Online Payments Market Guide 2013

Transcription

Online Payments Market Guide 2013
ONLINE PAYMENTS MARKET GUIDE 2013
INSIGHTS INTO THE GLOBAL ONLINE PAYMENTS MARKET
Building
Better Commerce
Fraud & Payments Professionals
Ecommerce Europe, the association representing companies selling
products and services online to consumers in Europe, strongly recommends this
guide as a rich, highly valuable source of business intelligence. A must read for
professionals in online payments and related topics.
Paul Alfing – Chair of the E-payments Committee – Ecommerce Europe
ONLINE PAYMENTS MARKET GUIDE 2013
INSIGHTS IN THE WORLDWIDE ONLINE PAYMENTS MARKET
Authors
Mirela Amariei
Tiberiu Avram
Ionela Barbuta
Sabina Dobrean
Mihaela Mihaila
Adriana Screpnic
RELEASE | VERSION 1.0 | NOVEMBER 2013 | COPYRIGHT © THE PAYPERS BV | ALL RIGHTS RESERVED
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ONLINE PAYMENTS MARKET GUIDE 2013
INTRODUCTION
Introduction
You are reading the Online Payments Market Guide 2013, an
In Part 1, Nicolas Vedrenne, Managing Director with the MRC,
up-to-date reference source for online payment service provider -
a leading non-profit global trade association that represents
related information at global level. This guide is published once a
payments and fraud professionals from major global brands, speaks
year by The Paypers, the leading independent source of news and
about payments as a business strategy, with a particular focus on
analyses for professionals in the payment industry.
key insights into what e-commerce payments professionals will see
in 2014.
This fourth edition of the Online Payments Market Guide is putting
together a comprehensive overview of the global e-payments
Paul Alfing, the Chair of the E-payments Committee of Ecommerce
ecosystem, mapping out ongoing developments, success stories
Europe, the European umbrella organisation for webshops,
and industry players in the market. Voices from all across the online
discusses the way the concept 'access to the account' will boost
payments ecosystem, including stakeholders, payments services
innovation in the payments landscape, while Thaer Sabri, CEO of
providers, payment gateways, technology companies, merchants,
the Electronic Money Association, highlights the current regulatory
processors, acquirers as well as top industry experts have exposed
challenges in the payments industry.
their vision on the main developments in the online payments
space or shared their experiences with online payments services
Part 2 of the Online Payments Market Guide is a section dedicated
implementations.
to thought leadership contributions and initiatives in the field of
online financial services, featuring various contextual approaches
Within a context where new players, technologies, business models
for online transactions, as presented by key industry players,
and rivalries emerge every day, the Online Payments Market
including Computop (A Look at the Various E-commerce and
Guide 2013 developed by The Paypers aims to serve a twofold
Payment Trends), Kalixa (The Way We Pay Needs to Catch Up with
purpose. On the one hand, it aims to provide an arena where voices
the Way We Shop), Digital River (Cross-Border Commerce Goes
from all across the industry can expose their vision, discuss trends
Glocal: Understanding your Local Customer) and Paymentwall
and developments, business models and revenue opportunities,
(International payments - 9 Ways Your Company Can Go Global on
and argue the case for what they consider to be the way forward
a Local Scale).
in online financial services. On the other hand, the guide aims to be
a comprehensive source of information for industry professionals,
Given the fact that the number of payment methods in the PSP‘s
allowing them to gain access to a rich, all-in-one reference material
portfolio is most important to large merchants, who rank it as one
relevant for the online financial services ecosystem and features
of the most important factor that determines their choice of a PSP,
both thought leadership articles and actual business cases
we expect the latter to maintain their focus on alternative payment
providing information as well as food for thought.
methods as part of their business portfolio. In order to illustrate the
importance of such methods, we have dedicated a special section
The Online Payments Market Guide 2013 features a three-
to this topic, with contributions from Trustly (Online banking will
part structure, with Part 1 dedicated to insights from industry
win the mobile payments race - with added convenience), Paymill
stake­­holders and associations involved in the online payments
(The Future of Payments), Acceptemail (Making SEPA Direct Debits
ecosystem.
Work Online: E-mandates as Real SEPA Innovation) and Give.it
(A New Transaction Model for Gift-Giving on the Internet).
INTRODUCTION
ONLINE PAYMENTS MARKET GUIDE 2013
Also featured is an article by Shikko Nijland, managing partner at
However, we should keep in mind that merchants assess the value
international consultancy firm Innopay, who discusses the impli­
of an alternative payment mechanism in the number of customers it
cations of the 'Access to the Payment Account' along the lines of
can attract, as well as the repeat transactions and loyal customers.
merchants' top priorities.
Furthermore, although generally pitched as a safer option for online
payments than credit cards, alternative payment methods can also
Part 2 also includes exclusive contributions from Worldline (Online
become easy target for fraudsters.
Payments in Motion - The Reinvention of Payments), DataCash
(Boosting Conversion Rates Online), Adyen (Payments 3.0: How
The Online Payments Market Guide 2013 is a great means to stay
technology disrupted the payments industry), Moduslink (More Than
informed and keep up to date with the latest industry perspectives,
Just Payments – Financial Complexity in a Multi-Channel World),
trends and developments, a highly useful document that should
Wirecard (New Consumer Behavior: Shopping in All Channels) and
be kept at hand at all times. Finally, this document has been put
Payvision (Global Acquiring - Business Drivers & Opportunities in
together with the utmost care. If you discover that, despite our
Cross-Border E-commerce), among others.
efforts, it features information that is unclear or erroneous, we very
much appreciate your feedback.
Part 3 presents in-depth company profiles mapping out key
players in the global online payments space, including processors,
Adriana Screpnic,
acquirers and alternative payment methods. Also, an enhanced
Editor-in-Chief, The Paypers
online company profiles database with advanced search functio­
nality complements the PDF version of the Guide, allowing readers
unprecedented access to and visibility into the global PSP alter­
native payments market.
The glossary will assist you in understanding many of the terms
used in this guide. Since this is an on-going project that will definitely
evolve, the glossary will also continue to grow.
It is no longer a secret that e-commerce can grow at a faster rate
if e-payments are made more widely available, but simply relying
on credit cards to make all purchases online is not enough.
Therefore, one must ponder on the merchant readiness to also
integrate alternative payment systems with their own business.
The increasing number of such payment options, combined with
unpopular fees associated with standard credit card processing,
has prompted businesses to turn to alternative payment solutions.
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ONLINE PAYMENTS MARKET GUIDE 2013
TABLE OF CONTENTS
Table of contents
2Introduction
5
VOICE OF THE INDUSTRY SECTION
6
Payments as Business Strategy for 2014 | Nicolas Vedrenne, Managing Director – Europe, MRC
8
To Boost Innovation in Payments Landscape: Access to Account | Paul Alfing, Chair of the E-payments Committee, Ecommerce Europe
10
Current Regulatory Challenges in the Payments Industry | Thaer Sabri, Chief Executive, Electronic Money Association
12
THOUGHT LEADERSHIP SECTION
14
Kalixa | The Way We Pay Needs to Catch Up with the Way We Shop
16
Exclusive interview with Ralf Gladis | Co-Founder & CEO Computop
18
Digital River | Cross-Border Commerce Goes Glocal: Understanding Your Local Customer
20
Paymentwall | International Payments - 9 Ways Your Company Can Go Global on a Local Scale
24
Trustly | Online Banking Will Win the Mobile Payments Race - With Added Convenience
26
Paymill | The Future of Payments
28
AcceptEmail | Making SEPA Direct Debits Work Online: E-mandates as Real SEPA Innovation
30
Give.it | A New Transaction Model for Gift-Giving on the Internet
32
Innopay | Access to the Payment Account and Why Merchants Should Enter Proactively
36
Worldline | Online Payment in Motion: The Reinvention of Payment
40
DataCash | Boosting Conversion Rates Online
44
Adyen | Payments 3.0: How Technology Disrupted the Payments Industry
48
ModusLink | More Than Just Payments – Financial Complexity in a Multi-Channel World
50
Edgar Dunn | Payments in a Multichannel Environment
54
Wirecard | New Consumer Behaviour: Shopping in All Channels
58
The Paypers | E-commerce – a Cross-border Approach
60
Payvision | Global Acquiring - Business Drivers & Opportunities in Cross-Border E-commerce
64
Web2Asia | Expanding Internationally: How to Avoid Failure in China E-commerce
68
Timelex | Processing Customer Payment Data: Effective Marketing Tool…but Legally Permitted?
74
COMPANY PROFILES
VOICE
OF THE
INDUSTRY
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ONLINE PAYMENTS MARKET GUIDE 2013
VOICE OF THE INDUSTRY
Building
Better Commerce
MRC
Fraud & Payments Professionals
Payments as Business Strategy for 2014
Being at the forefront of global payments is critical for e-commerce
This growth will be lead by more cross-collaboration with internal
professionals. That’s why at the MRC, a leading non-profit
marketing and finance teams and companies will be forced to
global trade association that represents payments and fraud
consider new business models that best fit their company’s
professionals from major global brands, we are constantly
payments profile, in order to remain competitive in the global
working with our members to identify what they see as the biggest
market. Cash on delivery (COD), offline payments and open
challenges and opportunities in the payments industry. With a
invoice will be part of companies’ international expansion strategy.
membership that encompasses retail, luxury goods, digital goods,
Other key points to note include the following:
travel, subscription services and much more, our merchants bring
both an informed and diverse perspective to the table. Here are
• P ayments specific to mobile (sms, carrier billing, etc.) are on
just a few insights into what we believe e-commerce payments
the rise with both a unique and dynamic approach to the rest of
professionals will see in 2014.
alternative payments;
• D igital wallet wars continue this year with major operators
Streamlined processes
launching local programs to test their solutions in the market;
Internally, data analysis, big-data and data visualization will drive
• Multi-channel strategy refinement and the barrier between online
the growth of such techniques as statistical modeling or machine
and offline payments will continue to be an ongoing trend for
learning , helping to create new tools to analyze the performance
retailers
of payments systems. Leading brands are working tirelessly on
what they call payment mix analytics, or analyzing and delivering
Increased focus on compliance
a dynamic selection of payment methods. The goal is not to
We strongly encourage payments professionals to build ongoing
just drive more gross sales but also to reduce risk and most
working relationships with their legal teams to help streamline the
importantly to maximize net revenue. Tokenization (card-on-file)
compliance processes. Create allies that can help with RFI/RFP’s
and offering customers their most preferred payment method,
as you look for new external vendors. Legal can also help ensure
whilst ensuring adoption, is another key trend this year that will
that you abide by regulations specific to international regions
carry over into 2014.
where you accept payments.
Rapid & steady growth
If your company operates in Europe then you must be SEPA (Single
The payments space continues to grow at more of a rapid pace
Euro Payments Area) compliant by February 2014. Finance teams
every day. New merchant and PSP start-ups are emerging
will also have to make sure they use the new IBAN (International
overnight, helping to change the traditional models and create
Bank Account Number) formats and standards, as mandated by
new tools and techniques to streamline the payments process.
SEPA.
Alternative payments and personalizing checkout usability for
each market with a focus on increasing conversions will be a hot
Virtual currencies such as Bitcoin or credits such as Facebook
topic for all payments professionals in 2014.
credits or miles will be a trending topic when speaking about
compliance and money laundering regulations.
VOICE OF THE INDUSTRY
ONLINE PAYMENTS MARKET GUIDE 2013
Nicolas Vedrenne, Managing Director – Europe, MRC
Finally, continued professional development and education is
critical for payments professionals. Here at the MRC, we bring
merchants together four times a year for face-to-face education
and networking. We also host more than 70 webinars annually
and produce a series of white papers and issue brief with timely
and relevant content. Growing yourself professionally and meeting
others in the industry is the best way to give you tools to streamline
your payments process and increase your revenue.
ABOUT THE ORGANISATION: THE MRC IS THE
FOREMOST GLOBAL ORGANIZATION THAT FULLY
SUPPORTS AND PROMOTES OPERATIONAL
EXCELLENCE FOR FRAUD, SECURITY, RISK
AND PAYMENTS PROFESSIONALS WITHIN
ECOMMERCE. MEMBERSHIP INCLUDES NEARLY
400 OF THE WORLD’S MOST PROMINENT
MERCHANTS AND MORE THAN 50 CATEGORY
LEADING SOLUTION PROVIDERS. MRC
M E M B E R S R E P O RT 4 5 % L E S S R E V E N U E
LOSS DUE TO FRAUD THAN NON-MEMBERS,
EXPERIENCE MORE THAN 50% LESS MANUAL
REVIEWS AND BOAST 50% LESS FRAUD
RELATED CHARGEBACKS.
ABOUT THE AUTHOR: WITH A MASTER FROM
PA R I S B U S I N E S S S C H O O L ( E S G PA R I S ) ,
NICOLAS VEDRENNE DEVELOPED ITS CAREER
IN FRANCE, UK, LATIN AMERICA AND SPAIN
WITH SOCIÉTÉ GÉNÉRALE, SEMA GROUP AND
MONEXT, SPECIALIZING IN PAYMENT SYSTEMS,
FRAUD PREVENTION, RISK MANAGEMENT
AND CREDIT BUREAUX. IN 1999, HE TOOK
THE RESPONSIBILITY OF SEVERAL EXPERIAN
BUSINESSES AS PRESIDENT HISPANO AMERICA
AND CEO SPAIN.
www.merchantriskcouncil.org
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ONLINE PAYMENTS MARKET GUIDE 2013
VOICE OF THE INDUSTRY
Ecommerce Europe
To Boost Innovation in Payments
Landscape: Access to Account
The ability to access the necessary account information will help
innovative players offer cheaper, more efficient services and make
full use of technological advances in e-payments. Third-party
On 24 July 2013, the European Commission has published the
payment providers (TPPs) registered under the PSD will be able
long-awaited proposals on the payments market in Europe,
to initiate payment transactions on the part of consumers (i.e.
consisting of a revised Payment Services Directive (PSD2) and
banks have to allow them access to payment infrastructures) as
a Regulation on multilateral interchange fees (MIF). PSD2 is
long as the consumer gives prior consent and TPP fulfils security
supposed to update the first Payment Services Directive which
requirements. The adoption of these proposals would go a long
stems from 2007 and was (and is) meant to increase pan-European
way towards making SEPA a reality for cards and mobile payments
competition in the payments industry, including non-bank service
whilst creating more transparency and competition in the Single
providers. The package is broadly welcomed by merchants and
Market. It would also remove excessive costs for retailers and
Ecommerce Europe has high expectations of the concept ‘access
give them the freedom to choose new, cost-effective models,
to the account’ by the inclusion of third-party payment providers
providing a boost to innovation. These savings will be passed on
within the PSD and enabling third-party providers to initiate
to consumers through better services and overall prices. The real
payments. The opening of payments markets to new entrants will
cost of payments will also be more transparent and the consumer
significantly improve competition and stimulate innovation in the
will have a wider choice of payment method, particularly online.
European payment landscape.
The overall result will be to stimulate economic growth and help
revive the economy as a whole.
PDS2 for innovation
Reform of the regulatory landscape for payments is urgently
Do the TPPs meet the best payment mix?
needed to help European consumers take advantage of the
Web merchants determine their optimal payment mix based on
opportunities offered by the Single Euro Payments Area and rapid
three criteria: reach, conversion and cost. Reach is defined as
technological developments. The proposed legislation will help
the number of potential buyers that have access to the mix of
Europe’s payments market to embrace innovation, so benefitting
payment methods. The total reach of a merchant’s payment mix
businesses and consumers and allowing innovative European
determines whether an interested visitor is a potential customer.
companies to take the lead in developing new payment models.
The conversion determines the probability of that potential
A new development that merchants have high expectations of is
customer becoming an actual customer: it determines business
the concept dubbed by the European Central Bank ‘access to the
revenue, inter alia. Finally, the fair cost of the payment partially
account’. The idea of banks opening up their payment accounts
affects the profitability of that customer. The cost of payments is
for third parties to get information or initiate payments is inspiring
among the merchants’ most important concerns, but only after
and can boost innovation. Access by third parties could enable
both reach and conversion are satisfied. In their search for reach,
non-bank payment service providers to provide information
merchants are better equipped to increase the number of payment
services and initiate payments outside the context of today’s
methods they offer than consumers are willing to increase the
schemes through an arrangement that appears similar as an ‘API’.
number of payment methods they use. Especially in cross-border
A situation where new payment products can be established by
e-commerce, merchants need to offer more payment methods to
individual entrepreneurs and payment service providers that
guarantee reach. Having numerous efficient payment solutions,
deliver e-payment initiation services, can accelerate product
with large consumer reach, will be in the interest of both online
development and foster competition.
retailers and consumers.
VOICE OF THE INDUSTRY
ONLINE PAYMENTS MARKET GUIDE 2013
Paul Alfing, Chair of the E-payments Committee, Ecommerce Europe
Third party payment providers (TPPs) offering payment initiation
Either way, Ecommerce Europe foresees that PSD2 hold many
services or account information platforms are introduced and
positive things to boost innovation for cross-border e-commerce.
regulated within PSD2. These so-called 'payment initiation
services' login to online banking environments of the consumer on
behalf of the consumer to check if funds are available or if a person
is of legal age. These services were unregulated under PSD1
and were seen as operating in a ‘grey area’ of PSD1 although
they have known immense growth over the past years. It is very
much possible that new TPPs appear and offer (pan-European)
A B O U T T H E A S S O C I AT I O N : E C O M M E R C E
EUROPE IS THE ASSOCIATION REPRESENTING
COMPANIES SELLING PRODUCTS AND/OR
SERVICES ONLINE TO CONSUMERS IN EUROPE.
tailored services to merchants and consumers alike. Under PSD2
it is also probable that these TPPs will start to offer new ways of
identifying customers online, based on bank account information.
These new developments can bring positive features, but they
must always be contained in a clear regulatory framework, so
merchants and consumers can have a clear understanding of rules
and conditions. The regulatory and licensing regime of the revised
FOUNDED
BY
LEADING
N AT I O N A L
E-COMMERCE ASSOCIATIONS, ITS MISSION
I S T O A D VA N C E T H E I N T E R E S T S A N D
INFLUENCE OF E-COMMERCE IN EUROPE
T H R O U G H A D V O C A C Y, C O M M U N I C
­ AT I O N
AND NETWORKING.
PSD should be wide enough to assure the reliability and security
of third-party payment providers both for the consumers and the
merchant. Clear rules on liability should also be established.
THE GOALS OF ECOMMERCE EUROPE ARE:
1. ENHANCE THE SUCCESS OF THE EUROPEAN
B2C E-COMMERCE INDUSTRY;
Conclusion
To provide more choice of payment methods, there’s demand for
alternatives for cards that offer reach and conversion at fair cost.
TPPs will try to expand their reach across Europe with simple
standardized payment methods. PSD2 makes it possible for
any certified third party to get access to the information of any
payment account on behalf of the consumer. On the other hand,
banks might come up with their own pan-EU payment solutions
that either competes with other TPPs or cooperates with them.
And it remains to be seen whether a plethora of TPPs will pop up
2. P ROVIDE FOR A STRONG AND EFFECTIVE
REPRE­S ENTATION OF B2C E-COMMERCE
INDUS­TRY IN BRUSSELS;
3. ADVANCE THE INTEREST OF B2C E-COM­MERCE
INDUSTRY WITH RELEVANT STAKE­HOLDERS
AND INSTITUTIONS;
4. IN AN ENVIRONMENT WHERE E-COMMERCE
COMPANIES FEEL AT HOME;
5. W I T H N E W B R A N D R E C O G N I T I O N A N D
MEM­BER­SHIP ENGAGEMENT AT ALL LEVELS.
and create a fragmented market for payments in which consumers
and merchants cannot distinguish anymore between trustworthy
and fraudulent payment services. If a fragmented market becomes
reality, consumer trust in the e-commerce market could slip
away which would be detrimental to the continued growth of
e-commerce. For that, the introduction of this new ‘class’ of
payments should be accompanied by adequate communication
by the third parties developing the services and by the issuing
ABOUT THE AUTHOR: PAUL ALFING IS CHAIR OF
THE E-PAYMENTS COMMITTEE OF ECOMMERCE
EUROPE, THE ASSOCIATION REPRESENTING
4.000+ COMPANIES SELLING PRODUCTS AND/
OR SERVICES ONLINE TO CONSUMERS IN
EUROPE.
banks. We risk confusing the market if services are not positioned
properly.
www.ecommerce-europe.eu
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ONLINE PAYMENTS MARKET GUIDE 2013
VOICE OF THE INDUSTRY
EMA
Current Regulatory Challenges in the
Payments Industry
Our current work with respect to the Fourth Money Laundering
Directive in the EU is, amongst other things, focused on the
adoption of the newly issued FATF guidance for New Payment
When in the late 1990s a variety of electronic cash products came
Products and Services, the FATF guidance on Financial Inclusion,
into existence, European regulators introduced the Electronic
as well as the incorporation of the SDD regime as a practical
Money Directive. This Directive created a ‘narrow bank’ type of
approach to limiting risk while enabling access for a wide range
supervisory regime, where new issuers could set up electronic
of consumers. We continue to work closely with regulators, law
money institutions, recognised as a type of credit institution.
enforcement and government bodies to implement the legislation
These institutions had a smaller capital requirement and their
in a practical manner that meets supervisory objectives as well as
activities were confined to the issuing of e-money.
consumer and business needs.
A group of these issuers formed the Electronic Money Association
The Payment Services Directive and MIF Regulation
(EMA) in 2001 in order to coordinate their position in the dialogue
In July 2013, the European Commission published its proposed
that commenced with UK regulators on the implementation of
changes to the Payment Services Directive (PSD) and introduced
the Electronic Money Directive. This helped achieve a better
a draft regulation on multilateral interchange fees.
understanding of business needs and regulatory requirements,
as a result of which the UK regulatory regime came to present a
These initiatives reflect developments in the payments industry and
favourable environment for this new type of payment company.
in regulatory policy. The PSD introduces a new type of payment
Accordingly, many market players obtained their e-money license
service provider, called ‘third party payment service provider,’
in the UK.
who may either be an aggregator of payment services data or
an intermediary enabling payments to be made from payment
Over the years, EMA has become the platform for other innovative
accounts. The latter service, known as ‘payment initiation service,’
licensed institutions as well, such as payment institutions,
will typically enable payments from a consumer’s bank account
payment schemes and banks issuing e-money. These companies
to the bank account of a merchant without the PSP itself being
are active in more than 30 countries and process almost 1.5 billion
party to the payment. The revised PSD also provides for changes
transactions per year.
to the scope of regulation and introduces a number of IT security
related provisions that specify greater detail in a number of areas
The Fourth Money Laundering Directive
that were previously left to firms. A notable provision relates to use
One of our activities is to establish industry guidelines that clarify
of two-factor authentication for online payments. The PSD also
how the regulatory requirements on money laundering can be
includes provisions on reporting of security incidents, as well as
met. A key development, for example, was the adoption of a
periodic reporting obligations.
Simplified Due Diligence (SDD) regime, which the UK government
subsequently approved. This regime postpones the due diligence
The regulation of interchange fees will impact directly on cost
for e-money products until a threshold has been reached or until
and income and require a reconsideration of business models. All
the risk merits early due diligence. This approach, which has also
these topics have our attention, as they may impact the operations
been adopted in the Third Money Laundering Directive, removes
and procedures of the industry.
barriers to the adoption of the new e-money products.
VOICE OF THE INDUSTRY
ONLINE PAYMENTS MARKET GUIDE 2013
Thaer Sabri, Chief Executive, Electronic Money Association
The Electronic Money Directive
In 2014, the Electronic Money Directive will be evaluated and a
revision can be expected. The EMA will of course be contributing
to this process, which will involve the evaluation of the prudential
and passport regime.
Passporting is an important subject area for the EMA; whereas
banks usually set up branches, electronic money issuers
commonly use distributors to place e-money in the hands of
consumers, thereby offering their services on a cross-border basis
and without a local presence. This means the industry requires
European rather than local regulation.
The EMA tracks and monitors the implementation of directives and
regulations in the different European member states. We use the
information to assist our members in their cross-border operations
and to provide precise feedback to regulators on the effect of
their regulations on the market. As a part of our monitoring we
have also developed a fraud typology and remain alert to new
developments.
ABOUT THE ASSOCIATION: THE ELECTRONIC
MONEY ASSOCIATION (EMA) IS THE EUROPEAN
TRADE BODY REPRESENTING ELECTRONIC
MONEY ISSUERS, PAYMENT INSTITUTIONS
( P I S ) , B A N K S A N D PAY M E N T S C H E M E S .
Future developments
While the above developments certainly impact the development
of the industry, the deciding success factors remain commercial
in nature. In the last few years, the most successful innovations in
payments have been those that offer payments in new contexts,
those that offer access to customers who were previously
excluded, and those that form part of a new business or social
THE EMA ACTS AS A FORUM FOR THE INDUSTRY,
EN­A BLING THE SHARING OF KNOW-HOW AND
THE DEVELOPMENT OF GOOD PRACTICE.
IT RE­PRE­SENTS ITS MEMBERS IN DISCUSSIONS
WITH THE GOVERNMENT, EU ORGANISATIONS,
CONSUMER BODIES AND OTHER INTERESTED
PARTIES.
interaction. In all cases, products succeed because they bring
benefits to all the participants in the value chain.
ABOUT THE AUTHOR: THAER SABRI IS THE
CHIEF EXECUTIVE OF THE ELECTRONIC MONEY
ASSOCIATION AND HAS WORKED FOR MORE
THAN 10 YEARS IN THE INDUSTRY. HE IS ALSO
THE FOUNDER OF FM LEGAL, A CONSULTANCY
THAT FOCUSES ON FINANCIAL REGULATION
OF ELECTRONIC MONEY, REMITTANCES AND
OTHER PAYMENTS.
www.e-ma.org
11
THOUGHT
LEADERSHIP
SECTION
CONTEXTUAL
APPROACHES
FOR ONLINE
TRANSACTIONS
14
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Kalixa Payments Group
The Way We Pay Needs to Catch Up with
the Way We Shop
Consumers are getting used to shopping wherever and whenever
they are. They are ‘showrooming’ (using their phones to make
price comparisons in-store and go elsewhere to pick up bargains).
Retail, media and transport have changed radically over the past
10 years. And yet payments have barely altered at all. But that’s
It’s clear that consumers and retailers are embracing new
all changing, says Kalixa’s Colin Swain, as new technologies and
shopping and personal finance concepts.
payment players finally transform the way we make transactions…
Payments in the slow lane
Innovation on the high street
Payments, for the most part, have barely changed in 50 years.
Many of the biggest high street names now recognise that they
Cash and traditional cards still dominate. According to the
must adopt some of the best of the new e-commerce technologies
Payments Council, the number of transactions using cash in Europe
to re-invent themselves. Initiatives such as introducing apps where
is expected to decline from 21 billion in 2012 to 14 billion in 2022.
consumers can browse a retailer’s full catalogue and the rise of
‘click and collect’ have allowed retailers to expand their reach.
In the second decade of the 21st century, cash doesn’t do much
It’s all about putting power back in the hands of the consumer.
to help users make their transactions ‘smarter’. It is expensive for
retailers in terms of time, materials, security and transportation
However, as retailers are evolving and introducing innovative new
and consumers are unknowingly footing the bill.
methods to drive customers in-store, payments simply aren’t
meeting this need.
Thankfully, some pioneers are changing this.
Rise of the micro-business
Payments pioneers
These innovations are necessary because ‘established’ retail
Perhaps the most well-known example is Starbucks, whose
is feeling the ‘heat’ from a new generation of agile web-based
QR-code based mobile payment app now accounts for 10% of all
businesses. According to the European Commission, more than
in-store payments in its venues. The app lets customers top up,
99% of all European businesses are, in fact, SMEs.
then pay with one scan of a QR code. But they can also earn gold
stars, find stores, keep track of purchases and find offers for free
There is no doubt technology is the key factor here, with websites
e-books and iTunes downloads.
like eBay making it easy to start from scratch and make money. In
its most recent filings, eBay said 159 of its UK sellers were turning
The barcode is gaining ground as a payments ‘shortcut’ but
over more than GBP 1 million a year.
many expect NFC to replace it in-store. And there are solutions
like moneto (a partnership between Kalixa, Device Fidelity and
Tech innovation is also transforming ‘physical’ micro-businesses.
MasterCard that links a wallet to an NFC chip in a phone case)
Many small traders are now using mPOS (mobile POS) to connect
that enables customers to pay via contactless technology using
their phone or tablet to a Bluetooth-enabled credit card reader.
their mobile phone. There’s even the NFC-enabled Watch2Pay,
Result? They can remove the cost and complexity associated with
also powered by Kalixa, which allows consumers to experiment
cash and cheques and ensure they never miss out on a sale again.
with wearable payment concepts.
Smart shoppers
But whatever the technology, the key factor is the control that
All of this activity represents an attempt to keep pace with what
mobile can return to users by sharing information when shopping.
shoppers are doing. In short, they are getting smart.
Or, indeed, when banking.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Colin Swain, Head of Product Strategy,
Insight and Innovation, Kalixa Payments Group
Some forward-looking banks have begun to experiment with apps
acceptance - Kalixa owns its own ecosystem. Kalixa’s three core
that could be seen to ‘gamify’ personal finance, offering graphs
products are Kalixa Accept, which allows merchants to accept
and visual representations of transactions for users to compare
more than 200 payment methods, Kalixa Pro, a mPOS for small
their spending month to month.
businesses and sole traders, and Kalixa Pay, a prepaid e-wallet
with more than 150,000 users across Europe.
Given the overall surge in e-commerce, it’s remarkable how poor
the online payment experience still is. Online transactions are
With this unique combination, Kalixa trims the ‘fat’ in the value
generally slow, inconvenient and clunky. Most sites require a card
chain by removing the excess links to make payments simple,
payment – with lengthy forms to fill in.
seamless and secure for both consumers and merchants.
That way, we can foster the innovation that will make people’s
Consumers hate this. Indeed, the Baynard Institute concluded that
lives easier and help businesses grow.
67.5% of online shoppers do not complete online transactions.
Speeding up online transactions
This problem represents billions in lost revenue for merchants
coupled with the perception that paying online is less secure than
paying face to face. Happily, new technologies are emerging to
tackle the problem. In the UK, a start-up called Paddle offers a
system that generates a barcode instead of a credit card form.
Other companies have also tried to address this problem by
developing solutions that let users photograph their cards and
cheques to capture the important details.
ABOUT THE COMPANY: KALIXA GROUP IS A
NEXT GENERATION PAYMENTS COMPANY THAT
ENABLES CONSUMERS, SMALL BUSINESSES
AND MERCHANTS TO MAKE AND ACCEPT
These innovations are all combining to offer a glimpse of how high
street and online payments could be transformed by innovative
technology. But these ideas won’t fly unless consumers, small
businesses and retailers can be unshackled from a costly and
PAY­M ENTS. WITH PRODUCTS THAT COVER
VIRTUALLY EVERY AREA OF THE PAYMENTS
CHAIN – FROM ISSUING AND ACQUIRING TO
ACCEPTANCE - KALIXA OWNS ITS OWN ECO­
lengthy payment value chain.
SYSTEM.
Break the chain
ABOUT THE AUTHOR: COLIN TAKES A LEADING
Most consumers and businesses don’t realise it, but there can
be up to ten different players, from issuers and acquirers to
processers, involved in enabling a single transaction, with each
party taking their cut.
ROLE IN DEVELOPING NEW PRODUCTS AND
PROPOSITIONS FOR KALIXA GROUP. PRIOR
TO JOINING KALIXA, COLIN WORKED AT MAS­
TER­C ARD, BARCLAYCARD AND WHATIF INNO­
VATIONS WHERE HE HELPED BUSINESSES
Each extra link in the value chain increases the cost as well as the
complexity and risk of payment services.
UNDERSTAND THEIR CUSTOMERS BETTER AND
HELPED BUILD MARKET LEADING PAYMENT
PROPOSITIONS.
This is where Kalixa can help. With products that cover virtually
every area of the payments chain – from issuing and acquiring to
www.kalixa.com
15
16
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Computop
THE KEY ADVICE I CAN OFFER
MERCHANTS WHEN THEY EXPAND
INTERNATIONALLY IS ‘GO GLOBAL,
THINK LOCAL’
Ralf, could you give us a short description of
What issues do merchants face when expanding
Computop?
internationally?
Computop is a payment service provider with 16 years of industry
The key advice I can offer merchants when they expand
experience and local presence in China, Europe, the UK and
internationally is ‘go global, think local’. This doesn’t just include
North America. Our state of the art Computop Paygate platform
translating your online store. A key factor to the success of
offers an array of solutions that aid in a merchant’s international
global e-commerce depends on merchants’ knowledge of their
expansion. This includes dynamic currency conversion, an array
customers’ expectations and preferences. Offering the right mix
of domestic payment methods and fraud prevention capabilities.
of local payment methods is crucial as this can make or break
Today, around 2,400 of the largest merchants use Computop
the customers’ shopping experience. Customers’ needs and
Paygate for their global payment processing.
preferences vary greatly between gaming and retail, so it is even
more crucial to incorporate the appropriate fraud prevention
What important trends have you identified at
solutions according to the merchant’s industry and without
Computop?
disregarding the customers’ positive checkout experience.
The latest developments are a reflection of the market’s needs.
Computop is known for growing with their customers. In the
What role do PSPs play in merchants’ international
retail space, we have learned that it is essential to not just offer
expansion?
payment services, but also provide services along the supply
Reducing complexity for merchants and increasing conversion
chain such as dynamic currency conversion, account receivables,
should be a PSP’s task. Computop has helped its merchants
logistics, taxes and duties. Computop has developed the Paygate
conquer domestic markets successfully, including emerging
platform to include this. Also, another trend we observed is the
markets such as Poland, Russia and China. I would also
rising demand for POS and mobile POS solutions that process
recommend merchants to select a PSP that is willing to grow with
Visa, MasterCard and China Union Pay through a single terminal
them. There is not one PSP today that can do it all, but there are
with least cost routing to acquirers everywhere. This trend was
PSPs like Computop that are agile and flexible enough to grow
observed especially by our customers in the UK and Europe.
with merchants in new markets.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Ralf Gladis, Co-Founder & CEO, Computop
Can you elaborate on what you have learned in some
of the emerging markets?
For many retailers and merchants, Eastern Europe still instills
some fear, due to previous impressions of the region to have
high fraud rates. Also, shipment beyond large cities is difficult. If
you look at Brazil, getting the money out of the country without
paying high taxes remains a challenge. But our merchants in those
geographies are growing and they are satisfied with our provided
solution. We provide deep consultation to describe the market and
find a solution to such challenges.
ABOUT THE COMPANY: COMPUTOP IS THE
LEADING GLOBAL PAYMENT SERVICE PRO­
VIDER, ENABLING MERCHANTS AND RETAILERS
TO IMPLEMENT AND MANAGE THEIR MULTI­
CHANNEL PAYMENT TRANSACTIONS IN A
SE­C URE, COMPLIANT AND SMOOTH WAY.
RECOG­­NISED GLOBAL MERCHANTS, INCLU­
DING SAMSUNG, FOSSIL AND MIELE, USE THE
COMPUTOP PAYGATE PLATFORM FOR THEIR
What can you say about China?
PAYMENT TRANSACTION NEEDS.
China is the second largest online market worldwide, and growing.
Around 600 million Chinese consumers have internet access.
Shipment solutions are affordable even from and to remote areas.
