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In this issue...
Reader Gratitude is My Inspiration
From the Editor
Lisa Kind
8 Beauty Business Buzz
A recent trip to a new beauty
technician inspires Shannon
Wells to write about the experience through the eyes of your
clients and take you through the
experience—and the mojo—
you infuse into the world. .
Business
12 Better
Business expert, Neil Ducoff
offers 10 no-compromise New
Year’s resolutions to help you
lead your company and your
team from the strongest position possible—the position of
no-compromise leadership.
11 The Nail Extension
Inspiration comes in all forms
and mostly when you don’t
expect it. Vicki Peters gives a
personal look into the events
and people that have inspired
her along the way.
Marketing Solutions. . . . . . . . 5
Great Inspirations . . . . . . . . . 6
Blue Highways . . . . . . . . . . . 7
Beauty Business Buzz . . . . . . . 8
Esthetic Endeavors . . . . . . . . 9
The Nail Extension . . . . . . . . 11
Laser Hair Regrowth. . . . . . . 12
Better Business . . . . . . . . . . 12
Oregon Board News. . . . . . . 13
Washington Board News . . . . 14
Classifieds . . . . . . . . . . . 15-16
NCA Cares . . . . . . . . . . . . . 18
Calendar . . . . . . . . . . . . . . 18
What’s New in the Market . . . 19
For those in the beauty industry, December
can be a month of chaos. From trying to
schedule every client and her brother in for the
holiday ‘dos to preparing for your own holiday
celebrations, the end of the year can be quite
hectic.
That is why I chose to offer you an
easy-read this month. No heavy topics about
finances and economy, booth renting or diversion, just a nice, friendly issue on inspiration,
both where we can draw inspiration and how
we can inspire others.
Have you had people in your life that
inspired you? Perhaps it was a teacher in
grade school or beauty school. Perhaps it was
a parent—or even both of your parents—or
another relative. Maybe your list is long and full
of inspiring people, or just one person that you
feel shaped your whole life.
On page 5, Jayne Morehouse asked industry
leaders to share who inspired them along the
way. Some attribute their inspirations to wellknown industry leaders like Vidal Sassoon or
Nick Arrojo; some are inspired by their friends
and families and still some are inspired by the
hard-working hairstylist for their drive and
determination.
Vicki Peters gives us a personal look how
certain people inspired her on page 11. Sometimes inspiration comes in different forms and
not when you would expect it. See what and
who has inspired her over the years.
It can be easy to forget that each of us can
also inspire others. I know many people who
imagine they are too insignificant, without
adequate talents or for some other reason that
disqualifies them to be inspirational. But even
humility can inspire—so even the humblest of
us can do it.
Jerry Tyler has spent the last several months
being a mentor to students. He has found
renewed faith knowing that shepherding those
new to the beauty business leaves this industry
in good hands for the future and to him, that’s
inspiring. On page 6 Jerry shares some of his
personal experiences about being a mentor
while being mentored himself. He believes being a mentor costs little but the dividends being
On the cover...
Photo Courtesy of
Pon International
Hair: Pon Saradeth
Make up: Jaime Queenin
Photo: Taggart Winterhalter
for Purely Visual
4 | DECEMBER 2008 | NORTHWEST STYLIST & SALON
paid back can never truly be measured.
On page 8, Shannon Wells takes you down
to ground level and reminds everyone what it’s
like for a client looking for a new beauty professional. She explains the hunt, the anticipation,
the process and the result; how you can inspire
your clients all along the way. She tells you how
a pregnant woman, such as herself, can have her
whole outlook changed by a caring and talented
professional.
The idea of “Paying It Forward This Holiday
Season” is discussed on page 5. You will be
reminded how we can inspire others with our
charitable giving. Whether it is locally, nationally
or globally, remembering those needing assistance can create a snowball effect of inspiration
and this is something we can do ourselves, and
inspire our salon teams and our clients to do.
And what about that nice glow giving
provides? Judith Culp’s article, “Finding Your
Place in the Community,” will take charitable
giving one step further on page 9. You’ll find
specific examples of things salons and spas can
do to make a difference in their local communities; thereby, grounding our businesses into
our areas, and solidifying our place as respected
leaders.
On a slightly different note, most of us will
be adopting resolutions for the new year. Neil
Ducoff offers “Ten No-Compromise Resolutions”
on page 12. Re-evaluating where your business
has been for the past year and what you’d like to
see going forward is an important step to help
lead your salon and your team to a profitable
future.
As for me, your editor, the thanks and gratitude I receive from our readers for providing
this regional connection for the beauty business
is my inspiration. We strive to gather information from experts to give you the tools you need
to create a flourishing business and career. You
provide the skills and talent. Together we are
our own inspiration!
On a final note, I’d like to take this opportunity to say how grateful we are to all the
advertisers that support Stylist Newspapers. They
are true inspirations. Without them, you would
not be reading your very own trade newspaper
right now mailed to you free of charge every
single month without fail. We could not do it
without the support of our advertisers. Please
let them know how much you appreciate them.
Happy Holidays!
Northwest Stylist & Salon
Volume XXV, Number 1, Issue 285
Dec. 15, 2008 - Jan. 15, 2009
Founded 1984 by David Porter
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: [email protected]
Web site: www.nwstylist.com
Publisher
Managing Editor
Copy Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
James Giddings
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Shannon Wells, Neil Ducoff, Gordon Miller,
Jayne Morehouse, Gabrielle Slanina,
James Giddings
Oregon Board of Cosmetology
Kraig Bohot, Communications Officer
Washington State Advisory Board
Trudie Touchette, Administrator
NW STYLIST & SALON is mailed free of charge to
licensed salons and barbershops, booth renters and
beauty schools in Oregon, Washington and Idaho.
Circulation is restricted to members of the beauty and
barber profession, its suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,
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and do not necessarily represent the opinions of the
publisher or the State Boards of each state. Publication
of advertising contained herein does not constitute
endorsement. Columns are the opinions of the writers
and not those of the publisher. NW Stylist & Salon assumes no responsibility for the claims of any advertiser
in their paid advertising nor in the promotional material
they provide either orally or in writing. Advertising
does not imply that the paper will provide any editorial
coverage, photos, calendar mention, or any other space
or consideration other than actual space purchased. All
advertising must be paid in advance of publication in
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OR 97221. Address changes require old mailing label.
Tha
You
“Paying It Forward” this Season
Marketing Solutions
Gabrielle Slanina
With the holidays comes the spirit of
giving — giving gifts, giving thanks and
giving back.
People tend to contribute more constantly and consistently during this time of year,
so it is the perfect opportunity for salons to
join in on paying it forward. Whether it is
contributing toward your local community,
the beauty industry or a worldwide effort,
make this year the year to have your salon
give back.
Participating in fundraising efforts is
effective in many ways. Raising awareness
for a special cause makes staff members and
clients more familiar and knowledgeable
about the cause. Raising funds allows you
to assist in future initiatives for your charity
effort. Not only will you be making a mark
through philanthropy, you will also develop
client loyalty and strengthen your professional business image.
Contributing Close To Home:
When selecting which charitable cause to
assist, consider the personal investments of
your staff, clients and community. People
are more likely to give back to issues that
directly affect their lives on a personal level.
Whether it is supporting troops overseas,
raising awareness for cancer or simply promoting community involvement in schools,
there is a personal issue for your salon.
Once you and your staff have decided
where you would like to make your mark,
contact the organization and let them know
of your giving-back promotion. The reason
for this is two-fold. First, the group may
want to have final approval on any promotional and advertising materials you display
in the salon or elsewhere. Second, the group
will be able to send people to your salon
who inquire about getting involved—increasing business and exposure while
motivating participation in the promotion.
Contributing Nationally: If you
decide to steer away from local efforts and
want to get involved nationally, look for
philanthropy campaigns established by other
organizations. Each fall, SO.CAP. USA
Hair Extensions hosts their annual Pink
Hair for Hope project. The project promotes
awareness for the National Breast Cancer
Foundation through pink hair extensions.
By joining an established campaign such
as this, your salon will be part of a larger
initiative, which promotes teamwork and
solidarity. By contributing to an established
charity, additional clients will donate because
of name recognition and commitment.
Offer Incentives for Giving Back:
People are often likely to donate to just
one or two causes unless they feel they are
receiving something in return. Turn your
efforts into a holiday promotion by offering special service and product deals. Offer
multiple options to give clients a chance to
choose a promotion that best matches their
needs. You will also increase salon revenue
by encouraging more retail purchases and
booking more appointments.
You can promote incentives through
point-of-purchase counter cards and
advertisements. You may also want to
consider placing smaller counter cards at
each hairstylists station so every client will
see them. This is a great way to encourage
your salon team to discuss why and how
you chose your particular charity and what
your individual goals are with this giveback
promotion.
Spread the Generosity Throughout
the Year: Even though the holidays are
prime time for charity efforts, keep the spirit
alive throughout the next year. Clients will
be curious to know how their contributions
added up so be sure to relay this information
visually. Once your giveback promotion is
completed, create a banner in your salon
announcing the total funds raised and how
the funds will contribute to your service
organization. Also, simply sending a thankyou note or postcard to all who participated
in the event will keep the organization
and your promotion at the forefront of
everyone’s minds.
As the spirit of giving grows, you may
want to consider other promotions throughout the rest of the year. By coordinating with
charity efforts seasonally or participating in
national initiatives, it will show that you are
dedicated to making a difference.
Challenge your salon team and clients
annually to raise more funds every year.
Keep a record of the results from each
of your giveback promotions, including
how much was raised, how many people
participated and what incentives were most
encouraging. Set goals each year, such as
doubling your total funds or the amount of
people who participate.
It is the beauty industry’s job to help
people look their best. This year, go beyond
that and make people feel their best. There
are many opportunities for salons to become
involved in paying it forward, and there is
no better time then the present. Give the gift
of making a difference.
Gabrielle Slanina is a marketing coordinator at Marketing Solutions, a full
service marketing, advertising, graphic design and PR agency specializing
in the professional beauty industry. For more information, call 703-3596000, e-mail [email protected] or visit www.MktgSols.com.
Thank You!
Northwest Stylist would like to thank all of our advertisers who have supported us in 2008. Thank you
for providing this free publication to the beauty and
barber professionals in Oregon & Washington!
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Four Seasons Beauty Supply
Browns Beauty Supply
Salon Services & Supplies, Inc.
Cynergy Data
International Salon & Spa Expo
Zerran International Corp.
So Cap NW
Strategies
Galaxy Enterprise, Inc.
Consonance Companies Inc.
Eugene Beauty Supply, Inc.
Backscratchers Salon Systems,
Hair Creations
Set-N-Me-Free
EZ Permanent Makeup
Sensuous Solutions
Paul Mitchell the School
Aveda Institute Portland
Tres Jolie Color Mastery
Institute of Trichology
Card Swipe
Paymentmax Processing
Med OP
J & L Distributors
BW Boyd Shears
Grand Salon Spa
Legends Salon & Spa
Carole’s Electrolysis & Tattoo
Noble & Wulf
Nail Pro
Beauty Revolutions
European Touch Company
Hair Tech / DreamCatchers
Garnis E.Ollivierre
Esthetics NW
Sports Clips
IBCS
King Distributing
Salon Success University
Waxing Diva
Novostyl International
Melissa’s Salon Concepts
Salon Seekers
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Questex Media – IBS Shows
NCA of Oregon
Kimmar Furniture
Bio-Therapeutic Computers
Pro Stylist
George Riley’s PBC
Retro Hair
Modern Aesthetica
Terry Binns Skincare, Inc.
Diamond Rose Shears
Repechage
Sun Palace
7 Stones
Global Hair & Beauty Expo
Montana Salon & Spa Assoc.
NCA
Rhonda Young
Retriever
Hair Brokers Inc. - FL
Max Green Alchemy
Beauty Bros
Salon Contact LLC
United Hair Care
JLife
Salon Lasers
Arumdaum, Inc
Bric McMann
IECA Inland Empire Cos Assoc.
Wilson Educational Prod., Inc.
ZA Hair
Wakeup Beautiful Int’l
Exit Realty
Jennifers Hair Salon
Dinair Airbrush Makeup System
Capello Salon
EMS Hair
Gabrielle’s Salon
Great Clips
Andre Enterprises
Fabella International
Greenway labs
Studio Catwalk
Volero Hair Salon
www.StylistNewspapers.com
1-888-297-7010
NORTHWEST STYLIST & SALON | DECEMBER 2008 | Great Inspirations from Leading Industry Professionals
By Jayne Morehouse
As this challenging year draws to a close,
we look forward to a new beginning filled
with anticipation for meaningful change, new
opportunities and the courage to find peace.
To help get you into the new mindset, we
asked inspirational industry leaders and friends
in the trenches to share whom or what inspires
them.
Beth Minardi, Minardi Salon, New York:
“Of course, Alexandre and Vidal Sassoon
have inspired me on an industry level, but my
wonderful team really inspires me each and
every day. My husband and business partner,
Carmine, inspires me with his dedication,
kindness and ability to focus and work so hard.
My daughter inspires me with her energy,
artistic ability and intelligence, plus her love
of life that makes me want to get up and get
going every day.
“Barack Obama and Hillary Clinton inspire me, and Martha Stewart’s self-discipline
and skills inspire me. Finally, my clients who
are authors, businesswomen, chefs, actors,
organizers and moms inspire me.”
John Moroney, P&G Professional Care:
“I have had the opportunity to work with
so many inspiring artists that to choose just
one is almost impossible. The person that I
have become today has been shaped by every
hairdresser who has inspired me in my 25-year
career.
“I’ve worked with amazing visionaries:
Horst Rechelbacher, my first mentor at Aveda,
who taught me never to compromise on quality; Geri Cusenza, the co-founder of Sebastian,
who challenged me to raise the level of my
art to encompass fashion and design; Robert
Lobetta, who demonstrated how to stay true to
an artistic vision that goes beyond trends.
“The people who inspire me are the
professional hairstylists working today. I love
to watch them get inspired when they come
to our Wella and Sebastian shows, when they
come to seminars at our Studios, as they
become completely engaged in the learning
process. Most of all, I love to go into salons
and watch them working with their clients.
That’s what inspires me.”
Winn Claybaugh, Paul Mitchell Schools:
“My future professionals inspire me. They
keep me passionate with their ‘beginner’s luck’
attitude and approach to their careers, which
basically means that they don’t know that a
new idea won’t work.
“I can walk into one of my schools with
the stupidest idea, and my students will
respond with, ‘Yeah, let’s do it!’ And guess
what happens with that idea? It works! Why?
Because the students put their passion behind
it, and passion is attractive.
Teri Guardino, Alfaparf Milano:
“Annie Humphreys. She sees things in a
different light than other people. She creates
beauty in a way that others would never even
imagine.”
Gordon Logan, founder of Sport Clips:
“There are so many personalities in this
| DECEMBER 2008 | NORTHWEST STYLIST & SALON
industry worthy of admiration. I have always
admired stylists who start out behind the chair
as outstanding artists and who build amazing
companies.
“Charles Penzone, Paul Brown, Rocco
Altobelli and John DiJulius are great examples
of super-successful artists [and] businessmen.
These men are great role models of everything
that’s positive about our industry … proof that
your altitude is only limited by your attitude!
“Who doesn’t admire John Paul DeJoria,
who with Paul Mitchell built the largest
independent product company in the industry,
and who remains a very nice, down-to-earth
person dedicated to the professional industry?”
Nuccio and Cheryl Basilisco,
ESBI International Salon, Ohio:
“The first thing that inspires us is our
church, where our pastor keeps us spiritually
grounded and focused every day. It inspires us
to reach out and help others. We also inspire
each other. Having each other to rely on and
help each other get through life, knowing that
we both know who we are, grounds us and
keeps our relationship strong and balanced.
“Bennie Pollard, Dr. Lew Losoncy,
Gary Ahlquist and Geno Stampora are great
industry leaders who inspire us and today we
are proud to call them friends.”
Dorothy McKinley-Soressi,
Empire Education Group:
“Nick Arrojo—a hairdresser, salon and
school owner, media personality and product
marketer. I love his very clean basic concept
of where the industry should go. Whether
working with ordinary people on his television
show to teach them—in front of America—the
quick and easy styles that are best suited to
them or sharing with salon professionals, his
work is meaningful and relevant.
“I watched him teach a razor cutting class
at the New York International Beauty Show,
as younger stylists looked on in amazement.
He’s revolutionizing the art of hairdressing
and finishing for our next generation of clients
and stylists, by bringing back these techniques
that will be so important to helping our aging
clients look soft and feminine.
“He makes hairdressing fun, and when
that happens, new professionals will want to
stay and grow in this wonderful career.”
Mark Goodman, president of the
National Cosmetology Association:
“The hairdressers I meet on a daily basis
who work in salons across America every day.
They dedicate themselves to serving their
clients, raising their families and volunteering
in the communities—often to no recognition.
They get their reward from helping people
look and feel better and [from] the positive
energy they feel from giving back to their
communities. I am in awe of them.”
Suzie Bond, Master Hair Color Educator:
“Frank and Belinda Gambuzza and their
team at Salon and Spa Visage in Knoxville,
Tenn. Their salon has an amazing culture
that uplifts the entire team to a new level
of professionalism. Any big business in any
industry could look at them and say, ‘We need
to run like that.’ Their level of mentorship and
their willingness to share their systems and
programs is truly unrivaled.
“I am also truly inspired by salon owner,
educator, stylist and my friend, Dimitrios
Tsioumas. I’ve had the pleasure of knowing
him since early in his career and he is extremely intelligent, highly talented, incredibly
light hearted and an amazing learner. He has
achieved so much, including NAHA finalist
and rising to the top level of platform artists,
all while remaining a truly positive force.”
David Babaii, co-creator of David Babaii
for WildAid to benefit wild life:
“I owe my career choice to my mother,
Hilda Zakarian-Babaii. She was a fabulous
hairdresser whom I admired and looked up
to my entire life. As a child, she would often
bring me to the salon. I would sit for hours
watching her do hair. My mom was an artist
who loved her craft. Her passion and devotion
to hairdressing made her successful and highly
respected. That is something I hope to mirror
in my own career.”
Brooke Carlson, RUSK:
“I am inspired by my brother-in-law and
sister-in-law while battling cancer. They both
exhibited courage, calm and a kindred sprit
toward others in the face of such great pain
and adversity. Their bravery was inspiring,
reassuring and uplifting. It keeps me grounded
and focused on the important things in life.
“I always like to follow this credo: Be
better, not bitter.”
Alan Benfield Bush, Ahnu:
“Vidal Sassoon. He revolutionized the
industry, and changed hair styling for hairdressers and consumers alike, forever. I was
honored to have him as my mentor and to this
day marvel at his professionalism and class
behind the chair.”
Elizabeth Fantetti,
Professional Beauty Association:
“To the world, you’re just one person, but
to one person you can mean the world.’ My
kids inspire me the most. We are constantly
asking children to learn new things and challenge themselves, yet as adults, we tend to stay
in our comfort zone. They also keep me very
honest.”
Andrew Jose - JLife:
“I find inspiration from people in sometimes the most usual of circumstances, the
way two people are talking animatedly to each
other, the way [a] girl moves her head [and]
flicks her hair, or [the way she] has created an
individual sense of style. Living in a city like
London everything is there to see and find.”
Inspiration in Being a Mentor
Even the most notable and powerful know
the power of a true mentor. They are truly
Jerry Tyler
life’s coaches.
Mentors are always there for us and
know the true potential we often don’t see
Over the last five months I have spent
in ourselves. They will not only catch us
numerous hours in our beauty schools fulwhen we fall but help us get back up and
filling what I feel has been a long neglected
assure us we will move forward without fail.
focus. I have been bringing true industry
There is never a louder applause than that
perspective to those who will stand side by
from a mentor at our successes and victories.
side with us as future industry professionThey do not say, “I didn’t think you could
als. In this endeavor, I have
do it,” no, but they are
