View ADEX China 2015 Post Event Report here.

 For Circulation ADEX CHINA 2015 POST EVENT REPORT Organised by: 1 For Circulation Table of Contents 1. INTRODUCTION TO ASIA DIVE EXPO (ADEX) CHINA 2015 ....................................... 3 2. STATISTICS ................................................................................................................................ 5 2.1 VISITORS ............................................................................................................................................................... 5 2.2 EXHIBITORS ......................................................................................................................................................... 7 2.3 FLOOR AREA ........................................................................................................................................................ 9 3. ADEX CHINA 2015 HIGHLIGHTS ......................................................................................... 9 3.1 Day 1 -­‐ Friday, 11 September 2015 ........................................................................................................... 9 3.2 Day 2 -­‐ Saturday, 12 September 2015 ................................................................................................... 13 3.3 Day 3 -­‐ Sunday, 13 September 2015 ...................................................................................................... 16 4. SPEAKERS ................................................................................................................................ 22 5. ADEX CHINA 2015 SPONSORS/PARTNERS ................................................................... 29 6. ADEX CHINA 2015 FLOORPLAN ........................................................................................ 30 7. CONTACT US ............................................................................................................................ 31 2 For Circulation 1. INTRODUCTION TO ASIA DIVE EXPO (ADEX) CHINA 2015 ABOUT ADEX Boasting a history of 20 years, ADEX is the longest running dive show in Asia and is the only event to be endorsed by major organisations in the industry, such as the Diving Equipment & Marketing Association (DEMA), Singapore Tourism Board (STB) and Singapore Underwater Federation (SUF). Organized by Underwater3some Group, ADEX is held annually in Singapore and features speakers, exhibitors and visitors from all around the world, as well as workshops, presentations, demonstrations, dive pools and dive tanks. Earlier in 2015, there was a record-­‐breaking 41,053 total visitors over the three days at ADEX Singapore, of which 57% were locals while the remaining 43% were foreign tourists hailing from 64 different countries. ADEX CHINA 2015 With the succession in Singapore, ADEX expanded to China in 2014 and in 2015, ADEX China was successfully co-­‐organised by Underwater3some and Beijing BeiAo Convention & Exhibition Co., Ltd. Taking place over three days from September 11 to 13, 2015, the dive expo consisted of programmes related to recreational diving, free diving, tekdiving, underwater photography and marine conservation efforts, including presentations by world-­‐renowned photographers focusing on their passions and their work. Together with the sales of diving products, gears, underwater equipment, diving trips etc all under one roof, this attracted both diving enthusiaists and organizations that have businesses in the diving industry from all around the region, having a total of 10,442 visitors over the three days. ABOUT UNDERWATER3SOME uw3some is the platform for divers created by Asian Geographic Magazines Pte Ltd, where divers come to get information about the region’s diving and to share their experiences with other divers. It is also a partnership between the three giants of the dive industry of the Asia-­‐Pacific region: Scuba Diver AUSTRALASIA/OCEAN PLANET, Asian Diver and ADEX. Combined, these three champions of the sea bring over 75 years of scuba diving experience to the table. ABOUT BEIAO CONVENTION & EXHIBITION Beiao Convention & Exhibition was established in 2003. Customer-­‐oriented and pursuit of excellence are the targets of the company since its foundation. Expertise and standardization are the principles they provide service to their accounts. Beiao’s core businesses are to organize conventions, exhibitions and sports events by themselves or for their clients. Their customers mainly come from national organizations, local and international companies and world organizations. 