There`s no other way to describe it: This was fun

Artforum.com | Scene and Herd
“VIP and Vigor”
Linda Yablonsky
16.02.2014
“Friday brought me to the upstart Material Art Fair
at the downtown Hilton Reforma. There’s no other
way to describe it: This was fun ... Material featured
forty young galleries from North and South America,
Europe, and the UK. Most presented modest work by
young artists selling for modest prices, and they gave
the fair all the energy, bootstrap pluck, and sense of
discovery now largely gone from Zona Maco.”
(link
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A&E
SLANT
VIP and Vigor
MEXICO CITY
02.16.14
Linda Yablonsky at the
launch of the Whitney
Biennial and Armory Arts
Week
Frank Expósito at the 33rd
ARCO in Madrid
Dawn Chan on Triple
Canopy and Jeff Koons
and John Waters in Los
Angeles
Jason Foumberg at the
102nd College Art
Association conference in
Chicago
Zeenat Nagree at the 2nd
Dhaka Art Summit
Zehra Jumabhoy at the 6th
India Art Fair
Left: Dealer Monica Manzutto and artist Adrián Villar Rojas. Right: Curator Patricia Martin, artist Ugo Rondinone, and
dealer Barbara Gladstone. (All photos: Linda Yablonsky)
ANY ART FAIR worthy of the name has a VIP program. It’s supposed to attract collectors, who mustn’t
spend a moment idle, lest they start spending money on something other than art. Staged conversations
or lectures further sweeten the pot, along with lunches, dinners, and after-hours parties stocked with
plenty of tequila and local color to bring the privileged closer to their roots. They’re all pretty much the
same. What’s different is the place—and sometimes the people.
Zona Maco, the Mexico City art fair that recently completed its eleventh edition, has the drill down pat.
That may be because its artistic director and VIP relations chief, the Spanish-born curator Pablo del Val,
created the first collectors’ program back in 1992, when Gabriela López Rocha founded Expo-Arte
Guadalajara, the fair that put Mexico on the world map of contemporary art. It lasted six years, and
inspired Zelika Garcia, then a recent art-school grad, to create Maco.
Today it has at least one advantage over fairs in other parts of the world: Mexico City. The weather is
sublime, the atmosphere convivial, the food and hospitality supremo, and the museums first-rate. “Why I
like to come to Maco is the vibrant atmosphere not only of the fair but also of the city,” n.b.k. curator
Sophie Goltz told me. “You get it all: museum collections, contemporary institutions, highly profiled
galleries, off-spaces, and the clash of different cultures.”
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Curate UAE Pavilion at
2015 Venice Biennale
links
to full article)
The New York Times Style Magazine
“Art Matters | Old and New Worlds Collide
Around Mexico City’s Zona Maco”
Kevin McGarry
11 Feb 2014
“The art world’s own class divide was the subject
of the panel ‘Is Mexico City the New Berlin?’ at
this year’s new Material Art Fair, a younger satellite
to the main event. Despite its smaller size, it was
better organized and more aesthetically cohesive
than Zona Maco.”
(link to full article)
ArtReview
“A Guide to Mexico City’s
Project Spaces”
Dorothée Dupuis
01/02.2014
“Founded by Yautepec gallery owners Daniela
Elbahara and Brett W. Schultz, Material has taken
for its model curated fairs such as New York’s
Independent and London’s Sunday. ‘We want to bring
a conceptually different, internationally emerging
art scene in Mexico City: we think there is a market
for that.’”
The Paris Review
“Present and Absent”
Hunter Braithwaite
16.05.2014
“In a few hours, a conference room on the fourth
floor of Mexico City’s Hilton Reforma will swing
open and the third day of the Material Art Fair will
commence. But it’s five a.m., and I’m on the sixth
floor, in the heated indoor pool, with about five
near-naked and naked artists and a bottle of mescal
bobbing in the shallow end. None of us has a room
here.”
(link to full article)
L’Officiel Art
“Art et Système d à Mexico”
Franklin Melendez
March 2014
“This single gesture may encapsulate the energy
that is now defining [Mexico City]’s emergent artistic
ventures. Many of Material’s booths will feature first
outings for a handful of spaces that have cropped up
over the last two years, not on the tree-lined streets
of Roma, but in the less polished outskirts. ”
Art+Auction
“Datebook”
Julie Baumgardner
February 2014
“‘D.F. has become a meeting point for the art
world.’ Mexico City’s ascendance is also seen in the
emergence of an underground scene with project
spaces like Lulu and NoSpace popping up in artists’
apartments. Thus, when the Material Art Fair runs ...
it will serve as a complement to Zona Maco.”
