`The power of make up`: la campaña que defiende maquillarse (o no)

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26 junio 2015
'The power of make up': la campaña que defiende
maquillarse (o no)
EL HUFFINGTON POST
Publicado: 25/06/2015 12:07 CEST Actualizado: 25/06/2015 12:11 CEST
Internet puede ser un lugar tan divertido, instructivo e inspirador como hostil. Muy, muy hostil. Especialmente con las mujeres, más aún
cuando estas se atreven a mostrar su imagen y a que su rostro o su cuerpo se conviertan en parte importante de su trabajo, como puede
ocurrirles a blogueras, YouTubers o actrices. Pero, de vez en cuando, ese lugar hostil le da un toque de atención a la realidad y se convierte
en todo un ejemplo.
En este caso, el triunfo de Internet ha llegado de la mano de una videobloguera, o vlogger, llamada NikkieTutorials, que se dedica a hacer
tutoriales con trucos y consejos de maquillaje y a subirlos a su canal de YouTube, en el que tiene más de 1.250.000 suscriptores.
Hace aproximadamente un mes, Nikkie colgó un vídeo en titulado The Power of MakeUp (El poder del maquillaje) en el que defendía el
derecho a maquillarse. "Siento como si últimamente avergonzar a la gente por ir maquillada se hubiera puesto de moda. Como si
maquillarse para pasárselo bien tuviera que avergonzarnos. Por eso he pensado que sería interesante mostraros el poder que tiene el
maquillaje. Una transformación", escribe en su vídeo. Nikkie afirma que últimamente "parece que solo te maquillas para los chicos, o si eres
insegura, o si no te quieres a ti misma. Últimamente, maquillarte es como cometer un crimen", algo que niega, afirmando que el poder del
maquillaje es enorme y que puede servir a muchos razones.
Para demostrarlo, y enseñar cómo puede el maquillaje cambiar a una persona, Nikkie decidió pintar solo la mitad de su rostro y mostrarlo
en su canal y en sus redes sociales. Así, frente a sus 200.000 o 300.000 reproducciones de media (aunque es cierto que tiene algún vídeo
que supera los dos millones), este alegato ha superado los 17 millones de reproducciones, mientras que su foto de Instagram tiene casi
40.000 Me Gusta.
nikkietutorials • 2 months ago
Follow
"You only wear makeup because you're insecure", "why so much makeup? Boys don't
like that! ...NO! Enough of that. I wear makeup because it is FUN. It is a way for me to put
my mind at rest and let my creativity flow. Today's video is now live on my channel, and
to see this transformation come to life, please watch it (direct link in bio) Ὁ
#nikkietutorials
39.3k likes
3,118 comments
Y no solo es cuestión de cifras: Nikkie y su vídeo se han convertido en la inspiración para miles de mujeres, y también de hombres, de todo el
mundo. Bajo la etiqueta #ThePowerOfMakeUp, Instagram muestra cientos de fotos de personas que se han lanzado a mostrarse con media
cara maquillada y la otra media sin una gota de pintura, para demostrar que pueden estar fantásticos de los dos modos. Porque ir sin
maquillaje no debe ser objeto de burla, pero ir con él, tampoco.
arielle_and_cleo • 2 days ago
Follow
#thepowerofmakeup #makeup #halffacemakeup #crueltyfree #acne #halfface
#nomakeup #beauty #fun #bareface #sugarpill #elf #urbandecay #everydayminerals
#bodypositive #loveyourcurls #curlyhair #makeover #falselashes #milani #lipstick
55 likes
3 comments
raeofsunshine98 • 2 days ago
Follow
Embracing both sides of my face because I'm comfortable either way. If a woman (or a
man) wants to wear makeup, let her! I wear makeup for myself, and that's it! Let's stop
makeup-shaming. #ThePowerofMakeup
80 likes
4 comments
glam.zilla • 2 days ago
Follow
Make up is beautiful. But underneath all that? That's where our true beauty lies. I believe
we should all be judged based on our character and not the way we look. I mean, you're
bombarded with messages everyday about how to contour this and how to get the
perfect brow shape that... and you know what? At the end of the day we screenshot all
these beautiful make up looks that we want to re-create - but shouldn't there be more? I
have 26,000 followers...besides just inspiring someone to look better… I want to inspire
people to feel better - to be better and just love themselves with every fiber of their own
being. So this post is dedicated to my BAD BITCHES out there - YOU GO GIRL!!! (I was
getting too emotional)
768 likes
49 comments
itcosmetics • 2 days ago
Follow
Inspired by @nikkietutorials' Power of Makeup video that's gone viral (if you haven't
already seen it, you should check it out), #AU #beautyvlogger and IT Girl
@stephanielangemakeup created her own #Makeup #Transformation video using
#Itcosmetics . We love the message these ladies are spreading: Makeup is an
empowering form of #expression and an #art; at the end of the day, if it makes you more
confident and happy, that is ALL that matters!
