General Ad Rates - Washington Post Ads

2016
General Ad Rates
All rates gross
Effective January 1, 2016
The Washington Post
Washington Post Media covers 62% of the Washington metro
market in an average week, with a cumulative* seven-day reach of 2.7 million
readers in the Washington Designated Market Area (DMA) and nearly 2.5
million readers in the Washington metro market.
The Washington Post has the highest weekly reach of any single media outlet
in Washington.
TOTAL PRINT CIRCULATION: 388,434 (Daily); 579,160 (Sunday)
AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 1,032,155 (Daily); 1,379,764 (Sunday)
AVERAGE ISSUE READERSHIP, WASHINGTON DMA: 1,105,375 (Daily); 1,534,198 (Sunday)
Sources: Nielsen Scarborough 2015, Release 1; AAM Audit, 2014
washingtonpost.com reaches about 1.4 million adults in the Washington
DMA each month — and more than 50 million unique visitors across the United
States. Readers rely on washingtonpost.com for award-winning, up-to-the-minute
news, live online discussions and original video content.
Sources: Nielsen Scarborough 2015, Release 1; comScore Media Metrix, April-June 2015, three-month average
Express is our free daily newspaper published in a convenient tabloid
format to provide a brief read of the day’s news. It is distributed via courtesy
racks and hawkers at key urban locations and Metro stations to active and
upwardly-mobile Washingtonians Monday through Friday.
TOTAL CIRCULATION: 170,185
AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 267,891
Sources: Nielsen Scarborough 2015, Release 1; CAC Audit, 12 months ending September 30, 2014
El Tiempo Latino is our free Spanish language newspaper published on
Fridays and distributed in nearly 1,700 locations including Metro stations, bus
stops, retail outlets and embassies. El Tiempo Latino is read by more adults
than all other Washington-area Spanish language newspapers combined.
TOTAL CIRCULATION: 49,847
General
AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 125,472
Sources: Nielsen Scarborough 2015, Release 1; AAM Audit, 12 months ending December 31, 2014
Washington Post Mobile offers anyone
with a mobile phone access to The Washington
Post’s unparalleled local and national news,
analysis and commentary; readers can also
sign up for text alerts to make sure they stay
informed wherever they are. Washington Post
Mobile leverages the latest mobile advertising
technologies to help advertisers benefit from
this highly-engaging medium.
Washington Post Mobile Apps
• The Washington Post App for iPad
• The Washington Post App for Kindle Fire
• The Washington Post News App
• The Going Out Guide App
• D.C. Rider
• Explore D.C.
*Cumulative includes The Washington Post,
washingtonpost.com, Express and/or
El Tiempo Latino in a seven-day period.
Source: Nielsen Scarborough 2015, Release 1
Visit washingtonpostads.com for the latest information, including
advertising rates, deadlines, sales contacts, new opportunities and
details about how to send ad materials electronically.
2016
All rates gross
Effective January 1, 2016
Full-Run Advertising Rates
Frequency Rates
All positions are at the publisher’s option. In no event will
adjustments, reinstatements or refunds be made because of
the position and/or section in which an advertisement has been
published. The Washington Post will seek to comply with position
requests and other stipulations that appear on insertion orders.
The following rates apply to signed annual agreements. Revenue
under these agreements counts toward the fulfillment of Dollar
Volume Discount (DVD) agreements.
Dollar Volume Discount Rates (per column inch)
The following rates are based on gross contract year spending
(before any commissions) across Washington Post Media products
and all premiums (position and color included). An annual
agreement must be signed in advance.
Level
Daily
Sunday
Open*
$927
$1,297
$175,000
$697
$980
$300,000
$682
$958
$500,000
$667
$938
$750,000
$661
$932
$1,000,000
$655
$926
$1,250,000
$637
$906
$1,500,000
$629
$886
$1,750,000
$623
$878
$2,000,000
$617
$872
$2,500,000
$610
$868
$3,000,000
$604
$849
* Open rate agreements not accepted
Full-run advertising running on Thanksgiving Day is subject to a
15% surcharge on both space and premiums.
Full Page Frequency Rates (per column inch)
Broadsheet*
Daily
Sunday
12 Pages
$623
$880
24 Pages
$596
$843
36 Pages
$576
$817
* A full broadsheet page in The Washington Post is 6 columns x 21”.
Annual Frequency Rates (per column inch)
The following rates apply to signed annual agreements.
