2010-09

Transcription

2010-09

SEPTEMBER 2010 | Vol. 75
e-Softing, Leads
Luxury Software
Seoul Institute
of the Arts Aims
IT Mega Trend
and Smartphones
Jeollanamdo to Host
F1 Korean Grand Prix in October
Aero Techno Valley to be
Created in Gyeongsangbuk-do
Busan, New Mecca of
Nuclear Energy and Medical Care
Hi Seoul Festival 2010
Lee Chong-keun, President of e-softing
U.S. $10.00 / KOR.￦12,000
9
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890)
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656
ISSN 1739-2950
www.koreaittimes.com
September 2010 | Vol. 75
Publisher
Kim Tae-sub, Dr. Cho Sung-kap
Chairman | Han Kon-ju
President
Chung Youn-boo (Monica)
Lim Se-jong
Special Advisor
Dr. Shin Kook-hwan, Dr. Yang Seung-taik
Dr. Kim Hak-su,
Dr. Youn Hwa-Jin
Dr. Park Ho-gun,
Dr. Kim Wan-soon
Advisor
Cha Joo-hak, Lee Sung-man,
Lim Kyung-hee
Editor In Chief
Monica Chung
Seoul Institute
of the Arts Aims
IT Mega Trend
and Smartphones
Managing Director
Henry Chun
Bae Dal-byul
Jeollanamdo to Host
F1 Korean Grand Prix in October
Aero Techno Valley to be
Created in Gyeongsangbuk-do
Supplement Director
Kim Joo-hyung
Managing Editor
Staff Writer
Assistant Editor
Busan, New Mecca of
Nuclear Energy and Medical Care
Chun Go-eun (clair)
Lee Kyong-hwan
Nick Antolini
Lee Chong-Keun, President of e-Softing, has
been at the forefront of promoting a selfdirected learning culture and cutting back
private education costs through Hi-mentor
(an IT education consulting solution) and
the Mobile English solution.
Lee is famous for being a creative dreamer
with a unique background. He spearheaded an inter-city carpool campaign, proposed bus-only lanes and tax deductions
for those making donations to charity.
In 1985, he went on to create Korea’s first
consumer complaint center and helped to
expand Korea’s computer user base while
protecting the rights and interests of computer users when Korea’s computer environment was almost a no man’s land.
Now he is developing high value added
software to make the internet a safer place
and personal educator for children.
Hi Seoul Festival 2010
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890)
Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0671 Fax: (82-2)3459-0656
Staff Reporters
Yeon Choul-woong, Kim Yearim,
Lee Kyung-min, Daniel Ko, Song Kyu-yeol,
Lee Si-young, Yoon Yo-tam, Steve Kwak,
Kim Sun-hong, Park Se-jin, James Lee
ISSN 1739-2950
Realtime News Team
Oh Hae-young, Lee Chung-moo
Jeon Kyung-sook, Koo Won-hum, Sam Roe
Columnists
Choi Sung, Ko Ki-wan
Kim Kyung-nam, Moon Kim, Park Se-jin
Lee Edward, Lee Jun-young
Freelance Reporter
Matthew Weigand, Tim Alper
Photographer
Shin Sung-won
Marketing Manager
Kim Jae-hwan
Knowledge Information Team
Chung Young-tae, Cho Hee-sang
Business Manager
Circulation Manager
Administration Manager
Sales Manager
Publication Team Manager
Kim Chang-ho
Park Mi-jung
Kim Si-hwan
Yoon Jong-jin
Ko Yeon-sang
Financial Auditor
Financial Secretory
Choi Eun-kyung
Cho Hye-kyung
Correspondents
N.America
Illinois | Steve Kwak, Yoon Yo-tam
Boston | Kim Sun-hong
New York | Park Sejin, Kim In-sik
Wasington D.C. | Lee Jun-young, David J.Ahlgren
San Fransicso | Seth Hutchinson
Europe
Germany | Agnieszka Wykowska
France | Mario Mongilardi
United Kingdom | lgor Verner
Southeast Asia | Lee Jin-bok
Far East | Kim Moon-soo
China | Cathy Ding
Oceania | You In-kyung
SW Asia | Akram Koultakji
M.East | Chris Christodoulou
Magazine Design | Kim Seung-o
C o n t e n t s
Analysis
Event Sketch
Technology
Policy
08 IT Mega Trend and Smartphones
12 The Lab Management Era has Begun
14 Dongwoo Fine-Chem to Foster 3E
as Future Growth Engine
Art and Technology
16 Seoul Institute of the Arts
Agricultural Technology
20 Agricultural Technology with
28 Who's Who Among Smart IT?
30 Smart Work, Lifestyle Revolution
Opinion
32 Innovation of Working
Method and Smart Work
Electronics Special
34 Tracing 50 Years of Korea's
Electronics Industry Development
IT Convergence
Software
24 30 years of Software Development
makes Luxury Software.
Overseas Sales/Distribution Agents (Reference: www.koreaittimes.com) | Korea IT Times Guide. Published by Korea IT Times Tel: (82-2)3459-0664/0621/0678/0671 | Fax: (82-2)3459-0656 13th
floor, iStation Building, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-050) | http://www.koreaittimes.com | E-mail: [email protected] | Under the pertinent registration
No. RA-09536 on Oct.2, 2003 | Advertising Tel: (82-2)3459-0671 / 0678 Fax: (82-2)3459-0656 Subscription & Circulation Tel: (82-2)3459-0678/0671 | Subscription Rate by Air Mail | Newsstand
in South Korea: US$ 10.00(12,000 won)per copy | Within South Korea: US$110.00 (132,000won) per year (12 issues) | Asia: US$ 150.00 per year (12 issues) | N.America, Europe and Middle
East: US$ 200.0 per year (12 issues) | Africa, Central and South America and South Pacific: US$ 225.00 per year (12 issues)
Contents
38 Core of the 21st Century is
Creative Contents Industry
Academia
40 First Issue of ‘3D Research’ in Print
42 The Information Level of SNU,
How Far Has It Come?
Open Korea
44 Aero Techno Valley
to Be Created in Gyeongsangbuk-do
46 Jeollanamdo to Host F1 Korean
Grand Prix in October
48 Busan to Emerge as Mecca
of Nuclear Energy
and Advanced Medical Care
E-government
50 Korea is the Hub Nation
for e-Government
Culture
52 Hi Seoul Festival 2010 Unites People
Around the Globe
Event Preview
54 KES 2010 Trend Leader
56 IMID 2010 Seeking Growth of
Information Display Technologies
58 G-FAIR 2010 Provides Small
and Medium Sized Businesses
an pportunity to Display Their
Quality Products
59 Global Conference ISMAR 2010
Will be held in Seoul
Business
60 Asiana Achieves Grand Slam
at Airline Industry Awards
Country Report
62 India-Korea Advance Partnership
66 It’s Our Sporting Glory
Hot Issue
68 Choosing an Internet Browser
that is Right for You
World Class Products
70 Introducing Bellmetal Company's
Quality Nail Care Products
71 Exercise with Motus Company's
Quality Products
72 Silky Interior Designing
with Kim's Silk
73 Netpia Native Language
Internet Address
74 Previewing Paseco Company's
Quality Electronic Bidets
75 SurgeLab, Industry Power Surge
Protectors
Investment Guide 76
Column
78 National Satisfaction Hinges on IT
79 21st Century’s IT-engrafted Version
of Jesus Miraculously Feeding
5,000 People
82 Rendezvous with Samsung Galaxy S
84 Wireless Body Area Network
for Ubiquitous Health Monitoring
86 Why teenagers don’t follow
others - Twitter
News in Brief 87
3
Analysis
IT Mega Trend and Smartphones
The origin of all cutting edge technologies all begins in the
eyes—eyes set on consumer life. Eyes observe consumer socializing. They then spot consumers connecting to the Internet for web
surfing. So the messenger takes these two images to take them up
to the “higher ups”. The brain receives the information and says,
“Can’t we make them socialize in virtual space?
Play with this ‘Internet’ thing and see if it can allow users to socialize through it.” This soon bears sensational products, and the
roadmap of next few years of the market is drawn. Microsoft IT
Trend 2010 report last year predicted the demands of cloud computing, green IT, new UX technology, and socialistic applications to name only a few.
Reports of global leading companies, as expected, weren’t so
different from these conclusions.
Is Korea thinking
what the World
is thinking?
Samsung SDS last year also
selected 7 IT Mega Trends for
2010 via thorough research
and studies. Executive Vice
President of IT R&D Center,
Park Seung-an stated that the
lucky seven IT Mega Trends
are ubiquitous collaboration, mobile platform, convergence in
cloud, data privacy, and green by IT, immersive interface, and
predictable intelligence. Samsung SDS has been announcing several keywords consistently for the past six years. Those keywords
elaborated the picture of socialization of the IT world that enables
interactivity for one. Another keyword of security and risk management has constantly been raised to back up the company’s
strength. High mobility and the combination of Web 2.0 and mobile, importance of eco-friendly technologies for sustainable
growth, and cloud computing are the rest of the key factors that
revisited the annual report of Samsung SDS’ IT Mega Trends.
It is obvious that these seven seeds are already planted in IT
valley. How will they grow into magnificent trees?
8 KOREA IT TIMES | September 2010
Ubiquitous Collaboration
With the continuous development of technologies and services
that facilitate communication and strengthen relationships
among individuals, people will be able to produce creative information and perform their jobs efficiently through cooperation,
anytime, anywhere, with any portable device.
Mobile Platform
Mobile devices that have been used for communication will be
equipped with technologies including sensors, augmented reality,
and Metaverse, and develop into the “contact point of user interface.” As a result, they will
grow into platforms that enable
implementation of new mobile
applications that did not exist
in the desktop environment.
Convergence
in Cloud
With the increasing awareness of cloud computing and
the evolution of infrastructure
and development environment, the existing IT area and
traditional industries will converge based on cloud, which
will give rise to more and more
new services that can enjoy the benefits of cloud computing.
Data Privacy
The spread of high-performance mobile devices will increase
mobility of data, and the introduction of cloud computing will
transfer data into the cloud. As a result, greater importance will be
placed on storage, preservation, recovery, and ownership/access
management of data for protecting personal information and ensuring work continuity of organizations.
Green by IT
Going beyond Green IT, which is about reducing energy consumption by enhancing efficiency of IT itself, with an aim of curb-
Analysis
ing global warming and environmental
pollution, there will be new attempts to reduce greenhouse gas emissions by improving the non-IT area efficiently through IT.
As a result, a leading role of IT in addressing environmental and energy issues will
be more important.
Immersive Interface
With the growing importance of design
and usage in differentiation of products
and services, the development of virtual
environment, augmented reality, and motion recognition technology will create an
innovative user interface. The new form of
user interfaces will provide easy access to
users and will allow them to immerse
themselves in the advanced technology.
Predictable Intelligence
The business environment is getting
more unpredictable and complicated on
the global network that was created with
the development of transportation, logistics, and ICT. As a result, great importance will be placed on information processing technology that allows a proactive
response to future environment by collecting and analyzing data of the past and present and producing reliable information
for prediction.
Once these seeds grow into magnificent
trees, they will have the stronger roots by
then with new branches and fruits. “Key
content does not always change every
year, but keywords that constitute the
mega trends are developed, divided, or
connected.
The report for the outlook of 2011
mega trends is coming in a few months,”
Samsung spokesman continued, “Today,
with the rapid development of technologies and the creation of a global network,
the business environment is becoming
more unpredictable.
Under these circumstances, predicting
the future of technologies and identifying
key trends will help businesses remain
competitive and make appropriate response to changes.”
Seven Mega Trends
and Smart Phones
Smart phones enable anytime anywhere
interaction, encourage the development of
mobile platforms as well as convergence
in the cloud, and stimulate solutions of data privacy. Since smartphones function as
everything from a notebook to a personal
computer, they too promote green IT.
Immersive interfaces also have a string attached to the development of smartphones. And last of all, statistics based on
collected data, predictable intelligence is
provided through mobiles in many cases.
Therefore, smartphones fall into all seven
categories of the mega trend as well.
Who’s who among smart
phones?
They all are smart- the question is
which one suits individual’s preferences.
Korea IT Times invited three early
adopters to learn about the top five smart
phones in the global market: BlackBerry,
iPhone, Galaxy S, Desire, and Nexus
One.
Blackberry Bold 9000
Ask Reviewers
“One of the great things about Galaxy S is
the convenient file transfer from PC to a mobile
phone via USB cable,” said D.H. Kim. “So
does my BlackBerry,” said Y.H. Chang. After
witnessing nearly an hour of early adopters' dissection of smart phones, one thing is for sure:
Love is blind.
---------- editor -------
Blackberry for ubiquitous
worker
Work at work, work at home, work at
gym, work on the road- the story of a mad
man begins with Y.H. Chang (Elliott) and
his faithful partner BlackBerry. “I use
board instead of touch. I’d say the distinct
advantage of the BlackBerry is its QWERTY keyboard. The typing speed I get with
the BlackBerry is not much different from
a PC.” Elliott commutes to work from a
great distance. On each trip back and forth
to work, he stores springing up ideas into
his Blackberry. He has sent a column to a
Google Nexus One
9
Analysis
HTC Desire
newspaper company once with his BlackBerry, created hundreds
of documents that were eventually published as a book, and has
written a countless number of emails.
Taking it a step further, BlackBerry upgraded Elliott to a ubiquitous worker by global standards. “I was quite amazed to see
how I could do the same amount of work I did in Seoul on the
other side of the world. During my business trip to the States, I
used data roaming to do all business related data transfers and email writing.” Little screen, web browsing speed, and image quality should be improved, however. Lack of a conversation mobile
banking system for Korean users also has been compromisable
for Elliott because of its QWERTY keyboard and help in job efficiency.
iPhone for Men of Wonder
Everyday is a new day with new applications for iPhone users.
Users often don’t mind its inability for personal settings because
of its daily application shower. S.P. Hong said, “I myself spend a
lot of time on the road, so iPhone is really the best smartphone to
have. Sensational games, learning aids, and fitness training advisors are all downloadable within a few minute of the initial desire
for them.” iPhone’s sleek and thin design is also a good merit.
Some positive reviews noted its glass not being easily scratched.
Fast, menu-free, and dead simple operation are other strengths.
For men of wonder who love trying new things, the iPhone is appealing. One million iPhone users, however, are expecting
iPhone to loosen up some serious limitations. S.P. Hong added,
Garaxy S
iPhone 4
“It would be great if we could personalize the phone settings to
our own taste. For Koreans, Korean keyboard input, like cheonjiin is preferred.”
Android Phones for Freemen
with a divine style
D.H. Kim has three phones: HTC Desire, Galaxy S, and
Google Nexus One. “I like the idea of designing my phone to my
personal taste. But such freedom equals responsibility as well.
Constant upgrades for one and personalizing phone settings with
the newest font style and background picture are the others. But I
am not bothered by these responsibilities, because it’s my phone,
my masterpiece.”
An android phone like Galaxy S in particular, doesn’t require
hacking to change UI since it can simply download the application. Galaxy S also has widget function that adds convenience to
the users. “I am a sports lover, so DMB function of Galaxy S is
one thing that I’ve really been waiting for in new smart phones.
The screen is wide, which helps me to maximize the pleasure of
watching flesh contents as well as live television programs,” D.H.
Kim continued, “Easy transaction of video files and multiple
video file format are the other positives about Galaxy S.”
All three Android phones provide fast Internet speed and access to a lot of content. HTC Desire and Google Nexus One
have also been gradually increasing their sales record for those
who prefer to be one of a kind.
Chun Go-eun / [email protected]
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Good People to Grow With
Technology
The Lab Management Era has Begun
Keep Your Precious Data under Lock and Key
Kim Jeong-kwan, head of an energy resources department in
the Ministry of Knowledge Economy (MKE) said, "Government
funds have been earmarked mostly for the R&D sector, and we
are planning on increasing the budget.
Half of the budget in the new & renewable energy field has
been used for research and development.
According to the MKE, the budget in the R&D sector of new
& renewable energy itself was 1.326 billion won in 2007. This
record has nearly doubled this year to 2.527 billion won. This signifies that government funds for supply chains due to Feed-InTariffs are now shifting more to back up research and development projects.
Kim continued, "It is no doubt that the government's investment in R&D projects plays a vital role in developing core technology, however, every investment must be made sure to give us
the best outcome in return."
Triggered Lab Management Era
with Backup Lock System
The government's investment plan, thus, is creating another
Blue Ocean: a market that is forming based on the needs of a sophisticated backup system. Seoulin Bioscience Co. Ltd. Seoulin,
the first bio-related enterprise to be listed in KOSDAQ, has recently created an IT department within the company and
launched its Backup Lock system.
This is significant to the lab management movement because
the IT department of this Bioscience company allowed Seoulin to
pilot the Backup Lock system within the company before it
launched the product this year. Seoulin introduced the Backup
Lock system this month for the first time in Korean history-a software that encourages workers to share ideas safely, backup system history records that can also be used to show real time
progress report, and allows for efficient and safe sharing of lab reports amongst researchers. "We are now in an era where we manage our laboratories." CEO Hwang of Seoulin Bioscience continued, "And that comes first from protecting the history of working
progress. Backup Lock system is also ideal for enterprises and
government buildings. For my own company, Backup Lock system has helped our clients to understand us better. Backup Lock
system can function as a starting line to build relationship where
both parties are winners."
CEO Hwang-Eul-moon of Seoulin Bioscience
Forming Lab Management Boosters
Brand new products relating to the fields of data storage and
backup systems have showering the market this month.
On August 18, Quantum Korea presented two new tape library
products with 60 percent extra memory and storage capacities.
On the same day, Hansung SMB announced a network storage
solution, VioSto, targeting the video surveillance equipment market.
On the next day, HP Korea announced an extended version of
Technology
network storage (NAS) Solution, X9000. HP merged with IBRIX, the software company, in July to prepare for this movement. Since this new product is compatible with cloud computing, the Vice President of the Asia-Pacific Storage Business
Department stressed its future strategy and vision.
"The efficient management of research databases in laboratories and research institutes can help them to be highly competitive," said CEO Hwang.
Backup Lock
Seoulin Bioscience has just attained an exclusive right to offer a
real-time backup system for research data, "Backup Lock".
Seoulin Bioscience has been able to solely distribute all domestic labs and research institutes the reasonably priced backup solution for the security of research data. The backup system market
suggests astronomical profits. There are more than 100,000 labs
and nearly 20,000 research institutes in Korea. Then there are
government buildings and corporations who are in great need of a
backup system.
Backup Lock was developed by GeneIn Corp., a professional
security solution company with Dr. Kim Cheol-min as CEO,
who is also a professor and director of Supercomputing Center at
Pusan National University. Seoulin has been authorized to represent this system exclusively.
"Backup Lock is a system where you can back up and manage
all your research data in real time, which enables your research
data to be saved via network at the same moment of your record,
and manages history of the data without having any management
personnel to easily backup and restore the research data," Seoulin
spokesman said.
The idea is simple: with a price of three computers, 10 computers can be connected to the main server and set to share a specific
folder. If any data is added to that folder as a file, backup records
are automatically kept in the main server. Securing the history of
the research process is crucial in a research environment.
Another strength is that all of the experiment process and outcomes of the research can be easily shared with all participants
from a laboratory to the research director's desk.
Since "National R&D project management regulation" has
been amended and brought into operation as of August 5, the
Backup Lock system is projected to be widely used to manage all
government supported R&D researches with high efficiency.
CEO Hwang Eul-moon of Seoulin Bioscience said, "our company has been offering total solutions for all domestic laboratories
and research institutes for 26 years. Keeping the accumulated
claims from clients in mind, we are thrilled to finally offer the
right solution at a reasonable price". He also added, "Our company is having a Renaissance period as a 'BIT' company, converging
BT and IT. We intend to become a true pioneer as the total solution for the bio research field via launching of the 'Backup Lock'
system."
There are approximately 100,000 laboratories and 20,000 research centers in Korea, and the efficient management of research
data will be the key to their success. Seoulin's distribution of the
Backup Lock system will bring about competitiveness in lab management and research facilities, ultimately maximizing competitiveness in the whole R&D sector.
Chun Go-eun / [email protected]
Backup Lock by Seoulin Bioscience Co. Ltd.
13
Technology
Dongwoo Fine-Chem to Foster 3E
as Future Growth Engine
"First of all, we are trying to expand
Dongwoo Fine-Chem will actively
our market share through the developfoster 3E (Electronics, Energy, Enviment of competitive and environmentronment) based on information and
friendly goods and technology differelectronics material business as its fuentiation this year," said the vice chairture growth engine, a top manager of
man.
the company said. Noting that compa"Secondly, we are going all-out to innies need to diversify their business
crease production of large sapphire
arena at a time when the technology
wafers through facility investment and
and market situation is changing dratechnology development. Thirdly, we
matically, Moon Hee-chul, vice chairare investing in construction of netman of Dongwoo Fine-Chem said,
works to advance into overseas mar"Our company will focus on business
kets, including China and Europe, in
diversification this year.
keeping with the globally stretching
"In the energy sector, Dongwoo
LCD industry, while exerting our best
Fine-Chem will make a strong push for
efforts to foster global talents," he said.
solar energy, LED and secondary battery related businesses. We have already launched commercialization
Mid- and long-term manprojects in some material fields," said
agerial plans
the vice chairman. "In the environVice Chairman Moon said that the
mental sector, meanwhile, we are provision of Dongwoo Fine-Chem is to
pelling research and development probecome a top partner of customers in
Moon Hee-chul, vice chairman
jects on environment-friendly materials
the electronics, energy and environof Dongwoo Fine-Chem
and chemical recycling. Under the
mental sectors through technology, orrecognition that energy and environment will be a topic of con- ganization and innovation of profits.
versation in the future, we will actively push ahead with R&D
He also said that the company has secured various origin techprojects in the two future-oriented sectors," he said
nologies of the world's top maker, Sumitomo Chemical of Japan,
and has the ability to develop technology of core materials.
"By making the best use of our accumulated R&D ability, tech2010 key projects
At present, about 2,200 employees are working at company of- nology service for customers, and business experiences, including
fices and factories in Seoul, Iksan and Pyeongtaek.
joint development, Dongwoo Fine-Chem will become a top maDongwoo Fine-Chem, the sole total solution provider in the terial-specialized company, which offers new value to customers,
LCD field in Korea, with an annual turnover of some 2.0 trillion provides a happy workplace to employees, and provides sharewon, is emerging as the core of global network of Sumitomo holders with handsome profits," he said.
Chemical, its shareholder.
"To become a top partner of customers not only in the semiUnder the situation when movements of the exchange rate and conductor materials and TFT-LCD material fields but also in enthe demand and supply are changing dramatically, our company vironment and energy material fields, we are now pushing ahead
has been achieving its managerial target on a step-by-step basis with market expansion, fostering new businesses and globalizathrough differentiated technology and the fostering of new tion," said Moon.
growth engines and globalization," said Moon.
Technology
Ways to foster next-generation growth engine businesses
Commenting that the digital industry representing semiconductors and display is leading the 21st century, the vice chairman
said, "Companies that can develop state-of-the-art materials with
their own technology will become true winners in the future. In
line with this, Dongwoo Fine-Chem will continuously make active investments with expenses equivalent to 5% of sales and 250
skilled workers.
"Along with this, we will make a strong push for technology
development of light emitting devices & materials and display
materials, including OLED and white LED, which are expected
to lead the future display industry following PDP and TFT-LCD"
he said. "At the same time, we will make active investment in energy-related functional materials, including solar power generation materials, nano materials, lighting and LED and secondary
battery, while fostering them as next-generation growth engines,"
said the vice chairman.
Contribution to rapid growth of Korea's semiconductor industry
Moon said, "In case of manufacturing semiconductors and
TFT-LCD, it is very important to control chemical manufacturing and quality thoroughly in order to develop materials for micro
fabrication and minimize harmful metallic elements and contaminated materials.
"Related to this, Dongwoo Fine-Chem has pushed for self development of high-purity process chemicals, etchant, color resist
and photo resist, and finally succeeded in localization of these
products for the first time in the country," he said.
Noting that Dongwoo Fine-Chem is continuously contributing
to the rapid growth of the nation's semiconductor industry by supplying necessary products at a proper time and satisfying cus-
tomers' needs, he said, "The company will continue to develop
differentiated technology through effective business dealings and
speed management." Since its establishment in 1991, Dongwoo
Fine-Chem has played an important role in Korea's transition into one of the world's leading semiconductor powers through development of unique technology, including etchant, color photo
resist and localization of photo resist technology.
Based on this success, Dongwoo Fine-Chem entered the information and electronic materials industry in 2002, a new growth
engine for Korea, and began to manufacture color filters and polarizing film.
"Dongwoo Fine-Chem keeps tabs on the present management
environment and looks for ways to maximize our core competencies. The company will build a more mature strategic partnership
with customers, ensuring accident-free safe workplaces, and observing both local and foreign laws reflecting ethical management
to set the foundation for sustainable growth and to become a respected company in the community," he added.
Lee Kyung-min / [email protected]
15
Art and Technology
Seoul Institute of the Arts
Korea’s top art school aims to be world-class academy in next half century
Yoo Duk-hyung, president of Seoul Institute of the Arts
Shin Kyung-sook, the nation’s best-selling novelist. Jeon Do-yeon, best actress at
the Cannes International Film Festival.
Yu Jae-seok, Korea’s most sought after
TV celebrity.
What do these famous cultural figures
have in common? They studied at the
same school -- Seoul Institute of the Arts -although their spheres of activities vary
widely. And that comes as small surprise
for people who know the past and present
of the nation’s top art college.
Founded by the late playwright and director Yoo Chi-jin at the foot of Namsan,
Seoul, in 1962, this institute has grown to
be the nation’s top art academy, and has
turned out numerous stars in drama,
movie industry, literature, design and music. So much so that graduates of Seoul
Institute of the Arts have formed a school
of their own, not just in entertainment but
in various sectors of culture and arts.
“On the basis of Korean people’s artistic
spirit and their traditional arts, we are
seeking both national identity and global
universality to create and promote worldclass culture and arts,” said Yoo Dukhyung, president of Seoul Institute of the
Arts (SeoulArts), summing up the school’s
educational ideals.
To realize these ideals, Yoo said in an
interview with The Korea IT Times, his
institute seeks four major principles as its
future vision :
• Creation of world-class environment for
education and creation
• Education based on connection, circulation and integration
• Cooperation between arts and industry
• Grafting of arts and technology.
'Global Hub' project
Nothing illustrates the institute’s globalizing ambition better than its “Global
Hub” project.
“This project calls for setting up and operating of 'SeoulArts Global Hubs' in major strongholds of culture and arts all over
the world, through which we exchange the
contents and techniques of Korea’s unique
culture and arts with those of the world,”
Yoo said. “Through this process, we can
develop creative themes and subjects and
cultivate human resources to globalize our
institute and strengthen its educational
competitiveness.”
