Redline Mag. 3/2015

The Redline Magazine
3 | 2015
T H E M O S T P O W E R F U L D U C AT I N A K E D E V E R
DIAVEL CARBON
Even more aggressive
with the new livery,
hand-processed finishes
and solid-forged wheels
THE LAND OF JOY
Custom bikes from
around the globe plus
get-togethers, music
and street food
MADE-TO-MEASURE
SUITS
Unique and exclusive.
Choose personalised
details and colours online
WELCOME TO DUCATI
LAND OF JOY
(AND NOT ONLY),
THE REASONS
BEHIND A SUCCESS
In 2015, Ducati achieved sales and production
results, unprecedented in the history of the
company, with over 9,000 Ducati Scrambler® bikes
sold worldwide.
This entirely new brand and impressive achievement,
which greatly widen Ducati’s target, deserve some
attention and consideration.
Indeed, it is not only a question of the ability to
simultaneously produce four Ducati Scrambler®
versions, both at the Borgo Panigale plant and the
new plant in Thailand.
This certainly should fill us with pride, but the result
would not have been possible had this new brand
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not been right on target both as a product and in
terms of image. I received confirmation of this
when I tested the Ducati Scrambler® gaining firsthand experience of the values of the Land of Joy
lifestyle.
This happened on a wonderful day last autumn,
when I climbed onto the new Ducati Scrambler®
and went for a ride along the roads and through
the hills around Borgo Panigale. I must say, I hadn’t
enjoyed myself so much in ages!
I experienced a wonderful feeling of freedom: no
worries, no limits, just riding and having fun.
Amazing bike, amazing world, amazing Land of Joy
- A fantastic job!
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WELCOME TO DUCATI
+10%
+51%
In the first half of 2015, the new Scrambler® brand, which fit perfectly into
our traditional range, achieved decidedly positive results in terms of sales
performance: we’re talking of 4,700 Multistrada 1200s, 3,700 Monster
821s and over 3,000 Panigale models. That’s without including figures for
the Diavel, the 899 Panigale, the Hypermotard and the Monster 1200.
We can’t overlook the talent of our staff who, day after day, are dedicated
to making customers’ dreams come true.
SALES IN AMERICA
This has led to growth in all countries: performance during the first half of
2015 confirmed the USA as Ducati’s leading market with a 10% increase
in sales. In Europe, the strongest growth rate was seen in Italy (+51%),
followed by Spain (+38%), the UK (+36%), Germany (+24%) and France
(+23%).
Satisfied? Definitely. But we are well aware that we can’t sit back: Ducati
Scrambler® has opened up a whole new world that offers huge potential
for growth; Ducati’s sport DNA is constantly fuelled by the results achieved
by its Corse racing teams, whose biggest fans are our customers.
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S A L E S I N I TA LY
This was demonstrated by the success of all the innovations presented
at the end of last year. Now however, it’s nearly time to preview those for
2016 during the upcoming autumn shows.
It’s a little too early to list and describe them now, but this vast array of
important innovations is the result of the work of an outstanding team,
able to handle the complexity of selling in over 90 countries and running 11
branches and 3 production plants.
In just a few weeks we will astonish and delight you again, sure to reach
the heart of all Ducati fans.
Claudio Domenicali
CEO of Ducati Motor Holding
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braccialini & ducati
The Florence-based brand for
a line of bags, backpacks and
accessories
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MONSTER 1200 R
The most powerful and
adrenaline-boosting naked bike
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MASTERCHEF on the road
Three famous celebrities
riding Ducati
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ART OF BRANDS
Ducati bikes interpreted
by international artists
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DRE
The 1299 Panigale S and Carlos Checa:
a not-to-be-missed combination
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WPM 2015
The presidents of 56 Desmo
Owners Clubs from all over
the world
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DRE TECHRIDE
Course for mastering all
riding techniques on the
Multistrada 1200
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DIAVEL TITANIUM
The most exclusive version
– produced in a series of
just 500 examples
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MADE-TO-MEASURE SUIT
How to configure your own suit online
and create an exclusive garment
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MULTISTRADA 1200S D|air®
Cutting-edge technology
and safety
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ScramBLER®
The land of Joy
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PANIGALE R
With the DNA of over 800
podiums in 28 years of racing
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ACTIVEWEAR
An ideal range of garments for running
and outdoor sports activities
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Original SPARE PARTS
Dedicated accessory packs
for each model
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RIDE A SONG
An award for the best holiday
and musical proposals
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DIAVEL CARBON
New livery and highly prestigious
technical and design elements
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RACING
Ducati Panigale – the queen
of production-series bikes
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#DESMOGIFT
Give passion, style and sport,
give Ducati!
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SILVANO FINI
Our Production Manager:
a growing company
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4
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ACCESSORIES
Dedicated accessory packs
for each model
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CREDITS
contents
contents
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Mak e your
bike jealous.
The all-new Audi R8.
Fuel consumption in l/100 km: combined 12.3–11.4;
CO2 emissions in g/km: combined 287–272.
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POWERFUL AND READY TO BOOST YOUR ADRENALINE, THIS IS THE
TO RIDERS FOR WHOM SPORTINESS IS A WAY OF LIFE, WITHOUT
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MOST EXCLUSIVE MODEL IN THE MONSTER FAMILY, DEDICATED
SACRIFICING THE ESSENTIAL AND PRACTICAL VALUES OF A NAKED
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MONSTER 1200 R: HI-TECH COMPONENTS
ENSURE PERFORMANCE AND STYLE ON
ROAD AND TRACK
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The Monster R is equipped with fully adjustable suspensions
and a steering damper, both by Öhlins. The Brembo braking
system features a dual 330 mm diameter disk system with
two radial-mount monobloc M50 callipers at the front identical components to those mounted on the 1299 Panigale
supersports bike - powered by a radial master cylinder with
a separate tank.
The headlight unit, designed for halogen bulbs, features LED
position lights on both sides, while the stylishly designed
brake and rear lights are entirely LED.
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M O N S T E R 1 2 0 0 R : L AT E S T G E N E R AT I O N E L E C T R O N I C
E Q U I P M E N T G U A R A N T E E S P E R F O R M A N C E , S A F E T Y,
F U N A N D V E R S AT I L I T Y
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The Monster 1200 R is equipped with the Ducati Safety Pack
(DSP) and includes Bosch 9MP ABS and the Ducati Traction
Control (DTC) system. The settings of these controls change
according to each of the three available Riding Modes, engine
power delivery and the information presented on the TFT
display: Sport mode fully exploits the 160 HP available from
this bike, Touring mode provides a more progressive and
controlled engine response, and Urban mode (power limited
to 100 HP) allows for even greater DTC and ABS intervention,
ensuring maximum stability during braking.
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160 HP, 13.4 KGM OF TORQUE,
ÖHLINS SUSPENSION SYSTEM,
DRY WEIGHT OF JUST 180 KG,
UNMATCHED SPORTY LINES
FOR THE SEAT AND TAILPIECE.