That is what the e-commerce industry needs. However, payment
processing is difficult in China because it is so different: Visa,
MasterCard and PayPal are not relevant in China. Online bank
transfers are very popular but PSPs need to connect to 100
issuing banks in order to do this. Card payments are dominated
by China Union Pay but the way it works is different from our
Western experience. Last but not least, Alipay’s wallet covers a
huge market share of e-commerce payments in China.
COMPUTOP PAYGATE IS A COMPLETE PAYMENT
SOLUTION THAT PROVIDES MERCHANTS WITH
INTERNATIONAL AND DOMESTIC PAYMENT
METHODS, GLOBAL FRAUD DETECTION AND
PREVENTION SOLUTIONS, EXTENDED PAYMENT
GUARANTEE, RISK MANAGEMENT, AND A CON­
SO­L IDATED MERCHANDISE MANAGEMENT
SYSTEM. COMPUTOP HAS A ROBUST PARTNER
PORTFOLIO TO PROVIDE MERCHANTS WITH
SMOOTH AND WORRY-FREE INTEGRATION OF
THE COMPUTOP PAYGATE.
Computop has invested a lot of time and resources in China, and
while we have learned a lot, our local colleagues in Shanghai and
Hong Kong continue to educate us on new developments and
information. We worked closely with 99bill and Alipay to ensure
the success of our customers like illy Café. It is only through our
local expertise that we can conquer the market with our clients.
ABOUT THE AUTHOR: RALF GLADIS IS CO-
FOUNDER AND CEO AT COMPUTOP, A LEADING
INTERNATIONAL PAYMENT SERVICE PRO­
VIDER WITH A FOCUS ON PROVIDING SECURE,
SEAMLESS AND SMOOTH PAYMENT PROCESSING
TO MID-LARGER SIZED MERCHANTS. RALF IS
RESPONSIBLE FOR INTERNATIONAL EXPANSION
AND STRATEGIC PLANNING AT COMPUTOP.
www.computop.com
17
18
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Digital River
Cross-Border Commerce Goes Glocal:
Understanding Your Local Customer
Experience and research have shown that compliance issues
in particular often top a company’s list of challenges when it
comes to commerce – not to mention customer support, global
No, that’s not a typo in the title. The term ‘glocalisation’ has moved
payments, marketing channels, language and the localisation of
beyond commerce industry jargon to become an official word that
their online store experience. True global success requires an
describes a blend of globalisation and localisation and it means
insightful and well-thought-out strategy to guide the commerce
adapting an international product or service to the local culture
process and ensure the obvious and not-so-obvious challenges
where it is sold. This trend has taken off in online commerce as
are factored into the plan.
companies compete for consumers’ share of wallet, particularly in
emerging geographies.
Plan for success
Before investing the time, energy and money, here are some key
Effective online selling across borders involves more than
issues to consider when evaluating whether or not your company
translating ‘shopping cart’ to ‘warenkorb’. Success in global
is ready to go glocal:
e-commerce requires extensive localisation of the shopping
• Do you fully understand the local customer? In today’s infi­
experience for specific geographies and specific verticals in
nitely connected world, competition is plentiful and customers
order to establish a credible and compliant presence in each
have many options. Failure to properly localise an e-commerce
country. Indeed, failure to localise sufficiently can result in cart
shopping experience can dramatically reduce sales. To be
abandonment and lost sales as customers become frustrated by
successful, the point-of -sale must be consistent with your
unfamiliarity and unconventional practices.
marketing messages and align with your customers’ expectations
for design and layout, transaction flow and checkout process,
The glocalisation challenge
language and currency choices, promotional offers and customer
In short, international expansion is not a simple task. The three
service options. Adjustments must also be made to ensure
main challenges that merchants face when expanding abroad
smooth execution of functions such as product fulfilment and
include:
compliance with export regulations.
1. The incremental risks associated with managing the compliance
• How will you target local markets? Devising a marketing and
and localisation issues for each international market they enter;
content strategy that reflects—and respects—local customers
2. Frustrations that come with the inevitable complexity of doing
and standards before making entry is critical. Eliminating
business in another country;
redundancies in service and processing, establishing appropriate
3. A multi-million USD/EUR/GBP initial investment in a home-
levels of customer support, and ensuring compliance with local
grown commerce system when expanding on their own without
law requires individualised market research. Make sure the
an e-commerce partner with global capabilities.
images, copy and other components you choose are compelling
and relevant in the native culture.
In addition, companies often neglect to plan for the ongoing
management costs associated with an in-house commerce
solution, including areas such as IT, human resources, software,
logistics integrations and payment connections – to name just
a few.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Souheil Badran, Senior VP & General Manager,
Digital River
Determine your glocalisation strategy
Going glocal
When it comes to finally making the ‘go local’ decision for their
To be a master of glocalisation, merchants have to evaluate their
online store, companies usually take one of four approaches.
goals for each new geography they enter and make a business
While each approach has its own advantages and disadvantages
decision about the right approach to take. Failure to localise for
– some come with more downside and global risk than others.
each region can result in sales losses of 10% to 30% or more.
The approaches range from very ‘light’ to very comprehensive
Companies that get it right, however, will be able to capitalise on
localisation efforts:
the growing generation of online shoppers making cross-border
•T
he marketing-only approach is a passive strategy that relies
purchases.
on established global brand awareness and organic search
to drive traffic to the website. This approach counts on the
ability and willingness of globally savvy shoppers to navigate
the website and accept the product selection and shopping
experience, which are offered in the company's native language.
Not surprisingly, shopping cart abandonment rates are quite high
as would-be customers struggle either to navigate the website
and find the right products, or complete a purchase because
of the lack of preferred payment options and concerns about
security and other factors.
•T
he broad-brush-technology approach focuses on the tech­
nology aspects of launching a local e-commerce website. Most
companies using this method develop cookie-cutter websites
that are ‘skinned’ with local language and currency. Little effort is
invested in incorporating local payment preferences or adhering
to local regulatory, administrative, tax, security, environmental
and copyright requirements – which presents both shopper
downside and corporate risk.
•A
market-specific strategy relies on a network of local e-com­
merce solutions designed for specific local markets. For some
ABOUT THE COMPANY: WITH NEARLY 20 YEARS
OF INDUSTRY EXPERIENCE, DIGITAL RIVER
IS RECOGNISED AS A LEADING COMMERCE
SERVICE PROVIDER. THOUSANDS OF MULTI­
NATIONALS AND EMERGING BUSINESSES
AROUND THE WORLD USE DIGITAL RIVER’S
COMMERCE, PAYMENTS AND MARKETING
SOLUTIONS TO GROW THEIR ONLINE BUSI­
NESSES. THE COMPANY’S MULTI-TENANT
SAAS PLATFORM OFFERS SITE DEVELOPMENT
AND HOSTING, ORDER MANAGEMENT, GLO­
BAL PAYMENTS, CLOUD-BASED BILLING,
FRAUD MANAGEMENT, EXPORT CONTROLS,
TAX MANAGEMENT, PHYSICAL AND DIGITAL
PRODUCT FULFILMENT, MULTI-LINGUAL CUS­
TO­MER SERVICE, ADVANCED REPORTING AND
STRATEGIC MARKETING SERVICES.
com­p anies, this approach maintains a consistent look and
feel across country-specific websites. For others, it affords an
infinite degree of configuration that may have the unintended
consequence of diverging so far from corporate standards that
the casual visitor can't recognize the parent company.
•T
he multinational approach is well suited to many companies
with ambitious international objectives, providing the flexible
platform that supports true localisation in every aspect of the
customer experience, whilst offering the cost savings and
efficiency of centralised control and management. Once only
ABOUT THE AUTHOR: SOUHEIL BADRAN IS
THE SENIOR VP AND GENERAL MANAGER OF
DIGITAL RIVER WORLD PAYMENTS AT DIGITAL
RIVER. HE IS LEADING ALL ASPECTS OF THE
COMPANY’S GLOBAL PAYMENTS STRATEGY,
INCLUDING STRATEGIC DEVELOPMENT, SALES
AND MARKETING, PRODUCT MANAGEMENT,
OPERATIONS AND MERGERS AND ACQUI­
SITIONS.
an idealistic concept, technologies are evolving that make this
undertaking a reality.
www.digitalriver.com
19
20
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Paymentwall
International Payments - 9 Ways Your
Company Can Go Global on a Local
Scale
the payments when you are a foreign company. Next, there’s the
technical implementation of each payment method and, when it’s
all up and running, it’s time for accounting and money collection.
You also need to continually monitor fraud and provide customer
Many companies today are trying to seize the opportunity of the
support, manage currency exchange regulations and fluctuation.
internet to expand globally, but many are not succeeding. This is
not always a failing of the branding or product: very often, it comes
It can be a road full of pitfalls for those companies who don’t fully
down to the way they handle payments. Enabling local customers
understand payments abroad, so to take the risk and hassle away
to pay quickly, in the way they’re used to, is crucial to closing the
from our customers, we offer all these services. Meanwhile our
deal. All the efforts of a marketing team, business development
optimisation team will continue to work with you to find the best
team, SEO, SEM, product management, product placement etc.
payment methods for your product. Since our company features
come down to one point which determines success: the payments
over 25 different nationalities in 5 different offices, we are local
process. This is the showdown.
experts in each region. From each office, we regularly travel to
new uncovered regions to discover the most popular payment
Based on our many years of experience at Paymentwall in helping
method being used. We also have created our own payment
online businesses monetise their products across the world, here
solutions to provide to merchants when we see a hole - Mobiamo
are 9 ways to think locally to be a global success.
does that by providing a mobile payment option with coverage in
over 60 countries.
1. Use local prices
Customers expect to pay using their home currency or at least
4. Speak the local language
a currency they recognise. However, it’s not just about directly
It goes without saying that if you want customers to understand
converting one currency into the next. You need to convert your
how to pay, you need to speak their language. And of course, it’s
prices in a way that takes into account what people can afford
not just about speaking the language of the currency--the Euro
locally… which brings us to the next point.
has 22 countries using it yet most of the countries speak different
languages and use different payment methods. With our payments
2. Adapt to local buying power
page, we can support over 25 languages. This is only the first step
You don’t pay the same for a can of Coke in Switzerland as you
in providing local languages to the user. You must think about
do in India. So why aren’t you adjusting your prices online too?
customer support, website, newsletters, instructions, buttons,
To maximize sales, you need to keep in mind the local purchasing
boxes, help section, etc. In short, make sure you think about the
party parity (PPP), also known as the ‘big-mac index’. This isn’t
end-to-end experience for the customers, not just the payment
something that can be done automatically with a simple algorithm.
page. You need to understand the users and respond back to
You need to have local expertise in the market you are pricing
them in their language.
it in and then continually analyse and optimise the pricing for
maximum conversion.
5. Integrate with local culture
Understanding the nuances of each country is important, but
3. Offer local payment methods
difficult to do without understanding the culture by having been fully
German users love using bank transfer. Brazilian users love using
immersed in it in the past. It is essential to have someone on the
'Boleto'. Each market is unique, so offering the right mix of local
ground in each country. And if not, hire people from that country.
payments is an art form. You first need to know how customers
It’s certainly helpful for us at Paymentwall. By having a team of
prefer to pay. Then, you need to negotiate rates with each
many different cultures, we are able to advise other companies
payment provider and understand the local legalities of accepting
how to respond best to local events, cultures and customs.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Honor Gunday, CEO & Founder, Paymentwall
6. Listen to local users
Your customers are the best way for you to learn more about a
local market. A complaint is a good thing: it means people care
and it’s your chance to show you’ve listened and solved the
problem. Make sure you provide channels for both merchants
and end users to get in touch. We collect all feedback for our
customers and work directly with the merchant so they can adjust
payment methods, or even product features, in response.
7. Provide local promotions
A Christmas offer isn’t going to get too much response in an
Arabic country. The more relevant the promotion, the higher the
engagement rate will be. And on the other side, a misplaced
promotion could end up losing your customers. We create
individual promotions to fit our customers’ businesses and the
local market. It sounds obvious, but it’s surprising how many
people forget.
8. Plan for local holidays
Your traffic, purchasing behaviour and promotions will be affected
by bank holidays, school holidays and weekends. We track global
events, so we can advise customers when it is a good time to run
promotions in select markets. For example when the Super Bowl
is on in the US, or school starts back, we can adjust the pricing
or product features to re-engage users. Conversely, we can boost
customer support when students are off in the summer months
in Europe and are making a lot more use of your gaming website.
A B O U T T H E C O M PA N Y: PAY M E N T W A L L
IS THE LEADING DIGITAL MONETIZATION
PLATFORM THAT ENABLES APPLICATIONS,
WEBSITES, GAMES AND MORE TO SELL THEIR
DIGITAL CONTENT. BY PROVIDING OVER 100
PAYMENT OPTIONS, PAYMENTWALL CAN HELP
COMPANIES SELL IN 200+ COUNTRIES WHILE
PROVIDING CUSTOMER SUPPORT IN OVER 25
LANGUAGES.
9. Offer locally optimised products
Meanwhile, don’t forget the very item you’re selling. We’ve all been
abroad and seen a product with a hilarious name that would never
work back home. You need to look into the meaning of colours,
names, symbols and ensure your translations are suitable locally.
ABOUT THE AUTHOR: HONOR GUNDAY IS CEO
AND FOUNDER OF PAYMENTWALL. HE WAS
FORMERLY PROGRAM MANAGER FOR EXPEDIA.
COM AND HAS CO-FOUNDED START-UPS IN
SILICON VALLEY SUCH ADPERK.COM AND
It’s clear that there’s a lot more to think about than payment options
when you’re expanding abroad. It is possible, but it’s just a case
of doing the right research, testing different methods and really
ZURNA (THE #2 TURKISH SOCIAL NETWORK).
HE FOUNDED PAYMENTWALL IN 2010 WITH
BUSINESS PARTNER VLADIMIR KOVALYOV.
starting to think local.
www.paymentwall.com
21
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PAYMENT
METHODS IN FOCUS
24
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Trustly
Online Banking Will Win the Mobile
Payments Race - With Added
Convenience
transfer from their online bank using a smooth, safe and convenient
interface fully embedded in the merchant’s website regardless of
device. The credit transfer is made to Trustlys account in the same
bank enabling instant settlement, fully integrated reconciliation
As deposit takers and account servicing institutions, banks are
and reporting as well as lower risks of chargebacks. The solution
strategically very well positioned to offer the best payment services
is safer and requires less input information than other payment
to customers. But not all banks fully exploit this positioning to their
methods yet also automatically captures KYC data of the payer in
advantage and currently e-wallets are winning mobile payments.
every payment.
Thanks to technological innovation, Payment Initiation Services
(PIS) consumers can enjoy paying with their online bank directly
Trustly offers one online bank e-payment (OBeP) platform sup­
on the merchants website by simply using their regular online
porting all devices – combining all supported banks in all suppor­
bank authentication solution and credentials, no new registration
ted markets – fully scalable and for merchants accessible with
or sign-up is needed.
only one agreement and one technical integration.
Consumers will use payment methods that are safe
and convenient
Results from a 2012 DIBS consumer survey reveal that consumers
are primarily concerned with two aspects of online payments:
safety and convenience (safety and convenience are equally top
ranked, 54% respectively). Because security is often assumed –
almost taken for granted – the relative importance of convenience
becomes increasingly business critical.
Software is replacing hardware in bank authentication
The question is today not IF, but WHEN merchants can offer their
customers the convenience of purchasing goods and services
with their mobile. There is no alternative, adopt or lose market
share. The banking world has realised this and an increasing
number of banks offer a mobile version of the online bank with
mobile software or short message service-based (SMS/text)
mobile authentication. Sweden leads this trend with softwarebased authentication methods such as Mobile BankID and Trustly
believes banks in other countries will follow. Nordic consumers are
known for early adoption of new technology.
Trustly increases online bank-payment convenience,
while maintaining safety
Trustly’s PIS are based on online banking that consumers already
use and pay for. Trustly leverages these online banking services
with technological innovation as a layer on top of online banks
existing infrastructure. Consumer use Trustly to initiate a credit
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Carl-Henrik Somp, Chief Operating Officer, Trustly
Via e-commerce payments, buying consumers and selling mer­
propo­­sitions and increase customer retention and conversion by
chants typically gain these benefits:
offering a convenient and safe payment solution. The same holds
true for banks. Trustly offers partnership opportunities that allow
banks to, with limited to zero investment, increase revenue while
Buying consumer
Selling merchant
differentiating their customer offerings. When their customers use
PIS to effect payments, the banks maintain the customer rela­
Safety – paying with Trustly
Safety – Secure bank
tion­s hips because consumers need not (i) learn a new way to
is as safe as paying with your
payments with strong
make payments and (ii) transition to or use new infrastructure.
online bank
authentication, no chargeback
On the contrary, banks’ relationships with their customers are
risk once settled
strengthened and bring the customer closer as the relevance of
the online bank to the customer increase with the adoption of
Convenience – easy-to-use,
Convenience – easy sign-up,
m-commerce. Trustly remains at the forefront of technological
based on existing end-user
multiple markets and banks,
development and continuously develops its products and offe­
behaviour, no new account
mobile ready, integrated
rings. Actually it’s quite simple – Trustly takes the safest payment
to set up, no new password
reconciliation through one
solution available and makes it convenient.
to remember, uses the same
integration and agreement,
bank issued hardware/
(in Sweden, Finland,
software authentication
Denmark and Spain current
features consumers know
reach is 90%+ of all online
well and trust. (Likely only
bank accounts per market)
ABOUT THE COMPANY: TRUSTLY IS A SWEDISH
TECHNOLOGY COMPANY DEVELOPING AND
SELLING ONLINE BANK PAYMENT SERVICES
software in the future)
BASED MAINLY ON PAYMENT INITIATION SER­
Flexibility - no amount limits
Increased conversion by:
on payments, pay with any
1. Offering a payment option
of the supported banks and
that is the preferred in many
choose what bank accounts
countries
(of all available) to make the
2. Recovering transactions
payment from
denied due to credit or debit
limits on cards
3. Letting the customer
pay without leaving the
merchants website
VICES (PIS). OUR PAYMENT PRODUCTS TAR­
GET BOTH B2C AND P2P PAYMENTS ONLINE
AND ON MOBILE. WE CURRENTLY OPERATE IN
THE NORDICS AND SPAIN AND HAVE INITIATED
EXPANSION TO SEVERAL OTHER EUROPEAN
COUNTRIES. TRUSTLY IS A PAYMENT INSTI­TU­
TION LICENSED BY THE SWEDISH FINANCIAL
SUPERVISORY AUTHORITY AND HOLDS A EURO­
PEAN PAYMENT SERVICES PROVIDER PERMIT IN
ACCORDANCE WITH THE PAYMENT SERVICES
DIRECTIVE. WE HAVE PROCESSED IN EXCESS OF
12 BILLION SEK IN PAYMENTS SINCE WE BEGAN
A perfect fit for m-commerce
IN 2008.
Paying directly with the online bank on your mobile without the
need for external hardware is a perfect fit for m-commerce
due to the successful combination of safety and convenience.
The needs for postponed payments with invoicing or card proces­
ABOUT THE AUTHOR: CARL-HENRIK SOMP HAS
WORKED AT TRUSTLY SINCE EARLY 2009 AND
TODAY SERVES AS CHIEF OPERATING OFFICER.
sing cease to exist. A significant opportunity for fast-moving
e- and m-merchants now exists to differentiate their customer
www.trustly.com
25
26
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
PAYMILL
The Future of Payments
Customer-driven payment solutions
Meanwhile, fuelled by the growing importance of internet and
In the past couple of years, we have seen massive changes
e-commerce, customers demanded better international online
in payment technologies. This article is not about the details of
payment solutions. Especially important features are quicker
different payment services and their technological differences,
transaction processing, easier set-ups for merchants and smaller
but about the bigger picture of the recent past and likely future
fees for international transactions. Combined with the lack of
of the payment industry. The main development is the decline of
interest in retail banking by the big banks and the small technical
the importance of banks in favour of a variety of specialised and
competencies of local banks, this gave rise to new globally ope­
customer-focused technology companies. How did it get there?
rating, technologically-driven payment providers.
Transformation of payments
There are mobile credit card processors like Square or Payleven,
Historically, payment processing and money transactions have
online transactions are handled by PayPal, Google Wallet and
been the domain of banks. Spreading out far into the countryside
a plethora of alternatives, and for the more privacy oriented
and enabling millions of people to carry out monetary transactions
customers there are services like Bitcoin and (until recently)
in person at the bank counter, they established a payment
Liberty Reserve.
infrastructure and many methods that shape the way of payment
transactions we have today. While providing the infrastructure and
Do banks fit in the new value chain?
the backbone of payment transfers, banks were first and foremost
While bank accounts and credit cards are still necessary for online
the face of each payment and the main point of contact for both
payments, they turned into a commodity to be integrated into
customers and businesses. Over time, they were joined by a few
the actual service. This is good and bad news at the same time.
other players, including card schemes like Visa or MasterCard
Good news, because their infrastructure is so deeply ingrained into
and first payment processing services like Worldpay. Since their
the payment infrastructure that it is not likely they will disappear
transaction volumes increased and the internal costs decreased
altogether. The downside of their current role is that their USP is
due to automated processing, they had a relatively easy game.
slowly fading away. The customer side is covered by payment
They knew about their infrastructural advantages - everybody
processors and shop systems, while their technical back-end is
needs to have a bank account and a card scheme for transactions
administered by specialized IT companies like First Data.
– and became almost administrative bodies, neglecting oppor­
tunities for innovation.
Their legal status is their likely remaining USP, since banking
regulation is unlikely to weaken, but other players from the tech­
In the payment sector this is especially true, since big banks
no­logical front- or back-end will try to route around banks or
gradually moved into seemingly more profitable areas like
overtake their roles.
investment banking and wealth management. When the financial
crisis hit, many were quick to pledge to return to retail banking,
To a large extend, this is already happening. Payment networks like
but solving the crisis-related problems took some time.
PayPal or Bitcoin direct payments within the network completely
independent of traditional bank accounts or card schemes.
Fewer crisis-related problems had to be faced by local retail
This P2P payment trend is growing rapidly and many consumers
banks, which relied on their strong links to local customers, a good
only use their credit cards and bank accounts for initial transfers
understanding of their needs and focused on personal relations.
into the network and to withdraw money. Transactions from one
However, their level of technical competencies is relatively low
PayPal client to another are not visible for the ‘old world’ of bank
and the core customers who require this kind of banking service is
account driven payments, and therefore threaten even their role as
aging and requires fewer banking services.
infrastructure and payment commodity.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Kilian Thalhammer, Managing Director and Global CPO,
Paymill
Ultimately, the decision to purchase a good should not be
disturbed by a visible or even slightly complicated payment
process and whoever masters this challenge best will control the
payment market.
To conclude, there are many payment innovations disrupting the
traditional value chain. The traditional roles of the main players in
the payment market - banks and credit card schemes – are being
redefined and challenged from various sides. While they are too
deeply rooted to disappear quickly, their new role is becoming
interchangeable legal framework providers for new, innovative
players. Mobile payment, P2P, online wallets and digital currencies
are just the beginning of a new wave of payment technologies that
focuses on the customers again – and ‘old players’ have to be
Traditional banks come under pressure from PSPs, card schemes
very careful to earn their keep in the payment world of the future.
and back-end providers and the entire value chain is challenged by
P2P transactions
Of course, this description is a generalisation of the situation and
there are a few notable examples with an open mentality, facing
the challenges - like the German Fidor Bank who adapted P2P
payments and focuses on digital marketplaces - but the majority
of old players is not catching the train. While it is not clear where
the journey goes, one thing is for sure – nothing stops this train,
P2P and mobile payments are coming and will reshape the
payment world.
ABOUT THE COMPANY: PAYMILL OFFERS AN
INNOVATIVE PAYMENT SOLUTION FOR ONLINE
SERVICES AND SHOPS, ENABLING SMBS TO
OFFER CREDIT CARD PAYMENTS. IT WAS FOUN­
DED IN JUNE 2012 BY MARK FABIAN HENKEL,
JOINED BY DR. STEFAN SAMBOL, JÖRG SUTARA
AND KILIAN THALHAMMER. THE COMPANY IS
CURRENTLY ACTIVE IN 38 COUNTRIES ACROSS
EUROPE AND OTHER REGIONS, PROCESSING
Demands for payments of the future
PAYMENTS IN 100 CURRENCIES.
Besides the growing importance of e-commerce and the need for
easily customisable international credit card payment solutions,
flexibility and ease of transaction are the main drivers of change
in the payment market. Both wallets and mobile payments are
about making the customers´ lives easier. While it is too early for
both to be important yet, they are definitely a step towards the
right direction, and other innovation will follow the same way of
making payment technology faster, safer and more convenient.
Additionally, their emergence gives more attention to the whole
payment industry and the – more or less visible – changes within.
ABOUT THE AUTHOR: KILIAN THALHAMMER,
MANAGING DIRECTOR AND GLOBAL CPO OF
PAYMILL IS RESPONSIBLE FOR ALL PRODUCT-
RELATED ACTIVITIES AND OVERSEES BOTH
STRATEGIC PRODUCT DECISIONS AND THEIR
TECHNICAL REALISATIONS. BEFORE JOINING
PAYMILL, HE HELD ROLES IN CONSULTING AND
PRODUCT IN THE PAYMENT AND E-COMMERCE
SPACE.
www.paymill.de
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ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
AcceptEmail
Making SEPA Direct Debits Work Online:
E-mandates as Real SEPA Innovation
SDD and e-mandates as alternative for cards
Credit cards and to a lesser extent debit cards dominate the online
payment world in many countries. Card companies together with
Despite the continuous efforts from organisations like EPC and
issuing and acquiring banks and other payment institutions make
EBA, the online payments landscape throughout Europe is still
sure that their cards are in everybody’s pocket. Cards are easy to
diffuse, expensive and often local. This short article focuses on
pay with and provide consumers with convenience and numerous
the potential of SEPA Direct Debit for online retailers and billers
services including refunds, loyalty and insurance. That’s on the
as an accessible payment method with a large reach. Under the
consumer side and that is a comfort. Especially since the only
condition that you acquire a SEPA-compliant (electronic) mandate
cost for using the credit card is a yearly subscription, affordable
from your customer, AcceptEmail provides a solution for this:
for everybody. Just make sure you do pay your credit card
AcceptEmail Mandates.
expenses quickly, or the interest on the amount outstanding will
kick in severely. On the merchant side, credit cards are expensive
E-commerce players look for cheap and reliable
– a merchant pays between 1% and 4% of the invoice amount (ad
solutions
valorem) and the pro-consumer attitude towards refunding means
The Payment Services Directive (PSD) and Single Euro Payments
a contra-merchant attitude. A debit card is better in the sense that
Area (SEPA) aim at harmonising the European payment
the fees are in general lower (0.5%-2%), it has less to no refund
landscape both for online and offline payments, for consumers,
possibilities, so (more) finality of payment for the merchant.
companies and banks. Cards, credit transfers and direct debits
(and mandates) all presented, initiated and processed in a safe,
Seen in that context, SDD is a very interesting payment method
simple and efficient way in 32 European countries. The advent
for internationally operating webshops. It has a great reach -
of SEPA does not bring that many advantages when it comes to
implement the same payment method in all SEPA countries.
stakeholders. Costly, complex, less flexible, less biller protection,
It is very affordable - SDD pricing is fixed price per transaction
only potentially advantageous to a handful of multinationals,
instead of a percentage of the invoice amount. Especially for
lots of varieties of the standard, meaning as many standards as
those merchants that have a recurring billing with their customers,
there are banks – these are just some of the complaints heard.
e.g. from subscriptions (publishing, insurance) or traffic (telecom,
Sometimes implementations can become frustrating when you as
internet providing). Not in all situations though - the 56 days
a company think you are ready, but your bank is not. Or equally as
refund without a reason in the SDD Core scheme will scare part of
a bank: you know upfront who will be blamed when companies are
the webshops away from SDD.
not SEPA ready February 1st, 2014, despite all the communication
from banks to their customers.
New: SDD mandates signed online
For using SDD as a payment instrument, the merchant or biller
So which group of companies may very well benefit most from
requires a mandate. Preferably not on paper, since that is
the PSD and SEPA? Which companies operate internationally
costly, does not fit in the processes and scares the customers
regardless of size, time zone and products offered? The
away (churn). Electronic mandates are much more convenient
e-commerce community and the webshops do, with their 24/7
and modern. E-mandate service implementation guidelines
availability and borderless proposition in many languages via the
are described in the SEPA Rulebook, but implemented hardly
internet and mobile phones.
anywhere at the moment. AcceptEmail picked up the gauntlet
when it comes to e-mandates, just as they did six years ago with
setting up an e-bill presentment & payment via e-mail service.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Peter Kwakernaak, CEO AcceptEmail
AcceptEmail e-mandate offering for online businesses
Expansion into SEPA region
Companies in The Netherlands use the AcceptEmail service for
AcceptEmail Mandates is prepared to go international right from
their initial billing, bounced direct debits, reminders and promises-
the start. We aim for market introductions in the UK, Germany,
to-pay. Customers in insurance, publications and energy requested
Belgium and Spain at short notice.
AcceptEmail to add a new product to the existing service platform
for e-mandates. We analysed the SEPA Rulebook and the fit
with the current value proposition. We were able to develop the
service, re-using our existing proven technology in electronic bill
presentment and payment in developing AcceptEmail Mandates.
The service is built on the same principles we strongly believe in
for our e-billing service:
A B O U T T H E C O M PA N Y: A C C E P T E M A I L
PROVIDES A B2C E-BILLING & PAYMENT SER­
VICE (SAAS) BASED ON E-MAIL AND MOBILE
- No registration whatsoever is necessary by the debtor, making
the service low-entry. No client software required; Software as a
Service on our mission critical and certified platform.
- Consumer preferred communication channels – mandates can
M E D I A . A C C E P T E M A I L I S S U I TA B L E F O R
INITIAL INVOICES, BOUNCED DIRECT DEBITS,
ISSUING SEPA DIRECT DEBIT MANDATES AND
COLLECTION OF OUTSTANDING PAYMENTS.
be obtained via e-mail, online and mobile. We use our dynamic
status indicator and the AcceptEmail banner as a server-hosted,
secure banner based on Smartpix technology. The AcceptEmail
banner carries the essential transaction data and provides both
debtor and creditor with the real-time status of the mandate.
- Re-use existing online banking credentials as mentioned in the
ABOUT THE AUTHOR: PETER KWAKERNAAK IS
CEO OF ACCEPTEMAIL SINCE 2008. BEFORE
ACCEPTEMAIL, PETER HELD MANAGEMENT
FUNCTIONS AND FOUNDED VARIOUS COMPA­
NIES ON THE EDGE OF IT AND BANKING.
SEPA Rulebook to authenticate the debtor and enable him to
digitally sign the mandate.
www.acceptemail.com
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ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Give.it
A New Transaction Model for Gift-Giving
on the Internet
Experts seem to agree that these obstacles can be easily
overcome by online merchants and that adoption for e-gift cards
will increase as younger generations gain purchasing power. The
People give presents for many reasons and on many occasions,
situation is slightly more complex in the realm of physical gifts.
gift-giving is in many ways essential to humanity. Yet, how we
carry out our gifting rituals has seen its dose of change across the
Most merchants still do not offer online gifting options for
years. In the past, if we wanted to buy a birthday gift for a friend,
physical products, largely because the process is seldom intuitive
we would go to that bricks-and-mortar store in the centre of
enough for consumers - who need to worry about knowing
town and bring it to the party ourselves. But times have changed.
the recipient’s mailing address, product size and preferences.
Nowadays, our friends and family are spread across the globe.
Webshop ow­ners are too busy worrying about product fulfilment and
Our schedules are growing tighter and most of our time is most
busi­ness development to develop customised gifting applications.
likely being spent in front of a computer screen or on a mobile
The majority of them are simply not equipped to facilitate gift
device. For many of us, online shopping is becoming a customary
pur­c hases for their customers. What they need is a solution
activity. In fact, some analysts have argued that e-commerce will
that integrates seamlessly into their order fulfilment process.
outpace sales growth at physical stores within the next five years.
That’s where Give.it comes in.
The e-commerce market in the US alone is expected to reach USD
$370 billion in 2017, its growth being fuelled by mobile adoption
Enter Give.it: a new transaction model for gifting on
and retailers’ increasing investments in their online sales divisions.
the internet
What will this e-commerce boom bring for online gifting?
In 2012, I decided to start Give.it in order to make gifting easier
for online merchants and consumers alike. Give.it delivers a
Despite e-commerce’s gains, the online gifting market is far from
new transaction model for online gifting. We have developed an
advanced. Sure, many of the large e-commerce players offer
embeddable button that is free to deploy on all websites and
gifting options and sales for pre-paid electronic gift cards are
major e-commerce platforms, allowing merchants to start selling
expected to rise, but the vast majority of online merchants are still
their products as gifts in a few simple steps. When consumers
not capitalising on online gifting. There are a number of reasons
see something they want to purchase as a gift, they simply need
for this. Let’s explore them further.
to click on the button to pick a recipient from their social media
networks and authorise payment through PayPal. The recipient
Obstacles hindering the online gifting market
then gets notified about the gift through Facebook, Twitter,
The online gifting market can be divided in two simple segments:
Linkedin or email, and can specify his or her address details
online sales of physical products and electronic gift card sales.
and preferences. Merchants are made aware of the purchase
The e-gift card segment presents valuable opportunities for
immediately after the recipient accepts the gift, they receive their
merchants. However, there are still numerous obstacles for
payment and can proceed with their regular shipping process in
widespread consumer adoption. 43% of consumers in a First
an instant.
Data survey stated that they would probably not buy a digital gift
card and 68% of them indicated that they preferred to receive
traditional gift cards instead. Internet safety, an overall preference
for physical cards and products, and concerns about the recipient
not being able to access the e-gift were cited as the most
prominent obstacles for consumer adoption.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Erwin van Kralingen, CEO & Founder, Give.it
Bringing the benefits of easy online gifting to
Our Give.it button carries clear benefits for web store owners, who
merchants themselves
can earn more revenue from gift sales while gaining social media
But our mission goes beyond facilitating online gift purchases.
exposure for their products along the way. Our technology is
We also aim to disrupt the online gifting market by empowering
highly scalable and versatile. Merchants using the button quickly
merchants. There are several gifting applications available for
realise that it can be easily embedded on any blog post, advert or
merchants to enlist in, but none of them actually add value to
product review - making it a unique product marketing experience.
the merchant’s own web store. We strongly believe that the
We’re also confident that the data made available through our
market can benefit from a solution that brings easy gift-giving to
technology will contribute to advance the online gifting market
the merchants themselves, adding value to destinations where
altogether, helping merchants map online, giving behaviour and
thousands if not millions are already shopping.
understand consumer preferences and pain points.
A B O U T T H E C O M PA N Y: G I V E . I T I S O N A
MIS­S ION TO CHANGE THE FACE OF ONLINE
GIFTING. THE COMPANY FACILITATES GIFT
GIVING TRANSACTIONS FOR ONLINE MER­
CHANTS THROUGH AN INNOVATIVE SOCIAL
E-COMMERCE SERVICE. THE GIVE.IT BUTTON
CAN BE EMBEDDED ON ANY WEBSITE OR
ONLINE SHOP, ENABLING MERCHANTS TO START
SELLING THEIR PRODUCTS AS GIFTS IN AN EASY
AND ENGAGING WAY.
GIVE.IT WAS FOUNDED IN 2012 AND IS LED
BY FOUNDER ERWIN VAN KRALINGEN, FILIP
MERTENS AND THIJS MULLER. THE COMPANY IS
FUNDED BY A GROUP OF EUROPEAN INVESTORS.
