report 2013 - BeCommerce

REPORT 2013
BeCommerce Public Awards
Category Automobile & Accessories
BeCommerce.be - Yappa 2013
Organisation BeCommerce Awards 2013
The BeCommerce Awards are an initiative of BeCommerce, the representative Belgian
association of more than 200 companies involved in distance selling to consumers. The
BeCommerce Awards are organised every year as an inspiring network event for those involved
in the Belgium e-commerce sector.
Prizes Awarded by the Public
The Belgian e-consumer decides who will win the prizes awarded by the public. Consumers
choose their favorite online shop in nine categories. From April 22 to May 8, 2013, consumers
can assess their favorite online shop and give them a mark. The online shops with the best
marks (a minimum of 75 assessments) win the prizes awarded by the public.
Entry for prizes awarded by the public
Online shops were able to register for one or more categories of prizes awarded by the public
until April 18, 2013 via the website www.becommerceawards.be.
Prizes Awarded by the Public
All entrants for the 2013 BeCommerce Awards prizes awarded by the public, that received
more than 75 consumer votes, receive a free individual final report of the consumer
assessment. This report includes your scores and assessments. This report, which is worth
1,250 EUR, offers you an insight into what consumers think about your company and how it
scores in relation to other participants within your category.
Thousands of consumers assess Belgian online shops
All online shops that want to be eligible for the prizes awarded by the public of the
BeCommerce Awards are assessed by consumers.
“As an online shopper you can give your opinion about your experiences with participating
shops. Answer the questions of the online survey about, among others, the quality of the
products, the price of the products, survey ability and diversity of the product range, service
and the online shop’s user-friendliness. Your assessment and that of thousands of other
consumers determines which online shop wins a BeCommerce Award.”
Consumers were able to assess their favorite online shop and give it a mark from April 22 to
May 8, 2013.
Please note that the ‘best’ online shop is assessed, not the ‘biggest’.
For this, BeCommerce is cooperating with Yappa technology.
Categories & Participants
Online shops could sign up for one or more prizes awarded by the public in the following
categories:
Automobile & Accessories
Consumer Electronics
Home, Garden & Animal
Clothing & Accessories
Multimedia
Recreation & Leisure
Travel
Health & Beauty
Tickets
Meet the nominees of the 2013 prizes awarded by the public
The Belgian public’s voting ended on May 8, 2013. At that time the impressive amount of
53.694 votes was accepted, of which 41.611 were confirmed by the consumer via e-mail.
In one single voting round, Belgian e-shoppers gave their rating out of 10 for the achievement
criteria and attractiveness of their favourite e-shops per sector: payment, customer service,
price levels, promotions, delivery, friend recommendations, etc.
Method
It is important that there exists an equal
footing, and every webshop has a decent
amount of chance to win one of the
numerous public awards. This is why
Becommerce makes a few corrections to the
base quality score, evening out the playing
field for all.
How does it work?
The score is taken together with the number
of votes and the number of visitors (focus on
Belgium) that webshop has. Then a few
calculations are made based on these
numbers, eventually bringing us to the new,
corrected quality score. The webshop with
the highest, corrected quality score wins the
public award in its category.
This high average score implies that all participants are well run e-commerce websites
with a lot of fans:
Average
9,094
9,183
9,115
9,113
Payment
Service
Pricelevel
9,134
8,683
Promotion
Quality
Assortiment
Usability
Delivery
8,717
9,048
Recommend
Next Purchase
8,849
8,853
Rank with the number of votes
41.661
Shop
#
1
Sunjets
8.865
15
Photobox
827
2
Lens Online
3.109
16
Newpharma
716
3
Standaard Boekhandel
2.990
17
HEMA
606
4
Jetairfly
2.451
18
Sunparks
525
5
Yves Rocher
2.126
19
A.S. Adventure
509
6
Smartphoto
2.112
20
Snapstore
493
7
Bol
2.081
21
Bel&Bo
468
8
Center Parcs
1.818
22
Zalando
467
9
Vente-Exclusive
1.053
23
3Suisses
372
10
Cassis
1.042
24
Eci
358
11
Paprika
995
25
Neckermann
352
12
SNCB/NMBS Europe
940
26
Pizza
339
13
Wijnvoordeel
865
27
Tele Ticket Service
337
14
Ardennes-Etape
844
28
Weekendesk
293
*Red are webshops with less than 75 votes. Those are excluded from the Public Awards.
Rank with the number of votes
41.661
Shop
#
29
Replace Direct
250
43
My Uno
137
30
Brantano
244
44
Delhaize Direct
128
31
La Redoute
224
45
Hans Anders
103
32
Cosmox
222
46
Carzegoo
85
33
Delhaize Wineworld
218
47
Studio 100 Webshop
80
34
Exellent
203
35
Huurwagens Mols
199
36
Your Surprise
196
37
Free Record Shop
193
38
Omoda Schoenen
169
39
Famousbox
155
40
E-Shop schoenen Torfs
154
41
Exellent Versluys-Loete
152
42
LEDSky
140
< 75 votes
Ydee – Hayhouse, Deauty, DCMElectro, Fonq, Bivolino,
TouchofSteel, Upsell, Gift, E-Shop Belot, The Gentlemen’s
Corner, Ello Mobile, Tuinserres, Orchid Group SPRL,
Moonstache, Onlinetapijten, Steven Deduytsche
*Red are webshops with less than 75 votes. Those are excluded from the Public Awards.
