th & subsequent ads - 40% discount
Qualifiers:
• 6" minimum ad-size required.
• The same ad, without art or copy changes, must run the
entire week.
• Ads running on Sunday are always full price.
• Discount opportunities also apply to color costs.
METRO
South+EAST
Mon-Wed Thur-SatSunPreprint
Non-Agreement
Schedule
$191.00 $216.00 $260.00
A
Net Annual Dollar-Volume Agreement
$2,500
$154.30 $170.85 $202.30 A
$5,000
$144.05 $159.55 $189.40 A
$7,500
$129.75 $143.70 $170.10 A
$15,000
$120.30 $133.20 $158.05 B
$25,000
$115.60 $128.00 $151.95 B
$50,000
$111.75 $123.75 $147.30 B
$100,000
$109.15 $120.85 $143.85 C
$175,000
$106.95 $118.35 $140.90 C
$275,000
$101.90 $112.95 $134.70 C
$400,000
$99.10 $109.80 $130.90
C
ThurPreprint
Non-AgreementSchedule
$92.00 A
Net Annual Dollar-Volume Agreement
$2,500
$68.55 A
$5,000
$65.70 A
$7,500
$64.20 A
$15,000
$59.60 B
$25,000
$57.30 B
$50,000
$54.10 B
$100,000
$51.70 C
$175,000
$49.65 C
$275,000
$48.40 C
$400,000
$47.15 C
NORTH COASTAL & INLAND+sw RIVERSIDE
NORTH COASTAL OR INLAND+sw RIVERSIDE
Mon-Wed Thur-SatSunPreprint
Non-Agreement Schedule
$127.00 $144.00 $173.00
A
Net Annual Dollar-Volume Agreement
$2,500
$102.85 $113.90 $134.85 A
$5,000
$96.05 $106.35 $126.25 A
$7,500
$86.50 $95.80 $113.40 A
$15,000
$80.20 $88.80 $105.35 B
$25,000
$77.05 $85.35 $101.30 B
$50,000
$74.50 $82.50 $98.20 B
$100,000
$72.75 $80.55 $95.90 C
$175,000
$71.30 $78.90 $93.95 C
$275,000
$67.95 $75.30 $89.80 C
$400,000
$66.05 $73.20 $87.25 C
Mon-Wed Thur-SatSunPreprint
Non-AgreementSchedule
$89.00 $87.00 $104.00
A
Net Annual Dollar-Volume Agreement
$2,500
$72.00 $79.75 $80.95 A
$5,000
$67.25 $74.45 $75.75 A
$7,500
$60.55 $67.10 $68.05 A
$15,000
$56.15 $62.20 $63.25 B
$25,000
$53.95 $59.75 $70.95 B
$50,000
$52.15 $57.75 $68.75 B
$100,000
$50.95 $56.40 $67.15 C
$175,000
$49.95 $55.25 $65.80 C
$275,000
$47.60 $52.75 $62.90 C
$400,000
$46.25 $51.25 $61.10
C
The following items apply to both Dollar-Volume & Frequency Agreements:
1. M
iscellaneous charges do not count toward the Dollar-Volume Agreement (i.e., velox charges, printing charges, postage charges, solo-mail charges,
transportation charges, split-run charges, surcharges, etc.).
2. D
ollar-Volume contract advertisers have the opportunity to earn lower rates as expenditures increase. Lower rates will apply as levels above signed
agreement are achieved.
3. Frequency agreement insertions are based on the calendar week.
4. B
onus/Premium Day Distribution: Certain days are designated as Bonus/Premium Circulation Days, when Sunday subscribers receive our product.
On these dates, Sunday preprint quantities, Sunday ROP and color rates will apply.
Bonus/Premium Days: January 15, February 6, 12, 28, March 20, April 28, May 27, 30, July 1, 29, September 2, October 7, 21, November 11, 24, 25,
December 23, 30.
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Full-Run Frequency Program
You qualify for our frequency discount program
when your ad runs in the same calendar week
multiple times (Sunday through Saturday.)
1st ad
regular price
2nd ad
20% discount
3rd ad
30% discount
4th and subsequent ads
40% discount
Qualifiers:
• 6-inch minimum ad-size required.
• The same ad, without art or copy changes,
must run the entire week.
• Ads running on Sunday are always full price.
• Discount opportunities also apply to color costs.
Bonus/Premium Day Distribution:
Certain days are designated as Bonus/Premium Circulation
Days, when Sunday subscribers receive our product. On these
dates, Sunday preprint quantities, Sunday ROP and color rates
will apply.
Bonus/Premium Days: January 15, February 6, 12, 28, March
20, April 28, May 27, 30, July 1, 29, September 2, October 7,
21,November 11, 24, 25, December 23, 30.
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print zones
With zone sections, you can target your advertising to the area of
the county most important to your business.
Zone Pick-Up: Reach more people, more often
Choose from these options:
1. Pick up your full-run ad in one or two of The San Diego Union-Tribune’s five zones within the same
calendar week.
2. Run your zone ad twice in one zone in the same week.
3. Pick up one zone ad into another zone within the same week. Full-zone ads can be picked up into
North Coastal or Inland at a 50% discount. Coastal and Inland zones cannot be picked up into each
other at a discount. With any option, you save 50% off your least expensive ad(s) picked up.
50%
discount
North Zone Special:
Purchase the entire North, North Coastal or North Inland zone.
Zone Group Rate:
Special zone promotions may qualify for the zone group rate. See your account manager for details.
Zone Shopping Center Rate: Shopping centers and their merchants qualify for the $7,500 Yearly Dollar-Volume Discount
Agreement rates when participating in pre-approved center-wide promotions.
