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Vol. 143 No. 106
December 2012
EFFIE 2012
RESULTS
Result Sheet
EFFIE 2012 ROUND I JUDGES - MUMBAI
Abraham Alapatt
Aditi Patwardhan
Amit Kekre
Arindam Sarkar
Arun Malkani
Ashwini Pable
Bhavna Darira
ChHaya B. Aiyer
Deepali NaAir
Farida Sabnavis
G. Ajay Row
Harish Nair
Harpreet Singh
Tibb
Imraan Surve
Jasravee
KAUR Chandra
Jyoti Shiralee
Kawal Shoor
Leena Basrur
Madan Sanglikar
Manish Dubey
2
Anuradha
Narasimhan
Anuradha
Sehgal
Kumar
Subramanian
Manjari Upadhye
Mehul Shah
Minakshi Handa
Namrata Nandan
Neeraj Goyal
NeetI Chopra
Rajat Mendhi
RakhSHin Patel
Rasika Tyagi
Rishi Kakar
Rohit Kripalani
S. Swaminathan
SaJI Abraham
Shantanu Sirohi
Shaziya Khan
Shekhar Khanna
Shiva
Krishnamurthy
Snehi Jha Mehta
Soma GHosh
Somprabh K. Singh
Sourabh Mishra
Sukhpreet Singh
Sunita Bangard
Vaishakhi
Bharucha
VenkatARAMAN
MallikARJUNAN
Vidyadhar
Wabgaonkar
Vikas Dadoo
Vikas Tandon
Vinod Salvi
Yousuf
Rangoonwala
3
EFFIE 2012 FINAL ROUND JUDGES MUMBAI
Ajai Jhala
Ajoy Chawla
Anil Jayaraj
D. Rajappa
Danish Khan
Dheeraj Sinha
Govind Pandey
Govind Rajan
Harsha Joshi
Hephzibah Pathak
Joseph George
Kavita Nair
Mohit Anand
Nitin Karkare
Partha Sinha
Pratap Bose
Rajeev Sharma
Rameet Arora
Rohit Srivastava
Shilpa Talreja
Sujit Ganguli
Suraja Kishore
Sushrut Pant
4
EFFIE 2012 ROUND I JUDGES - DELHI
Aditya Mehrish
Amit KUMAR Taneja
Amit Nanda
Anurag Mehrotra
Anurag Prasad
Anurag Singh
Arun Sharma
Balachander
Sekhar
Basant Rathore
Bikram Bindra
Dheeraj Tauro
Harneet Singh
Rajpal
Jitender Dabas
K J Singh
Kunal Malhotra
Megha Deorani
Mythili
Chandrasekar
Neeraj Bassi
Nikhil Rungta
Prashant Pandey
Rajiv Mathrani
Rashi Goel
Ritesh Ghosal
Sanjeev Handa
Tarundeep Singh
Rana
Vandana Das
Vikram Dhaliwal
Vineet Trakroo
Praveen Jaipuriar
Sumeet Singh
5
EFFIE 2012 FINAL ROUND JUDGES DELHI
Alok Lall
Amitesh Rao
Anil Dua
Arunabh Das
Sharma
Bhaskar Ghosh
Bindu Sethi
Deepika Warrier
Lakshmi Seth
Mayank Pareek
Naveen Gaur
Nirupam Sahay
Prashant
Mathur
Rajan Bhalla
Samir Gangahar
Sandeep Kataria
Satbir Singh
Sudhir Sahni
Viral Oza
SHASHI SINHA
PRESIDENT
AJAY KAKAR
CHAIRPERSON, EFFIE
COMMITTEE
SAMEER SATPATHY
co-chairperson, EFFIE
COMMITTEE
SPECIAL THANKS
N. RAJARAM
MANAGING COMMITTEE
MEMBER
AD CLUB SECRETARIAT
BIPIN PANDIT
ARATI SHIRODKAR
KETAN TRIVEDI
6
SMITA KHOT
EFFIE 2012 - SHORT LISTED CASE STUDIES
CATEGORY : CONSUMER PRODUCTS
A: COSMETICS AND TOILETRIES
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
1
Lowe Lintas and Partners
Fair & Lovely Multi-Vitamin
Science in a tube
Hindustan Unilever Limited
Fairness Cream
2
Saatchi & Saatchi Pampers
Pampers Good Morning Baby
Procter & Gamble
3
Interface Communications (Draft FCB)
Nivea Whitening Deodorant
Go Sleeveless
Nivea India
4
McCann Worldgroup
Parachute Advansed Body Lotion
Making Body The New Face
Marico Limited
5
Mindshare
Axe Shower Gel
MTV VJ JOSE KIDNAPPED FOR
AXE SHOWER GEL LAUNCH
6
DDB Mudra Group
Clean & Clear An alarm clock for your skin Johnson & Johnson
7
BBH Communications India Pvt. Ltd
Vaseline Petroleum Jelly
Vaseline - The Voice of a nation
Hindustan Unilever Limited CATEGORY : CONSUMER PRODUCTS
B: BEVERAGES / DRINK, CONFECTIONARY AND FOOD
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
DRAFTFCB Ulka Advertising Pvt. Ltd.
