Untitled - Ozone Magazine
Transcription
Untitled - Ozone Magazine
PUBLISHER/EDITOR: Julia Beverly MUSIC REVIEWS: ADG, Wally Sparks CONTRIBUTORS: Bogan, Cynthia Coutard, Dain Burroughs, Darnella Dunham, Felisha Foxx, Felita Knight, Iisha Hillmon, Jaro Vacek, Jessica Koslow, J Lash, Katerina Perez, Keith Kennedy, K.G. Mosley, King Yella, Lisa Coleman, Malik “Copafeel” Abdul, Marcus DeWayne, Matt Sonzala, Maurice G. Garland, Natalia Gomez, Noel Malcolm, Ray Tamarra, Rayfield Warren, Rohit Loomba, Spiff, Swift SALES CONSULTANT: Che’ Johnson (Gotta Boogie) LEGAL AFFAIRS: Kyle P. King, P.A. (King Law Firm) STREET REPS: Al-My-T, B-Lord, Bill Rickett, Black, Bull, Cedric Walker, Chill, Chilly C, Chuck T, Controller, Dap, Delight, Dereck Washington, Derek Jurand, Dwayne Barnum, Dr. Doom, Ed the World Famous, Episode, General, H-Vidal, Hollywood, Jammin’ Jay, Janky, Jason Brown, Joe Anthony, Judah, Kamikaze, Klarc Shepard, Kydd Joe, Lex, Lump, Marco Mall, Miguel, Mr. Lee, Music & More, Nick@Nite, Pat Pat, PhattLipp, Pimp G, Quest, Red Dawn, Rippy, Rob-Lo, Statik, Stax, TJ’s DJ’s, Trina Edwards, Vicious, Victor Walker, Voodoo, Wild Bill ADMINISTRATIVE: Melinda Paz, Nikki Kancey CIRCULATION: Mercedes (Strictly Streets) Buggah D. Govanah (On Point) Big Teach (Big Mouth) Efren Mauricio (Direct Promo) To subscribe, send check or money order for $11 to: 1516 E. Colonial Dr. Suite 205 Orlando, FL 32803 Phone: 407-447-6063 Fax: 407-447-6064 Web: www.ozonemag.com Cover credits: Trillville photo by Julia Beverly; Memphis Bleek & Young Gunz photo by Eric Johnson. OZONE Magazine is published eleven times annually by OZONE Magazine, Inc. OZONE does not take responsibility for unsolicited materials, misinformation, typographical errors, or misprints. The views contained herein do not necessarily reflect those of the publisher or its advertisers. Ads appearing in this magazine are not an endorsement or validation by OZONE Magazine for products or services offered. All photos and illustrations are copyrighted by their respective artists. All other content is copyright 2005 OZONE Magazine, all rights reserved. No portion of this magazine may be reproduced in any way without the written consent of the publisher. Printed in the USA. Hate it? Love it? Send your comments to: [email protected] OZONE reserves the right to edit comments for clarity or length. JB, I read your article on BET, and I wanna tell you, man, keep bussin’ they ass! That’s a real reality check for their ass. We need more writers to do the same! – Greedy, [email protected] (Jackson, MS) JB, I loved your “2 cents” editorial. I must say I’m quite impressed because you’re a girl and love hip-hop (no disrespect towards your female abilities). You are now my new role model for 2005 and forever. Love the magazine. You get two thumbs up. Congratulations on your recent awards, and I wish OZONE the best as it grows to become even more successful. – Trell Bolling, [email protected] Fuck BET! Ha ha. I loved your editorial. Damn, JB! You really impressed me with the way you handled BET and their staff of haters. That really took some balls. BET should be trying to interview you! I know it ain’t easy being a female in the industry, especially being a white female. It’s a whole lot stacked against you and your success, so for you to have taken your magazine from nothing to what it is today is a huge ac- complishment. Much respect to OZONE! – Ms. Rivercity, [email protected] (Jacksonville, FL) Yo, OZONE, don’t sweat the negative feedback from people who were mad that their favorite artist wasn’t on the MTV Jams/OZONE 25 Greatest Southern Artists list. I’m not too sure what it was based on, but I’m glad someone at least took the time to recognize the fact that we Southerners have what it takes. On another note, free Pimp C! That was a really good look doing an article on that cat. I miss the UGK combo even though Bun B is holding it down. Hopefully this mag will blow up to the point where people ain’t buying The Source, VIBE, and all those other New York mags that are out there. Jax got your back. – [email protected] (Jacksonville, FL) I read your editorial about BET. That’s some real bullshit. That was some hating-ass shit. Being that you’re white, I’m laughing because I would think the cops wouldn’t sweat you like that. But you are a part of hip-hop, and anything hip-hop is a threat to cops and security guard-types. In my eyes, all that happened was you being invited by some friends of yours in the rap game, and BET was hating cause you was cool with them. I’m with you. Fuck puss-ass BET. Wait til OZONE gets their own channel. – Q904balla@ aol.com (Jacksonville, FL) I’m a fan of your mag, for real. I read JB’s current 2 cents and I’m glad you got vindication and are still willing to forgive and forget with that whole BET situation. – Rad-Z, raddness@ mycidco.com (Deland, FL) I checked out your May 2005 edition, and I must say again that the “all of the above” journalist has done it again. You were holdin’ it down in your 2 cents section. I’ve always hated the way BET handled their business. They are beginning to suck. You should do an article on that new Marques Houston video that they banned from BET. They play all kinds of shit, like Nelly’s “Tip Drill” with him sliding a damn credit card down a chick’s ass crack, but as soon as a naked man appears on TV with the camera “[After I got out of prison], hip-hop is the same shit, different toilet. Four labels, already two radio stations, one video station. And if you ain’t in cahoots, then you are 2005) (June Source The Kass, Ras line.” bottom g fucked from the beginnin . “I’d never have surgery on my face. I’ve never seen that work out for anybody 2005) (June e Magazin Blender Presley, Marie You should leave your face alone.” – Lisa never came out “Niggas look at me like, ‘Why Prospect and Geddy never came out?’ Maybe they (May 2005) XXL Joe, Fat work.” to want because they never went into the studio and made an album. Maybe they didn’t learned lesson one of surviving in the hood: under “[Dave Mays’] heart pumps pink kool aid. For all his love of the ghetto, he never to take the ass-whoopin’ than to be [Benzino’s] no circumstances are you to ever give your lunch money to a bully. It is far better – Reginald Dennis interview on hiphopdx.com ATM.” l persona “[Lil Flip] is on some real gay shit. He a cake for real. He a hoe-ass nigga.” - Slim Thug interview on sohh.com girl - not, ‘Hey, bitch.’ I wake up every morning and “Mario is my new boyfriend. You see what he’s singing about? Respect your Fair think, How did I end up in this hip-hop shit?” – Kimora Lee Simmons, Vanity “People need to stop trying to do a hundred different things and pick what they do really well and own it, wear it, and master it.” – Steve Stoute, Vibe Magazine (May 2005) to love. And I think love’s twin brother or love within “Southern hip-hop, in everything we do and everything we say, it comes back an ability to hurt us. All the stuff we talk about in has it because is ng itself is pain. Because the only reason why you love somethi to the shooting and the busting to diamonds in our our music is pain, whether we want to admit it or not. From the hoes in the club into the ground from slavery up until now.” – David hands. We shine because we felt bad for so long. Our self-esteem was beaten Palmer’s book Adventures in Dirty South Hip-Hop Tamara to d Banner’s forewor all the way down to a nigga’s penis, shit gets shut down! What’s up with that? Not hot at all. No female fun whatsoever. I think MTV is getting more viewers than BET, and that’s a damn shame. Hip-hop is getting bigger, but where the fuck are we going to display it if we can’t air it on a network for the people who created it - Black Entertainment Television? - Danielle, [email protected] Man, I don’t know what to write. I really don’t know how I can top last month’s “fuck BET” rant. In fact, I wish people would kick me out of events more often so I’d have something to write about. A lot of people loved that BET editorial. One person that emailed me even had a pretty good suggestion: after I make my first mil or so, I might fuck around and start my own TV channel. Watch out, BET. I’m plotting right now. Females will watch my channel instead of BET because I’ll have some decent male hosts (no Ray J’s). We all know the ladies really run shit. I just got the new issue of OZONE in the mail and I read most of it already. I actually skipped XXL and Scratch to get to the OZONE. My favorite part is always your “Industry 101” section. Do you have a deal with Blackberry? Cause if not, you’re giving them free press. They better give you a free phone and accessories since you’re plugging them. And by the way, I read your 2 cents, and I’d like to point out that Viacom also owns BET so they have a monopoly on the two biggest media avenues for music: BET and MTV! - Dajie, [email protected] (West Palm Beach, FL) I just happened to see your magazine for the first time in the Affiliates’ office yesterday. IYour “Fuck BET” article is so hilarious. Keep up the good work! - Leighton, [email protected] (Atlanta, GA) What’s up, OZONE? I’d like to say first off that I love your magazine. I read it all the time. I’m not a rap artist from Tampa, but I love the local talent. I think everyone from Tampa: Tampa Tony, KRazy, Rated R, and Tom G are all okay artists. But on the real, everybody in the streets and hoods of Tampa knows that Tango a.k.a. The Tan Man is the best rapper around here. You need to put him in your magazine. Big ups to you, OZONE! - Big C, biggcinne@aol. com (Tampa, FL) Correction: In last month’s “Industry 101,” the studio number for Ray Seay’s The Vault was listed incorrectly. The correct number is 305956-9435. In my BET editorial, I didn’t name names, but at the time I didn’t know so many other people (including other media) felt the same. So, I’ll say it now: Fuck Marcy Polanco. She needs to be fired from BET. I’m not speaking to one person in particular, but I’d like to give a shout out to the magazines that go through each issue of OZONE and call all our advertisers trying to get money out of them. Let me give you a hint when it comes to advertising solicitation: we don’t call people and ask them for money. They call us. If your shit was as hot as ours, they’d call you too. I was the quiet smart kid in school, like, borderline nerdy. Used to sell the test answers for $5. Back then, they didn’t listen to me, now I’m hot they - well, you know the rest. I get calls at all hours of the day (and night) that go like this: “Hey JB! This is [insert name of person I don’t know] with [insert incredibly stupid name of a record label I’ve never heard of]. We met at [insert event I don’t remember]. We want you to do an interview with [insert name of artist I’ve never heard of].” A magazine by itself cannot create a superstar. If you don’t believe me, look at Benzino. A magazine is a reflection of the community. If you’re hot, we’ll come find you. Simple as that. Of course, you should stay accessible, but harassing editors generally doesn’t work. Or, you could try the Gucci Mane method for free publicity: diss a rival rapper, then kill anyone who comes after you. Of course, there are bothersome side effects like murder warrants you might have to deal with. But, your label and publicist will be happy as hell when they bond you out on your album release date! Kids, don’t try that at home. It’s a scary thought to think that I have some sort of power. In fact, I learned this month that I have more power than I thought. Apparently, I single-handedly got an entire security team fired and my entire staff trespassed from a club I haven’t even been to since last year. You see how we have like, forty million pictures in each issue, right? There was one photo in last month’s issue of a few rappers taken at a well-known Orlando nightclub. One of them was pointing a gun directly at the camera. Anyway, apparently the club owner wasn’t too happy about the negative publicity generated from the image, and shit hit the fan. Hey, Elliott at XXL! I know you see OZONE coming up strong! I know you’re running out of shit to write about too, now that your Destroy The Source mission is nearly complete. Time to play defense. Say hi to G-Unit for me. Ha! But pay no attention, I’m just talkin’ shit cause y’all never send me any damn freelance work. At least VIBE appreciates me. Hey! It’s finally June. Happy birthday to me. By the time you read this, I’ll be 24. I’ve been waiting six months to accurately quote T.I.’s “Tha King”: I’m [queen] of the South but there’s fifty states I’m gon’ spread out and eliminate who’s in the way I’m 24 today, give me ‘til I’m 28 I’ll be ruler of all that I survey, and not just in the States - Julia Beverly ([email protected]) Guilty pleasures: 50 Cent “Just A Lil Bit” & Nick Cannon f/ Anthony Hamilton “Can I Live” Young Jeezy f/ Jazze Pha “Then What” Smilez & Southstar “Found Out” Brooke Valentine f/ Miss B & Remy “Girlfight (remix)” Gucci Mane f/ Mac Bre-Z “Go Head” Frayser Boy f/ Mike Jones & Paul Wall “I Got Dat Drank” Memphis Bleek f/ Swizz Beatz “It’s Like That” David Banner “Play” Young Cash “In My Chevy” Joss Stone “Spoiled” Young Jeezy “Street N*ggas” Fats f/ Maceo “Nextel Chirp” Mike Jones “Back Then” 01: Wyclef and Buggah @ a Florida Marlins’ game (Miami, FL) 02: Trick Daddy and David Banner @ Springfest (Miami, FL) 03: Eddie DeVille, Chingo Bling, and friends reppin’ OZONE on the set of Paul Wall’s “Sittin’ Sideways” (Houston, TX) 04: Young Cash and Brisco @ Crobar (Miami, FL) 05: Teach, K-Foxx, and M-Dot at 99 Jamz (Miami, FL) 06: B5 reppin’ OZONE @ Springfest (Miami, FL) 07: Prince Markie Dee, Nina Chantale, and Trick Daddy (Miami, FL) 08: Chris of the 727 Boys and Webbie reppin’ OZONE @ the Underground (Tampa, FL) 09: KC, Rashad Tyler, and Slim Goodye @ Club Paris (Orlando, FL) 10: LaLa and Slim Thug @ Springfest (Miami, FL) 11: Boy Wonder and Mr. Bigg Time @ Club Troy for the Hittmen DJ’s Showcase (Miami, FL) 12: Noreaga showing off his personalized t-shirt @ House of Blues (Orlando, FL) 13: Big Gee of Boyz N Da Hood and DJ Chill reppin’ OZONE @ Studio 7303 (Houston, TX) 14: Ted Lucas and Pitbull (Miami, FL) 15: Bigalow, Reese, & P Boy Stone reppin’ OZONE @ Junkyard 2 (Canton, MS) 16: Three 6 Mafia and Frayser Boy on the set of “I Got Dat Drank” (Houston, TX) 17: Trick Daddy, Jae Millz, and Chingy @ Springfest (Miami, FL) 18: Mike Jones teaches some white folks how to sip “dat drank” on the set of Frayser Boy’s video (Houston, TX) 19: Mob B and the Lake Road Boys reppin’ OZONE (Orlando, FL) 20: TJ Chapman, Gorilla Tek, and T-Pain @ Club Troy (Miami, FL) 21: Roy Jones Jr. and Wally Sparks reppin’ OZONE... and what is going on behind them??? (Chattanooga, TN) Photo Credits: Carmen Davis: #21 J Lash: #07,14 Julia Beverly: #02,03,04,05, 10,11,15,16,17,18,19,20 Keadron Smith: #13 KG Mosley: #08 Malik Abdul: #06,09 On Point: #01 Spiff: #12 12 OZONE JUNE 2005 01: Brooke Valentine and Amerie @ Springfest (Miami, FL) 02: The Outlawz reppin’ OZONE @ their release party (Atlanta, GA) 03: UTP reppin’ OZONE @ Southern University’s Springfest (Baton Rouge, LA) 04: JC, DJ Dirty, and Felisha LeBlanc reppin’ OZONE on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 05: Mike Jones shooting pool during lunch break of Frayser Boy’s video (Houston, TX) 06: Kevin Black and Marques Houston on South Beach (Miami, FL) 07: Pat Nix, DJ Wal-Gee and Willie Fischer @ Club Paris (Orlando, FL) 08: Smilez and Southstar reppin’ OZONE @ the Blue Room (Orlando, FL) 09: Aziattik Black and Marcus. @ Springfest (Miami, FL) 10: Freeway and Peedi Crakk performing @ Tabu for Big Earl’s Birthday Bash (Orlando, FL) 11: TJ Chapman and Kaspa @ Club Troy (Miami, FL) 12: Tha Union reppin’ OZONE on South Beach (Miami, FL) 13: Money Mark and DJ Kool Aid @ Perfect Rack (Houston, TX) 14: Bedo and KC @ House of Blues (Orlando, FL) 15: Grandaddy Souf and Frayser Boy @ his “I Got Dat Drank” video shoot (Houston, TX) 16: Tank and fans (Miami, FL) 17: P$C’s Big Kuntry, Memphis Bleek, Roland Powell, and P$C’s Mac Boney @ Springfest (Miami, FL) 18: Butta Smoove, Chill Will, Freeway, and Peedi Crakk by the OZONE truck (Orlando, FL) 19: Three 6 Mafia’s DJ Paul, Jim Jones, and Juicy J @ Paul Wall’s “Sittin’ Sideways” video shoot (Houston, TX) 20: DJ Doc, Aziattik Black, and Sonic @ Junkyard 2 (Canton, MS) 21: Xzibit, Ras Kass, and Trick Daddy (Miami, FL) Photo Credits: Dove: #01 Iisha Hillmon: #02 J Lash: #06,16,21 Julia Beverly: #04,05,09,11, 12,13,15,17,19,20 King Yella: #03 Malik Abdul: #07,08,10,18 Spiff: #14 14 OZONE JUNE 2005 Disclaimer: These interviews are anonymous, so we cannot verify if they are true or not. All details (cities, club names, hotel names) have been removed. These stories do not necessarily represent the opinions of OZONE Magazine. These stories did not necessarily occur recently, so if you are currently seeing one of these fine gentlemen, no need to curse him out. These stories are from different women. So it sounds like there was a lot of foreplay. Well, we were really rushed because they were leaving to go to the next state, and I was on my way [back home]. So, during that initial encounter, there was some foreplay. The actual conversation started the night before when it was time to leave the afterparty. We had planned to hook up the night before but kinda lost track of each other. So we talked about the fact that the night before was basically like a missed opportunity. If you have a celebrity confession, send an email to [email protected] and we will reply with a phone number where you can call anonymously to be interviewed. NELLY: How did you meet Nelly? I have a friend who’s a fashion stylist. She does some work in the music industry, and I was working with her and went with her on some business trips. She was working with some people that were associated with a tour Nelly was on. Basically you met him through work. Yeah, more or less. It was actually at an afterparty when we first met. We’d went to the concert and I met Nelly at the afterparty. You don’t have to give a specific date, but how recent was it when you met? Several years ago. When you met was it a friendly vibe or sexual? It was definitely a friendly thing, but we were really attracted to each other. I wasn’t sure if I wanted to go there. We communicated for the next few weeks and I continued to go with my friend to various cities. Every time I was at a show or an afterparty, we were just going back and forth on a friendly basis. kinda poked me, like, “Girl, you better go get your man!” I went to his room just to say bye and we ended up sleeping together. The girl in our last groupie confession about Nelly didn’t have a good experience with him. My experience is completely contradictory to what she said, because I didn’t find that to be true. As a person, he’s incredibly charming. Every other word is “sweetheart.” I found him to be really personable and respectful. To me, he’s a good person, and the sex was excellent. The other girl said he had a small dick. That’s the one part of her story that was semi- Did he have a girlfriend at the time? Did you talk about stuff like that? We talked about my career goals, and a little bit of his background. He’d tell me about life on the road or whatever. At the time he was popular, but he wasn’t as popular as he is now. He was kinda leery of some of the things that came along with being famous. At the time I was working on my degree and he thought it was really good that I was in college. We talked about previous jobs he’d had and his background playing baseball. Getting into music was basically like an accident for him. Do you still see him? I’ve seen him from time to time, and sometimes we do have sex. We’re basically friends with benefits. What’s his situation with Ashanti? From my understanding of the situation, they were trying to make a relationship work but it didn’t seem like it was serious enough for him to stop sleeping with other people. I probably shouldn’t have even said that, though. From what I know, he cares about her. “[Nelly] was some of the best sex I’ve ever experienced in my life, to be honest...He’s a talker. He asks a lot of questions and talks throughout the whole process.” Why were you hesitant to “go there”? I don’t know. I was just thinking it was bad, and I probably shouldn’t. Because of how I was raised, I guess. You didn’t want to sleep with him because he was a rapper? Well, it wasn’t so much because he was a rapper. It was mostly because we just didn’t know each other that well. Did he tell you why he was attracted to you? We talked about it at a later date, as far as what the initial attraction was. Part of it was just how I look. Later on he told me that it was because I wasn’t really chasing him. Did you see a lot of girls chasing him? Definitely, yeah. At what point did it become sexual? A few weeks after we initially met, he had another concert date and we were flirting at the afterparty. We were staying in the same hotel, and everybody was up late. I got back late and eventually just went to sleep. The next morning me and my friend