KTBZ-fm Houston,tx - Clear Channel Radio

KTBZ-fm
Houston,tx
a lifestyle
Google the word community.
2,230,000,000 results pop up.
We have one more entry to add.
The Buzz is not merely a fancy radio station where cool DJ’s play great
rock music.
It is a virtual destination where like - minded people come to
entertain, be entertained, share experiences…and, live The Buzz lifestyle.
This lifestyle is what makes The Buzz unique from all others. Its listeners
give as much as they take. A true sense of community.
DELIVERING THE BEST NEW MUSIC
BUZZ CORE ARTISTS…
Linkin Park
Dirty Heads
Evans Blue
Pearl Jam
Foo Fighters
Re
Mumford & Sons
Chevelle
Red Hot Chili Peppers
Stone Temple Pilots
The Black Keys
Sublime
Three Days Grace
Seether
Nirvana
Muse
BUZZ FACTS
•The Buzz has the single largest ratings of ANY Modern Rock/
Alternative station in the country.
• Proving that a station can engage its
listeners…The Buzz sold out a show at the
Bayou Music Center* (3,000+)… without even
announcing who was going to be performing
*Formerly Verizon Wireless Theater
BUZZ FACTS
NATIONAL RECOGNITION
•2009 FMQB* Modern Rock Program Director of the Year
•2010 FMQB* Modern Rock Station of the Year
*FMQB (Definition): A trade magazine which covers the Radio
and Music industries in the United States. Its coverage
includes programming, management, promotion, marketing,
and airplay for music formatted radio.
‘
The Buzz delivers a rockin’ LISTENING
AUDIENCE that can bring a smile to
your bottom line .
These Houstonians love to work hard, party hard. But they’re
much more than barflies. Most own their own home and have
an average household income exceeding $75,000.
household income
home ownership
7Out of
10
BUZZ LISTENERS
OWN THEIR HOME
Source: Houston Scarborough, Mar11-Feb12, Adults 18+
Image: photostock / FreeDigitalPhotos.net
12%
12%
14%
16%
18%
29%
Buzz listeners are…
…
age
…young adults (or young at heart), well-educated and in
the prime of their career.
5.1%
6-11
7.8%
12-17
education
14.3%
18-24
28.0%
25-34
16.4%
45-54
54%
( 115)
(114)
29%
age summaries
18-34
18-49
• 42%
%42
•• 71%
25-54
• 64%
25-49
• 57%
(99)
Adults 18+
44%
56%
Male
Female
Source: Arbitron PPM F-M-A ’12 Cume Composition age data; Houston Scarborough ,
March2011-February2012, Adults 18+-Education, Occupations, Racial/Ethnic
Image: photostock / FreeDigitalPhotos.net
HS Grad
(Index to Market)
3.0%
65+
Post Grad Work or
Degree
Some Coll or Coll Grad
52%
6.3%
55-64
(83)
(76)
19.2%
35-44
10%
8%
Adults 25+
26%
(97)
Buzz listeners are…
…
occupations
race/ethnicity
Other
1.5%
Asian
1.9%
Hispanic
31%
White
(NonHispanic)
64%
Black
(NonHispanic)
1.7%
dual income
6%
marital status
Index
Management/
Business/ Financial
Operations
14.8
124
Sales/Office
16.8
132
Professional and
Related
18.1
121
Service
9.9
93
7%
18%
2+ Household members Employed:
58% (121 Index)
White
Collar
50%
Other
25%
36%
Divorced/Separated
58%
Adults 18+
74%
Single
Married
Adults 25+
Source: Houston Scarborough March11-February2012, Adults 18+: Education, Occupation,
Racial/Ethnic, Marital Status
Image: photostock / FreeDigitalPhotos.net
% of
Station
Occupation
Blue
Collar
25%
Buzz listeners are…
…
…most are raising families and lead active lifestyles.
