NEW NESTLÉ CRUNCH® Loaded Ice Cream Bar

Edy’s Grand Ice Cream
Offers a Complete Portfolio of
Delicious Snacks for the Whole Family!
#2
Consumers prefer Edy’s Grand Ice Cream’s
portfolio of frozen snacks. Our products
represent 6 of the top 10 Selling Items! 1
#3
#4
#5
#8
#7
Snacking Trends are HOT!
0
-1.8%
Immediate
consumption
Take home
1 Nielsen Total US C-Store YTD ending 9/8/07 Convenience Store $ Volume
2 Sources: Cookies and Cookie Bars - US - August 2006, and Crackers - US - February 2007:Snacking/Onthe-go: USA, Mintel Reports: USA, Food and Foodservice: USA ; USA Weekend.com, Jan. 28, 2007.
The 100 Calorie Snack Attack, Newsweek, August 14, 2006, Mintel - Healthy Snacking - US - November 2006
3 Nielsen $ Sales Growth, Latest 13 weeks ending July 28, 2007
PRINTING JOB #:
DRY 734-1
Edy’s Foodservice Frozen Snacks SS-pg1
Initial Creative
Revised Artwork
OTHER FOODS
75%
Line Colors:
Process Cyan
Revision History:
Process Magenta Process Yellow
Art Director: Kelly Mudge
Contact Person: Kelly
Dieline: 8.5” x 11”
Americans consume
about 25% of their
daily calories from
snacks! 3
HDIP, Inc.
All other trademarks are owned by Société des Produits Nestlé S.A.. Vevey, Switzerland.
Process Black
Released Mechanical
Date: 12/6/07
Job Number: DRY 734-2
File Name: DRY 734-2 FS_E_FrSn1.ai
Application(s): Adobe Photoshop CS2, Illustrator CS2
Creative Director: Mary Ragonesi
Designer: Kelly
Project ID: 6733368
Dimensions: 8.5” x 11”
Printer: Quantum
Supplier: N/A
SNACKS
25%
Immediate
consumption snacks
are growing faster
than take home. 2
12.5%
Match Using Available Line Colors:
COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE
RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES.
ITEMS TO BE CHECKED INCLUDE REGISTRATION, PLATE TOLERANCE, ACCURACY IN
MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN
FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION
REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE
CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN
MET. SUPPLIERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.
Date Initial
Revisions
12.6.07 KM Initial Creative
Photography/Illustration Usage Agreement:
Description: All owned by Dreyer’s/DBAC.
Date: 6/28/07
Photographer/Illustrator: GRA
Contact Information:
Gammon Ragonesi Associates
152 Madison Avenue #1400
New York, NY 10016
212.725.6710
Usage Rights:
Full usage rights
Limited usage rights
One-time usage rights
Usage Terms:
Gammon Ragonesi Associates agrees that
Dreyer’s Grand Ice Cream Company has
unlimited usage of illustrations that has been
created by our agency.
Satisfy Your Snacking Hunger with Delicious Snack Options!
Drive sales with these great varieties and new flavors.
• 78% of ice cream snack purchases are All Family Products.1
• 30% of ice cream snack purchases are All Family Bars.2
• 26% of ice cream snacks purchases are from cones.2
NESTLE Frozen Lemonade Cup
®
NESTLE Loaded Ice Cream Bars
®
A fruity, refreshing pick-me-up!
Absolutely Loaded with pieces!
NEW NESTLÉ® TOLL HOUSE® Loaded Ice Cream Bar
• Cool and refreshing lemon flavored fruit ice
• Contains 35% Juice!
• Available now!
• Everything you love about NESTLÉ TOLL HOUSE Cookie Dough,
now in a delicious ice cream bar
• Cookie dough flavored ice cream with cookie pieces
• Dipped in chocolatey and crunchy cookie pieces
• Launch: February, 2008
Eskimo Pie - the Guaranteed
Family Pleaser!™
NEW NESTLÉ CRUNCH® Loaded Ice Cream Bar
• Large chunks of candy pieces inside the bar
• 33% more candy pieces versus current NESTLÉ CRUNCH® King Size Ice Cream Bar
• Launch: September, 2008
ESKIMO PIE® Chocolate Éclair
Ice Cream Bar
NESTLÉ® BUTTERFINGER® Loaded Ice Cream Bar
• The original dipped vanilla ice cream bar. Since 1921!