Zone Zip Code/CommunitY
Metro
91948 Mount Laguna
91917 Dulzura
91901Alpine
85364Yuma
92227Brawley
92231Calexico
92233Calipatria
92243 El Centro
92249Heber
92250HoltVille
92251 Imperial
92257Niland
92259Ocotillo
92281Westmorland
91932 Imperial Beach
92037 La Jolla
92101Downtown
92102 Golden Hill
92103Hillcrest
92104 North Park
92105 City Heights
92106 Point Loma
92107 Ocean Beach
92108 Mission Valley
92109 Pacific Beach
92110 Old Town
92111 Linda Vista
92113 Logan Heights
92114Encanto
92115 College Grove
92116 Normal Heights
92117Clairemont
92118Coronado
92119 San Carlos - Metro
92120 Del Cerro
92121 Sorrento Valley
92122 University City
92123 Serra Mesa
92124Tierrasanta
92126 Mira Mesa
92131 Scripps Ranch
92014 Del Mar
92130 Carmel Valley
92127 Rancho Bernardo
92128 Rancho Bernardo
92129 Rancho Penasquitos
92064Poway
92152 Naval Ocean Ctr.
92140MCRD
92155 Amphibious Base
92136 Naval Station
92134 Naval Hospital
92145 MCAS Miramar
92067 Rancho Santa Fe
92091 Rancho Santa Fe
92086 Warner Springs
92004 Borrego Springs
92036Julian
92065Ramona
92066Ranchita
92070 Santa Ysabel
92071Santee
91950 National City
91902Bonita
91910 Chula Vista
91911 Chula Vista
91913 Chula Vista
91914 Chula Vista
91915 Chula Vista
92139 Paradise Hills
92154 Otay Mesa
92173 San Ysidro
91901Alpine
91905Boulevard
91906Campo
91916Descanso
91931Guatay
91934Jacumba
91935Jamul
91941 La Mesa
91942 La Mesa
91945 Lemon Grove
91962 Pine Valley
91963Potrero
91977 Spring Valley
91978 Spring Valley
91980Tecate
92019 El Cajon
92020 El Cajon
92021 El Cajon
92040Lakeside
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North - Inland+SW Riverside
92003Bonsall
92025Escondido
92026Escondido
92027Escondido
92028Fallbrook
92029Escondido
92059Pala
92061 Pauma Valley
92069 San Marcos
92078 San Marcos
92096 San Marcos
92082 Valley Center
92530 Lake Elsinore
92532 Lake Elsinore
92543Hemet
92544Hemet
92545Hemet
92548Homeland
92562Murrieta
92563Murrieta
92570Perris
92571Perris
92582 San Jacinto
92583 San Jacinto
92584Menifee
92585 Sun City
92586 Sun City
92587Canyon/Quail
92590Temecula
92591Temecula
92592Temecula
92595Wildomar
92596Winchester
92883Corona
North - Coastal
92075 Solana Beach
92007 Cardiff by the Sea
92008Carlsbad
92009Carlsbad
92010Carlsbad
92011Carlsbad
92024Encinitas
92054Oceanside
92056Oceanside
92057Oceanside
92058Oceanside
92068 San Luis Rey
92081Vista
92083Vista
92084Vista
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Zone Zip cODE/cOMMUNITY map
Pa c
a
Oce
ific
n
U-T San Diego Zones
U-T San Diego Zips
U-T North County Coastal Zips
U-T North County Inland Zips
U-T San Diego East/South Zips
MEXICO
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AD SPECS
Mechanical Measurements
Digital AD GUIDELINES
STANDARD-PAGE COLUMN WIDTHS
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
Standard full page
1.53 inches
3.22 inches
4.92 inches
6.61 inches
8.31 inches
10 inches
6 columns wide x 21.5 inches
Guidelines to produce and send digital ads are available online
at: www.utads.com. Prior to submitting any ads to The San
Diego Union-Tribune, please call your account manager for
space reservation and to receive an SDUT ad number for
each ad.
■ Delivering Materials
There are a variety of ways to deliver ads to
The San Diego Union-Tribune.
Send your ads online via AdDesk
AdDesk is a free service that allows you to send us your
advertising material via the Internet. Contact your account
manager for details.
DOUBLE-TRUCK COLUMN WIDTHS
(Layout and print sizes. Includes 1" gutter)
10 column
11 columns
12 columns
17.61 inches
19.30 inches
21 inches
■ Mechanical Specifications
• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if
they occupy more than 30% of the ad on ads 10 column
inches or larger.
For more information go online at: www.utads.com
BUTTED FACING PAGES GUIDELINES:
4, 5 or 6 columns with a minimum of 10 1⁄2"
TABLOID PAGE COLUMN-WIDTHS
1 column
2 columns
3 columns
4 columns
5 columns
Tabloid full-page (6 columns)
Tabloid double-truck (includes 1.44" gutter)
1.53 Inches
3.22 Inches
4.92 Inches
6.61 Inches
8.31 Inches
10" x 10"
21" x 10"
• Maximum total screen density is 220%, includes Under
Color Removal (UCR) with only one solid. Two secondary
colors should not exceed 70%; 80% for any single color not
intended to print solid.
• Reverse type is acceptable, but should not be less than
14-point sans serif.
• Overprint type only into areas having tint values of 30% or
less. When black type is on a screened or color background,
the type should overprint without a knockout.
• Questions regarding color advertising specifications contact
your account manager.
HOY SD COLUMN WIDTHS
(A Spanish-language publication)
Use standard page column-widths.
ROP Minimum Depth Requirements
1 column x 1 inch
2 columns x 1 inch
3 columns x 3 inches
4 columns x 4 inches
5 columns x 7 inches
6 columns x 7 inches
6 columns x 4 inches
(Financial section only)
NOTE: Standard-page ads beyond the depth of 20" will be
billed at the full-page depth of 21.5".