ABOUT THE AUTHOR: ERWIN VAN KRALINGEN IS
AN AMSTERDAM-BASED ENTREPRENEUR WITH
A BACKGROUND IN THE CREATIVE INDUSTRY.
PRIOR TO BECOMING CEO AND FOUNDER OF
GIVE.IT, HE WAS CREATIVE DIRECTOR AND
PARTNER AT DOOM&DICKSON, A BOUTIQUE
ADVERTISING AGENCY THAT WAS ACQUIRED
BY TBWA IN 2010.
www.give.it
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ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Innopay
Access to the Payment Account and Why
Merchants Should Enter Proactively
This article will take the proposal for a revised PSD as a starting
point and explore the potential impact on the three merchants’
priorities mentioned: reach, conversion and cost. Merchants who
Access to the Payment Account
want to take full advantage should consider to actively pursuing
In 2013, Innopay identified a set of key trends that will shape the
this major opportunity.
payments landscape in the years to come. This article will explore
’Access to the Payment Account’ (XS2A) which saw particular
1. Reach: how many of my visitors are potential
progress in the past 12 months, in more detail. XS2A is part of
customers?
Access to the Payment Account (‘XS2A’) in the recently published
The lack of full pan-European reach with payment methods is
‘revision of the payment services directive’ (PSD2) (2007/64/EC).
one of the major barriers for cross border e-commerce. Credit
cards and PayPal offer this reach, but most alternatives do not.
The article concludes with a set of questions that merchants can
Too many consumer services, even when they are built on top
ask themselves to determine whether XS2A offers opportunities
of the core SEPA components, still only available in a limited
for their specific context and how they could benefit from them.
geographical area, decreasing severely the added value of SEPA
for these end-customers.
The trends that Innopay will elaborate on in this years’ Online
Payments Market Guide is that of regulators pushing for inno­
One thing is paramount for merchants to be able to benefit from
vation. We will further explore the impli­cations of this development
increased reach as a result of XS2A and that is that consumers
along the lines of merchants’ three top-priorities reach, conversion
from all banks can actually make use of the services that will be
and cost (See also the Position Paper by Ecommerce Europe).
introduced.
The concept of ‘Access to the Payment Account’ consists of more
2. Conversion: how many potential customers do
opportunities for non-banks to retrieve information or even operate
actually complete their purchase?
on consumers’ payment accounts, after explicit consent of the
Access to the Payment Account opens the way for payment
consumer. Examples that are visible today are so called ‘payment
methods for specific niche markets to be developed. Especially
initiation services’ that (with his consent) initiate a payment on a
for types of business that pose (very) specific requirements for
consumers’ bank account and notify the merchant in real time.
payments, XS2A might open up possibilities. The measure is
For merchants, this service has almost all the benefits of a real
intended to bring more innovation on a pan-European scale. For
time payment, enabling immediate delivery towards the consumer,
specific types of business, this might bring increased conversion.
knowing that the funds will arrive and will be irrevocable. Other
Examples are lotteries that currently use a non-refundable direct
examples are cash management applications that access several
debit in certain countries, but will lose this tailor-made payment
accounts and present one consolidated dashboard towards
method in SEPA.
consumers.
Not only specific types of businesses demand different characte­
The Commission aims at more choices for consumers and mer­
ristics from payment methods, different people do the same:
chants and increased innovation as a result of Access to the
personal preferences vary widely from person to person, which
Payment Account, all meant to foster the growth of (cross border)
is not always addressed by today’s payment methods: e.g. from
e-commerce within the Union. The new PSD is expected to pass
kids that are too young to be granted a credit card to particularly
Parliament end of 2014 and come into full effect not before 2017.
privacy aware consumers.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Shikko Nijland, Managing Partner, Innopay
The risk in adding lots of variation is that consumers (and mer­
Even though there is much to be worked out, most experts are
chants) might get confused and that it may open up opportunities
convinced that XS2A is very likely to have a major impact on the
for fraudsters if consumers no longer recognise the check-out
way consumers can pay. It is up to the merchant to decide to wait
flow: this in turn might even harm conversion.
and see or to actively explore the opportunity in an early stage
and maximize first mover advantage. One outcome that we feel
3. Cost: the price of getting paid
is almost certain is that of a more diverse landscape. On top of
Merchants often state the need for more choices in payment
the handful of payment methods that present pan-European reach
options and to lower the cost associated with most of the traditional
today; all kinds of variants will be developed to serve specific
ad valorem priced online payment methods. Currently though, few
context or end-customers with specific needs. This will offer new
merchants can afford not to offer one or both of these options,
opportunities and possibly benefits in terms of reach, conversion
especially when operating cross-border.
and costs, but also demand clear information and education
towards both consumers and merchants.
With XS2A, it is expected that new services will come into being,
adding to the variety and choice of merchants. Because these
will compete for the same transactions as the existing payment
methods, prices will be put under pressure.
ABOUT THE COMPANY: INNOPAY IS A LEADING
INTER­N ATIONAL CONSULTANCY FIRM FOR
4. How can you determine if XS2A provides an
opportunity?
XS2A might still be a complex and abstract concept, but we believe
that in time it holds opportunities for merchants. New products
that can be offered by banks or certified service providers (TPP)
will further mature the market for online transactions and cultivate
niches that are currently not served. For merchants that operate in a
specific context and that experience requirements currently not met
by the payment methods available, it might make sense to reach out
to service providers (both banks and non-banks) in an early stage
and discuss some of the hereafter mentioned check questions.
Five XS2A check questions for merchants:
BUSI­N ESS AND PRODUCT STRATEGY IN THE
FIELD OF PAYMENT, DIGITAL IDENTITY, DIGI­TAL
TRANSFORMATION AND E-INVOICING. CLIENTS
INCLUDE BANKS, CORPORATES, (WEB)MER­
CHANTS AND GOVERNMENTS. INNOPAY ALSO
HAS EXTENSIVE EXPERIENCE IN SOLVING FRAG­
MENTED DIGITAL MARKETS BY WORKING WITH
COLLECTIVES OF PROVIDERS IN THE TRANS­
ACTION SPACE. EXAMPLE PROJECTS INCLUDE
THE CREATION OF IDEAL AND MYBANK (ONLINE
PAYMENTS), EHERKENNING (DIGITAL IDENTITY)
AND SIMPLERINVOICING (E-INVOICING).
1. What type of payment account information do we need from
customers? What other business processes can benefit from
account information? Think of verified identity attributes such
as age, address and name.
2. How fast do we need customer payment account information
(e.g. real time)?
3. W hat part of my (cross border) clientele is currently not
serviced as a result of a lack of reach of the payment methods
available for them?
4. How much is there to win in terms of conversion, with a pay­ment
ABOUT THE AUTHOR: SHIKKO IS A TRANS­
ACTION EXPERT WITH A BACKGROUND IN
GROWTH AND OPERATIONAL STRATEGY. HE
HAS MORE THAN 15 YEARS OF EXPERIENCE IN
INTERNATIONAL MANAGEMENT CONSULTANCY
IN VARIOUS INDUSTRIES. PRIOR TO INNOPAY
HE WAS PARTNER AT ACCENTURE AND WAS
HEADING THE GROWTH STRATEGY PRACTICE IN
THE NETHERLANDS.
method that is designed especially for my type of business?
5. How much risk do we want to bear/can we bear?
www.innopay.com
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ONLINE
PAYMENTS IN
MOTION
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ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Worldline
Online Payment in Motion:
The Reinvention of Payment
e-commerce website to look for their product and finally execute
the online purchase transaction - with additional effort needed for
the after sales process of delivery.
Consumers today expect a seamless digital experience
With the new digital revolution, consumers are not only used to
During this process, consumers could change their mind several
paying on the internet, but expect much more. As it is totally natu­
times, or it could be too late to buy the product, or they could even
ral for people of all ages to use their smartphone anywhere to
forget what they wanted to buy! Now, online payment is extending
check a product or a service, consumers expect now to be able
to the physical world and it changes everything. It enables any
to pay, not only through an e-commerce website, but everywhere,
consumers to crystallise their decision to buy a product by (pre)
when they need/want it.
paying at the very moment they make this decision.
Online payment is no longer a final shopping operation on a
This immediacy of the payment will ease, on the one hand, the
computer at home; it has to be a natural extension of the overall
process for the consumer who will purchase effortlessly at the
consumer digital experience.
time they wants to engage. On the other hand, it will improve the
transformation rate of the marketing effort, from an indirect action
Ubiquitous connectivity & advanced analytics as key
to anonymous people, to a direct and immediate impact to a well-
enablers
known consumer (without counting the business potential of added
This is made possible thanks to new technological enablers which
value services on top). You’ll find below three concrete examples of
empower companies to reinvent their customer interactions. As a
market sectors which took advantage of this shift.
matter of fact, the connectivity available everywhere, at a reason­
able price, leads to a consumer who is always available (and
Online (pre) pay without queuing up!
expects to be), while new analytics capabilities give companies
Usage of online payments on mobile phones shifts to in-store.
better understanding of their customers’ behaviour and the ability
A major advantage is to reduce waiting time. Associated to a
to cleverly use it.
wallet for payment, the purchase becomes more convenient and
can be combined with value-added services.
A given consumer can therefore be analysed through a spectrum
of information - while taking care of their privacy with ‘opt in’
This is the case, for example, for purchasing train tickets: consu­
requests - and be targeted with the right service, at the right place,
mers, instead of queuing up to buy their tickets, can pay them
when they want to engage. And when it comes to online payment,
online with their mobile with just a 6 digits code to enter. No more
these technologies blur the line between the online world and the
queues or waiting time - instead snack shopping and no risk to
physical world, to offer a completely new seamless experience of
miss the departure of the train when arriving just in time. Moreover,
purchasing.
with e-ticketing, the use of mobile for ticketing is more natural with
a single channel experience.
The reinvention of the business process payment
creates new opportunities
An extended usage is pre-paid when consumers can place orders
The act of making an online payment transaction is fundamentally
in advance.
an extension. Until now, when a consumer wanted to buy a
product or a service, he/she had two options. First, go to the store,
It is the case, for instance, for multiple brands of take-away restau­
select their product and queue (very often), before being able to
rants: this gives the customers the ability to be served quickly
put their plastic payment card in the payment terminal. Or, waiting
without queuing up. On the merchant side, beyond helping them
until getting home, in front of the computer, log in to their favorite
to attract customers very early in their decision-making process
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Christophe Duquenne, COO, Worldline
and better predict peaks and demands, the pre-paid actions help
them to easily adjust to the customer’s potential modifications/
cancellation of the order by managing the change of amount of
the transaction.
Drive, touch, pay and enjoy!
Online services are now available for cars as well, as car makers
deploy telematics platforms and application stores into their latest
models directly through the head unit. These platforms are not
only an added-value by themselves as they increase customer
intimacy, but also a direct, new revenue stream for car makers
as they sell premium content, services and apps through them.
An easy-to-use while secure online payment solution enables
drivers to register their payment card with the platform to later
invoice selected premium services.
ABOUT THE COMPANY: WORLDLINE, IS THE
EUROPEAN LEADER AND A GLOBAL PLAYER
IN THE PAYMENTS SERVICES INDUSTRY. AT
Click, pre-pay and collect at drive-ins!
Online payment is key to cost and process optimisation in food
retail drive-in outlets. Paying online at order time saves checkout time, creates better flow at the outlet and more customer
satisfaction, and also avoids costly payment kiosks. A flexible
online payment solution is required to allow for amount adjustment
at collect time, for instance if some fresh products are not available
WORLDLINE, CONNECTING & SECURING
TRANSACTIONS IS WHAT WE DO EVERY DAY.
WITH OUR TECHNOLOGICAL EXPERTISE WE
CONNECT THE WORLDS OF ELECTRONIC
BANKING, MOBILE AND E-COMMERCE, AND
PROVIDE CONNECTED SERVICES VIA SECURED
NETWORKS THAT ARE AVAILABLE ALMOST
or not suitable for the customer.
EVERYWHERE.
Three success factors:
ABOUT THE AUTHOR: CHRISTOPHE DUQUENNE, 50
1. They integrated the payment process within the digital stream
(rather than considering it as a linear processing/supply chain
model) focusing on interactions design with the consumer
before, during and after sales;
2. T hey made a bridge between the sales, marketing and IT
departments through a powerful Chief Digital Officer enabling
a global approach;
3. They decided to entrust an end-to-end service provider with the
digitalization of their payment business process in order to gain
a good time to market.
YEARS OLD, IS COO OF WORLD­LINE AND AN ATOS
EXECUTIVE COMMITTEE MEMBER. REPORTING
TO MARC-HENRI DESPORTES (WORLDLINE
GENERAL MANAGER), CHRISTOPHE IS IN CHARGE
OF THE OPERATIONAL MANAGEMENT AND THE
STRATEGIC DEVELOPMENT OF WORLDLINE
GLOBAL OPERATIONS. HE IS ALSO IN CHARGE
OF MANAGING THE GLOBAL BUSINESS LINE
MERCHANT SERVICES & TERMINALS. HE WAS
APPOINTED IN JULY 2011, AFTER HAVING LED
WORLDLINE FRANCE & SOUTHERN EUROPE
OPERATIONS FOR SIX YEARS.
www. worldline.com
37
ONLINE
PAYMENTS
MARKET
GUIDE – AN
OVERVIEW OF
THE GLOBAL
E-PAYMENTS
ECOSYSTEM
BOOSTING
CONVERSION
RATES ONLINE
40
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
DataCash
Boosting Conversion Rates Online
fully customisable and in line with their e-commerce website’s
branding. From a customer’s perspective, failure to do so can often
Online retailing has grown dramatically in recent years. According
trigger doubt about sharing personal and financial information with
to the Centre for Retail Research, online sales in Europe are ex­­
a third-party organisation.
pec­­ted to further grow by an average of 14% to 16%. However, the
investments involved in the development and support of online
Scalable payment gateway
websites can be significant, which is why it is no surprise that many
In today’s economy, merchants need to be able to process high
of online retailers are looking at opportunities to maximise their
volumes of transactions during peak demand. Whether during
return on investment. To achieve this, the key insight merchants
Christmas, or if Kate Middleton is reported to have sported
must consider is the fact that today’s customers are looking for
a certain bag, online merchants must be able to process all
convenience, security and a seamless shopping experience.
transactions quickly and effectively without impacting the
customer. The inability to do so not only impacts on immediate
Quick and easy online checkout
revenues, it can also tarnish a brand. For example, web company
From an e-commerce perspective, merchants must ensure that
Queue estimates that 78% of potential customers would move on
they are removing as many barriers as possible. For instance,
to a competitor’s website in this situation.
re­ducing the number of clicks in the user journey, or re-adjusting
the logic behind key stages.
In response, payment services providers are investing heavily in
ensuring that their systems are robust enough to handle peaks
Creating an account half-way through the checkout process
with Service Level Agreements to reflect this. Some of these
can become a point of frustration for the customer, since the
implementations include multiple, load balanced servers across
convenience of online shopping begins to degrade. Alternatives
multi-location data centres, allowing peak period traffic to be
include offering the option of paying with an e-wallet, where all
processed quickly without large backlogs that can impact the
sensitive information can be stored, moving the sign-up process
customer.
before the checkout, or as an option post-purchase.
Backup contingencies, such as daily secure off-site storage and
In our experience, merchants with more complex websites and
PCI DSS Level 1 compliance, are also key payment gateway
with a high level of customisation involved find sign-posting is a
attributes merchants should build into their selection criteria.
good way to help customers navigate whilst maintaining interest
Although the loss of personal or financial information may not be
throughout.
at the fault of the merchant, such instances are often high profile
and can indirectly impact a brand.
Payment services providers often work with retailers to provide
trusted and relevant payment methods, with the aim of helping
Mobile optimisation
brands establish trust with their customers. By displaying familiar
Research by the Interactive Media in Retail Group indicates that
payment methods, as well as relevant security credentials,
mobile commerce grew by 254% in 2011 and 300% in 2012.
customers can be confident that their financial information is
For online retailers, this means accommodating the changes
secure when making payment.
in consumer behaviour and developing fully functional mobile
websites that act as an extension to their stores.
For many online merchants who wish to reduce the burden of
Payment Card Industry Data Security Standard Compliance
The physical nature of mobile devices presents new challenges; for
(PCI DSS), hosted payments pages offer a strong alternative.
instance the limited screen size and short attention span. Inputting
However, it is important for merchants that such pages are
personal payment information onto a laptop is considerably easier
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Barry Skillett, Chief Operating Officer, Datacash
than doing it on a small mobile device, where the customer has to
move from page-to-page to view and input the same amount of
information.
From a technical standpoint, the multitudes of devices and
operating systems available mean that merchants have to invest
significant resource to ensure their websites are optimised for
most devices. From a payments perspective, it is crucial that the
user journey is made as easy and smooth as possible, as checkout
pages are the critical point where a potential sale is translated into
Mobile Readiness Factors UK, by MasterCard
revenue.
One way to address this is through integrating mobile optimised
hosted payment page templates. These can be dynamically
applied by the merchants’ server to ensure the best experience
is being delivered according to the device, screen size, browser
or operating system capabilities. As with the Hosted Pages
Solution for web channels, mobile optimised solutions should
easily integrate with a merchant’s existing payment solution, fraud
prevention tools and reporting systems, allowing retained control
of look, feel and branding and preventing customers from feeling
they are being moved to another website when making a payment.
ABOUT THE COMPANY: DATACASH PROVIDES
MULTI-CHANNEL GLOBAL PAYMENT PRO­
CESSING AND ADVANCED FRAUD PREVENTION
AND RISK MANAGEMENT SOLUTIONS TO MER­
CHANTS AND BANKS. AS A GLOBAL PART­NER TO
SOME OF THE WORLD’S MOST RECOGNISABLE
BRANDS IN THE GAMING, TRAVEL, RETAIL
AND FINANCE SECTORS, DATACASH COM­
BINES SMART THINKING AND AN END-TOEND SOLUTION TO HELP ITS CUSTOMERS
We are increasingly seeing the emergence of affordable, easyto-implement, end-to-end, and m-commerce solutions being
TRANSCEND THE COMPLEXITIES AND EXPENSE
ASSOCIATED WITH PAYMENT PROCESSING.
made available to merchants around the world. For example,
MoPowered with whom we have recently partnered. We envisage
that it will be these solutions that will help establish a level playing
field for merchants competing in the mobile space.
ABOUT THE AUTHOR: BARRY SKILLETT IS THE
CHIEF OPERATING OFFICER FOR DATACASH,
WHERE HE IS RESPONSIBLE FOR THE DAY TO
DAY OPERATIONS OF THE COMPANY. BARRY
HAS OVER 20 YEARS’ EXPERIENCE IN THE
PAYMENTS INDUSTRY INCLUDING MAJOR
CONTRIBUTIONS IN BACS WHERE HE LED
THE PROGRAMME MANAGEMENT OF THE
REPLACEMENT ELECTRONIC FUNDS TRANSFER
SERVICE AND ESTABLISHED THE IT SERVICE
MANAGEMENT FUNCTION.
www.datacash.com
41
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COMPANY PROFILES DATABASE
ALL COMPANY PROFILES IN THE ONLINE PAYMENTS
MARKET GUIDE ARE AVAILABLE ONLINE IN A NEW,
ENHANCED COMPANY PROFILES DATABASE, COMPLETE
WITH KEYWORDS, COMPANY LOGO AND ADVANCED
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www.onlinepayments.thepaypers.com
PAYMENTS
3.0: HOW
TECHNOLOGY
DISRUPTED
THE
PAYMENTS
INDUSTRY
44
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Adyen
Payments 3.0: How Technology
Disrupted the Payments Industry
of-sale channels, where payment gateway, acquiring services and
risk management are all integrated on the same infrastructure.
It has never been so safe and easy to accept payments on the
With one, unified reporting tool for all sales channels, Adyen
internet. Technology has enabled a raft of new models to emerge
integrates directly with all relevant payment schemes to provide
that have systematically torn down the walls inhibiting e-commerce.
maximum efficiency. The Adyen solution routes all payment
transactions through its in-house platform, removing hassle from
Fuelled by advances in mobile and digital technology, transactions
the merchant and delivering a seamless e-commerce experience
can now happen on any device, across any channel, anywhere in
for shoppers.
the world. Technology has helped retailers and service providers
to improve and enrich the customer experience. New forms of
Maximum uptime, minimum downtime
real-time business models have been created in the form of daily
Payments 3.0 is about ensuring that transaction processing is
deal websites and in-game betting services offered by gambling
completely optimised, meaning that downtime simply won’t be
companies, all supported by faster payments processing. Savvy
tolerated.
high street brands have converged online and offline sales
channels to generate powerful new ways to engender loyalty and
By removing dependencies on external providers and partnerships,
influence customer behaviour.
and routing all transactions through its own, in-house payment
platform, Adyen ensures maximum levels of availability. Taking this
At Adyen, this is what we like to call Payments 3.0. An era of
a step further still, Adyen is registered as a payment institution
payments, optimised by the most advanced, internet-based
under the European Payment Service Directive regulation, making
technology available. So how did we get here, and what is Adyen
it a one-stop-shop for every payment requirement.
doing to drive innovation in the age of Payments 3.0?
Not only is Adyen able to process payments, but it also handles
The internet
full transaction settlements and reconciliation, meaning that
A lot has been written about the way the internet has changed
merchants can avoid chasing settlements, missing reports and
the way we work, socialise, create and share information, yet the
transaction reconciliation. With a single contract, merchants can
magnitude of this transformation is still underappreciated. The
expect 100% uptime and the highest possible service levels
internet accounted for over 20% of the GDP growth in mature
through Adyen.
economies over the past few years, and during that time we have
gone from a few thousand students accessing social platforms
Managing risk to maximise revenue
like Facebook, to more than a billion users around the world.
There is no avoiding the fact that operating online exposes
merchants to increased levels of fraudulent activity. Chargebacks
For Adyen, it all started with the internet. Anticipating a revolution
and other forms of activity designed to defraud e-commerce
when the company was founded in 2006, the Adyen payment
websites have grown substantially in recent years, with criminals
solution has been built from the ground up on internet-based
continually devising new ways to attack. A successful merchant in
technology. The Adyen team has created an entirely new payment
the Payment 3.0 era is one that understands this evolving threat and
infrastructure that exists independently from the traditional
has a payment system in place to ensure transactions are genuine.
banking systems. A huge step forward from the legacy payment
platforms that once dominated the market, Adyen’s internet-based
The Adyen risk management system is designed to minimise frau­
model provides a single platform across online, mobile and point-
dulent activity, and maximise the number of genuine transactions.
For instance, experience tells us that big spender behaviour
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Roelant Prins, Chief Commerce Officer, Adyen
can often mirror that of criminal activity. Adyen has developed
advanced tools to identify and analyse customer behaviour to
make it possible to distinguish between good customers and the
fraudsters. Legacy fraud screening systems have relied heavily on
block lists and so-called velocities of expenditure. By designing
intelligent dynamic screening focusing on the real-time analysis
of shoppers based on huge amounts of data gathering, Adyen’s
risk management system has been shown to halve the number of
‘false positives’ – genuine transactions rejected as fraudulent.
Optimised global acquiring model
More than simply just a payment gateway, Adyen is an EU-licensed,
fully-regulated financial institution and acquirer in its own right.
This means that Adyen is able to directly route transactions
without having to rely on a third-party acquiring platform. As an
acquirer, Adyen captures and transmits all transaction information
to merchants and is capable of communicating directly with issuing
banks to completely optimise authorisation rates.
ABOUT THE COMPANY: ADYEN IS A GLOBAL
PAYMENT COMPANY LEADING THE WAY IN
DEFINING A NEW GENERATION OF PAYMENT
SER­V ICES. BUILT FROM THE GROUND UP ON
Continuous evolution
Payments 3.0 is not about standing still. It is about continuous
evolution to drive innovation right to the very heart of e-commerce.
Adyen’s team of world class engineers tirelessly work to develop
the Adyen platform and ensure it remains at the forefront of the
industry.
CUT­T ING-EDGE TECHNOLOGY, ITS GLOBAL
PAY­M ENT PLATFORM ENABLES BUSINESSES
TO ACCEPT PAYMENTS FROM ANYWHERE IN
THE WORLD. IT SUPPORTS ALL RELEVANT
SALES CHANNELS, INCLUDING ONLINE, MOBILE
AND POINT-OF-SALE AND CAN PROCESS 224
DIFFERENT PAYMENT METHODS AND 187
There are countless examples of Adyen’s payments innovations,
TRANSACTION CURRENCIES.
including the recently developed fully automated dispute and
chargeback handling system which results in even less charge­
backs and significantly lower operational costs for mer­chants.
Or a new client encyption API enabling merchants to connect with
Adyen’s global payment platform through self-hosted payment
pages, while offloading the burden of regulatory PCI Compliance.
ABOUT THE AUTHOR: ROELANT IS RESPONSIBLE
FOR THE COMMERCIAL ACTIVITIES AT ADYEN
AND HAS HELPED DEVELOP AND EXECUTE
PAYMENT STRATEGIES FOR THOUSANDS OF
COMPANIES – FROM START-UPS TO MULTINATIO­N AL CONGLOMERATES. THROUGHOUT
Adyen: leading the Payments 3.0 charge
Adyen has a fine heritage built on technology achievement and
development leadership, taken from many years of experience
working with some of the world’s most exciting brands. Payments
3.0 is shaking up the e-commerce landscape and with Adyen
THE YEARS, ROELANT HAS HELD VARIOUS
IN­T ERNATIONAL MANAGEMENT ROLES IN
SALES AND BUSINESS DEVELOPMENT FOR
COMPANIES PROVIDING PAYMENT SOLUTIONS
TO INTERNATIONAL ECOMMERCE BUSINESSES.
merchants can embrace its many opportunities.
www.adyen.com
45
VOICE OF THE INDUSTRY
This Voice of the Industry section http://www.thepaypers.com/voice-of-the-industry is
designed to provide industry leaders with the great opportunity to share their views on specific
developments in the global payments market and to promote their innovative products or services.
The Voice of the Industry section includes:
Expert opinion
Aims to provide the world’s leading experts and industry thought leaders with the
opportunity to expose and share their vision and expertise on specific developments
in the global payments market with our readership.
Visibility:
- Added on website and daily & weekly headlines which are sent out to our > 16.000
subscribers
- 2 days display in daily headlines
Case study
Is a retrospective on a successful market implementation of a product/service or
a strategic acquisition carried out by a company. This product is conceived as an
overview of a specific product or service deployment, a successful partnership or
else finalized product launch, outlining the business case, results to date and best
practices derived as a result of this implementation.
Visibility:
- Added on website and daily & weekly headlines which are sent out to our > 16.000
subscribers
- 2 days display in daily headlines
The Product/Service Briefing
Allows organizations to provide existing and potential new customers as well as the
industry at large with an in-depth look at new and innovative products/services /
business models they are about to launch (the definition of innovation is: a change
in a product offering, service, business model or operations which meaningfully
improves the experience of a large number of stakeholders)
Visibility:
- Added on website and daily & weekly headlines which are sent out to our > 16.000
subscribers
- 2 days display in daily headlines
FINANCIAL
COMPLEXITY IN A
MULTI-CHANNEL
WORLD
48
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
ModusLink
More Than Just Payments – Financial
Complexity in a Multi-Channel World
Of the various challenges, the complexity of government-based
monetary policies can quickly become an organization’s biggest
headache. Even very attractive emerging markets, for example
The multi-channel world has seen tremendous development in the
Brazil, pose this problem. In fact, multifaceted tax, import and
past decades. During the last 20 years, the e-commerce market
repatriation rules can be some of the most difficult issues to
has expanded and is still growing. New global acquirers and
untangle and manage over the long-term.
inno­vative localised payment schemes are continually emerging.
While developed markets continue to command a significant share
E-commerce taxation is a complex and dynamic field, as govern­
of global online retail sales, they show signs of saturation. To find
ments’ modify tax regulations to cater to ever-changing public
new growth avenues, online merchants should consider looking
policy needs. In the past decade, administrations have struggled
beyond their domestic and developed markets. Euromonitor
to agree on tax treatment for cross-border transactions.
predicts that by 2017, almost 46% of global online retail sales will
In the context of international e-commerce, this complexity is
be transacted outside North America and Western Europe (http://
compounded as online merchants have to deal with the different
www.euromonitor.com).
tax treatments of multiple countries. For online merchants,
the risk of non-compliance can be direct penalty cost, as well
However, when planning international expansion, online merchants
as indirect cost in terms of reputation damages and for those
should thoroughly consider how a broader e-business strategy
reasons it is imperative to carefully manage this element.
will fit within their existing value-chain, specifically in areas of
customer service, finance operations and logistics. The challenge
Consider as an example, the changes the European Union has
is to balance consumer preferences and expected purchase expe­
introduced to its VAT rules as a way to level the playing field when
riences against the cost of increased complexity in back-office
selling cross border e-services (e.g. downloads). Currently the
operations.
applicable VAT rate is based on the merchants’ locale. However,
in 2015, both EU and non-EU merchants will have to collect
Global expansion will increase the complexity businesses face.
applicable VAT rates based on the consumers’ residence. For
Diverse government structures, unique social and business cul­tures
instance, the applicable standard VAT rate in Germany is 17%,
and an ever-changing array of legal requirements and com­pliance
as compared to 21% in the Netherlands. Assuming product
policies make it difficult to overcome country-specific challenges.
pricing is the same in both countries, Dutch consumers currently
have a higher incentive to buy from an online merchant based
Online shops must be fully localised in terms of language, terms
in Germany, but this will change. The online retailer has a rather
and conditions, pricing, check-out process and culturally preferred
large responsibility to its consumers and countries where it does
payment methods. Add the complexity of various import taxes
business and must understand and appropriately apply these
(sales tax, VAT, GST) and foreign exchange and repatriation rules
changes to its model.
that need to be carefully attended and it’s clear that a business
may need to consider a country-by-country strategy. The online
Conclusion
shopping experience continues long after payment and includes
The critical difference between you and your competitors isn’t
shipping, customer support and possible returns or repairs.
always about who offers the better product or service, but
All these factors need to be adjusted to the local flavors. A ‘one
the experience customers have throughout the end-to-end
size fits all’ approach will not be successful.
purchasing event. A prerequisite for you to be successful is to fully
understand the characteristics and regulations of the markets you
are targeting. This positions your business to operate at a more
professional level, with less risk of consumer dissatisfaction with
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
André Malinowski, Vendor Service Manager, ModusLink
a transaction. As a result, there is potential to gain a compe­
titive advantage by developing an optimised payment mix in
combination with a competitive e-commerce model.
ABOUT THE COMPANY: MODUSLINK GLOBAL
SOLUTIONS EXECUTES COMPREHENSIVE
Choosing the right partner can be the make- or-break decision
that determines success in expanding your global footprint.
An experienced partner can not only help you tackle country
and industry-specific challenges, but also help you grow as
your e-commerce strategy evolves. In some cases, going a step
further beyond payment transaction basics and outsourcing
the primary elements of financial management operations, the
supply chain and e-commerce processes provides the optimal
solution, empowering you to focus on your core business. After
SUPPLY CHAIN AND LOGISTICS SERVICES
THAT IMPROVE CLIENTS’ REVENUE, COST,
S U S TA I N A B I L I T Y A N D C U S T O M E R E X ­P E ­
RIENCE OBJECTIVES. MODUSLINK IS A
TRUS­T ED AND INTEGRATED PROVIDER TO
T H E W O R L D ’ S L E A D I N G C O M PA N I E S I N
CONSUMER ELECTRONICS, COMMUNICATIONS,
COMPUTING, MEDICAL DEVICES, SOFTWARE
AND RETAIL.
all, e-commerce success is more than just payments.
ABOUT THE AUTHOR: BEFORE JOINING
When expanding your e-commerce strategy, look for a partner
that is ready and able to extend your market reach, offering
localised shopping experiences such as regional payment options
and processing, multilingual contact center support and deep
knowledge of local logistics, import and export complexities.
MODUSLINK, ANDRÉ MALINOWSKI HELD
VARIOUS POSITIONS WITH ENTERPRISES THAT
SPECIALIZE IN ONLINE TRANSACTIONS. IN
HIS CURRENT POSITION AT MODUSLINK, HE
ACTS AS A TRUSTED ADVISOR AND PAYMENT
CONSULTANT FOR MANY OF THEIR LARGEST
ONLINE MERCHANT CLIENTS. HIS EXPERTISE
LIES IN UNDERSTANDING THE COMPLEXITIES
OF GLOBAL E-BUSINESS ECOSYSTEMS AND
DEVELOPING LONG-TERM FINANCIAL MANAGE­
MENT AND PAYMENT STRATEGIES.
www.moduslink.com
Source: 2017 Global online retail share by regions. EUROMONITOR
INTERNATIONAL
49
50
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Edgar Dunn & Company
Payments in a Multichannel Environment
channel strategy and an integrated multichannel strategy:
• A multiple channel strategy is simply offering a mix of channels
We are currently standing at the crossroads of a substantial
where each channel operates independently;
change in retailing and how consumers pay, driven by the use of
• An integrated multichannel strategy has genuine channel inte­
the Internet, the prevalence of e-commerce since the turn of the
gration in order to provide customers with convenient cross-
millennium and the rapid consumer adoption of smartphones.
channel benefits.
In the next 5 to 10 years EDC expects that changing consumer
Not surprisingly, EDC has seen that customers increasingly expect
preferences and technological developments accompanied by
a convenient and consistent cross-channel experience that comes
the emergence of a number of new merchant business models
from an integrated strategy, and developing such a strategy has
and sales channels will have a substantial impact on the retail
become important for merchants seeking a competitive advantage.
landscape. Change in the way consumers pay for goods and
services will be fast, largely driven by technology. Consumers
The benefits of such a strategy, as identified by EDC research
are responding positively to innovation and many merchants are
conducted in conjunction with the Merchant Risk Council, include
finding it challenging to respond.
improvements in sales performance, shopping experience and
customer loyalty. The challenges are significant, however, with the
Constantly connected
top 3 identified as operational aspects (such as customer service),
For customers, it has never been easier to be connected to get
cost and organisational structure.
product information and compare prices. For merchants, mobile
creates new opportunities to sell products and communicate with
Additionally, an integrated multichannel strategy creates new fraud
customers, improving the shopping experience.
risks, such as fraudsters ’playing‘ one channel against another to
fool independent fraud processes. Consequently, a holistic fraud
The adoption of new technologies is changing consumer
strategy across all sales channels that balances convenience and
purchasing. Two elements in particular are significantly impacting
security is key.
the overall shopping experience:
•S
ocial networks are having a growing impact on decision-making
in the purchasing process and on brand recognition;
The need for integration stretches beyond the sales channels and
fraud strategy. EDC believes that a more centralised, integrated
• M obile is becoming a personal shopping assistant used in all
organisational structure offers a more efficient approach. If a
phases of a shopping trip, from product research and selection
merchant sells through different channels but manages each one
to payment.
as a separate entity, this is likely to pose difficulties in creating a
real cross-channel experience and a single brand identity. Nor will
As a result, sales channels are merging into a new kind of commerce
it facilitate the sharing of information on customer behaviour and
– connected commerce – that uses different channels in a comple­
preferences across channels, which is an integral part of delivering
mentary manner.
a compelling customer experience.