found true inspiration and a
always affirming they knew
renewed faith to know, if we
you could do it all the time.
I have found true
shepherd those new to our
They knew it just came
craft, our amazing industry
down to you crossing the
inspiration and a
is in good hands.
finish line to prove it. They
When I look into the
remind you that the biggest
renewed faith to
eyes of that student or
smiles or greatest tears for
apprentice, I see so much. I
you and your dreams come
know, if we shephold my hand out to guide
true because you made it
them, to provide all the
happen.
herd those new
knowledge and expertise I
Life by design not
have accumulated along the
default gains greater ground
to our craft, our
way. They, in turn, ask me
with the aid of a mentor.
to share it unselfishly and
see that last bit of
amazing industry is They
provide it unconditionally.
strength you thought you
Placing myself in the shoes
didn’t have. They let you
in good hands.
of the night-school student,
use it to your benefit, and
I imagine already having
counsel you if they think
finished a full work shift, or perhaps having
you are misusing it. They challenge you,
waited to be relieved of childcare responsifocus you and keep your boundaries in
bilities so they can to go to night school and
check.
take their life to the next level. Many second
Being a mentor costs little or nothing but
career choice students are banking on the
not being one is a cost our or any industry
creative freedom and unlimited financial
should never have to bear. The dividends
abundance available our industry. For some
paid can never be truly measured, but if
of them, corporate culture has left them
smiles, hugs or just the simple nod after
longing for something more meaningful and
hearing “well done” were counted in dollars
fulfilling, so they come to us.
we just solved the national deficit.
The mentoring of those new to our
At the end of my classes, I always have
industry is probably the greatest unspoken
a question and answer period with the stuneed I have seen in my educational travels.
dents, which is my favorite part. Virtually at
In an industry that so defines itself by indieach class, the question always is put to me,
vidual achievement, the idea that the road
“Who is your mentor?” I always explain that
to achieve one’s goals and dreams might be
I have many mentors for the various aspects
less rocky with a mentor to sweep away the
of my life, to maintain balance. And to them
stones, and sometimes just listen, is often
I am forever grateful. I have mentors in
an unknown concept to those who wait to
business Like James O’ Regan and Russell
embrace it. In my classes I always ask, “Who
Hersovitz, the president and executive
here has a mentor?” Sadly, in each class,
director of Carlton Hair’s 32 salons whom
some attended by more than a hundred
I have known and served with for 25 years.
students, only a handful raise their hands.
My industry advocate mentors, Fred Jones,
The good news is that these few know
Alex Irving and Bob Gross, they guided my
what a mentor is when I ask them. The
industry passion to becoming the president
language differs and sometimes so do the
of the largest beauty board in the U.S.
specifics. It’s the industry professional who
I also have inspiration from people I have
went the extra mile to answer some quesmentored. Much inspiration comes from
tions or the family member you can always
my two children Annie and Austin whose
rely on no matter what. It’s the 2 a.m. phone unconditional love requires me to always be
call that always gets answered no questions
my better self no matter what. There is my
asked. I use modern examples they can
Nephew Jeremy, who followed me into this
identify with, “Where’s Oprah without Gail? industry, who is now one of Austin Texas’
Where’s Kobe Bryant without Phil Jackson?” rising star stylists and his sister Christina
Blue Highways
who inspires me always. There are also the
apprentices and assistants I mentor day to
day in my salon who never let me forget
what I came here to do and have never let
me stop teaching for over 35 years.
Lastly, they ask me, “Isn’t there that one
person who has it on all levels, professional,
personal, private that mentors and guides
you in all ways and situations?” I tell the
students that 15 minutes before every class
I get a phone call, it’s simple and straight to
the point with words like, “Knock ‘em dead
baby, have a great class! Rock the house!”
I got that phone call at the first class and
the 25th class, each time a little different to
fit the situation. Each class would present
itself as a challenge, and sometimes the call
would be person-to-person and sometimes
straight to voicemail, but the unconditional
love, pride and faith in that 30-second call
from my greatest mentor, friend and life’s
partner one could hope for meant the world
to me. The final act is always the same; I
make a phone call to my mentor at the end
of class to say I’m done and to share the
good, the bad and what I’ll do different next
time. Mentored while mentoring, what a
concept.
In conclusion, I want to take this opportunity to thank all my industry family that
has graciously allowed me to share my road
less travelled dialogue from the Blue Highways of the beauty profession and to have an
amazing Holiday season and New Year full
of personal and professional abundance.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler
has been a stylist since 1975 serving as the former artistic director for
Vidal Sassoon Academy and currently as Director of Education for Carlton
Hair salons. He is also a licensed cosmetology instructor and has served
as President of the California State Board of Barbering and Cosmetology.
Salon Services
& Supplies
NORTHWEST STYLIST & SALON | DECEMBER 2008 | Beauty Technicians are “Mojo Givers” for their Clients
Beauty
Business Buzz
Shannon Wells
When was the last time you asked
yourself, Why do I do what I do?
Being part of this dynamic industry for
the past seven years has connected me with
some of the most colorful, creative and
passionate people on earth.
The beauty industry is filled with people
who are unique the way they have dedicated
themselves to helping make a difference in
people’s lives, whether they know it or not.
Recently the opportunity to go to a
“new” technician (at least, new to me) to get
my hair cut and colored helped remind me
why people in the beauty industry hold a
unique position to change lives and lift the
spirits of the entire nation they service. That
made me want to write about the experience through the eyes of your clients and
take you through the experience—and the
mojo— you infuse into the world.
The Hunt: Believe it or not, it’s hard to
find you. Finding a new stylist or technician can be a big, daunting task. Trying out
If only your clients knew about all of the
someone for the first time can literally feel
There was one woman who was a friend
blood, sweat and tears that have occurred
like placing your life in someone’s hands.
of a friend I noticed. Every time I saw her, I
prior to their visit. Some of my best friends
First time clients have no idea of your level
thought to myself, wow, she has great hair.
are technicians and they have shared stories
of experience, of what you know or what
So when I finally asked where she had her
you don’t know.
hair done, I called and made an appointment of mishaps and debacles during the learning process. Anyone can make a mistake
It’s been an unofficial pastime for me
with her stylist for the next week.
on a spreadsheet, and in that case, only the
to study people’s hair. I’ve found that the
The Anticipation: Making an appointbest technicians send their models out into
ment with a new technician can be downright numbers get hurt. With beauty technicians,
that’s not the case.
the world as walking, talking displays of
scary. When you show up to the new salon
The amazing thing about technicians
their talents. Every great technician I’ve
or spa, the waiting room and front desk
is that they gain their skills
found was by asking
on a live stage. It takes guts
people where they
confidence to persevere
get their nails done,
In all areas of the beauty industry: hair, nails, esthetics and
through the scrutiny of clients
who takes care of
you perfect your craft.
their skin and of
and even massage, there are clients that you can shift until
You show off your hard work
course, where they
and practice on every client
get their hair done.
their day and even their lives. All this because you
you see. I happen to know
What I’m lookthis and I always keep it in
ing for is not just
choose to be a part of this wonderful industry.
mind when getting my hair
the great haircut
done. Although your clients
and color; after all,
may not say anything, trust
not having been
me, they appreciate all of your experiments
through beauty school I wouldn’t know
create the first impression of how your hair
and recoveries and are grateful that you have
the technical points of a good cut. But I
will eventually turn out. Sitting in the lobby
taken the time to stick with it so they can
look for someone who knows how to make
watching all of the stylists, wondering which
reap the rewards.
themselves look great. They just exude selfwould be mine… You might as well know, a
The Result: As my service comes to
confidence, and that is a direct reflection of
client generally thinks, and I’m no exception,
completion, I am faced in the mirror with
their hairstylist’s ability.
that if the stylist has great hair (or nails or
one of the best feelings I know; I’m staring
skin) then the new customer figures they will
in the mirror at a better version of myself. I
provide a good haircut (or nails or skin).
In my case, the cute smiling face of Sandie had chosen a fairly bold (for me) red color
and as the finishing touches were being
greeted me. She’s a stylist and color expert
applied Sandie said, “Don’t worry; I won’t
from Hair for You salon in Miramar Beach,
let you leave my chair until you love it.”
Florida. Her color was great, her makeup
Hearing this brought a big smile to my face
was applied gracefully and this was all for
and the smile was the perfect finishing touch
an “early” 9 a.m. appointment. As far as first
to my new look.
impressions go, she made me feel comfortI would like all technicians to truly
able and escorted me back to her chair.
I immediately whipped out the magazine understand what they give to their clients.
In my particular situation, I’m eight months
with model pictures of cuts and color that
pregnant; I have been feeling a little “blah,”
I wished to mimic. Sandie was great and
to say the least. When I looked in the mirror
let me say my peace. When I was finished
explaining my dream style and I looked up at at the new me, I felt rejuvenated and rambunctious—back to my normal feisty self.
her, she gave me a confident smile. She told
I felt like going out to lunch to celebrate. I
me she knew just what I was talking about,
felt like I couldn’t wait for my husband to
repeated back to me what I wanted for
see me. I felt like I could take on just about
confirmation, and then said she was ready to
anything.
get started.
This is what you have the opportunity to
The Process: At this point, the client
be to your clients. In all areas of the beauty
leaves the result in the hands of the techniindustry: hair, nails, esthetics and even mascian. This is where the stylist does their
sage, there are clients that you can shift their
thing, where the magic happens. I love that
day and even their lives. All this because you
you can visualize the result, assess tones,
choose to be a part of this wonderful industry.
features and lifestyle to come up with the
I can’t imagine what it’s like to have the
best solution for the client. It really is great
power to change someone’s being, but I
to watch a talented technician work.
know that Sandie knows what it feels like,
For many, this is where the love and
and I thank her.
passion comes in. Most technicians I have
known are really creative; the best of the
Shannon Wells is the marketing manager of Your Beauty Network, a
best can take a person’s image, confidence
beauty industry ongoing business support service. YBN offers a memberand even their life and change it for the betship based business support resource used by over 700 salon and spa
ter, all in one visit. It is truly amazing. This
owners. For more information, visit www.ybn.com, call 1-866-364-4926
is what I see during the application of color
or e-mail [email protected].
and the precision of the cut.
| DECEMBER 2008 | NORTHWEST STYLIST & SALON
Finding Your Place in the
Community by Giving Back
Esthetic Endeavors
Judith Culp
Finding your place in the community by
looking for ways to give back to the community is good for you and your business.
The rewards of becoming involved in
your local community are multifold for
professionals and businesspeople. Not only
does it give us that good-feeling glow, it reflects
positively on our business and our industry
when our clients see our involvement.
Salons, spas, clinics and medi-spas all
benefit from charitable donations, which
don’t always need to be cash. In fact, many
charities appreciate your time just as much as
they appreciate your dollars.
There’s a local salon that is deeply
involved with a program that supports
children in crisis and the people who care
for them. They give away free haircuts and
styles periodically to the caregivers involved
as a reward for their hard work. This doesn’t
require a huge outlay of cash, but it does
require sincere volunteer labor. The reward is
the positive way the community views them
and the continuing mention of their name in
the media and print. It is a win-win situation.
Then there is the makeup artist who volunteers time doing “Miss X County” pageant
makeup for her county. The participants appreciate the help and it establishes a positive
community spirit. Other volunteers may help
with local community theater events, dance
teams, cheerleaders, visiting senior centers,
or teaching personal grooming to junior high
students.
But it doesn’t have to be a cosmetology
skill that we share. Volunteer at a local school
with a program for which they have no coach
or sponsor a kids’ sports team. Just pick your
personal passions and get your good will and
good name out there in the community to
earn validity and recognition that no amount
of advertising can buy.
Sometimes salons bond together and
do team events to support the community.
Maybe this manifests as having a team at a
walk-a-thon or maybe handing out water
to participants at a fund-raising marathon.
Others are involved in collecting hair to make
wigs for cancer clients or box tops to support
a local school fundraiser. Everywhere you
turn, opportunities await involvement.
Right now, just about every food bank
in the country is in need of non-perishable
items. Can you imagine the power we’d have
if every salon put a food-bank barrel in their
facility and gathered food for their county?
And the press response of an industry
teaming up to achieve such a thing would be
significant. All it would take is a little floor
space, reminder calls to clients to let them
know we are doing this and a press release to
let local media know this is happening.
There are numerous cancer survivors in
our industry who donate time and efforts to
help others undergoing cancer. Patients for
the hope and the understanding of the path
they must endure doubly welcome their
efforts. Many skilled stylists assist with wig
programs and deal with the arduous task of
trying to adapt them to the individuality of
the client trying to wear hair that is basically
not customized. Others devote time to assisting with programs like Locks of Love where
long hair is donated to make wigs.
For several years, our esthetics school has
offered free Halloween face makeup to local
youngsters to make their trick-or-treating
safer. This year we combined that with a
fundraiser for Lane County Food Bank. The
results were most gratifying for the kids, the
county and our students. Lots of kids, and
numerous grownups, had great makeup and
the county took home a very full barrel of
goodies. Our team was excited as our esthetic
students had the opportunity to do lots of
face painting. It was a win-win situation and
we made connections, so we will be able to
reach out to even more kids next year.
Even though you will get this newspaper
only a short time before the holidays, there
is still time to help someone in your community. With the tough economy, many
families need a helping hand. Whether your
staff wants to forego personal gifts and donate
to Toys for Tots, a Food Bank or other local
organizations, or if they want to “adopt” a
family to help make their holiday time a little
easier, there are many ways we can reach
out and find a place in our community. But
the time for the opportunity can be fleeting.
Taking action now is the key.
Some form of community service should
be part of the business and marketing plan
for every facility. Look for ways you can be
involved, at not only the holidays, but also
year-around. Giving back is a win-win situation. Find your place in your community.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.
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Say you saw it in the NW Stylist!
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Inspiration Comes in all Forms
The Nail Extension
Vicki Peters
Inspiration comes in all forms and
mostly when you don’t expect it.
Many things inspire me, especially as I
reflect back on the recent Olympics. There
is a picture of the top two USA woman
gymnasts; it shows them touching hands
as one leaves the floor to compete and the
other gets ready to compete. That silent support between the two of them competing for
the same gold medal was powerful to me.
I have had many inspiring moments in
my career. Three men in my business life
are especially inspirational. Let me tell you
about them.
Geno Stampora, the motivational speaker
who has been a hairdresser, salon and school
owner, distributor, platform artist and life
enhancement coach; and Steven Brooks,
founder and owner of DIVA Studios in Las
Vegas are two of them.
I will never forget, years ago, a private
lunch I had with them. It was away from any
trade show and with no interruptions. I sat
in between them and I don’t recall uttering
a word; I was in awe just sucking in their
energy. They are both wonderful, giving
motivational educators.
The man who inspires me the most is
Norm Freed, a business consulting and
marketing guru. When I met Norm in 1986,
I was just off the stage from winning a nail
competition and a friend of mine said he
wanted to meet me. Not having a clue who
he was, we posed for a picture, which he
said he had to have. It was taken with my
camera, and Norm never saw that picture
until I gave him a copy 10 years later. That
was the moment I knew I wanted to be like
him—and I am still working on being so to
this day.
When Norm speaks to you, he makes
you feel like you are the most important
person in the world. He has a way of making
you work hard and think during your conversations and when you are done, you feel
like you had a therapy session. Occasionally
I sneak into L.A. and we have lunch so I can
get my Norm fix.
I reached out to Millie Haynam, an
incredible speaker in the nail industry, who
inspires me every day. She says she’s inspired
by Geno Stampora. “He inspires me every
time I see him. He never stops learning and
growing as an educator and friend. I have
learned so much from him over the years
and hope to continue learning for many
more. Geno reminds me to cut through the
bull and get to the juice. His winning way
of assuring every one of us of our value is
priceless.”
I also asked Norm Freed who inspired
him. He told about his inspiration, Lance
Armstrong: “I’m sure everyone knows who
he is. Every time I think of his story, I can’t
help but seriously consider the validity of
the word miracle.”
For me, I’m inspired by nail professional and educator Diana Bonn because
of her incredible sense of decorum. She
has weathered some amazing storms, both
in business and personally; what is more,
she has not been too proud to share. I truly
admire her for the choices she makes to do
the right thing, period. Diana is the best
person in your corner if you have a moment
of uncertainty.
Esthetician Janet McCormick, who has
achieved a CIDESCO Diploma, an award
respected world wide in the esthetic community, inspires me through her dedication
to the truth without hesitation. She is one of
the most beautifully authentic people I have
ever met. Her knowledge is only surpassed
by her willingness to share it and raise the
level of those around her. Janet is obsessed
with educating beauty professionals to
achieve greater levels of success.
One can find inspiration in the salon as
well and we should make sure that it flows
generously. Most nail techs are giving souls
and you may not even realize it, but we
inspire our clients every hour by performing
a service that makes them feel good about
themselves. Don’t take this for granted,
and explore its possibilities. We touch them
physically with our hands during the service
and exchange energy and we touch them
emotionally with conversation.
Part of our service is our personality and
conversation because we sit closely and faceto-face with them on a much more frequent
basis than a hairstylist or skincare specialist
does. We build a stronger business relationship where often our clients become fond of
us, which builds the client nail tech bond.
Just being friendly and happy to see
them is inspirational, especially when they
have had a tough day. It gives them a breath
of fresh air and can give them an hour of
escape, which is often desperately needed.
That’s powerful in itself.
Inspiration comes from the heart and we
all know most nail techs have good hearts.
Vicki Peters is a 26 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the
Nail Manufacturer Council. For more information visit www.vickipeters.
com or email her at [email protected].
NORTHWEST STYLIST & SALON | DECEMBER 2008 | 11
Laser Hair Regrowth?
By James Giddings
Laser hair regrowth? That headline was surely a typo; it was suppose to say laser hair
removal, right? No, it wasn’t. As incredible as it sounds, lasers really can enhance hair.
First, however, let’s begin with a careful definition of our subject. The technology
discussed in this article is licensed for cosmetic, not medical, use. Therefore, strictly
speaking, a person cannot make the medical statement that it grows hair. However, one can
say it enhances the look and feel of hair. Now that the legal definition is out of the way, let’s
get into the thick of things.
Can lasers grow hair?
Let’s start by talking about an actual medical laser technology approved by the FDA in
January 2007. The product was the HairMax LaserComb. As a medical device it couldn’t
be used in salons, it was a handheld device marketed for use in the home. The most
incredible thing about it is that the FDA performed multicenter, randomized, placebocontrolled trials at four sites in the U.S. Subjects of the study received either the real
