BikeBiz August 2012

Issue 79 | August 2012
9I@>?K<JK@EK?<:C8JJ
=FI
)'()
-''CLD<EJ
EXefJ_fkGclj
JIG™00%00
8CCK?<
C@>?K
PFLE<<;
EXefJ\i`\j
]ifd™.0%00
:FDDLK<
N@K?
:FE=@;<E:<
IXg`[J\i`\j
]ifd™(0%00
Fde`J\i`\j
]ifd™()%00
8CC$IFLE;
M@J@9@C@KP
M`j`knnn%qpifY)Y%Zf%lb]fi
k_\]lcc:Xk\p\iXe^\#fiZXcc
'(/+,,)(.+)]fij\cc$`e[\kX`cj
Distributed by Zyro Ltd
EDITORIAL
Issue 79 | August 2012
NEWS 4-8
CSG UK’s house show, Upgrade reveals the latest brand to
join its portfolio and more from pages 4 to 8...
MYSTERY SHOPPER
Our undercover reporter
quizzes retailers in Bedford
and Biggleswade, with a truly
shocking piece of advice from
one retailer...
26
FOCUS ON…
22
GATORADE
Five decades of experience in the sports nutrition
business means Gatorade has learnt a thing or
two about boosting athlete performance...
EUROBIKE 2012
18
Now mere weeks away, we provide a guide to
the essential global trade show
BIKE CRIME
46
Bike Secure – a new initiative designed to cut
cycle theft – launches to the trade
E-BIKES
Sponsored by
Cycling Made Easy exclusively
brings two new bikes to the
market, while FreeGo goes to Oz
39
OUTDOOR & FITNESS
Scootfest comes to the UK this
summer and companies sign up to
the Outdoor Trade Show 2012
53
LIGHTS AND HIGH VIS
MOUNTAIN BIKES
64
DEALER PROFILE
62 LETTERS
Ben Haywards of Cambridge recently celebrated
its 100th birthday. BikeBiz brings the cake...
PEOPLE
71
59
76
Bikes can legally only be built by a trained
mechanic. One reader makes the suggestion...
SPONSORED BY
NEW PRODUCTS
74
Is it any wonder we’re always banging
on about the weather when it changes
the short-term fortunes of retailers
and their personnel?
While the rain hasn’t been great for bike retail, other
industries have benefited. BikeBiz sister mag PCR, dealing
with the retailing of PCs (you guessed it), conversely has
seen retailers perform well. One day before Halfords
published its results, John Lewis revealed that store sales had
increased 15.3 per cent year-on-year, with its Electrical and
Home Technology department cited a ‘star performer’. The
retailer said that the inclement weather had played a part in
those results, with customers willing to spend on indoor
activities and equipment when it’s cats and dogs outside.
So maybe that’s why we do like to talk about the weather
so much in the UK, when a percentage of takings depends
on it. But just how much poor weather really dents profits is
a bit of a moot point, however. With the regularly
inconsistent summers we get in Britain you’d be mad to
assume May to September would solely see sun and the
accompanying sales boost. Do any falls in sales due to the
weather just get evened out – with customers spending the
same amount – just over a shorter period when there’s a
break in the rain?
The Olympics may be the other significant factor in how
bike sales perform for the rest of the summer period. And
then there’s Bradley Wiggins’ Tour de France win (fingers
crossed – I’m writing this three days before the Tour has
ended). Will success at the top translate to sales at the till,
whatever the weather?
Jonathon Harker, Editor
New faces at Moore Large, Nemesis and Kona,
plus FSA’s USA MD steps down
Respro’s Cinqro mask, Transition’s Carbon Covert,
and Cube’s Elite 29 and AMS 100 SHPC
I WAS lucky enough to spend a couple
of weeks in sunny Spain last month,
where temperatures regularly hit 34C
and I was beginning to wonder if I had
been imagining all that wet stuff falling
from the sky back home.
Once the fortnight was over and I
stepped off the plane in Blighty it was
soon pretty clear that I hadn’t dreamt
up the rain and that the UK had indeed
just seen one of its wettest May and Junes ever.
Needless to say, that’s not ideal for the cycle industry,
where the sunchine/rain balance is literally the difference
between enthusiasts and fair-weather getting on their bikes
and into their local bike shop.
Halfords’ quarterly results said as much and reported a fall
in like-for-like revenue for its cycle sales over the thriteen
weeks leading up to June 29th – perhaps a bit of a shock
when cycles have, together with the rest of its leisure
business, usually been a solid performer for the retail chain
of late. There’s more on how the wet weather has impacted
on the cycle trade over the page in our news section.
SPOKESMAN
94
Carlton Reid attempts to make us jealous about
his trip to PressCamp and mostly succeeds
EVENTS 80 OFF TRACK 92 NUMBER CRUNCHING 90
NEWS
CYCLE
SHORTS
Are your BikeBiz
Bible details
correct?
To add, or alter your
company’s listing in our trade
directory, email
[email protected].
uk. For information on
categories, deadlines or
advertising search BikeBiz
Bible 2013 on Google.
Yorkshire ramps
up TdF bid
A campaign to bring the Tour
de France’s opening stage to
Yorkshire in future is now
gaining momentum with an
online petition, found at
http://www.yorkshire.com
/back-the-bid.
Future creates
Skyride
distributed
magazine
Future publishing has joined
up with British Cycling to
produce On Your Bike
magazine, a title to be
distributed free of charge at
SkyRide events across the
country.
BMA urges
minimal car use
In a 103-page report on
improving the nation’s health,
the British Medical
Association has
recommended the
government call on people to
curb the use of their cars. For
an in depth look at the
recommendations, Google
‘BikeBiz BMA car use’.
New location for
Scottish Bike Show
Not only have the organisers
behind the Scottish Bike Show
announced the dates for the
2013 show – April 27th and
28th – but they’ve also
revealed there is a location
change for the burgeoning
show. The SBS 2013 will take
place at the new
Commonwealth Arena and Sir
Chris Hoy Velodrome in
Glasgow. The prestigious
Arena will be one of the
Glasgow Commonwealth
Games sites in 2014.
For breaking news visit:
www.bikebiz.com
4 BIKEBIZ AUGUST
Dire weather
dampens
bike sales
Wet summer sees dip for retailers But mudguard and rainwear are up
By Mark Sutton
CYCLING BUSINESSES across the country are
reporting tough trading conditions largely
thanks to the wet spring and start of summer.
Halfords openly pinpointed the weather as
a key factor for a 9.6 per cent dip in cycling
revenues in the first quarter. In the same Q1
report CEO David Wild announced his
resignation from the retailer.
Evans Cycles too pointed to a footfall dip
thanks to the poor conditions. Ben Hart,
director of marketing and eCommerce at
Evans said: “Unpredictable weather over the
spring and summer has certainly had an
impact on our customers and their interest in
cycling. When the sun is shining customers
respond, when it’s not then cycling decreases
and it’s tougher to get customers to invest in
new bikes and kit. On the upside, sales of
mudguards and rainwear has seen stellar like
for like growth.”
Brian Curran, owner of Pedalworks in
Dunstable told BikeBiz that he had expected a
combination of Olympic and Tour de France
hype to motivate cyclists to spend big this
summer, but this has so far failed to
materialise.
“I can say that we had a poor May, but
sales in June bounced back and were nearly
double May’s levels. July has got off to a slow
start though. I think that we all had very high
expectations that the combination of
weather, Brad and Cav and then London
2012 would provide a huge boost, but
we haven’t really seen the take off yet.
We’ve stocked up for a good summer
and hope that it will be along soon.
Maybe we’ll get out for a sunny ride or
two ourselves.”
Has your business been affected by
the wettest summer for years? Are you
overstocked with little hope of clearing
bikes without a sale?
BikeBiz is interested in hearing your
experiences via bikebiz@
intentmedia.co.uk.
Upgrade strikes distro
deal with Praxis
UPGRADE HAS inked an exclusive UK
distribution deal with precision sprocket
manufacturer Praxis.
Run by industry veterans David Earle and
Ardy Chen, the firm boasts to be the only
manufacturer, aside from Shimano, able
to create forged shifting rings. A very
close association with Dragon
Technology Manufacturing in
Taiwan allows for exclusive metal
forming techniques to be used –
ultimately creating some of the
most accurate tooth profiling
and long wearing sprockets in
the business.
With offices in Santa Cruz
County and Taiwan, Praxis'
purpose is to enable OEM
customers of any size to enter
the drivetrain market without the
heavy engineering investment and
focus on manufacturing that is
typically required.
Launching as a standalone brand at last
year's Interbike, the product range currently
includes road, MTB and cross rings, as well as
a BB converter and BB sets.
www.praxiscycles.com
BIKEBIZ.COM
NEWS
Register now for CSG trade show
“It’s tougher to get
customers to invest in
new bikes, but on the
upside, sales of
mudguards and
rainwear are on the up.”
Ben Hart, Evans Cycles
CYCLING SPORTS Group has announced
its 2013 trade launches – to be held in
Surrey and Manchester – during early
August.
Dubbed the ‘Greatest Show On Earth’,
retailers both existing and new are
invited to see the 2013 catalogues from
Cannondale, Charge, GT, Mongoose,
Schwinn, WeThePeople, Sugoi, Surface,
Xposure and many more.
To register visit www.greatest-showon-earth.co.uk ASAP.
For details on the schedule and
locations for each show see inset, right.
NORTHERN SHOW
SOUTHERN SHOW
LOCATION: Manchester Velodrome
OPENING TIMES: August 5th & 6th
10am to 6pm
ADDRESS: National Cycling Centre
Stuart Street
Manchester
M11 4DQ
LOCATION: Mercedes-Benz World
OPENING TIMES: August 9th 9am to
9pm / August 10th 10am to 5pm
ADDRESS: Brooklands Drive
Weybridge
Surrey
KT13 0SL
Schwalbe upgrades
entry-level
puncture
protection at
no cost
By Mark Sutton
TYRE MANUFACTURER Schwalbe has
boosted the puncture protection
credentials of its most wallet-friendly
tyre ranges.
The foundation of all Schwalbe’s
‘Active Line’ tyres like the Delta Cruiser,
Land Cruiser and Road Cruiser is based
around a high-quality 50 EPI carcass.
What’s more, the fabric carcass needs
less rubber coating and thus has a
reduced weight.
Each in this line has now been
upgraded to include a Kevlar puncture
protection belt and at no extra cost to
the trade.
Tyres benefiting from the change are:
Rapid Rob, Black Jack, Black Shark, Space,
Mad Mike, Spicer, City Jet, Citizen, Delta
Cruiser, Road Cruiser, Silento, Tyrago,
Land Cruiser, Lugano and Various ‘HS’
tyres.
www.schwalbe.co.uk
Each in the ‘Active Line’
of tyres have been
upgraded with a Kevlar
puncture protection
belt.
Any 12 assorted cans less 5% now available from www.chickenb2b.co.uk
The 2012 Superbrand
Standard
Smart Straw
Fast Release
Penetrant
White Lithium
Grease
PTFE
Lubricant
Degreaser
Dry PTFE
Lubricant
Multi-purpose
oil
CH CKEN CYCLE-KIT
NEWS
Bancroft launches Elephant BMX Distribution
US labels Volume, Demolition and S-One helmets first to join Elephant stable Shop tour planned with
US brand stars Stock arriving as early as September Bancroft remains associate editor of The Albion
By Mark Sutton
20-INCH BMX industry veteran and Albion
associate editor Steve Bancroft has set up
Elephant Distribution – founded with
Volume, Demolition and S-One helmets
on board.
Set up alongside business partner
Russell Lowe, Bancroft has moved quickly
to emphasise that the distribution
business is a separate entity to the
magazine. He said: “Elephant Distribution
is a completely separate venture to The
Albion. Obviously, it goes without saying
that there will be no editorial bias towards
Elephant brands and I will be paying for
any adverts I run in the mag, it couldn’t
work any other way. It’s going to be hard
work giving full commitment to both
ventures, but after working on magazines
for so long I’m used to be bit of stress and
I’ve never been one to shy away from a
bit of hard graft.”
With stock of Brian Castillo’s Volume
and Demolition labels landing as soon as
September, Bancroft has already laid out
plans for a UK shop tour, happening later
in August.
“These days the majority of BMX
product is very similar, this isn’t a bad
thing as nearly all of it rides well and is
durable and affordable, but it does mean
“These days most BMX
product is similar, which
means marketing is key...”
that marketing is very much key,” said
Bancroft.
“The BMX industry has come down to
an ideas game, and we’ve got lots of
them. To relaunch the brand over here and
kick off some relationships with a few
dealers we have a Volume and Demolition
shop tour happening in late August. We’re
bringing over Stevie Churchill, Mike
‘Hucker’ Clark, Broc Raiford, Chris Doyle
and Mike Mastroni and we’ll be putting
out a bunch of content from that.”
Of the product, Bancroft concludes: “In
the USA, Volume and Demolition are two
Steve Bancroft product
testing on the streets
of the biggest brands in the industry, they
are up there on the same plain as Fit and
Odyssey – the product is top notch, they
have arguably the best team in BMX and
they are known for consistently putting
out some of the highest quality
consumable BMX media in the game.
Brian was keen for that brand perception
to be mirrored in the UK.”
Elephant are contactable on 01425
629039, or steve@
elephantdistribution.com
Look out for a full interview with
Elephant on BikeBiz.com this month.
ITV4 to air ‘Cycle Show’ post Tour
By Carlton Reid
CENTURY TV is producing an eight-part
Graham Obree and Gary Kemp.
TV series for ITV4, the broadcaster
Century TV managing director Rohan
currently airing live daily coverage of the
Browning said: “We feel that there is a real
Tour de France. When Le Tour finishes, The
gap in the market for a programme such
Cycle Show will take over: the first
as this and we’re looking forward to
programme has already hit the airways,
getting the show underway. ITV4 are an
broadcast at 8pm on July
ideal partner for a
23rd. The Cycle Show will be
programme such as this
repeated on Saturdays at
and it will really
5:30pm and on Sunday
complement their
mornings on ITV4+1, as well
cycling portfolio.”
as ITV Player.
Chain Reaction
The Top Gear-style
Cycles marketing
programme will be
manager Damien
presented by Graham Little
Duggan said: “This is
with support from Rob
another positive signal
Rohan Browning,
Hayles and Anna Glowinski
that cycling is finally
Century TV
and will be filmed on
hitting the
Sundays at Look Mum No
mainstream. The
Hands bike shop café in Old Street,
beauty of The Cycle Show is that it’ll
London. The series is sponsored by Chain
appeal to a wide range of viewers, and
Reaction Cycles of Northern Ireland.
with its debut to coincide with the start of
Celebrity cycle fans lined up for the
the London 2012 Olympics we hope it’ll
show include former racer Eddy Merckx,
inspire more people to discover the joys
Nigel Mansell, Wayne Hemingway,
of riding.”
“We feel that there
is a real gap in the
market for a
programme such
as this”
6 BIKEBIZ AUGUST
BIKEBIZ.COM
Sell Pearl Izumi and GoPro through Shopatron
•
•
•
•
Expand your business
Gain sales & harness online revenues
No financial outlay or risks
No contracts or sign up fees
Madison recently launched a new ecommerce initiative designed to support our dealers. A partnership with Shopatron offering consumers the ability to purchase directly from www.pearlizumi.co.uk
and www.madison.co.uk/gopro, where sales are directed towards our existing dealers. Becoming a
fulfilment partner with Shopatron is an opportunity to gain sales and harness online revenues with
no financial outlay or risk. With no contracts or sign up fees it couldn‘t be easier.
All authorized Pearl Izumi and GoPro dealers, will be sent sign-up information directly via email.
Enquiries regarding the Pearl Izumi & GoPro Shopatron contact Jos Dyer at Madison on 01908 326049 or email [email protected]
www.pearlizumi.co.uk
www.madison.co.uk/gopro
NEWS
Halfords’ chief
exec moves on
Four years after joining the huge retailer, Wild
leaves top job Search now on for successor
By Jonathon Harker
DAVID WILD has stepped down from his
role of CEO at Halfords.
The announcement came on the same
day (Thursday July 19th) that Halfords
revealed a fall in like-for-like sales for the
13 weeks to June 29th (see page four).
Wild joined Halfords in August 2008
from Wal-Mart US, where he was senior
vice president for new business
development. Prior to that, Wild held the
role of president and MD at Wal-Mart
Germany. He spent the preceding 18 years
at Tesco – latterly in the role of Group
Supply Chain Director.
While the search is on for a successor,
Dennis Millard, non-executive chairman, is
to become interim executive chairman
until a successor is appointed – a process
that will take a number of months,
according to Halfords. Following that,
Millard will return to his non-exec
chairman role. Millard will also chair
Halfords’ exec committee while the search
is on for the new CEO, assisted by his
Board colleagues finance director Andrew
Findlay and commercial director Paul
McClenaghan and the rest of the
leadership team.
“I feel it is time to step
down and seek new
challenges elsewhere.”
Wild said: “I have enjoyed my
time at Halfords and feel we have
accomplished a great deal during
my tenure as CEO. Now that we
have developed the overall strategy
that will guide the future of the
business over the coming years I
feel it is the appropriate time to
step down and seek fresh challenges
elsewhere.”
www.halfords.com
How we reported Wild joining
Halfords back in 2008
Cyclescheme serves 300,000th customer
CYCLE TO Work provider Cyclescheme
has seen the 300,000th person to buy a
bike for work through its scheme, since
it was set up on Valentine's Day 2005.
Karen Morris from Reading was the
300,000th Cyclescheme participant.
What did she get? A Giant XTC.
Through its network Cyclescheme
works with over 1,800 independent bike
shops and 35,000 employers in the UK.
In a recent Cyclescheme survey, 88
per cent of people taking part noticed
health benefits since they started
commuting to work by bike while 96
per cent said they would recommend
Cyclescheme to others.
Fifty-three per cent of respondents
did not cycle to work at all before
joining the scheme.
www.cyclescheme.co.uk
8 BIKEBIZ AUGUST
BIKEBIZ.COM
CHAIN REACTION
Ecommerce gold
In August 2011 a report by the London School of Economics (LSE) found that
cycling is worth over £2.9 billion to the UK economy, with almost a quarter
of the population getting on their bikes. Dave Lomax of Sitemakers
discusses the importance of online in today’s retail environment...
“Simply going online
because you feel you
ought to have a website
will end in a fall,
commitment is
needed...”
Dave Lomax, Sitemakers
10 BIKEBIZ AUGUST
IN RECENT years a combination of factors
including record fuel prices at the pumps, cycle
to work schemes, and a concerted effort by
national and local government to improve the
provision of cycle routes has resulted in a boom
in those participating in cycling.
Correspondingly the improvement in high
speed broadband in the UK combined with an
increase in mobile devices is bringing about yet
another surge in online shopping. Now over 25
per cent of all retail sales are taken online and
this figure is rapidly increasing.
Retailers are fast looking to the internet in
the face of struggling high streets stores. For
many, such as Wiggle and Chain Reaction Cycles,
both originally independent bike retailers, the
web has provided a unique opportunity where
they compete on equal terms with businesses
many times their size.
Those that have successfully diversified online
combine the latest in user engagement and
functionality to help effectively turn website
Lomax: “From a
commercial
perspective, the cycle
industry lends itself
incredibly well to
online shopping.”
visitors into paying customers. Above all else
they recognise the huge importance of investing
in online marketing, as well as the need to
evolve and redevelop when necessary to ensure
that their ecommerce website delivers a high
return on investment.
For most, getting to grips with selling online is
a daunting prospect. In reality, with the right
help, advice and expertise it’s a great deal easier
and friendlier than you may think. Above all else
you must be committed, simply going online
because you feel you ought to have a website
will more than likely end in a fall.
Providing your customers with a fantastic
‘shopping’ experience is where it’s at. This
doesn’t necessarily mean flashy animation and
wacky graphics, but an online shop that’s easy
for your customers to find the products they’re
looking for, engaging and informative content, a
fast checkout procedure, and the provision for
your customers to be able to contact you easily
and quickly, perhaps by way of live chat tools.
Ecommerce solutions that are capable of
growing with your business, provide you with
your own unique design, an intuitive
administration system and ongoing technical
support can easily cost many thousands of
pounds. However this kind of investment is, on
the whole, significantly lower than the costs of
opening and running a bricks and mortar outlet.
What’s more, growth is without doubt more
abundant than it currently is on our High Streets.
From a purely commercial perspective, the
cycle industry lends itself incredibly well to
online shopping. As a social activity it has huge
scope for social media marketing, it has a deeply
loyal following, and provides a host of
opportunities in the way of specialising in
particular sectors, be it cycle fashion, safety gear
or perhaps concentrating on particular brands.
Recent moves by the Government including
nearly £11 million allocated in April this year
targeted at helping school children to learn how
to cycle safely and confidently on our roads
promise a bright and prosperous future for UK
retailers.
This summer the British Olympic Cycle team
have their sights firmly fixed on improving on
their haul of eight gold medals from the Beijing
games. The likes of Sir Chris Hoy, Mark Cavendish
and Shanaze Reade will undoubtedly inspire the
next generation already used to a digital
environment, and primed as your future paying
customers.
For more information and advice on
successfully opening an online shop, or to
request a free no obligation appraisal of an
existing ecommerce website call 020 7099 1002
or alternatively visit our website.
www.sitemakers.co.uk
BIKEBIZ.COM
DISTRIBUTION NEWS
Walkers strikes up distribution double
Suspension label RST joins the Claud Butler portfolio MTB Parts kicks off trade with Prowell Helmets
By Mark Sutton
WALKERS CYCLES, EVOKE
AND HIPLOCK
Walkers Cycles has secured a distribution
double, with the addition of Evoke and
Hiplok to its portfolio.
Evoke is an exclusive for Walkers Cycles
and targets the pocket money BMX
components market. With stock already at
the distributor’s HQ, dealers now have
access to 16 different components, all
available in black, white, blue, red, purple
or gold. Various chrome-moly handlebar
dimensions and thicknesses are available,
with rises as tall as 9.5 and two width
options.
A number of pedals will be on offer for
riders on a budget, including transparent
plastic pedals particularly popular with
those customising their bikes. You’ll also
find pivotal style seat and seat posts,
machined lightweight stems, a half link
chain, tensioners, an aluminium u-brake
and a number of brake pad and grips to
choose from, again in a variety of colours.
12 BIKEBIZ AUGUST
carry the product and Claud Butler
requests those interested contact Melanie
Bailey at [email protected] or by
telephone on 01652 656000 ext 699.
Owned by Plus 8 Industries, Hiplok is a
young security label launched only in
March last year. Touted as ‘The Original
Wearable Lock’, the unit is worn around
the waist much like a belt.
It is a Sold Secure-rated lock with an
integrated and fully adjustable belt fixing,
allowing the rider to tighten the lock
around the waist without actually locking
the device. The choice of reflective and
bright coloured logos provides added
safety for night riding. 01162 833885
CLAUD BUTLER AND RST
RST has partnered with Claud Butler,
appointing the distributor its sales and
service partner to the UK and Northern
Ireland.
Initially Claud Butler will stock a range
of thirty-plus products ranging from the
entry-level CAPA junior forks through to
the high performance First Air fork series.
Stocks will cater for bicycles from 20-inch
wheel size right through to 29er. During
2013 the rest of the RST product range
will be accessible upon request.
Service and warranty for all UK RST
partners will be provided at Claud Butlers
Lincolnshire office and can be accessed at
[email protected], or by contacting
Kaily Davis on 01652 656000 ext 639.
Regional partners are now sought to
MTB PARTS AND PROWELL HELMETS
MTB Parts has secured exclusive distribution
rights to Prowell Helmets in the UK.
Claiming to have a proprietary molding
technique, Prowell believes it has found a
new method to create deeper ventilation
channels and reduce weight. Called ISC
technology the inside-out scooping
moulding method is exclusive to Prowell’s
EPU In-Mold2 production.
Furthermore, ISC’s creation, we’re told,
has helped the manufacturer make strides
in heat dissipation and profiling, with a
thinner, more compact shell being one of
the perks.
Prowell helmet also offers a ‘shark fin’
LED for its helmets, which can be seen
from all directions and is attached via a
simple quick release mechanism. Prices
start at £18.99 retail and top out at
£69.99. MTB Parts: 07956 980020
BIKEBIZ.COM
DU
O OW TS E
12
IN N IS
Y E K ID W 20
U L C
B B TO I-R NE FOR
T ILA G S
F S
EA VA IN CT S O ON
GR A ST A AIL TI
I
T
EX N ET MO
D O
CO FOR T PR
O
PR
C
Photography: ©TDWsport.com
S
ER
FF !