The challenge for merchants is to follow customers throughout their
Payments at the heart of multichannel
shopping trip by offering consistent services, including pay­ments,
In a multichannel environment, payments must take into account
across all channels.
the unique features of each channel. Merchants need to define
specific payment processes for each channel, potentially with
An integrated strategy
a different set of payment methods that suit specific channels,
There is a substantial difference between a multiple (stand-alone)
customer preferences and customer segments. Providing these
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Pascal Burg and Mark Beresford, Directors,
Edgar Dunn & Company
options is not a simple task and multiple challenges exist, including
1. To determine where you are now, complete a 360° Payments
IT integration, the complexity involved in making payments simple
Diag­nostic of the current situation covering the issuance (where
and convenient, the cost of payment acceptance and fraud.
applicable) of payment methods and payment acceptance, to
identify improvement initiatives;
Additionally, payments are key in linking different sales channels.
2. To decide where to go next, prioritise the list of potential initia­
Customers increasingly use a combination of channels to support
tives and produce a payments optimisation plan. Both revenue-
their purchase decisions. Design of the payment process should
increasing initiatives and cost-reduction initiatives should be
not only consider the last step in concluding the purchase trans­
part of this plan;
action, but it should be viewed as playing a core role in an inte­
3. To monitor whether you are getting there, set up the right organi­
grated multichannel strategy, including non-payment inter­actions.
sation and tools for on-going monitoring and management
of payments. Examples of these include a cross-functional
Merchants using an integrated multichannel strategy are able to
‘payments committee’ and a payments dashboard with KPIs.
identify customers based on the payment method and provide
Facing the increased complexity of the payments equation, mer­
loyalty or marketing offers at time of purchase. Merchants can
chants need to re-assess their payment acceptance strategy.
also use electronic wallets, which store customers' personal
Positioning the customer at the centre of the purchase and pay­ment
and payments information, to link online and mobile channels to
processes has become paramount.
provide a consistent customer experience, simplify payments and
This article was excerpted from EDC’s white paper “Payments at
encourage repeat sales.
the heart of multichannel” that was written with the support of the
Merchant Risk Council. The observations and conclusions in this
The future is multichannel
document are entirely those of EDC.
Customers demand convenience and simplicity, and merchants
must be able to offer a frictionless customer experience, including
payment, across multiple channels.
A B O U T T H E C O M PA N Y: E D G A R , D U N N &
Multichannel also stretches beyond payments. Mobile-based
valued-added services can create differentiation for merchants,
who can combine a range of services using payments and the
functionality of smartphones to generate additional sales and
increase conversion rates. ‘Social marketing’, such as ‘push’
messages, location-based offers and direct interaction with
customers creates a new channel of communications and can
COMPANY (EDC) IS AN INDEPENDENT GLOBAL
F I N A N C I A L S E R V I C E S A N D PAY M E N T S
CONSULTANCY. FOUNDED IN 1978, THE FIRM
IS WIDELY REGARDED AS A TRUSTED ADVISOR
TO ITS CLIENTS, PROVIDING A FULL RANGE OF
STRATEGY CONSULTING SERVICES, EXPERTISE
AND MARKET INSIGHT.
directly influence shopping behaviour.
ABOUT THE AUTHOR: PASCAL BURG IS A
A multichannel and multi-service approach will provide merchants
with additional behavioural data and will encourage the smart use
of payment information, helping to improve revenues and engage
customers.
DIRECTOR IN EDC’S PARIS OFFICE AND MARK
BERESFORD IS A DIRECTOR IN EDC’S LONDON
OFFICE. THEY HAVE EXTENSIVE EXPERIENCE
PROVIDING STRATEGIC SUPPORT TO RETAIL
AND PAYMENT PROVIDER CLIENTS ACROSS
Where merchants should start
EUROPE AND OTHER KEY GEOGRAPHIES.
To help merchants think about how to optimize payments, EDC
suggests a three-step approach:
www.edgardunn.de
51
THE PAYPERS - INSIGHTS IN PAYMENTS
The Paypers (www.thepaypers.com) is the leading independent source of news and analyses for professionals in
the global payment industry. Our products are created by payment professionals and cover all significant develop­
ments in financial transactions, with a special focus on online payments, online banking, mobile payments,
e-invoicing, e-identity and SEPA. Our portfolio includes headlines, newsletters, company profiles, publications,
events, jobs, buyer’s guides and advertising via multiple media channels and social networks.
Insights in payments – this is what the Paypers is all about. On the one hand readers
get deep insight into the payment industry and on the other hand for companies the Paypers
offers a great advertising portfolio. For example, with our DIMOCO hub we handle mobile
payment transactions in the Central- and Eastern European countries. That means that we
are a niche player and the Paypers is an ideal partner for us
Margit Anglmaier - Vice President Corporate Communications - DIMOCO
News and analysis
The Paypers offers a wide range of news and analysis products:
• Real-time online news on our website, with breaking news on Twitter and LinkedIn
• Free daily headlines, covering the fast-paced developments in the global payment industry
• News | Paypers, weekly overview of this week’s most important news into your mailbox.
• RSS feeds for all news articles, selectable by category
• Online database with a searchable news archive dating back 7 years.
• Premium newsletters providing a bi-weekly overview of industry news and analysis
• Analyses on current market developments and future opportunities
• Research reports detailing developments in specific markets and industry niches
• Annual payment topic guides with a global market overview of companies, services and products.
The Paypers readership
NEW
CONSUMER
BEHAVIOUR
54
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Wirecard
New Consumer Behaviour: Shopping in
All Channels
so-called cross-channel management, or approaching customers
using multiple sales channels. That means that, in addition to
linking sales channels, internal processes such as product offe­
Shopping is being revolutionised: ecommerce means that
rings, logistics and IT are also synchronised on the online and
consumers now have the entire world of shopping at their
offline channels. As a result, customers can use several channels
fingertips with just a few clicks. This rapid development is
at the same time while shopping and being able to move smoothly
being accelerated as it is now possible to shop from almost
from one channel to another. Some merchants offer functions
every device. That means: ecommerce is booming, including
that allow their customers to access their filled shopping basket
internationally.
through any touch point - no matter what device they started their
shopping on. That means customers can put the products they
The opportunities offered by online shopping have taken their
want to buy into their basket using their smartphone while out and
place in all parts of our lives. It has never been so easy to shop.
about. When they get back home, they can carry on with the order
We no longer have to go to a travel agent to book a flight, or visit
including the checkout process using their easy-to-use tablet, and
a store to buy books or clothes - we can do it all online. No matter
close the transaction - even though they have changed devices.
what time of day, online shops are open 24/7, 365 days a year.
In addition, the constantly growing online sales figures are also
One thing is certain: the more touch points there are and the more
supported by the growing number of mobile devices.
flexible merchants meet their customers with a targeted approach,
the more revenues they make. It is very clear that the type of pay­
Smartphones and tablets allow users to shop online from
ment also plays a key role.
everywhere. Even physical wallets aren’t a must-have any more
when it comes to shopping: consumers are familiar with in-app
Cultural differences - also for payments
payments, their mobile optimised payment pages, or they get
For international success merchants need to know the specific
used to a mobile wallet in their smartphone. In addition, the new
customers preferences when it comes to payment. One of the
mobile tools are also adding a new dimension to ecommerce: the
most frequent reasons for a sale not being completed is that the
user’s location becomes a ‘Point of Shopping’.
customer can’t pay the way that he wants to.
Retail is converging
Cultural differences in dealing with money determine which pay­
What does this mean for retailers? It’s not enough to focus on
ment methods are accepted in the individual countries. As a
the bricks-and-mortar business. Merchants are missing out
result, there are substantial differences with regard to payment
on valuable sales potential if they do not meet their customers’
preferences:
changed shopping behaviour. They are well advised to keep
pace with the ever-increasing convergence of bricks-and-mortar
Germany tends to be conservative; consumers prefer to make
and bricks-and-clicks shopping. The internet is penetrating new
pur­chases on invoice, or to use traditional direct debits. Consumers
media and dissemination channels at a rapid pace. This results
in the UK and France often use credit cards and national debit
in new fields of business and strong opportunities for growth for
cards. In Poland, online banking is becoming increasingly popular.
companies, with massive potential for merchants.
In The Netherlands or Belgium, users and online merchants
equally use the advantages offered by the national online-banking
The merchants that actively support this development often
based methods iDEAL and Bancontact/Mr. Cash. This preference
diversify their sales channels. They make a distinction between
can also be found in many Eastern European countries, as credit
their bricks-and-mortar business, their ecommerce and their
and debit cards are still not widespread there.
sales using mobile devices. However, the key to success is in the
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Carlos Häuser, EVP Payment & Risk, Wirecard AG
E-wallet solutions are prevalent in Eastern Europe, as here it
Support from third-party service providers
is often the case that many smaller, national methods including
In summary, we can ascertain: changing consumer behaviour
voucher and bank-transfer based methods are linked in.
means merchants are being faced by major challenges: so-called
‘everywhere commerce’, or the merger of the online, offline and
If a merchant is considering entering another continent, all of a
mobile sales channels, which will increase at a rapid pace in the
sudden they are confronted with a whole new set of challenges.
digital age. Merchants who work together with experts for payment
The Arabian Peninsula and South America are very cash-friendly.
processing and risk management receive the tools needed to
In addition to voucher solutions such as the very popular Boleto
ensure a cross-channel, international shopping experience.
Bancario from Brazil-based Banco Bradesco, in these countries
The merchants who miss the boat for the current trends can miss
online-banking based methods are widespread - in some cases
out on key sales linked to the new consumer behaviour.
combined with debit cards. In the US credit and debit cards are
­
the standard means of payment.
Debit cards are also run-of-the-mill in Asia, however in China
alone there are more than 40 national banks, which an online
merchant has to link in if they plan to expand into Asia. In these
countries Alipay offers a wallet solution that supports all national
debit cards and also international credit cards. Merchants who
want to approach Chinese customers have to accept UnionPay
debit and credit cards.
ABOUT THE COMPANY: WIRECARD AG IS ONE
OF THE WORLD’S LEADING INDEPENDENT
PROVIDERS OF OUTSOURCING AND WHITE
LABEL SOLUTIONS FOR ELECTRONIC PAYMENT
TRANSACTIONS. THE WIRECARD GROUP HAS
BEEN SUPPORTING COMPANIES IN ACCEPTING
ELECTRONIC PAYMENTS FROM ALL SALES
CHAN­NELS. A GLOBAL MULTI-CHANNEL PLAT­
Selection of payment methods - security from profes­
sional risk management
Another key factor is that the individual payment methods are
backed by effective risk management methods. Protection from
transaction fraud and consumer checking is key to ensure the
best possible avoidance of payment defaults. In order not to place
revenues at risk, the primary factor is offering customer-friendly
payment methods and controlling them based on the specific risks
attached.
FORM BUNDLES INTERNATIONAL PAY­M ENT
ACCEPTANCES AND METHODS, SUPPLE­M EN­
TED BY FRAUD PREVENTION SOLUTIONS. WHEN
IT COMES TO ISSUING THEIR OWN PAYMENT
INSTRUMENTS IN THE FORM OF CARDS OR
MOBILE PAYMENT SOLUTIONS, WIRECARD
PROVIDES COMPANIES WITH AN END-TOEND INFRASTRUCTURE, INCLUDING THE
REQUISITE LICENSES FOR CARD AND ACCOUNT
PRODUCTS. WIRECARD AG IS LISTED ON THE
The goal is to “maximize income while minimizing losses from
payment defaults”. Suspicious transactions are recognised at
FRANKFURT SECURITIES EXCHANGE (TECDAX,
ISIN DE0007472060, WDI).
an early stage and rejected if required. Which strategy is optimal
depends on the merchant’s individual requirements when it comes
to decide on maximum tolerable risk in relation to the potential
turnover.
ABOUT THE AUTHOR: CARLOS HÄUSER JOINED
MUNICH-BASED WIRECARD AG IN 2005 AS A
SOFTWARE DEVELOPER. TODAY THE CERTIFIED
SCRUMMASTER IS EXECUTIVE VICE PRESIDENT
FOR PAYMENT & RISK WITH WIRECARD AG.
www.wirecard.com
55
NEW
IN
2013!
CROSS-BORDER ECOMMERCE
RESEARCH SECTION
THE COUNTRY REPORTS CAN BE DOWNLOADED FOR FREE VIA THE PAYPERS
The Paypers, in close collaboration with the Cross-Border Ecommerce Community (CBEC), a strategic
initiative started by Payvision, PAY.ON, ReD and WorldItLawyers has launched a new section called
Cross-border Ecommerce Research.
Through The Paypers, the CBEC enables Merchants, Payment Service Providers, ISOs and Acquiring
Banks to access country and regional ecommerce facts, figures and insights - valuable content about
mature and developing markets that can support strategic decision-making. The obstacles which hinder
cross-border expansion are explored, and the payment methods, ecommerce law, online fraud and risk
issues that affect individual countries are addressed.
The newly introduced section currently offers Cross-border Ecommerce Reports & Infographics for
major countries from all over the world. Research consists of country-specific Ecommerce facts & figures,
mature and emerging markets, preferred payment methods, payment service providers, risk and fraud as
well as ecommerce legislation & regulation.
The section will be continuously updated with all the major and emerging ecommerce countries.
Cross-border ecommerce is a topic of interest to merchants across the globe. There is
much to play for, but the challenges are also significant and this initiative will help merchants
to gain a better understanding of the countries and payment environments into which they
are seeking to expand. The contributing companies bring complementary experience to the
table and the initial outputs combine a wealth of data and insight that isn’t available in one
place anywhere else. I salute the companies involved in bringing this together
Johannes Ditterich, CEO Limango - Germany's leading web merchant, and part of Otto Group
Endorsed by:
CROSSBORDER
E-COMMERCE
58
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
The Paypers
E-commerce – a Cross-border Approach
As a result of continuous technology developments and a rising
popularity of electronic commerce, an increasing number of
Cross-border e-commerce growth opportunities
companies all over the world provide their customers with the
Generally, it has never been easier for businesses to tap into
possibility to buy products online. Thus, payment services
foreign markets than via the internet. The online channel has been
providers are permanently trying to launch new payment methods
breaking down barriers between different geographic markets,
to meet customer needs and expand across new and strategic
but technological developments have also paved the way for the
markets. In this context, Latin America is no exception. Skrill, Pay.
introduction of many different options when it comes to paying for
On, Ukash and Adyen are good examples of companies that are
goods and services. As a result, nowadays, online payments are
aware of the persistent growth in many Latin American markets
not only about credit cards or PayPal.
and take advantage of the rising demand for international payment
processing.
The growth in e-commerce has taken on spectacular proportions
in the last decade. E-commerce has evolved from a novelty, via
Brazil is currently considered the most important e-commerce
a nice-to-have to a need-to-have, developing itself from scratch
market, accounting for 62% of the entire region’s online sales.
to a multi-billion euro industry. Also, we keep hearing about
According to the 'Latin American Online Retail Forecast, 2011
e-commerce taking off and its variations gaining ground. Some
to 2016' study released by Forrester Research, e-commerce
voices trumpet the arrival of an ideal world where there would
transactions in Brazil are expected to reach USD 22 billion by
be no need for cash and cheques for payments (a scenario
2016, up by 178% as compared to 2010.
apparently long way off), thus signaling an increased use of cards
among consumers especially with online shopping. In this context,
Merchants can develop their businesses and increase their
the cross-border approach for e-commerce seems to be the next
revenue by trying to make the most out of the cross-border sales
logical step.
opportunities. In order to define the growth strategy for such a
purpose, they should know which are the most promising markets
But at present, at a European level, cross-border e-commerce
for their products and services. Hence the need for a knowledge
is far from being utilized to a full extent, or at least this is what
hub to offer a deeper understanding of the different influences on
statistics so far suggest. In Europe, online buyers use a mix of
e-commerce, key insights which could result in exciting initiatives
electronic and offline payment methods when making purchases
and, ultimately, lead to international expansion for the benefit
on the internet. This diversity has given companies the ability to
of not only merchants, but actually all stakeholders within the
manage their business in different currencies and languages, but
dynamic global ecommerce landscape.
on the other hand has turned Europe into a complex market, thus
making a harmonised European payment landscape difficult to
The Paypers: the central hub of information for cross-
achieve.
border e-commerce
As e-commerce (and implicitly online payments) development
It is generally considered that Asia-Pacific has the biggest market
is driven by country-specific factors, and also registers different
potential in almost every industry. Highly integrated with the
growth levels, data availability varies significantly between
global trading and financial systems, Asia is undoubtedly set to
countries. Some of them have various organizations/market
become the largest economic region in the world and this already
research firms/indexes that publicly and consistently reveal
has significant and positive consequences on the e-commerce
e-commerce-related data. Other countries are presented with
market. The push into cross-border trade is no longer a distant
the challenge of a language barrier, making data gathering and
dream in the region, with many retailers actively pursuing a place
reliability more difficult.
in the Asian-Pacific markets.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Adriana Screpnic, Editor-in-Chief, The Paypers
Payvision, PAY.ON, ReD and World IT Lawyers have launched
another unique, large-scale industry-wide overview, namely The
of the Cross-Border eCommerce Community (CBEC), a strategic
Web Fraud Prevention, Security & Digital Identity Market
initiative that aims to support Merchants, Payment Service
Guide. This project, together with The Online Payments Market
Providers, ISOs and Acquiring Banks within the CNP Payment
Guide, is a key source for merchants, including latest trends and
Industry, expanding their business globally, by offering key insights
international developments (online payments, fraud prevention,
and information on every aspect of international ecommerce.
online security and digital identity). Two key initiatives that aim to
Initiated by Payvision, the CBEC is endorsed by the Ecommerce
create a unique décor in which prominent players in the payments
Europe and The Paypers. The members have committed to
industry provide an unprecedented level of insight into their
invest in research and deliver up-to-date information about
business vision and the inner working of their companies.
country-specific ecommerce facts & figures, mature and emerging
markets, preferred payment methods, logistics, risk and fraud,
and ecommerce legislation & regulation.
ABOUT THE COMPANY: THE PAYPERS IS THE
The country reports have been designed to help merchants,
payment service providers, technology companies, ISOs and
acquiring banks within the CNP payments space, but also
professionals in the digital transaction services industry, as well
as other relevant business audiences, gain access to up-todate information and expertise on country-specific and regional
e-commerce ecosystems.
NETHERLANDS-BASED LEADING INDEPENDENT
SOURCE OF NEWS AND INTELLIGENCE FOR
PROFESSIONALS IN THE GLOBAL PAYMENT
COMMUNITY. OUR PRODUCTS ARE AIMED AT
MERCHANTS, PAYMENT SERVICES PROVIDERS,
PROCESSORS, FINANCIAL INSTITUTIONS, START-
UPS, TECHNOLOGY VENDORS AND PAYMENT
PROFESSIONALS AND HAVE A SPECIAL FOCUS
As diversifying payment methods, coupled with developing
cross-border business models are considered key to building
and increasing your business, we address the market need for
more clarity and guidance by providing valuable content about
mature and developing markets which can help you in your
strategic decision-making and the corresponding approaches.
With this purpose in mind, we share need-to-know insights, welldocumented research papers, industry reports and infographics
which highlight global opportunities for profitable cross-border
ON ALL MAJOR TRENDS AND DEVELOPMENTS
IN PAYMENTS-RELATED INDUSTRIES INCLUDING
ONLINE AND MOBILE PAYMENTS, ONLINE/
MOBILE BANKING, CARDS, CROSS-BORDER
E-COMMERCE, E-INVOICING AND SEPA. WE ARE
ALSO KEEN ON KEEPING OUR READERSHIP
INFORMED WITH REGARD TO ONLINE FRAUD
PREVENTION INNOVATIONS AND THE MOST
SIGNIFICANT TRENDS IN THE E-IDENTITY SPACE.
e-commerce.
ABOUT THE AUTHOR: ADRIANA SCREPNIC
Methodology reports
In this analysis, we rely mainly on secondary research from multiple
sources, including: Internet World Stats, Eurostat, MarketResearch,
consultancy firms, card schemes and ecommerce associations.
We then combine this with primary research from industry thought
leaders, payments as well as fraud experts within our CBEC
partners. This offers very solid knowledge about the local/regional
HAS BEEN INDULGING IN HER PASSION FOR
I N N O VAT I O N I N D I G I TA L T R A N S A C T I O N S
BY EDITING AND ENRICHING THE PAYPERS
CONTENT FOR OVER 5 YEARS. EXPERIENCED
EDITOR, RESEARCHER, REPORTER AND WRITER,
SHE HAS BEEN MANAGING THE PAYPERS TEAM
AS EDITOR-IN-CHIEF SINCE 2012.
online payments and the e-commerce landscape.
The Paypers has also distinguished itself as the publisher of
www.thepaypers.com
59
60
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Payvision
Global Acquiring - Business Drivers &
Opportunities in Cross-Border Ecommerce
Payvision also collaborated with CardNotPresent.com to
conduct a 2013 Global Survey that polled acquirers, merchant
services providers (MSP), ISOs, payment services providers
The global e-commerce landscape is marked by great regional
(PSP) and online merchants. The objective of this Global Survey
differences in internet, banking and mobile penetration. Local
was to identify and quantify the business drivers and challenges
differences in infrastructure, logistics, tax rules and regulations are
which stakeholders across the Card-Not-Present online payment
just a few elements in a complex set of variable parameters, which
industry face, while expanding their footprint through cross-border
contribute and define a country and/or a region’s ‘e-commerce
ecommerce. The results of this survey formed the basis of our
readiness’.
latest Industry Report on the business drivers and opportunities in
cross-border ecommerce.
Payvision is an independent, full service global card processor,
specialised in profitable cross-border e-commerce solutions. We
We believe that the results of this survey offer insight into the
connect PSPs and banks to one global acquiring network and we
direction in which cross-border e-commerce is heading the
believe that sharing knowledge leads to a better understanding
emerging and the developed markets. The results of this survey
of the intricate online payment landscape. This principle has led
confirm our observation that the European “Connect and Grow”
Payvision to initiate the Cross-Border eCommerce Community
business model, in which profits are shared by the various stake­
(CBEC), a strategic initiative in partnership with PAY.ON, ReD
holders within a global acquiring network of regional banks and
and World IT Lawyers , that aims to support merchants, PSPs,
international payment services providers - connected to one global
ISOs and acquiring banks within the CNP payment industry, in
card processor - will ultimately prove the best value proposition for
expanding their business globally, by offering key insights and
both online shoppers and commercial players, within the growing
information on every aspect of cross-border e-commerce.
ecommerce landscape.
Endorsed by Ecommerce Europe and The Paypers, its members
are committed to become the industry’s cross-border e-commerce
While our first cross-border e-commerce White Paper explored the
knowledge hub. We research and analyze the market, resulting in
various industries which benefit from the business opportunities
Country Factsheets and Infographics. In addition, Payvision has
presented by ecommerce, our latest cross-border ecommerce
published a series of White Papers which offer our readers insight
report zooms in on challenges and exciting business opportunities
into the various aspects of profitable cross-border e-commerce.
in four different regions. 73% of our survey’s respondents focus
Industry reports which explore successful PSP strategies,
their cross-border e-commerce strategy on Europe, the largest
innovative mobile payment methods, secure e-identity solutions
e-commerce market in the world. European total B2C e-commerce
and the exciting business opportunities which global e-commerce
revenue grew 19% from 2011-2012 to USD 412.6 billion (35.1%
presents to retail, travel, music, gaming and SaaS industries.
share of global B2C e-commerce), while North American online
sales volume reached USD 389.5 billion (33.1% share). The US
represents the largest online retail market, while Asia-Pacific
(APAC) is the world’s fastest growing e-commerce region. In
an emerging Latin American market (LATAM), Brazil is showing
tremendous growth spurs.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Rudolf Booker, CEO, Payvision
In 2012, cross-border B2C ecommerce sales reached USD 300
Key business drivers, such as competitive pricing, sharing geo­
Billion, while global B2C e-commerce is estimated to exceed
graphi­cal borders and/or speaking a common language, will gene­
USD 1.1 trillion by the end of 2013. Mobile payment methods
rate inbound web traffic and stimulate (cross-border) e-commerce
are increasingly popular, as they enable consumers to transfer
in an expanding market, in which boundaries are dis­s ol­­ving on
payments via their mobile devices, which most consumers now
the digital highway; presenting all e-commerce stakeholders the
have on their person 24/7. In the US, retail m-commerce will reach
exciting opportunity to connect & grow.
nearly USD 41 billion by the end of 2013, an impressive 68%
growth compared to 2012. The popularity of purchasing goods and
services via tablets is increasing. Internet penetration and the use
of smartphones is maturing in developing and emerging markets.
E-commerce and m-commerce are successfully emerging from
the ashes of the global economic crisis.
ABOUT THE COMPANY: PAYVISION IS A FAST
Online shopping enables global consumers to surf, compare
and buy goods, without having to drive to a shopping mall.
Traffic jams or time consuming brick & mortar shopping can be
avoided, because shoppers can surf the virtual marketplace,
compare pri­cing, search for the best deals and read peer reviews,
share customer experiences on social media and buy selected
products and services at the click of a mouse.
GROWING, INDEPENDENT PAYMENT SOLUTION
PROVIDER SPECIALIZED IN GLOBAL CARD
PAYMENTS FOR THE E-COMMERCE MARKET.
PAY V I S I O N O F F E R S A C Q U I R I N G B A N K S ,
AGENTS, PAYMENT SERVICE PROVIDERS,
ISO, MSPS AND THEIR MERCHANTS A
SECURE PCI DSS COMPLIANT, PSD LICENSED
I N T E R N AT I O N A L PAY M E N T P R O C E S S I N G
Compared to domestic e-commerce, cross-border e-commerce is
multifaceted, but once barriers have been solved and requirements
N E T W O R K E N H A N C E D W I T H I N N O VAT I V E
TECHNOLOGY.
have been met, the business opportunities presented by profitable
expansion into emerging markets are well worth the time and
inves­tment.
ABOUT THE AUTHOR: RUDOLF BOOKER IS
THE DRIVE BEHIND A SUCCESSFUL CARD
PAYMENT SOLUTIONS PROVIDER, WHICH HAS
The international regulatory landscape is complex and adhering
to compliance and legislation can be quite challenging. Finding a
solid logistics and delivery partner in new markets is not always
easy and as cultural differences impact customer behaviour and
consumer preferences, these differences will have to be analysed
and understood; websites need to become multi-lingual and a
variety of payment methods, in multiple currencies are required to
CONSISTENTLY REALIZED BUSINESS GROWTH
IN THE PAST 10 YEARS. AT THE BIRTH OF
E-COMMERCE, RUDOLF ENVISIONED THE
ENORMOUS POTENTIAL OF ONLINE PAYMENT
PROCESSING AND INVESTED IN INNOVATIVE
SOLUTIONS, TO SERVICE A PAYMENT INDUSTRY
ABOUT TO EXPAND.
make shoppers sufficiently comfortable to complete their online
shopping experience and make a (cross-border) purchase.
www.payvision.com
61
EMERGING
MARKETS
REGION AND
SCOPE: CHINA
64
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Web2Asia
Expanding Internationally: How to Avoid
Failure in China E-commerce
It’s imperative to understand the complexities of the Chinese
consumer and have a well-defined strategy to match your
marketing mix to the right target. This will require time to under­
The biggest error one can make when conducting business in
stand the landscape in China.
China is to assume the Chinese market is the same or similar
to the rest of the world, because it is not. This is a market that,
Logistics & customer service
effectively, is a reflection of the demands of the differing Chinese
In China customer service is key to success. Chinese expect
consumers, in combination with an evolving culture, a rapid
to have someone there to answer any question at anytime or
growth and a huge geographical spread. So what does it take to
they won’t feel secure about the product and shop elsewhere.
achieve success in such an impressive market? And what are the
While this may be like calling Fed Ex in the US to trace your
DOs and DON’Ts in relation to the Chinese customers? This article
package, in China, it is also the brand/company who must be
will pass on some wisdom that will help anyone looking to expand
available to assist the buyer at any time. Not only for support,
to China avoid the common mistakes made by many businesses.
customer service is also a valuable sales channel in China, where
40% of sales are assisted. So note: in order to succeed, this is
Chinese consumers
a must!
First, I need to be clear that there are many groups of Chinese
consumers due to the distribution of 600+ cities in a Tier 1 to Tier
Both of these functions are strictly related to the geographical
5 ranking system and a vast gap between Tier 1 and the ‘real
spread, so this needs to be taken into account when operating
China’.
these channels. Logistical systems differ between tiers due to
the physical infrastructure in each area. While Tiers 1 and 2 enjoy
City dwellers living in the ‘big four’ superpower regions of Beijing,
efficient delivery by van, lower tiers receive packages by push-bike
Shanghai, Guangzhou and Shenzhen are, in many ways, a different
through dusty terrain. As far as customer service is concerned,
breed of shoppers from those in China’s smaller cities. The newly
you must consider that having a call centre in one area of China
rich, big city shoppers are clued up, educated and boast large
will not work to cater to all markets, so training the right people is
disposable incomes. They are in touch with international trends
important.
and love to display their ability to indulge in the ‘international
lifestyle’, while they demand luxurious brands and products and a
Customer lifetime value
purchase and post-purchase experience to match; in comparison
Previously, Chinese consumers were labeled as price sensitive and
to the developed markets this experience is much more innovative.
difficult to gain brand loyalty from. But we can see an emergence
from the upper caliber group of brand loyalty, Hallelujah! While
With seven times the consumption power of Tier 1, Tiers 2 to
inland consumers (lower tiers) still rate durability, price and
4 are now the focus of marketing activities, with companies
functionality as primary to their purchase decisions, their more
spending three times as much marketing spend within these areas
outgoing counterparts place the brand image, displaying their
in comparison with Tier 1. Tiers 3 to 4 are referred to as where
taste and how the brand makes them feel as important, in fact 7
the more traditional consumers whose sophistication is quickly
times more important than the other group. 27% have established
evolving reside. These smaller towns are filled with a new wealth
brand preferences versus 15% of inland consumers.
status of their citizens with a growing demand for global brands
that reaches miles beyond what the physical environment can
offer...enter e-commerce.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Lac Tran – HEAD of DIGITAL, Web2Asia
It should be noted that although brand loyal, the Chinese are
Sources:
not shop loyal, so first go online – use the diverse marketplace,
Mobile Stats: CNNIC’s 32nd national web report
because this allows you to bypass the issue of store loyalty in the
Customer Lifetime Value Stats: Mckinsey Consumer & Shopper
best way. Once your brand is stable in the market a standalone
Insights, 2012 Annual Chinese Consumer Report. From Mass
store will allow you to build the longest relationships. As brands
to Mainstream: Keeping Pace With China’s Rapidly Changing
attempt to push consumers to connect, we have seen a boom in
Consumers
intricate membership schemes, so my advice is to get invested in
this!
The mobile era
China’s mobile use is the highest worldwide, reaching 591 million
internet users and 460 million mobile web users. Mobile interaction
from brands is becoming a growing expectation in China, and even
with the strongest offline presence, brands are realizing that this is
not enough to entertain a consumer who spends an average of
4 hours online on their mobile each day. M-commerce is a
reflection online expenditure in China’s tiers, with Tier 3 and 4
A B O U T T H E C O M PA N Y: W E B 2 A S I A I S A
SHANGHAI-BASED FULL-SERVICE DIGITAL
MARKETING AGENCY PROVIDING DIGITAL
STRATEGY, ONLINE PERFORMANCE MARKETING
AS WELL AS E-COMMERCE & MULTI-CHANNEL
INTEGRATION. WE SERVICE CLIENTS FACING
NON-NEGOTIABLE DIGITAL DEADLINES WITH
mobile users accounting for over half of China’s total mobile users.
TAILOR-MADE SOLUTIONS.
Content is king in China, so businesses must be cautious
ABOUT THE AUTHOR: LAC TRAN IS A RECOG­
to understand local business practices and culture properly.
Generating unhappiness in the consumer’s eyes will result in
facing a very hard and unforgiving market, so my advice is to pay
very close attention to detail in operations.
NISED E-COMMERCE + DIGITAL STRATE­GIST IN
CHINA WITH THE ABILITY TO SUCCESSFULLY
SELL IDEAS, INSPIRE TEAMS AND DRIVE
GOALS. WITH OVER 15 YEARS OF EXPERIENCE
IN DIGITAL MEDIA AND DIGITAL STRATEGY, LAC
HAS BUILT SOLUTIONS FOR THE INTERSECTION
Your business might be achieving great success overseas, but
OF INNOVATIONS AND SUCCESS.
again China is a very different playing field. To assume that your
brand will be recognised in China, just because it is in almost every
household in the developed market, is not wise. Unfortunately
such a situation is unlikely to happen, as China does not share
many (if any) of the same channels that the developed market uses.
If this is disheartening, don’t let it be, it’s also an advantage.
The Chinese consumers constantly seek foreign brands, so this
should be a point to capitalize on, with an effective strategy tailored
to China to leverage the halo effect. Using international branding to
appeal, the value will be recognized by this savvy consumer group.
So don’t be fearful of the differences, because past the small
hurdles is a world changing market waiting.
www.web2asia.com
65
ECOMMERCE
LAW
PRIVACY
AND DATA
PROTECTION
68
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
TIME.LEX
Processing Customer Payment Data:
Effective Marketing Tool…but Legally
Permitted?
Under currently applicable European data protection rules, the
answer is positive. However, the customer should know. When he
shares personal data, such as credit or debit card data - with a
retailer, he has an expectation about the purposes for which the
Although winning and maintaining customer loyalty is a key goal
data will be used. There is a value in honouring this expectation.
for any retailer, it is especially important for businesses that
To put it simply: if payment data are processed for more than
specialize in niche products. Take the example of “Carets”. Carets
merely executing the payment, the customer should be informed
is a multichannel retailer that sells every product a guitar player
in one way or another about this further purpose.
and enthusiast may need — all types of guitars of course, but
also sheet music, strings, metronomes, books about guitar music,
Purpose limitation is a cornerstone of EU data protection legis­
course material, etc. To obtain a more cohesive view of customer
lation. It inhibits ‘mission creep', which could otherwise give rise
buying preferences and loyalty in its stores, Carets would like
to the usage of available personal data beyond the purposes for
to partner with a payment processing and marketing company.
which they were initially collected. This doesn’t mean that data
Such companies offer click-easy access to periodic or targeted
that have already been gathered may never be genuinely useful for
key reports about customer transactions on the basis of the shop
other purposes, not initially specified. There is a value in allowing
owner’s payment data.
some degree of additional use but only within carefully balanced
limits. Keeping track of your own customer’s buying behaviour
Carets would, among other things, like to identify the busiest
via an analysis of his payment transactions in your shop, is
days in its brick-and-mortar stores by calculating average
therefore not considered as something entirely incompatible with
sales and transactions and the overall total per sales ticket.
the purpose for which the payment data are being collected. The
Analysis of payment data also could help Carets generate marketing
condition is that the customer should be made aware of it. In an
campaigns that drive measurable results. A further effective feature
electronic commerce environment, this awareness is often created
is the ability to track new versus repeat customers. More specifically
by providing each customer access to his own account profile.
Carets would be able to know its top 100 customers ranked by total
amount spent for all time or to click on a customer name to see a
Controller remains liable
full customer history and edit profile details.
Is it legally permitted to partner with a specialized company
to carry out the analysis of the payment transaction data and
But what about the data protection legislation? Is it permitted to
provide, for example, monthly overview reports? The answer is
process customer payment data for marketing purposes?
again positive because no law forces the retailer to do everything
himself. Processing payment and other personal data is some­
Keeping track: not prohibited as such
thing that may be outsourced to a specialist. From a legal point
At least for customers who don’t pay with cash, retailers need
of view, the responsibility remains with the retailer. In the EU
to process payment data in order to execute the payment itself.
data protection legislation, the retailer will be designated as ‘the
The question is whether these data can also be used for marketing
controller’. The specialized company that actually carries out the
purposes. Is it, for example, allowed to link all transactions perfor­
processing is called ‘the processor’. The most essential rule about
med with the same credit card together in order to have a view on
the relationship between a controller and a processor is that the
the buying profile of that particular customer?
latter should never further use or communicate the data beyond
the scope of the outsourcing.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Prof. Dr. Jos Dumortier, an internationally recognized
top expert in data protection and ICT law
Direct marketing: right to opt-out
Processing and re-using payment data for marketing purposes
Keeping track of your customer’s buying behaviour by analysing
is consequently primarily a matter of meeting the customer’s
his payment data is one thing. Another thing is to actually use this
reasonable expectations. And isn’t respecting such trust relation­
knowledge in practice and to send marketing messages to this
ship, after all, an essential rule in a business context always and
customer about other interesting opportunities you can offer him.
everywhere?
