the white book of ecommerce solutions

Transcription

THE WHITE BOOK OF
ECOMMERCE SOLUTIONS
Relevant keys to choose
an ecommerce framework
By Philippe Humeau (CEO and co-founder of NBS System)
& Matthieu Jung (NBS System Marketing Team Manager)
System
"Grow your business safely"
CONTENTS
1
Introductionpage 2
Contents
www.nbs-system.com
Purpose of this study2
Limitations of this study What is the best eCommerce solution 2
2
3
Market segmentation page 4
ECommerce: Solutions PHP vs Solutions JAVA 5
Overview of the chart
5
3
Solutions, in detailpage 7
Magento: the leader
PrestaShop: climbing the ladder 12
Drupal Commerce: back to eCommerce 16
Demandware: a very special position
20
Intershop: for the biggest 25
OXID eShop: German engineered
28
RBS Change: because experience matters!
32
Hybris: the rising star
37
7
4
The time has come to choose 5
About the authorspage 46
6
Greetings page 47
7
Copyrights
Avril 2012 – Philippe Humeau & Matthieu Jung – NBS System
page 41
page 48
1
www.nbs-system.com
Introduction
Purpose of this study
The great game of eCommerce solutions is in full swing this year and we wanted to provide all decision makers with
the relevant keys to help them in their choice of eCommerce solutions.
The authors are both working in a leading European managed hosting company named NBS System. We currently
host more than 2000 eCommerce Websites in our private Cloud. Already behind a lot of technical innovations, NBS
System’s team wanted to share the knowledge around those great eCommerce frameworks.
The goal of this study is not to find out which is the best solution in absolute terms. A specific solution will be more
effective in a customer-specific context and that is the purpose of our study: to provide people with the key decisions leading to choose the right solution for their needs.
Introduction
1
When eMerchants go in search of the best solution for their needs, they quickly feel the difficulty of obtaining
concrete and transparent answers. Indeed, the sector of eCommerce is more and more specialized and all players
use to have their specific expertise in a particular solution domain, but few of them are able to respond more
broadly, especially to eMerchants wanting to have an overview of the market.
The study also aims to better understand how solutions get organized with each other and what their long-term
strategies are. Market segmentation plays a prominent role in this context. For a better understanding of eCommerce solutions, an eMerchant must know who the solutions are targeting, why and how.
Limitations of this study
This work cannot be complete, perfect or accurate in an ever changing world of ECommerce. It is a mid-2012 picture
of the market, which only reflects our thinking and findings. The frameworks are evolving on a monthly or trimester
basis, so depending on when you read this book, you may find outdated informations.
We had no sponsoring of any kind by any solution provider. NBS System (an infrastructure hosting and security specialist in the eCommerce sector) made a point of carrying out this study with the impartiality based on its position.
Indeed, not doing integration, NBS System doesn’t receive any commission on licenses or developments, therefore
putting the company in a position of neutrality.
Editors may not appreciate our full transparency, our feedbacks or our views, which, once again, are only our own.
On top of that, we are now working with almost all mentioned editors, hosting sites using every technology (except,
of course, Demandware which is a SaaS) and the choice to make is not wishful thinking but a functional and practical
choice for the eMerchants.
Every editor wishes to be ranked “5 stars” in every KPI, but that would not help eMerchants to adopt the right platform for their needs.
2
www.nbs-system.com
This study only reflects our interviews, tests and benchmark so it is, by design, incomplete. We tried to cover the
broadest spectrum possible along with gathering as much information as possible on each solution, but in some
cases there was no substantial response or no answer even from the editor and sometimes we were not able to test
all the functionality.
•
Ubercart and osCommerce (that are about to disappear)
•
Zen Cart, VirtueMart (rare in Europe where the study was started)
•
IBM WebSphere Commerce and Microsoft Commerce server (to which we had no access)
•
WordPress WP eCommerce (still marginal in its functional coverage)
•
Interspire (not yet well known on the market, nor supported in Europe)
•
The SaaS platforms: Volusion, Oxatis, Power boutique, etc...
•
On the SaaS point, Magento Go was treated as part of X.commerce and Demandware for its unusual “highend” SaaS positioning
Introduction
We also have not had the opportunity to include the following Frameworks:
What is the best eCommerce solution?
Of course, all solutions claim to be optimal for all projects, which in reality is far from accurate. For example, choosing a solution based on PHP, when 50 people need to connect to the back office, is a bad choice for performance
reasons.
Building from our experience in eCommerce on more than 2,000 eCommerce sites, we can say that many eMerchants have made choices that do not really match their needs, weighing now on their business.
ECommerce solutions are grouped into four major categories:
•
The Tier 4 corresponds to small projects (e.g. from 0 to 1 million euros turnover made online)
•
The Tier 3 includes medium-sized projects (e.g. from 1 to 10 million euros online turnover)
•
The Tier 2 includes larger projects with brands, with turnover between 10 to 100 million euros
•
The Tier 1 corresponds to the « monsters » that can generate online turnover over 100 million euros and up
to several billion
To carry out this study, we spoke directly with customers, partners, and with the editors in order to find out concrete
information on the size of the projects (turnover, total budget of the project, etc…) that are carried out with their solution. First, we have evaluated the solutions, contacted customers as well as end users and development agencies.
Then, NBS System is now working in eCommerce for several years and has been involved in several hundred supports, hosting or auditing projects, large or small.
We are very pleased to share with you our feedback and hope that this study will satisfy your thirst for eCommerce
knowledge and will allow you find out which is the very best solution for your needs.
3
www.nbs-system.com
Market segmentation
The positioning of the solutions on the eCommerce market is a very important point to consider. In order to prepare
the groundwork and to better refer our customers and thus improve their e-business, we have tried to understand
the editors’ strategy and how their solutions are designed.
The following chart aims to summarize the positioning of the solutions depending on the size of eCommerce projects and on the turnover. Thanks to our experience in eCommerce, customers’ feedback, average quotes and statements of the editors, we can now identify the comfort zones of these frameworks. Each solution targets one or more
projects depending on its strategy, costs, technical roadmap, performance and functionalities.
All solutions with “flavors” (OXID eShop & Magento) will bear its name in place of the word «comfort» (for comfort
zone). Magento PE version, having failed to take off and becoming rare in the editor strategy, will not be shown.
Chart of the «comfort zones» of each solution
Segmentation
2
4
www.nbs-system.com
ECommerce: Solutions PHP vs Solutions JAVA
You will see that Java and PHP are two different worlds, this is why we separated them on this chart. Java solutions
mainly focus on bigger websites, which can be easily understood, among others, through three key points:
•
•
•
The speed of the back office, especially in case of many concurrent connections
The license and service costs are much higher (PHP is more accessible)
Massive management of a large number of references (SKU)
Another aspect is a key in this PHP vs Java contest: the open source policy. The Java plateforms are closed source
where the PHP one are open sourced. In the second case, you can review the code, audit it, modify it, contribute by
creating plugins and extensions, make proposals regarding the evolution.
Overview of the chart
Segmentation
Indeed, Hybris or Intershop may also be appropriate for projects with a turnover of less than one million euros. PrestaShop could also be suitable, depending the circumstances, for projects over 5 million euros. We are talking about
a «usual» or «normal» comfort zone, noticed by customers, sometimes announced by editors and often observed
on the average quotes of each technology.
The first chart is only a general overview. However, the list of features and the project-specific requirements will also
carry weight, even more than this only starting point.
PrestaShop is a product that reaches many starting up sites, mainly in France. Technically simple, it is ideal
to get started. However, above a certain level, a meta-framework (eCommerce framework over a Code Framework) will fast become indispensable, especially for Web Agencies. The Tier 4 core player, evolving to 3!
Drupal Commerce is a suitable solution for similar-size projects. However, its lower limit is slightly lower
in the end of the Tier 4, thus requiring advanced developers who already know Drupal (the comfort zone was
given to us by the editor).
RBS change is a player positioning its comfort zone from the middle of Tier 3 to the beginning of Tier 2,
according to the own editor.
OXID eShop is a multifaceted solution. There are Community, Professional and Enterprise licenses, like for
Magento (which seems to have retained the OXID eShop system on this point). The width of the range makes
then possible to cover the middle of the Tier 4 to the beginning of the Tier 2.
Magento offers the widest range: from Go SaaS in Tier 4 to the beginning of Tier 2 with EE versions (Enterprise Edition). Considering even the global X.commerce (see Appendix 1) with Intershop, X.commerce covers
almost the whole spectrum, since eBay wants to advance Magento EE version to the middle of Tier 2 segment.
5
www.nbs-system.com
Demandware is an atypical case, in many ways. This is a SaaS (Software As A Service) which is, according to
the editor, positioned for projects with turnover starting at one million euros, just because its payment model
allows for a variable component based on the site turnover. The model becomes less attractive with a higher
turnover. A mid-Tier 3 to mid-Tier 2 player.
Intershop
is a Java solution specifically designed for large accounts, due to its technical aspects but also
because Java is less affordable than PHP. Intershop targets massively the mid-Tier 2 to Tier 1, here again, from
the editor point of view.
Hybris is, like Intershop, a Java-based high-end solution, built around a comprehensive product manager that
Selection by targeted turnover: Making a first round on the basis of the targeted turnover can be a really good
start to select some few eCommerce solutions into which digging deeper will make sense. This requires to analyse
thoroughly the project considering the volume of sales generated in recent years (and if the site does not yet exist,
the forecast for the coming years), as well as the dynamism of the business at time T and especially developments
needs in the medium and long term, like functional upgrades.
A few questions to be considered: What do I expect from the project? How many visitors will my site get? What
will be my turnover in the short, medium and long term? How long will I stay on this platform? What functions or
specialties do I really need?
Segmentation
makes multichannel operations possible. Being native Java and Oracle-based, in addition with the license costs
and the technical nature of the product, make it perfect for Tier 2.
When this analysis is done, eCommerce project managers can start benchmarking to select the most appropriate
