southeastern wisconsin

SOUTHEASTERN WISCONSIN
Professional Photographers Assn.
WEDDINGS with
KIM and JASON THIEL
September 10, 2012
Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE FROM THE PRESIDENT
ANNOUNCEMENTS
SEPTeMBER
Birthdays
2nd
9th
15th
REMINDER
If your birthday is not listed,
please send it to the newsletter
editor and you will be on next
year’s list!
Rick Bate
Dawn Geis
B. Artin Haig
OCTOBER Birthdays
7th
9th
10th
13th
14th
14th
27th
31st
Don't forget about the SEWPPA Forum and Facebook
pages. They are great resources for our community
and members.
www.sewppa.org/forum
www.facebook.com/sewppa
Kimberley Anderson
David Soderman
Ron Campbell
Mike Sohns
Dwight Beuthling
Jerry Braunsdorf
John Schoenfeld
Alan Goodstone
Affiliates
Inside this Issue
2012-2013 SEWPPA Board of Directors
WWW.SEWPPA.ORG
•
SEPTEMBER 2012
•
3
SEWPPA Board of Directors
4
A Message from the President
5
Chester J. "Chet" Worzella
6
This Month’s Program
7
Schedule & Registration
8
Images from June's Meeting
9
Website Update
10
Marketing and Program Update
12
Upcoming Events
14
Proposed Constitution Changes
15
Service Award Point Record
16
12 Elements of Competition Prints
17
Code of Ethics
VOLUME 35 •
NUMBER 3
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Southeastern Wisconsin Professional Photographer’s Association
BOARD OF DIRECTORS
ELECTED OFFICERS
ELECTED BOARD POSITIONS
President - Shirley Duenkel
262-338-2779
[email protected]
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Newsletter Editor - Tegan Olness
608-438-3426
[email protected]
Tegan Jae
5214 West Forest Home Ave. #202
Milwaukee, WI 53219
Past President - Rick Bate
414-807-0163
[email protected]
Rick Bate Photography
1483 Country Road C
Grafton, WI 53024
Reservations Chairperson - Jim
Schoonover
414-445-2220
[email protected]
Carroll Studios Inc.
6654 W. Lisbon Ave.
Milwaukee, WI 53210
Vice President - Diane Bentfield
262-483-0610
[email protected]
Bentfield Photography
4491 Ridge Road
Kewaskum, WI 53040
Secretary- Rick Bate
414-807-0163
[email protected]
Rick Bate Photography
1483 Country Road C
Grafton, WI 53024
Membership Chairperson - Alan
Goodstone
414-425-6662
[email protected]
Goodstone Photography
11860 West Rawson Avenue
Franklin, WI 53132
ICE/Print Chairperson - Jim
Schoonover
414-445-2220
[email protected]
Carroll Studios Inc.
6654 W. Lisbon Ave.
Milwaukee, WI 53210
Treasurer - Diane Bentfield
262-483-0610
[email protected]
Bentfield Photography
4491 Ridge Road
Kewaskum, WI 53040
Program Chairperson - Fuzzy Duenkel
262-338-2779
[email protected]
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Marketing Chairperson - Lori Kenney
262-268-7764
[email protected]
Firefly Portrait Art
1212 13th Avenue
Grafton, WI 53024
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
Webmaster - Michael Sohns
262-443-0513
[email protected]
Pictures at an Exhibition
PO Box 831
Oconomowoc, WI 53066
APPOINTED BOARD POSITIONS
Vendor Liason - Troxel Green
262-951-0534
[email protected]
Burrell Colour Imaging
1311 Merrillville Road
Crown Point, IN 46307
Assistant to ICE/Print Chairperson - Tegan
Olness
608-438-3426
[email protected]
Tegan Jae
5214 West Forest Home Ave. #202
Milwaukee, WI 53219
Assistant to Reservations Chair - Nancy
Jenkins
262-968-4699
[email protected]
Jenkins Photography
W304 S1719 Brandybrook Road
Waukesha, WI 53188
WPPA Regional Representative - Shirley
Duenkel
262-338-2779
[email protected]
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
NUMBER 3
3
Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE FROM THE PRESIDENT
Shirley Duenkel, President
It's with a sad heart that I write this President's message with the recent passing of Chet Worzella still fresh in my mind. For
those SEWPPA members who knew him, Chet was not only an excellent photographer but a great businessman as well. Chet and
his wife Marlene built a well known portrait studio in Mequon providing their customers with a classic style of portraiture which
shall forever stand the test of time.