Amul Milk
The World’s Original Energy Drink
2
Kissan
Kissanpur
3
JWT
Slice
Katrina In A Bottle
4
Leo Burnett
Maaza
Har Mausam Aam
5
McCann Worldgroup
Coca-Cola
When we made Anna take on Dhoni to win
the teen Battle 6
McCann Worldgroup
Coca-Cola
Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card
7
Contract Advertising India Pvt. Ltd.
Cadbury Celebrations
Iss Diwali aap kisse khush karenge?
8
Ogilvy and Mather
Bournvita
Tayyari Jeet Ki
9
Ogilvy and Mather
Cadbury Bournville
Have you earned it?
10
Ogilvy and Mather
Cadbury Dairy Milk Silk
Have you felt Silk lately?
11
Ogilvy and Mather
Sprite
Sprite Rasta Clear Hai
CLIENT
Gujarat Cooperative Milk Marketing Federation Limited
PepsiCo India Holdings Pvt. Ltd.
Coca-Cola India Pvt. Ltd.
Cadbury India Limited
C: OTHERS
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Ogilvy and Mather
Titan
As Aamir steals light, Titan steals a march over competition
2
Havas Worldwide India
Harpic
Hard to Reach
3
Godrej Hit
Kill Mosquitoes. Kill Malaria.
4
JWT Helix
WASTE TIME - Because you will never
be young again
5
Leo Burnett
Tide
Tide Naturals Husband & Wife
6
McCann Worldgroup
Stayfree Advanced
Making Whisper Scream
7
World Gold Council
This Diwali, Don’t Just Spend. Invest.
CLIENT
Titan Industries Ltd.
Reckitt Benckiser India
Godrej Industries
Timex Group India Limited
P & G International
Operations Pte.Ltd.SA
Singapore Branch
Johnson & Johnson
World Gold Council
CATEGORY : CONSUMER DURABLES
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Rediffusion Dentsu Young &
Tata Ace Zip
The Power of the Fourth Wheel Rubicam Pvt.Ltd.
2
Tata Motors Passenger Cars
How Tata Motors knocked Maruti off the Mileage Mountain
3
Maruti Suzuki Ertiga
LUV
4
Ogilvy & Mather
Amaron
A Long lasting Battery is a ‘Life Saver’
5
Ogilvy & Mather
Bajaj Discover
Chalta Nahin Daudta Hai
7
CLIENT
Tata Motors Ltd. (Commercial Vehicles Unit)
Tata Motors Ltd. (Passenger
Car Unit)
Maruti Suzuki India Limited
Amararaja Batteries Ltd.
Bajaj Auto Limited
B: ELECTRONIC GOODS
No.
1
AGENCY
Meridian Communication
Pvt. Ltd.
BRAND NAME
Voltas
CAMPAIGN TITLE
Voltas All Weather AC
CLIENT
Voltas Limited
C: OTHERS
No.
1
2
AGENCY
McCann Worldgroup
BRAND NAME
Greenply Plywood Dulux
CAMPAIGN TITLE
Always Hoyenga
DULUX : When colors got an attitude
CLIENT
Greenply Industries Limited
AkzoNobel India Limited
CATEGORY : SERVICES
A: TELECOM AND RELATED PRODUCTS
No.
AGENCY
BRAND NAME
1
Tata Docomo
2
Tata Docomo
3
JWT
Airtel Money
4
McCann Worldgroup
Aircel
5
Ogilvy & Mather
Vodafone India
6
Taproot India Communication Pvt. Ltd
Airtel
7
Grey Worldwide (India) Pvt. Ltd.
Reliance Communications Ltd.
8
9
CAMPAIGN TITLE
No Getting Away
Fair always
Baat sirf paison ki nahin hain Upload Anything : How Aircel brought 3G up, close and personal to youth
Network Campaign-the retelling of a
classic tale
Har Ek Friend Zaroori Hota Hai
“Just 3G vs Reliance 3G”
“The Blue Bot”
Building a Better Network
CLIENT
Tata Teleservices Ltd.