Daily
Sunday
3 to 12 Insertions
$713
$996
13 or More Insertions
$679
$948
Monthly Frequency Schedule
The required insertions must run each week for a minimum of
four consecutive weeks. There is a two column-inch minimum.
All insertions must be the same size. Different copy is allowed but
must be for the same product.
Daily
Sunday
2 Insertions Per Week
$563
$705
3 Insertions Per Week
$527
$667
4 Insertions Per Week
$498
$644
Combination Rate
The combination rate below applies to two insertions of the
same ad (on the same order) published within 31 days. One of the
two insertions must appear on a Sunday; the other must appear
on a Saturday or a weekday. Both ads count toward fulfillment of
annual agreements.
Per Column Inch (per insertion)
Full-Run Color Advertising Rates
Daily
Broadsheet*
$10,894
$13,457
Tabloid**
$5,451
$6,730
$673
n Smaller
Fed Page/Outlook
Regular open or annual agreement rates apply for these preferred
positions, plus the appropriate premium position charges shown
on page 4. Premium position charge frequency discounts are
available.
Targeted Opportunities
The Washington Post’s Capitol Hill inserts and wraps are delivered
exclusively to government officials in Washington’s most important
office buildings. Special conference wraps are also available to
target audiences for live events.
2
Sunday
sizes are available at the publisher’s option.
shown are for standard color inks listed in the
NAA ROP8.
n Rates shown are for color only. Additional space charges apply.
n Rates
* Minimum 42 column inches
** Minimum 36 column inches
2016
General Ad Rates
All rates gross
Effective January 1, 2016
Full-Run Advertising Rates
Position Premium (per column inch)
Section Front Ads
Frequency pricing is available. Contact your Account Manager
for details.
Frequency pricing is available. Contact your Account Manager
for details.
Section
A Section
Pages A2, A3 or A5
Page A4
Back Page (flat rate)1
The Fed Page
First Business Page Strip Ad2
Stock Table Strip (flat rate)3
Health & Science
Pages 2 to 11 and Back Page
Other Specified Pages
Metro
Inside Back Page
Outlook Section
TV Grid – Opposite (Style section)
Weekend
Pages 2 to 11 and Back Page
Other pages (if specified)
Weather Page (flat rate)4
Other Specified Pages/Sections
Daily
Sunday
Section
$220
$172
$30,734
$182
$4,288
$4,288
$228
$179
$33,392
N/A
N/A
N/A
$145
$109
N/A
N/A
$109
N/A
$109
$116
$172
N/A
$148
$111
$3,949
N/A
N/A
$3,949
$109
$116
Day
Broadsheet/
Tabloid
Main News
Daily/Sunday
Broadsheet
Metro
Daily/Sunday
Broadsheet
Sports
Daily/Sunday
Broadsheet
Daily
Broadsheet
Business
Sunday
Broadsheet
Outlook
Sunday
Broadsheet
Arts & Style
Sunday
Broadsheet
Travel
Sunday
Broadsheet
Health & Science
Tuesday
Broadsheet
Wednesday
Broadsheet
Style
Food
Local Living
Thursday
Tabloid
Weekend
Friday
Tabloid
Extras
Sunday
Tabloid
Section Front Ad Types
Frequency pricing is available. Contact your Account Manager
for details.
Premium includes both position and color charges. Minimum size is 6 columns by 18”.
Premium includes both position and color charges. Ad size is 6 columns by 3”. Frequency discounts
are available.
3
Premium includes both position and color charges. Ad size is 6 columns by 3”. Frequency discounts
are available.
4
Premium includes both position and color charges; runs on the back page of the Metro section.
Available size is 6 columns by 10.5”.
1
2
Strips*
Tiles**
Jewel Boxes*** (Main News only)
*Broadsheet ad size is 6 columns x 3”; tabloid size is 5 columns x 2”.
**Tile ad size is 2.5” x 1.5”. Additional tile ad size is 3” x 1.5” and is available in Sports.
***Jewel Box ad size is 2 broadsheet columns x 4.25”.
Specialty Products
These specialty products enhance impact and value, available on
Main News and other sections. Contact your Account Manager
for more information.