We who are in the business of photography should strive to do the same. Are the portraits we provide our customers able to
stand the test of time? Or are we caught up in the trends of the day producing images which may be salable now but will date
themselves in a few short years?
I think all of us can agree that it is getting harder and harder to make a living in the photography profession. And as the technology improves and makes it easier and easier for the non professionals to produce decent photographs that are "good enough" and
low cost for most people, the professionals will continue to suffer.
With that in mind, your SEWPPA Board is working on ways we can help the members in our professional organization improve
their photography and business plans to stay viable in today's market. We have several changes in mind that we hope will help
increase our membership and encourage meeting attendance.
We have a great wedding program lined up for our upcoming meeting, along with an image competition, social hour, and studio
tour. And you can't beat the price!
So take some much needed time out for yourselves after a busy summer and plan to attend the September 10th meeting in
Grafton. You won't be disappointed!
Your President,
Shirley Duenkel
PLEASE WELCOME OUR NEW MEMBERS
Shannon McMahan
Shannon McMahan Designer Portraits
Jon Allyn
Jon Allyn Photography
Chris McManigal (Associate)
McManigal Photography
Alex Garcia
AMG Photography
Jas McDaniel
Studio 33
Lyn Moran
Lyn Moran Photography
Wayde Peronto
Babboni Photography
Sarah Stevens
I Do Photography
Bill Gellerman
Bill Gellerman Photography
Roy Hippert
On Image Photography
Amy McManigal
McManigal Photography LLC
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
Chester
J. "Chet"
FROMWorzella
THE PRESIDENT
August 4, 1942 - July 21, 2012
My Friend Chet Worzella
Obituary
Chet Worzella was the kind of friend you don’t come by very
often. He was soft spoken, kind and caring. But when it
mattered, he was strong and bold and said it like it was. With
Chet’s passing, we all lost a man who we will never forget.
Chet founded Worzella Photography in 1974 in Thiensville.
In 1988 the photography business moved to its current facility in Mequon. He was a well respected photographer and
touched many lives with his portrait work. Chet served as
SEWPPA President in 1977. Amy (a former employee) and Kyle
Sturkenburg now own and operate the business.
Alan and I have known Chet and Marlene since the 1970’s
when we joined sewppa. We served on committees with him
in wppa and sewppa. He was the kind of person who got the
job done right. He ran a very successful photography studio
and helped his fellow photographers any way he could.
I remember when Alan and I opened our shopping center
studio in 1984. Chet was right there to help us out. He printed
enlargements for our studio walls and never charged us a penny. He came to the studio and gave us pointers on how to do
things. But the one thing I will never forget is this one piece
of advice. He told us to open our studio the way we wanted to
operate it on the day we retire. He said if you start your studio
cheap, you can never build it to be up scale. And he was right.
It helped us tremendously through the 25 years our studio was
open. We were successful because of the enormous help we
received from Chet Worzella.
We will never forget the parties we all had together. We were
all like family. We gathered together with our children so they
would grow up to know what true friends are. We had dinner parties, BBQ’s, costume parties, photography convention
parties, you name it, we did it together and more importantly,
we had our children with us. We were all loving friends who
cared about each other and our families. We all helped each
other when in need, and it was because of people like Chet who
made it all possible.
As we say a prayer to the Lord to bless Marlene and their family, we know Chet is looking down and will keep the blessings
flowing to them. Their deep faith in the Lord will comfort
them at this time of sadness. We love you Chet. We will miss
you.
- Rose Goodstone
WWW.SEWPPA.ORG
•
SEPTEMBER 2012
•
Chet was active in several groups, Jaycees, Optimists Club,
M-T Chamber of Commerce, T-M Rotary, Wisconsin
Professional Photographers Association and other volunteer
organizations. As a member of Stony Hill Church he was active in Bible studies, Haiti mission outreach and adult-child
mentoring. He had a calling for Christian evangelism.
