Here`s a deal that will cool you off – Sloan`s Ice Cream parlors are

Here’s a deal that will cool you off – Sloan’s Ice Cream parlors are
celebrating July as National Ice Cream Month by holding an oldfashioned Ice Cream Social.
To get a ticket for a free ice cream treat
at the CityPlace location on Sunday,
July 26, you have to take a selfie
showing yourself in Sloan’s, or eating
one of Sloan’s ice cream treats, and
post it to their Facebook page.
“We wanted to give back to our fans,”
said David Wild, Sloan’s director of
franchising. “Everybody remembers
the ice cream socials in school, and
getting free ice cream with your friends – it’s what we wanted to
recreate, the nostalgia.”
Nostalgia is built into Sloan’s, first started in 1999 by Sloan
Kamenstein, who envisioned an old fashioned ice cream parlor
crossed with Charlie and the Chocolate Factory and Alice in
Wonderland.
“He wanted to create something like a wonderland so that when
you’re a kid – or an adult going into it – it makes you feel like a kid
again and gives you that sense of wonder,” Wild said.
All of the shop designs and brand colors were chosen by the owners to
create a bubblegum and neon green space.
Rainbow chandeliers drip color
from the ceiling; the bathrooms are
a trompe l’oeil: the glass doors are
transparent until a light is turned
on, then the glass becomes frosted –
but only on the outside. Those
inside are treated to views of
curious onlookers peering in.
The recipes for the ice creams were from Kamenstein’s early career as
a pastry chef who did stages in European kitchens and bakeries. He
studied at the Cordon Bleu, and made desserts at the Ritz and other
hotels.
“He came back here (to the U.S.), and decided what he wanted to do.
His grandfather had taken him for ice cream every day after school.
He wanted to open an ice cream parlor where everyone could go and
have that experience.”
His chef’s predilections came through, and he began creating ice
creams with the highest quality ingredients – so not only was the
shop inviting, but the ice creams were successful on their own.
Now, Sloan’s is franchising, and along with the six in South Florida
and one in California, four more are planned – two in California and
two in the Middle East: Dubai and Kuwait.
“They have very hot weather there,” Wild said. “And these are where
the hot trends are – Dubai is the hub of everything trending.”
The Ice Cream Social will be 2-5 p.m. Sunday, at Sloan’s in CityPlace,
700 Rosemary Ave., West Palm Beach. Call (561) 833-4303. Free ice
cream given to ticketed guests. Get details on Sloan’s Facebook page