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cOLOR RATES
ROP Color Rates
Increase your sales with color.
One color & black
Two colors & black
Three colors & black
DailySunday
$1,585 $2,470
$2,920
$1,955
$3,055
$3,540
Flat charges for color are in addition to the space charges at the
applicable black and white rates. Such charges cover color ads
from 1 column inch to a full page. Double trucks with color on
both pages carry a color charge for each page.
■ Color Frequency Discounts for Full-Run Ads
Enjoy colorful savings. By agreement; for color surcharges only.
Yearly Agreement
Discount
10 color ads
25 color ads
50 color ads
75 color ads
5%
7%
10%
12%
Zone Color Rates
One color and black
Metro Zone
South+East Zone
North - Coastal & Inland+SW Riverside Zones
North - Coastal OR Inland+SW Riverside Zone
Full color
Metro Zone
South+East Zone
North - Coastal & Inland+SW Riverside Zones
North - Coastal OR Inland+SW Riverside Zone
DailySunday
$1,190
$735
$795
$560
$1,470
n/a
$980
$690
DailySunday
$2,190
$1,220
$1,460
$1,025
$2,655
n/a
$1,770
$1,240
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DEADLINES
Black & White, Spot, & full Color Display Deadlines
To ensure you get the best possible results with your ad, please adhere to these deadlines:
Sunday only
Section
TRAVEL
THE ARTS/ENT.
REAL ESTATE MAIN NEWS
CLASSIFIED
BOOK REVIEWS
TV WEEK
NORTH ZONE
Publication
Day
Sun.
Sun.
Sun.
Sun.
Sun.
Sun.
Sun.
Sun.
Ads Requiring Special
Creative Deadline
Noon Mon.
Noon Tues.
4 p.m. Wed.
Noon Thurs.
Noon Thurs.
Noon *Wed.
**Noon Thurs.
Noon Wed.
Space-Reservation
Deadline
Noon Mon.
Noon Mon.
Noon Wed.
4 p.m. Thurs.
4 p.m. Tues.
Noon Mon.
**4 p.m. Thurs.
4 p.m. Wed.
Proof-Return
Deadline
Noon Wed.
Noon Wed.
Noon Fri.
Noon Fri.
Noon Fri.
Noon Wed.
**4 p.m. Fri.
5 p.m. Thurs.
Monday through Saturday
Publication
Section
Day
ANY
Mon.
ANY
Tues.
HEALTH
Tues.
ANY
Wed.
FOOD
Wed.
ANY
Thurs.
NIGHT&DAY, DiscoverSD
Thurs.
ANY
Fri.
ANY
Sat.
North, CENTRAL, SOUTH + EAST ZONE
Thur.
NEW HOMES
Sat.
HOY SD
Sat.
VIDA LATINA*
Sat.
Ads Requiring Special
Creative Deadline
Noon Thurs.
Noon Thurs.
Noon Thurs.
Noon Fri.
10 a.m. Thurs.
Noon Mon.
Noon Mon.
Noon Tues.
Noon Wed.
Noon Mon.
4 p.m. Mon.
4 p.m. Fri.
Space-Reservation
Deadline
4 p.m. Thurs.
4 p.m. Thurs.
4 p.m. Wed.
4 p.m. Fri.
11a.m. Thurs.
4 p.m. Mon.
Noon Fri.
4 p.m. Tues.
4 p.m. Wed.
4 p.m. Mon.
4p.m. *Mon.
4 p.m. Fri.
Noon Wed.
Proof-Return
Deadline
4 p.m. Fri.
3 p.m. Fri.
5 p.m. Fri.
3 p.m. Mon.
5 p.m. Mon.
3 p.m. Tues.
4 p.m. Tues.
3 p.m. Thurs.
Noon Fri.
4 p.m. Tues.
4 p.m. Thurs.
Noon. Tues.
Noon Fri.
*Denotes one week prior to publication date.
**Denotes two weeks prior to publication date.
— 12 —
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
PREPRINT PRODUCTS
GENERAL PREPRINT Products
DELIVERY INSTRUCTIONS:
2-page Broadsheet Wrap
LCV (Local Community Values) - TMC Wrap
50# Flysheet U-TMC non-subscriber package on Fridays. Ask
your account manager for more information.
Food Wrap
Available on Wednesday.
Toppers
Top the daily home-delivered newspaper with your insert.
Minimum quantity: 50,000. Contact your account manager for
rates, availability, zones and deadlines.
Print Plus & Single sheet P&D
Let The San Diego Union-Tribune help you design and print
your inserts. Contact your account manager for information
regarding available paper stocks, colors, rates and deadlines.
U-T NoTES
For The San Diego Union-Tribune, Sunday’s Best, HOY SD,
U-TMC and HOY FDS Mexico distribution, ship material to:
CCN:
5091 4th Street
Irwindale, CA 91706
Hours: Monday-Friday 6 a.m. – 3 p.m.
Must call for appointment: 626-472-5222
PACKING INSTRUCTIONS:
• All publications should be packaged seperately.
• The skid flag must indicate the publication
and publication date.
• Preprints should be stacked (in turns of 200 or more)
on standard 3-1/2-ft. x 4-ft. skids.
• Each skid should weigh less than 2,000 lbs.
• Sections should be brick stacked (interlocking) and
strapped on all four sides.
MISCELLANEOUS
• Each page of preprints that’s made to look like news content
must have the word “Advertisement” at the top of the page.
• If you would like to get product samples in the hands of your
customers, just ask your account manager.
• Die-cut inserts, metal or plastic objects placed on an insert
and oddly shaped pieces must be submitted in advance for
approval.
• Inserts must not include postal indicia.