n Gatefolds
and Spadeas
n Stickers
The Washington Post Magazine
Publishes Sunday
Frequency
Open
3x
6x
12x
26x
51x
Full Page
$34,340
$30,910
$29,190
$27,470
$24,040
$20,600
1/2 Page
$22,220
$20,000
$18,890
$17,780
$15,550
$13,330
1/3 Page
$16,160
$14,540
$13,740
$12,930
$11,310
$9,700
1/6 Page
$5,050
$4,540
$4,290
$4,040
$3,530
$3,030
1/12 Page
$2,420
$2,180
$2,060
$1,940
$1,700
$1,450
3
2016
All rates gross
Effective January 1, 2016
Express
Publishes Monday through Friday
Position Premiums (per column inch)
n MODULAR AD RATES
Within 7 days
Open
10x
20x
35x
50x
Open
2x
3x
4x
5x
Double Truck
Color
$14,682
$13,516
$13,015
$12,282
$11,913
B&W
$12,475
$11,308
$10,807
$10,074
$9,705
Color
$6,992
$6,436
$6,197
$5,849
$5,673
B&W
$5,941
$5,384
$5,146
$4,798
$4,622
Full Page
$2,037
$23
Pages 4 to11
$21
Weekend Pass Strip
$19
Other Specified
$17
Sponsorship Premium
$23
2-page Coverwrap
$21,000
4-page Coverwrap
$31,500
Sticky Notes
Back
Page
Pages
4–11
Other
Specified
Sponsorship
Premium
$1,231
$1,231
$973
$1,316
Full Page
$21
Page 3 Strip
Coverwraps
Position Premiums (modular ads)
Double Truck
Inside Front
Printing and Application
$8,335
Application Only
$6,900
Pop-up Strips
n INCH RATES
Mon.–Thu.
Friday
Open
10x
20x
35x
50x
Single Strips
$5,334
$6,953
Within 7 days
Open
2x
3x
4x
5x
Double Truck
$5,511
$7,103
Rates
(per column inch)
$107
$97
$93
$87
$84
Annual
Color Premium (per column inch)
$17.50
El Tiempo Latino
Express Combination Rate Discount
Advertisers that publish an ad in Express within a seven-day period
of placing the same ad in Washington Post products (ROP, The
Washington Post Magazine, Local Living, the Extras, TV Week,
Special Sections and Preprints) are entitled to the 50x rate in
Express. All ads must be on the same order.
Publishes weekly
Retail/National Display Ad Rates Annual Agreement Rates (Based on inches)
Rates
Per col. inch
Open
100
500
1,000
2,500
3,000
5,000
Online
$44.00
$39.70
$39.10
$37.80
$36.90
$36.40
$35.90
—
Full page
$5,280.00
$4,764.00
$4,692.00
$4,536.00
$4,428.00
$4,368.00
$4,308.00
$35.00
1/2 page
$2,640.00
$2,382.00
$2,346.00
$2,268.00
$2,214.00
$2,184.00
$2,154.00
$30.00
1/4 page
$1,320.00
$1,191.00
$1,173.00
$1,134.00
$1,107.00
$1,092.00
$1,077.00
$20.00
1/8 page
$660.00
$595.50
$586.50
$567.00
$553.50
$546.00
$538.50
$15.00
1/16 page*
$352.00
$317.60
$312.80
$302.40
$295.20
$291.20
$287.20
$5.00
*1/16 page is calculated based on 8 column inches.
Premium Positions
Any Specified Page
Translation fee
15%
Display Color Rates
4
80 Inches or More
$501
Less than 80 Inches
$7
Per Half Hour of Translation Time
($83 minimum)
$83
Agency commission of 15% is allowed to recognized advertising
agencies only.
Sticky Notes
Printing and Application
$2,300
Application Only
$1,150
2016
General Ad Rates
All rates gross
Effective January 1, 2016
Zoned Advertising Rates
Annual Contract Rates*
Open
5x
26x
48x
Full Run
$583.00
$513.04
$507.21
$495.55
$466.40
20%
D.C.
$160.00
Maryland
Montgomery
Montgomery North
Montgomery South
Outer Ring Maryland
Prince George’s
Southern Maryland
Virginia
Alexandria/Arlington
Fairfax
Fairfax North
Fairfax South
Loudoun
Outer Ring Virginia
Prince William
Local Living Home (tabloid, publishes Thursday)
$254.00
$140.80
$139.20
$136.00
$128.00
20%
$223.52
$220.98
$215.90
$203.20
20%
$146.00
$62.00
$123.00
$30.00
$104.00
$26.00
$128.48
$54.56
$108.24
$26.40
$91.52
$22.88
$127.02
$53.94
$107.01
$26.10
$90.48
$22.62
$124.10
$52.70
$104.55
$25.50
$88.40
$22.10
$116.80
$49.60
$98.40
$24.00
$83.20
$20.80
20%
20%
20%
20%
20%
20%
$309.00
$271.92
$268.83
$262.65
$247.20
20%
$102.00
$146.00
$123.00
$62.00
$27.00
$26.00
$33.00
$89.76
$128.48
$108.24
$54.56
$23.76
$22.88
$29.04
$88.74
$127.02
$107.01
$53.94
$23.49
$22.62
$28.71
$86.70
$124.10
$104.55
$52.70
$22.95
$22.10
$28.05
$81.60
$116.80
$98.40
$49.60
$21.60
$20.80
$26.40
20%
20%
20%
20%
20%
20%
20%
Full Run
$583.00
$513.04
$507.21
$495.55
$466.40
20%
Maryland and D.C.
