supercuts.com

SUPERCUTS
GRAPHIC STANDARDS – PRINT ONLY
MAY 2015
supercuts.com
1
CONTENTS
LOGO3
USAGE OF THE CORRECT LOGO
4
LOGO SAFE AREA
5
LOGO RULES
6
BRAND COLORS
8
EXAMPLES OF NEW BRAND LOOK
9
EXAMPLES OF SEASONAL GENERIC COLLATERAL
10
BRAND FONTS
11
APPROVED HEADLINES
12
APPROVED MODELS FOR PRINT
13
IMAGE GUIDE
15
ADVERTISING17
supercuts.com
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LOGO
The Supercuts logo is a registered trademark
and should not be altered in any way.
It exists in both positive (top right) and reverse
options (bottom right).
supercuts.com
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USAGE OF THE CORRECT LOGO
Logo files are provided in CMYK, RGB,
and SPOT. The files are in multiple file
formats (.eps, jpg, and png) to cover all
uses. Logo files can be downloaded from the
existing franchisee section of supercuts.com
OLD
Letters are very close to touching
NEW
Lettering has been refined and wider spacing between letters across entire logo
supercuts.com
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LOGO SAFE AREA
When placing the logo on or around
imagery, there should be plenty of space
around the logo whenever possible. As a
minimum, make sure there is at least a
bold letter’s weight all around.
LOGO SAFE AREA FOR IMAGES
When placing the logo near text, make
sure there is at least a ‘T’ width around
the logo.
LOGO SAFE AREA FOR TEXT
supercuts.com
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LOGO RULES
The logo should never be altered or
embellished from its original state.
Do not attempt to recreate it in any way.
CORRECT
When deciding which version of the
logo to use, please select the option
that will give maximum contrast and
stand out.
•When applying the logo on white
or light background, use the
positive version.
•When placing the logo on dark
background, use the reverse
option. See page 3 of this
document for reference.
INCORRECT
Whenever we refer to Supercuts within
copy, always ensure it is typed in
sentence case using the same
typography as the adjacent text.
DO NOT ADD
DROP SHADOWS
DO NOT CHANGE
THE COLOR
DO NOT STRETCH,
SQUASH OR SKEW
DO NOT OUTLINE
DO NOT RECREATE OR USE
DIFFERENT FONTS
DO NOT ROTATE
DO NOT PUT INTO SHAPES
DO NOT ADD EFFECTS
Never type the word in upper-case to
mimic the logo, and never place the
actual logo into the copy, as this will
dilute and diminish the brand.
The first occurrence of “Supercuts”
should always be followed by ®.
Do not use the Supercuts ‘SC’ icon in
front of the logo, the icon has been
removed.
Our success with SUPERCUTis
built on lasting relationships!
DO NOT COMPRESS
THE LETTERING
NO ICON NEXT TO LOGO
DO NOT USE LOGO
ON POOR CONTASTING
BACKGROUNDS
DO NOT PLACE THE LOGO
IN PARAGRAPHS OF COPY
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LOGO RULES
SUPERCUTS LOGO
SUPERCOLOR LOGO
SERVICE NAMES
Make sure you are using the correct supercuts logo
and that you are following all logo rules as mentioned
on previous pages. To obtain the current logos, go to
existing franchisee section of supercuts.com.
Make sure you are using the correct Supercolor logo.
The logo should be separate from the other advertising
copy for emphasis and easy viewing. To obtain the
correct logo, go to existing franchisee section of
supercuts.com.
