The Alchemy Records Festival and Competition

Mauro Picotto offers ambitious music producers the chance of a lifetime
The Alchemy Records Festival and Competition
June 11th, 2011 in Cavour, Italy
(Turin, February 18th 2011) Underground electronic music fans can finally start mapping their
summer festival route with Mauro Picotto’s announcement of the Alchemy Records Festival: Italy’s
first open-air underground festival in the countryside near Turin on June 11th, 2011. Ambitious
music producers also have reason to celebrate as Mauro officially opens the Alchemy Records
Festival Competition for entries on February 19. Finalists will be awarded a recording contract, the
chance to perform at the Alchemy Records Festival and ongoing promotional support from Mauro,
Meganite and Alchemy Records. "There are a lot of new people out there who streak across the
scene like a meteorite. I want to catch one of those meteorites and help them become a star!" says
Mauro.
The Alchemy Records Festival
Mauro and his label Alchemy are organizing Italy’s very first open-air underground electronic music
festival in Mauro’s hometown of Cavour (The nearest airport is Turin Caselle for those who want to
book early!). The lineup will be typical Alchemy – a magical and transformative mix of world famous
DJs and experimental performance artists together with emerging talent arising from the
competition. An underground techno Woodstock meant to take clubbers on a musical journey of
discovery in the heart of Piedmont. "I want to bring the young people to the country and offer
producer/DJs with talent the same luck I had,“ says Mauro. His vision is for the festival to be a
launchpad venue for the next generation of hot talent. In fact, this could be a life changing event for
the winners who will have a chance to show the world what they can do. The Alchemy Festival is also
Mauro’s tribute to the town where he first started mixing tracks using a turntable and a portable
radio. "I used to drag my portable radio to the turntable and had to finish mixing the track before the
song came to an end,“ recalls Mauro. "We’ve got way more technology now but the spirit is the
same!"
The Alchemy Records Festival Competition
The Alchemy Records Festival Competition is backed by Mauro and his label Alchemy Records and
managed by FOEM, in cooperation with SoundCloud. Music producers from around the world are
invited to submit their finest original Techno/Techhouse tracks. The originality and quality of the
music will be what separates the first round winners from the crowd. But having a great track is just
the beginning: In stage two the artists will have to prove they have the charisma to play live in front
of thousands of people. “That’s definitely going to be the X-Factor that makes this festival unique,“
says Mauro. The lucky winners will be flown to the Alchemy Records Festival and have their track
released on Alchemy Records. Just imagine playing next to some of the world’s top stars with a
contract in your pocket and your own place in the media spotlight. Is this your dream? Then make it
happen! The Alchemy Records Festival Deadline for submissions is April 15th, 2011 and winners will
be announced in May. There will be no fee for submitting a track and winners can expect some
serious prizes:
•
Winning tracks released on Alchemy Records
•
Top winners will be flown to the Alchemy Records Festival near Turin, Italy
(including flight + hotel costs)
•
A fine slot to perform live at the Alchemy Records Festival
•
The artist with the best performance at the festival wins the brand-new Cubase 6 music
production system from Steinberg —the perfect tool for professional aspirations
•
Full international support by Mauro Picotto, Alchemy Records and Meganite
•
The Grand Winner also receives a yearly Pro Account on SoundCloud, runners-up will receive
yearly Lite Accounts
•
Beatport vouchers worth € 200 for the Grand Winner and € 50 for one runner up
Mauro says they are looking for tracks that embody the Alchemy philosophy: "Alchemy is about club
music with character. Music that is not anonymous. I don’t like to follow the ship. I like to make my
own journey.“
The Alchemy Competition deadline is April 15, 2011
Mauro Picotto: The Alchemist
Mauro Picotto is one of the world's most important producers of electronic music. He is also counted
as one of the world's leading DJs. Mauro has released massive tracks including Bakerloo Symphony,
Iguana and Komodo, though his fame is mainly due to Lizard, a track that turned into a musical style,
receiving awards and accolades from all territories, and pushing Mauro to the Olympus of the Top 10
most popular DJs in the world. In 2001 he left Media records to create Bakerloo and the label
Alchemy. In 2003 Mauro Picotto created Meganite - Electronic Music Lifestyle - a successful club
party linked to the world’s best contemporary DJs. Mauro Picotto has released over 600 productions
and numerous remixes, and to date has sold over six million copies worldwide. Mauro was the first
DJ ever to play live at Top of the Pops UK and has performed in all the major dance music events,
from Love Parade to Creamfields, MTV Festival, Winter Olympics in Turin, Ultra Music Festival, Time
Warp and Awakenings. In 2011 Mauro will release his new album ' TwentyEleven' .
Line-up and ticket information to be announced soon.
Click here to go directly to the competition:
http://www.foem.info/
Mauro Picotto
Link to competition:
Clear URL: http://foem.info
Voice snippet to embed on your website:
It's a 1 minute clip with Mauro's personal invitation.
The embed code can be found here
DJ sets:
Click here for many Alchemy DJ sets
Press kit / 300 dpi images:
Click here for Mauro's complete press kit
Links:
Mauro Picotto website
Mauro Picotto Newsletter
Soundcloud
Facebook
Press contact:
FOEM UG
Music Communications
Florian Amann, Cologne, Germany
Mob: +49 179 76 48 119
Email: info(at)foem.info
Web: foem.info
Mauro Picotto is exclusively managed by Rising Digital