Source - Prix Jeunesse

Transcription

PRIX JEUNESSE INTERNATIONAL
DAILY 2008
Festival
Festival
Festival
Festival
Festival
Festival
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Day1
DAILY 2008
Festival Day 1
30 May 2008
PRIX JEUNESSE Daily
Dear Friends, Partners, Newcomers,
We would first like to extend warm greetings to all newcomers and veterans, welcoming
you all to the PRIX JEUNESSE INTERNATIONAL 2008! We are your guidebook, the Prix
Jeunesse “Daily”, and will be bringing you information each day on what will be
happening both during and after the festival for your enjoyment. Check with us to find
out how you can make the most out of your time at PRIX JEUNESSE as we celebrate,
examine and deeply dive into “Girls & Boys and Television: The Role of Gender” in
children’s media, here at Bayerischer Rundfunk in lovely Munich.
Along with being your main source of festival happenings, the PRIX JEUNESSE “Daily”
will also be bringing you different topics and columns for your enjoyment. Video Bar
Favourites, Country Reports, Interviews and more will be posted along with information
and articles in our Kids Corner, which will offer you better insights to the most
important critics and will allow you to take a look at what they call good TV. Look for us
as we walk around, for we must be active to obtain new information for each edition of
the “Daily”!
Your first day is already filled with lots of things to do and see! After registration is
over, we will begin with a touring of the festival site by Kalle Fürst and Kirsten Schneid
at 9am. Meeting point for the tour is at the Info Desk, so join along if you’d like to see
everything PRIX JEUNESSE has to offer this year! After the tour, we will continue with
the official opening by the Director General of Bayerischer Rundfunk.
The day then continues with the screening of Category 12-15. After a full day of
screening, look forward to the Opening Reception in the State Chancellery by the
Minister President of Bavaria, Dr. Günther Beckstein. It is promising to be a festive
evening in the historically and architecturally famous Domed Hall of the State
Chancellery. Please consult the Festival kit for directions and your personal invitation.
Last but not least, we would like to introduce ourselves – your PRIX JEUNESSE Team for
2008. Many of you probably already know Maya and Kirsten, PRIX JEUNESSE’s Head and
Festival Coordinator. At the Info Desk, you can further meet Anne, Katherine, Franziska,
Christoph and Kathrin. You can also “meet” various participants on the “Let Me
Introduce Myself” wall opposite the Lounge, so be sure to check it out! Feel free to step
up and introduce yourself by giving us your profile at the Info Desk.
Always feel free to stop by the heart of our festival site, the Info desk, for anything we
can help you with!
Your PRIX JEUNESSE Team
Let Me Introduce Myself
Interview with Kirsten Schneid, Festival Coordinator, PRIX JEUNESSE
How did you become involved with children’s
media?
I had been an intern for the children’s TV production
company Lancit Media in New York right after
finishing my studies. Back in Germany I started
working as a freelancer for PRIX JEUNESSE and liked
it! So I joined the foundation as personal assistant of
the ex-Secretary General Ursula von Zallinger in 1995
and haven’t left since then – because I still love this
job!
What do you like best about working for children’s TV?
As a festival and workshop organizer I so much appreciate the people I get to meet
through my job. I like the creativity I get in contact with, and it is fantastic to feel the
enthusiasm they have producing the best for children.
How many times have you attended the PRIX JEUNESSE festival before?
This is my 8th PRIX JEUNESSE INTERNATIONAL!
What are you most interested in at the festival?
Personally, I am completely amazed by seeing so many cultures mix, and to see how
people from so many different cultures all share the same passion for children’s TV.
Typical from where I come from is…
Completely unpredictable weather during PRIX JEUNESSE days!
Since the theme of this year’s festival is “Girls and Boys & Television – The Role of
Gender”, complete the following sentence.
If I were a man…
I would last at the beer parties until the last drop of beer is drunk. And I would be the
“Tor-schützenkönig” at the PRIX JEUNESSE soccer match.
Interview with Ogova Ondego, Director, LOLA Kenya Screen, Kenya
How did you become involved with children’s media?
Through protest, in Kenya people aged 15-years and
under are ignored in media programming. I chose not to
play along and instead champion the cause of children.
What do you like best about working for children’s
TV?
It inspires, challenges and shapes the future.
This is my first time here, though I participated in the PRIX JEUNESSE workshop in
Nairobi in 2007.
Meeting people, networking, establishing relationships and enjoying myself.
Work, work and more work, 18 hours a day!
If I were a woman…
I would ensure every child is helped to realise his or her full human potential through
the audio/visual media platform.
Country Report
Kyrgyzstan
Written by Gulira Aitymbetova, Kyrgyzstan
There are two state and four commercial TV channels in the
Kyrgyz Republic. In addition, some provinces have their own TV
stations, which broadcast mostly local news and other specials.
Unfortunately, the media for children is virtually undeveloped in
the country. Out of all channels, only a handful of children’s
programmes exist in the National Television and Radio
Broadcasting Company (“The 1st National”). Other channels
broadcast the foreign cartoons and movies.
The TV programmes for children on “The 1st National” account
for approximately 2% of its total air time. “The 1st National”
offers three regular programmes for children - “The Magic Journey”, “A Test For Adults”
and “Nevseznayka”. The fist one is aired every day while the other two are broadcast
weekly. Few other TV programmes include specials, which are made for a particular
event and foreign movies or educational programmes dubbed into Kyrgyz languages.
There are no specialized children’s TV channels in the country.
Until recently, “The 1st National” offered programmes dedicated to children’s creativity
and art. The programmes covered young audience from 8 to 12. Other age groups
remained uncovered. As of the end of 2006, “The 1st National” broadcast new animated
series for pre-school children, which is called “The Magic Journey”. The TV animated
programme was funded by UNICEF and its partners and remains the only educational TV
programme for preschoolers. Almost all children in Kyrgyzstan (98%) have access to TV
at home.
In general, children’s TV is virtually non-existent in the country. The TV channels pay
little or no attention to developing programmes for children, especially educational.
Internet is only available in the main city of Bishkek and provincial centres and used by
teenage children and older. The children’s books, magazines and newspapers, mostly
from Russia, are available in the market but remain unaffordable for the majority. Most
parents and caregivers have no money and often underestimate the role of print media
in a child’s development. Therefore, neither Internet nor print media have significant
influence on children’s TV industry.
The animated TV series “Magic Journey”, created with support from UNICEF, remains
the most popular children’s TV programme since its first appearance in 2006. Other
programmes watched by Kyrgyz children are programmes on Russian channels
broadcasted in Kyrgyzstan (intellectual or sport game shows and animated series). The
children’s TV market in our country has only started its development. So our children’s
programming remains generally primitive.
Kyrgyz producers mainly have no restrictions or obstacles in the creation and realization
of their ideas. The main reasons of the constant state of our children’s programming are
the lack of finances and the absence of specialists.
Video Bar Favourites
Programmes that have not made it to the final round are filed in the Video Bar, which is
located in the very centre of the PRIX JEUNESSE festival site. At the Video Bar you can
find a list of recommendations from the nominating team, which they think are worth
taking a look at. The Video Bar is open daily from 8:30 a.m. to 7:00 p.m. so as to give as
many of you a chance to see more from around the world in six days.
Today’s “Video Bar Favourites” are brought to you by David Kleeman:
THE RAINBOW RHYTHM GANG
South African Broadcasting Corporation (SABC), Johannesburg
12 – 15 Fiction & Non-Fiction
This is the final episode of a series that visits a variety of South African communities,
learns about their musical traditions, and records a part to be incorporated into a multicultural pop anthem. The concept is great for a diverse nation like South Africa, but an
earlier episode might have been better for a competition entry, as the summing-up
episode (while it has the completed song) misses the depth of the unique stories.