Available Monday - Sunday
GENERAL Preprint Guidelines
■ Retail Preprint Guidelines
Preprints available Wednesday through Sunday
(Monday/Tuesday require approval).
BILLING: Preprint distribution cost will be applied toward your
display advertising agreement.
SPECIFICATIONS:
Sizes: Minimum size: 5" x 7"
Single Sheets: Two-sided piece, unfolded
*Maximum size: 11" x 11" (for larger sizes, prior approval
required)
Paper Stock:
• Single sheet:
70# bond offset (.005)
100# coated (.005)
• Four-page tabloid: 30# stock minimum
Preprints not meeting minimum specifications may be subject
to additional handling charges.
Material Deadlines:
Sunday in-paper distribution:................................10 days prior
Daily in-paper distribution:....................... 8 days prior by 3 pm
U-TMC distribution:.................................. 8 days prior by 3 pm
Mexico distribution:.................................. 8 days prior by noon
— 13 —
PR41060
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
2 0 1 5 R E TA I L A D V E R T I S I N G • U - T S A N D I E G O
Retail Preprint Rates
Daily and Sunday Preprints
(Inserted in The San Diego UnionTribune Sunday’s Best (Sunday),
Local Community Values TMC
(Friday). Wednesday through
Sunday, you can send your preprints to the entire county, to specific ZIP codes, or sub-ZIP codes
(MTZ). Ask your account manager
for details.
For preprints with more pages than
listed above, add the following per
cpm for schedule indicated:
Schedule A) +$5.00 per 2 tab pgs.,
+$10.00 per 2 standard pgs.
Schedule B) +$4.00 per 2 tab pgs.,
+$8.00 per 2 standard pgs.
Schedule C) +$3.00 per 2 tab pgs.,
+$6.00 per 2 standard pgs.
Minimum quantity: Purchase of
10,000 per version; 30,000 per
version in Sunday’s paper. Ask
your account manager for specific
quantities.
COST PER THOUSAND
(CPM)(CPM)
OPEN
OPENAABBCC
DAILY SUNDAYDAILY SUNDAYDAILYSUNDAYDAILY SUNDAY
Single Sheet (2 pages)
$34.00 $36.00 $30.00 $32.00$29.00$31.00$28.00$30.00
Tab Pages Std. Pages
4
2
6
8
4
10
12
6
14
16
8
18
20
10
22
24
12
26
28
14
30
32
16
34
36
18
38
40
20
$37.00 $40.00$34.00$37.00$32.00$35.00
$39.00 $42.00$36.00$39.00$34.00$37.00
$49.00 $52.00$46.00$49.00$44.00$47.00
$57.00 $60.00$54.00$57.00$52.00$55.00
$60.00 $63.00$57.00$60.00$54.00$57.00
$64.00 $67.00$62.00$65.00$59.00$62.00
$68.00 $71.00$64.00$67.00$61.00$64.00
$72.00 $75.00$68.00$71.00$65.00$68.00
$75.00 $78.00$71.00$74.00$68.00$71.00
$80.00 $83.00$75.00$78.00$71.00$74.00
$83.50 $86.50$77.50$80.50$72.50$75.50
$88.50 $91.50$81.50$84.50$75.50$78.50
$93.50 $96.50$85.50$88.50$78.50$81.50
$98.50$101.50$89.50$92.50$81.50$84.50
$103.50$106.50$93.50$96.50$84.50$87.50
$108.50$111.50$97.50$100.50$87.50$90.50
$113.50 $116.50$101.50$104.50 $90.50 $93.50
$117.50 $120.50$104.50$107.50 $92.50 $95.50
$122.50 $125.50$108.50$111.50 $95.50 $98.50
Bonus/Premium Day Distribution:
Certain days are designated as Bonus/Premium Circulation Days, when Sunday subscribers receive our product. On these dates,
Sunday preprint quantities, Sunday ROP and color rates will apply.
Bonus/Premium Days: January 15, February 6, 12, 28, March 20, April 28, May 27, 30, July 1, 29, September 2, October 7, 21,
November 11, 24, 25, December 23, 30.
Full Run Preprint Distribution earns $1.00 CPM discount off the above rates
(excludes Single Sheets).
No distribution available on Monday or Tuesday.
■ MTZ Program
Micro Target Zones
You can send your preprints to specific sub-ZIP code areas of San Diego County. Available Friday, TMC and Thursday/Sunday to
subscribers. This program will enable you to better target your customers. Ask your account manager for details.
$7.65 net CPM surcharge.
■ Mexico Distribution
HOY FIN DE SEMANA
Residents of Mexico spend an estimated $4 billion each year in San Diego. Tap into that buying power of Mexico: Every Friday, we
deliver your inserts to 100,000 homes in Tijuana and 30,000 homes in Mexicali, where residents look forward to seeing “Hoy Fin
De Semana.” Since 90% of them shop in San Diego once a month or more, they find the advertisements extremely useful.
Tijuana
Single Sheet:
All other inserts:
Mexicali
$43.00 cpm
$78.00 cpm
Single Sheet:
All other inserts:
$45.00 cpm
$80.00 cpm
ROP opportunities are also available in HOY FDS Mexico. (see pg. 20)
— 14 —
PR41060
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
U-T Notes
■ Make your message highly visible
U-T Notes are the easy, eye-catching way to make your ad stick out and have an impact. They can be delivered on all homedelivered papers on targeted days to the ZIP codes of your choice. They appear on the cover of The San Diego Union-Tribune,
and on Hoy SD (Spanish publication) front cover for Saturday delivery and select feature sections. Contact your sales representative for further information.
Cost includes design, manufacturing, shipping and application to
newspaper.
Minimums: Monday-Saturday 10,000; Sunday 30,000.