“Material Founders, Daniela Elbahara and Brett
Schultz, [...] say, ‘We felt for a long time that Mexico
City needed another fair with a different profile.’”
DATEBOOK
FEBRUARY
2014
THIS MONTH’S CULTURAL AGENDA
N GIMIGNANO, ITALY; LE MOULIN, FRANCE; AND BEIJING
Zona Maco draws the
international jet set
to Mexico City with
a range of top-notch
established and
emerging galleries,
such as Galleria
Continua from San
Gimignano, Italy,
Le Moulin, France, and
Beijing, which
is bringing Pascale
Marthine Tayou’s
sculptural claypot
tower arrangement
Colonne Pascale, 2012.
31
M EX I CO C I TY
Montezuma’s Reward
ARTINFO.COM
“Mexico City’s Material Art Fair
Takes Its Cue From NADA”
Julie Baumgardner
29.01.2014
“Some may say that what the world needs now is
not another art fair. But with Mexico’s premiere
fair, Zona Maco, roaring into Mexico City next week,
two young gallerists from the country’s capital
decided that the fecund art town needed a new fair
experience. Thus Material Art Fair was born.”
(link
4/2/2014
Mexico City’s Material Art Fair Takes Its Cue From NADA | BLOUIN ARTINFO
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Mexico City’s Material Art Fair Takes Its Cue
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by Julie Baumgardner 29/01/14 4:14 PM EST
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Installation view of "Splash, Can And Cock: Jakup Auce & Carl Palm" at Komplat's (Brussels)
booth
(Photo Aline Bouvy / Courtesy Komplot )
Some may say that what the world needs now is not another art
fair. But with Mexico’s premiere fair, Zona Maco, roaring into
Mexico City next week, two young gallerists from the country’s
capital decided that the fecund art town needed a new fair
experience. Thus Material Art Fair was born. Taking place from
February 6 through 9, Materials arose from Brett Schultz and
Daniela Elbahara, who lead Yuatepec gallery in the San
Rafael neighborhood in Districto Federal, after years of
participating in the emerging market art fair landscape. It’s no
secret by now that Mexico City is a hotbed of native and
international artistic talent, so ARTINFO sat down with the duo
EVENTS
QUICK LINKS
to full article)
Berlin Independents Guide
“Material Art Fair 2014”
Deborá Delmar
13.02.2014
“The first edition of the Material Art Fair happened
at the same time as MACO’s eleventh edition. This
exciting new opportunity represented more than a
booth at a fair for many of us; it was the codifying
act of a community of young artists and art spaces
coming together and exposing new ideas to a
yearning audience.”
(link to full article)
GalleristNY
“Took a Little Trip to Mexico: Collector Eugenio López Inaugurates
Mexico City Museum”
Andrew Russeth
19.11.2013
“The scene here is small and in flux. ... But there are signs of growth. Mexico City’s
homegrown contemporary art fair, Zona Maco, has moved to February, escaping April
competition from fairs in Cologne and Brussels, and Daniela Elbahara, a Monterrey-born
artist, and Brett W. Schultz, of Chicago, who met in school in the U.S. and opened the
Yautepec gallery six years ago, are launching a concurrent fair called Material focused on
emerging art.” (link to article)
Flash Art
“Material Art Fair:
Eduardo Egea talks to directors Daniela Elbahara, Brett W.
Schultz”
Eduardo Egea
03/04.2014
“‘[Material] is a fair focused on new proposals, young artists and galleries, with a special
attention on project spaces without visibility in the commercial realm. We want to bring it
to the level of the best alternative fairs, like NADA, Liste, Independent or Sunday.’”