Bharati Airtel Limited
Aircel Limited
Vodafone India Limited
CATEGORY : SERVICES
B: FINANCIAL SERVICES
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Ogilvy & Mather
Max Life Insurance, formerly Aapke Sachche Advisors
known as Max New York Life
2
ICICI Prudential Life Insurance
Life Insurance in Just 10 Minutes
3
Cartwheel Creative Consultancy Pvt. Ltd. Kotak Mahindra Bank
Kotak Mahindra Bank Subbu 6%
4
JWT
Kotak Life Insurance
Kotak Assured Income Plan - Second Income
5
Leo Burnett
Tata Capital
Providing homes for the migrant imagination
6
JWT
Birla Sun Life Insurance (BSLI)
Even Gods can feel insecure
7
Ogilvy and Mather
IDBI Federal
Be the Dad, your dad never was
CLIENT
Max Life Insurance Company Limited
ICICI Prudential Insurance
Kotak Mahindra Bank Limited
Kotak Mahindra Old Mutual
Life Insurance Ltd.
Tata Capital Financial
Services Ltd.
Birla Sun Life Insurance
IDBI Federal Life Insurance Co. Ltd.
CATEGORY : SERVICES
C: OTHERS
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Ogilvy & Mather
The Hindu
‘Undumb India’
2
Rediffusion Dentsu Young & Vivanta by Taj, Bekal Discovering God’s best kept secret
Rubicam Pvt.Ltd.
3
Leo Burnett
Indian Idol 6 on Sony Har Idol Ke Peeche Hote Hai Najaane Entertainment Television
Kitne Idols
4
Leo Burnett
Kaun Banega Crorepati on Sony
Koi Bhi Insaan Chhota Nahi Hota
5
McCann Worldgroup
CNBC AWAAZ
Dispelling the Mastercard Lie
6
Ogilvy and Mather
‘Satyameva Jayate’
Satyameva Jayate- Managing A Billion
Expectations
7
Ogilvy and Mather
Tata Sky
Poochne Mein Kya Jata Hai
CLIENT
The Hindu Group Of
Publications
Indian Hotels Corporation Ltd.
Multi Screen India Pvt. Ltd.
Sony Entertainment Television
SGA NEWS Ltd.
Star India Pvt. Ltd.
Tata Sky Limited
CATEGORY : CORPORATE ADVERTISING
A: CORPORATE REPUTATION
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
BBDO India
P&G
Thank You Mom - Because the Toughest Job
in the World is the Best Job in the World
2
ABP NEWS
Winning Despite Loosing the Star
3
Law & Kenneth Hero MotoCorp
Breathing Life into a Billion Heroes
Communications(I) Pvt. Ltd
8
CLIENT
P & G / Gillete India
Media Content & Communica-
tions Services (I) Pvt. Ltd.
Hero MotoCorp Ltd.
4
McCann Worldgroup
Dainik Jagran 5
Taproot India Communication
Mumbai Mirror
Pvt. Ltd
6
DDB Mudra Group
Union Bank of India
7
Ogilvy & Mather
Tata Steel
Creating Opinion Leadership for a Hindi
Daily
I Am Mumbai
Jagran Prakashan Ltd.
Your Dreams Are Not Yours Alone
Values Stronger Than Steel
Union Bank of India
Tata Steel Limited
Bennett Coleman & Co Ltd
B: SOCIAL CAUSE
No.
AGENCY
1
2
3
4
5
6
Saatchi & Saatchi McCann Worldgroup
McCann Worldgroup
DDB Mudra Group
McCann Worldgroup
BRAND NAME
Hindustan Times
Springwel
Maitri Foundation
Stayfree Woman For Change
Nirmal
Saffola
CAMPAIGN TITLE
CLIENT
You Read They Learn
Springwel Sleep Exchange Offer
Vanquishing death by befriending life
Women for Women
Marks for Sports
Gifting India a Young Heart
HT Media Limited Springwel Mattresses Pvt. Ltd
Maitri Foundation
Johnson & Johnson
Nirmal Lifestyle Ltd
Marico Limited
CATEGORY : DIGITAL ADVERTISING (ONLINE / MOBILE COMMUNICATION)
No.