3 For Circulation OFFICIAL PUBLICATION ADEX China official publication, Scuba Diver AUSTRALASIA, is a regionally focussed magazine, staying true to its roots with its editorial exclusively covering Asia-­‐Pacific, with one story from Australia in each and every issue. Scuba Diver AUSTRALASIA specialises in dive travel and marine conservation, and is the official media partner of Divers Alert Network (DAN) Asia-­‐Pacific. Scuba Diver magazine is taking print to the next level. The pages of the magazine now come to life with digital content through the magic of modern technology. Using their smartphones and the ADEX SCAN, readers can unlock multi-­‐media content such as videos, image slideshows, and audio. Scuba Diver is bringing the industry into the 21st Century. ABOUT THE ASIAN DIVER AND SCUBA DIVER CHINESE E-­‐MAGAZINE The world of diving cuts across borders and cultures. Increasingly, Mandarin-­‐speaking divers from China, Hong Kong, Taiwan, Singapore and Malaysia are becoming regular visitors to destinations across Asia-­‐
Pacific and the world. This is a growing market within the dive industry and now is the time to get in on the action by becoming a part of the Asian Diver and Scuba Diver Chinese e-­‐magazine. The e-­‐magazine is a compilation of the most comprehensive content from each issue of Scuba Diver and Asian Diver, and includes an exclusive section for ADEX with the most up-­‐to-­‐date information on the expo. Every issue, the Scuba Diver section also includes one extra article from an Asia-­‐based contributor, showcasing Asia’s abundant talent. Besides attracting a wider range of Mandarin-­‐speaking readers and dive enthusiasts from Asia, uw3some Chinese e-­‐magazine is also raising the bar for dive magazines around the world, bringing stories and images from internationally renowned journalists direct to you. ADEX CHINA SHOWGUIDE (FREE E-­‐VERSION) Annually, there will be a Showguide produced specially for ADEX China. This collector’s edition contains everything you need to know about the event, including featured articles from Scuba Diver Australasia magazine, event information, exhibitors, speaker details, schedules and many more. Get your free e-­‐copy of the ADEX China Showguide on www.adexchina.cn. 4 For Circulation 2. STATISTICS 2.1 VISITORS 2.1.1 Total Visitors Local Visitors 9,172 Foreign Visitors 1,250 Total Visitors 10, 422 Fig 1. Local/Foreign Visitors Day 1 (11 September) 2 (12 September) 3 (13 September) 1,755 3,630 1,495 903 1,869 770 Consumers Trade 10, 422 Total Visitors Fig 2. Trade Visitors 2.1.2 Surveyed Visitors We randomly selected 902 visitors who were present at the exhibition to fill out questionnaires, retrieving their ages, dive certifications, number of dives per year etc. The following results were obtained: Age 600 518 500 400 300 239 200 100 97 42 6 0 < 18 18 -­‐ 24 25 -­‐ 34 Fig 3. Visitors by Age 35 -­‐ 44 > 44 5 For Circulation Dive CertiHications 0% 4% 4% No diving license 5% Open Water Diver 28% Advanced Open Water Diver Rescue Diver Master Scuba Diver 40% 19% Divemaster Others Fig 4. Visitors by their Dive Certifications Total no. of dives/year 20% 17% None 1 -­‐ 2 3 -­‐ 5 10% 31% 22% 6 -­‐ 10 > 10 Fig 5. Visitors’ total number of dives per year 6 For Circulation Objectives (Multiple Choice) 0 100 200 300 400 500 600 700 800 221 Purchasing Looking for collaborations, expanding business networks 121 Get information on dive sites, equipment etc 725 Increase diving/underwater photography knowledge 577 274 Lucky Draw Others 39 Fig 6. Visitors’ objectives for visiting ADEX China 2015 2.2 EXHIBITORS ADEX CHINA 2015 attracted 64 exhibitors from 11 different countries and regions, having a total of 148 booths. Exhibitors' Types Diving Equipment 8% 8% 32% Diving Clubs/Training Institutions Photography/Media 32% Dive Travel/Tourism Board 20% Others Fig 7. Exhibitors’ Types 7 For Circulation Category Manufacturers 13% Brands 13% Brand Agents/Distributors 8% 11% Retailers Producers 4% Dive Clubs 9% 22% Dive Organizations 4% Tourism Boards/Travel Agencies 3% Fig 8. Detailed breakdown of exhibitors’ categories Objective Product sales 6% 4% 14% Promote new products 15% 15% Look for collaborations/