device or a sham device and were instructed to use it three times per week for 26 weeks.
The study found that subjects with the real device “had significantly greater increases in
mean terminal hair density” than those with the placebo. That means most of the people
who used it showed improvement.
What about its safety? Interestingly, the FDA study found “no subject experienced
a serious adverse event and the adverse event profiles were similar between the two
treatment groups.” That means the safety level was very good. The Substantial Equivalence
section stated it was “as safe and effective” as proven devices that came before it were.
How does this FDA study help salons? It demonstrates the technology works. However, it doesn’t provide a tool for use in the salon.
Salon Lasers, Inc. recently introduced a new professional cosmetic laser designed especially for the mainstream salon. It is being marketed as a great new revenue stream for salons
or spas. In addition, this device is designed to be as easy to use as a sit-down hairdryer.
Unlike the handheld unit in the FDA study, this unit only requires a couple minutes for the
technician to set up the service, and then it takes care of all the work.
Unlike the five to nine beams emitted by the handheld laser system, which the user
had to slowly and systematically move over their scalp, this one emits 56 beams from a
hood. Since the intensity of each beam is similar to a laser pointer, this allows it to cover
the entire scalp safely without requiring motors to reposition the lasers. Enough direct or
refracted light reaches adequate scalp coverage with just the natural fidget movement of
the client’s head. This light is precisely tuned to a frequency that stimulates cells.
On a cautionary note, it is important to know the product’s limitations. It cannot
promise a full head of hair to people who are bald. It offers improvement. In some cases, the
improvement is remarkable. In others, it is less. In almost all cases, there is at least some
improvement.
The device is designed to be used in conjunction with drug therapy, filling a need that
couldn’t be addressed previously. While drug therapies primarily treat causes of hair loss,
the lasers directly stimulate cells that grow hair. By combining the two treatments, the
greatest result can be attained.
A salon owner can calculate its income potential relatively easily. The stated lease rates
are lower than the expected monthly income from a single client. All you need to turn a
profit is to sign up one person.
In addition to the income potential, there is an amazing emotional component. It is
interesting to research customer reviews of similar units. Note, since this salon model is
so new, independent reviews of it are hard to find. However, a large percentage of people
who have written reviews of similar devices were extremely excited to report any improvement, even if it wasn’t huge. The positive emotional response feels almost electric.
The excitement a salon might generate by offering this type of service could be higher
than any of their other services, at least among their clients with thinning hair.
Currently, devices and the states that license them for salon use are few. However,
there will surely be more to come. This could be the birth of a new and exciting revenue
stream for our industry. It might be worth doing a little research of it on your own.
To quote Craig Black, president of Salon Lasers, “Everybody looks for that rare opportunity to be the first in the door with a proven technology, to get in on the ground floor,
so to speak.” It looks like we might be looking at the next big thing in our industry.
For more information regarding: The FDA’s study of the LaserMax HairComb, visit www.fda.gov/cdrh/pdf6/K060305.pdf; The Salon Lasers company,
contact Craig Black at 866-646-9050 or [email protected] or visit www.salonlasers.com.
12 | DECEMBER 2008 | NORTHWEST STYLIST & SALON
Ten No-Compromise Resolutions
zone. When you avoid or fail to act on an
issue or problem, you are dealing with a
Better Business
leadership blockage. Acting from emotions
Neil Ducoff
can interfere with your ability to see and
confront reality and lead to great frustration
on both sides. Once you do, you’ll wonder
As we approach the end of the year, it’s a
why you waited so long.
great time to re-evaluate where you’ve been
7. Raise the bar on customer service
for the past year and what you want your
to the highest rung. Customer loyalty
business to look like going forward.
comes from delivering extraordinary service,
To that end, I offer these 10 no-comquality and value with a no-compromise
promise New Year’s resolutions to help you
passion. No matter what business you’re
lead your company and your team from the
in, customer loyalty drives the true leaders
strongest position
of growth. It starts
possible—the posiby listening to your
tion of no-comprocustomers and your
Paint a high-definition
mise leadership.
front-line team. Never
1. Always put
accept inferior perforpeople before
picture of your desired out- mance or poor quality
profit. Period. Do
service. Your customers
that, lead them
come, and then establish
will notice, even if they
with passion, trust
don’t tell you.
them to do the right
progress checkpoint dates
8. Protect the
thing, give them the
financial integrity
freedom to do it,
and times. Start each day or of the company. Achelp them have fun
countability at all levels
and the profit will
shift with a huddle. Provide of the company to
come.
adhere to its financial
2. Listen and
control systems is the
positive and constructive
really hear what
determining factor of
employees have
your company’s profitfeedback at every turn.
to say. They are the
ability performance.
front line of your
You need to create a
business—the people
cash-flow projection,
customers see—and
to live your plan, to pay attention to all
hold the insights to make things better.
your financial reports, to understand your
Respond to their suggestions and make them
financials, build cash reserves and manage
feel valuable.
debt. Unite no-compromise leadership with
3. Always clarify expectations. People
accountability and you will ensure balance in
need to know where they stand and where
your profitability.
they are going. Paint a high-definition picture
9. Achieve maximum consistency
of your desired outcome, and then establish
through accountability to your systems.
progress checkpoint dates and times. Start
Systems give your business predictability.
each day or shift with a huddle. Provide
They reduce the chances of things going
positive and constructive feedback at every
awry, spinning out of control or otherwise
turn. Share the information they need to do
becoming more stressful than necessary.
their jobs.
10. Create a no-compromise culture
4. Create equality and fairness by
that is purely world class. Strengthen, nureliminating double standards. That
ture and protect your business culture from
means the same rules that apply to your team
contamination at all costs. Great leaders aren’t
apply to you, and that all team members are
great because they’re innovative, understand
treated the same. It also means you and all
number or have good communication skills.
team members will roll up your sleeves and
They’re great because they design, build and
pitch in when needed and that you never
fiercely protect the cultures they are empowtalk about, gossip or degrade an employee to
ered to lead.
others.
5. Tackle the tough stuff before it
Neil Ducoff is the founder and CEO of Strategies, a business training and
gets out of hand. Don’t wait for an issue to
coaching company specializing in the salon and spa industry. He has been
a business trainer, coach, keynote speaker and author for 38 years and is
become huge before you address it. Always
expert in team-based compensation. Ducoff is the author of “Fast Forward,”
remember that small problems grow like
a business resource book for salons and spas. His new book, “No-Comweeds, so it’s best to nip them in the bud.
promise Leadership,” published by DC Press is available at book. For more
6. Never put off a crucial conversainformation, visit www.nocompromiseleadership.com.
tion — even if it’s outside of your comfort
Information Is Power, and Precious
Taking License
Kraig Bohot
Board Bulletin...
Next Board Meeting Is Jan. 12, 2009 OHLA Establishes New IdentificaThe Board of Cosmetology next meets
tion Requirements for Applicants
on Monday, January 12, 9 am in the Rhoades
Conference Room at the Oregon Health
Licensing Agency (OHLA) in Salem. Board
meetings are open to the public and offer an
opportunity to comment on board business
and other related matters.
For a meeting agenda, visit the OHLA
Web site at www.oregon.gov/OHLA/COS,
call OHLA at 503.378.8667 or visit the OHLA
office. Meeting agendas are usually finalized
and posted to the Web site within two weeks
of the meeting.
OHLA, Board of Cosmetology
Suspend LaserGrade Examinations
As of December 1, 2008, the Oregon
Health Licensing Agency (OHLA) and Board
of Cosmetology temporarily suspended the
acceptance of examination scores from LaserGrade* for all fields of practice certification
and the Oregon Laws and Rules section.
The agency is currently reviewing the
process for accepting LaserGrade examination
scores to determine if changes are necessary to
continue offering this remote testing option.
Applicants may continue to take the examination at OHLA in Salem. In most cases,
applicants who take and pass the examination
at OHLA receive same-day certification
Questions? Contact OHLA at 503-3788667 or [email protected].
*LaserGrade a wholly owned subsidiary of PSI
Services Inc.
As of December 1, 2008, all applicants for
an authorization to practice (license, registration or certification) must provide two or
more forms of acceptable original or certified
copies of identification.
Acceptable identification includes, but is
not limited to, U.S. passport, driver’s license,
U.S. Social Security card, and original or
certified copy of a birth certificate.
For more information, visit www.oregon.
gov/OHLA.
Interpreter-Assisted Examinations
No Longer Offered
As of December 1, 2008, OHLA and
the Board of Cosmetology no longer offer
interpreter-assisted examinations. Applicants
may continue to take the written examination
on computer touch-screen in English, Spanish
or Vietnamese.
Legislative Watch: Session Starts in
January 2009
Estheticians interested in the Oregon
Health Licensing Agency’s proposal to recognize advance training, education and experience for advanced practice should look for
updates after the Oregon State Legislature’s
session begins on January 12, 2009.
Find legislative updates and more
information on OHLA legislative proposals in
upcoming editions of Northwest Stylist and at
www.oregon.gov/OHLA.
Shear Numbers
How many practitioners and facilities are active in Oregon? (Numbers in parentheses
+/- change from previous month.) According to Oregon Health Licensing Agency (OHLA)
records as of December 2, 2008:
Practitioners . . . . . . . . . . . . 30,983 (+79)
Facilities . . . . . . . . . . . . . . . . 4,515 (-31)
Independent contractors . . . . . 6,991 (-58)
Certificate of ID . . . . . . . . . . . . . 163 (-4)
Barbering . . . . . . . . . . . . . . . 5,709 (-37)
Esthetics . . . . . . . . . . . . . . . 13,556 (-24)
Hair Design . . . . . . . . . . . . . . 20,973 (-9)
Nail Technology . . . . . . . . . . 14,897 (-56)
You’ve probably seen the worrisome
headlines: major corporations losing the confidential and personal information of thousands,
even millions, of customers.
Perhaps you’ve been unfortunate enough
to be the victim of identity theft yourself.
As information becomes more important
in all aspects of life, keeping it protected is
becoming more important, too.
At the Oregon Health Licensing Agency
(OHLA), we are taking steps to protect information that could cause harm to our licensees
or the agency if it fell into the wrong hands.
At the same time, we are continuing to
be as transparent as possible in how we do
business as a state agency.
Public, Private Information
While we want our licensees, consumers
and other agency stakeholders to be fully
informed of the agency’s operation, we also
want to fully protect information that is, by
law, confidential.
OHLA already has safeguards in place
to protect the most obvious confidential
information, such as licensees’ individual
social security numbers. To keep a step ahead
of computer hackers and other information
thieves, OHLA is involved in statewide efforts
to safeguard such information.
Whether the information is electronic,
printed or even verbal, we are leveraging the
expertise of the Department of Administrative
Service’s Enterprise Security Office to keep
confidential information protected.
Acts of Nature, People
Hurricane Katrina and other natural disasters taught us that confidential hospital patient
records can simply float away in flood waters.
Unfortunately, human error continues to
wreak havoc on our information security as
well. Remember the story about the hospital
worker who left patient records overnight in
a van?
Whether it is an intentional act by a mysterious hacker, a simple mistake by an untrained
worker, or an unexpected act of nature, the risk
to information security is real and growing.
A Plan in Place
Thankfully, Oregon state government has
not suffered from the kind of information
security breaches that have grabbed headlines
in the past few years.
Based on statewide efforts and expertise,
OHLA will be developing a plan to enhance
our existing information security in the coming months.
Obviously, protecting licensee information
is one of our highest priorities. But we will
also be reviewing how well we are safeguarding other sensitive information, from proposed
disciplinary or ongoing investigatory actions to
executive session proceedings.
At the same time, we’ll be continuing
to provide our customers, consumers and
stakeholders with the information they need to
be knowledgeable participants in the regulatory process.
Kraig Bohot is Communications Coordinator at the Oregon Health Licensing
Agency (OHLA), a state consumer protection agency providing centralized
regulatory oversight of multiple health and related professions. He can be
reached at (503) 373-1939 or at [email protected].
Protecting Information Security: A Statewide Effort
The Oregon Consumer Identity Theft
Protection Act, passed by the 2007 Oregon
State Legislature, gives consumers more tools
to protect themselves against identity theft.
This new state law requires businesses,
organizations, government agencies, and
individuals that collect and maintain personal
identifying information to ensure the security
of that information.
Q: What is “personal identifying information?”
A: A person’s name in combination with
a Social Security number, Oregon driver’s
license number or Oregon identification card
number, passport number, financial, credit
or debit card numbers along with security or
access codes or password that would provide
access to a financial account.
Q: What does the law require?
A: The law contains three components
that will help protect sensitive information:
Notification of a Security Breach.
Anyone (business, organization, government
agency, or individual) that maintains personal
information of Oregon consumers will be
required to notify customers if computer files
containing that personal information have
been subject to a security breach.
Protection of Social Security
numbers. Those who keep Social Security
numbers are prohibited from printing Social
Security numbers on cards or documents
that are mailed, unless the consumer has
requested information that requires an SSN,
or publicly displaying or posting a Social Security number. This doesn’t apply to the use
of SSNs for internal verification purposes.
Safeguarding Data. If you collect
personal identifying information, you must
develop, implement and maintain reasonable safeguards to protect the security and
confidentiality of the information. This also
includes the proper disposal of information.
Visit http://www.cbs.state.or.us/dfcs/
id_theft.html for more information on the
Oregon Identity Theft Protection Act.
NORTHWEST STYLIST & SALON | DECEMBER 2008 | 13
Do I Need a Salon Shop License
If I Have an Operator License?
Advisory Board’s Position on Fish Pedicures
by Anne Martin, Advisory Board Chair, Licensed Aesthetician
The Advisory Board to the Department
of Licensing functions on several levels, not
the least of which is to assure the public safety
through recommendations of correct, current,
and substantive methods of sanitation before,
during and after the services provided by
our professions. The growing incursions of
MRSA, mycobacterium fortuitum, hepatitis
C, and so-called “super-bugs,” to name only
a few, into the general populations have made
this mandate even more important. Recommendations are reviewed by DOL, and those
health threats that require increased vigilance
are identified by DOL through education,
inspections, and regulations.
This being said, the Advisory Board has
completed a review of the relatively new
practice of “fish pedicures;” this paper states
our views and recommendations. It is also
noted that, while it may be possible to perform
this service in a manner that satisfies our many
and various concerns about it, thus far, “fish
pedicures” have not done so.
Sanitation: The “tanks” clients put their
feet into, containing the fish; require sanitization after each use, per WAC 308-20-110. Any
chemical that would adequately kill bacteria
would also harm or kill the live fish. The fish
themselves are considered “implements,” in
that they remove dead skin. Yet, they may not
be “sanitized” without also being harmed.
“Conditioners” put into the water are not
generally bactericidal, or tuberculocidal, or
hospital-grade disinfectants.
Furthermore, anything on the feet of
the clients, be it dirt or cleansing solution,
pathogens or disease, could wind up in the
water or in the fish. The fish ingests whatever
is present, and then excretes it back into the
pedicure water.
Exfoliation: The fish “exfoliate” the feet
by “nibbling” dead skin. This method could
result in small abrasions and/or cuts, thereby
compromising the effectiveness of the barrier
function of the skin. This would leave the foot
vulnerable to the excrement of the fish, any
fungi present, and any bacteria passed along by
the fish themselves.
Freedom of Choice: an argument
has been made that having this pedicure is
an example of freedom of choice, i.e., the
clients’ right to choose is seen as outweighing
the state’s interest in protecting consumers.
However, the Board sees this most clearly as
the obligation DOL has to protect the general
public. The most direct analogy is the often
used: “Your right to freedom of speech stops
short at falsely yelling, ’Fire!’ in a crowded
movie house.” It is not a personal intrusion as
much as it is a health precaution.
MRSA, blood borne pathogens, hepatitis
C, mycobacterium fortuitum, (the so called
“flesh eating” bacteria), super-bugs, (those increasingly resistant to antibiotics) are all apparently on the rise. DOL and this Board would
be derelict in our duty if it were not pointed
out that this type of pedicure, using live fish
and, inevitably, excrement stained water, may
compromise the health of the client.
Cruelty: Several Board members
expressed their dismay that the fish could be
crushed by feet, and/or poisoned by chemicals.
More, that a practice based particularly on
shock value that relies on the likely inhumane
treatment of a live creature for the dubious
sake of “something different” is not acceptable
to us as professionals. As a Board we have
asked, “Is this right? Does it serve the greater
good? Does having a fish pedicure have more
value than the potential risk to health?” and
our answer is, quite simply, “No.”
14 | DECEMBER 2008 | NORTHWEST STYLIST & SALON
The answer is YES! unless you are an
employee of the salon…..
Anyone who leases a space and provides
cosmetology, barbering, esthetics, or manicuring services in a salon/shop in the state of
Washington is required to have a location (salon/shop) license in addition to the operator
license. Anyone who provides these services
in a mobile unit or as a personal service
operator is also required to have a salon/shop
license. The exemption is if the operator is
an employee of the salon and receives their
pay from the employer, they would not need
to have a salon shop license. The employer
would be responsible for the taxes payable to
the Department of Revenue.
If the ownership of the business changes,
the new owner would have to complete a
new application for licensure as the licenses
are not transferrable. If a business has one
or more branch locations, they must obtain
a separate salon/shop license for that specific
location.
2009 Advisory Board
Meeting Schedule
• January 12, 2009
Hilton Seattle Airport & Conference Ctr
17620 International Blvd
Seattle, WA 98188(206) 246-8600
• March 9, 2009
Hampton Inn Bellingham-Airport
3985 Bennett Drive
Bellingham, Washington 98229
360-676-7700
• May 11, 2009
Hilton Garden Inn
701 North Young Street
Kennewick, WA 99336
(509)735-4600
• July 13, 2009 DoubleTree Hotel
322 North Spokane Falls Court
Spokane, Washington 99201
(509) 744-2311 • September 14, 2009
Hilton Garden Inn
401 East Yakima Avenue
Yakima, WA 98901
(509) 454-1111 • November 9, 2009
Homewood Suites Hotel
701 SE Columbia Shores Blvd.
Vancouver, Washington 98661
(360) 750-1100
A salon/shop license is not required when
these services are provided to place bound
client in the client’s home or in a long or
short term health care facility. If these facilities are operating on a “for profit basis” for
clients other than the place bound clients, a
salon/shop license would be required.
There has been confusion in the past
when an operator moves to a new location
and they want to use the location license they
had at the last salon/shop that they worked in.
The operator must apply for a new salon/
shop license for the new location, as the prior
license is no longer valid.
The inspection staff for the Department
of Licensing reports that the lack of a valid
salon shop license is one of the most common violations. If you have questions, you
can contact the department by email at www.
dol.wa.gov/plss/cosfront.htm or by telephone
at (360) 664-6626.
Workshops to Re-Write
Laws and Rules –
Public Welcome
We will be conducting workshops in the
afternoon of the Advisory Board meetings
and all day long on the dates listed below. Everyone is encouraged to attend and participate
in this process.
Dates:
•
•
•
•
•
February 9, 2009
April 13, 2009
June 8, 2009
August 10, 2009
October 12, 2009
Location:
Department of Licensing
405 Black Lake Blvd.
Olympia, Washington 98502
(360) 664-6643
Numbers in Style
Department of Licensing licensees
Operators....................................53,525
Personal Service..............................405
Salons..........................................13,396
Schools..............................................97
Mobile Unit......................................30