Base quality score for Public Awards
41.661
Shop
AVG
1
Your Surprise
9,554
14
My Uno
9,049
2
Replace Direct
9,384
15
Sunjets
9,048
3
LEDSky
9,345
16
Newpharma
9,04
4
Lens Online
9,297
17
Standaard Boekhandel
9,01
5
Omoda Schoenen
9,284
18
Photobox
6
Yves Rocher
9,238
19
Jetairfly
7
Smartphoto
9,224
20
Ardennes-Etape
8,926
8
Exellent
9,143
21
Exellent Versluys-Loete
8,915
9
Wijnvoordeel
9,134
22
Cassis
8,823
10
Bol.com
9,099
23
Center Parcs
8,808
11
Vente-Exclusive
9,098
24
Huurwagens Mols
8,807
12
Cosmox
9,091
25
Pizza
8,799
13
Eci
9,066
26
Famousbox
8,771
*Blue webshops are the category winners.
8,988
8,98
Base quality score for Public Awards
41.661
Shop
AVG
27
Paprika
8,764
39
HEMA
8,434
28
Snapstore
8,749
40
SNCB/NMBS Europe
8,382
29
Zalando
8,739
41
Delhaize Direct
8,299
30
Sunparks
8,735
42
Delhaize Wineworld
8,284
31
Bel&Bo
8,734
43
Hans Anders
8,278
32
Tele Ticket Service
8,725
44
Weekendesk
8,25
33
E-Shop Schoenen Torfs
8,695
45
3 Suisses
8,238
34
Neckermann
8,535
46
La Redoute
8,215
35
Free Record Shop
8,494
47
Carzegoo
7,489
36
Brantano
8,488
37
A.S. Adventure
8,487
38
Studio 100 webshop
8,444
*Blue webshops are the category winners.
Nominees & Winners
Public Award Automobile & Accessories
Mols.be- Carzegoo.be
Public Award Recreation & Leisure
Wijnvoordeel.be- Smartphoto.be- Standaardboekhandel.be
Public Award Electronics
Bol.com- Replacedirect.be- Exellent.be
Public Award Travel
Centerparcs.be- Sunjets.be- Ardennes-Etape.be
Public Award Home, Garden & Animal
Ledsky.be- Hema.be- Pizza.be
Public Award Health & Beauty
Lensonline.be- Newpharma.be- Yves-Rocher.be
Public Award Clothing & Accessories
Cassis.be- Paprika-Shopping.be- Vente-Exclusive.com
Public Award Tickets
Jetairfly.com- SNCB-Europe.com- Teleticketservice.com
Public Award Multimedia
Bol.com- Cosmox.be– Eci.be
*Blue webshops are the category winners.
Public Prices
Automobile & Accessories
# Votes
Base Quality Score
Corrected Quality Score
Carzegoo
85
7,489
7,11
Huurwagens Mols
199
8,807
9,25
Winner:
Nominees:
Huurwagens Mols
Carzegoo – Huurwagens Mols
Nominee
Winner
Base quality score: 7,489
Number of votes: 85
Category average
Total votes
85
7,489
8,479
Carzegoo
199
Carzegoo
Huurwagens Mols
Average
The above left chart shows the category average against the average of your average score. The
right one shows your votes against your competitors.
Payment
Service
Price Level
Promotion
Quality
Assortment
7,6
7,492
7,369
7,508
7,415
7,516
Usability Delivery
Recommendation
Next Purchase
AVG (base quality score)
7,578
7,323
7,446
7,489
7,641
Overall criteria scores
10
9
8
7
6
5
4
3
2
1
0
Highest score:
Delivery
Carzegoo
Average
Lowest score:
Recommendation
Demographic Breakdown
35,0%
Female
31,7%
21,7%
18,3%
11,7%
8,3%
younger
than 24
68,3%
Male
5,0%
24-34
years
35-44
years
45-54
years
55-64
years
older than
64
0,0%
20,0%
40,0%
60,0%
80,0%
100,0%
The above left chart shows votes in % of the different age categories. The right one shows the
percentage of male and female voters.
Base quality score: 8,807
Number of votes: 199
Category average
Total votes
85
8,807
199
8,479
Huurwagens Mols
Carzegoo
Huurwagens Mols
Average
The above left chart shows the category average against the average of your average score. The
right one shows your votes against your competitors.
Payment
Service
Price Level
Promotion
Quality
Assortment
8,824
8,833
8,687
8,59
8,756
8,838
Usability Delivery
Recommendation
Next Purchase
AVG (base quality score)
8,944
8,85
8,852
8,807
8,901
Overall criteria scores
10
9
8
7
6
5
4
3
2
1
0
Highest score:
Usability
Huurwagens Mols
Average
Lowest score:
Promotion
Demographic Breakdown
25,6%
20,1%
22,0%
Female
37,8%
15,2%
11,0%
6,1%
younger
than 24
24-34
years
35-44
years
45-54
years
55-64
years
older than
64
62,2%
Male
0,0%
20,0%
40,0%
60,0%
80,0%
100,0%
The above left chart shows votes in % of the different age categories. The right one shows the
percentage of male and female voters.
Contact us
Wetenschapspark 1 - Lab 1
Campuslaan 1
3590 Diepenbeek
Belgium
twitter.com/becommerce
www.becommerce.be
[email protected]
BeCommerce Quality Label
Reliable Online Shopping