The most active example is “Global
Hub New York,” which is situated in the
world’s culture capital. Last year, the institute set up its cultural base camp at La
Mama Experimental Theater, one of the
most avant-garde arts groups in America.
Almost all high-tech teaching is possible
there, including video lecturing and conferencing as well as tele-workshop, teleperformance and tele-presentation.
As seen above, playing the biggest role
in accelerating the Global Hub project is
the “tele-presence” system. For this, the
institute has built long-distance virtual studios at Great Jones Studio at La Mama
and a high-tech studio at its Art &
Technology Center (ATEC) in the Ansan
Art and Technology
Campus, Gyeonggi Province. “We then
linked them together by using the telepresence technology, enhancing the audiovisual sense of presence transcending the
long distance and opening wider the door
to international cooperation for state-ofthe-art education and creation in various
areas, including lecturing, performance,
media arts and design,” the 72-year-old
artist-cum-educator said.
Never to be omitted in talking about the
institute’s international exchange programs is the “SeoulArts-Chapman University Joint Filmmaking Project.” Under
the motive of “Film is an international language,” this project calls for selecting students from the two institutions and letting
them visit each other to make films in a
foreign land and under a different culture
from theirs. There were previews of two
films made by this formula – “Forbidden
Play” (by SeoulArts students) and
“Ordinary Strangers” (by Chapman students) – last year. This year, students of
the two schools are jointly making a film
titled “Amerea” (America + Korea).
Go West
Now, the Global Hub project is going
beyond the U.S. East to reach the West
coast, spearheaded by the successful
launch of “Global Hub LA.”
The institute has already signed an
MOU with tvK, a Korean broadcasting
station in Los Angeles, and Brooks
College, and is conducting brisk discussion with the California Institute of the
Arts (CalArts) and California State
University (CSUN), Northridge. “We are
seeking ways of jointly introducing
CalArts’ famous lectures, such as
‘Percussion' (Prof. Dave Johnson) and
'Rules and Space' (Prof. Sarah Roberts),”
Yoo said. “CSUN has also proposed a
joint work in the product/packaging design project using tele-presence equipment
through the educational corporation of
Viscom under the initiative of Prof. Dave
Moon.”
Certainly, the institute’s network of educational cooperation abroad is not limited
(Up) 2009 Tele-presence Performance / (Down) Students play artistic performances
to earlier-mentioned American schools.
Among its closest foreign partners are
Pratt Institute, Long Island University, Art
Center College of Design, Buena Vista
University (U.S.); Ravensbourne College
of Design and Communication (U.K.);
Victorian College of the Arts, Sydney
College of the Arts, UNSW, Royal
Melbourne Institute of Tech, School of
Audio and Engineering (Australia);
Musashino Art University, Kyoto
University of Art and Design, Tohoku
University of Art and Design (Japan);
NYU Shanghai, the National Academy of
Chinese Theater Arts (China); and
Lasalle-Sia College (Singapore).
Such a vast global network of partnerships would lose its luster without the corresponding ability and efforts to produce
top-quality contents, a job currently led by
the institute’s Art & Creation Center
(ACC).
17
Art and Technology
Entrance ceremony
“In a nutshell, the ACC is our institute’s
heart of creative activities, or a conductor,
which orchestrates all of its creative works
and activities through coordinating cooperation among its various departments engaged in drama, music, dance and media
arts as well as connecting the school to theaters and the rest of society,” the
SeoulArts head said.
High on ACC’s work schedule for 2010
are the “Young Production” project,
which selects two student performance
teams a year and provides financial and
other supports; “After the day” project, a
culture-sharing performance tour; and
support project for “The Han River
Flows,” ACC’s most ambitious production this year to be staged in cooperation
with Dongnang Arts Company, an art
troupe affiliated with the institute.
Future blueprint
Since its foundation 48 years ago, Seoul
Institute of the Arts has served as the birthplace of Korea’s young artists, providing
Tele-presence Education
them with skills and creativity to compete
on global stages.
For nearly half a century, the institute
has strived to become the nation’s top art
school. One of the most noticeable accomplishments of the incumbent president of
the institute is the dual campus system, in
which its Namsan headquarters serves as
the hub for presentation and performance
while its Ansan Campus provides the students with space for academic learning
and experimentation of up-to-the-second
artistic trends by making the most of top-
level facilities and environment. “It’s like
most prestigious medical schools also run
large university hospitals,” Yoo said.
In 2008, it also introduced the four-year
bachelor degree program for students
wanting to intensify their major, a move
aimed at another take-off by lifting its academic reputation, he said.
The institute will meet its 50th founding
anniversary in two years, an occasion for
the restoration of intense artistic spirits and
better communication with society
through education and creation.
Art and Technology
Jung Sung-Jo and Seoul Arts Big Band
To this end, President Yoo said, the institute will continue to produce worldclass contents through linking, circulating
and integrating the relationship between
ACC and ATEC like that of medical
schools and university hospitals.
“We will also accelerate the grafting of
arts to high technology, at times by converging them and having them collide
with each other to seek new methodology
and find innovative paradigms,” Yoo said.
Instead of remaining within the ivory
tower, the institute will actively cooperate
with both foreign counterparts and the domestic industries to give the hard-won
artistic creativity back to society through
educational collaboration.
“All this will eventually lead to the realization of public good through the means
of culture and arts, because the goal of cre-
ation is to upgrade the quality of life by enriching the increasingly dreary society and
providing emotional satisfaction to the
public,” Yoo said.
Given what the institute has achieved
over the past half century, Koreans can be
assured that it will emerge as a worldrenowned art academy in the next 50
years.
Monica Chung / [email protected]
19
with IT Convergence
There is no resemblance between Korea's agriculture of today
and the traditional agriculture we have known. Based on state-ofthe-art technology, Korea's current agriculture is playing a leading
role in Korea's efforts for green growth. In an interview with
Korea IT Times, Dr. Kim Jae-soo, Vice Minister of Ministry for
Food, Agriculture, Forestry and Fisheries, and Former
Administrator of the Rural Development Administration of
Korea said, "Korea's upgraded farming technology is one of the
main props of the national agenda of 'low-carbon, green growth.'
In other words, our agriculture has been emerging as a new
growth industry that takes on climate change in a preemptive
manner and takes advantage of the convergence of water resources and technology. In addition, in terms of energy conservation and alternative energy production, renewable energies like
LED lights and geothermal energy are utilized to relieve farmers
from the burden of heavy farm management costs. What's more,
agricultural byproducts such as livestock manure are turned into
resources that are used as alternative energy sources."
As Dr. Kim explained, Korea's agricultural technology has indeed made a quantum leap: LED lights are used as alternative energy to slash heating costs, and livestock waste is turned into compost and electricity. Thanks to these technological advances,
Korea's agricultural production grew a remarkable 1.2-fold last
year despite a more than 15,000-hectare loss of total farmland.
What's more, Korea's agriculture is also setting its eyes on the
devolvement of convergence technologies that capitalize on biological resources. The Rural Development Administration of
Korea plans to develop functional materials by utilizing biological
resources such as insects and plants. Then, the developed functional materials will be taken to new heights with the help of convergence technologies to nurture future growth industries like biological drugs, organ development and plant factories.
The Rural Development Administration has already developed artificial eardrums from cocoons (the first in the world), and
is planning to conduct clinical demonstrations with the goal of
commercializing artificial eardrums within five years and knocking on the doors of the global market (worth KRW 250 billion) at
the same time. Added to that, the Administration has teamed up
with Hallym University (a private university located in
Chuncheon, Korea) to develop artificial bones, while the global
market for this is estimated at KRW five trillion. Furthermore,
Dr. Kim Jae-soo, Vice Minister of Ministry for Food, Agriculture, Forestry and
Fisheries, and Former Administrator of the Rural Development Administration
of Korea
studies on milk quality analyzers, raising miniature pigs geared
towards organ donations and mixing the roots of plants for better
plant breeding are under way in earnest.
The world's first plant factory
and adoption of IT convergence technology
Dr. Kim mentioned, "Have you ever heard about plant factories? In January of this year, the Rural Development Administration set up the world's first plant factory, shaped like a container,
in King Sejong Station, located on Antarctica's King George
Island. Thus, Sejong Station researchers are now raising vegetables by themselves at -40°C. This plant factory is easily movable,
so it enables vegetable cultivation anywhere, anytime - for instance, the Polar Regions and the middle of desserts and oceans.
He continued, "As I said before, plant factories have received a lot
of attention in that they make horticulture possible regardless of
location and weather conditions (climate change) and help us
fundamentally tackle food shortages brought on by global warming, population growth and decreasing farmlands while enabling
Raising miniature pigs (Ginno) geared towards organ donations
Plant factory
farming under any circumstances. In particular, plant factories
can serve their purposes in the Middle East like oil-rich Dubai,
dessert areas, the Polar Regions, deep-sea fishing vessels and
deep-sea oil rigs, so exports of plant factories and entry into oversea markets are the expected outcome of this plant factory project." The Rural Development Administration has developed an
IT convergence system called QR (Quick Response) that transmits information --such as the names and characteristics of plants,
watering cycles and air purification-- via smartphones. As a matter of fact, formal botanical names for plants are not translated into Korean, so even plant experts find it hard to have a good grip
on all the names and species. By simply connecting OR to smartphones, farmers can obtain all the information on plants they
need. Agricultural products, grown under automated systems like
the above-mentioned eco-friendly plant management information
system, are selling on the market at the moment.
The seed industry's endeavor for developing new seeds is worth
attention, too. As of now, the Korean seed market is worth
US$580 million or 1.6% of the global seeds market. Korea's seed
market is led by both the public and private sectors: the Korean
government develops and distributes food crops, while the private
sector takes responsibility for developing and distributing commercial crops like vegetables, fruits and grass. Korea's agricultural
export portfolios mainly consist of vegetables and flowers including radishes, cabbages, red peppers and chrysanthemums, rather
than rice and barley that have to compete against their counterparts produced by agricultural powerhouses like the United
States. Their major export destinations are China, Japan and the
Netherlands. New export items such as watermelons, oriental
melons and tomatoes are being exported to Russia and European
nations. Although Korea's agricultural exports are small in volume as of right now, the country aims to inflate its export volume
and expedite exports of plants (plant factories).
0.75 degrees, while Korea has seen a bump in the form of a 1.5degree increase in average temperature. According to experts, a
one degree rise in temperature results in the agro-climatic northern limit lines for safe cultivation to move up by 81 km and the altitude to rise by 154 km. Likewise, global warming has also been
responsible for Korea's farmland moving north: Hanlabong
(Korean Orange)and kiwis, which used to be raised on Jeju
Island (Korea's southern-most island), are now being cultivated in
Geoje, Gyeongsangnam-do (a province in the southeast of
Korea); green tea is now raised in Goseong (a county in
Gangwon Province), but was previously raised in Boseong
County (a county in South Jeolla Province); and apples and
peaches are now in Yeongwol County (a county in Gangwon
Province) which were previously raised in Daegu.
The Rural Development Administration is also conducting
various studies to minimize the damage from climate change.
Studies are underway to assess the climate damage vulnerability
of 21 farming belts on the Korean peninsula, and to explore ways
to defend these vulnerable farming belts against climate disasters.
In addition, the Administration takes part in APEC international
workshops on international cooperation for the prevention of
blight and insect outbreaks.
"Have you ever heard about rice stripe disease? Rice stripe disease is caused by small brown plant hoppers carrying the rice
stripe virus (RSV), a plant pathogenic virus. Plants infected with
rice stripe virus (RSV) dry up until death. Once plants are infected
by the disease, pest control is of no use. To tackle this issue, we
have studied the travel routes of rice stripe virus (RSV) from
China and South East Asian nations to Korea, and undertaken a
project called "Development of Technology aimed at Preventing
and Monitoring Rice Stripe Disease Outbreaks". Through the
project, we aim to constantly monitor and make predictions on
possible outbreaks of rice stripe disease, and to nip them in the
bud. Furthermore, studies on harmful insects and viruses including ussur brown katydids, bacterial leaf blight (BLB) of rice and
lycorma delicatula are being conducted in an active manner,"
said Dr. Kim.
Studies to minimize
the damage from climate change
For the past century, the average global temperature has risen
21
The Rural Development Administration has developed QR
that transmits information via smartphones
KAFACI was launched on July 6th, 2010
Globalization of
advanced agricultural technologies
Dr. Kim said, "The Rural Development Administration of
Korea set up the Asian Food and Agriculture Cooperation
Initiative (AFACI) last year to introduce Korea's customized agricultural technology to develop nations in Asia such as Vietnam,
Myanmar and Cambodia. Moreover, on July 6th , we launched
KAFACI (Korea-Africa Food and Agriculture Cooperation
Initiative) to teach African nations Korea' advanced farming technologies. Through KAFACI , nearly 3,200 Korean technicians
will be dispatched to 16 African nations including Nigeria,
Angola, Cameron and Congo in order to hand down our advanced farming technologies. The importance of delivering customized agricultural technologies to developing nations is to
teach local people how to grow agricultural products on their
own soil, not to simply distribute food to the poor. In other
words, we teach them how to catch fish rather than giving fish.
The Rural Development Administration set up KOPIA (Korea
Project on International Agriculture) centers in countries including Vietnam, Kenya, Brazil, Uzbekistan and Myanmar to spread
Korea's customized agricultural technology. Also, the
Administration invited 3,464 foreigners from 116 nations and
trained 499 trainees in seven nations.
Dr. Kim added, "A young Korean farmer who was dispatched
to Africa has drawn a lot of attention from local people in Kenya
for transforming a bicycle into a thrashing machine. This year
alone, 120 young leaders are scheduled to go to KOPIA centers
in Kenya. Therefore, I expect they will get the same favorable reception from local people for making such breakthroughs.
KOPIA centers in Kenya have built and are operating vinyl
greenhouses, poultry farms and distributed agricultural machines
such as bicycle-turned thrashers and rice planting machines in order to help the region's farming stand on its own. The Rural
Development Administration's contributions to the international
community -- namely playing a leading role in lifting Africa and
many other developing nations out of poverty and facilitating
economic development- seem to translate into an improvement in
Korea's national brand image.
Still, when it comes to Korea's agriculture, most of the Koreans
conjure up images of the traditional agriculture of 50 to 60 years
ago. In the past, we used to use the word "Gui-nong (returning to
the soil)". It is now inappropriate to use the word in that sense.
Right now, 10 percent of cutting-edge technologies cultivate 90
percent of the agricultural products in Korea, and there is hope
that Korea's advanced agricultural technology contributes to taking the global farming industry to a new level.
Yeon Choul-woong / [email protected]
Korea IT Times (Korea Intelligent Technology Times)
is the only IT business journal in Korea. We report
comprehensive and intelligent technology news to
keep you up-to-date on all of the happenings in the IT
and science industries. We provide real-time news
online at www.koreaittimes.com and distribute a
monthly magazine internationally. All articles are indexed through Google News along with 251 other
search engines.
Software
Lee Chong-Keun, President of e-Softing
entry-level course, FOTRAN Course,
COBOL Course and OJT Course.
And then he was hired by Yungjin
Pharm Ind. Co. to create a data processing room where he developed
computer programs geared towards
personnel management, financial accounting management, inventory and
asset management, production management and sale management.
Through such computer programs, he
greatly contributed to cost reductions
in the pharmaceutical company.
In the 1980's, he worked for SAMWHAN Corporation and
was dispatched to the Kingdom of Saudi Arabia where he
worked for a decade. In the Kingdom of Saudi Arabia, he developed computer programs for processing control, heavy equipment management, taxation management, financial accounting
management, personnel management and earned value management. In 1990, he returned to Korea and developed an e-transaction system for construction companies, which transformed office
work and maximized work efficiency and labor-saving effects.
Based on many years of ample experience, he set up E-softing
Co., LTD. in February 2000 and has been developing software
ever since.
30 years of
Software Development
makes Luxury Software.
Lee Chong-Keun, President of e-Softing, has been at the forefront of promoting a self-directed learning culture and cutting
back private education costs through Hi-mentor (an IT education
consulting solution) and the Mobile English solution.
In 1973, President Lee started to work at the Data Processing
Development Office of KIST (Korea Institute of Science and
Technology), where he developed a computer program for making public detailed financial information on the companies listed
on the Korea Exchange (KRX).
In 1975, he was dispatched to the port city of Busan to set up
KIST's Busan branch office, where he took charge of computer
education, running computer program courses such as computer
Software
In addition, since he returned from Saudi Arabia in 1990, he
spearheaded a carpool campaign from Bundang (the southernmost district of Seongnam, Gyeonggi-do) to Anguk-dong (neighborhood of Jongno-gu in Seoul). For the first three years after the
launch of the carpool campaign, he reported the difficulties he
had faced running the campaign to relevant government entities:
he proposed bus-only lanes, express buses running directly from
Bundang to the Seoul KTX Station, planting carpool signposts,
sharing cars on national holidays (e.g. New Year's day and
Korea's Thanksgiving Day) and tax deductions for those making
donations to charity. These proposals were adopted and have
been implemented. With such a unique background, he is famous
for being a creative dreamer.
In 1985, when he created a nationwide gathering of Korea's data processing chiefs, the Computer User Association, and assumed the chairmanship of the Association, Korea's computer
environment was almost a no man's land. There was no understanding regarding the rights and interests of computer users. At
that time, Korea's first consumer complaint center, which
President Lee created, was also taking care of consumer complaints related to computers. The Korea Chamber of Commerce
and Industry's e-transaction meeting that first took place in 1990
also significantly contributed to expanding Korea's computer user
base and protecting the rights and interests of computer users.
In 2000, with a mere 15 employees, he established e-Softing in
Dogok-dong , a ward of Gangnam-gu in Seoul, so as to jump into
software development. In the beginning, pushing for projects to
develop groupware development and management, building portal sits, disaster recovery solutions and personal information security solutions, he experienced many ups and downs. e-Softing has
always been abreast with the latest trends to develop relevant software that satisfies customer needs: it has developed anti-porn solutions, firewall solutions foiling illegal hacking attempts, computer programs that can prevent game addiction and control the
hours users spend gaming. e-Softing has continuously released
software that effectively meets customer needs, securing its place
as a hero in Korea's software history.
Development of www.isafer.co.kr,
a solution that blocks or filters adult-only
Internet contents
By unveiling www.isafer.co.kr in 2003, a parental control solution, e-Softing smoothly entered the student education and consulting solution business. It made numerous contributions in this
field, evidenced by the following accolades: Prime Minister's
Prize, the Korea Software Award's Information and Communications Minister Award and Bronze Tower Order of Industrial
Service Merit. President Lee said, "isafer is a one-stop solution
that protects children from explicit adult material. Once a child
accesses pornographic content, his parents will receive email reports containing a record of the sites the child visited. In addition,
iSAFER, a solution that blocks or filters adult-only internet contents
through isafer, parents can set PC time limits for their children. In
other words, this solution plays the role of a nanny."
The major functions of isafer include prevention of game or
Internet addiction, protection of children from harmful contents
such as pornography, violence, suicide sites, blocking pornographic images and obscene words, not to mention removing malicious codes such as spyware and adware.
He went on to say, "I believe that in a nation where there is a
relatively low public awareness of software copyrights, support
from the government is badly needed. For example,
"www.greeninet.or.kr", a program blocking harmful contents developed under the auspices of the Korea Communications
Standards Commission (Kocsc), has been gratuitously distributed
to elementary, middle and high schools around the nation."
Recently, e-Softing started running www.himentor.co.kr, an
online education consulting service, which offers consulting services and study tips to students from preschool kids to high school
seniors. This year, e-Softing is working on "Mobile English",
which will enable English education on any platform, including
mobile phones and smartphones. What's more, e-Softing created
Debate Association Corp. to hold debates in English, through
which individuals' English skills are evaluated based on their debating performance. This can work as an alternative to TOEIC
and TOEFL tests.
25
Software
Development of high value-added software
President Lee said, "The value of software is determined by its
users. In any field, software that is sought after by users is highly
valued. For instance, ultrasonic software convergence solutions,
used in hospitals, are extremely expensive, but there is always demand for them. In addition, the price of database solutions like
Oracle has risen on an annual basis, but the number of users is also increasing accordingly. As a result, once some piece of software that fully satisfies users' needs is developed, users will spread
the word about the value of the software.
He continued, "In the future, e-Softing wants to develop high
value-added solutions.
The most important thing in modern life is health. Future-oriented solutions -- such as medical convergence solutions that connect remote patients to doctors and human body engineering solutions that help in treatment and surgery-- will shape Korea into
a software powerhouse." "Another high value-added solution is
water management. In particular, in China and India, squat toilets still account for 15% of the total toilets. Once these old-fash-
ioned toilets are upgraded into modern ones, water shortages are
inevitable. Korea is no exception to this. Bearing in mind the importance of water management, the Korean government is pushing ahead with the Four Rivers Project, which is a desirable policy in terms of water management. Turning sea water into drinkable water costs a lot of money, so we need to embark on developing water management convergence solutions that take care of
all kinds of water including rainwater and streams", explained
President Lee.
In the early 2000's when the dot come boom took place, many
people expected Korea to emerge as a global software powerhouse. However, when the bubbles collapsed, a legion of companies went out of business, emptying the Korean software industry. Against this backdrop, high hopes are pinned on e-Softing,
which strives to resurrect the ailing Korean software industry by
developing high value-added software just like highly-coveted designer goods.
i-Station, only 3D counts
i-Station held a 'strategic products conference 2011' at
Chosun Hotel on August 31.
As they unveiled three species of tablets, they officially announced, "We will not produce anything except 3D products."
One of the products they introduced is the world's first 3D
tablet, Z3D. Since it is mounted with core 3D technology, it
will be the flagship model of i-Station.
It is aimed at the world market due to the tablet market's
rapid expansion and the recent 3D craze. Kim Tae-sub,
Chairman of KDC Group (the parent company of i-Station)
explained that the company's firm belief is "Do not listen or
World's fisrt 3D Tablet, Z3D
even speak unless it is about 3D". All products willadopt open
OS for a variety of information and be faithful to PMP features. With 3D technology, all products will be even greater." He continued, "We have been preparing for 3D handsets since before the movie 'Avatar' came out, which was the first major 3D movie in history. The recent explosive expansion of the 3D market leads to a shared growth of 3D contents.
Finally, we have stepped into the turning point of the industry as demand and supply are balanced." In fact, various 3D contents
have been produced all over the world. Especially, about 50 3D movies are on the waiting list for release by March 2011. Last year,
there were only 10 movies in 3D.
The most encouraging thing is that the era of creating infinite 3D content is upon us because 3D cameras, digital cameras and
camcorders enable the creation of 3D contents. KDC first entered the 3D business in 2004. After 3 years, sales growth jumped more
than 200 times. And this year, they expect more than KRW 100 billion in revenue via 3D sales.
Event Sketch
Who's Who Among Smart IT?
Oh Hae-seok, Special Advisor to President on IT
When cicadas' endless singing starts
functioning as an alarm clock in the morning, cosmopolitans start packing their suitcases and wonder, 'Would my phone be
smart enough to work overseas? What
about the chargers?' Smart world is questioning whether information technology
started as a global "product".
In the process of shifting islands of intelligent technology to the world of intelligent technology, one inevitable step is to
meet a global standard.
On August 5, 2010, Korean Agency for
Technology and Standards (KATS) hosted International Seminar on Smart IT and
Global Standardization at the Millennium
Seoul Hilton Hotel. About 300 attendees
from home and abroad participated in this
seminar with the best interest in global
standardization of smart IT. Huh Kyung,
Administer of Korean Agency for
Technology and Standards welcomed the
guests and said, "The purpose of our gathering is to promote smarter life on a green
planet. Our seminar today will heavily discuss everything from green ICT activities
to cloud computing to IT security techniques. All of these areas are in high demand of standardization. I would like to
encourage all our guests to take full advantage of this seminar and share ideas to promote global products that meets global
standardization."
Oh Hae-seok, special advisor to
President on IT added, "This seminar is
very significant to us since the Lee Myungbak administration is heavily focused on
green growth. Now that Smart Era has begun, we hope that international seminars
like this will help us to establish strong
policies that allow Korea to be the test-bed
of smart IT."
Foreign guests asserted that system integration is crucial. Chairman Karen Higginbottom of ISO/IEC JTC 1 said, "ISO
and IEC already had work areas initiated
to promote international interoperability
and connectivity. The mission of JTC 1 is
to develop, maintain, promote, and facilitate IT standards required by global markets meeting business and user requirements."
Standardization work has been reaching
the fields of intelligent transport systems,
smart grid, e-waste, and sensor-based networks based on RFID & telemetry. Dr.
Bruce Gracie, chairman of Telecommunication Standardization Advisory Group
(TSAG) attended the seminar and said,
"Smart Grid is recognized as a high priority topic at 2010 meeting of TSAG. ITU
develops standards on communication aspects of next generation electricity because
of its higher energy efficiency and lower
GHG emission. Smart Grid also integrates electric vehicles and renewable energy, which are distributed and less stable."
Dr. Gracie continued, "Cloud Computing is also recognized as a key topic for
ITU-T at the 2010 meeting of TSAG." He
stated that Cloud computing is becoming
a growing resource for businesses as well
as individuals. There are many advantages
of Cloud Computing such as huge computing power without huge investment,
energy and cost efficiency and flexible and
quick adaptation to the needs.
"As the interest of Cloud Computing is
growing, 'Focus Group on Cloud Computing: First Meeting' was held on June 14 to
16 in ITU, Geneva, Switzerland. 47 participated people, 6 from Korea and more
Event Sketch
than 25 related organizations invited to the first meeting to collaborate with cloud computing communities including other standards organizations and consortia. In September 2, the second
meeting will be held for 5 days in Geneva," Chairman Gracie noted.
Kim Yong-woon, principal member of engineering staff of
ETRI, further emphasized the government's high concentration
on green growth movement. Regarding to green ICT activities
and their benefits he noted, "Climate change problems are getting
serious all over the world. And Green ICT will play an important
role in the future. Since Korea plans to reduce GHG emissions 30
percent below by 2020, Green of ITC challenges energy consumption, CO2 emissions reduction by 2020.
In fact, ICT contributes only 2 percent of GHG sector and 98
percent of window of opportunity still remains. Green ICT will
help to reduce 1 billion tons of CO2 by 2020 with various ICT solutions, smart city planning, smart building, smart appliances,
demineralization services and individual optimization.
The motion for Green ITC standardization looks active. IES,
ATIS, ETSI Ecma International, ITU-T and ISO/IEC JTC 1 are
engaged in Green ITC."
Further discussions covered the subjects of international tariffs
and accounting issues in ITU as well as the standardization activities on cloud computing, 3D technology, and IT security techniques. Smarter life on a green planet is shaping its way with the
international seminar on smart IT and global standardization,
and more international seminars are expected to be arranged in
the near future.