Thanksgiving Day/Main News must be full run distribution
Size: 3" x 3". Orders of 10,000 require a primary and a secondary delivery date.
Deadline: Space & copy reservation is 19 days prior to run date.
Conditions: U-T Notes require a signed contract and are subject
to all The San Diego Union-Tribune advertising terms and
conditions. Check with your sales representative.
Cancellation policy: Any U-T Note order cancelled after deadline
is subject to a 50% fee. For delivery only U-T Notes, consult your
sales representative for exact specifications.
*4 Colors are spot colors; *4 Process are CMYK full color.
**Bonus/Premium Days: January 15, February 6, 12, 28, March
20, April 28, May 27, 30, July 1, 29, September 2, October 7, 21,
November 11, 24, 25, December 23, 30.
■ High-Impact Premium Products: Booklets, magnets, versa
cards and scratch & play also available. Contact sales representative
for custom rate quote.
Net Rates
Volume
Thousands
1-3 Times
10,000
25,000
75,000
150,000
200,000
300,000
■
SDUT Main News/Hoy SD
1-2 Colors
CPM 3 Colors
CPM ■
3"x 3" size
4 Colors
CPM 4 Process
CPM
$61
$58
$56
$54
$51
$49
$65
$62
$60
$58
$55
$52
$68
$66
$64
$62
$59
$56
$77
$74
$71
$68
$64
$61
$57
$54
$52
$50
$48
$45
$61
$58
$56
$54
$51
$49
$64
$61
$59
$58
$55
$52
$72
$69
$66
$63
$59
$56
$54
$51
$49
$47
$46
$43
$ 6.00
$58
$55
$53
$51
$48
$45
$ 6.00
$61
$58
$56
$54
$52
$49
$ 6.00
$68
$65
$62
$60
$56
$53
$ 6.00
4-11 Times
10,000
25,000
75,000
150,000
200,000
300,000
12+ Times
10,000
25,000
75,000
150,000
200,000
300,000
Backside
*4 Colors are spot colors, 4 Process are CMYK full color.
— 15 —
PR41060
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
SPECIAL SECTIONS
Special News Pages & Sections
Main News
Local
Business
Sports
Classifieds
Weather Page
Health
Food
Night&Day (entertainment tab)
DiscoverSD
Central Zone
North Zones (coastal and inland)
South + East Zone
Home & Garden
RPM Automotive (full run and north zone)
Wheels (full run and north zone)
Comics (color)
New Homes
Real Estate/Rentals
Dialogue/Book Review
Parade
Arts & Culture/Travel
SD In Depth
Weddings
SPECIAL SECTIONS calendar
DAY OF WEEK
Daily & Sunday
Daily & Sunday
Daily & Sunday
Daily & Sunday
Daily & Sunday
Daily & Sunday
Tuesday
Wednesday
Thursday
Thursday
Thursday
Thurs., Sat. & Sun.
Thurs.
Saturday
Friday
Saturday
Sunday
Saturday
Sunday
Sunday
Sunday
Sunday
Sunday
Sunday
January
August
Farmers Insurance Invitational
SD Best Winners Community Scholars
February
September
March
Chargers/NFL Preview Summer Camps 1 Colleg Prep Spring Arts Preview October
April
Medicare Section Padres - Major League
Eldercare Directory Baseball Preview Kids News Day Latino Champs Awards (SDUT) Election Preview-Voter's Guide
Latino Champs Awards (Enlace) Summer Camps 2 November
San Diego’s Best Ballot (Nom’s) Dining Guide Successful Aging Top Workplaces Summer Camps Affordable Care Act Open Enrollment
May
Non-Profit Guide
Gloss Dining Guide Holiday Gift Guide America’s Finest City Summer Guide SANDIEGOUNIONTRIBUNE.com
December
SanDiegoUnionTribune.com by The San Diego UnionTribune is an award-winning news, entertainment and
classifieds Website that attracts young, affluent, educated
consumers from San Diego County and across the United
States.
June
Those Who Made A Difference San Diego Int’l Auto Show July
Del Mar Races The site offers up-to-the-minute breaking news from
San Diego and the World. Our Entertainment Guide,
Careers, Real Estate, and Auto listings round out the
offerings, making SanDiegoUnionTribune.com the definitive
online resource for San Diego County Residents.
Comic Con SanDiegoUnionTribune.com currently receives almost 20
million page views and almost 4 million unique visitors each
month making The San Diego Union-Tribune the #1 local
resource for web advertisement. For more information contact
your account manager.
*Most feature editions will also publish on
SanDiegoUnionTribune.com.
See your account manager for details.
Schedule subject to change.
— 16 —
PR41060
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
SPECIAL classifications
Directories
Non-Profit RateS
ELIGIBILITY REQUIREMENTS: Non-profit rates are reserved
for bonafide non-profit organizations. To establish eligibility, the
organization must make a written request to the advertising
manager, describing the nature of the organization and the
function to be advertised. Please include the government
approved form for non-profit status.
If you have questions regarding Perfect Wedding, Business
& Professional Services or Religious Services Directories,
please call Diane Lucas at 619-718-5037. For Home Services
Directories, call 619-293-2569.
■ Business & Professional Services Directory
Runs the 1st & 3rd Tuesday of each month.
■ Religious Services Directory
Local non-profit rate
Mon-WedThur-Sat Sunday
Cost Per Column Inch
$160.35
$177.55
$209.55
Runs every Thursday
Shopping Center Rates
Political and Advocacy Rates
Mon-WedThur-Sat Sunday
Cost per column inch
$173.00
$191.50
Federal and state regulations apply to political and advocacy
advertisements. The words “Paid Political Advertisement” will
appear directly above each ad on every other column, in
agate-size type. Pre-payment is required for your ad using the
non-commissionable daily rate of $151.20 Mon.-Wed.,
$167.45 Thur.-Sat., and $206.30 Sunday. Federal, State & PAC
advertising qualifies for special National Rate. Call 619-293-1438
$226.00
These are full-run shopping center rates
Guaranteed Positions
Know exactly where your ad will run. Contact your account
manager for more information on guaranteed positions.