solutions, considering technical and functional characteristics of each solution we will explain below. We must also
consider that sites have an average lifetime of 24 to 36 months and are usually refreshed every 6 months.
Still, this study aims to inform you about several aspects, to help you make an analysis using many criteria. Do not
stop at a single page or at a single folder thus selecting an eCommerce solution is a critical choice and so much of
your success in the field will depend on it.
We will now cover every selected solutions with more details.
6
www.nbs-system.com
Solutions, in detail
Magento: the leader
MAGENTO
Size
Turnover 2011
Business model
Cost of the licenses
Technology
Framework
Database
Version (at the time of the study)
License
Date of first release
Origin
Website budget range (low/medium/high)
approx. 300 people
not known, estimated at $30m
licenses and support, consulting, applications market place
$13k per year (EE - Enterprise Edition) per production server
PHP 5 (object)
Zend
MySQL
1.7.2 Community Edition, 1.12 Enterprise Edition (Enterprise)
Opensource, OSL v3*
2008
U.S
€10k / €40k / €150k
Introduction
Record sheet
History
With now roughly 17% of the total eCommerce market powered by Magento, the two founders of Magento, Roy Rubin and Yoav Kutner, based in Los Angeles, achieved a huge success. After only four years on the market, their product is not only the leading integration
framework in the world of eCommerce but their company has also been acquired by eBay
for 180 million dollars (unofficially ‘whispered’ figured).
Solutions
3
To date, few people or software companies boast such a success, and so early. With nearly one in five sites now
developed around the Magento Ecosystem, this framework is now deeply rooted in eCommerce world. Moreover,
their fantastic career path has inspired and gave new impetus to the eCommerce frameworks sector, giving many
players the desire to start or grow.
Even if the brilliant CTO Yoav Kutner chose recently to walk another path, the latest Imagine 2012 event in Las Vegas
showed everyone that Magento’s momentum is tremendously strong!
It must be said that, in 2008, when Magento came out of the shadows, no framework was really ready to take over
the moribund osCommerce. Nowadays, if you use a Magento specific signature in a Google search (called a «dork»),
and if you cross this information with some web sources, you would approach more than 120,000 sites in production using Magento.
This also includes some thousand Enterprise versions. The community that brought Magento (mainly in Europe)
has helped make the Framework a success. Thanks to the thousands of modules, web media (forums, blogs, etc…),
events and especially the wisely and unfailing personal involvement and drive of the two founders of the company,
the success spiral quickly got underway.
7
www.nbs-system.com
Position in the market
Magento is so far an undisputed leader in mid-market segments (Tiers 3 especially), which position is strengthened
by the acquisition by eBay. Although the giant has never been a software publisher, it seems that eBay overall strategy has a vested interest in Magento continuing to be an «independent» entity and that the product remains an
open source with free version.
Magento has the most comprehensive back office available on the market (or at least has had for a long time) and
it took two to three years for its competitors to get closer to the list of features… an eternity in the Internet world.
Magento has not only marketed a product of rare completeness but it is also constantly evolving.
Most of its competitors, such as PrestaShop, could only follow and those already on the market, like OXID eShop,
have had to adapt to the fast pace imposed by the new leader. With clear views of the market, Magento has redefined the profile of the needs of eMerchants to the point that, since 2009, the word «Magento» is googled more
than «eCommerce»!
Introduction
Why Magento has established itself so quickly?
Ultimately, customers have come to ask for a Magento rather than for an eCommerce website, leadership was gained. It is true that the functional coverage is so successfully completed that it makes dizzy and this, since the early
versions. Since then, as soon as new developments appear or are desired, they are in the product roadmap and
immediately after on the market! And this is how it became so quickly the new leader.
Solutions
The unfailing involvement of the leaders Yoav & Roy, who have travelled to attend all events around the world and
have certainly accumulate enough miles for a free ticket to the Moon, has also greatly helped to develop the community, whose members now support the product, spread its virtues to customers and get the words out tirelessly.
Range and product
The range of Magento consists of two integration products, the CE, and EE versions,
for Community Edition and Enterprise Edition. Magento also launched Go, a SaaS
product for general public. The CE & EE versions differ in several aspects, but all are
built «on top» of the CE.
PE version, which besides has not really found its public, nor even the love of the own editor, is no longer offered
on the market.
EE version and its larger sibling, the premium version, enable to add a large panel of features. Most of them are in
the community modules but the features made by the editor are more «native» and provide continuity between the
versions. In addition, both versions provide access to the support of the editor.
The support, a pain to be corrected
For years, the support was the big tragedy of Magento Enterprise version. It was sold but was not really available or
reliable. The editor has taken shelter behind its frenzied growth to excuse its lack of responsiveness but eCommerce
8
www.nbs-system.com
In order to make up for this widely criticized lack, Magento has decided to emphasize this point, investing in a more
efficient process, more staff and a manager with more seniority, so that those dark days be behind the editor as
soon as possible. To date, the results are not considered to be totally satisfactory on this point but Magento is acutely aware that this still requires improvement and will probably keep up its efforts in this respect.
Another downside to this almost perfect career path is the mobile. After having been at the forefront, with a strong
lead on the competitors, Magento made them aware of this matter and competitors set to work. But what actually
happened is that in the meantime, Magento lost its manager of the range, who left for Google. Although it may be
very flattering that a staff member is poached by Google, it has also been a great problem.
Introduction
sites cannot wait. An association for Magento Enterprise users in France (the Magento Enterprise France User
Group), called CUMEF, was even created to pressure the editor and many complaints were also sent from various
customers around the world, leading the editor to review its policy.
But Magento has not waited long before taking some counter measures and is now back in the game with a very
advanced HTML5 mobile version. In the end, the new mobile product is a CSS skin with enhanced layout and navigation, so easy for integration, Magento has tackled the challenge.
Concerning the Framework itself, this is one of the most rigorous and tough in the market. Magento is based on
Zend, which is partly explained by the close relationship between Yoav
(Technical Director) and the creators of PHP and Zend founders, Zeev Suraski and Andy Gutman.
Solutions
The framework
The advantage of being based on a Framework is that it makes possible
the industrialization of the code and that the editor doesn’t have to do it
all. The abstraction, classes and objects provided by the framework allow to skip to the next step. This is one of the
secrets of the success of Magento, but on the flip side it makes this “Meta-Framework” accessibility very limited
(Magento is a Framework on top of Zend, so a “Meta-Framework” in a way).
As a matter of fact, any developer or hosting provider who gave it a try to Magento can explain how Magento is not
designed for the beginners. This is in fact one of the things that can be blamed to the editor. Building a Framework
accessible only to 10 percent of the developers means either closing off the market or being certain that many sites
will not be optimal. Nothing to say on the content, the code is generally clean, the architecture is well designed, but
Yoav and his team are not exactly the developers that we see on the market… Magento 2 promises to solve these
issues, at least partly, with a large simplification of some code and a better documentation.
In the end, with the wave of enthusiasm, a great number of people have turned to Magento, but barely a dozen
web agencies per country really mastered the intricacies of the product. Everyone pushes up prices, arguing that the
framework is complex, but few of them have real skills. As a matter of fact, many companies that have skimped on
the resources and chosen not to pay experts in this field, indeed very busy, are now suffering from a bad first site.
9
www.nbs-system.com
Besides many innovations, Magento 2 will also bring simplicity and rationality. Beyond this improved accessibility,
Magento 2 also gives signs of openness towards large accounts: support for Oracle and Microsoft SQL server, rampant development of web service includes a huge number of new methods in SOAP, REST, JSON, XML-RPC, unit
tests, move to jQuery, modular view and many new features. All of this should also improve performance by 10 to
20 percent and finally provide full documentation. However, migration to this totally rewritten version will not be
possible, it is not release-compatible and it will be necessary to redesign many elements of the site and also rewrite
many of the extensions.
Introduction
Magento is very efficient and thorough, but it also requires to be handled by an expert and not a self declared one.
It is impossible to have a good Magento site without a seriously experimented team. Qualified and methodical
specialists are essential. Avoid so-called experts and people who advertise too much. All web agencies first sites,
without exception, have been failures to varying degrees. Experience and reputation make now a difference, along
with certification. The publisher has also realized that education and simplification were both a key to success, two
focuses on which he works.
2012, a hectic year
In fact, the products (PHP based) cannot really provide the essential assets to customers that are in the turnover
group from 20 to 100 million euros online sales or more, unlike Java products. The editor is not present in this niche
and even rarely called for reflection. However, Tier 2 is a priority niche for him. Magento 2 will surely attempt to
correct many of the limitations that prevent the access to this segment and we wish all the best to this editor which
revolutionized the sector.
Solutions
In 2012, with the new releases or strategy of PrestaShop, RBS, Drupal Commerce and OXID eShop, it is expected to
be a steady year for King Magento. Ready for battle, Magento has the means to hold its own on the low and middlemarket: it has a reputation, a community, funds and ideas and it will also release a new version in the first quarter
of 2013. It will be intrinsically harder on the segment of high and very high-market.
Strengths and weaknesses of Magento
Pros
+
+
+
+
Sustainable and rapidly evolving product.
Mature solution including natively a great number of features.
Standard in the market, supported by a giant (eBay) and a strong community.
Extended capabilities regarding multistores, catalogues and products management.
Cons
−
−
−
−
Complicated framework, requiring real expertise, with few developers and agencies able to master it.
The Enterprise support has been insufficient in terms of responsiveness and solutions (yet).
The web service is insufficient and slow.
The CMS is not very developped.
10
www.nbs-system.com
Magento’s highlights
(the more stars, the best)