In 2005 the Mobile Missionary Assistance Program (MMAP.
org) became his passion. He and his wife Marlene volunteered
their time traveling the country building churches and being
a part of Christian work projects at various facilities nationwide. Chet found great joy in working on mission projects
and in serving the Lord. He wore a little inscription in his hat
that read “I’m third” and would explain to anyone who asked
its meaning, saying; I’m third, family and friends are second,
Jesus Christ my Savior is first.” Mission work led him to Haiti
in 2007 and 2008. Work mission teams from Stony Hills
Church continue to carry on this legacy.
Chet’s life was directed by his love for the Lord. He was a
compassionate, humble man with a quick wit. He believed in
returning the Glory to God for any accomplishment. In retirement he became skilled in the art of woodworking/furniture
building. When he was no longer able to travel to do mission
work, he built and donated his woodworking to churches for
mission fund raising and for other charitable fundraisers.
Chet is survived by his loving wife of forty three years Marlene
(nee Bulgrin), their daughter Brook (Dick) Best, grandson
Chet “CJ”, son Blair Worzella and his eight remaining siblings.
A heartfelt thank you to family, friends and medical personal
for your exceptional care and support during the past three
and a half years of Chet’s illness.
VOLUME 35 •
NUMBER 3
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
THIS
MONTH’S
FROM
PROGRAM
THE PRESIDENT
WEDDINGS with KIM and JASON THIEL
September 10, 2012
Our September meeting will feature Kim and Jason Thiel, youthful
wedding and portrait photographers from Appleton. Their program will be about weddings, but whether you photograph weddings or not, you’ll still find our speakers of great value.
The Thiel’s image style is very cutting edge and current. Kim and
Jason also will cover the important aspects of business because they
believe that no matter how cool and catchy your work is, you need
to have business senses to make it pay. If you’re concerned with
becoming dated, check out this dynamic duo who is growing their
business in these difficult times.
Check out their website to prepare yourself for what’s to come!
www.kimthielphotography.com/
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
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Southeastern Wisconsin Professional Photographer’s Association
SCHEDULE & REGISTRATION
WEDDINGS with kim and jason thiel
september 10, 2012
Location: Milwaukee Ale House
1208 N. 13th Avenue
Grafton, WI 53024
Agenda
8:00 - 9:30
9:30 - 11:30
11:30 - 12:30
12:30 - 1:30
1:30 - 4:30
5:00
Board Meeting
Image File Competition
Program
Lunch on your own at the Ale House
Program continues
Social Hour followed by a studio tour at Lori
Kenney's studio (down the street)
Registration DEADLINE september 6, 2012
Meeting Cost: $19.99 Members/$49.99 Non-Members
Add $10.00 after SEPTEMBER 6 or at the door
Register online at www.sewppa.org (credit cards will only be accepted online). If paying by check please use this form and make
checks payable to SEWPPA. Please send checks and registration forms by the deadline directly to Jim Schoonover at
6654 W. Lisbon Ave., Milwaukee, WI 53210. Questions: Jim Schoonover at 414-445-2220 or [email protected].
Reminder: Guests can attend SEWPPA meetings once at half price of the non-member fee as an introduction to joining.
Guest registration must be made directly with the Reservations Chair.
Registration form
Name ________________________________________
Additional non-members attending __________________
Studio ________________________________________
______________________________________________
E-mail ________________________________________
______________________________________________
Address _______________________________________
______________________________________________
Additional members attending ______________________
Total Number attending ___________
Total Amount Due _______________
______________________________________________
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
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Southeastern Wisconsin Professional Photographer’s Association
IMAGES FROM JUNE'S MEETING
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
NUMBER 3
8
Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
WEBSITE
UPDATE
FROM THE PRESIDENT
Michael Sohns, Webmaster
Yes, Virginia, there is a SEWPPA web site.
It's been through a lot over the last several years. From its humble beginnings at members.aol.com/sewppa, it's grown, lived long,
and prospered. But it also spent a lot of its life as a collector of sorts, a ship sailing through the waters of the intertubes, collecting all sorts of barnacles on its hull (while hunting the occasional 255/255/255 whale). Changes here, additions there; it always
functioned, but it grew more confusing than intended and less attractive than desired.