Preprinted Paper Bags
■ Page A-2
Rates for the paper bag are based on the open rate or your
Dollar-Volume Discount Agreement rate and are determined by
the size of the bag. Please submit a sample to your account
manager for a price quote.
By reservation only. Commissionable premium: add $25 per
column inch Thursday through Sunday. Add $10 per column inch
Monday through Wednesday. Check for availability of sizes and
guidelines.
Preprinted PolyBags
■ Box score page in Sports
Daily (6 col. x 1").
Single retail advertiser distribution rate
■ Comics/Spadeas/Fly Sheets/Gatefolds
Cost Per Thousand
See page 19 for complete descriptions.
Daily
Sunday
$67.00
$73.00
Product Samples
Entertainment / Night&Day
Since product samples may vary greatly in size and weight,
please contact your account manager or call 619-293-1573 for a
price quote.
On Thursdays, the entertainment section is in a stand-alone tabloid format called Night & Day.
Legal Rates
Religious Rates
Rates apply to legal format only — classified 10-column width.
Positioning is within the Classifieds section. Classified display
deadlines apply to both single and multi-column advertising.
Rates are per line, per day.
Open rate
Daily
Sunday
Cost Per Line
Local Open
$3.19
$4.22
Cost Per Line
National Open
$4.05
$5.25
— 17 —
Religious Services Directory
Thursday
Cost Per Column Inch
$201.30
Local Religious Rate
Mon-WedThur-Sat Sunday
Cost Per Column Inch
$129.80
$142.25
$168.60
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
2 0 1 5 R E TA I L A D V E R T I S I N G • U - T S A N D I E G O
Restaurants
If you wish to place a restaurant advertisement in San Diego’s
premier vehicle for restaurants and reviews, contact your
account manager or Markey Daniels at (619) 293-14562 for
rates and details.
Sunday Comics
The Sunday Comics are one of the newspaper’s best-read
sections. Additional charges will be imposed on ads cancelled
with less than three weeks’ notice. Advanced deadlines apply.
Fly Sheet
This free-standing, full-page sheet is inserted in the Comics
so it jumps out at readers as they turn the page. Ad space is
available on both sides. Please call your account manager for
rates and details.
Spadea
Make your advertising front page news! Unique opportunity to
wrap a full-colored 3-page broadsheet around a section of the
newspaper. Call your account manager for details.
SIZE: 387 column inches
PREFERRED MATERIAL: Progressive repro proofs. 85-to‑100line screens. For full-color material: film negatives, right-reading
emulsion-side down. Matte finish. Background screens should
not exceed 25%, if type is intended to overprint. Please provide
color proofs if possible.
GATEFOLD
It’s an attached, two-sided, 3 column x 21.5” extension of the
page that folds out from the right side of the Comics. Contact
your account manager for availability and rates.
PREFERRED MATERIAL: Same as for a spadea.
— 18 —
PR41060
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
HOY SD
Weekly Spanish-language publication
■ Hoy SD Retail Rates
Cost Per Col. Inchpreprint(CPM) single
ROP Ratesschedulesheet rates
Non-Agreement$58.34
$2,500
$49.76
$5,000
$44.62
15,000
$42.90
$25,000
$37.75
$100,000
$36.04
$175,000 $34.32
$275,000 $32.60
A
A
A
A
B
B
C
C
Space reservation: Noon, Mon., 11 days prior to distribution date
Proof return/Camera-ready deadline: Noon, Tues., 10 days prior
to distribution date. Distribution: Every Friday
$33.00
$29.00
$29.00
$29.00
$28.00
$28.00
$27.00
$27.00
■ Hoy SD Charity/Non-Profit Rate
Non-profit rates are reserved for organizations with government
approved non-profit status.
Cost Per Column Inch
■ Hoy SD Ad Dimensions
STANDARD-PAGE COLUMN WIDTHS
Contract levels not shown above qualify for the next smallest commitment level.
■ Pick-up Rates
Repeat your Union-Tribune ad in Enlace within 10 days at your
agreement rate or a 30% discount on the Enlace Open Rate,
whichever is lower. The 30% discount also applies to color charges.
■ ROP Color Rates
One Color
Two Colors
Four Colors
10 column
11 columns
12 columns
Enlace provides professional Spanish-language advertising layout
and design, including translations, at no additional cost.
6-Page Tab
$55.50
$53.50
$50.50
8-Page Tab
$60.50
$57.50
$51.50
10-Page Tab
$69.50
$67.50
$60.50
12-Page Tab
$73.50
$71.50
$63.50
16-Page Tab
$82.00
$80.00
$71.00
20-Page Tab
$90.00
$88.00
$80.00
■ Cancellations
Display Ads: 12:00 noon PST, Monday prior to publication.
■ Delivering Materials
There are a variety of ways to deliver ads to the U-T San Diego.
AdDesk is a free service that allows you to send us your advertising material via the Internet. Contact your account manager for
details.
■ Mechanical Specifications
Extend your reach into 100,000 Tijuana homes and 30,000 homes
in Mexicali with Hoy FDS – entertainment-oriented features, local
stories and listings for movies, live music, art and family events in
San Diego and Tijuana
ROP Ads
$25 per column inch
17.61 inches
19.30 inches
21.00 inches
Space reservation deadline is Monday at noon, 5 working days
prior to publication date. Holidays requiring earlier deadlines
include: New Year’s Day, Memorial Day, 4th of July, Labor Day,
Thanksgiving and Christmas.