partnerships Enhance Company/Brand's image Gather potential clients 22% 24% Collect information Others Fig 9. Exhibitors’ objective for participating in ADEX China 2015 8 For Circulation 2.3 FLOOR AREA Hall 9 Hall 11 Total 960 sqm 4140 sqm 5100 sqm Fig 10. Floor Area 3. ADEX CHINA 2015 HIGHLIGHTS 3.1 Day 1 -­‐ Friday, 11 September 2015 3.1.1 Opening Ceremony John Thet, Founder of Underwater3some and the Asian Geographic Society, Publisher of Asian Diver & Scuba Diver AUSTRALASIA & Scuba Diver OCEAN PLANET, Executive Director of the Historical Diving Society Asia and the Asia Dive Expo, together with Zhao Wenxi, Vice General Manager of BeiAo Convention & Exhibition Co., Ltd., gave perspective and announced the main highlights and activities of ADEX CHINA 2015. John Thet giving a speech at the Opening Ceremony 9 For Circulation Zhao Wenxi giving a speech at the Opening Ceremony 3.1.1.1 Guest of Honors Gao Qiang, China’s Board Member of Historical Diving Society (HDS) Asia and Laurent Ballesta, the renowned Marine Biologist and research diver, were the Guest of Honours at the Opening Ceremony of ADEX China 2015. They also officiated the Grand Opening of ADEX China 2015 at Beijing Exhibition Centre at 2pm, Friday, 11 September 2015. Guest of Honour Gao Qiang 10 For Circulation Guest of Honour Laurent Ballesta 3.1.1.2 Ribbon Cutting Ceremony 11 For Circulation 3.1.2 Lucky Draw Day 1 at the Beijing Exhibition Centre ended on a high with the ever-­‐delightful lucky draw prizes: Day 1 Lucky Draw Prizes Prize Name Prize Description 1 Maldives 8D7N Dive Package 2 Basic Underwater Photography Course 3 iPhone 5 Waterproof Case 4 Dive Accessories Gift Bag (Includes 14 accessories) 1L Dry Bag x 3 Worth RMB 25,546 Sponsored by Maldives Cruisers Worth RMB 600 Sponsored by King Dive Worth RMB 600 Sponsored by TDI SDI ERDI (Taiwan) Worth RMB 1,980 Sponsored by Fun Dive Total worth RMB 1080 Sponsored by Underwater3some Worth RMB 468 Sponsored by Brinyte 5 6 7 Portable Magnetic LED Diving Flashlight Set (1000 Lumens output, 200m depth underwater) Dive Mask (Model B33 “X”) x 5 8 Dive Mask (Model MK11) x 8 9 Portable WI-­‐FI (Includes 8-­‐days free trial) x 3 10 Proteus Wetsuit Total worth RMB 1,710 Sponsored by V.DIVE Total worth RMB 2,333 Sponsored by IST Total worth RMB 2,397 Sponsored by Skyroam Worth RMB 2,733 Sponsored by Fourth Element 12 For Circulation 3.2 Day 2 -­‐ Saturday, 12 September 2015 3.2.1 ADEX China Mobile APP This year, ADEX China launched a mobile app that contained all the most up-­‐to-­‐date information about the event. It was a huge success with 60% of ADEX China visitors using this newly launched app during the event, we are aiming for 100% visitors’ usage of the app next year. Exhibitors were able to place their deals inside the app and send push notifications to visitors with the iBeacons technology, informing them when they are near their booths. 13 For Circulation 3.2.2 Lucky Draw Day 2 at the Beijing Exhibition Centre ended on a high with the ever-­‐delightful lucky draw prizes: Lucky Draw at Ocean Zone 14 For Circulation Day 2 Lucky Draw Prizes 1 Prize Name 1 week Liveaboard 2 SCR Dive Training Course 3 iPhone 5 Waterproof case 4 Dive Accessories Gift Bag (Includes 14 accessories) 1L Dry Bag x 3 5 6 7 Portable Magnetic LED Diving Flashlight Set (1000 Lumens output, 200m depth underwater) Dive Mask (Model 235 Xtreme) x 7