This further step will, evidently, only be possible if the customer
has left contact details such as a home address, a phone number
or e-mail address.
Under EU data protection rules everybody has a basic right not to
be bothered by direct marketing messages. In practice this means
that the retailer who will start to send messages to his customer
has to inform the latter about his right to opt-out. The use of e-mail
for direct marketing purposes is in principle only possible after
prior consent (‘opt-in’). Prior consent is however not needed if the
e-mail address of the customer has been communicated by him
in the context of a previous transaction. To summarize: sending
direct marketing messages to existing customers, via e-mail or
otherwise, is legally permitted under the condition that the sender
respects the customer’s right to opt-out.
ABOUT THE COMPANY: TIME.LEX IS A LAW
FIRM BASED IN BRUSSELS, SPECIALISED IN
INFORMATION AND TECHNOLOGY LAW IN
THE BROADEST SENSE, INCLUDING PRIVACY
P R O T E C T I O N , D ATA A N D I N F O R M AT I O N
MANAGEMENT, E-BUSINESS, INTELLECTUAL
PROPERTY, ONLINE MEDIA AND TELECOMMUNI­
Sharing payment data: only after informed consent
Let’s go back now to our initial example. Does EU law allow
Carets to share its payment data with other merchants? Or with a
specialised direct marketing company?
CATIONS. ITS ACTIVITIES COVER ALL LEGAL
ISSUES ENCOUNTERED IN THE CREATION,
MANAGEMENT AND EXPLOITATION OF INFOR­
MATION AND TECHNOLOGY, IN ALL OF ITS
DIVERSE FORMS.
This further step will only be legally permitted if the customer gives
his informed consent. Sharing payment transaction data for direct
marketing from other merchants or for other products or services
will be considered as something incompatible with the purpose for
A B O U T T H E A U T H O R : P R O F. D R . J O S
DUMORTIER IS AN INTERNATIONALLY TOP
EXPERT IN DATA PROTECTION AND ICT LAW.
which these data have been provided.
BACK IN THE ‘90S, HE WAS ONE OF THE FIRST
In Belgium, courts have decided that this is also valid within one
company. Banks, for example, have been sanctioned for having
infringed data protection rules. Analyses of money transfer orders
BELGIAN LAWYERS TO DEAL WITH DATA
PROTECTION, LONG BEFORE OTHER LAWYERS
STARTED PRACTISING THIS AREA OF LAW.
executed by the bank were re-used to select prospects for direct
marketing about the bank’s insurance activities.
www.timelex.eu/en
69
70
ONLINE PAYMENTS MARKET GUIDE 2013
THOUGHT LEADERSHIP
Glossary
A
ACH Network
Automated teller machine (ATM)
The ACH Network is an electronic network for direct consumer,
An electromechanical device that allows authorised users,
business, and government payments. It is the vehicle for direct
typically using machine-readable plastic cards, to withdraw cash
account-to-account electronic transactions, and “via ACH” is
from their accounts and/or access other services, such as balance
the differentiating phrase that links ACH payments back to the
enquiries, transfer of funds or acceptance of deposits. ATMs may
Network.
be operated either online with real-time access to an authorisation
database or offline.
ACH Credits
ACH credit entries occur when an Originator initiates a transfer
Automated Clearing House
to move funds into a Receiver's account. For example, when
The Automated Clearing House (ACH) Network refers to the batch
an employer offers Direct Deposit, the employer originates
processing, store-and-forward system that enables electronic
the payment through the ODFI, which then initiates the credit
funds processing. Rather than sending each payment separately,
transaction to transfer the money into the consumer/employee's
ACH transactions are accumulated and sorted by destination for
account; the consumer is the Receiver.
transmission during a predetermined time.
ACH Debits
Authentication
In an ACH debit transaction, funds are collected from a Receiver's
The process of verifying the identity of the party connecting to the
account and transferred to an Originator's account, even though
system.
the Originator initiated the entry. For example, consumers
authorize a cable access company to debit their accounts for their
Authorisation
monthly bills. Once a month the cable access company initiates
Online payments often involve direct authorisation from the bank
a debit file through its ODFI to withdraw the money from the
of the consumer making the payment. This means that a check is
consumers' accounts. The cable company is the Originator, and
carried out immediately to check whether the consumer is entitled
the consumers are the Receivers.
and in a position to make the payment.
Acquiring
B
An acquiring bank (or acquirer) is the bank or financial institution
Boleto Bancario
that processes credit and/or debit card payments for products or
A credit transfer service which enables customers in Brazil to
services for a merchant. The term acquirer indicates that the bank
purchase software online and pay offline at any Brazilian post
accepts or acquires credit card transactions from the card-issuing
office, bank branch or through internet banking.
banks within an association.
Alternative payments
C
Chargeback
Payment methods that are used as an alternative to credit card
Reversal of a credit card payment. Chargeback is only possible
payments. Most alternative payment methods address a domestic
after settlement to the merchant has taken place.
economy or have been specifically developed for e-commerce
and the payment systems are generally supported and operated
by local banks. Each alternative payment method has its own
unique application and settlement process, language and currency
support and is subject to domestic rules and regulations.
THOUGHT LEADERSHIP
CNP (Card Not Present)
ONLINE PAYMENTS MARKET GUIDE 2013
D
Debit card
Transaction type for credit cards where the card cannot be shown
Card enabling the holder to have his purchases directly charged
physically to the retailer, for instance in the case of e-commerce
to funds on his account at a deposit-taking institution (may
transactions and MOTO transactions. Is the opposite of Card
sometimes be combined with another function, that of a cash card
Present (CP) transactions.
or cheque guarantee card).
Card/Cash on Delivery (CoD)
Direct debit
Payment method with which payment (cash or by card) takes
Preauthorized debit on the payer’s bank account initiated by the
place when goods are delivered.
payee.
CP (Card Present)
Direct Payment
Transaction type for credit cards where the card is physically
The use of funds for making a payment. Individuals or organizations
present during the transaction and can be read, via a magnetic
can send or receive a Direct Payment as an ACH credit or debit.
stripe or chip.
Credit card
E
Electronic money
A card indicating that the holder has been granted a line of credit.
Value stored electronically in a device such as a chip card or a
It enables the holder to make purchases and/or withdraw cash up
hard drive in a personal computer.
to a prearranged ceiling; the credit granted can be settled in full
by the end of a specified period or can be settled in part, with the
E-wallet
balance taken as extended credit.
Prepaid wallet that allows consumers to maintain a credit that can
be used for (micro) payments on the internet. Most wallets can
Credit card company
also contain information regarding the payment account and credit
A company which owns the trademark of a particular credit card,
card, making it possible to ‘upload’ credit from these accounts.
and may also provide a number of marketing, processing or other
The wallet can also be used to pay for online purchases using the
services to its members using the card services.
credit card information (stored on the wallet).
Customer
ELV (Elektronisches LastschriftVerfahren)
A buyer, seller or holder of securities and financial instruments that
German Direct Debit system for online payment. Payment method
does not participate directly in a system. A participant’s holdings
which is very popular in Germany, although the payment is not
in a system often include securities and financial instruments of
guaranteed. ELV is a debit card, which in online transactions
which the participant’s customers are the beneficial owners.
behaves like a credit card.
Customer-not-present
EMV
Customer-not-present transactions the cardholder is not physically
A standard for credit cards that contain a chip. By having this chip
at the location when payments is taken. This is usually made
read by payment terminals more secure transactions are possible.
online or by telephone/fax. Customer-not-present transactions
The EMV chip will replace the signature on the sales slip of a credit
often require additional security questions or processes to avoid
card transaction.
fraud.
71
ONLINE PAYMENTS MARKET GUIDE 2013
72
THOUGHT LEADERSHIP
Escrow payment
Payment that involves the services of an independent third party
N
NACHA - The Electronic Payments Association
(Trusted Third Party, or TTP). The third party removes the distrust
The national association which establishes the standards, rules
that may exist between parties by safeguarding the money (or
and procedures which enable depository financial institutions to
delivery) until the other party has fulfilled his part of the deal.
exchange payments on a national basis.
I
O
iDEAL is an internet payment method in the Netherlands, based
Omni-channel retailing is very similar to, and an evolution of,
on online banking. Introduced in 2005, this payment method
multi-channel retailing, but is concentrated more on a seamless
allows customers to buy securely on the internet using direct
approach to the consumer experience through all available
online transfers from their bank account.
shopping channels, i.e. mobile internet devices, computers,
iDEAL
M
Omni-channel retailing
bricks-and-mortar, television, catalog, and so on.
Mobile payment
Online shopping (online retailing)
Also referred to as mobile money, mobile money transfer and
A form of e-commerce which enables consumers to buy goods
mobile wallet generally refer to payment services operated under
or services from a seller over the internet without an intermediary
financial regulation and performed from or via a mobile device.
service. An online shop, e-shop, e-store, internet shop, webshop,
Mobile payment is an alternative payment method. Instead of
webstore, online store, or virtual store evokes the physical analogy
paying with cash, check, or credit cards, a consumer can use a
of buying products or services at a bricks-and-mortar retailer or
mobile phone to pay for a wide range of services and digital or
shopping centre. The process is called business-to-consumer
hard goods.
(B2C) online shopping.
Money transfer
Open invoice
Generally refers to one of the following cashless modes of payment
Details the amount a company owes to vendors and suppliers,
or payment systems: wire transfer, an international expedited
along with a due date for sending payment. Invoices can also
bank-to-bank funds transfer, electronic funds transfer, an umbrella
include additional information that relates to the past business
term mostly used for bank card-based payments, e-mail Money
transaction. Accounts payable clerks are often responsible for
Transfer, an online banking transfer between Canadian banks,
opening mail and finding all open invoices sent by vendors and
Giro, also known as direct deposit, money order, transfer by postal
suppliers. These individuals are the first employees to handle the
cheque, MoneyGram and others.
invoices.
Multi-channel retailing
P
Multi-channel retailing is the merging of retail operations in such
Payment gateway
a manner that enables the transacting of a customer via many
An e-commerce application service provider service that
connected channels. Channels include: retail stores, online stores,
authorizes payments for e-businesses, online retailers, bricks
mobile stores, mobile app stores, telephone sales and any other
and clicks, or traditional brick and mortar. It is the equivalent of
method of transacting with a customer. Transacting incudes
a physical point of sale terminal located in most retail outlets.
browsing, buying, returning as well as pre and post sale service.
Payment gateways protect credit card details by encrypting
sensitive information, such as credit card numbers, to ensure that
information is passed securely between the customer and the
merchant and also between merchant and the payment processor.
THOUGHT LEADERSHIP
ONLINE PAYMENTS MARKET GUIDE 2013
Payment method
POS
A generic way in which a payment is carried out, for instance
Point of sale (POS) or checkout is the location where a transaction
by PIN card, credit card, internet banking, COD, premium SMS.
occurs. A "checkout" refers to a POS terminal or more generally to
When a payment method is not generic but specific, it is called a
the hardware and software used for checkouts, the equivalent of
payment product.
an electronic cash register.
Payment product
Prepaid
A specific version of a payment method used by a (commercial)
A payment that is made in advance for a service that has not yet
provider, for instance Visa and MasterCard, the internet banking
been used. The ‘credit’ can be stored on a(n) (electronic) carrier.
product of a particular bank, TPG Post COD services, the premium
SMS product of a provider, Mobile2Pay, Way2Pay, Rabo Direct
Betalen, MiniTix. In some cases a (specific) payment tool is used.
R
Remittances
A remittance is a transfer of money by a foreign worker to his or
Payment tool
A tool that is used to carry out a payment with a payment
product, for instance a card, random reader, money transfer form,
‘acceptgiro’, mobile telephone.
her home country.
S
SEPA
‘Single Euro Payments Area’. This is the vision, directive and
Payment processor
goal of the European Commission which means that citizens and
A company (often a third party) appointed by a merchant to handle
companies within the European Union have to be able to pay with
credit card transactions for merchant acquiring banks. They are
a single set of payment instruments. This set is the combination of
usually broken down into two types: front-end and back-end.
a bank account and instruments like money transfer, direct debit
and cards. SEPA signifies the end of international payments within
Payment Service Provider (PSP)
A company that offers service in the area of payments. These
services consist of, for example, various payment modalities,
Europe.
T
Electronic Bill Presentment and Escrow services. A Payment
Third-Party Processors
Service Provider acts as intermediary between buyer and seller.
For merchants that do not qualify or do not want a merchant
account, a third-party processor is a company that processes
PCI-DSS
payments (e.g. credit cards) on behalf of a merchant. With most
A payment card security standard that evaluates payment account
third-party processors, customers are typically forwarded from the
data security by assessing the company’s network architecture,
merchant's website to the payment processor's site to complete
software design, security policies, procedures and protective
the transaction.
practices. The PCI requirements have been developed by the PCI
Security Standards Council, which includes American Express,
Discover, JCB International, MasterCard and Visa.
V
Virtual goods
Non-physical objects purchased for use in online communities or
PIN
online games. Digital goods, on the other hand, may be a broader
A personal identification number (PIN) is a secret numeric
category including digital books, music, and movies. Virtual goods
password shared between a user and a system that can be
have no intrinsic value and are intangible by definition.
used to authenticate the user to the system. Typically, the user is
required to provide a non-confidential user identifier or token (the
user ID) and a confidential PIN to gain access to the system.
73
COMPANY
PROFILES
SEPA compliant electronic mandating is
simple with AcceptEmail Mandates.
Your company needs to be SEPA-proof on February 1st,
With AcceptEmail Mandates, you are able to obtain
2014. If not, payments and collections might fail,
mandates from existing and new customers via
a/o collections via direct debit. So, don’t lose any
e-mail or online. Contact us today for more
time and switch to AcceptEmail Mandates, the digital
information on +3120 261 0020 or send an e-mail to
SEPA compliant mandate for direct debit.
[email protected]
Intuitive Bill Payments & Collections
76
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
AcceptEmail
AcceptEmail provides a comprehensive B2C e-billing & payment service (SaaS) based on e-mail
and mobile media. AcceptEmail is suitable for initial invoices, bounced direct debits, issuing SEPA
Direct Debit mandates and collection of outstanding payments and is used by large companies and
SMEs in utilities, telecom, insurance, retail, publishing, travel and government.
Website
www.acceptemail.com
Ownership
Private
Business model
Transaction-based with small subscription.
Keywords for online profile
e-billing, e-invoicing, e-bill, e-invoice, e-mail, credit management, invoice-to-cash, mobile,
e-mandate
Contact
Mr P.J. Kwakernaak | CEO | [email protected] | +3120 261 0020
Geographical presence
Global
Main client industries
It is a cross-industry service with customers a/o in sectors: Insurance | Telecom | Utilities |
Ticketing | Charity | Education | Internet | Publishers | Government | Retail | Travel
Active since
2006
Service provider type
e-Bill Presentment & Payment Service Provider
Payment type
Debit card
Yes, a/o Dankort, Bancontact/Mister Cash, Maestro, Giropay, BCMC, iDEAL.
Online Banking enabled Payment
Yes, all local online banking systems and pay buttons.
E-wallet
Yes, a/o PayPal
After payment
Yes
Escrow
No
Prepaid
Yes
Other channels
Offline
Our cooperation and partnership with fullfillment partners enables us to facilitate a fully automated
invoice-to-cash process for our customers. In case an AcceptEmail message does not arrive or
is not paid on time, we can automatically send a reminder text message to a mobile phone or
generate and send a paper bill or reminder via traditional snail-mail.
Mobile
AcceptEmail is available for mobile media.
Online to offline
Yes, we bring online payment methods to offline corporates.
Services
Unique selling points
AcceptEmail helps companies to optimise total cost of collection. The service reduces costs of
billing, dunning and collection dramatically and also improves the DSO. AcceptEmail provides
debtors an easy 3-click secure payment from within the e-mail or mobile media without manual
data (re)entry, resulting in full control for the debtor and a convenient alternative for paper bills or
web-based portals.
Core services
E-Bill Presentment and Payment by e-mail and mobile media.
Multi-currency/Dynamic currency
conversion
Yes, multi-currency, no dynamic currency conversion.
Chargeback/Refund options
Not applicable – part of the real-time payment method.
Buyer protection policy
Not applicable – part of the real-time payment method.
Pricing
Montly license fee + transaction fee per AcceptEmail.
Fraud prevention (measures)/
Risk management
Yes, depending on payment method and PSP.
Fraud prevention partners
a/o Ogone
Acceptation criteria (sign-up
process)
AcceptEmail is easily integrated and requires no investments in hardware; the application is fully
web-based (SaaS). There are no maintenance costs and companies can be up-and-running in a
short time. Signing-up via contract and client registration form.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Other services
AcceptEmail offers a multitude of reporting possibilities so billers have full insights in invoices/
payment requests sent, opened, clicked and paid. AcceptEmail also supports credit management
(reminders), SEPA e-Mandates and smart SEPA Direct Debit notifications.
Future developments
Objective is to become the global standard in Electronic Bill Presentment and Payment via e-mail
and mobile.
Technology
Integration technology
SOAP Webservices or managed account via a/o SFTP (Dropbox-like).
Integration support
Yes, extensive, this is one of our USPs.
Transactions volume
Number of transactions (per year)
For more details, please contact our sales team.
Transactions value
For more details, please contact our sales team.
A MUST-HAVE FOR ALL
PROFESSIONALS IN
THE E-PAYMENTS AND
E-COMMERCE INDUSTRY
77
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Adyen
Adyen is a next-generation payment company, transforming business globally with its omnichannel payment solution. Adyen enables online businesses to accept payments from anywhere
connecting to over 224 payment methods and 184 currencies. As an acquirer, Adyen directly
connects to Visa, MasterCard and all other major card schemes.
Website
www.adyen.com
Keywords for online profile
Global acquiring, alternative payment methods, online payments, mobile payments, point-of-sale
payments, omni-channel payment platform, hosted payment pages, risk management.
Contact
Roelant Prins, Chief Commercial Officer, [email protected]
Geographical presence
Global
Market segment(s)
Active in all industries
Active since
2006
Service provider type
Full service payment provider covering the entire payment chain including all technical, contractual
and settlement processes; payment gateway; acquirer.
Payment methods
Credit cards
Visa, MasterCard, Amex, Carte Bleue, JCB, MasterCard, Diners, Discover, UATP, AirPlus,
Union Pay.
Many local and co-branded cards in Europe, Latin America and Asia.
Debit cards
Bancontact/Mister Cash, Maestro, Giropay, BCMC, Maestro, V-Pay, Dankort, Carte Bleue,
CartaSi,Postepay, Visa Debit and many others worldwide
Pre-paid cards
PaySafeCard, PostePay, Cash ticket, Ukash, PayPal, local national brands
Online banking
iDEAL, Sofortbank, Giropay, Nordea, SEB, POLi and many others
E-wallet
PayPal, Netteller, Click&Buy, Skrill, Qiwi, CashU and many others
Mobile/SMS/IVR
Fully hosted mobile solution for iOS, Android and other platforms, supporting all payment methods.
Global coverage for SMS and IVR and mobile carrier billing through partners.
Alternative payment methods
Over 224 payment methods supported worldwide.
Offline
Bank transfers in over 30 countries, a selection of local voucher payment methods.
Connected companies (#)
87 acquirers. Several other connected partners for fraud checks, credit checks, SMS and other
services.
Companies PSP is connected to
Acquirers, fraud services, logistic partners, credit management services, e-commerce platforms.
Settlement currencies (acquirers)
AUD, CAD, CHF, CZK, DKK, EUR, GBP, HKD, JPY, NOK, NZD, PLN, SEK, SGD, USD, ZAR
Services
Unique selling points
One contract and technical connection provides access to all the most relevant payment methods
in all currencies. Multi-channel payment platform covering online, mobile and Point-of-Sale. Cross
channel unified reporting, back-office, risk management, worldwide payment expertise, local
offices on all continents.
Core services
Payment platform for e-commerce, POS and mobile, acquiring, risk management, reconciliation,
reporting.
Pricing
Maximum per transaction fee of EUR 0,10. No setup or maintenance costs. Pricing for cards on
blend fees or interchange + basis.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Own risk prevention module with velocity checks, referral lists, persistent cookies, device
fingerprinting, proxy piercing. All checks are fully configurable and extendable. Automated system
proactively advises on optimal risk settings based on historic transaction data. Shopper level risk
system based on behavioral shopper profiles. Track and trace of sophisticated fraudsters.
Fraud prevention partners
In-house
Credit management (services)
Yes, via third party, but fully integrated.
Other services
Payment routing, dynamic 3D-Secure, fully customisable payment pages, recurring and one
click payments using tokenisation, native mobile payment pages, pay out, vouchers, mobile POS
solution.
Third parties
None, everything is developed and maintained in-house.
79
80
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Technology
Direct connections
Yes (Merchant PCI compliancy required)
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes. Full customisable in look and feel, supporting one-click shopping, tokenisation, multilanguage, DCC, split payments and many other features. Optimised for conversion, supports
A/B testing.
Interface
Web services, SOAP, XML. Reporting in CSV, RSS, XML, PDF and Excel. POS SDK available for
iOS, Android.
Security
Adyen is fully PCI Level 1 compliant, conforming to all relevant security mechanisms.
THE MOST COMPREHENSIVE
OVERVIEW OF THE
GLOBAL E-PAYMENTS AND
E-COMMERCE ECOSYSTEM
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
allpago international
allpago international, founded in 2008, operates as a payment gateway and the only white label
payment service provider in Brazil and Mexico, serving merchants and payment service providers
serving merchants and payment providers interested in the LATAM region. With one integration
only, it provides access to local credit cards as well as 150 local and international payment
methods.
Website
www.allpago.com
Keywords for online profile
Payment gateway Brazil and Mexico, payment LATAM, PSP, Boleto Bancário, Oxxo,
payment processing, PCI, e-commerce, alternative payments
Contact
Invalidenstr 34, 10115 Berlin, Deutschland
Phone: +49 (30) 6098 7982-0, Fax: +49 (30) 6098 7982-9, E-Mail: [email protected]
Geographical presence
Latin America
Market segment(s)
Software, SaaS, PaaS, e-learning, social network, electronic ticketing, online payments, mPos
provider, online dating
Active since
2008
Service provider type
Payment service provider, payment gateway, payment facilitator
Payment methods
Credit cards
National: American Express, Visa, MasterCard, Diners Club, elo, Discover. International: Visa,
MasterCard
Debit cards
Visa, MasterCard
Pre-paid cards
paysafecard, Ukash
Online banking
Boleto Bancário
E-wallet
PayPal, Skrill, Yandex.Money
Mobile / SMS / IVR
Mobile
Alternative payment methods
Boleto Bancário, Oxxo
Offline
Boleto Bancário, Oxxo
Connected companies (#)
150 globally
Companies PSP is connected to
Cielo, Redecard, First Data in Brazil
Settlement currencies (acquirers)
Local settlement in Reais (BRL) and Mexican Peso (MXN), money remittance in any currency.
Services
Unique selling points
Local processing for companies interested in Brazil and Mexico. Features include: 1-Click/recurring
payments, installments, dynamic descriptor, mobile payments. Our offering includes: LATAM
presence, PCI compliance, glocal tax expertise, proactive support, business intelligence platform,
transaction reporting and much more.
Core services
Online payment processing, money remittance.
Pricing
For current pricing information, please contact us on [email protected]
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Device fingerprinting, IP geolocation, multi-merchant purchase history, global validation checks,
Verified by Visa, MasterCard SecureCode, velocity checks, persistent cookies, data validation,
geographical checking,transaction limit checking, risk scoring, geo IP-origin check, black/white list.
Fraud prevention partners
ThreatMetrix, Ethoca; First member of the Merchant Risk Council in Latin America.
Credit management (services)
No
Other services
Incubation consulting services when setting up a business in Brazil and Mexico, tax advisory.
Third parties
N/A
81
82
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, POST, XML (specifications available upon request)
Security
HTTPS, SSL+, PKI
INDUSTRY INSIGHTS FROM
TOP PLAYERS IN THE
ONLINE PAYMENTS AND
E-COMMERCE ECOSYSTEM
Powering
Checkout for
Online Retailers
Worldwide
Convert more shoppers into buyers with BlueSnap.
A smarter payment gateway:
Intelligent payment routing
Seamless integration with iFrames or APIs
Frictionless, one-click checkout optimized for any device
Take advantage of additional services as your business grows:
Localized shopping in 180 countries, 60 currencies, 28 languages and
110 payment types
Award-winning Smart Subscription technology
Dynamic eCommerce tools—free trials, coupons, up-sells etc. and full support
for digital distribution and catalog management
Call +1 (866) 312-7733 or email
[email protected] today to learn
more about how your business can
benefit from BlueSnap capabilities.
Scan the QR code
to download the
white paper!
Learn 10 smart steps to
maximize eCommerce revenue
www.bluesnap.com
©2013 BlueSnap Inc. All rights reserved.
BlueSnap Paypers Ad.indd 1
10/31/13 9:01 PM
84
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
BlueSnap Inc.
BlueSnap is a smarter international payment gateway, converting more shoppers to buyers
worldwide with localised shopping in 180 countries, 60 currencies, 28 languages and 110 payment
types; intelligent payment bank routing with decline retries; seamless storefront integration (selfservice iFrames or 20+ APIs); mobile optimised checkout pages; e-marketing tools for upsell and
cross-sell; subscription technology.
Website
www.bluesnap.com
Keywords for online profile
Payment gateway,PSP, online payment, payment processing, global payments, alternative
payments, subscription payments, e-commerce
Contact
[email protected], 866-312-7733 Paul Savage, Senior Vice President, Sales & Services,
[email protected]
Geographical presence
Global
Market segment(s)
Online and mobile payment processing, e-commerce, m-commerce
Active since
2001
Service provider type
Payment service provider, payment gateway
Payment methods
Credit cards
Visa, MasterCard, American Express, Discover, Diners, JCB, Carte Bleue, UnionPay, plus a wide
variety of localised card brands and payment types.
Debit cards
Bancontact/Mister Cash, Maestro, Giropay, BCMC, (e)Maestro, Visa electron, Dankort, Laser, Delta,
Carte Bleue, CartaSi, Postepay, Visa Debit, BancNet, PPS, China UnionPay, Alipay, 99Bill, eNETS,
MEPS, Poli, Visa CPC, Debit Mastercard, Carte Bancaire, CartaSi, Carte Bleue, Chinese debit
cards, Carte Blanche, and more.
Pre-paid cards
Paysafecard, Ukash
Online banking
iDEAL, eNETS, Sofort Banking, Giropay
E-wallet
PayPal, Webmoney, Skrill, cashU, Alipay, Yandex
Mobile / SMS / IVR
Mobile hosted payment pages
Alternative payment methods
Direct Debit, Boleto Bancario, Wire, ECP (ACH)
Offline
Bank transfers in most European countries.
Connected companies (#)
A wide variety of major banks, acquirers and technology providers worldwide.
Companies PSP is connected to
A wide variety of major banks, acquirers and technology providers worldwide.
Settlement currencies (acquirers)
Settlement in 18 currencies worldwide.
Services
Unique selling points
Bank transaction routing with automatic decline re-presentment to optimise clearing and
settlement; marketing tools, such as free trials and upsells to increase checkout order value;
subscription technology offering more payment options and easy customisation; catalogue
management, product file hosing, customisable checkout pages; multi-currency and flexible
pricing; customised invoices; order management; real-time reporting.
Core services
Online and mobile payment processing, reconciliation and reporting.
Pricing
Entry-level merchant pricing of 2.9% plus USD 0.30 per transaction or quote for larger merchants.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, multi-merchant purchase history, global validation checks, Verified by Visa,
MasterCard SecureCode, velocity checks, persistent cookies, data validation, geographical
checking, parameter format checking, transaction limit checking, risk scoring, geo IP-origin check,
black/ white list, and more.
Fraud prevention partners
A wide variety of fraud detection and prevention partners are employed.
Credit management (services)
Purchase on credit, credit scoring, credit control, receivables management, online void and refund,
purchase on credit, payment guarantee and more.
Other services
Subscription billing, e-marketing tools for upsell and cross-sell.
Third parties
N/A
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
No
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Self-service iFrames or 20+ API library.
Security
Fully PCI Level 1 compliant; secure platform certified by McAfee & VeriSign and BBB accredited;
multi-site, fully synchronised and redundant network infrastructure; complete VAT and tax
collecting and handling; advanced, automatic fraud protection systems, with a dedicated
anti-fraud team.
A DETAILED, MULTILAYERED INSIGHT
INTO THE GLOBAL
ONLINE PAYMENTS AND
E-COMMERCE INDUSTRY
85
86
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Chase Paymentech
Chase Paymentech is a global leader in payment processing and merchant acquiring and a
specialist in customer-not-present (CNP) transactions. In 2012, Chase Paymentech processed
more than 29 billion transactions with a value exceeding USD 655 billion, including an estimated
half of all global Visa and MasterCard internet transactions.
Website
www.chasepaymentech.co.uk
Keywords for online profile
Customer not present, credit card processing, payment processing, CNP, recurring billing,
e-commerce, mail order, accept credit card
Contact
[email protected]
UK – 0845 399 1120
Germany - +49 69 5880 8699
Rest of Europe - +353 1 726 2950
Geographical presence
North America, Europe
Market segment(s)
E-retailing (apparel, electronics, software), events, online gaming, digital downloads, social
networking, other.
Active since
1985
Payment methods
Credit cards
Yes
Debit cards
Yes
Pre-paid cards
Yes
Online banking
No
E-wallet
Yes
Mobile / SMS / IVR
Yes
Alternative payment methods
Yes
Offline
No
Connected companies (#)
N/A
Companies PSP is connected to
N/A
Settlement currencies (acquirers)
GBP, EUR, USD, CHF, DKK, SEK, NOK, ZAR, JPY, NZD, AUD and HKD.
Services
Unique selling points
Chase Paymentech is committed to its merchants and is synonymous in the payment processing
industry for secure and reliable payment solutions. Our systems and processing environments
are designed to help meet the specific needs of merchants backed by a consultative approach,
proactive relationship management, modern robust technology, and assistance in minimising fraud
and chargebacks.
Core services
Customer-not-present merchant acquiring and payment processing.
Pricing
To discuss pricing, please contact us on +353 1 726 2950.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Chase Paymentech’s SafetechSM Fraud Tools - an innovative suite of solutions designed specifically
Fraud prevention partners
N/A
Credit management (services)
No
to combat fraud utilising continuous transaction monitoring, a customisable rules engine and
advanced fraud detection technologies.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Other services
Orbital Payment Gateway: secure internet processing; browser-based virtual; 24/7 application
support; software development; online authorisation; auto-close of daily; wide range of payment;
customer profile management/tokenisation. Authorisation Recycling: automatic resubmission
of transactions; recovery of declines; customised merchant parameters; effective reporting
and output. Risk Management Services: monitors unmatched refunds to sales; tracks VIS and
MasterCard monitoring thresholds; monitors daily patterns; monitors charge backs to sales;
merchant shopping program; online chargeback management. Purchase Card Acceptance: Visa
and MasterCard; level I, II, III fields; full data between buyer and seller; business demand; paper
reduction; BIN ranges available weekly. Recurring Payment Support: card account update service;
MasterCard SIIP program; recurring payment indicators; multiple payment methods. Spectrum
SDK: simplifies direct integration; manages connections; eases upgrades with templates.
Third parties
No
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
HTTPS, VPN, MPLS, Web Services, SOAP, XML (specifications available upon request).
Security
HTTPS, SSL, SSL+, PKI
87
88
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Chexx Inc.
Chexx Inc. makes sending payments a simple and cost effective part of your operations. We issue
real-money commissions, rebates and rewards on your company’s behalf to beneficiaries around
the world. Chexx Inc. checks, local electronic payments and prepaid cards are easy to order,
quickly delivered and appreciated by beneficiaries everywhere.
Website
www.chexxinc.com
Keywords for online profile
Payout service, rebate service, refund service, payment disbursement, international payout service,
pay affiliates, pay panellists, pay commissions
Contact
Peter Sampson, VP of Corporate Development North America; Brian Weekes, VP Sales, Europe
Geographical presence
Vancouver, Canada; Shannon, Ireland
Market segment(s)
Affiliate payouts, online market research, pharmaceutical research, prize fulfillment, reverse
logistics, refund issuing
Active since
2000
Service provider type
Payment service provider, payout service
Payment methods
Credit cards
No
Debit cards
No
Pre-paid cards
Chexx Inc. issues prepaid cards.
Online banking
No
E-wallet
No
Mobile / SMS / IVR
No
Alternative payment methods
No
Offline
Bank transfers in most European countries.
Services
Core services
Outbound payment processing: cheque issuing; electronic transfers; prepaid cards.
Pricing
Upon request
Collecting payments
No
Distributing payments
Yes
Credit management (services)
No
Other services
Online payment interface allows beneficiaries to choose which payment method they prefer while
securely collecting payment details.
Third parties
No
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Raven Online, Raven API, QuickDraw payment selection tool.
Security
All systems PCI compliant.
90
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Computop – the payment people
With headquarters in Germany and offices in the US, the UK and China, Computop is a leading
global payment solutions provider with more than 16 years of industry and consulting experience.
The Computop Paygate is the complete payment solution that provides merchants and White Label
Customers with: comprehensive international payment methods, multi-currency conversion, global
fraud detection and prevention system, a 90-day extended payment guarantee for Verified by Visa
and MasterCard Secure Code transactions, payment guarantees for an array of other payment
types and organised merchandise management and accounting system. Currently, the Paygate
processes over 73 million transactions with a value of USD 7 billion, growing by 30% p.a.
Website
www.computop.com
Keywords for online profile
Multi-channel payment, global and country specific payment methods, multi-currency, fraud
prevention, PCI solutions, tokenisation, POS, mobile POS (mPOS), toll and tax calculation.
Contact
Germany: +49 (951) 98009-22, [email protected]; UK: +44 (0) 203 402 2363,
[email protected]; USA: +1 646 701 7045, [email protected]; China: +852 2918 8295,
[email protected]
Geographical presence
North America, Europe, Asia
Market segment(s)
Retail, travel/airline, gaming, gambling, events, pharmaceuticals, ticketing, content,
digital downloads, customised B2C solutions, B2B purchasing solutions
Active since
1997
Service provider type
Payment Service Provider (PSP)
Payment methods
Credit cards
Amex, MasterCard, VISA, CB, JCB, Visa, MasterCard, Diners Club, Discover, China Union Pay
Debit cards
Bancontact/Mister Cash, Maestro, (e)Maestro, Visa electron, Dankort, Laser, Delta, Carte Bleue,
Visa Debit, Visa CPC, Debit Mastercard, Carte Bancaire, China Union Pay
Pre-paid cards
paysafecard
Online banking
eps, giropay, iDEAL, POLi, Przelewy24, Sofortüberweisung/sofortbanking, TrustPay, Trustly,
PostFinance, SafetyPay
E-wallet
Alipay, amazonpayments, ClickandBuy, PayPal, Qiwi, PostPay, Skrill, Yapital
Mobile/SMS/IVR
mpass, Yapital QR code payments
Alternative payment methods
International direct debit, BillPay, BillSafe, Domnowski, Klarna, Ratepay, Paybybill, Bahrzahlen.de,
Ikano Card, teleingreso
Offline
Cash on delivery, QR codes, POS and mobile POS, magnetic strip, online chip-and-PIN, offline
chip-and-PIN for Visa, Master Card, China Union Pay, American Express, JCB, Diners, Discover
Connected companies (#)
2500
Companies PSP is connected to
Please contact Computop for a complete list of connected processors and acquiring banks
worldwide.