Introduction
Cost
Mobile
Number of developers in the market
Web service /API
Easy-to-use back office
Technical maturity
Community
Functional coverage
Speed of the solution (website)
Speed of the solution (back office)
Easy-to-get started for developers
Chart analysis of Magento
(The bigger the area, the best)
Complexity of
development
Native functional
coverage
Costs (licenses,
development etc.)
Solutions
Performance &
scalability
Availability of skilled
resources
Sustainability of
the solution
11
www.nbs-system.com
PrestaShop: climbing the ladder
PRESTASHOP
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
approx. 60 people
not known, estimated at €2.5m
support and modules marketplace
free
PHP 5 (objet)
no
MySQL
1.5
Opensource, OSL v3
2005
France
€3k/€15k/€40k
Introduction
Record sheet
PrestaShop, starting “small” in eCommerce?
PrestaShop is a widely use product in the French market that starts to conquer
United States and Europe. This solution has radically reviewed its organization and
ambitions in 2010 with the arrival of Christopher Cremer at its head and is now led
The growth strategy is still being defined by the Founder Bruno Lévêque and M. Teszner. We will soon know more
about this. Will they go “High end”, will they turn to SaaS? It is difficult to say but we identified Prestashop as a
player that could surprise everyone, at any moment, with a really strong customer base.
Solutions
by Benjamin Teszner.
The solution itself is easy to get started with, whether for developers or merchants. Due to that simplicity and
accessibility, it has sometimes be considered to target the «small» sites and this reputation, although certainly
unjustified, remains persistent.
The reason for this reputation is that PrestaShop doesn’t bring «big budgets» to integrators. As the solution is quick
to integrate and licenses are free, the interest of large integrators has not been generated.
Concerning more objective parameters, this solution is not really designed to handle peak-loads or large volumes
of visitors yet, due to the lack of efficient cache system. Some parts of the code may be functional in terms of quality even if somewhat inelegant, reflecting the speed with which PrestaShop had caught up with the leaders but,
honestly, very few have no grey areas.
The decision not to position itself as a «Meta framework» (eCommerce framework built on top of a code framework, like Zend or Symfony) also raises the difficulty to maintain an high-level function libraries. According to
integrators, this point is important to help factor and streamline the code in order to facilitate and standardize the
development and maintenance process.
12
www.nbs-system.com
The upside is that the solution is often «lighter» than its competitors and it is far easier to get
into the PrestaShop code rather than into Magento or OXID eShop ones. The lack of cache system can also be explained by this choice. Magento’s cache system, for example, is based on the
one provided by Zend while PrestaShop will have to build its own from scratch.
The policy of the editor to grow along with the demand of its customers makes PrestaShop a highly pragmatic product: the editor always closely monitored his pilot customers who helped him improve, which is the wish of the
meticulous founder, Bruno Lévêque.
Introduction
The late arrival of multi-store and faceted navigation caused some delay to PrestaShop and
reinforced the image of a product for «small sites». Of course, PrestaShop works hard to quickly
address all these points, which should be improved within the next 3 to 6 months, if not already
done for some (such as for multi-store).
Technique is constantly evolving
The code is lightweight and the list of features is very extensive, including some systems unique to PrestaShop, such
as the shopping carts insurance or catalogue manipulation with a Classic C application which allows to save a lot of
time editing the catalogue in offline mode with a fast application, before synchronizing with web service.
Like all PHP based solutions, PrestaShop cannot reach the very large (with several ten or hundred million euros online sales) because, beyond the technical challenge, only solutions using compiled languages (like Java) are capable
to overcome the overhead of a large number of connections to the back office and a linear improvement in the
performance.
Solutions
In terms of technique, the object system in PHP is highly readable and easy-to-access. The web service is one of the
most advanced in the market with a unique and constantly improved number of features. The mobile application is
here again a key to success with so far some of the more convincing result in the market. The product will incorporate, as of version 1.5, the unit testing system.
What is the future of PrestaShop?
So, what is lacking then to PrestaShop to take off for Middle-market? (Tier 3)
Some large integrators are adopting the solution as an opportunity to meet their deadlines and ensure their project
margins while avoiding slippage in the deadlines, very common in other frameworks. Editor with a view to profitability and a clear business model which can benefit both the company and its partners is also necessary. This may
reassure merchants that adopt the solution because this is the only way to make it sustainable. Finally, big attracting
big, the references will make the difference.
If PrestaShop manages to sign a first well-known medium-size site, some other sites will naturally arrive in the wake,
breaking PrestaShop away from its image and launching at the same time a new stakeholder in the Middle-market.
The recent 3 million euros fundraising shows that the editor has the means to achieve this goal and we wish all the
13
www.nbs-system.com
best to the French team. Similarly, no longer focusing on Magento strategy but having its own strategy could be
beneficial. The solution has enough benefits to grow by itself. Being different, unique, taking advantage of its own
assets has often many more benefits than going after the leader.
Pros
+ Easy-to learn system, both for users and developers.
+ A comprehensive web service.
+ Very clean and advanced mobile application.
+ A highly-motivated and ambitious team, who keeps in mind that needs come from customers.
Introduction
Strengths and weaknesses of PrestaShop
Cons
No-cache system (no-block, no FPC).
Backlog (soon cleared) in multi-store and faceted navigation.
The lack of underlying framework (Zend, Symfony) limits the code reusability.
A business model that is still finding its way and little readable, which does not reassure about the
editor solidity.
Solutions
−
−
−
−
PrestaShop’s highlights
(The more stars, the best)
Cost
Mobile
Web service / API
Technical maturity
Community
Functional coverage











14
www.nbs-system.com
Chart analysis of PrestaShop
Complexity of
development
Native functional
coverage
Introduction
Performance
& scalability
Sustainability of
the solution
Solutions
resources
Costs (licenses,
development etc.)
15
www.nbs-system.com
Drupal Commerce: back to eCommerce
DRUPAL COMMERCE
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
35 people
not known
services (consulting, support, training and integration)
€0
PHP
Drupal
NoSQL, MySQL, SQL-Server, Oracle, SQLite, PostgreSQL,
MongoDB
1.3
GPL v2
2011
France
€10k / €50k / > €100k
Introduction
Record sheet
The challenger of eCommerce solutions
The competition is so fierce that this ambition may seem disproportionate, but Drupal Commerce does really have an impressive
potential. Based on Drupal, Commerce Guys framework enters the
market with real benefits. First, Drupal CMS is world famous as it is one the market leaders for over ten years and
brings together a community of 350,000 members, powering ones of the largest sites in the world.
Solutions
«Drupal Commerce, the new way of eCommerce»: such is the view of the editor.
With over one million sites in production, Drupal pretends to be the most commonly used CMS in the world regarding creating websites. Open source and easy-to-use, Drupal (the CMS, not the eCommerce part) has already proven
its value: MTV, The Economist, Whitehouse.gov, Sony Music, Zynga, Ikea, Twitter and the Louvre are using Drupal.
If Drupal’s website statistics are accurate, a bit more than 15,000 sites would be using the Drupal Commerce extension now, which seems a lot and also count the preproduction and development environments. It is very hard to
precisely state how many real sites are in production now, but the product drives attention.
Drupal Commerce is the youngest eCommerce platform in this landscape. Version 1.0 was announced at the DrupalCon London in 2011 and achieved early success. The Drupal community was eagerly awaiting this release. Drupaliens couldn’t wait to know whether this framework will supplant Ubercart (old Drupal eCommerce module) and
revolutionize eCommerce on Drupal, as announced by Commerce Guys. According to the editor, thousands of sites
already use Drupal Commerce and the framework has already gained an important reference just after its release.
Despite a dark period when relations between Drupal Commerce and Ubercart leaders were not very good, the
solution is now «clean» and tensions seem to be history. Everything is now online and the way is free and clear to
make Drupal Commerce one of the leaders of the sector.
16
www.nbs-system.com
Combining power and experience
Drupal Commerce is however very dependent on Drupal 7 CMS since it is based on it, leaving little control over some
aspects of developments to Commerce Guys. What about a fork, for example? Obviously, having one of the Drupal
architects in the Board is to alleviate concern in this respect, but this is important. The advantage, in contrast, is that
Drupal Commerce doesn’t have to handle the full and complex mechanical, but just the eCommerce aspect. When
the time will be to redesign Drupal and upgrade it to V8 (expected in 2013), including Symfony components, what
about the evolution of Drupal Commerce?
Introduction
The platform has an integrated CMS and benefits from the simple and efficient back office of Drupal, which are
obvious advantages. While others, like Magento, chose not to bet (at least so far) on CMS side of their frameworks,
Drupal takes the opposite view and provides easy-to-modify and easy-to-skin online stores. Thousands of modules
and themes are available and Drupal Commerce is already highly flexible. Small projects can therefore get started
fast. Larger projects are also possible by combining the CMS flexibility and the strengths of Drupal Commerce.
One more very differentiating aspect is the large number of supported
databases. This choice indicates a strong open source influence. In addition to the classic MySQL, there is the rival (built by one of the designers
of MySQL), MongoDB (NoSQL), but also PostgreSQL and SQLite. Very nice,
but ... Drupal Commerce goes further providing support for Oracle and SQL Server, two of the most robust and functional commercial databases in the market, thus putting the framework in a great position to be adopted by major
accounts. The main competitor in the segment, Magento, continues to delay supporting SQL server and Oracle and
still does not support NoSQL. The difference may seem small but this is far to be the case, mainly for those who
know the limitations of MySQL.
Solutions
Another original aspect is that Commerce Guys is «natively» a French-American company. Unlike PrestaShop, which
extends from France into the United States, or OXID eShop & Hybris which extends from Germany into France,
Drupal Commerce has two bases and actually works without internal limit, fifty-fifty, between the two countries.
In such a way, any breakthrough achieved on either of the countries will speed the market penetration of the both.
A wave to ride
Close to the eCommerce ecosystem, the editor really seeks to contribute to the emergence of its framework. Drupal
Commerce France brains attend all fairs, all BarCamps. They have a discreet but long-term policy. Commerce Guys
is already partner with over 20 specialized agencies, a significant number considering the youth of the framework.
It is also important to note that the Drupal community is very dynamic and passionate.
Among its members, many developers are able to learn quickly and well the use of Drupal Commerce, suggesting a
rapid expansion of the framework.
However, being based on Drupal does not only have benefits. Highly dependent on the CMS, Drupal Commerce requires an adjustment period and time-to-discovery longer than classic solution when starting from scratch. Conversely, the old-time Drupaliens will early hit it off with Drupal Commerce, but without prior experience, mastering
Drupal Commerce may also be as difficult for developers as mastering Magento.
17
www.nbs-system.com
One of the issues that have not yet been addressed is the business model. Indeed, the financial model of Commerce
Guys requires that the company be involved in a part of the design/architecture process of the project as well as
in selling support. When support is well done, this is an obvious value, but the design is a little harder to sell to
partners. Indeed, where does design/architecture ends and where does integration begins, when the web agency
partner is brought into the process or, conversely, when does he call Commerce Guys? Indeed, web agencies and
integrators are the first developers and vendors of solutions, if they do not feel confident with the model of Drupal
Commerce or, worse, if they compete with Commerce Guys, this may hinder the market penetration of the product.
Introduction
Another flipside of the coin, the editor relied too much on the wealth of Drupal modules.
Finally, the functional layer of Drupal Commerce is still a little light compared to those of other
solutions in the market. That said, the 80-20 rule applies here, thus 80 per cent of users use
in general 20 per cent of Framework possibilities. It is also noted that as it is often the case
on platforms originally designed to CMS or blog, Drupal Commerce provides a wide range of
possibilities in the Social Networking field.
Drupal Commerce is flexible, robust and has a very surprising maturity for a newcomer, which is a guarantee of
quality for anyone who wants to start a web project. Having its eCommerce site based on one of the most popular
frameworks in the world is surely a parameter to consider in selecting a future eCommerce solution. However, we
have to keep in mind taht this framework is still young and the services provided are not as mature as others that
have been present for several years in the sector.
Pros
+
+
+
+
Rapid acquisition of first references and a great fundraising.
Architecture is robust, flexible and highly scalable.
Very large Drupal community and very open model.
Integrated CMS, including native features for blogging.
Solutions
Strengths and weaknesses of Drupal Commerce
Cons
−
−
−
−
Less native features as its competitors (so far).
Business model should find its feet so as not to antagonize the integrators.
Development learning curve a quite steep for those who do not already master Drupal.
Drupal Commerce is young.
18
www.nbs-system.com
Drupal Commerce’s highlights