Dr. Bruce Gracie, chairman of TSAG
Chun Go-eun /[email protected]
Many guests from overseas attend the seminar to have an in depth discussion on Smart IT
29
Policy
Smart Work,
Lifestyle Revolution
Song-yi punches in at the smart work center
makes several electronic paySong-Yi, who has been
ments before she reports to
serving as a public servant
her boss via the smartphone.
since 2008, wakes up to chaos
Most of her job will be done
every morning. In the wee
in a paperless fashion, so she
hours of the morning, she has
doesn't need to carry a briefto feed her three-year-old boy
case filled with documents.
and hurry him to a nursery.
Meetings take place in the
And then she commutes to
form of video conferences
work for an hour and 20 minthrough smart TVs installed
utes. Her way home after a
at the smart work center.
long day at work is pretty
Meeting materials and documuch the same. Since she
ments can be downloaded via
lives far from her company,
the smartphone and printed
she leaves the office early and
out through printers located
heads straight to the nursery
at the smart work center.
to pick up her boy, but she
Thanks to the raised work efstill cannot make it before the
ficiency, workers can call it a
nursery closes.
day earlier than usual. By 6
However, by 2015, this will
o'clock, Song-Yi can arrive
change. First of all, her hectic
Dr. Lee Kark-bum, Chairman of the Presidential Council on Information
home to have dinner and
morning schedule will be givSociety
spend some quality time with
en a much-needed makeover.
her family.
She will not have to rush out
To push ahead with smart
of her home to go to work on
work, the Korean governtime. She will be able to have
ment aims to expand the
breakfast with her family,
number of Wi-Fi service artake her boy to a nursery and
eas to 53,000 within this year.
go to work in a relaxed manAlso, the number of cities
ner. She will successfully jugwith Wi-Fi coverage will ingle work and family thanks to
crease to 84 by 2012, and the
"smart work."
share of giga-speed Internet
Song-Yi will go to the
smart work center every morning. Since the smart work center is services, which is 10 times faster than the current ones, will go up
15 minutes away from her house, she can check her daily work to 20 percent by 2015. To learn more about specific plans for the
schedule via her smartphone. Upon arriving at the smart work realization of smart work, Korea IT Times interviewed Lee Karkcenter, she takes care of the paper work assigned to her and bum, Chairman of the Presidential Council on Information
Policy
Society, who has been busy working for the promotion of "smart
work." Chairman Lee said, "The construction of a smart Korea is
a must for lifting Korea to the ranks of the developed nations.
And the centerpiece of a smart Korea is 'smart work.' Once 'smart
work' takes root, its effect will sweep across the whole spectrum of
society and the economy, taking the government and the lives of
general people to a whole new level. This is because people will
be able to work anytime, anywhere in an era of 'smart work' -- a
revolutionary departure from the current situation in which people have to commute to work every day and stay in the office
from 9 to 6 without exception.
He continued, "Specifically speaking, the forms of 'smart work'
can be divided into the following three: working at home, mobile
work (which means working while out on the move), and working at smart work centers, which are situated near the employee's
home. 'Smart work' will bring about radical changes in corporate
culture: hierarchical corporate culture will morph into a horizontal one that has been widely seen in developed nations. In addition, tasks that have been taken care of by one person can
be shared by many.
Moreover, cloud-computing will expedite information
sharing and application,
thereby jacking up work efficiency." Chairman Lee expects that the full-scale launch
of "smart work" will change
the notion of one person, one
company, which means one
person works solely for one
employer. As smart work enables employees to take care
Smart work is an all-around time saver.
of their jobs anywhere and
anytime, they don't need to confine themselves to only one company. Chairman Lee estimated that more people will work as
freelancers, giving rise to new trends such as one-person businesses. 'Smart work' is an irreversible global trend. Developed nations,
including the United States and Japan, are putting lots of effort to
make 'smart work' widespread. The United States expects that
43.4 percent of the nation's entire workforce will turn to the smart
way of working by 2016, and the US Senate has passed a bill designed to revitalize information & communications-based teleworking. As of 2007, in the Netherlands, 49 percent of all businesses already embraced the teleworking system. The Japanese
government is also planning on expanding the share of telecommuting workers into 20 percent of the entire workforce within this
year.
Of course, there are prerequisites for the realization of 'smart
work.' It requires a paradigm shift in the way people think about
work. It is not a simple transition from online to offline. It is an in-
novation that provides people with untrammeled access to their
work anytime and anywhere.
Chairman Lee mentioned, "Since 'smart work' is mainly characterized by high flexibility in working location and hours, there
are many things that need to be modified. First of all, work
processes should be segmented in a more detailed fashion, and
making decisions on who is accountable and in charge should be
preceded. Contrary to the current hierarchical way of dividing
work tasks, a clear line should be drawn between each individual's assigned tasks.
To that end, tacit knowledge lurking in the brain of a worker
should be transformed into explicit knowledge in the form of
manuals so as to facilitate information sharing and collaboration.
Through this process, the current physical contact-based performance evaluation system will shift into the merit system, consequently leading the knowledge and information-based society in
the right direction. The Korean government's push for the promotion of 'smart work' is also rated very positively because the realization of smart work can
push forward a lot of government agendas. For a start,
Korea is notorious for being
one of the most overworked
nations. However, our productivity is not as high in relative terms. Above all, 'smart
work' will do away with timeconsuming commutes and
employee burnout. And with
information accessible anytime, anywhere, productivity
will be greatly enhanced.
Second, just like the Netherlands who have succeeded in
boosting employment by 20 percent through 'smart work,' Korea
is expected to create more jobs by pursuing 'smart work.' Third,
the adoption of 'smart work' will allow women to work in a flexible manner, so the childbirth rate will climb. What's more, people
can delay their retirement, which will lead to an increase in the
productivity of the elderly. Fourth, 'smart work' will result in a reduction of rush-hour traffic, thereby significantly cutting down
CO2 emissions. Some statistics even say that if 8.6 million office
workers 'smart-work' once a week, CO2 emissions would be reduced by 1.11 million ton a year. Despite Korea's status as a
world-class ICT infrastructure powerhouse, it has been rated low
in terms of value creation, addressing current issues and pursuit of
public welfare through IT. Therefore, Korea's recent endeavor for
'smart work' is expected to successfully project Korea as a genuine
global ICT powerhouse.
31
Opinion
Innovation of Working
Method and Smart Work
By Lim Kyu-kwan
([email protected])
Lim Kyu-kwan, CEO of KKS
Smart phones provide an environment to work
anytime and anywhere
As the fever for smart phones, which
have improved time and space restraints
dramatically, is intensifying, concern
about innovation of working methods are
growing.
The government recently announced
the "smart work activation strategy,"
which aims to build an environment
where public servants can work anytime
and anywhere flexibly and to introduce
an advanced working method. It reflects
the government's will to prepare for low
birth rates and the aging society by making use of the strong points of information
and communication technology, and to
solve such national issues as low carbon
and green growth simultaneously.
Smart Work refers to a state-of-the-art
working system that represents telecommuting, mobile working and flexible
working. The Netherlands introduced a
remote working system for 49 percent of
all workplaces in 2007. Meanwhile, the
United States forecasts that 43.4 percent
of the total working population will become a Smart Work generation by 2016.
Through the Smart Work system, we
can save indirect social expenses including transportation, environment and energy-related costs, through the reduction of
commuting distances and the replacement of long-distance business trips by a
collaboration system. The system can also
improve quality of life by offering flexible
working systems and balance of work and
living. Smart Work has been implemented under the name of 'mobile office' at foreign-invested companies and insurance
firms, including IBM Korea, where many
employees work outside. IBM Korea,
which built a mobile office in 1995, has
been operating the system since then. As
of 2010, over 60 percent out of a total of
2,600 employees are on mobile work.
Employees of the company can start
and finish work without visiting the office. They can deal with the company
business anytime and anywhere by connecting with the company's computer system. It abolished a fixed seating system
and implemented a seat-sharing system
(office hoteling), while operating remote
work centers (satellite office) at many
places in the city.
By minimizing the number of employees coming into the office, Korea IBM
has been able to reduce space in their office by 50 percent; the space in which
those 2,600 employees worked at. Also,
they were able to cut down on long-term
business trips and create a change in the
number of the labor force. These actions
have been saving them KRW 2.2 billion
in expenditures annually. When they
took a survey on the employees and their
degree of satisfaction, about 70 percent
said they were generally satisfied, while
75 percent replied they achieved an improvement of productivity.
To operate the Smart Work system successfully, it should be implemented on a
company-wide project, which integrates
the information & communication system, office environment, business
process, corporate culture and organizational management system. In particular,
security is important for an information &
communication system. In line with this,
development of a guide for security and
the introduction of security solutions are
indispensable. Building confidence between organization and components, creating a sense of sympathy for success, and
cooperation are also important. We
should continuously develop Smart Work
through concensus and cooperation.
“is Calling
The Future
New Ideas..
New Challenges..
It's the future.
”
Korea's Leading Bank
26 million customers, KRW 259 trillion (as of Mar. 31, 2010) in
total assets and the only commercial bank in Korea to acquire
same credit ratings with sovereign by all three major global
credit rating agencies
Kookmin Bank wishes the 2010 G20 Summit great success.
Incheon Bridge KRW 783 Billion Project Financing Mandated Lead Arrangers
Electronics Special
Tracing 50 Years
of Korea's Electronics Industry
Development
IT 839 Strategy Lays the Groundwork for Korea Leading the Global IT Market
Daeje Chin, nicknamed a short-statured Goliath in the IT industry, served as Minister of Information and Communications and
has always taken center stage in Korea's IT industry. Korea IT
Times interviewed Daeje Chin -- who has been on a roll as an entrepreneur, currently working as President & CEO of SkyLake
Incuvest -- to learn about the IT 839 policy, which he designed by
himself when he was Minister of Information and Communications.
Back in 2003 when President Roh Moo Hyun took office, Daeje
Chin served as Minister of Information and Communications. At
that time he strongly felt that something fundamental should be
done to create new growth engines. After much deliberation, he
came up with a well thought-out strategy called "IT 839". He mentioned "I thought there were no other options than discovering driving forces from what Korea was doing well at that time and will
do well in the future. The answer was the IT industry."
At that time, IT 839, thrashed out by the Ministry of Information
and Communication (MIC), was designed to help Korea set standards a step ahead of others by providing new communications &
broadcasting services and to lift Korea to the ranks of developed nations by creating upstream new growth engines. "IT 839" means
eight new services, three state-of-the-art infrastructures and nine
new growth engines. First, under IT 839, nine new growth engines
were chosen. Then, to nurture the nine selected new growth engines, eight services and three infrastructures were seamlessly interwoven.
The following were selected as the eight new services: WiBro
(WiMAX), DMB, home network, telematics, RFID, W-COMA,
DTV and VoIP (Voice over IP). The three infrastructures included
BcN (Broadband convergence Network), u-sensor networks
(USN) and next-generation Internet protocol IPv6. The nine new
growth engines were: next-generation mobile devices, digital
Daeje Chin, Former Minister of Information and Communications and CEO of
Skylake Incuvest & Co.
TV/broadcasting equipment, home network equipment, IT SoC,
next-generation PCs, embedded software, DC (digital contents) &
software solutions, telematics equipment and intelligent service robots.
IT 839 can be considered a roadmap for strategically facilitating
industrial development without government intervention. Since almost all the value chains of the industries were interconnected vertically or horizontally, the government's job was simply nudging industries into opening their gateways to one another. In other
words, the government set frequencies for new communications
and broadcasting services and standards to enable interoperability
Electronics Special
of different services provided by different industries.
CEO Daeje Chin said, "To facilitate the provision of such services, we had to prepare for voice & data convergence, fix-mobile
convergence and broadcasting & communications convergence.
Thus, the current Internet networks are being replaced with nextgeneration wide-area communications networks, which are 100
times faster than the current ones. And three infrastructures in this
category have been found. These services and infrastructures give
rise to markets in which nine IT industries, selected as new growth
engines, will automatically prosper. During the process, the govern-
ment can work as a catalyst, not an interventionist force."
IT 839 - which was different from previous development models
that solely prompted Korea to play catch-up -- was indeed a
groundbreaking policy aimed at helping Korea gain a vantage
point in the global IT market. First of all, we need to pay attention
to the fact that Korea has successfully obtained the core technologies needed to make a strong presence in the ubiquitous IT market:
Korea has become the first nation in the world to develop and standardize WiBro and DMB technology. In addition, through 12 pilot
projects and technology development in sectors such as procurewww.koreaittimes.com
35
Electronics Special
ment, logistics and defense, the technological foundation for expanding RFID markets was set down in 2005 when 88% of the
technological needs were localized. Concurrently, Korea embarked
on pilot projects aimed at developing seven intelligent robot prototypes.
Besides, Korea made sure that the adoption of new services,
which would lead a virtuous cycle of the IT industry, was proceeded with without delay. In July 2004, Korea put a period to debates
on how terrestrial DTV should be transmitted, and launched satellite DMB in May 2005 and terrestrial DMB services in December
of the same year. At the end of 2005, the adoption of VoIP was
completed, and Korea launched HSDPA (high-speed downlink
packet access) and WiBro services in the first half of 2006. What's
more, Korea was keen on creating markets for various kinds of
convergence services through launching pilot projects on telematics
(telecommunications + informatics) and home networks and building an integrated system for traffic information (December, 2005).
Entrenching Korea as a IT powerhouse
Thanks to such efforts, in May of 2005, IMD (International
Institute for Management Development) ranked Korea second after the United States in the category of technological infrastructures
including IT. Since then, Korea has continued to make a quantum
leap; it ranked 27th in 2003, 8th in 2004 and second in 2005. In
November of the same year, the International Telecommunication
Union (ITU), a UN agency, ranked Korea 1st in the Digital
Opportunity Index (DOI). At that time, the Korean IT industry accounted for 28 percent of the country's total exports and 15 percent
of GDP, establishing itself as one of the key growth engines.
Along with such economic ramifications, another reason why IT
839 merits due attention is because it sped up the transition from a
knowledge-based society to an intelligence-based society. In other
words, IT 839 played a pivotal role in taking the knowledge-based
society parented by Internet and mobile communications to a
whole new level: an intelligence-based society, characterized by
digital homes, digital companies and e-government.
In January 2006, then Minister of Information and Communication Daeje Chin delivered a keynote speech on the direction of IT
development at the World Economic Forum (WEF), held in
Davos, Switzerland, thereby drawing much attention to his ambitious strategy "IT 839". IT 839 was also exported to nations such as
Malaysia. Malaysia's IT Minister mentioned, "Because Malaysia's
infrastructures are not as good as Korea's and there is no manufacturing base in Malaysia, there is a difference in the number of items.
But the concept is the same." Many nations took their cues from IT
839 to craft similar strategies.
Of course, Korea faced a bumpy road on the path to pursuing IT
839. In the process of WiBro development, part of IT 839, Korea
received a lot of pressure from the US. As Korea tried to standardize WiBro technology, the US trade delegation strongly protested
against it in order to protect its companies. Then, Special Envoy
Ambassador Gross even sent an angry email. The following is an
excerpt from the email.
"MIC is expected to announce a mandatory technical standard
that operators must use to provide portable broadband wireless internet services. This would, in effect, exclude certain U.S. technologies from the Korean market. I am disturbed that such an announcement would be made in light of our resolution in April of an
important, long-standing telecommunications issue (the Wireless
Internet Platform for Interoperability or "WIPI") related to standard setting in the Korean cellular phone services market"
Korea successfully persuades the US and
achieves in WiBro standardization.
However, in the face of strong US opposition, then Minister of
Information and Communication Daeje Chin continued to press
on with WiBro standardization and finally succeeded. With the
launch of IT 839 in 2004, WiBro services entered the commercialization stage, prompting Korea to shift its focus to expansion of services and market revitalization from technology development and
pilot projects. In other words, Korea started to put a high premium
on policies related to software and IT parts and materials, and created a "blue ocean" by promoting convergence of communications
and broadcasting and industrial convergence.
As time went by, a slew of strategies patterned on IT 839
emerged continuously. As such, IT 839 served as a milestone IT
policy that greatly helped transform Korea into an IT powerhouse.
It is fair to say that IT 839 exerted the biggest impact on Korea's IT
history.
Full Series Schedule
For those interested in past or future issues of this series, here is
the full schedule of the series:
July 2009 : An overview
August 2009 : The electronics industry is born
September 2009 : Electronics industry gains momentum
October 2009 : Color TV production opens a new vista
November 2009 : Radios, cassettes
and electronic watches change lifestyle
December 2009 : The personal computer arrives
January 2010 : TDX1 introduced into the local network
February 2010 : TFT LCD allows determination of film thickness
March 2010 : CDMA comes into commercial use
April 2010 : U-technologies (part 1)
June 2010 : U-technologies (part 2)
July/August 2010 : WiMAX opens
September 2010 : IT 839 Strategy
October 2010 : Era of IPTV
Kim Yearim / [email protected]
search engines.
Contents
Core of the 21st Century is
Creative Contents Industry
The 166th ubiquitous society leaders' forum was held at the Grand Ballroom of
the Millennium Seoul Hilton in Namsan,
Seoul on August 13th. Jay Lee (Lee Jaewoong), president & chief content officer
of the Korea Creative Content Agency
(www.kocca.kr), gave a presentation on
"the future of Korea's contents industry
and the policy to foster the industry."
Lee said, "The core of the 21st century's
industry is the creative contents industry.
Then, what will be the 22nd century's industry? There is no 22nd century industry." He stressed that even if a certain industry comes, its basis will be the creative
contents industry.
He attracted interest from participants
in the forum with the question, "Do you
know how to put a giraffe in a refrigerator?" An audience member replied, "Open
the door of the refrigerator and put the giraffe in it." He questioned again, "Then,
do you know how to put an elephant into
a refrigerator?" Lee spoke while the audiences were pondering what to reply,
"Open the door of the refrigerator, pull out
the giraffe, put the elephant into it, and
shut the door." All of them burst into
laughter. The story on the animal kingdom continued.
"On the birthday of a lion, the king of
animals, a traveler came upon a big river
where scary crocodiles were living and
crossed it safely without being eaten by the
crocodiles. How did the traveler cross the
river safely?" Of course, nobody answered.
"On the day, all crocodiles and other animals attended the birthday party of the lion. So the traveler swam across the big river quietly. Unfortunately, the sole elephant
was in the refrigerator, so he could not par-
Jay Lee, president & chief content officer of the
Korea Creative Content Agency (KOCCA)
ticipate at the lion's birthday party."
There was a reason for Lee's remarks at
the forum, which was held for participants
to discuss about the contents industry. Lee
explained, "The story started with the giraffe. But later, I added more contents into
the story by adding the elephant, the crocodiles, the lion and the traveler. Like the
story, which started with the giraffe, the
creative contents industry builds off the
previous content. Those contents are developed into new and improved contents."
World is now concentrating
on culture contents industry
The world is now marching toward being a succeeding country in culture contents. In the case of Britain, it prescribed
the creative industry as the future industry.
The United States has maintained the creative industry for 100 years through the
entertainment industry.
In China, the central government has
made massive investments in this area after announcing a message, "Toward being
a great country of culture industry." Japan
stressed the importance of the culture industry through "Hallyu."
Meanwhile, South Korea has enjoyed
favorable export performances by exporting USD 100 million worth of goods and
services in games, dramas, characters and
animations in 2008 through Hallyu.
Lee also said, "The more science and IT
industry have developed, the more people
have physical and mental composure. It is
because general people can reduce mental
labor because a computer does the labor
instead of them. What a human being can
do in the spare time is play or rest. Human
beings have so far pursued amusement
and strong impressions endlessly after tiding over existence from the primitive age.
In the future existence, people will need
more amusement and strong impressions.
Contents industry satisfies those 'amusement and strong impressions' for human
beings." Lee explained the importance of
contents, while citing a case. The reason
that Steve Jobs made profits through massive sales of iPhones lies in the fact that a
variety of contents at App Store captured
consumers' heart. That shows just how important the creative industry is.
Korea's contents industry
must advance into the U.S.,
the world's largest market
KOCCA President Lee stressed that
Korea's contents industry must advance
into the United States. However, it is also
necessary to continuously attack the
Contents
The 166th ubiquitous society leaders' forum was held at the Grand Ballroom of the Millennium Seoul Hilton in Namsan, Seoul
Chinese market through Hallyu. But his
thoughts are that encroaching upon the
U.S. market will make it possible for the
industry to advance into the whole world.
The U.S. market is interested in movies.
In particular, we found out that comic
movies containing lots of CGs are gaining
high popularity. In regards to this, Lee is
now creating a new opportunity with
movie director Shim Hyung-rae, who attained a valuable lesson from his advancement into the U.S. market with the movie,
"D-War" of Younggu-Art, in which he
himself invested USD 12 million and put
the movie at 2,227 theaters in the United
States.
Director Shim finished the photographing of a new comedy movie this past May
and is now carrying out the work for the
latter part of his previous movie. It is widely known that international major-class
distributors such as Sony, Warner Brothers
and Paramount have keen interest in the
new comedy movie as well as the upcoming "D-War 2." This is because movies are
works that can target the world markets,
including the U.S., even with a small budget. Moreover, Shim has earned credit as a
movie director who makes money even
with a small budget. Recently, the Korean
government and director Shim selected a
PR agency in Los Angeles to make a successful role model.
Korea's planning power
combines China's capital
to advance into the world
market
At present, China has keen interest in
the investment in culture and contents industry. If a joint production is made by
combining China's capital and Korea's
planning power, it is expected to be more
effective in attacking the world market
with luxury contents. We can give China
Korea's technology as well as a know-how
and select a material of genre as a Chinese
one. KOCCA is making a strong push for
three core tasks: Harry Potter Project,
Avatar Project and Jangbogo Project,
which concentrate efforts on supporting
such core functions as story, technology
and overseas distribution, while propelling
one-stop assistance projects from manufacture to exports.
Harry Potter Project is designed to become a powerhouse because it finds good
stories and fosters the creative talents to
enhance the competitiveness of contents.
Avatar Project, which aims toward the
future contents market, is designed to secure technical superiority and enhance
competitiveness. Meanwhile, Jangbogo
Project pushes for securing a distribution
support system to advance into prospective contents markets. Making Korea one
of the world's top five contents powerhouses by 2013 through the three core projects is Lee's strong desire. Finally, KOCCA President Lee said, "No industry can
advance into the market without combining contents. How will we combine the
contents with the projects we are doing?
That is the task we are now facing."
39
Academia
First Issue
of ‘3D Research’ in Print
The first issue of '3D Research', the
world's first journal solely devoted to 3D,
has been published. 3D Research is a global premium journal that covers all academic research on 3D, ranging from 3D
cameras, displays, media contents and
technologies related to standardization
and certification of 3D broadcasting,
movies, games, advertising, convergence
technologies and systems.
The debut of the world's first 3D journal
itself is of importance, but what merits
more attention is that the editor-in-chef of
the journal is Eun-Soo Kim (Korean), a
professor at Kwangwoon University, located in Seoul. Professor Kim, well known
as one of the world's most distinguished
3D experts, has been serving as Chairman
of the International Workshop on 3D
Information Technology (3DIT), an annual international workshop that has been attended by 3D experts from over 20 nations
since 2004. Professor Kim is also heading
up the International 3D Fair, which has
been jointly hosted by Korea, China,
Japan and the U.S. On the domestic front,
the 3D Media Technology Workshop Korea's first 3D workshop - has been held
annually since 1998.
The editor-in-chief of the world's first
3D journal expressed his pleasure at making a contribution to the development of
the global 3D industry through publishing
3D Research jointly with global publishing
company Springer, stating "It is very
meaningful to publish the first issue of 3D
Research at a time when 3D technology
has made a quantum leap in cameras, displays and contents technologies, and nextgeneration 3D information & communications and 3D convergence industries are
rapidly growing."
What's more, on the editorial board of
the journal are prominent 3D experts from
around the world, including MIT
Professor C.Warde, Stanford Professor
L.Hessellink, Professor M. Richardson at
De Montfort University (the UK),
Professor M. Nakazima at TIT (Tokyo
Institute of Technology), Professor W.
Osten at the University of Stuttgart
(Germany), Professor T.Haung at Beijing
University and Professor E. Brenner at
Virge University (the Netherlands).
Professor Kim explained that the global
3D craze, fueled greatly by the mega success of the movie "Avatar 3D" at the end
of last year, is giving rise to a new industrial paradigm.
In particular, Korea has been playing a
leading role in the global 3D industry since
it unveiled its "Roadmap for the Development of the 3D Industry" on April 8th.
Furthermore, with the upcoming G20
Seoul Summit in November, where the
Kim Eun-soo, Editor--in-chief of '3D Research' and
a professor at Kwangwoon Univerity
world’s first pilot run of 3D terrestrial
broadcasting is scheduled to take place,
Professor Kim expected 3D Research
would spearhead the systemic, academic
development of next-generation 3D visual
technology. (www.3drc.org)
search engines.
Academia
The Information Level of SNU,
How Far Has It Come?
As a matter of fact, the
Recent research has reported
Office of Information Systems
that 95 percent of college stuand Technology has equipped
dents have a computer and 88
a screen magnification mouse
percent own a mobile phone.
and a silicon keyboard in the IIn parallel with that, the usage
Space, which is located in the
of Smartphones among the stufirst floor of the office. And it is
dents is broadening. It implies
intentded to support the inforthe facts that a school campus
mation utilization of the stuis the place for communication
dents with disabilities. During
and connection and a school
the fall semester of 2010,
needs to support the interEnglish operation systems will
change with proper technology
be supplied for foreign students
support.
on campus. SNU has also
Seoul National University
made software license agree(SNU) engages in the trend of
ments with MS Windows,
informationalization since they
Office, SAS, PASW (ex SPSS)
are aware well of this trend.
and Hangul 2010 to eradicate
SNU already induced a super
the illegal use of the software
computer named 5Tflops in
used by many people around
2005, and operates each kinds
the campus and provide the
of server which provides comsoftware to students free of
puting power in the campus
charge. Besides that, SNS emsuch as 'web hosting', 'server
bodies and develops informahosting'. Also they securely
tionalization via its e-library in
store data with the dual autothe central library, administrabackup and service the campus Han Joon-koo, CIO of Office of Information Systems and Technology
tive information, information
mails to about 10 thousand of and Director of SNU Computer Center
security, eTL(e-Tea-ching and
its constituents including some
graduates. In June 2008, SNU established an IT service center to Learning). He stated, "We try to create a healthy information cularrange the IT integration into a 'One-Stop service' targeting ture." The schools is making valiant efforts towards full-on IT inmembers of the university. The center carries out PC lab inspec- tegration.
tions for free as well as all the IT consultation, which amounts to
21 thousand cases per year.