MARKETING SUPPORT
FOR ZIPVIT SPORT STOCKISTS
t0ó
DJBMTVQQMJFSUPIJHIQSPöMFQSPGFTTJPOBMDZDMJOH
UFBNTBOEFOEVSBODFBUIMFUFT
t4UPSFMJTUJOHPOMJOFBOEJODPOTVNFSBEWFSUJTJOH
GPSBMMTUPDLJTUT
t0ó
DJBM4VQQMJFSUPNBOZNBKPS$ZDMJOHBOE&OEVSBODF
FWFOUTUISPVHIPVUUIFTFBTPO
t'VMMBOE%PVCMF1BHF"EWFSUJTJOHJOLFZFOEVSBODFUJUMFT
UISPVHIPVUUIFZFBS
t13TVQQPSUJOHBEWFSUJTJOHDBNQBJHO
t1SFNJVNQBDLBHJOH
PLUS GREAT BUY IN OFFERS AVAILABLE THROUGH I-RIDE
ZIPVIT™ SPORT fuels male and female elite, amateur and
recreational cyclists and triathletes from around the world with
high performance energy and recovery drinks, nutritional bars,
gels and great tasting energy chews and a complete range
of vitamins and supplements specially formulated by leading
SHELF LIFE GUARANTEE
experts leading experts in performance and endurance, and
/FXGSPN;JQWJU4QPSU*3*%&XFBSFTPDPOöEFOUZPVXJMM
TFMMBOZTUPDLXFOPXPòFSBTIFMGMJGFHVBSBOUFFPOBMMCBST
HFMTBOEDIFXT pro-racing teams. Feel stronger, recover faster with ZIPVIT
"OZ6,SFUBJMFSDBSSZJOHVOPQFOFECPYFTPGCBSTHFMTPS
DIFXTXJUIBTIFMGMJGFTIPSUFSUIBONPOUITDBODPOUBDU
*3*%&GPSSFQMBDFNFOUTUPDL
Speak to your local rep or call I-RIDE on
01444 243000 for more details
developed in conjunction with elite athletes from world class
SPORT, IT’S WHAT THE PROFESSIONALS USE!
Lezyne Family Tree
.-( $+"#
*#+*
/.-,+*-)+*-+(-'-,&+%$+#"!$+ *+"
#*+.-,++*-+
$+-$.+$!$.*# +*#"*+-+-+%"*+.-,
+,$+*-++,$
.+
+ #*+".$+*-,+$ $+ +
(+-.+$ *$+$ $$.+
*$ !$+$ $$. +"
*$+#"!$+.$*$+ +(. #*$.&+ #*$.&+
-$.+"+%"+-.+-+*-+. $+"$
a l u m i n u m
c o n s t r u c t i o n
Aluminum as a strong and lightweight material is an excellent thermal
conductor and is used in the construc'on of Lezyne lights.
c n c
m a c h i n e d
CNC machined aluminum parts for precise and durable construc'on.
c o n s t a n t
c u r re n t
Unique electronics that allow LED lights to emit light at a constant lumen
level, resul'ng in higher overall lumen output for longer periods of 'me.
i n fi n i t e
l i g h t
LED lights with two-piece body designs that allow the user to replace the
Lithium-ion ba$ery on demand, extending run'me almost inde#nitely.
Lezyne lights use high capacity rechargeable Li-ion ba$eries.
MOR
o p t i c s
produce an improved Uniform Power Beam that is wider, smoother and
,
intelligent power indicator
levels during use and recharging.
u s b
re c h a r ge a bl e
LED lights that are USB rechargeable. The included Micro USB cable or
integrated USB s'ck (Micro Drive only) can be plugged into a computer
or wall outlet for convenient and fast recharging.
s i d e
v i s i b i l i t y
A unique body design that allows for 180 degrees of visibility, especially
d a y t i m e
fl a s h
A super bright, max lumen, high visibility blinking mode developed
ra c e
m o d e
An alternate power mode that switches between Blast and
wa t e r
re s i s t a n t
Precision engineering and quality design results in LED
lights that are extremely weather and water resistant.
www.lezyne.com
Order now from Upgrade Bikes Ltd.
upgradebikes.co.uk | 01403.711.611
"! !"! '
South West / Paul 07831 387 819 || South / Andy 07896 124 968
"'!
THE WORLD'S BEST, MOST COMPREHENSIVE AND
INNOVATIVE RANGE OF BICYCLE MAINTENANCE PRODUCTS
Launchin
at Eurobikeg
Visit us at B
CYCLO MODULAR
Available Sooth B2-307
eptember
2012
WORKSTATION
Designed to offer a professional
fixed or portable cycle workstation
Scan the code to learn more
07740 Clamp Head
Universal clamp head with interchangable mounts
– available as fixable wall mount, bench mount,
floor mount or portable mobile stand
• Rapid single-handed closure and quick-release action
• Mounts to seatpost, crossbar and downtube
• Soft anti-scratch jaws for any frame type or material
• 360° rotating head
• Maximum stability
• Can also be used for bike storage
Ask your wholesaler for details
07743 Floor Mount
Mobile Stand
without clamp head
07741 with clamp head
07742 without clamp head
BRANDS BY
07744 Wall Mount
07745 Bench Mount
without clamp head
without clamp head
WE ARE BIKE MAINTENANCE
weldtite.co.uk/facebook • weldtite.co.uk/twitter
SAINT GOBAIN
Norglide
bearings
used in a
front mech
Bearing up
The NorGlide
bearing was created
to improve rear
suspension pivots
Even small, but perfectly formed, components like bearings
can have a significant impact on a bike’s performance.
Jonathon Harker talks to Saint-Gobain’s marketing
manager Paul Humphreys about the nitty-gritty…
MTB ATHLETES Catherine Vipond and Andrew
Watson are both no strangers to winning,
Vipond the current champion of the Women’s
Canada Cup cycling competition, while Watson
has won the national Men’s Canada Cup series
Under-23 competition three times. Both
elected to ride Norco’s Phaser during the 2011
championship season.
The Phaser is one of a growing number of
bikes that has made use of Saint Gobain’s
lightweight Norglide composite bearings – in
its rear suspension.
BikeBiz picks up the story with SaintGobain’s marketing manager Paul
Humphreys…
Why did Norco team up with Saint Gobain?
It really started with a discussion between
Norco and Saint Gobain – they were
developing a bike that was relatively new type
for them and we discussed how our composite
bearings could be used for the suspension
pivots on the rear suspension.
They found that Norglide bearings provide
significant weight savings – they could save
quite a bit of weight because the bearings
weigh 1.2g each. I’d estimate the weight of a
ball bearing to be around twelve grams each.
With for or six of them on each frame that’s a
significant saving.
So weight was one of the key reasons?
Definitely, we find that weight is either the
BIKEBIZ.COM
“We don’t have
a catalogue
range, our
philosophy is to
custom make
for the
application.”
Paul Humphreys,
Saint Gobain
most or one of the most important factors
when we talk to bike designers.
The other advantage of Norglide for Norco
was that we could provide a low friction
alternative. With suspension, the bike provides
a smooth comfortable ride and offers the
traction at the rear end of the bike between
the wheel and the ground through the
suspension system.
In addition Norglide bearings are durable
and reliable – they don’t have to be changed
too frequently and also maintenance-free.
The other benefit is that the bike is sold
mainly in Canada, where they have quite a bit
of wet weather. It’s important that the
Norglide bearing is durable in those kind of
gritty and wet conditions that the MTB is used
in so there are no bearing failures.
Has Saint-Gobain worked with any other
bike brands?
Madison UK used Norglide bearings in the
Saracen Ariel, that’s one of the most
recognisable names. We’ve also worked closely
with Cane Creek, where they use Norglide
bearings in the AER headset – which I believe
they call the world’s lightest headset.
How long have you been in the bike
market?
Probably about ten years, since then it’s been
building from year to year – especially over the
last seven years.
How large is the range for the bike
industry?
We have a whole range of products, but our
philosophy in general is to have a custommade bearing for the customer’s application.
So we don’t actually have a catalogue range of
products, we develop bespoke bearings
specifically for the customer.
Is it the fastest bearing on the market? Is
that the right term?
In terms of superlatives, I’m not sure fastest is
the right one, but it might be the lightest – it’s
certainly very lightweight and that’s why it’s
been selected by our customers. It does have
the ability to control and reduce friction in the
bearing area, so that you have a very smooth,
easy to operate suspension joint or fork. But
fastest? I’m not sure I could apply that –
maintenance-free, lightweight and reliable are
the superlatives I’d use.
How would you summarise Norglide
bearings for the industry?
Norglide bearings are small parts that a cyclist
might not necessarily see on the bike, but it’s
an important part which improves
performance and the rider experience, whether
that’s on a city bike, road race, folding bike or a
cool MTB like the Norco Phaser. It’s something
that helps the overall experience.
www.saint-gobain.co.uk
BIKEBIZ AUGUST 17
EUROBIKE 2012
From product
launches to shameless
publicity stunts,
Eurobike has it all
18 BIKEBIZ AUGUST
BIKEBIZ.COM
EUROBIKE 2012
Back in the Euro-zone
Probably the world’s biggest international show for the bike trade is just
around the corner. Jonathon Harker provides a brief guide…
AND BEFORE you know it, Eurobike is around
the corner. If it was ever in any doubt, the
event has long since come of age – this year it
its 21st – and it can reasonably lay claim to
be the title of most important cycle trade
show in the world, though there are other
contenders who would argue the point.
From beginnings as a Southern German
trade show with a MTB bias virtually every
bike genre is served by the event, including the
mighty (on the continent at least) electric
bicycle market, but more of that later.
This year the show runs from Wednesday
August 29th to Saturday September 1st, with
the Demo Day taking place on the Tuesday
before the show opens.
Just when you thought the show could
scarcely become any bigger, this year the
show is expected to see 1,200 exhibitors (100
more than 2011) from 45 countries. Industry
visitor numbers are expected to exceed
40,000, while over 1,800 journalists from 36
countries will be struggling to make sure they
don’t miss the biggest news from those 1,200
exhibitors.
Recent developments like the Demo Day
have gone from strength-to-strength – this
year with some companies ‘exhibiting’ at the
Demo Day instead of the show proper. Last
year Demo Day predictably broke its own
records helped by the good weather
(compared with 2010’s flooded exhibition
grounds). 1,840 visitors attended the Demo
Day (up from 1,460), with 608 media
representatives (577 in 2010) from 34
countries.
Location has helped the Demo Day grow –
test riders will now be able to roll through the
foothills of the Alps in the Allgau region, while
there will also be a large test area in
Ratzenried. It’s all about a 35-minute drive
from the exhibition grounds and attendees will
be able to test out MTBs, road bikes, e-bikes,
apparel, accessories, parts and just about
anything else they can lay their hands on.
E-bikes, customisation and wheel sizes
Despite the naysayers, e-bikes have proved to
be steady sellers in some European territories,
so they’ll be back at Eurobike and claiming a
significant presence once again. Germany is
set to sell 400,000 e-bikes this year, according
to the ZEV (the German bicycle association),
having grown eight-fold over five years. More
electric newcomers to the market are
expected at Eurobike, with the likes of Yamaha
offering e-bike parts alongside the likes of
other heavy hitters like Bosch and Panasonic.
Yamaha is supplying Giant, according to
Eurobike’s organisers.
Other tips from the people behind the
Friedrichshafen-set show include the
continued shift towards bicycles as a style
BIKEBIZ.COM
statement, from fixies to folding bikes. Will
Eurobike see the world of mountain bikes
continue to tussle over the best wheel sizes? It
seems so, with 29ers and 650b vying for
industry domination.
While stalking the halls of Eurobike we’ll
also see more electronic gear shifting systems
– for 2013 Shimano has announced electronic
gear hubs for sporty leisure bikes. Sticking with
electrics (notice the pattern here?) Fox Racing
will show its new generation of suspension
forks and rear wheel shock absorbers, which
will communicate with each other
electronically. Time to take a course in
electrics, maybe?
The regulars
Trends will also be covered in show stalwarts
like the Fashion Show, regularly help in the
East Foyer (three times a day) and also in the
Eurobike Awards, hosted for the eighth time
with the internationally recognised iF Design
Forum. While only ten entries will win one of
the coveted Gold Awards, a good few will pick
up prizes (59 last year) out of the hundreds of
entries (430 in 2011, from 27 countries).
Winners get their hands on the prizes at the
Awards Ceremony, held in the East Foyer on
the opening day of the show – Wednesday
August 29th.
If you’re tired of being dry you could always
get involved with the Lake Jump (Thursday,
6pm) or in need of more bike thrills participate
in the ‘King of Dirt Jump’ contest for mountain
bikes and BMX. There’s a party too if you're in
need of a shindig. That takes place on Friday
August 31st from 6.30pm (or whenever you
can grab a beverage) in the West Open Air
Grounds.
If you’ve something to
announce to the world’s
cycle industry, Eurobike
is not a bad place to
start...
Getting there
If you haven’t booked a hotel yet then
prepare your tent as rooms are usually very
thin on the ground even months before
the show takes place. Getting to
Friedrichshafen can be an ordeal too,
with no direct flights from the UK. Did
we ever tell you about the time the
BikeBiz team missed a connecting flight in
Franfurt and ended up on a seven hourplus train journey through Germany?
Once you’re there, however, getting
around shouldn’t be too hard. There’s
a shuttle bus making runs at the start
and end of each day, while the
catamaran and ferry take visitors
across Lake Constance. There’s
more on travel around Eurobike
at the official site
www.eurobike-show.de.
Missed flight connections
nonewithstanding, we’ll be at
Eurobike, so see you there.
BIKEBIZ AUGUST 19
CYCLE SHOW 2012
Going big in Brum
There won’t be too much HED scratching
with sales teams on hand to answer trade
and consumer questions at the NEC
Cycle Show’s NEC debut last year was always going to throw up challenges for organisers catering for a hardto-please trade audience. Ahead of the return to the Midlands venue, Mark Sutton talks to head of
marketing Lucinda Hyde-McCready about how the exhibitors themselves are shaping the 2012 show…
HOW DOES it feel to see so many big name
brands committing to space in 2012?
Specialized and Trek clearly have a large
consumer following and they’re both being very
proactive in promoting the show with ticket
offers and incentives, which we can see is
helping to drive tickets already. Having their
2013 test fleets on the MTB track is also a big
draw for mountain bikers. The ability to properly
test bikes on an outdoor facility was a major
reason for moving to the NEC and the only issue
last year was a shortage of bikes to meet
demand, which won’t be a problem this time.
Raleigh were the third most asked for brand
at the show last year, behind Specialized and
Trek, despite the fact they had a stand at the
show. In fairness, it was only a small space for
electric bikes previously, but no-one will be able
to miss them this year, with over 250m2 of
stand space and a special Raleigh 125 entrance.
What incentives are there for the trade to
attend this year’s exhibition?
The theatre will have some really interesting
trade content this year. Dave Clutterbuck from
Future Publishing will be presenting the findings
of their proprietary BikeTrack research into the
shopping habits of cycling enthusiasts. Future’s
head of search and social media, James Morell,
will be showing you how to get your shop’s
website listed higher in search engine results.
Something that should be fun for the trade is
the new BMX Shop Battle on Thursday that
we’re running with Ride UK magazine. It’ll be a
chance for local flow riders from each shop to
ride on the street course against each other with
the winning shop getting GoPros as prizes and
free online advertising with Ride for a year.
Also on Saturday after the show closes, the
exhibitor party will be happening alongside the
crit racing just outside the show. Sweetspot are
doing a brilliant job of bringing together all the
elite men’s teams like Rapha Condor, Team UK
Youth, Raleigh-GAC, Node4, plus the elite UK
20 BIKEBIZ AUGUST
women and the top youth girls and boys.
“40 per cent of
last year’s
trade visitors
had never been
to the show
before...”
Lucinda HydeMcCready
From last year’s NEC debut, did you see a
greater geographical spread in attendees?
The move to the NEC certainly delivered a new
and much broader audience than before. It had
always been a very South East-centric show (79
per cent of visitors), but last year saw a big shift
to other parts of the UK. On the trade day,
exhibitors were really pleased to see a lot of
new IBDs – 40 per cent of trade visitors had
never been to a Cycle Show before. We know
some companies were concerned that there’d
be a drop-off in quality of consumer visitor, but
that proved not to be the case at all. The ABC1
percentage was 80.1 per cent compared to 81
per cent the year before and the number of
people spending £1k, or more, per annum on
bike products actually went up.
e-bike guru, Lloyd Clarkson, at the show hosting
a talk on this sector of the market.
Who’s opening the show this year?
Jo Rowsell will be opening the show on the first
public day. We have someone very, very special
lined up for the trade day, which BikeBiz will
report first.
How can firms get a bike on the test track?
Just by contacting anyone on the show team.
We have expanded the registration and ‘pit’
area for the MTB track so we can
accommodate pop-up tents too.
Who are the sales contacts for the show?
Cheryl Carroll 0207 288 6621, or Bansi Patel
0207 288 6099
NEED TO KNOW
What feedback did you receive on last year
and how has this helped shape 2012?
Getting some of the big brands back ticks a lot
of the boxes right off the bat, as that was the
major point raised. We’ve also looked at all the
feature content and added new features to
address gaps. Some exhibitors said parts of the
venue had less atmosphere than other areas, so
to help fix this we’ve moved the theatre.
We also wanted to up the ante on the
mountain bike front, so are adding a pump track
sponsored by DMR. The pro contests are just
plain good fun to watch, and the masterclass
sessions tick another box for us to keep
providing interactive content.
The electric bike companies came to us after
last year’s show with a lot of feedback. We
listened to them and committed to making the
changes they wanted and the response has been
great with nearly 20 e-bike exhibitors signed up.
Any seminars scheduled for the trade day?
The ACT are hosting several Cytech sessions and
one on retail finance. Raleigh will also have its
New Show highlights
This year organisers have launched various
new features including a Tour Ride Sportive
that will generate upwards of 1,000 riders for
the show plus their supporters. A Super Crit
on Saturday night with Pro team, Women's
and Junior races right outside the show, plus
catering and places to entertain clients also
features. You'll also find a brand new pump
track and Electric Bike Village.
Registering for the event
Your entry to the show as a member of the
trade is free with proof of identity and only
takes a couple of minutes. Simply visit
Cycleshow.co.uk/BB for your free trade pass.
Trade entry is £12 on the day.
The full exhibitor list is on the show website,
but to name a few, you'll see Specialized
Concept Stores, Trek, Raleigh, Madison,
Condor, DiamondBack, Garmin, Mavic, Yellow,
Upgrade, Hope, Moore Large, Campagnolo,
Windwave and Chicken Cyclekit at the show.
BIKEBIZ.COM
Event Partner
Platinum Partner
2
1
0
2
S
D
AWAR
HILTON BIRMINGHAM METROPOLE
CATEGORIES FOR 2012:
Independent Retailer | Specialist Retailer | Workshop | Star Store
Bike Distributor: Sales Team | Bike Distributor: Marketing Team | P&A Distributor: Sales Team
P&A Distributor: Marketing Team | Specialist Distributor | Consumer Print Publication
Consumer Website | Best Use of Social Media | Bike Brand P&A Brand
Services & Training | Cycling Campaign of the Year
EARLY BIRD TICKETS
£20
Offer closes August 31st
(£30 full price)
For information on trade tickets and
sponsorship opportunities, please email
[email protected] or
[email protected]
or call 01992 535647
GATORADE
Dave Brailsford’s ‘marginal gains’
strategy has inspired Gatorade in
its work with Team Sky
Put your drinking cap on…
With nearly 50 years dedicated service to the science behind sports nutrition, Gatorade has built a
reputation for extensive research and development, identifying that no two athlete’s bodies behave the
same while under strain. Mark Sutton finds out what else the brand is learning alongside its partners at
Loughborough university, Team Sky and rugby stars today…
What goes into developing a sports drink
from start to production?
For us the process hasn’t changed much from
1965 when Dr Robert Cade and his team at the
University of Florida invented the world’s first
sports drink for the Florida Gators. Developing
sports nutrition products means identifying
athletes’ physiological and functional needs,
then carrying out research and producing the
best possible solution, after which you need to
continually test and evolve products with real
athlete feedback. It’s what Dr Cade did back
then and we like to continue in that spirit of
genuinely science-led innovation.
22 BIKEBIZ AUGUST
Has it always been in the pipeline to develop
and sell your product to the cycling world?
Gatorade has been involved in endurance sports
for many years – particularly triathlon. Many
people will remember our partnership with
Ironman since the 1970s, for example. Working
with endurance athletes gives us very specific
data about how the body works at the very
limits of human ability. Our work in cycling
today is a continuation of this.
Tell us a bit about your link up with British
Cycling and Team Sky?
Gatorade is about fuelling athletic performance.
“There are
many products
out there that
are functionally
great, but
voluntary
intake can be an
issue...”
In order to do this we need to work with the
best athletes and their support teams – it’s
these singularly focused guys that give us the
cutting edge scientific data to feed into our
research and development agenda.
From Usain Bolt to Serena Williams, the
National Football League in the US to the
Brownlee brothers here in the UK, we have to
work with the very best in their respective
fields in order to develop the innovations that
will provide transformative sports nutrition
innovations in the future.
British Cycling and Team Sky fit squarely
within this strategy – there isn’t a team we
>>>
BIKEBIZ.COM
WAT E R P R O O F.
RECHARGEABLE.
B R I G H T.
BIKE LIGHTS.
W W W. K N O G . C O M . A U
DISTRIBUTED IN THE U.K.
B Y M O O R E L A R G E & C O LT D
BIKEBIZ.COM
BIKEBIZ AUGUST 23
GATORADE
Follow the nutrition
brand on Twitter
(@gatoradeuk) for
product updates
>>>
work with anywhere in the world right
now that is as singularly focused on
finding marginal gains to drive excellence. Dave
Brailsford and his team are all about success –
they strip away anything that doesn’t drive it –
and they only work with partners that can
support this vision. We like this singularity of
focus – it’s what Gatorade is all about.
How much R&D work do these partnerships
produce?
Our team at the Gatorade Sports Science
Institute (GSSI) based at Loughborough
University work with BCF and Team Sky on
various research projects and collaborations. As
the relationship progresses more and more of
these will happen.
What do athlete’s typically ask you for?
Athletes want to better understand their own
body’s nutritional needs and plan the strategies
to fuel them to success. Often they overlook
the fact that each body’s needs can be very
different and our GSSI team are trained to
identify these differences in detail and prescribe
strategies that work best for each individual. A
good example of our work that most people
know about by now is the triathlete Chris Legh.
Chris infamously broke down with a
dehydration-induced bowel shutdown in the
finish line chute at the 1997 Ironman Hawaii.
As it was a Gatorade event, our team were
there to see the awful moment first-hand and
we made the offer of some specific testing at
the main GSSI labs in Chicago. At these labs we
have an environmental chamber, which can
replicate the extreme temperature and
humidity of Kona and after countless sweat and
blood tests we discovered that Chris had a
relatively unique sweat rate. The team were
able to formulate an individualised protocol for
Chris to be able to the replace the amount of
sweat and sodium he was losing. Chris still
refers to those two days of testing as, “the best
two days I could have applied to my career”.
24 BIKEBIZ AUGUST
That story sums up what we’re here for – we
work with all types of athletes – from the
world’s most successful teams and individuals,
to everyday athletes achieving the incredible.
Another example is Mark Bayliss who is trying
to be the first person to do the Enduroman
Arch to Arc (87 mile run, English Channel swim
and then a 181-mile bike ride) without a
wetsuit during the swim. The sport scientists at
the GSSI help these athletes maximise their
potential and the payback is the knowledge and
data that each new interaction provides. And
we don’t just work with sponsored athletes –
almost every level of athlete can teach us
something, so the GSSI team strive to work
with as many different types as possible. If
you’re interested in performing at your body’s
very best, the GSSI can help.
The G Series is your main performance
focused line – what do these bring to the
table that’s new?
They are designed holistically with the athlete
in mind; not just backed by the best science
and made with the best ingredients – which is
the minimum you’d expect from Gatorade –
but also designed to be usable in the way
athletes need them to. One example is taste –
there are so many products out there which
functionally have some of the right ingredients,
but they don’t taste great, so voluntary intake
can be an issue. We know that how a product
tastes is just as important as the functional
ingredients it contains – every athlete is also a
human being and human beings – even those
working at the limits of athletic achievement –
like stuff that tastes good.
Take our Recover product, it provides the
protein athletes need towards the end of a hard
session to bounceback, which you would
expect. But we’ve designed it to be ready to
consume and without a shake-like consistency,
meaning it is palatable whether chilled, or at
room temperature. So an athlete can gulp the
bottle down immediately after a session,
wherever they are and without the need for a
fridge, ice, milk and a shaker. This means that
the athlete is more likely to consume and in
turn recover more effectively.
Another example – the new Prime product
has been designed with packaging that won’t
burst in your gym bag and you can open onehanded with your teeth on a bike – it’s the
difference between understanding the theory of
sports nutrition and the reality of how athletes
actually train and compete.
“More elite
athletes use our
products than
that of any
other sports
nutrition brand.
This gives us a
very broad base
of experience...”
British Cycling and Sky aside, you’re involved
in many forms of cycling and other sports –
what other athletes and disciplines
contribute to Gatorade’s work?
Well we’ve been around longer than pretty
much any of the other sports nutrition guys, so
we’ve had the chance to work with the best
athletes in every major sport on the planet;
more elite athletes in the world use our
products than any other brand. This heritage
and scale gives us a very broad base of
experience from which to develop our strategy
and products.
Here in the UK we are focusing on cycling
and triathlon (working with Ironman UK, the
Brownlee Brothers and Stephen and Bella
Bayliss for example) and Rugby (all 12 teams of
the Aviva Premiership) predominantly, but we
also work with world-leading Olympians such
as Dr Tim Brabants (Kayak), Joanne Jackson
(swimming) and Victoria Pendleton (cycling)
among others.