Introduction
Cost
Mobile
Web service / API
Technical maturity
Community
Functional coverage
Drupal Commerce’s highlights
Complexity of
development
Native functional
coverage
Costs (licenses,
development etc.)
resources
Solutions
Performance
& scalability
Sustainability of
the solution
19
www.nbs-system.com
Demandware: a very special position
DEMANDWARE
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
215 people (end of 2011)
Approx. $48m (estimation - $36,7m in 2010)
percentage of the sales turnover on SaaS platform
No license but a subscription
Java
not applicable
Oracle
not known
not applicable
2005
U.S.
not applicable
Introduction
Record sheet
Founded in 2004 by Stephan Schambach, former CEO of Intershop, Demandware was formed with a clear vision that is still relevant today: bringing to market a solution focused on power and
innovation, that would at the same time remove the technical
costs and complexities of running an eCommerce operation. The company became recently listed on the NYSE,
American Stock Exchange (Code NYSE: DWRE) with 173 million dollars in floating shares.
Demandware is the only eCommerce solution of the environment which is a «Software As A Service» (SaaS). This
term means that software is not purchased under a licensing agreement but through a service subscription. SaaS
also allows to save costs of related activities because everything is included in the subscription (server purchase,
hosting, maintenance of machines, etc…). Another advantage of this type of software is that the customer can
choose the way he uses the features. The software is fully customizable to closely responds to customer requests.
Solutions
Demandware : Software As A Service
In general, SaaS goes hand in hand with «small sites» because platforms like Magento Go, Oxatis or PowerBoutique
may not have enough functional coverage or flexibility in terms of customization to run large websites. However,
Demandware is addressed to websites with sales of several million euros. As SaaS, Demandware’s concept can be
summarized by a quote by its president and founder, Stephan Schambach:
«What is left unsaid by companies specializing in the software sale is that for every euro spent on license, eight euros
more have to be added for all the related costs: integration, maintenance, hardware, etc… The eCommerce sector is
a large consumer of resources, since industry is constantly innovating. However, if you can handle it all with a single
subscription, Demandware will be able to redeploy all your resources optimally to improve your brand image.»
20
www.nbs-system.com
This highly analytical approach is relatively accurate. In principle, all costs have to be accounted for and Demandware can easily convince in the U.S. with this kind of discourse. But in Europe, cost accounting is not so much in
mind of leaders and the pure OPEX vs. CAPEX or the calculation as a percentage of turnover are still not customary.
Customization for more flexibility
This is an interesting concept for eCommerce solutions thus all these external services are often the sinews of war
for merchant websites. Demandware focused on this demand and comes up with an all-inclusive solution: hosting,
updates, daily operations, etc...
Introduction
Demandware comes up with an original and special concept for the eCommerce solutions market: the «on demand». It makes possible to customize everything the customer wants. When a need arises, a request is made and
Demandware processes it in order to meet all customer requirements.
The SaaS approach has also (and especially) the merit of not involving the customer’s team in complex development
cycles in PHP or Java. Either the selected feature is provided by Demandware, or it is interesting enough so that Demandware teams fully integrate it with the platform. Ultimately, this platform is constantly enhanced by absorbing
its customers demand. The very well designed and almost fully interfaced architecture of Demandware, especially
through advanced web services provides many possibilities.
With one or two graphic integrators skilled in CSS/JS/HTML and a shop manager, customers meet 80 per cent of
their needs. Graphic integrators will have to learn the workings of Demandware, on the whole simple, but it worth.
Similarly, for a «Factory Site», such as delegated eCommerce companies, this tool has strong characteristics: one
only «kingdom» to manage all customers, no development cycle, just customization.
Solutions
The customer does not have to worry about all these elements that can take time. For example, Demandware
includes a cloud service that can absorb peaks-loads. The core target of this solution is the larger eCommerce websites that have reached such a development that they are unable to find a solution that can keep up with their fast
growth. In general, these sites have a minimum turnover of 10 million euros.
21
www.nbs-system.com
The technical referential is really powerful and very functional, easily interfaced both with other products/internal
services of the brand and with an external logistics system or with an ERP. The solution is one of the most versatile to
date and if you are looking for interface points between your systems, those of your providers and the Demandware
platform, no worries, it’s already planned.
Solutions
Introduction
The image below (courtesy from Demandware) shows all that can be done with the product:
Back office is clean and fast, using eclipse for your interactions mapping makes it even more comprehensible and
publishing a website front page with internal CMS is extremely easy. All this increases the number of people able to
work with Demandware, in a more or less advanced manner. In addition, the back office was actually thought to be
easily handled by Shop Managers with no knowledge of HTML/CSS or Java code.
The solution is a bit heavy on front-end and the loading time is quite short but it varies over time: the fact that
France had not yet its own POD (part of local infrastructure of the Cloud) can play in these slight variations. However, the loading time never exceeded 4.5 seconds, but it also never fell below one second and a half either.
Demandware’s approach API/Web service is by far the most enhanced we have seen to date.
22
www.nbs-system.com
Demandware, a solution to a specific group
Demandware is a very powerful SaaS with almost unlimited possibilities, but such qualities have a cost. The entry
cost is around 300 thousand dollars and monthly payment is a percentage of turnover (2 to 4 per cent), with at a
minimum 30 thousand dollars per month. The threshold would be therefore for companies that have an annual turnover of 12 million dollars. As everything is on-demand, it requires working hand-in-hand with Demandware. This
is both an advantage and a disadvantage. If a company is not satisfied with some implementation, it will be difficult
to call on service providers to make any changes and to get away from Demandware. In fact, you will have to start
again from scratch.
Introduction
As previously mentioned, SaaS concept is suitable for medium/high-end accounts seeking THE solution that meets
all their needs. Demandware also makes possible to easily run multiple sites in different languages thus attracting
customers based in various countries. An obvious example is the site of the famous brand Crocs. This ability to manage multiple sites at once with integrated-hosting and many other features meets a current demand from major
customers: being scalable. Being able to evolve and grow with a strong growth without trouble is the core benefit
provided by Demandware.
Demandware must established itself in Europe
After a mixed start in France, due to a lead team unaware of the eCommerce sector, company decided to review
its management process to have a more expert contact with customers. This new situation combined with more
visibility and an excellent pre-sales technical support should give a new boost to Demandware.
Solutions
This is a typical American concept. Paying a percentage of turnover has not yet become accepted by European in
general. But in the end, for companies with high benefit margin and in a segment from 10 to 50 million euros online
sales, spending 2-4 per cent of sales for the website (including development & hosting), it can be very profitable.
Above, spending over one million euros per year for a site makes less sense. So, Demandware is on a niche but
strong market, at the beginning of the Tier 2.
In conclusion, basing the activity on Demandware is a considered decision that makes necessary to think of an eCommerce strategy in the long term, considering the large amounts to be invested and the extreme dependence on the
solution, after contract is signed. However, for the delegated eCommerce companies or for businesses between 10
to 50 million euros online sales, flexibility, ease of use and the «all-inclusive» model can be attractive. After reaching
the mark where the product becomes less profitable as an integrated framework, customer can always redesign his
site. Demandware is a 3+ years out choice.
Strengths and weaknesses of Demandware
Pros
+ Easy integration / customization / modification of template
+ Fully interfaced, high-capacity API & Web service
+ Scalable and SaaS mode system
+ (almost) All inclusive
23
www.nbs-system.com
Cons
− Expensive solution (percentage of turnover).
− Captive solution (very complicated to step out).
− Designed for large accounts only.
Demandware’s highlights
Cost
Mobile
Web service / API
Technical maturity
Community
Functional coverage
Introduction