• Rich chocolate fudge flavored center
• Surrounded by creamy vanilla flavored ice cream
• Coated with delicious cake pieces
• BUTTERFINGER® ice cream Loaded with big indulgent BUTTERFINGER® candy pieces
• Available Now!
NESTLE DRUMSTICK Ice Cream Cones
®
®
ESKIMO PIE® The Original Ice Cream Bar
Cones are driving more than their share of the category growth.1
Introducing NEW NESTLÉ® BABY RUTH™ Ice Cream Cone
• Large 5 oz., stickless Ice Cream Bar
• Artificially flavored Vanilla Ice Cream with
Chocolatey Coating
• The great taste of a NESTLÉ® BABY RUTH® candy bar is now in a delicious Ice Cream Cone!
• NESTLÉ BABY RUTH flavored ice cream with swirls of crunchy chocolate
• Topped with caramel and WHOLE, chocolatey covered peanuts
• Available Now!
NESTLÉ Frozen Lemonade Cup
70% of cone growth is coming from new flavors.2
NESTLÉ DRUMSTICK Ice Cream Cones- King Size
Specifications
Case
Full Pallet
Case Pack
1/12/7.4oz
N/A
Layers Per Pallet
N/A
20
Tiers Per Pallet
N/A
11
Specifications
Case
Full Pallet
Case Pack
1/24/4oz
N/A
Layers Per Pallet
N/A
26
Tiers Per Pallet
N/A
10
Cases Per Pallet
N/A
220
Length
10.00
42.80
Width
8.06
40.00
Height
6.63
78.40
Cube
0.31
77.67
Weight
4.50
1,040
Length
9.25
47.50
Width
7.25
37.00
Height
7.25
78.00
Cube
0.28
79.33
Weight
6.00
1,610
Case Pack
1/12/12oz
N/A
Layers Per Pallet
N/A
14
Specifications
Case
Full Pallet
Case Pack
1/24/3.7oz
N/A
Layers Per Pallet
N/A
15
Specifications
Case
Full Pallet
Case Pack
1/24/5oz
N/A
Layers Per Pallet
N/A
22
Tiers Per Pallet
N/A
15
Cases Per Pallet
N/A
210
Length
12.375
46.63
Width
9.75
38.75
Height
5.375
73.5
Cube
0.375
76.85
Weight
20
4,250
Length
14.875
44.63
Width
7.313
36.81
Height
5.00
75.50
Cube
0.31
71.78
Weight
6.00
1,310
Length
10.625
43.50
Width
7.5
39.63
Height
5.5
77.00
Cube
2.45
76.82
Weight
6.13
1,804
ESKIMO PIE Chocolate Éclair Ice Cream Bar
NESTLÉ Loaded Ice Cream Bars
Cases Per Pallet
N/A
260
Specifications
Case
Full Pallet
Tiers Per Pallet
N/A
14
Cases Per Pallet
N/A
210
ESKIMO PIE Stickless Ice Cream Bar
1 Nielsen, Total Us Convenience Stores, 52 weeks ending March 24, 2007 vs. YA
2 Nielsen, Total US Convenience Stores, 52 weeks ending July 14, 2007
Tiers Per Pallet
N/A
13
Cases Per Pallet
N/A
286
All trademarks are owned by Société des Produits Nestlé S.A.. Vevey, Switzerland.
PRINTING JOB #:
DRY 734-1
Edy’s Foodservice Frozen Snacks SS-pg2-3
Initial Creative
Revised Artwork
Process Cyan
Revision History:
Process Magenta Process Yellow
Process Black
Released Mechanical
Date: 12/6/07
Job Number: DRY 734-2
File Name: DRY 734-2 FS_E_FrSnSpread.ai
Application(s): Adobe Photoshop CS2, Illustrator CS2
Creative Director: Mary Ragonesi
Designer: Kelly
Project ID: 6733368
Dimensions: 8.5” x 11”
Printer: Quantum
Supplier: N/A
Line Colors:
Art Director: Kelly Mudge
Contact Person: Kelly
Dieline: 8.5” x 11”
Match Using Available Line Colors:
COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE
RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES.
ITEMS TO BE CHECKED INCLUDE REGISTRATION, PLATE TOLERANCE, ACCURACY IN
MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN
FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION
REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE
CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN
MET. SUPPLIERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.
Date Initial
Revisions
12.6.07 KM Initial Creative
Photography/Illustration Usage Agreement:
Description: All owned by Dreyer’s/DBAC.
