report 2013 - BeCommerce
Transcription
report 2013 - BeCommerce
REPORT 2013 BeCommerce Public Awards Category Automobile & Accessories BeCommerce.be - Yappa 2013 Organisation BeCommerce Awards 2013 The BeCommerce Awards are an initiative of BeCommerce, the representative Belgian association of more than 200 companies involved in distance selling to consumers. The BeCommerce Awards are organised every year as an inspiring network event for those involved in the Belgium e-commerce sector. Prizes Awarded by the Public The Belgian e-consumer decides who will win the prizes awarded by the public. Consumers choose their favorite online shop in nine categories. From April 22 to May 8, 2013, consumers can assess their favorite online shop and give them a mark. The online shops with the best marks (a minimum of 75 assessments) win the prizes awarded by the public. Entry for prizes awarded by the public Online shops were able to register for one or more categories of prizes awarded by the public until April 18, 2013 via the website www.becommerceawards.be. Prizes Awarded by the Public All entrants for the 2013 BeCommerce Awards prizes awarded by the public, that received more than 75 consumer votes, receive a free individual final report of the consumer assessment. This report includes your scores and assessments. This report, which is worth 1,250 EUR, offers you an insight into what consumers think about your company and how it scores in relation to other participants within your category. Thousands of consumers assess Belgian online shops All online shops that want to be eligible for the prizes awarded by the public of the BeCommerce Awards are assessed by consumers. “As an online shopper you can give your opinion about your experiences with participating shops. Answer the questions of the online survey about, among others, the quality of the products, the price of the products, survey ability and diversity of the product range, service and the online shop’s user-friendliness. Your assessment and that of thousands of other consumers determines which online shop wins a BeCommerce Award.” Consumers were able to assess their favorite online shop and give it a mark from April 22 to May 8, 2013. Please note that the ‘best’ online shop is assessed, not the ‘biggest’. For this, BeCommerce is cooperating with Yappa technology. Categories & Participants Online shops could sign up for one or more prizes awarded by the public in the following categories: Automobile & Accessories Consumer Electronics Home, Garden & Animal Clothing & Accessories Multimedia Recreation & Leisure Travel Health & Beauty Tickets Meet the nominees of the 2013 prizes awarded by the public The Belgian public’s voting ended on May 8, 2013. At that time the impressive amount of 53.694 votes was accepted, of which 41.611 were confirmed by the consumer via e-mail. In one single voting round, Belgian e-shoppers gave their rating out of 10 for the achievement criteria and attractiveness of their favourite e-shops per sector: payment, customer service, price levels, promotions, delivery, friend recommendations, etc. Method It is important that there exists an equal footing, and every webshop has a decent amount of chance to win one of the numerous public awards. This is why Becommerce makes a few corrections to the base quality score, evening out the playing field for all. How does it work? The score is taken together with the number of votes and the number of visitors (focus on Belgium) that webshop has. Then a few calculations are made based on these numbers, eventually bringing us to the new, corrected quality score. The webshop with the highest, corrected quality score wins the public award in its category. This high average score implies that all participants are well run e-commerce websites with a lot of fans: Average 9,094 9,183 9,115 9,113 Payment Service Pricelevel 9,134 8,683 Promotion Quality Assortiment Usability Delivery 8,717 9,048 Recommend Next Purchase 8,849 8,853 Rank with the number of votes 41.661 Shop # 1 Sunjets 8.865 15 Photobox 827 2 Lens Online 3.109 16 Newpharma 716 3 Standaard Boekhandel 2.990 17 HEMA 606 4 Jetairfly 2.451 18 Sunparks 525 5 Yves Rocher 2.126 19 A.S. Adventure 509 6 Smartphoto 2.112 20 Snapstore 493 7 Bol 2.081 21 Bel&Bo 468 8 Center Parcs 1.818 22 Zalando 467 9 Vente-Exclusive 1.053 23 3Suisses 372 10 Cassis 1.042 24 Eci 358 11 Paprika 995 25 Neckermann 352 12 SNCB/NMBS Europe 940 26 Pizza 339 13 Wijnvoordeel 865 27 Tele Ticket Service 337 14 Ardennes-Etape 844 28 Weekendesk 293 *Red are webshops with less than 75 votes. Those are excluded from the Public Awards. Rank with the number of votes 41.661 Shop # 29 Replace Direct 250 43 My Uno 137 30 Brantano 244 44 