In advertising, service names including a Supercut™
and Hot Towel Refresher ® should always be:
THE SUPERCUTS NAME
1. Singular
2. Supercut is followed by ™
Hot Towel Refresher is followed by ®
In copy, “Supercuts” should not appear as the logo,
and should follow these rules:
3. Used as an adjective when followed by “haircut”
(e.g., “Save $1 on a Supercut™ haircut”)
1. Be plural, unless referring to the haircut (a Supercut,
for example)
SOCIAL MEDIA ICONS
2. Be followed by ® (this applies only to the first occurrence of “Supercuts” on a piece)
3. Be used as an adjective (e.g., “a Supercuts ® gift
card”), never a noun
4. The “c” is never capitalized in “Supercuts”
As a corporate entity, no registered trademark
is required (i.e., Supercuts, Inc.).
SUPERCOLOR NAME
In copy, “Supercolor” should not appear as the logo,
and should be typed using sentence case (capital “S”,
with remaining letters in lowercase). The first occurrence of
“Supercolor” should always be followed by ®.
Facebook, Twitter and Instagram logo icons may be used
as shown in the Supercuts ad templates. Sufficient space
must be kept open around the logos to maintain a clean
and uncluttered appearance.
Use only the simplified, one-color versions of the icons
(either in gray or white depending on background color).
supercuts.com
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BRAND COLORS
PRIMARY COLOR
PRIMARY BRAND COLOR
1. This color should be printed as CMYK reproductions
of the Pantone® Matching System.
PANTONE®
2. Converted to screen colors using the RGB
breakdowns shown here.
541
3. Pantone® 541 used as background color.
SECONDARY COLORS
C:100 M:58 Y:9 K:50
R:0 G:60 B:113
1. To be used as secondary colors when used along
side the primary blue color.
2. These colors should be printed as CMYK
reproductions of the Pantone® Matching System.
3. Converted to screen colors using the RGB
breakdowns shown here.
SECONDARY COLORS ONLY USE FOR TYPE/FONT OR BACKGROUND
4. Both Pantone® 877 and Pantone® CG6 only to
be used as background or font color.
RICH
PANTONE®
PANTONE®
PANTONE®
PANTONE®
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
S I L V E R
(ONLY USE AS SPOT COLOR)
C:16 M:11 Y:10 K:26
R:168 G:168 B:170
C:64 M:10 Y:2 K:0
R:60 G:166 B:225
C:26 M:0 Y:60 K:0
R:185 G:219 B:113
BLACK
5. Both Pantone® 298 and Pantone® 365 only to
be used as font color.
FONT ONLY COLORS
877
CG6
298
365
TERTIARY COLORS
1. To be used minimally and only when used alongside
the primary blue color and secondary colors.
TERTIARY COLORS ONLY USE AS MINIMAL ACCENT
2. This color should be printed as CMYK reproductions
of the Pantone® Matching System.
PANTONE®
7421
3. Converted to screen colors using the RGB
breakdowns shown here.
4. Pantone® 7421 ONLY to be used for minimal font color on white background.
C:18 M:100 Y:42 K:69
R:105 G:28 B:51
supercuts.com
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EXAMPLES OF NEW BRAND LOOK
POSTER
Route
5
Regis job #
Project title
Supercuts
Mar/Apr 2015 Collateral
Teviot job #
Item
Window Posters
14SC1119
21430
Routing to
Hayley Kleven
Designer
Jason Bellini
Flat Dimensions (W x H)
22 x 34 in
Project Manager
Howard Birch
Folded Dimensions (W x H)
–
Sides
Double sided
Colors
CMYK
PANTONE 541 C
PANTONE Cool Gray 6 C
Artwork supply
Open artwork
PDF
Special finishes
–
Route
6
Regis job #
Project title
Supercuts
Jan/Feb 2015 Collateral
Teviot job #
Item
Window Posters
14SC1010
21155
Routing to
Hayley Kleven
Designer
Dan Haythorne
Flat Dimensions (W x H)
22.0 x 34.0 in
Project Manager
Howard Birch
Folded Dimensions (W x H)
–
Sides
Double sided
Colors
CMYK
PANTONE 541 C
PANTONE 877 C
Artwork supply
Open artwork
PDF
WALL GRAPHIC
SOLO DIRECT MAIL
Special finishes
–
SEMI-ANNUAL
NOW OPEN!