Chart analysis of Demandware
Performance
& scalability
Solutions
Complexity of
development
Native functional
coverage
Costs (licenses,
development etc.)
resources
Sustainability of
the solution
24
www.nbs-system.com
Intershop: for the biggest
INTERSHOP
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
460 people
€35.6M
services, eCommerce and marketing + products
License €30k/CPU or SaaS, calculated with the customer
Java
specific to Intershop
Oracle
Enfinity 7
not known
1992
Germany
€250k / €1-10m / > €10m
Introduction
Record sheet
Substantial experience in eCommerce
One of the few solutions having withstood the bursting of the dot-com bubble, Intershop is now a leader of the tier
1 with its solution Enfinity. With 18 years of experience, Intershop continues to show impressive results: customers
with more than 25 online stores with millions of products and a solution present in over 30 countries and translated
into 20 languages.
Solutions
Oldest eCommerce solution in this study and maybe in the market,
Intershop is a German company established in 1992 and listed on
the Frankfurt Stock Exchange.
Intershop has diversified its offer with a wide range of services in addition to its solution. All the years of experience
have enabled the German company to understand the eMerchant issues and address them in a very realistic way.
Intershop provides, for example, many marketing services associated with the solution.
Centralized by a single agency partner, SoQuero, quality services such as SEO campaigns, SEM and e-mailing are
available for all eMerchants who have selected Intershop. Selecting a marketing agency is often a difficult decision
to take for eMerchants. So, having the choice to trust a single partner, on top of that with 18 years of experience,
can make the difference and help their choice.
Intershop, ensuring scalability
From a technical point of view, Enfinity 7 is a solution that provides a very good scalability. Capable of handling millions of products and processing thousands of orders per day, Intershop solution is designed for eCommerce major
projects that have an international multi-site strategy. Intershop has many large customers thus proving that it is a
technically mature and reliable solution.
25
www.nbs-system.com
BestWestern, BMW, HP, T-Mobile, Monster and Swarovski are some references cited by the editor. Another strength
that comes from the maturity of the solution is the deep experience of the technical support. Throughout decades
of operation, Intershop has established effective support available 24/7.
Despite all these advantages, there is a major weakness: Intershop Enfinity and its solution
are rarely used in France. Although there is a distributor in France, Data solution, represented by Jean-Claude Nogues, Intershop is still not very visible. With some research, it is
possible to gather some information here and there but it’s still far too little to be considered
by eMerchants in their final choice. It is not easy to share experiences, talk and debate about
issues or successes encountered on Intershop in the day-to-day.
There is still no active community and network of partners is almost non-existent. Of course, Intershop provides the
services of the agency SoQuero but finding developers experts on the solution Enfinity will not be easy. There are
no community groups such as PrestaShop or Bargento Barcamp. In addition, Intershop is a mature solution that has
proven itself but this experience has a cost. Starting a project with Intershop solution will cost between 250 thousand euros and a couple millions euros depending on the size, ambition and goals of the project.
Introduction
Intershop is not yet widespread in France
Strengths and weaknesses of Intershop
Pros
Solutions
Selecting Intershop solution for your eCommerce website means also opting to work with highly-skilled professionals, who will assist you throughout your business. This experience is reflected in the multitude of available features
and services you can integrate with Enfinity and that suit your project. Unfortunately, the price is very high and
selecting Intershop represents a huge investment and a long-term collaboration.
+ Experience and maturity of the solution.
+ Marketing and eCommerce services related to the platform.
+ Scalable: perfect for international and multi-sites projects (and international).
Cons
−
−
−
−
One of the most expensive solution in the market.
Not very visible in France.
Little choice except for SoQuero.
No community.
26
www.nbs-system.com
Intershop’s highlights











Introduction
Cost
Mobile
Web service
Technical maturity
Community
Functional coverage
Chart analysis of Intershop
Performance
& scalability
Native functional
coverage
Costs (licenses,
development etc.)
resources
Solutions
Performance
& scalability
Sustainability of
the solution
27
www.nbs-system.com
OXID eShop: German engineered
OXID eShop
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
80 people
not known
services & products
€2,990 excl. Tax for the Professional Edition. Price starts at
€14,990 excl. Tax for the Enterprise Edition (this is not an
annual cost). 20 percent per year have to be added for the
support and maintenance contract. OXID eShop Enterprise
Edition license has also an annual fee that starts at €7,990
excl. Tax per year
PHP
MVC framework
MySQL
4.6
GPL V3
2003
Germany
€3k / €10-50k / €100k and over
Introduction
Record sheet
German solution and open source since 2008, OXID eShop has suc
cessfully established itself in a country where eCommerce is already
well developed and where competition is fierce. No doubt that raising
to this success level indicates very good strengths.
Solutions
Leader in Germany, new in the French market
It is no small duty to be the leader in the Tier 3 market in Germany, facing strong opponent like Magento, but still,
the OXID team successfully took the position and hold it tight!
Also, OXID eSales was officially launched in France in September 2011 at the eCommerce fair in Paris. The solution is
thus making public relations and trying to develop partnerships only for few months in this territory. Although more
and more experts are beginning to talk about OXID eShop as a potential competitor of Magento and PrestaShop,
there is little real information.
With references such as Neckermann (German Galeries Lafayette) and Medimops, OXID eShop shows that it is a
solid and mature solution. The first export movement was made toward France, several months ago, without noticeable success yet.
OXID eSales wants to integrate the commercial support of the solution as well as with a centre of expertise and get
as close as possible to the eCommerce ecosystem. The OXID team has always been very «Community Oriented»
with the OXID Commons for exemple. Moreover, the website, as well as full documentation and software are already available in French. This first movement toward internationalization of the solution shows the will of OXID to
expand over Europe in the upcoming months.
28
www.nbs-system.com
By marketing its products through a third-party company in their first export attempt, OXID loses a bit of its leadership in the business and has not brought its ‘German’ touch in France yet, which could have helped him to give
new impetus to the launch phase.
A leading eCommerce solution in Germany
Already a leader in Germany, OXID eShop is a solution that meets the needs of many eMerchants. On the one hand,
OXID eShop has successfully established itself among small eMerchants with its open source community version.
On the other hand, Professional and Enterprise versions are designed for larger projects and aim to develop the
solution to major players in the eCommerce in Germany. The most obvious example is the site Medimops which
manages over three million products and shows good technical performance in terms of speed.
Introduction
However, OXID France refocus on the product always more and leave out some of the related activities. Striking a
balance between what is done by an internal team and what is delegated to an ecosystem in terms of business is
not an easy thing and OXID eShop is not the only one having this problem. Drupal Commerce has the same concern
and RBS Change does its best to stop as soon as possible its integration activity and become pure editor. More space
for the others means more support to grow, a method that Magento used successfully.
In addition to all its features, OXID eShop provides a SaaS applications marketplace. To date only available in Germany (but soon available in France), OXID eFire makes possible to install third-party modules (payment, SEO, SEM)
with an immediate implementation thus everything is already integrated in the OXID eFire platform. This SaaS marketplace model is a real success and has proven itself in Germany.
Solutions
Those qualities owe nothing to chance. Among the many code factories you can find in eCommerce, all experts that
have been looking into OXID Shop have a uniform feedback: The code and models are «super clean», among the
most qualitative on the market.
A very advanced product
OXID eShop met the challenge to please both small and large sites and even if it was not an easy thing, it achieved it
with success. The product is suitable for shops requiring about ten days for the integration work to others requiring
several hundred days (which is justified), so the range is very wide, from Tier 4 to almost Tier 2. Moreover, the leader
of Tier 3 in Germany is not Magento, like in most countries, but OXID eShop!
The framework is developed with Agile methods, which natively allows teams skilled in these techniques to get faster to the point. Unlike Magento, that will first do it in the version 2, OXID eShop integrates unit testing functionality,
with almost the entire surface of the software; nothing like German thoroughness!
Philippe Pertin, OXID eSales France Managing Director, has highlighted some significant results of the solution: more
than one million products in base for one customer, with thousands of orders each day. They have every reason to
be proud of: it’s already a great performance.
29
www.nbs-system.com
The effort has been made to translate into other languages, that is a nice point, and the modules library has exceeded 1,000 visits, which makes easier the macro-assembly, especially with eFire. It is difficult to differentiate OXID
eShop from the other solutions but it worth to be mentioned thus this is a clean, structured and scalable solution,
suitable for a wide range of needs.
Thomas Lohner (expert at SysEleven), leader in the OXID eShop hosting market in Germany), gave us some additional information. OXID eShop, like many other platforms, supports only one database and therefore does not enable
read-write separation and native high availability a.s.o (this will be the case in version 5). Most features of the
native engine are interchangeable with your own implementations, which allow keeping compatible with platform
upgrades, while customizing the product. In addition, the Framework is much easier to master for a developer than
Drupal Commerce and Magento Frameworks.
Introduction
Aspects rather exclusive to the solution is that OXID eShop provides, in addition to the web agency support, direct
support from the editor. In the case of very special needs, as for example some very specific module, the team of
the editor can sometimes even handle it directly.
Strengths and weaknesses of OXID eShop
Pros
Solutions
OXID eShop is much closer to a customizable eCommerce system where Magento is closer to a framework to be
integrated, resulting in shorter project cycles. Cache is also much more efficient than in the majority of Frameworks.
In the end, the «Dynamic Content Cache» reduces the number of SQL queries to about 1/10 of the original number.
The feeling of efficiency is enhanced by the facts: large websites select OXID eShop and are successful with it,
volumes may be really impressive and the solution is stable. Finally, OXID eShop is a very strong competitor to
Magento in its core target and the story would have been very different if the product had focused earlier on getting a Europe-wide visibility.
+ Solution leader in its country (already highly-advanced in eCommerce).
+ Willing to get established in France.
+ OXID eFire: SaaS applications marketplace.
+ In terms of performance, much faster and lighter on front-end than Magento.
Cons
− In terms of performance, much faster and lighter on front-end than Magento.
− No noticeable ecosystem outside of Germany yet.
− As for Magento, single database support.
30
www.nbs-system.com
OXID eShop’s highlights