Age of Children in Household
12-17
25%
6-11
32%
Under 2
12%
2-5
31%
Activity
Index
Swimming
126
Jogging
135
Fishing
132
Biking
105
Camping
153
Golf
137
Hunting
140
Snow SkiingSnowboarding
157
Belong to Health
Club
106
Yoga/Pilates
136
Events/Places Visited
Index
Any Professional Sports
Event
130
Hou. Livestock Show &
Rodeo
124
Other Nightclub
133
Rock Concert
184
Country Music Concert
142
Sea World San Antonio
138
Disney World (Orlando)
176
SplashTown
124
Houston Zoo
139
Texas Renaissance
Festival
200
Space Center Houston
161
NASCAR
144
Source: Houston Scarborough March2011-February2012, Adults 18+, Index to Market Average
Image: photostock / FreeDigitalPhotos.net
3 5
out
of
BUZZ listeners
Have at least one
kid at home
(128 index)
Own Dog: 51%
Own Cat: 26%
Buzz listeners are…
…
…spending some serious dough.
Household Spending (index to Market):
$1000-$3000 on Blinds/Window Coverings
112 Market
$3000+ on Hardware, building, paint, lawn/Garden 114 Value
$1000-$3000 on Stereo/Home Music System
193 of
Home:
$350-$499,000 152 Index
$350,000+ 116 Index
Individual Employment
Plans to Pay $30,000-35,000
for a
NEW VEHICLE
111 Index
Income
$150-$250,000
130 Index
$100-$150,000
108 Index
$75-$100,000
118 Index
Source:Houston Scarborough, March 2011-February 2012, Adults 18+, Index to Market Average
Image: photostock / FreeDigitalPhotos.net
Rod Ryan
WEEKDAYS 6:00AM-10:00AM
Each morning, Rod brings his best to the airwaves.
His drive and passion for The Buzz lifestyle ensures that
his listeners never walk away with less than four full
hours of rock solid fun and entertainment.
Sidekicks Dinah, Doug, and producer Jessica provide
ample color commentary, as well as news, traffic and
sports.
When Rod speaks, the audience listens. A Rod Ryan
live endorsement, sponsorship of show segments, and
on-site promotions are powerful tools to move products
and increase sales. He delivers a substantial on-air and
streaming audience each morning.
Endorsements
available
Rod Ryan “Post Show” Video Example
http://www.youtube.com/user/945thebuzz#p/u/8/wZyCkWclidI
DINAH
WEEKDAYS 6:00AM-10:00AM
Dinah feels honored to be the newest member of The
Rod Ryan Show
She loves music and knew that she never wanted to
wear a pantsuit to work, so she got into radio. Dinah
grew up in South Carolina, has been living in Tampa and
just moved to Houston.
Dinah loves the beach, concerts and Elvis. She hates the
smell after someone sneezes, close talkers and products
that don’t come with the batteries it needs to operate.
Her top three favorite bands: The Beatles, Radiohead and
Blink 182. Goals in Texas: Buy cowboy
Boots 2.Strike oil…not necessarily in that order.
Endorsements
available
Theresa
WEEKDAYS 10:00AM-3:00PM
Theresa was born on the 4th of July and says she is
a true Cancer: cranky, passionate and a great friend.
Her favorite music includes Berlin (not the “Top Gun”song).
She adores Chevelle, Weezer, Tool/A Perfect Circle,
Distillers, and Nirvana. She loves 80s punk music and
chick punk. Theresa is a secret 80s Metal fan.
Although she was only 12 when her favorite fashions
were in vogue, she wanted to be old enough in the hairband era so she could dress cheap and sleazy.
Endorsements
available
Doug Faulk
WEEKDAYS 6:00AM-10:00AM
Doug joined the team as intern for the show. After his
four-month internship to learn the ropes of broadcasting,
Doug refused to leave. He kept showing up and asking
for more work. The Buzz finally hired him as a permanent
fixture on the show.
This self-proclaimed comic book nerd’s favorite bands
range from Pink Floyd to Korn. When he’s not playing
Call of Duty, Snuggie Dougie is dishing out your daily fix
of sports and his Surf Report with cool links to the web.
Endorsements
available
jessica
WEEKDAYS 6:00AM-10:00AM
She was born and raised in the "Chalmation Nation" right
outside of the great city of New Orleans. She is now a
Houstonian (well, Katy-ite) thanks to that "B" Katrina!
Graduated from Loyola University with a degree in
Broadcast Communications and in Psychology. While in
college she was honored (ahem) to be a Rod Ryan Show
intern, and look at her now...still looking at his bald head
every weekday morning!
Endorsements
available
Don Jantzen
WEEKDAYS 3:00PM-7:00PM
At an age when most guys are still trying to locate their
older brother’s nudie magazines, Don Jantzen launched
his radio career in small town Kansas. His hunt for the
big leagues brought him to Houston, TX, where he landed
in afternoon drive on The Buzz.