TRICKBOXX IN ARABIA - A VISIT TO THE CHILDREN'S CHANNEL AL DSCHASIRA
KI.KA - Der Kinderkanal ARD/ZDF, Erfurt
7 – 11 Non-Fiction
“Trickboxx” is well-known in Germany. It is a series in which young people create their
own animations. Taking the “Trickboxx” elsewhere and using the resulting films to
introduce German kids to different cultures has great potential; however, this episode
tried to do so much in 15 minutes that the Saudi culture never came through.
DESIGN SQUAD
PBS / WGBH Educational Foundation, Boston
This is a fun, fast-moving “reality” game show with serious science and technology
content. Teams compete to design and build a machine suited to a specific task; it’s a
great example of how educational substance can be baked organically into great
storytelling.
KWAGHIR PUPPETRY
Nigerian Television Authority, Lagos
This short item tells a simple and compelling story showing a group of boys assembling a
traditional full-body puppet. It would have been even stronger with more time to watch
the boys dance with their finished puppets.
MY SELF-PORTRAIT
UR Swedish Educational Broadcasting Company, Stockholm
Up to 6 Non-Fiction
Viewers watch as a child’s self-portrait emerges and then morphs into the real child’s
face. It’s an intriguing concept that deserves further development and raises the
question of whether children are interested in another child’s art.
Kid’s Jury Corner
Welcome to the PRIX JEUNESSE “Daily” Kid’s Jury Corner! During the next few days, the
focus of this column will be on all topics children are interested in. Background
information about media habits of children will be presented and you will get the
opportunity to read interviews from members of juries from all over the world! Along
with the interviews, we will introduce you to the background of the Children’s Jury
special prize: the Golden Elephant.
Before all grown-up professionals arrived in Munich, the
children were already busy long before PRIX JEUNESSE
started. Their mission: to decide over “what is hot and
what is not". The winner of this selection will be awarded
with the “Golden Elephant", a prize considered to be one
of the most sought-after at PRIX JEUNESSE
INTERNATIONAL.
So who will win the "Golden Elephant"? The answer to
that will be given on 4 June at the Award Ceremony where all the secrets will be
revealed. Until then, take your chance and meet the jury members on the Festival site or even tonight at the Opening Ceremony where they stay up late for the all the action!
Kids’s Jury Corner Interview with: Camille Alves
Country: Brazil
Age: 15 years old
Hobbies: Theatre
When do you consider a children’s programme good?
I guess that a good programme must have music, funny
stories and obviously a connection between the public
and the one who made it. And also, it should improve
our knowledge anyway.
What did you like best about being in the
Children’s/Youth Jury?
It was a fantastic experience for me. I was thinking that
it would be something so difficult but the truth is, I discovered different ways to choose
the best programme. To judge in order to decide something made me proud. What I
liked the most was the sweet afternoons where we stopped our lives to watch videos,
talk about them and vote.
Best I Heard & Saw Today
“My favourite today was “Sexteens” because they managed to show very
useful information for teens in a funny and appealing way. I also liked
“Girls in Guyville” a lot because it talks about gender in a very coherent
way with the festival’s theme this year.”
Maria de la Luz Savagnac – Chile
“My favourite today was “Under Pressure” because it was a good
story where the children that acted where of the same age group as
the audience. It also had really good music.”
Ingelise Rasmussen – Denmark
“My favourite today was “Under Pressure” because it was a fast story
that puts kids in front of tough decisions that they have to confront and
make, even at a young age/”
Annalisa Liberi – Italy
“My favourite today was Renegadepress.com, because it tackled two
different subjects in a smart way: teen alcoholism and its dangers and
consequences, and the conflicts that arise with cultural mixture in a
society.” Aid Abdel Latif - Egypt
“My favourite today was "Girls in Guyville” because you could really see
the girls emotions on screen, which can make the program really close
to the children that watch it. I also liked “Loveagents” a lot because it
was full of humour. I also thought the idea of children interviewing
children was great because they were able to get information from the
children that an adult presenter would not get.”
Ariunjargal Luvsantseren - Mongolia
Photos from the Reception at the Bavarian State Chancellery
PRIX JEUNESSE Daily Credits
This year’s PRIX JEUNESSE Daily was brought to you by
Michael Woodward
A special thanks also goes to:
Alejandro Escobar
Franziska Gruber
Photos in the photo section credited to:
Christoph Schulz
Day2
DAILY 2008
Festival Day 2
31 May 2008
PRIX JEUNESSE Daily
Welcome to festival day two of PRIX JEUNESSE INTERNATIONAL and your second edition
of the 2008 PRIX JEUNESSE “Daily”. We hope you enjoyed your first day at PRIX
JEUNESSE yesterday and are prepared for an exciting day both on and off the festival
site today!
From this day on, you will begin each morning with an Info Teaser to “wake up” your
brain and allow you deeper insights to our discussions of gender in the media. Each Info
Teaser will bring you a short and provocative presentation, getting you in the mood for
another full day here at PRIX JEUNESSE. Today’s Info Teaser is by Prof. Dr. Stacy Smith
and Dr. Maya Götz and is entitled “Why Smurfs and animals in the wood or ocean are
always male”.
Your second day continues in the morning with a few more programmes for the
screening of Category 12-15. The screening will then be followed by Discussion Groups
which will allow you to listen and learn about how other cultures and people react to
children’s programming in comparison to your own thoughts and ideas. Look for signs
that tell you what discussion group is held where! There will be five different discussion
groups each day which you can select from and switch to at your desire. After the
Discussion Groups, the screening of Category 7-11 Non-Fiction will begin.
An Info Session entitled “Understanding the View of Girls”, which is moderated and
presented by experts from all over the world, will be waiting for you after your first set
of screenings. Today’s Info Session will be a lively panel discussion and will give you a
closer look at why a programme is successful with girls. After the Info Session, KI.KA
invites you a sponsored “Lunch Box” lunch close to the coffee bar at the festival site.
Your day will then continue with more screening of Category 7-11 Non-Fiction.
After a busy day of screening, analysing, discussing and learning, we hope you’ve saved
some energy for our legendary soccer match! Whether you want to release some tension
built up during the day or just have a good time kicking a ball around, everyone is
welcome to participate! If soccer just isn’t your sport, fans are also welcome to come
and cheer for their favourite team while enjoying the beautiful English Garden and the
nearby famous Chinese Tower beer garden. Check your festival kit for an exact
description on how to get to the site! Come enjoy some of Munich’s famous beer while
getting to know new friends and colleagues at our first Beer Party directly following the
match!
As always, please feel free to stop by the heart of our festival site, the Info Desk, for
anything we can help you with!
Interview with Annie Gibbs, Producer/Director, Ragdoll Productions
I have worked as a Producer/Director with Ragdoll
Productions for 16 years.
Working with children and listening to children is full of
surprises. How could you ever be bored?!
Never!
Meeting new people from different environments and cultures.
A weather forecast that is never accurate and never what you want!
If I were a man…
I would make a brilliant partner!
Interview with Elahe Kasmaei, TV Producer, Islamic Republic of Iran Broadcasting, Iran
In my TV station, AI:B:D and A.I.R.I.B
TV?
Documentary
How many times have you attended the PRIX
JEUNESSE festival before?
This is my first time!
Seeing new films and meeting new friends!
Loving children and drinking tea after meals.
If I were a man…
Fly each time and visit all around the world!
Country Report
Norway
Written by Kalle Fürst, NRK, Norway
In Norway, all children have access to TV and nearly all (90%)
have access to at least one of the international children channels
of Jetix, Nickelodeon, Cartoon or Disney's 3 channels. The
international commercial children’s channels establish themselves
all over the world and increasingly take large parts of the market
shares because they are always on air, leaving only a small block
of the national channels for children.
This was the situation in Norway up until 2007 when NRK got an
extra license to establish a dedicated children’s channel. On the
1st of December, “NRK Super” was launched! “NRK Super” is a
channel that is on air every day from 7am to 7pm, with a target
group of 2 to 12 years. A big challenge for the staff was the
crossing for complete digital production and distribution. “NRK
Super” was the first unity in NRK which was digitalized from start to end.