Standard = 2 X tab page count (i.e. 6-page standard = 12-page
tab). For preprint with more pages than listed above, add the
following per cpm for schedule indicated.
Schedule A) +$5 per 2 tab pages
Schedule B) +$4 per 2 tab pages
Schedule C) +$3 per 2 tab pages
■ Hoy FDS Mexico
1.53 inches
3.22 inches
4.92 inches
6.61 inches
8.31 inches
10 inches
6 columns wide x 10 inches
■ Deadlines
■ Hoy SD Preprint Rates
(Cost Per Thousand)
A Schedule B Schedule C Schedule
$53.50$51.50$48.50
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
Standard full page
DOUBLE-TRUCK COLUMN WIDTHS
(Layout and print sizes. Includes 1" gutter)
$442.00
$650.00
$747.50
4-Page Tab
$19.25
• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if they
occupy more than 30% of the ad on ads 10 column inches or
larger.
For more information go online at: www.utads.com
• Maximum total screen density is 220%, includes Under Color
Removal (UCR) with only one solid. Two secondary colors
should not exceed 70%; 80% for any single color not intended
to print solid.
• Reverse type is acceptable, but should not be less than
14-point sans serif.
• Overprint type only into areas having tint values of 30% or less.
When black type is on a screened or color background, the type
should overprint without a knockout.
• Questions regarding color advertising specifications contact
your account manager.
— 19 —
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
DiscoverSD Street Edition gives local entertainment-goers a quick look at wide variety of the week’s
upcoming events, including our experts’ picks, from movies and music, to theater, family events, recreation and more.
Distribution: 40,000 (Single Copy Only)
“STREET” EDITION STAND ALONE RATE
All Prices include Full Color.
Size
1X
6x
13x
26x
52x
Full-Page $1410.00 $1320.00 $1290.00$1260.00 $1230.00
Page Buster $1058.00 $990.00 $968.00$945.00 $923.00
1/2 Page
$705.00 $660.00 $645.00$630.00 $615.00
1/4 Page
$353.00 $330.00 $323.00$315.00 $308.00
1/8 Page
$176.00 $165.00 $161.00$158.00 $154.00
Digital AD GUIDELINES
Guidelines to produce and send digital ads are available online
at: www.utads.com. Prior to submitting any ads to The San
Diego Union-Tribune, please call your account manager for
space reservation and to receive an SDUT ad number for
each ad.
■ Delivering Materials
There are a variety of ways to deliver ads to
DiscoverSD.
Send your ads online via AdDesk
AdDesk is a free service that allows you to send us your
advertising material via the Internet. Contact your account
manager for details.
All rates are net.
■ Deadlines
New Ads..............................................FRIDAY at 12 PM
New ads space reservation and copy for the following week’s
publication.
■ Mechanical Specifications
• 85- through 100-line screen required.
• Screened area should be between 20% and 80%.
• Please note that there is a 35% dot gain on press.
• Reverses: Solid reverses must be screened to 80% tone if
they occupy more than 30% of the ad on ads 10 column
inches or larger.
For more information go online at: www.utads.com
Pick up with Changes..................MONDAY at 4 PM
Changes to active client’s due to account representative.
Camera Ready Art.........................MONDAY at 4 PM
Please refer to Mechanical Specifications.
■ Ad Placement
• Maximum total screen density is 220%, includes Under
Color Removal (UCR) with only one solid. Two secondary
colors should not exceed 70%; 80% for any single color not
intended to print solid.
• Reverse type is acceptable, but should not be less than
14-point sans serif.
• Overprint type only into areas having tint values of 30% or
less. When black type is on a screened or color background,
the type should overprint without a knockout.
• Questions regarding color advertising specifications contact
your account manager.
Specific placement of advertising is available on a first come, first
serve basis. A 20% premium will be added to the cost of the advertisement. The premium will be refunded in the event that the placement request cannot be fulfilled. Minimum size requirement
for special ad placement is 1/2 page.
■ Mechanical Specifications
Advertising design and layout is provided to display advertisers
at no extra charge. DiscoverSD discourages the uses of “reverses”
and “screens,” as it is impossible to guarantee their print quality.
■ Payment Policy
All accounts are subject to credit approval. Unless previously
approved by the Publisher, all accounts require payment in
advance at any time for any advertisement. Agency accounts
may be delayed until prepayment is made or signed contract
and credit application is received from responsible party by
DiscoverSD.
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AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
Vida Latina San Diego is an exciting and vibrant Spanish-language entertainment and lifestyle publication targeting every member of
the family from moms and dads to grandparents and children. This weekly tabloid is delivered Fridays to more than 750 retail locations
in southern San Diego County. Content includes articles and photography from all types of entertainment including the movies and local
events to television listings.
Distribution: 30,000 (Single Copy Only)
Display Ad Rates
All Prices include Full Color.
Size
Open
6x
13x
26x
Full-Page $770.00 $670.00 $620.00$570.00
1/2 Page
$555.00 $455.00 $405.00$355.00
1/4 Page
$400.00 $300.00 $260.00$220.00
1/8 Page
$295.00 $195.00 $165.00$135.00
All rates are net.
■ Vida Latina Ad Dimensions
Mechanical Specifications
Modular Size
52x
$520.00
$290.00
$180.00
$105.00
Full-Page
Double Truck
1/2 Horizontal
1/2 Vertical
1/4
1/6 Horizontal
1/8
Full-Page Ad Rates
All Prices include Full Color.