THE “R” SPIRIT IS INSTANTLY
EVIDENT
With its Testastretta 11° DS twin-cylinder 1200 cc
“R” version engine, the new Ducati Monster 1200 R
exaggerates the naked concept. The new 160 HP engine
offers full and smooth power delivery, even at low rpm,
making use of its full potential, whether at the track or
on the road.
The racing spirit of the new Monster 1200 R is evident
at first sight. The iconic Monster lines of the fuel tank
blend with the sporty rear featuring a new compact and
lightweight frame, immediately communicating power
and agility.
The tail is streamlined and points upward, and the onepiece driver/passenger seat is shorter and slimmer.
The number plate is positioned high to fully expose the
200/55 tyre mounted on a Panigale R-inspired forged
three-spoke rim.
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THE MONSTER R IS DESIGNED TO PROVIDE
A GREATER LEAN ANGLE AND TO FULLY EXPLOIT
PIRELLI SUPERCORSA SP TYRE POTENTIAL
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I N D U C AT I R E D O R
THRILLING BLACK, BOTH
W I T H T H E “ R ” L I V E R Y,
THE NEW MONSTER IS
AN EXPLOSION OF
EMOTIONS FOR ALL LOVERS
OF SPORTS RIDING
The Monster 1200 R completes its new look with a
headlight fairing and longitudinal graphics inspired by
the classic Ducati Corse stripe. The exclusivity of this
bike is also reflected in its details – for example, the
letter R is sandblasted on the metal radiator cover.
Finishing touches include the sporty seat in doublelayered fabric with contrasting stitching and a model
name plate, the newly-designed passenger seat cover,
the carbon fibre front mudguard and 3-spoke forged
wheels.
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w
P
w o
p
r
e
s
r
i
l
d
d
e
n
t
99 representatives from 56 Desmo Owners Clubs
m
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e
e
t
i
n
worldwide met in Sardinia for their annual meeting
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WORLD PRESIDENT MEETING: A UNIQUE INITIATIVE, IN A BREATHTAKING
VENUE, WHICH EVERY YEAR BRINGS TOGETHER THE PRESIDENTS OF OUR
DESMO OWNER CLUBS (DOC’S) FROM ALL OVER THE WORLD. AS ALWAYS,
THIS WAS AN OCCASION FOR MEETING EACH OTHER, EXCHANGING
OPINIONS, AND FINDING OUT ABOUT ALL THE LATEST NEWS AND
INITIATIVES UNDERWAY. THIS YEAR, THE CHOICE HAS FALLEN ON
SARDINIA: PLENTY OF ENTERTAINMENT WITH A SPECIAL FOCUS ON THE
MULTISTRADA 1200 AND THE PANIGALE, TESTED ON THE TRACK AS WELL
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THE WPM 2015 SAW THE PARTICIPATION OF 99 REPRESENTATIVES FROM 56 DOC’s scattered
across 24 countries and 6 continents: 32 European clubs, 10 North American, 3 South American, 9
Asian, 1 African, and 1 from New Zealand. The event, as has become tradition, lasted a full week, and
its strength has once again consisted in offering an opportunity for meeting and sharing things among
the enthusiasts that represent the heart of our Ducatisti community around the world.
The WPM is also a great opportunity to try out the new bikes in the Ducati range, and this year all the
participants were able to ride the new Multistrada 1200 along the stunning routes that wind through
Sardinia, as well as to test the 1299 Panigale on track, for the first time at the WPM. A dedicated
session targeting every interested person was in fact organized at the Mores circuit in order to enable
him to drive these superbikes. It was organized by the instructors of the Ducati Riding Experience, who
have arranged and designed for the occasion special exercises, both in the paddock and on the track.
The beauty of Sardinia, its variety of roads that proved just right for testing our bikes’ potential,
and the perfect Mediterranean climate, provided the ideal setting for this unforgettable experience.
See you next year.
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f a c
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e
s
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PASSION
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FREEDOM AND SAFETY: THE FIRST MOTORCYCLE
IN THE WORLD EQUIPPED WITH AN AIRBAG SYSTEM
CONNECTED VIA WIRELESS
The new Multistrada 1200 S D|air® integrates an intelligent safety system with a
direct wireless connection to airbags contained in a Ducati D|air® Street garment.
The bike is equipped with sensors that read the dynamic behaviour of the bike,
and activate the airbag inflation system in just 45 milliseconds in the event that
situations of real danger are detected.
The system is equipped with sensors and electronic components installed on the
bike that interact with the device built into the jacket and vest by means of a SIM
card inserted into slots in these garments.
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ITALIAN EXCELLENCE IN THE SECTOR
OF PROTECTIVE MOTORCYCLE APPAREL
D|air® Street apparel is an integral part of the Multistrada 1200 S D|air® project.
Especially versatile is the vest, studied to be worn even over another motorcycling
garment.
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PROTECTION, COMFORT, FUNCTIONALITY:
INSEPARABLE TRAVELLING COMPANIONS
Realized in GORE-TEX® membrane material, two-layered, waterproof, breathable
and equipped with an airbag system, the Ducati D|air® Street jacket envisages a
detachable thermal lining. The jacket is equipped with Wave shoulder, elbow and back
protectors, and with EC safety certification (Level 1). It can be adjusted according to
one’s liking at the neck, waist and hips.
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AN INTERNATIONALLY
RECOGNISED
RECORD IN THE
SEARCH FOR SAFETY
The Ducati Multistrada 1200 S
D|air® was the first motorcycle
in the world to receive the
prestigious “Professor Ferdinand
Porsche” prize for its contribution
in the field of passive safety. In the
event of an accident or fall, in fact,
the D|air® system provides highly
effective
protection,
through
immediately
activated
airbag
inflation, to the rider’s vital body
parts most exposed to impact:
back, collarbones and chest. The
system was track-tested during
the MotoGP and the Superbike
Championships, allowing riders
who adopted it to repeatedly avoid
severe traumas, even in the event
of falls at extremely high speeds.
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Ride a
Song
An award to the best
idea for a motorcycle
trip, coupled with the
ideal piece of music
T h e
perfect mix for every
motorcyclist is an unforgettable
itinerary riding his own bike, in the company of his favourite music. That is how Ride a Song
was born, Ducati’s social contest to choose the best
dream of a motorcycle trip and the best piece of music to
accompany it. The best combination will win a Multistrada Experience - an exclusive opportunity to ride the new Multistrada
1200, with the chance of offering this opportunity to two friends
as well. The Ride a Song contest is born out of a partnership between Ducati and Spotify, the first motorcycle brand to open an
account with the popular on-demand music streaming service. In
order to take part in the contest, on air from July to the end of September 2015, participants will have to choose on Spotify the ideal
piece of music for their dream motorcycle trip and add it to the
Ducati playlist; all the selected pieces are going to feed the
dedicated Ducati playlist. Users will be able to recount
their dream motorcycle trip, share their musical
choice on Facebook, and “tag” two friends
with whom to undergo the Multistrada experience if they
win.