SALON OPENINGS
MAN I CUR ISTS NEEDED! Clas sic
Touch offers an attractive, cost effective,
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advertising, paid malpractice, vacation benefits,
rent incentives. Portland-Gresham busy location.
Lots of free parking. Seven busy stylists. Ask for
Leona (503)666-3795
WILSONVILLE PAUL MITCHELL FOCUS
SALON HAS OPENING FOR STYLIST willing to use full cosmetology license. Commission
vs. hourly. Email to: [email protected] or call
(503)998-4200 to schedule an interview.
FREE TANNING! TAN YOUR HIDE &
MORE IN SHERIDAN moved to a beautiful,
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Massage, Piercing, Tattooing and Cosmetic
Tattoo. We are in need of SERIOUS PROFESSIONAL HAIR STYLISTS and NAIL TECHS
to fulfill public demand ~ Alissa (503)888-4120.
MODERN, PROGRESSIVE, TRENDY NW
PORTLAND LOCATION Cut and color focused
salon - published in fashion magazines. Seeking Stylist
with clientele to join our team lease or commission.
TIGI re tail.
Paul (503)799-4170
www.bluechairsalon.com /my space: blue chair salon

NEW SALON IN SOUTH SALEM
New furniture, central vacuum system,
laundry room. $425 / month first three months.
Please call (503)302-7408 or (971)563-2536.