Building up the U-Campus in Response to
To learn more about SNU's informationalization, IT Times inChange
terviewed Han Joon-koo, CIO of Office of Information Systems
Currently the Wireless Lan of SNU is fairly well-structured.
and Technology and director of SNU Computer Center in Seoul SNU is set with SNU WiFi, KT Nespot (Partly free) and KT
National University. CIO Han explained the present status of WiMax, as known as WiBro (Charged). SNU WiFi is available
Informationalization in the campus. He said, "Office of in 369 spots in the centric area of Lecture Theater and nearby
Information Systems and Technology (OIST) has been seeking public places. It was replaced and enlarged in 2006, and it covers
the development of information in areas such as education, ad- 3 to 5 percent of the campus. In the mean time KT WiFi was built
ministration, security, and convenience for users."
in 2004 throughout 1,583 spots on campus. It covers 30 percent of
Academia
the campus at the moment. Even though the usage of the KT
Nespot is charged, SNU is willing to buy a thousand IDs for their
students and provides them without any charge. The lending rate
for the net spot is 100 percent and it certainly gets positive reviews
from students. At the same time, KT WiBro covers the entire
campus. There are 1,610 subscribers on campus and OIST has
been supporting 50 percent of the fees since August 2007.
Due to the popularity of Smartphones, the demand for WiFi
keeps increasing. Therefore, SNU plans to secure easy accessibility for various mobile devices and build an information sharing
system the considers the priority for mobility and provides useful
mobile contents. An in-depth discussion about these plans will be
conducted within the university soon.
Networks on campus and private information security
Investments for the information security have been increasing,
but security incidents are still keeping pace. It is comforting that
the network is relatively secure thanks to the expansion of information and security systems. However, due to lax management
for private PCs, viruses and worms infiltrate systems frequently
and account for 95 percent of all accidents. Not only do they
threaten secure network operations, they can also lead to a decline in trust for the school. Therefore, OIST supplies the package, 'PC security S/W', which is an auto-patch system, vaccine
management system and PC security vulnerability notification
system. And from this upcoming October, installment of S/W
will be obligatory on campus. With this, SNU is promoting the
production of security education videos and leaflets.
In the near future, each college and institute will be managed
by web hosting which supports the operation of web pages
through an established account on the server computer. Campus
servers will be carried by server hosting under the same format as
apartments operating the services. From this year, SNU is
strengthening monitoring to defend against attacks from off campus.
Information services of Global SNU, to enter
the top 10 university
SNU is a small world after all. There are already 211 foreign
professors and 3,760 foreign students teaching and studying on
campus. This is a 500 percent increase from 2006. Accordingly,
SNU is planning to propel the globalization to attract 900 foreign
instructors by 2025. Also SNU is trying to increase the number of
foreign students up to 30 percent of total enrollment. As a reflection of this, an extension order for English services is flooding.
This year, OIST will promote two major English projects. First is
the English Portal Service. This service will be available from this
September. It sets out to improve web accessibility and can be accessed with various user interfaces. Second is the opening of the
Academic Administration System in English. In years past, for-
SNU introduced Super computer in 2005
eigners could be informed only individually from a department,
but soon they will be able to obtain information conveniently via
an open and extended window.
Information Exchange Regime Proposal with
Leading Global Universities
Seoul National University has joined EDUCAUSE to exchange information harmoniously. EDUCAUSE is a nonprofit
association with the mission to advance higher education by promoting the intelligent use of information technology. Currently,
more than 2,200 colleges, universities, and educational organization are involved in the association, along with 250 related corporations. In addition, SNU operates KREN - Korean Education
Network. KREN is a non-profit network that provides internet
service to local universities, educational institutions and educational administration through a dedicated line and it supports information and communication educational research activities
through international integration.
KREN also provides IT training to 500 executives in domestic
universities in computer organization. They perform 8 to 10 studies each year, the results of which are shared with all members of
the university.
43
Open Korea : Gyeongsangbuk-do
Aero Techno Valley
to Be Created in Gyeongsangbuk-do
Gyeongsangbuk-do plans to create "Aero Techno Valley" by
investing a total of 350 billion won over the next five years
through 2015, the head of the province said.
"We will build a test and appraisal center for aviation electronic
parts and systems in Yeongcheon, a military city in the province,
to create Aero Techno Valley," said Kim Kwan-yong, governor
of Gyeongsangbuk-do.
"Along with this, we will create a specialized center for development, design and production of aviation parts and an education and assistance center to improve aircraft maintenance ability
in the city," he said.
Related to this, the province plans to hold the 2010 Gyeongbuk
International Aero Forum at Gyeongju Hilton Hotel for a two
day run from Sept. 7 with the expected attendance of a number of
Korean and foreign experts on the future aviation parts industry.
Noting that Gyeongbuk boasts of one of the world's best IT industry infrastructures, including electronics and metal, Kim said,
"The province also possesses a strong foundation for the aviation
industry in the country, including airports in Daegu, Pohang,
Yecheon and Uljin, and Air Force Logistics Command, and the
11th and 16th Fighter Wings."
"By making the best use of such geographical merits, we will
actively foster the aviation electricity & electronics parts industry
centering on military supplies with high growth potential as the
new growth engines. Related to this, Gyeongsangbuk-do and Air
Force Logistics Command concluded a business agreement to
foster the aerospace industry," he said.
International science business belt
Creation of an international science business belt is one of the
core state-run projects propelled by President Lee Myung-bak,
along with the four-river restoration project.
"Gyeongbuk is equipped with the nation's main industries, including IT, parts materials, steel, medical service, automobiles
and shipbuilding, and such giant science bases as a light accelerator in Pohang, a proton accelerator in Gyeongju, a state-run nano
technology integration center, and an intelligence robot research
center," he said.
"At the same time, it has 49 universities, including Pohang
University of Science and Technology (POSCTECH), the nation's representative science technology school, Daegu
Gyeongbuk Institute of Science & Technology (DGIST), and
Ulsan National Institute of Science & Technology. By linking
Kim Kwan-yong, governor of Gyeongsangbuk-do
these bases for industries, science and talents, we can create the
nation's most ideal international science business belt in
Gyeongbuk," said the governor.
In line with this, 10 institutions, including Daegu Metropolitan
City, Pohang City, Daegyeong Research Center, POSCTECH
and DGIST, signed a memorandum of understanding (MOU)
with Gyeongbuk in March this year.
New airport in the nation's southeastern area
Commenting that construction of a new airport in the nation's
southeastern area is an important key for balanced regional development, the governor said, "It is a very important infrastructure
project to attract competitive domestic and foreign companies,
create jobs, and invite foreign buyers."
The Ministry of Land, Transport and Marine Affairs is moving
to select a final location for the new airport in the nation's southeastern area in the first half of next year.
Open Korea : Gyeongsangbuk-do
Kolon Life Science and BioLight signed a memorandum of understanding (MOU) with gimcheon city at Gyeongbuk in July this year
"Related to this, we already established a new airport propulsion headquarters and will stage a campaign to gather over 10
million signatures to build a new airport in Miryang," he said.
Blueprint of Gyeongbuk's culture contents
industry
Governor Kim said, "The global economy in the future will be
a creative economy combining culture and technology. The contents industry, which is preferred by youths, also has a structure
combining knowledge and creative ideas.
"Accordingly, Gyeongsangbuk-do plans to ferret out digital
culture contents on cultural properties, local tales, legends and
natural scenery, and open an imaginary space to help visitors experience culture by building culture contents 3D functional
games," he said.
"To do so," the governor continues, "We are now building the
Gyeongbuk culture contents support center by spending more
than 19.4 billion won through 2012," said Kim.
Nuclear-powered science industrial belt
Facilities for nuclear power generation, disposal of wastes, and
research are located in Gyeongbuk. Half of the nation's 20 nuclear power plants are located in Gyeongbuk and a proton accelerator is now being built.
"Based on the foundation, our province aims to build a nuclearpowered science industrial belt, which will lead the upcoming era
of nuclear power. In a detailed step, we plan to attract the No. 2
nuclear research center, which will become the center for study of
fourth-generation nuclear systems, and establish an international
nuclear functional manpower education center and a graduate
school of nuclear power," he said.
"Along with this, we project to strengthen international competitiveness in the nuclear field by creating a nuclear export industrial estate and a nuclear power theme park in Gyeongbuk," said
the governor.
Attraction of investment from both home
and abroad
Noting that attracting domestic and foreign investment is very
important for regional development, Kim said, "Over the past
four years, we attracted companies with total sales turnover of
12.4 trillion won and created some 98,000 jobs.
"Recently, we made an upward adjustment of the attraction
goal to 20 trillion won. To achieve the ambitious target, all employees of the provincial office, including me, will make doubled
efforts with service spirit," he said.
"First of all, we will create a favorable corporate climate where
all enterprises can concentrate on their business without any difficulty. Secondly, we will create an industrial estate equipped with
good infrastructure on a land of 12 million pyeong. Thirdly, we
will set up a foreign school and top-class high schools. Finally, we
will make a strong push for the improvement of many systems,
including an offering of incentives, easing of various regulations
hampering corporate activity, and tax cuts, to create a favorable
investment climate," he added.
45
Open Korea : Jeollanamdo
Jeollanamdo to Host
F1 Korean Grand Prix
in October
The first-ever Formula 1 (F1) Korean Grand Prix Series will be held in Yeongam, Jeollanamdo
The first-ever Formula 1(F1) Korean
Grand Prix Series will be held in
Yeongam, Jellanamdo, for a three-day run
from October 22-24. "Organizers here are
rolling up their sleeves to make the event a
success, as F1 is one of the biggest sporting
attractions worldwide. Starting this year,
Korea will host a Grand Prix for the next
six years," said Park Joon-yung, governor
of Jeollanamdo. In F1, around 20 races
are held annually at venues worldwide. So
far this year, 10 of the 19 rounds have been
completed, and the Korean Grand Prix
Series will be the 17th race of this season.
"We are making full preparations for the
international event, which is expected to
attract some 200,000 visitors, including
30,000 foreign guests. I think it is a golden
opportunity for the country to reduce its
chronic travel deficit while heralding
South Korea and Jeollanamdo to the
world," said the governor.
"In the future, we plan to hold domestic
and international motorsport events and
attract the auto tuning industry to our
province. We will exert best efforts to
make the F1 track one of Jeollanamdo's
representative tourist resource," said Park.
2012 Yeosu EXPO
Under the theme of "The Living Ocean
and Coast: Diversity of Resources and
Sustainable Activities," 2012 Yeosu EXPO will be held in Jeollanamdo from May
12, 2012 through August 12.
"Currently, various projects to build a
large-scale aquarium, exhibition halls and
expressways have begun smoothly. In particular, we are making a strong push for
providing U-EXPO service to realize IT
exhibition," said the governor.
"For instance, we will create a test bed
equipped with state-of-the-art IT technology to provide visitors with a strong impression and interest. We will use the 2012
Yeosu EXPO as an opportunity to herald
Jeollanamdo to the world by introducing
product service that represent Korea for
the first time," he said. Among the planned
events for visitors are UCC-recommend-
ing tour course, digital coupons, smart
map, and automatic interpretation and
translation services, he explained.
Construction of BcN
Jeollanamdo plans to build Broadband
convergence Network(BcN), which
merges broadcasting, communication and
Internet networks in a single unit by using
advanced information and communication technology within the province.
"The province will invest KRW 53 billion over five years to build 782 BcNs each
year to make 3,230 administrative 'ri'
units. Through the BcN, we will provide a
variety of multimedia services in households located in small agricultural and
fishery regions. The system is also expected to create profit-generating models such
as remote control medical and educational
services and direct trade of agricultural
products through IPTV," said Park.
"In addition, we plan to graft IT to build
environment-friendly agricultural, fishery
and livestock industries. At the same time,
Open Korea : Jeollanamdo
we will improve the educational environment in the agricultural and fishery regions
by establishing IPTV study rooms in 353 regional children centers in the province by
2013," he said.
Fostering 4 strategic industries
In keeping with the government's five-year plan to achieve balanced national development, Jeollanamdo has been actively fostering the four sectors - biotechnology,
new materials, shipbuilding and new & renewable energy - as the province's strategic
industries. "We have already established the foundation for the regional strategic industries by building 10 research and support centers in the province. In particular, we
focused on securing infrastructure in the food, medicine, nano and biotechnology
sectors," Park said. "Based on this foundation, we will invest KRW 150 billion by
2012 to actively foster such future-oriented industries such as biology and new materials. By regions, the food, vaccine and biomedicine industries will be strengthened
in Naju, Hwasoon and Jangheung; nano bio and biotechnology in Jangseong and
Gokseong; magnesium lightweight materials and rare metals in Suncheon and
Boseong; ceramic material in Mokpo; and high molecular convergence materials in
Gohung," said Park.
Park Joon-yung, governor of Jeollanamdo
"Along with this, the province is pushing ahead to establish a microorganism research center to foster environment-friendly agriculture and a comprehensive support center for the ocean leisure ship industry," said the governor. Jeollanamdo boasts its best conditions for green industry, including
the nation's largest sunshine, rapid tide of the Dadohae, and affluent offshore wind power resources. "Based on these rich resources, we
are now creating the 5GW offshore wind power generation estate on the southwestern coast. Also, we have just completed the construction of a factory so we can produce 2MW-class wind power generation systems in the Daebul Industrial Estate within this year,
and we are also moving to advance into the overseas export market," he noted. The governor also said that the province will establish
the "Southwestern Area Clean Energy Technology Research Center" to assist companies' new technology development projects and
produce bio energy by using seaweed.
"By making the best use of such infrastructure for strategic industries, we will attract more relevant large companies and create more
jobs to pull down the province's unemployment rate," he said. Noting that a number of youths left the province due to a shortage of
jobs, the governor stated, "The province will attract some 2,000 enterprises and create 100,000 jobs in the near future by actively fostering future-oriented industries, including magnesium factories and bicycle manufacturers."
"Related to this, we attracted the vaccine factory of Green Cross to Hwasoon in our province. Now, we are building our own BCG
vaccine factory. If we attract future-oriented companies in ocean bio, microorganism and space industries, we can create more than
100,000 jobs here and the recent phenomenon of decreasing population in the province will disappear around 2014," he added.
Lee Kyung-min / [email protected]
2012 Yeosu EXPO will be held in Jeollanamdo from May 12, 2012 through Aug. 12
47
Open Korea : Busan
Busan to Emerge
as Mecca of Nuclear Energy
and Advanced Medical Care
Busan Metropolitan City succeeded in
winning a project run by the state to build
a new type of research reactor for exports
on July 30 this year.
The Ministry of Education, Science and
Technology selected the city of Busan as
the most suitable region for the KRW 250
billion research reactor project among nine
other provincial governments.
"Under the decision, the city of Busan
will build a 20MW-class research reactor,
which can produce radioactive isotopes
for medical and industrial use. Also, it will
carry out various projects including isotope production and setting up research facilities on a 130,000 square meter lot in
Gijang-gun, Busan by 2015," said a top official of the metropolitan city.
Hur Nam-sik, the mayor of Busan
Metropolitan City stated, "The project will
bring about employment inducement effects for 3,633 workers and economic ripple effects of KRW 1.83 trillion. Also, it
will have effects of securing more than 150
top-class researchers in the region."
"Along with this, the city of Busan will
attract radioactive isotope-related large
companies to the region, activate regional
R&D projects and improve the city's competitiveness through enhancement of productivity of regional companies."
He said, "Through this project, Busan
will be developed into Northeast Asia's ad-
Hur Nam-sik, mayor of Busan Metropolitan City
vanced science cluster of medical service
and nuclear energy."
Construction of u-IT Green
City
"The city of Busan plans to develop
Gangseo, an international industrial logistics city, into a state-of-the-art green uCity," Mayor Hur said.
"As the city's core project, we plan to develop Gangseo city into an environmentfriendly industrial estate suitable for the
era of low carbon and green growth," he
said. Related to this, the city of Busan al-
ready mapped out the Green u-City strategic plan in March of this year and decided
to cooperate with Cisco Systems, the
world's top enterprise in the environmentfriendly city networking field, for the project during the 2011-2019 period.
Under the ambitious project, the city
will realize the world's best green living index, build the world's first video city by
constructing smart buildings equipped
with advanced video technology, and introduce a smart energy management system that controls carbon emissions
through supply of renewable energy and
Open Korea : Busan
Hur Nam-sik, second from right, Mayor of Busan City, visits the Busan North Harbor Bridge construction site.
recycling of energy resources.
"Ultimately, we will build an on-green
city integration control system that will
help business activities with fingerprint,
voice and sensor recognition," said Hur.
Mobile App Development
Support Center
In the modern knowledge information
society, one-man creative companies,
which can offer various and prompt services, is emerging as an alternative for new
employment creation, as opposed to the
existing employment creation based on a
mass production system.
"Accordingly, the city of Busan plans to
provide citizens with a mobile application
development environment to support such
one-man creative enterprises. For instance, we will offer hardware and software for development of such mobile applications as cloud computing-based
iPhones, Android, Windows Mobile and
Bada. Along with this, we will construct a
homepage for the app development center, educational center and community
PR," said Hur.
As a means of solving youths' unemployment problem and activating business
activities, the mayor said, "The city will
build a process to actively foster one-man
creative enterprises, prepare a window for
promotion of the city's policy to derease
the unemployment rate of youths, and organize forums and seminars for various
application developments."
Noting that people's use of smart
phones is expanding at a rapid pace in
keeping with the beginning of wireless
Internet service and iPhone supply, Hur
said that the city is moving to build a "mobile portal site" and a "smart office."
"Under the plan, the city will build 'mobile web,' which can cover all kinds of
smart phones, offer the city's information
through integrated DB-based homepage,
and build a mobile service system to provide information related to traffic, transportation, culture and tourism news," he
said.
"In other words, we aim to provide citizens with the city's administration information without time and space constraints, enable citizens to get such information through smartphones under the
wireless Internet environment, and encourage citizens to actively participate in
the city's administrative activity," said the
mayor.
Smart Office to be Built by
February 2011
Mayor Hur said that the city of Busan
will build an ubiquitous business environment called "smart office" by February
2011, where public servants can deal with
internal administration business anytime
and anywhere.
"Along with this, the city will build the
3D video research center to systematically
foster the domestic 3D industry," said
Hur.
Commenting that the development of
advanced technology and the securing of
initiative for standardization are the most
urgent tasks to predominate the world's
3D market, Mayor Hur said, "We will
construct a 3D video research center at the
Busan IT Industry Promotion Agency for
operation later this year. The center will
spend about KRW 2 billion annually for
research and development projects for 3D
stereoscopic images and construction of
relevant networks."
He explained that the demand for manpower is surging within the 3D contents
production, but professional manpower in
the field is insufficient these days. In response to this, Hur stated, "The city projects to build the 3D screen production educational center in the latter half of this
year to foster more professional 3D experts under the central government's financial support.
"At the same time, we are planning to
create the '3D CG contents hub of East
Asia' in the city of Busan on a long-term
basis. We will develop the Busan Centum
cultural industry promotion district into
the 3D CG hub center by adding 3D production to the video work facilities," he
said.
Touching on the recent global industrial
trend of convergence, the mayor said that
Busan is the most suitable place for the
new industry's converging manufacturing
and IT industries.
"Busan and nearby regions are the center of the automobiles, shipbuilding and
machinery industries. Accordingly, we
will actively foster new convergence industries by combining such industries with
advanced IT," he added.
49
E-government
Korea is the Hub Nation
for e-Government
Kang Jung-hyup, Assistant Minister of Informatization Strategy Office in the Ministry of Public
Administration and Security
June 23 marked the day when the
whole world found out how advanced
Korea's IT was. The Korean government
had the honor of winning the 'Global eGovernment System 2010' award at the
2010 United Nations Public Service Day,
which was held at the AXA Convention
Center in Barcelona, Spain for 3 days. It
was another outstanding accomplishment
the nation achieved after it was ranked
first on the 'development of e-government
index' and the 'online participation index'
earlier this year.
Now Korea is positioned to be a hub na-
tion of e-government. In this moment
when Korea indeed takes on an important
role as a model for many other countries,
Korea IT Times interviewed Kang Junghyup, Assistant Minister of Informatization Strategy Office in the Ministry of
Public Administration and Security to
have a conversation about information
system and the current challenges Korea
faces.
Assistant Minister Kang explained that
the Korean e-government system is the esystematization of all government affairs.
He said, "The UN specified e-government
as a process with 4 steps.
Currently, there are only five countries
including Korea that have entered the 4th
step." He continued by saying, "The tasks
of the central government can be divided
into 1,100 kinds in the medium category
and 40,000 kinds by sub-category. All
these tasks are systemized. This means it
has a complete base for integration and
connection between services and the ability to create a 3rd government system service."
It is known that the e-government
award is highly perceived by the UN.
Earning this award shows that the system
was actively used by people and provides
easy access for all its users.
In addition, Kang described it by saying, "Our system is like reading a book. It
is well organized and the only thing we
have to do is read it and study it."
Kang concluded by saying, "You need
to catch a chance when the opportunity is
given. Since we are currently respected by
the UN, now is the best time to develop
national information system and enhance
international cooperation."
E-government
ally. SME and large enterprises use the system developed by us
and we receive good responses from them.
'Common component' could be explained as the componentization of the common tasks in government ministries. At the moment, there are 219 tasks that are organized as the common
component. However, the common component flexibly changes
over time. Personnel management types can not avoid these
changes because the social organizations started emphasizing
collaboration. This is unlike the past, when they used a vertical
organizational structure.
Following is a series of questions and answers with Kang
Jung-hyup.
Q : What is a national information system and tell us about
its features and advantages?
A: Generally, e-government, or the 'computerization of administrative systems' in other words, has reached the point that one
click takes care of everything through the internal affair connection. For instance, in the past when you changed your residence,
you needed to undergo 17 different notification procedures such
as address, banking, cars and many others. Nowadays, you can
use address transfer which will complete all the other procedures automatically. With this development, city halls and ward
offices are able to perform administrative tasks much more efficiently than before.
Q : What is the present status of development work related
to standard common components of e-government?
A : To structure the informational system, we practically need a
methodology for development. The large enterprises such as
Samsung and LG have their own methodologies, but the rest of
the SME's (Small & Medium Enterprises) generally don't have
one. When you construct the governmental affair system, a standard system is certainly needed. The standard systems which
are developed in levels of government are intellectual products.
Since they are intellectual products, the update is achieved annu-
Q : Tell us about the policy's directions to develop e-government between nations and enterprises as an export power.
A : To export our outstanding system to other nations, we need
cooperation between countries. We also should strive for export
with the brand value, which was winning the UN e-government
award. With the start of national interchange overseas, there are
particular areas who want to share the technology including
Southeast Asia, Latin America, CIS, South Africa and the Middle
East. Countries in these areas would like to benchmark our system, and we should help them by forming a cooperative relationship in telecommunications with these countries. So far, the
Korean government has built the 'International IT Cooperation
Center' in 6 nations and has been participating in various businesses including consulting. The Korean government has signed
a MOU agreement with 20 countries. The Korean government
steadily cooperates with other countries such as Bulgaria,
Kuwait and Rwanda in this year alone. Like so, if the government
paves the way for these systems, the consulting work will be efficiently completed by domestic IT and SI industries and telecom
companies. Besides that, we provide an one week educational
program for foreign interested parties free of charge.
Q : Lastly, what topic are you placing an emphasis on this
year?
A : Most of all, we are focusing on the package of software and
structuring of archives. As it is impossible for each company to
operate due to it's high cost, it is imperative to structure the
archives so that everyone can use them. The shift of the information paradigm should be noted as well. As the paradigm changes,
the daily life changes as well. Smart workers have been increased by the spread of smartphones and the development of
mobile internet. Accordingly, the situational change and the
change of government business is inevitable. Additionally, internet addiction needs appropriate measures as it still remains to
be one of the biggest problems in our society. We will try to make
plans to make a brighter internet world and focus on the marginalized people in information technology. Finally, we will strive to
pass the Personal Data Protection Act within this year to resolve
the leaked personal information problem.
51
Culture
Hi Seoul Festival 2010 Unites People
Around the Globe
Hi Seoul Festival is Seoul’s answer to the Mayor’s Thames Festival in London
"The 8th Hi Seoul Festival will be held along the Han River on
October 1st through 10th and its theme is "nonverbal". The theme
"nonverbal" indicates that Hi Seoul Festival will be relatable and
open to anyone regardless of race, language or generation.
Nonverbal performances use body movements, sounds, rhythms
and beats that anyone can relate to and easily understand regardless of their race or language. Based on nonverbal communications, Hi Seoul Festival 2010 will evolve into a global festival that
can give foreign visitors to Seoul a taste of diverse cultures and
freedom," explained Director Kim.
Hi Seoul Festival 2010 will be held along
the Han River.
Kim, Young-ho, Festival & Cultural Project Director of the Seoul Foundation for
Arts and Culture
"Don't you want to make a getaway from your daily routines at
least once a year? If you are a stressed-out city dweller living a
repetitive life in a packed city, please come to Hi Seoul Festival.
Hi Seoul Festival will give you the opportunity to relish your freedom to the fullest and make you the life of the party."
To catch a glimpse of Hi Seoul Festival, Korea IT Times interviewed Kim, Young-ho, Festival & Cultural Project Director,
who has been working day and night in the run-up to the 2010 Hi
Seoul Festival, scheduled to be held in October of this year.
Director Kim said, "The Red Devil waves that colored the entire nation red during the Korea-Japan World Cup 2002 were led
by voluntary participation from Korean citizens. To sustain that
kind of festive fever, the Seoul Foundation for Arts and Culture
(SAFC) held the first Hi Seoul Festival in 2003 around Seoul
Plaza under the slogan of Hi Seoul. At the moment, we are making preparations for Hi Seoul Festival 2010, which will make
Seoul citizens' passion known to the rest of the world."
"Hi Seoul Festival is of great significance in terms of allowing
city dwellers to make a gateway. Seoul citizens who live on a
tight, cut and dry schedule at companies, homes and schools are
given the opportunity to let off steam, bask in freedom and deviate from their daily routines once a year. People are encouraged
to indulge themselves during the Hi Seoul Festival. Some naysayers shrug their shoulders, saying it is not the right time to throw a
big party because the economy is bad. We believe that they make
such comments because they have never been fully involved in a
festival. Festivals make each and every participant a hero and create so much energy and synergy, thereby benefitting the economy. We still remember that the huge enthusiasm and energy created during the World Cup 2002 translated into a tremendous
amount of economic synergy. Also, we are aware of the fact that
Scrap Arts Music will be presented in the opening ceremony by Canadian
percussion team'
Culture
Hi Seoul Festival 2009, where approximately KRW 3 billion was
invested, brought about economic benefits worth KRW 30 billion", said Director Kim. He went on to say, "Global festivals like
the Mayor's Thames Festival in London and Paris Plage Party
are held along rivers. And as festival centers, rivers create a trend
in which arts and culture can be widely shared based on the rivers'
amenities and spaces for relaxation and leisure sports. Just like
the aforementioned global festivals, Hi Seoul Festival revolves
around the Han River parks that stretch from northern parts of
Seoul to southern parts such as Yeouido, Banpo and Seonyu
Island. We have built four large Big Top Villages and are working
on a nonverbal landmark where 200 nonverbal performances will
be put on. On October 1st, tons of Seoul citizens are projected to
descend on the Han River to take part in Hi Seoul Festival 2010."