The tracks selected for the Ride a Song contest will become part of the Ducati
playlist: play.spotify.com/user/ducati_motor/
Details regarding the contest can be found at rideasong.ducati.com
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Bruno Barbieri, a thoroughbred Romagna local,
is the author of several cookery books and a
protagonist in successful TV programmes.
You are from Romagna: why do you think
these two great traditions, nice cuisine and
engines, on two and four wheels, combine
in your region?
For anyone like me, born with one foot in
Romagna and one in Emilia, home to one of
the best racing circuits in the world (Imola),
there has always been a smell of petrol and
burnt oil in the air. The food went hand in hand
with engines and women. We have all seen
great champions driving around in our streets,
everyone had mopeds and everyone went fast.
We know that you are a motorbike fan and
have tried a Scrambler: what attracts you
about this bike?
First and foremost, the “post-heritage” charm
of the bike. It takes me back to memories of
my youth, to the carefree atmosphere of those
unforgettable years. Owning a Scrambler in
those days meant being on the road; through
motorbike journeys you could breathe in
the change of lifestyle in the country and its
people, in short, a bike made the difference.
You are a regular visitor to the MotoGP
Ducati paddock: where does this
enthusiasm come from?
As a youngster, I was one who would do all
sorts of crazy things to get to see a grand
prix. I have always loved the racing world. My
dream was to visit the paddock, watch the
champions, even at a distance, getting ready
for a race, and read the tension, their desire to
win the contest in their eyes.
What does Ducati represent for you? What
is it that fascinates and excites you the
most about this brand?
For Bologna people like me - because I am from
Medicina - Ducati represents a showpiece of
our craftsmanship, of our engineering skill.
Besides, Ducati is charm. Ducati is red. Driving
through Borgo Panigale with the knowledge
that the world knows our history fills me
with pride, because, whatever one might say,
Ducati is also a bit ours.
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masterchef
on the road
bru no barb ie r i
Joe Bastianich
Joe Bastianich, an American businessman
and TV personality, is well known in Italy for
being on the panel of judges for the television
programme MasterChef Italia. Struck by the
iconic personality of the new Monster 821,
Joe Bastianich wanted to be among the first
to try his hand on riding one, utilizing it both
through city traffic and in his spare time.
Why did you choose Monster 821 Dark
specifically to move around during your
Italian sojourn? What is it that especially
struck you about this model?
I find it a perfect reflection of the Italian style,
vigorous and unmistakeable. It is a model that
combines comfort with decisive performance.
How do you normally use your bike?
Apart from your free time do you also use
it for work?
When I am in Italy, I use it whenever I can.
Usually to go to work, and then to move
around in town. Often, however, I try and carve out some time for an outdoor trip where we
can both put in our best performance.
Cooking, music, motorbikes: what do
these passions of yours have in common?
The desire to live my life, my passions and Italian culture to the fullest.
What does Ducati represent for you?
What fascinates and excites you the most
about this brand?
Ducati represents Italian excellence. Like Ferrari in the motor vehicle field, it is one of the
reference brands for which the Bel Paese is
known and often envied around the world.
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Ca rlo Cra cc o
The well-known Italian Chef, Carlo Cracco,
has never made a secret of his love for
getting about on two or four wheels. With
such a strong character and personality, he
could not but choose an equally strong and
decisive bike. No surprise, then, to find him
on the seat of a Diavel Carbon, ready to
tackle city traffic while enjoying the power
and versatility of this jewel.
Passion for cooking and bikes often
go together: are there any similarities
between a good recipe and a good bike?
No doubt there are. I think that precision,
power, and style are the three most
important characteristics of a wellconceived recipe as well as a dream bike.
What is the ideal mix of characteristics
for your bike? Seeing that you ride such
a decisive model as the Diavel, I imagine
your criteria would be equally decisive.
My bike certainly has to be fast, but also
light and nimble through the Milan traffic.
Your dream as a rider?
To ride a MotoGP on a racetrack.
What does Ducati represent for you?
What is it that fascinates and excites you
the most about this brand? Ducati is a big
family made up of real professionals, people
who dedicate their lives to motorbikes. A
real world icon.
Peg Perego. Visible Value.
The first emotional victories on a Ducati GP, the exclusive rechargeable electric motor bike designed for young
racers from 3 years. Ducati GP is the faithful reproduction of a real motor bike with handlebar accelerator, rubber
tread wheels and original engine noise to excite sporty children who love speed.
Peg Perego and Ducati bring the values of Italian production to the world. Discover
all the details and the full range by visiting www.pegperego.com
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D u c at i
Riding
E x p er i e n c e
T E C H R I D E
SET IN THE TUSCAN HILLS: A FULL IMMERSION COURSE TO LEARN ALL THE RIDING TECNIQUES ON THE DUCATI MULTISTRADA 1200 S
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MULTISTRADA
TECHRIDE
Multistrada Techride is dedicated to riders already
experienced in road riding eager to hone their skills
and learn how to safely tackle any situation. This
course lasts one-and-a-half-days and, for its location,
some of the most beautiful areas of Tuscany have
been chosen.
The reference point of the event will be
Montepulciano’s Borgo Tre Rose Hotel in Siena’s
province, situated in a perfectly restored medieval
hamlet, the ideal to ensure participants a pleasant
and welcoming stay in a very charming historical
locality.
The Multistrada Techride Course envisages a
maximum of 21 participants, split into 4 groups,
each one headed by a specialist instructor. Their
distribution is based on registered participants’
stated level of experience, even though, during the
course, participants will be evaluated by the team of
instructors in order to create homogenous groups
shaped by the real riding ability shown.
Day one of the course will be devoted to a theoretical
briefing, practical exercises and a road-riding
session. The next day will be devoted to a second
practical road-riding session, at the end of which the
instructors are going to interact with participants.
For further information, please visit the Ducati
website.
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Ducati Bicycles 729 SX
Racing soul.
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the
Land
of Joy
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THE VIDEO
CONTEST
DEDICATED
TO THE LAND
OF JOY THEME
IS BACK
T
he “Scrambler You Are” Contest,
in its second edition, focuses this
time on the theme of street culture.
Participants are therefore invited to portray
the “urban jungle” with its wall paintings,
skate parks, street food, its outdoor scenes,
nature and bikes. The contest is open to
unpublished digitally filmed videos, lasting
from at least 1 minute to 2 minutes maximum.
Filmmakers might find the contest rules
and upload their videos, from 13 July to 20
October 2015, at www.scramblerducati.
com/scrambleryouare.
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SC-Rumble
at Bike Shed
London
V
ibrazioni® Art Design joined the technical
collaboration established between
Ducati and Pirelli by conceiving this
special event - presented at the Bike Shed in
London – around MT 60™ RS tyres, created
exclusively for the Ducati Scrambler®. The
name “SC-Rumble” was chosen to retain the
assonance with Scrambler® and also underline
its new personality, more belligerent with a
predilection for dusty, dirt roads.