Introduction
Cost
Mobile
(Germany = 4)
Web service / API
Technical maturity
Community (Germany = 4)
Functional coverage
Chart analysis of OXID eShop
Complexity of
development
Native functional
coverage
Costs (licenses, development etc.)
resources
Solutions
Performance
& scalability
Sustainability of
the solution
31
www.nbs-system.com
RBS Change: because experience matters!
RBS Change
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
160 people
not known
modules for a fee but free solution
€0. Only some modules are under commercial license. Fee
is to be paid only once
PHP
specific to the solution
MySQL, Oracle
3.6
Affero GPL v3
1997
France
€10k / €20-40k / from €50k
Introduction
Record sheet
A company that is reinventing itself
This career path is far from trivial because after a decade of experience in integration, it is obvious that for its own
good, the editor has set up robust and easy-to-produce mechanisms.
Solutions
RBS Change is an open source solution that the editor is bringing forward
more and more. You can easily find some of the DNA of Magento in this
story. An editor decided for its own needs, to develop an eCommerce
framework, ten years ago. The story sounds familiar no?
Some well-known companies in open source integration, has already taken part to RBS Exchange process, achieving
great result so far. NBS System is keeping a close watch on the solution. Indeed, RBS Change DNA shows all the
qualities of an excellent competitor.
RBS Change ... A name that you may have not heard of, but that may certainly change.
An integrator turning in an open source editor
Open Source CMS RBS Change is developed by the independent company Ready Business System (RBS) SSII, founded in 1997 and based in Strasbourg, France. The company has 150 employees, a turnover of 26 million euros,
which is higher than most of the other companies in our study. RBS Change began to develop in 2005 and from
version to version, the tool was improved and became more mature.
A major milestone of the project was reached at the end of 2007 with the official launch of RBS Change 2.0: the
creation of an eCommerce solution fully integrated with RBS Change content management solution. RBS Change
3.0 became an open source project in 2010. The aim was to facilitate and accelerate the dissemination of CMS while
bringing together a community of users and web enthusiasts, which includes all trades and profiles involved in the
life of an Internet project.
32
www.nbs-system.com
Indeed, with over ten years of existence, the many benefits it provides and the energy of the editor, RBS Change
can compete with recognized eCommerce solutions. The company covers all major eCommerce events in Europe
and with its desire to bring together a community, RBS Change affirms little by little its status as a real competitor
compared to the giants of the eCommerce.
Introduction
RBS Change has selected open source technology for now one year and a half and that decision is paying off. The
eCommerce ecosystem is increasingly interested in this solution which is, according to experts, very promising.
Indeed, with over ten years of existence, the many benefits it provides and the energy of RBS Change has selected
open source technology for now one year and a half and that decision is paying off. The eCommerce ecosystem is
increasingly interested in this solution which is, according to experts, very promising.
Experience and ambition
With ten years of experience, RBS Change can be considered as one of the eCommerce pioneers and this is reflected
in the management of the shift to open source. RBS Change experts have a solid knowledge of the market, they are
aware of the e-retailers needs and expectations. CMS enhancements are consistent and the solution is constantly
evolving to meet the needs of customers.
Solutions
The native qualities, the speed of the solution and especially its strong affect to the cross-Commerce are already
important decisions key for many players. But references as Phox, Rossignol, Best Western, DeDietrich, and much
more have also significant repercussions.
Since the solution is open source, RBS Change strives to be an active community.
Jean-Michel Ramseyer, community leader, is very energetic and seeks to make the solution known to the widest
audience. Impressive booth at the eCommerce events, interviews on the ecosystem blogs, developing partnerships
with agencies, RBS Change is dynamic and it shows. RBS Change also attaches great importance to customers’ feedback in order to improve. The editor is listening to its customers not only for areas of improvement but also for its
technical support.
This point is important because when a project is launched, yet not known or not already addressed bugs can be
submitted to the technical support, which can quickly be in great demand. RBS Change is fully aware of the importance of the community and word of mouth and that is why it seeks to demonstrate its commitment to develop the
solution with a long-term vision, keeping close to all stakeholders in the sector.
In short, this is a comprehensive and proficient solution, with references, that puts the media in the foreground and
with a clearly opposite strategy to the Magento one, in the field.
33
www.nbs-system.com
RBS Change has still to establish itself in the eCommerce environment
RBS Change has still a hiatus to address. The company is still both editor and integrator, which complicates its implementation on the eCommerce solutions spectrum. In fact, knowing that the editor may be competitor is stressful
for an integrator. However, the company wishes to expand its list of partners and to reassure them, train them and
support them.
Introduction
RBS Change has nothing to be ashamed of its performance and native great number of functions compared to
the direct competitors. Moreover, the original structure of RBS Change with a single source code (a single version
exists) and free or fee-paying modules are here to improve the solution. It is therefore very easy to customize the
eCommerce projects using a module or another. RBS Change is a solution designed for medium-size, Tier 3 and
beginning of the Tier 2 eCommerce projects. It will cost therefore at a minimum 20 to 40 thousand euros to launch
an eCommerce project with RBS change.
Company also separates its editor and integrator businesses in order to establish a clearer border. Finally, it seems
that like many of its competitors, RBS plans to raise funds. Aware that duality editor/integrator is still not well appreciated by them, RBS officially left the field, confirming again recently to a renowned integrator that they will not be
competitors anymore at very short term.
The awakening of a giant?
RBS Change is still suffering from the status as a newcomer in the eCommerce environment and few web agencies
are partners with the editor. To date, Alter Way, Smile, Synolia and WaveHub are the only agencies partner with RBS
Change. Starting a project with this solution will limit the number of potential providers in the short term but that
would not last since the current craze is driving players to this product and the company is rapidly growing.
Solutions
To date, RBS Change back office does not allow the development of specific application mobile. It is still possible
to have a CSS skin adapted for mobile but nothing compared to what PrestaShop currently provides for example.
E-retailers who want to launch a mobile strategy have to take this point into account. In addition, m-commerce is
growing every day and having an iPhone or Android application is increasingly requested.
This is a low-profile solution for the moment, like its management team and their region of origin: modest but hardworking. The company still has to restructure some aspects like splitting of assets and activities, but all should be
finalized by the end of the summer, which may also suggests a great fundraising in the wake. But discretion will not
last long and we feel it is our responsibility to highlight that it worth keeping a close watch on this solution. We may
see the awakening of an eCommerce giant, which already has the qualities of the biggest.
Nevertheless, framework pleasant and affordable development standards should attract developers tired of unfathomable complexity Frameworks. The use of PHPTAL and smarty on the front-end side, XUL and SOLR on the backend side to push the search engine, all natively, should help convince the most sceptical. This simplicity and the use
of standards will clearly shorten the learning curve for developers wishing to get started.
In terms of function, multi-stores, multi-warehouse, multichannel management, all natives, should convince, in addition to one of the widest range of Frameworks feature for that time, all backed by a really well made web service!
And to give a full picture, the system is one of the lightest load on front-end servers, making it scalable and fast.
34
www.nbs-system.com
Strengths and weaknesses of RBS Change
Pros
Introduction
+ Mature solution.
+ Energy of the editor with a real support.
+ Solution includes a great number of functions.
+ Efficient templating.
Cons
− Mobile application.
− Few partner agencies in France at the time.
− Some adjustments still required in the business model.
RBS Change’s highlights
Cost
Mobile
Web service / API
Technical maturity
Community
Functional coverage