Back Cover $2,500.00
Inside Front Cover$1,200.00
Inside Back Cover$1,000.00
Width
Height
10 inches
10 inches
21 inches
10 inches
4.92 inches
4.92 inches
8.31 inches
3.22 inches
10 inches
5 inches
10 inches
5 inches
2 inches
3.75 inches
■ ADVERTISEMENT & SERVICES (ANUNCIOS & SERVICIOS)
■ Deadlines (7 days prior to publication date)
Modular Size
Width
Height
Price
Single Size Ad
Double Size Ad
4.917 inches
4.917 inches
1.5 inches
3 inches
$30.00
$60.00
New Ads....................................Wednesday at 12 PM
New ads space reservation and copy for the following week’s
publication.
■ Client provided ads
Camera ready ads that meet the following requirements
will be accepted by Vida Latina San Diego. They may be
sent electronically via e-mail, ad drop or placed on
our FTP site. Please ask your account representative for
full instructions.
Pick up with Changes............ Thursday at 12 PM
Changes to active client’s due to account representative.
Camera Ready Art........................... FRIday at 5 PM
Please refer to Mechanical Specifications.
Requirements for camera ready
■ Ad Placement
• Ads must be produced to specific ad sizes
(i.e. 1/4v,1/8h)
• Newsprint: 180 DPI Gloss: 300 DPI
• Mac files
• File format: EPS, PDF, TIF, JPG
• Color images: CMYK
• Fonts outlined or embedded to file
• Files sent via e-mail, or FTP at: ftp.vidalatinasd.com
Specific placement of advertising is available on a first come, first
serve basis. A 20% premium will be added to the cost of the advertisement. The premium will be refunded in the event that the placement request cannot be fulfilled. Minimum size requirement
for special ad placement is 1/2 page.
■ Mechanical Specifications
Advertising design and layout is provided to display advertisers
at no extra charge. Vida Latina discourages the uses of “reverses”
and “screens,” as it is impossible to guarantee their print quality.
■ Payment Policy
preprints
Minimum insert size5” x 7”
Maximum insert size11” x 11”
Space reservation: 12 pm, Monday, 10 days prior to distribution
date. Material deadline: 12 pm, Thursday, 7 days prior to
distribution date. Distribution minimum order is full run distribution
of 30,000. Distribution: Every Friday. For rates please contact your
account manager.
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All accounts are subject to credit approval. Unless previously
approved by the Publisher, all accounts require payment in
advance at any time for any advertisement. Agency accounts
may be delayed until prepayment is made or signed contract
and credit application is received from responsible party by Vida
Latina San Diego.
AW46153
T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K
2016
Customer services
The San Diego Union-Tribune is in partnership for your success by providing you with the following services:
Market research
• Competitive Tracking
Analysts utilize strategic advertising intelligence pertaining to
advertisers and their competitors, as well as other local market
print, online and broadcast media properties. Monitored
information includes local ad occurrences, ad expenditures and
competitive advertising providing you with valuable insights to
help refine your media buy and grow your business.
The San Diego Union Tribune’s Research group is eager to help
you plan your media buy. In addition to our extensive research
databases, we offer our out-of-town advertisers a complete
local perspective of the San Diego market. Ask your account
manager for ways the research group can help you develop a
strong media buy in San Diego.
• Scarborough
This reach and frequency software package measures the
effectiveness of your media mix against specific target groups
and consumer buying habits. This is an excellent resource
when evaluating your media buys in terms of reach, frequency,
gross impressions, cost-per-point, and GRPs.
THE SAN DIEGO UNION-TRIBUNE Research Tools
Here are some of the powerful research tools we offer to assist
in making your media buy more effective:
• Database Marketing
We offer specialized assistance with geographic trade area
analysis and database consulting services. This service is
extremely helpful when planning your marketing program.
• Media-Mix Analysis
We can prepare a detailed look at the reach and frequency of
your current media schedule using Scarborough research. For
example, if you’re trying to reach San Diego’s Hispanic market,
as your partner in success, we would recommend a media
mix of The San Diego Union-Tribune and the top local radio
stations to reach Hispanics. As a result, your advertising
benefits from the strengths of each media and you could reach
a higher Hispanic population percentage.
• Targeting by ZIP Code, Sub ZIP or Household Level
You tell us the demographics for the market you wish to
reach and we’ll find the highest concentration of that market
segment. We can also identify your customer based on lifestyle
characteristics.
• Geographic Analysis
Our research team can provide reporting and/or visual guides
to show you where your potential and viable target areas lay.
We also provide local industry competitive assessments
including location mapping analyses.
•Customary Proprietary Research
With the help of customized surveys, research panels, etc. our
research team can analyze the current and possible trends for
products, markets, and industries in the Greater San Diego
region. Having information and data from our specific area can
be truly beneficial to any business planning to invest in media
buys.
• PRIZM
Classifies every U.S. household into one of 66 consumer
segments based on the household's purchasing preferences.
PRIZM enables marketers to create a complex portrait of their
customers by answering their important questions:
• Who are my targets?
• What are they like?
• Where can I find them?
• How can I reach them?
• Research and Analysis of Media (RAM)
RAM is a unique research system that measures how
single advertisements, campaigns and articles are read and
understood. With our online research panel of SDUT readers,
RAM gives our research group the ability to analyze the
performance and effectiveness of any ad for our advertisers.
Creative Services
Create advertising campaigns that sell, with the help of our
artists and copywriters. Our Creative Services group has
partnered with many of our advertisers in developing
successful, award-winning campaigns. Call your account
manager for details.
DISPATCH services
When you need proofs or advertising materials picked up or
delivered, just call our Office Services department at
(619) 293-1680.
• Nielsen, Inc.
Nielsen provides our research team with national and local
geography based data (census/demos, market potential
indices, consumer expenditures), business data, as well as our
market's advertisers media spends and media shares.
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AW46153