A variety of Hi Seoul Festival programs draws
direct participation from citizens
To craft meaningful festival programs such as the Mayor's
Thames Festival's "Parade for the homeless" and "Parades of keepers of the North Pole's glaciers", the Seoul Foundation for Arts and
Culture (SAFC) has recruited a total of 2,000 citizens to prepare
for the following programs: 'Eco Market" (to be held on vehiclefree submerged bridges; "Good Consumption Campaign Good
Buy"(sponsored by Good Neighbors); "the Ttukseom Flea
Market" (sponsored by Beautiful Store); and nonverbal performances (e.g. " Oh! Everbody", "Nonverbal Open Contest 2010"
and "Nonverbal Experience Program 2010"). "Like Thailand's
Water Festival and Japan's Fire Festival, Hi Seoul Festival's program lineup is designed to project Seoul as a fun-loving city. And
we are making a lot of preparations to draw more participation
from citizens and provide more diverse programs than ever before," he said. Nonverbal Open Contest 2010 is a contest that provides a stage to anyone, whether professional or amateur, who has
great talents in nonverbal areas like band music, street dances and
performances. In addition, Nonverbal Experience Program 2010,
to be held in theaters set up in the Han River Park in Yeouido,
consists of interactive performances like Nanta (a Korean popular
nonverbal performance): Nonverbal performers will go beyond
the boundaries of the stage and mingle with audiences, thereby
making their performances interactive. Such nonverbal performances are expected to be well received by people regardless of
their sex and age. What's more, seven nonverbal experience programs, aimed at creating communications channels with citizens
through physical contact, are in the pipeline: Sparrow Parade
(children will turn into sparrows); Trans Express (nearly 500 domestic and foreign drummers will put on musical performances,
characterized by strong beats and sounds, in order to crown the finale of Hi Seoul Festival 2010); Human Mobil @ Hi Seoul
Festival; and Recreative! Play Noridan Village (by Noridan, a
Korean social company that makes various musical instruments
from recycled materials and puts on varied performances.)
The Spheres, one of the most exciting nonverbal performances in the Hi Seoul
Festival
The theme of Hi Seoul Festival 2020 is "nonverbal performances"
Director Kim continued, "Western nations have enjoyed a ritualized rebellion as a festival. A case in point is the Middle Ages'
carnival: High-class ladies dressed up as prostitutes, aristocrats
disguised themselves as servants and people wore masks to hide
their social status. This time-honored festival has continued to be
celebrated to this day and is enjoyed by a growing number of people." "Likewise, our ancestors celebrated a ritualized rebellion as
a festival. The Andong Dongchae Fight or Chajeon Nori (a traditional Korean game usually played by men, originating in the
Andong region) is a typical example of that kind. Through the
union of the "east" and "west" dongchaes (trapezoidal log frames)
that depict sexual intercourse, our ancestors wished for bountiful
harvests, fecundity and combative victory. The spirit of the
Andong Dongchae Fight was against the culture of the ruling
class (the yangban). Unfortunately, since the Andong Dongchae
Fight was banned during Japanese colonial rule, such festivals
have survived only in our heart," said Director Kim.
He said, "We aim to make Hi Seoul Festival 2010 a global festival that can be enjoyed by people around the globe, not to mention 1,000 domestic citizens. We want to make sure when people
think of Seoul, Hi Seoul Festival will always come to their minds.
Through nonverbal performances that get across well to all kinds
of people, the brand of Hi Seoul Festival will be enhanced globally. And we are certain that Hi Seoul Festival will establish itself as
one of Asia's major festivals, thereby promoting the cultural city
of Seoul around the world."
Korea's autumn is called a season of high skies and stout horses. This means that the skies get bluer and all kinds of grain and
fruit grow well, consequently fattening horses. Besides, the Han
River parks, beautifully decked out in red-colored autumn leaves,
will serve as the optimum festival area. Hi Seoul Festival 2010 is
expected to evolve into a global festival that offers fun and inspiration to people in Asia and beyond.
53
Event Preview
KES 2010 Trend Leader
The fast developing electronics and IT industries are growing
faster than Jack's beanstalk. In fact, it would be more accurate to
classify this growth as an evolution: the change from Neanderthal
to Homo sapiens. The same applies to smartphones. Better doesn't mean lighter anymore. Better means more easy-to-use applications, and greater mobility. Survival has become that much more
difficult. Massive influxes of developments such as 3D, smartphones, and applications are shown at exhibitions and expos held
in popular cities all over the world.
KES has also been successful in introducing a variety of cutting
edge devices over the years through exhibitions like that which
was held at KINTEX 2009. Exhibitions give us a sneak peek inside the most trendy and wanted technology with opportunities to
experience them even before they are introduced into the market.
They can also provide production companies with consumer
feedback to be used for further research and development.
Celebrating its 41st anniversary this year, Korea Electronics
Show will carry out its purpose once more.
One in a million
KES has been playing its role as a marketplace to reflect on developments in technology and society. New gizmos and gadgets
can be easily seen even in some of the World's top renowned
shows such as the IFA of Europe or CES of the United States. "A
signature of KES is that not only it displays the next market
movement, but the exhibition concept, which has changed from a
trade show to a value chain.
We will focus more on exhibiting design, research and development, contents and distribution rather than finished products
themselves. We will divide the halls by theme and suggest a clear
concept for each hall. Green IT, Next Generation Growth
Engine, and Show in Show are the main themes we have planned
for this year." CEO & President Jeon Sang-hwon of said.
Thrills and frills
KES is a thrill for everyone. Early adopters no doubt will find
KES as a grand playground, but they are not the only ones to be
delighted. Even to the eyes of the citizens with no background
knowledge on latest technology, KES offers much excitement followed by growth.
Businessmen who are looking for profit by investing in the next
money making dot com technology companies are also welcomed to join the exhibition to take part in the trade of information given by many electronic device trading companies all over
south east Asia and to have a look around to experience the upcoming generation in technology.
CEO Jeon added, "KES this year is also planning to function
as a marketplace to introduce cutting-edge consumer goods including small appliances. Visitors will see one-of-a-kind toasters,
earphones, hair dryers, and coffee machines at our exhibition.
Within the showcase of these unique consumer goods, a variety
of products will be on display to show 3D, digital broadcasting, uhealth and convergence. This is what we are promoting as the
Show in Show."
New Tech Planner
The terms 'consumer friendly' and 'user friendly' are always
challenged again and again when new technologies are introduced. 3D technology and smartphones are one of these technologies which make the users feel more attached and closer to
the devices that they own. Such electronic devices are shown in
exhibitions with themes such as 3D expo, media in digital form,
digital hospitals and many more.
They are organized to attract many buyers and offer CEOs and
research workers insights into future investments and research issues. Especially in 3D expos, we have shown world first pre-trials
in satellite broadcasting only in KES with companies such as Red
Rover signing contracts to be provided all future 3D contents for
all renowned British broadcasting companies.
Organizer
Celebrating its 41st anniversary, KES is now preparing for the
next 40 years to come. All the participants can witness and experience the electronic and IT industry's latest trend. KES is becoming the marketplace for business actions. First, the government,
along with many research institutes, is hosting,
"The Creative Future Forum" to provide direction for the future electronic and IT industry. In the exhibition, mergers with IT
technology with cars, marine engineering, textile, and medical
field will be discussed.
Here, popular dot com companies such as Google and Twitter
will be invited to the exhibition for insights on predicting what the
Event Preview
LG Innotek at KES 2009
future society would look like given the directions for the industry
in relation to creativity.
Progress
"To take our exhibition to the next level, smart phone application programmers in Korea and from all over the World can gather together to present a variety of applications to offer many different business opportunities to those who are interested. Korean,
Chinese, and Japanese electronic device distribution channels
will take part in the exhibition to give trade consultations which
may lead to big scale contracts between companies," President
Jeon said. Famous Korean celebrities will participate in the opening ceremony with opportunities to experience the cutting edge
technologies from all around the world. President Jeon Sang-hwon
stated, "Celebrating our 41st anniversary, KES is now prepared to
show many different exhibitions and trading opportunities for future consumers and investors to prepare for the next 40 years development in the technology era to come. I encourage everyone
to dash to our website (http://www.kes.org/index.do) for a final
chance to register for KES 2010."
Jeon Sang-hwon, CEO and President of Korea Electronics Association
Chun Go-eun /[email protected]
55
Event Preview
IMID 2010
Seeking Growth of Information
Display Technologies
IMID 2010 will be held in October 11 in KINTEX
The three events -- the 10th IMID2010, the IDM(International Display Manufacturing Conference) and the
ASIA Display -- are scheduled to be held altogether on October 11th~15th at KINTEX.
The International Meeting on Information Display (IMID 2010) has almost
everything ready for it's opening on
October 11, 2010, at KINTEX in Ilsan,
Korea.
IMID 2010, the largest exhibition in
Korea, has been creating a national reputation as the best display conference in the
world. It also plays the role of a place to
exchange information about the latest
trends in information communication,
technology and the market..
This year especially, the exhibition
opens together with the International
Display Manufacturing Conference and
Asia Display (IDMC/ASIA DISPLAY
2010) in order to boost the position of
Korea as the largest producer of flat panel
displays in the world and to promote the
development of the domestic display industry. Since the exhibition and the conference will be held concurrently, industry
people have high hopes that it will create
synergy effects.
This international event is doing a lot to
commemorate its 10th anniversary, with
trade meetings for foreign buyers, excellent product exhibitions, education centers
and exhibition review prizes. IMID 2010
also configures event booths to celebrate
IMID's 10th anniversary. Visitors can appreciate the evolution of Korea's outstanding display naturally along the event
booths. In addition, they will have the
10th Information Display Merit Award in
the industrial technology division to motivate new technology development and to
Event Preview
support domestic and international competitiveness. Chosen by the Ministry of
Knowledge Economy, excellent development skills of domestic displays will be selected as superior products and be exhibited during the event period.
The Day of Display is also a notable ceremony during the event. It is significant
for Korea since the display industry has
been the number one national major export industry and has contributed the most
to national economic development in
terms of production, exports and employment. IMID 2010 will hold the first ever
"Day of Display" on October 4, 2010, to
improve the industry's image and strengthen partnerships for sustainable development. The event is expected to raise public
interest and provide unity and solidarity to
the display industry.
Also, an award will be given to recognize someone who contributed to the display market which will be presented by the
Ministry of Knowledge Economy, Korea
Display Industry Association and the
Korean Information Display Society. The
ceremony will be held in the Grand Ballroom of the JW Marriott on October 4.
This will be the largest scale event of its
kind in Korea, with 130 local and foreign
companies participating. 300 booths and
60,000 people are estimated to be at IMID
2010 for effective technical communications and global networking.
Current Display Industry
The display market won’t stop growing. In 2009, the display market reached
USD 91.2 billion and LCD occupied 92
percent of the whole display market.
Unsurprisingly, the market is expected to
reach USD 115.8 billion this year, which
is a 26.9 percent growth from a year ago.
The growth of the display market, excluding equipment and materials, has a great
scale within the display market. The
LCD has a market scale of USD 835 billion, PDP is at USD 44 billion, and
OLED is at USD 8 billion.
The production amount is currently at
KRW 38.9 trillion and the amount of export reached USD 31.4 billion, which is
an 8.6 percent increase from 2009.
Despite the recession, domestic firms
stepped forward with increased investments to respond to recovering demands
after the first two quarters and to continuously expand market dominance. The research by Displaysearch and Displaybank
in 2009 indicate that Korea has a production percentage of 46 percent in the
world. Taiwan produces 33 percent, followed by Japan and China which produce 18 percent and 3 percent respectively. Korea's market share in 2009 shows
the great importance of OLED. OLED
occupied 82.6 percent while LCD and
PDP were 45.8 percent and 52.1 percent
respectively.
During 2005-2009, the OLED display
market improved as the use of OLED displays in desktops, monitors, and television sets were highly demanded. The
main applications of OLED displays
were mp3 players, digital cameras, mobile phones, and other small devices. In
the meantime, market analysts forecast
that the revenue of global OLED display
market will reach USD 10.65 billion by
2020. Mobile phones will keep the position as OLED's major revenue driver.
Korea is the powerhouse of mobile manufacturing and OLED is one of the reasons it is still expanding its capacity in the
display market. The future looks optimistically bright for Korea's display market.
57
Event Preview
G-FAIR 2010 Provides Small
and Medium Sized Businesses an Opportunity
to Display Their Quality Products
Korea's small and medium sized businesses will be provided with an opportunity to display their products and to meet potential buyers at G-FAIR 2010. This event
is the country's largest scale exhibition for
small and medium sized businesses, and
will be held from October 27th-29th at
Ilsan's KINTEX. G-FAIR 2010 is an exhibition where buyers and visitors will see
the latest products and technologies from
Korea's small and medium sized enterprises. At this exhibition, there will be lots of
new products as well as the latest cuttingedge technology.
G-FAIR 2010 will be organized by
Gyeonggi's Provincial Government,
Gyeongi-do's Small and medium Business
Center, and Small and Medium Business
Centers Association of Korea. This event
will have the "Global Gateway" theme
and approximately 800 domestic small
and medium sized enterprises will participate to showcase their latest products.
These businesses will be able to display
their excellent technical skills and their creative products for foreign and domestic
buyers as well as for the visitors. An organizer for this event stated, "In comparison
with last year's event, the scale for this
year's event will be increased by 1.5 times.
Up to this point, the event has been creating lots of interest for participation from
businesses. There has been a flood of requests to participate in this event and to
borrow a booth. We are also going to
translate the list of participants to attract
foreign and domestic buyers for this
event." This exhibition will gain worldwide interest, as the demand for green industry (rehabilitation goods, solar, renewable energy) and cutting edge products are
getting noticed globally. Also, the demand
for consumer good products, idea products, and creative products are attracting
many buyers from around the world. GFAIR 2010 will provide a good opportunity for business deals for all parties involved. Even though G-FAIR 2010 is an
exhibition specifically for small and medium sized enterprises, the scale of the exhibition will be quite large. There will be
about 300 companies in the area of consumer goods, 100 companies from idea
products, 100 companies for electronic
products and companies in other areas.
The event will be quite diverse, with a mix
of the current industry scene as well as real
life products. Overall, the event will be
quite advantageous for the participating
businesses and be entertaining for the visitors.
For the participating companies, this exhibition will be a good opportunity for do-
mestic market penetration. Also, venture
business that are participating can preview
new material products that haven't come
out yet in the global market. The participating businesses will be showing their
newest materials and products while potential buyers and visitors are anticipating
for this exhibition. At G-FAIR 2010, additional events are being prepared as well.
Events that are scheduled included
arranged seminars and meetings. During
the event, there will be a Patent and
Intellectual Property Seminar that will be
held at KINTEX's 2nd floor. Also, there
will be a Youth Entrepeneurship Seminar
for college students and all other people
who are aspiring to become successful
business people. There will also be the
Overseas Distribution Seminar for enterprises seeking overseas market advancement. Lastly, there will be a Venture
Management Special Lecture, in which
the organizers of G-FAIR 2010 have invited CEO's with management success experience to be speakers for this lecture. Aside
from the booths and the businesses, there
will be many side-events held at G-FAIR
2010 at the exhibition center. There will be
companies' sponsorship products available
as well as a daily lottery for prize giveaways. There will also be various performances and new product presentations.
Meanwhile, G-FAIR 2010's admission
is free for all visitors. Also, registration situations are diverse for businesses interested in participating. Detailed information
can be found at the G-FAIR homepage at
www.gfair.or.kr or you can call the Exhibition Executive Office at (031-259-6221~7)
for any questions.
Daniel Ko / [email protected]
Event Preview
Global Conference ISMAR 2010
Will be held in Seoul
Mixed Reality (MR) and Augmented
Reality (AR) comprise a state of art technology that reflects the latest trend in our
society. MR/AR (Mixed Reality and
Augmented Reality) is a term for a live direct or indirect view of a physical real
world environment with elements that are
augmented by virtual computer-generated
imagery. Since commercialization in
2008, it has been used in the form of applications which are mounted in Smartphones. Also it allows for the creation of
new types of interfaces and is useful in a
variety of fields, garnering attention from
academics and researchers. In addition, recent reports states that the global market
value of MAR will reach USD 732 million
by 2014. Applications sales, content sales
and advertising are counted as revenue
models.
Sounds interesting? Then, you might
want to pay attention to this event, 2010
IEE International Symposium on Mixed
and Augmented Reality (ISMAR 2010)
which will be held in COEX, Seoul,
Korea from October 13-16 2010.
The event will have workshops, tutorials, exhibitions and demonstrations. In the
workshops, in-depth discussions about
Mobile AR Summit, Collaborative AR,
Devices that Alter Perception and other related subject will be held.
Also papers will be presented on the
topics of 'Perception in AR: Issues and
Solutions', Tracking, Interactive Modeling,
AR for user guidance & handling interactions between reality and virtual reality,
AR experiences for creative places and
Experiences for services.
This year, in particular, creative applications of AR/MR will be showcased at the
Nabi Art Center, and the Tracking
Competition will serve as a bridge to put
our technology into work for improving
people's quality of life.
The organizer of ISMAR 2010 stated,
"We have a high hope that there will be
lots of business opportunities created
through the programs we prepare for the
visitors. We would like continue to foster
the exchange of ideas between academics,
commercials sectors, artists and the public." He added, "This upcoming event will
provide an impetus for fusing the technology in other areas such as arts and social
sciences."
Needless to say, it will be a great chance
for academics and researchers to present
and share their latest work in the area.
Sample snapshots of feature tracking. Green trails
indicate the trajectories of features being tracked
over frames. The size of the blue circles shows the
scale of the features.
59
Business
Asiana Achieves Grand Slam
at Airline Industry Awards
Asiana Airlines has achieved the Grand
Slam at the world's airline industry
awards.
Asiana Airlines, led by President &
CEO Yoon Young-doo, was selected as
the "2010 Airline of the Year" at the "2010
Skytrax World Airline Awards" held in
Hamburg, Germany on May 20 this year.
In February 2009, it was also designated
as the Airline of the Year from Air transport World (ATW), the so-called Nobel
Prize in the airline industry, a company
spokesman said.
Ahead of this event, Aisana Airlines received the certification of five-star airline
from the world-renowned airline research
organization "Skytrax" in April 2007.
Skytrax, which has been conducting surveys to passengers worldwide, has announced its Airline of the Year since 2000.
Skytrax's survey is well known for its
strict, reliable, independent and transparent survey which receives no funds from
any third party. The survey is conducted
online, offline as well as via phone interviews and numerous other methods for
about 18 million airline passengers.
Skytrax's participants in the survey range
from ordinary travelers, business travelers,
and panels that specialize in tourism
which makes the survey's fairness highly
rated.
This award represents a true recognition
of the front-line products and services that
Asiana Airlines delivers to its customers
"We would like to express our most
heartfelt appreciation to our customers
who voted us for the Skytrax 2010 Airline
of the Year Award. Asiana Airlines is
highly honored to be recognized as the
Asiana Airlines CEO Yoon Young-doo, second from left, poses with Skytrax CEO Edward Plaisted, third
from left, during the “2010 Skytrax World Airline Awards” ceremony in Hamburg, Germany, on May 20,
2010 after receiving the “Airline of the Year” award
world's top airline by our customers," the
spokesman said.
Five-star level airline in service
Asiana Airlines was recognized as a
'five-star' level carrier by the British transport research company Skytrax, becoming
one of the world's six carriers honored
with the label, with quite a large portion of
the top quality service being attributable to
its in-flight meals.
The best six carriers selected by Skytrax
are Singapore Airlines, Cathay Pacific
Airlines, Qatar Airlines, Malaysia Airlines
and Kingfisher Airlines.
"By winning the honor, Asiana Airlines
has been recognized as the best airline in
the world in terms of creative in-flight services," the spokesman said.
The national flag carrier provides various menus ranging from Korean to
Western; Chinese to Italian. It also lists the
calorie content of their meals for passengers who want to regulate their calorie intake.
Wine is another factor that enhances the
in-flight meal service, as a wine consultant
group led by the world's best sommeliers
selects the carrier's wines.
Operation of OZ Quadra
Smartium
Asiana Airlines is operating new business class seats, dubbed "OZ Quadra
Smartium," which are arranged in a fresh
layout to make each seat more private and
comfortable, the spokesman said.
Since June this year, the company has
been applying a first-class standard to its
business class seats on selected routes.
"The effort is most visibly present in inflight meal menus created by celebrity chef
Edward Kwon and a wine lineup selected
Asiana Airlines introduces new business class seats, called “OZ Quadra
Smartium,” which have been available on the U.S. and China routes since
June 2010
by award-winning sommeliers," he said.
The revamped seats are all about providing the utmost comfort
for passengers. Full flat bed seats, which are usually featured only
in first class seating, will help long-haul travelers sleep during the
journey.
The number of seats in the business class areas for Boeing 777200ERs has also been reduced from 32 to 24.
Furthermore, each seat is equipped with a rotating dining table
and a cocktail table right next to the bed seat, on which customers
can put their laptops and newspapers.
Passengers can also store their shoes, plug in a power adapter
and connect a USB stick in the multi-functional storage attached
to the seat. "We are offering the best in-flight office environment,"
said the spokesman.
Introduction of next-generation airplanes
Asiana Airlines concluded a contract to introduce 30 next-generation new environment airplanes, called A350WXB, from 2016
on a gradual basis, by investing some USD 6.7 billion.
"Over the coming three years, we will also invest $70 million in
the project to upgrade in-flight facilities of 16 airplanes," he said.
"Under the belief that the best safety and service are the key factor to enhance international competitiveness, Asiana Airlines has
set up a mid- and long-term investment plan. Under the project,
we are now replacing existing B737 and 767 airlines with A321,
A330 and B777 ones. And we will introduce 30 new A350XWB
aircraft from 2016," said the spokesman.
A350XWB aircrafts boast of high fuel-efficiency, which shows
a 20-30 percent improvement when compared to existing aircraft
in fuel costs and safety.
Asiana-Edward Kwon tie-up on in-flight meals
In-flight meal tie-up between Asiana and
Edward Kwon
Asiana Airlines and Edward Kwon, former chef of the sevenstar hotel Burj Al Arab of Dubai, signed a deal with the airline to
upgrade its catering services as of August 2010, the spokesman
said. One of the top 10 young chefs chosen by the American
Culinary Federation in 2003, Kwon has wowed the likes of former U.S. President George Bush and Madonna, he said.
Some creative dishes that will be introduced by Kwon include
"Peas, Bacon and Chicken Breast with Orange Cream" and
"Slow Cooked Chicken Breast with Onion Puree." The brandnew menus for all classes and routes are available on the airliner's
European routes.
The company also regularly invites top sommeliers from all
over the world for strict evaluation of the in-flight wine lineup, he
said. The latest event was held in April at the Incheon International Airport. A total of 22 local and foreign wine producers participated in the event and the sommeliers blind-tested 868 selections.
61
Country Report
India-Korea
Advance Partnership
India-Korea relations
are progressing as the
two countries transform
from trading partners to
a more substantial partnership through joint
ventures as well as manufacturing and technological tie-ups. India
plans to promote investment of USD 500 billion over 5 years in the
infrastructure sector for
roads, power, ports and
FEZs. These projects
open up huge potential
for cooperation between
India and Korea. India's
Skand R Tayal, Ambassador of India
most promising industries are IT, infrastructure, steel, power, automobiles and pharmaceuticals. The Indian IT industry has played a key role in putting
India on the path to economic success. The following is an interview with India Ambassador Skand R. Tayal on the occasion of
India's Independence Day, which took place on August 15, 2010.
Would you like to introduce India on the occasion of Independence Day?
India celebrated her 64th Independence Day on August 15,
2010. It is a happy coincidence that the Republic of Korea also
celebrates their Liberation Day on the same day. It is a day to reflect on our growth as a modern nation over the past six decades
and learn from our experiences to work towards a beneficial future. India's journey since independence in 1947 has been remarkable. In these years India has emerged from the shadows of colonialism to a sizeable global power of reckoning. This journey has
reaffirmed our faith in secular and democratic institutions. India
is now the world's 11th largest economy and is growing rapidly
every year (7.9 percent in 2009). The world has taken notice of
India as a strong economy with decent economic development
being registered in the past two years amidst a global slowdown.
For India-Korea relations, the past six decades have been a
journey into rediscovery. The enduring bond of Buddhism which
connected us centuries ago has today blossomed into a modern
Strategic Partnership. This January, President Lee Myung-bak
visited India as Chief Guest for our Republic Day Parade. With
over one billion-strong consumers, we offer a large market as well
as huge manufacturing partnerships to Korea's dynamic corporations and entrepreneurs.
Will you explain the present bilateral trade
relations between our two countries?
Trade volume is increasing in line with expectations and bilateral trade during the first six months of 2010 has increased by 55
percent, with Indian exports having risen by 84 percent and
Korean exports by 42 percent. The historic Comprehensive
Economic Partnership Agreement (CEPA) between India and
Korea came into effect in January of this year. The Korea-India
CEPA is Korea's first free trade agreement with a member of the
BRIC nations and has the potential to increase bilateral trade to a
much higher level. Under CEPA, most of the major export items
from Korea to India enjoy reductions in tariffs. CEPA also
promises to open the Korean service sector to Indian professionals and will allow professionals in 163 occupations, including IT
experts and assistant English teachers, freer temporary transfer to
Korea. The potential for the success of Indian companies in the
Korean service sector is still to be realized.
What are some popular sightseeing destinations in India for Koreans?
People of India and Korea can develop a better appreciation of
each other through travel. It is hence our policy to welcome
Korean travelers - for leisure, study and business - to visit our vast
nation of rich culture & heritage. Popular sightseeing destinations
for Korean travelers include Golden Triangle (Delhi-Agra-Jaipur)
for scenic beauty and magnificent architecture.
Buddhist sites in India like Bodhgaya, Nalanda, and Sanchi
also interest Korean pilgrims. While the peaks of Himalayas, the
roaring waters of Ganges River and the deserts of Rajasthan are
inducing Korean backpackers. The backwaters of Kerala, with its
relaxed Ayurvedic treatment, are popular among stressed out
Korean office goers. One Korean website dedicated to details on
Indian tourism is www.incredibleindia.co.kr
Country Report
What are India's key and promising
industries?