In order to realise the “SC-Rumble”, the factory
frame was shortened at the rear, and all the
original superstructures have been removed
in favour of a monocoque frame made from
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recycled metal sheet of industrial bins, handhammered and shaped while maintaining their
original colour.
The headlight fairing, as also the side panels
and the headlight housing, are made from handshaped aluminium, while the exhaust manifold,
based on the Termignoni aftermarket model, has
been completed through a hand-crafted silencer.
Lastly, the bike’s set up and riding settings
were modified, thanks to the adoption of a
rear shock absorber with a longer distance
between centres and the replacement of the
factory handlebar with one from the Ducati
Streetfighter, so as to give the bike a tighter and
more reactive ride.
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Wheels
and waves
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Wheels and waves
SC-RUMBLE
AND OTHER
BEAUTIFUL
SPECIAL EDITION
BIKES ON SHOW
AT WHEELS
AND WAVES
W
heels and Waves has represented
the last stage of a tour that
started in London. After leaving
the United Kingdom by ferry, the SC-Rumble
reached Calais in France. It then headed
southwards via Mont Saint-Michel and on
toward Nantes and Arcachon, to eventually
arrive at the world-famous surfing resort of
Biarritz, a locality that annually attracts fans
from all around the world to spend a weekend
in the name of two-wheel riding and surfing.
Tobacco Dock
Jamie Robinson
Biarritz
Wheels & Waves
Vibrazioni Art Design
e MR Martini
Tower Bridge London
A number of Ducatisti joined them on the
way with their special edition Scrambler®
bikes, including Mr. Martini on his S.C.R.
At the Ducati Scrambler® stand in Biarritz,
however, many other special edition bikes
were also on display, such as the ‘Hondo
Grattan’ by Deus Ex Machina, the ‘Scratch’
built by Officine Mermaid, the Hero 1 by
Holographic Hammer and Moto Heroes, as
well as the ‘Magione’ by the Belgium custom
bike builder Fred Krugger.
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Wheels and waves
SC-rumble
by Vibrazioni art design
SC-RUMBLE PRESENTED AT THE BIKE
SHED IN LONDON, THEN THE TRIP
TO THE WHEELS AND WAVES EVENT
A
ONE OF THE DUCATI
SCRAMBLERS®
THAT TOOK PART IN
THE WHEELS
AND WAVES SHOW
IN BIARRITZ
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s for all Ducati Scrambler® versions,
this special model, too, is fitted
with exclusively designed Pirelli
MT 60™ RS tyres, and is characterised –
on the two sides of the tank - by a laserengraved rubber sheet replicating their
tread pattern.
From the exhibition in the British capital,
“SC-Rumble” headed for Biarritz, home
to the famous French show dedicated to
custom bikes, escorted on its journey by
many fans who wanted to join the event.
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SCRAMBLER
CAMP
PADUA HOSTS
THE FIRST
EUROPEAN LAND
OF JOY CAMP
GIAPPONE
A PROTOTYPE
OF NEW
EXHIBITION
SPACE AT
THE TOKYO
MOTOR SHOW
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ITALIA
T
he first Ducati Scrambler® Camp was
inaugurated last 6 May in Tokyo, while
the first one in Europe opened in Padua
last June. A fully-fledged store designed
and dedicated exclusively to the Ducati
Scrambler® and its Land of Joy lifestyle.
The Ducati Scrambler , which has already
been available in all Ducati stores since the
beginning of 2015, now has, therefore, its
own dedicated store where all four versions,
as well as the entire range of accessories
and apparel, are on display to the public.
®
The new Ducati Scrambler® Camp in Padua,
located in the heart of the city, covers an
area of approximately sixty square metres,
and is characterised by a concept entirely
in Ducati Scrambler® style.
Ducati Scrambler® bikes, accessories and
apparel are of course already on display in
suitable dedicated areas in Ducati Stores, but
it is in Padua that the first Ducati Scrambler®
Camp is actually located: a different and more
effective approach of presenting a universe of
trends and bike enjoyment.
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DUCATI
SCRAMBLER®
AT THE MILAN
EXHIBITION
The photos show an overview
and the most significant details
of the Ducati Scrambler®based special edition created
by Radikal Chopper
THE SPECIAL
EDITION BIKE BY
RADIKAL
T
CHOPPER
he Ducati Scrambler-based special
edition bike, built by customizer
Andrea Radaelli of Radikal Chopper,
winner of the hundredth edition of EICMA
International Custom Bike Show 2014, was
presented at Deus Ex Machina in Milan.
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On that occasion, EICMA, which organised
the event, awarded the winner with a Ducati
Scrambler ®, as well as the opportunity to
interpret and personalise the bike according
to his own personal style.
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Scrambler
at Bike
Build Off
and The
Reunion
D
ucati Scrambler® participated in two
important events dedicated to motorcycle
customisation. The first one was held in Milan,
being the Bike Build Off event by Deus Ex Machina,
an international competition dedicated to the world
of specials and organised by the famous custom bike
builder, which is also run in corresponding venues in
Sydney, Tokyo, Bali and Los Angeles.
The second event was the participation in “The
Reunion”, a gathering gathering devoted to fans of
café racer, special and classical bikes, which was
held in the paddock at the Monza race circuit. During
the event, it was possible not only to watch but also
to take part in an acceleration race, and those who
were present could also try out the four different
Ducati Scrambler® versions.
Above, Andrea Radaelli of Radikal
Chopper being awarded by Claudio
De Angeli at EICMA 2014. To the side,
a shot of the winning bike
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TWO-WHEEL
PROTAGONIST
OF RIMINI
NIGHTS
T
he stars of the event held along
Rimini’s pier are unquestionably
the fishing boats, but even in
these unusual surroundings, the Ducati
Scrambler® certainly did not go
unnoticed! In fact, among the various
boats that played a leading role in the Molo
Street Parade event, Boat No. 5 by Rimini
Street Food literally monopolised attention
through an Icon Ducati Scrambler® that
was beautifully displayed at the prow.
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LAND OF JOY LANDS
ON THE COAST
OF ROMAGNA
Street food, rock & roll, the Scrambler® and its
Land of Joy have engaged Rimini during the Al Mèni
event. The event is a hymn to the sun, the sea and
good street food prepared in “real time”. A perfect
opportunity to spend time with friends enjoying a
Piadina. Chefs from around the world visited the circus
tent, including the renowned cook Massimo Bottura
of the Osteria Francescana. Food and motorcycles, a
unique, original and captivating combination.
The boat was entirely decorated in Ducati
Scrambler® style, painted in yellow and
black, with the sails branded with the
“Scrambler You Are” logo (the competition
for young film makers currently underway),
and on the bridge, live music was played
by the Dj set from Radio 105.
A huge success with the public this year estimated at over 200,000
attendance along Rimini’s pier and
throughout the night.