Any plans to develop solid foods, gels or
tablets tailored to sports use?
We definitely have more products coming out –
details of these will be coming later in the year.
Just follow @gatoradeuk on Twitter for updates.
Of course the really exciting innovations are
the transformative ones that will be unlike
anything currently in the market, but I can’t tell
you about those at the moment – but watch
this space.
BIKEBIZ.COM
Unique
designs
exclusively distributed
supporting dealers
Call us for more information 0870 240 4219
or visit our website www.nrg4.co.uk
mountain bikes s lights s components s clothing s tools
BIKEBIZ.COM
BIKEBIZ AUGUST 25
MYSTERY SHOPPER
Bedford & Biggleswade
Unlikely
bed-fellows
On our travels Mystery
Shopper has come across a
lot, parking tickets, sat navs
leading us across army
training camps and much
more. It gets better, though.
Read on to find out which
bike shop stunned us with
the advice ‘buy from a bloke
in a van’ this month…
26 BIKEBIZ AUGUST
Halfords
Go Outdoors
ON THE back of a sterling experience in Cheltenham
last month, I’d hoped the winds of change were blowing
through stores nationwide and that Biggleswade’s
branch would similarly impress.
This experience was, to put it blunty, quite amusing
from my position of anonymity – one in which this
Mystery Shopper had to strain to resist a guffaw at the
advice being dealt. Granted the assistant was proactive
in approaching me, but I almost wish he’d have stayed
away given the coming experience.
“Why would anyone want to take a £1,000 bike
through the dirt,” said he, while err.. selling me a
Boardman. “You’ll wreck it,” he continued.
So what about the Carreras, I ask. “You’ll buy two of
those for the one Boardman. They’re not up to much
when compared to a Boardman’s build quality.”
I thought he’d just said I’d wreck it with a little mud?
“Your best bet is to go up to Chicksands and mingle,
see what they ride and I probably shouldn’t be saying this,
but I believe there’s a bloke who sells bikes from his van
up there too, he’ll see you right,” concludes the salesman.
LARGELY A curiosity visit, BikeBiz has noticed the rise of
non-specialist chains gradually entering the bike market.
Go Outdoors is no exception, aside from the gradual
creep being more of a full-on assault on the family
cycling sector. Knowing I’d not find my performance
mountain bike here, I switched the brief to ‘canal
workhorse’ and proceeded to seek assistance.
It was refreshing to see a healthy workforce in a store
as large as this and I was stopped on three separate
occasions by staff looking to help. One even offered to
fetch me a trolley so I could ‘take a bike home today’.
During my time with one assistant I was told of the
store’s ability to fully PDI check a bike and glancing over
at the Park Tool clad workshop, it was a believable claim,
especially given the staffer’s reasonable depth of
knowledge. While no expert on technical elements, I can
see families being suitably impressed by the
Diamondbacks and Claud Butlers on offer.
As a specialist in outdoor gear and with a growing
presence nationwide, this could be another threat to the
independent cycling business specialising in family bikes.
BIKEBIZ.COM
MYSTERY SHOPPER
STORE •
ST
AR
AR
ST
S
RE
TO
STAR
STOR
E
• STAR STOR
E
RE • STA
STO
R
ST
AR
OR
ST
•
E
S
R
TA
•
•
• STAR
ST
ORE
OR
ST
E
Transition Cycles
STOCKISTS AND advocates of Cube and Specialized,
among other brands, Transition is one of those stores
where you immediately know that you’re in the
presence of riders.
Quickly seeing to customers, which for a slightly out
of town store wasn’t lacking, Mystery Shopper was
quickly greeted.
From the start the sales pitch was very much about
brands, with emphasis placed on the reputations of both
the aforementioned labels, as well as on Transition’s own
customer service reputation. Incentives for buying here
were provided in the form of concise and value for
money service plans, as well as the promise to make
sure the bike was fitted correctly for my dimensions.
A Cube slightly above my budget was removed from
a difficult to reach rack in order for it to be properly
demonstrated and the assistant’s enthusiasm and
personal Cube ownership shone through in his depth of
knowledge as a result. Near faultless sales pitch, though
could have asked for deposit to cement my custom.
Cycle King
Pedals Cycles
ARRIVING DURING a delivery, staff were flying in and
out the front door shifting boxes. Luckily for customers,
the boss had a sharp eye on potential punters and
instructed a staffer to take a moment to serve those on
the shop floor.
Though limited as to what could be offered for my
“up to a grand” budget, the assistant was able to
contrast and compare the Ferrari ‘Colnago’ line and a
new European import label seemingly an exclusive of
Cycle King.
Comparing and contrasting the two, my helper was
strong on his spiel about build quality, understanding
that Colnago’s Italian-made frames were renowned in
design and finish, as well as pointing out carbon
seatstays on the hardtail and explaining how this
benefited the ride in jargon free language.
Perhaps the only let down was to leave feeling like I’d
done the sale part, speculating about when I would
return to buy, without any suggestion of deposit.
Otherwise, I can’t fault the knowledge and advice given
here on the day.
A SPECIALIST of family cycling with a penchant for
collecting retro and antique bicycles, Pedals is as
interesting as a museum as it is a bike shop.
It’s on the scruffier side, with a workshop invading the
shop floor slightly, but as such there’s presumably
always somebody at the door ready to serve, as was the
case on my visit.
Two staff were on hand, with one of the pair
explaining that with my brief he could order in a bike of
my choice inside seven days, if I knew what I wanted. I
quoted a few brands off the top of my head with a
mountain bike inside my price bracket, though the first
of these was ‘unobtainable’.
As the conversation progressed, the assistant
suggested that stock of a number of mountain bikes was
soon to be available and I’d best pop back in a week’s
time for a look. I’d hazard a guess that most would not
return, however, the assistant was strong in his emphasis
that his workshop would see a thorough safety check on
every build, something he said would perhaps be lacking
elsewhere.
BIKEBIZ.COM
Summary
TESTING THE worth of a non-specialist chain aside from
Halfords proved to be worthwhile on this occasion.
Though cycles presumably makes up no more than a
tenth of the business, Go Outdoors proved to be strong
on the customer service front, with staff incredibly proactive when meeting custom, despite being by far the
largest premises we’ve visited on our travels. Whether
or not every store is as strong remains to be seen.
There’s no taking the shine off the star store,
however, whose main merits on this occasion was an
enthusiasm and knowledge born from actually riding
and a knack of charming a customer to a brand, or
store. Transition was near faultless.
BIKEBIZ AUGUST 27
BIKEBIZ AWARDS 2012
Event Partner
Platinum Partner
It’s over to the judges
BIKEBIZ AWARDS 2012:
THE CATEGORIES
Independent Retailer
Specialist Retailer
Workshop
Star Store
The countdown to the cycle industry’s big prize night is now on…
THE LOBBYING period for the BikeBiz
Awards 2012 is now officially over. We’ve
fed all your nominations into a massive
computer/Excel spreadsheet and have come
up with a list of finalists – which we will be
revealing online very soon.
Now it’s over to the judges, who will
make their selections confidentially. If you’d
like to be a judge, let us know at
[email protected].
Once the judges have made their
selections it only leaves the awards night
itself, which this year will return to the
Hilton Metropole, NEC, Birmingham. On the
evening of Wednesday September 26th –
the night before Cycle Show’s trade day –
the trade will gather to celebrate the
successes of the trade and hobnob with the
industry – and for those with stands at
Cycle Show recover from frantically setting
them up.
The BikeBiz Awards 2012 are this year
supported by sports nutrition brand
Gatorade – Platinum Partner for the Awards,
while distributor NRG4 and Cycle-SOS, the
Cyclists' National Helpline, are Event
Partners for 2012.
Early bird tickets cost just £20 before
August 31st, and then £30 afterwards.
Contact [email protected] or
call 01992 535647 for the full details.
BIKEBIZ.COM
Bike Distributor: Sales Team
Bike Distributor: Marketing Team
P&A Distributor: Sales Team
P&A Distributor: Marketing Team
Specialist Distributor
Early bird tickets cost
just £20 before August
31st, and then £30
afterwards.
Contact Carly.Bailey@
intentmedia.co.uk or
call 01992 535647
for the full details
Once the judges have
made their selections,
all that remains is for the
Awards night itself – on
Wednesday September
26th, the evening before
Cycle Show begins.
Consumer Print Publication
Consumer Website
Best Use of Social Media
Bike Brand
P&A Brand
Services & Training
Cycling Campaign of the Year
BIKEBIZ AWARDS 2012:
DATES TO REMEMBER
Judging begins Wednesday August 1st
Early
Bird ticket offer closes Friday
August 31st
BikeBiz Awards
night takes place on
Wednesday September 26th
BIKEBIZ AUGUST 29
210/.-,1+*)('*&'.%')*/$*)('*#/%0"!&*)/ +('&)*)%,.-&*"/'&1!)*./'*
,)(/ )* ,)&* %,&-&* * '0')&* ,&* * 1'* %1"* ,)(* * &'%,'&*
/$* ('0')&* /),,&'"* $/%* )('* ('"&* /$* )('* #/%0"!&* '&)* .//)'%*
%,"'%&* )* ' 00* '%$'.)* $/%* &-)'* 1"* ,-'* 0,.),/1&* $/%*
.(,0"%'1* 1"* " 0)&* ,+()* "'&,+1&* '.,),1+* .-+,1+* 1"*
')'1&,'*%-'),1+*
*,00*'**+/*)/*%1"*,1*)('*% 1* *)/*(%,&)&
/%*/%'*,1$/%),/1*/%*)/*'./'**&)/.-,&)*
.00*/%*',0*/ %*&0'&*)'
,1$/+%''1/'%0)"./**
**
30 BIKEBIZ AUGUST
BIKEBIZ.COM
LONDON 2012
Early signs suggest
Xxxx xxxxxx
xxx xxxxx
that Hoy,
Reade,
xxxxx
xxx
xxxxxxx
xxx
Pendleton and co
are
xxxxx
xxxxrush...
xxx
setxxxxx
for a gold
© ALL PICS CREDIT London 2012
Going for gold
While the industry sits tight to see if London 2012 will inspire a
generation of cyclists, Jonathon Harker takes a look at the
events set to captivate the nation for the next few weeks…
THE WAIT for the London 2012 Olympics is
finally over. In a piece of fortuitous timing, the
games – running from July 27th to August 12th
– are taking place at a time when interest and
participation in cycling is enjoying a recent
high – and also at a time when cycle stars are
fully capable of winning plenty of medals for
Team GB.
While some trade pundits have been glum
about the forthcoming home turf Olympics
having an immediate impact on sales – many
saying sales will likely drop in the short term
while people are watching Hoy, Pendleton, et
all in action – it would take a remarkably
pessimistic head to imagine the games won’t
spark the imagination of the general public and
cycle fans alike.
It’s that legacy of London 2012 that will be
keenly in mind of the event’s organisers, media
and cycle trade alike. Beijing’s cycling successes
for Team GB were well publicised and have
been cited as drivers of growth and all
important interest among the public in cycling.
While cycle fans might be more focused on Le
Tour and the World Championships, the
Olympics doubtless has the kind of audience
threatened only by the World Cup.
Cycling’s 18 individual events get started on
Saturday July 28th with the men’s road race,
while the men’s cross-country race will be the
final cycle event at London 2012, taking place
on Sunday August 12th (see inset).
The BBC is the UK’s official broadcaster of
the Olympic Games, producing over 2,500
hours (or four months worth) of HD television
covering every sport, over 24 ‘Olympic
channels’ available across standard BBC
channels and the Red Button.
BIKEBIZ.COM
SCHEDULE
Chances are you won’t be interested in every one of
the cycle events in each of the disciplines taking
place during the Olympics, so we’ve kept them
separate in this handy guide:
BMX
Men’s BMX – Wednesday August 8th to 10th
Women’s BMX – Wednesday August 8th, then Friday 10th
“The games are
taking place at
a time when
interest and
participation in
cycling are on a
high...”
MOUNTAIN BIKE
Women’s Cross-country – Saturday August 11th
Men’s Cross-country – Sunday August 12th
ROAD
Men’s Road Race – Saturday July 28th
Women’s Road Race – Sunday July 29th
Men’s Individual Time Trial – Wednesday August 1st
Women’s Individual Time Trial – Wednesday August 1st
TRACK
Men’s Team Sprint – Thursday August 2nd
Women’s Team Sprint – Thursday August 2nd
Men’s Team Pursuit – Thursday August 2nd to 3rd
Women’s Keirin – Friday August 3rd
Women’s Team Pursuit – Friday August 3rd to 4th
Men’s Sprint – Saturday August 4th to 6th
Men’s Omnium – Saturday August 4th to 5th
Women’s Sprint – Sunday 5th August to 7th
Women’s Omnium – Monday August 6th to 7th
Men’s Keirin – Tuesday August 7th
PARALYMPIC SCHEDULE
The Paralympic games run from August 29th to September 9th
TRACK: And all the track events run on Thursday August 30th
ROAD: All road time trials take place on Wednesday September 5th
BIKEBIZ AUGUST 31
CHAIN REACTION
Want to grow your
bike shop business?
Wondering how your shop can get the most out of
EPOS? Citrus-Lime provides its take on the sector...
WHETHER YOU’RE exploring your EPOS
(electronic point of sale) options for the first
time or have an existing system beginning
to show its age and limitations, Citrus-Lime
can deliver a fully integrated multi-channel
solution that will dramatically change the
way shops run their businesses.
The Citrus-Lime system brings together
all of your channels into one unified stock
control system, including:
Retail
Workshop
Supplier Integration Module
Ecommerce
Integrated EBay Store
Integrated Amazon Store
Investment in a modern EPOS solution
is an essential step to allow bike shops to
grow and manage their businesses.
CITRUS-LIME
Since our first cycle industry tradeshow at
Core Bike 2009, Citrus-Lime has
32 BIKEBIZ AUGUST
established itself as one of the leading
EPOS and Ecommerce providers available
to UK Cycle Retailers. We currently look
after 100 cycle sites, ranging from
independent shops through to mediumsized chains.
Highlights from 2011/2012 include our
system rollout into many IBDs as well as
to Giant UK franchise stores, Chain
Reaction Cycles’ store in Belfast and also
with Cycles UK.
Citrus-Lime has continued to expand its
Support, Training and Account
Management positions recruiting from
within the cycle and outdoor industry. Our
goal is not only be able to help our
customers with the technology but also
be able to help with processes such as
stock aging and automating
replenishment.
EPOS
At the heart of the Citrus-Lime system is
arguably one of the best-supported, most
widely deployed and feature-rich EPOS
BIKEBIZ.COM
CHAIN REACTION
A decent EPOS system is
essential to allow bike shops
to grow and manage their
businesses, says Citrus-Lime
platforms available – Microsoft Dynamics
Retail Management System (RMS).
Not only does this core software have
great functionality for stock control,
customer special orders and a great
customer database, but it also enables
Citrus-Lime to build upon these features,
developing a range of solutions tailored to
the needs of Cycle Retailers including
software to manage your workshop and
integrate with your suppliers.
Supplier Integration Module (SIM) has
led the market in integrating EPOS
systems with supplier data. SIM boasts all
of the core data import tools you would
expect; enabling you to import all the key
product data to populate your own
system, run price updates and stock
checks through your system.
In addition to these features and
arguably SIM’s biggest strength, lies in its
extended Ecommerce features allowing
authorised dealers to display supply chain
stock availability for out of stock items.
This has dramatically boosted revenue for
many of our customers by securing these
sales as special orders, where they would
otherwise have been lost to a competitor.
Our list of available suppliers is constantly
growing. Check http://sim.citrusretail.com/ for an up-to-date list.
ECOMMERCE
Ecommerce (a transactional website) is
one of those steps that can be highly
BIKEBIZ.COM
profitable with the right tools. CitrusStore, our integrated Ecommerce platform,
provides a feature rich, versatile and userfriendly path into multi-channel retail.
We offer a full range of design and
hosting services to support your website,
alongside an extensive list of upgrades
which includes integration with eBay,
Amazon stores and Google Shopping.
Some recent additions to our product
catalogue include the integration of
MoneyWay’s Cycle Finance via Pay4Laters
paperless e-signature technology, enabling
the whole finance process to be
completed online.
CUSTOM BIKE BUILDER
July will see the release of our Custom
Bike Builder version 2, which is a great
way for your customers to create custom
builds and configurations, which they can
then order through Citrus-Store. You will
be able to see examples going live on
www.Biketart.com in the coming weeks.
Signup to our newsletter at
www.citrusretail.com for updates on this
exciting new development.
HOW TO FIND OUT MORE
If you’d like to know more about any of
the topics or features mentioned above,
then call Citrus-Lime today on 01229
588628 and ask for Andrew or Grant,
alternatively email
[email protected]
BIKEBIZ AUGUST 33
AUGUST 5-6TH: THE NATIONAL CYCLING CENTRE, MANCHESTER
AUGUST 9-10TH: MERCEDES-BENZ WORLD, BROOKLANDS
REGISTER NOW AT GREATEST-SHOW-ON-EARTH.CO.UK
2013 PRODUCT HIGHLIGHTS FROM
A UNIQUE AND POWERFUL PORTFOLIO
OF CYCLING BRANDS
PRESSCAMP 2012
Park City hosts an
estimated 400 miles of
trails, making it the
IMBA’s only gold level
ride centre
PressCamp 2012:new
products revealed to
captive media
Intimate and deliberately small, PressCamp is a chance
for boutique brands to get quality facetime with US
bike editors. Carlton Reid tags along.
THE FIRST PressCamp was held in Sun Valley,
Idaho. The second and third were staged in
Deer Valley resort, Park City, Utah. This year’s
fourth annual staging of the meet-the-press
schmoozefest was also held in Deer Valley.
Deer Valley is a ski and bike resort in the
Wasatch Range, located about 40 minutes east
of the international airport at Salt Lake City.
Down the hill from the plush resort is Park City,
a former mining town with a Main Street lined
with Victorian wooden houses that would have
once been miners’ cabins, but which now retail
for upwards of a millon dollars apiece.
The Sundance Film Festival is staged in Park
City each February. It’s an upscale town, with
dining to match. Close to town is the MidMountain Trail, a 20-mile MTB trail that starts
in Deer Valley, stays at about 8,000 feet and is
twisty, turny, swoopy and all the other sweet
singletrack adjectives you can think of.
Park City has 400 miles of mountain bike
trails. That’s worth repeating: 400 miles. Even
for a ski town which wants to suck up to
mountain bikers, that’s a lot. And the length
and quality of the trails is the reason Park City
is the one and only gold-level ‘ride center’ in
IMBA’s rankings.
The format of PressCamp is simple: host 25
or so influential bike editors and writers in a
luxe resort and make sure they book one-onone time with a select group of exhibitors
wishing to reveal details on their 2013 lines.
Journalists and industry types stay in the same
luxe condo, eat together and, most importantly,
ride together. Mornings are spent
photographing, taking notes and videoing;
afternoons are spent riding. It’s a tough life, but
somebody’s got to do it.
>>>
BIKEBIZ.COM
BIKEBIZ AUGUST 35
PRESSCAMP 2012
The 2013 Evo in
Liquigas colours;
Camelbak’s redesigned
bags (right)
>>>
HERE ARE THE BRAND
HIGHLIGHTS
KNOG
The cult Oz brand was at PressCamp for the
first time. Oz founder Hugo Davidson said he
was blown away by the quality of the
journalists present (LA Times, Outside
magazine, Bicycling, you get the picture) and
was extremely happy with the online coverage
that started to appear during PressCamp itself.
Knog was showing its new products,
including the Milkman retractable cable lock;
the Kransky, part of the Sausage line of
silicone-covered shackle locks; and the USBcharged Blinder LED lights (demoed in the
condo presentation by being dropped into a
glass of water). Blinder 1 has one LED; Blinder 4
has, you guessed it, four.
Knog’s packaging is made of biodegradable
sugar cane pulp wrapped in recyclable PET
clear plastic. A new POP display holds 40
Blinder 4 lights.
HUTCHINSON
Naturally, the French-tyre-company-foundedby-an-American is keen to show off the latest
road tubeless tyres, now said to rival tubulars
for performance. The 23mm Galactik weighs
245 grams, less than a lightweight tyre and
tube and it’s claimed to have lower rolling
resistance than a standard tub. Plus, late into
650B, the company is now an evangelist,
offering three tyres in this old/new size.
ENVE
Aerodynamics consultant Simon Smart was
again at PressCamp for Enve. He was helping
the Utah composites company explain the
details on the SES 3.4, 6.7, and 8.9 clincher
wheels (not new) and Enve’s AM Tubeless
wheels, which are available in 26, 650B and 29inch diameters. I also learned that the YouTube
36 BIKEBIZ AUGUST
video of Smart that I shot at PressCamp last
year is used by Enve to explain the science
behind its wheels. http://youtu.be/nCu_rxlYhbg
GT
Long in the tooth trade types will remember
the GT Edge titanium road bike, a departure for
the BMX company. GT has reintroduced it, but
with new geometry, disc brakes and a
composite fork. The triple-triangle design stays.
There’s also a 29er ti version of the 1990s
Xizang hard-tail. GT has been sponsoring Hans
Rey for 25 years and to celebrate this has three
signature models, with part of the profits going
to Rey’s Wheels for Life charity.
“Hugo
Davidson
(Knog) said he
was blown
away to find
LA Times,
Outside mag
and Bicycling
journos at
press camp... ”
NINER
Standing for Steel is Real, the S.I.R 9 is a 29er
that might be made with a ‘heritage’ material
but the frame – with triple-butted Reynold’s
853 front triangle – has a whole slew of notheritage features, including 142/12mm Maxle
rear axle, and a through-axle rigid composite
fork. Niner has been able to bend the heattreated Reynolds 853 down tube, said to add
strength in the head tube junction. The bike’s
rear dropout features cast stainless steel inserts
that convert the bike from single speed to a
geared bike. According to Niner, the S.I.R 9 is a
‘quiver bike’: one of a stable of bikes for any
one owner.
SUGOI
Born 25 years ago, Sugoi is celebrating the fact
with a Silver Edition road clothing line, based
on the high-end RS road clothing line. Sugoi
reps were also keen to point out the RSE line
gets a new three-layer, Italian chamois that’s
not made from moulded foam but has been
CNC-machined with a graduated edge. Sugoi’s
MTB lines now have the X suffix. The RSX
jersey will feature Icefil fabric and this is said
to be similar to a menthol rub, and can cool a
hot rider.
GORE BIKEWEAR
Integration. Integration. Integration. That’s the
long-held mantra from Gore Bikewear. Items
work as part of a system: jersey shoulder
seams won’t snag on a matching jackets; arm
lengths differ so there’s no overlap.
The new Active Shell fabric is a windproof
packable material that is said to be 50 percent
lighter than the company’s previous Pack Light
fabric.
The Alpe Cross is a high-end drop-tail MTB
jacket with shoulder stretch panels designed
for use with a hydration pack.
SHEBEEST
Ex downhill pro Jill Hamilton, formerly brand
manager at Haro, was at PressCamp to help
relaunch Shebeest, the women-specific
clothing brand that ceased production some
years ago, but has now been resurrected by
LeeMarc Industries, the company behind Canari
Cyclewear.
Shebeest was founded by Claudia Ried, a
New York fashion designer who was restyling
Wrangler jeans when she realised cycle
clothing didn’t offer the same women and
bike-friendly fit. Shebeest became an instant
favourite with US women and Ried later sold
the business. In new hands the brands
withered. Now with Canari as the owner the
brand is being resurrected. Ried is a consultant
on the brand relaunch but doesn’t have any
equity in the company.
Playing on the name, Shebeest garment
feature some animal prints. The ‘S’ curve in the
Shebeest logo is based upon the curvy female
cut of jerseys. The new Sheebeest line is due in
Spring 2013.
https://bikepresscamp.com/
BIKEBIZ.COM
38 BIKEBIZ AUGUST
BIKEBIZ.COM
Sponsored by
ELECTRIC BIKES
The guide to electric bicycle industry news, products, announcements and events
E-bike firm jumps into
the Australian market
Brian Almay launches FreeGo
Downunder, bringing the brand’s
bikes to the underdeveloped emarket. Read more on page 43...
Plus: Cycle Made Easy launches
two new exclusive e-bikes (p41)
And: We interview PowaCycle’s
Wazz Mughal about the state of
the UK electric cycle market (p45)
ELECTRIC BIKES
FROM THE UK'S LEADING SUPPLIER
Tel: 01279 821243 | [email protected]
www.PowaCycle.co.uk
40 BIKEBIZ AUGUST
BIKEBIZ.COM
Sponsored by
ELECTRIC BIKES
Cycling Made Easy brings
two new e-bikes to market
Ecobike Adventure and Mobikyare now both available to the trade
Quality entry level
e-bikes
Powered by
Xxxxxxx xxxxx xxxxxxx
xxxxto
xxxx£1599
xxxxxx
Retail - xxxxx
£899
xxxxxx xxxx xxxx xxx
xxxxx xxxxx xxxxx
By Jonathon Harker
E-BIKE DISTRIBUTOR Cycling Made
Easy is launching two new products
to the trade – the Ecobike Adventure
and the Mobiky folding electric bikes.