#regram #beauty #empowerwomen #naturalbeauty #embraceit #thepowerofmakeup
#beautifulbeforeANDafter
2,891 likes
113 comments
hellobatty • 2 days ago
Decided to try this out. #thepowerofmakeup
247 likes
3 comments
Follow
breaunajohnson • 2 days ago
Follow
So I decided to post a photo for the trending topic going on right now... In my opinion,
Makeup is art. There's no reason to feel ashamed for wearing it or not wearing it. And it
doesn't mean you're insecure or trying to impress someone if you do wear it. Live and let
live. Be free, and just continue to be the badass chick you are REGARDLESS of what
people or society says. Be all natural everyday, or contour the hell out of your face for the
rest of your life! Just do you boo. #thepowerofmakeup #nomakeup ὈὊὉ
63 likes
2 comments
j_ethan • 2 days ago
Follow
It's not too hard to realize that we are all the same, on the same team, all struggling, and
all in need. #equal #balance #ThePowerOfMakeup photo by @alysonlouise
97 likes
4 comments
kitsune_delacruz • 2 days ago
Follow
I have never ever posted a picture of my face without makeup. Like absolutely not one
trace of makeup! On the left side is my makeup from work and the right side is my bare
skin no makeup! #thepowerofmakeup so all you makeup shamers need to back off
because with or without makeup. I love myself! Jump on board with me and let's end
makeup shaming! Everyone is beautiful with or without makeup!!! #selfie #motd
#makeupartist
70 likes
6 comments
sashapash • 2 days ago
Follow
Two selfies is as many days?! Well, kind of. Apparently "#makeupshaming" is a thing. And in response
to that thing, #ThePowerOfMakeup became a thing. And I'm really more into that second one.
Personally, makeup's not usually for me. Most of this image was #photoshopped because when I try to
do eyeliner I look like I Olga, when Helga fudged her report card. But all #women (and #men and
#nonbinary people) should feel comfortable looking however they want. Be plain, be natural, be
#fuckingfabulous if you feel like it. Our bodies are just weird, creepy shells. Decorate them however
you want, have fun, it's only what's inside that should be taken seriously. #beauty #whatever
kriscappuccino • 2 days ago
Follow
I took this a long time ago (made apparent by the hair), but now there's a place for it!
#thepowerofmakeup As a person, I don't wear it often but as a makeup artist I'm
obviously all about it! Makeup is a beautiful art and a fantastic form of expression (for
both men and women!). You do you, ladies and gents! #makeup #makeupartistpittsburgh
#mua #browgamestrong #wingedliner
48 likes
4 comments
jedi.avenger.geek • 2 days ago
Follow
Love this trend, get dolled up on one side and stay natural on the other, to show that
makeup doesn't change who you really are...#thepowerofmakeup #nofilter
#redefineperfect #halfmakeup
15 likes
0 comments
ladyloki69 • 2 days ago
Coming soon to a youtube near you (in like two weeks) #powerofmakeup
#thepowerofmakeup
29 likes
1 comment
Follow
casslundy • 2 days ago
#thepowerofmakeup #makeup #redhead #redhair #ginger #tattoo #tattoos
#girlswithtattoos #septum
77 likes
2 comments
Follow
poisondarling • 2 days ago
Follow
I've always been obsessed with makeup, from the bright colors to the soothing process
of applying. I do my makeup for myself and always have. #thepowerofmakeup
#makeupoftheday #motd
30 likes
0 comments
taydron • 2 days ago
Follow
Not all women wear makeup to hide their insecurities. A lot of women wear makeup
because they like it - it's fun! But, you're beautiful with or without it. #thepowerofmakeup
29 likes
2 comments
ssooter • 2 days ago
Follow
Read an article about #thepowerofmakeup and how you shouldn't be ashamed of
glamming up with makeup to feel extra sassy, but neither should you be ashamed to
switch from a glam to naked face. Loved the article and video. Some days I wear makeup
(admittedly, never this much) and some days none. And that's nice. What a fun
experiment, only working with half my face...
41 likes
14 comments
alyleigh123 • 2 days ago
Follow
#thepowerofmakeup #powerofmakeup I don't do this for you, my fiancé, or because I
hate me, I do it because I love it and it is fun! I love me, with or without makeup, I do it for
me!
23 likes
4 comments
loveleicurls • 2 days ago
Follow
Retake filter free.. I had to participate on the #thepowerofmakeup how could I not? I'm a
MAC makeup artist. I'm confident in my own skin with or without makeup. But it's fun and
exciting. #sorrynotsorry for those who always want to say you must need it. Actually I
don't I just love to wear it. We all get that boost once we put on our favorite lipstick or
mascara. Life is too short to tip toe around someone else's emotions. Live your life and
do you!!! #myartistcommunityoc2 #leggo
66 likes
8 comments
svobsi • 1 day ago
Follow
Leider gibt es Menschen die andere beleidigen weil sie sich schminken, in meinen
Augen sind diese Menschen nur neidisch weil sie es nicht so schön können, nicht dürfen
oder aber auch nicht wollen, keine Ahnung, ist für mich einfach nur traurig. Denn jeder
soll sich so wohl fühlen wie er ist, manche können das leider nicht und gerade dann ist
es doch gut wenn man es mit so leichten Mitteln doch kann. Andere aber auch
schminken sich einfach nur weil es ihnen Spaß macht, so wie ich! Ich könnte stundenlang
am Schminktisch sitzen und etwas Neues ausprobieren, für mich ist das auch Kreativität!
Ich finde jeder sollte so aussehen können wie er möchte und sich wohl fühlt, ohne
deswegen beleidigt zu werden! #thepowerofmakeup Ὂ ὈὈ
64 likes
5 comments
heidimolarius • 2 days ago
Follow
#ThePowerOfMakeup
48 likes
23 comments
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