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BEACH PARTY
AT THE ARNO
RIVER
S
ure, if you image a distant planet where
the astral jazz of Sun Ra reverberates
and where the George Clinton-led
P-Funk Mothership lands, well, on that planet –
which we might call Soul Clap – the presence
of the Ducati Scrambler® and its Land Of Joy
cannot but be a must! This is exactly what
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happened during a highly successful event
along the Arno in Florence in early summer.
This occasion also served to celebrate a
new agreement with Braccialini S.p.A. for
the production and distribution of a range of
Ducati and Ducati Scrambler® branded bags,
backpacks and accessories.
THE ITALIAN SOUND
www.termignoni.com
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TH E D I AVEL C HAN GE S LIV E R Y, E N R I C H ES I TS EL F
WIT H HI G HLY VALUAB LE T E C H N I C A L A N D A E S TH E T I C
CO MPO NENT S , E N HAN C E S I T S MU S C U L A R A N D
A GG RESSI VE S T Y LE W IT HOU T S A C R I F I C I N G EL E G A N C E
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T HE NEW SPOR T Y Y E T E LE GA N T
L IVER Y HI G HLIGHT S AN D
E N HA NCES T HE C AR B ON FIB R E
SURFA CES O F T HE TAN K C OV E R ,
T HE PASSENGE R S E AT C OV E R
AN D THE F RO N T M UDGUAR D
When carefully observing this new Diavel version, we never stop
marvelling, due to all the details that gradually catch the eye. Through
this new version, in fact, the unmistakable muscular design of the
Diavel has been enhanced by details that endorse its uniqueness and
emphasise its already impressive lines.
Firstly, the carbon fibre parts – technological and lightweight, of great
aesthetic impact yet chiefly designed to improve the ergonomic
aspects and to provide greater protection. Then there’s the new seat
that guarantees optimum passenger comfort, and, lastly, the dark
chrome frame that fits perfectly with the exhaust pipes sporting a
Zircotec ceramic covering and with the silencers boasting a brushed
stainless steel cover.
To end this overview, there are, finally, the forged wheel rims machined
with visible finishes. The interventions made on these details have
enabled to contain as much as possible the weight which, despite the
muscularity of the shape, is brought down to just 205 kg.
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A P E RF E CT F USION OF
SP ORT I NE SS AND COM FORT:
HI GH P E RF ORMANCE UNDER
CONT ROL I N ALL CONDITIONS,
F OR F UN, T OUR ING AND M OVING
AROUND I N T H E CITY.
ALWAYS I N SAFETY
The Diavel is a perfect combination of sportiness and comfort. The
trellis frame offers in fact both lightness and torsional stiffness, while
the fully adjustable 50 mm Marzocchi fork ensures a progressive
absorption of shocks from obstacles and offers stability, even during
more extreme sports riding.
Seat ergonomics - completely redesigned – and the relaxed riding
position jointly make the Diavel unexpectedly comfortable, and,
together with its low centre of gravity, increase handling performance
and riding pleasure in all situations.
Mention should also be made of the imposing double-compound 240
mm rear tyre and the Bosch ABS Brembo braking system - features
that make the bike even more unique and ideal for whoever refuses to
compromise on performance, comfort and style.
The engine – the heart of the Diavel – can be customized at any time
thanks to the Ride-by-Wire control system, which is linked to the three
available Riding Modes. This allows the Diavel to express its personality
in all situations, leaving it the rider to dictate the rules of play. As for
active safety, it is always at maximum levels, owing to the Safety Pack
that includes ABS and Ducati Traction Control (DTC).
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T HE T ESTA ST R E T TA 1 1 ° DS
E N GINE I S A R E AL AS S E R T IO N O F
P OWER, O FFE R IN G B R E AT HTA K I N G
ACCEL ERATI ON AN D P IC K UP,
BUT AT L OW S P E E DS , W HILE I T S
F LUIDI TY ENS UR E S E X C E P T IO N A L
SM OOTHNES S
D I AV E L C A R B O N – T E C H N I C A L S P E C I F I C AT I O N S
Engine Ducati Testastretta 11°, Desmodromic system, 4 valves per cylinder, liquid cooled,
displacement 1,198.4 cc, power 119 kW (162 hp) @ 9,250 rpm, torque 130.5 Nm (13.3 kgm)
@ 8,000 rpm, electronic fuel injection and ride-by-Wire system, 6-speed gearbox.
Electronic equipment 3 Riding Modes, Ducati Safety Pack (ABS + DTC).
Chassis Fully adjustable suspensions, front with USD fork and rear with Sachs
monoshock unit with progressive linkage. Pirelli Diablo Rosso tyres - front 120/70 ZR17
and rear 240/45 ZR17.
Brakes Two semi-floating 320 mm discs at the front combined with Brembo radial
monoblock 4-piston callipers, and at the rear a 265 mm disc.
A C C E S S O R Y
P A C K S
The Diavel’s decisive and essential design integrates perfectly with the new Ducati
Performance accessories, produced with select precious materials, such as titanium and
carbon fibre. The range of components, from racing to touring, has one common goal: to
allow the Diavel to always achieve the maximum in terms of performance, aesthetics,
versatility and riding pleasure.
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BIKE
BO RG O PAN IGALE ’S IC O N I C MO D E L S I N T H E W O R K S OF
I NTERNAT ION AL AR T IS T S P U T F O R WA R D B Y A R TO F B R ANDS
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ART
The language of art merges with love of engines in the new collection of Ducati images by ArtOfBrands. World-renowned
artists have produced a series of works inspired by the motorbikes and by the Bologna-based company. The artworks, divided
into three collections: Bike Art, Racing Art and Ducati Icons&Vintage Art, are displayed online at www.artofbrands.com and on
the Ducati Art Club website, reproduced on high museum-quality and visible in the size best-suited to the target environment.
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T I TA N I U M - T H E M O S T E X C L U S I V E D I AV E L - P R O D U C E D I N A S E R I E S O F J U S T 5 0 0 N U M B E R E D E X A M P L E S :
H I G H - T E C H M AT E R I A L S , H A N D - C R A F T E D F I N I S H I N G T O U C H E S A N D P E D A N T I C AT T E N T I O N F O R D E T A I L
THE TANK COVER IS MADE FROM A SINGLE SHEET OF
HIGH-QUALITY TITANIUM BY MEANS OF A COMPLEX AND
SOPHISTICATED PRODUCTION PROCESS
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A N 8 0 0 - T O N P R E S S S H A P E S T H E T I T A N I U M S H E E T S , A L A S E R C U T S T H E M A S R E Q U I R E D , E A C H B I K E I S S U B S E Q U E N T LY C H E C K E D
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A N 8 0 0 - T O N P R E S S S H A P E S T H E T I T A N I U M S H E E T S , A L A S E R C U T S T H E M A S R E Q U I R E D , E A C H B I K E I S S U B S E Q U E N T LY C H E C K E D
The Titanium version takes the concept of
benchmark and opened up new horizons for
Riding Modes (Sport, Touring, Urban) and
intakes - now wider and more powerful-looking
exclusivity underlying the Diavel project to
this product segment, literally winning over
the Ducati Safety Packs (ABS, DTC).