The full-size Ecobike Adventure
sports bike delivers a 45-mile range
on a single charge and sports a high
torque hub motor and lithium ion
battery, which is incorporated into
the frame. The Adventure also uses a
Shimano Tourney Mechs system, so
riders retain control and pedal
response with the option of electric
assistance.
The Adventure spent years in
development with a Spanish
manufacturer working with the
Catalonia University in Barcelona.
Exclusively available via Cycling
Made Easy, the Adventure retails at
£1,699.
Cycling Made Easy’s Ray Wookey
said: “We are seeing a massive
increase in sales and many people are
beginning to understand the
economic benefits of using an electric
bike. Of course there are known e
bike markets such as motor homers
and people with caravans, but
increasingly we are seeing younger,
more style-conscious people wanting
to enhance their lifestyle, commute
with ease, minimise their travel
expenditure – and have fun.”
41 BIKEBIZ AUGUST
“Of course there are
established e-bike
markets, but
increasingly we’re
seeing younger riders
enter the sector.”
Ray Wookey, Cycling
Made Easy
E-bike folder
Cycling Made Easy has also been
appointed exclusive UK distributor for
the Mobiky folding e-bike.
Manufactured in Normandy, the
Mobiky rolls on its own wheels while
folded, sports a lithium ion battery
and has a ten to 15 mile reach.
Worldwide patents protect the bike,
Cycling Made Easy said, and the bike
retails for £1,299. It is also available
with a larger 11 Amp hr battery
which doubles the distance on a
single charge.
Lights, leather saddle and side
stand are all included as standard
with the Mobiky.
Wookey said of the electric folder:
“We are excited by this special
product in that its flexibility means it
has so many applications.
“Naturally it is great for
commuters or people wanting travel
freedom from train travel but it can
also be used by car owners wanting
to minimise the storage space for a
bike on holiday or weekends away.”
Cycling Made Easy said that trade
enquiries are welcome via phone on
0208 660 8823.
The business’ showroom is located
at 18 Chipstead Valley Road,
Coulsdon, Greater London, Surrey,
CR5 2RA. Alternativley visit the site
at the address below.
www.cyclingmadeeasy.co.uk
We are looking for retail
partners who would like to
be involved in this expanding
new electric bike sector
For details on how to be an
EBC electric bike dealer
Contact Paul Stanforth
Tel.01926 437714
[email protected]
EBC ltd. 5, Pegasus House
Olympus Avenue,Warwick CV34 6LW
TEL: 01926-437700
www.ebco-ebikes.co.uk
R NG!
U
O STI
Y
T
E
G 13 LI
0
2
E
E
R
F
In association with
RETURN
ING
THIS
DECEMB
ER
AN ESSENTIAL GUIDE TO RETAILERS,
SUPPLIERS AND SERVICES WITHIN THE CYCLE TRADE
Choose your category
SERVICES AND TRAINING
MEDIA AND PUBLISHING
DISTRIBUTION AND WHOLESALE
Legal, insurance, Cycle To Work, sales and
mechanic training, shop fitters, service centres,
printing and prototyping
Web publishing, blogs, magazine,
broadcasting, freelance, books
Importers, wholesalers, distributors
MANUFACTURERS, STANDALONE BRANDS,
FRAMEBUILDERS AND AGENTS
E-COMMERCE AND EPOS
ORGANISATIONS, CHARITY
AND ASSOCIATIONS
ePos, website builders
Trade bodies, charities linked to cycling, associations
Any brands with own distribution,
UK based manufacturers, agents
EVENT ORGANISERS, EVENT
HOSTING, HOLIDAY AND HIRE
RETAILERS, WORKSHOPS AND MAIL ORDER
MARKETING, PR AND CONSULTANCY
Dealers of all shapes and sizes, maintenance
both in house and mobile, online sales
Consultants, freelance, PR, copywriting services
Trail and hire centres, conference, cycle tours,
event organisers, venues
FOR YOUR FREE LISTING OR TO UPDATE YOUR
DETAILS PLEASE CONTACT:
[email protected]
ADVERTISERS RECEIVE:
e in the cycle trade
4,000+ distribution to everyon
Downloadable digital edition
Print and online promotion dedicated DPS advert on
iz
eB
Bik
in
o
log
&
ing
list
h
12 mont
dicated Brand Index section de
in
th
wi
ds
an
br
all
list
to
y
nit
Opportu
FOR ADVERTISING OPPORTUNITIES PLEASE CONTACT
[email protected]
Telephone: 01992 535647
Sponsored by
ELECTRIC BIKES
Electric bike company
Free-goes downunder
Iconic Stylised
e-bikes
Retail - £999 to £1599
We are looking for retail
partners who would like to
be involved in this expanding
new electric bike sector
For details on how to be an
EBC electric bike dealer
Contact Paul Stanforth
FREEGO DOWNUNDER has been set
up to bring the company’s range of
electric bikes to Australian bike shops.
FreeGo Downunder is headed up
by ex-Shell Australia exec Brian
Almay, who also runs Easy2Ride
Electric Bikes in the territory.
Almay spent the Australian winter
months of 2011 researching electric
bikes in the Middle East, Europe and
the UK and saw an opportunity in
the relatively underdeveloped
Australian e-bike sector.
Following discussions with FreeGo
Electric Bikes MD John Heath in the
UK, Almay – who had enjoyed a long
corporate career with Shell Australia
43 BIKEBIZ AUGUST
“People get off the bikes
with what I’ve called the
electric bike grin.”
Brian Almay,
FreeGo Downunder
– decided to support FreeGo in the
Australia region.
Recent months have seen the firm
showcase bikes at shows around the
South East corner of Queensland.
“People always get off the bikes
with what I’ve called the electric bike
grin,” said Almay. “I just love showing
the bikes and everyone is surprised
with the quality and power of the
FreeGo range of electric bikes.”
Australians can book a free trial
look via www.easy2ride.com.au and
dealers in the territory should call
Brian Almay direct on 1300 799 885.
UK enquiries should be directed to
John Heath on: 0800 077 8711
Tel.01926 437714
[email protected]
EBC ltd. 5, Pegasus House
Olympus Avenue,Warwick CV34 6LW
TEL: 01926-437700
www.ebco-ebikes.co.uk
MAKO 200, 150 & 100
COMMUTER CORDLESS
LUMINA 650, 500 & 350
SYSTEM CORDLESS
UPGRADED
NEW
Mako 200 SRP £39.99 / 55% margin
Mako 150 SRP £29.99 / 55% margin
Mako 100 SRP £24.99 / 55% margin
Lumina 650 SRP £114.99 / 35.3% margin
Lumina 500 SRP £99.99 / 35.3% margin
Lumina 350 SRP £89.99 / 35.3% margin
- 200/150/100 Lumen Cree LED
- New Lightweight Body - 133g
- Custom Reflector
- Highly visible red side lighting (200/150 models only)
- 3 Light Settings - High/Low/Flash
- Run Time 1:30–25:00 hrs (dependent on model)
- 4 Light Levels Plus Flash Mode
- USB Rechargeable
- Operates on 2 AA Batteries (included)
- Helmet Mount Included (650 model only)
MAKO 200
USB RECHARGEABLE
COMMUTER CORDLESS
SOLAS 2 WATT
USB RECHARGEABLE
COMMUTER REAR
2012/2013 Range. Smaller, lighter more
powerful lights. Increased margin across the
entire commuter range.
CHERRYBOMB
COMMUTER REAR
NEW
0.5 WATT
1 WATT
NEW
Mako 200 USB SRP £59.99 / 55% margin
Solas 2 Watt USB SRP £39.99 / 55% margin
- USB Rechargeable
CherryBomb .5 Watt SRP £19.99 / 55% margin
CherryBomb 1 Watt SRP £24.99 / 55% margin
- 200 Lumen Cree LED
- USB Rechargeable
- Run Time 2:30-7:30 hrs
- Custom Reflector
- Powerful 2 watt LED
- Daylight visible
- Highly visible red side lighting
- 3 Light Settings - High/Low/Flash
- Seat Post & Seat Stay Mount (included)
- .5 Watt LED visible up to 1 mile / 1 Watt LED is daylight visible
- 2 Different Modes - Steady/Flash
- Reflector insert allows rider to be night time visible even in off mode
- Run Time 4:30–16:00 hrs
- Operates on 2 AAA Batteries (included)
MINEWT PRO 750
SYSTEM
PRO 3600 LED
DIY SYSTEM
MiNewt Pro 750 SRP £229.99 / 35.3% margin
Pro 3600 LED SRP £599.99 / 35.3% margin
- 750 Lumens
- Run Time 1:30–35:00 hrs
- 3600 Lumens
- Run Time 1:30–36:00 hrs
- DIY Programmable Software
- Powerful 8 Cell Li-Ion Battery
- 3 Light Levels: High/Med/Low
- 4 Special Modes: Daylight Flash/S.O.S./Beacon / Walk
UPGRADED
Sponsored by
ELECTRIC BIKES
PowaCycle: “The way people use
e-bikes in the UK is different...”
PowaCycle’s managing director Wazz Mughal talks to BikeBiz about
the limitations of the market, why moving the technology forward
can be a slow process and much more…
Performance
e-bikes
Powered by
Retail - £1699 to £2799
Left: Powacycle’s Rio,
Right: The Prague
YOU RECENTLY told BikeBiz that
the UK e-bike market spend is
capped at around £1,500 to £2,000
– why do you think this is?
There does seem to be a block on
people spending more than around
£1,500 – £2,000 on an electric
bicycle. My thoughts on this are that
the people who would spend more
than this on a bicycle are pure cycling
enthusiasts. These cycle enthusiasts
do not buy electric bicycles.
The way people use bicycles in the
UK is very different to the way people
in other European countries use them,
which is perhaps why the amount
that people are prepared to spend on
a bicycle in the UK is less.
What are the biggest challenges
facing the UK electric market?
The biggest challenge facing the UK
electric bicycle market at the moment
is still the same in my view and that
is making people aware of what an
electric bicycle is and how they can
save you money. As the cost of
transport is increasing, electric
bicycles really are becoming an
alternate mode of transportation, as
opposed to a leisure pursuit luxury.
You’re now selling product abroad –
which territories are you focusing
on and how are they doing?
We have been selling large quantities
of our high-end Infineum branded
bikes into Holland. Our PowaCycle
and Infineum brands are also starting
to appear more in the Czech Republic.
We are also looking into other
territories and are in discussions with
various potential distributors.
Do you foresee any improvements
in battery technology and thus the
range of bikes in future? And are
reductions on the base price of
batteries in sight yet?
Battery technology is something that
45 BIKEBIZ AUGUST
bought out two new models, the Riga
and Prague. These bikes feature new
frame designs giving a new look and
also displays on the handlebars. We
are anticipating these bikes to sell
very well in the UK.
On the Infineum we have a new
gents model available, and we are
looking into bringing in a couple of
cheaper models that still utilise the
patented stackable battery tech.
“Battery technology
is continuously
looked at. There are
better power to
weight ratios, but
they’re just not cost
effective”
Wazz Mughal,
PowaCycle
is continuously being looked at. There
are other technologies available that
have better power to weight ratios,
however the cost makes them not
commercially viable at the moment.
Perhaps as these technologies become
more known and used with the
resultant cost drop in manufacturing
they may appear in electric bicycles.
The price of batteries in the current
chemistries I do not see coming down
in the foreseeable future. This is due
to the cost of materials, labour
involved in manufacturing and of
course the rate of inflation not just in
our own country, but also in the
countries where the batteries are
produced.
What improvements have you
worked into both the PowaCycle
and Infineum lines in the new line?
On the PowaCycle range we have
Has the demographic of who buys
an e-bike changed at all, either at
home or abroad?
In the last few years, the demographic
in our opinion has not shifted much.
Why should dealers who have so
far been reluctant to commit to
electrics now commit?
It gives the dealers another product
they can sell and servicing is not very
different to that of a normal bicycle.
The only difference is there are a few
modular electrical components that
are very easy to replace.
We do not have minimum order
quantities for dealers so I would
encourage them all to get in touch
with us and discuss the benefits and
opportunities that they could enjoy
by selling electric bicycles.
What improvements to a bike’s
technology do you foresee coming
in the next five years?
I think over the next few years we
may see some changes in battery
technology. I would also expect
electric bicycles to look even more
like normal bicycles than they already
do, with the additional components
that electrify them being disguised
more and in novel ways.
How should interested dealers get
in touch with PowaCycle?
Contact us on 01279 821243 or
[email protected]
We are looking for retail
partners who would like to
be involved in this expanding
new electric bike sector
For details on how to be an
EBC electric bike dealer
Contact Paul Stanforth
Tel.01926 437714
[email protected]
EBC ltd. 5, Pegasus House
Olympus Avenue,Warwick CV34 6LW
TEL: 01926-437700
www.ebco-ebikes.co.uk
BIKE SECURE
All Cybertill retailers
have now been invited
to register customer’s
bikes during a sale
Secure your customer’s bike
Bike crime blights the industry and can deter potential customers, so a new initiative that registers a
bike at point of sale – effectively giving the bike a log book – has been developed. Jonathon Harker
interviews ex-Met cop Paul Troughton, the brain behind BikeSecure…
YOU’VE GOT a unique perspective on bike
crime, because I believe you were in the
police force yourself?
Yes, I was in the Met and my time there
highlighted some of the issues around bike
crime. I am a keen cyclist myself and I race for
the Wheelbase shop team and it just kind of
came about when I was working in the Met.
The Sergeant that I worked under was in
charge of one of the cycle teams for the
borough and we’d done partnership days – like
on a Sky Ride where you’ve got the gazebos up
and you do the protective marking schemes.
I’m not knocking those schemes – they’re
always helpful for repatriating goods.
But what we were finding on the bike
products was that you get any Joe Bloggs
coming up to you saying they wanted to mark
their bike. It creates a nightmare when
someone falsely registers them.
One thing that came back is that the Police
National Databank is good for some things,
but unfortunately for verifying lawful
ownership of bikes it just wasn’t helpful, really.
So the idea was born out of that. I sat down
and had a think about how best it could be
done and what existing schemes are out there
and came up with the BikeSecure product.
“We’ve all
bought
products and
thrown the
warranty card
in a drawer.
This system
takes registers
automatically.”
And the main unique selling point is that
the bike is registered at the point of
purchase, so it can’t be falsely registered
after its been stolen?
Exactly. One point against it is that someone
who has a nice bike at the moment can’t
register it, so we’re working on a plan to do a
retro-registration, but that has to be done
securely, obviously. The USP of BikeSecure is
that it is done at POS, but it’s also that it’s all
done for the customer. We’ve all done it, been
to Comet, or a similar store and bought
something like a microwave – you get the
warranty cards and you just don’t send them
off. They just get thrown in a drawer and left.
So one thing we wanted to do was to take
that out of the customer’s hands and register
the bike automatically.
That was where Toby [Dalton, Cybertill
director] came into it and why we teamed up
with Cybertill. It comes straight from the POS
and if the BikeSecure product is opted into,
Cybertill do a sweep at the end of the day so
any product sold with the BikeSecure option
gets picked up and sent across to our
database.
And how long has it been running now?
It has been running for just six months.
Wheelbase has been the test bed for it and has
46 BIKEBIZ AUGUST
been really helpful. We’ve got all the bugs out
of the system and it’s now running brilliantly. A
letter has now gone out to all the shops that
use Cybertill’s system informing them of the
product, so we’re rolling it out.
In an ideal world the system will be running
with most bike shops?
That’s the long-term aim, yes. I’d like to see
every new bike sold in the UK registered on
our secure database.
I’ve lived in London and I’ve raced, and it
feels like pretty much everyone in London has
had a bike nicked somewhere down the line.
It’s an issue for bike shops as well: One of the
guys told me that they lose out through sales
from people that say they’re not going to buy
another £1,000 bike to ride to work on
because it’s going to get nicked a few months
down the line. So yes, for me I’d love to see it
rolled out. I don’t see the mentality of
spending thousands of pounds on a bike and
having no history to it.
One of the other benefits of it is that if you
want to sell your bike in the local paper, or
online, if you can verify the history of the bike
you will gain extra revenue.
We’ve all been on some online marketplace
auction sites and seen some questionable
bikes. If you make the product harder to sell
after it’s stolen then you hit the ‘nickability’ of
it. If you can’t sell it, nobody will want to nick
it in the first place.
You can transfer ownership of the bike using
BikeSecure and the name stays with the bike.
I’ve got six bikes on the site of my own. You
can interact with it too. If you buy a new set
of wheels, say, you can update the entry.
[email protected]
BIKEBIZ.COM
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ACTSMART
YOUR shop, YOUR brand, YOUR gift card!
Always on the lookout for ways members can increase sales, reduce overheads and promote their own
brand and business, ActSmart gives the lowdown on The Experts gift cards and introduces its No
Service Fee promotion, available now to UK bike dealers...
THE UK gift card market is booming, with 11.8
per cent growth in the first quarter of 2012
and a market that is reportedly worth around
£4bn per annum. Many of the UK’s major
retailers already reap the rewards of prepaid
gift cards, and with consumer demand on the
rise (gift cards now represent 55 per cent of all
gift value sold) is it time you considered them
for your business?
No Service fees
The Experts gift card
scheme enables all
SME’s to access gift
cards at a low cost with
no commission charges
(unlike many other
providers) and you can
get started with an
order of just 250 cards.
You pay no commission
charges, no set-up fee
and, if you place an
order before the end of
August, you will benefit from no monthly
service charges until 2013.
You can have a fully functional gift card
scheme running within weeks and our
specialist partner Card Commerce will be
available to guide you through the entire
process – it couldn’t be easier to introduce
your own gift card programme in store today.
leading consumer cycling sites including the
likes of British Cycling and Sustrans.
The Experts’ gift cards programme enables
retailers to put their own brand and business
details in front of consumers – both new and
existing. You will be recognised for who you are
and most importantly, what you do.
When a recipient receives a gift card with
your shop details and branding on it, not only
will they (more than likely) visit your shop, but
they will have recognised your brand and what
you do. Then it’s about
engaging with them
and building trust so
they never forget what
you have to offer. The
UK Gift Card and
Voucher Association
(UKGCVA) report that
49 per cent of gift card
recipients make return
visits to the retailer
afterwards. Furthermore
gift cards can also be
used to increase loyalty towards a retailer.
Because the Experts gift cards use a closed
loop system (only redeemable at your
business) it enables retailers to offer rewards
and incentives for returning to the shop.
“The Experts gift cards
programme enables
retailers to put their own
brand and business details
in front of consumers –
both new and existing.”
A bit of self promotion?
All The Experts gift card retailers will benefit
from a national promotional campaign with
consumers able to search for retailers stocking
gift cards using The Cycling Experts business
search, which serves an increasing number of
BIKEBIZ.COM
How do I become an Experts Gift Cards
retailer?
All ActSmart members can become an Experts
gift card retailer, even those who have joined
up for free.
You must have an HSBC Merchant Services
terminal to participate.
ActSmart members benefit from great rates
with HSBC, saving on average £720 per year.
WHAT NEXT?
Take advantage of the No Service Fee promotion by
visiting actsmart.biz
Visit theexpertsgiftcards.co.uk and browse the huge
selection of industry-specific and general gift card
designs available – or create the cards with your
brand and business
To be assured of pre-Christmas delivery orders must
be placed by the end of August. Contact ActSmart if
you need any further assistance
Even those on a free
membership can take
advantage of the ACT’s
gift card promotion
For more information call
ActSmart on
0845 618 7256
www.actsmart.biz
BIKEBIZ AUGUST 51
DON’T GET CAUGHT
IN THE DARK
THE PACIFIER
1600 LUMEN
KIT: £159
THE ILLUMINATOR
450 LUMEN Rear
THE ILLUMINATOR
450 LUMEN Front
THE DESTROYER
1200 LUMEN
LIGHT: £79
LIGHT: £89
KIT:£129
*Kit: £120
*Front & rear KIT: £179
www.nitelightsuk.com
[email protected] | 01803 415020
*Kit Includes: Charger / Battery pack / Bar & Helmet mount
52 BIKEBIZ AUGUST
Some say that our lights are so bright that you can use it to direct international shipping
into port from 200 miles inland. Ok, that’s not quite true, but they are brilliantly bright
with a simple set up and best of all won’t burn your wallet in two. Three choices of
bright LED light perfect for making yourself visible on a winter commute or night time
trail epics thanks to their lengthy run times. No need to compromise.
BIKEBIZ.COM
OUTDOOR & FITNESS
The guide to the wider outdoor industry news, products, announcements and events
Scooters on the up
Not only are they on seemingly every
single street in the UK, but scooters
are about to get their very own
festival for the first time. Read all
about the Stoneleigh-set Scootfest
over on page 55...
Plus: Female-focused Coven hits
the newsstands (p54)
And: Thule brings its new bag
collection to OutDoor show (p55)
ENTS • SAILING
V
E
•
G
IN
IN
A
R
RUNNING
BING • T
•
IM
G
L
C
IN
•
M
N
IM
O
L
W
S
H
T
•
IPMENT • TRIAING • CAMPING • WALKING QUIPMENT • TRIATHLON
U
Q
E
•
G
IN
H
T
O
E
D
CL
& SNOWBOAR
WBOARDING
• CLOTHING •
SURFING • SKI BA • KAYAKING • CAVING G • SURFING • SKI & SNO ING • CAVING
DIVING • SCU RAINING • EVENTS • SAILIN G • DIVING • SCUBA • KAYAK • CLOTHING
TS • SAILING • WALKING
N
CLIMBING • T LKING • SWIMMING • RUNNIN
E
V
E
•
G
IN
IN
MING
G • TRA
CAMPING • WA
UNNING • SWIM
LON • CLIMBIN
PMENT
OUTDOOR & FITNESS
Over 100 exhibitors signed up
to 2012 Outdoor Trade Show
Pre-bookings going strong, say organisers of the event, which will host a dedicated tent area
By Mark Sutton
Over 112 companies have already signed
up to exhibit at the 2012 Outdoor Trade
Show (OTS), which – for the first time in its
history – will be host to a brand new
outdoor tent area, that is already bursting
at the seams with bookings from brand
names in the business, according to
organisers. Exhibitors will provide a diverse
mix of innovative new products to the
show – from sleeping bags to socks,
footwear to rucksacks, torches, knives and
walking poles.
Running from Sunday 9th to Tuesday
11th September 2012, the trade show is
expected to draw over 1,000 visitors, with
the likes of Gelert, Vango, Force Ten,
Lichfield, Royal, Terra Nova, Kampa, Outdoor
Revolution, Eureka! Camp Trails, Nordisk,
Fjällraven, Highlander, Snugpak, VauDe,
Helsport, Big Agnes, MSR and Black
Diamond and Pyramid Outdoor all signed up
to exhibit in the new dedicated tent space.
The Association of Cycle Trader’s outdoor
division has also announced its presence
and will be discussing the perks of gift
cards, among other things with visitors
Exhibitors placed only in the additional
outdoor section will also have an extra
day – Wednesday 12th of September – in
which to show their goods.
The show’s organiser, MCS, told Bikebiz:
“Following the results of an official survey
conducted at last year’s record breaking
show, the organisers decided that an
outdoor tent area at OTS 2012 would be
beneficial to both outdoor retailers and
suppliers alike.”
For those looking at exhibiting at an
outdoor trade show, MCS can be
contacted on 0161 437 4634, or via
[email protected]
A full exhibitor listing, the latest show
details, directions and information on
accommodation are all available by
visiting the show website at
www.outdoortradeshow.com
Action and adventure mag Coven hits the newsstands
Magazine – pitched at women – features mix of sports and hits second issue in July
By Jonathon Harker
A NEW female-focused magazine named
Coven has launched in the market,
covering ‘action, art and adventure’.
Already distributed via cycle retailers
and cafes including Look Mum No Hands
and Kye Forte’s Pro cycle Centre – as well
as outlets like the Design Museum,
Magma and clothing stores – Coven
features a wide array of sports, including
cycling and snow sports.
Coven founder Juliett Elliott told
BikeBiz that she has firm plans to grow
the fledgling mag, the second edition of
which hit the market in July.
“My ambition is to build the magazine
into a bigger and better publication, with
bigger budgets for shoots and travel and
there access to more athletes.
“So far we’ve been lucky to work with
some amazing brands, and we want to
keep delivering for both our advertisers
and our readers.”
Issue one contained a strong bike focus,
but Elliott explained she’s striving to
feature a consistent combination of sports.
54 BIKEBIZ AUGUST
“Each issue aims to have a variety of
sports, artists and photography. Although
I’m careful not to overdo the bikes as I
would like a strong mix of sports, with
there being so many different kinds of
riding which interest people, a lot does
end up in there.”
The creation of Coven came about
from a dissatisfaction with the lack of
titles aimed at her demographic, Elliott
told BikeBiz: “I decided to launch Coven as
I felt frustrated at the lack of quality
publications for women like myself, and I
guess I just realised that if I wanted to do
something about that, I was in a really
strong position to do so. The more people I
spoke to, the more it confirmed my belief
that there was a market for what I was
planning.”
