The Three P s of Sim Development ROI: Prototype, Prototype, and
Transcription
The Three P s of Sim Development ROI: Prototype, Prototype, and
507 The Three P s of Sim Development ROI: Prototype, Prototype, and Prototype Nathan Kracklauer Director of Content Development, Enspire Learning Shon Bayer Managing Partner, Enspire Learning WWW.eLearningGuild.com WWW.eLearningGuild.com November 5-8, 2007 San Jose, CA The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype Shon Bayer Vice President – Products Nathan Kracklauer Director of Product Development Session Agenda Today we’ll talk about: • Horror stories from the trenches • How to develop a prototyping strategy • Who to get involved in prototyping • Hands‐On examples of prototypes We won’t talk about: • Prototyping software simulations • ROI Analysis Who are You? • How many of you prefer the term game to simulation? • How many of you are simulation developers? • How many of you are simulation consumers? • How many of you are new to simulations? Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA Simulation Types and Development Costs Simulation Type Average Price 2D Game (10‐15 min) 1. $75K‐$125K Team‐Based Business Simulation (1 day) 2. $50K‐$100K+ Customized Board Game (4‐8 hours) 3. $250K‐$500K+ Branching Simulation (30 min ‐ 1 hour) 4. $100K‐$250K Spreadsheet Simulation (1‐ 2 hours) 5. $20K‐$40K Executive Challenge: Case Example • Executive Challenge™ ‐ Leadership Development Simulation • Team‐based, multiplayer simulation • Used by organization such as Bank of America, Alltel, Pitney Bowes, and MIT – Sloan A Cautionary Tale Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA Lessons Learned • Think about the “experience” early – Team size 22? • Be prepared for emergent features – Ethics Æ Leadership • Don’t develop in the echo chamber – Put the sim in front of “real” users soon and often • Don’t lose focus on low‐priority features • Throw out the design document A Different Way to Develop Simulations What Does Failure Look Like? • • • • • • Interface and mechanism confusion Difficult to learn, long ramp‐up time Boring, non‐engaging experience Doesn’t align with learning objectives Doesn’t mesh into overarching program Significant additional development effort to “fix” sim Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA Tools to Prototype With • Choose an approach that aligns with the goals of the simulation, development team skill sets, and resource needs • There is no “right” approach: – – – – – – Thought Experiments Paper Based Prototypes Excel Based Iterative Computer Based Hybrid Approach Rapid Development Tool Hands on Prototyping Examples Paper + Excel Prototypes Paper + Excel + Web Prototype Executive Challenge Finance Leader Simulation Best Practices for Prototyping Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA The Two Key Ingredients • The right prototype • The right audience What to Test and When Prototype Stage •Fundamental Game Design (Single player vs. multiplayer, paper vs. computer based) •User interface Single player versus multiplayer •Motivational strategies Motivational strategies •Game mechanics Balancing •How to learn the simulation Data entry How to Learn the Simulation •Alignment with learning objectives Middle Fun •Pacing and rhythm Difficulty •Facilitation Alignment with learning objectives Pacing, Rhythm •Fun •Realism Paper versus computer-based •Balancing Late Realism •Difficulty Facilitation Early User Interface Game mechanics •Program Integration The Right Prototype (cont) • Don’t be afraid to test a single game mechanic or learning objective in a playtest • Build in complexity over time (but don’t be afraid to keep it out altogether) Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA What a Playtest Might Look Like Early Prototypes Later Prototypes 15 minutes Context and Vision Setting 15 minutes Articulate Learning Objectives 30 minutes Communicating Rules 15 minutes Communicating Rules 2 hours Play 1 hour Play 30 min Debrief Experience 30 minutes “Real” Debrief 1 hour Brainstorm New Ideas + Consensus on next steps 1 hour Play 1 hour Debrief Experience The Right Audience Prototype Stage Audience Profile Early (Concept) •Designers (Visual and Instructional) •Gamers •Subject Matter Experts •Sponsors Middle (Details) •Subject Matter Experts •Stakeholders •End Users Late (Polish) •Quality Assurance •Expert Players •End Users Other Best Practices • Have specific objectives for each prototype, but embrace uncertainty • Always keep the goals of the simulation (learning objectives, experience) at front and center • Be clear in communications as “reality” changes Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire November 5-8, 2007 San Jose, CA About Enspire Learning ► Enspire delivers exceptional simulation experiences that help our clients address strategic learning challenges ► Our Austin‐based team of 60+ learning professionals provides best practices in design, development, and delivery of e‐learning, simulations, and blended learning ► Our award‐winning solutions have delivered value to some of the most demanding and prestigious organizations around the world “The Enspire team who worked with me from the initial point of contact through implementation was exceptionally professional, friendly, helpful and detail-oriented. The simulation itself was a big success.” -Dr. Corrine Bendersky, Professor of Management, UCLA Anderson School of Management Questions? www.enspire.com | [email protected] | [email protected] Session 507 – The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype– Nathan Kracklauer and Shon Bayer, Enspire