CAMPAIGN TITLE
CLIENT
1
Jubilant Foodworks Ltd
Domino’s
Online ordering
2
Jack in the Box Worldwide
Kolaveri Di
Why this Kolaveri Di
3
Airtel
4
DDB Mudra Group
Star Movies
Being Bond
5
Ogilvy & Mather
Fox Crime
The Photographs Case
6
Ogilvy & Mather
5 Star
The Date Fillum
7
Ogilvy & Mather
Mumbai Indians
‘Loving ‘em Back”
AGENCY
Sony Music Entertainment India Pvt. Ltd.
Indiawin Sports Pvt. Ltd.
BRAND NAME
CATEGORY : RETAIL ADVERTISING
No.
CAMPAIGN TITLE
CLIENT
1
Ogilvy and Mather
KFC
Sets You on Fire
2
Tanishq
Diamonds Are Man’s Best Friend
3
Leo Burnett McDonald’s Happy Price Menu
Making the Happy Price Menu Happier
4
Leo Burnett
McDonald’s McValue Lunch
Putting the Break in Lunch Break
5
Leo Burnett
McDonald’s McFlurry
Taking the Fast out of Fast food
6
Leo Burnett
McDonald’s SpiceFest
Open up a World of Spices
7
Happy Creative Services
Flipkart.com
No Kidding. No Worries
AGENCY
Yum! Restaurants India Pvt. Ltd.
Titan Industries Ltd HardCastle Restaurants Pvt. Ltd. HardCastle Restaurants Pvt. Ltd.
HardCastle Restaurants Pvt. Ltd.
Flipkart India Pvt. Ltd.
BRAND NAME
CATEGORY : HEALTHCARE
No.
AGENCY
BRAND NAME
1
Britannia Nutrichoice Diabetic
Friendly Essentials
CAMPAIGN TITLE
CLIENT
The Sweetest Thing You Can Tell A Diabetic
Britannia Industries Limited
CATEGORY : B2B ADVERTISING
No.
AGENCY
1
2
McCann Worldgroup
Ogilvy and Mather
BRAND NAME
Dainik Jagran
Vodafone India
CAMPAIGN TITLE
CLIENT
Casino Grande - Media Buying Made Exciting Jagran Prakashan Ltd.
Drive into the Big League
CATEGORY : RURAL ADVERTISING
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Publicis Communications Pvt. Ltd
Escorts Inverter Tractors
Ab Roshani Se Seecho... Desh Ki Buniyaad 2
Leo Burnett
Tide
Tide Naturals Husband & Wife
3
Mediker
Pyaar se Suljhaye, Sar Na Khujlaye
4
Ogilvy & Mather
Hindustan Unilever Ltd (HUL), Project “Swasthya Chetna” (Quest for Health)
Corporate Multibrand
9
CLIENT
Escorts Limited
P & G International Operations
Pte.Ltd.SA Singapore Branch
Marico Limited
CATEGORY : REGIONAL ADVERTISING
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
ABP One
Cadbury Dairy Milk
Cadbury Mishti Shera Shrishti
2
Rediffusion Dentsu Young &
Tata Nano
The Battle of Bangalore
Rubicam Pvt.Ltd. 3
JWT
Horlicks Oats
Horlicks Oats - Bringing Life to Oats
4
McCann Worldgroup
Saffola Masala Oats
Conquering the Kingdom of Oats
5
McCann Worldgroup
Ashirvaad
AAROGYAM ANANDAM AASHIRVAAD 6
McCann Worldgroup
NESCAFE Sunrise
when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu
7
Parachute Advansed Ayurvedic
Recommended by Sufferers
CLIENT
Tata Motors Ltd.
(Passenger Car Unit)
Glaxo SmithKline Consumer
Healthcare Ltd. Marico Limited
ITC Foods Ltd.
Nestle India Ltd.
Marico Limited
CATEGORY : Direct Marketing
No.
AGENCY
1
2
3
Mindshare
BBDO India BRAND NAME
Domino’s
HSBC Bank
Plan India
CAMPAIGN TITLE
CLIENT
Pizza Signs
The Day You Were Born
The World’s Youngest Job Applicant
HSBC India
Plan India
CATEGORY : DAVID V/S GOLIATH
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
McCann Worldgroup
Putting Some Body Back Into Body Care
2
Grey Worldwide (I) Pvt. Ltd
Sensodyne
Taking on the ‘dada’ of the oral care
3
The Times of India, Chennai Edition
Wake Up To The Times of India
4
Ogilvy & Mather
Fox Crime
5
Ogilvy & Mather
Bosch and Siemens Home Appliances
Bosch : Genetically German
CLIENT
Marico Limited
Glaxo SmithKline Consumer Healthcare Ltd.
Bennett Coleman & Co Ltd
BSH Household Appliances Manufacturing Pvt. Ltd.