BEAUTIFUL BATTLE GROUND,
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Seeking full-time Nail Technician and
part-time Stylist. Commission to lease. Contact
Joanie (360)687-4999 or (360)921-2437

UPSCALE SALON IN DOWNTOWN
LAKE OS WEGO - HAIR STA TION
FOR LEASE - THREE MONTHS FREE with 1
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for massage or facial. Must have clientele and be
self motivated. Call Mitra (503)997-5242.
OUTGOING AND MOTIVATED HAIRSTYLIST with full (or almost full) clientele
wanted for a commission position in our upscale salon in NW PDX. We are a Bumble & bumble salon
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Contact Charlie (503)227-7750
REACH OVER 25,000 BEAUTY PROFESSIONALS IN OREGON AND WASHINGTON. For as little as $30/month you can advertise to
every salon and barbershop in the Pacific Northwest.
Go to www.nwstylist.com to place your ad now.
RAZORS EDGE SALON LOCATED IN
VANCOUVER HEIGHTS is looking for
Stylists with clientele. Lease shop. Newly remodeled, August 2008. Call Lisa (360)693-0973
or [email protected]
HOOD RIVER SALON OPENINGS: STYLISTS, ESTHETICIAN, MASSAGE Spacious,
attractive, established. $100 weekly rent. Retail
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Call Karen (541)386-6699, Brian (541)386-3381,
or Scott (541)399-3149.
NEW PEARL DIS TRICT SA LON
OPENED DEC. 1ST Prime location. FT/PT
leases available. Flexible schedules. Receptionist, backbar / styling products, towel service, beverages / snacks & wi-fi provided. 15-20% of retail sales. Call (503)720-9822
BLISS SA LON & DAY SPA HAS TWO
CHAIRS AVAILABLE FOR STYLISTS
WITH CLIENTELE Please apply in person at
2045 SE Division Street in Portland, OR. Ask for
LAURA or ERIN. Email your resume to: [email protected]

