Thank You for Joining us

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Thank You for Joining us
For this Special Night
fffashion L.A. is a high-profile, one-of-a-kind
fashion show that infuses Los Angeles with
the best in “kind couture”— cutting-edge
fashions that are friendly to animals
and the environment.
This exclusive red-carpet event is an
evening to showcase and honor the best
and most innovative fur-free and
eco-conscious designers today.
fffashion L.A. is a project of Born Free USA,
a leading national nonprofit wildlife charity,
as well as the television series Alive + Well,
for everyone interested in modern, organic living.
We hope you enjoy the show.
born free UsA is a powerful force for Animals
Animal Rescues > sparing their suffering and providing sanctuary
Captivity > ending miserable lives on cement and behind bars
Poaching > stopping the poachers from slaughtering wildlife for profit
Trapping & Fur > banning unnecessary suffering and indiscriminate killing
Join us today and help us
Keep WIldlIfe In the WIld
www.bornfreeusa.org
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Michelle Harris with rescued bunnies
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...for the look that lives
Born Free USA would like to thank
Michelle Harris
and her green team at
for their dedication to
animals,
the Earth
and
modern organic living
that helps makes us all look good.
PhotoGRAPhER:
Tamie Snow
MoDEL:
Ellen Wahlstrom
MAKEUP ARtIst:
Raquel Siders
with VIP-CAT
Born Free USA and E magazine are pleased to announce the winning
entries of the 2nd Annual fffashion: Fur Free Fashion Competition.
1st PLACE DEsIGNER: Tammy Apostol ’tItLE: Green Organic Cotton Gown (above)
2ND PLACE DEsIGNER: Valerie Mayen tItLE: Cherry Snap (view online)
3RD PLACE DEsIGNER: Kyle Ramirez tItLE: Cotton Candy Dress (view online)
View the top 10 finalists, Student and Green design winners,
and find out what’s in store for the 2011 fffashion contest at:
www.bornfreeusa.org/fffashion
Compassion Is the New Green
The aim of fffashion L.A. and the fffashion fur free
fashion design competition is to help establish
compassion for animals as a cornerstone
of the growing ethical and green fashion
movement and to provide support to designers
who share this goal.
In recent years we have witnessed more
and more markets embracing ideologies
that support ethical consumerism and — as
is evident tonight — the fashion industry is
taking notice.
In a collection of white papers on “Future Fashion,” Julie Gilhart,
senior vice president and fashion director for Barney’s New York,
wrote, “Taste used to mean good style. Now taste is increasingly
about making good ethical choices. Luxury was about buying
something extravagant. Now luxury is about making sure the
extravagance is sustainable.” She also opined that “Socially
conscience ethical consumerism is The New Cool.”
Ironically, Barney’s is one of the major U.S. retailers that continue
to sell garments made with animal fur. In fact, Barney’s is one of a
number of retailers found to be selling garments made from raccoon
dog — a species from China that is raised and killed for fur items
and endures a particularly brutal killing process including being
skinned alive.
Unfortunately, this type of disconnect is all too common between
concern for the environment and concern for individual animal
suffering. Thankfully, as tonight’s runway showcases, compassion
for animals is starting to be added into the social and environmental
equation.
More and more fashion designers, retailers and consumers — like
you — realize that fur has no place in socially conscious ethical
consumerism. As we enjoy this exclusive evening of “kind couture,”
let us celebrate the new equation we are all helping to shape: That
fashion plus compassion for the animals and the Earth does not
only equal good taste; it now equals looking damn good as well!
Help us create a world without fur by supporting Born Free USA’s trapping
and fur campaign. Consider a donation today to help us continue our
work on behalf of foxes, mink, coyotes, bobcats and other animals killed for fur.
Thank you for your support: www.bornfreeusa.org
Born Free USA, PO Box 22505, Sacramento, CA 95822
(916) 447-3085
KEEP WILDLIFE IN THE WILD
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FASHI 14, 2010
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Tonight’s Program:
6) Rene Geneva
• Sustainable Pink Dress
• Sustainable Green Dress
7) Tammy Apóstol
• Royal Embellished Gown
1) Valerie Mayen / Yellowcake
• Wine Dyed Gown
• Cherry Snap
• Green Organic Gown
• Winter White Luxe Jacket
• Cherry Racerback
8) Moe Donnelly
• Tied to the Truth Dress
2) WannaWearByTinaO
• Triangle and Pleats Dress
• Thoroughly Modern Dress
• Empire Stately
9) Sherri Hill
• Retro Silhouette
• Bejeweled Dress
• Bead and Rhinestone Embellished Dress
3) Kyle Ramirez
• Sparkle and Shine Dress
• Halter Dress
4) Stop Staring!
• Rio Dress
• Love Spell Dress
• Mad Men Dress
5) Dalia MacPhee
• Silver Sky Cocktail Dress
• Copper Cocktail Dress
• Spider Spun Cocktail Dress
A Big Thank You to Tonight’s fffashion L.A. models:
Leah Ashley Julie Garcia
Juliette Beavan Sarah Karges
Gretchen Bonaduce
Amber Meade
Rachelle Carson-Begley Sarah Michaels
Mary Darling Brittney Powell
Printed on recycled paper to help preserve the environment.
... for the look that lives.