Bad at Sports
“WTT? Goes SoTB
Dispatch from Material Art Fair and Zona Maco”
Dana Bassett
17.02.2014
“For the slightly more adventurous and internet savvy art enthusiast, Material Fair at the
Hilton Reforma in El Centro was the place. The marked difference between the two fairs
was palpable as soon as you made it to the entrance on the fourth floor. Far from a chore,
Material felt like a hip family reunion with newly discovered extended cousins.” (link to
article)
01 \\ MAGAZINE
“Material Art Fair 2014”
Melinda Santillan
28.02.2014
“[I]t brought together 40 local and international galleries with the aim to show the
younger and more daring art practices of the moment. With more focus on exposure
and less on selling, the booths were less of a pele mele of pieces and more of curated
experience. Each giving a clear glimpse of the gallery and artists it represented and
looking photo and internet ready.” (link to article)
Further Selected Press
Art Agenda (English)
“Material Art Fair”
http://art-agenda.com/shows/material-art-fair-2014/
Vice (Spanish)
“Los Primitos de la Zona Maco”
http://www.vice.com/es_mx/read/los-primitos-de-la-zona-maco
Gatopardo (Spanish)
“Material de construcción”
http://www.gatopardo.com/EstilosHomeGP.php?Id=706
Frente (Spanish)
“Material Art Fair: representar la diversidad”
http://www.frente.com.mx/material-art-fair-representar-la-diversidad/
Rolling Stone (Spanish)
“El Arte Emergente Más Cerca: Material Art Fair”
http://rollingstone.com.mx/blogs/el-arte-emergente-mas-cerca-material-art-fair/
La Tempestad (Spanish)
“Material Art Fair”
http://latempestad.mx/material-art-fair-2014-paola-santoscoy-guillermo-santamarina-michelblancsube-fechas-galerias-participantes
Sopitas (Spanish)
“Material Art Fair 2014”
http://www.sopitas.com/site/283020-material-art-fair-2014/
El Economista (Spanish)
“Bajo el signo del riesgo: llega Material Art Fair”, 17.01.2014
http://eleconomista.com.mx/entretenimiento/2014/01/16/bajo-signo-riesgo-llega-material-artfair
“En el mundo del arte, se usan Converse blancos”, 9.02.2014
http://eleconomista.com.mx/entretenimiento/2014/02/09/mundo-arte-se-usan-converse-blancos
Excelsior (Spanish)
“Material Art Fair, nueva vitrina para el arte”, 14.12.2013
http://www.excelsior.com.mx/expresiones/2013/12/14/933722
Reforma (Spanish)
“Terminan ferias de arte”, Cultura, 10.02.2014
“Crece imán del arte actual”, Revista R, 09.02.2014
“Es DF capital de arte”, Cultura, 07.02.2014
“Tiene su epicentro arte contemporáneo”, Cultura, 05.02.2014
“Tradición vs. novedad”, Primera Fila, 31.01.2014
“Alistan primera Material Art Fair”, Cultura, 16.01.2014
Vanguardia (Spanish)
“Material Art Fair: Escenario para el arte emergente”
http://www.vanguardia.com.mx/materialartfairescenarioparaelarteemergente-1926900.html
Código (Spanish)
“Ferias paralelas a Zona Maco: Salón Acme y Material Art Fair”
http://www.revistacodigo.com/ferias-zona-maco-salon-acme-material-art-fair/
Juxtapoz (Spanish)
“Material Art Fair @ México, D.F.”
http://la.juxtapoz.com/current/material-art-fair-mexico
Société Perrier (Spanish)
“Arte fresco en Material Art Fair”
http://societeperrier.com/mexico/mexico-city/arte-fresco-en-material-art-fair/
El Fanzine (Spanish)
“La Innovación Nunca Ha Venido del Sistema”
http://elfanzine.tv/2014/01/la-innovacion-nunca-ha-venido-del-sistema/
Museógrafo (Spanish)
“La primera edición de Material Art Fair”
http://museografo.com/la-primera-edicion-de-material-art-fair/
Cool Hunter MX (Spanish)
“Material Art Fair 2014”
http://coolhuntermx.com/material-art-fair-2014/
Art Media Agency (English)
“A new satellite fair for Zona Maco”
http://en.artmediaagency.com/80807/a-new-satellite-fair-for-zona-maco/
The Collector Tribune (English)
“Material Art Fair in Mexico City”
http://www.collectortribune.com/2014/02/05/material-art-fair-in-mexico-city/
SFAQ (English)
“SFAQ Pick: Material Art Fair 2014. February 6-9.”
http://www.sfaqonline.com/2014/02/sfaq-pick-material-art-fair-2014-february-6-9/
CONTACT INFORMATION
Daniela Elbahara, Director
[email protected]
Brett W Schultz, Creative Director
[email protected]
Isa Castilla, VIP/Collector Relations
[email protected]
Office
Material Art Fair
Melchor Ocampo 154-A
Col. San Rafael, Del. Cuauhtemoc
Mexico City, D.F. 06470
Mexico
+52-55-5256-5533