were saying goodbye to everybody from the tour. We’d gotten really familiar with most of the people on the tour, and the artists knew who we were. I had the chance to go say good bye to Nelly and my friend accurate. The size isn’t that great. It’s short and wide. Maybe like six inches. It’s wide, though, so maybe it looks shorter than it is. I think she was exaggerating a little bit, but yeah, I wasn’t impressed by his size either. So the sex was good? It was some of the best I’ve ever experienced in my life, to be honest. He’s really considerate. He’s a talker. He asks a lot of questions and talks throughout the whole process. He’s very considerate and concerned with your feelings. What kinds of questions did he ask? Before he did anything, he’d ask, “Is it okay if I do this? Can I touch you there? Do you like this?” Stuff like that. He asked me, “Are you gonna cum? How can I make you cum?” He’s definitely a talker throughout. Since it was a good experience, did you wish you’d slept with him sooner? No, I was glad that I waited so long. I think the fact that we did wait so long was part of the reason that it even occurred, like, that was part of the reason he was attracted to me. If I had to do that over, I probably wouldn’t change it. Do you think he asked questions like that to protect himself from any false accusations? You know, make sure you wanted the same thing he wanted? Yeah, I think part of it was self-preservation, but some of the questions went above and beyond that. I think his nature is just that he likes to talk during sex. Have you slept with any other rappers besides Nelly? No. This was an exception for me. When I met him, I knew who he was, but I definitely wasn’t a fan of his. I had never purchased a Nelly CD. I was just attracted to him physically, because he’s my type. I’ve been approached by other rappers, but I definitely don’t plan on sleeping with them. I don’t agree with sleeping with every famous person or entertainer that you meet, but I guess some people might read this story and consider me to be a groupie. Would you be offended if someone called you a groupie? I don’t think I’d be offended, but I wouldn’t agree with them. A groupie is a person who pursues someone for the sole reason of their fame. I don’t think that describes me. I’m not looking for anybody’s money. I have an established career and a college degree, so I’m not out here sleeping with rappers to get money. If the sex was good and y’all were friends, why not try to develop a relationship? I know who he is and I know that I could never really try to have a one-on-one relationship with a rapper who gets panties thrown at him on a daily basis. A man is only as faithful as his options, and he’s got plenty of options. If I’m gonna call somebody my man, I’d like to be able to spend time with them more often. I didn’t go into it thinking he was gonna be my future husband. OZONE MAY 2005 15 01: Gotti and Game @ House of Blues (Orlando, FL) 02: T-Pain and Teddy T @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 03: Doc, TJ Chapman, and H Vidal @ Manilla (Tampa, FL) 04: Slim Thug riding in style on the set of the “I Ain’t Heard of That” remix video (Houston, TX) 05: Video models reppin’ OZONE on the set of DMX’s “Pump Ya Fist” (Miami, FL) 06: Tampa Tony and Plies @ Springfest (Miami, FL) 07: DJ Khaled, Ebony Eyez and David Banner @ Springfest (Miami, FL) 08: Jody Breeze reading OZONE (Tampa, FL) 09: Lil Wyte and Paul Wall on the set of his “Sittin’ Sideways” video shoot (Houston, TX) 10: Legend the Great and D-Rocc @ Plush (St. Louis, MO) 11: H Vidal and Tori Alamaze (Tampa, FL) 12: Wally Sparks and Spike Lee (Chattanooga, TN) 13: Acafool and Proof @ Ludacris’ concert (Tampa, FL) 14: Khia reppin’ OZONE @ Springfest (Miami, FL) 15: Trina and friends (Miami, FL) 16: Unique and LucDuc @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 17: Boyz N Da Hood and Miss T in the French Quarter (New Orleans, LA) 18: John Tucker, Paul Wall, Frayser Boy, and Mike Jones on the set of “I Got Dat Drank” (Houston, TX) 19: Raekwon and Bizmarkie @ Mansion (Miami, FL) 20: P. DIddy, Rob Love, and Smitty @ Crobar (Miami, FL) 21: Benz and Boo da Boss Playa @ Junkyard 2 (Canton, MS) Photo Credits: H Vidal: #03,11 JC: #10 J Lash: #15 Julia Beverly: #02,04,06,07, 09,16,18,20,21 KG Mosley: #08,13 Malik Abdul: #05,14 Marcus Jethro: #17 Sophia Jones: #19 Spiff: #01 Wally Sparks: #12 16 OZONE JUNE 2005 You guys have a new album coming out? Kane: (rapping) I got a ten-foot pole that’ll go in yo’ hole / Take yo’ soul, make nut come out yo’ nose / Ha, ha, ha, fall all on yo’ clothes, bitch / Now that I got you in the bed, I’m gon’ pull yo’ hair / Snatch yo’ ass up out of here, I’m gon’ pull yo’ hair. Interesting. Kane: Me and D-Roc got something for these niggas. For every nigga, I’m gonna spit a rap on y’all cause I’m gonna tell y’all that. Gangsta like Frank Nitty, don’t want the keys to my city like P Diddy / I just wanna rep for the neighborhood / So when you slide through my city I can always keep the word that the flavor good / Now I don’t sell this and I don’t sell that / But I dwell where them boys get them cell cases at / To a thug that might be thinkin’ young grip ain’t street / You ain’t gonna up your ranking if you worryin’ bout me / Your mind on the decline, your line on thin / If you don’t find something to do wit’ ya time you won’t win / I ain’t tellin’ y’all fuck niggas again / Y’all can’t fuck with the Ying Yang Twins / They hated on me before I got a grip / I got it now but still they don’t give a fuck / I’ll be a fool to think that y’all like me / I bet it’s some niggas that don’t know me that wanna fight me / Ain’t too many niggas that can rap that excite me / A lot of these niggas walk around here tryin’ to bite me / You can’t recite me and you might not like me but don’t dislike it, get like it BITCH! D-Roc: Yeah, what he said. So now that we’ve all heard “Wait,” we are waiting to hear what your album is gonna sound like. D-Roc: It’s gonna sound like what he just said. Our album is called U.S.A.: United States of Atlanta. It’s gonna explain that you better understand Atlanta after you hear this album. We made an album for everybody that thinks Atlanta is just about crunk music. It’s not. You’ve got people that go to church in Atlanta, people that work in Atlanta, people that sell dope in Atlanta, you got skrippers in Atlanta, you got bums in Atlanta. Atlanta is not just crunk, but still, people been getting crunk in Atlanta since I was zero years old. Twenty-six years I’ve been getting crunk in Atlanta. Crunk has been the way of Atlanta since Atlanta been Atlanta. Kane: I don’t consider crunk to be a movement. I just consider the East and the West coast and then there’s the South, cause we wasn’t making enough noise to be like them. So now life goes in a full circle. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: Life don’t go in a boomerang. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: So now it’s time for the third coast to get they fair shot. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: Cause the East coast and the West coast been controllin’ the game since it started. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: The third coast in there now. Don’t get mad. We got 63% of the game. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: And it ain’t because we fake. D-Roc: HANNNNNNNNNH!!!!!!!!!!!!!!!! Kane: Like my homie Jeezy says: real talk, nigga! What other types of songs do you have on there besides the “intimate club music” songs like “Wait” and (l to r): Kane and D-Roc “Pull Yo’ Hair”? D-Roc: Everything. We got a gospel song on the album, an Al Green remake. Kane: We got a war song on the album for the soldiers called “Ghetto Classy.” D-Roc: We got a song called “Live Again” with Maroon 5. That’s for the strippers that are tired of working at the strip club? Kane: Me and my brother wrote the song. I wrote the hook and Maroon 5 sunt it. I’m just lettin’ you know before it get out. We wrote that song. You want me to sing the hook for you? Sure. Kane: She stuff off in this lil’ room (room) / Wit’ nothin’ else to hold on to (to) / Her life is in a lil’ box (box) / She wondering, will it ever stop? (stop) / Life of a stripper / I’m so sick and I’m so tired of this club / I keep crying every night cause the years pass me by / I give up, I’m all in / My whole life is full of sin / This road is a dead end / I wanna live again. But it sound like Maroon 5 wrote it. I told my momma, I was supposed to be a white boy (laughing). Hey, since this is for OZONE, since I did the hook I’m gonna go ahead and do the rap. D-Roc: This is live and direct. Kane: From the nipple to the bottle, never satisfied / But the money got you doin’ things to mess up your pride / But you really just tryin’ to get by / Every day you lookin’ up in the sky / Sometimes shit gets so hard it really have you bothered / First you sigh, then you cry up a whole puddle of water / It seem like shit ain’t never gonna end / Merry-go-rounds turn to whirlwinds / Wait ‘til it turns into a hurricane / If you see joy, you got to see pain / Shit in the world ain’t ever gonna change / Even when you die, it’ll be the same / You ain’t lookin’ at my circumstance / Jobs ain’t callin’ so you forced to dance / Hopin’ and prayin’ for a second chance / Just wanna put back on yo’ pants / Walk out the club and throw up yo’ hands / Tired of being disrespected by a man / Sayin’ this shit ain’t right for you / A nigga been yellin’ all night for you / Gotta do what’s best for you / Walk up to the club and tell ‘em YOU’RE THROUGH! What inspired you to cut your hair off, DRoc? Kane: He wanna be the Ying, and I’m gonna stay the Yang. D-Roc: Nah, I cut my hair, cause, don’t I look cute? (laughing) Nah, cause I wanted to go on more of a business look. Don’t I look cute though? You’re going for a different look and a different sound this time around? D-Roc: Yeah, yeah, yeah, cause you gonna see a lot of business comin’ out of Ying Yang this year like HANNNNNNNNNH!!!!!!!!!!!!!!!! Our business gonna be on point like HANNNNNNNNNH!!!!! What kind of business ventures do you have coming up? D-Roc: Everything! Everything I put my hands on. I’m tryin’ to make it go gold. I might open up a soul food restaurant. I might open up a Laundromat. Hey, I might do anything. Ying Yang gonna venture off this year. Just be on the look out. I might make my own car and call it Yingsu. Who else is featured on the album besides Maroon 5? D-Roc: Man, you got me on the album, and my brother on the album (laughing). Nah, we got Mike Jones on the album, Lil Jon, Teedra Moses, Pitbull, Jacki-O, Anthony Hamilton. United States of Atlanta in stores June 28th. Bet when you buy our album you gon’ be satisfied. I ain’t even got a copy of the album yet. I been waiting for a copy my damn self. My boss man won’t give it to me, but when he do, ain’t nobody gonna know. Kane: We puttin’ it down for our folk at OZONE as only we can. It’s the Ying Yang Twins, we doin’ a lot of things so we got to cut the time short. So now it’s time to say goodbye / To all our OZONE friends / Thank you from D-Roc and Kane / And we make the Ying Yang Twins / Gone! - Interview and photos by Julia Beverly OZONE JUNE 2005 17 01: Ray J, former boxing champ Ray Bell, and Roy Jones Jr. @ Power 94’s celebrity bball game (Chattanooga, TN) 02: Cool Runnings and the Hittmen DJs @ BCR (Daytona Beach, FL) 03: T-Pain and Akon @ Springfest (Miami, FL) 04: Lil Keith, DJ Chill, and Mike Deazel (Houston, TX) 05: Bizmarkie, Too Short, and Freestyle Steve @ Mansion (Miami, FL) 06: DJ Chill and X-Trct (Houston, TX) 07: The Unusual Suspects’ Big D and Jim Jonsin reppin’ OZONE on South Beach (Miami, FL) 08: O-Eazy and Butta Smoove reppin’ for the OZONE truck (Orlando, FL) 09: DJ Laz and Pitbull at the Bad Boy Latino welcoming party (Miami, FL) 10: Faith Evans reppin’ OZONE @ Springfest (Miami, FL) 11: Reese and Boo da Boss Playa reppin’ OZONE @ Junkyard 2 (Canton, MS) 12: On the set of Paul Wall’s video shoot for “Sittin’ Sideways” (Houston, TX) 13: Flava Flav @ Club Empire (Tampa, FL) 14: Mike Jones fans waiting for autographs (Houston, TX) 15: Paul Wall and Juicy J reppin’ for that sizzurp (Houston, TX) 16: Michael Watts, Mike Jones, and Coach @ Springfest (Miami, FL) 17: 112 and David Banner @ the Sheraton (Miami, FL) 18: Roc-A-Fella’s Peedi Crakk, Young Gunz, Tierra Marie, Freeway, and Memphis Bleek @ 99 Jamz (Miami, FL) 19: Stay Fresh, TJ Chapman, Felisha Foxx, Gorilla Tek, T-Pain, and the Nappy Headz @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 20: Trick Daddy and Memphis Bleek @ Springfest (Miami, FL) 21: Stone, UTP, PartnersN-Crime, and Juvenile @ Firestone (Orlando, FL) Photo Credits: Carmen Davis: #01 J Lash: #09,17 Julia Beverly: #03,04,07,11, 12,14,15,16,18,19,20 Keadron Smith: #06 Malik Abdul: #08,10 Sandman: #13 Shoeb Malik: #02 Sophia Jones: #05,21 18 OZONE JUNE 2005 When did you start rapping? Oh, I got into rap when I was like ten. I started writin’, rappin’, you know, and once I was about 14, I was hot. I’m 21 now. Was that when you hooked up with Trill? I was already like the hottest in my city before I was with Trill because I was with C-Loc and the Concentration Camp. C-Loc had gotten in a little trouble, and Trill came and snatched me up. C-Loc is back out now, right? Yeah, we just did another song together called “Take A Picture.” Are you gonna be doing another project with him then? Nah, I’m loyal to Trill now, I just did it for him when he came home because he put me in the game. And you ran into a similar situation with Trill, because Pimp C got locked up. Yeah, but our CEOs, Mel and Turk, they had to step up. Isn’t Pimp C supposed to be coming home soon? Yeah, he get out at the end of the year. Do you think that’s gonna be a big boost for your label? Do you plan on recording with him? Yeah, as soon as Pimp come home, we gonna go back to the studio right off top. Do you think that people like C-Loc and Pimp C get the credit they deserve on a national level? Yeah, in certain people’s eyes they get credit, but most people don’t know. It wasn’t like it was supposed to be. But that’s why they got me now. I’m taking it to that level. I’m gonna take over that. When is your next album coming out? It’s coming out August 5th. It’s called Boosie Bad Ass. What was the situation with Mr. Magic and Roy Jones Jr.? You and Magic had that song called “I Smoke, I Drank,” and Roy took you off the song and put it out nationally and it blew up. I guess Roy Jones is the boss or whatever. They just took me off the song. It wasn’t no big deal, though. So you’re cool with Magic now? Yeah, we straight. It ain’t no beef or nothing. That wasn’t his call, you know. I heard you were on the radio talking about how you were gonna sue Roy. Nah, man, I’m too real to sue somebody. I ain’t gonna sue nobody. I got people that owe me right now, but I ain’t gonna sue them for a couple G’s. I’m already getting money like that. So when you first came out you were a solo artist? Yeah I was the first solo artist on Trill. I put out my first album on Trill, it was the For My Thugs CD. Then after that, me and Webbie came with that Gangsta Muzik and people started really liking Webbie too. Us together, it kinda blowed us up even more. But we solo artists, though, you know. Do you think people were confused which songs were yours and which were Webbie’s? Yeah, I really think so. You know, I think they was confused. But we on the big screen now, so they know. Do you plan on putting any more albums out together? We dropping his album in July, you know, and my album in August. Then we’re gonna drop Trill Family Volume One, kinda like Cash Money Millionaires. That’s how we’re gonna come with that. lum, do you think you’ll have to switch up your style yo sound a little more commercial or radio-friendly? It’s still gonna be all the way gutter. I got a couple songs on there for the ladies, four or five songs about the struggle and the hustle, four or five songs about the headbussin’. Every album I drop, you can just put it in and let it drop. That’s why they be waiting so anxiously for me to drop. Do you plan on putting out a mixtape or anything ahead of time to promote your album? I might put out that Bad Ass Holdup. I don’t know, it depends on how good my boy Webbie’s album is doing. Who produced most of your album? Your inhouse producer Mouse? Yeah, Mouse. It’s mostly my in-house dude. You know, we probably gonna be getting some more tracks from Mannie Fresh. Is there tension between you and Webbie? Nah. We got our differences, but you know, that’s what makes us raw. Everybody got our differences. Webbie, he’s the wild type. I’m laid-back, big dawg status. Webbie is wild. Who else is featured on the album? Mostly just Webbie, and I’ll probably put Camron and Juelz Santana on there. Maybe Joey Crack too, I don’t know yet. Since you’ve gotten your deal with Asylum, did you make any major purchases? Any houses or cars? I got a couple cars. I got a 745 Beemer, I got that new Magnum, I got that new Monte Carlo, that race car. I got a couple Cadillacs. You’ve got some East coast dudes on there, trying to switch it up a little bit. Yeah, I’m trying to get that New York market, that Cali market. I might do something with Mya. It’s jumping off right now. I just did the video for “Ain’t Got Nothing,” me, David Banner, and Magic. That’s hot right now, you know? Do you think you and Webbie are gonna be the ones to put Baton Rouge on the map? Yeah, every hood that we go through, they love us. We got real love, you know what I’m sayin’? We’ve got our music on a national level. We sellin’ 45,000, shit, we got 10,000 CDs at a time with 40 states behind us. We gonna take it to that level, you know? We gonna be like Pac and Biggie like some of that shit. Now that Trill has signed a label deal with Asy- So you’re the man in Baton Rouge. Yeah, I been the man in Baton Rouge since I was like 15, since I was in C-Loc’s camp. As soon as they heard me, I was hot. We kept dropping albums. I been the man, they love me in my city. Everybody that knows me knows I’m not telling no lies. They 100% behind me. Is there anything else you want to say? Free Mystikal. Rest in peace Lil Ivey and my grandmother, she kept me focused. They always told me I was gonna be a good rapper. And my album Boosie Bad Ass comes out August 5th, the first single is “Super Fly” and the second single is “Fresh Cut.” - Julia Beverly (photo: King Yella) OZONE JUNE 2005 19 01: Trina, Tigger, and DJ Khaled (Miami, FL) 02: Models reppin’ OZONE (Miami, FL) 03: Indio, Da Sick One, and Big Earl @ Tabu for his birthday bash (Orlando, FL) 04: Janky, Sherry, and Aziattik Black @ Junkyard 2 (Canton, MS) 05: Barry from the movie Life, Juicy J, and Darius McCrary from Family Matters on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 06: Chill Will, Freeway, and Peedi Crakk @ Tabu for Big Earl’s birthday bash (Orlando, FL) 07: Sean Paul of the YoungBloodz and Oozie @ Springfest (Miami, FL) 08: Mike Jones never stops promoting (Houston, TX) 09: Twisted Black performing @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 10: 8Ball reppin’ OZONE @ Springfest (Miami, FL) 11: Kristi Jordan and Troy Marshall reppin’ OZONE on South Beach (Miami, FL) 12: DJ Epps reppin’ OZONE @ Club 112 for his birthday party (Miami, FL) 13: Brian McKnight and friends on Orange Ave. (Orlando, FL) 14: Gaby Acevedo and David Banner @ Springfest (Miami, FL) 15: Felisha Foxx and Young Cash reppin’ OZONE @ Club Troy (Miami, FL) 16: Greg Street and DJ Jelly @ the Ying Yang Twins’ press junket (Atlanta, GA) 17: Camron, Jigga JT, and Juelz Santana (New Orleans, LA) 18: John Tucker, Paul Wall, and Three 6 Mafia on the set of “Sittin’ Sideways” (Houston, TX) 19: Reppin’ OZONE on the set of Paul Wall’s “Sittin’ Sideways” (Houston, TX) 20: Warner Bros. staff (Miami, FL) 21: Luc-Duc, Paul Wall, and Teddy T @ Konnections (Houston, TX) Photo Credits: Bogan: #02 J Lash: #01,20 Julia Beverly: #04,05,07,09, 11,14,15,16,18,19,21 Keadron Smith: #08 Malik Abdul: #03,10,12,13 Marcus Jethro: #17 Spiff: #06 20 OZONE JUNE 2005 Talk about your new compilation, Young, Fly & Flashy, Vol. I. It’s just letting everybody know that we are continuing what So So Def has always been. We live off young, new niggas that’s flashy and fly. TYoung, fly and flashy is just the motto of So So Def. From day one, that’s how I came in. “Money Ain’t A Thing.” The whole overall thing was to put people in that mentality. So So Def is going to continue no matter what home we’re in. So to start off our new relationship with Virgin and as our new home, why not put this out, let everybody see the new artists? So the Afroman continues to shine. That’s the mindset of it, but it got more indepth as I started looking at it, because at first I was coming with new artists off the gate like my man Young Capone. But if I come out with a new artist that nobody knows, it’s going to be a little harder to do than to come with an established artist. And I was looking around for the established artist and I couldn’t find one, and then I looked in