OPENING SOON! ~ NORTH SPOKANE SALON & SPA Looking for talented professionals in both divisions of our new,
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build with us. Exciting opportunity! Beautiful
work environment! Located in a busy, growing,
professional business area. Send inquiries to:
[email protected]
NORTH SEATTLE SALON / STATIONS
FOR LEASE Hairstylist needed, lease or commission. Great location. Fun, relaxed salon in fast
growing neighborhood. Great place to build your
business. $475 per month. (206)784-2575
SEEKING SUPER MOTIVATED STYLIST
WISHING TO CON TROL THEIR OWN
DESTINY AT A BEAUTIFUL SALON IN
DOWNTOWN PORTLAND Great staff, reasonable rent and high density client potential. Call
Dan for details at ME Hair Design (503)227-0322.

HAIRSTYLIST & NAIL TECH
LEASE STATIONS AVAILABLE AT
SHEAR PLEASURE HAIR DESIGN LOCATED IN RA LEIGH HILLS, FRED
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SALON Must see before choosing a salon.
(503)297-3305 or (503)557-8516 Two Months
Free Rent
PANKY & FRIENDS IS SEEKING MOTIVATED, PROFESSIONAL AND FRIENDLY
HAIRSTYLISTS AND NAIL TECHS TO
LEASE IN DOWNTOWN MILWAUKIE Full
time and part time avail able. Call Panky
(503)799-5973
HAIRSTYLIST STATION FOR LEASE IN
WELL-ES TAB LISHED, CLEAN, SPACIOUS SALON Excellent NE Portland location.
Reasonable lease, plus receive 20% of retail sales.
(503)913-0986 or email [email protected]
FREE TRIP TO MEXICO 5 stations for lease.
$400 each. Sign a lease for 12 months and receive a
free trip to Mexico. 3061 W 11th, Eugene Oregon.
(503) 869-2926
BEAVERTON - ONE MONTH FREE RENT!
OUR FUN & SASSY SALON NEEDS STYLISTS to call Pamanda’s Hair Studio their home. Be
your own boss. You decide your days and hours!
Call (503)887-2876

NAIL TECH / STYLIST This is where
you want to work if you like a nice, newly remodeled, established salon with professional staff.
Call Joan (503)284-2927 or (503)702-9261, drive
by: 4103 NE Tillamook, Portland.
SW PORTLAND / BEAVERTON 10 MINUTES FROM DOWNTOWN. GORGEOUS
HIGH END SALON WITH SPA PEDICURE
AND FACIAL ROOM. LOOKING FOR PROFESSIONAL, HIGH END STYLISTS WITH
FULL CLI EN TELE. EX PAN SIVE RE TAIL
AREA. REASONABLE LEASE. (503)381-1177
CELL
LEASE OFFERS
STATION FOR LEASE AT PEARL DISTRICT SA LON www.seventyseven.us.
Please call Kate (503)223-7331.
SALON LAVONNE HAS AN OPENING
FOR FULL OR PART-TIME STYLIST AND
FULL OR PART-TIME NAIL TECHNICIAN Please send a resume to: 14547 SW Westlake
Dr., Lake Oswego, OR 97035 (503)968-7141
NORTHWEST STYLIST & SALON | DECEMBER 2008 | 15
NEAR WASHINGTON SQUARE - SEEKING FULL OR PART-TIME LEASE HAIRSTYLIST Two chair salon. Personal, professional,
newly decorated. Bring your clients to a space that
is different from the beauty shop politics. Your clients will love it! (503)244-1927

SALEM ~ CHRIS TIAN SA LON
LOOKING FOR TWO HAIR STYLISTS to join our family; enjoy a comfortable atmosphere with lots of teamwork. Plenty of parking for
your clientele. Call Lynne at (503)363-2908
CHANGE IS HARD! NW Portland’s AT
THE SALON can help! 1/2 OFF FIRST 3
MONTHS with year lease. Full or Part-time
available. Reception, sell own retail and much
more! (503)295-1242
J.MEYER SALON IS AN ESTABLISHED,
RESPECTED SALON IN WEST LINN We
currently have apportunities for a PT Stylist
and FT Nail Tech to join our salon family. If
you’re looking for a warm, friendly, fun
enviornment for you and your clients look no
further. Two weeks free rent per year. Sell your
own retail. (503)635-4162

WALKER ROAD: BEAVERTON - 1
MONTH RENT FREE! Fun, Drama Free
Salon Environment. Low Lease Stations Available
for Experienced Stylist / Colorist. Up Front Client
Parking with Walk-In Cli entele Avail able.
(503)679-5777 or (503)646-6620

LUSH SALON IN GRESHAM HAS
HAIR STA TIONS FOR LEASE OR
COMMISSION - FULL AND PART-TIME
Good location. Some walk-ins. Lease includes retail commission and towels. Must be experienced
and professional with clientele. 1/2 off first
month’s lease. Contact Khamsai (971)533-4333
SALON WEST HILLS A full-service lease salon in SW Portland (Raleigh Hills) is looking for
Hairstylists to join our fantastic group. Many
amenities - Receptionist, laundry, sell own retail, parking, coffee / cookies, etc. MUST SEE
in side to ap pre ci at e! Call Adriennne
(503)349-3677
HAIRSTYLISTS NEEDED AT UPSCALE
SALON IN MEDFORD Some clientele preferred. $425 per month. Bring a friend and you
each pay only $400 per month for the first six
months! Towels and parking provided. Great location, friendly atmosphere. Lesli (541)621-8300
CO LUM BIA GORGE SA LON IN
TROUTDALE HAS FULL / PART-TIME
HAIR STATIONS FOR LEASE Lease includes receptionist. Must have clientele. 1/2 off
first month’s lease. Call (503)491-1336

BEAU TI FUL, COM FORT ABLE
AND ES TABLISHED, UP SCALE
SALON IN TIGARD seeking two experienced Hairdressers to lease stations and join
our already busy team. Contact Wendy or
Lizette (503)684-6506
SILHOUETTE HAIR SALON IN CEDAR
MILL AREA has two Hairstylist stations and one
Nail Tech station available now! Full or Part time
leases, very rea sonable! Please call Robin
(971)344-7917

SPA PEDICURE, NAIL STATION
AVAILABLE AT HIGH END SALON
IN BEAVERTON Spa Pedicure unit is pipeless
for ultimate sanitation, bacteria free! Must be experienced with full clientele. Call (503)381-1177

DOWNTOWN SALEM - AVALON SALON is looking for fun, friendly Stylists.
There are currently 2 hair stations available for
lease. First 3 months 1/2 off! Contact Alyssa
(503)588-6855
ESTH ETICIA N / PER MA NEN T
MAKEUP TECH / MASSAGE THERAPIST Space available to share 3-4 days / week.
Electrolysis Clinic of Portland (503)227-6050
LEASE STATION AVAILABLE IN ESTABLISHED NE PORTLAND SALON
Lease $465. Parking, easy freeway access. Call
Cathy (503)236-1152

HAIR STYL IST STA TION FOR
LEASE $425 FULL-TIME, $325
PART-TIME We are in the Canterbury Square in
Tigard. Come in and check us out! Large work stations and pri vat e stor age lock ers. Ca ll
(503)639-8353 days or (503)649-3284 evenings.
THE PERFECT TIME TO CHANGE SALONS IS NOW, BEFORE THE HOLIDAYS
Your clientele is sure to follow. Reflections has a
couple of open ings for Hair stylist - full or
part-time. $130 per week or $70 part-time, 30 day
contract. Great location in Sellwood, plenty of
parking. Dave or Debbie (503)239-7105 or
(503)680-6258. Come join seven other Stylists and
Nail Tech who have worked together for years with
lots of experience.
16 | DECEMBER 2008 | NORTHWEST STYLIST & SALON
SALON 1515 has a full-time private room and
part-time station available for lease. Retail your
own products. We are located on NW 23rd Avenue
with parking for our clients! Call Jacqueline at
(503)701-7992.
EDEN’S APPLE SALON & DAY SPA - SALEM Newly renovated. Looking for Lessees with
full clientele that want to have a good time and like
what they do. Massage, Nails, Facial, Hair Stations.
4 5 5 5 L i be r t y R o a d , Sa l e m, O R .
Ca l l
(503)588-1579
LOOKING FOR SUPER MO TIVATED
STYLISTS to join our fun and friendly team in a
beautiful Full Service Salon for Men & Women in
SW Portland / Beaverton. 10 mins from downtown, lots of parking, easy access to freeways (Hwy
217 & Hwy 26). Reasonable rates, friendly owner.
Hair Sta tion Leas ing Opportunity. Call Tea
503-453-2477.
FOUR HAIR STATIONS FOR LEASE IN
KENNEWICK, WA! Brand new salon, just remodeled. One Nail Station and one Massage Room
for rent! $90 per week! Great moving special! VIP
Salon! Call (509)591-2750!