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
ABP One
Cadbury Dairy Milk
2
Tata Docomo
No Getting Away
3
Godrej Hit
4
JWT
Pepsi
Taking on the religion called cricket
5
Leo Burnett
Putting the Break in Lunch Break 6
Interface Communications (Draft FCB)
Nivea Whitening Deodorant
Go Sleeveless
7
McCann Worldgroup
Making Body The New Face 8
Airtel
9
Mindshare
Axe Shower Gel
MTV VJ Jose Kidnapped for Axe Shower
Gel Launch
10
Ogilvy and Mather
Fox Crime
THE PHOTOGRAPHS CASE
11
Ogilvy and Mather
Satyameva Jayate
Satyameva Jayate - Managing A Billion Expectations
12
Ogilvy and Mather
Vodafone India
Drive into The Big League
CLIENT
Cadbury India Ltd.
Godrej Industries
Nivea India
Marico Limited
CATEGORY : Best On-going Campaign
No.
AGENCY
BRAND NAME
1
Tata Tea
2
McCann Worldgroup
Saffola
3
Ogilvy & Mather
Madhya Pradesh Tourism
4
Ogilvy & Mather
Asian Paints Apex
5
Ogilvy & Mather
Cadbury Dairy Milk
6
Ogilvy & Mather
Fevicol
7
Ogilvy & Mather
Sprite
CAMPAIGN TITLE
Jaago Re!
The First 7 Steps
How Madhya Pradesh became INCREDIBLE
In Incredible India
Yeh Badhiya hai
Kuch Meetha Ho Jaaye- Cadbury Dairy Milk’s growth story from 2005-2012
The Ultimate bond - 20 years and Still Going
Strong
Seedhi Baat No Bakwaas, Freshology- First
Drink Then Think & Rasta Clear Hai
CLIENT
Tata Global Beverages Limited
Marico Limited
Madhya Pradesh State Tourism
Development Corporation Ltd.
Asian Paints Ltd.
Pidilite Industries Limited
CATEGORY : Lenovo Tech-Doers Award
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
JWT
Pepsi
Pass-Click-Goal
2
Saatchi & Saatchi Pampers
Pampers Good Morning Baby
3
Creativeland Asia Pvt. Ltd.
Hippo
Hippo Momline
4
Ogilvy & Mather
Fox Crime The Photographs Case
10
CLIENT
Procter & Gamble
Parle Agro Pvt. Ltd.
EFFIE 2012 - RESULT
A: COSMETICS AND TOILETRIES
No.
AGENCY
BRAND NAME
1
BBH Communications
Vaseline Petroleum Jelly
India Pvt. Ltd..
2
McCann Worldgroup
3
Mindshare
Axe Shower Gel
CAMPAIGN TITLE
CLIENT
G/S/B
Vaseline - The Voice of a nation
SILVER
Making Body The New Face
MTV VJ Jose Kidnapped For
Axe Shower Gel Launch
Marico Limited
BRONZE
BRONZE
B: BEVERAGES / DRINK, CONFECTIONARY AND FOOD
No.
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
Ogilvy & Mather
Cadbury Dairy Milk Silk
2
Ogilvy & Mather
Bournvita
3
Contract Advertising India Cadbury Celebrations
Pvt. Ltd.
4
McCann Worldgroup
Coca-Cola
5
Ogilvy & Mather Cadbury Bournville
6
Leo Burnett
Maaza
7
Lowe Lintas and Partners Kissan
AGENCY
Have you felt Silk lately?
Tayyari Jeet Ki
Iss Diwali aap kise khush karenge?
SILVER
SILVER
SILVER
When we made Anna take on Dhoni to win the teen Battle
Have you earned it?
Har Mausam Aam
Kissanpur
BRONZE
Cadbury India Limited.
BRONZE
BRONZE
BRONZE
C: OTHERS
No.
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
Ogilvy & Mather Titan
2
JWT
Helix
AGENCY
As Aamir steals light, Titan steals a
march over competition
WASTE TIME - Because you will never be young again
Titan Industries Ltd
SILVER
Timex Group India Limited
BRONZE
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No.
AGENCY
CAMPAIGN TITLE
CLIENT
G/S/B
1
2
3
Ogilvy and Mather
Bajaj Discover
Chalta Nahin Daudta Hai
Rediffusion Dentsu Young Tata Ace Zip
The Power of the Fourth Wheel & Rubicam Pvt. Ltd.
Lowe Lintas and Partners Maruti Suzuki Ertiga
LUV BRAND NAME
Bajaj Auto Limited
Tata Motors Ltd.