Date: 6/28/07
Photographer/Illustrator: GRA
Contact Information:
Gammon Ragonesi Associates
152 Madison Avenue #1400
New York, NY 10016
212.725.6710
Usage Rights:
Full usage rights
Limited usage rights
One-time usage rights
Usage Terms:
Gammon Ragonesi Associates agrees that
Dreyer’s Grand Ice Cream Company has
unlimited usage of illustrations that has been
created by our agency.
Snack Size:Right Size!
4 NEW!
Sizes
EDY’S® DIBS®
Snack Size Ice Cream Bites
NESTLÉ®
Snack Size Ice Cream Sandwich 3.5 oz
A favorite for generations
2 fl oz
Fun ice cream bites are just the
right size for everyone!!
NESTLÉ CRUNCH®
Snack Size Ice Cream Bar
HAÄGEN-DAZS®
Snack Size Ice Cream Bar
1.65 oz
The great taste of your favorite NESTLÉ CRUNCH
Ice Cream Bar now in a snack size portion
1.85 oz
Self Indulgence meets Self Control!
EDY’S DIBS Bite Sized Ice Cream Snacks- Snack Bag Single
Specifications
Case
Full Pallet
Case Pack
1/24/2oz
N/A
Layers Per Pallet
N/A
N/A
Tiers Per Pallet
N/A
N/A
Cases Per Pallet
N/A
N/A
Length
14.875
N/A
Width
6.5
N/A
Height
5.5
N/A
Cube
0.31
N/A
Weight
50 oz
N/A
Width
9.75
39.94
Height
7.50
73.00
Cube
0.45
72.13
Weight
7.92
1,190
Width
10.00
40.00
Height
8.00
69.50
Cube
0.486
67.57
Weight
10.68
1,417
Width
7
40
Height
4.875
78.625
Cube
0.26
87.36
Weight
3
950
NESTLÉ CRUNCH Snack Size Ice Cream Bar Single-Pack
Specifications Case Pack
Case
3/24/1.65oz
Full Pallet
N/A
Layers Per Pallet
N/A
16
Tiers Per Pallet
N/A
9
Cases Per Pallet
N/A
144
Length
10.688
42.75
NESTLÉ Snack Size Ice Cream Sandwich Single-Pack
Specifications
Case
Full Pallet
Case Pack
3/24/3.5oz
N/A
Layers Per Pallet
N/A
16
Specifications Case Pack
Case
1/24/1.85oz
Full Pallet
N/A
Layers Per Pallet
N/A
20
Tiers Per Pallet
N/A
8
Cases Per Pallet
N/A
128
Length
10.50
42.00
HAÄGEN-DAZS Snack Size Ice Cream Bar Single-Pack
Tiers Per Pallet
N/A
15
Cases Per Pallet
N/A
300
Length
13
48
FSE-SNACKS-08
HDIP, Inc.
All other trademarks are owned by Société des Produits Nestlé S.A.. Vevey, Switzerland.
PRINTING JOB #:
DRY 734-1
Edy’s Foodservice Frozen Snacks SS-pg4
Initial Creative
Revised Artwork
Process Cyan
Revision History:
Process Magenta Process Yellow
Process Black
Released Mechanical
Date: 12/6/07
Job Number: DRY 734-2
File Name: DRY 734-2 FS_E_FrSn4.ai
Application(s): Adobe Photoshop CS2, Illustrator CS2
Creative Director: Mary Ragonesi
Designer: Kelly
Project ID: 6733368
Dimensions: 8.5” x 11”
Printer: Quantum
Supplier: N/A
Line Colors:
Art Director: Kelly Mudge
Contact Person: Kelly
Dieline: 8.5” x 11”
Match Using Available Line Colors:
COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE
RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES.
ITEMS TO BE CHECKED INCLUDE REGISTRATION, PLATE TOLERANCE, ACCURACY IN
MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN
FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION
REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE
CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN
MET. SUPPLIERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.
Date Initial
Revisions
12.6.07 KM Initial Creative
Photography/Illustration Usage Agreement:
Description: All owned by Dreyer’s/DBAC.
Date: 6/28/07
Photographer/Illustrator: GRA
Contact Information:
Gammon Ragonesi Associates
152 Madison Avenue #1400
New York, NY 10016
212.725.6710
Usage Rights:
Full usage rights
Limited usage rights
One-time usage rights
Usage Terms:
Gammon Ragonesi Associates agrees that
Dreyer’s Grand Ice Cream Company has
unlimited usage of illustrations that has been
created by our agency.