RARE OPENING FOR STYLIST
IN THE HEART OF SELLWOOD
Full-time or part-time. 1/2 off first two months
rent. Space available just in time for the busy
Holiday. Sell your own products. Please call
(503)317-8396
A F U L L Y E Q U I PP E D A E S T H E T I C
TREATMENT ROOM FOR PART-TIME
USE - VANCOUVER, WA Perfect for an Aesthetician or other skin care professionals with an existing clientele. On a quiet street one block from
downtown Vancouver with easy access to I-5. Flexible schedule. Price negotiable. Contact Debra at
(360)695-0394
CEDAR MILL - FULL OR PART-TIME
STYLISTS WANTED Rent station for $450
full-time (four days or more), $250 part-time (two
days). Call Debbie (503)644-5101 - David Allen’s
Too
SALEM ~ PART-TIME ~ 9X8 ROOM Chair,
mirror, shelves. Sell your own product. Great
downtown location. Free customer parking. Your
own phone extension and voice mailbox. $200
month. Call John @ (503)399-9999 ext. 3#
NURTURE INSPIRED HAIR DESIGN LOCATED IN SELLWOOD / WESTMORELAND
HAS A VERY RARE OPENING for one special
and established Hairstylist. Looking for a happy, service oriented person to join our team. Many Extras included. Call Alan @ (971)533-5359 or email:
[email protected]
$25 PER DAY FOR STYLIST STATION Pick
your day. Towels and shampoo provided. Nail and
Pedicure area available. Call Sheryl (503)666-6866.
Historical Gresham near Max.
WHY RENT A CHAIR WHEN YOU CAN
OPERATE YOUR BUSINESS IN A PRIVATE HAIR STUDIO? :o) A rare opportunity to run your very own mini-salon! Equipped
with dryer & sink, functional window & brand
new floor. Free use of reader board on busy
street to advertise your biz, new clients available.
F/T receptionist. First month FREE! Call Sue
for more info or t o sched ule a tour .
(425)822-1913 Body Boutique Salon, 13027
NE 85th Street, Kirkland, WA 98033

= HAIR OR NAIL STATION - 1/2 OFF
FIRST MONTH’S RENT Experienced
Stylist desired. Newly remodeled salon in West Salem. For more information please call Jen @
(503)871-5054
BARBERSHOP...BARBER WANTED Looking for someone to lease that has Barbering skills.
Must be able to do everything from fades to wet
cuts, in a busy Barbershop. Shop is located in Salem. Tues.-Sat. If interested call (503)371-8955 or
(503)991-2215
DOWNTOWN LAKE OSWEGO 2 stations
available for motivated and established Hairstylists.
Upscale salon, very reasonable rent. Free parking.
Please call for more information. (503)740-5851
SALARY /
COMMISSION
WORK FROM HOME Portland Oregon manufacturer/distributor has an opening for a positive
minded, self motivated customer service rep in several locations. This is a work from home contract
position. Set-N-Me-Free provides territory account and lead information direct into your computer. On the telephone, you train salons to use
healthy skin care products and add-on treatments.
Work from home is generous commissions and bonuses. Send resume to 503-669-9057 or call Debbie
at 800-221-9727.
C h ec k u s o u t :
www.set-n-me-free.com
RAIN SALON IN BEAVERTON IS SEEKING EXPERIENCED STYLISTS High commission, full medical and dental benefits, product
commission and paid time off. Call (503)579-1500
COSMETOLOGY TRAINER We seek a
Cosmetology Trainer with a passion for training
and development. If you were born to deliver
exciting and motivational technical, customer
service, and management training; we want to
connect with you. For more information on career opportunities call us at 1-800-259-9865 or
email [email protected]
COS ME TOL OGY
IN STRUC TOR
NEEDED IN PORTLAND - HIGH PAY
AND GREAT BENEFITS Paid medical /
dental / vision. Paid holidays / vacation / sick
days. Minimum two years salon experience.
Send resumes to: [email protected] or
fax to: (503)262-8499.
STYLISTS AND SALON MANAGEMENT
needed im mediately for fast-paced sa lons in
Medford, Grants Pass & Klamath Falls. Hourly
wage, bonuses, commission, tips and benefits. Paid
advanced training. Call (541)891-2811
SHOPS FOR SALE
THE PERFECT SALON AT THE PERFECT LOCATION Two years old and busy at
Olympia’s Hawks Prairie. Right off I-5 by
Cabelas, Costco, Home Depot, etc. Eight stations, four sinks, four dryers, color bar, laundry /
breakroom, inventory and many patrons. A
must see!!! (360)413-0065
THE BARBER OF C’VILLE MUST SELL!
One chair barbershop in Canyonville, Oregon.
Great opportunity to carry on an established 52 year
business. Call Jerry at: (541)839-6148
SW PORTLAND - BEAUTIFUL, ESTABLISHED, UPSCALE SALON / HOUSE
COMBO in residential, commercial zoned
area. Fireplace, hardwood floors, fenced yard,
RV parking, busline, shopping, PCC. Five minutes from downtown. Lots of customers, lots of
parking. All equipment included. Great location - don’t miss this one! $269,000 negotiable.
(503)341-3974 or (503)203-0029
SALON FOR SAL E IN HIS TORICAL
DOWNTOWN GRESHAM Six Stations, two
Nail Stations, Pedicure, Tanning. Retail your own.
$29,000. Call Kelley (503)805-6631
FULL SERVICE DAY SPA LOOKING
FOR RIGHT BUSINESS PARTNER OR
OPTION TO PUR CHASE EN TIRE
BUSINESS Great location in Springfield, OR
in high traffic area. Visit spa on the web @
www.thecapricedayspa.com for photos and infor ma tion. C ontact Ron Mar shall a t
(541)746-0032 for details.
NEW EQUIPMENT
BLACK, ADJUSTABLE STYLING CHAIR
with hydraulic pump. Never been used. $300
OBO. Call (360)695-0394

LA-TE-DA CUSTOM DESIGNED SALON FURNITURE.WITH YOUR DESIGN IN MIND OUR COMPANY OFFERS
A WIDE VARIETY OF SERVICES TO CREATE YOUR SALON VISION. START TO
FIN ISH COM MIT MENT IN CLUDES
COMPLETE FLOOR PLAN DESIGN -CREATIVE EQU IPMENT DE SIGN. ASK
ABOUT OUR hide-a-cord styling station and
other special designs. Hassle free Financing
available for ev eryone. 1-800-640-0444
WWW.LATEDAUSA.COM
ELEGANT NAIL SUPPLY: We wholesale and
retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD,
Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more
information: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
REACH OVER 25,000 BEAUTY PROFESSIONALS IN OREGON AND WASHINGTON. For as little as $30/month you can advertise to
every salon and barbershop in the Pacific Northwest.
Go to www.nwstylist.com to place your ad now.
USED EQUIPMENT
FOUR SHAMPOO BOWLS WITH HOOKUPS, Four shampoo chairs (no footrest) - colonial
blue. $400. Two custom manicure tables with
Kayline vents - creme laminate. $400. Stacked
washer / dryer: 74 1/2 H X 27 W X 28 1/2 D - white
Frigidaire. $450. Email: [email protected]

CLEARANCE SALE - EVERYTHING
MUST GO! from the formerly Unique Services warehouse. 20605 SW 65th, Tualatin, OR.
December 16th-19th, 10-5 daily. (503)705-9328
2004 HEX II VER TICAL TANNING
UNIT with dressing room. Less than 500
hours, 50 amp breaker. Nice unit! $3500.
www.hextanning.com to see photos / size. Call
(541)350-6006
FOUR BLACK AND CHROME HYDRAULIC STYLIST CHAIRS Hardly used, $400 for all
OBO. Call (541)232-5542

PROFITABLE
SIDELINES
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss Advisor can assist them, or she can train you how to offer
this valuable service yourself. Help your Clients
truly feel better. Call her at (503)267-9189 (Pacific
time) or e-mail: [email protected]

EDUCATION
LEARN NEW TECHNIQUES
THROUGH DVD’S - FREE CATALOG
Hair cutting & styling, clipper & razor cutting, hair
coloring, wedding styles & updo’s, makeup, facials,
manicures and pedicures, waxing & hair removal,
massage, and spa & body treatments. 800-414-2434
- www.VideoShelf.com
MISCELLANEOUS
SUPER SHEAR SPECIAL!! Precision Plus
Bevel Edge, Convex Edge AND Shop Shear with
Free Shipping! $99.95. Satisfaction Guaranteed.
(740)682-6747. Check or money order to: Precision Plus, 18766 State Route 279, Oak Hill, OH
45656
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training.
(408)439-9161

SERVICES
SHEARS SHARPENED Factory trained
and certified Master Sharpener. On site service available in and around Portland, OR. Next
day turn around by mail. (360)521-9967 or
[email protected] Visa / Mastercard
TRESJOLIE HAIR EXTENSION SPECIALIST offers Hands-on class (limited to 6
stylists only!). Visit our website for dates or go
to classes section . **PLUS, we offer Free
Demonstration to the salon with a minimum
of 4 stylists and to schools. Call us to schedule an
appointment. For more information, visit our
website at www.extensions4hair.net or call
(503)453-3259.
HAIR X-TENSIONS 101 - A CRASH
COURSE IN HAIR EXTENSIONS Demonstrations on various techniques, tools & equipment
and industry knowledge on Hair Extensions. Class
fee $59.00. For more info (888)806-6549 Fusion
(Hot & Cold) ~ Micro Links ~ Natural Bond ~
Shrink Links ~ Secure Locking ~ Weft Linking ~
Net Integration