8 Fins (Model FW1001E) 9 Dive Mask (Model MK11) x 8 10 Portable WI-­‐FI (Includes 8-­‐days free trial) x 4 11 Proteus Wetsuit Prize Description Worth RMB 25,000 Sponsored by Dive Damai Worth RMB 5,000 Sponsored by TDI SDI ERDI (Taiwan) Worth RMB 600 Sponsored by TDI SDI ERDI (Taiwan) Worth RMB 1,980 Sponsored by Fun Dive Total worth RMB 1080 Sponsored by Underwater3some Worth RMB 468 Sponsored by Brinyte Total worth RMB 2,165 Sponsored by V.DIVE Worth RMB 648 Sponsored by V.DIVE Total worth RMB 2,333 Sponsored by IST Total worth RMB 3,196 Sponsored by Skyroam Worth RMB 2,733 Sponsored by Fourth Element 15 For Circulation 3.3 Day 3 -­‐ Sunday, 13 September 2015 The final day of ADEX is usually a day where divers and divers-­‐to-­‐be go berserk with the last minute gear grabs, attending as many talks as possible and doing their final networking and meetings before the year’s leading dive trade show ends. 3.3.1 Live Judging of the 3rd China Underwater Photo/Video Contest The 3rd China Underwater Photo Contest was open to images taken anywhere and with any system, ranging from wide-­‐angle, macro, colour, black and white to videos, looking for pictures with the WOW factor! This event featured world-­‐renowned members of the underwater photography community providing invaluable insights on what they look for in a winning picture. Judges include Aaron Wong, Yorko Summer, William Tan, Wu Li Xin, Laurent Ballesta and Richard Meng. Judges of the 3rd China Underwater Photo Contest 16 For Circulation Winners Category Winning Photo/ Video Name of winner Prize(s) Canon 600D Camera with MIL Waterproof Cover (Model Macro Photography A (Moving Subject) 陈翰旭
NA-­‐600D) Sponsored by 被瞧见了
Macro Photography B (Still Subject) 吴秀玲
帝王虾驾驭着草莓海蛞蝓
Yen-­‐Yi Lee Wide Angle Photography A (Without Subject) Light & Motion 3000 F White Sponsored by 6D5N Stay at Summer Bay Lang Island Resort, Malaysia Sponsored by Blossom 17 For Circulation 6D5N Stay at Summer Bay Lang Wide Angle Photography B (With Subject) 平凡
Island Resort, Malaysia Sponsored by 潜⽔水员与鱼群 3
Yen-­‐yi Lee Large Animals Dusky Dolphin ⾼高源
FIT pro Led650 Sponsored by Semi Underwater ⼣夕阳下的访客
Patima RX130 and Audaxpro Travel BCD Sponsored by 18 For Circulation 8D7N Liveaboard Voucher Sponsored by Underwater Portrait 门图
⽔水下抱膝的少⼥女
Compact Camera 康曦
8D7N Liveaboard Voucher Sponsored by 鱼狼
Underwater Short Video 周杞楠
四王岛历险记
MK25 EVO Regulator and G260 TACTICAL Regulator and AIR 2 Spare Regulator Sponsored by 19 For Circulation Best of Show Yen-­‐Yi Lee 150D Double Flash Sponsored by Thresher Shark 3.3.1 Laurent Ballesta Book Signing There was a huge turnout for Laurent Ballesta’s book signing session on the last day of ADEX China; all his Gombessa books were sold out on the spot! Many ended up having to place their orders after not being able to get their hands on the books. Gombessa: A Meeting with the Coelacanth by Laurent Ballesta tells all about the exciting journey he and his team took more than 120 metres underwater in Sodwana Bay to meet the fish thought to have been extinct for 65 million years. They made history as the first divers to bring back footage of this living legend in its own world. 20 For Circulation 3.3.2 Lucky Draw Day 3 at the Beijing Exhibition Centre ended on a high with the ever-­‐delightful lucky draw prizes: Day 3 Lucky Draw Prizes Prize Name Prize Description 1 Maldives 8D7N Dive Package 2 Basic Underwater Photography Course 3 iPhone 5 Waterproof case 4 5 Dive Accessories Gift Bag (Includes 14 accessories) 1L Dry Bag x 3 6 Dive Mask (Model FS01 V) x 5
7 Fins (Model 1F1001A) 8 Dive Mask (Model No. MK11) x 8 9 Portable WI-­‐FI (Includes 8-­‐days free trial) x 3 Worth RMB 25,546 Sponsored by Maldives Cruiser Worth RMB 600 Sponsored by TDI SDI ERDI (Taiwan) Worth RMB 600 Sponsored by TDI SDI ERDI (Taiwan) Worth RMB 1,980 Sponsored by Fun Dive Total worth RMB 1,080 Sponsored by Underwater3some Total worth RMB 1,650 Sponsored by V.DIVE Worth RMB 648 Sponsored by V.DIVE Total worth RMB 2,333 Sponsored by IST Total worth RMB 2,397 Sponsored by Skyroam Worth RMB 2,733 Sponsored by Fourth Element 10 Proteus Wetsuit 21 For Circulation 4. SPEAKERS FREE DIVE
DADA LI (China)
Dada claims to be an "Avid free diver", she is not only a well-known mermaid and
underwater model, but is also AIDA International Free Diving Instructor and Judge.