(Commercial Vehicles Unit)
Maruti Suzuki India Limited
SILVER
SILVER
BRONZE
B: ELECTRONIC GOODS
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
Meridian Communication
Pvt. Ltd.
Voltas
Voltas All Weather AC
Voltas Limited
GOLD
C: OTHERS
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
McCann Worldgroup
Dulux DULUX : When colors got an attitude
AkzoNobel India Limited
BRONZE
11
CATEGORY : SERVICES
A: TELECOM AND RELATED PRODUCTS
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
2
3
Taproot India
Communication Pvt. Ltd
JWT
Airtel
GOLD
Tata Docomo
Fair always
SILVER
Airtel Money
Baat sirf paison ki nahin hain
SILVER
CATEGORY : SERVICES
B: FINANCIAL SERVICES
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
Kotak Mahindra Bank
Kotak Mahindra Bank Subbu 6%
Kotak Mahindra Bank Limited
SILVER
Max Life Insurance, formerly known Aapke Sachche Advisors
as Max New York Life
Birla Sun Life Insurance (BSLI)
Even Gods can feel insecure
ICICI Prudential Life Insurance
Life Insurance in Just 10 Minutes
Max Life Insurance Company Limited
Birla Sun Life Insurance ICICI Prudential Insurance
SILVER
CAMPAIGN TITLE
CLIENT
G/S/B
1
Ogilvy & Mather
‘Satyameva Jayate’
Satyameva Jayate - Managing A Billion Expectations
2
Ogilvy & Mather
The Hindu
‘Undumb India’
3
Ogilvy & Mather
Tata Sky Poochne Mein Kya Jata Hai
4
Leo Burnett
Kaun Banega Crorepati on Sony
Koi Bhi Insaan Chhota Nahi Hota
Entertainment Television
5
Leo Burnett
Indian Idol 6 on Sony Entertainment Har Idol Ke Peeche Hote Hai Television
Najaane Kitne Idols
GOLD
The Hindu Group Of Publications Tata Sky Limited
Sony Entertainment Television
GOLD
SILVER
BRONZE
Multi Screen India Pvt. Ltd.
BRONZE
1
Cartwheel Creative Consultancy Pvt. Ltd.
2
Ogilvy and Mather
3
JWT
4
BRONZE
BRONZE
CATEGORY : SERVICES
C: OTHERS
No.
AGENCY
BRAND NAME
A: CORPORATE REPUTATION
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Lowe Lintas and Partners ABP NEWS
Winning Despite Loosing the Star
CLIENT
G/S/B
Media Content & Communications Services (I) Pvt. Ltd.
BRONZE
B: SOCIAL CAUSE
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
2
3
4
5
6
McCann Worldgroup
Saatchi & Saatchi McCann Worldgroup
McCann Worldgroup
DDB Mudra Group
Maitri Foundation
Springwel
Stayfree Woman For Change Hindustan Times
Saffola
Nirmal
Vanquishing death by befriending life
Springwel Sleep Exchange Offer
Women for Women
You Read They Learn
Gifting India a Young Heart
Marks for Sports
Maitri Foundation
Springwel Mattresses Pvt. Ltd
Johnson & Johnson
HT Media Limited
Marico Limited
Nirmal Lifestyle Ltd
SILVER
SILVER
BRONZE
BRONZE
BRONZE
BRONZE
CATEGORY : DIGITAL ADVERTISING (ONLINE / MOBILE COMMUNICATION)
No.
CAMPAIGN TITLE
CLIENT
G/S/B
1
Ogilvy & Mather
Fox Crime
2
Taproot India Airtel
Communication Pvt. Ltd.
3
Ogilvy & Mather 5 Star
The Date Fillum
4
Domino’s
Online ordering
5
Ogilvy & Mather
Mumbai Indians
‘Loving ‘em Back’
6
DDB Mudra Group
Star Movies
Being Bond
7
Jack in the Box Worldwide Kolaveri Di
Why this Kolaveri Di
AGENCY
BRAND NAME
GOLD
GOLD
Indiawin Sports Pvt. Ltd.
Sony Music Entertainment India
Pvt. Ltd.
SILVER
SILVER
SILVER
BRONZE
BRONZE
12
•
No.
AGENCY
CATEGORY : RETAIL ADVERTISING
BRAND NAME
1
Flipkart.com
2
Lowe Lintas and Partners Tanishq
3
Leo Burnett McDonald’s SpiceFest
4
Leo Burnett
McDonald’s Happy Price Menu
5
Leo Burnett
McDonald’s McFlurry
6
Leo Burnett
CLIENT
G/S/B
No Kidding. No Worries.