- the radiator cover, the windscreen, the front
a brand new level.
motorcyclists from all around the world.
To achieve this objective, Ducati engineers
Conceptual
and designers have gone all out and
as always based on Ducati’s Performance
Titanium
redesigned
many
components,
using
innovation
and
design,
and rear mudguards, the sprocket cover and
yet
With regard to colours, instead, the Diavel
is
exclusively
produced
the filler cap, are made of carbon fibre.
with
Redefined mantra which, thanks to the
Dark Chrome frame and black wheel rims,
The black rear-view mirrors are machined
premium technological and sophisticated
most
advanced
technology,
all
but what is truly impressive is the level of
from billet aluminium, while the hand-
materials such as titanium and carbon,
bikes
designed
at
Bologna-based
components and special finishes. We start
stitched
hand-crafting of the highest quality and
manufacturer to be easy, enjoyable and
with the wheel rims, forged with visible
embellished with side leather inserts.
highly precious finishes, dedicating special
safe, offering riding pleasure to an even
finishes, while the central and side tank
Finally, the exhaust pipes sport a matt black
attention to details, none excluded.
wider audience.
covers and that of the headlight are made
ceramic coating, while the silencer covers
of titanium.
are in brushed stainless steel. Completing
this
makes
It is no coincidence that the Diavel was
seat
is
made
of
Alcantara®
chosen for this very particular project – it
From a technical viewpoint, the highly
is certainly the most diverse and boldest
prestigious extra features are those of the
Combined with carbon fibre, titanium is also
number of this exclusive and limited series,
bike in the Ducati range, a lesson in style
Diavel family, that is, only to mention a few:
used for the passenger seat cover, which
which is inscribed on a plate fixed onto the
and a winning gamble that have set a new
the Testastretta 11° DS engine 162 hp, three
features a new dedicated design. The engine air
centre of the tank.
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the version is the unique identification
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ALL COVER FINISHES ARE HAND APPLIED - FROM THE POLISHING PROCESS TO THE SPECIAL SAND-BLASTING TREATMENT WITH MICRO GLASS BEADS
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OVER 800 PODIUMS
ACHIEVED IN 28 YEARS:
THIS IS THE DNA OF THE
PANIGALE R, THE ROAD
VERSION OF THE OFFICIAL
BIKES THAT COMPETE
IN THE SUPERBIKE
CHAMPIONSHIP
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ON THE IMOLA RACE TRACK,
HERE IS THE PANIGALE R RIDDEN
BY CHAZ DAVIES AND DAVIDE
GIUGLIANO, OFFICIAL RIDERS
OF THE DUCATI SUPERBIKE TEAM.
FOR 2015, THIS SUPER SPORTS BIKE
HAS BECOME EVEN MORE EXTREME:
ITS SUPERQUADRO 1198 CC ENGINE
CAN DELIVER AS MUCH AS 205 HP
AT 11,500 RPM, WITH A TORQUE
OF 136.2 NM AT 10,250 RPM.
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THE PANIGALE R ADOPTS
ÖHLINS SUSPENSIONS AND
DUCATI QUICK SHIFT, ACTIVE
ALSO WHEN DOWNSHIFTING. THE
ELECTRONICS, WITH AN INERTIAL
PLATFORM, INCLUDE RIDING
MODE, CORNERING ABS, WHEELIE
CONTROL, TRACTION CONTROL
AND ENGINE BRAKE CONTROL.
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Lorenzo Lanzi, one of the IDM Superbike
Championship’s key competitors
THE PANIGALE R, QUEEN OF ALL PRODUCTIONBASED RACES: SUPERBIKE, BUT ALSO
SUPERSTOCK AND NATIONAL CHAMPIONSHIPS
The Panigale R, the sportiest of all Ducati bikes, was chosen by teams all over the world as the
winning weapon to aim at a podium finish in the various championships devoted to productionbased motorcycles. The major events include: the Superstock 1000 FIM Cup with riders Luca Salvadori and Raffaele De Rosa of Team Althea; National Superbike championships: the BSB British
Superbike Championship with John Hopkins of the Lloyds British team, Rapido Moto, the IDM
German Superbike Championship with Xavi Fores and Lorenzo Lanzi of the 3C Racing Team, and
the CIV Italian Superbike Championship with Michele Pirro and Ivan Goi of the Barni Racing Team.
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The Panigale R’s latest great achievement took place at the CIV Italian Superbike Championship
on 14 June at the Mugello racetrack, where riders Michele Pirro and Ivan Goi of the Barni Racing
Team stole the show with a spectacular race 2 on their Michelin-equipped Ducatis, claiming
respectively first and second place on the podium. A victory achieved under really difficult conditions that saw a sudden downpour just before the start, leaving in its wake a slippery track
and making the choice of tyres a complex issue.
Michele Pirro on
the Vallelunga racetrack
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John Hopkins al the BSB. Above,
Ivan Goi during the race at Misano
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DUCATI RIDING EXPERIENCE
DUCATI’S 1299 PANIGALE S AND CARLOS CHECA AN UNMISSABLE COMBINATION FOR ANYONE WISHING TO IMPROVE THEIR TRACK RIDING PEFORMANCE
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TRACK
The legendary Mugello - host to the most exciting
challenges of the MotoGP Championship.
INSTRUCTOR
Multiple World Superbike champion Carlos Checa.
BIKE
The new 1299 Panigale S, sophisticated and highperforming, the spearhead of sports bikes built by
Bologna-based Ducati, additionally equipped with
a special Akrapovič exhaust system. Characterised
by exclusive technical solutions, such as the
Öhlins Smart EC electronic suspension system
and the Ducati Quick Shift gearbox (active also
when downshifting), which ensure maximum
control and safety, the 1299 Panigale S further
envisages several adjustment possibilities both
for the engine, thanks to the different Riding
Modes available, and for the chassis.
These are the ingredients of the Champs Academy,
the Ducati Riding Experience course dedicated
to the more experienced fans and lovers of track
speed, eager to learn all track riding secrets from
great champions.
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Participation in the Champs Academy is limited
to a maximum of five persons per date, in order
to provide the instructor with a chance to deal
with each individual student as best as he can
and devote to him the time and attention he
deserves. The course comprises a theoretical
part and a series of track sessions, and also, in
between sessions, briefings to be able to interact
directly with the instructor, so as to examine the
outcome of the session that has just ended so as
to provide each rider with the recommendations
to be put into practice in the next one. Moreover,
the instructor will always personally show the
reference points and trajectories to be adopted
in order to ride on the track as effectively as
possible.
In order to participate, one must be in possession
of an A-type licence without limitations of
engine displacement, while the following track
riding apparel is requested: leather suit, back
protector, full-face helmet, gloves and boots.
Riders without the required apparel can hire the
technical apparel when purchasing the course,
subject to actual availability.
Thanks to the Champs Academy, it will be possible
to live a day as champion in the company of one
of the great Ducati riders, past and present.