India's promising industries are IT, infrastructure, steel, power,
automobiles and pharmaceuticals. The Services sector which has
been India's workhorse for well over a decade has continued to
grow at 8.7 percent in 2009-10. The Indian information technology (IT) industry has played a key role in putting India on the path
to economic success. For the past several years, India has been an
increasingly favored destination for outsourcing customized software development. The business model is that the export-driven
Indian software companies offer efficient and cost-effective IT
and ITeS services to their clients overseas. The Indian software
and IT services exports are expected to reach USD 49.7 billion in
2009-10. Indian IT companies are not only successful in English
speaking countries of USA and Europe, but also in Latin
America and in Central and East Asia. For example, in the case
of Japan, Wipro (www.wipro.com) engineers are designing carnavigation system software and support for Hitachi Ltd., and
medical scanners for Olympus Corp. Another Indian company,
Infosys (www.infosys.com) is working with Fujitsu Ltd. and
TATA consultancy Services Limited (www.tcs.com) is designing
onboard system for Nissan Motors and international automated
trading system software for Daiwa Securities SMBC Co.
In what industrial sectors does India want
Korean firms to invest in?
India plans to promote an investment of USD 500 billion over
five years in the infrastructure sector for roads, power, ports and
FEZs. These projects open up huge potential for cooperation between our two countries. During the last few months, we have
had a number of business and investment delegations from India.
In April, there was a large delegation from the Ministry of Power
to explore cooperation in reducing distribution losses in India
based on technological progress made by the Korean electrical industry. Delhi-Mumbai industrial corridor is another attractive
project for establishing many industrial nodes between Delhi and
Mumbai encompassing 150 km on both sides of the Dedicated
Railway Freight Corridor running through six states (Haryana,
Uttar Pradesh, Rajasthan, Gujarat, Maharashtra and Madhya
Pradesh). This project aims to develop 24 industrial development
projects, 11 investment regions and 13 industrial areas with funding from the Indian government, World Bank and Asia
Development Bank. This project, with a total projected investment of USD 90 billion, offers major opportunities for collaboration between Indian and Korean companies.
What is the most important economic policy
that India is now pushing?
Economic policy in the coming years will be focused on infrastructure development in India and on creating employment in
the agriculture sector. As Hyundai, LG and Samsung here lured
in Indian consumers, Korean conglomerates are now eager to invest in the heavy industries and infrastructure projects of India.
Hyundai Rotem is already there as a partner for Delhi Metro.
Posco would become the biggest single FDI investor in India
when its plans to invest USD 12 billion on Iron & Steel Plant in
Orissa come to fruition. In terms of international trade, India's objective is an annual export growth of 15 percent with a target of
USD 200 billion by March 2011. Our relations with Korea are
slowly but surely progressing from trading partners to a more substantial partnership through joint ventures, as well as manufacture and technological tie-ups. We are hopeful that this year,
when ROK hosts the G-20 Summit, our bilateral relations will also reach a high pedestal.
63
www.incredibleindia.org
Country Report
It’s Our Sporting Glory
Commonwealth Games from October 3-14
2010, its largest international multi-sport
event in India since the Asian Games in 1982
The countdown has begun for the Commonwealth Games
(CWG), scheduled to be held in New Delhi, India October 3-14
2010, in which about 72 nations are planning to field teams.
Going by past records, when Delhi hosted first the first Asian
Games in 1951, followed by the 9th Asian Games in 1982, the
forthcoming event is speculated to have far-reaching consequences not just for the country's sports market, but also in the
fields of economy, tourism, transport and culture. The 2010
CWG are expected to give Indian sports a much-needed shot in
the arm, similar to the impetus it had received after hosting the
Asian Games in 1982 when it finished with an impressive 57
medals tally. When women's hockey debuted at the 1982 Asian
Games, India had the distinction of winning the first gold medal.
P.T. Usha also has its origins in the 1982 Asiad in which she won
two gold medals in the 100 meters and 200 meters. Conducting a
sporting event of the magnitude of the Common-wealth Games is
undoubtedly a matter of great pride for the country and is seen as
a step forward in giving a fillip to India's Images overseas. India is
being hailed as an emerging world economic superpower and the
Games can be the perfect showcase to present the country on the
world stage. It will also be a good opportunity for Delhi to portray
its grand heritage, juxtaposed with all the trappings of a truly
global city with world-class amenities. Among the many merits of
hosting the games would be the infrastructural, cultural and economic resurgence of Delhi. With CWG the landscape and skyline of the city are set to change forever. And the transformation
is understandably going to be fairly drastic. In addition to Metro
construction, road infrastructure is being expanded in a big way
with flyovers, cloverleaf flyovers and bridges of connectivity to
the Games Village and other sport venues. Not just Delhi, states
such as Haryana and Uttar Pradesh are also amending their infrastructure in keeping with the demands of the Games. The other
offshoots of the CWG 2010 would be the creation of new jobs, increased investment and a boom in the hospitality and tourism industry. According to official estimates, two million foreign
tourists and 3.5 million tourists are likely to arrive in Delhi in
2010 to witness the Games. In order to cater to the tourist influx,
the monuments and heritage buildings shall be refurbished and
the hitherto neglected areas of East Delhi will receive a striking
makeover. So what the games will essentially leave in its wake are
unprecedented infrastructure and civic facilities for Delhiites, be-
Organising Committee Commonwealth Games Chairman Mr Suresh
Kalmadi and Batonbearer Abhinav Bindra with the Queen's Baton at the
launch ceremony of the Queen's Baton Relay
Organising Committee Chairman Suresh Kalmadi with the mascot of the
Delhi 2010 Games Shera at the launch ceremony of the Queen's Baton Relay
at Buckingham Palace on 29.10.09
sides opportunities for economic development and prosperity.
But the biggest boon of them all would be the trail of world-class
sports facilities that the games would leave behind, inspiring and
enabling future generations of sportspeople to excel and create a
glorious sports legacy that the nation can be proud of. In the past,
sportsmen such as ace shooter Abhinav Bindra, Boxer Vijendra
Kumar and wrestler Sushil Kumar, with their remarkable performances at the Beijing Olympics, have given their country the
hope of rich sports tradition and the upcoming Common Wealth
Games provide the perfect setting for the sportsmen to live up to
the expectation of their countrymen.
About Delhi 2010
The Organising Committee Commonwealth Games 2010
Country Report
Delhi (OC CWG Delhi 2010) came into being on February 10
2005, as a registered society under the Societies Registration Act
1860. It was resolved by the Commonwealth Games Federation
(CGF) in the General Assembly held in Jamaica on November
13 2003 to entrust the organising and hosting of the XIX
Commonwealth Games to the Indian Olympic Association
(IOA). As per Clause 2(C) of the Host City Contract, signed by
the Government of India(GOI), the Government of National
Capital Territory of Delhi (GNCTD), IOA, and CGF, the CGF
has delegated the organisation of the Games to the OC CWG
Delhi 2010. The OC CWG Delhi 2010 has set itself the goal of
conducting the best Commonwealth Games to date, including
the provision of impeccable standards of service to athletes, offi- The Major Dhyan Chand National Stadium, named after former famous
cials and the general public, in close collaboration with its part- Indian field hockey player Major Dhyan Chand, will host the Hockey events
for Delhi 2010. Located at a distance of 10 kilometres from the Games
ners. It hopes to set new benchmarks for other host nations with Village, the Stadium is currently undergoing a major reconstruction. The new
regards to urban sustainable development by showcasing excel- Stadium will have two competition pitches and one warm-up pitch
lent infrastructure and facilities which will be used by the society and the general public for generations to come.
Commonwealth Games 2010 Delhi - Main Summary
• The first time an international sporting event of this magnitude is being held in India.
• The last major multi-sport event held in India was the Asian Games in Delhi in 1982,
28 years ago
• 12 days of competition, October 3-14, 2010
• 71 Commonwealth Games Associations, representing over one-third of the world's
population
• 8,000 athletes and officials to participate
• 17 sports: Archery, Aquatics, Athletics, Badminton, Boxing, Cycling, Gymnastics,
Hockey, Lawn Bowls, Netball, Rugby 7s, Shooting, Squash, Table Tennis, Tennis,
Weightlifting and Wrestling
• Para-sports events: Athletics, Swimming, Power lifting and Table Tennis
• 23 world class Competition Venues and 32 Training Venues
• 40,000 volunteers to welcome athletes and visitors and assist the OC CWG Delhi 2010
in all operations during the Games
• 2000 media personnel expected from around the world
• Spectacular Opening and Closing Ceremonies focused on Indian culture
• Host city with world class infrastructure - revamped national and international airports
with a new terminal dedicated for the Games, extended Metro lines, new flyovers and
over-bridges
• Queen's Baton Relay 2010 Delhi, launched from Buckingham Palace on 29 October
2009, one of the longest ever Queen's Baton Relays in Commonwealth Games history,
CWG Mascot Shera
covering 190,000 kilometers across all continents, lasting over 340 days
• Commonwealth Business Club India, in partnership with the Federation of Indian Chambers of Commerce and Industry (FICCI)
to boost the country's economic and business interests across the Commonwealth
• Programmed events across Delhi, at heritage sites and sports venues, to showcase Indian culture and arts.
INCREDIBLE INDIA / [email protected]
For more information, visit following websites.
Official Website : http://www.cwgdelhi2010.org/
Facebook : http://www.facebook.com/cwgdelhi2010
Twitter : http://www.twitter.com/commonwealthdel
Youtube : http://www.youtube.com/cwgdelhi
67
Hot Issue
Which Internet browser is
right for you?
Choosing an Internet Browser
that is Right for You
There are billions of internet users
worldwide, but how do they surf the internet? In today's generation, there are many
available browsers to choose from. There's
Mozilla Firefox, Google Chrome, Internet
Explorer, Opera, and Safari, just to name
a few. People use them everyday for online shopping, communication, researching information, and online entertainment. Which browser people choose can
change the way they interact on the internet. All of these browsers are free, so one
should choose the one that is best suitable
for them. Let's take a look at some of the
more popular internet browsers that are
used by people around the world.
Many internet browsers have been released in the past two years. These developers want to provide their users with a
Chrome 2, Safari 4, Opera 10, Chrome 3,
SeaMonkey 2, Camino 2, and Firefox 3.5
were all released. Many of these were upgraded versions of previous browsers and
included many add-ons and extras. So far
in 2010, the only new internet browsers
are Firefox 3.6, Chrome 4, Opera 10.50,
Chrome 5, and Safari 5.
Mozilla Firefox
better experience while they are surfing the
internet. In 2009, Internet Explorer 8,
As of July of 2010, Mozilla Firefox was
the second most widely used browser with
22.91 percent of global internet users
choosing Firefox as their browser, according to Net Applications. Mozilla Firefox
has over 6,000 add-ons to customize and
enhance one's internet experience. Some
Firefox features include tabbed browsing,
spell checking, live bookmarking, down-
Hot Issue
load manager, and private browsing. For
example, tabbed browsing allows users to
jump from site to site and open more than
one website in the same browser window.
Also, users are able to change the order of
their tabs.
Firefox can be downloaded for free and
all the add-ons are free as well. This is a
user-friendly internet browser that is simple and easy-to-use. Mozilla Firefox 3.6,
the newest version of Firefox, was released
on January 21, 2010. New features for this
new version include built-in support for
toolbar skins, notification of out-of-date
plugins, full-screen playback of Theora
video, a more secure plug-in system, and
many performance improvements.
Overall, Mozilla Firefox has a strong feature set, good help/support, and fast speed
and compatibility. The browser is quite
simple and easy to use and is secure. It is a
good program for all of its users, and especially useful for students or others who use
the Internet for research.
Google Chrome
Google Chrome is an Internet browser
that was developed by Google. As of July
2010, Google Chrome was the third most
widely used browser with 7.16 percent of
global internet users using Google
Chrome as their browser, according to Net
Applications.
As an Internet browser, Google
Chrome has many easy-to-use features
and tools. Google Chrome has many
unique tab features. You can drag tabs
from the browser to make new windows,
rearrange tabs, and even duplicate tabs.
Each tab is run independently, so if one
tab crashes, it won't close your whole internet browser session. Chrome features
an Incognito mode, which means you can
browse in private. This allows you to open
sites and even download files without affecting your internet browsing history.
Afterwards, your cookies and passwords
are deleted after you close the incognito
window. A user can have one browser
window open in normal mode and another in incognito mode. Another feature is
the anywhere drag and drop feature,
which allows you to drag text or a link
from anywhere on a web page and put it
directly into your search bar. The latest
version of Google Chrome is Google
Chrome 5, which was released earlier this
year. However, beta versions of Google
Chrome 6 have also been released.
Internet Explorer
Internet Explorer is a web browser that
was developed by Microsoft. This has
been the most widely used web browser
since 1999. During 2002 and 2003, it
reached a peak of about 95 percent usage
share with Internet Explorer 5 and
Internet Explorer 6. Due to the release of
other new internet browsers, the popularity of Internet Explorer has declined.
However, according to Net Applications,
Internet Explorer was used by about 60.74
percent of all internet users in July of 2010.
Currently, the latest version is Internet
Explorer 8. As of right now, they are currently developing Internet Explorer 9 for
release in the near future. The Internet
Explorer 9 Public Beta will be launched on
September 15, 2010.
Internet Explorer 8 has many special
features. Using the Accelerators feature on
Internet Explorer 8, a user can quickly perform browsing tasks without navigating to
other websites. With this feature, simply
highlight text from any webpage and then
click on the blue Accelerator icon that appears above the selection to obtain driving
directions, translate and define words,
email content to others, search with ease,
and more. Another feature is the Web
Slice feature. Using this feature, you can
keep up with updated sites directly from
the Favorites Bar. When you add a website to your favorites bar using Web Slice,
this feature will highlight the website when
new and updated information appear on
that website. All you have to do is click on
that highlighted section, and it will take
you to the website where you will find updated information. Lastly Internet
Explorer 8 has improved their safety features. This browser protects you from malware and phishing, as well as other emerging threats.
There are other internet browsers that
are used, but they are less popular compared to these top three. However, when
one chooses an internet browser, they
should research information about each
browser and find out what fits best for
them. This way, an internet browser can
provide its users with the fastest, safest,
and most convenient and effective internet
browsing experience.
69
Introducing Bellmetal Company's
Quality Nail Care Products
Bellmetal Co. (www.bellmetal.com)
was founded in 1954, and has been a pioneer in the nail clipping business in Korea.
They have been recognized as a premium
brand and they supply their products to
over 85 countries, including the United
States, Thailand, Germany, Chile, Hong
Kong, Russia, Panama, India, Malaysia,
Engand, South Africa, and other nations
from Eastern Europe. Their products include nail clippers, implements and manicure sets. The company sells about 400500 different sets of items. Also, the company has four production patents and 100
designs registered in Korea under their
name.
In April of 2002, Bellmetal Co. was recognized as a premium company in the nail
clipping business. At this time, they secured the top position in the world's nail
clipper market. Also, they occupied 39
percent of the world's nail care products,
with an estimated turnover of USD 27
million that year. Even today, the company is still growing and expanding in the
nail clipping business.
Nano Silver Manicure Set
Effect (Anti-virus)
The Nano Silver has a prominent antibacterial function that prevents the propagation of various bacteria, such as noxious bacteria, fungus, Tinea pedis, and allergenic viruses. Nano-scale Ag+ion absorbs bacteria and then it is combined with
COO- or OH- ions to transform those bacteria cells. This process causes condensational dehydration which results in the
sterilization of the germs. This product can
also suppress the odors that are caused by
these processes. This product completely
prevents infection as well as the propaga-
tion of bacteria and viruses that stem from
sweat and body waste.
Exercise with Motus Company's
Quality Products
Motus Co. (www.motus.co.kr), founded in 1993, is one of Korea's leading manufacturers of fitness equipment. They have
equipped the Korean President's House
(Blue House), the National Congress, and
domestic clients such as high-class fitness
clubs and hotels. They are in cooperation
with 25 international dealers and have a
full commercial lines available for treadmills, upright/recumbent bikes, elliptical
cross trainers, cross sync trainers, and
climbing steppers. Here is a look at some
of their products.
M770EL elliptical cross trainer
M990T series treadmill
This treadmill is ultra quiet while in operation and has minimal vibration. It also
has a patented SAS3 (Triple Shock
Absorption System) which allows for a
smooth running experience. The machine
also provides convenient one touch buttons and has an interactive, integrated 15
inch built-in LCD TV. Other features include a spacious accessory tray, a sturdy
reading rack, and antimicrobial handle
bars.
C30 series cross sync trainer
This cross-trainer has an easy walkthrough design. It can provide a combination of upper body and lower body exercises and a smooth safety stride. The machine has adjustable pedal angles and pedal gaps and a wide range of workout levels
(starting from 1 to 25). This machine has
an interactive, integrated 15 inch built-in
LCD TV. Other features include a spacious accessory tray, a sturdy reading rack,
C30i cross sync trainer
M990TL treadmill
and a cup holder.
M770E series elliptical
cross trainer
This elliptical trainer has articulating
foot pedals which reduce strain on the
Achilles tendon. The machine has touch
sensitive buttons for simultaneous viewing
of workout statistics and options. The
heart rate meter is conveniently located on
both the moving and stationary handle
bars. This machine has a wide range of
workout level (starting from 1 to 25) and
has an interactive, integrated 15 inch builtin LCD TV. Other features include a spacious accessory tray, a sturdy reading rack,
and a cup holder.
71
Silky Interior Designing
with Kim's Silk
Founded in 1991, Kim's Silk is a manufacturing company that specializes in silk
material and manufactures silk fabrics
from yarns to finished products with the
ISO 9001:2000 management system.
Some of their products include fashion
material such as neckties and scarfs, interior material such as curtains and bedding,
and accessory materials such as shoes and
backpacks. They have a production system which includes spinning, dyeing,
weaving, designing, processing and finishing. Also, they have multiple patents within the field such as materials and processes.
A picture of BEXCO's meeting hall with wallpaper from Kim's Silk
Silk Jacquard Wallpaper
As a product, Silk Jacquard Wall-paper
has many advantages. It is a well-being
product that provides no negative health
effects. The product has a natural humidifier and is naturally flame retardant. It is
also good with heat conservation and is
soundproof. Due to its softness, it provides
a stable feeling when you touch it. Lastly,
the product has a deep gloss and an elegant beauty.
This product has been recognized by the
government and received a certificate as a
NEP (New Excellent Product). Kim's Silk
has been providing this custom-made silk
textile wallpaper and material for many
customers.
Some places where their silk is present
include luxury construction sites, BEXCO
and APEC summit hall in Narimaru. This
silk wallpaper attachment and production
technology is the solution for people who
have problems with getting silky material
on the wall using other products.
This silk wallpaper attachment is the
A scene from a Korean drama with wallpaper from Kim's Silk
first wallpaper product to ever be certified
as a NEP.
(www.kimssilk.com)
Netpia Native Language
Internet Address
Netpia Co. - (www.netpia.com) -- The internet should be easily accessible and the information it contains should be used by everyone in the world. However, there are some people who experience trouble with the internet because they are unfamiliar with the
English language.
That is why Netpia has developed the Native Language Internet Address (NLIA), the Native Language Email Address (NLEA),
and the Native Language Keyword Advertising (NLKA) technologies.
The NLIA technology allows users to choose a name that is easy to remember and use that name instead of writing down the domain name to enter a certain website. Instead of using Roman English letters with prefixes and suffixes, users can type meaningful
words in their own language in the address bar to reach certain websites. This service is accessible for any internet browser and Netpia
also offers services that help complement this technology. This service enables non-English speakers and those who are not familiar
with the English language to access information on the internet more comfortably.
The other technology is the NLEA service, which provides the opportunity for
users to create email addresses in their native language. This provides people with
the opportunity to create an email address
with their own words in their native language. The address only has two parts: the
username and the NLIA. Users of this service can also send emails through the internet address bar.
The NLKA service provides a list of
links of relevant websites based on the keyword entry that is entered by the user. This provides users with a link to websites that are similar to the one they are currently looking at.
Netpia offers this language web address service in 80 different languages in 95 countries. The NLIA technology has already been
chosen by major internet providers, including the primary communication service providers in Mexico, Thailand, Malaysia, Vietnam
and Lebanon, to provide native language web addresses and email services.
73
Previewing Paseco Company's
Quality Electronic Bidets
A Picture of Paseco Company's Electronic Bidet
Paseco Co. is a company that sells a
wide range of products such as kitchen appliances, hygienic appliances, and heating
appliances. Some of their products include
heaters, gas hobs, ceramic (Electric) hobs,
wall ovens, dishwashers, counter-top compact dishwashers, dish dryers & sterilizers,
specialty fridges such as drawer fridges,
wine cellers, rice coolers, sidedish fridges,
wall-mount mini-fridges, lift-up doors,
chopping-board/dishcloth, knife dry &
sterilizers, water filters, food waste decomposers, food waste dehydrators, electronic
Bidets, air cleaners, TV phones, radio
phones, and others.
Electronic Bidet Information
One of the products Paseco Co. offers is
their electronic bidet. This bidet has many
special features. It is designed so that the
nozzles for the bidet and posterior wash
are separated. It has Nano-Silver anti-bacterial nozzles in which the nozzle location
is adjustable and the nozzles can move
back and forth. These nozzles are selfwashing, and they also have a brush cleaning function. The bidet also has a pulsating
massage to help people relax. Also, it has a
soft aerated water stream that is strong but
not painful. In addition to that, the bidet
features a filtered pure water stream. Other
features include temperature control for
water cleansing and seat, a human-skin
sensor on the seat that streams only when
it senses bare skin, automatic deodorization with aromatization, anti-bacterial
nano-silver resin seat, power saver, water
freezing protector to keep the water warm,
micro-computer self-diagnosis, and 10step safety devices that are internally
equipped. Those safety devices include
overheating, fuse, and electric leakage protectors.
Korea IT Times / [email protected]
SurgeLab,
Industry Power Surge Protectors
SurgeLab Korea, Inc. (www.surgelab.com) has evolved into a
leader in the Surge Protective Devices industry since their inception in 1997. Located in Daejeon City, in the Republic of Korea,
SurgeLab have grown from a regional operation into a global
manufacturer. They manufacture a complete line of products for
medium voltage, low voltage, data/communications, commercial, din rail and residential applications. All SurgeLab Korea,
Inc. surge protection products are designed, manufactured and
tested to IEEE standards C62.41-2002 and C62.45-2002. UL
1449, Surgelab make a variety of different surge protective devices.
Surge Protective Devices (SPD's)
An SPD's function is to eliminate damaging activity throughout all electrical distribution systems and equipment operations.
With the use of an SPD, transients and 'noise' are reduced to
harmless levels, preventing disruption of important processes.
Companies can spend more time on other issues while less time is
spent on service calls, which can greatly impact maintenance
budgets.
How do they work?
Let-through voltage is the voltage appearing on the equipment
side of an SPD when an impulse voltage/current of a defined
wave-shape and amplitude is applied to the SPD. So, Letthrough Voltage is a measure of the SPD's ability to clamp or stop
a transient voltage. Read the diagram with the red as representative of surge voltages. Applications for the surge protection devices include, air traffic controls, radar systems, weather stations,
electronic highway signs and outdoor security cameras. These
are among a handful of the critical loads that require protection
from the devastating effects of transient surge events.
SurgeLab Korea was founded through R & D when Mr.
SeonHo, Kim, President of the company left a previous job at
KT. Mr. Kim had noticed that surge protection devices were not
that effective and went on to develop methods and products that
had reached a higher standard and solved the problems that he
had encountered with them during his career. With power outages suggested as a concern for Korea, the idea of a surge protective device also transcends the industrial context and is worthy of
consideration for the home.
CCTV SPD comparison
SurgeLab Korea has established itself with clients in Korea and
has also branched to make partnerships in the U.S.A. and the
Philippines as well as in Indonesia, Canada and Mexico.
Korea IT Times / [email protected]
75
Investment Guide
Investment Guide
4. FDI Incentive - - - Continued from August issue.
Tax Reduction Application Procedures
Tax Reduction Application
 Prior Checking on Businesses Eligible for Tax Reductions
According to the Foreign Investment Promotion Act, foreign investors and foreign-invested companies may request the Ministry of Strategy and Finance to
check on the eligibility for tax reductions prior to the notification of foreign investment. The Ministry of Strategy and Finance determines and notifies the investor
of eligibility within 20 days of the application.
Simply checking whether or not there is high technology does not make the validity of the decision to reduce taxes recognized. Therefore, a separate tax reduction
application has to be made after notifying the foreign investor.
A Series Schedule
1. FDI System in Korea
11 Foreign Direct Investment
12 Foreign Investment Promotion
Act
13 Foreign Investment Promotion
and Control
2. FDI Procedures
21 Foreign Investment
Procedures
22 Foreign Investment Report
23 Post Management of Foreign
Investment
24 Forms
3. Corporation Establishment
4. FDI Incentive
5. FDI Related Law
 Tax Reduction Application
The tax reduction application of foreign-invested companies shall be made through the Ministry of Strategy and Finance.
However, the Ministry commissions the supervisory authority to authorize the receipt of tax reduction application and tax reduction change application for foreign investments in free trade zones and decisions, confirmation, notification regarding reduction, change in reduction details, and reduction eligibility.
The application deadline for new corporations is the end of the taxation year which the business commencement day of the foreign investment company belongs to for new corporations. For capital increase corporations, the deadline will be determined according to the new investment tax reduction regulations of the Tax Exemptions and Exceptions Act (Paragraph 2, Article 121 &
Paragraph 3, Article 121). However, if foreign-invested companies increase capital within the range of the notified amount of
foreign investment confirmed at the time of determining tax reduction within 3 years of the initial tax reduction notice day after
the foreign investment notification, the increased portion shall receive tax reduction without having to apply for reductions (applied to the initial portion of capital increase since January 1st, 2006). Also, when changing the business subject to tax reduction,
and wishing to receive reduction to the changed business, it shall be done within 2 years after the date of the cause for change (reductions will only apply to the remaining period in such cases). If reduction applications are made and accepted for tax reduction
after the tax reduction application deadline has passed, reductions will be granted to the taxation year of the reduction application date. However, tax already paid shall not be refunded.
>> Tax Reduction Change Application
Tax reduction change application refers to an application on changes in the business accepted for tax reduction (business eligible
for tax reduction). If changing the details of the foreign investment notification, such as the foreign investment amount etc., and
if such changes are made, the initial tax reduction decision continues to have effect, according to the details of the application to
change foreign investments or foreign-invested company registration. Simple changes in the corporate name or the location are
not subject to tax reduction change application, and hence shall be notified to the district tax office or the local government.
Investment Guide
Required documents
• Description of concerned technologies: Catalogues and other reference materials on products and services
produced or provided through the technology
• Documents stating the scope of usage of products and services produced or provided through the
technology
• Production methods and process figure (only for the production technology)
- The schedule shall include every step of the process, and the steps requiring high degree of technology
shall be marked.
- Individual steps of the process carried out domestically shall be marked.