the mirror and the established artist happened to be me. So I took out a record, “Gotta Getcha,” that I did for my album The Green Light that was supposed to come out through Arista. I said, This record is smoking. It should have been came out. I made this the first single of Young, Fly & Flashy Vol. I and I put myself back on the block as an artist. You’ve got several new artists, like Young Capone, T. Waters, Slim. What was it about these artists that made you sign them? Everybody came to me individually, as me looking for my gang. What can you bring to the gang? You never have enough guns. T. Waters was an artist whose cousin was pushing him heavy at Magic City. I’d see his cousin and he’d say I should listen. I never listened. I never listen to CDs that people give me at strip clubs because nine times out of ten it ain’t no shit that you want to hear anyway. I would take the CD but never put it in. But if you persistent like that, eventually I’m going to check you out. He went over the top. He was really persistent. Every week. I finally put the CD in and I heard this kid’s voice, and I’m like, where he from? I couldn’t imagine he was from Atlanta the way he sounded. Then I started hearing a lot of country slang as well as a lot of up-top slang. Right now, to me 50 Cent sound like a New York country dude. I felt like, this is what the industry’s missing. That’s what Biggie had. He had the connection between the South and New York. He had that down pat. He spoke the same words that MJG & Eightball was talking but he was still from Brooklyn. I signed T. Waters. Young Capone is a little more lyrical than the average crunk artist. Most crunk artists just yell and scream at you. Capone is the epitome of young, fly and flashy. He doesn’t have a record deal and he’s popping shit about how fly he was and how he’d take your girl. I liked it. It spoke to me as young, fly and flashy. He fit that gang. Slim was a young artist from Queens that I brought to Atlanta. He got the flair of the South with the dialect of New York. Do you have a lot more responsibility as head of Urban Music at Virgin? A lot of new responsibility. You got to watch everybody. You got to watch your whole staff and make sure they doing they job. You got to stay on top of them. You got to watch your numbers, the money you’re spending. As an en- trepreneur, I just rolled reckless. Now I got a job and I got to make sure I keep everybody in line as well as myself. How did you get the position at Virgin? It came from shopping around a deal for me, looking for places to go. I wanted a position like this. I wanted to be the President or CEO of one of these companies. That was my goal. I was looking to be more in control. I feel like I bring a lot more to the table than just making records and giving some advice. I never got a shot to show people. What are some of the lessons you’ve learned over the years in this business? Business is business. That’s the biggest one. That’s a lesson that you got to really understand. That’s like shooting someone in cold blood. I had a friend named Mohammed Bell, Kool’s son from Kool & The Gang. Me and his son were best of friends and he had an artist named ROCC that was signed to So So Def before. ROCC was a great artist but we hit a snag in the business side. We weren’t on the same page with his records. When I left Columbia, I left that artist with them. It was all business. I can’t snag my life for something that don’t work for us. It wasn’t like I cutthroat him. Business is business. I don’t make money unless I put out product that sells. A lot of people want you to put out records just to put them out. “That’s my man, put him out. You my man.” There’s guilt when you have to drop somebody, but it’s business. Hopefully, you can get past it. Anybody that’s young, trying to be an executive, you have to understand that. How do you keep your business and personal lives separate? I’m learning how to leave my pagers off, and turn my phones off. In life, every room has a door. I look at it like the Matrix going down the hallway. If you open the door and bring your phone in there, you’re bringing all the other shit that goes along with the phone in there, into your house. And the next thing you know, it’s all going to be in your house. And it’s going to turn your private life into, it’s all going to be meshed together. You got to turn your cell off. You got to learn to break it down. A lot of people look at me strange, but you have to. At this point, my girlfriend is from the most famous black family in music and people are always trying to be in her business as much as possible whether because of her brother or brothers. And you can never tell who’s there for the right reasons. When it comes to my private life, I just shut everything down. What do you say to people who say that Southern hip-hop is a fad? I don’t know what that means. What’s the definition of a fad? A fad is only 2-3 years, to me. I made Kris Kross records in ’92. It’s 2005 right now. That’s 13 years. That’s no fad. This is here to stay. The kids in the South, they don’t care. This is good music. This is what they want to hear. If you go to the South, they don’t care about 50 Cent being #1. They want to hear some of that country music. They don’t care if Usher sold eight million records. So what? The Loretta Twins sold 20 million. Country music has its own world. That’s how Atlanta’s going to be in a minute. You go to Nashville and they got their own publishing companies. I feel we should have our own publishing companies in Atlanta. This city is musical. I’m not going to stop until I see that it’s like that. Until everyone in the world understands that Southern music is a non-stopping movement and Atlanta is the new Motown. You have a three-year contract with Virgin, so what’s your three-year plan? My plan is to make Virgin become hot as far as culture and music. Now, people want to work for Virgin. Artists want to sign to Virgin. That’s something that wasn’t going on before I came. People was telling me, “You gonna ruin your career [going with Virgin].” Now I’m sitting in my office, niggas trying to get jobs. Sending me demos. So Virgin is a place that people want to be because of me. Now I just got to sell some records. OZONE JUNE 2005 21 Not too many rappers have a story like Rich Boy. After getting his song played on a local radio station in his hometown of Mobile, Alabama, Rich Boy met up with Polow of Jim Crow and was soon signed to Interscope. Currently working on his debut album, he’s been in the studio with Kanye West, Timbaland, Jazze Pha and Needlz. And he’s only 21. In addition to music, his resume also boasts a short stint at Tuskegee University studying mechanical engineering. In addition to being a rapper, Rich Boy also makes beats. As a young producer, Roy Jones Jr. was one of his clients. Ready to follow in the footsteps of his influences: UGK, 8Ball & MJG, South Circle and Crime Boss, Rich Boy is ready to let the world know that Alabama rappers got game too. What’s the hip-hop scene like in Mobile, Alabama? It’s more of a local scene, local artists. Everybody watches 106th & Park. Everywhere you go, you’ve got someone trying to make it. I’ve been rapping for two years. I was trying to make it in school but I just wasn’t feeling it. Around the time Ice Cube had “Today Was A Good Day” out, I used to freestyle, but I was never serious about it. What was your first performance? My first performance was actually in Puerto Rico with Mannie Fresh for the Mixshow Power Summit last year at Club Arena. It was backwards for me because I know you’re supposed to start off doing local performances and talent shows, but I got a deal before I had a chance to perform locally. How did you get a deal so easily without going through the local circuit? My homeboy Polow from Jim Crow hooked it up. When [Jim Crow] were hot, they were coming through Mobile to the radio station. I know DJ Nick@Nite [from WBLX] because I took my CD up there for him to play. He was playing one of my songs, “Cold As Ice,” and he called me when Jim Crow came through the station. Me and Polow hooked up. Jim Crow were with Interscope. When Polow heard my CD, he flew me down to Atlanta to work with him and Bubba Sparxx. They put some money behind studio time for me and we did a demo. Polow went to Jimmy Iovine and Jimmy loved it. We got a deal. We didn’t even have a meeting. Do you think you were signed because the South is so hot right now? My style of rap, I switch it up a lot. I don’t feel like I’d be stuck if I came out any other time. It’s not really about the South being hot. The way my music is, it’s more of a universal thing. I got songs that sound like you probably couldn’t pinpoint my location. I heard a few of your songs and they have a real party vibe. What other types of songs do you have? Most of the topics I talk about on my songs are street characteristics, things I did on the street, or seen first-hand. It’s just rapping about stuff I can relate to as far as the streets of Mobile, Alabama. All of them, they give a different vibe. Depends how the person feels when they hear it. Sometimes a party vibe just came out. Every time I hear a beat, I try to vibe with it. What was it like for you growing up? My childhood wasn’t bad, but it wasn’t good either. I’d say it was somewhat in-between. I had bad days and good days. I wouldn’t say it was the slummiest of the slums. I’ve seen people killed, all the dope. I seen all the negativity but I also had a positive side. My mom always tried to keep me in church. She balanced it out. What do you think you’d be doing today if you weren’t rapping? That’s probably why I’m not in prison today, because of my mama. A lot of my kinfolk got locked up so it was an example before me. I took that as a lesson. I did a lot of stuff where if I got caught I would be locked up. Didn’t you used to be called Lil’ Rich? How’d you get your name? I got the name Rich Boy because my daddy owns a liquor store in the middle of the hood, and people call him Rich. So, the people in the neighborhood would always say, “That’s Rich’s boy.” That’s how I came up with the name Rich Boy. Do you feel pressure to come out strong, because there aren’t any major rappers that have come out Mobile? It’s a lot of pressure. A lot of people think it would feel good, but it keeps your mind working. Every morning I wake up and I feel like I got to do something for the hometown. They never had anybody on TV representing them. It’s big for the city [for me to get signed to Interscope]. They probably feel better about it than me. I’m just trying to stay focused. Getting signed to Interscope is big. They’re basically the biggest hip-hop label that’s out there right now. I feel like it was destiny. I feel sometimes that God put me here for a reason. I feel like I do have to deliver a positive message sometimes because he gave me this chance on this big label. At the same time, it’s very competitive because they have the big guys over here like 50 Cent and Eminem. So, I have to try my best to give them the best material to the point where they won’t look over me. I have to stand out. It’s an everyday fight. How did you hook up with Mannie Fresh? I was messing with Jazze Pha because Polow gave him my CD. So Jazze Pha flew me out to a Cash Money session because he wanted to meet me. He introduced me to Mannie Fresh and we hooked up. Fresh wanted to work me ever since then. He stuck to his word. He wanted to work with me and he made it happen. Did Polow produce the majority of your album? Polow produced a lot of the album. But he’s not the type of producer that wants to just put all his records on there. We came up with the best of the best. So your first single is called “D-Boyz,” right? What’s the concept of the video for that song? It might sound like it’s glorifying the drug game, but it’s really not. It’s not glorifying drug boys. It’s telling drug dealers who are already in the dope game, here’s the rules. It represents how everybody wants to be a drug dealer these days. The kids look up to the drug dealers more than they look up to people who graduated from college. Do you think that’s a big problem with hiphop today? I feel like some rappers do give a positive image, but some give off a negative image. But, if people are buying their CDs, that’s what they want to listen to. You can listen to the negative stuff, but it all depends on how you’ve been raised. If you’re raised right, it won’t rub off on you. - Jessica Koslow (photo: Julia Beverly) OZONE JUNE 2005 23 In our May 2005 interview with BME artist and Lil Jon protege Bohagon, he said, “I ain’t no country bumpkin. A lot of people have this perception of the country that I’m trying to erase. People see videos of the country where niggas playing with pigs.” Field Mob, who featured a pig in their video, apparently took the comment as a personal insult and dissed Bohagon during their concert at The Firehouse in Columbus, Georgia. We spoke with Bohagon, Field Mob’s Shawn Jay, and the concert promoter (101.3 The Beat’s Program Director DJ Controller) to find out what really happened. (interviews by Julia Beverly) SHAWN JAY: What did Bohagon say that started this beef? I heard he said something in XXL? It wasn’t XXL, it was that beautiful OZONE Magazine. And it’s crazy cause I was just tellin’ Jazze Pha the other day that I liked [Bohagon’s] music. And I seen him at Body Tap and he said what up to me but he was actin’ funny. Then I go home and read the OZONE Magazine and he’s in there talkin’ ‘bout people havin’ pigs in their videos. Are you sure his comment was supposed to be a diss to you? Bubba Sparxxx had a pig in his video too. Maybe it was just a general statement. We started that country shit, even though [Bubba Sparxxx is] my dawg, we still did it first. I don’t give a fuck. I never made any sly remarks that [Bohagon] woulda thought was supposed to be a diss to him. Real niggas do real things. And y’all got into a fistfight in Columbus? What happened exactly? Shit, I’m still pretty. I left with all my jewelry after fightin’ ‘bout four of five of them boys. I ain’t fight with Bohagon; we never had a fight, let’s clear that up for the record. Do I look like I was fightin’? You see me. I’m very pretty. I’m my biggest fan. So whatever story y’all wanna put out there, it’s cool. I’m good. I still got all my jewelry on. I just wanted to clear that up, because you know how the internet is. Allhiphop.com must not like me, cause they keep lyin’ on me and puttin’ some bullshit out there. But it’s all good, cause I’m still pretty. It’s no beef. I have no beef with the nigga. So if Bohagon walked by right now, would y’all be able to have a civil conversation or would it be a fight? A fight? No, for what? I heard people were comin’ up to my label the next day tryin’ to squash the shit, and I’m like, what are you tryin’ to squash? There’s no beef. He didn’t say anything to me. I’ve still not talked to Bohagon. You good, homie! Come see me! I’m good, I’m excellent! But don’t be tellin’ no lies on me. I did start this country shit. Niggas be tryin’ to sound like Smoke and shit. Everybody be tryin’ to bite that country shit, but we did start it. Anything else you want to say? I ain’t no hater. Buy Bohagon’s album when it comes out. Buy it! I can’t believe that nigga dissed me, though. That’s what hurt me ‘bout it. He wasn’t even near me and I was showin’ this nigga love, biggin’ him up! Ask Jazze. Ask a real nigga how I’m showin’ this nigga love, and then I’m reading the magazine, like, what!? Yeah, I got a pig in my video! I’ll have another one if I want to! Why do another nigga worry about how I get my paper? 24 OZONE JUNE 2005 BOHAGON: Was your statement in OZONE about pigs intended to be a Field Mob diss? Nah. I didn’t say their name. I just said that because, when everybody finds out where I’m from, they automatically assume that I’m like [Field Mob] and link me to them. People think we kick it the same way. All I was sayin’ is that you ain’t gonna see no pigs in my video. [Field Mob] took it differently, and they came to my city and disrespected me. They dissed you at a concert in Columbus? I did the birthday bash with one station there, and [Field Mob] was on the other station dissin’ me that same evening but I wasn’t listening so I didn’t know nothing about it. I get to the club that night and me and my folks go to VIP, and all I hear is, “Fuck Bohagon, fuck you, you pussy nigga!” Shawn Jay said I just wanna be like Field Mob, I can’t rap like them. He said, “Don’t hide, come see me.” He in my city, sayin’ this! In my hometown, my backyard! So it turned into a physical altercation? Yeah. Was anyone injured? I wasn’t injured. I’m good. I know what went down, but I ain’t tryin’ to put their business in the street. I ain’t tryin’ to make it like no Flip and T.I. shit. I ain’t tryin’ to be rappin’ about them. We had a disagreement, and if they ready to let it go, I’m ready to let it go. It’s on them. They disrespected me, and that’s why the shit happened. I ain’t like I got some vendetta against them niggas. You were cool with them before? Yeah! We had just kicked it a few weeks before. Smoke had come to a show I did at Chocolate’s, he was on stage with me and shit. I seen Shawn Jay at Body Tap a few weeks ago. Yeah, he mentioned that, and he said that it seemed like you had an attitude or were kinda cold towards him. Hell naw. When I seen [Shawn Jay] at Body Tap, it was a party Greg Street threw. It was packed to capacity. I was high as hell. I dapped him up and kept it moving. I definitely ain’t dissed him at the party. I got love for them cats. Why would I be out here disrespecting him? I just let people know that I’m not gonna have pigs in my video. I ain’t wish no ill will on them or nothing. Regardless, if he felt like I ain’t show him no love at the Body Tap, I dapped him up and said “What’s happenin’.” I ain’t disrespect him. Like, the towns we’re from are like 30, 40, 50 miles apart. I don’t need to be dissin’ these cats, cause we reppin’ the same area. It sounds like everybody’s ready to smooth over the situation. What’s the chances of you sitting down and talking to Field Mob and resolving things? I actually talked to Smoke the other day on the phone. It was like a six-way call. I told him I ain’t got no problem with them, but at the same time, I’m a man and you can’t disrespect me. Anything else you want to say? I want everybody to know that I ain’t got nothing but love for Field Mob. I was put in a position where I ain’t have no choice. They put me in that position. I was actually a Field Mob fan. I disagreed with the pigs in the video, but aside from that, I’m a Field Mob fan. DJ CONTROLLER: What did you see happen at the concert in Columbus? While Field Mob was doing their show, they took a long pause and talked about Bohagon like a dog. They said they represent the South, and don’t appreciate Bohagon doin’ magazine interviews putting down the South. When they came off the stage, Bohagon’s entourage met them with blows. Was it an all-out fight or a minor scuffle? It was way beyond a minor scuffle. We saw Bohagon’s entourage successfully whoop Shawn’s ass, however, Field Mob’s entourage did considerable damage to Bohagon too. Smoke kinda ran out of the action. Did security or police get involved? There was no police involvement, but the club security had to pull several people apart. Being the promoter of the event, did you feel like it was a negative situation for your station or for the city? I think it was negative for hip-hop shows across the board, because we already catch hell trying to get venues and insurance for these type of events. I really hated to see these guys that are looked up to by our listening audience demonstrate that type of hostility and lack of self control. Anything else you want to say? Bohagon personally called me the next day to apologize, and I thought that was big of him. He said it wasn’t his ambition to be out here with that type of hostility, but the fact that he was being disrespected and there was 2,000 people in the place, he felt like he had to do something. Who exactly is Greg Street? From the radio to the studio to the clubs, Greg Street is a radio personality, DJ, and entrepreneur. Where are you from? I’m from Hattiesburg, Mississippi, which is about ninety miles from Jackson. Me and David Banner are boys from back there. I started doing radio after school and when I graduated I started working for the radio station full-time in Hattiesburg. I left school after my second year and got my break working at 93 WLBX in Mobile, Alabama, which is like a legendary station in the South. How did you end up here in Atlanta? I left Mobile in 1990 and went to Houston, DJing at Magic 102. I moved to Dallas in 1992 and then Atlanta in 1995. In 2002, I started DJing in both Dallas and Atlanta. I was flying back and forth between the two cities. Now it’s 2005, and 40,000 sky miles later, I’m back in Atlanta full-time. I’m still doing some stuff in Dallas as far as consulting, but I’m moving back to Atlanta full-time to go back to V103. That’s