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YO U R M A D E TO - M E AS U R E
SUIT A UNIQUE FASHION
DESIGN PRODUCT,
MADE BY
A SPECIALIST
TEAM ACCORDING
TO YOUR
INDICATIONS
AND YOUR TASTE.
YOU CAN NOW
CONFIGURE YOUR
SUIT ONLINE –
THEREBY CREATING
AN EXCLUSIVE
GARMENT, ONE
THAT IS ONLY
YOURS.
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YOU CAN CREATE YOUR OWN SUIT IN JUST
A FEW EASY STEPS: CHOOSE YOUR MODEL,
CHANGE THE COLOURS, ADD TEXT AND
GRAPHICS, THEN CHOOSE EITHER THE REGULAR
OR THE PERFORATED LEATHER VERSION
Do not place limits on your creativity: you can
change the colours of all the elements making
up such a complex garment - from the base
to the side stripes - and decide where logos,
text and graphics are to be inserted. You can
create your suit in standard sizes, but if you
prefer a customised cut, your Dealer will make
an appointment with a skilled professional in
order to take your measurements.
A unique and fashion design suit will be tailored
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WHEN READY, THE SKETCH CAN
BE SAVED, PRINTED OR SENT
TO YOUR TRUSTED DEALER, WHO
WILL CONTACT YOU TO DEFINE
THE FINAL DETAILS
made for you, which will indulge the movements
of your body, ensuring maximum comfort (we
normally use comfort).
All the production stages and methods,
carried out by a select team of specialists, are
accompanied by photos, text and videos in the
“How your suit is born” section. A made in Italy
service for an international clientele: the online
SuMisura suit configurator is available in seven
languages.
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a c t i v e w e a r
SPORT IS IN OUR DNA: DESIGNED TO ACCOMPANY
A RANGE OF IDEAL GARMENTS FOR RUNNING
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DUCATISTI EVEN IN THEIR FREE TIME, D-ACTIVE,
A ND OU T DOOR SP OR T, H AS COME IN TO BEING
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a c t i v e w e a r
Garments in the D-Active range are made of technical
fabrics with cuts designed to follow body movements
during sport activity, facilitating wearability and
comfort.
To the left - the D-Active sweatshirt, realized in Altertex,
an elastic material resistant to pilling, combined with
Thermotex, a breathable fabric affording protection
from UV (ultraviolet) rays.
To the right - a detail of the waterproof jacket offering
protection from bad weather and windy conditions,
which can fold up, compacting itself, until it is reduced
to minimal sizes.
On the previous pages - the D-Active black t-shirt, a
soft, breathable garment endowed with antibacterial
properties thanks to its polyester content.
The complete D-Active range will be available at the
Ducati Stores from October.
INNOVATIVE MATERIALS TO ENHANCE COMFORT AND
BRE ATHABLE FABRICS WITH REFLECTIVE DETAILS
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FA C I L I TAT E F R E E D O M O F M O V E M E N T - L I G H T W E I G H T,
FOR ENHANCED NIGHTTIME VISIBILITY
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#DESMOGIFT
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C E L E B R AT E IM P O R TA N T O C C A S I ONS WI TH A T OUCH OF RED: GI VE
T H E G I F T O F PAS S IO N , S TY LE A ND SP ORT. MAKE DUCAT I A GI F T!
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01. Ducati Corse women’s windproof jacket 2 02. Ducati Corse backpack 03. Ducati Corse hooded sweatshirt 16
04. Ducati Corse decorative cushion 05. Ducati Corse Samsung Galaxy S5 cover 06. Ducati Corse iPhone6 cover.
07. Ducati Corse iPad case 08. Ducati Corse windproof jacket 2 09. Ducati Corse track T-shirt 10. Ducati Corse coffee mug
11. Ducati Corse thermos coffee tumbler 12. MotoGP mouse pad
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13. Ducati Corse fan quartz watch 14. Ducati Corse lighter 13 15. Ducati Corse Wave key ring 16. Ducati Corse
chronograph 14 17. Ducati Corse Sport quartz watch 18. Ducati Corse Belt 13 19. Ducati Corse wall clock 20. Ducati
Corse women’s short sleeve polo shirt 14 21. Cartoon poncho bathrobe 22. Ducati Corse romper suit 14 23. Cartoon
decorative stickers 24. Cartoon car sun shades
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#DESMOGIFT
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01. Historical leatherjacket 13 02. Ducati metal plate 48 03. Ducati Notiziario metal plate 04. Meccanica
sweatshirt with half zip 05. Historical pashmina 2 06. Ducati Meccanica metal plate 07. Ducati Meccanica cap
08. Giugiaro Ducatiana sweatshirt 09. Metropolitan AW13 trousers
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10. Kids 80s t-shirt 11. Historical hooded sweatshirt 12. Shield metal sign 13. Historical Samsung Galaxy S4
cover 14. Historical iPhone 5 cover 15. Retro quartz chronograph 16. Meccanica T-shirt 17. Meccanica Ducatiana
T-shirt 18. Tempo Retro quartz watch 19. Giugiaro cap 20. Historical leather jacket 13
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#DESMOGIFT
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01. Plexiglas sketch memorabilia 02. Ducati windproof women’s jacket 03. Company belt 13 04. Ducati Parking metal
plate. 05. Company short sleeve polo shirt 2 06. Ducati Fan key ring. 07. Ducati City key ring. 08. Company belt 2
09. Ducatiana hooded sweatshirt.
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10. Evo Company cap. 11. Company lighter 12. Ducati iPad case 13. Downtown shoulder bag 14. City scarf
15. City cap 16. Ducati Windproof jacket 17. Downtown Messenger bag 18. Ducati iPhone 6 cover. 19. Ducati Samsung
Galaxy S5 cover
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b r ac c i a l i n i & d u c at i
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THE LICENSING AGREEMENT
WITH BRACCIALINI, THE
FLORENTINE BRAND THAT
IS GOING TO REALIZE A LINE
OF DUCATI- AND SCRAMBLERBRANDED BAGS, RUCKSACKS
AND ACCESSORIES,
HAS BEEN SIGNED
Ducati and Braccialini, a Florentine house
specialized in the leather sector, have
signed an agreement for the production
and distribution of the line of Ducatiand Scrambler-branded bags, rucksacks
and accessories. The collection was
presented in June, during Pitti Uomo, by
the CEO’s of the two companies, Riccardo
Braccialini and Claudio Domenicali (in the
photo, with Raffaello Napoleone, Pitti
Immagine’s CEO). Colours and materials
of the collection recreate the worlds of
the respective motorcycle lines: black,
red and waxed suede for Ducati. Khaki
and fabric with vegetable-tanned leather
for Ducati Scrambler.
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accessoriES
Each Ducati motorcycle range has a distinct sport, urban, or touring vocation. Dedicated accessory
packs have been created to underline the spirit of each Ducati, as well as to meet the needs
and preferences of their owners. The packs are designed specifically to meet any customisation
requirement and to adapt each Ducati to be ridden in the most diverse situations.