His charm and laid back attitude make him the antithesis
of his counterpart in morning drive.
Don also doubles as Music Director and Program Director
for KTBZ.
Endorsements
available
a.d.
WEEKDAYS 7:00PM-12:00PM
The Buzz lifestyle runs thru A.D.’s veins. A talented singer
and music aficionado, A.D. has toured the world (a couple
times). Aside from music, his passions include: pets,
Ms. Pac-Man, and Xtreme sports.
“I follow action sports like other people follow football
and baseball,” noted A.D.
His show is heavy on listener interaction, local music,
and behind the scene looks at breaking music news.
Put this guy to work for your business!
Endorsements
available
DOUG FALK
DINAH
ROD RYAN
TALENT SUMMARY
Weekdays
6am to-10am
Weekdays
10am to-3pm
Weekdays
6am to-10am
A.D.
THER
DON JANTZEN
Weekdays
6am to-10am
Weekdays
3pm to-7pm
Weekdays
7pm to-12midnight
Weekdays
6am to-10am
DELIVERING RESULTS
Our customers have a story to tell..
“Over the last year and a half, BullShirts has had the pleasure to work
with 94.5 The Buzz and Clear Channel radio. As one of the area’s
leading screen printing and embroidery companies, we felt that
advertising was not a need, but after several visits with Clear Channel
personnel , we gave it a try and beyond anything that we would have
thought it has benefitted us unbelievably. The power that The Buzz
has to relay your message, as you want it, is priceless! We are glad and
proud to be partners with Clear Channel, The Buzz and all their staff.”
– Jason Stapf, Vice President, Bullshirts Inc.
DELIVERING RESULTS
Our customers have a story to tell..
I have had the privilege for the past twenty years to have been a client,
partner, co-promoter and friend of the Clear Channel Radio Team in the
Houston market. During those past two decades, I have really enjoyed
a terrific relationship with KTBZ, and out of that relationship we
created “BuzzFest,” which has now sold-out an unprecedented twentyfive shows at The Cynthia Woods Mitchell Pavilion. We partnered a
brand new Buzz-branded event this past summer called “Weenie
Roast,” which also sold out The Woodlands Pavilion in the event’s
inaugural year. Simply incredible!”
- Bob Roux, Vice President, Live Nation Entertainment
“
DELIVERING RESULTS
Our customers have a story to tell..
Mackey & Tanner decided to start advertising on the Buzz in 2010. We
have been successfully advertising on other radio stations since 2007
and decided to try The Buzz to reach new listeners. We were shocked
by the immediate results that we achieved. We paid for the full year’s
advertising budget on The Buzz with extra revenue directly generated
by these ads in the first six weeks of the advertising campaign. We are
very pleased!!
– Jeff Mackey, Partner, Mackey & Tanner, LLC
DELIVERING RESULTS
Our customers have a story to tell..
“We love working with The Buzz. We value the partnership with Rod
Ryan endorsing our stores. We also like the branding and sales
opportunity when we run in the other parts of the day. The Buzz really
cares about the success of our dealerships.”
– Mike Mynatt, General Manager, Don McGill Toyota
Why do our clients love endorsements?
• Our hosts provide a sense of community and a trust among listeners.
• Your copy is championed by our radio hosts, as local ambassadors for
your brand.
• Live reads are interpreted as recommendations and valuable word of mouth
advertising.
• Radio personalities are arbiters of taste – local opinion leaders that expose the
latest trends to the masses.
• Instant credibility by association/recognition.
• Exclusivity and prime placement.
• Category exclusivity.
• Engages listeners.
• Creates a integrated campaign using terrestrial radio, internet, and streaming.
Effective with proven results !
F r e s h O u t o f B e d F r om H e a d t o H e a d 6 : 2 0 a m
The Morning Show takes two callers and puts them up against each other to and answer trivia
questions. Once the contestants think they know the answer, they shout their names. The first
listener who answers two questions correctly, wins a prize and returns the following morning to
take on a new opponent. After five wins, contestants retire to the hall of fame .
T h e S u rf R e p o rt 9 : 2 0a m
Doug Faulk surfs the web and finds cool games, sites, and movies to share with listeners.
