pdf resume - Meet McKay Thomas

Profile
Offer more than 5 years’ experience in intuitive design and positive outcomes for an array
of businesses large and small. Skilled at finding holes in the user experience that act as
bottle necks to achieving project goals. Outstanding client interaction skills with a
background in sales.
key expertise
Graphic Design
User Experience
Development Management
Extreme Creativity
Strategy & Execution
Constant Enthusiasm
Professional experience
POOLTABLES.COM BY BILLIARDEX – Draper, Utah, 2006 – Current
America’s largest pool table retailer, PoolTables.com is an ecommerce startup that ships
thousands and thousands of pool tables annually
Manager- eCommerce, Marketing & Advertising | As the company’s only graphic
and web designer I led BilliardEx from a modest outsourced shopping cart to a
world-class ecommerce company known as PoolTables.com
Increased organic site traffic 15% through SEO and overseeing the acquisition of
PoolTables.com and the transition from BilliardEx.com.
Improved site conversion rate from .2% to .72% through testing and analytical
feedback through tools like Omniture SiteCatalyst and Google Analytics.
Increased end-of-month sales 300% through timely promotions and a strategic
user experience that included a countdown timer and coupon codes through
various networks.
Decreased bounce rate 15% through examining the user experience and testing
different aspects of the user interface.
Improved brand and user experience through constantly improving the Graphical
User Interface and keeping it current with ever-changing web standards.
Increased coding output by 100% daily through implementing the Agile Project
Management philosophy.
Increased the percentage of customers adding premium services to cart from
~15% to 76% exclusively through writing and creating compelling video content.
Increased units sold by 5% through designing aluminum retail fixtures that mount
onto pool tables and display content about specific table models. It created
customer engagement and transparency.
MCKAYTHOMAS.COM – Lehi, Utah, 2002 – Current
More than 100 clients strong, I have helped both the large corporation and the mom ‘n
pop reach their financial goals through intuitive design, development management, and
open thinking.
One Man Band- Brand, Research, Development Management, User Experience
Dedicated to the improvement of companies.
ClassTop- Designed initial Facebook app that synced with a CMS and allowed
users to download assignments directly in Facebook. This app resulted in funding
opportunities from The Facebook Fund.
ClassTop- Designed proof of concept for an iPhone app that allows users to
experience a complete semester of college directly on a mobile phone.
Keystone Supports- Designed site usable for both the typical person and for those
with special needs, as their clientele include both segments.
PizzaPieCafe- Rebranded Craigo’s Pizzeria for their fast expansion into the Utah
market. Currently there are three locations in Utah.
Academy For Creating Enterprise- Rebranded the international non-profit business
school and designed a complete web solution that included a robust donation
collection system for the rest of us.
UpLoot- Branded the company and designed a web tool that enables users to
collect money from others united around a goal. Included account pages, fund
pages, and a complete UI experience.
Branded or rebranded more than 30 different companies over 8 years.
Relevant experiences
Invited to present at the eTail Conference on user experience and video strategy in 2009
and 2010.
Served a two year mission for The Church of Jesus Christ of Latter-day Saints in Leeds,
England from 2004 to 2006.
Social Affiliations
Official lover of Facebook
Obsessed Super User in Foursquare
Aspiring Twitter micro-blogger
Professional in LinkedIn
Moderate YouTube uploader, consistent YouTube watcher
Education
Brigham Young University – Currently pursuing a degree in Communications (Junior)