Delhaize Direct 128 31 La Redoute 224 45 Hans Anders 103 32 Cosmox 222 46 Carzegoo 85 33 Delhaize Wineworld 218 47 Studio 100 Webshop 80 34 Exellent 203 35 Huurwagens Mols 199 36 Your Surprise 196 37 Free Record Shop 193 38 Omoda Schoenen 169 39 Famousbox 155 40 E-Shop schoenen Torfs 154 41 Exellent Versluys-Loete 152 42 LEDSky 140 < 75 votes Ydee – Hayhouse, Deauty, DCMElectro, Fonq, Bivolino, TouchofSteel, Upsell, Gift, E-Shop Belot, The Gentlemen’s Corner, Ello Mobile, Tuinserres, Orchid Group SPRL, Moonstache, Onlinetapijten, Steven Deduytsche *Red are webshops with less than 75 votes. Those are excluded from the Public Awards. Base quality score for Public Awards 41.661 Shop AVG 1 Your Surprise 9,554 14 My Uno 9,049 2 Replace Direct 9,384 15 Sunjets 9,048 3 LEDSky 9,345 16 Newpharma 9,04 4 Lens Online 9,297 17 Standaard Boekhandel 9,01 5 Omoda Schoenen 9,284 18 Photobox 6 Yves Rocher 9,238 19 Jetairfly 7 Smartphoto 9,224 20 Ardennes-Etape 8,926 8 Exellent 9,143 21 Exellent Versluys-Loete 8,915 9 Wijnvoordeel 9,134 22 Cassis 8,823 10 Bol.com 9,099 23 Center Parcs 8,808 11 Vente-Exclusive 9,098 24 Huurwagens Mols 8,807 12 Cosmox 9,091 25 Pizza 8,799 13 Eci 9,066 26 Famousbox 8,771 *Blue webshops are the category winners. 8,988 8,98 Base quality score for Public Awards 41.661 Shop AVG 27 Paprika 8,764 39 HEMA 8,434 28 Snapstore 8,749 40 SNCB/NMBS Europe 8,382 29 Zalando 8,739 41 Delhaize Direct 8,299 30 Sunparks 8,735 42 Delhaize Wineworld 8,284 31 Bel&Bo 8,734 43 Hans Anders 8,278 32 Tele Ticket Service 8,725 44 Weekendesk 8,25 33 E-Shop Schoenen Torfs 8,695 45 3 Suisses 8,238 34 Neckermann 8,535 46 La Redoute 8,215 35 Free Record Shop 8,494 47 Carzegoo 7,489 36 Brantano 8,488 37 A.S. Adventure 8,487 38 Studio 100 webshop 8,444 *Blue webshops are the category winners. Nominees & Winners Public Award Automobile & Accessories Mols.be- Carzegoo.be Public Award Recreation & Leisure Wijnvoordeel.be- Smartphoto.be- Standaardboekhandel.be Public Award Electronics Bol.com- Replacedirect.be- Exellent.be Public Award Travel Centerparcs.be- Sunjets.be- Ardennes-Etape.be Public Award Home, Garden & Animal Ledsky.be- Hema.be- Pizza.be Public Award Health & Beauty Lensonline.be- Newpharma.be- Yves-Rocher.be Public Award Clothing & Accessories Cassis.be- Paprika-Shopping.be- Vente-Exclusive.com Public Award Tickets Jetairfly.com- SNCB-Europe.com- Teleticketservice.com Public Award Multimedia Bol.com- Cosmox.be– Eci.be *Blue webshops are the category winners. Public Prices Automobile & Accessories # Votes Base Quality Score Corrected Quality Score Carzegoo 85 7,489 7,11 Huurwagens Mols 199 8,807 9,25 Winner: Nominees: Huurwagens Mols Carzegoo – Huurwagens Mols Nominee Winner Base quality score: 7,489 Number of votes: 85 Category average Total votes 85 7,489 8,479 Carzegoo 199 Carzegoo Huurwagens Mols Average The above left chart shows the category average against the average of your average score. The right one shows your votes against your competitors. Payment Service Price Level Promotion Quality Assortment 7,6 7,492 7,369 7,508 7,415 7,516 Usability Delivery Recommendation Next Purchase AVG (base quality score) 7,578 7,323 7,446 7,489 7,641 Overall criteria scores 10 9 8 7 6 5 4 3 2 1 0 Highest score: Delivery Carzegoo Average Lowest score: Recommendation Demographic Breakdown 35,0% Female 31,7% 21,7% 18,3% 11,7% 8,3% younger than 24 68,3% Male 5,0% 24-34 years 35-44 years 45-54 years 55-64 years older than 64 0,0% 20,0% 40,0% 60,0% 80,0% 100,0% The above left chart shows votes in % of the different age categories. The right one shows the percentage of male and female voters. Base quality score: 8,807 Number of votes: 199 Category average Total votes 85 8,807 199 8,479 Huurwagens Mols Carzegoo Huurwagens Mols Average The above left chart shows the category average against the average of your average score. The right one shows your votes against your competitors. Payment Service Price Level Promotion Quality Assortment 8,824 8,833 8,687 8,59 8,756 8,838 Usability Delivery Recommendation Next Purchase AVG (base quality score) 8,944 8,85 8,852 8,807 8,901 Overall criteria scores 10 9 8 7 6 5 4 3 2 1 0 Highest score: Usability Huurwagens Mols Average Lowest score: Promotion Demographic Breakdown 25,6% 20,1% 22,0% Female 37,8% 15,2% 11,0% 6,1% younger than 24 24-34 years 35-44 years 45-54 years 55-64 years older than 64 62,2% Male 0,0% 20,0% 40,0% 60,0% 80,0% 100,0% The above left chart shows votes in % of the different age categories. The right one shows the percentage of male and female voters. Contact us Wetenschapspark 1 - Lab 1 Campuslaan 1 3590 Diepenbeek Belgium twitter.com/becommerce www.becommerce.be [email protected] BeCommerce Quality Label Reliable Online Shopping