In order to enjoy travel in the sea, Dada had to put in tremendous amount of efforts to learn
free diving. Diving under the tutelage of the German national team Richard Wonka and
Belgium five-time world record holder Jean-Pol Francois, she obtained AIDA International
Free Diving Instructor and Judge qualifications in May and June this year.
Topics:
1. My Freediving Journey
2. "Mermaid" is not a Fairytale
3. How to be an Underwater Model
VINCE PAN (Taiwan)
Pan Ying Ji, also known as Vince, resides in Kaohsiung, Taiwan, which is holds one of the
longest history for the diving industry. Back then in 1999, Vince was the president of NAUI
instructor course, together with his partner Alken, introduced SSI Diving Organization and
founded SSI Taiwan. In 2008, he took over and established SSI Greater China Division.
Topics:
1. Falling in love with freedom
2. Free Diving - Self Transcendence Soul
MARINE CONSERVATION
CLEMENT LEE (Malaysia)
President HDS Asia
Industry Pioneer, Icon and distinguished PADI Course Director, Clement Lee has been
appointed as a Tourism Advisor of Malaysia to represent and help promote the diving
industry in Malaysia. Clement became a PADI Instructor in 1985 and in 1991 was one of the
first of two Malaysians to become a PADI Course Director. He then set up the Borneo
Divers Training Institute to begin PADI Professional certifications.
Topic: Simply Sipadan - Before and After
22 For Circulation SHARON KWOK (Hong Kong)
ADEX Ocean Ambassador 2015-16
Born in Hong Kong of a Chinese mother and an American father of German decent who
was one of the founding members of Ocean Park, Sharon began a lifelong love of animals
during her youth when she was able to interact with numerous marine animals.
Sharon then spent many years in San Francisco where she was a student at The Academy
of Arts. She also taught at The Asian Arts Institute of San Francisco and even then, she has
sold her works to raise funds for charitable causes. Her career as an actress began with
beauty pageants with the strong support of her mother.
Topic: Blue Hong Kong
ZHANG XIONG (China)
Xiong Zhang, born in China, is a doctoral candidate, majoring in Zoology in Project
Seahorse, the University of British Columbia. His research interest is to identify areas of
high priority for rare and threatened marine fishes.
Topic: iSeahorse
TEKDIVE
GEORGE ANG DY PAY (Philippines)
George Ang Dy Pay is a TDI Instructor Trainer, Asia's most experienced Advance wreck
Instructor Trainer, and also Philippines Navy diving consultant. As the head instructor
trainer, he personally trained Philippines Navy divers only great depth salvage and rescue
unit team. Having the dive shop business in Subic for nearly a decade, his students come
from all over the world, having over three hundred students in Shanghai alone.
Topics:
1. Safe Diving
2. Fun of Tech Diving along the way
JIN HUI (China)
Jin Hui is the co-founder of Unscuba Diving Club, he is also the sponsor and the in-charge
of GUE China communications. Jin Hui officially started his diving career in 2006,
accumulating more than 1,500 dive experiences to date. In 2009, Jin hui, introduced GUE
Diving in China with Unscuba Diving Club’s partner Cui Wei and became the only 2 GUE
Diving Coaches in China in 2013 and 2014, he is also responsible for GUE’s publicity and
23 For Circulation promotion in China. In the span of one and a half years, China has nearly 200 GUE certified
divers.