Settlement currencies (acquirers)
70+ different currencies
Services
Unique selling points
A global 90-day payment guarantee on credit card transactions reduces non-payment; toll
and tax calculations for logistics; receivables management; currency conversion; increased
conversion through individual payment forms for all channels; reduced order abandonment through
international and country-specific payment methods; efficient and customisable fraud prevention;
reduced integration effort through pre-integration with leading ERP and e-commerce vendors
including: demandware, hybris, INTERSHOP, Magento, Oxid eSales and SAP, which provides the
synergy for smooth and worry-free integration; independent industry and product consultancy.
Core services
Complete multichannel solution for global payment processing (e-commerce, m-commerce, Pointof-Sale (POS), mail order/telephone order (MOTO) as well as ‘out of the box’ mobile templates for
iPhone, iPad, Blackberry, Android, Windows and Symbian; Extensive Risk Management & Fraud
Protection.
Pricing
Provided upon request. Contact Computop for more information.
Collecting payments
Yes, including credit cards, direct debit and global online bank transfers.
Distributing payments
Yes, with various settlement currencies in Europe, Asia, North America and Latin America.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Fraud prevention (measures)
Full risk management system including: Adress Check, Credit Check, Card Origin Check, Geo
IP-Origin Check, Velocity Rule Enging, Black/White List, Device-ID Check, Computop ELV Score,
3D Secure (Verified by Visa & MasterCard SecureCode), bank account/credit card checks.
Fraud prevention partners
Fraud prevention and risk management partners: 41st, arvato Infoscore, Bürgel, CEG, Creditreform,
deltavista, Neustar, Schufa
Credit management (services)
Credit Control/Receivables Management
Other services
IATA DISH20 support, American Express B2B purchasing solution, recurring payments,
subscription management, Computop Analytics back-office with user rights management, least
cost routing for selection regions, Cash&Go mobile top-up, batch file transfer, EPA settlement
files, cardholder fund transfer, Pseudo Card Number/tokenisation, Corporate Paypages through
templates.
Third parties
Compliant industry solutions: arvato systems, Cologix, commercetools, demandware, D&G
Software, eShopWorld, Fidelio, hybris, INTERSHOP, Lombego, Diva by MAC, Mailplus by MAC,
Magento, Midoco, OXID eSales, PrestaShop, SAP, Shopware, Wordpress WooCommerce,
WEBSALE, Xsite, xtCommerce, ypsilon.net.
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Name Value Pair (NVP); Web services (specifications available upon request).
Security
SSL, HMAC, Blowfish, PCI DSS level 1 Certified, certified bank data centers.
91
92
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Counting House Ltd.
Counting House provides a global range of inbound and outbound payment processing services to
the online gaming community. Funding by multi-currency credit card, cheque, direct debit and bank
transfer and cashing out by multi currency cheque or EFT makes for a simple, streamlined and
positive experience for international players.
Website
www.countinghouseltd.com
Keywords for online profile
PSP, credit card processing, international payout service, cashiering, igaming payments,
account funding, outbound payments
Contact
Paul Davis, LLD
Geographical presence
Europe, Canada
Market segment(s)
Online gaming, peer to peer gaming
Active since
2008
Service provider type
Payment service provider, processor
Payment methods
Credit cards
MC, VISA branded cards
Debit cards
MC, Visa branded cards: Maestro, Visa electron, Carte Bleue, CartaSi, Visa Debit, Debit Mastercard
Pre-paid cards
Yes
Online banking
Yes
E-wallet
No
Mobile / SMS / IVR
Yes
Alternative payment methods
Yes
Offline
Bank transfers in most European countries
Services
Unique selling points
Counting House offers a global range of inbound and outbound payment processing services in
key jurisdictions and is uniquely qualified to establish bespoke services in growth markets.
Core services
Inbound and outbound payment processing.
Pricing
Upon request
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, multi-merchant purchase history, global validation checks, Verified by Visa,
MasterCard SecureCode, velocity checks, transaction limit checking, risk scoring, black/white list,
chargeback history.
Fraud prevention partners
DataCheck, FraudPrevent, MaxMind
Other services
Expert consultation on payment preferences in key markets, licensing and international banking.
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
API, online banking interface
Security
PCI compliant services
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Credorax
As a Principal Member of Visa Europe and MasterCard and a PSD-licensed financial institution,
Credorax is certainly establishing itself as a high-tech acquirer. Unlike traditional, legacy-burdened
bank acquirers, Credorax offers an entirely, unified technology-driven acquiring and payment
processing solution for e-commerce and m-commerce merchants and PSPs.
Website
www.credorax.com
Keywords for online profile
Payment service provider, payment gateway, acquirer, processor, bank
Contact
[email protected]
Geographical presence
US, Japan, Europe
Market segment(s)
Gaming, retail, travel, forex/binary, other
Active since
2011
Service provider type
Payment service provider, payment gateway, acquirer, processor, issuer, bank, alternative
payment method.
Payment methods
Credit cards
Visa/MC
Debit cards
Visa Debit/Maestro
Pre-paid cards
Yes, accepted as a payment method. Credorax does not distinguish between card types (debit
card/credit card/prepaid/e-wallet).
Online banking
No
E-wallet
Yes, accepted as a payment method. Credorax does not distinguish between card types (debit
card/credit card/prepaid/e-wallet).
Mobile / SMS / IVR
Yes / N/A / N/A
Alternative payment methods
N/A
Offline
Currently Credorax mandates that all transactions are sent for online authorisation, unless explicitly
approved for specific merchants or by specific transaction types.
Connected companies (#)
N/A
Companies PSP is connected to
Credorax is an acquirer.
Settlement currencies (acquirers)
EUR, GBP, USD, CAD, CHF, JPY, AUD, HKD, SEK, DKK, NOK, NZD, ZAR, SGD
Services
Unique selling points
Paperless, integrated, swift and fully-compliant KYC process
Comprehensive, integrated business intelligence
Fully integrated – Metadata --- not just transaction data
Future BI ‘powerhouse’ will enable macro-view and analysis for merchants of entire lifecycle of
sales process
Unified technology and service platform
Enabler of cross-continent smart routing
Fully customised, client-focused solutions
Core services
Online payment processing
Pricing
For current pricing, please contact us
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Velocity checks that are set per merchant according to his business model; e.g. min/max
transaction amount, maximum number of transactions per card per day, maximum spending per
card per day, IP geolocation, etc. Additionally: Verified by Visa, MasterCard SecureCode, CVV, AVS
Fraud prevention partners
G2
Other services
Gateway service, hosted payment page, support for rebilling, subscription engine, tokenisation
engine. card on file options, merchant plugin for 3DSecure
Third parties
N/A
93
94
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, XML (specifications available upon request)
Security
HTTPS, SSL, certificate-based verification for 3DSecure, AES (HSM-based)
A UNIQUE PERSPECTIVE
ON THE WORLDWIDE
ONLINE PAYMENTS AND
E-COMMERCE ECOSYSTEM
96
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
DataCash
DataCash, a MasterCard Company, provides multi-channel global payment processing services
and advanced fraud prevention and risk management solutions to merchants and banks. As
a global partner to some of the world’s most recognisable brands, DataCash combines smart
thinking and an end-to-end solution to help its customers transcend the complexities and expense
associated with payment processing.
Website
www.datacash.com
Keywords for online profile
PSP, online payments, fraud prevention & risk management, international, multi-channel
Contact
DataCash Sales Team: [email protected],
DataCash Partners Team: [email protected]
Tel: +44 (0)870 727 4761
Geographical presence
Europe, North/Latin America, Middle East/Africa, Asia/Pacific
Market segment(s)
Retail, airline, travel and leisure, ticketing, gaming, digital content downloads, finance, education,
government, telecommunications and many others.
Active since
1996
Service provider type
Payment service provider, payment gateway, processor, fraud and risk management system
Payment methods
Credit cards
MasterCard, Visa, American Express, JCB, Diners Club International, Discover &
Branded Store Cards
Debit cards
Maestro (International and Domestic), Visa Electron, Visa Debit, Laser, CarteBleue, Dankort,
China Union Pay, MisterCash/Bancontact & much more. Please contact the DataCash Sales Team
for a full list ([email protected])
Pre-Paid Cards/Cash Alternatives
Ukash, Paysafecard, ToditoCash, TeleIngreso, Neosurf, Dineromail, Boleto Bancario, Western
Union.
Online banking
Yes
E-wallet
PayPass, PayPal, ClickandBuy, Click2Pay, Moneta, Neteller, Skrill, WebMoney, Alipay, Amazon
Payments, CashU, ePay, Abaqoos, InstaDebit, EUTeller, EWire.
Mobile/SMS/IVR
Yes
Alternative payment methods
Over 45 alternative payment types worldwide and constantly growing (Europe, North/Latin America,
Middle East/Africa, Asia/Pacific) including: AliPay, iDEAL, Giropay, ACH, BACS, CUP, eCheck, ELV,
Sofortüberweisung, eps, WebMoney, Direct Bank Transfers & many more. Contact the DataCash
Sales Team for a full list & global coverage.
Offline
Bank transfer solutions available in most European countries.
Connected companies (#)
DataCash is connected into an array of global acquirers, fraud prevention, cardholder partners,
POS systems, e-commerce platforms, alternative payment services, loyalty and prepaid card
solution partners and more.
Companies PSP is connected to
Please contact the DataCash sales team for more information.
Settlement currencies (acquirers)
DataCash process multiple curriences for merchants anywhere in the world. For more information
on a list of settlement currencies please contact the DataCash sales team.
Services
Unique selling points
One provider for all your global multi-channel payments and fraud & risk management needs!
DataCash enables merchants to process payments efficiently, seamlessly and securely through
multiple channels in any geographic location, helping to drive business growth, revenue & ensure
a consistently positive payments experience for customers.
Core services
Online payment processing, fraud & risk management
Pricing
For current pricing please contact our sales team: [email protected], +44 (0)870 727 4761
Collecting payments
Yes
Distributing payments
Yes
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Fraud & Risk Management
(measures)
Full Verification Tools, Real-time & near real-time screening of all card and alternative payment
types (including PayPass), Globally Shared Negative Database with integration into MasterCard’s
global Positive and Negative Database, +130 Rich Data Capture & Checks, +350 Complex
Rules specific to Industry, Behavioural Analytics, Device ID, Secure & Dynamic Web-Based User
Interface, Third Party Integrations such as Perseuss and MasterCard’s EMS (Expert Monitoring
System), Full Outsource Fraud & Risk Management inclusive of Screening Reviews, Sophisticated
Fraud Modelling, Analytics & Reports.
Fraud & Risk Prevention Partners
DataCash is integrated into multiple third party fraud prevention partners including but not limited
to: 192.com, Iovation, Google Maps, Perseuss, MasterCard, Electoral roll, ThreatMetrix.
Credit management (services)
No
Other services
Cardholder Present Solution, Mobile Payment Service, Hosted Pages & Tokenisation solutions,
Dynamic Currency Conversion, Split Shipment, Recurring Payments, Payouts, Chargeback
management, Local Acquiring and Sophisticated Reporting Management Service.
Third parties
Contact the DataCash sales team for more information.
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Main point of XML over HTTPS as well as Web services, SOAP + XML (specifications available
upon request).
Security
HTTPS, SSL+, PKI, Digital Certificates for merchanta using Java and Unique DataCash Customer
Identification which is rest on a yearly basis.
97
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digitalriver.com
InternetRetailingAd.indd 1
8/22/2013 9:13:52 AM
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Digital River
With nearly 20 years of industry experience, Digital River is recognised as a leading commerce
service provider. Thousands of multinational companies and emerging businesses around the
world use Digital River’s commerce, payments and marketing solutions to grow their online
businesses. The company’s multi-tenant SaaS platform offers site development and hosting,
order management, global payments, cloud-based billing, fraud management, export controls and
other services.
Website
www.digitalriver.com
Keywords for online profile
Site development, site optimisation, site search, hosting, email, affiliate, analytics,
order management
Contact
[email protected]
European HQ: +44 (0)845 603 5070
US HQ: +1 952 253 1234
@DigitalRiverInc
@DR_MyCommerce
Geographical presence
North/Latin America, Europe, Asia/Pacific
Market segment(s)
Software: consumer and enterprise, games, publishing, branded manufacturers, retail, travel, B2B,
D2C, direct selling.
Active since
1994
Service provider type
Full-service payments provider, commerce infrastructure and services provider, marketing services
provider.
Payment methods
Credit cards
Visa, MasterCard, Amex, JCB, Diners, Discover, local co-branded cards in Europe, LATAM
and APAC.
Debit cards
International debit cards such as Maestro International, Visa Debit and Electron. Local cards (credit
and debit) such as CarteBleue, Carte Aurore, 4 Étoiles, Carte Cofinoga, Dankort, CartaSi, Laser
Card and UK Maestro. More than 60 local debit cards in China, 6 local debit cards in India and 20+
local debit cards in South Korea.
Pre-paid cards
Local cash cards in India, PaySafeCard, PayPal.
Online banking
iDEAL in Netherlands; Sofortbanking and Giropay in Germany; EPS in Austria; Nordea in
Denmark; Swedbank, SE B, Handelsbanken and Nordea in Sweden; Sampo, Nordea, Aktia, OP,
Paikallisosuuspankki, Säästöpankki in Finland; 39 banks in India; 19 banks in South Korea.
E-wallet
ClickandBuy, PayPal, AliPay, Yandex.Money, IPS, WebMoney.
Mobile / SMS / IVR
Local solutions in India and South Korea. In other markets a mobile checkout solution is available.
Alternative payment methods
Boleto Bancario in Brazil, card installments in Brazil, Mexico and South Korea. Kombini in Japan
and Taiwan, Pay-easy in Japan, Bill Me Later in US.
Offline
Transfers (bank transfer) in 20+ European countries, direct debit in Austria, Germany (ELV),
Netherlands, Bpay in Australia, Boleto Bancario in Brazil, Checks, ACH in US, ATM in Taiwan.
Connected companies (#)
50+ local card acquirers, financial schemes and institutions worldwide.
Companies PSP is connected to
Digital River remains committed to a multi-channel business model. We have developed a robust
ecosystem of partners leveraging our solutions and enabling a collaborative go-to-market strategy:
- 400 global payments partners to extend our global reach more quickly and constantly and create
additional depth of payment capability in target markets
- 200 locally preferred payment methods which demonstrably improve authorisation rates, fraud
and consumer acceptance
- 85 internet banking relationships to facilitate direct banking transactions
- 50 global bank connections creating both breadth and depth of reach, as well as consistency
of integration
Settlement currencies (acquirers)
AUD, CAD, CHF, CZK, DKK, EEK, EUR, GBP, HKD, JPY, LVL, NOK, NZD, PLN, SEK, SGD, THB,
USD, ZAR, BRL, MXN, INR, TWD, AED, HUF, LTL, RU B, TRY, AED, ARS, AUD, BHD, BRL, CAD,
CHF, CLP, CNY, COP, CZK, DKK, EGP, ERN, EUR, GBP, HKD, HUF, IDR, ILS, INR, JOD, JPY, KRW,
KWD, LBP, MYR, MXN, NOK, NZD, OMR, PEN, PHP, PLN, QAR, RUB, SAR SGD, SEK, THB, TRY,
TWD, USD, ZAR
99
100
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Services
Unique selling points
1. Merchant serving merchants: we understand our clients’ challenges thoroughly as we originated
our payment solutions from inside our commerce engine. We provide the entire breadth of
payment processing needs: settlement services, operational excellence, advance fraud analytics,
Merchant of Record (MOR), PSP, ISO and gateway services through a single provider.
2. We offer these solutions and services on a global scale, thereby lowering merchants’ overall
interchange costs as well as increasing acceptance by offering local solutions.
3. We provide value-added services such as recurring billing, batch processing, tokenisation and
card updater.
Core services
Gateway services:
- Local and global card processing
- Flexible and neutral bank connections
- Retail bank products and 3rd party solutions
- PCI compliant
Full Service Acquiring (ISO):
- Managed reconciliation process
- Chargeback management
- Standardised reporting
- Full card acquiring services
- Managed merchant accounts
- Simplified legal/administrative process
- Single point of contact for payment-related questions
Payment Service Provider (PSP):
PSP services extend merchant IDs to merchants, enabling accelerated speed to market for small/
mid-sized businesses and providing the suite of payment capabilities necessary for reconciliation,
settlement and payment processing.
Commerce: shopping cart; WCMS; catalog; searchandising; promotions; localisation;
recommendation/ personalisation; A/B testing; pricing; merchant/seller of record; order
management; BI; customer service; cloud enablement.
Marketing: site optimisation; site search; email; affiliates; display; analytics.
Pricing
Flexible pricing options based on requirements and volumes. Please contact us for more
information.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Real-time fraud prevention solution Transaction Defender which includes the following tools to aid
in fraud detection:
- Proxy piercing
- IP geo-location
- Device fingerprinting
- Velocity checking
- Blocked lists
- Trusted lists
- Customisable fraud thresholds (by site, market, product, etc.)
- UTF-8 support
- Re-screening engine (A/B testing for new fraud rules)
Fraud prevention partners
Third-party providers are used to provide data used for IP geo-location and address
standardisation.
Credit management (services)
B2B purchase orders and invoicing.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Other services
FX services, business intelligence reporting, Page Builder – self service checkout page creation
tool, Page Optimizer – A/B testing for checkout page, reconciliation management services,
chargeback management services, subscription management global tax services, payouts,
advanced matching engine for offline payments (bank transfers).
Mobile point-of-sale (MPOS): Beanstream Mobile enables merchants to transform their mobile
devices into a portable credit card terminal and cash register by plugging in an encrypted credit
card reader:
- Offer point-to-point encryption so that no sensitive data is ever stored on the device
- Deliver quality hardware to ensure it works on first swipe
- Enable merchants to print customer receipts in addition to email and text
- Provide in-app multi-currency support
- Offer white label opportunities for partners
- Pair with inventory management within a simple, elegant interface
Third parties
400 global partners
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
We make it easy for clients to engage with us – through a variety of entry points, fitting their
business and technology models:
- Payment page: for merchants who are not or do not want to be PCI compliant.
- Through API solutions allowing PCI compliant merchants to interface directly to our payment
solutions
- White labelled technology – allowing Digital River to be the technology behind our merchants’
brands
Security
Level 1 PCI compliant, PSD license holder
101
Hong Kong
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
EBANX
EBANX is an integrated international financial services company that owns the entire value chain
for cross-border payment processing, with no intermediaries involved. From local funds collecting,
customer support and KYC to remittance services, FX solutions and international settlements, our
comprehensive business model will make it easier to rapidly expand your market share in Brazil
and LATAM.
Website
www.ebanx.com
Keywords for online profile
Cross-border payments, payment processing, Boleto Bancario, Brazil, payment gateway Brazil,
online payment, e-commerce, alternative payments, payment processor, PCI compliant, prepaid,
sub-acquirer
Contact
Nicole Wickswat, Director of International Sales & Marketing, [email protected],
+55 41 3232.9913
Geographical presence
Latin America
Market segment(s)
All industries: retail, electronics, travel/airline, content, games, digital downloads, education,
finance, payment service providers, B2B, B2C.
Active since
2011
Service provider type
Cross-border payment processor in Brazil specialising in Boleto Bancario, domestic bank transfers
and credit cards.
Payment methods
Credit cards
Domestic credit cards: Elo, Aura, Visa, Mastercard and international credit cards: Visa, Mastercard,
American Express, Diners, Discover.
Debit cards
No
Pre-paid cards
BEXS Bank Visa Travel Money Card http://ebanx.com/vtm/
Online banking
For more details, please contact the EBANX sales team: [email protected]
E-wallet
For more details, please contact the EBANX sales team: [email protected]
Mobile / SMS / IVR
For more details, please contact the EBANX sales team: [email protected]
Alternative payment methods
Brazil domestic payment methods: Boleto Bancario, domestic bank transfers (TEF), domestic and
international credit cards.
Offline
Direct API for Boleto Bancario, domestic bank transfers (TEF), domestic and international credit
cards - settlements anywhere in the world.
Connected companies (#)
BEXS Bank - www.bexsbank.com & Boletobancario.com
Companies connected to
Sub-acquirer of Cielo & Redecard, fraud services, credit management services, e-commerce
platforms.
Settlement currencies (acquirers)
Remittance of funds to any country in the world in USD or EUR.
Services
Unique selling points
EBANX is the market leader in e-commerce payment solutions for international merchants in Brazil.
Using EBANX, Brazilian consumers can purchase online across the world using their preferred local
payment methods:
- Boleto Bancario
- Domestic bank transfers (TEF)
- Domestic and international credit cards
With the EBANX solution, international merchants access 100% of the Brazilian market.
Core services
Cross-border payment processing, Brazil domestic payment methods, global remittances, local
aquiring.
Pricing
For pricing, please contact Nicole Wickswat | EBANX Director of International Sales & Marketing |
[email protected] | +55 41 3232.9913
Collecting payments
EBANX collects funds locally from Brazilian consumers and remits funds internationally to any
country in the world.
Distributing payments
Funds remitted internationally to any country in the world - settlement within 5 days - daily, weekly
or monthly
103
104
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Fraud prevention (measures)
Full-risk management procedures and up-to-date risk application including consumer checks,
fraud prevention and offline manual verifications. All checks are fully configurable and extendable.
Online and offline transaction monitoring.
Fraud prevention partners
Cielo and all systems PCI compliant.
Credit management (services)
Yes, fully integrated with a third party.
Other services
Payments in installments, automated recurrent billing, customised checkout and direct API, local
acquiring services (EBANX is a sub-acquirer of Cielo and Redecard), automated refunds, 24/7
system maintenance, 24/7 support for merchants and customers, FX services.
Third parties
BEX Bank | www.bexsbank.com & Boletobancario.com
Technology
Direct connections
Yes
Batch processing
No
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
JSON POST/GET, API, online banking interface.
Security
HTTPS & PCI compliance services.
FULL SERVICE FOR
NON-CASH PAYMENTS IN EUROPE
full service solutions for international non-cash and card payment transactions
in stationary and mobile e-commerce, mail order and at point of sale
all major non-cash payment methods from a single source
substantial know-how coupled with a well proven technical platform
reliable fraud prevention tools
unique online reporting and chargeback handling
end-to-end transaction transparency
repeatedly named “best acquirer for international merchants”
www.EVOpayments.eu
106
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
EVO Payments
EVO Payments International offers international full-service solutions including debit and credit
card acceptance and other non-cash payment methods, risk minimisation and further value added
services. The acquirer and payment service provider is the exclusive card acquiring provider for
Deutsche Bank’s Global Transaction Banking in Europe and was repeatedly named ‘best acquirer
for international merchants’.
Website
www.EVOpayments.eu
Keywords for online profile
PSP, online payment, payment processing, multi-currency, PCI, e-commerce, m-commerce,
POS, alternative payments, after payments, acquirer, acquiring, receivables management,
liquidity management
Contact
T +49 (0) 221-99577-0 F T +49 (0) 221-99577-730 E: [email protected]
Geographical presence
Europe, North America via the EVO Payments International Group
Market segment(s)
All types of trade and service provison in e-commerce, e-mail and telephone order and at
the point of sale, B2B and B2C.
Active since
2013(1999)
Service provider type
Acquirer and payment service provider (PSP)
Payment methods
Credit cards
Visa, MasterCard, American Express, Diners Club, Discover, JCB, IKANO, AirPlus
Debit cards
Visa, V Pay, MasterCard, Maestro, Bancontact/Mister Cash, Carte Bancaire, Dankort, Girocard,
GeldKarte
Pre-paid cards
Cash-Ticket, Paysafecard
Online banking
Giropay (DE ), eps (AT ), iDEAL (NL ), Przelewy24
E-wallet
Amazon Payments, ClickandBuy, PayPal, PostFinance, POSTPAY, Yapital
Mobile / SMS / IVR
mPass
Alternative payment methods
Invoice and instalment service providers BillPay, BillSA FE, Klarna, RatePay
Offline
Invoice, cash on delivery, prepayment, direct debit (DE, AT, NL )
Connected companies (#)
Numerous
Companies PSP is connected to
Numerous
Settlement currencies (acquirers)
EUR, USD, GBP, CAD, CHF, CZK, DKK, HUF, JPY, NOK, PLN, SEK, ZAR and roughly
120 transaction currencies.
Services
Unique selling points
Thanks to its highly qualified resources as well as detailed global and local expertise Deutsche
Bank and its repeatedly named ‘best acquirer for international merchants’ can offer: higher sales
and lower losses, less work and complexity, flexibility and tailor-made solutions, more transparency
and leaner procedures, better liquidity, security and reliability.
Core services
Acquiring for CNP, CP and ATM, payment service provision and receivables management.
Pricing
Pricing is based on individual calculation, please contact [email protected].
Collecting payments
Yes (acquirer)
Distributing payments
Yes (acquirer)
Fraud prevention (measures)
3D Secure, Verified by Visa, MasterCard SecureCode, IP geolocation, multi-merchant purchase
history, global validation checks, velocity checks, data validation, geographical checking,
parameter format checking, transaction limit checking, risk scoring, geo IP-origin check, black/
white list, solvency checks, account checks, card checks, AVS, address verification services.
Fraud prevention partners
Retail decisions (ReD), arvato infoscore, BÜRGEL, Deltavista, Domnowski, SC HUFA, KUNO.
Credit management (services)
Receivables management, purchase on credit, payment guarantee, instalment payment.
Other services
Comprehensive online administration tools free of charge: Automatic Information System (AIS ),
Business Information System (BIS ), Chargeback Information System (CIS ) and Debtor Information
System (DIS ); MOTO SSL terminal for easy and quick mail order transactions; extensions for
online-shop.
Third parties
Numerous
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Several data or GUI-based payment interfaces.
Security
HTT PS, SSL, HMAC, blowfish encryption, pseudo card numbers, first european acquirer to
become PCI-certified in 2004.
A GREAT MEANS TO
STAY INFORMED AND
KEEP UP TO DATE WITH
THE LATEST INDUSTRY
PERSPECTIVES, TRENDS
AND DEVELOPMENTS
107
108
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
First Atlantic Commerce
First Atlantic Commerce (FAC) is a secure, PCI certified payment gateway that offers custom,
online payment solutions to merchants and banks. FAC provides merchants with online credit and
debit card processing and alternative payment solutions such as global check issuing services,
EFT, wallets and Ukash through a single, secure interface.
Website
www.firstatlanticcommerce.com
Keywords for online profile
payment gateway, merchant accounts, global online payments, credit card processing, website
payments, payment service provider, internet payments, online payments, payment processing
Contact
Tricia Lines Hill, SVP, Business Development & Marketing. E: [email protected] T:+1.441.294.4625
Geographical presence
Assist merchants globally through solutions in the UK, US, Europe, Central America, Caribbean and
Mauritius.
Market segment(s)
Retail, travel (airlines, hotels, car rentals), ticketing & events, prepaid phone & VoIP, digital content,
ISPs, web hosting, social gaming, group coupons, licensed forex, education
Active since
1998
Service provider type
Payment gateway and merchant account facilitator via partner banks.
Payment methods
Credit cards
Amex, Visa, MasterCard, Discover
Debit cards
Visa & MasterCard branded debit cards, Maestro, Laser
Pre-paid cards
Solutions available via partners
Online banking
Yes (solution dependent)
E-wallet
Moneybookers/Skrill
Mobile/SMS/IVR
No
Alternative payment methods
Ukash, Skrill, EFT, Check issuing
Offline
Bank transfers (solution dependent), checks, prepaid cards
Connected companies (#)
10 Acquirers
Companies PSP is connected to
Acquirers and alternative payment providers (more information available upon request).
Settlement currencies (acquirers)
USD, EUR, AUD, HKD, DKK, SEK, ZAR, GBP, CAD, NZD, CHF, NOK, JPY, SGD, AED, MUR, KES
Services
Unique selling points
- Custom, online, multi-currency payment solutions
- Secure, PCI DSS Certified Payment Gateway
- Low Transaction Fees
- Global Merchant Accounts
- Exceptional Customer Service & Satisfaction
- Standalone AVS, Card ID Verification, 3D Secure
- Tokenisation
- Hosted Payment Page
- Access to Alternative Payments through Single Interface
- 15 Years of Experience
Core services
Payment gateway, online payment processing, standalone or bundled verification services,
global merchant accounts through partner acquirers.
Pricing
Tiered, according to volume (very competitive).
Collecting payments
FAC facilitates direct merchant accounts with acquiring banks.
Distributing payments
FAC facilitates direct merchant accounts with acquiring banks.
Fraud prevention (measures)
North American AVS, Card ID verification (CVV2/CVC2/CID), and 3D Secure (Verified by Visa,
MasterCard SecureCode), Bin Checks, Kount – all available as standalone or bundled service.
Also Bin Blocks, Card Blocks, Transaction Data Monitoring, Manual Purchase History Reviews,
Transaction Value Caps, Volume Limits.
Fraud prevention partners
Kount
Credit management (services)
No
Other services
Cloud-based payment gateway services for e-commerce acquiring banks. Bank 3D Secure
certifications, Recurring Payments, Tokenisation, Real-time reporting, Hosted Payment Page.
Third parties
Multiple e-commerce platforms such as 3DCart, osCommerce, VirtueMart, and Magento.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, SOAP, XML (specifications available upon request)
Security
HTTPS, SSL+, SFTP, SSH encryption
THE ONLINE PAYMENTS
INDUSTRY EXPOSED
109
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Give.it
Give.it offers an innovative social e-commerce service to merchants (B2B), making the online
gifting experience more fun, seamless and interactive for consumers. This means more sales
opportunities for merchants through a better experience for consumers.
Website
www.give.it
Ownership
Privately held
Business model
Tansaction based. Per transaction we collect 4% and 40 cents.
Keywords for online profile
E-commerce, social, online, gifts, payment solution
Contact
Erwin van Kralingen, +31(0)653915492
Geographical presence
Available worldwide, based in Amsterdam, the Netherlands.
Main client industries
Online retail, online merchants
Active since
2013
Service provider type
Alternative payment method.
Payment type
Debit card
No
Online Banking enabled Payment
No
E-wallet
No
After payment
We work with PayPal for all transactions.
Escrow
No
Prepaid
No
Other channels
Offline
No
Mobile
No
Online to offline
No
Services
Unique selling points
Give.it offers a unique gifting solution for online merchants, facilitating gift transactions from their
own web stores. Products are being given through Facebook, Twitter and LinkedIn, therefore
making it a social marketing tool for merchants using the Give.it button and platform.
Core services
Facilitating gift transaction.
Multi-currency/Dynamic currency
conversion
N/A
Chargeback/Refund options
PayPal terms and conditions.
Buyer protection policy
PayPal terms and conditions.
Pricing
4% and 40 cents per transaction.
Fraud prevention (measures)/
Risk management
PayPal terms and conditions.
Fraud prevention partners
PayPal terms and conditions.
Acceptation criteria (sign-up
process)
Company registry, Facebook, Twitter and Linkedin connect.
Other services
N/A
Future developments
Integrating other payment methods to service our growing group of merchants and customers.
Technology
Integration technology
Ruby, Javascript
Integration support
Plugins for web shops, plugins for e-commerce platforms, customised solutions for online
merchants.
Transactions volume
Number of transactions (per year)
Give.it officially launched its service in October 2013 and is rapidly growing.
Transactions value
For more details, please contact us.
111
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
GlobalCollect
GlobalCollect is the most knowledgeable global payment service provider in the world for more
than 500 of the world’s most recognized e-commerce brands. With two decades of payments
experience, we enable our clients to efficiently and securely accept payments from more than
170 countries in more than 170 currencies, using in excess of 150 international and local payment
methods.
Website
www.globalcollect.com
Keywords for online profile
Collecting PSP, payment gateway, fraud screening, e-payments, mobile
Contact
[email protected]
Geographical presence
North/Latin America, Europe, Middle East/Africa, Asia/Pacific
Market segment(s)
Travel, retail, gaming, financial services, social media, telcos, ticketing, portals, digital content,
publishing and more.
Active since
1994
Service provider type
Payment service provider (collecting).
Payment methods
Credit cards
Visa, MasterCard, American Express, Diners Club International, Discover, JCB, more than 15 local
cards in Latin America.
Debit cards
Maestro, Giropay, (e)Maestro, Visa Electron, Dankort, Laser, Carte Bleue, CartaSi, Postepay, Visa
Debit, BancNet, eNETS, Debit Mastercard, Carte Bancaire, CartaSi, Carte Bleue, Alipay, Chinese
debit cards, Carte Blanche.
Pre-paid cards
Ukash, Paysafecard.
Online banking
iDEAL (Netherlands), Sofortüberweisung/Sofort Banking and Giropay (Germany), Nordea Solo
(Sweden, Finland, Denmark), ING HomePay (Belgium), various banks in Poland, eNETS (Singapore),
bPay.
E-wallet
PayPal, WebMoney, cashU, Alipay, Yandex, Moneybookers.
Mobile / SMS / IVR
SMS in 60+ countries, mobile-hosted payment pages.
Alternative payment methods
Direct Debits, virtual bank accounts, konbini (Japan), Pay-easy (Japan), Ukash, Paysafecard,
Boletos, Western Union, Pago Facil, Invoicing, Cheques, Qiwi.
Offline
Bank transfers worldwide acceptance, local acceptance in 55+ countries, payouts (cross-border
payments), cash and kiosk payments.
Connected companies (#)
More than 20 acquirers.
Companies PSP is connected to
GlobalCollect is bank independent and has partnered with leading international financial institutions
like First Data, AIB, BNP, HSBC, Wells Fargo, Barclays, Elavon, Euroline, and others.
Settlement currencies (acquirers)
EUR, GBP, USD (others upon request).
Services
Unique selling points
GlobalCollect is revolutionising cross-border ecommerce payments through its large network
of international and local payment methods and its expert knowledge and business intelligence
services that help its clients grow.
Core services
Online payment processing; FX; process transactions in 28 languages; Managed Fraud Services;
full service provider facilitating all back office processes (from payment matching/reconciliation
to refund processing and charge backs); multi-currency fund remittance; consultancy of local
legislation and end consumers’ payment preferences.
Pricing
Upon request on a customised basis:
http://www.globalcollect.com/online-payments/worldwide-offices/
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, Anti Money Laundering (AML) - controls and behavioral analysis, global validation
checks, 3D Secure (Verified by Visa, MasterCard SecureCode), velocity checks, data validation,
geographical checking, parameter format checking, transaction limit checking, risk scoring, geo
IP-origin check, black/ white list, AVS, CVV, CVC, Bin Check, customised rule sets, real-time fraud
screening, lost/stolen cards.
Fraud prevention partners
Retail Decisions (ReD), Quova, Experian, InterCard.
Credit management (services)
N/A
113
114
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Other services
Full-serve-provider, currency conversion, multi-lingual 24x7 consumer support, single-interface
connection to our payment platform, professional services (checkout conversion, FX, fraud
management, project management).
Third parties
N/A
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
XML, redirect to hosted checkout pages and/or a web terminal.