Diamonds Are Man’s Best Friend
Open up a World of Spices
Making the Happy Price Menu Happier
Taking the Fast out of Fast food
Putting the Break in Lunch Break
Flipkart India Pvt. Ltd. Titan Industries Ltd
HardCastle Restaurants Pvt. Ltd.. GOLD
SILVER
BRONZE
BRONZE
BRONZE
BRONZE
CATEGORY : HEALTHCARE
No.
CAMPAIGN TITLE
AGENCY
1
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
Britannia Nutrichoice Diabetic
Friendly Essentials
The Sweetest Thing You Can Tell
A Diabetic
Britannia Industries Limited
SILVER
CATEGORY : B2B ADVERTISING
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
Ogilvy and Mather
Vodafone India
Drive into the Big League
GOLD
CATEGORY : RURAL ADVERTISING
No.
AGENCY
1
BBH Communications India Pvt. Ltd.
2
Ogilvy & Mather
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
Mediker
Pyaar se Suljhaye, Sar Na Khujlaye
Marico Limited
BRONZE
Hindustan Unilever Ltd. (HUL),
Corporate Multibrand
Project “Swasthya Chetna” (Quest for Health)
BRONZE
CLIENT
G/S/B
CATEGORY : REGIONAL ADVERTISING
No.
AGENCY
BRAND NAME
1
ABP One
Cadbury Dairy Milk
2
McCann Worldgroup
NESCAFE Sunrise
CAMPAIGN TITLE
when NESCAFE Sunrise owned the most Nestle India Ltd.
momentous morning of the year in Tamil Nadu
SILVER
BRONZE
CATEGORY : DIRECT MARKETING
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
G/S/B
1
2
3
Mindshare
BBDO India Domino’s
HSBC Bank
Plan India
Pizza Signs
The Day You Were Born
The World’s Youngest Job Applicant
HSBC India
Plan India
GOLD
BRONZE
BRONZE
CLIENT
G/S/B
Marico Limited
BSH Household Appliances Manufacturing Pvt. Ltd.
SILVER
BRONZE
BRONZE
CATEGORY : DAVID V/S GOLIATH
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
1
Ogilvy & Mather
Fox Crime
2
McCann Worldgroup
Putting Some Body Back Into Body Care
3
Ogilvy & Mather
Bosch and Siemens Home Appliances Bosch : Genetically German
CATEGORY : INTEGRATED ADVERTISING CAMPAIGN
No.
AGENCY
BRAND NAME
1
Ogilvy and Mather
Satyameva Jayate
2
Taproot India Airtel
Communication Pvt. Ltd.
3
Ogilvy & Mather
Fox Crime
4
Ogilvy & Mather
Vodafone India
5
McCann Worldgroup
6
ABP One
Cadbury Dairy Milk
7
DRAFTFCB Ulka Tata Docomo
Advertising Pvt. Ltd.
8
JWT
Pepsi
9
Lowe Lintas and Partners Godrej Hit
CAMPAIGN TITLE
CLIENT
G/S/B
Satyameva Jayate - Managing
A Billion Expectations
GOLD
GOLD
Drive into The Big League Making Body The New Face
No Getting Away
Marico Limited
GOLD
SILVER
SILVER
SILVER
BRONZE
Taking on the religion called cricket
Godrej Industries
BRONZE
BRONZE
13
•
10
Leo Burnett
11
Interface Communications Nivea Whitening Deodorant
(Draft FCB)
12
Mindshare Axe Shower Gel
Putting the Break in Lunch Break Go Sleeveless
Nivea India
BRONZE
BRONZE
MTV VJ Jose Kidnapped for Axe
Shower Gel Launch
BRONZE
CATEGORY : BEST ON-GOING CAMPAIGN
No.
AGENCY
BRAND NAME
1
Ogilvy & Mather
Madhya Pradesh Tourism
2
Ogilvy & Mather
Asian Paints Apex
3
Ogilvy & Mather
Fevicol
4
Ogilvy & Mather
Sprite
5
Lowe Lintas and Partners Tata Tea
6
McCann Worldgroup
Saffola
CAMPAIGN TITLE
CLIENT
G/S/B
How Madhya Pradesh became INCREDIBLE In Incredible India YEH Badhiya hai
The Ultimate bond - 20 years and Still
Going Strong
Seedhi Baat No Bakwaas, Freshology - First Drink Then Think & Rasta Clear Hai
Jaago Re!