In Norway, Disney and NRK are now about equal in the segment 3-11 with around 28 %
market share. TV2 is third with 17%, but has nearly no homemade productions since they do
not have the option to advertise around the children’s programme. Cartoon has 5%, Jetix
has 2% and Nickelodeon 1 %. Television viewership stays around 90 minutes per day for the
12-year-olds. Three out of four 12-year-olds use the Internet for about 90 minutes daily,
with 50% having access to the Internet in their own room. 80% are playing games daily and
spend about 80 minutes on this. 97% of 12-year-olds have their own cell phone.
NRK has about 170 employees working on children's television shows, who all also work in
cross medial groups (radio, TV and WEB works in the same editorial staffs) and to some
extent on cross-media projects. In 2008, NRK created the first pure WEB-project, SARA, with
content produced directly for the WEB (nrksuper.no/superstore/sara/). NRK is making more
and more for the WEB because we see that the younger audience is spending more time on
this media. Norway and Scandinavia are producing their own dramas with children in lead
roles and speaking the national language. This is popular since it gives the children
recognition of their own lives. NRK is also producing a documentary series with children in
lead roles.
Otherwise, the situation in Norway is as in many other countries. When the children are 12years-old, they go to the soaps on the international channels. A media sociologist has
expressed it like this:
“NRK's largest problem is that we make such good children’s programmes. Programmes that
the children love to look at, and parents love that they're looking at NRK too! When they
come in pre-puberties, it is important to free themselves from childhood - including looking
at the channel they have loved as a child - and the parents would like them to look at! No
matter what you had sent had they chosen a different channel!”
But anyway, we try to make alternatives! Especially in small cultural and language groups it
is important to have a national production for children.
Today’s “Video Bar Favourites” are brought to you by Beryl Richards:
GAME OF LONELINESS
Public Television Service Foundation,
Taipei
With an intriguing story structure and
strong beginning, this film drew me into
the story. Two young girls arrive from the
country and are slowly drawn into the
city's sex industry. This story was felt to
be for a slightly older age group than 1215 and there have been similar TV
programmes on this area before. For me,
it was an intriguing but disturbing look
into another culture.
RAMP
UR-Swedish Educational Broadcasting
Company, Stockholm
This is about a Swedish sex education
magazine where girls try to out an
internet paedophile.
ROMEO AND JULIET FROM STOYKITE
Bulgarian National Television, Sofia
This observational documentary from
Bulgaria is about two teenagers sent away
to a reform school. As their stories are
told, they let us into their troubled lives.
MY LIFE AS A POPAT
CITV, London
7 – 11 Fiction
This is a comedy of life in a celebrity
obsessed British Asian family. An episode
from the second series which is still zappy
and fun.
GEPETTO
DR TV, Copenhagen
This seemed more of an adult show but
has some excellent funny sketches of a
talking pizza, a baby game and a strange
video of men wearing women's underwear.
THAT'S WHAT FRIENDS ARE FOR
UR-Swedish Educational Broadcasting
Company, Stockholm
7 – 11 Fiction
A lot of people dressed as elks. Might be
interesting if you like elks.
HOME
ET1 / ERTSA, Athens
An interesting search for identity when a
Greek girl explores her roots in Sierra
Leone.
THE FISH
IRIB, Tehran
Up to 6 Fiction
Like a number of Iranian animations we
saw, this has a very dark ending. But it
uses good fluid animation.
UNDER PRESSURE (KRIMI.DE)
ARD/Norddeutscher Rundfunk, Hamburg
This is a German kid detective series
about a girl who witnesses a robbery and
keeps it a secret.
HUTOS - THE FLYING HORSE
Korean Broadcasting System (KBS), Seoul
Up to 6 Fiction
A very derivative programme - see if you
can spot the 'homage' to “Tellytubies”, “In
the Night Garden” and “Thomas the Tank
Engine”.
Kid’s Jury Corner
Today’s PRIX JEUNESSE “Daily” Kid’s Jury Corner Interviews come from the German
Children’s Jury.
Kid’s Jury Corner Interview with: Maximilian Teuschert
Country: Germany
Age: 10
Hobbies: TV, playing video games, sleeping
Favourite Children’s/Youth Programme?: PUR Plus –
Das Letzte, Grey’s Anatomy, CSI Miami
There needs to be funny characters, suspense and a good
setting with a lot of humour.
What do you like best about being in the
I really liked evaluating the films but I found that
watching them can sometimes be boring (such as in the Italian film where they make a
meal).
Kid’s Jury Corner Interview with: Fuzija Dorlas
Country: Togo
Age: 11
Hobbies: Playing the harp and violin, dancing ballet and
hip hop, Radio Feierwerk
Favourite Children’s/Youth Programme?: Ki.Ka H2O –
Meerjungfrau, Hannah Montana, Wissen Macht Ah!, Die
Beste Klasse Deutschlands
It has to be funny and easy to understand (in terms of
thinking). It also has to be well made in it’s design with not as much animation!
What do you like best about being on the Children’s/Youth Jury?
You feel so grown up – here a kid can be their own boss with their own opinion, not
mom’s! I also like that I was able to get to know other kids from around the world.
“My favourite today was “On the Block” because it was really
entertaining and because you could really sense that all the camera
work was made by the children giving it freshness, humour and a
natural look. You saw very few adults around, too - which was great.”
Enrique Leon – Chile
“My favourites today were “Boxing Beauty” and “Now I’m Free”
because I’m a girl and those documentaries spoke to me directly,
explaining the girls’ minds. I think it connects to the audience,
especially the women, creating identification with the protagonists of
the pieces.”
Hiroko Sakaue – NHK – Japan
“My favourite today was “On the Block”, because I thought it was a
nice idea with very good kids and lots of fun, but still confronting
serious topics.”
Markus Mörchen – ZDF – Germany
“My favourite today was “Meanwhile in Front of the Boob Tube”,
because I thought it was exceptionally geared towards the interests and
sense of humour of the audience without preaching to them. It hit all
the right notes. “
Russell Miller – USA – The Center for Intentional Media
Photos from the Soccer Night & Beer Party in the English Garden
Michael Woodward
Alejandro Escobar
Franziska Gruber
Christoph Schulz
Day3
DAILY 2008
Festival Day 3
01 June 2008
PRIX JEUNESSE Daily
Welcome to festival day three of PRIX JEUNESSE INTERNATIONAL and your third edition
of the 2008 PRIX JEUNESSE “Daily”. We hope you had a wonderful second day at PRIX
JEUNESSE and are continuing to network, evaluate and utilise all that PRIX JEUNESSE is
here for! For those of you who were able to make it out to the beautiful English Garden
for the soccer match and beer party, we hope you aren’t too bruised up because we
have another jam-packed day of events planned for everyone here at the festival!
Your day will begin once again with another Info Teaser to get you ready for a full day of
evaluation and critical thinking about this year’s theme of “Girls & Boys and Television:
The Role of Gender” in the media. Today’s session is entitled “Sex, Sexuality, Gender –
what difference does it make?” and will be lead by Prof. Dr. Dafna Lemish.
After the Info Teaser, the day continues with the screening of Category 7-11 NonFiction. We invite you to once again to discuss your feelings in the Discussion Groups,
which will be held right after the screenings are over.
In the afternoon we will have our first Moderators’ Report, where the moderators from
each discussion group will come together to summarise the feelings and ideas shared
from each of you. Be sure to see how your discussion group compares with others! After
the Moderators’ Report, the screening of Category 7-11 Fiction will begin.
After a full day of screening, a big Info Night awaits you! Bring everything you’ve
learned so far be perpared to learn more through lectures and discussions on different
approaches to this year’s theme. The Info Night will take place in Studio 2 and will be
given and moderated by experts from all over the world. This is also where you will be
able to obtain your copy of this year’s TELEVIZION and Guidelines related to the festival
theme this year. Be sure to be there!
After the big Info Night, IZI invites you to a reception with beer party located here on
the festival site. Be sure to join us for another night of meeting new colleagues and
sharing good times.