Elliott added: “There are a lot of
women out there who like inspiring
stories, quality products and travel pieces
pegged at the women who like a little
comfort and have money to spend.”
www.covenmagazine.com
“I decided to launch Coven out of frustration at
the lack of quality mags for women like myself...”
Julliet Elliot, Coven Founder
BIKEBIZ.COM
OUTDOOR & FITNESS
Scooters ride out at Scootfest
Got scooting kids for customers? Send them along to August weekender
By Jonathon Harker
NEW PRODUCTS
THE RISE and rise of the scooter scene is
set to continue with the first scooter
festival in the world, set to arrive in the
UK later this month.
Taking place at Stoneleigh
Showground, Warwickshire, Scootfest will
run from August 17th to 19th, featuring
competitions, music, camping, a retail
village and cinema.
A 5,000-strong crowd is expected to
attend, with pro riders from around the
globe taking part in what the festival is
calling the first World Championships for
scooters. As well as the pro competition,
amateurs will be able to take part in
numerous tournaments.
Public courses, pro parks, flatland
arenas, giant airbag, scooter workshops
and an outdoor cinema will be among
the features.
One of Scootfest founders is Grit and
Crisp distributor i-skute. The busy
company said the festival has been
designed to support and grow the
scooter market as a whole.
And the scooter scene is stronger than
ever, iSkute’s Dan Maker told BikeBiz,
revealing that scooter sales have proved
invaluable to some struggling of iSkute’s
bike retail customers and that the market
generally continues to mature.
“Scooter rider ages are getting older,”
Maker explained. The scooter business is
New CEO for Odlo
Jonas Ottosson has become CEO of
Odlo group. Prior to the move, Swede
Ottosson was CEO of Peak
Performance for 12 years. He’s an
outdoor enthusiast, particularly
passionate about ski sports.
www.odlo.com/en
Cotswold teams with
Helly Hansen
Helly Hansen’s Beauty and the Beast
trail-running marathon’s official retail
partner will be 64-strong chain
Cotswold Outdoor. Taking place at
Stonor Park in Oxfordshire on
Saturday September 22nd, the
retailer will be offering a ten per cent
discount on Helly Hansen kit to
those participating.
www.cotswoldoutdoor.com
Corwen launches
Walking Festival
“The ages of scooter
riders is gradually
getting older.”
Dan Maker, iSkute
exceeding expectations, according to the
firm, which recently moved warehouse
for the seventh time due to outgrowing
the space available.
At a recent dealer show in Gatwick
the firm revealed a line of Grit helmets
were in the works and that the
distributor was planning to return to the
Bike Place show at the start of next year.
www.scootfest.co/
THULE
At Friedrichshafen’s Eueopean Outdoor Trade Show in
July, Thule unveiled its latest bag collection, including
the new EnRoute Daypack Collection – daypacks
designed to carry portable digital devices safely,
inclduing MacBooks, iPads and the like. Thule’s booth
at the show also featured selected items from the
brand’s sport accessories as well as the
multifunctional baby carriage Chariot.
www.thule.com
WHITBY & CO
The distributor is bringing a range
of new safety and survival tools to
the outdoor market. Brands
Ultimate Survival Technologies
(UST) and eGear both have new
offerings in the survival sphere,
the latter with small and medium
‘Ready Kit’ puches with water
puches, fires starters, emergency
ponchos and tea candle. UST,
meanwhile, offers fire-starting
tools, signalling and kits.
www.whitbyandco.co.uk
BIKEBIZ.COM
NEWS IN BRIEF
To encourage more walking tourism
in the area, Corwen, Denbighshire is
getting its own Walking Festival –
running over the weekend of
September 1st and 2nd. In its first
two years, guided walks will be
offered free of charge to participants.
www.corwenwalkingfestival.co.uk
Government Forestry
Panel deliver report
A largely welcomed report on the
future of public and private forests in
England has been delivered by the
Government’s Forestry Panel.
The British Mountaineering Council
has since argued that proposals don’t
go far enough, arguing that
permissions of use for activites other
than walking should be made locally.
The BMC stated:”The BMC is
disappointed that the panel hasn’t
grasped the full recreational
importance of the forested estate.
Climbing and other adventurous
recreational activities are not
mentioned. It is the BMC’s experience
that permissive access can be
removed without prior consultation.”
Cash splashed on
Scottish Parks
Scotland’s national parks are to
receive Government funding, despite
cutbacks in England and Wales. £1
million is to be spent on visitor
facilities alone. Areas to benefit
include the Cairngorms, Trossachs
and Loch Lomond, among others.
Got any outdoors news you’d
like to see in these pages?
Then let us know at
[email protected]
BIKEBIZ AUGUST 55
developed by itms.com
Make Your EStand Out From The Crowd
GROUNDBREAKING AUTOMATIC GEAR TRANSMISSION
Take the trigonometry out of shifting gears for your e-bike customers with the fully-automatic gear
transmission AGT from TranzX PST. The revolutionary, 7-gear AGT system chooses the right gear intuitively, or shifts to semi-automatic mode for traditional riding fun at the touch of a button. Compatible
for riding pleasure of the newest generation.
An e-bike with AGT – always the right choice
www.tranzxpst.com
Eurobike: TranzX Booth A5-503
ANTIDOTE SOLUTIONS
Bernard and Guiral
aspire to see more bikes
made in Europe
The French connection
Antidote Solutions has engineered bike designs for Sunn, Caribou and Formula, among others, for the
past two years. Jonathon Harker speaks to the French duo behind the young company...
ANTIDOTE SOLUTIONS, based in the South of
France close to the Pyrenees, was founded by
cyclists Frederic Bernard and Alexandre Guiral
two years ago. Both worked as product engineers
for Sunn, which currently outsources all of its
product development activity to the company.
Antidote’s portfolio has developed in a short
space of time and the duo has worked French,
Italian, Dutch, Taiwanese, and Andorran bike
brands and in virtually every sector from road
to MTB, BMX and – increasingly – e-bikes. In
Antidote’s own words, it operates ‘in the
intersection between manufacturers, subcontractors and consumer’. Bernard and Guiral
tell BikeBiz about their frustration at the lack of
scientific testing in the industry compared with
the motor sector and their dream of seeing an
increase in European bicycle manufacture...
How did you come to form the company?
We had many discussions about working
independently, and two years ago launched
Antidotes Solutions. We had this dream of
creating a company right in the middle of the
industry with strong links to manufacturers,
sub-contractors and riders.
We have both worked as product engineers,
as well as product managers, since graduating
from engineering school ten and 15 years ago,
respectively. In our current work we offer a
combination of the two skill sets.
So engineering is part of a wider service you
provide to brands? Yes; we also provide other services to our
clients, in the areas of sourcing, design and
development. For example, the very first thing
we did was to develop a Data Acquisition Tool,
which we have used extensively ever since.
Some of our clients purchase the tool itself,
others buy research from us.
BIKEBIZ.COM
We don’t claim to have invented sliced
bread, but we do find that there is too little
scientific testing in the industry, compared to
the motor sport industry, for example. Our tool
can be used to various ends; performance
enhancement in general; or very specific
improvements on brakes, suspensions etc. We
have a lot of demand for this service, and to
give a recent example: Cole used it to prove that
their wheels had an excellent lateral rigidity.
“Engineering
requests are
mostly very
vague with no
clear idea why,
for whom and
how the bike
will be used.”
Which bike brands have you worked with? We have worked with a large number of brands
from around the world – French, Italian, Dutch,
Taiwanese, and Andorran. Our relationship with
our former employer Sunn is still very strong –
they currently outsource all of their product
development activity to us. For each of our
customers we first develop a strong
understanding of their brand values, to be able
to offer products that reinforce the image they
wish to project. For one it could be fun,
energetic and playful, for another we focus on
competitive performance, and for a third it will
be all about sleek design.
What's the most important development in
bicycle engineering in the last two years? Well, you have the trend of ‘big wheels’ which
has radically changed the industry, providing
interesting challenges to bicycle conception,
and a need for brands to review product lines.
But the single most interesting development
is definitely the e-bike. It opens up a whole
new market, targeting people with no previous
‘bicycle-culture’, and competes with
established means of transportation, such as
mobilettes, scooters and even cars.
We find this area very exciting, as there are
so many things still to be done – we see
phenomenal development opportunity. For
example, the market currently seems to be
segmented according to price, not taking into
consideration the practise type. Engineering
requests are mostly very vague with no clear
idea of why, for whom and how the bike will
be used. Today only a few brands, such as
Moustache, have grasped the possibilities, but
in a few years the market will surely be abound
with different types of e-bikes, tailor-made for
different occasions: commuting, utilitarian,
mountain bikes, urban bikes. Already, 40 per
cent of our turnover stems from this segment
and we expect it to increase over time.
Where do you see bike design heading in
the future? New materials? Lighter frames? Our motto is ‘The right material in the right
place’. In other words, we are not unconditional
fans of carbon fibre. For World Cup racing it’s
perfect, but your average weekend mountain
biker may not be best served by the vulnerable
carbon fibre frames. Also, it’s not very
‘democratic’ as it increases the consumer price,
nor is it easy to recycle. Look at an airplane – it
is made up of all kinds of different materials to
form an optimal whole. So we are all for usage
of steel, aluminium, titan, carbon fibre – each
material has its place and function.
Any final thoughts on the future of bicycle
design and manufacture?
We’d like to see a bike manufactured locally –
close to the European user. The region we live
in – Midi-Pyrenees in the South of France – is
the home to many important companies in the
aeronautics industry, and we are actively working
with some of the local contract manufacturers
to develop an industrial tool that can
manufacture bicycle frames. The competency is
there, it is just a question of time.
antidote-solutions.com/en
BIKEBIZ AUGUST 57
SHOW NEWS: SPECIALIZED CONCEPT STORE, TREK, MADISON, CHICKEN CYCLE-KIT BACK AT THIS YEAR’S SHOW
JOIN US AT
Meet Lucy Garner 2011 Junior World Road Race Champion
on the Pinarello stand
THE UK’S #1
CYCLING EXHIBITION
NEW FOR 2012: TOUR RIDE SPORTIVE • SUPER CRIT ON SATURDAY • MTB PUMP TRACK
BMX ‘SHOP BATTLE’ • E-BIKE VILLAGE • MEDALLISTS/VIP LOUNGE
REGISTER
NOW ATENTRY
CYCLESHOW.CO.UK/BB
REGISTER FOR
FREE* TRADE
NOW CYCLESHOW.CO.UK/BB
*£13 on the door
58 BIKEBIZ AUGUST
BIKEBIZ.COM
PEOPLE AND RECRUITMENT
Send your recruitment news to
[email protected]
FSA USA MD steps down after a decade
Matt VanEnkevort thanks Claudio Marra and partners worldwide Moore marketing for Forme
FSA After near ten years at the helm, Matt
VanEnkevort has stepped down as managing
director of Full Speed Ahead USA.
VanEnkevort said: “It is with much emotion
that I am leaving FSA. The last ten years have
gone by very quickly, and I’ve enjoyed every
minute of the time spent working with all of
our customers, partners and fellow
employees. It’s been an amazing learning
experience at FSA USA. We’ve grown
tremendously as a company, and as a brand.
The company has gone from a small staff to
about 20 employees in the US, and recently
we transitioned into a new 26,000 square
foot Mukilteo location.”
NEMESIS ACTIVE In response to an ever
growing client list, Nemesis Active has
increased its sales squad. Now three peoplestrong, retailers in the North of England,
North Wales and Derbyshire can contact
Jayson Rees-Hughes on 07717 663311.
For those with stores in Southern England,
Wales, South London and Gloucestershire,
BIKEBIZ.COM
your point of contact is now Andrew Butler,
available on 07756 260852.
Finally, Kevin Burton is to cater for those in
Eastern England, East Midlands, North London
and Lincolnshire. Burton can be reached on
07809 764983.
West Midlands and national accounts
remain covered by Roger Cook, available on
07738 455875.
Tony Rose
Rebecca Moore
KONA BIKES Kona has appointed Scott
Belshaw to look after trade sales in the North
of England and Scotland, starting this month.
Scott brings a wealth of experience with
him, having sold bicycles to the UK dealer
network for over ten years.
Belshaw said: “I’ve just returned from the
European head office (in Geneva) and have
seen a selection of the new bikes. The range
looks very strong for 2013 and we’ve got some
exciting news for dealers this coming season.”
To arrange an appointment or contact
Belshaw, call on 07715 67740, or email
[email protected].
POLARIS Citing further expansion, Polaris
has announced the appointment of Tony Rose.
With over a decade of experience working
for Zyro, Rose will be the firm’s new Southern
sales representative.
With several key projects on the horizon set
to continue the clothing label’s expansion,
Rose’s experience and field knowledge will be
essential, the firm said.
Rose is now on the road booking
appointments. If you are interested in opening
an account, or booking a presentation call him
on 07817 911735.
MOORE LARGE Moore Large has
appointed Rebecca Moore as assistant brand
manager for Forme, headed up by designer and
creator Adam Biggs.
Biggs told BikeBiz: “Rebecca has just finished
University studying marketing and business
management, and with nearly six years of
industry experience I am looking forward to
working in partnership with Rebecca to
continue the rapid development of the brand.”
AUGUST BIKEBIZ 59
RETAIL ONLY
The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products
RETAIL
COMMENT
I’VE READ a number of articles this month on the subject of
marketing to non-enthusiasts. On the face of it, the bicycle
industry seems to be wary of reaching out beyond the
comfort zone of enthusiasts.
At a retail level and with minimal spend to be had on
placing adverts, banking one-time customer’s details on clever
EPoS and utilising social media platforms may seem like the
only way to progress. However, as many will have found, both
require perseverance to gain any ground.
If retail and the wider industry doesn’t make further
progress in luring in the masses to two wheel travel, my
conclusion has to be that the consumers will continue to
browse within their comfort zone – which means one thing,
shopping convenience. Most large towns now have retail parks,
often found on the main artery roads into town.
“I’d like to hear from the trade on how
you entice non-bike-savvy types to
take up two wheel travel...”
If you follow the antics of BikeBiz’s Mystery Shopper, you’ll
have seen by now occasional reports of chains challenging the
notion that personal, or in fact qualified and competent
service, is exclusive to the specialist independents.
Just this month, the review of Go Outdoors, an outsider... in
the bike business, suggested on many levels that, with the
right staff and equipment in store, sales to a non-savvy, but
curious shopper can be as simple as listening to the customer,
being polite and sounding like you know what you’re talking
about. I suspect that when we eventually stumble across the
expanding Decathlon network that the reputation the firm has
in mainland Europe may prove dangerous, not only to small
stores, but perhaps even to the likes of Halfords.
To put it into context, if I were to suddenly develop an
interest in fishing, for example, convenience would place me
back in Go Outdoors, simply because I’ve no idea where my
local independent is found. I’d probably check Amazon too, but
that’s another kettle of fish altogether.
Before I have a stab at a solution, I’d be interested to hear
from the trade on the best methods to entice non cyclists in
store, so don’t be shy, get in touch.
The DIY approach and one which I know to work in other
professions, is the old fashioned leaflet drop. With no shortage
of bikes sat in sheds waiting for a sunny day rush on the
nation’s workshops, perhaps it’s time to beat the Jet Stream’s
journey back north and get those customers flowing in evenly,
as opposed to a mad rush as the mercury rises.
It wasn’t so long ago that Raleigh ran national newspaper
advertising promoting its 100-plus Cyclelife stores. Perhaps
other large labels could consider supporting their dealer
network in this way?
[email protected]
IN THIS MONTH’S ISSUE
DEALER PROFILE: BEN HAYWARD 62
One of Cambridge’s longest serving cycle retailer has hit a
century in the business. We interview the current owner.
MOUNTAIN BIKING
71
The off-road market is undergoing a bit of a wheel size
renaissance. BikeBiz features a handful of new goods on 71.
NEW PRODUCTS
74
BikeBiz rounds up the month’s latest product releases, both
new to market and due for delivery shortly.
DEALER PROFILE
Ben Haywards
Rolling through the decades
Location: 69 Trumpington Street, Cambridge
Telephone: 01223 352294
Web: www.benhaywardcycles.co.uk
Email: [email protected]
Ben Haywards is one of just a few cycle stores now in the century club. Combine that with the fact that
the store, to this day, stands in strong stead despite massive local competition and you’ve got to
conclude they’re doing something right. Mark Sutton finds out more from current owner Rob Turner…
What’s the secret to your longevity?
Good customer service, which can only be
achieved with the right product mix and
experienced loyal staff.
Looking back, what’s presented the greatest
challenge to the business? Pressure from the internet. We are very much a
local shop, trying to offer relevant cycling
equipment at a fair price for our market. The
diversity of equipment now available online,
reviewed by the world and his wife, seems to look
more attractive than our offer, and of course
there is always a bargain out there somewhere.
Any stories from the vaults worth sharing?
The impact of the Moulton bicycle on Cambridge
in the 60’s. The style, engineering and break from
traditional design really appealed to the
Cambridge market, resulting in a boom in interest
and sales. The great and the good all seemed to
ride a Moulton. The enduring image I have is of a
chap in tweeds, his bike piled high with boxes
riding back and forth, puffing at his pipe. He was
moving house on his Moulton Deluxe, took all
day, but mission accomplished by twilight.
To the present day, what does an independent
have to do to turn profit and retain custom?
Concentrate on fairly unique services we can
offer – bike fitting, shoebeds, cleat fitting, cycle
62 BIKEBIZ AUGUST
servicing, mobile mechanics, education, but at the
same time stay fresh on the retail side.
You’ve an offsite and out of town workshop –
is this a growing part of your trade?
Cambridge has expensive parking and much
congestion, this was starting to impact on footfall
and limit growth. We are fortunate to have a
large cycle commuter clientele, so it’s important
to keep a city centre presence, even though high
rents make larger premises impossible.
An out of town shop became imperative. With
free parking, larger display, workshop and storage
areas, easy access to test riding routes and more
time, we could offer something different to our
main shop. In these times of austerity, we have
seen more growth in our rural location.
Do anything special to celebrate the big 100?
A Rollapaluza party, a really great celebration,
based at an open day with lots of competitions,
offers, archives and a barbeque. The Fold a
Brompton competition was very popular, while a
display of a Golden Sunbeam sold to the Mayor of
Cambridge in 1912 and an Moulton Safari bike
from the ‘60s proved a point of interest.
Describe the typical Cambridge customer:
We’ve a large utility cycling population in
Cambridge and the daily commuter makes up the
majority of our customers. Students are obviously
“Continued
growth of the
cycling network
certainly gives
confidence to
newcomer
cyclists...”
Rob Turner, MD,
Ben Haywards
a large part of our city centre business. Getting
around the Uni is near impossible without a bike.
There’s also a growing leisure and exercise trade.
To what extent has improved cycling
infrastructure in Cambridge helped business?
Continued growth of the cycle network certainly
gives confidence to new cycle users. Interestingly,
a new guided bus route in from the north of
Cambridge has had greatest success in also
offering a safe bike route in from outlying villages.
You’ve some strong competition locally – how
have you retained and built custom as rivals
have popped up?
Our phone book lists over 30 bike shops with
Cambridge numbers, so our business does have to
stand up to strong local independent
competition, as well as from the multiples.
Trying to keep an individual character and the
trust of our customers is vital. A strong web
presence is also crucial – many customers shop
online, or research on the web pre-purchase.
We remain adamant that bikes should not be
sold in a box. Any rider needs the support of a
local expert to give advice, assemble, customise
and service their machine. A particular bugbear is
bikes from insurance companies; rarely do
customers seem to get an appropriate bike, one
that is properly serviced, or any type of a good
deal – shame on them.
BIKEBIZ.COM
LIGHTS AND REFLECTIVE CLOTHING
Dazzlingly brilliant
Cyclists looking to stay safe want to be seen. Jonathon Harker spots some high visibility gear and
cycle lighting currently available to dealers…
Buffera
2pure
NITERIDER’S 2012 range is on average 20
per cent smaller than previous model
years, but all lights have had a power
increase. The flagship is the Pro 3600
(£599.99) which pumps out 3,600
lumens. Last year's favourites, the
MiNewt series, have been re-worked and
are now known as the Lumina range, now
more attractive, with a new and
improved bracket and lumen outputs
have been increased too (350 lumens –
£89.99, 500 lumens – £99.99 and 650
lumens – £114.99. The Mako 200 USB
(£39.99) is commuter aimed and a
completely USB rechargeable with a 200
lumen cree LED output and highly visible
red side lighting. NiteRider has also
added a brand new taillight to its range –
the Solas 2 Watt USB (£39.99). It is also
fully USB re-chargeable and emits an
incredibly powerful 2 Watt LED which is
visible even in daylight.
[email protected]
BUFF’S CYCLE gloves series features
reflective detailing. Retailing at £28.90,
the hard wearing gloves are at home
on the MTB trail and road alike, with
neoprene wrist for comfort and
reflective piping. Likewise the Ray
cycling slim-fit jersey also boasts
reflective elements. Originally designed
for Buff sponsored athletes, it is
designed for intense physical activity
and extreme wear day-in, day-out,
retailing at £86.45.
Buff’s Mixer tri short provides
padding for cycling and sitting in
plastic boats while adventure racing,
yet due to its shape will remain
discreet for the run. Thanks to its
reflective, bonded seams adventures
can be taken into the night too.
Hitting the £63.40 price point, flat lock
seams mean its free from chafing.
01707 852244
Extra
THE NEWEST addition to
Topeak’s Redlite family is the Mega,
using one high-flux Piranha LED and
four super bright LEDs providing
five Lumens, making it 20x brighter
than a standard tail light. Redlite Mega
has a 280° visible light pattern, up
to one mile. Two AAA batteries provide
a maximum run time of 100 hrs. The
Mega hits the £24.99 price point.
Elsewhere, the intriguing Fibreflare
safety light (pictured right) uses the
latest super-bright fibreoptic technology in a flexible tube
with multiple attachment options. The
versatile design means the product can
be mounted on seatposts,
chainstays, bags or clothing. It
includes steady and blinking
functions in the
fully omni-directional
bike light.
Available in
multiple
colours, the
‘shorty’ versions
retail at £27.99.
Find out more
about Extra’s full light
ranges from the distributor
directly on
01933 672170
Fisher
SMART’S 2012/2013 range – with has
everything from a 4 Lux to 35 Lux
offering includes the new
‘black/black’ Lunar 25 Lux light set –
a black cased front light and
matching black cased rear. The new
set’s front light has up to 12, 20 or
40 hours run time in high, low or
flashing modes respectively,
meanwhile the rear runs for up to 50
or 100 hours in constant or flashing
NEC, Birmingham
27th September (Trade Only) 28th - 30th
September (Open to the public)2012.
64 BIKEBIZ AUGUST
modes. Visible from up to one mile
with a single half Watt LED and two
further LEDS, the rear – like the front
– has been built to withstand
extreme weather conditions.
The Taiwanese-made range
benefits from a brand new 3,000
square metre factory opened in
Taiwan in March 2012. Find out more
from Fisher Outdoor Leisure directly.
01727 798 345
Join us at the UK’s #1 Cycling Exhibition
To register for your FREE trade pass go to...
www.cycleshow.co.uk/BB
BIKEBIZ.COM
LIGHTS AND REFLECTIVE CLOTHING
Greyville
Hope
XLC OFFERS a range of
front and rear bicycle
lights, including the
Deimos 3 Watt front
light, featuring
aluminium housing in
Matt titanium finish and
handlebar bracket. The
light has an ultra-bright
white ‘mega power’ 3W
spotlight LED and splash
water protection.
Flashing-mode lasts 60
hours, steady 30 and
high-power around 20
hours. Retail price is £39.95.
Also in the range is the Phobos light,
available in three models; 1 Watt, 3 LED
or 5 LED ranging from £24.95 – £35.95.
The 0.5 Watt, 2 LED rear safety light
comes in a compact design and fastens
to seatposts with diameters of 2532mm and includes a rubber insert for
THE VISION range of cycle light
systems from Hope Technology has
been updated for winter 2012/13. The
R4 LED lamp now offers increased
burn times of up to 50 hours from a
single charge when powered with the
5200mAh (Epic) li-on battery pack,
which now comes as standard. The
higher capacity battery pack also
means that the burn time in max
power has increased to 2.5 hours.
The AA battery-powered 1 LED
lamp has been redeveloped to push
the lumen output up by 30 per cent
from the existing model. There is also
now an option to buy the lamp as a
kit with everything needed to get up
and running, which includes a charger
batteries. Battery life from the
included cells ranges from three hours
in max power to over 30 hours in low.
The District rear lamp has also seen
a few changes with the lamp now
a safe and secure grip (£9.95).
For rear cycle carrier racks there is an
XLC ultra-bright 3 LED rear light
designed specifically to the racks. It also
has a large integrated reflector for extra
security and retails for £8.95. Call
01543 251328 for more info or email:
[email protected]
using high efficiency LEDs from
Osram. The new LEDs have extended
battery life to up to 200 hours in the
new lower power mode when used
with the lightweight and compact
2600mAH Li-Ion battery pack. The
max power level now runs for 15
hours at 100 lumens – a 20 per cent
increase in light output and 30 per
cent increase in battery life.
01282 851200
Raleigh
NRG4
NRG4-distributed Showerspass apparel
orginates in Portland, Oregon – known
for its dry summers and wet winters.