K n o w t h e S h o w 9 :4 5 a m
Every morning at 9:45am, the Rod Ryan Morning show asks questions about topics that they
have covered during the show. The tenth caller can answer the question to win a prize.
T h e S k i n n y & S p o rts 6 : 0 0 a m – 1 0 : 0 0 a m
The Morning Show takes a look at what’s going on in the news and sports .
Their comments and humor keeps listeners entertained.
CONTINUED…
1 2 O ’c l oc k N o o n e r 1 2 : 0 0 pm – 1 : 0 0 pm
Theresa plays requests throughout the noon hour. It’s the 12 O’clock All Request Nooner.
4 O ’c l o c k F l a s h ba c k 4 : 0 0 pm – 5 : 0 0 pm
Features two songs as well as information on artist from the start of Alternative music (Ramones,
Smiths, Sex Pistols, and similar bands).
M a n d a to ry M e ta l l i c a
1 0 : 0 0 pm
Three Buzz exclusive live Metallica tracks. These are rare versions of songs that listeners enjoy .
N o c tur n a l E m i s s io n s
Two hours of the best new Buzz music!
1 0 : 0 0pm – 1 2 : 0 0M I D
BUZZFEST
Here’s a little taste of BuzzFest.
(Copy link below and paste in your
browser.)
http://www.youtube.com/watch?v=maD6taSIqns
Houston’s largest radio festival is BuzzFest, with over 15,000
loyal Buzz listeners at your disposal from noon to 11pm.
BuzzFest happens twice a year, spring and fall, and typically
sells out in under and hour. See your Buzz rep for sponsor
opportunities.
Monster Truck
Question: How many stations have their own monster truck? Answer: 1
94.5 The Buzz can help feature your business in front of 150,000+ annual
spectators.
DELIVERING RESULTS
Unique events
Buzzfestivus
Each holiday season, The Buzz invites its listeners to
celebrate the season at the Buzzfestivus shows,
held at the Verizon Wireless Theater. Two to three
acts perform at each show.
Weenie Roast
Similar to BuzzFest, Weenie Roast is a ‘festival-type’
experience at the Woodlands Pavilion. Inaugural
show was August 2010 and it sold out.
DELIVERING RESULTS
Unique events
Mile of meatThe Rod Ryan Show wants to help listeners get a date.
Every year on Valentine’s Day, we line up 25 bachelors on
a stretch of Westheimer Rd. The “cutlets of meat” are carefully
selected then line up on the street holding numbered signs. That’s
when the ladies call in and try to get hooked up with one of our
bachelors! We pair each guy up, and they meet their date that night at
a station party.
’
St. Patrick’s Day
The Buzz takes the entire staff out to a
location all day long, broadcasting live from
6am to midnight to celebrate St. Patrick’s
Day. By 7am and on…it’s standing room
only.
94.5 The Buzz offers innovative digital products that cater to the needs
of our listeners and clients. Whether via mobile/iheartradio network,
www.thebuzz.com, or social media, we can fill your needs.
Find examples
by typing
“Express IMP”
into the
search box on
any Clear
Channel
website.
On the visitor’s first visit, they see the 970x418
Pushdown for 3 to 5 seconds. They also see the
synced 300x250.
After the first 5 seconds and on subsequent visits,
the visitor will see the 970x66 Pushdown With
300x250
Streaming spots
R.O.S. Banner ads 300x250’s and 728x90’s
Rich Media Floating Ads on Homepages
Homepage banner ad pushdowns (970x418 to 970x66)
:15 Video Gateways
Inclusion in featured website promotions in homepage module
Contest sponsorships
Monthly E blasts
Inclusion in keyword search directory
Endorsement packages
Custom page creation
Social networking promotional plans
Coupon and Partner’s page
Texas College Corner
community
Giving back
Since 2005, 94-5 The Buzz and the Rod Ryan Morning show have raised
over 1, million dollars for local charities through various promotions including
Request-A-Thons, Golf Tournaments, Buzz team walk/runs, and other
methods of charity fundraising.
Breast Cancer Awareness, Prostate Cancer Awareness, Houston Furniture
Bank, and Houston Children’s Charity are just some of the causes that we
support.
Station contacts
We look forward to working with you!
Name:
CLEAR CHANNEL- HOUSTON
Main Phone: (713) 212 - 8000
Sales Fax: (713) 212 - 8956
Title:
Market:
Phone:
Email:
www.thebuzz.com