Last but not least, if you have any information you’d like included in this year’s “Daily”,
stop and see Michael at the Info Desk. Also, if you have yet to get your picture taken for
our “The World Meets at PRIX JEUNESSE” map, stop and see Franziska, also at the Info
Desk, so that we can try to get every participant at PRIX JEUNESSE on our map!
Always feel free to stop by the heart of our festival site, the Info desk, for anything else
we can help you with!
Interview with Irina Pugach, Chief Producer, TV & Broadcasting Joint-Stock Company “Ukraine”
media?
As the management of the programme, my work is
to create the children’s programmes. So I created
a programme for children. It’s a bit entertaining
and a bit educational. Children’s media is the
whole world for me!
What do you like best about working for
children’s TV?
I love the possibility to create the positive TV
programming. These programmes are not annoying for children. I like most to bring
them positive emotions.
This is my first time and I’m really impressed!
Everything! I get inspiration from the every moment of the festival. But the most challenging and interesting thing to me are the gender issues of children’s ordinary lives.
Political instability.
If I were a man…
Then I’m a fan of girls! I would like to talk to girls!
Interview with Carren Atieno Otieno, Television Producer, Citizen Television, Kenya
media?
Growing up, I had no idea what talents I had. There
was no one to guide me into discovering what I was
capable of doing. At age 14, by luck, I discovered I
could act, and quite well. I could have started
earlier. So I chose to train children in acting right
after I completed high school. Thereafter, I trained
as a Television Producer and chose children
programmes to give children the chance that I never had.
The genre is diverse. Not limiting. There’s something new every day. The children get a
podium to speak out to the adults as well and that gives me immense satisfaction.
This is my first time.
I want to know how the rest of the world tells their stories to their audiences.
I want to know how else to tell the story and achieve positive results. I am also here to
pick what I consider good for my audience.
Children magazines are aired on Saturday mornings on the public broadcasting station
and three private stations.
If I were a man…
I would do everything a woman does; i.e. work very hard at work and still take care of
everything at home. And we would be one happy family in one happy world.
I would also treat women with utmost respect because really, without them, I would
have no clean socks!
Country Report
China
Written by Yu Pei Xia, CCTV, China
All channels on the mainland of China belong to the
government and there were a total of 34 professional
children’s channels and 4 cable cartoon channels at the end of
2007. Among them, CCTV-Children’s Channel is the only
national channel in China and has 367 million audiences. It
broadcasts 18 hours each day, six of them for the first part of
the day. Children’s channels in each area broadcast over 12
hours on average. Provincial integrated channels on the
mainland of China generally broadcast children’s programmes,
too. Both public and private channels broadcast children’s
programmes in Taiwan, Hong Kong and Macao. Such
programming consists of the Dongsen Youyou TV station in
Taiwan, Taiwan Children’s Cyclopaedia, the Children’s
Channel of Jiucang cable in Hong Kong, Macao Cable Children’s Channel and more.
Children between the ages of 0 and 18 are the target groups of the CCTV-Children’s
Channel, especially children from 4-14 years of age, who are the main viewing group of
the channel. CCTV-Children’s Channel lays out their programmes carefully, especially
keeping in mind the work and rest schedule and physical characteristics of Chinese
children. Meanwhile, in order to attract their parents, CCTV also produces “nurturing
and family education programmes” and the programmes fit for “accompanying viewing”.
At present, there are 367 million children aged between 0 and 18 and the population
from 0 to 14 years of age is about 21.4% of the whole country. The audiences over 4years-old are about 1,205 billion, which increases 90 million when compared with 5
years ago. There are 218 million children aged between 4 and 18, which is 18.1% of the
total TV audiences.
Some trends, perspectives, challenges and difficulties in children’s TV
A difficulty of children’s TV is the Internet, which attracts a part of children aged
between 14 and 18. Cartoons and children’s plays are children’s favourite programmes.
Popular trends are Chinese original cartoon series, dramas and children’s situation
comedy. The first aim of children’s programming in China is not to entertain, but to
make entertainment a medium of education.
The Chinese government attaches great importance to children’s programmes, which
the domestic market shows considerable desire for. In terms of CCTV-Children’s
Channel, both staff and working conditions are very professional. TV equipment in use is
among the top in the world. CCTV holds lectures and demonstrations regularly so that
the staff can come into contact with brand new concepts of producing world
programmes and take part in international meetings quite often. In terms of
technological conditions, editors and producers can transfer their ideas into a
programme and onto a screen easily.
Today’s “Vide Bar Favourites” are brought to you by Thorsten Haas:
HOPE FOR LIFE
ATN Bangla, Dhaka
We do not get to see a lot of children's programmes from Bangladesh. “Hope for Life”
provides a good insight into everyday life in this country and is well worth seeing just
because of that. The film tells the story of an HIV-infected boy - a very sensitive issue
and still a strict social taboo in Bangladesh. From a western perspective, the programme
shows deficiencies in acting, dramaturgy and message. Bearing in mind the Bangladeshi
cultural and social background, “Hope for Life” is nevertheless a courageous and
important film.
LABYRINTH, THE FISH or NO DAYS
Irib, Tehran
2x Up to 6 Fiction, 1x 7 – 11 Fiction
Fans of animation! Check this out! For a young audience, the animation films from Iran
are far too confusing, frightening and incomprehensible. But from a professional,
aesthetic and technical point of view, films such as “Labyrinth, the Fish” or “No Days”
from Irib, Tehran are definitely a must-see!
GEPETTO
DR TV, Copenhagen
Want to have a good laugh? Then check out the game with the flying baby and the video
clip about underwear in the Danish programme “Gepetto”. Absolutely hilarious!
Kid’s Jury Corner
Today’s PRIX JEUNESSE “Daily” Kid’s Jury Corner Interview comes from the International
Children’s Jury.
Kid’s Jury Corner Interview with: Jin-heum Park
Country: Republic of Korea
Age: 14
Hobbies: Reading newspapers.
Favourite Children’s/Youth Programme: No Experience Required Transition Year:
Journalism
People learn how to think in others’ position. So, I think a
children’s programme is good when it provides children an
ability of empathizing many people with various emotions and
characters. Also, I think it should make children be happy by
giving them pleasure.
What did you like best about being in the Children’s/Youth
Jury?
When I first heard that I will be one of the children’s/youth juries
I was very glad to participate in an international event, but also
worried about being absent in my school classes. That was
because my school-exam questions might be from classes that
I would miss. But, I knew that the idea was wrong while scoring each video. While
watching and scoring many videos from different nations, I could experience various
national cultures indirectly. Also, I felt like travelling overseas when I was watching videos
which can not be valued by money. In addition, I made many friends while participating in
the programme. Experiencing a variety of national thoughts and making friends were much
more special than going to school. Actually, now, I think it was one of the glorious events
in my life. Thank you very much to think me as one of the children’s/youth juries, and I
hope to join it one more time if I can!
“The most interesting thing to me was the speech by
Daftna Lemish. She was charismatic and easy to listen to.”
- Ogova Ondego - LOLA Kenya Screen - Kenya
“The most interesting thing to me was the Latin American
meeting today!” – Pablo Ramos Rivero – Havana Film
Festival - Cuba
“My favourite thing today was the speech by Damien Spry on the
Japanese characters. I was in Japan last year and have been
researching about Japanese cartoons and characters so it was
very relevant to me!” – Elahe Kasmaei - Islamic Republic of
Iran Broadcasting - Iran
“I wasn’t here the whole day but the part I did see on
“Fetch” was really great. It was very engaging, educational
and fun! I definitely want to see more!” – Prof. Dr. Stacy
Smith – Associate Professor – University of Southern
California
“My favourite from today was “Fourth King”. It had so much
suspense and was a nice, different Christmas story – people
do the same things over and over so it’s nice to see
something new. I would love to show it!” - Carren Atieno
Otieno - Citizen Television - Nairobi, Kenya
Photos from the Discussion Groups
Michael Woodward
Alejandro Escobar
Franziska Gruber
Christoph Schulz
Day4
DAILY 2008
Festival Day 4
02 June 2008
PRIX JEUNESSE Daily
Welcome to festival day four of PRIX JEUNESSE INTERNATIONAL and your fourth edition
of the 2008 PRIX JEUNESSE “Daily”. We are so thrilled that so many of you joined the
very educational Info Session last night! It’s great to see so many of you really taking in
this year’s theme and really diving into what PRIX JEUNESSE is offering! After seeing so
many of you mingling and networking at the Beer Party last night, we hope you were
able to make it in bright and early this morning because we have another day packed
full of lectures, screenings and discussions waiting just for you!