Featuring visibility colouring and
reflective panels, the range’s core market
is commuters and racers and everyday
cycle enthusiasts. Find out more about
the apparel brand on the number below.
0870 240 4219
RALEIGH’S wide range of lights
promises to offer something for a
broad range of customers. New
models include the RX480, offering
(you guessed it) 480 lumen output,
powered by a li-ion battery, USB
chargeable and featuring a collimator
lens to maximise output. The Evolve
(LAA752) is packed with two super
bright 0.5 Watt LEDs and three angled
LEDS, providing a wide arc of visibility.
Featuring a quick release bracket and
belt clip mounts, the Evolve can be
fitted horizontal or vertical. The
Meteor uses a powerful CREE XPG LED,
providing 210 lumen output which is
filtered through a high precision
optical lens. Flashing and constant
Ison
i-ride
THE EVERGREEN Skully Lights are
superbright LED lights that fit virtually
anywhere on a bike. The skull design
has two ultra wide-angle LEDS as eyes
(spooky) which provide 20,000 mcd
brightness and are visible up to 600
metres.
Available in many colours the
lightweight soft body withstands
knocks and the elements. All the various
colour skullys are available as front
specific options with white LEDs and
rear-specific with red LEDs.
The Skully’s have two functions,
Flash or Steady, and are powered by
two CR2032 watch batteries, providing
up to 100 hours of battery life. Pitched
as being particularly ideal for riders who
GEMINI’S XERA LED 800 Lumen 2-cell
retails at £129.99 and sports a 16°
beam angle. With four modes (high,
medium, low, flash) the run time
ranges from two hours to eight. The
hardy and waterproof light features
hard Anodized T6 aluminium and LED
overheat protection. Mode sequence
and brightness can be adjusted onthe-fly a button touch. The Olympia
1700 4-cell is a touch more expensive
at £189, but offers more than double
the lumens. The beam angle is wider
too (19°).
On the reflective clothing side,
Northwave’s Wind Pro Vest hits the
£39.99 price point, featuring mesh
inserts in the under arm region,
don't really want bulky lights – like
BMXers, RRP is a mere £10.99.
01353 662662
modes and a low battery indicator are
incuded, as is a full charge cut off
system and heat sink cooling.
Elsewhere, Comet’s front and rear
lights provide 100 lumen for the front
and 35 for the rear, both powered by
li-ion batteries and a two hour USEB
charge time. Both the front and read
lights feature all-important side
visibility. 0800 096 9060
internal wind coating and is packable
on the rear pocket. Meanwhile the Agu
Secco Pro Jacket is based on those of
the professional Rabobank team and
retails at £99.99. Find out more
directly from i-ride.
01444 243000
>>>
BIKEBIZ.COM
BIKEBIZ AUGUST 65
LIGHTS AND REFLECTIVE CLOTHING
>>>
Madison
MADISON CLOTHING boasts a full
range of reflective gear, from traditional
Sam Browne Belts to full Hi Viz
vests. The Hi Viz vest conforms to
EN471 safety standards and comes
available in three sizes, ideal for kids
(£14.99).
On the lighting side, Madison
offers Electron’s 2012/12 line-up,
which has two new all-inone units. The Terra 3
boasts 800 lumens
for £149.99,
and the Terra
Mini puts
out 160
lumens for
£69.99.
The firm
also brings Light
& Motion to the
trade. The new line-up is
brighter, lighter and now cheaper – and
bolstered by a new all-in-one range, the
Taz 1200, and 800. Both offer 180degree visibility, with independently
controlled side lighting. Also new to the
range is the Vis 180 Mini, a rechargeable 20 lumen rear light based
on the already successful ‘bigger
brother’, Vis 180 (£39.99).
01908 326000
Moore Large
KNOG’S RECENTLY launched Blinder
has four super-bright LEDs pumping
out 80 Lumens of front light and 44Lumens of rear light. Its optic focuses
the beam and directs the light, making
the Blinder brighter and visible over
800 metres. Five modes are available,
running for up to 50-hours in ecoflash mode.
Capping off this 35g light, 100 per
cent waterproof package, is an inbuilt
USB recharging system hooked up to a
lithium polymer battery with a charge
time of five-hours. Blinders retail at
£34.99 and come in various designs.
Moore Large also offers a range of
Sigma lights, including high-powered
off-road lights, road/commuting lights
and rear LED’s (from £8.99 - £219.99).
Elsewhere, One23’s Intense Bright is
a 1 watt, hi-power, front LED offering
tool-free fitting, three beam modes
and a quick release bracket.
The ‘Extra Bright’ rear light is visible
up to 1,000m and the ‘Mega Bright’, 3
watt, rechargeable, hi-power light
gives out 170 lumens.
The One23 lighting range retails
from between £10.49 to £114.99.
Other ML-distributed brands include
Torch, Proviz (see elsewhere in this
article) and ETC.
[email protected]
Oxford
Products
THE ULTRATORCH one Watt rear LED
is visible from 1,500m, features
waterproof construction and retails at
£14.99. Right across the Ultratorch
range, Oxford has enhanced packaging
in two consistent sizes. Ultra bright
LEDs have been incorporated across
the line-up – not least with bestseller
Ultra Torch 9, now featuring nine ultra
bright LEDs. All lighting products are
water resistant and include batteries
and mounting brackets.
For reflective rider wear, popular
Bright Top Active is suitable for
everything from horse riding to
cycling. It is made of Reflexite material
(so it passes the BSEN1150: 1990
standard) and for 2012 has protective
flaps to stop the zip coming into
contact with the skin or paintwork.
01993 862300
Respro
THE NEW Vegas Hump uses high viz LED
tech to boost cyclist visibility. As the
latest addition to the Respro Hump
backpack cover range, the Vegas features
two bars of four LED lights powered by
3xAA batteries. It offers three modes:
continuous light, a slow flash and a Vegas
style flashy mode – all while keeping the
backpack contents dry.
LED technology coupled with the 3M
silver reflective strips (bouncing back car
headlight beams) keep riders using the
Vegas easy-to-see from both the back
and sides.
Three eye-catching designs are
available and batteries last 90 hours on
flashing mode. The new Vegas Hump also
features an upgraded strapping system
for attaching onto a rucksack, elasticated
Polaris
THE RBS (Really Bright Stuff)
Range includes a lightweight
jacket and a gilet, both
designed to fit a back pocket
or back pack. They fit easily
over other kit and are
covered in high quality
reflective taping to
make sure riders can be
seen from all directions. This
year Polaris also introduced the RBS
Hoolie, a fluorescent yellow version of
one of its best selling winter gloves.
Also in the Really Bright Stuff range
is a reflective pack cover in three
striking colour options and reflective
slap straps to keep trousers out of the
chain. Next up, the Quantum jacket a
66 BIKEBIZ AUGUST
edges to grip the backpack and a mesh
pocket to easily access items. RRP is
£45.99. Find out more at
www.myhump.com or contact distributor
Madison.
01908 326000
fully waterproof jacket constructed
from Polaris’ Hydrovent material.
It is covered in reflective print
and comes in orange, yellow or
even black.
Finally, the Pulse is the topend road jacket. Incredibly
waterproof and breathable, it
is constructed from a 4-way
stretch version of the
Hydrovent material, hugging
the body and keeping the
weather at bay. The Pulse comes with
subtle ‘stealth reflective’ and this helps
to keep a sleek aesthetic during the day
but lights up like a Christmas tree as
soon as it is hit by direct light, says
Polaris.
Head to www.polaris-bikewear.co.uk
for more info or call the number belo
01246 29 11 00 (option 1)
Proviz
DUE OUT September, Proviz’s
Nightrider is out in time for the
autumn/winter months. The range of
jackets (fluro yellow, pink and black),
rucksacks (large and small), vest and
rucksack covers will all be compatible
with the brand new ‘Triviz’ lighting
system. The removable system is
shaped in Proviz’s familiar warning
triangle and is sold separately. The
Triviz is attached using velcro and
emits a sharp, eye-catching electric
blue light that keeps cyclists highly
visible to all other road-users, it has a
USB rechargeable battery pack and
comes supplied with the USB cord. The
Nightrider range and Triviz lighting
system have been developed to give
greater flexibility, Proviz says, and
retailers can now stock multiple
products compatible with the one
lighting system. The range is
distributed by Moore Large.
www.proviz.co.uk
BIKEBIZ.COM
LIGHTS AND REFLECTIVE CLOTHING
Silva
Spiro
THE NEW range of lights
officially launch in the
autumn, but have already had
an outing – the Silva and
Singletrack at Mountain
Mayhem in June. The Singletrack (1030
Lumens) is pitched as rugged
and uncompromising,
providing those
aforementioned 1030 lumens
as well as long-lasting
battery. It uses Silva’s unique Intelligent
Light System – which creates a
‘triangle’ of light which is wider at the
bottom, helping the rider see more
while minimising light ‘bounce’ from
higher objects like leaves, whether
mounted on a helmet or handlebar.
Available now, it retails at £299.00.
The Velo (110 Lumens) is Silva’s new
offering for road and commuters. The
waterproof light can cope with rain,
SPIRO’S DASH Training Shirt is
available for a number of outdoors
activities, not least cycling, with RRPs
ranging from £14.50 to £15.50. The
breathable and lightweight garments
feature Cool-Dry performance fabric
with added moisture fast wicking
control to keep skin cool. Contour fit
panels with reflective piping provide
added visibility.
Spiro’s Micro-Lite Team Jacket (£28)
is water repellent, wind resistant,
breathable, lightweight and quick
drying. Again made from Cool-Dry
fabric, UV protection is also offered by
the jacket.
The range also features the Sprint
Training Shorts (£20). These soft, nonrestrictive, four-way Z-Tech stretch
shorts guarantee maximum freedom
of movement. The lightweight,
breathable, quick drying fabric gives
optimal muscle support and when
snow and everything in between, while
the new and improved Intelligent Light
System keeps riders visible, as well as
the road ahead without weighing
cyclists down. The compact unit runs
on standard AAA batteries and can also
work as a red rear light in emergencies
(£49.99). Find out about the rest of the
range via [email protected] or the
number below:
01506 406277
worn as a layer garment, a good
warmth factor. Reflective logo's and
piping guarantee extra visibility at
night. Sizes 10-16 for ladies, S-XL for
men.
www.spiroactivewear.com
Visijax
Upgrade
LEZYNE HAS overhauled its three models
and added four additional models, with
prices ranging from £12.99 to £199.99
and now with the addition of two rear
lights and ‘fully loaded’ options on the
higher end lights. The line-up boasts new
MOR optics; intelligent power and charge
indicator; logical mode sequence; side
visibility; constant current control;
daytime flash mode; race mode plus CNC
aluminium construction, micro USB
charging and high levels of water
resistance. The Femto Drive LED – Front
(15Lm), Rear (7Lm) come as a pair for
£21.99 (F £12.99, £12.99 R). It uses a
high-grade optical lens that serves as a
push-to-click button. Four flash and one
solid mode are included.
The Micro Drive LED – Front (150Lm),
Rear (70 Lm) come as a pair for £69.99
(£39.99 F, £39.99 R). The light attaches
to a wide range of handlebar diameters
via a snap-fit Composite Matrix mount,
secured with a multi-position universal
silicon strap for tool-free installation.
Super Drive XL (500 Lm), meanwhile,
comes at £114.99 fully loaded or £99.99
as a single. 01403 711611
INNOVATIVE CYCLE jacket Visijax has
been launched by British company Li
& Co. With RoSPA research indicating
that turning in front of fast moving
vehicles as one of the most dangerous
times for a cyclist, Visijax has a
potential solution in its ‘Intelligent
Motion-Activated Signalling System’
(iMASS) which is ‘implanted’ in the
Visijax jacket. The device detects
movement so when a cyclist raises
their arm to indicate, an amber
flashing signal automatically comes
on. The signal remains on for around
five seconds after a cyclist has put
down their arm to allow sufficient
time for them to turn. 23 integrated
high intensity LED lights are arranged
Windwave
Zyro
BBB’S NEW high power Strike light
comes with an internal battery pack
available in two versions, ideal for riding
on road and trails, powered by an
internal battery pack. This lightweight
and compact USB rechargeable
headlight is available in two versions:
Strike 300 (BLS-71) with 300 Lumen
XP-G CREE LED or the Strike 500 (BLS72) with 500 Lumen XM-L CREE LED. It
has five burning modes: Super beam,
high beam, standard beam (BLS-71 14
hours burning time, BLS-72 8 hours
burning time), low beam and flash
beam, switched via a rubber waterresistant switch which also acts as a
power indicator. The 300 retails at
£74.95 while the 500 hits £99.95.
CATEYE’S NANO Shot Plus (600
Lumens) retails at £99.99, with a small
form twin LED head light delivering a
highly usable beam pattern. There’s
plenty of new product in CatEye’s Omni
light range too – the Omni 5 front
(£16.99) with five LEDs and 180 degree
visibility, while the Omni 3 front hits
£12.99. The Omni rears (5 – £16.99, 3 –
£12.99) boast 360 degree visibility.
Lupine’s Piko TL Max (£350) sees the
head unit and battery assembled
together, cutting out loose wires. Fitted
with 2 Cree XM LEDs – offering 750
lumens, the run time is two hrs on max.
Altura’s Night Vision collection covers
ever-wider price points. The Night Vision
Evo jacket has taken over as the best
BIKEBIZ.COM
Meanwhile
BBB’s awardwinning
HighPower has been redesigned and
updated into a HighPower 2.0 in 2013.
This small lightweight (85g) headlight
has four modes. Switching between
them can be done with the rubber
water-resistant switch. The Highpower
2.0 can be extended with the
HighPower 2.0 and ExtensionCable to
use as double headlight set.
023 9250 5320
in clusters (white for the front and red
for the rear). The lights on the back of
the jacket are positioned in a
backpack-friendly area so cyclists can
be seen clearly from behind. The
system is powered by three AAAs, with
a life of 200 hours – a ‘one-touch’
button in the front activates all lights
and the iMASS system. The jacket itself
is rainproof, breathable and sports a
high vis luminous colour.
www.visijax.com
seller in the range, while performance
items have gathered pace too. AW12
sees the introduction of a new version of
the popular Night Vision windproof, SRP
£69.99, featuring lighter, stretchier
fabrics. There are also gloves, overshoes,
headwear and now even socks to ensure
you are covered head to toe.
01845 521700
BIKEBIZ AUGUST 67
2012
AUGUST 29 –
SEPTEMBER 1
DEMO DAY
AUGUST 28
FRIEDRICHSHAFEN, GERMANY
BOOSTING
BIKE
BUSINESS
WWW.EUROBIKE-SHOW.COM
Centur y Ridd ess
G raa n F o n d o
Cycloo sport R a cing
S P O R T I V E
*Bike shown is a custom DI-2 disc compatible, painted model available custom
Thhe Sportiive is a beautifull frame based aroound ouur staanddard roadd geoometry,, witth thee addition of a slightly talller headtube and longer wheelbase for comfort on longer rides.
dss withh a 25
5c tyre the Sporttive is the perfecct mile munncher or indestructible winter bike
With clearancee for muudguaards
3al-2.5v cold-worked titanium tubeset engineered for performance and durability
Hand made in Chattenooga Tennessee
£1299.99
Custom
MOUNTAIN BIKES
Man of the mountain?
With the revelation that some shops are now ordering more 29ers than they are
26-inch bikes, the MTB market is in for a shake up. Mark Sutton talks to the
distributors specialising in off-road gear about their hot new product…
Avocet Sports
AVOCET’S CLEVER online ‘find a bike’
calculator says that the distributor has
118 different pure-bred mountain bikes
in its catalogue, from brands such as
Whistle, Coyote and Reflex.
Coyote’s catalogue is one of many to
embrace the popularity of the 29er,
bringing four models to market, spanning
£399 to £649. There are also a collection
of six 26-inch bikes beginning at just
£209 and topping out at £425.
One of the new 29ers is the Turnpike,
a 27-speed gents model, retailing at
£499. Specced with Suntour XCT
suspension forks, complete with lockout
and 100mm travel, as well as a Truvativ
triple chainset, the bike is built robust
where it matters and it comes with Tioga
tyres and Shimano mechanical discs,
to boot.
For further information or to become
a stockist call sales on
0161 727 8508
CSG UK
Hotlines
AS LAST year’s BikeBiz
Awards Bike
Distributor of the
year – and with big
name brands such as
Cannondale, GT and
Charge within its
portfolio – you can be
sure CSG UK has
plenty to offer the
dealer specialising in
off-road bikes.
A long term
favourite, the GT
Zasker, is now
available as a 29er. GT
has been fine tuning
and fettling the design
for the past 20 years.
Already ridden to great success in the
National Cross Country Series by GT
Racing UK, the Zaskar 9r Carbon uses a
carbon layup process called FOC Ultra,
which eliminates some of the resin
needed during the moulding, saving
weight while retaining strength. The
signature Triple Triangle design
increases lateral and bottom bracket
THE NEW 2013 Lapierre XR 29 full
suspension range is now in stock at
Hotlines. The label’s long anticipated foray
in to 29er full suspension has been overseen
by none other than 10X World Champion
Nicolas Vouilloz and has been receiving rave
reviews from the UK media. There are three
models in the XR range, all with full carbon
frames and 100mm travel. The XR 529 at £2,699 gets a Rockshox
Reba RL, Shimano XT and Formula RX
brakes. The XR 729, at £3,499, comes
equipped with a Rockshox Sid RLT fork,
SRAM X0 and Easton EA70 wheels.
Topping the line is the XR Team weighing
9.9Kg and built with Fox Float 32 Kashima,
SRAM XX, Formula R1 brakes and Easton EA
90 wheels. The XR will retail at £5,399.
0131 319 1444
stiffness for razor sharp acceleration
and maximum pedalling efficiency.
With the launch of the all-new
Trigger, Cannondale completes its
family of ‘OverMountain’ bikes in what
can be described as a “Jekyll light”
package. An exclusive partnership with
Fox sees the revolutionary DYAD RT2
rear shock now easily switchable from
120mm to 70mm, perfect for riding in
the UK.
Cannondale engineers have worked
extensively on the new Lefty platform
for 2013, making it fully waterproof
and with what they say are the best
service intervals of any fork on the
market.
01202 732288
>>>
NEC, Birmingham
27th September (Trade Only) 28th - 30th
September (Open to the public)2012.
BIKEBIZ.COM
Join us at the UK’s #1 Cycling Exhibition
To register for your FREE trade pass go to...
www.cycleshow.co.uk/BB
BIKEBIZ AUGUST 71
MOUNTAIN BIKES
>>>
Extra
INTENSE HAS fully committed to the
29er market, producing a stunning
carbon bike from the word go – the
brand’s first hard tail 29er.
Designed for the cross country rider
that appreciates quality, the Hard Eddie
is super light, weighing in at a tad over
1kg, or 2lb 7oz, and it has the ride
quality that Intense’ Carbon Fiber is so
well known for.
Hard Eddie comes with 135mm,
142mm and single speed dropout
options. Sticking to the successful
Tiger Cycles
TIGER CYCLES has launched a new Alloy
framed version of its popular Incline MTB
range, featuring square to round profile
6061 tubing, together with 21-speed
EF51 Shimano gears and loads of other
features all for a retail of £199. This price
point bridges the gap between the entrylevel Steel Incline range, which is fully
Shimano-equipped at £119, or specced
with front Suspension at £129. At the
higher-end of Tiger’s catalogue you’ll find
formula used in the creation of the
popular Carbine and Carbine SL, the
manufacturer used the design skills of
Jeff Steber, and the engineering skills of
SEED Engineering to create the frame.
The frame is to be available in two
colours, a shade dubbed ‘Naked red’,
and just plain Naked. Intense offers a
matching rigid 100mm carbon fork too.
The angles that define the ride are 70
degree for the head tube and 72-degree
seat angle. The PF30 and integrated
headset offers a great platform for a
light rigid frame.
01933 672 170
the label’s Atom Explorer mountain bikes
with retail prices from £299 to £599.
On the spare parts front, Tiger
launched a range of basic parts and
accessories in July last year and it has
been such a great success that they have
now doubled the number of stock lines
to offer more top quality components
and accessories, offering some of the
lowest retail prices on the market.
Full details are available from Tiger
Cycles Europe, contactable on
01683 220837.
Chicken
Cyclekit
WHILE NOT a supplier of complete
mountain bikes, Chicken Cyclekit has a
number of brands producing some top
kit for the market, from Vittoria sister
company Geax and its high TPI offroad tyres, through Selle Italia’s MTB
saddles and KMC chains.
Suppliers of saddles since 1897, the
Italian saddle giant Selle Italia is
renowned for its light-weight saddles,
the SLR XC is no exception. Weighing
in at 170-grams the SLR XC range has
been specifically designed to suit offroad use, the Lorica cover is antiabrasion and water resistant, with
Kevlar corners to help further protect
it from scuffs. The 30 per cent carbon
composite shell and Vanox rails help to
make a very strong XC saddle that
won’t weigh a bike down.
The KMC Vivid range of chains
covers both nine and ten-speed set
ups (including all 10X MTB) in black,
blue and red. The outer plates are
finished in highly polished nickel and
the inner plates and pins are coloured
with an extremely durable Nano Polish
colour coating.
www.chickenb2b.co.uk
Bionicon
MANY WILL be familiar with Bionicon
either through January’s Core Bike
show, or via its C.Guide, a Eurobike
award-winning chain retention system.
Highly flexible, the system uses a
series of hinges and pivot points to
allow the chain all the freedom it
would otherwise enjoy to move, yet all
the while enclosed in a low-friction
housing designed to ensure the chain
does not derail.
It is universal in its fitting too, using
zip ties on the chain stay to remain in
place and with a two piece design
meaning you’ll not need to break the
chain to install.
At 19 grams, it’s light too and
compatible with both dual and triple
chainring set ups.
The unit retails for £35, comes in six
colours and is available from Bionicon
direct, who are contactable on
07966 102963
>>>
72 BIKEBIZ AUGUST
BIKEBIZ.COM
MOUNTAIN BIKES
Upgrade Bikes
WINNING PLAUDITS from all over the
industry and with a chance of going
some way in this year’s BikeBiz Awards,
Kinesis and its Maxlight XC3 is aimed at
the rider with a budget that still seeks a
bike of enough quality to withstand the
rigours of UK terrain and weather.
Available as a complete bike for
£1,179, or as a frame for £299.99, the
bike revolves around Easton Ultralight
Taperwall alloy main tubes and Kinesis
“superlight” stays, tailored into a very
UK-friendly geometry. Should your
customer want the complete bike,
they’ll take home a SRAM X5 spec, with
Tektro Draco2 hydraulic discs and an Xfusion Enix RL 120mm fork. An upgrade
is available up front in the form of Xfusion’s Velvet RL2 fork.
Pivot is another label exclusive
to Upgrade in the UK and one
which again has a strong
following. A flagship of this
catalogue is the Mach 5.7
carbon, which when built with
XTR and a WTB and Sunrace
finishing kit will retail at
£5,499. A frame and
shock package will
cost £2,099 at
retail.
01403 711 611
Madison
AS WE go to print with this edition,
you may well have just seen a new
line of hardtail Genesis 29ers to be
debuted at Madison’s mid-year iceBike,
including High Latitude and Mantle big
wheelers.
Freshly into stock after some brief
factory delays is the Saracen Ariel 141,
retailing at £1,899, with 140mm rear
travel and specced with Deore.
With custom butted tubing, housing
a Saracen ‘signature Tuned Ride Link’
keeping things supple in the saddle,
this bike is capable of eating up the
toughest terrain the woodland and
mountains have to offer. Schwalbe
Nobby Nic/Rocket Ron tyres and a
WTB Rocket saddle add an edge of
customisation to a bike sporting a
solid Rock Shox Sector R Coil 140 fork
and Fox RP23 BV XV shock.
0208 385 3385
Moore Large
Ison
Distribution
ISON’S BRANDS are notoriously
functional, with the likes of Civia, surly
and Salsa carried by the Cambridge
firm, retailers will find a variety of
workhorses for the customer who seeks
something a little bit different.
Named after the town of Spearfish,
South Dakota, home to the Ridge Riders
Mountain Bike Club, the Dakota 5-O
race, and hundreds of miles of
singletrack trails, Salsa’s Spearfish 3 is
an ultra-endurance racing and riding
machine, perfect for 100-milers, 24hour races, and all-day singletrack
sessions. Aimed at pedaling and
BIKEBIZ.COM
suspension efficiency, Spearfish offers
stable, balanced handling that really
shines toward the end of a long race or
ride, when the rider is most tired. The
frame is made from EV6 aluminum and
uses Salsa’s pivot-minimising
suspension design to keep the rear end
tight and tracking well. By removing the
rear pivot, the chassis weight is
reduced, as are complexity and
maintenance issues. A medium frame
weighs approximately 5.31 pounds and
has received rave reviews from press in
the US and UK alike.
This £2,099 bike build comes
complete with Rock Shox's Recon Gold
100mm travel fork, BB30 FSA Comet
chainset, X7 and X5 gears, Avid brakes
and Schwalbe tyres.