• Evidence of economic effects or technological performance
- Comparison in performance, quality, or cost reduction between 'products and services produced or
provided through the technology' and 'products and services of the same or similar type'
• Following materials proving the high degree of technology
- Certificates, test results, evaluations etc. from foreign governments and other authorized institutions on
the products and services produced or provided through the technology
- Industrial property rights materials such as patent etc. regarding the technology (or services)
- Materials (R&D institution, development participants, development costs and period etc.) on the
development of the technology (or services)
- Investments into a third party country and past cases of providing to a third party country to utilize the
technology, or a similar technology (or services)
- Other documentary evidence of the high degree of technology
• Copy of foreign investment notification stamp
• Copy of official document on tax reduction
 Decision and Notification of Tax Reduction
When there is an application for tax reduction, or for changes in details of tax reduction, the
Ministry of Strategy and Finance shall review whether the application is eligible for tax
reduction, and determines and notifies the applicant of the eligibility of reduction and any
changes to details of reduction within 20 days of the application. However, in unavoidable
cases when it would take a long time to determine the eligibility of reduction and changes to
the details of reduction, the processing period can be increased up to 20 days. In such cases,
the cause and time to process is relayed to the applicant.
When a decision has been made on a tax reduction or change to the details of tax reduction,
the Ministry of Strategy and Finance notifies the commissioners of both the National Tax
Service and Korea Customs Service of the decision, as well as the head of the local government of the district of the concerned factory facilities.
When non-eligibility for reduction decision is made for industry support services and hightech businesses, advanced notice shall be issued within 20 days of the application. Upon the
receipt of the advanced notice of the decision, the recipient may attach materials and make a written request for the review on
the appropriateness of the notice. The Ministry of Strategy and Finance shall determine and notify the applicant of eligibility for
reduction within 20 days of receiving the application.
Source : Invest KOREA
77
Column
National Satisfaction Hinges on IT
Create job opportunities for young IT talent!
By ChoiSeong ([email protected])
This month, I will participate in volunteer work along with college students for
20 days in the Yanbian Korean
Autonomous Prefecture (Northeast
China) to provide educational services to
the disabled, the elderly and orphans.
Since 2000, free IT education has been
provided in the Yanbian Korean
Autonomous Prefecture during winter
and summer vacations without fail. Last
Dr. Choi Seong, Professor of
summer, while volunteering in Yanbian,
Computer Science at Namseoul
University
I happened to meet a special man who
took care of orphans abandoned by North Korean defectors. His
name was Han Chul-Bum, an ethnic Korean living in China,
who was running a charity center called Aeshim. This man, who
claimed to be a descendant of North Korean partisans (communist sympathizers during the Korean War), built a shrine for
Manchuria independence fighters who fought against Japanese
colonial rule. He was the highly-respected leader of the ethnic
Koreans living in China. He told us that his hope was to see the
two Koreas put their differences aside and reunite for the sake of
the generations to come. He asked us to work hard for national
unification. At the end of this month, the government of the
Yanbian Korean Autonomous Prefecture will hold the 5th
Korea-China IT (Yanbian) Forum and the International
Exhibition in its capital YAN JI. The Forum is scheduled to be
held on August 29th at the Grand Hall of Yanbian Baek-San
Hotel. This year's theme, like last year's, will be "cultural originality", which indicates that the Yanbian Korean Autonomous
Prefecture is pinning its hopes on the promotion of the IT industry including the games and animation industries. In addition, I
have delivered a keynote speech each year since the first KoreaChina IT Forum. The theme of the keynote speeches has also
been cultural originality. Last year, I delivered a keynote speech
on ways to create the 13th Yanbian sports team, and intend to
make a presentation on outsourcing 3D visual technology to
Yanbian this year. The reason why the Yanbian Korean
Autonomous Prefecture is keen on the contents industry among
other IT industries is because Yanbian stands at the crossroads of
China, Korea, Japan and Russia against the backdrop of growing
economies in Korea and China, far-ranging cultural exchanges
between Korea and China and the unstoppable opening of the
Tumen River region. In particular, in an era of globalization
when the information industry is growing rapidly, the Yanbian
Korean Autonomous Prefecture's unique culture, history, geography and language-wide advantages are revitalizing IT exchanges
between Korea and Japan. Yanbian is indeed emerging as an IT
hub in East Asia. Moreover, to provide platforms for IT companies in North East Asia, Yanbian is ramping up cooperation in
the IT sector by building a Korea-China software industrial park.
Last year, for example, the International Exhibition put various
software products, made by North Korea, on display -- such as
biometric authentication (fingerprints, irises, voice and face
recognition), machine translation, DRM and image processing
technology. These products were mainly produced on a demand
basis, not for development purposes. These products bore a label
saying, "In the hopes of software development orders, joint development and joint R&D projects between China and Japan, we do
our best to maximize customer satisfaction in terms of product
quality, development time and costs". North Korean R&D workers dispatched to China are no less than IT prodigies. They are in
the top 0.1 percent of North Korea's college graduates, so they are
under direct control of the North Korean government.
Academic papers introduced by the North Korean journal
"Information Science", whose fourth issue was published in 2008,
show that only those papers that cover both the development of
mathematical algorithms and test results of developed programs
appear in the journal. Judging from this, North Korea's prowess
in developing mathematical algorithms has been proven. What's
more, I have witnessed North Korean software developers working on software programs day and night even on weekends in
Danding China and Yanbian. Therefore, I saw unlimited potential lurking in IT talents, who are armed with strong knowledge in
mathematics and physics.
Economic cooperation should take center stage of South
Korea's unification policy. Offering unconditional aid to the
North will end up stripping North Korea of its self-sustaining abilities. One of the ways to help the nation economy-wise is to create
jobs. And we need to thrash out a win-win strategy, which is focused on turning North Korean IT talents' technological innovations into economic benefits. By allowing them to enjoy economic prosperity, we can expect more openness in their ways of thinking. Thus, in the spirit of brotherhood, we should give North
Korean IT talents opportunities to prove their worth.
By doing so, they will learn that there are different ideologies
and ideological freedom translates into high-level originality. The
driving force behind the two Koreas' future, peace and prosperity
will gain momentum when the whole nation obtains harmony in
national sentiment and national bonds. Once young people living
in the two Koreas demonstrate their ability to the fullest and develop world-class IT technologies, the two Koreas will be greatly
touched.
Column
21st Century’s IT-engrafted Version
of Jesus Miraculously Feeding 5,000 People
ByTak Seung-ho
([email protected])
Engel's coefficient, the percentage of food costs to total spending, is generally regarded as an indicator of the standard of living
in each country. Yet it may convey different meanings depending
on individual culture and ethnic characteristics.
In terms of having meals three times a day - breakfast, lunch
and dinner, there is no significant difference between the rich and
the poor. However, there are as many as 60 million people, 1 percent of the world's population, that are suffering from starvation,
whereas as much as 4 percent of the world's food production has
to be disposed of after it has passed its expiration date. If only the
amount of the disposed food could be reduced to 1 percent and
the saved food given to the starving, we could defeat the famine in
the world. This could be called "The 21st Century's IT-engrafted
Version of Jesus Miraculously Feeding 5,000 People," for this will
be similiar to the miraculous achievement that Jesus was once cited as doing.
As an example, in North Korea (DPRK), the number of disabled and malformed children is said to be increasing at an alarming rate and the major cause cited is infant malnutrition, especially among babies under 2 years of age. On the other hand, in
South Korea, more than 4 percent of dairy products, a much
higher rate than any other groceries, end up being thrown away
due to the expiration date. (Milk production in 2007 for Rep. of
Korea was at USD 582 million while it was USD 25.5 million in
the DPRK). In addition, reprocessing the extra milk in order to
store it longer does not bring enough economic benefits but worsens the situation. Annually in Korea, approximately KRW 3 trillion worth of expired food has to be disposed of and KRW 30 trillion in Japan. Now, who could deny the responsibility for those
disfigured children, when, after decades, the two Koreas are likely
to be reunified?
to 1 percent and a significant amount of the saved food can be donated to the needy.
The "Barcode" system which was first developed and introduced by IBM in 1973 has been playing a crucial role in food production and distribution worldwide. In the 80's the patent period
for IBM expired and the ISO15420 international standard code
system has recently been implemented. The barcode system has
been contributing so much to the modern world that now it is almost impossible to manufacture, distribute and sell products
without it.
In the case of products with limited circulation periods such as
groceries, pharmaceutical products and cosmetics, their expiration dates have been only manually (visually) identified and there
has been no automated identification system available. As a result
of that, even the cutting edge management systems including
SCM (Supply Chain Management) and ERP (Enterprise
Resource Planning) information technologies could not bring any
substantial improvement.
The current system leads to:
Consumers who visit stores to buy groceries tend to choose the
freshest product among similarly priced items. Consequently,
even though there are many products displayed to be sold, the
newly arrived products are clearly preferred over those "older"
goods -even if it's a day or two- by most consumers.
Figure 1: Current Barcode
Current Food Production and Supply Chain
System as well as Problems
Visible marking of production and expiration dates on
processed food products is mandatory. Under the current competitive market system, it is inevitable for food producers to supply their goods excessively. Thus, 4 percent of the whole grocery
products, on average, are disposed of.
Through a modified, digitalized and improved distribution system it is possible to cut down the disposal rate of the expired food
79
Column
Figure 2:
the ERP, SCM system under current Barcode system
Figure 3: Compare SCM and D-SCM
The Time Barcode system consists of two parts, the existing 13digit barcode and the 5-digit version for extra information including production and expiration dates. The Time Barcode system is
fully compatible and interoperable with the current system for
equipment such as POS terminals and Barcode scanners. It does
not require any additional hardware. Only with a simple software
upgrade, existing systems can perform various functions as
shown in Figure 4. The Time Barcode system enables us to perform various tasks, such as discounted sales for products according to the elapsed time, real-time inventory control and automatic
sales control (in the case of expired products). Time Barcoded
products can be sold under a flexible price scheme in accordance
with their freshness. Consequently, consumers can decide
whether they buy “less fresh” products for a discounted price or
“very fresh” products for the full price. The discount rate is automatically applied every time a customer checks a product out.
According to a Food R&D research report, over 70 percent of
consumers expressed their preference for discounted “less fresh”
groceries over full priced fresh goods.
Figure 4 : Time Barcode
As for sellers, they would also benefit from automated inventory control under FIFO (First-In, First-Out) scheme, which becomes possible by introducing the flexible price system rule based
on elapsed time. Moreover, retailers and manufacturers can use
those functions to optimize the supply quantity by real-time stock
monitoring and subsequently reducing the cost caused by disposing expired products. This will save a significant amount of resources which, in turn, can be used for the poor by donating them
to organizations such as Food Bank. The issue of consumer protection and food safety is now raising more and more public attention. Blocking the sales of certain products manufactured on a
specific date, at a particular place or even from potentially contaminated ingredients, can be done only by scanning the Time
Barcode at the terminal in the grocery store, in the case of food
safety incidents. It will also automatically block the sales of expired goods. Such a system is called a Digitalized Sales Control
System.
Figure 5 : Discounted sales under elapsed time system using
Time Barcode
Even though it seems to be very challenging to expand this system to some traditional markets and stores which do not use the
POS system, the system can be easily implemented on any
premises with POS system. In the Seoul Metropolitan Area, for
example, more than 85 percent of shops and stores are now using
the POS system. If the Digitalized Sales Control System is fully
implemented, it will become a more dynamic and effective control system that will replace the current analogical control system.
Every year, the number of products with mandatory production
information is dramatically increasing. Among those products,
Column
there are livestock products such as beef, poultry and agricultural
fresh products. Especially for agricultural and marine products,
GAP (Good Agricultural Practice) is regarded as important.
However, GMP (Good Manufacture Practice) for processed
products is also crucial. The label should also contain correct information on production history such as origins of each ingredient, whether the GMO crops were used or not and manufacturing dates (for some fresh products, even exact time). The ingredients for each processed good are always different from one another depending on their production lot, which makes it almost impossible for the manufacturer to correctly print the information on
the packages. This Item Level Traceability by production lot can
only be achieved when all the information mentioned above is
digitalized and traceable from the very beginning of the production. Using Dynamic Supply Chain Management with the Time
Barcode system, it is possible to trace down not only the place of
origin of one product but also the origin of its individual ingredients.
Figure 6 :
From Farm to Table : Production Traceability System
The Temperature Traceability System is applied under the
TTT (Time Temperature Tolerance) scheme, as it is significant to
keep certain goods within a tolerable temperature range throughout the supplying procedure. This requires on-going monitoring
of changes in temperatures (temperature tacho-meter) and traceability. The dynamic supply chain management with Time
Barcode enables us to track down the changes in storage and delivery temperatures. Currently, Pulmoowon, a well-known
Korean tofu manufacturer, is using the dynamic supply chain
management system on its products while disclosing necessary
information to its consumers including records of temperature
and changes of ingredients in processed food, which changes
every day per lot. The other KFHI food safety traceability and
Dynamic SCM project was launched by Korea Ginseng
Company in 2010. The dynamic supply chain management system with Time Barcode can reduce the current waste rate from 4
percent to 1percent, as it will provide not only food traceability
but also digitalized logistics for food products. The profit gained
from the system can be shared among manufacturers, retailers
and system integration companies. The un-sold food will be then
distributed to food bank services free of charge prior to expiration
dates. It may sound somewhat idealistic and theoretical, but there
are currently as many as 60 million people in the world, which is
1 percent of the world’s population, who are suffering from starvation. If 1 percent of the world’s food could be given to them,
there would be no famine on Earth, and that would be as miraculous as when Jesus was said to have fed five thousand people with
five loaves of bread and two small fish.
Figure 7 : Traceability example
81
Column
Rendezvous with
Samsung Galaxy S
After such a long wait, I finally got my
Samsung Galaxy S on July 20th, 2010. I
activated it the next day, and I was as happy as a kid who received the new toy he
wanted on his birthday. The Galaxy S was
pretty impressive; it was well packed with
a bright display along with a bigger screen
size than my existing iPod touch.
Like any other gadget lover, I played
around with it for a while before getting serious with its use. I was looking for the
ways and means to interface this device
with my laptop so that I could consolidate
my existing iPod touch and phone into
this new much awaited gadget. Everyone
in our organization had been anticipating
the release of the Galaxy S for months
since it was announced that all employees
would receive one of the smartphones.
Thanks to a colleague of mine who advised me to download a driver from the
Samsung site, I ended up finding the
"Kies" software on the Samsung website.
Though I didn't know what it was, I just
downloaded it and was pretty satisfied
with its interface and easy navigation.
So by now, you will have realized that I
was happy with my new toy, but unfortunately that happiness was short lived. I became disappointed in both the Kies and
the Android itself.
Let us look at the Android first:
I fail to understand why everything re-
volves around the Gmail account. I understand Android comes from the Google
den, but I am sure Google is not silently
pushing Gmail as it is already a proven
email solution. As a side note, I am a big
fan of Google, and use most of their products & services.
When I realized that I had no choice except to use a Gmail account, I configured
my existing and primary Gmail account
on the device, which in turn transferred all
my email, contacts, Gtalk buddies, etc onto the phone, which I didn't want. I repeatedly tried to stop the sync, but it seems that
the Galaxy S went deaf and failed to recognize my request as it frequently toggled
between Sync on/off. For the record, it
Column
wasn't the first touch interface I'd used.
Dear friends at Samsung,
please have a look at it.
Post sync, I realized I have my world of
Gmail including contacts, calendar,
Gmail etc in my hand, which I never
wanted. So the obvious choice was to remove the account and I was happy to notice that there is an option to remove it, but
that happiness was short lived as at one
point it told me that in order to remove the
primary account I had to reset the phone
to the default or factory settings... One
more bummer: all of my settings, which
included a few punched in contacts, call
logs and messages, got wiped out after I reset the phone to default settings (which I
anticipated, but at the same time I was left
with no options).
Our internal IT department had a plan
to get us a collaboration portal on our mobile devices some time very soon, and I
thought that until it gets executed I ought
to sync my outlook calendar as I didn't
want to carry multiple devices. Again my
wish was rejected, as I was faced with one
more road block "You've got to have a
Google account configured on the device
to sync your calendar."
Next, I thought to purchase some apps
from Google market place, again you
need to have a Google account and ID
configured. Why can't it be open access? If
you want to download anything you must
create a profile on Google market and
control transactions from there.
And then I decided that I didn't want to
sync my primary Google account onto my
phone because I'd have many more contacts, email etc, much distraction on my
primary Google account, so why not create one more Gmail account? However, I
had nightmares when I thought of syncing
and controlling multiple Google accounts.
I am sure there will be a way, as Gmail
has flexibility with POP, & IMAP but still
it is very tricky and needs more filtering
options.
I can go on and on, but overall I would
say my experience with Apple products
Screen shot
thus far has been superior to Android. No
wonder why Apple products are the most
sought after.
Now let us have a sneak
peek of Samsung S & Kies Much like my initial excitement, the interface turned out to be a sheer dissatisfaction. It took me a day to realize interface
slows down if I open two or three internet
explorers on my laptop. Speed and interface are always debatable, but allow me to
share one specific functional experience.
My first step and foremost requirement
was to somehow get my contacts into the
phone, and Kies provides a very easy and
intuitive interface and I was happy to realize that all my outlook contacts on my
phone and I didn't dive in details like field
mappings, etc.
Later in the day, I fixed some contacts
on the Phone and synced them back using
Kies and it was good to notice that the program noticed some changes. I selected the
phone as the master record and bingo all
my changes got transferred to outlook. I
was glad to notice that at least contacts
sync is up to par. Alas, this happiness was
short lived when I realized that Kies
messed up my contact names by merging
last, middle and first name in one field (in
the outlook client). I am so mad at Kies!
How can it do it like that?
One more thing, it took me time to figure out trigger point to get songs from my
PC to the device.
I bet you will agree with me, the system
needs better placement and a clearer indicator to sync/exchange content between
the PC and the device.
Have a look at this screen
shot:
In my opinion, there is a strong lesson
to be learned from Customer Experience how a customer feels and responds to the
service or product at the emotional level. I
feel products/services that touch customer
both emotionally and functionally are the
ones which last longer with high brand
loyalty.
Talking again about the pure hardware "Samsung Galaxy S", if you need to
add/remove external SD card you got to
remove the cover i.e. open the phone what kind of an experience is that...
Shouldn't the end user be allowed to interface seamlessly with it? Things get even
more complicated if you have a protective
cover (which one surely will have). With
high probability I can say, if you're a frequent external SD card user, within no
time the back cover of the device will
loosen its grip with the casing.
My intention of this write-up is not to
complain about Samsung or Android, but
to highlight a point that Apple has set the
bar high for smartphones, and Samsung
fails to exceed or for that matter to come
close to its competitors.
There is a lesson for the pure play hardware manufacturers to think beyond hardware as it is the combination of hardware
and software which makes the customer
happy and enhances customer experience.
My two cents.
Chanda Wanchoo / [email protected]
83
Column
Wireless Body Area Network
for Ubiquitous Health Monitoring
Current healthcare systems are facing
new challenges due to the rate of growth
of the elderly population (age 65+) and
limited financial resources. According to
the US Census Bureau, the number of senior citizens (65-84) is predicted to double
from 35 million to 70 million by 2025 [1].
This trend shows that the world elderly
population will double from 375 million in
1990 to 761 million in 2025. Furthermore,
overall healthcare expenditure in the US
was USD 1.8 trillion in 2004 and this
number is projected to triple by 2020 or 20
percent of the US Gross Domestic
Product (GDP) [2]-[3]. The impending
health crisis attracts researchers, industrialists, and economists toward optimal and
quick health solutions.
The non-intrusive and ambulatory
health monitoring of patient's vital signs
with real time updates of medical records
via the internet provides economical solutions to the challenges that health care systems face. The remote monitoring of body
status and the surrounding environment is
therefore becoming more important for
sporting activities, members of emergency,
military and health care services.
Competitive international sporting
events require athletes to be at the very
pinnacle of fitness with every muscle used
to its utmost. Furthermore, many body
processes are traditionally monitored and
separated by a considerable period of time.
This can give an incomplete picture of
what is really happening.
Consider a patient visiting a doctor for
a blood pressure check; he/she may be
anxious and thus have elevated pressure
resulting in an inaccurate diagnosis. If,
however, the patient can be fitted with a
simple monitoring system that requires no
intervention, then a picture can be built up
of how the pressure changes throughout
the day when he/she goes under normal
conditions. This gives a better picture of
what is happening and removes inaccurate
results caused by a visit to the doctor. To
achieve these requirements, monitoring of
movement and body processes are essential. This monitoring requires the sensors
and wireless system to be lightweight and
integrated unobtrusively into clothing.
A Wireless Body Area Network
(WBAN) allows the integration of intelligent, miniaturized, low-power sensor
nodes in, on, or around a human body to
monitor body functions and the surrounding environment. Each intelligent node
has enough capability to process and forward information to a base station for diagnosis and prescription.
A WBAN provides long term health
monitoring of patients under natural physiological states without constraining their
normal activities. It can be used to develop
a smart and affordable health care system
and can be a part of diagnostic procedure,
maintenance of chronic conditions, supervised recovery from a surgical procedure
and can handle emergency events [4].
Figure 1 shows the WBAN architecture
for ubiquitous health monitoring where
the WBAN traffic is classified into On-demand, Emergency, and Normal traffic.
On-demand traffic is initiated by the coordinator or doctor to acquire certain information, mostly for the purpose of diagnos-
tic recommendations. This is further divided into continuous (in case of surgical
events) and discontinuous (when occasional information is required).
Emergency traffic is initiated by the
nodes when they exceed a predefined
threshold and should be accommodated in
less than one second. This kind of traffic is
not generated at regular intervals and is totally unpredictable. Normal traffic is the
data traffic under normal conditions with
no time-critical and on-demand events.
This includes unobtrusive and routine
health monitoring of a patient and treatment of many diseases such as gastrointestinal tract, neurological disorders, cancer detection, handicap rehabilitation, and
the most threatening: heart disease.
The normal data is collected and
processed by the coordinator. Depending
on the application requirements, the coordinator may contain a wake-up radio circuit to accommodate life-critical events.
The coordinator is further connected to
telemedicine and medical servers for relevant recommendations. In a nut shell, the
proper integration of WBAN in smart
healthcare systems can not only prevent
the occurrence of myocardial infarction
and other life-threatening diseases but can
also support a variety of non-medical applications including sporting and entertainment applications.
References
[1] Campbell. P., Current Population
Reports (Population Projections:
states, 1995-2025), Census
Column
WBAN architecture for ubiquitous health monitoring
Bureau, pp. 25-1131, 2005.
[2] July 2009, http://www.who.int/
[3] Barroso, A., Benson, J., et al., The DSYS25 sensor platform, In Proceedings of the ACM sensys 2004, Baltimore,
November 2004.
[4] Jovanov, E., Milenkovic, A., Otto, C., de Groen, P.: A Wireless body area network of intelligent motion sensors for computer assisted physical rehabilitation,Journal of NeuroEngineering and Rehabilitation, Vol. 2 No.6, March 2005.
[5] Ullah, S., Khan, P., Ullah, N., Higgins, H., Saleem, S., Kwak, K.S., A review of WBANs for medical applications,
International Journal of Communications, Network and System Sciences (IJCNS), Vol. 2, No. 8, pp. 797-803. 2009.
Sana Ullah / [email protected]
85
Column
Why teenagers
don’t follow others - Twitter
Kim Sun-hong
Boston Correspondent of Korea IT Times
([email protected])
Twitter may be growing in popularity
among younger people, but it's largely a
grown-up affair for people who have expensive smartphone plans and spend a lot
of time marketing, networking, and reporting. The teens that sign up for Twitter
realize that no one is viewing their profile,
so their 'tweets' are pointless. The question
is: why don't more of them put in the time,
the way they did with Facebook?
One reason is that they don't yet see the
value of Twitter as we adults have fashioned it: a rapid ticker of interesting links,
breaking news, and networking opportunities; they aren't old enough to. Teen entrepreneurs, such as the shoe-collecting blogger Jane Aldridge, who runs Sea Of Shoes,
are making forays onto Twitter, but they
are tentative.
The second reason teens aren't rushing
to Twitter follows the first: the site is
aimed at adults. For instance, many
teenagers question why UK's most famous
Twitter user, Stephen Fry, attracts so
many followers. No doubt Aldridge, because she is a mini-mogul, was told by older people that she just had to join Twitter.
But where and how does a regular
teenager start to feel that they are a part of
this new world? How does anyone?
Facebook was targeted at college kids and
trickled down to teens before it trickled up
to adults. Teens are all over social networking sites, but the only site they mention by name is Facebook. Sure, teens
might be embarrassed and annoyed that
the Stephen Frys of the world (including
their parents) are now on Facebook, but it
was the teens' site first.
Perhaps educators and parents should
be grateful that teens haven't yet migrated
to Twitter. It's an imperfect system that
moves too fast. Valuable time is spent
learning how to use, tweak, and customize
Twitter, gain followers, gain friends, and
actually benefit from the tidbits and links
that are tweeted.
And what exactly are the benefits? That
the Internet now looms largest (and larger
than ever) in our lives? Social media is
more of a conduit to more media than it is
a conduit to socialization. It is a feed and a
factory of information, but it churns out
high page views, rapid click-throughs, and
infinite little doses glugged back like a rainbow cocktail of drugs. Is this how we want
young people to consume information?
When teens do use the Internet as a
source of information for a variety of topics, they turn to Google. Google is still our
compass, no matter which social media
vessel we ride. But, it is rare for Google to
provide answers. Google provides facts
and information, but unfortunately they
can be confused for one another, especially by younger eyes.
Teenagers are one of the most active
Internet users. They listen to music, socialize, play video games, and watch videos
and movies. Yes, they seek out information on the Internet, but only because
they're already online. For some students,
what are they finding in place of books? If
they're seeking information other than
their friends' latest Facebook wall posts
and status updates, they're finding it on
sites that are largely unaware of their presence, and unaware of how they are interpreting and using the information provided.
News in Brief
Seoul Welcome Mayors and CIOs from
Over 50 Cities Worldwide!
The Inaugural General Assembly of the World e-Governments
Organization, hosted by the city of Seoul, is to be held in Seoul,
the Republic of Korea from September 6 through 8 under the auspices of the United Nations Project Office on Governance (UNPOG) of UNDESA. It is to bring together mayors, chief information officers, and IT experts from over 50 cities and local governments including Barcelona, Chengdu, Frankfurt, Mumbai,
Nairobi, San Francisco, São Paulo, Tel Aviv, and Vladivostok.
The Inaugural General Assembly, opening under the theme of
e-Sharing for All, will discuss ways to achieve green growth utilizing IT technologies, advance administrative efficiency and transparency, and attain co-prosperity by resolving the digital divide
between and among cities in the world. At the opening session of
the Assembly, Darrell M. West, Vice President of Governance
Studies and Director of the Center for Technology Innovation at
the Brookings Institution in Washington, D.C., will keynote the
theme e-Sharing for All, and the following meetings will discuss
organizational statutes, election of a chair group, projects for in-
ternational collaboration, and future development. In addition,
the exhibition on ICT products and services as well as the workshops concerning GIS, ubiquitous-City, Creative Commons
License, and United Nations e-Cities Network are designed to
share the latest knowledge and practices on e-governance.