This morning’s Info Teaser is entitled “Aggression and violence – and why boys want to
know more about it” and is lead by Dr. Reinhard Winter. After the Info Teaser, we will
begin with the screening of Category 7-11 Non-Fiction.
When the screening is finished, we invite you to come to our second Info Session on
“Understanding the View of Boys”. The Info Session is once again moderated and
presented by experts from all around the world and is promising to be another lively
discussion. In today’s session, you can find out more about boys’ topics, interests and
what boys are looking for in television programmes. After the Info Session, KI.KA invites
you once again for a “Lunch Box” lunch in the central area of our festival site.
The afternoon continues with the last block of 7-11 Fiction followed once again by the
Discussion Groups. We are so happy to see all of you using the Discussion Groups for
what they are here for and really examining and discussing the programmes you’ve seen
here at PRIX JEUNESSE INTERNATIONAL 2008.
In the evening, we have an exciting session prepared for you entitled “PRIX JEUNESSE
Projects & Partners”. This session will introduce you to various initiatives dedicated to
promoting quality children’s media in different parts of the world. Attend and become a
cooperation partner or simply come to get inspiration to take initiative in your own
world region. Hope to see you there!
Even though the day is quite full, we hoped you have saved some energy for our much
anticipated Karaoke Night! The Scandinavian Children’s Television Festival sponsors the
evening and your host will be Mr. Kalle Fürst! We know many of you have been practising
in your hotel shower in anticipation for tonight so we really hope to see you there! It
promises to be a night to remember!
Interview with Rose Carmona , Member of Midiativa, Brazil
media?
Seven years ago when with my Sister Beth
Carmona and other professionals worried about
the quality of the television
presented to
brazilian children, we founded Midiativa, the
Brazilian centre on Media for Children
children’s TV?
To help to develop and improve real human values to future generations.
This is my first time in Munich, but I have been following PRIX JEUNESSE for at least 10
years.
The exciting ambience of international exchange and creativity.
Carnival!
If I were a man…
Everybody has a man and a woman inside as well as an adult and a child
Interview with Monika Gröller, Freelancer at IZI and FANTASTIC student at Augsburg University
media?
I study media and communication with a focus on
audiovisual media and media education. I finished my
Bachelor with a thesis on the laughing behaviour of
preschoolers during the repeated reception of a TVprogramme. Two years ago I started working for the
International Central Institute of Youth and
Educational Television (IZI) and PRIX JEUNESSE
INTERNATIONAL.
I’ve also joined the team of the “Programme with
the Elephant” for some weeks. That was simply
elephantastic! ;)
I like the fact that children’s TV combines entertainment, creativity, education and
social responsibility at its best. Children are really into the programmes they watch.
Television is the most important medium for them since it accompanies them during
their development. So it should be made with love and care. I think it’s great that the
people involved in the production of children’s quality TV all share this opinion
It’s my second PRIX JEUNESSE.
The programmes and the enriching discussions with their producers.
“Wurst” :)
If I were a man…
I would be called Alfons like my father and my grandfather and my great-grandfather…
Country Report
Ethiopia
Written by Shane Etzenhouser, Cofounder of Whiz Kids Workshop, PLC, Ethiopia
There is one main broadcaster in Ethiopia; the
government owned Ethiopian Television, which
broadcast throughout the country. They broadcast
some children’s programming. There are a few
metro television stations around the country which
are also government owned and operated. These
don’t typically broadcast as many hours in the day,
they don’t have a very wide viewership, and they
don’t typically carry children’s programming.
There is a growing number of people who receive
television from Dubai via satellite, but it is a very
small percentage of the overall population and this
content is only in Arabic or English, neither of which are widely understood in Ethiopia.
Ethiopian Television broadcasts 80 minutes of children’s programming per week in Amharic,
the official language of Ethiopia. They also broadcast 30 minutes per week in Tigrinya and
30 minutes in Oromo, two other major languages in Ethiopia. All these programmes
frequently show animated cartoons in English, and there are also English children’s
programmes on an irregular basis in the afternoons. With the exception of “Tsehai Loves
Learning” and English content, all Ethiopian content is produced in house by the
broadcaster. There are no specialised channels in Ethiopia. The satellite broadcasts from
Dubai does have a children’s channel.
The programs produced by ETV are not focused for different target age groups. The
independently produced children’s series “Tsehai Loves Learning” is the first targeted to
children aged 3-6, but it is watched widely by children and adults of all ages.
It’s estimated that 5,000,000 children have access to television in Ethiopia, but not always
in their own homes. That’s roughly 12.5% of the children in Ethiopia. The number of
televisions in Ethiopia is growing very rapidly. There has been more than 400% growth in the
number of televisions in Ethiopia in the last 10 years.
Radio is really the only other medium available to children. There is some storytelling on
the radio which is popular with children over 7 who don’t have access to television. The
most popular children’s programme is “Tsehai Loves Learning” which has recently changed
the landscape of children’s programming with a mix of puppets and animated characters
using local language with designed lesson for each program. Other children’s programming
largely consists of adults telling children’s stories, interviews with children who have special
talents, or clips of children dancing or performing in their schools.
The children’s programme has many clips of children performing traditional dances of the
various Ethiopian tribes in traditional costume as part of their school performances.
Most content developed for children in Ethiopia is not targeted to the development of a
specific age group, but just made for children. Most content also doesn’t have much
educational value, but is just designed to entertain the children. There also isn’t much
value given to children’s television content in general, and the concept of using television as
an educational tool for children is not widely understood. The importance of the new
educational programme “Tsehai Loves Learning” has been widely recognized by parents and
teachers, but other adults, including adults in broadcasting, don’t tend to realize it’s
anything more than an entertainment programme.
Producing a children’s television programme here in Ethiopia
has many challenges. There is a lack of equipment providers,
taxes on production equipment are very high, there are very
few people trained in production, very few skilled artists and
even fewer with an understanding of early childhood
development. There is virtually nobody here who has studied
education through television. There is no public funding for
children’s television, and very little community funded support.
Funding in general is very difficult to find.
Another challenge is infrastructure. The internet in Ethiopia is
slow and very expensive, making access to valuable information
and dialogs, or critical updates to software a major challenge.
There are also infrastructure challenges related to telephones
or electricity. Currently at Whiz Kids Workshop, the phone lines
have been out of service for 2 weeks in our area so Internet access is also not available.
There is also a power shortage in Ethiopia currently, so there are rolling blackouts that last
usually 14 hours at a time and occur 2 to 3 times per week.
But overall, to make a children’s television show you need knowledge, creativity,
commitment and hard work. New low-cost technologies for production have made it very
possible to bring a vision into reality. Transferring an idea into a programme on screen
never comes easy, but it’s always possible.
The biggest challenge to children’s television has certainly been getting it on screen and
getting consistency from the broadcaster. The broadcaster often changes the broadcast
time unannounced and national efforts get impoverished children to an organized
community television have been disrupted by wrong information on the broadcast time.
There is an overload of bureaucracy and broadcast office inefficiencies which have
consumed many valuable hours which could have been better spent in production. There is
no funding provided by the broadcaster for independently made children’s programming.
Instead the independent producer must find a show sponsor and share income from the
sponsor with the broadcaster. Even with a sponsor paying for the broadcast, there have
been major interruptions to the broadcast as the broadcaster has shuffled with policy.
When problems related to the broadcast have been brought to the attention of broadcast
management, management has been slow to respond, or at times has not responded at all.
In general, very little value is given to educational children’s television and this is reflected
throughout all interaction with the broadcaster.