01353 662662
DERBY DISTRIBUTOR Moore Large
has one of the more extensive
catalogues when it comes to
mountain bikes, components and
accessories. With the likes of entrylevel label Barracuda, medium to
high-end bikes from Forme, Haro’s
mountain bike catalogue and plenty
more, Moore Large can deck out your
shop floor and cater for all kinds of
customers.
Some great new Kenda MTB tyres
have landed in the UK. The Happy
Medium is a universal design for all
types of riding and racing, with a fast
rolling centre and aggressive outside
edge for cornering assurance.
The Nexcavator is for the rider that
prefers a more open tread pattern,
which will cut into the terrain and
hold the tyre in place as you arc
through a turn.
The H-Factor is the perfect allmountain tyre, aggressive for spirited
riding and sleek enough to be fast.
The retail prices on these new tyres
start from £32.99.
Dedicated to keeping us dry,
Outeredge has introduced new full zip
tights and leg warmers. The full-length
zips make the tights and leg warmers
easy to take on and off, meaning you
don’t need to stretch over, or remove
shoes. This makes them great for prerace Cyclo-cross and MTB. The tights
retail at £35.99 and the leg warmers
retail at £20.99.
01332 274252
BIKEBIZ AUGUST 73
NEW PRODUCTS
Roll up, roll up…
This month BikeBiz discovers an essential garment for
deflecting city fumes, a new way to weave carbon for an
optimal strength-to-weight ratio and much more...
Respro Cinqro face mask
Madison: 0208 385 3385
JOINING THE Respro catalogue this month and
Madison’s catalogue shortly is the Cinqro mask.
Protecting the rider from airborne particles known to
cause breathing difficulties, the unit includes two
optional filters and has upgraded exhalation valve
mouldings that allow heat and water vapour out to
enable easier breathing during strenuous activity. The
mask’s outer cover is constructed from sports
Neoprene with an overlaid metallic skin in four colours
with Limited Edition red, white and blue graphics.
Respro MD and mask inventor Harry Cole
comments: “A vast number of people exercise outside
daily in any city and probably a larger percentage
commute to work by bike. This consistent daily
exposure to urban pollution such as airborne
particulate matter, including black carbon soot
particles, diesel dust, un-burnt fuel vapours or acid
gases is enough to cause breathing difficulties ranging
from an irritating cough to more serious chest
conditions like exercise induced asthma.”
Evoke BMX parts
United Nash Cranks and tyres
Pro TeXtreme disc wheels
Walkers Cycles: 01162 833885
4Down: 01424 433 074
Madison: 0208 385 3385
NEW AND exclusive to Walkers Cycles is pocket
money BMX components brand Evoke. With stock
already at the distributor’s HQ, dealers now have
access to 16 different components, all available in
black, white, blue, red, purple or gold.
Various chromoly handlebar dimensions and
thicknesses are available, with rises as tall as 9.5 and
two width options.
A number of pedals will be on offer for riders on a
budget, including transparent plastic pedals
particularly popular with those customising their
bikes.
You’ll also find pivotal style seat and seat posts,
machined lightweight stems, a half link chain,
tensioners, an aluminium u-brake and a number of
brake pad and grips to choose from, again in a
variety of colours.
DESIGNED TO withstand the punishment of some of
the world’s bravest street riders, United’s new Nash
two-piece crank is Nathan William’s signature model.
United says of the cranks: “The design has been
kept slim, clean and simple to create classic looking
arms without any fancy gimmicks, but it’s what’s on
the inside that counts. By hollowing out the 22mm
spindle as much as possible and creating arms with a
shape to offer greater bend resistance and strength,
we have made a set of cranks Nathan is proud to put
his name to.”
As a final touch, all cranks are supplied with an
installation/removal tool and a small sachet of
grease, which make fitting them a breeze.
SET FOR introduction at Eurobike, Pro will reveal a new
disc wheel boasting a few industry firsts. The TexTreme
wheel uses a unique carbon technology that is new to
cycling. By spreading the carbon fibre yarns into tapes
and arranging them in the woven structure in the
straightest orientation possible, both in and out of the
plane, the fibre properties can be exploited most
effectively for carrying tensile and compressive loads. This
creates an optimal strength-to-weight ratio and is a new
way of working with carbon.
The sub-1kg wheels measure 24mm wide and the
woven Spread Tow structure from the TeXtreme
Technology provides a superior surface smoothness.
Another unique aspect of this wheel is the pressurized
oven used to create a one-piece monocoque
construction, as opposed to two half shells bonded.
The PRO TeXtreme disc wheel will be available within a
complete disc line up on Shimano Ultegra and Dura-Ace
level. The wheel will be assembled with an 11-speed
Dura-Ace hub, but it is 10-speed compatible. A
protective wheel bag and a valve adapter are included.
74 BIKEBIZ AUGUST
BIKEBIZ.COM
NEW PRODUCTS
GET YOUR NEW PRODUCTS FEATURED IN
Send your product details including a hi-res photo and brief description of the product.
Email [email protected]. Or call Mark on +44 (0)1992 535646 for a chat.
Transition Carbon Covert
Surf Sales: 01303 850553
THE 2013 carbon Covert is Transition’s first fullsuspension carbon frame, designed and built from the
ground up and inspired by Italian super cars.
The Covert is the first bike on the market to offer
what Transition call “C.O.C.K. and B.A.L.L.S”
technology (the wags). The ‘Completely Optimized
Carbon Kinetics’ utilized in production of the carbon
structure are an industry first; only available on
Transition Bikes. The ‘Basically Aligned Linear Leverage
System’ suspension works with the shock making the
suspension incredibly easy to tune; once again, only
available on Transition Bikes.
Working in conjunction with the B.A.L.L.S.
suspension system, the 2013 Carbon Covert features a
longer 8.5” x 2.5” custom tuned Fox CTD Adjust rear
shock. The longer shock helps contribute to improved
suspension performance and easier shock setup for
riders of any size. The rear travel has been increased
from 150mm to 160mm further expanding the
performance. For riders looking for ultimate downhill
performance, an optional Fox RC4 coil shock is available.
The B.A.L.L.S. suspension system uses a higher main
pivot placement for improved pedaling performance
with modern 2x10 and 1x10 drivetrain setups.
Elite 29 and AMS 100 SHPC
BBB minitools
Rock Shox Reverb updates
Cube: 01905 798692
Windwave: 02392 505320
Fisher Outdoors: 01727 798345
BIKE MANUFACTURING giant Cube has revealed two
off-road rigs that it's particularly excited about in the
2013 line up.
These are the Elite Super HPC 29 with optimised
carbon construction and AMS 100 HPC Super 29 –
both based around Cube's Agile Ride Geometry. The
bottom bracket height on these 29ers sits at the
same level as 26-inch counterparts, providing a more
planted ride. The special (patent pending) positioning
of the front derailleur delivers performance
advantages and gives more tyre clearance. Also this
offers the possibility to shorten the chainstays for
quicker handling. The derailleur mount position also
means that the seat tube doesn't need to be bent or
offset from the bottom bracket shell, so every frame
size shows the identical seat angle.
Ideal for marathon races, the AMS 100 HPC
weighs in at less than 10 kg, much thanks to all
bearing seats and the linkage plates being made of
full carbon.
HAVING PERFORMED well in magazine tests
worldwide, BBB’s minitool line is now available to
bike dealers.
The MicroFold XXL, which scored ‘best in test’ in a
What Mountain Bike magazine analysis, is a rubber
coated aluminium unit that’s both comfortable to
use even under leverage and houses 20 tools. Hex
keys from 2mm to 8mm are carried, among other
common Torx and t25 wrenches. You’ll also find a
chain tool, tyre levers, spoke wrenches and much
more – incredible value for a sub £20 multitool.
BBB also has a smaller unit dubbed the MaxiFold
L, again sporting an aluminium case. 14 functions
nearly cover all small repairs likely to occur during
rides. A dual sided hex key bolt prevents the tool
from separating when being used.
ROCK SHOX’S popular on-the-fly adjustable seat
post the Reverb is now available in a new 34.9mm
diameter, as well as a Stealth 150mm travel model.
Further to these two additions, there are now
accessories to fine-tune your Reverb.
The latter of the two routes the hose internally
through the frame by featuring a hose exit point
from the bottom of the post.
The Reverb remote can be mounted on the
handlebar as a stand-alone piece using the
MatchMaker X (MMX) spacer or in line with SRAM
shifters and Avid brakes by removing the spacer.
To fine-tune your post, the Enduro Collar is a
simple bolt-on accessory that provides an adjustable
bottom-out point, allowing users to tune in as much,
or as little, travel as they want – compatible with all
Reverb models.
BIKEBIZ.COM
BIKEBIZ AUGUST 75
LETTERS
Mail to:
Saxon House, 6A St. Andrew Street,
Hertford, Hertfordshire SG14 1JA
SPONSORED BY
Email:
Jonathon.Harker@
intentmedia.co.uk
STAR LETTER
BikeBiz is keen to publish your opinions, whether they’re from
letters, emails or via BikeBiz.com...
BSOs: Change the law
Bikes in boxes should be given a full PDI and follow up,
but can a law enforcing those that set bikes up are
trained make BSOs safer? asks one BikeBiz reader…
Dear BikeBiz
As a small IBD, we’re growing increasing
alarmed at the quality of some bikes we see
come into the shop – mainly those that are
sold by High Street catalogue stores and
supermarkets.
In many cases the bikes barely meet
standards, but what causes greater alarm is
that they are sold in boxes.
I would not sell any bike without a full predelivery inspection and follow up. How can
anyone get away without doing something as
basic as that?
It should be made part of law that everyone
has trained staff to at least Cytech level 1, but
preferably level 2, and that all bike get a predelivery inspection and setup.
If that happened then there would be less
poor quality bikes on the streets and maybe us
IDBs might get fair prices for what we’ll sell.
But more importantly that that, it will stop
this disposable bike culture that is occurring
and reduce the number of unsafe, substandard
bikes that are being sold to the un-educated
general public.
I’d like to see a change in the law. I feel very
strongly about this matter and would like to
hear the trade’s thoughts on the problem.
Could we collectively push for a change to
legislation to prevent bikes from leaving stores
without a detailed and qualified assessment of
its safety for use on the roads?
Robert Pollen
Managing Director
Withington Cycles
What’s stopping the
trade pushing for safety
legislation relating to
building bikes?
STAR LETTER
Whether it’s a hand-written, sent-throughthe-post letter, email or a comment made
on the BikeBiz Forum, the best letter of the
month wins a prize from Oxford Products.
This month the lucky winner will receive
a set of the new Oxford “All Year” Layers
THE RANGE INCLUDES MEN’S & WOMEN’S:
Short sleeved
top: £20
Long sleeved
top: £25
Bottoms:
£25
Neck
tube: £9
One-piece
suit: £50
j^[Ykij
e
if[Y_Wb c
_iji
BIKEBIZ.COM
BIKEBIZ AUGUST 77
in association with
The new BikeBiz Bible is out now,
providing the industry with a
must-have guide to the UK’s
retailers, distributors,
manufacturers and related
businesses.
If you’d like to find out more,
contact Carly Bailey on
01992 535647 or email
[email protected]
The BikeBiz Bible is now
available online.
Visit www.bikebiz.com
2PURE
46c Bavelaw Road
Balerno, Edinburgh. EH14 7AE
Tel: 0844 811 2001
www.2pure.co.uk
2X2
Unit 6, Hall End Business Park
Dordon,
Tamworth, Staffs. B78 1SX
Tel: 01827 331099
www.2x2worldwide.com
FAT SPANNER
Tel: 07966 401165
Web: www.fatspannerworld.com
BM7 DISPLAYS
Unit 7, Metro Centre,
Toutley Road
Wokingham,
Berkshire. RG41 1QW
Tel: 0118 977 2814
www.bm7displays.com
BUA SPORTS LTD
Sandyford Office Centre
17 Corrig Road,
Sandyford,
Dublin 18. ROI.
Tel: +353 8799 78859
www.buasports.com
BUFFERA LTD
Cranborne House,
Cranbourne Road,
Potters Bar,
Herts. EN6 3JN
Tel: 01707 852244
www.buffera.co.uk
C3 PRODUCTS LTD
Tel: 0754 564 2931
www.c3products.com
CARRADICE OF NELSON LTD
Westmoreland Works
St. Mary's Street,
Nelson
Lancashire, BB9 7BA
Tel: 01282 615886
www.carradice.co.uk
THE ESSENTIAL GUIDE TO RETAILERS, SUPPLIERS AND SERVICES WITHIN THE CYCLE TRADE
CHICKEN, RJ & SONS LTD
Unit B2, Cherrycourt Way
Leighton Buzzard,
Bedfordshire. LU7 4UH
Tel: 01525 381347
www.chickenb2b.co.uk
CHOCOLATE DISTRIBUTION LTD
2 Flint Cottages
Oxford Road,
Stokenchurch
Bucks, HP14 3SX
Tel: 0871 231 9966
www.chocolatedistribution.com
CAMBRIAN TYRES/CONTINENTAL
North Parade,
Aberystwyth
Ceredigion. SY23 2JR
Tel: 01970 626777
www.conti-tyres.co.uk
For additional copies please contact
[email protected]
CYBERTILL LTD
2 Dovecote Court
Stanley Grange, Ormskirk Road
Knowsley,
Merseyside. L34 4AR
Tel: 0800 030 4432
www.cybertill.co.uk
CYCLING SPORTS GROUP
Vantage Way,
The Fulcrum
Poole, Dorset.
BH12 4NU
Tel: 01202 732288
www.cyclingsportsgroup.co.uk
CUSTOM SPORTS CLOTHING
Tel: 07580 495881
www.customsportsclothing.com
DAWES CYCLES LTD
35 Tameside Drive,
Castle Bromwich,
Birmingham. B35 7AG
Tel: 0121 748 8050
Web: www.dawescycles.com
www.dirty-bikes.com
www.barrosabikes.com
EUROBIKE LTD
9 Portico Road
Littleover, Derby.
DE23 3NJ
Tel: 01332 774796
www.eurobike.uk.com
FALCON CYCLES LTD
Bridge Street
Brigg, Lincs.
DN20 8PB
Tel: 01652 656000
www.falconcycles.co.uk
FISHER OUTDOOR LEISURE LTD
8/9 Brick Knoll Park
Ashley Road,
St Albans,
Herts. AL1 5UG
Tel: 01727 798345
www.fisheroutdoor.co.uk
GREEN OIL UK LTD
Green Oil House
12 Rolvenden Gardens
Bromley,
Kent. BR1 2TN
Tel: 020 8313 9074
www.green-oil.net
HIGH FIVE LTD
Unit 4 Ash Court,
Forest Business Park
Bardon,
Leicestershire. LE67 1UD
Tel: 01530 835873
www.highfive.co.uk
HOTLINES EUROPE LTD
Unit 17 The Loan
Viewforthbank Industrial Estate
South Queensferry.
EH30 9SD
Tel: 0131 319 1444
www.hotlines-uk.com and www.hotlines-europe.com
HYKEHAM WHOLESALE LTD
7 Earlsfield Close,
Lincoln.
LN6 3RT
Tel: 01522 801550
www.hykehamwholesale.co.uk
I-RIDE.CO.UK
7-8B Mid Sussex Business Park
Ditchling Common Industrial Estate
Folders Lane East,
Ditchling, Sussex. BN6 8SE
Tel: 01444 243000
www.i-ride.co.uk
Specialist | Cycle | Distribution
DISTRIBUTION
AND WHOLESALE
E-COMMERCE
AND EPOS
ISKUTE LIMITED
Tel: 01803 752225
www.gritscooters.co.uk
JOHN JORDAN LIMITED
Unit 3 Toll Bar Estate
SEDBERGH
Cumbria. LA10 5HA
Tel: 01539 751125
www.buzzrack.co.uk
www.bike-cases.co.uk
JUNGLE PRODUCTS LTD
Unit 3, The Cedar New York Mills,
Summerbridge. HG3 4LA
Tel: 01423 780088
www.jungleproducts.co.uk
www.santacruzbikes.co.uk
KOOL STOP EUROPE
Kool-Stop Europe bv,
Kostverloren 21
NL 9684 TB Finsterwolde
The Netherlands
Tel: +31 597 522 944
www.koolstop.eu
MAVIC SAS
Amer Sports UK,
Theta Building, Lyon Way, Frimley,
Surrey. GU16 7ER
Tel: 01276 404870
www.mavic.com
MIKE DIXON IMPORTS LIMITED
Unit 4 Wellington Point, Amy Johnson
Way, Blackpool Business Park,
Blackpool. FY4 2RG
Tel: 01253 343090
www.mikedixonimports.co.uk
MOJO SUSPENSION HOODOO LTD
2 Rbf Business Centre
Pontymister Industrial Estate
Risca, Newport. NP11 6NP
Tel: 01633 615815
www.mojo.co.uk
EVENT
ORGANISERS
MEDIA AND
PUBLISHING
MARKETING,
PR AND
CONSULTANCY
POWACYCLE
Akhter House,
Perry Road, Harlow,
Essex. CM18 7PN
Tel: 01279 821243
www.powacycle.co.uk
PUNCTURE PROOF TYRES
Unit 1, Barons Court Gardens,
Bromsgrove. B61 9ET
Tel: 0844 800 6493
www.puncture-proof-tyres.co.uk
RAM-MOUNT UK LTD
Unit 5, The Lion Cente,
Hanworth Trading Estate,
Hampton Road West
Feltham. TW13 6DS
Tel: 020 8894 1234
www.ram-mount.co.uk
RED CLOUD MC
2 Merlin Drive, Sandy,
Bedfordshire. SG19 2UN
Tel: 01767 692831
www.redcloudmc.com
REECE CYCLES PLC
100 Alcester Street,
Birmingham. B12 0QB
Tel: 0121 622 0180
www.reececycles.co.uk
RUBENA
Bike Tyrestore (Sole UK Trade Distributor)
Tyburn Trading Estate, Ashold Farm Road
Erdington. Birmingham. B24 9QG
Tel: 0800 281 413
www.worldofbiketyres.com
SADDLEBACK LTD
Unit 10, Easter Court
Woodward Avenue
Yate, Bristol. BS37 5YS
Tel: 01454 285285
www.saddleback.co.uk
MOORE LARGE & CO LTD
Sinfin Lane Industrial Estate
Sinfin Lane, Derby. DE24 9GL
Tel: 01332 274252
www.moorelarge.co.uk
SCHWALBE UK LTD
Schwalbe Centre
Hortonwood 30, Telford,
Shropshire. TF1 7ET
Tel: 01952 602680
www.schwalbe.co.uk
NEMESIS GB LTD
17 Great Western Business Park
McKenzie Way, Tolladine Road
Worcester. WR4 9GN
Tel: 08707 775530
www.nemesisgb.com
SEVENTIES LTD
Unit 1, 25 Moorhurst Road
St Leonards on Sea,
East Sussex. TN38 9NB
Tel: 0845 310 3670
www.seventies.co.uk
PALIGAP LTD
Unit 2 Danbury House
Great Western Park Armstrong Way,
Yate, Bristol. BS37 5NG
Tel: 01454 313116
www.paligapltd.co.uk
SILVERFISH UK LTD
Unit 3C and 3B Woodacre Court
Saltash Parkway Industrial Estate
Burraton Road, Saltash,
Cornwall. PL12 6LY
Tel: 01752 843882
www.silverfish-uk.com
PARKLIFE (HAVANT) LTD
Unit 5, Butterick Building
New Lane, Havant. P09 2ND
Tel: 02392 475895
www.parklifeparts.com
PELICAN PR
No.1 Holly House,
Mill Street,
Uppermill,
Oldham OL3 6LZ
Tel: 01457 820807
www.pelicanpr.co.uk
SONIC CYCLES
PO Box 39804,
London. W11 4WQ
Tel: 020 7243 2848
www.soniccycles.co.uk/b2b
STORMFRONT TECHNOLOGIES LTD
Unit 1B,
The Newton Centre
Thorverton Road,
Exeter. EX2 8GN
Tel: 0800 612 1044
www.stormfront.co.uk
MANUFACTURER,
STANDALONE
BRANDS
RETAILERS,
WORKSHOP
AND MAIL ORDER
SERVICES
AND TRAINING
SURF SALES LTD
Point Break
North Road,
Shorncliffe, Folkestone
Kent. CT20 3UH
Tel: 01303 850553
www.surf-sales.com
THE CYCLE DIVISION
Unit 27,
Gatehouse Enterprise Centre
Albert Street, Lockwood,
Huddersfield,
West Yorkshire. HD1 3QD
Tel: 0845 050 8500
www.thecycledivision.com
THE CYCLE SHOW
Upper Street Events Limited
58 White Lion Street
Islington, London. N1 9PP
Tel: 020 7288 6733
020 7288 6010
www.cycleshow.co.uk
UPGRADE
PO Box 688
Horsham, West Sussex.
RH13 8XQ
Tel: 01403 711611
www.upgradebikes.co.uk
USE LTD
(ULTIMATE SPORTS ENGINEERING)
Unit 6,
Hampers Common Industrial Estate
Petworth,
West Sussex. GU28 9NR
Tel: 01798 344477
www.use1.com
www.exposurelights.com
VELORBIS LTD
Peter Bangs Vej 53
DK 2000 Frederiksberg,
Denmark
Tel: +453 111 0030
www.velorbis.com
WALKERS CYCLE COMPONENTS LTD
22 Holywell Road
Leicester.
LE2 8SG
Tel: 0116 283 3885
www.walkerscycles.co.uk
WILDOO LTD
39 Barton Road
Water Eaton Industrial Park
Bletchley.
MK2 3HW
Tel: 01908 374555
www.wildoo.co.uk
ZIPVIT LIMITED
7-8B Mid Sussex Business Park
Ditchling Common Industrial Estate
Folders Lane East,
Ditchling,
Sussex. BN6 8SE
Tel: 06 283 3885
www.zipvit.co.uk
ZYRO LTD
Thirsk Industrial Park
York Road, Thirsk.
North Yorkshire,
YO7 3BX
Tel: 01845 521 700
www.zyro.co.uk
ORGANISATIONS
COMPANY PROFILE AND EVENTS
UPCOMING EVENTS
SPOTLIGHT
COMPANY PROFILE
DMR BIKES
RORY HITCHENS
AND OLLY
WILKINS
Tel: +44 (0) 1403 711 611
Email: [email protected]
W: www.dmrbikes.com
EUROBIKE 2012
August 29th to September 1st
Friedrichshafen, Germany
www.eurobike-show.de
August 2012
October 2012
ISPO BIKE 2012
Thursday Aug 16th-19th
Messe Munchen, Munich
www.ispo.com/bike
BIKE BRNO
Thursday October 4th to
Sunday 7th
Brno, Czech Republic
www.bike-brno.cz
EUROBIKE DEMO DAY 2012
Tuesday Aug 28th
Friedrichshafen, Germany
www.eurobike-show.de
EUROBIKE 2012
Saturday Aug 29th to Sept 1st
Friedrichshafen, Germany
www.eurobike-show.de
September 2012
INTERBIKE DEMO DAY
Monday Sept 17th
Las Vegas, USA
www.interbike.com
INTERBIKE 2012
Wednesday Sept 19th to 21st
Las Vegas, USA
www.interbike.com
CYCLE SHOW 2012
Thursday Sept 27th to 30th
NEC, Birmingham
www.cycleshow.co.uk
BIKE MOTION BENELUX
Friday October 12th to
Sunday 14th
Utrecht, Netherlands
www.bikemotionbenelux.nl
November 2012
GADGET SHOW LIVE XMAS
Friday November 30th to 2nd
December
ExCel, London
www.gadgetshowlive.net
January 2013
THE LONDON BIKE SHOW
Thursday January 17th to 20th
ExCel, London
www.thelondonbikeshow.
co.uk
CORE BIKE
Dates TBC
Whittlebury Hall, Northants
www.corebike.co.uk
For more cycle trade dates: www.bikebiz.com/events
THE BIBLE
IS BACK!
80 BIKEBIZ AUGUST
DMR is rumoured to have some very
fresh goods to launch at Eurobike –
can you let us in on what these are?
Yep, lots going on and DMR is going to
have a bumper crop for dealers to get
stuck into for 2013.
We’ll not release product names and
details just yet, but the new DMR web
site will be up before Eurobike. All the
new stuff will be on show there, then
in the UK at Cycle NEC toward the end
of September.
Key new lines include an entry level
pump track bike, making DMR more
accessible to a wider audience. There’s
a new mid-price point dirt jump frame
to sit below the world renowned 898
frame. Further to that, we’ve a revised
Bolt frame, designed for bigger riders
landing soon. To top it all off, there’s a
host of accessory revisions.
Tell us about your increased
participation and sponsorship in
pump track events:
We love pump tracks. They are
springing up all over the place and
often have council backing or funding.
Pump tracks are a great way to
increase skill and have a bunch of fun
with mates. We want to promote that
and raise attention via the race series.
Last year was the first DMR Pump
Track Challenge series promoted by
Chris Roberts and Naked Racing. That
series is to run at both the Cycle Show
in September and the London Bike
Show in January will have indoor events
on the Shoretrax wooden pump track.
With a new bike launch in this
category, DMR is putting it’s bit into
the sport as always.
Is the Vault pedal standing up to the
legendary v8/v12 pedal in popularity?