LEARN ADVANCED FOILING &
FORMULATING! Over 100 online
educational documents.
Go to
http://www.mybellacolor.com/zenncart/
REACH OVER 25,000 BEAUTY PROFESSIONALS IN OREGON AND WASHINGTON. For as little as $30/month you can advertise to
every salon and barbershop in the Pacific Northwest.
Go to www.nwstylist.com to place your ad now.
NORTHWEST STYLIST & SALON | DECEMBER 2008 | 17
Unique Programs Touch Millions
By Gordon Miller, National Cosmetology Association
In this season of doing good deeds, it’s a great time to celebrate the fact that salon professionals around the country—and the globe—spend their lives helping others, not only from behind
the chair but also out in their communities.
Because our members have asked for our guidance in ways to get involved, the National
Cosmetology Association has developed a menu of programs that professionals can tap into to do
good for others.
This year, we launched the NCA Cares Program as an umbrella fundraising and member
mobilization effort benefiting three important community outreach programs embraced by our
association, its members and the industry at large: CUT IT OUT/Salons Against Domestic Abuse
Fund, Look Good…Feel Better and the NCA Disaster Relief Fund. Each of these programs is unique
in that it is based on the ideal that there is one person—a trusted salon professional—who is
uniquely qualified to provide care in people’s time of need.
Since 1989, more than 45,000 salon professionals have volunteered with Look Good…Feel
Better, dedicating their time and talent to teach cancer patients how to better cope with the often
devastating side effects of treatment. Without salon professionals, this program would not exist,
and more than 500,000 patients would not know the hope they experienced when they felt cared
for and beautiful again. A partnership between the NCA, the American Cancer Society and the
Personal Care Products Council Foundation, Look Good…Feel Better will celebrate 20 years of
helping patients look good and feel better in 2009.
Co-founded in 2003 by the NCA, CUT IT OUT/Salons Against Domestic Abuse Fund has distributed more than 200,000 information posters to a vast network of professional salons. These
salons have gone on to distribute over 5 million consumer safety cards providing information on
the signs of domestic abuse as well as how to contact the National Domestic Violence Hotline
for assistance. In addition, more than 20,000 professionals have been trained to recognize and
respond to clients in abusive relationships and safely refer them to community resources.
Given the unique and personal nature of the relationship between salon professionals and
their clients, many consider the salon to be a safe haven, one of the few places where victims of
domestic abuse can have a respite from physical and psychological abuse. Without the commitment of salons and salon professionals to displaying and distributing the CUT IT OUT information, the program would not exist and this unique opportunity to help victims would be lost.
Since 1955, thousands of salon professionals have helped their fellow salon owners, stylists
and cosmetologists through the NCA Disaster Relief Fund. Following the devastation of Hurricane Katrina in 2005 and most recently after the flooding in the Midwest and Hurricane Ike
in Texas earlier this year, the fund has provided emergency cash relief for working salon owners,
professionals and students whose lives have been affected by these natural disasters. Without the
grassroots support from the beauty industry from across the U.S., the fund would not exist, and
disaster victims would not have had a place to turn for professional support and a helping hand.
To date, it has raised and distributed over $1 million to assist industry professionals.
The National Cosmetology Association is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues
to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For more information on the NCA, visit
www.ncacares.org or call 312-527-6765.
December
 Tresjolie Hair Extension Specialist offers Hands On Classes and
Free Demonstration to salons and schools. For more info (503)4533259 www.extensions4hair.net
 15: Salon Services presents TYROS, AGE Smart Theory & Practical, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com
 15-16: Legend Aesthetic presents Body Sugaring Certification
Class, Auburn, WA (253)569-3336 www.legendtrainingcenter.com
 16: Salon Services & Supplies presents The Core 4, Renton, WA
1-800-251-4247 x226 www.salonservicesnw.com
January 2009
 4: Paul Mitchell the school Portland presents Cut & Color Class,
Portland, OR (503)222-7687
 5-Feb.13: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography, Burbank, CA 1-877-978-6673
 5-Mar.27: Westmore Academy of Cosmetic Arts presents Motion
Pictures and Television, Burbank, CA 1-877-978-6673
 12: Cosmoprof Beauty presents Nioxin Demo Day ; CND Spamanicure Showcase, Bend, OR www.cosmoprofbeauty.com
 12: Salon Services & Supplies presents Dermalogica LIVE Retail,
Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com
 13: Salon Services & Supplies presents Dermalogica LIVE Professional, Renton, WA 1-800-251-4247 www.salonservicesnw.com
 14: Salon Services & Supplies presents Face Mapping, Renton,
WA 1-800-251-4247 x226 www.salonservicesnw.com
 15: Salon Services & Supplies presents The Core Teatment,
Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com
 19: Cosmoprof Beauty presents Nioxin Demo Day, Tacoma, WA &
Kent, WA; CND Spamanicure Showcase, Bend, OR; Pravana Color Encounter Demonstration, Vancouver, WA www.cosmoprofbeauty.com
January 2009
February 2009
 1: Paul Mitchell the school Portland presents Advanced Cutting
Class, Portland, OR (503)222-7687
 2: Ed Wyse Beauty Supply presents OPI Hands On Axxium UV
Gel Workshop with Intro to new Axxium Soak Off Gel Lacquer System,
Beaverton, OR www.edwyse.com
 12:Cosmoprof Beauty presents Bio Ionic ReTeXpress Class Demo,
Beaverton, OR www.cosmoprofbeauty.com
 16:Cosmoprof Beauty presents Joico / ISO Discover Days, Bellevue, WA; Gresham, OR; Kelso, WA; Lake Oswego, OR; Medford, OR;
Spokane, WA; Vancouver, WA www.cosmoprofbeauty.com
 17-Mar.6: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion 7 Glamour, Burbank, CA 1-877-978-6673
April 2009
 15-22: Nail Those Profits at Sea, from San Diego to Mexico,
 5: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041
www.nailthoseprofitsatsea.com 800/809-6623
 19-20: Redken Symposium, Las Vegas, NV www.redkensalon.com
 25-28: The Strategies Incubator, Austin, TX www.strategies.com
 31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE)
produced by PBA, Long Beach, CA www.probeauty.org/isse.
or visit www.ghbexpo.com
 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
 5-6: ABA Canada presents Beauty Show - Winnipeg, Canada
www.abacanada.com
 19-20: Intercoiffure Spring Symposium, Las Vegas 800/4423007 or intercoiffure.us
 19-20: Strategies presents High-Performance Front Desk Training, Centerbrook, CT www.strategies.com
 25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,
708-633-6328, www.proudlady.org
 26-27: ABA Canada presents Beauty Show - Vancouver, B.C.
www.abacanada.com
 26-27: Cosmoprof Beauty presents Spring Style Show, San Jose
CA www.cosmoprofbeauty.com
 26-28: IBS NewYork, Jacob Javits Convention Center, New York
www.ibsnewyork.com
 26-28: International Esthetics, Cosmetics and Spa Conference,
Jacob Javits Convention Center, New York www.iecsc.com
 26-28: Strategies Business Series 4.0 - Session 1 of 4, Centerbrook, CT www.strategies.com
 26-27: Strategies High Performance Front Desk Training, Avenue
Five Institute, Austin, TX, 1-800-417-4848 www.strategies.com
February 2009
 8-9: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
 18-21: SPATec North America, www.spatecna.com 954 942
8143 or [email protected]
 21-23: 2009 Spa & Resort Expo and Conference, Los Angeles,
CA www.spaandresortexpo.com www.medaestheticsconference.com
 21 - 24: Bronner Bros. International Hair and Beauty Show,
Atlanta, GA www.bronnerbros.com
 22-23: The Makeup Show Miami, FL www.themakeupshow.com
212.242.1213
 22-24: Strategies No-Compromise Leadership, Centerbrook, CT
www.strategies.com
March 2009
 1-3: Professional Beauty London 2009, ExCel London,
www.professionalbeauty.co.uk/london
 8-9: ABA Canada presents Beauty Show - Montreal, Canada
www.abacanada.com
 8-10: Strategies presents Success for Today’s Salon/Spa
Manager , Centerbrook, CT www.strategies.com
 15-16: The Makeup Show Los Angeles www.themakeupshow.com
212.242.1213
 15-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
 16-18: Strategies Mastery, Centerbrook, CT www.strategies.com
 20-22: Asia Spa and Wellness Festival, Bangkok, Thailand,
www.asiaspafestival.com
 22-23: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 or www.lneonline.com
 22-23: Spectrum International Beauty Expo, Los Angeles, CA
www.spectrumintlbeautyexpo.com
 28-30: America’s Beauty Show, Chicago, IL www.AmericasBeautyShow.com or call 1-800-648-2505
 28-30: America’s Expo for Skin Care and Spa, Chicago, IL
www.AmericasExpo.com or call 1-800-648-2505.
 28-30: America’s Latino Beauty Congress, Chicago, IL call 1800-648-2505 or visit www.AmericascBeautyShow.com/Congreso.
 29-30: ABA Canada presents Beauty Show - Toronto, Canada
www.abacanada.com
 29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto
Rico www.sanjuanbeautyshow.net
 29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com
18 | DECEMBER 2008 | NORTHWEST STYLIST & SALON
 19-Mar.12: Westmore Academy of Cosmetic Arts presents
Makeup for Beauty, Fasion & Glamour (Evening Master Makeup
Course), Burbank, CA 1-877-978-6673
 19-May 7: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography (Evening Master Makeup Course),
Burbank, CA 1-877-978-6673
 20: Salon Services presents Speed Mapping & Communicate with
Confidence, Renton, WA 1-800-251-4247www.salonservicesnw.com
 26:Cosmoprof Beauty presents American Crew Men’s Haircutting
Demo, Lynnwood, WA & Tacoma, WA www.cosmoprofbeauty.com
 26: Ed Wyse Beauty Supply presents OPI Hands On Axxium UV
Gel Workshop, Bellingham, WA www.edwyse.com
 26: Salon Services & Supplies presents Dermalogica LIVE Retail,
Spokane, WA 1-800-251-4247 x226 www.salonservicesnw.com
 27: Salon Services & Supplies presents Dermalogica LIVE Professional, Spokane, WA 1-800-251-4247 www.salonservicesnw.com
 28: Salon Services presents Speed Mapping & AgeSmart, Spokane, WA 1-800-251-4247 x226 www.salonservicesnw.com
May 2009
 2-4: International Congress of Esthetics and Spa, South Beach,
FL 1-800-471-0229 or www.lneonline.com
 3-4: JosDen International Beauty Expo, Oakland, CA,
www.josden.com or (909) 758-9333 – (866) 907-9333
 3-4: ABA Canada presents Beauty Show - Edmonton, Canada
www.abacanada.com
 8-10: Health and Beauty Expo, Vancouver, Canada
www.jamexpo.ca
 17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,
Austin, TX contact Steve Farrer 512 415 8300
 17-18: Bronner Bros. International Hair and Beauty Show,
Baltimore, MD www.bronnerbros.com
 17-19: The Makeup Show New York www.themakeupshow.com
212.242.1213
 17-19: Global Spa Summit, Switzerland, www.globalspasummit.org
 17-20: Strategies Incubator, Centerbrook, CT www.strategies.com
 18-20: The 14th China Beauty Expo, www.chinabeautyexpo.biz
 31 - June 2: International SalonSpa Business Network Annual
Conference, Amelia Island, FL, 1-866-444-4272
 31-6/2: Strategies presents The New Rules of Staff Communication, Centerbrook, CT www.strategies.com
WHAT’S NEW IN THE MARKET
1. Pamper and Protect with Replaceable Foot Files
Protect and pamper clients with Foot Files by Backscratchers Salon Systems, Inc.
Personalize each pedicure service with a choice of three different grits, and use Foot Files wet or dry
to smooth rough, dry skin and calluses. Replaceable abrasives and ergonomic, reusable handles prevent
cross-contamination and are priced at a fraction of the cost of new files. Simply peel and stick abrasives
on each side of the Foot File handle to customize each service. After use, peel and toss, then disinfect the
handle. Handles are available in two convenient sizes.
For more information, call 800-832-5577 or visit www.backscratchers.com.
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2. Incredible “Moi Moi”
For generations, “Moi Moi” has been the traditional name Polynesian women called their secret
beauty formulas made from exotic blends of natural Tamanu Oil, Kukui Nut Oil and other tropical moisturizers. L’Anza Healing HairCare has blended the same rare Polynesian moisturizers to create the Moi
Moi Hair Masque, providing the deepest moisture therapy for severely dehydrated hair. This intensive
formula also contains L’Anza’s exclusive Keratin Healing System to heal, seal and protect, making hair
incredibly soft and silky with renewed health and shine.
Moi Moi Hair Masque contains moisture pearls that instantly release super-concentrated hydrators
upon contact with the hair. Advanced Nano Science delivers these hydrators deep into hair’s inner cortex
for maximum moisturization.
Moi Moi Hair Masque is a deep moisturizing treatment specifically formulated for severely dehydrated hair. Use prior to cut, color or perm service. The Masque may also be used after color service to
replenish moisture, and as an at-home moisture supplement.
Healing is the foundation for beautiful hair. L’Anza products are free of all animal by-products and are
never tested on animals. For more information, visit www.lanza.com.
3. Protect Your Shears
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Precision Plus, a division of Precision Sharpening in Ohio, has designed and developed a line of
patented shear holders for the beauty and barber industry.
Benny Nay, a master sharpener, with over 30 years in the beauty industry, designed the ShearMate
shear holders. Constructed of premium tempered acrylic, which is both non-porous and non-absorbing,
the ShearMate will enhance any barber or beauty station. Instead of placing your shears on a towel or box
at your station, or shoved in your drawer where it can be damaged, the ShearMate holds your shears in an
attractive stand on your station.
For more information, call 740-682-6747.
4. Online Customer Scheduling
Floydware, an innovator in salon software, announces the latest development in its popular webbased Rosy system: Online Customer Scheduling, the ultimate in customer convenience.
Through the salon’s website, customers may schedule or check their appointments; view their service
and product histories; check gift card balances and rewards programs; build a shopping list of products
that will be reserved for them; receive confirmations of appointments and reserved products; and tell the
salon how they’d like to be communicated with (e-mail, phone, etc.).
Online Customer Scheduling creates customer satisfaction while increasing traffic and product sales.
Floydware’s basic Rosy system automates and integrates all salon functions for efficient utilization and
planning, increases salon product sales by an average of 20 percent and can link multiple salons for realtime centralized data access and management oversight.
For more information, visit www.floydware.net or call Jim Bower at 630-469-1078.
5. The Fix for Healthy Volume
Big healthy hair. Whether you want it or you already have it, ThermaFuse Healthier Hair With Heat
has the big fix, with Fixxé Volume Mousse. When sizing up hair volume and fullness, Fixxé wins hands
down for big, volumized styling. A quick pump of this creamy foam delivers a super boost of volume,
while adding a healthy infusion of body building proteins. Voluminous, root to ends lift is accompanied
by dazzling all-day shine and feather light emollients, so as not to downsize big styles.
In addition to healthy voluptuous style, Fixxé, as do all ThermaFuse products, contains the registered
HeatSmart Complex—a proprietary blend of deep conditioning proteins, ceramides, amino acids and
plant extracts that nourish, repair and protect heat styled hair. Fixxé also contains thermal protectants and
color-protecting UV absorbers, while the fresh blackberry-vanilla musk scent is a treat for the senses.
Whether adding fullness or defining and redefining waves and curls, Fixxé gives hair the lift it needs to
reach new heights.
For more information call Ed Wyse Beauty Supply 1-800-322-9973 or visit www.thermafuse.com.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
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