Security
Connection to payment platform based on SSLv3, with 128 bit ciphers and up.
Making
payments easier
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✓ Make payments easy with Kalixa Pay –
an eWallet and prepaid MasterCard®.
Easy for your customers. Even easier for you.
Discover more at www.kalixa.com
116
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Kalixa Payments Group
Kalixa Group is a next generation payments company offering payment processing, acquiring,
acceptance and issuing on one platform. Kalixa’s three core products are Kalixa Accept, which
allows merchants to accept cards and more than 200 alternative payment methods, Kalixa Pay,
a prepaid e-wallet and Kalixa Pro, a mPOS for small businesses.
Website
www.kalixa.com
Keywords for online profile
Online payments, payment processing, acquirer, alternative payments, card issuing, conversion,
multi-channel.
Contact
Kalixa sales team: [email protected]
Kalixa partners team: [email protected]
+44 (0)207 255 3170
Geographical presence
Global
Market segment(s)
Retail, digital, gaming, gambling, transport, travel, financial services, government and others.
Active since
2001
Service provider type
Payment service provider, merchant account, risk management, cash management provider,
payment gateway, acquirer, processor, issuer, bank, alternative payment method.
Payment methods
Credit cards
MasterCard, Visa, Diners, American Express, JCB, CUP and others.
Debit cards
Maestro, Visa Debit, Visa Electron, PostePay, San Paolo and many others.
Pre-paid cards
Kalixa Pay, Kalibra and voucher methods: Abaqoos, Paysafecard, Ticket Premium, Ukash and
many others.
Online banking
EPS, Giropay, iDeal, Instadebit, MisterCash, POLi, Przelewy24, Sofortüberweisung, UseMyServices
and many others.
E-wallet
Click2Pay, ClickandBuy, Dinero Mail, Kalixa Pay, Moneta, Neteller, PayPal, QIWI, Skrill, Webmoney
and many others.
Mobile/SMS/IVR
Yes
Alternative payment methods
More than 200 global and local payment options – contact us for the full list.
Offline
Offline bank transfers available in many countries.
Connected companies (#)
14 Acquirers.
Companies PSP is connected to
Contact us for a detailed list of acquirers.
Settlement currencies (acquirers)
Cards: EUR, GBP, USD, CHF, AUD, CAD, PLN
Alternative payment methods: AUD, CAD, CHF, DKK, EUR, GBP, NOK, PLN, RON, SEK
Services
Unique selling points
Kalixa helps businesses to:
- Convert more customers by offering more than 200 payment methods and a seamless customer
experience
- Reduce processing costs with all payment services from one source
- Reduce complexity with simple integration and one contract
- Reduce fraud by using 80 risk checks and robust risk platform
Core services
One payment platform for payment processing, acquiring, issuing and acceptance (mPOS).
Payment pages, risk management, reconciliation&settlement, reporting, etc.
Pricing
For pricing information, please contact us on: [email protected]
+44 (0)207 255 3170
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Our own specially developed tool – Unique Risk Scoring Platform – helps keep fraud at bay with as
many as 80 risk checks: payment limit checks, velocity and dissimiliarity checks, customer checks,
white and black list.
Payment Risk & Anti-Money Laundry teams ensure advanced transaction monitoring.
Fraud prevention partners
GB Group, Cellent, CyberSource
Credit management (services)
No
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Other services
3DSecure, fully customisable payment pages, tokenisation, payouts, payment routing. Issuing and
mPOS solution.
Third parties
All services provided by Kalixa
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes. Payment pages are fully customisable, multi-language and multi-currency, with additional
features: iFrame, alternative payment option, last used/most used payment method and many
others.
Interface
XML, SOAP, JSON, HTTP(S). Reporting in CSV, PDF and XLS.
Security
PCI Level 1 certified, HTTPS, Basic authentication, WS-Security, AES, RSA
INDUSTRY INSIGHTS FROM
TOP PLAYERS IN THE
ONLINE PAYMENTS AND
E-COMMERCE ECOSYSTEM
117
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
ModusLink Global Solutions
ModusLink Global Solutions is executing value chain strategies for the world’s largest technology
and consumer goods companies. Whether your customers are businesses, direct consumers or
both, ModusLink will provide your e-commerce channel with proven technology infrastructure
and business processes, the flexibility to expand quickly and optimal control over the customer
brand experience.
Website
http://www.moduslink.com
Keywords for online profile
Payment gateway, PSP, payment processing, financial management, multi-currency, financial
operations, outsourcing, e-commerce
Contact
[email protected]
Geographical presence
Global
Market segment(s)
Consumer electronics, auction, gaming, retail, travel, software and content, luxury goods,
computing and storage, medical devices, consumer packaged goods.
Active since
1986
Service provider type
E-business process services: comprehensive financial management, supply chain and logistics
services.
Payment methods
Credit cards
Amex, MC, VISA, CB, JCB, Visa, MasterCard, Diners, Discover, China Union Pay, ELO
Debit cards
Carte Bleue, Dankort,Maestro, Visa Debit, Visa Electron, China UnionPay, CarteBancaire,
Mastercard Debit, PayFair, PostFinance
Pre-paid cards
Ukash, Cash Ticket, Lufthansa Miles and More, MangirKart, Neosurf, paysafecard, TicketPremium
Online banking
iDEAL, sofortuberweisung, Bank BPH/Przelewy BPH, Bank ING, Bank Millenium, Bank Nordea
(Plac z Nordea), Bank Ochrony Srodowiska, Bank Pekao S.A., Bank Zachodni WBK / Przelewy24,
Citibank, Deutsche Bank, eps, Fortis Bank, Giropay, Interac, InvestBank, Konto Inteligo / Place z
Inteligo, KredytBank, Lukas Bank, Mazooma, mBank / mTransfer, MultiBank (MultiTransfer), Online
Uberweisung, PKO BP / Place z PKO, Inteligo, POLi II, Skrill Direct, sofortbanking
E-wallet
PayPal, qooqo, Alipay, Checkout by Amazon, ClickandBuy, express, iPara, PARAKOD, QIWI, Skrill
(Moneybookers), TURKCELL CUZDAN, WebMoney, Yandex.Money
Mobile / SMS / IVR
SMS in all European countries, IVR in USA and Australia
Alternative payment methods
N/A
Offline
SEPA bank transfers with e-mandate handling
Connected companies (#)
13 acquirers
Companies PSP is connected to
PagBrasil
Settlement currencies (acquirers)
AUD, CAD, DKK, EUR, JPY, NZD, ZAR, NOK, SEK, CHF, HKD, USD, GBP
Services
Unique selling points
ModusLink’s FMS takes you beyond payment transaction basics. We fully cover VAT, indirect
tax models, import/export taxing and reporting, Intrastat reporting and support for regulatory or
industry body compliance. We undertake multiple corporate finance services including general
ledger, accounts receivable and purchase order management, credit and collections, e-invoicing,
revenue recognition support and comprehensive statutory reporting.
Core services
Financial management solutions, supply chain, logistics, contact center, entitlement management
Pricing
For current pricing send an email to: [email protected].
Collecting payments
No
Distributing payments
Yes
Fraud prevention (measures)
Device fingerprinting, IP geolocation, multi-merchant purchase history, global validation checks,
Verified by Visa, MasterCard SecureCode, velocity checks, data validation, data mining,
geographical checking, parameter format checking, transaction limit checking, risk scoring, geo
IP-origin check, black/ white list, etc.
Fraud prevention partners
Afendis Risk Check, CEG Creditreform, Deltavista Risk Check, Deutsche Post Direct – Address
Check, Fine-Trade risk check, GateKeeper Risk Monitoring/Risk Checking, Infoscore (eScore),
InfoScore Profile Tracking Solution, Intercard 4Safe®, Kount risk check, Retail Decisions risk check,
Schufa – Credit Standing and Scoring, telego! creditPass, Threat Metrix risk check.
119
120
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Credit management (services)
Credit & collections, accounting services, entitlement management, tax and compliance services,
enterprise resource planning.
Other services
PlugIns: Magento, Shopware, Oxid, Gambio, osCommerce, Opencart.
Third parties
PagBrasil, Intershop
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Specifications available upon request.
Security
Specifications available upon request.
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MultiCards® is a registered trademark and a division of PM International BV with
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122
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
MultiCards Internet Billing
MultiCards Internet Billing is a provider of online credit card and debit card processing and other
payment solutions to website businesses and retailers worldwide. MultiCards has been one of the
pioneer companies offering this type of service since 1995 and is a PCI / DSS certified payment
service provider (PSP) and Payment Facilitator (PF).
Website
www.multicards.com
Keywords for online profile
Payment service provider, online credit card processing, online payment solutions
Contact
Mr. Michel Hendriks, [email protected], +1 877 292 6378/+31 40 292 6378
Geographical presence
The Netherlands, Europe
Market segment(s)
Retail, travel, dating, other
Active since
1995
Payment methods
Credit cards
Visa, MasterCard, American Express
Debit cards
Visa Electron, Maestro
Pre-paid cards
Yes
Online banking
iDEAL (dutch), Direct E-Banking (international)
E-wallet
Yes
Mobile / SMS / IVR
Yes
Alternative payment methods
Yes
Offline
Yes
Settlement currencies (acquirers)
EUR/GBP/USD and others on request
Services
Unique selling points
Free tech support 24/7, personal service, real-time dedicated online account management,
long-standing history and expertise
Core services
Online payment processing, reconciliation information (web), third party internet payment gateway,
direct merchant accounts through European banks
Pricing
https://www.multicards.com/en/pricing/
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Fraud score, negative card database, bounce e-mail system, velocity checks, IP & country blocking
and proprietary tools
Fraud prevention partners
Maxmind, IPLocation, McAfee
Credit management (services)
No
Other services
No
Third parties
Third-party internet payment gateway
Technology
Direct connections
Yes
Batch processing
No
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
HTTPS post scripts and web templates, API, major shopping carts, Magento
Security
McAfee scanning
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Nets Holding A/S
Nets is one of Northern Europe’s leading companies for payment solutions, information services
and digital security solutions, with one of the most extensive and innovative product portfolios in
Europe. Our ambition is to become an even stronger partner to our customers by supporting their
business nationally as well as internationally.
Website
www.nets.eu
Contact
Nets Holding A/S, Lautrupbjerg 10, 2750 Ballerup, Denmark, Telephone: +45 44 68 44 68
Geographical presence
Northern Europe (Denmark, Norway, Sweden, Finland, Estonia)
Market segment(s)
Bank sector, individual banks, merchants and corporates
Payment methods
Credit cards
Amex, JCB, MasterCard, Visa, CUP
Debit cards
Dankort, BankAxept, VISA Elektron, Maestro
Pre-paid cards
Prepaid cards, prepaid closed loop (private label cards), gift cards
Online banking
Online bank services
E-wallet
Yes
Mobile / SMS / IVR
SMS services
Alternative payment methods
Loyalty cards, giro payments, debit and credit transfers
Offline
Extensive views of offline in POS terminals
Services
Fraud prevention (measures)
Full risk management system including: real-time surveillance of issuer and acquirer transactions,
pro-active blocking, merchant applications, data investigation.
Credit management (services)
No
Other services
Domestic and SEPA direct debit and credit transfer payment scheme management, clearing
services, hot back-up 24/7.
Technology
Direct connections
10 data centrals in Denmark and Norway, more than 250 issuers, SWIFT, online infrastructure
network.
Batch processing
Issuer and acquirer service providing, payment and clearing.
Per order processing
No
123
124
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Ogone
Ogone, an Ingenico Group company, is a leading international payment service provider. Tens of
thousands of businesses worldwide trust Ogone to manage, secure and collect their online and
mobile payments, help prevent fraud and drive their business. Ogone is connected through certified
links with more than 200 different banks and acquirers and is able to provide over 80 international,
alternative and prominent local payment methods.
Website
www.ogone.com
Keywords for online profile
Ogone, payment, payments, gateway, online, merchant, internet, fraud, mobile, collecting
Contact
Mr Ludovic Houri, Chief Sales Officer, [email protected], BE +32 2 286 96 11;
NL +31 297 255 411; FR +33 1 70 70 0903; UK +44 20 31 47 49 66; DE +49 30 22 15 10 750;
CH +41 44 277 55 00; AT +43 1 890 63 85 00
Geographical presence
Europe, India and US and more than 200 acquiring connections worldwide plus customers in 75+
countries.
Market segment(s)
Auction, retail (apparel, electronics, software), travel, ticketing, other.
Active since
1996
Payment methods
Credit cards
Visa, MasterCard, American Express, Diners Club, JCB, UATP, AirPlus, Cofinoga, Discover, Aurore.
Debit cards
Maestro, Laser Card, Visa Electron, Bancontact/Mister Cash, Carte Bleue, Postepay, Dankort,
iDEAL, ELV
Pre-paid cards
Paysafecard, Cash-Ticket, Tunz, Prosodie, Spaar&Pluk, Intersolve.
Online banking
Giropay, iDEAL, EPS, PostFinance, eDankort, ING Homepay, KBC, CBC, Belfius,
Sofortüberweisung.de, Ticket Premium
E-wallet
Checkout by Amazon, PayPal, 1euro.com, PayPass, CashU.
Mobile / SMS / IVR
mPass, PingPing, Kwixo, Buyster
Alternative payment methods
RatePay, Klarna, AfterPay, Billpay
Offline
Bank transfer, payment on delivery, payment by e-mail, Checkpay of PostNL, Billpay
Connected companies (#)
200
Companies PSP is connected to
EBS, TUNZ, Ingenico, easycash
Settlement currencies (acquirers)
All currencies accepted by the acquirers.
Services
Unique selling points
Seamless and secure online and mobile payments.
Core services
Online payment processing, fraud prevention, reconciliation, mobile payments, collecting services.
Pricing
Please contact our sales team – [email protected].
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
PCI DSS, 3-D Secure, blocking rules and filters, scoring module, 3rd parties, Ogone Fraud Expert.
Fraud prevention partners
Ethoca, Perseuss.
Credit management (services)
Payment by invoice, tokenisation, scheduled payments, plus others
Other services
Consultancy, merchant account facilitation.
Third parties
Specific industry solutions partners: Amadeus, Sabre Airline Solutions, Radixx, micros fidelio,
Ticketscript Shop software connectors: Magento, ePages, Actinic, XT Commerce, OS Commerce,
Oxid, plus others.
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Saas
Security
HTTPS, SSL+, PCI-DSS Level 1.
126
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
PacNet Services Ltd.
PacNet is a leading international PSP that specialises in processing cross-border transactions
in local currencies for e-commerce and direct response companies. In addition to international
merchant accounts and CNP transaction processing, PacNet also offers multi-currency cheque,
postal order, direct debit and refund processing.
Website
www.pacnetservices.com
Keywords for online profile
Electronic payment processing, cheque processing, loan advances, loan repayments, recurring,
multi-currency, credit card processing, international payment processing
Contact
Brendan Mahar, VP Sales North America; Brian Weekes, VP Sales Europe; Stuart Ballan, Head of
Sales, Middle East
Geographical presence
Global
Market segment(s)
E-commerce, catalogue, mail order, nutriceutical, cosmetics, online lending, charity, not-for-profit
Active since
1994
Service provider type
Payment service provider
Payment methods
Credit cards
Visa, MasterCard and all international Visa, MasterCard branded credit cards.
Debit cards
Maestro, Visa electron, Carte Bleue, CartaSi, Visa Debit, Debit Mastercard, Dankort, all Visa /
MasterCard partnered brands.
Pre-paid cards
Yes
Online banking
Yes
E-wallet
No
Mobile / SMS / IVR
Yes
Alternative payment methods
Yes
Offline
Cheque and postal order processing, direct debit / check by phone, bank transfer collection,
cheque issuing.
Settlement currencies (acquirers)
Currencies of all major and many developing markets.
Services
Unique selling points
PacNet offers one-stop access to a global menu of local payment services enabling merchants to
securely accept more payments in more places without long lead times or high fees.
Core services
Online payment processing, cheque processing.
Pricing
Upon request
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Full risk management system including risk scoring and flagging, black/ white list, as well as easy
integration to third party providers.
Fraud prevention partners
DataCheck, FraudPrevent, MaxMind
Credit management (services)
Purchase on credit, payment guarantee
Other services
No
Third parties
No
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
RAVEN online interface, RAVEN API, MarketDirect Secure Hosted Payment Page.
Security
PCI compliant solutions
A DETAILED, MULTILAYERED INSIGHT
INTO THE GLOBAL
ONLINE PAYMENTS AND
E-COMMERCE INDUSTRY
127
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Paymentwall Inc.
Paymentwall is an all-in-one monetisation platform for anyone selling digital content—games,
websites, SaaS, etc. Paymentwall provides over 100+ online payment options including credit and
debit cards, bank transfer and direct debit payments, e-wallets, prepaid cards, mobile and land-line
payments and payment kiosks/terminals in one API allowing any user to pay.
Website
www.paymentwall.com
Keywords for online profile
Payment service provider, alternative payments method, online payments, payment processing,
fraud prevention and risk management, multi-currency, global payments, mobile
Contact
Paymentwall Business Development team: [email protected]
Geographical presence
GLOBAL, North/Latin America, Europe, Middle East/Africa, Asia/Pacific, South America, CIS/Russia
Market segment(s)
Games, mobile apps, dating, subscriptions, digital content, SaaS
Active since
2010
Service provider type
Payment service provider, fraud prevention and risk management
Payment methods
Credit cards
Visa, Mastercard, Discover Card, American Experess, Carte Bleue, Mister Cash, Union Pay
Debit cards
Debit Mastercard, Maestro, Visa debit, Visa Electron
Pre-paid cards
Paysafecard, CashU, Ukash, MOL, NeoSurf, Gudang Voucher, Wave Game, Ticketsurf, Ecocard,
Onecard, myCard Card, ToditoCash, WebmoneyJP, GASH Card, Gamesilk
Online banking
Yes
E-wallet
Fanapay, MercadoPago, Indomog, myCard Member Wallet, PWallet, CherryCredits, Clickandbuy,
Qiwi Wallet, WebMoney, Yandex Money, PagSeguro
Mobile / SMS / IVR
Global coverage for SMS (including direct carrier billing) and IVR payment.
Alternative payment methods
Over 80 alternative payment types worldwide and constantly growing including: kiosk/cash
payments, virtual currency, Boleto, voucher payment, POS payment etc. Contact Paymentwall for a
full list and global coverage.
Offline
Bank transfers in European countries, Turkey, South East Asia.
Connected companies (#)
Over 150 payment companies connected to us.
Companies PSP is connected to
Paymentwall is connected to a number of companies to provide full payment coverage.
Settlement currencies (acquirers)
List currencies (EUR/GBP/USD/TRY/PHP/CHF/PLN/BRL).
Services
Unique selling points
Access to over 100+ payment options, easy set up/no set up fees, no minimum fee, risk
management/fraud protection, multilingual 24/7 customer service, local credit card processing,
many UI options, fully customisable widgets, covers 200+ countries, 25 languages, local offers in
160+ countries and offices in San Francisco, Kiev, Berlin, Istanbul, Manila.
Core services
Online payment processing, technical implementation, fraud protection and risk management,
recurring payment management, payouts, chargeback management, advertising, optimisation
consultancy, customisation (fully customisable payment widgets and pages), fully hosted payment
pages (widgets) that support embedding and redirecting (mobile and desktop), Multi-lingual 24x7
consumer support, integration support, affiliate tracking, real-time reporting, accounting.
Pricing
For current pricing, see our company profile at: http://www.paymentwall.com/en/pricing.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, geographical checking, geo IP-origin check, proxy and VPN detection, device
fingerprinting, 3D Secure (Verified by Visa, MasterCard SecureCode), transaction limit checking,
velocity checks, risk scoring, multi-merchant purchase history, customisable and self-learning
algorithms, black/white lists, Paymentwall negative database, chargebacks and dispute resolution.
Fraud prevention partners
Built in house solution that is uniquely customized for each merchant.
Other services
Plugins built in-house for common CMS/checkout engines.
Third parties
None, everything is developed and maintained in-house.
129
130
ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Technology
Direct connections
Yes
Batch processing
No
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
HTTP/HTTPS Web API; client libraries in different languages.
Security
HTTPS, SSL, security hashes, PCI DSS compliant
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
PAYMILL GmbH
Paymill offers the fastest and easiest way to accept payments online in 39 countries across Europe.
The developer-friendly API, the fast onboarding process as well as the top-notch customer support
differentiate Paymill from its competitors. Additionally, PAYMILL supports subscriptions and offers
a Mobile SDK to enable in-app payments.
Website
www.paymill.com
Keywords for online profile
Payment service provider, online credit card processing, PCI compliance, subscriptions, mobile
SDK, REST API
Contact
Nina Blasberg, [email protected]
Geographical presence
Europe and beyond (e.g. Israel, Turkey)
Market segment(s)
E-commerce, SaaS, online services, online businesses, start-ups
Active since
2012
Service provider type
Payment service provider
Payment methods
Credit cards
Visa, Mastercard, American Express, JCB, CUP, Diners Club, Carte Bleue
Debit cards
Maestro, Mastercard Debit, Visa Electron/ Visa Debit, Discover, Carte Bleue
Pre-paid cards
N/A
Online banking
N/A
E-wallet
N/A
Mobile / SMS / IVR
N/A
Alternative payment methods
Sofort Überweisung
Offline
N/A
Connected companies (#)
N/A
Companies PSP is connected to
N/A
Settlement currencies (acquirers)
30
Services
Unique selling points
We enable online merchants to grow! PAYMILL offers the easiest and most convenient way to
accept card payments online. With more than 100 processing currencies, 23 settlement currencies,
subscriptions and a top mobile SDK (iOS and Android) we are the European PSP for online businesses.
To make this value proposition complete, we offer personal and customized support via mail and phone.
Core services
Online payment processing.
Pricing
2.95 % plus EUR 0,28 per transaction.
Collecting payments
No
Distributing payments
No
Fraud prevention (measures)
Device fingerprinting, IP geolocation, multi-merchant purchase history, global validation checks, Verified
by Visa, MasterCard SecureCode, velocity checks, data validation, geographical checking, parameter
format checking, transaction limit checking, risk scoring, geo IP-origin check, black/ white list, etc.
Fraud prevention partners
Diverse
Credit management (services)
No
Other services
PAYMILL provides a merchant through one of our Acquiring banks and state of the art risk and
fraud services.
Third parties
N/A
Technology
Direct connections
Yes
Batch processing
Yes (via API)
Per order processing
No
Merchant pages (direct model)
No
PSP pages (redirect model)
No
Interface
REST API
Security
HTTPS; SSL, tokenisation
131
1,200,000 transactions
run through our channels
every day. Yours, too?
PAY.ON is your expert partner for omni-channel payment processing.
We deliver white-label payment infrastructure systems that enable providers
to outsource their entire payment processes or to integrate defined processes
to their existing system. Our platform and gateway are available to payment
providers as a Platform as a Service (PaaS).
www.payon.com
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
PAY.ON AG
We deliver white-label payment infrastructure systems that enable providers to outsource their
entire payment processes or to integrate defined processes into their existing system. Our platform
and gateway are available ‘white-labelled’ as a Platform as a Service (PaaS) for payment providers.
Standardised processes and technical flexibility ensure payment innovation in global e-commerce.
Website
www.payon.com
Keywords for online profile
Online payment, fraud prevention, payment processing, omni-channel, white-label platform,
e-commerce, m-commerce
Contact
PAY.ON sales team, E-mail address: [email protected], Telephone: +49 89 45230 0
Geographical presence
Global
Market segment(s)
E-commerce, m-commerce, mPOS, adult, auction, gambling, gaming, retail, other
Active since
2004
Service provider type
Payment gateway, processor, Platform-as-a-Service provider, white-label provider
Payment methods
Credit cards
Amex, MC, VISA, CB, MasterCard, Diners, Discover, China UnionPay, payfair, ELO, JCB.
Debit cards
(e)Maestro, Visa electron, Dankort, Carte Bleue, Postepay, Visa Debit, BancNet, PPS, China
UnionPay, Alipay, Poli, Visa CPC, Debit Mastercard, Carte Bancaire, CartaSi, China UnionPay,
Carte Blanche, DK, payfair, Diners, ELO.
Pre-paid cards
paysafecard, Cash-Ticket, Miles&More, Ukash, Neosurf, TicketPremium, MangirKart.
Online banking
Sofortbanking, iDeal, giropay, POLi, EPS, Przelewy24, TrustPay, Skrill Direct, Mazooma, Interac.
e-Wallet
ClickandBuy, qooqo, QIWI, Yandex.Money, express, PARAKOD, TURKCELL CÜZDAN, iPara, Skrill
(Moneybookers), PayPal, checkout by Amazon.
Mobile / SMS / IVR
Enabling Chip&PIN, white-label micro merchants, shopper wallet mobile air-time top-up, mobile
money transfer, mobile remittance in-app libraries.
Alternative payment methods
Virtual currency (credits) in online games, paysafecard, Cash-Ticket, Miles&More, Ukash, Neosurf,
TicketPremium, MangirKart, ClickandBuy, qooqo, QIWI, Yandex.Money, express, PARAKOD,
TURKCELL CÜZDAN, iPara, Skrill (Moneybookers), PayPal, checkout by Amazon, Klarna, Boleto
bancario, rapipago, Bapropagos, Oxxo, 7eleven.
Offline
No
Connected companies (#)
Connected to more than 250 payment service providers, mobile payment providers, payment
gateways, acquirers, network service providers, telecommunication companies, processors,
issuers, banks, alternative payment methods.
Companies PSP is connected to
See our global connections on our list of global coverage: http://globalcoverage.payon.com/
Settlement currencies (acquirers)
All existing currencies worldwide
Services
Unique selling points
PAY.ON provides the technology for e-commerce, m-commerce and mobile point-of-sale
transactions on one single platform. The platform offers consolidated reporting and fraud
prevention for monitoring your daily business. The services are available white-labeled as Platform
as a Service. Our gateway covers 65 countries with over 130 payment brands.
Core services
E-commerce, m-commerce and mobile point-of-sale are the main fields of business.
Pricing
Transaction-based pricing.
Collecting payments
No
Distributing payments
No
Fraud prevention (measures)
Black and white lists, device fingerprinting, geo IP-origin check, global validation checks, Know
your Customer (KYC), Verified by Visa, MasterCard SecureCode, velocity checks, persistent
cookies, data validation, geographical checking, parameter format checking, transaction limit
checking, risk scoring, flexible scoring. Find out more on: http://payon.com/en/fraud-prevention.
Fraud prevention partners
Arvarto infoscore, Webshield, ReD, ThreatMetrix, Fine-Trade.
Credit management (services)
N/A
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ONLINE PAYMENTS MARKET GUIDE 2013
COMPANY PROFILES
Other services
Platform as a Service, completely customisable white-label services, PCI-DSS Level 1 compliant,
COPYandPAY (simple payment integration and payment page for merchants), remote administration
API (automated merchant onboarding process), e-commerce, m-commerce, mPOS, MOTO (ready
to use call centre solutions), sophisticated monitoring system, fraud prevention, tokenisation
solutions, business intelligence service with flexible data analysis tools, recurring billing services
with ready-to-use and PCI-compliant stored billing plan implementation, and a routing gateway
enabling global payment processing for payment providers via one single interface.
Third parties
No
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages
Yes
PSP pages
Yes
Interface
XML, REST API, COPYandPAY, Batch Interface, Merchant Onboarding API, mPOS, In-App
mCommerce, Mobile Payment Pages.
Security
Since 2005, PAY.ON achieves the highest level of compliance within the payment card industry’s
security standards for credit cards: Level 1 PCI-DSS (PCI-DSS) compliance. We comply with the
security and fraud prevention requirements specified and imposed by PCI Security Standards
Council (American Express, Discover Financial Services, JCB International, MasterCard Worldwide
and Visa, Inc.). Our clients are PCI-DSS compliant when they use our services.
PAY.ON offers world-class security infrastructure through hot hot data setups in London and
Munich. In London, two primary data centres housed in two separate sites mirror your hot hot data.
Should one of them be compromised, the other one ensures real-time failover. And instead of once
per hour, both are permanently synchronised with the Munich disaster recovery centre. The two
separate main data centres gurantee our clients a processing infrastructure with the highest level of
reliability, availability and ultimate scalability through:
- Ongoing preventive measures, e.g. software updates, security updates, 4-eyes principle;
- Detective measures, e.g. monitoring within the data centres, monitoring between different data
centres and monitoring by third-party providers;
- Corrective measures, e.g. patches, updates, continuous infrastructure review and redesign;
- Highest availability through virtualisation and highest reliability through automation.
Shopping is fun, checking out isn´t.
Super fast and amazing one click shopping experience.
Any device, anywhere.
www.paytrail.com
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ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Paytrail Plc (formerly Finnish Web Payments Plc/Suomen Verkkomaksut Oyj)
Paytrail Plc is the leading online payment service provider in Finland. We cooperate with banks and
other financial institutions as well as software service providers enabling more efficient payment
transfers online. Our payment service offers a straightforward solution for companies, organizations
and consumers.
Website
www.paytrail.com
Keywords for online profile
Fin-FSA licensed payment service provider, settlements in SEPA area, direct debit, online
payments, credit cards, debit cards, online banking, invoicing and installment payments, paytrail
account
Contact
[email protected] Tel. +358 207 181 824
Geographical presence
Europe and Scandinavia. Customers in 10 different countries.
Market segment(s)
From Global 2000 companies to SME’s and non-profits. Physical and intangible goods, digital
content, travel, tickets, subscriptions, services, software licenses, gaming, gambling, membership
fees, non-profits, recurring payments.
Active since
2007
Service provider type
Payment service provider
Payment methods
Credit cards
Visa, MasterCard, Eurocard, JCB
American Express and Diner’s Club via PayPal
Debit cards
Visa, Visa Electron, Maestro, MasterCard
Pre-paid cards
No
Online banking
All Finnish banks: Nordea, OP-Pohjola (Osuuspankki), Danske Bank, Handelsbanken, Tapiola,
Paikallisosuuspankki (POP), Ålandsbanken, Aktia, Säästöpankki, Nooa Säästöpankki, S-Pankki
E-wallet
Paytrail Account and PayPal
Mobile/SMS/IVR
No
Alternative payment methods
PayPal, Klarna, Collector and Joustoraha invoice and installment payment services. Paytrail
account – shopping anywhere.
Offline
No
Connected companies (#)
About 300 e-commerce platform service provider partners, 20 payment method provider partners
and 10 distribution partners across Europe.
Companies PSP is connected to
20 payment method provider partners and 10 distribution partners across Europe.
Settlement currencies (acquirers)
EUR. Settlements allowed to non-EUR accounts, too.
Services
Unique selling points
Super fast and amazing one-click shopping experience. Any device, anywhere. Only licensed all
inclusive PSP for selling to Finland. All finnish payment methods with a single contract. Affordable
monthly fee based pricing. Collection, settlements and reconciliation included to any bank account
in SEPA area. 100% payment guarantee. Hosted, embedded or fully integrated payment page.
Core services
Online payment processing, merchant account, collection, settlements, reconciliation, automated
accounting reports, fraud prevention, cross border transactions, paytrail account.
Pricing
For merchants: monthly fee EUR 89 + transaction fee. Merchant account is included in monthly
fee. No opening or setup fee. For consumers the paytrail account is completely free. For detailed
pricing, visit: www.paytrail.com for partners, please contact the sales team: [email protected]
Tel. +358 207 181 824
Collecting payments
Yes, daily settlements are included in the monthly fee.
Distributing payments
Yes, split payments and settlements are supported to multiple merchants.
Fraud prevention (measures)
Fully automated risk analysis and control platform with over 100 checks included in the monthly
fee. Anti Money Laundering (AML) measures, IP geolocation, credit scoring, address verification,
VISA CVV2 and MasterCard CVC2, Verified by VISA, MasterCard SecureCode, blacklisting, TUPAS,
statistical transaction analysis and much more.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Fraud prevention partners
Yes
Credit management (services)
Payment guarantee, invoicing and installment payments (consumer credit service)
Other services
Collection, settlements and reconciliation with any tax rate included. Fraud prevention. Customer
service for merchants and consumers is available in English, Swedish and Finnish. Direct
connection to any payment method available with seller’s own merchant account.
Third parties
Compliant industry solutions: Amadeus, Hotellinx; shop software connections: IBM WebSphere,
Magento, ePages, osCommerce, VirtueMart, ÜberCart/Drupal, Typo3, Wordpress, Workspace,
ZenCart, PrestaShop, MyCashFlow, CloverShop and over 100 other e-commerce platforms (that
we know of). Open API for easy integration to any software; easy integration to almost any ERP or
accounting system (incl. SAP) possible with automated XML reports.
Technology
Direct connections
Yes, also possible to use own contracts with acquirers and banks.
Batch processing
Yes, in recurring payments.
Per order processing
Yes
Merchant pages (direct model)
Yes, either hosted embedded payment page or fully integrated one.
PSP pages (redirect model)
Yes
Interface
HTTPS Post, Web services (SOAP and REST), Hosted Embedded Widget, Hosted page, Payment
page bypassing
Security
HTTPS, TLS/SSL, PKI
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138
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Payvision
Payvision, independent payment solution provider, specialised in global card processing, offers
acquiring banks and PSPs/ISOs a secure PCI-DSS / PSD international payment processing
platform. EPIF/ESPM/EFC Member Payvision provides its customers 24/7 Support, 150+
transaction currencies and regional card settlement currencies, a high-end reporting interface and
a solid risk management solution.
Website
www.payvision.com
Keywords for online profile
Payment solutions provider, global card processing, cross-border e-commerce
Contact
[email protected] / +31 2079 423 00 – Netherlands office
Geographical presence
Offices in Amsterdam, New York, Utah, Madrid, Paris, London, Berlin, Singapore, Tokyo, Hong
Kong, Macau, Auckand and Toronto
Market segment(s)
International online payment processing, global acquiring, cross-border e-commerce
Active since
2002
Payment methods
Credit cards
Amex,VISA, CB, JCB, MasterCard, Diners, Discover, AirPlus
Debit cards
Maestro, Giropay, (e)Maestro, Visa electron, Carte Bleue, Visa Debit, China UnionPay, Alipay, Visa
CPC, Debit Mastercard, Carte Bancaire, JCB
Pre-paid cards
No
Online banking
Ideal, Giropay
E-wallet
PayPal
Mobile / SMS / IVR
Yes
Alternative payment methods
No
Offline
No
Connected companies (#)
300+ PSPs
Companies PSP is connected to
No
Settlement currencies (acquirers)
HKD, JPY, USD, EUR, GBP, AUD, CAD, CHF, DKK, ISK, NOK, SEK, CZK, HUF, PLN, THB, TRY,
ZAR, NZD, MYR, KRW, SGD, TWD
Services
Unique selling points
Payvision built an international network of business relationships with acquiring banks, payment
service providers, ISOs and their global merchants in the US, Europe, Asia and the Pacific,
connecting over 300 trusted business partners with more than 5,000 web merchants worldwide,
processing over 100 million transactions a year.
Core services
Global card processing, domestic global acquiring, underwriting, fraud/risk monitoring, interchance
optimisation, multi-currency processing, innovative payment solutions.
Pricing
Blended rate, interchange plus etc.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Payvisions’ best practice internationally approved underwriting protocol, with a solid and secure
card payment processing platform and high-end reporting tool + the traditional measures like:
IP geolocation, multi-merchant purchase history, global validation checks, Verified by Visa,
MasterCard SecureCode, velocity checks, data validation, geographical checking, parameter
format checking, transaction limit checking, geo IP-origin check, black/white list.
Fraud prevention partners
In-house solutions.