Vault’s success has been runaway since
the start, it’s winning awards all over,
including Dirt 100 inclusion. The v8 and
v12 are both still big sellers, as Vaults
are expensive by comparison and in the
case of dirt jumpers like Sam Reynolds,
the small platform of the v12 is far
better suited.
Among many famous riders on
Vaults are Richard Cunynghame in the
Gravity Enduro scene and in downhill,
Brendan Fairclough and our own
Bernard Kerr.
You’ve a new employee on DMR –
tell us about him:
Olly Wilkins has been a member of the
DMR Dirt Jump team for nine years
now – that’s a lot of scuffed knees. But
Olly is also a talented graphic designer
and has a very good head for what is
needed on the bikes he rides.
Upgrade is growing at a rate of
knots and the DMR brand needed more
man hours, so we have welcomed Olly
as a full time employee. However, we
are not stopping Olly doing what he
does best, riding a bike with his
recognisable extreme style – this is
part of his job, we love the videos and
social media he creates too.
In the first few weeks at Upgrade he
rode a “wall of death”, was
commissioned by Vital MTB for a video,
has helped on the creation on new
product lines and is closely involved
with the new DMR web site, due to
launch at just before Eurobike.
Olly aside, who else will be
representing the brand this year?
We headline with our dirt jump team
riders: Ray Samson, Jimmy Pratt and
Clinton Johns. These riders all feature
heavily in our ad campaigns this year.
What feedback are dirt riders giving
you at present? What’s trending?
Slacker, wider, lighter, stronger, grippier.
For additional copies please contact:
[email protected]
BIKEBIZ.COM
BIKEBIZ.COM
BIKEBIZ AUGUST 81
BIKEBIZ MARKETPLACE
TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
The BikeBiz Marketplace offers a complete
marketing package of print, online and
editorial visibility, allowing companies the
opportunity to maintain contact with
readers each month without the
associated cost of full display advertising.
THE STANDARD PACKAGE INCLUDES:
A quarter page advert in each issue
Regular editorial coverage in the dedicated column
Company details listed in the online directory
with web link
Its associated online version, has been
designed to offer readers a directory of all
products and services in the bike trade.
Company details listed in the BikeBiz
Marketplace Contacts
Your presence in this section ensures that
your company’s details are easily found,
keeping you one step ahead of your
competitors.
To get your company featured here contact:
Marketplace
Quarter PRataes:
ge
Carly Bailey on 01992 535647 or
[email protected]
£175
(minimum
six months)
MARKETPLACE CONTACTS
B&W International (Cases & Bags)
01539 751125
www.bike-cases.co.uk
WATER BOTTLES
Bob Elliot & Co Ltd
01772 459 887
www.bob-elliot.co.uk
Bottlesport
DMR Bikes
01403 711 611
www.upgradebikes.co.uk
M&J Distributors Ltd
0161 337 9600
www.mjdist.co.uk
Madison
01908 326 000
www.madisonb2b.co.uk
Seventies
0845 310 3670
www.seventies.co.uk
The Cycle Division
BIKE MAINTENANCE
0845 0508 500
www.thecycledivision.com
Weldtite
01652 660 000
www.weldtite.co.uk
Independent
01299 400008
www.independent100.com
Lezyne
01403 711 611
www.upgradebikes.co.uk
Pace cycles Ltd
01751 460599
www.pacecycles.com
0845 602 9267
www.bottlesport.com
01709 511766
www.siwis.co.uk
WEBSITE SERVICES
SiWis Limited
BIKES & ACCESSORIES
COMPONENTS
Pivot Cycles
01403 711 611
www.upgradebikes.co.uk
Reynolds
01403 711 611
www.upgradebikes.co.uk
Sonic Cycles
020 7243 2848
www.soniccycles.co.uk/b2b
Speedfil
1404 711 611
www.upgradebikes.co.uk
USE Ltd
01798 344 477
www.use1.com
0161 724 5222
www.lusso-clothing.co.uk
0845 644 9424
www.evopos.com
0845 603 9254
www.citrus-retail.com
01494 530761
www.adcal-labels.co.uk
01798 344 477
www.exposurelights.com
01444 243 000
www.zipvitsport.com
01282 699 555
www.pendle-bike.co.uk
CLOTHING
Lusso Clothing
DEALER MANAGEMENT SYSTEMS
Evopos
EPOS & ECOMMERCE
Citrus Lime
LABELS
Adcal Labels
LIGHTING
Exposure Lights
NUTRITION
Zipvit
RACKS
Pendle
RESPRAYS & REPAIRS
Argos
0117 972 4730
www.argoscycles.com
Bob Jackson Cycles Ltd
0113 2551144
www.bobjacksoncycles.co.uk
0207 6082577
www.cycle-systems-
TRAINING SERVICES
Cycle Systems Academy
academy.co.uk
82 BIKEBIZ AUGUST
BIKEBIZ.COM
BIKEBIZ | MARKETPLACE
BIKEBIZ.COM
BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKEBIZ AUGUST 83
BIKEBIZ | MARKETPLACE
BIKES & ACCESSORIES
BIKES & ACCESSORIES
BIKE MAINTENANCE
BIKE MAINTENANCE
MAINTENANCE:
WE’VE GOT IT
COVERED
PUNCTURE REPAIR:
WE’VE GOT IT
Workshop quality tools for the home
mechanic – precision engineered by Cyclo
COVERED
• Chain Tools Including wear indicators and rivet extractors
Chain Wear Indicator 07902 Rivex Chain Rivet Extractor 06003
Universal Rivoli Chain Rivet Extractor 06300
• Spanners Workshop quality spanners for all parts of your bike
Single Headed Cone Spanners Available in sizes from 13mm-22mm
15mm Pedal Spanner 06382 Forged 15mm Pedal Spanner 06371
Plus a wide range of Open/Ring, Bottom Bracket and Headset Spanners
• Sprocket Removers With long cushioned handles for ease of use
5,6,7 & 8 Speed 06383 9 & 10 Speed 06385
• Torque Wrench Ensures nuts are tightened correctly
3/8” Drive, 3-25 Nm Torque Wrench 06317
• Multi Tools Folding allen key and screwdriver sets
Multi Tool 06320 Deluxe Multi Tool 06321
• Basic Tools All the essentials that no toolbox should be without –
including pliers, screwdrivers, cable cutters, hammers and files
• Popular Kits All the basics needed for simple puncture repair
Box of 25 01012 Box of 12 01002 Box of 25, printed with dealer’s name and
address 01025
• Cure-C-Cure Automotive quality feather edged patches
Box of 25 01003 Box of 25, printed with dealer’s name and address 01026
Box of 10 Motorcycle Repair Kits 01004 Box of 12 Narrow Profile Repair Kits 01006
Box of 10 Kits with Tools 01007 Box of 10 Kits with Tools and Inflator 01024
• Airtite Kit A quality repair kit at a budget price
Box of 25 01016
• Red Devil Self Seal Patches Strong, reliable patches for quick repairs
Carded Patches 04006 Carded Kit with Tyre Lever 06011 Carded Kit 01021
Dispenser with 25 Kits 01022 Display Jar with 36 Kits 01023 Flat-Fix Kit 01020
• Jetvalve Tyre Inflation System Instant C02 inflation for all valve types
Carded Inflator 07008 Carded C02 Cylinder 07007 Box of 5 C02 Cylinders 07009
BRANDS BY
WE ARE BIKE MAINTENANCE
www.weldtite.co.uk
84 BIKEBIZ AUGUST
The world’s most comprehensive range
of two wheeled puncture repair kits
MADE IN THE UNITED KINGDOM BY
WE ARE BIKE MAINTENANCE
www.weldtite.co.uk
BIKEBIZ.COM
BIKEBIZ | MARKETPLACE
COMPONENTS
COMPONENTS
FEMTO drive
CNC machined aluminum body,
5 modes, replaceable batteries
and a universal mount.
Single £12.99, Pair £21.99.
DEALER
ENQUIRIES
upgradebikes.co.uk
tel: 01403 711 611
COMPONENTS
BIKEBIZ.COM
Loaded POP available
Photo: Serving suggestion
COMPONENTS
BIKEBIZ AUGUST 85
BIKEBIZ | MARKETPLACE
86 BIKEBIZ AUGUST
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
BIKEBIZ.COM
BIKEBIZ | MARKETPLACE
BIKEBIZ.COM
CLOTHING
DEALER MANAGEMENT SYSTEMS
EPOS & ECOMMERCE
LABELS
BIKEBIZ AUGUST 87
BIKEBIZ | MARKETPLACE
88 BIKEBIZ AUGUST
LIGHTING
NUTRITION
RACKS
RESPRAYS & REPAIRS
BIKEBIZ.COM
BIKEBIZ | MARKETPLACE
RESPRAYS & REPAIRS
TRAINING SERVICES
London's first professional cycle mechanic training course.
EAL & City and Guilds Approved centre
Industry Standard QCF qualifications
Apprenticeships & Learner Responsive funded packages
New Level 3 qualification now available
A fully-equipped, professional workshop in Central London
Experienced teachers
Lots of hands-on learning
State of the art training material
Employment opportunities
On-going support and community
Become part of a global growth industry.
Telephone 0207 6082577
Mobile
07786 636771
E-mail
[email protected]
Website
www.cycle-systems-academy.co.uk
in association with:
HAVERING
C O L L E G E
The Cycle Systems Academy is very proud to be sponsored by:
WATER BOTTLES
WEBSITE SERVICES
CUSTOM PRINTED BIKE BOTTLES
WWW.BOTTLESPORT.COM
쎲 Wide choice of sizes from 300ml to 1000ml
쎲 Low minimum orders from 100 pcs!
쎲 Wide choice of bottle & cap colours
쎲 UK manufactured – so quick lead times
For prices, samples and further information
call us on 0845 602 9267, visit our website or
contact us at [email protected]
BIKEBIZ.COM
BIKEBIZ AUGUST 89
OFF TRACK
Let’s get
statistical
How many inner tubes does an IBD sell every year? Is the number
of those cycling at least once a week on the increase? How well did
the good people of Greater Manchester do in the recent Cycle
Challenge? All these questions are answered here, together with
some number crunching from the Government…
£15m
David Gaule,
Retail Consultant & Trainer,
Citrus-Lime
Transport Ministers Norman Baker and Mike Penning pledged £15m,
via the Department for Transport, for local authorities to tackle
dangerous junctions for cyclists.
What bikes do you own? I’ve just finished building a Nukeproof Mega, I have a Genesis
Alpitude and an old Wethepeople Addict. My dream bike is a
Yeti SB-66.
Favourite place to ride?
Lake District, Coed y Brenin, Peak District… too many to name
– I‘m happy most places on my bike.
What’s your background?
I’ve worked in a number of places during education since I
was 14, in both the cycle and outdoor industry. I worked as
part of the sales staff at CIT Camping and then at
Snow+Rock. I then had a stint as a climbing instructor at
Craggy Island. After that I worked again as sales staff
at Cotswold Outdoor, then at Gaynor Sports and then
Biketreks. At University I gained a BA degree in Adventure
Recreation Management and since then worked at Madison as
internal sales advisor, Decathlon as deparment manager and
then at Royles as assistant manager, including working in sales
and customer care.
I’m also in the process of obtaining Mountain Leader
(Summer) Award and also of obtaining British Cycling Level 2
Mountain Bike Leadership Award
Explain your role at Citrus-Lime:
As a ‘non-techie’ at Citrus-Lime, my role is to provide clients
with initial training on their system from a retail perspective;
provide support on retail questions such as “What’s the best
way to process Cyclescheme vouchers through the system
from quotation to remittance?”; and last but certainly not
least, helping our clients achieve the most from our system,
such as generating and mail-merging a list of customers who
haven’t had their bike serviced for six months, so they can be
targeted by email to help drive revenue through the workshop
(an often under-utilised tool) in the quiet winter months.
3p
3p was the rise in fuel duty delayed from
August to January. The delay will cost the
treasury a cool £550m, £535m more than
£15m pledged to boost cyclist safety at
junctions (see above).
How can dealers get in touch?
Via our website at www.citrus-retail.com or by phone on
0845 603 9254.
90 BIKEBIZ AUGUST
BIKEBIZ.COM
OFF TRACK
2%
A paltry two per cent are planning to buy
an electric car in the next five years,
according to a 1,000-strong poll by
specialist car insurance broker Adrian Flux.
OUR BIGGEST TEN STORIES ONLINE IN
JUNE
80,000
The number of those cycling at least
once a week has grown by 80,000
compared with 12 months ago, and
160,000 compared with six months ago
(Source: Sport England).
1. LOCOG cocks up Olympic cycling time trial ticket
www.bikebiz.com/news/read/locog-cocks-up-olympiccycling-time-trial-ticket/013209
2. New products: Spybike, the covert tracker
www.bikebiz.com/news/read/new-products-spybikethe-covert-tracker/013210
3. MTB legends reunite in Alpine resort
www.bikebiz.com/news/read/us-mtb-legends-reunitein-alpine-resort/013225
7
Staff from Manchester workplaces cycled over 170,000 miles for the Transport for
Greater Manchester Cycle Challenge – the equivalent of nearly seven times around
the world.
4. Lance Armstrong accused of anti-doping
violations by USADA
www.bikebiz.com/news/read/lance-armstrongaccused-of-anti-doping-violations-by-usada/013213
5. PressCamp exhibitor uses sorry letter as sales pitch
www.bikebiz.com/news/read/presscamp-exhibitorusing-sorry-letter-as-sales-pitch/013243
6. Shimano reveals 11-speed Dura-Ace group for ‘13
www.bikebiz.com/news/read/shimano-launches-newdura-ace/013164
7. Olympics and Tour de France ad rights clash
www.bikebiz.com/news/read/olympics-and-tour-defrance-advertising-rights-clash/013258
8. Halfords launches its ‘biggest ever’ summer
bicycle sale
www.bikebiz.com/news/read/halfords-launchessummer-bike-sale/013242
2,560
In five y
has sold ears, Revel Ou
tdoor
in e
and we xcess of 2,560 s
ll over 1
b
0,000 in ikes
tubes –
n
over 2,0
er
00 per
year.
BIKEBIZ.COM
2 years
Sport England’s survey (see top) also revealed
that once-a-week cycle participation has
increased for women for the first time in
two years.
9. UK mountain bike Hall of Fame names revealed
www.bikebiz.com/news/read/uk-mountain-bike-hallof-fame-names-revealed/013256
10. Thieves pinch pro-cyclist and road.cc test rigs
www.bikebiz.com/news/read/thieves-pinch-pro-cyclistand-road-cc-test-rigs/013182
BIKEBIZ AUGUST 91
OFF
OFF TRACK
• mccoy back at haro bicycles
Gannicott grabs
‘Top Scottish Rider’
accolade
Velocite tops podium
VELOCITE HAS scored a couple of notable podiums over recent months, not least in Stoke
for the (rainy) end of the 2012 Tour Series. The Velocite Geos was dead centre – with
Matrix Fitness-Prendas taking top team honours as well as individual and sprinters titles for
Annie Simpson. Shortly afterwards, Maxine Filby took her Velocite Flux to her first ever
National podium with a 3rd place at Kirroughtree.
THE INAUGURAL Alpine Bikes ‘Top
Scottish Rider’ trophy has been
awarded to George Gannicott. He
picked up the price at the UCI
Mountain Bike World Cup in June at
Fort William.
Gannicott started the seeding run
in 199th position to impressively
qualify in 40th position for the race.
Sadly mechanical failure meant he was
unable to complete the race, but that
didn’t detract from his top efforts,
according to Alpine Bikes director
Bryan Shedden. He said: “It is great to
recognise a young Scottish rider
whose performance has improved so
much over the 2012 season. We wish
him the best of luck for the future.”
Tiso CEO presented the award to
Gannicot on the day.
Alpine was also Retail Partner for
the event.
Haro’s new signing
is the real McCoy
TWENTY FIVE years after turning pro with the brand, Dennis McCoy has reunited
with Haro Bicycles.
McCoy is the inaugural member of the Haro Legends Team, a newly created
role that includes not just sponsorship, but also an ambassadorial role, helping
Haro shape future projects. McCoy said: “I can’t really put into words how cool it
feels to make it back home.”
Facebook fight!
Team GB has a multitude of cycling talent. But
who need medals?…Facebook Fight!
1. Mark Cavendish
188,954 likes
2. Victoria Pendelton
25,058 likes
3.Chris Hoy
9,783 likes
Likes
92 BIKEBIZ AUGUST
BIKEBIZ.COM
OFF TRACK
Send your pictures to
[email protected]
• kovert heads to sram tech centre • mrs wiggins rides for willow charity
Kovert appearance
at Fisher’s UK SRAM
technical centre
AHEAD OF the Tour Series round in Woking, team Cycle Premier Kovert took
time out from their hectic schedule to visit Fisher Outdoor Leisure’s SRAM
UK Technical Centre. While there, SRAM technicians gave the team’s bikes
the once over. The team itself has been kitted out with Santini Sleek custom
clothing, while the bikes are (you’ll never guess) loaded up with SRAM Force
group sets. The SRAM Technical Centre is a joint venture between SRAM and
Fisher and is contactable on 0843 487 8815.
Where
there’s a
Willow,
there’s a
way
Skyline calls on
London cyclists
THE ROADS leading from London to Paris must be chock full of
cyclists riding for charity, judging by the amount of announcements
BikeBiz gets to hear of, and we wish them all well.
The latest heroes planning to finish underneath the Eiffel Tower
comprise a 100-strong bunch which are riding for charities of their
own choice. There’s more information on how to get involved at
www.londonparisbikeride.co.uk or call 020 7424 5505.
quote
unquote
“WE ARE very concerned
that 2011 saw the first
increase in road fatalities
since 2003, with 1,901
people killed on the
roads. It is shocking that
road accidents are the
main cause of death
amongst young adults
aged 16-24 and that so
many cyclists continue
to be killed or injured.
“The evidence we gathered suggests
the principal factor in improving road
safety is robust political leadership. The
Government’s strategy sets out to
devolve decision making on road safety
CYCLE COMMENTATOR Tony Gibb
got behind the Willow Foundation’s
Willow Bike Challenge in Stevenage
last month. Cath Wiggins (wife of
Bradley) and ToB winner Neil Hoban
also rode on the day. There’s more at
www.willowfoundation.org.uk
Sponsored by the brands of
Moore Large 01332 274252
to local authorities but many
authorities face a shortage of
funding and the loss of many
skilled road safety
personnel.”
Louise Ellman, chair of
the Transport Committee,
launching a report from a
Transport comittee of MPs,
calling on the Government
to implement
#cyclesafe meausres.
"I am a member of the All-Party
Parliamentary Group on Rebalancing the
British Economy, an excellent group that
I recommend to the House. Of all the
evidence that the group has heard,
I have been most struck by that
given by
Brompton
Bicycles, a firm
that sells a
conventional
product but is
successful in large
part because its
manufacturing
processes are at the
cutting edge of technology…”
Lib Dem peer
Baroness Kramer, at the second
reading of the Finance Bill, pays tribute
to Brompton.
“BMXing is really cool.
There's a lot of skill
involved and you need to
be pretty confident. So
the Halfords BMX
Sessions are going to be
a great place for kids to
learn this over the
summer.”
Chart sensation and
musician Tinchy Stryder
gets behind BMX and Halfords’ BMX
Sessions, pitched at fans of the sector,
aged between 9 and 14. The Sessions
begin on August 20th and will feature
free skills workshops, demos and other
assorted BMX activities.
For more on these stories, head to www.BikeBiz.com
BIKEBIZ.COM
BIKEBIZ AUGUST 93
OFF TRACK
SPOKES
There’s no such thing as
a free lunch
Carlton Reid gets his cones adjusted.
Two minutes later, and $14 lighter, he’s
a happy bunny. Why?
LAST MONTH I was in Utah for PressCamp and needed to
get a borrowed Cannondale EVO fettled before a two-day
sportive out in the boondocks. The sportive’s tech support
likely wouldn’t carry a full line of tools, and I needed a
Chris King cone tool. I had been lucky enough to bag the
use of some Enve carbon clinchers, but they wobbled and
I didn’t fancy riding 175 miles on wheels that would only
get wobblier, and certainly didn’t want to damage such
premium bits of kit.
I was travelling with a
Utah resident and he knew
a bike shop which would
probably have the right
tools for the job. We
decided to pay a visit to
Contender of Salt Lake
City. This is a high-end
bike shop, with the best
part of a million dollars of
classy inventory stocked
at any one time (that
was my estimate, and it
was confirmed by the
shop’s owner). Contender
is so high-end the shopbranded road jersey is
made by Assos.
Contender’s mechanics
took the EVO from me and adjusted the cones in a
matter of minutes. The mechanic charged me 14 bucks.
My friend was surprised I was happy to pay this. “But it
only took seconds, it would be no skin off their nose to do
that sort of job for free,” he said.
I was
happy
because the
shop was charging
for the use of specialist
tools and the time of a specialist member of staff.
Now, there’s a lot to be said for doing some jobs as
freebies for the ‘good will’ engendered – a bike purchase
may be made next visit by a customer made happy by
such largesse - but where do you draw the line? Does a
car garage do
these simple jobs
for free in the hope
a car purchase may
come from it?
Absolutely not!
Contender’s till
receipt carried a
menu item for cone
adjustment. A
tightly itemised
EPoS system for the
workshop clearly
pays dividends for
Contender. Time is
money; expertise is
valuable.
Many bike shops
give away what ought
to be charged for. And too many customers expect bike
shops to do “simple” mechanical tasks for free. Some bike
shops – and many customers – need to wake up and
smell the coffee.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648
Executive Editor: Carlton Reid
[email protected]
Production Executive: Kelly Jones
[email protected]
Editor: Jonathon Harker
[email protected]
Managing Editor: Lisa Carter
[email protected]
Deputy Editor: Mark Sutton
[email protected]
Publisher/MD: Stuart Dinsey
[email protected]
Sales Manager: Carly Bailey
[email protected]
Marketing & Circulation: Lindsay Banham
[email protected]
Design: Dan Bennett
[email protected]
Finance Director: Hilary Cole
Editorial
Saxon House,
6A, St. Andrew Street,
Hertford,
Hertfordshire.
SG14 1JA
BikeBiz is mailed FOC to 4,000+ trade
addresses every month
ISSN 1476-1505
LATEST NEWS STRAIGHT TO YOUR MOBILE | BOOKMARK US: MOBILE.BIKEBIZ.COM
94 BIKEBIZ AUGUST
Wondering what the Twitterati have been up
to this month? Look no further...
In team sports a defender
doesn’t complain about not
being the scorer, he does his job, gets
paid his money, and Froome is
cycling’s equivalent.
@LittleSimo
That BP London 2012
commercial makes me want to
shoot myself. Do they think
we're that stupid?
@davearthur
This stage (12) was so boring
my EuroSport feed switched to
snooker in attempt to liven things up
and I didn’t even notice
#TdF12
@NeilRoad
If you’ve: A) got a BMX and B)
got some beer, then you
can join my gang #alienbmxclub
@AlcoholicET
Hmmmm sun is out so I think
it's time to go out riding
the streets of Glasgow.
@danny_macaskill
SUBSCRIPTIONS
UK: £50 Europe: £60 Rest of World: £90
BikeBiz is published 12 times a year by Intent Media – Saxon House,
6a St. Andrew Street, Hertford, Hertfordshire SG14 1JA
Intent Media Subscriptions Department
PO Box 35, Robertsbridge, TN32 5WN
Tel: 01580 883848, Fax: 01580 883849
If you or one of your colleagues would like to
request a subscription to BikeBiz, please email
[email protected] or call 01580 883848.
Please note that this is a controlled circulation title and
subscription criteria will be strictly adhered to.
Intent Media is a
member of the Audit
Bureau of Circulation
and the Periodical
Publishers Association
© Intent Media 2012 No part of this publication may be reproduced in any
form or by any means without prior permission of the copyright owners.
Printed by The Manson Group, AL3 6PZ.
© 2012 SRAM LLC
sram.com Distribution in the UK: Fisher Outdoor Leisure LTD, www.fisheroutdoor.co.uk
SRAM RED - 2012 represents the pinnacle of road racing technology and delivers countless performance
advantages to the professional and enthusiast alike.
Six brand new components - revolutionary front shifting technology without trim, Yaw™ technology fully integrated power meter option - amazing new two-tone finish - totalweight of 1739g, 100g lighter
than SRAM RED 2011 Black Edition.
sram.com
I would rate this course off the scale.
All topics were very well covered
& its entertainment value
exceptional. Brilliant fun!
Colin Carroll
UÊÊÊand City and Ո`ÃÊ««ÀœÛi`ÊVi˜ÌÀi
UÊÊIndustry Standard QCF qualifications
UÊÊ««Ài˜ÌˆViň«ÃÊand i>À˜iÀÊ,i뜘ÈÛi
funded packages
UÊÊ iÜÊiÛiÊÎʵÕ>ˆvˆV>̈œ˜Ênow available
We are very proud to be sponsored by:
Checkout our website at www.cycle-systems-academy.co.uk
or call 0207 608 2577 for a chat about what we can offer you and
to arrange a visit to our state of the art workshop in London, N1.
In association with:
HAVERING
C O L L E G E