LITER SALE
SUPERCUTS STYLISTS DELIVER CUTS WITH AN
ATTENTION TO DETAIL SO YOU FEEL READY TO GO.
supercuts.com
50
BUY 1
GET 1
%
OFF
CLEAN. SHARP. READY.
STYLING & FINISHING SALE
Second product must be equal or lesser value. No double discounts. At participating salons only. While supplies last. © 2015 Supercuts Inc. Printed in the USA.
Single product is regular price. No double discounts. At participating salons only. While supplies last.
Version US Corp. Printed in the USA © 2015 Supercuts US. Display Jan/Feb 2015 only: 1/1/15–2/28/15. SKUs vary.
BUSINESS CARD
NAME
STYLIST
SALON LOCATOR
123 Main Street
Small Town, US 12345
555-555-5555
555-555-5555
supercuts.com
supercuts.com
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EXAMPLES OF SEASONAL GENERIC COLLATERAL
POSTER
OVAL RACK HEADER CARD
CONCURVA
supercuts.com
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BRAND FONTS
STANDARD
PRIMARY / HEADLINE FONT
FUTURA BOLD CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
SECONDARY / BODY COPY FONT
Futura Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
WEBSITE URL
Futura Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
ALTERNATIVES
(Only to be used if no access to Futura)
PRIMARY / HEADLINE FONT
ARIAL NARROW BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
SECONDARY / BODY COPY FONT
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
WEBSITE URL
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
LEGAL COPY FONT
Futura Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()_+
supercuts.com
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APPROVED HEADLINES
HEADLINE RULES
Headlines should be in all caps, as shown.
Do not add punctuation to the headlines.
EVERY DETAIL, JUST RIGHT
DETAILS MATTER
DETAILS ARE A BEAUTIFUL THING (only used with female models)
LOOK SHARP
GOOD JUST GOT SUPER
NO DETAIL OVERLOOKED
SHARP FINISH
CLEAN, SHARP LINES
READY TO GO
CLEAN CUT
CLEAN. SHARP. READY.
supercuts.com
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APPROVED MODELS FOR PRINT
Only use approved Supercuts models on
white backgrounds.
Only use ONE chosen image. Do not
overlap or combine multiple model images.
Do not change the background color behind
the model.
AIDEN, LUKE
ALEJANDRO
AMANDA 01
AMANDA 02
BLAKE 03
DAKE 01
DAKE 02
DANIEL 01
DANIEL 02
DEVON 01
DEVON 02
KATY 01
LUKE, KATY, DANIE
AMANDA, NIKO
XIAN, STERLING
The minimum resolution standard for print
and large format images is 300 dpi.
Do not put the chosen model image into a
shape, box, or add any effects or frames of
any kind.
Do not re-crop image.
PAISLEY, WYATT, BRIYANNA
supercuts.com
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APPROVED MODELS FOR PRINT (CONTINUED)
Only use approved Supercuts models
on white backgrounds.
Only use ONE chosen image. Do not
overlap or combine multiple model images.
Do not change the background color behind
the model.
CHRIS 01
KATY 02
NIKO 01
NIKO 02
PAISLEY 01
PAUL 01
RICK 01
STERLING 01
STERLING 02
TYLER 01
TYLER 02
VINO 01
VINO 02
XIAN 01
XIAN 02
The minimum resolution standard for print
and large format images is 300 dpi.
Do not put the chosen model image into
a shape, box, or add any effects or frames
of any kind.
Do not re-crop image.
supercuts.com
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IMAGE GUIDE
HERO SHOTS - VARIOUS EXAMPLES
The blue bar has a consistent rule across
portrait and landscape formats.
The background color of any printed piece
should be white.
The new look is clean and simple with
a confident use of white space to reflect
the clean, sharp, and attention to detail
philosophy of the brand.