The first major overhaul was converting the web site to WordPress. Prior to the conversion, web site maintenance was totally dependent on one person (me) with proprietary software and knowledge. The position of "Webmaster" (I do not like that term) had
to be held by someone who knew how to write web sites and ether already had the right software or SEWPPA had to purchase
it. It basically was a monopoly. Using WordPress was intended to break the monopoly; while knowing HTML and CSS was (and
still is) extremely helpful, and having the appropriate software can be very useful, none of that was essential anymore. SEWPPA
web site design and maintenance could be accomplished directly online, by almost anyone with proper access with any web
browser. Or at least that was the intent.
The second major overhaul to the web site was accomplished when Jim Schoonover took it over, rebuilding it from the ground
up and providing solutions to many of the problems that cropped up over the years. (Those metaphorical barnacles mentioned
above.) Unfortunately, some problems weren't solved as well as could be wished, and new problems appeared. Also, by using a
proprietary application for the redesign, Jim inadvertently reinstated the monopoly of the single person. Recently, he also decided he didn't want to maintain the web site anymore, which leads back to me.
This, now, is the third major overhaul: taking the good things that Jim did (including as much of his aesthetic as I can preserve),
hopefully solving things that he didn't/couldn't, and making the web site again independent of a single person -- removing the
monopoly. The intent and goal is to make any future redesign, maintenance, updates -- whatever -- able to be accomplished from
any web browser, with no special proprietary software necessary. Having the extra knowledge -- and appropriate software -- is
helpful, but one should merely need to know how to use WordPress and the necessary plugins in order to maintain the web site.
That is how it should be, and that is now how it is.
Please note that people with no knowledge of web development or web design are using WordPress for their own web sites and
blogs. SEWPPA should be no different.
The web site address goes back to www.sewppa.org. If you have any shortcuts or bookmarks to www.sewppa.org/wpnew, please
delete or change them. Your old password will still work -- and there's a normal "lost your password?" link that you can easily use. When you log in as a SEWPPA Member, you'll see that the menu of options expands to include pages available only to
Members. Hopefully things are easier to find and understand; the FAQs/Support page should help.
As I write this, I'm still tweaking and fixing, and waiting for an update to a plugin. But by the time you read this in the
Newsletter, the web site should be fully baked.
Thanks.
Mike
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
NUMBER 3
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE FROM
MARKETING
AND PROGRAM
THE PRESIDENT
UPDATE
Marketing SEWPPA
Speaker Questionnaire
A small group of members got together at Firefly Photography
in Grafton on May 21st to brainstorm about ways to market
SEWPPA to new members. Bringing in new members is the
only way to keep SEWPPA moving forward into the future. A
few of the ideas that were brought up were keeping the cost of
meetings down to make it more appealing to the newer photographers, holding studio tours, business cards for us to hand
out to possible new members, utilizing Facebook to promote
our meetings, and a question was put out on Facebook as to
what type of meeting content would people be interested in.
With that in mind, several ideas were presented to the board.
One idea is being mulled over this summer by the board members and hopes to have some information for you after our
Sept. 10th meeting on our one big idea!
A few months ago, I asked SEWPPA members what and who
they wanted to see. I was hoping to get a consensus of one
topic or speaker, but the results of the questionnaire were
inconclusive. There was a request for nearly every aspect, so it
wasn’t too helpful to direct me to any one, specific area. So, I’ll
look at the speakers that were requested and choose one that
fills any void I think we’ve had.
Fuzzy Duenkel, 2012-2013 Program Chairperson
If you have any additional ideas you would like to share regarding the marketing of SEWPPA please feel free to contact
me.
Lori Kenney, 2012-2013 Marketing Chairperson
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Readymade & Joined Frames
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Matboard & Foam Board
Phone: 1.800.873.3300/920.261.8857
Fax: 1.800.871.4771/920.261.4771
Website: evaldmoulding.com
E-mail: [email protected]
WWW.SEWPPA.ORG
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WWW.SEWPPA.ORG
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Southeastern Wisconsin Professional Photographer’s Association
UPCOMING EVENTS
SEWPPA Events
Indianhead
www.sewppa.org
www.indianheadphotographers.org
November 5, 2012 John Hartman of Stevens Point. John is
internationally known for his marketing
expertise. But he’s also an incredibly
driven and creative photographer. John
will share some of his thoughts on why
both are critically important to success.