$266.00
$234.08
$231.42
$226.10
$212.80
20%
Virginia
$309.00
$271.92
$268.83
$262.65
$247.20
20%
Loudoun
$35.00
$30.80
$30.45
$29.75
$28.00
Prince William
$53.00
$46.64
$46.11
$45.05
$42.40
Local Living (tabloid, publishes Thursday)
per column inch
per ad
per column inch
Health & Science (broadsheet, publishes Tuesday)
per ad
per column inch
$386.00
$339.68
Food (broadsheet, publishes Wednesday)
$335.82
Color**
per ad
per column inch
Extras (tabloid, publishes Sunday)
Full Run
13x
20%
20%
per ad
$328.10
$308.80
per column inch
Contract Rate
per full page
Montgomery, Howard and NW D.C.
$271.00
$238.48
$235.77
$230.35
$216.80
$4,958.48
Prince George’s, Anne Arundel and D.C. East
$179.00
$157.52
$155.73
$152.15
$143.20
$4,958.48
Virginia
$314.00
$276.32
$273.18
$266.90
$251.20
Weekend (tabloid, publishes Friday)
per column inch
$4,958.48
per full page
Montgomery, Howard and NW D.C.
$271.00
$238.48
$235.77
$230.35
$216.80
$4,958.48
Prince George’s, Anne Arundel and D.C. East
$179.00
$157.52
$155.73
$152.15
$143.20
$4,958.48
Virginia
$314.00
$276.32
$273.18
$266.90
$251.20
Arts & Style (broadsheet, publishes Sunday)
per column inch
$4,958.48
per full page
Montgomery, Howard and NW D.C.
$318.00
$279.84
$276.66
$270.30
$254.40
$5,079.38
Prince George’s, Anne Arundel, So. Maryland and D.C. East
$209.00
$183.92
$181.83
$177.65
$167.20
$5,079.38
Virginia
$374.00
$329.12
$325.38
$317.90
$299.20
$5,079.38
* A signed agreement is required to qualify for Annual Contract rates. Only zoned advertising in Food, Weekend, Arts & Style, Local Living, Local Living Home and the Extras fulfills this agreement.
** Color charges are per zone. The minimum ad size for color in the Extras is 8"; in Health & Science, Food and Arts & Style it is 14"; in Weekend it is 36". Per ad color charge is based on total ad space cost.
5
2016
All rates gross
Effective January 1, 2016
Preprinted Insert Rates
Size
Shared Mail
Number of Pages
Flexie (6” x 7” to 9” x 11”)
up to 8
10–12
14–16
18–20
22–24
26-28
30-32
Tab (over 9” x 11” to 11” x 13”)
up to 4
6
8
10
12
14
16
2
N/A
4
N/A
6
N/A
8
Standard (over 11” x 13’)
Rates per 1,000 Pieces (based on number of pages selected)
Open Rate
$146.97
$174.75
$184.80
$186.38
$206.15
$212.88
$222.45
1,000,000
$133.77
$163.38
$174.75
$178.10
$197.99
$207.73
$216.11
2,500,000
$125.49
$150.17
$165.04
$173.18
$189.72
$201.23
$212.88
5,000,000
$115.53
$138.78
$154.99
$170.07
$183.02
$194.52
$206.15
Total Pieces per Year
Each additional increment of two pages in excess of those shown above is $5.16 per 1,000 pieces.
For preprints over 80 pages, ask your Account Manager for details.
n A
separate preprint agreement must be signed in advance to qualify for annual agreement rates. TMC and
El Tiempo Latino quantities count toward the fulfillment of annual preprint agreements.
n Inserts
with editorial content will be charged a 30% premium and require the words “Advertisement” or
“Advertising Supplement” to appear on each page.
n Page
size is determined by the way an insert reads as an advertising panel — not by its final folded size.