The lack of licences for private
broadcasters limiting the country to one national broadcaster increases the magnitude of
this problem.
Today’s “Video Bar Favourites” are brought to you by Bella Stjerne:
LOCKIE LEONARD
Nine Network Australia, Sydney
“Lockie Leonard” is about a boy on his
way to becoming a teenager. Dilemmas
are being dealt with in a humorous way.
Although well made (but for grown-ups,
sometimes a bit too silly), it didn’t reach
the top in competition to other live action
series in PRIX JEUNESSE this year.
DEGRASSI - THE NEXT GENERATION: OUR
LIPS ARE SEALED (part 2)
The N, New York
This episode deals with anorexia and also
the relationship between girls. It is a good
series (has been in an earlier final) and
deals with contemporary matters. It is
really worth looking into. It's interesting
how the old “Degrassi” series succeeds in
moving into the next generation.
UNDER PRESSURE (KRIMI.DE)
ARD/Norddeutscher Rundfunk, Hamburg
“Under Pressure” is a German crime series
(one episode from the series is in the
final). This episode is about Romanian
street children forced into pick-pocketing
in the streets. A band of Romanian
musicians is, of course, suspected for the
stealing. Maybe a bit prejudiced but still a
good watch.
DONKEY GIRL
NPO (VPRO), Hilversum
About looking for friendship - a sensitive
story that I would like you to screen.
OLIS CHANCE
Deutsche Bahn AG Bahn TV, Berlin
7 – 11 Fiction
In this episode, Oli is hit by a train and
enters another world. He finds himself
amongst other children that have been
playing along the railway and did not
survive the accidents they caused
themselves. Oli gets another chance and
he learned an important lesson. This
animation is produced by Deutsche Bahn.
MY LIFE AS A POPAT
CITV, London
7 – 11 Fiction
This is about a teenager with a lot of
imagination belonging to an Indian family
living in the midst of a suburban
residential area in the UK. He finds
himself in different situations not always
in favour to him. It is rather common that
there is a lack of humour in children
programs, but in this series, you'll find it.
Hope you'll like it!
OBAN STAR-RACERS (-dangerous power
from other dimensions)
Jetix, Munich
7 – 11 Fiction
A girl, Molly, is a star pilot prodigy and her
friend Jordan is the only hope for saving
the Earth. It’s a one of a kind series that
could be interesting to screen. I assume
it's probably already a must for many
children
Kid’s Jury Corner
Today’s PRIX JEUNESSE “Daily” Kid’s Jury Corner Interviews come from the German
Children’s Jury.
Kid’s Jury Corner Interview with: Lea Würtenburger
Country: Germany
Age: 10
Hobbies: Playing Piano, Unicycle riding, dancing, choir,
SÜDPOL
Favourite Children’s/Youth Programme?: Die Beste Klasse
Deutschlands, Bibi Blocksberg und das Geheimnis der blauen
Eulen
It should be exciting, you should be able to follow the show
and be guessing with it, it should be funny and you should also
be able to learn something from it.
What do you like best about being in the Children’s/Youth Jury?
Watching the films, that you can judge the different movies on your own – with your
own opinion and without the opinion of your best friends, for example.
Kid’s Jury Corner Interview with: Anna Müller
Country: Germany
Age: 9
Hobbies: Listening to music, going to the movies,
meeting with friends, Unicycle riding
Favourite Children’s/Youth Programme?: Hannah
Montana, H2O - Meerjungfrau
It has to be funny, exciting and dramatic.
What do you like best about being on the
Filling out the opinionaire – everybody has their own opinion and you don’t have to
discuss with others about it or defend it, but rather just simply write it down.
Welcome to today’s special edition of “Best I Heard & Saw Today”, where we, the team
of the PRIX JEUNESSE “Daily”, want to express the best of what we heard and saw!
And the best that we heard and saw all day happened during the Karaoke Night and Beer
Party! We realise that many of our participants here at PRIX JEUNESSE work “behind the
scenes” in the media industry, but after all of the amazing performances this evening,
we definitely feel that some participants should explore a career in other areas of
media!
Whether our participants were getting up in front of the crowd and singing their heart
out or simply just belting out the words with the rest of the crowd, our “Kalleoke” night
was certainly a night to remember! The sounds of Britney Spears mixed with Beattles
classics could be heard echoing throughout the building (and probably throughout
Munich!). Adding pizza, beer and an infamous Mojito bar to the mix only made the
entire night more interesting!
So our “Best I Heard & Saw Today” section goes to all the singers and secret stars who
have practised so long in their showers for a night like tonight. Our hats go off to you!
More photos from the Karaoke Night & Beer Party
Michael Woodward
Alejandro Escobar
Franziska Gruber
Christoph Schulz
Day5
DAILY 2008
Festival Day 5
03 June 2008
PRIX JEUNESSE Daily
Welcome to festival day five of PRIX JEUNESSE INTERNATIONAL and your fifth edition of
the 2008 PRIX JEUNESSE “Daily”. We hope you had a great fourth day at here at the
festival and are up, awake and ready to dive even deeper into the world of children’s
television and gender equality. We know many of you enjoyed the exciting evening of
“Kalleoke” last night, so make sure to grab yourself a cup of coffee at the Bistro so you
can be there for everything PRIX JEUNESSE offers today!
Today’s Info Teaser is presented by Elke Schlote and is entitled “Are supergirls super for
girls?”. Make sure to attend to really get your brain stimulated and ready to evaluate
the Category of Up to 6 Non-Fiction, which will take place right after the Info Teaser.
After the morning screening there will be Discussion Groups allowing you to question,
discuss and voice your opinion on today’s category with the other PRIX JEUNESSE
members this year. After the Discussion Groups and Lunch Break, screening for a new
Category of Up to 6 Fiction will begin.
In the evening, you have the possibility to deeply look into web content for kids with
this year’s Interactivity Prize Session. This is where you will have the chance to vote for
the six finalists (three pre-school, three school-age) chosen by an international team of
online jurors. If you haven’t had the chance to check out the finalists yet, head to the
PRIX JEUNESSE Cyber Café to do so.
After the Interactivity Prize Session, the Bavarian Regulatory Authority for Commercial
Broadcasting (Bayerische Landeszentrale für Neuen Medien) invites you to the last
official beer party of PRIX JEUNESSE 2008. It will be in the Lounge of this year’s festival
site and should promise for yet another fun evening. Hope to see you there!
Interview with Antoinette Falohun, Manager Programmes, Nigerian Television Authority
media?
I have worked in different departments but I have
found the children’s department more exciting. I
love the sincerity and spontaneity of children and I
feel a sense of fulfilment making an impact in their
lives
positively.
TV?
More genres, more challenges, more areas to explore, more play (while working)!
Once in the 90’s.
Networking, refresh and ignite my passion for children’s programmes. Most interesting
are the different styles of animation.
A rich and diverse cultural heritage, enterprising people and Nollywood!
If I were a man…
I would show it’s not weak to be human…not so much macho stuff…be a responsive
friend to women and children knowing it’s more likely I will get what I give…
Interview with Claudio “Guayi” Mas, Animation & Art Director. Solo Por Las Niñas Audiovisual, Chile
How did you become involved with
children’s media?
I used to be a child, and I watched TV.
children’s TV?
I get to act like a kid, and that’s good.
How many times have you attended the
PRIX JEUNESSE festival before?
0 times in total.
Being surprised by new stuff.
The “Indio Picaro” (mischievous Indian)
I would probably really be into guys who do children’s shows cause they are so totally
sexy!!!
Country Report
Iran
Written by Elahe Kasmaei, Producer of IRIB, Iran
In Iran, we are programming professionally
in 3 levels: children (4 to 7), younger
children (7 to 12) and young (12 to 18). In
Iran, there are 7 original channels, 25
provincial channels and tons of “out of
border”
channels
that
show
many
programmes especially for children for 3 to
5 hours. We don't have any separate
channels for children, but as a producer, I
am interested to use the experimenting and
research of other countries with separate
channels to present to IRIB a child's needs
and rights. I hope it will happen in short time.