the station I’ve been working at since 1995. Seven years full time, three years part time. Aside from radio, what else do you have going on? I’ve got a lot of projects jumpin’ off. The celebrity car/bike show DVD is coming out soon. It’s a mixtape/soundtrack with a DVD. It has footage from the car show in Dallas in 2004 and Atlanta’s car show in 2005 over Easter weekend. Everyone was at the car show in Dallas – Mannie Fresh and Baby, Jermaine Dupri and Bow Wow, Ciara, Boyz N Da Hood, Young Jeezy, Slim Thug, and a lot of athletes. At the Atlanta show of course we had Bobby Valentino, the Young Gunz, Memphis Bleek, Young Jeezy, T.I., Big Boi, Evander Holyfield, and Xzibit. The DVD is designed for guys who have screens in their cars. We’ve got a couple more celebrity events and concerts coming up. The parties are gonna be crazy. It’s a whole movement coming back to the ATL. When you were traveling back and forth between Dallas and Atlanta, how hard was it to maintain both markets? It wasn’t that bad. I did a hot club in Dallas called Club Blue on Friday nights, so I’d stay up all night, catch the 5:30 AM flight to Atlanta. Get in around 9 AM, go home, take a nap, then go to the radio station around 5 PM. I’d go on the air at 6, spin at The Bounce and Pin-Ups, then go back to Dallas on the 3 o’clock flight and be at work in Dallas by 6. Were you living out of a suitcase the whole time? I didn’t have to pack because I had houses in two cities, so all I had to do was take my backpack and car keys. I’d leave one car at the Atlanta airport, fly to Dallas, get my other car, go to work, then come back to the airport and fly back out. Coming from a small market like Hattiesburg to two major markets is a huge accomplishment. How do you think you were able to pull that off? Prayer. You’ve got to believe in what you’re doing. You’ve got to be honest with yourself: do you have the talent to do what you want? Are you a slick enough marketing person to make it happen? You’ve got to be creative, not just doing what everyone else is doing. For all the Mississippi people out there, me and David Banner are committed to doing a project. We’re gonna do a Mississippi album of all new artists and put it out there underground. We gonna find the hottest artists all through out the Delta and put together an underground Mississippi album, and he’s gonna do the tracks. We gonna team up wth the different radio stations in Mississippi to find the talent, bring them all into Jackson, and judge it to pick the winners to be on the album. Aside from DJing abilities, what do you think are important skills to have in radio? Marketing is very important. You’ve got to do things to brand your name and be out here in the community, for real. I do scholarship funds, after-school programs. I take kids every year to the White House, the Smithsonian Institute, Tuskegee, Disney World, stuff like that. People can tell if you’re real or fake, so if you’re able to really connect with the community that makes you stand out. Do you want to give out any contact information? GregStreetCarShow.com or GregStreetOnline.com. OZONE JUNE 2005 27 What’s the name of your new album? Don P: Trillville Reloaded. It’s goin’ down. Don P: You talkin’ about the issue with Pimp C on the cover, right? All I gotta say is that when Pimp C gets out, that shit is gonna be on! Walk me through some of the songs on the album. What’s the concept of the songs, and who’s featured on them? L.A.: Well, the intro is us three lettin’ you know that we’ve been gone and now we back. We’re household names now cause of “Some Cut,” and we just tryin’ to let people know where we been and where we tryin’ to take you. Do we have features from the rest of the BME family on this album? Dirty Mouf: Yeah, we got E-40, Lil J from Crime Mob, and Lil Jon, of course. After the intro, what’s the first song on the album? Don P: ”Speak Nothin’ Less,” produced by ya boy Don P. Doin’ it real big. I think Dirty Mouf’s verse on this song is one of the hottest verses on the album. Y’all gotta check that song out, that shit is jammin’. It’s off the chain so make sure y’all get that. Number three is the “Yeah” song with Three 6 Mafia. You know, it’s my trademark “Yeah.” I had it on the first album, the Trillville/Scrappy album. They was all asking why I say “Yeah.” How is it different than the Lil Jon “Yeah”? Don P: (demonstrates the difference between his “Yeah!” and Lil Jon’s “Yeah!”) Then I got the “A” and the “Yeah’s” that I’ve had for years, but niggas try to take my “Yeah’s.” Do you consider crunk music to be hip-hop, or do you feel like it’s something totally different? L.A.: Crunk music is its own general character, ya feel what I’m sayin’? That’s what it is. Crunk is crunk. So if somebody up North was like, “Oh, I don’t fuck with Trillville, that’s not real hip-hop,” what would you say? Dirty Mouf: Sounds good to me! That’s crunk! Don P: I mean, I love hip-hop, man. I’m a DJ too so of course I play hiphop records. DJ Corleone. Do y’all listen to East coast artists? Don P: Oh, yeah, for sure. I mean, I love Jadakiss. Dirty Mouf: Wu-Tang. L.A.: Shawn Carter, holla at ya boy. What do you think about 50 Cent battling Jadakiss and Fat Joe? Don P: Shit, they doin’ they thing. Dirty Mouf: Doin’ they thug thizzle. L.A.: Definitely. Don P: They rappin’ on records and they doin’ it good, fa sure. How many tracks did you produce for this album? Don P: I think I only did two on this album cause I’m saving my tracks for Trilltown Entertainment. Besides, Lil Jon is the king. Fuck that. Go ‘head, Jon. How exactly did you get the sound effects of the creaking bedspring for “Some Cut”? Dirty Mouf: We was at L.A.’s house and, you know, we just had the recorder up under the bed and it went down. So you were all in the room together? Don P: Nah, we had slipped it up under the bed and he ain’t even know it was in there. I don’t know if I believe that. It sounds a little too crisp on the record. Don P: Anything can be done in the studio. It wasn’t really even intended to be used on a song. IT was gonna be a “skeet” but then Jon was like, “We need to get that on a song.” So we put it in the beginning, and there it was. So you guys are getting a lot more cut now. Don P: I’ve been gettin’ cut. L.A.: Yeah, ain’t nothing changed but the range, you know? Speaking of cuttin’, I heard there was a mixtape coming out about Don P and your, uh, bedroom habits. Don P: Yeah, yeah. There’s a little mixtape. AIn’t nobody really paying attention to it, so I don’t really wanna blow it up. I ain’t even gonna respond to it. It’s a lot of mixtapes where people try to single me out, I guess because I be doin’ some crazy shit other than just rappin’. I be producing and all that shit, and niggas just try to call me out for some reason. Everybody knows what the real is. When I take my shit to the streets, then niggas wanna change their minds and shit so I’d rather just not even speak on it. A lot of niggas got mixtapes out about us. That shit don’t mean shit, cause niggas ain’t makin’ no money off it. I come out with my own CD about me and it’ll sell more than these niggas talkin’ ‘bout me. “The hood ain’t cool. A lot of people try to make it seem like staying in the ghetto is cool, but that’s where a lot of people are forced to be. Once you get that chance to move out the hood, that’s what you do.” - Don P Are y’all on good terms with everyone right now, or are we gonna hear any diss records on this album? Don P: I doubt it. Ya know, if I’m gonna diss somebody, I try to bring it to the streets if it’s a real problem. I really don’t want to waste my time, but you might hear something from me on a mixtape or something if I’m just trying to warn a nigga. When y’all were beefing with Lil Scrappy last year, he made a comment that y’all were from the suburbs to diss you. Dirty Mouf: Everybody from the suburbs. Can’t be in the hood too long. Don P: Your whole goal is to get out the hood. The hood ain’t cool. A lot of people try to make it seem like staying in the ghetto is cool, but that’s where a lot of people are forced to be. Once you get that chance to move out the hood, that’s what you do. You can always go back to your hood. I always ride back through my hood. But where am I gonna park my truck with 26’s at? Not in the hood! That shit gon’ get stolen. How long have you had the name Trillville? Forever. As long as we can remember. There’s a lot of people using that term. There’s Webbie and Boosie’s label Trill Entertainment, Treal from Mississippi with Reese & Bigalow, the group Treal from Orlando… Don P: That’s the originators of trill, Bun B and Pimp C, that’s they thing so of course they gonna have a label called Trill. But we got Trilltown Entertainment. The group Treal had some comments about you guys in the last issue of OZONE. Do you have a response to that article? What’s the first project coming from your label Trilltown? Don P: We’ve got the Trilltown Mafia coming out this summer. That’s Montay C, Big Mill, and T-3. Trilltown Mafia will be out this summer. There’s been a good response to them already. Do they have the same type of sound as Trillville? Don P: It’s a lot of the same, but a little different. They still in high school, so they crazy cool. So it’s kinda like when y’all first came out. Don P: Nah, kinda like Crime Mob, but a lil’ different. I did the beats, so you kinda get a little chance to feel my vibe. Is that an independent project, or are you doing it through BME? Don P: Yeah, we’ll probably set it up so it’ll come out through BME and Warner Brothers. Anything else you want to say? Dirty Mouf: Trillville Reloaded coming real soon: June 21st. L.A.: New album, new album, new album. Don P: Shouts to my boy Eric from BME with the shirts and the shades. He do a lot more than that too, but this is what I like the most besides him callin’ me, wakin’ me up at six to catch a flight. OZONE Magazine, we got the cover, yeah! - Interview and photos by Julia Beverly OZONE JUNE 2005 29 What is your job title? Big Mouth Marketing and Promotions is my company. I’ve been self-employed for about six years now. I’m the fusion between the record labels and the corporations and the streets. I understand my market, so I’m able to pull the trigger on projects and help corporations connect the dots. Basically, I sell street credibility. zon Wireless, Guiness Extra Stout, Hennessy, New Balance, Reebok, Alize, and Seagram’s Gin, to name a few. The music game has always been consistent, but the corporate shit keeps my lights on. The labels ain’t gonna pay you shit, and you’re waiting three months for a check. If you know how to hustle, you can make side money. With most of the labels I work with, I have personal relationships with the artists and their management. If Lil Scrappy’s on a promo tour, for example, you can leverage things out for yourself. These labels be tryin’ to pimp niggas, and they’ve got a hundred interns working for them for free. They want you to be on call 24/7. I don’t regret working at a label, though, because all this stuff helped open up the doors for me. And you also manage Pitbull, right? I guess my title is manager, yeah, but we’ve also got Team Pitbull, Pitbull Productions, which is another company within itself. I’m just a team player. “Manager” is just a title. I play my position, like, whatever I need to do so we can win as a team. Me and Pit are here to win. I just want to see homie go over the top. I’m tryin’ to get Pit that other money – that money outside of the music. Did you go to school for marketing? I went to school for business administration, marketing, and advertising, but I never really finished. Actually, first I went to school for culinary arts. I love cooking, but when I started doing it as a career, it took the love out of it for me. I was working in a restaurant, but I was also doing security with my dude Duberry at this club. They’d let me set up a picture booth, do promotions, whatever. I was just hustling, trying to get in where I fit in. When I walked away from my job with the restaurant, they just saw that I had charisma and was willing to work. I was in the streets, dealing with people. I loved it and I went hard with it. It was like a crash course in promotions. I learned the market real quick. There’s a difference between record label promotions and club promotions. If you’ve got a club night every week, you gotta go hard every day all day. You’re pretty much working 18 hour days, 7 days a week. It ain’t no rest, but you learn your market. He did the straight hood parties, so I learned quick. He took me through Carol City, Liberty City, and I just built good relationships with people. I’d see the dudes out there with the record label promos, the wrapped trucks. These dudes were getting big accounts, but I’m in the hood, everywhere, all day, and I ain’t seen these dudes. Me and my team were like, hold up, we need to get that money. I started trying to make relationships in the music industry. I’ve never been, like, a dick-riding type of dude. I’m not star struck or anything. If I see an artist somewhere, I ain’t tryin’ to get an autograph, I’m tryin’ to tell the nigga, “Dawg, I could help you out here.” I just needed the right person to see what I was doing and from there it would pop. What was your breakthrough? It was actually some karma shit. Jeff Sanchez, who was working for Luke Records, was in Opium and he lost his 2way. That’s when 2ways had first popped off and everybody in the industry had one. Jeff kept paging the 2way, and my man had found it and didn’t know how to use it so he brought it to me. I returned Jeff’s call and of course, he was really happy to get the 2way back. He started seeing me everywhere doing promo. A few months after that, he was moving back to New York and trying to find somebody to fill his shoes at Luke’s label. He asked me if I wanted to work a 9 to 5 with Luke. A lot of people say Luke be fuckin’ people and stuff like that, but I just saw that shit as an opportunity. Dude has been in the game for twenty years strong, so I figure this nigga got to have something to teach me. I wasn’t planning on making a mil off Luke, I just wanted to learn something in the school of hard knocks. Luke basically taught me everything I know as far as working records and thinking Big Teach Big Mouth Marketing & Promotions outside the box. Luke’s been through a lot of challenges in his career, so if you can pass six months with Luke, he’s a good dude. Once he sees that you want to learn, he’ll show you. Luke taught me the importance of relationships. I went on tour with Luke; we did like 35 cities. It was different than working for a big label like Def Jam. We had seven people on staff doing everything. And that’s how I met Pit, working with Luke. Me and Pit was on tour together, so we have the same mentality, the same grind, the same hunger. We understood each other. When Pit’s contract was up, he started doing his own thing. After 9/11, everything got crazy across the board, and everything slowed down. Luke shut down the promotions department at the label for a few months so I started doing my own thing. I wanted to start a promotions company to get some corporate accounts. I started working with Akademics and getting on people’s radar. What did you do for Akademiks? I played a big role in helping to brand them out here. When Clue was endorsing Akademics, niggas were confused. They thought it was his record label. I helped them develop an identity. Everybody was trying to go after the same label accounts, so I decided to go left with it. I started getting jobs from the University of Miami, Jackson Memorial Hospital – we did a safe sex campaign – stuff like that. Who are some of your other clients? Bad Boy, TVT, CRUNK!!! Energy Drink, Sony Ericsson, Cingular Wireless, Veri- Big Mouth seems to be extremely organized. How did you develop your business structure? I pay attention. I sit back and watch the labels and corporations. I look at their structure and watch what works and what doesn’t work. Not having a structure at all just doesn’t work. If you’re trying to win, you’ve got to have some kind of structure. We just have a good team. I’ve got so much shit going on that if I’m all over the place with it, it’s not gonna work. Pit had a big year last year, and Pit’s work ethic is just crazy. You can ask anybody and they’ll tell you, a lot of success comes to his team too. If he has an idea, we pull the trigger on that shit. We appreciate TVT and everything they do, but we do our own shit too. We don’t just sit back and wait for things to happen, we go look for opportunities. As Pitbull’s manager, do you have to play the bad guy sometimes? Well, we deal with a lot of people, and you have to separate the personal from the business. We take care of our people, but we’ve got bills to take care of too. When people deal with Pitbull directly, because of certain relationships, sometimes I have to be the asshole and put my foot down just to make sure niggas ain’t tryin’ to take advantage of the relationships. We’ve got roles to play. I’m Pit’s manager and Purple is his road manager, and we have our own system. We go to the club, we have fun, but at the same time we have somebody posted up by the DJ booth making sure our records is getting played. We have our fun but at the end of the day everybody on our team realizes we’ve got to make sure our work is good too. How did Pit’s new situation with Puff and Bad Boy Latino come about? Bad Boy Latino is still in the real early phases, but we made the announcement because of the Latin Billboard Awards. It was a good time to let people know. Pit is gonna be playing an executive role in Bad Boy Latino. He’s the perfect person for that, because he is the link. He has records playing on mainstream radio, but he also has records playing on official Spanish stations and it doesn’t sound corny. It doesn’t sound forced when he spits in Spanish because it’s authentic. The first time Puff seen him perform was at Khaled’s birthday party. Khaled pulled me to the side like, “Yo, Puff was askin’ about your man,” so when Pit came off stage they started choppin’ it up or whatever. Puff told me to holla at his man about some Sean John shit, and 8 in the morning the next day dude is paging me. Next thing you know, we in Atlanta for the Sean John photo shoot. “I sit back and watch the labels and corporations. I look at their structure and see what works and what doesn’t work.” Anything else you want to say? To contact me, visit www.bigmouthpromo.com or www.pitbullmusic.com. Frans, Bogart, and C-Eye, keep ya head up. Demi, see you when you get home. OZONE JUNE 2005 33 Check out other indie magazines online at MAGCOALITION.com (916) Magazine / The Yay Sacramento, CA www.the916.com 916-452-2482 ACE Magazine West Palm Beach, FL 772-332-7979 acemagonline.com F.E.D.S. Magazine New York, NY 212-726-1433 Frosty’s Flava Miami, FL frostysflava.com Holla Magazine Atlanta, GA www.hollamag.com 770-438-0112 HooD Magazine Daytona Beach, FL 386-235-6846 everythinghood.com Block 2 Block Magazine Grand Prairie, TX 214-597-0883 block2blockonline.com Strip Joint Magazine Miami, FL 954-447-7246 Don Diva Magazine New York, NY 877-366-3482 Exposure Magazine Chicago, IL 847-366-8915 exposuremagazines.com Hater Magazine Get ‘Em Magazine The Grind Magazine Grooveline Magazine Houston, TX Pensacola, FL Miami, FL Grambling, LA getemmagazine.com 305-804-4188 groovelinemag.com www.hatermagazine.com [email protected] 318-803-0450 Iceberg Magazine Jacksonville, FL icebergmag.com 904-472-5711 New Power Magazine Next Level Magazine Owners Illustrated Mag Columbus, MS New York, NY Washington, DC 662-251-0075 thenextlevelmagazine.com 202-607-3629 newpowermagazine.com ownersillustrated.com Streetz Magazine Virginia 800-770-1078 www.streetzmag.com Da Seen Magazine Miami, FL 786-263-2724 daseen.com That’s What’s Up Miami, FL 954-733-3613 Industri Magazine Houston, TX www.theindustri.com 866-309-9997 The Juice Magazine Atlanta, GA 866-34-JUICE thejuicemagazine.net OZONE Magazine Orlando, FL 407-447-6063 ozonemag.com Rude Magazine New Orleans, LA 504-246-1491 darudemagazine.com Urban Living Magazine Urban Pages Magazine Nashville, TN Charleston, SC 615-497-5036 [email protected] urbanlivingmag.com 843-747-5131 Tha Hole Magazine Huntsville, AL 256-652-0804 www.thahole.com Neo Magazine Murder Dog Magazine Atlanta, GA Los Angeles, CA [email protected] 707-553-1850 404-806-1480 www.murderdog.com Seaspot Magazine Seattle, WA 206-320-SPOT seaspotmediagroup.com UrbLife Magazine Montgomery, AL 334-799-9773 Showcase Magazine Los Angeles, CA 510-481-3080 Xplosive Magazine San Francisco, CA 925-427-9330 [email protected] 01: Slim Thug and Jimmy Henchman (Miami, FL) 02: Oowee, Mami Chula, and Don Magic Juan (Atlanta, GA) 03: DJ Chill, Cris Ward, Trae, and Slab on the set of Paul Wall’s “Sittin’ Sideways” (Houston, TX) 04: Trick Daddy and Juvenile @ Springfest (Miami, FL) 05: Cadillac Tah, Irv Gotti, and Ump @ Crobar (Miami, FL) 06: Dirtbag, and DJ Khaled @ Springfest (Miami, FL0 07: Southern Hustlas @ Junkyard 2 (Canton, MS) 08: Young Buck reppin’ OZONE @ Southern