The First 7 Steps
Madhya Pradesh State Tourism Development Corporation Ltd.
Asian Paints Ltd.
Pidilite Industries Limited
GOLD
SILVER
Tata Global Beverages Limited
Marico Limited
SILVER
SILVER
CATEGORY : LENOVO TECH-DOERS AWARD
No.
AGENCY
BRAND NAME
CAMPAIGN TITLE
CLIENT
1
Ogilvy and Mather
Fox Crime The Photographs Case
MARICO UNCOMMON SENSE AWARD
No.
BRAND NAME
CAMPAIGN TITLE
CLIENT
1
Ogilvy and Mather
Satyameva Jayate
AGENCY
Satyameva Jayate - Managing A
Billion Expectations
GRAND EFFIE
No.
AGENCY
BRAND NAME
1
Ogilvy & Mather
Cadbury Dairy Milk
CAMPAIGN TITLE
CLIENT
Kuch Meetha Ho Jaaye- Cadbury Dairy Milk’s growth story from 2005-2012
EFFIE CLIENT OF THE YEAR - CADBURY INDIA LTD.
EFFIE AGENCY OF THE YEAR - OGILVY AND MATHER
14
GOLD
GOLD
EFFIE 2012 - TALLY SHEET
EFFIE CLIENT OF THE YEAR
Client Name
Grand Effie
Pts.20
GOLD
Pts.15
SILVER
Pts.10
BRONZE
Pts.5
Total Points
1
0
6
1
85
0
4
1
1
75
0
3
1
0
55
Marico Limited
0
0
2
4
40
0
0
1
4
30
Jubilant Foodworks Ltd. 0
1
1
0
25
0
1
1
0
25
0
0
0
5
25
Titan Industries Ltd.
0
0
2
0
20
0
0
1
2
20
EFFIE AGENCY OF THE YEAR
Client Name
Ogilvy & Mather McCann Worldgroup
Taproot India Communication Pvt. Ltd.
Grand Effie
Pts.20
GOLD
Pts.15
9
0
BRONZE
Pts.5
Total Points
11
3
280 0
3
7
65
0
0
3
6
60
0
3
0
0
45
0
0
0
8
40
0
1
1
0
25
0
0
1
3
25
0
0
2
0
20
0
1
0
0
15
0
1
0
0
15
0
0
1
1
15
0
0
1
1
15
Mindshare
0
0
0
3
15
Leo Burnett
Jubilant Foodworks Ltd.
JWT
ABP One
Meridian Communication Pvt. Ltd.
BBH Communications India Pvt. Ltd.
1
SILVER
Pts.10
15
THANK YOU
PRESENTING SPONSOR
COLORS
ASSOCIATE SPONSOR
MARICO LIMITED
TECHNOLOGY SPONSOR
LENOVO INDIA
CATEGORY SPONSOR (CONSUMER PRODUCTS)
CADBURY INDIA LIMITED
SPECIAL THANKS FOR JUDGING AT DELHI
SANJEEV BHARGAVA
SUDHA NATRAJAN & RAGHAV SUBRAMANIAN
ANAMIKA MEHTA & URVASHI SHARMA
SOFTWARE SUPPORT FOR EFFIE JUDGING
ONIKA TECHNOLOGIES
WEBCAST PARTNER
24FRAMES DIGITAL
BEVERAGE SPONSOR
IICE VODKA
CLAN MURRAY SCOTCH WHISKY
MILLER BEER
CREATIVE SUPPORT
LOWE LINTAS AND PARTNERS TEAM
PRINTERS
PARSHWA GRAPHICS & ALLWYN PRINT
MEDIA SUPPORT
ADGULLY.COM
AUDIENCE MATTERS
BANYAN NETFAQS PVT. LTD. (AFAQS!)
BESTMEDIAINFO.COM
CAMPAIGN INDIA
DNA
EVENTFAQS
EXCHANGE4MEDIA.COM
IMPACT
INDIANTELEVISION.COM
MXM INDIA
MEDIAVATAAR.COM
MIDDAY
MUMBAI MIRROR
THE ECONOMIC TIMES
THE FINANCIAL EXPRESS
THE TIMES OF INDIA
EVENT CO-ORDINATION & ADMINISTRATION
AD CLUB SECRETARIAT
TROPHIES & MEMENTOS
THE AWARD GALLERY
EVENT MANAGEMENT
FOUNTAINHEAD PROMOTIONS & EVENTS PVT. LTD.
EFFIE SPECIAL ISSUE - SOLUS
MEDMARK COMMUNICATIONS PVT. LTD.
16

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