80%
THE BLUE BAND
• The blue band should ONLY ever contain
the brand messaging (logo or approved
headline) and should NEVER feature any
promotional messaging.
• To reflect the clean and sharp ethos of the
brand, the message in the blue band will
always be on one line.
• Only use ONE chosen image, do not overlap or combine multiple model images.
CLEAN. SHARP. READY.
16.5%
3.5%
supercuts.com
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IMAGE GUIDE
All images keep clean with plenty of white space.
SQUARE IMAGES
The one chosen model image should be centered
with plenty of white space
Supercuts logo and text in the blue band should
be centered as well.
HORIZONTAL IMAGES
The one chosen model image should be placed
on either the left or right side of the image (not
centered).
Place the Supercuts logo, text in the blue band,
and other copy on the opposite side of the model
image placement.
Reference the horizontal sample – the model
image is to the right with the logo, blue band text
centered under each other to the left.
CLEAN. SHARP. READY.
NOW OPEN!
SUPERCUTS STYLISTS DELIVER CUTS WITH AN
ATTENTION TO DETAIL SO YOU FEEL READY TO GO.
supercuts.com
supercuts.com
16
ADVERTISING
Large format ad
This is how the visual identity comes together
for advertising media. The Supercuts® logo
holds prime position. Plenty of white space is
important to establish a clean, sharp look.
Logo
THE BLUE BAND
• The blue band should ONLY ever contain
the brand messaging (approved headline
or logo) and should NEVER feature any
promotional messaging.
Lots of clean white space
• To reflect the clean and sharp ethos of the
brand, the message in the blue band will
always be on one line.
Model image
• In cases where the image behind makes
the blue too dark, a white band can be
added below with a maximum 60%
opacity to help lift the color.
Futura Bold Condensed (CAPS)
CLEAN. SHARP. READY.
COUPONS VALID ONLY AT THIS LOCATION.
SALON LOCATOR
123 Main Street
Small Town, US 12345
555-555-5555
supercuts.com
$
XX
$
XX
Pantone® 541
XX%
HAIRCUT
OFF COLOR
SERVICE
OFF PRODUCTS
Not valid with any other offer. No cash
value. One coupon valid per customer. Please
present coupon prior to payment of service.
Printed in the USA © 2015 Supercuts Inc.
Expires: XX/XX/XX
XXXX
Not valid with any other offer. No cash
value. One coupon valid per customer. Please
present coupon prior to payment of service.
Printed in the USA © 2015 Supercuts Inc.
Expires: XX/XX/XX
XXXX
Not valid with any other offer. No cash
value. One coupon valid per customer. Please
present coupon prior to payment of service.
Printed in the USA © 2015 Supercuts Inc.
Expires: XX/XX/XX
XXXX
Address details
Promotion
Valpack ad
HAIRCUT
LOOK SHARP
SEE BACK FOR DETAILS.
AM
E
NA
ME
ET
NA
ME
SALON LOCATOR
RE
EET
ST
STR
XX
HAIRCUT
$
ST
RE
ET
N
XX
$
123 Main Street
Small Town, US 12345
555-555-5555
Coupon valid only at XXXX location.
Not valid with any other offer. No cash
value. One coupon valid per customer.
Please present coupon prior to payment
of service. Printed in the USA © 2014
Supercuts Inc. Expires: XX/XX/XX XXXX
%
XX
XX
COLOR
PRODUCT
$
Coupon valid only at XXXX location.
Not valid with any other offer. No cash
value. One coupon valid per customer.
Please present coupon prior to payment
of service. Printed in the USA © 2014
Supercuts Inc. Expires: XX/XX/XX XXXX
OFF
Coupon valid only at XXXX location.
Not valid with any other offer. No cash
value. One coupon valid per customer.
Please present coupon prior to payment
of service. Printed in the USA © 2014
Supercuts Inc. Expires: XX/XX/XX XXXX
supercuts.com
supercuts.com
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