University (Baton Rouge, LA) 09: Nero, Mr. Magic, and DJ Pat Pat reppin’ OZONE @ BCR (Daytona Beach, FL) 10: Infarel, H-Vidal, and Acafool @ Ludacris’ concert (Tampa, FL) 11: Cedric Hollywood reppin’ OZONE @ Springfest (Miami, FL) 12: Freda Jackson and B.G. at Club Dreams for his listening party (New Orleans, LA) 13: KLC and DJ Black on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 14: Killer Mike reppin’ OZONE @ Springfest (Miami, FL) 15: DJ Aspekt, Cuban Link, and Quake @ Baja (Ft. Lauderdale, FL) 16: Lil Wyte, Todd Moscowitz, and Joie Manda on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 17: Three 6 Mafia meets Beats by the Pound: Juicy J, Mo B Dick, DJ Paul, and KLC on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 18: Sheek Louch, Busta Rhymes, and Mannie Fresh (Miami, FL) 19: Lil Keith, DJ Chill, Cap’n Jack and Paul Wall reppin’ OZONE @ Konnections (Houston, TX) 20: Tony B, Bigalow, Treal, and Reese reppin’ OZONE @ Junkyard 2 (Canton, MS) 21: Kaspa and Young Cash @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) Photo Credits: DJ Aspekt: #15 DJ Majick: #10 DJ Pat Pat: #09 J Lash: #01,18 Julia Beverly: #03,04,05,06, 07,13,16,17,19,20,21 King Yella: #08 Malik Abdul: #11,14 Marcus Jethro: #12 Marshall Smith: #02 8 OZONE JUNE 2005 What’s unique about this new album you’re putting out, Soup For The Freaky Soul? What I’m doing with this album is a different type of packaging. The album itself has spoken word and comedy, which is all a part of hip-hop. But the album isn’t just an album, it’s a double CD with a book. One CD is a DVD, the other is the record, and also the book. I heard part of the album, where you were explaining how Gloria Velez got the good roles in all the music videos. Oh, yeah, I’m tellin’ stories about everybody, all the controversial stories and things people want to know. I’m talking about a lot of things I’ve never really talked about – the unedited, uncut version. Do you find it ironic that you’re essentially making money by telling Gloria Velez’s stories, rather than her making money by telling her own stories? Well, that’s the way it works. That’s what we do here. It’s so many things that have been written in magazines, so it’s almost the same thing. As you know better than anybody – the artist doesn’t control the things that are written about them. The actual person who writes the article has control, and it’s unfortunate that there aren’t too many journalists going about it in the right way. A magazine is supposed to get this side of the story, that side of the story, and do the research. We don’t have a lot of that in this business. Let’s compare someone like Gloria Velez to someone like Superhead. Superhead is writing a book about her own experiences. Do you have more respect for her because she’s finding a way to profit from it? I think that once you become an icon and a public figure, people wanna know about you. People want to hear how Oprah started. People want to know what happened to OJ. People want to hear the freaky stories about what happened at the University of Miami or what happened to the Michigan basketball players. When you deal with women who are strippers or promiscuous or whatever, do you ever get into the psychology of why they became that way? A lot of people would say they were abused in the past. I talk to a lot of them. I don’t deal with the ones who are mentally scarred. You can look at a girl and have a conversation with them and tell. Unfortunately, for black women or black people in general in this country, there’s really not a lot of opportunities unless you want to be a maid at a hotel or something like that. Some of these girls have tried to get jobs and they can’t be a secretary or whatever because the boss is not their daddy or their uncle. So instead of working in a kitchen or some other demeaning job, they’re taking advantage of these other opportunities to go to the clubs and dance. Some of them are very professional. When you find those type of girls, who look at dancing from a professional standpoint rather than the ones who have been abused, those are the ones I deal with. How can you tell the difference? You can tell. You can just look at a girl and see if she’s scarred. Some of them are just too sensitive. I told this one girl, “Oh, you’re so beautiful,” and she just started crying. That told me something was wrong, because somebody’s been putting her down or telling her she doesn’t look good. I’m a guy, but I’m also an analytical person more than anything. I sit there and analyze everything before I even open my mouth. I get in everybody’s head. I’ve already got in your head. I’ve read enough of your magazines. I know. Weren’t you going to put out a music album? Did you decide to do this instead? I wanted to put it all in one package, because today, just a CD is nothing. You can get all the music off the internet before it even comes out. I think the consumer needs to get much more for their buck. I wanted to be more creative and put all this into one package. Did you feel like Miami radio wasn’t supporting the songs you’d put out? I was just testing some music. I would always test a record underground before I put them out. That’s why I was the first one to even have an underground radio station. I’m not too happy right now with [WMIB] The Beat. I just don’t know if the support is there. As far as [99 Jamz] WEDR, I think that enough has been said. Right now they’re doing a hell of a job supporting our local artists. We fight, but then we straighten it out. Yes. It’ll all be there in one package. Who does deserve to have a pimp cup? A guy who’s out there on the street pimpin’ girls. That’s a pimp. I think there’s Hollywood pimps and there’s real pimps. Don Juan used to be a pimp. Me and Don Juan is cool, but Don Juan’s not pimping no more. To a certain extent, though, he’s pimping the rappers. Who cheats more: men or women? I think that neither one has a respect for a relationship. It’s so much more about cosmetics now than real love. This is my analytical side speaking. I think women care more about what kind of a car a guy can provide for them and how he’s living. It’s not what it used to be, where you go on a date with a girl and after a while her daddy’s like, “You can marry my daughter, that’s acceptable.” These days, people just get divorced. Back in the day, if a woman was divorced, it was a bad thing. Now it’s like a fad, something fashionable to do. It’s almost like rappers who leave the people that discovered them for other companies. It’s a fad. You speak on Russell Simmons and Puff Daddy in particular? I’m speaking on a lot of people and things in the state of hip-hop. It’s funny that you say that, because “conservatives” would agree with you and blame the changes in society on music like yours. What I do in the business was here before me – the sex business, adult entertainment. That’s what I provide for hip-hop, and that’s why I’m going into the adult industry full-fledge. That’s been here. I don’t rap about taking your girl. I don’t talk about, “I’m gonna get your girl,” or, “Come be with me and I’ll buy you all these things.” I will clearly say that hip-hop is responsible for a lot of these Hollywood relationships. That’s why there are Hollywood relationships like, for example, Tom Cruise being with this girl the other day and now he’s with this other girl today. I don’t like it myself, I don’t like to hear guys on records talking about taking someone else’s girl. I don’t think highly of that. I would never do something like that. I guess we’ll just have to wait for the album. - Interview and photo by Julia Beverly I remember some comments you made dissing Snoop. Do you think the pimp cup has become too common? Yes, it is. At the beginning of the CD, I said a lot of things that’s going to piss a lot of people off. I feel like I’ve done so many things in this business, I can tell Russell Simmons or Puff Daddy, “You need to check yourself.” I can say that because I’ve been put on the cross for this business. That’s why they call me Uncle. If anybody takes it personally, that’s just them. OZONE JUNE 2005 9 01: G. Dash, DJ Chill, and DJ Dirty reppin’ OZONE on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 02: Jermaine Dupri and friends (Miami, FL) 03: Seville on the set of Paul Wall’s “Sittin’ Sideways” (Houston, TX) 04: Bun B and David Banner @ Springfest (Miami, FL) 05: Big Pokey and Paul Wall on their video set for “Sittin’ Sideways” (Houston, TX) 06: The g.r.i.T. Boys on the set of Paul Wall’s “Sittin’ Sideways” (Houston, TX) 07: Konkrete and Big Boi @ Crobar (Miami, FL) 08: Slim Thug and J-Bo of the YoungBloodz @ Springfest (Miami, FL) 09: Marcus Jethro and Carl Thomas reppin’ OZONE @ Hot 104.5 (New Orleans, LA) 10: B.G. and Wally Sparks @ Power 94’s celebrity bball game (Chattanooga, TN) 11: Mike Sherman and Mecca @ the On Point offices (Miami, FL) 12: Smack and Bleu Davinci @ Crobar (Miami, FL) 13: Stay Fresh, TJ Chapman, and T-Pain @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 14: Pop and Mike Diesel @ DJ Chill’s networking event (Houston, TX) 15: Beenie Man and Guerilla Black @ Springfest (Miami, FL) 16: Bigga Rankin, Lex, Felisha Foxx, and AntLava reppin’ OZONE @ Club Troy for the Hittmen DJ’s showcase (Miami, FL) 17: Luc-Duc, T-Smiley, TJ Chapman, Young Cash, and T-Pain @ Club Troy (Miami, FL) 18: Michael Watts trades his Swisha House chain for a cowboy hat on the set of Frayser Boy’s “I Got Dat Drank” (Miami, FL) 19: Big Lip Jr., Big Lip Bandit, and David Banner @ Springfest (Miami, FL) 20: Dirty South Divas @ Junkyard 2 (Canton, MS) 21: The All-Starz @ Plush (St. Louis, MO) Photo Credits: Carmen Davis: #10 J Lash: #02,12 JC: #21 Julia Beverly: #01,03,04,05, 06,07,08,13,14,15,16,17, 18,19,20 Marcus Jethro: #09 On Point: #11 10 OZONE JUNE 2005 Ed. note: This interview was conducted before a warrant was issued for Radric “Gucci Mane” Davis’ arrest in the death of Macon, Georgia rap artist Henry “Pookie Loc” Clark. According to Gucci Mane’s lawyer, Dennis Scheib, he was acting in self-defense against five men attempting to rob and/or kill him. Allegedly, the May 10th incident was the result of Gucci Mane’s rap rival Young Jeezy’s “Stay Strapped” – at the end of the song, Jeezy offered a $10,000 reward for Gucci Mane’s “So Icy” chain. Jeezy has since repeatedly denied involvement. Due to a court-ordered gag order, Gucci Mane, who has been released on bond, is not allowed to speak about the incident. Where are you from? Originally, I’m from Birmingham. I’ve been up here since I was eight years old, so I rep both Atlanta and Birmingham. It was a family thing. I still go visit Birmingham all the time. What are the differences between Atlanta and Birmingham? Everything that Atlanta was doing two or three years ago, they’re doing it now in Birmingham. They’re like two or three years behind. Not like it’s a bad thing, that’s just the way it is. They dress like we used to dress. Everybody’s real humble down there. Atlanta’s way more fast-paced. Was “Black Tees,” the remix to “White Tees,” the first song you put out? Well, “Black Tees” was my first exposure. The first song I put out was called “Fa Sho.” It didn’t really make it to radio, but it was a club banger back in ’98. Then I came with the “Black Tees” remix and “So Icy.” I’ve been doing music since I was 13. How did you get interested in rapping? I started out writing poetry in kindergarten. When I started reading and rhyming, I always knew how to put words together. I was writing short stories. That’s all I really liked to do. I always wanted to be a rapper. I listened to LL Cool J, Run-DMC, and Funkmaster Flex, all of them were my influences. I liked the New York rappers cause they were getting all the exposure. But I was really diggin’ 2 Live Crew, I like bass. I got the lyrics of up North but I got that down South twang. Was “Black Tees” supposed to be a diss to the Franchize Boys? Well, they cool with me now, but at first I was dissin’ them at every show I did. They were like, “We heard about you dissin’ us, we don’t want beef.” I told them I had to get on some kinda way. It’s like, by any means necessary. They were like, “Yeah, we expected that. Do ya thing.” I was just playin’ around when I did the song. They had made “White Tees” and we were just playin’ around in the studio. They from the West side and I’m from the East side, so it’s a whole different culture. And then “So Icy” is your first single, with Young Jeezy? Yeah, that’s my new single. It’s been getting a lot of radio play? The version with Jeezy is like the street version. We’ve got different versions of the song. So what’s your label situation now? I heard you’ve been with a lot of labels. Oh, yeah. It’s a lot of drama. Lots of drama, but drama sells. My first label was Straight Drop Records. They put out that song “Fa Sho” and it started getting a lot of play, but then the company kinda folded. Then I started the Never Again Family, and then I started doing some stuff with the Sign Yaself Clique which turned into Sign Yaself Records. It started becoming like, just a bunch of homeboys. We couldn’t really handle no business. A couple business people started coming around to try to structure the company. I structured my own company, LaFlare Records. My name used to be Gucci Mane La Flare, so I just took the La Flare off and put it by itself as my company name. but don’t have talent, and a lot of people have talent but don’t have the money. If you’ve got both, you can make it. Why’d you change labels so much? Straight lack of money, no lie. Are you planning to do more remixes like “Black Tee”? Yeah, I wanna do a lot. I’m gonna do “Check Out My Bezel” over the beat to “Get On My Level.” I’m gonna red “Oh I Think They Like Me” as “Oh I Think I’m Icy.” I’m gonna redo Crime Mob’s “Knuck When I Buck” to “Nothin’ But Precious Cuts,” like the diamond cuts I got. I just like to be crazy. I ain’t tryin’ to be Weird Al or nothing, though, I got a lot of my own stuff, though, like “So Icy.” Stuff like “Black Tees” is just mixtape songs. That ain’t gon’ make my album, it’s just fuck-ups to get a buzz. Now that people are hearing me, I dropped “So Icy.” The name of the album is Trap House. You weren’t under contract? No contracts. Now, me and Big Cat have merged together to put out my album, Trap House. La Flare Entertainment is my label. Why’d you name yourself Gucci Mane? That’s my daddy name. I had that name all my life. It has nothing to do with clothes, that’s just the way I always spelled it. You know, we country, so it’s Gucci Mane, not Gucci Man. And I got my own clothing line called Fruity, for real. It’s for unique, diverse individuals. It’s really for women only. But I had to advertise it sometimes. That’s me, I gotta be fruity too. Uh.. Fruity? That sounds gay. No, no. I’m all the way straight. It’s nothing like that. It’s no secrets about that, that ain’t no mystery. I just like fruity colors, you know, I like to be colorful. Is Atlanta a good place to break through as a rapper? It’s very hard to break out of Atlanta, cause I’ve been trying for a long time just to get heard. I had a good following in Birmingham, also, so if you making good music and people feel you, you can break anywhere. A lot of people have money You think you’ve got both? I know I’ve got both. It’s over, it’s a wrap. Why do people say you’re a clown? It’s just because I’m always smiling. I always be having fun. I never get mad like people expect me to. There’s all this drama, people sayin’ bad things about me. Everybody talks bad about me and I just laugh it off. That’s my way of dealing with it. That’s what my momma told me, just laugh at ‘em and they can’t stop you. Are there any features on your album? I’ve got DJ Toomp, who makes a lot of T.I.’s beats. I got Dewan from 112, Shawty Red, Keno, The Hitmakers, Bun B, Young Jeezy, Killer Mike, Tity Boy from DTP, Baby D, Kilo, and a lot of other rappers from Atlanta and a couple people from Houston. Anything else you wanna say? My label is gon’ be respected. Everybody thinks I can’t run a company cause I can’t take it seriously, but they don’t know that I’ve aligned myself with some smart people. - Photo & interview by Julia Beverly OZONE JUNE 2005 11 01: Trick Daddy, Supa Cindy, and Benji Brown @ Springfest (Miami, FL) 02: Homebwoi and Greg Street @ the Ying Yang Twins’ press junket (Atlanta, GA) 03: Fiona, Charlie Hustle, Rob Jackson, and Bobby Creek @ Springfest (Miami, FL) 04: Paul Wall, Bun B, and DJ Paul on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 05: Guccio and Tony Neal at Plush (St. Louis, MO) 06: Rob Mac, TJ Chapman, Scruface @ Club Troy (Miami, FL) 07: Todd Moscowitz, Earl Hayze, and Joie Manda @ Springfest (Miami, FL) 08: Lex and Tiarra Marie reppin’ OZONE @ 99 Jamz (Miami, FL) 09: Jermaine Dupri reppin’ OZONE on the set of J-Kwon’s video (Miami, FL) 10: Marques Houston and his women (MIami, FL) 11: Swizz Beatz reppin’ OZONE on the set of DMX’s video (Miami, FL) 12: J Prince reppin’ OZONE @ Perfect Rack (Houston, TX) 13: Kano, CeCe, Clesha, Billy Cook (Houston, TX) 14: B5 getting CRUNK!!! @ Hot 104.5 (New Orleans, LA) 15: Mike Jones, Funkmaster Flex, and Paul Wall (NYC) 16: Partners-N-Crime, Juvenile, and Joie Manda @ Springfest (Miami, FL) 17: Young Cash, the 904 Click, and Raylo @ Club Troy for the Hittmenn DJ’s showcase (Miami, FL) 18: Boyz N Da Hood with DJ Wop and Raj Smoove in the French Quarter (New Orleans, LA) 19: Pretty Ricky admiring themselves and their glitter (Miami, FL) 20: Mike Jones, Bun B, Michael Watts, and Juicy J on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 21: OG Ron C and Slim Thug on South Beach (Miami, FL) Photo Credits: Bogan: #09 J Lash: #10,19 JC: #05 Joie Manda: #15 Julia Beverly: #01,02,03,04, 06,07,08,12,13,16,17,20,21 Malik Abdul: #11 Marcus Jethro: #14,18 12 OZONE JUNE 2005 What part of Mississippi are you from? I’m from Canton, but I moved to Jackson when I was about 15. That’s when I started my label, 1 Life 1 Love. I had another label called Black Diamond and we switched the name. I was just brainstorming; looking for a universal name. I was cliqued up, so everybody within my circle, it was like 1 Life 1 Love. Was that around the same time Cash Money and No Limit were coming up? Did that inspire you to do your own thing? Yeah. [The labels] weren’t coming down South and getting artists, so everybody started trying to open they own labels and invest in they own company. We kinda was learning off Cash Money and Master P doing it at the time, trying to learn the business, learning about production and getting your own producers. We was learning how to get your checks, ID numbers, bar codes, learning about distribution. I was hiring people. I went out and got people for different positions. I got in-house people that do the production and started reading books about the music business. What was your first breakthrough song? I had an indie album called Boss Playa, and we had a song on there called “Birds Fly South For the Winter.” We kinda popped that in 1997. It went through Select-O-Hits distribution. We put a lot of them in the stores that was around in that area and we sold a lot of them out the trunk. Is that how you got the deal with Interscope? Yeah, we dropped like three or four indie albums and then an A&R from Interscope heard about us - [Foxy Brown’s brother] Anton Marchand was in Alabama. They was coming down to the South looking for new artists and he said his name was poppin’ up at every spot. He ended up coming to Mississippi. At that time, we was already functioning as a company. We had an office, three wrapped vehicles, and we had just got done shooting two indie videos. We had spent like 50k shooting our own videos. It was already packaged. The music was packaged. He saw that and he took it back up top to the office with him. They set up a meeting with him, we sat down with Steve Stoute in L.A. I told him we was looking for a label deal. We had already invested a lot of our own money into our label, so he sat down and got the terms together. Why did the deal with Interscope fall through? Do you feel like they didn’t understand the Southern market? Nah, it wasn’t that. They came down, they flew their whole staff down. They was real open, asking what we need to do and different things like that. But it was some internal problems within the urban department up there with Steve Stoute. He was no longer working up there, and he was the guy that had brought our project in. He signed us, so he was over the urban department. I think after things went bad on his end or whatever, that’s the L.A. branch, they ain’t really wanna develop with whatever he had brought in or whatever. So you got a release from Interscope? We got a release after a year and a half. I ended up dropping this double CD called Block 2 Block. I dropped it indie, it was the first double CD out of Mississippi. At this point, I look back at it as an experience. It was a learning experience. It kept me off my indie grind for two years. I coulda been going another direction, I coulda still been consistent with my albums so that’s kinda the only