Solutions
35
www.nbs-system.com
Chart analysis of RBS Change
Native functional
coverage
Complexity of
development
Introduction
Performance
& scalability
Sustainability of
the solution
Solutions
resources
Costs (licenses,
development etc.)
36
www.nbs-system.com
Hybris: the rising star
HYBRIS
Size
Turnover 2011
Business model
Technology
Framework
Database
License
Origin
approx. 250 people (estimated)
about €40m (estimated)
products & services
price starts at €40k. Price depends on selected modules
and targeted architecture
Java
Hybris platform is both a framework and a ready-to-use
solution with Hybris ACCELERATOR.
Oracle, SQLServer, MySQL
Hybris 4.6
not known
depends on products
Germany
€100-200k / €500k / > €500k
Introduction
Record sheet
Hybris, an ambitious solution, with good reason
With an unrivalled experience on best practices (through hundreds of projects) involving though catalog and product management systems, Hybris has gained ground among the leading European eCommerce solutions. This year,
Hybris has received the award for the best technology at the last eCommerce trade in Paris and the Summit Thought
Leader Award at the last Next Generation Retail Summit in Lisbon.
Solutions
Hybris, dynamic player in the market for over a decade, has impressive results in terms of growth and performance.
Founded in 1997, Hybris is a German solution (one more!), based in Munich. The company experienced a strong
growth since it caught the eCommerce wave and all these years long, it is mainly since 2008 that the eCommerce
solution is booming. Moreover, this is not a part of Hybris DNA, which is not an eCommerce solution, which turned
to multichannel, but a multichannel solution that has turned to the eCommerce, with as a cornerstone a product
called PCM (Product Content Management). The editor defends «the Agile Commerce,» a responsive trade!
Success rarely happens by chance. At Hybris, CVs of experienced people are kept up high and low. All leaders have
a big experience in major software (Sales force, SAP, etc.), years of practice and a large network. All combined with
expertise, references and a soft that can handle millions of SKUs without flinching. This is the assurance of an effective system for large accounts.
eCommerce Solution is still not very visible on the French territory but Hybris has proven its value in other countries.
Indeed, the solution supports very large accounts and customer references are impressive. Some of the biggest
brands in the world have opted for this solution and more and more large companies are attracted to migrate.
As examples, Adidas, Lufthansa, Douglas, Reebok, Rexel, Pirelli, Levi’s, Toys“R”Us, Conrad, Nespresso, Ericsson and
many others relied on Hybris.
37
www.nbs-system.com
Their latest big victory to date caused much comment in the eCommerce field: The Galleries Lafayette.This department store is somewhere emblematic of a Hybris client: large volumes, great number of products, pure multichannel, multi-country.
Why does Hybris attract so many famous brands around the world? Just because the business model of this solution
is designed especially for them! Hybris has concentrated its activities on product management: the product content
management.
Often, when products are becoming more numerous, the site becomes slower on back office as on front office. This
consequence is well known from eMerchants.
Solutions
Hybris offers several products contained in its MultiChannel Suite:
Introduction
Hybris assists you in your growth
With Hybris, product management can be done through different channels and all related activities are associated
with them: print, media, physical store, social networks, etc... True trademark of Hybris, this specialization is dedicated for the major brands that have millions of products to manage and that are constantly changing over time.
Hybris meets the strong demand of eMerchants with the ability to support their growth while flexibly managing
their products standard.
Another great strength of Hybris is the ability to provide multichannel solutions for product sales. Whether on mobile, internet or physically, everything is integrated with the solution to simplify eMerchants multichannel strategy.
38
www.nbs-system.com
Hybris believes in a future where all sale channels will be dependent on each other and therefore chose from the
beginning to specialize in this sector. Many speakers we have mixed with recently or leaders of major sites say it
very well indeed: the E of eCommerce has to disappear, that frontier physical/online has no real meaning anymore.
Although the official statement of the solution affirms that Hybris is accessible even for SMEs, the solution is expensive and requires a significant investment. First, Java developers are usually more expensive at a rate per day than
PHP developers. Then, the entry-level cost of 40 thousand euros does not give access to much. For budget below
150 thousand euros, there is little credibility to embark on a Hybris development. But it would be unfair to compare
only the eCommerce part since, in this case, Hybris PCM will also provide you a much more advanced management
of your products standard. Selecting Hybris means also choosing a PCM and an eCommerce system, which is much
more attractive financially.
Introduction
Knowing how to estimate the ROI of this investment
Selecting Hybris for its eCommerce project is a decision that requires careful consideration because this is a longtime and high-budget project. A java developer is more expensive than a PHP developer and the time spent on code
is longer. Not being an open source solution, it will not be possible to find add-ons modules to improve the site.
Everything must be thought of and designed internally.
Strengths and weaknesses of Hybris
Solutions
In the end, the whole strategy of the eCommerce site will be built based on Hybris (with multichannel and product
management) and going back to the choice of the solution will be very complicated. Thus, choosing Hybris means
to plan an eCommerce strategy on a very long term but it is worth the effort since having good control over the
solution will allow to realize significant ROI.
Pros
+ Natively Multichannel oriented.
+ Product Content Management (PCM).
+ Hybris scalability.
+ Very complete and segmented solution.
Cons
−
−
−
−
Expensive solution.
Closed platform, no external contributions.
Not open source and no community approach.
Requires a full project management, on a global scale.
39
www.nbs-system.com
Summary table of Hybris performance