Three packs are available: ‘Sport’ to enhance the racing spirit of every Ducati, ‘Urban’ to increase
mobility in city traffic and ‘Touring’ for comfortable road trips. These are completed with the
‘Enduro’ package, developed to enhance the off-road experience with the Multistrada 1200.
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PANIGALE
t o u r i n g pa c k
A tank bag and a comfort seat to switch from
racetrack curbs to riding trips. In addition, an
electronic anti-theft alarm system, for stops
without worries.
s p o r t Pa c k
Details and accessories in light and resilient carbon fibre - synonymous with racetrack, competition and technology. Then a large number
of billet aluminium components and parts are also available, further highlighting the racing spirit of this superbike made in Borgo Panigale.
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diavel
s p o r t pa c k
All the elegance and aggressiveness of carbon fibre
and billet aluminium.
u r b a n pa c k
Genuine aluminium sculptures with a unique and
unmistakable style.
T o u r i n g Pa c k
A dedicated accessory pack offering whatever is necessary to improve aerodynamic position and comfort. The side panniers,
moreover, make it possible to travel well-equipped, two people as well.
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monster
u r b a n pa c k
Accessories to make the Ducati Monster the
absolute icon of urban attitude.
s p o r t pa c k
Underlines emotion and character - always in the
DNA of every Ducati naked.
T o u r i n g Pa c k
The Monster certainly has a city soul, but that is not the sole vocation of this versatile Ducati naked: dedicated bags and a
protective windshield can in fact transform every Monster into the most faithful travelling companion, adding comfort and a
generous load capacity to your riding enjoyment.
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HYPERMOTARD
s p o r t pa c k
Carbon fibre exhaust and racing details
for endless fun.
u r b a n pa c k
Turning Hypermotard into an essential element
of everyday life.
T o u r i n g Pa c k
Please visit www.ducati.com or ask your trusted dealer
for further information.
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The Hypermotard is pure fun. But this does not limit its versatility – with its dedicated accessories, the Hypermotard, too, offers the
pleasure of riding in complete freedom. The tank bag and topcase provide space for all that is needed on both riding trips and holidays.
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ORIGINAL SPARE PARTS
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Maintaining all the performances and efficiency of
your own Ducati over time? It is certainly possible
and advisable, so as to maximize your enjoyment in
full safety, and to keep the bike’s value as high as
possible. To achieve this, the scheduled maintenance
and replacement of worn parts must be carried out
carefully, by using official Ducati spare parts.
These parts are manufactured according to the
highest quality standards, are covered by a twoyear warranty without any mileage limits, and
always ensure full compatibility with all the bike
components.
The catalogue for each model produced from 2011
to date can be downloaded from http://www.ducati.
it/servizi/manutenzione/index.do, along with the
relative use and maintenance manuals. In order to
receive the best service, we recommended you to
always approach the official Ducati network.
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Silvano Fini.
The company
that grows
S I LV A N O F I N I , D U C AT I ’ S P R O D U C T I O N M A N A G E R ,
DESCRIBES THE INVESTMENTS IN BORGO
PA N I G A L E T O I M P R O V E P R O D U C T I O N , W O R K I N G
C O N D I T I O N S A N D E N V I R O N M E N TA L I M PA C T
First of all some figures: 3.3 million Euros
on site buildings and systems, 4 million for
earthquake protection compliance, 8 million to
increase production. These are the departure
points for relating the evolution profile of a
company in constant growth. In the words
of Silvano Fini, Ducati’s Production Manager:
“This growth is testified, on the one hand,
by 5 consecutive years of record production,
alongside the ever greater sophistication of
road bikes, packed with track-tested features,
and, on the other hand, by the attainment of
Top Employers Italia 2015 certifications and
ISO 14001 environmental certification.
Qualifications that certify our commitment
to ever higher factory work quality and
greater protection of the environment”, Fini
goes on to explain. “For example, last year
45% of the budget was set aside for an
improvement of the microclimate inside the
production areas, while the realization of a
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trigeneration plant will make Ducati 90%
energy self-sufficient: it might generate
thermal energy to heat and cool the site,
while at the same time reducing carbon
dioxide emissions by about 16%”.
Last but not least, the production line
technology: “Over the last three years, some
hi-tech machinery has been implemented
for the analysis of residual stresses in
steel components and in three dimensional
measuring instruments. Other investments
went into the crankshaft line and into new
numeric control machines for the realization of
the camshafts for the innovative Multistrada
engine, the Ducati Testastretta DVT”. There
are also ever more ergonomic assembly lines,
as well as the organization of workshops to
invest in continuous improvement and to
enhance and consolidate product quality
for maximum end-customer satisfaction. In
short, Ducati never stops moving.
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DUCATI MONSTER
SAVE THE DATE:
EICMA 19-22 NOVEMBER, SEE YOU
AT THE DUCATI STAND!
Ducati
The Redline Magazine
Ducati Motor Holding S.p.A.
Editor-in-Chief:
Luigi Bianchi
Production and art direction:
Nicola Gherardi / Likecube.it
Editorial coordination:
Marketing Ducati Motor
Holding
Texts by:
Luigi Bianchi, Paola Baronio
Photo:
Archivio Fotografico Ducati,
Callo Albanese, Black Board
Berlin, Pietro Bianchi, Simone
Bramante, Marco Campelli,
Piero Casadei, Antonio De
Felipe, Giovanni De Sandre,
DocksVideo, Stefano Gilera,
Kristinn Kis, Bonnie Lane,
Lombardi&Patelli, Milagro,
Marco Poderi, Fabrizio Porrozzi,
Marco Rimondi, Andrea Rocco,
Simone Romeo, Giorgio
Salvatori, Daniele Testa, Ravi
Vora, Hiromitsu Yasui.
facebook.com/ducati
@ducatimotor
DucatiMotorHolding
@ducatimotor
www.ducati.com
1198 RC
TURBO TOUCH
MULTI PLAY RACE TRACK
CHICCO AND DUCATI, TOGETHER IN POLE POSITION!
The line of products that combines Chicco’s specialisation in the world of children with the unmistakeable
racing design of Ducati.
Toys with which kids can use their imagination and creativity skills to create situations that are typically
tied to the adult word, helping them to develop their own identity.
Magazine registered with the
Press Register of the Court of
Modena under no. 39 of 21/10/2014.
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Ducati Motor Holding S.p.a.
Via Cavalieri Ducati, 3
40132 - Bologna Italy
www.chicco.com
wherever there’s a baby
139
Taste the Italian Passion
An exclusive example of Italian excellence, Ducati Caffè is the concept restaurant and lounge bar
where passion and style reign supreme. Here, outstanding food and wine, coffee, merchandise
and apparel all come together to provide a unique, exclusive, exciting atmosphere. A stunningly
modern venue, Ducati Caffè also offers its own-brand wine and confectionary together with a
multi-sensorial experience that is unforgettable.
ducaticaffe.com
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