bad thing about it. People in Mississippi might have looked at it as a let-down but they don’t know the political side. So at that point you kinda re-upped? Yep. We got back on our grind and dropped the double CD. During that period we’d recorded a lot of music and we put it back on the streets. We dropped that back home, and that’s when this other situation came up with the guys in Miami, Royal Dollar Records. What was the situation with Royal Dollar? It was gonna be a situation where we go 50/50 on everything and we was going after distribution. We had a meeting with [J Records’] Clive [Davis] three or four months after signing with them. We had recorded a lot of music in Miami. We took some of the music up there and he had his staff up there. I ended up performing four of the songs in front of the staff and at the end of the performance, me and Clive sat down. We took him the DVD too, we had about ten shows on there from Alabama and Tennessee, you know, the ones back home. We took the DVD footage so they could get an idea of what we had going on back home. We took the music back home and at the end of the performance, Clive’s like, “Congratulations,” like we about to do business. I worked out the terms with Royal Dollar and they worked out the terms with J Records. That’s the way it’s going right now, but I still got my label and we still moving as one. 1 Live 1 Love. I still got the Queen Boys and Gorilla Boy on my label, and a production company also. You’re affiliated with BMF, aren’t you? What’s your opinion on Jeezy vs. Gucci Mane? Like, Jeezy is my dude. Me and him go way back, and one of the singles that’s on the album is with him, it’s called “Miss Me With That Rap Shit.” That’s one of the singles on the album. Me and Jeezy go way back, like from when I first moved to Atlanta. I moved to Atlanta when I got signed to Interscope. I been knowing him and Coach K for like seven years. As far as that situation with Gucci Mane, I don’t know all the details. I’m not involved with that shit. Is your album finished? For the most part, the album is complete. We’ve got about two more songs to finish up. Swizz Beatz just gave me another track, and after that we should be good. We just got off this radio tour promoting that “Say It To My Face.” I’m gonna put out a mix CD that’s got about fourteen original songs, it’s called, Imagine The Album. The album is called 1 Life 1 Love. We just tryin’ to get all the promotional tools in for Memorial weekend and hit these streets right. We bout to hit the radio with this single called “Feel So Good.” We’ve got production on there from my dude Lil C. He’s my in-house producer, and we’ve got my team on there, the Queen Boys. I got Bleu Davinci, Mashonda, and Bun B on there, and I’ve also got production from Cool & Dre and David Banner. You’ve lived in a lot of different places. The thing about the South is that every region got their own type of music. Louisiana got that bounce, Texas got that chopped & screwed, Atlanta’s on that crunk shit, and Memphis has been on the same page with the crunk shit. Do you think Mississippi needs its own sound? That’s the thing with my in-house producer. We’ve got our own sound. He did like ten tracks on my album. Is your song “Lost My Broad” a true story? Yeah, that’s a true story right there. But I tried to make it comical. Even though I lost her to another chick, I still asked her if I come lay between them sometimes. That’s the hook. But yeah, it’s a true story. There’s a lot of that going on right now. - Photo & interview by Julia Beverly OZONE JUNE 2005 13 01: JB, Sway, and Chino XL @ Night Games (Boston, MA) 02: Slim Thug checks in with the ladies (Houston, TX) 03: DJ Aspekt and the All Out crew @ the Marlin (Miami, FL) 04: Mack-10 and friends on South Beach (Miami, FL) 05: Slim and Tone @ Club Paris (Orlando, FL) 06: Boy Wonder and Webbie @ The Underground (Tampa, FL) 07: DJ Buddha and Chubby Chubb @ Night Games (Boston, MA) 08: Bushi Bashi @ Club Paris (Orlando, FL) 09: DJ Ice-T and D-Nice @ Springfest (Miami, FL) 10: Nicole Robinson and Baby @ Hot 104.5 (New Orleans, LA) 11: Wyclef and Mecca @ a Florida Marlin’s game (Miami, FL) 12: Mike Sherman interviewing Buggah D. Govanah @ the On Point offices (Miami, FL) 13: Mami Chula reppin’ OZONE (Atlanta, GA) 14: Bedo performing @ House of Blues (Orlando, FL) 15: Gu and Paul Wall on the set of “Sittin’ Sideways” (Houston, TX) 16: Kano, Lil J, DJ Chill, and Billy Cook reppin’ OZONE (Houston, TX) 17: Trillville and Trick Daddy @ Springfest (Miami, FL) 18: Three 6 Mafia and Michael Watts on the set of Frayser Boy’s “I Got Dat Drank” (Houston, TX) 19: Paul Wall and fans on the set of his video for “Sittin’ Sidways” (Houston, TX) 20: Slim Thug, D-Rocc, and E-Feezy on South Beach (Miami, FL) 21: Big Mook and Bloodraw (Tampa, FL) Photo Credits: Big Mook: #21 DJ Aspekt: #03 J Lash: #04 Julia Beverly: #09,15, 16,17,18,20 Keadron Smith: #02,19 KG Mosley: #06 Malik Abdul: #01,05,07, 08,14 Marcus Jethro: #10 Marshall Smith: #13 On Point: #11,12 14 OZONE JUNE 2005 What’s going on, Bleek? Ain’t nothing really going on except my new album, 534. It’s coming out on May 17th. The first single is “Tell Me If It’s Like That,” produced by Swizz Beatz. That’s all that’s really goin’ on. Nothing else matters but the album, so anything else in the world makes no sense. We just shot the video for my single at the 40/40 Club, which is Jay-Z’s club. It’s on 25th and Broadway, so if you ever wanna come by when you’re in New York, holla back. You’ve decided to stick with Jay during the whole Roc-A-Fella situation, so what’s your opinion on this whole “Dame vs. Jay” thing? Ain’t no “Dame vs. Jay.” That’s what needs to be stopped. People need to stop making up their own accusations. Where’s this coming from, that they’ve got beef? Ain’t no beef. We all rich. Who gon’ have beef when you rich? Just stop making it a problem when it’s not, that’s all I ask. Every writer, every interviewer, just stop makin’ bullshit up. Talk about reality and not what you want to see. So everything’s all good. I noticed that on the first single off your last album, you had Trick Daddy and T.I. on there. Are you trying to reach out to the Southern market? Yeah, I wanted to try something different. I’ve always been a big fan of Southern music, ever since the days of Mystikal being an unsigned underground artist. I just had the opportunity to make a record like that and I knew T.I. for a few years, I knew Trick for a few years, so being down in Miami I just wanted to put it down and do something real. I wanted to change it up instead of doing the same ol’ records all the time. That’s why this time, I came back with a high-energy record like I did. They’re gonna say this is something different, but hey, as long as it’s hot, it’s all gravy. Are there any other features on your album? Ain’t no other features besides M.O.P. and Jay-Z. The rest of it’s basically just myself. What about production? As far as production, I’ve got Bink, Just Blaze, 9th Wonder, Irv Gotti, Swizz Beatz, and a few new guys. That’s really about it right now. You’re dropping your album at the same time as the Young Gunz? Yeah, we’re dropping about a week apart. Those are my boys right there. I met them when I first came out and they was about 15 or 16. I known them for a couple years and I’ve seen them grow into what they’ve become now, so it’s a beautiful thing. My thing was just to make sure the loyalty stays there, cause there’s not too many groups that survive in this wonderful world of hip-hop. That’s very true. Speaking of groups, what’s going on with State Property? I can’t comment on that, ma. Understand, I’m not from Philly. I’m from Brooklyn. I can’t even comment on that situation because I don’t really know what’s going on with them. Do you think this will be the album that really blows you up? Yeah, this is the breakthrough album. This is the now-or-never album. If it don’t happen now, I guess it might never happen. I put my all into it, that’s why it’s the do-or-die album. That’s why I named it 534. That’s the building me and Jay-Z grew up in, in Marcy, you know, it just represents a time when we was struggling. We was hungry, you know? Eatin’ sugar water and mayonnaise sandwiches and stuff like that, so now I’m hungry all over. So you’re on promo tour right now? Yeah, we’re just going across the country promoting the record and letting people know when it’s dropping. That’s really about it. I’m having fun, you know? This is like my eighth year running around the world, and this time we gonna do it different. Back then they didn’t want me, now I’m hot, they all on me! Back then they didn’t want me, now I’m hot, they all on me! Back then they didn’t want me, now I’m hot, they all on me! Back then they didn’t want me, now I’m hot, they all on me! Do you think coming out under someone like Jay-Z is both a blessing and a curse for you? Like, do you think people don’t take you as seriously coming from under his shadow? Nah, it’s a good thing. You don’t have to take me seriously as long as I’m making good records. Why would it matter if someone takes me seriously or not? You can say, “Hey, I don’t take him seriously, but his record is still hot.” That don’t make no sense to me. Being under Jay is a beautiful thing to me. You get the opportunity to experience somebody selling five million records and making hits every day, so you get to learn how to do it. You sittin’ there watchin’ them do it, so now you know how to do it yourself. I seen Jay paint the picture making so many records, so now it’s my opportunity to do it myself even though it took a long time. But still, me trying to repaint that picture that Jay painted is like tryin’ to repaint a Michelangelo painting. It’s hard. You mentioned T.I. and Trick Daddy, but aside from them, are there any other Southern rappers coming out now that you really want to work with? I’d like to work with Lil Scrappy, and definitely Young Jeezy. I’ll definitely work with Young Jeezy soon. Also, you should be lookin’ out for B.G.’s new album because he’s got a secret hit coming out called “What You Lookin’ At?” You know, just the real dudes from down South that really put it down. We’re talking about the same thing, so I can relate to everything they’re saying. - Julia Beverly (photo: Eric Johnson) OZONE JUNE 2005 15 16 (01) A purple light is used to give an eerie effect on Frayser Boy’s face. (02) Mike Jones takes his turn under the purple light, showing off his Swishahouse chain. (03) The video models getting prepared for their scene. (04) In this scene, Mike Jones introduces the white folks to that purple drank. (05) During lunch break, Three 6 Mafia’s DJ Paul puts on an impromptu comedy show. (06) In this scene, Three 6 Mafia enters the bar with a cooler full of purple drank while the cowboy security guard looks on. (07) The camera is hoisted above the bar for an overhead look into a glass of purple drank. (08) The camera crews head outside the Secondwind Saloon. (09) Director John Tucker goes over the next scene with Mike Jones and Paul Wall. (01) It’s been a long time coming for Grandaddy Souf! Here we are preparing for the first scene of the day. (02) Grandaddy impatiently waits by the monitor for his cue. (03) In the early morning sun, checking lighting is important. (04) Grandaddy Souf, feeling right at home in his native Parramore, shares a laugh with Get Cool. (05) Zay, Mr. C, Grandaddy Souf, and Get Cool get their chance to shine. (06) Moving on to the next location, Get Cool enters Orlando nightclub fixture Heroes. (07) Inside Heroes, Grandaddy Souf plans out the next scene with director Christian Strickland. (08) Christian makes sure the lighting set up is proper. (09) Several video models preparing for their closeup inside the club. Director: John Tucker Photos: Julia Beverly Director: Christian Strickland Photos: Spiff & JB OZONE JUNE 2005 I hear there’s been some changes going on with the whole Roc-A-Fella/Def Jam situation. Where do you guys stand? Neef: We’re with Roc-A-Fella, with Jay. It’s us and Bleek, we’re the first off the label. Our album Brothers From Another comes out May 24th. The first single is by Swizz Beatz and the second single is called “Don’t Keep Me Waiting” featuring Slim from 112. How did you guys actually get initiated into the Roc-A-Fella camp? Neef: We ran into some cat that was taking people up from Philly to New York, getting them deals. He was taking people right to the source. Forget the demo tapes, we was way past that. This guy named Stevie G from Southwest Philly, he took us up to a bunch of people. He took us to Jay first. We was fuckin’ with him, we was comfortable cause he was a real down-to-earth nigga. All of them - Dame, Biggs, Jay. We wanted to do the deal then, but we were so young. We were only like fourteen, and the managers we had was speakin’ some crazy numbers. Jay and them wasn’t tryin’ to hear that. You didn’t even have a demo? Neef: We did all our stuff in the studio, but we never had a demo package. I ain’t into all that. I ain’t knockin’ nobody’s hustle or whatever, but I wasn’t into that. How did you know each other? Neef: I moved up from West Philly and met Chris in the seventh grade. Chris: Yeah, we met in middle school, and that was right around the time we met Stevie G. He started shopping us around and we felt most comfortable with Jay and them. What do you think they saw in you? Chris: We was young, talkin’ ahead of our time. Neef: We came out to step it up. We from Philadelphia, man. Out there you gotta step it up. You gotta get in where you fit in. That’s the name of the label we got, it’s called G.I.F.I. We on the road right now with our first artist Pooda. Chris: That’s Neef’s older brother. So Def Jam actually bought out Roc-A-Fella? Neef: It is what it is. Hov run the whole RocA-Fella right now and he’s president over Def Jam, so we feel good right now. They holdin’ my back. Ain’t nobody gonna back us up there like he is for us with whatever different types of relationships he has. Since he’s an artist himself, do you think he understands you better? Neef: Yeah, he understands what we go through because he’s been there before. You gotta go through shit to understand sometimes. What’s your relationship with Dame at this point? Neef: Oh, yeah, we still holla at Dame. We still go up there, kick it with him, holla at him. Same shit, man. What about the other artists that are kinda in limbo right now? Neef: Everybody doin’ they thing as far as State Property. I know Peedi Crakk and Freeway came to Jay. Oschino & Sparks are still doin’ they thing, but (l to r): Neef and Chris I think they ain’t made up they decision yet. Everyone had the choice to go whichever way they wanted to go. It was all love. Were you a fan of Jay-Z before you met him? Chris: Oh, yeah. No doubt. Did it seem unreal when you met him? Chris: We was happy to be there. We was straight off the block, so we was just happy we had the opportunity. We wasn’t going crazy, though. Were you happy with the response to your last album? Chris: We was happy, but that ain’t what we predicted or wanted. You know, everybody don’t come out the gate and do what we did. Did you go gold? Neef: Yeah, that’s a hell of a stamp for us to come out by ourselves. Nobody featured on none of the singles, none of that. Just me and him. That’s why we got a second chance. Tell me a little about the recording of “Can’t Stop, Won’t Stop.” Chris: My man Ramsey brought us the beat, to the office. We took it to the studio. We ain’t do it like, thinking it was gonna be our single. We just knocked it out and put it on a mixtape and it picked up like that. My man DJ Enuff and Big Vaughn from out West, they started spinning it on their mixshows or whatever and it picked up from there. So when you recorded it, you had no idea it was gonna blow up to become that big? Neef: Nah. We were nominated for a Grammy the first time around, so that was kinda crazy for us. We took our mommas out to Cali, gettin’ them all dressed up and shit. You know, it feels good to bring your mom to the pad and give her the keys to the spot and all that. You had a lot of female-oriented songs on the last album. Should we expect more of the same on Brothers From Another? Neef: We got something for everybody. Chris: The female songs were the singles. When you hear the album, it’s too much gangsta shit for the people. Chris: You gotta put out more female-oriented singles, because women buy more albums. That’s your look. Neef: Niggas gonna follow the women every time. Sometimes niggas don’t want to go to the show, but you know, the bitches are gonna be at the show. So that’s what you do. The hoes be in the club goin’ all crazy, so the niggas are gonna be goin’ crazy right with ‘em off in the spot. Get it poppin’, ya know? Are there any guest appearances on this album? Chris: Yeah, we’ve got Jay on the album, Slim on the second single, and our artist Pooda is on two joints. You know we have a section in OZONE called “groupie confessions.” What do you think a groupie would say about you? Chris: They’d say, “Oh, Chris and Neef disrespectful. They ain’t how I thought I was.” Neef: (laughing) Yo, that’s what this chick told me last night. Chris: They get to thinking we like that “Better Love” shit, we flip the script on they asses. Neef: They say they listen to our records, so why don’t they know what’s goin’ on? We talk about that all day. They say they listen to the album, so they should know they supposed to get busy. Shit, I got fans. If people love me and wanna give me some special attention, then that’s what’s good. If they wanna slob the knob or somethin’, cool. So do songs like “Better Love” come from real life also? Chris: Yeah, I went through that. Did that when my baby moms was pregnant. I talk about both my personal life and the game, but I gotta keep business shit out of my personal life. - Julia Beverly (photo: Eric Johnson) OZONE JUNE 2005 17 18 (01) Here’s Gotti and Southstar, welcoming OZONE to the set of their new video. (02) A staffer prepares Smilez, Gotti, and Southstar for their first scene of the day. Meanwhile, lighting equipment and cameras are being assembled. (03) The cameras set up in front of the three, posed in front of a Lambourghini. (04) Southstar demonstrates the Lambourghini doors, while Smilez and Gotti play the background. (05) It’s gonna be a long day in the Florida sun. Southstar, Smilez, and Gotti cool off with some bottled water. (06) Gotti’s ready for his close up. (07) Behind the scenes, models get ready for their scene. (08) A group of video models relaxing by the pool in their bathing suits. (09) DJ Prostyle’s ready for his cameo. (01) On a brutally hot afternoon, a train of hot Texas rides assembles in a Houston parking lot. (02) The cars line up under careful direction from production staff. (03) With a crowd of screaming fans lining the sidewalk, filming the car scene goes smoothly. (04) Jim Jones rocking a pimped-out Gucci bike for his cameo. (05) When Mike Jones pulls up on set, his Escalade gets swarmed with autograph-seeking kids. (06) After the second location, we move on to the hood, where Paul Wall poses for pictures. (07) As the sun sets, Big Pokey joins Paul Wall for the next shot. (08) Director John Tucker offers some advice to Three 6 Mafia before their cameo. (09) More parking lot pimpin’ at the final location - the Konnections parking lot. Director: Joe Politics Photos: Spiff Director: John Tucker Photos: Julia Beverly OZONE JUNE 2005 What’s your relationship with DJ Clue and Desert Storm South? I know you’ve been doing some work with them, and I even saw you in New York with Clue. Yeah, he been showing big love. Clue actually said on MTV that he’s got an artist out of Houston named Magno. Is that true? There hasn’t been no ink yet, but it’s basically in the bag. I been working on my album and everything, so it’s finna pop off. Wildlife/Desert Storm South. It’s kinda like a Dipset/RocA-Fella type situation. We just been working together. I’ve been off in New York, putting in work, recording. I’ve been in the studio with Joe Budden, Stack Bundles, all those cats. We’ve got a Desert Storm South mixtape coming out soon with me, DJ Clue, and Clue’s cousin DJ Storm, who also happens to live in Houston. Working so closely with New York artists, do you think they really respect the music or do you think they’re just looking at the money y’all make down here? A lot of people think you gotta rap exactly like them for them to respect you, but when I go to New York, I go with the same Southern slang and my same rap style. A lot of people say that my rap style is kinda East coast-ish anyway. I resent that. I call it hip-hop. People get it mixed up because hip-hop originated on the East coast, but anyway, I call it just plain spittin’ hip-hop. That’s what I do. I do Southern hip-hop. Have you switched up your style since you’ve been dealing with Desert Storm? When I go up there I switch it up on them. I rap my way and then I take ‘em down South and get on the beat and body rock a little bit and they be respecting it. They be like, “Man, I love it how you