FVPPA
www.fvppa.com
WPPA
www.wppa-online.org
October 21-22, 2012
Fall Convention
SCPA
www.southcentralppa.com
PPA
September 24, 2012
Chris Nelson
www.ppa.com
November 26, 2012
Beth Forester
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
NUMBER 3
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WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
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PROPOSED SEWPPA CONSTITUTION CHANGES
Proposed SEWPPA Constitution Changes for Membership Vote at the September 10, 2012 Business Meeting:
Article IV, 4.4 General Membership Voting
Current Wording: Each Primary and Life member shall have one (1) vote. All resolutions or other matters coming before any
meeting of the members shall be determined on the basis of a majority vote by the votes cast, except as herein stated otherwise.
Proposed Wording: Each Primary and Life member shall have one (1) vote. All resolutions or other matters coming before any
meeting of the members shall be determined on the basis of a majority vote of the votes cast by the voting membership present,
except as herein otherwise stated.
Article VI, 6.2 Source of Income
Current Wording: SEWPPA shall derive its income from dues, rentals, fees, and other such sources as are consistent with the
Constitution and Bylaws.
Proposed Wording: SEWPPA shall derive its income from dues, fees, and other such sources as are consistent with the
Constitution and Bylaws.
WWW.SEWPPA.ORG
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SEPTEMBER 2012
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VOLUME 35 •
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This form can still be
filled out and submitted
to diane bentfield to
count towards next
year's awards.
WWW.SEWPPA.ORG
•
SEPTEMBER 2012 service
• VOLUME
points.tif35 •
NUMBER 3
15
Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
12
ELEMENTS
FROM
OF ATHE
COMPETITION
PRESIDENTPRINT
1
Impact is the sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness,
anger, pride, wonder or another intense emotion.
2
Creativity is the external expression of the imagination of the maker by using the medium to convey an idea,
message or thought.
3
Style is defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply
be recognizable as the characteristics of how a specific artist applies light to a subject. It can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when
they are at odds.
4
Composition is important to the design of an image, bringing all of the visual elements together in concert
to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to
look where the creator intends. Effective composition can be pleasing or disturbing, depending on the intent of the
image maker.
5
Print Presentation affects an image by giving it a finished look. The mats and borders used should support
and enhance the image, not distract from it.
6
Center of Interest is the point or points on the image where the maker wants the viewer to stop as they
view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of
interest, when the entire scene collectively serves as the center of interest.
7
Lighting — the use and control of light-refers to how dimension, shape and roundness are defined in an image.
Whether the light applied to an image is man-made or natural, proper use of it should enhance an image.
8
Subject Matter should always be appropriate to the story being told in an image.
9
Color Balance supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always harmonious and can be used to evoke
diverse feelings for effect.
10
Technical excellence is the print quality of the image itself as it is presented for viewing. Sharpness,
exposure, printing, mounting and correct color all speak to the qualities of the physical print.
11
Technique is the approach used to create the image. Printing, lighting, posing, film choice, paper selection and
more are part of the technique applied to an image.
12
Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each
viewer might collect his own message or read her own story in an image.
WWW.SEWPPA.ORG
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VOLUME 35 •
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Southeastern Wisconsin Professional Photographer’s Association
CODE OF ETHICS
A
Endeavor to maintain a dignity of manner in his/her behavior, appearance, the photographic Presentation of his/her
services, and in all other forms of public contact.
B
Observe the highest standard of honesty in all his/her transactions, and at all times avoid the use of unfair competitive
practices as determined by any court of competent jurisdiction, Federal and State anti-trust laws, and related statutes.
C
At all times endeavor to produce photographs of a quality equal or superior to the samples he/ she displays, to apply
his/her best efforts towards providing the best possible photographic service, and to play his/her part in raising the
general standard of photographic craftsmanship.
D
Show a friendly spirit of cooperation to his/her fellow professional image makers, and assist them and encourage them
to achieve and maintain the highest standards of quality.
E
Recognize the authority of SEWPPA Officers and Board of Directors in all matters relating to the interpretation of this
Constitution and Bylaws.
F
The membership of any person who repudiates or violates the Code of Ethics, as found in Section 2.1 of the
Constitution, may be terminated from membership in accordance with the rules of SEWPPA.
2.2
Competition
No member of SEWPPA shall enter into any agreement having the objective of restraining trade, limiting production or
competition, regulating prices, or distributing business of another member.
WWW.SEWPPA.ORG
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