The children and young use their programmes in Iran. Based on viewer relation, my
recent programme "Hello Spring" has a mainly female audience.
In Iran, many children have access to TV at home. Many children use the Internet and
computerized game playing, so they have a little time to view TV programmes.
In Iran, children are interested in the following categories for children’s programmes:
• Children: fantasy, unrealistic, happy and colourful programmes.
• Younger children: storied, educational and unrealistic programmes.
• Young: combined programmes and documentary programmes with songs.
Because of nearing mentality of producers with mentality of children, my country's
children programmes have some characteristics such as simplicity, happiness, innocence
and etc. My work environment is suitable to make children's programmes. As a producer,
I am interested to increase my knowledge and experience by international relations.
Today’s “Video Bar Favourites” are brought to you by Hitoshi Furukawa and Aldana
Duhalde:
Hitoshi Furukawa
THIS IS EMILY YEUNG
Treehouse TV, Toronto
Up to 6 Non-Fiction
The reason why I like this show is because
this is a case in point of encouraging
children to try things with a lot of curiosities
and, of course, Emily’s expression is really
cute and natural. It’s a shame that this went
into the Video Bar because the former series
of this show “This is Daniel Cook”, which
was a huge success, became a finalist
before. Especially if you didn’t watch “This
is Daniel Cook”, I’d highly recommend that
you watch this show. And of course, if
you’re a big fan of Daniel Cook, you will also
find this programme quite enjoyable.
SPREAD THE LIGHT
Wikkid Plus, Lahore
7-11 Non-Fiction
I think one of the greatest experiences of
attending the PRIX JEUNESSE is having the
chance to think about what kind of
environment children around the world are
in nowadays. In that sense, I’d strongly
recommend this show. The show is quite
simple - singers and children pray for
Pakistan’s peace and stability by singing
songs. Thinking about the situation they are
in, it must have been tough for producers
and directors to create this programme and
this show must have been a memorable one
for children in Pakistan. And I, for one,
rediscovered my job as a programme
producer for kids - nurturing children’s
hopes and dreams is our significant
responsibility.
DRAW ME A STORY
Televisao de Catalunya, Sant Joan
Despi
This series is quite unique because
storytelling and drawing pictures are
synchronized. This style is successful in
generating a synergetic effect of artistic and
attractive atmosphere. I’d recommend this
show as a series not only for 12-15, but also
for younger children in order to foster their
creativity.
Aldana Duhalde
BACKSTAGE WITH YES-R
KRO Youth, Hilversum
“Backstage with Yes-R” is a good example to
prove that reality-shows could be a bridge to
real feelings and the intentions of young
people. What impressed me the most was
the authenticity of these two girls inside an
adult world with their specific and personal
goal: to make their own rap song.
Their reactions and emotions put among
adult rock starts result in a very interesting
contrast.
THE CLASS
DR TV, Copenhagen
Especially recommended for the ones who
like to work with documentaries. The merit
of this programme is the exercise of
registering the very same group of kids
during different periods. This class was
filmed from the year they entered school to
the first graduation that includes a beautiful
dance contest.
THE APPLE CORE: ANNE FRANK
NPO (NPS), Hilversum
A new version of a complicated issue for
children: the Anne Frank dramatic story.
Anne’s best friend -an old lady now- tells
children and adults about their experience
and the importance of friendship in that
difficult situation. A new point of view on
Anne Frank – full of invaluable information
and tender details.
Kid’s Jury Corner
Today’s PRIX JEUNESSE “Daily” Kid’s Jury Corner Interview is from the International
Youth Jury in Syria:
Kid’s Jury Corner Interview with: Lucie Mando
Country: Syria
Name: Lucie Mando
Age: 14 years
Hobbies: Reading, listening to music, writing stories,
watching films
When do you consider a children’s programme
good?
For me, first of all, a good children's program must
contain many different subjects. It should be
interesting, so the children should identify their selves
to the characters of the films. And it would be a good
idea to show children's point of view in this films, not
only adults'.
What did you like best about being in the Children’s/Youth Jury?
What I really liked about being in the Youth Jury is to have been asked for a piece of
advice. My advice, a teenager's; to give my own point of view. It was really great to tell
what I thought, to-tally free, about these films. And what I liked too was to watch films
on many different subjects, things of everyday or facts that could happen to anyone of
us.
“The best I saw today was “Outside”. I liked something so
authentic – I liked that the children playing can be
communicated and seen, and how a new format can be
seen with the use of animation and real kids doing real
things. I liked that the idea was very easy to understand.”
– Fernanda Rotondaro – Encuentro Channel - Argentina
“The best I saw today was “Outside”. It validated kids’
imagination. We as adults get to see their world in this
show. Kids were centered, the show was simple and it
was one local. It let kids do what they do.” – Alan
Grazioso - USA
“My favourite today was “Dwarf and Fox”. It was a nice
fairy tale with good pictures. It was a romantic childhood
memory – Christmas. It’s also close to the culture here in
Europe.” – Tine Pestaj - Slovenia
“I really liked “Sunny Day” because it was very creative.
Without words or subtitles, it was all image driven. Any
kid could understand!” – Mongkutphet Vongphachanh –
SVK TV - Laos
Michael Woodward
Alejandro Escobar
Franziska Gruber
Day6
DAILY 2008
Festival Day 6
04 June 2008
PRIX JEUNESSE Daily
Welcome to festival day six of PRIX JEUNESSE INTERNATIONAL and your sixth and last
edition of the 2008 PRIX JEUNESSE “Daily”. It’s hard to believe that six days are almost
over and our time together at PRIX JEUNESSE is almost up. We hope you’ve enjoyed your
time here in Munich and have not only increased your knowledge on the topic of “Girls &
Boys and Television: The Role of Gender” in children’s media, but have also enriched
your life with new colleagues and friends. We certainly have enjoyed having you here
and wish each and every one of you all the best in all your future endeavours .
Regardless of the fact that it’s your last day, we still have a lot planned for you! Your
last Info Teaser is entitled “Why boys always win in the end” and is lead by Dr. Maya
Götz. Be sure to join in to get last minute brain stimulation before starting the rest of
your day!
The day then continues with the final screening of Category Up to 6 Fiction. After the
screening, there is once again a Discussion Group, where you can comment, discuss and
examine what you’ve seen here at PRIX JEUNESSE INTERNATIONAL one last time.
Afterwards, you have the chance to test the gender skills you’ve aquired during the
week with our “Guessing Games: Test Your Gender Genius”. Be sure to play along!
After lunch you have the chance to listen to the final Moderators’ Report. You will not
only get to hear the summarising of all the Discussion Groups thus far, but you will then
also hear the announcement of nominees at this final session. The info on the Discussion
groups should be very interesting, but we know the announcement of the nominees is
what many of you have been waiting for the entire week! The three highest scoring
programmes in each category will be announced at this time, a conclusion of all the
voting you’ve done since festival day one.
The big moment of the PRIX JEUNESSE INTERNATIONAL will take place at 8pm and the
atmosphere should be just like the Oscars! The Award Ceremony will take place at the
Muffathalle, the directions to which you will find in the folder in your backpack. Before
the big event, we invite you for welcome drinks and snacks also at the ceremony site.
Following drinks and snacks, the final disclosure of the prize winners will take place. We
hope you’ve R.S.V.P.’ed because tonight’s event will be a memorable one!
anything we can help you with or simply just to say goodbye! Thank you for a wonderful
PRIX JEUNESSE INTERNATIONAL 2008!
Interview with Michael Woodward, PRIX JEUNESSE - Team
I am an Electronic Media student from the University of
Cincinnati in Cincinnati, Ohio, USA spending a year on
scholarship here in Munich. I actually just got lucky and
fell into an awesome internship where I was able to work
with both IZI and PRIX JEUNESSE!
The best thing for me is that even though I am 22-yearsold, I still act just like a kid. Being able to work for
children’s TV gives me the opportunity to act the age I
feel!