switch it up like that.” I say, “Man, they been doing stuff like that since I was a little boy, man. Y’all need to get some old Lil’ Keke tapes, some old Big Pokey tapes, or something so y’all can know how we really do it back home.” They realize that the Southern hip-hop we’re doing, the Screw music, isn’t just a genre. It’s an actual culture, an actual lifestyle beyond the music. You see our rims, elbows, the big grills on the car, the 5th wheel, you pop the trunk and see the neon lights with the speakers in it. Along with the rappin’ there’s an actual culture with it. When Paul Wall says “Sittin’ Sideways,” that’s an actual culture. What part of Houston are you from? From that North. Greenspoint, a.k.a. Gunspoint, 56, know’m talkin’ ‘bout? You and Mike Jones were a group for a while. Did you already know him, or did Swishahouse put you together? Actually, it was both. I already knew Mike Jones, we went to high school together. We met in our freshman year at Nimitz High School. We both played basketball. We both was real good and we used to always play, and that’s how we got cool. He ended up moving to another high school and I didn’t see him no more until he got with the Swishahouse. I had only been with Swishahouse about four weeks and [Michael] Watts was telling me they got this new dude named Mike Jones. So he comes in the studio and I’m like, “Awwww, this nigga here? What it do fool? What’s up man?” And he’s like, “Awww, you rap too?” I didn’t even know he took rap that serious. I knew he used to rap cause he used to do it in the lunch room, but we both had hoop dreams. With us both being on the label, we eventually made a group out of it. I thought it was a great combination because your lyrics were pretty intricate. Nothing against Mike Jones, but his lyrics are pretty simple, so it was a great balance between the two of y’all. To be real, me and him could have been the next UGK-type talent. I’m not putting our stuff up at that level with them, but I think we could’ve carried the torch because I listened to Bun a lot. I like Pimp a whole lot too, but I always looked up to Bun as one of the best. To this day, I still say he ripped Jigga on “Big Pimpin’.” I just looked up to him since I first met him. I was star struck when I met Bun B, that was one of the few people I’ve been star struck around. I was like, “Man, this Bun!” And Mike Jones always liked Pimp C. He reminds me of Pimp because he’s real charismatic on the mic. He might not rap like Pimp C, but he got a real charisma about himself. Being real, as long as you got something about you, that’s all that matters. We had a real good chemistry, I ain’t gonna lie. We was always able to catch ‘em on both ends. What ended up happening between you and Mike Jones? Why did you leave the Swishahouse, and why did you stop recording with him? Well, I kinda explained it on track 22 on the Newprint. It got to a point where we had dropped First Round Draft Picks and it went good. To this day, I’m still making nice money off that. A few months after that, he dropped Ballin’ Underground, his first solo. And that took off. Anything that was out then, it blew out the water. It did so good he wanted to be a solo artist. But, we had just dropped an album. How we gonna split four months after our album? Our album hadn’t even been out for half a year yet and we were already gonna split up? He started doing shows on his own, and I ended up having to find ways to get my money my own way. I decided to drop a mixtape with my brother under Wildlife Entertainment, my own company. Swishahouse didn’t like that too much. Why? Did they feel like you had went behind their backs to make money on your own by putting out your own mixtape? It’s crazy, though, because I let them know I was gonna do it. And Watts was actually behind me. Matter of fact, the songs I got for that mixtape came from his CD bag. Even he can vouch. He gave me his keys and said, “Go get the CD bag out the car, you can pick whatever songs you want, burn ‘em down and put ‘em on your mixtape.” Then there was a rumor going around that they got mad cause I tried to pass it out as a Swishahouse CD. All I did was put my picture on the cover cause I hosted it, and in real small letters it said “hosted by Magno of the Swishahouse.” The only reason I put that on there is because Swishahouse is notorious for having artists leave. Because the top of the CD said Wildlife Entertainment, I didn’t want people to think I was leaving Swishahouse. If I hadn’t put “of the Swishahouse,” that would’ve started rumors that I had left. I wanted to show that I was still reppin’ the Swishahouse but I was also doing my own thing. When the mixtape came out, though, they had a fit and cut me out. I thought that situation, and a lot of other things that happened, coulda been handled a lot better. So when will we hear your album? Well, the album Rookie of the Year is still coming soon. I’m thinking we may drop it sometime in the first quarter of next year. Newprint 1.7 The Deleted Files is coming out, and that’s basically some songs that didn’t make the first one and a whole slew of new ones. Then I’m gonna drop the second part of the classic I dropped in ’03: Collection Plate Part 2. - Matt Sonzala (photo: Mike Fresh) OZONE JUNE 2005 19 “I’m just a young Haitian cat tryin to pay off my student loans,” says producer/entertainer Acafool. Usin musical know-how combined with g his a heart to hustle, Acafool has crea ted a movement to put entertain back into music. And if the signa ment ture hat and the music don’t say enough, he will tell you that the movement is all about “going craz Acafool y, losing all inhibitions, and having fun with music again.” This is evid Acafool’s ode to financially unstable ent in women, “Hell No,” a song that is burning up Florida airwaves than the likes of notable DJs like H-Vi ks to dal, King JB, DJ Suicide, and Tedd y T. The song, which boasts lines a job hoe, cook, clean, suck dick like “Get , wash clothes” even comes com plete with its very own “broke hoe With his musical influences inclu dance”. ding his mother, Haitian (Kompa) music, and artists like Special Ed, Crew, Digital Underground, Outk 2 Live ast, and Elvis, its no surprise that Acafool’s music appeals to people walks of life. But even after open from all ing for the likes of Lil Scrappy and Ludacris, Acafool remains humble. hard surrounding yourself with peop “Its le that you feel have your best interest at heart, but I think the we have built is one that is com team mitted to grinding in the face of all obst do. “You can’t allow yourself to acles.” And grind Acafool plans get comfortable,” he says, explainin to g why his future plans include, actin scoring for films, and creating adve g, rtising jingles. Until then, Acafool plans to continue doing the brok dance, wearing his signature hat e hoe while performing “Hell No” on stag e with Zoe Face and the family. ists like Acafool that remind us Its artthat sometimes it’s okay to just let go and act a damn fool. (con 728-1131 or 727-687-7803) – DJ tact: 813Majick handpicked by Jermaine Dupri, the newly When you’re co-signed by The LOX, mentored by Camoflauge, and roster, it’s easy to believe you’ve got the Def So So his for Music Urban Records Virgin appointed President of the coach is behind you 100%,” assures knowing and team a for playing winning formula. “There’s nothing like basketball. His So So Def/Virgin school high playing T. Waters, a nickname Anthony Waters picked up while likes of Jermaine Dupri, Red Spyda, Hi-Tek, the from on producti boasts year, this later due debut, Records addition to the high-quality production, the Juicy J from Three 6 Mafia, and Denaun “Konartist” Porter. In Click. The catchy first single “Throw’d Gangsta own Waters’ and LOX album features collaborations with The “I’m just trying to put together a clascountry. the ut Off” is already buzzing on mixtapes and radio througho uge was gunned down in May 2003 Camofla rapper after changed abruptly life His Waters. T. says sic album,” to make something happen,” says had I passed, uge Camofla “When studio. g recordin in front of a Savannah native Yonkers, T. Waters hooked his in back Once City. York New for Waters. He left Savannah and headed D-Block crew. With his unique the with s mixtape back up with The LOX. He toured, recorded, and rocked the country boy in the big city silenced delivery, lyrical York New a by powered slang Southern of blend into the right hands. After a chance meeting competition. Meanwhile, T. Waters focused on getting his demo make good music,” he explains. “Nobody’s to trying just “I’m sealed. with JD at a club, T. Waters’ fate was or take it down. I want to build it up.” pace same the trying to start nothing. They just want to keep it at Koslow – Jessica It’s simple. Like Jazze Pha says, “Y’all niggas talkin’, but me and my niggas make it happen.” Diszwone doesn’t sit around and wait - he makes it happen. Hard at work, this Chicago MC is taking after hometown artists like Do or Die and furthering the street-hop style. Not only has Disz been influenced by veterans like Do or Die, but he’s also been on tour with them. He’s also opened for the likes of Tech Nine, Mobb Deep, 8Ball & MJG, Lil Flip, and many others. “I was performing too, but when [8Ball & MJG] got on stage, I was a fan my damn self,” Disz recalls. A product of Chicago’s deep West side, Disz remembers his childhood. “Man, I had to grow up fast. I was on my own since age eleven. The music was always with me, but it wasn’t paying the bills. The West side was real rough.” Using music to steer his life’s course in the right direction, Disz is now poised to release his debut album Illinoise Boy through a joint venture with his label LMG and Minnesota Timberwolves’ Troy Hudson’s label Nutty Boyz Entertai nment. The album features other Chicago artists like R Kelly and Twista as well as Lil Jon and the Ying Yang Twins. Disz provided a significant portion of the album’s production, proving himself as a double threat. To hype up the album, Disz has been steadily working the mixtape circuit and preparing to release one of his own. Once the music game takes off, Disz wants to get into acting, but says that he’s prepared to “take whateve r comes in life.” If it wasn’t for the music, Disz fears the worst. “Truthfully, if it wasn’t for the music, I’d be in jail or dead by now,” he says. Fortunately, neither is the case, as Disz is still alive and free to bless the clubs with his singles like “Serrous.” (contact: 312-829-4284 or [email protected]) – Rohit Loomba How did you two meet? Jim Jonsin: We both knew a group called Sons of Sacrifice. He grew up with some of them. They had signed to an indie label and I was doing production with them. That’s how we both grew to respect each other’s work. Big D is the quiet one, I guess. Jim Jonsin: Once you get to know him, he won’t ever stop talking (laughing). What are some of the singles you’ve produced? Jim Jonsin: Trick Daddy’s “Let’s Go,” Pitbull’s “Dammit Man,” and we did the majority of Pretty Ricky’s album. In the past we’ve worked with Trina, and we have Twista’s new single coming out. We did about four records on Bonecrusher’s new album, including his single, and we have some tracks on J-Kwon’s new album. Is there anyone in particular you’ve really enjoyed working with? Jim Jonsin: Probably one of the better vibes would be Bonecrusher and Trick, but they’re all pretty much cool. Trick Daddy is sort of portrayed in a bad light sometimes so people come at him in a certain way. They think he’s a thug. He grew up like that, but he’s a reasonable dude. Are there any wild studio sessions that come to mind? Jim Jonsin: We have a good time, definitely. You’ve gotta come into one of our sessions. Some are wild, and some are real chill. For the most part they’re all interesting. How do you think Miami fits into the music scene these days? Jim Jonsin: I think we’re right up there with the best of ‘em. We have some big artists come out of here. I think you could put us right up there with Atlanta, New York, and L.A. Pretty Ricky has come a long way. Jim Jonsin: We’ve been working with them for about seven years. I’ve known them since they were kids, and they kinda grew up around me. They’ve always worked hard to develop their music. They were trying to get to that next level. Now they’ve gotten there. I do feel good about it. Whenever you do a record for an artist that takes them to the next level, it feels good. Everyone works hard to put an album together, but when you land an artist’s single and it blows up, it blows up both of you. That feels great. Any plans to start your own label? Jim Jonsin: Well, we both had our own labels, but no more.I had a label called Paper Chasers with White Dawg. We released his first actual album. Does Big D play the instruments for most of your tracks? Jim Jonsin: D plays about five instruments. I play a little bit of keys. He plays all the guitars. As a producer, do you tend to overanalyze music too much? Is it hard for you to go out to a club and have a good time? Jim Jonsin: We used to find ourselves over-analyzing things a lot, but now we just kick back and listen. As a producer you’re trying to figure out how to win. You’re trying to figure out how to get your records to pop off. Like, “Let’s Go” was original and different. Everybody thought we were imitating Lil Jon, but records like “Let’s Go” and “Dammit Man” were actually done before he even blew up. We never really try to take ideas or study other people’s work, but as a producer, I think you have to always be listening. For the most part, we just love doing music. What projects are you working on right now? Jim Jonsin: We’re working on a rock record for The Transplants, Travis Barker’s group. He’s from Blink 182. Big D: We’re trying to do more rock music and R&B records. Some producers have a lot of tracks that sound similar. How do you keep a variety? Jim Jonsin: We can switch it up. The two of us think totally differently, but when we get together musically, it works. He’s very soulful and comes from a gospel/R&B background. I came from the roots of hiphop and rock. We approach records differently together than we would individually. If you listen to records like “Dammit Man” and “Grind On Me,” they’re totally different. We try not to get stuck on one sound. The problem is that people always ask, “Can we get a song like ‘Dammit Man’?” I think that’s what happens to a lot of producers in the business. The labels always want a track that sounds like your last hit record. Any advice for aspiring producers? Jim Jonsin: Learn how to make your tracks sound good quality. It’s very hard to sell a record when it doesn’t sound mixed properly. That’s one of the keys. Interning; work with some people who are doing things and learn from experience. That’s how I learned. Any new Miami artists we should look out for? Jim Jonsin: Look out for Rock Bottom, Tiffanie, Crystal, and Toe Jams. Do you want to give out any contact info? Jim Jonsin: 305-534-8158. OZONE JUNE 2005 23 You used to DJ in Charleston, South Carolina, and you recently moved to Tampa, Florida, right? What brought about the move? Well, basically, it’s all a blessing. My afternoon guy/MD named Stew was driving through Charleston on his way to see family, and he heard me on the radio and reached out to a mutual friend. They called me for an interview/audition so I drove down in my car and here I am. Aren’t you syndicated in another state? Yeah, in Kileen, Texas, on KIIZ. I’m doing on-air nights and mixshow from 7-midnight. Didn’t the Charleston station change formats unexpectedly? Yeah, around 4th of July weekend they switched to a news/talk radio format. About a week later I landed a job at the station across the street at Hot 98.8 with my man B-Lord. Do you have any short-term and long-term goals for the future? Are you looking to move up the ladder at radio or move into something outside radio? Truthfully, I don’t have any long-term goals. I’m just rolling with this and letting the chips fall where they may. There haven’t been many artists come out of the Carolinas. Why not? Well, the truth is that many of the artists in the Carolinas are very talented. But one of the main issues I’ve noticed when doing radio and clubs there is that many of the DJs don’t come together and break their own hometown artists. If niggas would stop hatin’ on one another and try to come together as a whole, it would be a movement. That pretty much goes for a lot of the areas tryin’ to make some noise in the game. The support amongst local artists and DJs should build better relationships with each other and break records. How long have you been in the game as a DJ? I’ve been doing the turntable thing for about 17 years, and I’ve been a professional on-air personality for about four years. How does DJing at a club differ from DJing on the radio? The difference between club and radio is that in a club you’re trying to make people dance, but on the air you’re DJing for a listener who’s driving in their car. The transition has to be smooth. There’s more mixing. When you’re in a club, you’re pretty much just slamming shit. How is the Florida scene different from South Carolina? In Charleston, they weren’t afraid to get crunk and expand their minds on new music. They like the classics like UGK and Pastor Troy. In Tampa, they like more up-tempo party booty-shake type stuff. Was it easy to adapt? Yeah, real easy. I just took a few steps back and absorbed the new scene. What’s the difference between mixing in Tampa and Texas? As far as the mixes I’m doing, I try to keep them as mainstream as possible so the music is familiar on both sides. Have the people in Tampa been receptive to you? Oh, yeah, the love is incredible. I moved here in September 2004 and I’ve had the #1 night show in Tampa for two ratings books in every demographics. That’s amazing. That’s Michael Jordan stats. Where can we find you in Tampa? Club 112, Club Manila Thursday through Sunday, and at various spots in Ybor City. What separates you from the thousands of other DJs out there? For starters, my work ethic and consistency. Many people dig the fact that I’m well-rounded as both a DJ and an on-air personality. I can hold down two airshifts and two mixshows on both coasts, considering that I come from up North. You don’t see that happen too often. It’s all a blessing, and I’m thankful. Why is it so hard for a lot of indie artists to get their records played on the radio? I’m so glad you asked! First off, a lot of indies don’t know how to approach a DJ or a radio station Music Director. It’s all about the relationships you build with people. Most cats try to go straight to radio with a single for it to be broken. Radio is not the only way for records to pop. That’s why I keep my ears to the streets. There’s many cases where a record will catch a street buzz long before radio even gets their hands on it. It’s always good to get that street and club buzz first. Let the people and the DJs decide if your record is hot. Look at cats like Master P, Cash Money, and even my man Mike Jones. They’re a good example of indies breaking in the streets first. The people have to be behind you and support what you’re doing. They’ve gotta believe in you. What’s the best way for an indie artist to approach a DJ like yourself? The best way is just to be real. Have your shit together, and make sure the presentation looks and sounds official. Don’t come to the club with a Fujifilm CD-R you just bought from CVS, with no contact info or even the name of your song on it. Be somewhat professional and courteous when you approach your boy. A lot of cats feel like you owe them something just because they think their record is not. Don’t have that type of attitude. Just be cool, that’s all. Where should we look out for you next? I just did two tapings for Rap City, and I have a few mix CD collabos I’m working on. I’m working on an old-school hip-hop collabo with Iceberg Slim out of New York, and I’ve got a few tapes in the works with B-Lord, Kaye Dunaway, and DJ Christion who’s also out of Tampa. Any shout outs? Big shouts to everyone here at the station 95.7 The Beat in Tampa and Z92.3 in Kileen, Texas. Turntable Assassins, Core DJs, Bum Squad DJs, my kids, DJ Ran, David Banner, Russ Jones at J Records, EP, Latin Prince, DJ B-Lord, TJ Chapman, my little brother Science in Chester, PA, Acafool, The Bomb Squad. To all the haters in my hometown of Reading, PA: grab a nutsack and hold on tight! VARIOUS ARTISTS THE LONGEST YARD SOUNDTRACK Derrty/Universal B.G. THE HEART OF THA STREETZ Chopper City/Koch MEMPHIS BLEEK 534 Roc-A-Fella/Def Jam As if Nelly hasn’t already conquered enough media avenues, he’s taking his first shot at a movie with tremendous mainstream appeal. Ironically, the soundtrack doesn’t follow the mainstream formula, featuring relatively unknown artists like Chamillionaire (Houston), 216 (Cleveland), and Taylor Made (St. Louis). Lil Wayne, T.I., Akon, and Trillville also make appearances on the soundtrack. The single, Nelly’s “Errtime,” which has been all over the radio for the last month, features Jung Tru and King Jacob of the group Taylor Made. It features a typical Nelly catchy hook with his traditional rap-sing flow. Surprisingly, Nelly is outshone on his own track by Jung Tru. Even though he took a page out of The Game’s handbook by dropping a million names a verse, Jung’s verse was clearly the highlight of this record (“I’m Def’er than Jermaine, you could say I’m So So / Player taylor-made, that’s a no-no / Sure it’s an Aftermath, but I ain’t a Doctor / Squad full of B.G.’s, city full of them Choppas / Way more Game than the kid with the G-Unit / Cracks by the gram an hour, that’s a G-Unit / Like Ciara when I’m keeping the Goodies / Cause I’m Jazze like Pha with a tank in the hoodie.”). This is the third solo full-length album B.G. has dropped since his departure from Cash Money – the eighth full-length album in his illustrious career. This album is a dedication to the life that made B.G. into the man he’s become. From the beginning, he makes it clear that this album is for the folks living the street life for real. B.G. proclaims, “A body can’t operate without a heart, and I feel the streets can’t operate without B.G.” This album is supposed to signify a return to his roots (534 is the building where he grew up). He finally gets a chance to drop an album without being under the shadow of other Roc-A-Fella artists, namely his mentor, Jay-Z. For those reasons, I was initially enthused at the chance to hear this album, especially after hearing his lead single “It’s Like That,” produced by Swizz Beatz. Just like his first album, he came out the gate with a crazy club joint that showed his fire and hunger. Aside from a few missteps, The Longest Yard is one of the best soundtracks I’ve heard in a long time. It strays away from the usual formula and shines the light on some up-and-comers. The production on this album fits B.G.’s slow N’awlins drawl perfectly. But still, B.G. needs Mannie Fresh more than he’s willing to admit. Since his departure from Cash Money, B.G. has failed to find the extraordinary tracks he was once privileged to receive. After two disappointing releases, B.G. finally gets some better production on this album, making it the perfect addition to your B.G. collection. I had such high hopes for this album. In all the interviews leading up to its released, Bleek sounded like a rapper looking for redemption, ready to claim the throne Hova left him. But that’s pretty much been the case with every album he’s dropped, and it’s always ended with the same results: a solid, yet mediocre, album. This is no exception. 