Born Free USA would like to thank the
for tonight’s fffabulous venue
The 2009 1st place winner of fffashion: fur free fashion competition. “Coat Ginger” by Zsega
The following U.S. retailers have
committed in writing to the only fur-free
policy recognized by the international
Fur Free Retailer Program. Shop the fox!
NATIONAL RETAILERS:
• Adolfo Dominguez
• American Apparel
• Donna Salyers’
Fabulous-Furs
• Esprit
• H&M
• Helly Hansen
• Keepsakes Etc
• Mango
• Organic Style
• Pier 1 Imports
• St. Francis Couture
• SuperLuckyCat
• WanaWear by Tina O
LOCAL L.A. RETAILER:
• Regeneration
(1649 Colorado Blvd.)
U.S. RETAILERS:
Visit: www.furfreeshopping.com
INTERNATIONAL RETAILERS:
Visit www.furfreeretailer.com
The Stone Rose Lounge and outdoor patio
by nightlife entrepreneurs Rande & Scott Gerber
fuses cutting-edge interiors and signature cocktails,
creating an ambiance of style — perfect for fffashion L.A.
[8555 Beverly Blvd. , 90048 Los Angeles, CA]
Saint Francis Couture designs and
manufactures cruelty-free, high-fashion
shoes, bags and accessories for women,
and we are now introducing clothing
and jewelry. We give to animal welfare
organizations part of the proceeds,
so with every purchase you are
helping animals in need.
www.saintfranciscouture.com
818-424-1564
Why Fur is Not Green
Placing humane concerns aside, there are many reasons that
fur could never be considered “responsible,” “sustainable” or
“environmentally friendly.”
•Fur farms, like any other factory farm, produce loads of
animal waste (manure) that is too intensely concentrated to
be neutralized by natural processes, and the type of manure
produced is inappropriate to be used as a fertilizer for food
crops.
•Fur farms also produce waste in the form of animal corpses
— meat from animals raised for fur is typically not consumed.
Rather, it is routinely piled up and allowed to rot, rendered,
incinerated or used as bait to lure wildlife into traps.
•Compared to a faux fur coat, it takes nearly three times more
energy to produce a fur coat from trapped animals and 15
times more energy to produce a farmed-fur coat, according
to a study by Gregory H. Smith, a transportation research
engineer at the University of Michigan.
•Environmentally harmful chemicals including chromium and
formaldehyde are used in the processing and tanning of
real fur garments to keep them from rotting. In 1991 six New
Jersey fur processors/tanners were fined more than $2 million
for releasing toxic waste into the environment. Tanneries,
more than any other business, are on the Environmental
Protection Agency’s Superfund list that identifies the priority
environmental clean-ups.
•Traps set to catch wild furbearing animals are notoriously
indiscriminate, often catching “non-target” animals including
threatened and endangered species and domestic dogs
and cats. In 2008 a federal judge ruled that the Minnesota
Department of Natural Resources was in violation of the
Endangered Species Act for allowing trappers to set traps
and snares that catch, injure and kill Canada lynx, a protected
species. The case was filed on behalf of Born Free USA and
the Center for Biological Diversity.
A Special Thanks
Born Free USA would like to thank Billy Lowe
and his red carpet team for providing
hair and make-up services for
tonight’s fashion show.
Specializing in brilliant cut and color
services, special events and beauty
campaigns, Billy Lowe is a leader in
his field and has worked with the
hottest names in Hollywood
on and off the red carpet.
To book Billy Lowe for your special events
or to schedule a hair appointment,
please visit BillyLowe.com
or call 310-430-4045.
A special fffashion ttthanks goes out to:
GT’s Kombucha and Synergy deliver all the benefits of Organic Raw
Kombucha, using only the finest and freshest ingredients nature has to offer.
Born Free USA would like to thank
the cutting-edge styling collective of
Lee&Lovelace
for the creative visions you see on tonight’s runway.
“Kool” Keita Lovelace and Derek Lee work in a variety of media,
including television, film, music videos, commercials and print,
keeping a plethora of today’s top celebrities in style.
bookings: www.leeandlovelace.com
AUCTION ITEMS BY:
Swag Bag Gift items BY:
wildlife print
Fine Art by Bela Fidel
www.belafidel.com
grapeseed microfine scrub
California North
www.californianorth.com
salvo bag
GG2G
www.gg2g.com
eco pens
Born Free USA
www.bornfreeusa.org
pendant
Stacey Lamothe Art
www.staceylamotheart.com
lip blams
My Lip Stuff
www.mylipstuff.com
outback hat
Paz Apparel
www.pazapparel.com
gift basket
Born Free USA
www.bornfreeusa.org
medium samplers
Miracle Skin Transformer
www.miracleskintransformer.com
bag and belt set
St. Francis Couture
www.saintfranciscouture.com
cookies
Alternative Baking Company
www.alternativebaking.com
trip for two with air to Sedona
Hyatt Pinon Pointe
gift card
Billy Lowe - a hair studio
www.billylowe.com
trip for two to Napa
Fairmont Sonoma
Mission Inn & Spa
necklace
Jen Jems
www.etsy.com/shop/jenjems
two elephant prints
Galen Hzelhofer
www.angeldoggie.com
samples
Kiss My Face
www.kissmyface.com
A SPECIAL SHOUT OUT TO:
featured accessories on
tonight’s models,
by
Smart Glass
recycled jewelry
www.smartglassjewelry.com
We hope to see you next year. Shop your fffashion with compassion.