Topic: The Journey of GUE Sweden Shipwreck Discovery
JOHN FANG (Taiwan)
John Fang is a doctoral candidate, majoring in Leisure Industry Research and Business
Administration. He is currently the regional manager of Taiwan for TDI / SDI / ERDI, and
also skilled in SCR and CCR, advanced mixed-gas and a cave diving instructor. In Taiwan,
he is the Government Public Safety Diving instructor, responsible for training firefighters in
underwater rescue operations in Taiwan.
Topics:
1. Ambient Pressure Diving
2. A diving course specially designed for the government sector - Public Diving Safety(psd)
SIMON PRIDMORE (United Kingdom)
Simon has been at the sharp end of the scuba diving industry for the last two decades and
has been a speaker at all the Tekdive conferences we have held with the ADEX shows over
the years. In the 1990s, he pioneered mixed-gas deep diving in Asia and ran IANTD
operations in Micronesia through his dive centre on Guam, Professional Sports Divers. He
then moved to the UK to operate the IANTD franchise there and also worked with cutting
edge dive equipment manufacturers VR Technology.
Topic: What Makes a Good Technical Diver?
24 For Circulation UNDERWATER PHOTO/VIDEO SPEAKERS
AARON WONG (Singapore)
Aaron Wong is one of the most published and recognised underwater photographers in
Asia. With over a decade of field experience, Aaron’s images and his trademark lighting
technique have won him international acclaim. He is also the official ADEX Ambassador of
Photography.
Topics:
1. Behind the Scenes. The adventures behind every shot.
2. Lights, Cameras, WATER.COLORS
ALAN LO (Hongkong)
A commercial photographer based in Hong Kong and a scuba diving aficionado, Alan Lo
expresses his passion and curiosity to the underwater world through his multi-faceted
approach to photography originated by his innovative and artistic interpretation of life,
people and nature.
Topics:
1. Underwater Macro
2. Macro Behaviour
CIPTO AJI GUNAWAN (Indonesia)
Cipto, who began his career as professional diver and underwater photographer in 1993
had his first publication in 1996, and since then have had 30 more in various magazines
including the Garuda Magazine, Reader’s Digest, and National Geographic Indonesia, most
of them addressing the issue of marine conservation. He is the first Indonesian to have
received the highest professional credential in the diving industry as a PADI course director
in 1996 and since 2008 have served as the consultant for the Ministry of Tourism and the
Ministry of Foreign Affairs.
Topic: Diving in Indonesia
25 For Circulation EDWARD LAI (China)
Edward is the Chairman of the Hong Kong Mould & Die Council. He had collaborations with
Nokia, Trina, Gillette, Barun etc. After he established Nauticam, Edward personally
experimented on the different brands and cameras with different functions in order to
provide the most ergonomic and most powerful underwater image forming apparatus,
Edward began diving in 1997, he was keen to appreciate the beauty of the ocean and is
committed to the cause of marine conservation.
Topic: Underwater Photography Optical Lens
LAURENT BALLESTA (France)
Born in 1974 in south of France, Laurent Ballesta is a marine biologist and research diver.
He combines his passion for underwater photography with his skills at diving to extreme
depths. With meticulous attention to every detail during his deep diving research expeditions
and unique photographs from the depths of the ocean, Ballesta has gained recognition in
international publications.
Topics:
1. Coelacanth Gombessa 1 Expedition
2. Taking photos in Deep Dives and Low Lights conditions
RAYMOND MAN (Hong Kong)
Raymond Man is a famous ecological documentary filmmaker, producer and underwater
photographer in Hong Kong. He also founded the Professional Underwater Photographers
Association. In 2002, he clinched several titles at the Hong Kong Underwater Photo and
Video Competition including merit, runner-up, the overall champion and the best photo
video award. He is not only skilled in photography, but also has several accomplishments in
Diving technology. He is a PADI Diving Course Director and Founder of the former Haitian
Diving Training Center.