534 is sold, with songs for every demographic, but there’s nothing that stands out. Bleek’s rhymes occasionally show tenacity, but for the most part it sounds like he’s still stuck in 1998. Bleek needs to step up his creativity if he wants to move out of the President’s shadow. - Wally Sparks - Wally Sparks - Wally Sparks St. Lunatics Murphy Lee and Ali are represented well on the soundtrack with “Stomp” and “Let ‘Em Fight,” featuring Big Gipp of the Goodie Mob. Aside from my T.I. bias, the hottest song on this album is by far Chamillionaire’s “Talkin’ That Talk,” with production and a feature from David Banner. With Cham’s solo release fast approaching, this track is a perfect introduction for him to a mainstream audience. Banner killed the beat and Chamillionaire, as usual, steps his game up and delivers lyrically. One of the most interesting pairings on this soundtrack is the Nelly and WC collabo, “Whip Yo’ Ass.” WC brings an energy that hasn’t been heard since Westside Connection’s first album. With such heat coming from the first eleven tracks, D12’s “My Balls” never should have made the cut for this soundtrack. Eminem needs to stop trying to produce. This song doesn’t even fit with the rest of the album. Nelly’s “Fly Away,” a dedication to the brothers locked down, seems out of place as well, but I’m sure it will be #1 on TRL soon thanks to his singing. 28 Artistically, B.G. hasn’t changed since his introduction to the rap world. His vivid imagery and gritty edge has contributed to his success and helped him develop his strong fan base. The Heart Of Tha Streetz finds B.G. staying focused and hungry. “On Tha Block” is a vintage B.G. cut that rekindles the edginess of his previous Cash Money releases. Over bass-heavy production, B.G. delivers tales so vivid you’ll be picturing yourself on the middle of the block alongside him. On “Do That Shit,” B.G. addresses a variety of issues, including baby mama drama and the murder of Soulja Slim. At times, his tales of street operations grow monotonous, but B.G.’s hypnotizing voice makes for an easy listen. He even addresses this monotony on the joint “Same Ol’ Shit,” featuring a potent verse from his younger brother Hakim and the rest of the Chopper City Boyz over a gangstaass drum pattern. The lead single “Where They At” featuring Homebwoi is dope, and “Work Dat Ass,” featuring 5th Ward Weebie, brings the bounce to the clubs. OZONE JUNE 2005 YOUNG GUNZ BROTHERS FROM ANOTHER Roc-A-Fella/Def Jam In the middle of a transition period that some would refer to as the “death of a dynasty,” releasing an album that has “sophomore jinx” written all over it sounds difficult to overcome. However, the Young Gunz attempt to avoid all that negative speculation and keep the diamond high on Brothers From Another. Like most new rap releases, the Young Gunz spend much of the CD regurgitating the same ol’ shit about hip-hop’s current favorite subjects: money, cash, hoes, and do-not-attempt-totest-me-and-my-squad rhymes. Neither one has progressed much lyrically since they’re freshman debut Tough Love, but I’m still more of a Young Chris fan. He’s sharp, quick, and fluid with his rhymes, while Neef has sort of a punchy flow. The 112-assisted second single, “Don’t Keep Me Waiting,” has the makings of a hit radio single, as well as the other radio joint, “Don’t Stop (YG Party).” Another standout record is “Grown Man Part 2,” with Kanye West and John Legend, who make the Gunnaz sound like guests on their own song. It’s basically a call out to all the grown and sexy women. Overall, there are plenty of hot-rightnow, whack-two-yearsfrom-now type songs on this album for the young fans, but not enough substance. - Wally Sparks 01: DJ Greg G “Street Heat Vol. 10” [email protected] Orlando, FL 02: Chilly C “Meltdown 2: The R&B Edition” 228-474-2796 or [email protected] Moss Point, MS 03: DJ Knucklez “Knuckle Up” [email protected] 04: Brandi Garcia (hosted by Stat Quo) “Southern Stilettos 2” www.BrandiGarcia.com 256-479-1322 Athens, AL 05: DJ Mars & DJ Bobby Black “Street Certified Vol. 1” www.BigC atRecords.net Atlanta, GA 06: DJ Rondevu “Knights of the Roundtable: Vol 4” www.DJRondevu.com NYC 07: DJ Mr. King “Respect Royalty Vol. 1” [email protected] 330-701-8327 08: DJ Headbussa (hosted by Anthony Rozier) “Krank Up ” 813-924-4229 [email protected] Tampa, FL 09: Evil Empire “Be South Episode III: Revenge of the South” EvBoogie@ tmail.com 914-799-0283 NYC 10: DJ Chuck T (hosted by B.G.) “Dirty South Class of 2K5: Late Registration” [email protected] Charleston, SC 11: DJ Jukebox (hosted by Stat Quo) “Strictly South Vol. 3” www.Plan etJukebox.com 205-447-6382 12: DJ Folk “Deep N Da Game 2: The Setup” 216-798-2480 [email protected] 13: DJ Tecneek “The Kidd Is Back Part One” 407-246-4534 www.Exto rtionEnt.com Orlando, FL 14: DJ Walgee & DJ Point Blanc “Street Gossip” 305-772-1238 www.StreetGossipEnt.com FL 15: DJ Suggablack “Street Radio Vol. 2” www.DJSuggablack.com Tallahassee, FL Mitchell Boy “Audio Narcotics 5: When the Southern Smoke Clears” 407-697-5986 www.mitchellboyentertainment.com Hot tracks: #01 - Play N Skillz “Do Ya Thing” #15 - Ying Yang Twins f/ Mike Jones “Badd” #17 - Lil Scrappy “That’s It” #19 - T.I. “Set It Out” #27 - David Banner “Play” #29 - Tango Redd f/ Lloyd “Let’s Cheat” 16: DJ Tommy Ill “Ridaz & Rollaz Vol. 2.1” [email protected] Orlando, FL 17: DJ Scorpio “Optimum II” 404-581-0855 MasterMindMusic@h otmail.com Atlanta, GA 18: DJ Mr. Izm & DJ Twisted “Where There’s Smoke There’s Fiyah!” [email protected] Tampa, FL 19: Pimp G “Crunk City Kings Spring Break Edition” 904-536-6122 Jacksonville, FL 20: Hurricane Foss (hosted by Stat Quo) [email protected] or 407-729-2805 Kissimmee, FL OZONE JUNE 2005 29 Disclaimer: I really hate giving movies a rating, because sometimes I start liking them more or less later. I may come back next month and recant something after I see a movie again. I’m the same way about music. Sometimes you don’t get it the first time. STAR WARS EPISODE III: RETURN OF THE SITH This is a prequel to the original Star Wars that we grew up with. What makes this movie so interesting is that they show how Darth Vader came to be. I really liked this movie because It has so many implications into what’s going on in today’s world. It shows how greed, ego, and love can drive a person to become something that they never planned on becoming. As I watched this movie, I saw so many parallels in myself and other people around me. People claim to be good, but you never know if someone is truly good until they don’t have to be. When they have money, power, and fame, that’s when you really see if a person is good. When they don’t have nothing, you really can’t tell. Darth Vader was supposed to have been the chosen one, and a person that had influence over him actually pimped him into becoming something he’d fought against all his life. It’s strange. It’s like, once you cross over to that other side, it’s too late. Of course, you can’t compete with the graphics in Star Wars. Without even digging deeper into the story line, it’s a great movie visually and sonically. And for the first time ever, they had more than one black person in the movie that wasn’t a monster. I saw a couple of black people just walking around, so that made me feel a little better. To me, the Star Wars before this sucked. Yoda was the only thing in the last Star Wars movie that made it even digestible. But this one, I love the story line. It hit a little closer to me, because every day it seems like I try to balance good and bad. People think it’s easy to be one or the other but it’s not. Some of the most evil people are the ones who used to be good, because they know how to manipulate both sides. That’s the story of Darth Vader. You always have to analyze yourself and your soul. People always think they’re good and never analyze whether they may be going down the wrong path. 30 OZONE JUNE 2005 xXx: STATE OF THE UNION The first xXx got murdered, so they had to hire a new xXx; a more extreme xXx. This is the sequel. One of my criticisms about this movie has nothing to do with the actual movie, but it has to be said. I was upset that the star of this movie happened to be a black guy and they chose not to put his face out there. Notice that all the marketing for this movie didn’t have nobody’s face on it. I was sort of taken aback at the fact that they had Ice Cube as the star of the movie but didn’t promote him. To me, that was sort of insulting. The story line is that one of the army officials is plotting to murder the President and set up the guy that’s over the Special Ops team. Basically, the movie is the unfolding of this guy’s plot. It’s a lot of cars blowing up and shooting. The graphics are cool, but I don’t think they were as good as the first one. It was a decent movie, I guess. They quoted a lot of Tupac, so that was a plus. I was impressed with Ice Cube in this movie. I’m a big Ice Cube fan, I just didn’t like the way they handled him as far as promoting the movie. Samuel Jackson and Xzibit were in the movie, too. That’s the first time I’ve seen Xzibit acting in an A-movie. He did a really good job. The story line was kinda whack to me. It didn’t flow well; it was choppy. I wasn’t really able to connect with the characters. But, if you like to see fast cars and things blowing up, it’s a top-of-the-line DVD movie to watch at home. They had some of the tightest cars ever in this movie. CHAPPELLE’S SHOW: SEASON 2 UNCENSORED I would like to start off this review by saying, “It’s a celebration, bitches!” The second season of the Chappelle Show has finally come out. The first season actually got us through the Baptized in Dirty Water promo run – that and Family Guy. We watched it, like, the whole time, so of course I’m gonna give this 5 out of 5 just because of the effect it’s had on both white culture and black culture. He had everybody sittin’ around saying “WHAT!!!!!???” and “I’m Rick James, bitch!” and “It’s a celebration, bitches!” I would love it if Dave made me into a character on his show. [Lil] Jon was telling me how much it had helped his career. My character would be horrible, but he’d still be educated. He’d be like, “To whoop, or not to whoop your ass. That is the question.” But, he even said it on his show – he hates for people to walk up to him and give him ideas. It’s up to me to put myself in a position where he has to spoof me. To be honest, I didn’t know I had missed so many episodes. I know it’s corny, but my favorite skit is Rick James. Being an entertainer, I see some of the things that people’s favorite artists do that the public would never know about. To be able to see the background scenes of Rick James’ career, it’s just crazy. It’s strange how God works. Right after Rick James was making a turnaround, we were able to get so much new footage of him through the Chappelle Show before he passed away. That was a blessing, because a lot of times we don’t get to see the last glimpses of the stars that we loved so much. That was monumental, in a way. The Chappelle Show can be like a time capsule; a memorial to a great artist. I liked the crack head a whole lot, too. It seems like every twenty years, you have that marquee comedian that touches the world in a special way. A lot of them use the opportunity to bring social issues to light. We laugh at Dave Chappelle, but if you look deeper, he has a lot to say. There’s a lot of social commentary in his jokes. It’s just like Richard Pryor. When I became a man, I went back and listened to Richard Pryor’s shit. That man was as deep or deeper than Malcolm X, but people never noticed. I think if we dig deeper into the Chappelle Show, we’ll see a lot of things we need to address seriously – for example, how black people have been treated throughout history and how we’re viewed today. It’s just like what I’m trying to do with my music. He’s doing a better job than I am, though, because he’s making people laugh. People are laughing and enjoying something that’s so painful. It’s a celebration, bitches! As a side note, I’m glad he made them white folks pay him his money. Do you want to introduce yourselves? Kashus DeNiro: Yeah, we like a super group. I trained these guys for over ten years. If you look at the foundation of rap in my city, Jacksonville, Florida, there was only three people around in the early 90s doing this rap shit: Shot Out, and Billy Rankin from Cool Runnings, who is like the supreme being of this bitch. I been with Cool Runnings since we was on The Avenue and bangin’ on the walls. Back then it was just a feeling. And there was the Pimp Coalition. For a ten year period we’ve been tortured and tormented. That’s who we are. Who are the other members of the group? Kashus DeNiro: Da Hogg, the Hottest O.G., and Skid Rock, the hard core enforcer of the group. The laid-back gangsta. We on the block right now, that’s how we live. Then we’ve got Joe Blade, he’s like the overseer who makes sure everything stays in check. How did you meet Kashus? Skid Rock: We actually met and started rapping around 1990. I been putting my thing down for about fifteen years now. He’s like my best friend in the world. Joe Blade: We was hustlin’ together and we kinda bonded a lil’ bit. We been down ever since then, we’ve done a lot of dirt together. We’ve been rapping together for about twelve years. I had left for a little bit, but he kinda bred me into doing this. Hottest O.G.: A partner of mine was working with them and he took me up to the studio. We had a lil’ session and they let me ride on a track a lil’ bit. Ever since then we’ve been doing shows and working hard together. Describe Tortured Young Souls. Skid Rock: We’re similar to the Wu: it’s actually four members of the group, but it’s a lot of cats that’s affiliated. Like a family. Kashus DeNiro: We’re the 2005 Southern WuTang. That’s what I always dreamed of and achieved. There’s more members on the album cause we run so deep, but these are my front line soldiers that I’m running with right now. I’m just like a tyrant, man, I’m hungry. It’s like my city. Nigga, I founded this shit! I been around a long time. Ask them O.G.’s. Real niggas stand up and stand together. It’s like the modern-day Babylon. To grow up here and still be alive in this bitch is an accomplishment. If you still alive in this bitch, you a soldier. It’s ugly here in Jacksonville. What’s the name of your label? Skid Rock: Archangels Alumni. We live and die for that, no doubt. We’re gonna put out an album called Real Nigga Rap Vol. 1. At first it’s gonna be a group album, then we gonna branch off into our own careers. Joe Blade: Kash comin’ out with his solo album and mine is gonna be coming in a couple months. Who are your influences? Skid Rock: I been on music from a long time ago. I used to listen to EPMD, KRS-One, Kool G Rap, all the old school rappers. I just love music in general. I really wouldn’t want to compare my style to anybody. I’m different. I got Southern slang, I’m spittin’ trap music all day. Joe Blade: I don’t sound like nobody. We gonna change the whole game when we come out. There’s a lot of rappers right now that shouldn’t be making no money. Hottest O.G.: I’m kinda wild. I get to feeling the track and I just hit it as hard as I can. I might pop all over something. I might just get all stupid on it, then I can just lay back and chill. I’m pretty versatile. I can jump on anything and stick out like a sore thumb. Anything else you want to say? Kashus DeNiro: Yeah, I’ve gotta plug the album: Real Nigga Rap Volume 1. Look out for the mixtape hosted by Bigga Rankin too. Shouts to Dereck Washington, James Daley, Decap, MGeezy, Rain, Wayne the Wonder Kid, 92.7 The Beat, T-Roy and Easy E, Kartouche, Psycster (the man that made the motion picture), J-Baby of City Limit Gear, and Orain Benjamin. If I left you out, I’ll catch you in the next one cause it’s gonna be plenty more. 6 2 Venue: Perfect Rack Billiards Location: Houston, TX Date: May 16th, 2005 “Fifth Ward! Fifth Ward muthafuckers!” And the crowd goes crazy! Bushwick Bill is on stage, hyping the crowd. From the earsplitting noise, it sounds like you’re in an arena, but in reality, the Geto Boys are doing an impromptu concert at a small pool hall. A pool hall, you ask? Not Scarface, Willie D, and Bushwick Bill? Most groups as popular as the Geto Boys won’t do small venues, especially not a pool hall. But as Willie D announces later, “It doesn’t matter where they want us to perform as long as Texas wants us to perform! We’ll do it any where, any place, any time!” 1 The music drops, but there’s a problem. No Willie D, no Scarface. Bushwick is alone, repeatedly telling the crowd to be patient. The crowd gets worried, and Bushwick is on the mic, literally pleading with the other group members to join him on stage. “They love us,” he begs. Confusion is in the air. Are the other members making sure the appearance fee is paid? Is there a problem with the music? Or maybe it’s intentional, and they’re just building anticipation? Bill is acting a little confused himself, not to mention very inebriated and a little wobbly. 4 Finally, Willie D and Scarface hit the stage (1) and all hell breaks loose. The crowd goes super crazy. The Geto Boys are on stage together, all three of them (2), ripping through new songs and old songs with the greatest of ease like a veteran rap group is supposed to. The energy is high in the room, but the four-foot gap between the stage and the barricaded crowd is impeding their chemistry. Willie D instructs the police officers to move the barricades and let the people come closer. 5 3 7 8 The three take turns ripping through solo tracks and serving as each other’s hype men. Bushwick Bill’s constant dancing and strange facial expressions are always amusing, but why did he lay flat on the stage while Scarface and Willie D performed? Fortunately, he was able to get back up in time (3) to take over the stage and do his alter ego Chucky. He also dropped his pants and performed an odd striptease for the women in the front row (4). Willie D’s stage presence is powerful (5). He commands attention with his hard core flows. And it’s easy to see why Scarface (6) ranks among the top lyricists of all time; his knowledge of politics, women, suffering, and empowerment makes you listen and understand. Rap-A-Lot CEO J Prince oversaw the entire performance from the back of the stage (7). In Texas, no matter whether they’re performing in an arena or a pool hall, the Geto Boys are still Houston’s favorite (8). - Malik Abdul (photos: Julia Beverly) OZONE JUNE 2005 33