Billing is based on actual size, weight and page count as verified by the publisher at the time of insertion.
n The
Washington Post reserves the right to determine the page equivalent of free-standing inserts, including
envelopes, cards, flaps or other inserts.
n Distribution:
Preprints are inserted into Tuesday, Wednesday, Thursday, Friday and Sunday newspapers. El
Tiempo Latino preprints are inserted on Fridays. Minimum quantities apply; contact your Account Manager.
n Different
n Space
rates apply for Tuesday preprints.
reservations must be made before preprinted inserts are shipped to The Washington Post.
n Preprints
distributed on Thanksgiving Day are subject to a 10% premium surcharge.
n The
above rates are based on inserts meeting the published Market Select preprint specifications. Please
refer to the Washington Post Media Ad Book or washingtonpostads.com for details.
n Preprint
advertisers are billed based on the ordered quantity, which is at the advertiser’s discretion and which
is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than
the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity
greater than the ordered quantity, such advertiser may be required by The Washington Post to pay for any
overage up to the applicable quantity set forth in The Washington Post’s estimates. Those period estimates,
as published by The Washington Post, may vary from the number of inserts distributed on a particular day.
The Washington Post will not be responsible, nor will provide billing or rate adjustments, for shortages or
overages resulting from these variances, including variances due to errors in the insertion or distribution
process, shortages in the advertiser’s delivery of preprints and inserts that are not within The Washington
Post’s insert specifications.
n A
$5 CPM premium will be applied to all microzones ordered.
n Topper
6
position available; contact your Account Manager.
The Washington Post’s shared
mail program allows advertisers to
reach non-subscribers on Thursday
and Friday through the mail.
Corresponding preprint rates apply
for inserts weighing up 1.21 ounces.
For pieces weighing more than 1.21
ounces, contact your
Account Manager.
All shared mail inserts are subject to a 4.3%
surcharge from USPS.
Print and Deliver (P&D)
The Washington Post offers insert
creative, printing and distribution
services. Custom quotes can be
requested for non-standard products.
P&D inserts can run in-paper, in
shared mail, and/or in Savings Now!.
Savings Now!
Savings Now! is the Sunday optin preprint package distributed in
targeted Zip codes. Savings Now!
delivers preprints in a full-page color
broadsheet that features quick-read
shopping news and information.
Available Zip-level zones include
D.C., Fairfax, Arlington/Alexandria,
Montgomery, Prince George’s,
Anne Arundel, Howard, Charles,
Prince William and Loudoun. ROP
advertising is available on the
broadsheet. There is no duplication
with in-paper or shared mail.
More Opportunities
Run your inserts in Express or
El Tiempo Latino. See your Account
Manager for details.
2016
General Ad Rates
All rates gross
Effective January 1, 2016
General Ad Rate
Specifications
Contacts
Advertising General Hotline
202-334-7642
Agency commission of 15% is allowed on space, color premiums
and position charges to recognized advertising agencies only.
Toll-Free
1-800-627-1150 (ext. 47642)
No cash discount. Payment of account is not dependent on receipt
of tearsheet.
Washington, D.C.
Tel: 202-334-7852 and
202-334-7156
Fax: 202-334-7185
Please refer to separate rate schedules for:
New York
Tel: 212-445-5050
Fax: 212-445-5053
Los Angeles
Tel: 747-233-3733
Advertising Web Site
washingtonpostads.com
n Automotive
Industry
n Education
n El
Tiempo Latino
n Express
n Financial
n Jobs
n Local
Real Estate
Distributor
n Residential Rentals (Property Management)
n Retail
n Special Industry (including Travel/Resort and Co-Op)
n The Washington Post Magazine
n washingtonpost.com
n Movie
Payment
Requirements
Credit Policies
n Credit
is extended to agencies with established accounts
with The Washington Post.
n Payment is due on or before the 15th of the month
following publication, except for political advertising or
ads placed by foreign governments, which must be paid in
advance.
n Accounts are payable in U.S. dollars. Drafts should be
made payable to The Washington Post and should include
your Washington Post advertising account number.
All advertising is accepted subject to the terms and conditions and specifications
of The Washington Post.
For complete terms, conditions and specifications, please refer to the
Washington Post Media Ad Book or washingtonpostads.com in addition to
the information contained on this rate card. There will be a penalty charged
for all ads cancelled or killed after the applicable deadline specified in the
Washington Post Media Ad Book: 10% of the price of the cancelled ad
(had it run). The rates contained in this document are subject to change.
7
2016
General
All rates gross
Effective January 1, 2016
8
15-1190-01