Topic: Amazing Marine Life and Marine Covservation
RICHARD MENG (China)
Richard graduated from Beijing University, and have studied overseas in Japan, the United
States, and worked in the world's leading advertising company for many years. He have
been diving and taking underwater photography for more than 10 years, touring the world's
oceans, and won numerous awards at international underwater photography competitions.
Topic: Intelligent Ocean World
26 For Circulation WILLIAM TAN (Singapore)
William Tan has been fascinated with the sea creatures since childhood. While studying at
the Johns Hopkins University (USA), much of his spare time was spent gazing at the marine
collection of the National Aquarium in Baltimore. William travels extensively throughout the
Pacific region judging underwater photo competitions, and photographing marine life for
tourism organisations, scientific research groups, dive magazines, camera manufacturers,
and resorts.
Topics:
1. I have just bought an underwater compact camera… now what?
2. Extreme Underwater photography
WU LI XIN (China)
Asian Diver Field Editor for China, Wu Li Xin is a tek diver and professional underwater
photographer who has many accolades under his name, such as the Silver award for macro
photography at the 11th World Underwater Photography Championships. Besides being an
avid underwater explorer, Wu is also a contract photographer with Chinese National
Geography, as well as a member of the China Artistic Photography Academy.
Topic: Prying into China's underwater world
YORKO SUMMER (Taiwan)
Yorko Summer is a Taiwanese certified dive instructor and travel journalist who has visited
many countries and exotic islands. Being an underwater photographer, he loves to spend
time taking photographs from the unique and amazing underwater world, as well as the vast
culture around the world. He has lived in the exotic island of Palau for six years, where he
fell in love with the mysterious, yet elegant, oceanic world and its inhabitants. In recent
years, he has often visited the Micronesian Islands, Indonesia, Philippines and Malaysia
and he currently resides frequently in Shanghai, China and Taiwan.
Topics:
1. Dragon Hunting
2. Glamorous Ocean - Be.Okinawa
2. My second home-dive in Tulamben
27 For Circulation YUPING CHEN (China)
Since 2000, there was a typical office lady working in a large law firm. In 2009, this office
lady went with her family to a resort in Thailand's Phuket island, where she had her first
encounter with diving. She was instantly attracted by the magnificent and colorful
underwater world, which marked the start of her diving career, changing her life from then
on. In the subsequent two to three years, she left imprints of herself with cylinder tanks in
the waters of Asia, America, and Europe.
Topics:
1. Exploring the underwater microscopic world through the lens
2. Underwater photography optical lens
Y.ZIN KIM (Korea)
Y.Zin is the first National Geographic underwater photographer in Korea, and the very first
female side mount cave diver throughout Asia. She is introducing high quality underwater
photography technique and underwater model education in Korea. She has also been
working on posters and commercials for movies, soap operas and magazines.
Topics:
1. Personal history from being a female photographer to a life of a female underwater
photographer and a cave diver
2. Introducing diving in Korea and popular diving spots
ZHOU QINAN (China)
Zhou Qinan is a video culture media founder, senior director and an underwater
videographer. His works covers many documentaries, videos, microfilms and
advertisements. Being an expert in image narration, he emphasizes strongly on content,
rhythm and music, thus making his works are affluent and powerful. For eight years, the
Scorpio director’s "obsessive-compulsive disorder" and perfectionist personality have
reflected most vividly in his lens insights. Most of his works creates a connection with
people, using “love” as his directing style in filmography.
Topic: Images don’t just exist in your heart- The Journey of Qinan’s Diving Microfilms
28 For Circulation 5. ADEX CHINA 2015 SPONSORS/PARTNERS 29 For Circulation 6. ADEX CHINA 2015 FLOORPLAN
30 For Circulation 7. CONTACT US Beijing Office Liu Sinan Project Manager Email: [email protected] Tel: +86-­‐10-­‐84887558 Mobile: +86-­‐18612622150 Wang Meng Jiao (Daisy) Project Specialist Email: [email protected] Tel: +86-­‐10-­‐84887558 Mobile: +86-­‐13811344721 Singapore Office Karter Lee Manager (Events | Marketing | Sales) Email: [email protected] Tel: +65 6298 3241 Mobile: +65 9273 3322 31