How many times have you attended the PRIX JEUNESSE
festival before?
This is my first time at PRIX JEUNESSE and I’m very honoured to be here!
I’m interested in everything! Even though I work for the festival and know a lot of
what’s going on, every day I’m here surprises me! As a student who is interested in
global media, meeting all the different people from around the world is one thing I find
really interesting. After each day of the festival, I go home and think of how amazing
working here has been!
World famous ice cream (Graeter’s) and the most delicious combination of spaghetti
covered with a secret recipe chilli sauce and a load of cheese (Skyline Chile/Gold Star)
I would wish I were a man – I’m not strong enough to be woman!!
Interview with Dr. Eid Abdellatif
I studied in the film high school in Munich and I was the
director of the training project for educating the
children’s program makers in ERTU. I have also worked for
children’s programming for 18 years.
To deal with such an audience group is a wonderful thing
because you can learn more from children than what they
can learn from you!
I have been here three times.
To be in such a gathering from all over the world and to have the opportunity to transfer
your ideas and culture. Also, to know more about how the other cultures think.
Where the people are looking to make their dreams a reality with a better world and are
enhanced to rebuild their own nativity. Also, every morning eating beans.
I will accept the other.
Country Report
India
Written by Meenakshi Vinay Rai, CHINH Early Education Web Channel, India
Most of the major satellite channels have made their way to India and are on a spree to
offer content for Indian audiences. These channels, in addition to a national broadcaster
which has 30 channels, are producing and broadcasting a limited number of children’s
programmes with special slots during vacations or otherwise. Four percent of the
programmes from the national broadcaster
(i.e Doordarshan (DD1)) is dedicated to
children. One survey done in 2005 indicated
that out of 6,500 hours of the national
broadcaster’s annual programme time, only
800 hours of children programmes was
broadcast.
In the framework of children’s TV
programming produced and broadcast, the
most crucial thing to examine is the duration
of these programmes that are telecast in this
framework, whether it is internationally
dubbed content for children or indigenous Indian content. Is it the duration that is ideal for
a children’s programme? Is there awareness on 3minutes/6minutes/10minutes formats and
duration for children’s programming? Results of general surfing would reveal the answer.
Elements of Indian Children Viewing Habits
•
Increase in Children’s TV viewing in terms of hours
•
Children watch all categories of programmes
•
Favourite programmes include adult family dramas
programmes dubbed in local language
and
foreign
animation
Elements of Indian Children Programming
•
Specific children programmes in all channels are less than 4%
•
Mostly oriented towards urban children
•
Special slot of one hour on National Television given to CIET
•
The distinction of children’s category audiences between Toddler, Early education
and Young adolescent’s has yet to take off in India.
So picking up programmes in these categories becomes a tough task for a national or
regional broadcaster. Educational channels where children’s programming has a fixed slot
are also focussed on producing syllabus based learning programmes. The major contributor
of boredom in children’s programming is the conflict between the subject expert (mostly
educationists) to accommodate all possible information on the subject and limitation of the
creative producer. So the programmes often turn out to be verbose, loaded and more like a
video book. There are now attempts to resolve and orient the educationists on limitations
and strengths of video programmes via children ‘s programming forums like CHINH INDIA
FORUM, where educationists are involved to watch the pedagogical children programmes.
The production of enrichment programmes (a term coined to categorise non-curriculum
based children programmes) is made possible within the framework of education channels
like Gyan Darshan, Doordarshan, but the funds allocation for such programmes are limited.
There are two prime reasons. Firstly, it is still tough for adults to look at education and
literacy as two different things. So there is lack of interest in making and pushing a demand
for more enrichment programmes that have a potential of engaging media producers in the
genre of children programming. Secondly, children’s programming is seen as “unimportant”
department/sphere and it is reflected in the entire span from pre-production to post
production schedules that a children TV producer in a public broadcaster has to struggle
with.
Emerging trends in children television in India are replication of international reality shows
for children, dubbed cartoon shows, educational programmes loaded with content
/information prepared by children programme producers in consultation with academics
working with public broadcasters. However, ripple effect of efforts like CHINH India Kids
Festival and a couple of other festivals have started creating a space for children’s
programming and childrens’ preferences. Children’s media is witnessing a change in small
numbers.
Internet is more a source of playing games where children are busy and parents can attend
to their chores without disturbance. Using the Internet space for viewing programmes by
children would take some time to pick up. The average Indian parent feels safe by not
providing Internet access to very young children primarily because it is not considered safe
space for children (though they admit Internet access is useful). The use of mediums like
the Internet varies with the age group. There is a lack of information and attempt towards
identifying safe spaces for children media, which needs awareness among teachers, parents
and producers too. However, an aware segment of society which exists in every country is
making a constant attempt to look out for engaging media tools which they have little
possibility of in absence of creative children media.
Like in most countries, working conditions for children’s programming are tough. So large
efforts to produce good programmes for children are independent/individual. Commercial
children channels focus more on packaging than the content and their interest lies in
procuring bulk episodes at peanut costs, which are difficult to produce since successful
children programmers have no financial backing to carry forward the format they evolved to
satiate the demands of commercial channels. Understanding this difficulty, CHINH is
emerging as a major player in quantity of quality content for children’s programming by
creating films with children/professionals/media students and tapping into a vast segment
of rural children as a media force by providing them exposure and intensive training during
travelling festivals around the year.
We at CHINH India are working with likeminded professionals and a huge childrens force to
establish children’s programming as a special genre, which needs special skill, orientation,
sensitivity and training to master. And, more importantly, cultivating the taste among
children for good quality educational programmes which aim to enthuse, enrich and inspire
children towards dreams they wish to realise. The ripple effects has started showing with
many festivals on societal issues in India and are initiating categories like “children films”,
where CHINH children’s films are securing space and respect for their media grammar
invented by children.
Today’s final “Video Bar Favourites” are brought to you by Sevilay Koray:
THIS IS EMILY YEUNG
Treehouse TV, Toronto
Up to 6 Non-Fiction
I find this a programme worth watching for this target age. This episode gives many
approaches to a sportive girl who really likes hockey. Programme editing and presenting
affects me much. The conversation between the girl and the hockey teacher is quite
impressive to me.
DEGRASSI - THE NEXT GENERATION: OUR LIPS ARE SEALED (part 2)
The N, New York
This is a very well constructed funny drama series. Casting and script are the most
colourful things to me.
AKINI AND THE DANCING SPIRIT OF TRINIDAD
3sat, Mainz
This programme includes very authentic pictures and nice, local music. It is a good
chance to watch a piece of work from Trinidad. It involves dancing with sticks and
costumes along with tasteful music.
MY PARENT'S WEDDING
Radio Telefis Eireann (RTE), Dublin
“My Parent’s Wedding” is a nice documentary from Ireland. It is about a boy who finds
himself in the middle of his parents wedding ceremony. The story takes you to a
different atmosphere, all in the boy's point of view.
Kid’s Jury Corner
Today’s last PRIX JEUNESSE “Daily” Kid’s Jury Corner Interviews come from the German
Children’s Jury.
Kid’s Jury Corner Interview with: Johannes Hildenbrand
Country: Germany
Age: 12
Hobbies: Keyboard, handball, meeting with friends,
listening to music
It has to be well designed with film tricks and special
effects. Most importantly, it has to have an exciting story
without violence!
What do you like best about being in the Children’s/Youth Jury?
I really liked being together with the group and the discussions were also fun. I liked to
watch the shows from other countries and getting to do judge the shows.
Kid’s Jury Corner Interview with: Alessandro Buschbeck
Country: Germany
Age: 9
Hobbies: Playing piano, playing games
When do you consider a children’s programme
good?
It has to be coherent for kids (and also for really little
kids) – regardless of whether it’s a documentary or a
cartoon.
What do you like best about being on the
I liked being able to judge and watch the shows. I like best to jude the shows, but
watching them was also okay.
Michael Woodward
Alejandro Escobar
Franziska Gruber

Source - Prix Jeunesse

Transcription

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