Introduction
Cost
Mobile
Web service / API
Technical maturity
Community
Functional coverage
Chart analysis of Hybris
Performance
& scalability
Native functional
coverage
Complexity of
development
Solutions
resources
Costs (licenses,
development etc.)
Sustainability of
the solution
40
www.nbs-system.com
The time has come to choose
The first obvious highlight is that 2012 will be a pivotal year for all these players. Between newcomers fundraising
(Drupal Commerce, PrestaShop and probably RBS Change) and the activity of leaders with their share of complexities, this is by no means a foregone conclusion.
In 2012, the market is definitely taking the turn of a reorganization, taking into account the new balance of forces.
Introduction
After this study, one conclusion was inescapable since this work has allowed us to take «the pulse» of the eCommerce solutions market.
eMerchant is King
With such a rich offer, eMerchants are the big winners, whatever happens. They never have had before such a wide
choice! This conclusion is therefore to close the loop and help you select your eCommerce solution, the one that
will probably assist you the next 24 to 36 months or even more!
In this highly dynamic market, everyone will have either to make its mark, keep its place in the segment, or launch
in a new segment to grow. eRetailers in this context have a wide and varied offer, allowing them certainly to find
something that suits them.
On average, eMerchants keep their site two years before a major upgrade is necessary. It is therefore an important
but not definitive alliance so you should estimate your needs essentially for the next 24 to 36 months.
Choice based on the estimated turnover
Another important fact, although many of the editors say they cover the entire range, we must recognize that it is
not so realistic or accurate in practice. First, to make the right choice, you have to know how to position yourself in
your «Tier».*
Are you in tier 1, 2, 3 or 4?
Choice
4
41
www.nbs-system.com
If you are in 1-Tier or in upper 2-Tier: Most likely you will have to choose between Hybris and Intershop.
If you are in the 3-Tier: You have access to all PHP frameworks! You will then have to sort by frameworks specialties,
by budget related to site development and by specific interests. We have seen OXID eShop, RBS Change and Magento strengths in this segment; we should add that Drupal Commerce provides natively a very good system Blog/CMS
and that PrestaShop offers unbeatable prices in general, with shorter start times.
If you are in the 4-Tier: You start, you don’t have to hesitate: PrestaShop is the best framework for this market
segment in our opinion. Magento CE is also good, but generally more expensive and harder to master, so that
integrators have difficulty creating Magento CE websites of quality with a budget less than 15 thousand euros. In
this segment, you can also clearly consider adopting a SaaS: Go, Oxatis, PowerBoutique, etc... There are dozens of
frameworks to start smoothly in eCommerce, at a very reasonable price.
Introduction
If you are in 2-Tier: You can easily think of Demandware along with Hybris. In the beginning of segment 2 (10 to
30 million euros), Magento Enterprise versions and RBS Change can clearly be thought of as well. The choice is not
trivial, the real differentiation key being for us in terms of number of people connected simultaneously to the back
office. If you need a lot of them, choose a Java rather than a PHP framework. If you are more ppen source oriented
and like PHP for its fair quality/price ratio, then Change & Magento are players!
Choice based on coverage of forces
This turnover segmentation cannot be the only deciding factor: quality of editor support, progress in terms of
SoLoMo (Social Local Mobile), stability over time, environment (integrators, developers, community) and capacity
for innovation or adaptation, also have to be weighed.
We aimed, with this study, to show you many facets and give you as much points of comparison as possible, to help
your decision-making, but nothing will be better than testing on your own and gathering additional information
specific to your project.
We added to each solution a spider chart (or radar chart) to show the strengths of the product, a summary table
and another table highlighting the strengths and weaknesses. So, read them very carefully to make sure that one of
your key points is not listed in the weaknesses of the software in question.
Choice
Here are the different solutions considered:
42
www.nbs-system.com
Among all these solutions, each has its advantages and disadvantages. Each solution corresponds to a very specific
type of eMerchants. Some solutions are designed for small projects and other for enormous projects. Before choosing a solution, several factors have to be taken into account but it is essential to know where we are going.
It is clear that all the solutions have their specific strengths that should entice you on a given segment:
•
•
•
•
•
PrestaShop: Tier 4 leader, unbeatable value for money, quick to master, quick to enrich
Magento: Tier 3 leader, very strong functional coverage, rapidly evolving,
OXID eShop: (Tier 3 leader in Germany) Good support and technically ultra clean solution
Drupal Commerce: Comprehensive CMS , a must-have if you already have a large Drupal ecosystem
RBS Change : Speedy frontend, complete back-end, a little-known but brilliant product for big Tier 3
Introduction
PHP group
Java group
• Intershop : Tier 1 player. For very large sites, experienced, providing Web marketing services
• Demandware : mid Tier 2 player. A very complete and successful solution for segment with turnover ranging
from 5 to 50 million euros per year
• Hybris : Big Tier 3 and Tier 2 player, A strong and multichannel products catalogue management, a highly
experienced player
More KPIs that we suggest to help select
To answer the initial question «how to choose the right eCommerce solution?» we recommend you properly analyse your project needs and goals in the first place. Take the time to finalize the business plan, know what will be the
future development of the activity, how many people will be hired, how many products does the site has and how
many new products will emerge, what are the key features & figures of your sector.
All these points are difficult to control but it is imperative to have, at least, an idea of their evolution. We must consider the choice of eCommerce solution like if we were buying a car. Before buying the car of your dreams, you are
bound to ask yourself the following questions: will I need my car in 2, 3 or 5 years? Will I get married, have children?
Do I prefer a sports car or a family car? Can I afford to fill the gas tank every two hundreds kilometers? All of the
above answers lead to the acquisition of a car that matches your mood & needs.
This is the same reasoning for choosing an eCommerce solution.
Our 12 (specific to eCommerce) KPIs provide a dashboard to help you make your choice, as follow:
Choice
Our 12 KPIs
Business KPIs
• Estimated budget for the 2 upcoming years (for establishment phase(build), then for the maintenance (run))
• Turnover of the website
• How long is the site expected to last before a global overhaul is made (2,5 years is realistic)
43
www.nbs-system.com
Human KPIs
• Number of people that will be connected to back office (has a big impact on some back office)
• Willingness to delegate additional functions (web marketing, integration, hosting etc.)
• Availability of technical expertise in-house (and willingness to have)
•
•
•
•
•
•
Dynamic updates and platform improvements (how fast the product is reflecting webmarketing trends)
Number of products (SKUs ) managed by the system
«Decoration independence» and easy-to-skin site, CRM capabilities
Interfacing with third systems, internal systems (e.g. ERP) or external systems (e.g. Logistics)
Level of navigation needed: faceted/multi-stores/multilingual
Checking the solution level of excellence on technological key points, mainly performance for users
Introduction
Technological KPIs
The future of solutions
One last note on future solutions after this long study, based on what we have read during those months of work.
The “PHPs”
We see fierce competition in the core market of eCommerce, with challenges, different complexities and constraints
depending on each player.
Magento, RBS Change, OXID eShop, Drupal Commerce and PrestaShop will be competing against each other more
and more often. PrestaShop wants to move from Tier 4 to Tier 3, Magento from Tier 3 to Tier 2. As for OXID eShop,
RBS Change and Drupal Commerce, they want to establish themselves in Tier 3 and the begining of Tier 2.
Don’t be fooled, this is the famous Tier 3 which marks potential worldwide success or failure of PHP-based players
which have not yet reached it.
Magento has other issues to deal with. Between the departure of its co-founder and CTO Yoav Kutner, the merger with eBay that is not so easy, the overhaul with Magento 2.0, the implementation of a real support for large
accounts, the need to convince in Tier 2 and preserving its positions in Tier 3, it is far from easy to be a leader. But
now Magento also has huge resources with eBay, a team that is growing and still great momentum. Moreover, the
intrinsic qualities of product and team are still there: innovation, leadership, strong community, network of partners
committed to the cause.
Choice
PrestaShop is still targeting small eMerchants and decided to go for the American market. With hundreds of thousands of sites to its credit, the solution, if it gets to monetize some of the services on Tier 4, could have a lucrative
market, which is acquired, with a high potential for internationalization. Finally, there is no stigma attached to deal
with this tier 4 and competition comes from SaaS players, who can provide a level of customization and functionality
comparable to that of PrestaShop.
44
www.nbs-system.com
The “Javas”
Tier 1 segment 1 is the smallest and the Tier 2 is not huge either, all companies have cycles, so you have to be ready
to get the contract when it comes. Fewer opportunities, a sales cycle a little longer, more aggressive competitors,
very demanding customers and competition from delegated companies as a bonus, it’s not so easy to make its mark
in Tier 1 & 2.
Introduction
Hybris, Intershop and Demandware share the niche market of major brands. These solutions may have fewer customers, but the customers are prepared to inject more money in eCommerce projects. This segment is growing
and has real projects cycles that benefit publishers who may place their know-how. However, the fight is fierce also
because there are many other players, but mostly since it is a segment that is highly sought by eCommerce delegated companies. Then, it is clear that each customer is profitable but there are not a lot in the end.
But future looks bright in Europe for Intershop and Hybris. Both houses have solid references, mature products and
highly-organized societies, «German-style» in sum. Intershop may have to reduce its minimum shopping cart to
grow and focus on Tier 2 and Hybris may have to try to upgrade to Tier 1 but overall, a customer interested in Hybris
or Intershop knows what he wants and very few companies can compete with these two editors in their comfort
zones.
The situation is very different for Demandware. Indeed, Demandware economic model is based on paying a fee as
a percentage of the website turnover, in addition to fixed costs. The principle is quite logical for Americans working
with a cost-accounting system but this is not a standard model at all, nor evens an acceptable one, for European
people. Even if the reasoning of Demandware makes sense because in the end it is consistent to recognize all costs
and pay a monthly budget that represents a percentage of the activity, the economic model may shock and fails to
convince.
Furthermore, by studying this model, we can easily realize that under a certain turnover, it will work out cheaper to
integrate. But after reaching a certain amount, it also becomes difficult to pay 2-4 per cent of the turnover, which
limits Demandware in a sites market range of turnover from 7 million euros at a minimum to 50 million euros at a
maximum. Indeed, over this amount, paying half a million euros a year seems rather exaggerated to host and maintain an eCommerce site. Last but not least Demandware is underperforming in Europe with few success in this very
competitive market.
Demandware European future is thus little readable with a model which may not arise and a very small customer
target, corresponding to the beginning of Tier 2.
Choice
This concludes our white paper on eCommerce solutions; we hope that it has been helpful!
45
www.nbs-system.com
About the authors
First, we deeply apologize for the mistakes, typo and other translated or weirdly formed sentences you may have
come across while reading. We are French authors and, beyond the genetic curse regarding language skills, we have
in no way a decent English level. Our translator did her best to save us from complete failure but we added content
after her revision as well.
NBS System is a company operating in the world of computer security and managed hosting since 1999. With over
2,000 managed sites to date, NBS System is a leader in eCommerce managed hosting and outsourcing in France and
United Kingdom.
Introduction
This study was conducted over several months by Philippe Humeau, CEO and co-founder of NBS System, assisted by
Matthieu Jung, Communication & Marketing Manager at NBS System.
NBS System is atypical in this market because we don’t just host, we try to understand. Understand what is deep
inside the framework, what reaction the site has under heavy load, why our customers succeed and how. We like to
test, try, bench, demonstrate, optimize and understand.
We gather knowledge, create some, share them and try to be more than robots doing an assembly line job. This
study probably will convince you that, among companies in the field of managed hosting, some are customer centric, trying to bring more value than just raw technical skills.
This study is the culmination of years of experience in the eCommerce sector and NBS System deeply wants to
convey all its knowledge to professionals in the field.
NBS System - UK NBS Sytem - France
33 Glasshouse Street 140 boulevard Haussmann
London W1B 5DG 75008 Paris
England France
Mail: [email protected] Mail: [email protected]
Phone: +44845 527 6098 Phone: +3315 856 6086
www.nbs-system.com
Authors
5
46
www.nbs-system.com
Greetings
The authors also issue special greetings to our translator Bénédicte Mutel ([email protected]) who helped us
more than once to translate our contents to Spanish and English and Amélie Hardy ([email protected]) who
made this book graphic template.
We also would like to greet our colleagues working at Sysleven (German managed hosting company) who gave us a
lot of interesting feedbacks around the OXID eShop framework, especially Thomas Lohner.
Introduction
The authors would like to thank all the experts and eCommerce solutions publishers who agreed to participate in
this study. In a way or another, and most of them very willingly, they participated to this study accuracy by providing
some key information.
Last but not least, Philippe & Matthieu are willing to deeply thank the NBS System team and leaders, whose patience and vision allowed us to find the time to lead and publish this book. The R&D we constantly lead to improve
performances and to understand our customer’s tools and challenges is the DNA of our work.
NBS System is in no way a «classical» hosting company. We are proud to be a «managed hosting» and security company, able to provide our customer with far more than just basic optimized configurations or level 1 support.
We hope that this book, our blog posts, howtos and various opensource contributions (like the fantastic NAXSI WAF)
will give you the taste to work with us in the future if you have security issues or an eCommerce webiste to run!
If you have feedbacks on this book, or are willing to get in touch with us, do not hesitate to send an email at:
[email protected], we will be glad to reply.
Authors
6
47
www.nbs-system.com
Copyrights & licensing
Diffusion, property and reproduction:
NBS System forbids to use this content in any commercial way without prior formal agreement.
Introduction
RBS Change, Intershop, Demandware, Magento (and Magento Go), Hybris, OXID Eshop (and OXID Esales), Drupal
commerce, Commerce guys, Syseleven, NBS System, Wikigento, Bargento, X.Commerce, Amazon, Ebay, Ubercart,
osCommerce, Zen Cart, VirtueMart, IBM, WebSphere, Microsoft (and Microsoft Commerce server), WordPress,
Interspire, Volusion, Oxatis, Power boutique, Crocs, Medimops, Galeries Lafayette, and their respective logos are
trademarked and/or copyrighted and belongs to their respective owners.
As long as the NBS System and the authors names are visible, NBS system allows:
• the reproduction of the graphic page 4, including on a publicly visible media (blog, ...)
• education & training facilities, schools, colleges and universities to make use of this document as a pedagogic content
Authors
7
48
System
"Grow your business safely"
www.nbs-system.com
French office
140 Boulevard Haussmann - 75008 PARIS
[email protected] | +33 1 58 56 60 80
UK office
133 Glasshouse Street - London W1B 5DG
[email protected] | 0845 527 6098

the white book of ecommerce solutions

Transcription

Similar documents

PDF - Enetel Solutions

The Solution The Challenge THE CLIENT godfreys.com.au

BACARIA, Jordi - Presentation

APPS GAMES WEBSITES

pdf resume - Meet McKay Thomas

FUND HIGHLIGHTS

A5 PAGE 1-front cover

FUND HIGHLIGHTS

EDGE V6I - Jagged Peak