Credit management (services)
Credit transactions, receivables management, online void and refund.
Other services
Mobile payment systems.
Third parties
No
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
No
PSP pages (redirect model)
Yes
Interface
Web services using SOAP or HTTP POST, HTTP POST for CheckOut, file using Payvision API sent
via FTP for BatchProcessor.
Security
PCI-DSS compliant
A MUST-HAVE FOR ALL
PROFESSIONALS IN
THE E-PAYMENTS AND
E-COMMERCE INDUSTRY
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140
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
PostFinance AG
PostFinance’s e-payment solution makes it easy for you to collect online shop payments.
Customers pay for their purchases online or on their mobile phone, making invoices superfluous.
Website
www.postfinance.ch
Keywords for online profile
PSP, online, payment, Switzerland, virtual, shop, easy, connect
Contact
[email protected]; +41 848 382 423
Geographical presence
Europe & more than 200 acquiring connections worldwide
Market segment(s)
Insurance, telecom, utilities, ticketing, charity, education, internet, publishers, auction, gaming,
retail, travel.
Active since
1906
Service provider type
Payment service provider, payment gateway
Payment methods
Credit cards
Visa, MasterCard, American Express, Diners Club, JCB, UATP, AirPlus, Cofinoga, Discover, Aurore
Debit cards
PostFinance Card, Maestro, Solo, Laser Card, Visa Electron, Bancontact/Mister Cash, Carte Bleue,
Dankort, EPS, iDeal, ELV
Pre-paid cards
Wallie-card, Paysafecard, Cash-Ticket
Online banking
PostFinance E-Finance, ING Hompeay, KBC, CBC, Dexia DirectNet, Centea, $
E-wallet
Checkout by Amazon, PayPal
Mobile/SMS/IVR
mPass, PingPing
Alternative payment methods
RatePay, Klarna, AfterPay, Billpay, FIS
Offline
Bank transfer, Payment by e-mail
Connected companies (#)
No
Companies PSP is connected to
No
Settlement currencies (acquirers)
No
Services
Unique selling points
Fraud management tools
support 24/7
Core services
Online payment processing, fraud prevention
Pricing
For current pricing, see our company profile at: https://www.postfinance.ch/en/biz/prod/eserv/
epay/providing/offer.html
Fraud prevention (measures)
PCI DSS, 3D Secure, blocking rules and filters, scoring module
Fraud prevention partners
Ethoca, Perseuss
Other services
Merchant account facilitation
Third parties
Specific industry solutions partners: Amadeus, Sabre Airline Solutions, Radixx, micros fidelio,
Ticketscript Shop software connectors: Magento, ePages, XT Commerce, OS Commerce
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Saas
Security
HTTPS, SSL+, PCI-DSS Level 1
142
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
ProgressSoft Corporation
Since 1989, ProgressSoft has been a leading provider of real-time payments and imaging solutions
for the banking and financial sectors. Serving a diversified client base of 550 banks in 24 countries.
The company offers solutions in the fields of Electronic Image-based Check Clearing, Mobile
Payment, RTGS, EFT, Corporate Banking & Cash Management, ACH Payment and Intelligent
Signature Recognition.
Website
www.progressoft.com
Keywords for online profile
ProgressSoft, Electronic Check Clearing, Mobile Payments, Corpoarate Banking, RTGS, ACH, EFT,
Direct Debit, Direct Credit, Automated Signature Verification
Contact
Mr. Michael Wakileh – CEO
Tel: +962 6 56 23 000
Email: [email protected]
Mr. Ali Fada – CTO
Tel: +962 6 56 23 000
Email: [email protected]
Geographical presence
Middle East/Africa/South Asia
Market segment(s)
Retail (software)
Active since
1989
Service provider type
Real-time payment solutions provider
Payment methods
Credit cards
N/A
Debit cards
N/A
Pre-paid cards
N/A
Online banking
N/A
E-wallet
N/A
Mobile/SMS/IVR
N/A
Alternative payment methods
N/A
Offline
Bank transfer
Connected companies (#)
N/A
Companies PSP is connected to
N/A
Settlement currencies (acquirers)
N/A
Services
Core services
Electronic Image-based Check Clearing, Automated Clearing House (Direct Debit/Direct Credit),
Mobile Payments, Automated Signature Verification.
Pricing
N/A
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Signature verification of cheques and any other financial documents.
Fraud prevention partners
N/A
Credit management (services)
N/A
Other services
N/A
Third parties
N/A
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
No
PSP pages (redirect model)
No
Interface
Web Services, SOAP, XML, Message Queues and TCP.
Security
HTTPS, SSL, PKI, Digital Certificates and Digital Signatures.
QIWI (NASDAQ: QIWI, MOEX: QIWI) is a leading payment provider
in Russia, representing a unique synergy of over 169,000 cash-in
terminals and kiosks and the digital wallet solutions.
Our partners: WorldPay, Adyen, GlobalCollect, Alipay, PlaySpan, SafeCharge and 54,000 others.
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ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
QIWI
QIWI is a unique synergy of two payment services – cash-in terminals and e-wallet – and a leading
provider of next generation payment services in Russia and the CIS. QIWI is an innovative company
which created the market of instant cash payments in Russia, expanded its activities to 8 corecountries (Russia, Kazakhstan, Romania, Moldova, Belarus, Brazil, Jordan, US) and 15 countries
under franchisee mode. QIWI kiosks: over 169,000 kiosks and terminals; USD 7.4 bln. in payments
per second quarter 2013 from 60 mln. payers.
Website
www.qiwi.com
Keywords for online profile
E-wallet, payment scheme, online payment, payment processing, multi-currency, alternative
payments, bank, issuer
Contact
Maxim Ovchinnikov, [email protected]
Geographical presence
Visa QIWI Wallet: Russia; QIWI Wallet: Kazakhstan, Ukraine; QIWI Kiosks: Argentina, Belarus,
Brazil, Bulgaria, Chile, China, Colombia, India, Jordan, Kazakhstan Kyrgyzstan, Latvia, Malaysia,
Moldova, Panama, Peru, Romania, Russia, Serbia, Tajikistan, Ukraine, USA.
Market segment(s)
All
Active since
2007
Service provider type
Issuer, bank, alternative payment method
Payment methods
Credit cards
Visa, MasterCard
Debit cards
Visa, MasterCard
Pre-paid cards
Yes
Online banking
No
E-wallet
Visa QIWI Wallet
Mobile / SMS / IVR
Mobile. MTS, Beeline, MegaFon – Russian mobile networks prepaid accounts.
Alternative payment methods
Visa QIWI Wallet
Offline
Bank transfers, Visa Personal Payments, MasterCard MoneySend, money remittance systems.
Connected companies (#)
54.000 online and offline merchants and service providers, 9.300 agents including over 200 banks.
Companies PSP is connected to
Worldpay, GlobalCollect, Adyen, Safecharge, smart2pay, Xsolla, etc.
Settlement currencies (acquirers)
EUR/USD/RUB
Services
Unique selling points
QIWI is a leading provider of next-generation payment services in Russia and the CIS. It has an
integrated proprietary network that enables payment services across physical, online and mobile
channels.
Core services
Online payments from Russia and CIS, cash payments collecting.
Pricing
Upon request
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
To be disclosed upon request
Fraud prevention partners
No
Credit management (services)
No
Other services
Visa Prepaid virtual and plastic cards, Visa Personal Payments, MasterCard MoneySend.
Third parties
N/A
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, JSON (specifications available upon request).
Security
HTTPS, SSL+, PKI
Pay with Online-Banking
Pay with
Online Banking
SafetyPay is a real-time payment solution that enables shoppers to make online
purchases from merchants worldwide with nothing but their bank account and in their
local currency.
Anyone can use SafetyPay without registration and without providing any confidential data
to the merchant or anyone else. During checkout, shoppers simply select their country
and bank and are then redirected to their bank‘s website, where they login themselves
as usual and can approve the payment already waiting for them there.
The merchant receives an instant notification guaranteeing payment, the transaction is
complete and the purchase can be shipped right away.
Wide Reach
300+ m Bank Customers
LATIN AMERICA
CANADA
USA
EUROPE
High Conversion
Maximum Privacy
Bank Account Only
No Registration
Familiar Process
Fast, Easy, Secure
www.safetypay.com
Low Costs
No Chargebacks
No Fraud
No Fixed Fees
No Reserves
Free Integration
Pay with Online-Banking
146
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
SafetyPay Europe EP S.A.
SafetyPay is the only global online banking e-payments solution, where shoppers need nothing but
their bank account – making it the safest possible way to shop online, in real-time and using local
currency.
- Reaching over 300 million people at over 100 banks worldwide
- High conversion, no fraud, no chargebacks
Website
www.safetypay.com
Keywords for online profile
Online banking e-payments, multi-currency, e-commerce, alternative payments, international
payments, no fraud, OBeP
Contact
[email protected]
Geographical presence
North/Latin America, Europe
Market segment(s)
Travel, digital goods, gaming, retail, other
Active since
2007
Service provider type
Alternative payment method, online banking, e-payments
Payment methods
Credit cards
No
Debit cards
No
Pre-paid cards
No
Online banking
Yes
E-wallet
No
Mobile/SMS/IVR
Mobile version available
Alternative payment methods
Online banking e-payments
Offline
‘Walk in Cash-Payments’ in Latin America and US
Connected companies (#)
Connected to all major PSPs
Companies PSP is connected to
Connected to over 100 banks in 13 countries
Settlement currencies (acquirers)
EUR/USD/CAD/BRL/COP/PYG/PEN/CRC/NIO/PAB
Services
Unique selling points
Shoppers: safest way to shop online, no disclosure of any confidential data whatsoever
Merchants: reaching bank customers worldwide, high conversion, low cost, no fraud,
no chargebacks
Banks: true OBeP, revenue share, no overlay, no access to accounts, maximum security
Core services
Online payment processing and clearing house
Pricing
Variable only, no fixed charges. For current pricing get in touch with
[email protected].
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Not applicable. SafetyPay’s payment system is using existing bank institution’s infrastructure and
access technology. Shoppers do not have to disclose any data that could get stolen and abused.
Fraud prevention partners
N/A
Credit management (services)
Payment guarantee, no reserves, simple refund process initiated by merchants only
Other services
Mobile, e-invoicing
Third parties
Available via all major PSPs
Technology
Direct connections
Yes
Batch processing
Yes (e-invoicing)
Per order processing
N/A
Merchant pages (direct model)
No
PSP pages (redirect model)
Yes
Interface
Web services, SOAP, HTTP POST, XML
Security
VPN, HTTPS, SSL+ 256 Bit
148
ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Smart2Pay
Smart2Pay is a licensed payment service provider offering alternative, non-reversible online
payment methods (online bank transfer, wallets, vouchers, mobile payments, cards). With a new
frictionless payment product Smart2Pay allows merchants to collect funds from customers locally
in over 70 countries by signing 1 single contract and 1 technical interface that can be completed
within 1 week.
Website
http://www.smart2pay.com
Keywords for online profile
PSP, online payments, alternative payments, frictionless payment product, guaranteed, flexible,
custom pay-flows
Contact
James Flinterman – CEO, [email protected], Stefan Iancu – CTO, [email protected]
Geographical presence
Worldwide, Latin America, EMEA, Asia/Pacific
Market segment(s)
Games, airline, travel, retail, general e-commerce
Active since
2002
Service provider type
Payment service provider, licensed payment institution
Payment methods
Credit cards
MasterCard, Visa, JCB, Amex, Diners, Sorocred, Aura, Hipercard, etc.
Debit cards
CarteBleue, Maestro, Visa Electron, Discover, etc.
Pre-paid cards
OneCard, Ukash, CashU, PaySafeCard, ToditoCash, Gash, Mangirkart etc.
Online banking
Yes (currently we cover over 40 different countries).
E-wallet
Yes, various
Mobile / SMS / IVR
Mozca, Pagtotal, Mobile Money, Gcash, etc.
Alternative payment methods
Over 170 payment methods in over 70 countries.
Offline
Bank transfer in more than 30 countries.
Connected companies (#)
35 acquirers
Companies PSP is connected to
Various
Settlement currencies (acquirers)
Various
Services
Unique selling points
1 Contract + 1 Interface = Collect Worldwide. Smart2Pay lets you collect payments from over 70
countries; easy, secure and reliable, with only 1 contract and a 1 week integration.
Core services
Online payment processing with customisable payment flows, customisable UI, dynamic currency
conversion, fraud prevention, conversion analytics. Our in-house IT team will provide flexibility like
no other.
Pricing
Pricing is negotiated on a case by case basis.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, multi-merchant purchase history, global validation checks, data validation,
parameter format checking, transaction limit checking, risk scoring, geo IP-origin check, black/
white list, etc.
Fraud prevention partners
Please contact us for detailed information
Credit management (services)
Credit management is not available
Other services
Please contact us for detailed information
Third parties
Please contact us for detailed information
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, SOAP, HTML FORM POST (specifications available upon request)
Security
HTTPS, SSL+, hash strings, in-house developed tools
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
SOFORT AG
With its payment systems SOFORT Banking and the online verification system SOFORT Ident,
SOFORT AG offers innovative products for the safe purchase of goods and digital products on the
internet. SOFORT Banking has made it Germany’s market leader in direct transfer transactions.
More than 25,000 e-commerce retailers conduct more than 2 million transactions monthly using
SOFORT Banking.
Website
www.sofort.com
Ownership
Shareholders
Business model
OBeP (online based e-payment)
Keywords for online profile
Online, payment, easy, secure, OBeP, online banking
Contact
Geographical presence
Germany, Austria, Switzerland, the Netherlands, Belgium, France, Italy, Spain, Poland and the UK.
Main client industries
E-commerce (retail, travel, plattforms, PSP).
Active since
2005
Service provider type
Online-based e-payment
Payment type
Debit card
No
Online Banking enabled Payment
Yes
E-wallet
No
After payment
No
Escrow
Yes
Prepaid
No
Other channels
Offline
SOFORT Paycode solution
Mobile
Yes
Online to offline
Yes
Services
Unique selling points
Convenient payment using your familiar online banking details, directly within one process, without
a second account for the consumer (e-wallet), no registration, direct and binding payment, double
protection qualified by online banking login details and confirmation codes, high security thanks to
a multi-level online banking authentication procedure and the unique use of the confirmation codes.
Core services
Online based e-payment.
Multi-currency/Dynamic currency
conversion
EUR, GBP, PLN and CHF
Chargeback/Refund options
No
Buyer protection policy
SOFORT offers a buyer protection especially for small merchants.
Pricing
www.sofort.com
Fraud prevention (measures)/
Risk management
Secure payment method
Fraud prevention partners
Not specified
Acceptation criteria (sign-up
process)
www.sofort.com
Other services
SOFORT Ident, SOFORT Paycode
Future developments
Not specified
Technology
Integration technology
XML, etc
Integration support
Plugins for web shops etc
Transactions volume
Number of transactions (per year)
More than 25 million transactions per year.
Transactions value
External revenue with SOFORT Banking 2013: approx. 2.2 billion EUR.
149
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
UATP
UATP is the airline-owned payment solution accepted by thousands of merchants for air, rail,
hotel and travel agency payments. Corporations worldwide use UATP to purchase and track
travel. UATP offers state-of-the-art data tools, DataMine™ and DataStream™, which provide
comprehensive account details to Issuers and Subscribers.
Website
UATP.com
Keywords for online profile
Corporate travel payments, alternative forms of payment, no fees, PSP, Level III Data, acquirers,
low-cost alternative to credit card, comprehensive data
Contact
Wendy Ward, Vice President, Marketing and Communications [email protected]
Geographical presence
North/Latin America, Europe, Middle East/Africa, Asia/Pacific
Market segment(s)
Corporate travel payment, data tools, alternative forms of payment, settlement services
Active since
1936
Service provider type
Payment network, payment service provider, processor, alternative payment method
Payment methods
Credit/Charge cards
AirPlus UATP, Aeromexico UATP, AA UATP, Air New Zealand Travelcard, China Eastern UATP,
Delta UATP, El Al UATP, Etihad UATP, GOL UATP, HR UATP, Heli Air Monaco UATP, JAL PassAge,
Malaysia Airlines UATP, Qantas UATP, Shandong Airlines UATP, United UATP and US Airways UATP.
Debit cards
N/A
Pre-paid cards
SVS/Ceridian Air Canada and Wirecard Technologies Air Berlin
Online banking
No
E-wallet
No
Mobile/SMS/IVR
No
Alternative payment methods
Cash-Ticket, Ceridian SVS, eNett, GiroPay, PayPal, NxSystems, SafetyPay, Ukash, Wirecard
and Alipay
Offline
No
Connected companies (#)
350
Paymet Service Provider
supporting UATP
99Bill, Accelya, AXESS, Adyen, CSC – epayment, Cybersource, Datacash, Datatrans, EDS,
eMerchantPay, eNett, Eurocommerce, Datacash, Farelogix, G2 Switchworks, Grasp Technologies,
JetPay, KIU Systems, Merchant eSolutions, Ogone, Quenta, Radixx, Realex Payments, Remco,
TNSI, WireCard, WorldPay and Yeepay
Settlement currencies (acquirers)
USD, MXN, EUR, CAD, CHF, GBP, JPY, AUD, HKD, SGY, BRL, NZD, CZK, DKK, HUF, ILS, MYR,
NOK, PHP, PLN, SEK, THB, TRY, TWD, INR and CNY
Services
Unique selling points
UATP is a true low-cost alternative to the expensive cost of accepting credit cards while allowing
airlines to generate revenue and increase market share. Corporations worldwide use UATP for
centralised billing, improving cost control and access to Level III Data.
Core services
Payment processing system
Pricing
N/A
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Positive listing of each valid UATP card and account maintained centrally. Address verification;
credit limit; expiry date; velocity checks on frequency and amount.
Fraud prevention partners
Sita/Alaric maintain the UATP Authorization System.
Credit management (services)
No
Other services
Travel Protection Plans
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COMPANY PROFILES
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
No
Merchant pages (direct model)
No
PSP pages (redirect model)
No
Interface
Web services, CSP/CSI, Type A CRQ/CPS
Security
HTTPS
A UNIQUE PERSPECTIVE
ON THE WORLDWIDE
ONLINE PAYMENTS AND
E-COMMERCE ECOSYSTEM
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ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Trustly
Trustly is a Swedish technology company, developing and selling online and mobile payment
solutions for both B2C and P2P payments. Trustly currently supports all major banks in Sweden,
Finland, Denmark and Spain and expanding further in Europe. Trustly is a licensed Payment
Institution under the supervision of the Swedish Financial Supervisory Authority.
Website
trustly.com
Ownership
Privately owned by founders, one small VC firm, employees and private investors.
Business model
Payment service developer and provider, PSP
Keywords for online profile
Mobile payments, online payments, direct bank e-payments, payment initiation services, P2P
payments
Contact
Mr. Carl Wilsson, CEO
Geographical presence
HQ Sweden, local offices Malta and Spain.
Main client industries
E-commerce, m-commerce, e-gaming, P2P payments
Active since
2008
Service provider type
Bank payment service developer, payment provider, PSP
Payment type
Debit card
N/A
Online Banking enabled Payment
Online bank e-payments (OBeP)
E-wallet
N/A
After payment
Full reconciliation and reporting available online, all in one place.
Escrow
Available for P2P payments.
Prepaid
N/A
Other channels
Offline
No
Mobile
Yes
Online to offline
No
Services
Unique selling points
Safety – Secure bank payments with strong authentication, no chargeback risk once settled
Convenience – Easy sign-up, multiple markets and banks, integrated reconciliation through one
integration and agreement, mobile ready.
Increased conversion – The preferred payment method in many countries, recovers transactions
denied due to credit or debit limits on cards, the customer pay without leaving the merchants
website.
Core services
Online payment processing, reconciliation information (web), risk-assesments with P2P payments.
Multi-currency/Dynamic currency
conversion
Yes/Yes
Chargeback/Refund options
Yes/Yes
Buyer protection policy
Yes on P2P payments
Pricing
Per transaction percentage and or fixed, varies depending on volume, for further details please
contact us.
Fraud prevention (measures)/
Risk management
Full risk management system including: data checks, comparison checks, velocity checks, financial
background checks etc.
Fraud prevention partners
None, all in-house.
Acceptation criteria (sign-up
process)
Typically standard KYC information is gathered (ID check, company registry, bank account number
verification etc.) Each customer is assessed individually.
Other services
Additional financial services, currency handling, remmittance.
Future developments
Additional coverage – markets and banks, all available directly to merchants, no need to
re-integrate. Future authentication methods added seamlessly.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Integration technology
All covered markets native languages supported.
Integration support
API manual online, designated integration support, plugins for web shops.
Transactions volume
Number of transactions (per year)
Currently 4 million.
Transactions value
More than 12 billion SEK since inception in 2008.
THE ONLINE PAYMENTS
INDUSTRY ON THE LOOP:
A COMPREHENSIVE
OVERVIEW, CLEARLY
STRUCTURED
155
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Wirecard AG
Wirecard AG is one of the world’s leading independent providers of outsourcing and white-label
solutions for electronic payment transactions. The group supports companies in accepting
electronic payments from all sales channels. A global multi-channel platform bundles international
payment acceptances and methods, supplemented by fraud prevention solutions.
Website
www.wirecard.com
Keywords for online profile
E-commerce, mobile payment, risk management, acquiring, issuing, credit cards, online banking,
POS payment processing
Contact
[email protected], I +49 89 4424 1400
Geographical presence
Europe, Middle East/Africa, Asia/Pacific
Market segment(s)
Airlines, hotels, travel sites, travel agents, cruise lines, mail order, TV shopping, brick-and-mortar
shops, direct sales, distributions, downloads (music/software), sports betting, poker, casino,
games, MNO, financial institutions
Active since
1999
Service provider type
Payment service provider, global payment gateway, issuing processing platform, mobile wallet
platform, acquirer, processor, issuer, bank, call center
Payment methods
Credit cards
Visa, MasterCard, American Express, JCB, UATP, Diners Club, Discover, UnionPay, AirPlus
Debit cards
Maestro, Visa Electron, Dankort, Carte Bleue, Carte Bancaire, Laser, CartaSi, PostePay, China
UnionPay, Hipercard, Aura, Sorocred, local Chinese debit cards and more. For more information
contact us.
Pre-paid cards / vouchers
Mywirecard 2go Visa, mywirecard MasterCard, paysafecard, Ukash
Online banking
SEPA-Credit Transfer, SEPA-Direct Debit, Direct Debit, giropay, SofortÜberweisung.de, Bancontact/
MisterCash, InstantBank, iDEAL, Przelewy24, eKonto, POLi, Maybank2u, CIMB Clicks, Debito
Bradesco, Transferencia Bradesco and more. For more information contact us.
E-wallet
PayPal, Skrill Digital Wallet, WebMoney, ‪Moneta.ru, YandexMoney, Alipay and more. For more
information contact us.
Mobile / SMS / IVR
Paybox, PremiumSMS
Alternative payment methods
Payment on invoice, cash in advance, wire transfer to virtual bank accounts, Boleto Bancário and
more. For more information contact us.
Offline
Bank transfers worldwide. For more information contact us.
Connected companies (#)
Wirecard Bank AG (Multi-Regional Acquirer) and all major acquirers worldwide, partnerships or
interfaces with industry-specific service providers.
Companies PSP is connected to
All major acquirers and banks worldwide.
Settlement currencies (acquirers)
All relevant transaction and settlement currencies.
Services
Unique selling points
Centralisation of payment transactions from many and various distribution and procurement
channels on a single platform, combination of software technology and bank products, global
gateway for all services, covering the whole value chain with own bank (multi-brand acquirer),
multi-national payment acceptance and settlement, innovative software-based banking products
(SCP-virtual credit cards, payout cards, co-branded cards).
Core services
Payment gateway, online/mobile/POS/onboard payment processing, fraud & risk management,
batch processing, in and outbound connectors, key management and protocol conversion, virtual
terminal, acquiring services, payment acceptance, issuing of innovative card-based payment
solutions + prepaid cards, mobile payment solutions, co-branding solutions, financial services like
banking, currency management, reconcilliation, call center.
Pricing
Flexible pricing models, depending on requirements and volumes.
Collecting payments
Yes
Distributing payments
Yes
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COMPANY PROFILES
Fraud prevention (measures)
Full risk management system including data analytics, automated pattern detection, decision
logic, case management, transaction check (account validation, address verification, hotlists
(blacklists, whitelists, graylists), velocity checks, IP geolocation, IP/BIN check), consumer check
(credit scoring, address validation and verification, age verifictation, identity check, sanction list
screening), 3D-Secure (Verified by Visa, MasterCard SecureCode, CUP-Secure) CVC verification,
device fingerprinting, AVS and more.
Fraud prevention partners
Interfaces to various 3rd party providers.
Credit management (services)
Purchase on credit, credit scoring, credit control, receivables management, online void and refund,
purchase on credit, factoring, payment guarantee, etc.
Other services
Strategy management and decisioning solutions, consumer identification and credit rating
(Integration to various credit agencies), Point-of-Sale payment processing and acquiring, call
center services (stationary, virtual and hybrid), issuing bank: co-branded prepaid cards (Visa and
MasterCard), payout cards, virtual card supplier payout solution.
Third parties
Extended industry-specific integration options.
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, REST, SOAP, HTTPS/XML, ISO8583, various batch file formats (specifications
available upon request)
Security
HTTPS, SSL+, sFTP, PGP encryption
tomorrow’s
digital experience
reinventing transactions
around payment
[email protected]
worldline.com
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ONLINE PAYMENTS MARKET GUIDE 2013
Company
COMPANY PROFILES
Worldline
Worldline, an Atos subsidiary, is the European leader and a global player in the payment services
industry. Worldline delivers new generation services, enabling its customers to offer smooth and
innovative solutions to the end consumer. Worldline activities are organized around three axes:
merchant services and terminals, mobility and e-transactional services, financial processing and
software licensing.
Website
Worldline.com
Keywords for online profile
PSP, online payment,payment processing, multi-currency, PCI, e-commerce, multi-channel,
customer journey
Contact
[email protected]
Geographical presence
Global coverage with legal entities in: Europe (France Belgium, Germany, UK, Spain, Austria,
Netherlands, Luxembourg), Asia (China, Hong Kong, Malaysia, Taïwan, Indonesia, India, Singapore)
and Latin America (Argentine and Chile).
Market segment(s)
Financial services, retail, manufacturing, public sector, health, transport, telecommunication and
media industries.
Active since
1996
Service provider type
Payment service provider, processor, acquirer, alternative payment method
Payment methods
Credit cards
Visa, MasterCard, CB, Amex, JCB, Cofinoga, Aurore, Diners.
Debit cards
Bancontact/Mister Cash, Maestro, Giropay, BCMC, Visa electron, Carte Bleue, Visa Debit, China
UnionPay, Debit Mastercard.
Pre-paid cards
weXpay
Online banking
iDeal
E-wallet
Paylib, MasterPass ™, V.Me, PayPal.
Mobile / SMS / IVR
Mobile, SMS (Buyster, Minitix) and IVR.
Alternative payment methods
Social shopping (BuyBox), online credit (1euro.com, Cetelem Presto), other private cards.
Offline
Bank transfers in most European countries : ELV, iDeal.
Connected companies (#)
Over 45 000 merchants.
Companies PSP is connected to
Acquirers
Settlement currencies (acquirers)
EUR, USD, GBP, CHF, CNY, CZK, DKK, EEK, EUR, HUF, ISK, LTL, LVL, NOK, PLN, SEK, SKK, TND,
TRY, UAH.
Services
Unique selling points
At Worldline, connecting and securing transactions is what we do every day. With our technological
expertise we connect the worlds of electronic banking, mobile and e-commerce and provide
connected services via secured networks that are available almost everywhere.
Core services
Payment transaction processing, acquiring/ issuing, online payment, credit and debit cards
management, payment terminals, connected machines, connected cars, omni-commerce,
innovative payments, SEPA, e-banking, call centre, prepaid cards.
Pricing
For pricing, please contact us.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
IP geolocation, 3D Secure, Verified by Visa, MasterCard SecureCode, geo IP-origin check, black/
white list, velocity checks, geographical checking, transaction limit checking, risk scoring, multimerchant purchase history, data validation, parameter format checking, global validation checks.
Fraud prevention partners
Partnership to be announced.
Credit management (services)
Payment in instalments, deferred payment, connected to several credit institutions.
Other services
One-click payment, payment page customization, eDCC, cash management, reporting,
mobile devices, secured IVR.
Third parties
No
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
Web services, SOAP, Rest, XML, API.
Security
HTTPS, SSL+, PKI, tokeniser.
THE ONLINE PAYMENTS
INDUSTRY EXPOSED
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Company
COMPANY PROFILES
WorldPay
WorldPay is a leading global provider of payment and risk management services, processing
millions of transactions every day. WorldPay offers a complete end-to-end payment solution
through provision of a range of services including acquiring, gateway, alternative payments,
fraud & risk management and mobile payments.
Website
www.WorldPay.com
Keywords for online profile
PSP, merchant services, acquiring, payment, multi-currency, international, cross border,
alternative payments, fraud and risk management
Contact
0044 (0)845 301 6251
Local numbers available on www.WorldPay.com
Geographical presence
Europe, North America and Asia/Pacific
Market segment(s)
Airlines, digital content, travel, video games, gambling, retail
Active since
1993
Payment methods
Credit cards
Visa (incl. VbV), MasterCard (incl. MCSC), American Express, Diners, JCB, Discover and China
UnionPay.
Debit cards
Visa Debit, Visa Electron, Maestro, Laser, Debit MasterCard, China UnionPay, Paga Verve,
MisterCash, 99 Bill and Carte Bleue/Carte Bancaire.
Pre-paid cards
PaySafeCard, iChecque, Intercash, NeoSurf, AstroPayCard, PostePay, Swiff, Ticket Premium and
ToditoCard.
Online banking
iDeal, GiroPay, Sofort, Poli, Euroteller, EPS, Nordea, Swedbank, PayU, Hal-Cash, Banklink, Poli,
Przelewy 24, eNETS, Sporopay, Nordea Solo (E-Betalning), Trustpay, InstaDebit and many more.
E-wallet
PayPal, CashU, AliPay, Mazooma, Skrill (formerly Moneybookers), Moneta, eWire, ePay, Yandex,
Webmoney, QIWI, Paga, Abaqoos and others.
Mobile / SMS / IVR
Boku, Paybox
Other alternative payment methods
Direct Debits US (ACH) Netherlands, Germany (ELV) and Spain, Dineromail, Boleto, MultiBanco,
TeleIngreso, TicketSurf and NeoSurf.
Connected companies (#)
50+ acquirers
Companies PSP is connected to
50+ major acquirers and banks worldwide.
Settlement and gateway currencies
AUD, CAD, DKK, CZK, EUR, HKD, HUF, JPY, NZD, NOK, PLN, SGD, ZAR, SEK, CHF, GBP,
AED, USD
Services
Unique selling points
WorldPay is the world’s only payment service provider that offers a total payment solution.
We provide card acquiring and processing, fraud screening, alternative payments and treasury
services. Our sector experts help merchants from all industries optimise payment acceptance
across the entire payment chain.
Core services
Payment gateway, acquiring, treasury services, alternative payments and fraud risk management.
Pricing
Based on requirements. Visit www.WorldPay.com for further information.
Collecting payments
Yes
Distributing payments
Yes
Fraud prevention (measures)
Tiered risk management services to suit merchants from all industry sectors including: risk
management experts to analyse your business and design fraud strategies, screening systems to
automate detection and prevention in real-time; age and identity checking; industry specific checks
(for example airlines and travel); an award winning automated chargeback management system;
proven track record of minimising fraud for large enterprises without impacting on good business.
Fraud prevention partners
Experian, MaxMind
Credit management (services)
Full range
Other services
Treasury, corporate global banking and cash and liquidity management.
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
Technology
Direct connections
Yes
Batch processing
Yes
Per order processing
Yes
Merchant pages (direct model)
Yes
PSP pages (redirect model)
Yes
Interface
HTML, XML (specs on request), Web Services (SOAP), numerous shopping carts, increasing
numbers of CRM systems.
Security
HTTPS, SSL+, PCI DSS compliant.
163
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PAY AT THE REGISTER
SCAN. PAY. SHIP.
PAY WITH YAPITAL
MASTERCARD ®
GENERATE QR CODES
PAY INVOICES
THE EVOLUTION OF PAYMENT IS HERE.
WELCOME TO THE YAPITAL WAY.
Yapital Business is the first, real cross-channel payment solution. It gives your
customers a fast, easy and secure way to pay and enables you to:
Receive guaranteed payments – no chargebacks
Benefit from competitive transaction fees
Process and view transactions in real time
To learn more about doing business The Yapital Way, visit yapital.com,
email [email protected] or call 00800-927 927 30 (free of charge).
COMPANY PROFILES
Company
ONLINE PAYMENTS MARKET GUIDE 2013
Yapital Financial AG
Yapital is the first European, cashless cross-channel payment solution. After an initial free
registering, customers can use Yapital for cashless payments across all channels – in-store, mobile,
online or by invoice. Founded in 2011 as a wholly-owned subsidiary of the Otto Group, Yapital has
launched its innovative service in 2013.
Website
www.yapital.com
Ownership
Otto Group
Business model
Financial e-money institute
Keywords for online profile
Online, payment, mobile, cross-channel, easy, fast, secure, innovative
Contact
Mr. Martin Zander
Head of PR and Communication
[email protected], Ph: +352 203 10 111
Geographical presence
European solution, started in Luxembourg, Germany, Austria, Switzerland
Main client industries
Not limited
Active since
2013
Service provider type
Bank, issuer, alternative payment method
Payment type
Debit card
Yapital MasterCard
Online Banking enabled Payment
N/A
E-wallet
Yapital account
After payment
Invoice payment via QR code
Real-time transaction history
Escrow
N/A
Prepaid
Yapital MasterCard
Other channels
Offline
In-store, invoice
Mobile
In-app payments, user-to-user money transfer, mobile payment
Online to offline
N/A
Services
Unique selling points
B2C: e-payments across all channels in one system, invoice payment via QR code scan
B2B: guaranteed payments (no chargebacks), payments processed in real time / credited in real
time, multi-channel payments across all sales channels, transparant and transaction-based cost
and fee structure, ability to convert marketing into sales channels
Core services
Payment processing
Multi-currency/Dynamic currency
conversion
Yes
Chargeback/Refund options
Find information here: www.yapital.com
Buyer protection policy
Yes
Pricing
For current pricing, see our cost and fees at: www.yapital.com
Fraud prevention (measures)/
Risk management
Full risk management programme including: consumer personal details checks at time of
on-boarding, online transaction monitoring at any time without any exception, anti-fraud standard
and tailored detection rules (velocity checks, split transactions, fraud ring detection, etc.).
Fraud prevention partners
N/A
Acceptation criteria (sign-up
process)
Consumer: customer due diligence at time of on-boarding as per AML/CTF requirements including
e-mail, mobile phone and personal details/IDs verification, compliance and PEP lists.
Merchant: full due diligence including check on standard legal documentation, personal details and
ID verification of managers and beneficial owners. Internal list of excluded activities in place.
Other services
Yapital MasterCard, customer service, customer purchase Protection.
Future developments
Find information here: www.yapital.com
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COMPANY PROFILES
Technology
Integration technology
N/A
Integration support
N/A
Transactions volume
Number of transactions (per year)
N/A
Transactions value
N/A
THE MOST COMPREHENSIVE
OVERVIEW OF THE
GLOBAL E-PAYMENTS AND
E-COMMERCE ECOSYSTEM
COMPANY PROFILES
ONLINE PAYMENTS MARKET GUIDE 2013
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