World e-Governments Organization pursues sustainable city
development based on e-government by fostering collaboration
among e-governing cities, and it is to be officially launched in
September 2010 after years of preparation with the World eGovernment Mayors Forum 2008 and the World Cities CIO
Forum 2009. The World e-Governments Organization developed the e-Sharing for All Initiative to coordinate joint projects
between cities with good practices and cities with requests for
benchmarks on such practices. It is expected that the donor city
will enjoy the benefits of improving its international profile, exerting leadership, and exploring overseas business opportunities
while the recipient city will improve its administrative transparency and efficiency.
87
News in Brief
10 Most Popular Apps
on Samsung BADA Platform
Utility, entertainment apps a big presence on Samsung’s popular apps list
An application that turns the Samsung Wave (S8500) into a
flashlight tops Samsung Apps' list of 10 Most-Downloaded Apps
from June 1 to mid-July.
Utility and entertainment apps dominated the list released today by Samsung Apps, the application hub for leading mobile
phone provider Samsung Electronics Co. Ltd. Magic Torch,
which transforms your phone into a flashlight with four different
screens - standard light bulb, ecological light bulb, neon light bulb,
and white screen - topped the chart as the most-downloaded application throughout all countries.
Another utility app, MyMirror, which turns the phone into a
mirror using the camera device, featured on the list at No. 7,
while entertainment programs filled out the rest of the field. The
top 10 apps for the Wave were: Need for SpeedTM Shift (games),
Illusions (entertainment), South Africa 2010 (entertainment),
Real Football 2010 (games), BatteryLife (productivity),
Basketball (entertainment), Shot Gun (entertainment) and
Exciting Freekick (games).
"Response to Samsung Apps has been tremendous in our target
markets, and a lot of it is because of the popularity of utility and
entertainment apps," said Kanghyun Kwon, vice president,
Media Solutions Center, Samsung Electronics. "The days of using a phone just for talking are long gone - functionality is key
now. With Samsung Apps, we aim to fill the need for functionality and practical apps for all of our existing Samsung customers, as
well as attract new customers by adding more unique applications. We're excited with what the future holds for Samsung
Apps."
While a utility app held the top spot, entertainment apps were a
heavy presence throughout the list. The third-most downloaded
program, Illusions, offers visually stimulating puzzles and screenshots. At No. 4, SouthAfrica2010 gained popularity during the recent football tournament. Free-throw practice app Basketball
ranked No. 8 on the list, while arcade-style shooting program
Shot Gun was No. 9.
Auto-racing program Need For SpeedTM Shift led in the
games category, cracking No. 2 on the list, while football game
Exciting Freekick was No. 10. Productivity app BatteryLife,
which calculates remaining battery power based on factors such
as Wi-Fi use, call time, listening to music and use of 2G or 3G
Internet connections, ranked No. 6 on the list.
Created in September 2009 to provide Samsung smartphone
users a dedicated online application destination, Samsung Apps
has more than tripled the size of its stores in most European and
Asian markets - and now offers a multitude of new applications,
including games, social networking, e-books and health-related
tools. Samsung Apps was created by and is overseen by
Samsung's Media Solutions Center (MSC), which is also responsible for bada platform development, Social Hub and various other contents. After recognizing the growing importance of content
and applications, the MSC was established to develop content
strategy and tools across the company's business divisions.
Top 10 Applications
Samsung Apps plans to satisfy the demand for utility and gaming apps with a variety of new applications on tap. Here are descriptions for the Top 10 Most-Downloaded Apps from June 1 to
mid-July:
News in Brief
89
News in Brief
Complete 3D, Complete Pleasure
At this year's IFA, LG Electronics (LG) is showing participants
at the 2010 IFA tradeshow how it's staying ahead of the 3D
curve. Showcasing a range that includes everything from the very
latest in NANO FULL LED and Plasma TVs, to Home Theater
Systems and Blu-ray DiscTM Players, to the only complete selection of 3D projectors, LG is embracing the 3D revolution with
products that offer the perfect 3D entertainment experience for
every occasion and every setting.
FULL LED and Plasma 3D TVs: The Ultimate 3D
Viewing Experience
By releasing market-leading sets in an array of different versions, LG is offering customers 3D TVs that are ideally suited to
their needs. Top of the range is LG's new LEX8, the world's
slimmest (0.88cm) and narrowest bezel (1.25cm) FULL
LED TV. In a world first for
the TV industry, the LEX8
adds NANO Lighting Technology to LG's FULL LED
backlighting to produce pictures that are brighter, clearer
and smoother than ever before. Also on show are the
new LEX9, which boasts the
biggest LED LCD screen yet
at a mouth-watering 72 inches, and the LX9500, the
world's first FULL LED 3D
TV, which was unveiled at
the Consumer Electronics
LG's LEX8
Show in Las Vegas earlier this
year. With an array of LED backlights behind the screen, LG's
FULL LED 3D TVs deliver brightness that draws out the
sharpest 3D images on the market. While the entire FULL LED
3D TV range comes with localized dimming, the LEX8's dimming function - called Micro Pixel Control - is LG's most advanced yet, delivering a wide and rich array of colors that produce even more gripping 3D pictures.
Complementing their outstanding brightness, the LEX8, LEX9
and LX9500 also come with TruMotion 400Hz, which provides
an ultra-fast screen refresh rate for the most comfortable 3D images. Completing the effect, the narrow bezel INFINIA Design
lets the 3D images practically burst out of the screen, for an astonishingly immersive viewing experience.
Alongside a spectacular 180-inch Plasma 3D TV prototype,
LG is also displaying the PX950N, its first Plasma 3D TV and the
first TV in the world to receive 3D THX Certification, the ultimate recognition for cinema-quality 3D on a TV. For a truly outstanding 3D picture, 600Hz Max Sub-field Driving ensures
smooth viewing of even the fastest action sequences, while LG's
3D Panel phases out light faster to produce images that are practically blur free.
What's more, the Plasma set's self-illuminating pixels enable a
wider viewing angle, meaning viewers can see complete, smooth
3D images wherever they choose to sit or even lie down in the living room. In addition, the PX950N supports the Multi Picture
Format (MPF) function, enabling users to connect their 3D cameras to the TV and view their 3D pictures directly on the big
screen. Along with the FULL LED models, the PX950N provides effortless, seamless connectivity through NetCastTM,
DLNA certification and a
wireless AV link. With these
functions, viewers will have
access to a growing range of
3D movies and shows,
whether they're online or
stored in home digital libraries.
3D Blu-ray Home
Theater Systems:
Immersive Sound
and Vision
Delivering the pinnacle of
sound quality, LG's HX995TZ
and HLX55W offer a perfect
platform for 3D movies and immersive, cinematic sound, along
with the connectivity options of NetCastTM and DLNA.
Leading the way is the HX995TZ, a top-of-the-range Blu-ray
Home Theater System whose exquisite wall-mountable design
blends right in with practically any environment. With 1,100
watts of output, the HX995TZ delivers a truly room-filling sound.
For consumers looking for the 3D Home Theater experience on a
slightly smaller scale, LG also offers the HX995DF, with 2.1 Ch
and 560 watts of output.
Cutting a more compact but no less enticing figure is LG's
HLX55W 3D Blu-ray sound bar. Comprising a stylish single
black bar with a vertical Blu-ray DiscTM Player in its center, the
HLX55W delivers 3D Blu-ray DiscTM Playback accompanied
by 430-watt audio output and 4.1 Ch full surround sound.
News in Brief
Rounding out the home theater systems is the new HX900, LG's
first Real 3D Sound Home Theater System, which embraces a
completely new concept in home audio to produce a sound as
deep and life-like as any 3D image.
3D Blu-ray DiscTM Players: Perfect Playback,
Fabulous Features
LG has also beefed up its video equipment with three superb
3D-friendly models, the HR550, the BD590 and the BX580.
Along with Blu-ray DiscTM Playback that is equally outstanding
in 2D or 3D, the HR550 comes with built-in DVB-T/C/S tuners
that eliminate the need for a digital set-top box. The tuners also
make it possible for viewers to record a show or movie on one
channel - including in 3D - while simultaneously watching a Bluray disc. For people who don't need so much storage space, the
BD590 offers all the same superb functions as the HR550, with
the sole exception of built-in HDD.
Also a perfect fit for LG's 3D TV range, the BX580 lets users
enjoy a variety of 3D content in the Blu-ray format, while retaining outstanding 2D playback as well. In common with the
HR550, the BX580 is also equipped with the superb connectivity
options of NetCastTM and DLNA.
3D Projectors: Bringing 3D Cinema Home
Increasing the 3D options still further, LG's two 3D projectors the only selection to offer both Dynamic and CINEMA 3D bring all the wonder of the 3D cinema experience into the home.
The world's first one-body, dual-engine CINEMA 3D projector transmitting FULL HD pictures, the CF3D can project an exceptional 2D or 3D picture with a diagonal span that stretches up
to 200 inches. With TruMotion 100Hz practically eliminating image blur and 3D Auto Picture Calibration creating optimal brightness and color, the CF3D delivers a crisp, stunning blur-free picture. The CF3D also comes with six free pairs of glasses, meaning
users can comfortably watch its wall-covering 3D projection in
the company of family and friends.
Also at this year's IFA is the BX327, a Dynamic 3D-type (DLP
Link 3D Technology) 3D Projector with a picture boasting a diagonal span of up to 150 inches. Delivering the outstanding
brightness of 3,200 ANSI-lumens and the superb colors and contrast of 0.55" DMD, the BX327 also produces a beautifully sharp
2D or 3D picture with crisp, perfectly aligned edges. Also, among
projectors using DLP Link 3D Technology, the BX327 is the only one with HDMI, meaning users can enjoy 3D images without
3D-compatible graphic cards.
Get Vega in White
Vega, released by Pantech SKY earlier this month, is now available in
white. When it came out in black on August 3, it attracted a lot of attention.
However, the drawing power will grow even stronger now that it is available
in white, especially for lady costomers. It has already received favorable reviews due to its polished look and femininity.
Vega has recorded over 50,000 accumulated sales since its release and
1,500 subscribers in a day. In addition, Vega is ranked number 2 in the sales
among the Smartphones that SK Telecom carries. This Smartphone has a variety of colors and it broadens customer's choices. The next color on the way
is gold brown.
Features of Vega
Dimensions: 115,95X59, 4X10,95 mm , Weight: 114.3 gr., Camera: 5
megapixel with auto focus, large-format HD-video (720p), Display: Large
3.7-inch touchscreen, AMOLED, VGA resolution.
Availability of 3D menus and volume widget support, built-in digital TV
tuner (T-DMB), 3.5 mm audio jack and Memory: 500 MB of built-in, expandable through microSD memory cards.
Sky Vega in white
91
News in Brief
Jeju Science Park to Be the Center
of High-tech Destination
Easy to Set-up IT, BT Business on a Beautiful Island in Korea
Bird's Eye View of Jeju Science Park
According to the the latest 2009 IMD (International Institute
for Management Development) report on competitiveness, South
Korea is one of the most technologically and digitally advanced
countries. It has strong competitiveness in the science and social
infrastructure fields, ranking second in scientific infrastructure criteria after Germany and ranking fourth in technology infrastructure criteria after the U.S., Germany and Canada. Korea is a
global leader in electronics, digital displays, semiconductor devices, stem-cell technology and mobile phones. The Korean government desginated Jeju as special-self governing province the island as a free international city, where people, goods and capital
flow freely through tourism, education, healthcare and green primary industries. Those elements synergically integrate with
knowledge-based high-tech industry in the development of Jeju
Free International City. Jeju Free International City
Development Center (JDC), which is a government organization, backed by the Ministry of Land, Transport and Maritime
Affairs and in charge of developing six core projects including
Jeju Science Park, designated 271.4 acres in Aradong for Jeju
Science Park. It is located on a small hill in a beautiful natural setting about 20 minutes by car from Jeju International Airport. Last
March it held a building dedication ceremony as it completed site
preparation and multi-tenant buildings. It is the first completed
project among JDC's six core projects. The prime minister, government officials and high-tech industry related officials participated in the ceremony.
Forty-two enterprises and organizations such as Daum
Communication, the 2nd largest portal site in Korea, SK Energy,
ESTsoft and Korea Basic Science Institute have already moved to
Jeju Science Park. Recently SK Energy moved to Jeju Science
Park as the lead enterprise in a consortium for Jeju Smart Grid
Demonstration Project. Also CT&T made on agreement with
JDC to build a plant for electric vehicle in Jeju Science Park.
Jeju Science Park provides financial support through five part-
nerships with banks and the government through loan, grants,
and tax incentives. It also offers intellectual capital through national and regional R&D centers and three universities, human
resources from partner universities, expert service from Korean
Intellectual Property Office and other service providers and networks with overseas science park. It has established networks
with STSP and CTSP in Taiwan, Ascendas in Singapore, Ulm in
Germary, Technium in the U.K. and Tuspark in china and has
joined NBIA in the U.S, ASPA in Korea and IASP in Spain.
Based on its development program Jeju is transforming into a
high-tech destination of Korea. It is designated as smart grid test
bed and online electric vehicle test area. It is also home to national R&D projects developing sea wind power generators, electricity storage, wind power generators, solar power generator, digital
power transmission plant, smart power distribution, smart home,
apartments and factor and service center for renewable energy.
Regarding biological R&D resources, it has over 8,000 species
as a UNESCO Biosphere Reserve. The Korea Ocean Research &
Development Institute (KORDI) is developing bio ethanol fuel
utilizing marine algae in Jeju. LIVECHEM studies Seanol,
brown algae in Jeju, obtaining patents for applications to aging
and lifestyle-related chronic diseases and is authorized by FDA as
new dietary ingredient. So far 60% of land parcels have sold to 14
corporations and 35% of office units leased to 28 corporations.
Multi-tenant buildings are reserved for SMEs and branches of
multi-national companies. A business incubator will be established for start-ups and growing companies and hot-desk service
will be provided for pre-start-ups. The CEO, one of the new tenants, Daum Communication said, that moving to Jeju has been a
pleasant experience. He remarked that Daum's recent hit services
were born in Jeju. He sees this success as a result of improvements in productivity thanks to the creative working environment
on Jeju. Jeju Science Park also is open to foreign start-up businesses and branches of multi-national R&D centers.
News in Brief
Nuclear Energy 4/ South Korea Strengthens
its Power Game
Lee Myung-bak, President of Korea, smiled as he shook hands
with United Arab Emirates (UAE) President Sheikh Khalifa in
Abu Dhabi on Dec. 27, 2009. That was the historic moment
South Korea clinched its deal to build the first Arab nuclear power plant. The project involves construction of four nuclear power
plants, with commercial operation of the first unit scheduled for
2017. The deal covers a broad range of cooperation, including operation and human resource development. It even extends to military cooperation. In a news conference broadcast live in South
Korea, Lee said with satisfaction, "Now we have become a country that can export nuclear power plants. As a Korean citizen, I
feel proud." South Koreas price for constructing the nuclear
plants is said to be around USD 20 billion (1.7 trillion yen), about
30 to 40 percent less than the price demanded for rival bids by
French and Japan-U.S. consortia. According to several people involved with the Japanese bid, "(Winning the contract) was a national priority for South Korea. It had the full backing of the government. They wanted the contract, even if it entailed making a
loss. Apparently they wanted to establish a track record of nuclear
exports." However, Koo Han-mo, vice chairman of the South
Korea Atomic Industrial Forum, countered: "The contract price
is sufficient to assure an adequate profit." The competitiveness of
the bid was greatly enhanced by constraining overall costs
through reduced construction time, low labor costs and high capacity factor.
Mohamed Al Hammadi, CEO of the Emirates Nuclear
Energy Corp., which has overall responsibility for the Abu Dhabi
nuclear project, emphasized factors other than price. He said the
reason was the credibility of the South Korean consortiums total
package. In the case of the Japan-U.S. and French bids, the plant
makers were the front line negotiators. In contrast, governmentowned utility Korea Electric Power Corp. (KEPCO) was the single point of contact for the South Korean bid.
KEPCO put together a consortium including design, construction, reactor making and fuel supply companies. It is said that for
UAE, which has no experience operating nuclear power plants,
an attractive aspect of KEPCOs bid was that it included operation
after the plant is constructed. Besides nuclear power plants, South
Korea continues in its rush to win orders for construction of
buildings and factories in the Middle East. According to a
Japanese diplomat, in the UAE, "Japanese companies feel they
have a one to nine win-loss ratio in their competition with South
Korea." The situation is the same as in the electronics industry,
where major South Korean companies Samsung Electronics Co.
and LG Electronics Inc. have greater penetration than Japanese
companies in newly industrializing countries.
South Korea began positioning itself to win nuclear power
plant exports at the beginning of the 2000s. Korea boasts a worldbest capacity factor--in the 90-percent range--for its own plants,
and it has had no serious accidents. This gave it confidence in its
technological skills. However, it failed in its attempts to sell nuclear power plants to countries such as China, South Africa and
Vietnam. The reason was that it lacked core technology and a
track record for exports. South Koreas nuclear power plants, the
first of which began operating in 1978, were based on technology
developed in the United States. To this day, South Korea still depends on overseas companies for some of its core technology.
The core technology for the nuclear power plants that it will export to UAE belongs to U.S. company Westinghouse, which is
under the Toshiba umbrella. China and South Africa required
that suppliers own the core technology, so South Korea was ruled
out from the start. However, UAE, which required cooperation
in the entire project and a transfer of know-how, was an opportunity too good to miss for South Korea, which wanted to establish
a track record. Kang Kyung-sung, director of the nuclear power
plant export promotion division of the South Korean Ministry of
Knowledge Economy (MKE) reflected, "Government and industry were of one mind, and they gave it all they had."
The next target for South Korea, which aims to export 80 nuclear power plants by 2030, is Turkey. The two governments have
signed a memorandum of understanding concerning a nuclear
power project on the Black Sea coast. "At the earliest we could
conclude a contract by the end of next year," an MKE official
said confidently.
93
News in Brief
Enjoy Super Junior's Concert in 3D
KDC announced the successful completion of a 3D shoot
for the popular idol group Super Junior's Asian Tour Concert.
KDC, Real Scope, which is a subsidiary of KDC, SBS, SBS
Plus and SM Entertainment worked together for the creation
of this concert film in 3D. This is the second time in the world
to produce live performance with 3D and the first time it was
commercialized in Korea. In 2008, Miley Cyrus, American
Idol, and U2, which is a famous rock band, produced their live
performances in 3D and was quite successful. This concert
was conducted by Super Junior in the Olympic Gymnastics
Stadium and was filmed with 6 sets of 3D cameras. One of
them was made by Real Scope and the other five were 3Alityn
camera sets, which were used in the movie "Avatar." HighSuper Junior's concert was filmed in 3D
tech 3D producing system was needed for creating the live
VCD. This concert was conducted starting from the planned stage performances then the 3D production. Real Scope and other participating companies planned details such as stage set lighting and camera positions, which are optimized for 3D imaging to create a highlevel content. This shooting resulted after KDC group received an order for a global 3D project from the Korea Culture & Contents
Agency under the Ministry of Culture. The global 3D project was to be designed for Korean contents to enter the world market. A total
of KRW 40 billion will be invested until 2013 to produce 3D content that is globally competitive. An official from KDC Group said,
"This concert in 3D is the direction of 3D content in which Korea is taking and it currently has great significance." And he added, "We
are planning to produce large musicals and global celebrities' performances in 3D by next year to be able to export abroad."
IBM Korea announced the smart work
solution at IMPACT Korea 2010
IBM Korea introduced the newest solution to support companies' Smart Work in a conference at IMPACK Korea 2010, at
International Continental Hotel, Seoul Korea on August 25. The conference mainly delivered news concerning IBM WebSphere,
BPM and Smart SOA (Service Oriented Architecture). The Smart Work trends with some successful cases of adoption were also discussed. Also IBM Korea unveiled their strategies about IT infrastructures, cloud computing, virtualization and workload optimization.
These are helpful to manage the explosion of corporate data effectively. IBM Korea said, "Smart Work has been driven by the Korean
government and companies lately. And it should be more than staying at the level which performs the work without the constraints of
time and place. It needs to focus on raising productivity and competiveness by business innovation while ensuring quick action."
Smart Work, which recently came into the spotlight, embraces and takes advantage of change by creating a more agile, collaborative
and connected business environment. It can make businesses more profitable and productive. Smart business solutions leverage the environment for innovation and agility of business processes by satisfying the needs of a rapidly changing market, while companies within the course, and business partners collaborate more closely with infrastructure.
News in Brief
Korean Standards for Mobile Web
for Smartphones to be Established to Address
User Inconvenience
The mobile web will be standardized to address inconveniences in accessing web contents through smartphones and other
various mobile devices, and to resolve the problem of having to
create different web contents for each device. Mobile web standardization will offer web contents creation guidelines that will
enable mobile websites to be constructed faster and at lower costs,
and allow users to easily access mobile contents through various
mobile devices. Mobile web standardization is necessary because
web standards cannot be applied to the mobile environment due
to the various properties of mobile devices (e.g. screen, memory,
etc.) KATS held a hearing on the establishment of Korea
Standards on mobile web at the Korea Education and Research
Information Service(KERIS) on July 9, for the general public and
experts in the industry, academia and research areas.
During the hearing, mobile web standard technology and actual application cases were introduced, in addition to presentations
on the need for a national standard in this area, background of the
decision to establish a national standard, and future plans.
KATS started reviewing the feasibility of a national standard
on mobile web through the national standard development committee and the JTC 1/SC 34 'document description and processing languages" national mirror committee in April, and announced on July 8, 2010 that it would adopt 12 Korean
Standards on mobile web including guidelines for mobile web
contents creation. Mobile web (mobile OK) standards will serve
as a national guideline for constructing mobile web contents that
allow users to search and find information (e.g. weather, traffic,
government services, etc.) using mobile devices regardless of their
device model, operating system(OS), and web browser (e.g. explorer, safari).
The officer said, "It will facilitate the expansion of IT services
and foster related industries through the establishment of a website that allows for convenient use of web contents optimized for
mobile devices" Mobile OK supports various mobile devices
through a single mobile creation website, and resolves the problem of having to create different versions of each web content to
suit different types of mobile devices. According to the Gartner
report, the mobile internet market will record explosive growth
and will surpass that of the PC internet market in 2013.
In this regard, it is important that web contents based on standards are distributed in the initial phase of the mobile web.
Therefore, a mobile internet environment that is applicable to all
mobile devices could be established through mobile web standards. KATS is working to establish a national standard on the
mobile web in order to prepare guidelines for developing mobile
web contents that can be used in all industries as well as the public
sector. Also, KATS is cooperating with related government bodies such as the Korea Communications Commission, Ministry of
Public Administration and Security, and Ministry of Culture,
Sports and Tourism to promote national standards on the mobile
web. In addition to this, KATS will lead efforts to foster an industrial ecosystem of mobile web-related industries, and enhance the
global competitiveness of Korean technologies.
SOURCE: KATS
95
10
ve th
rs
ar
y
An
ni
http://www.imid.or.kr
CALL FOR PARTICIPANTS
10th International Meeting on Information Display
International Display Manufacturing Conference and Asia Display 2010
OCTOBER 11-15, 2010 | KINTEX, SEOUL, KOREA
KEYNOTE ADDRESSES
Mr. Taegun Hyung
Commissioner
Korea Communications Commission, Korea
“Green Growth and the Internet Economy”
Mr. Boo-Keun Yoon
President & General Manager of Visual Display Business
Samsung Electronics Co., Ltd., Korea
“3D TV, the 3rd Revolution”
Prof. Yasuhiro Takaki
Associate Professor
Tokyo University of Agriculture and Technology, Japan
“Next-generation and Ultimate 3D Display”
KEY DATES
Author Registration
July 1~August 15, 2010
Pre-Registration
July 1~September 10, 2010
Hotel&Tour Reservation
July 1~September 10, 2010
ORGANIZATION
| Conference Chair
| Oh-Kyong Kwon (Hanyang Univ.)
| Conference Co-Chair
| Ki-Woong Whang (Seoul Nat’l Univ.)
| Executive Committee Chair | Sin-Doo Lee (Seoul Nat’l Univ.)
| Technical Program Chair | Tae-Hoon Yoon (Pusan Nat’l Univ.)
| General Secretary
| Hyun Jae Kim (Yonsei Univ.)
Byung Doo Chin (Dankook Univ.)
| Technical Program Secretary | Cheol-Hee Moon (Hoseo Univ.)
Byongdeok Choi (Hanyang Univ.)
TOPICAL SESSIONS
IMID 2010 will feature original presentations on all aspects
of display research, engineering, manufacturing, and
applications. Focus will be on key developments in the
topical sessions listed below.
Active-Matrix Devices
- Oxide TFTⅠ~Ⅲ - Crystallization - Organic TFT
- Integrated AMD - Advanced TFT & Analysis.
LC Technologies - LCTⅠ~Ⅵ
LED/BLU/Lighting - LED/BLU/LightingⅠ~Ⅵ
PDP
- Discharge Physics - PDP TV Technology
- PDP Material & Process - PDP Cell Structure
OLED
- OLED Materials - Phosphorescent OLED
- White OLED - DeviceⅠ~Ⅱ - Advanced TFT & Analysis.
- Outcoupling - AMOLED - OLED Process
Flexible Displays / Electronic Paper
- Flexible Display Tech. - Flexible Display Process
- Flexible Display ApplicationⅠ~Ⅱ - E-Paper Application
- OTFT
Phosphors for Display and Lighting
- Display-related Phosphors
- Special Properties and Applications of Phosphors
- Design and Synthesis of LED Phosphors
- Recent Progress in LED Phosphors
Display Electronics, Systems and Applications
- Display System - TFT Circuits Ⅰ~Ⅱ
- Moving Picture Quality - Display Interface
3D Displays
- Human Factor - 3D Image Processing
- Autostereoscopic Display Ⅰ~Ⅱ - Measurement
- Volumetric Display and Integral Imaging - Hologram
Display Materials and Components- Green Display Materials for Future Applications Ⅰ~Ⅲ
Display Manufacturing/Equipments
- Display Manufacturing & EquipmentⅠ~Ⅱ
Mobile Display and Touch Panel
- Mobile Display and Touch PanelⅠ~Ⅱ
Color/Human Factor/Display Measurement
- Color/Human Factor/Display MeasurementⅠ~Ⅳ
Photovoltaics
- Thin Film Solar CellⅠ~Ⅱ
* You can find more specific program at the official website (http://www.imid.or.kr).
제12회 국제반도체대전
2010.10.12(화) ~ 10.15(금) / KINTEX

2010-09

Transcription

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