COMPANY PROFILE : ARTOYZ SA is a french company dedicated

COMPANY PROFILE :
ARTOYZ SA is a french company dedicated to sell,
promote and produce Designer Toys and Urban
Vinyl Figures.
The company based in Paris was founded in
December 2003 and started as a website
(still growing as from today) including a retail
webshop, a magazine featuring news, articles,
interviews, a message board, and a news blog
since mid-2007.
The website has 120 000 unique visitors/month
as for January 2008.
We became wholesaler for shops in France and
Europe a few weeks after with the immediate
success of the product we were retailing.
We are currently working with a solid network
of 150 shops with half of them in France
and the other half in Europe.
We opened a shop and gallery (100m2)
in the center of Paris in October 2005,
in between the district CHATELET/LES HALLES
and LE LOUVRE.
We opened another shop and gallery in the 2nd
biggest city of France, Lyon, in May 2007 in the area
of the Presqu’ile (100m2 also).
We are the biggest company dedicated to this
segment in Europe, and the biggest wholesaler
and retailer as well.
The turnover for ARTOYZ for the year 2006 – 2007
is 1 million euros.
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SHOP IN PARIS :
SHOP IN LYON :
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BRAND PROFILE :
In the designer toys industry we got the best
name for such a product, really easy to rely
and to remember.
We have worked with different companies since
our creation in various areas on many projects.
Corporate collaborations
by ARTOYZ :
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Virgin Music (N*E*R*D *),
SFR,
HUGO BOSS
Universal Music (Method Man),
Who’s Next trade show
Microsoft (XBOX360),
Vans,
Carharrt,
Dunlop,
Zurban,
Bonobo
Orange
Salon de la BD Angoulême (2008)
International comic book salon
Galeries Lafayette (2008)
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VIRGIN MUSIC (N*E*R*D)
(500 pieces)
WHO’S NEXT TRADE SHOW
(1000 pieces)
UNIVERSAL MUSIC (Method Man)
(300 pieces)
VANS
(2000 pieces)
FESTIVAL BD
d’ANGOULEME
(5000 pieces)
BONOBO
(3000 pieces)
GALERIES LAFAYETTE (2008)
(1400 pieces X 5)
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SPECIAL VERSIONS
by ARTOYZ :
MCA EVIL APE FRENCH VERSION –
designer : MCA (250 pieces)
ARO ARTOYZ VERSION –
designer : STEPH COP (300 pieces)
NED ZED ARTOYZ VERSION –
designer : ROLITO (250 pieces)
QEE ARTOYZ - 4 styles –
designer: iLK (2000 pieces)
PENNY ARTOYZ VERSION –
designer : TIM TSUI (200 pieces)
DAPE 3 ARTOYZ VERSION –
designer : TIM TSUI (200 pieces)
DAPE 6 ARTOYZ VERSION –
designer : TIM TSUI (200 pieces)
OBAKE GHOST ARTOYZ VERSION –
designer : SECRET BASE (100 pieces)
SKULL BEE ARTOYZ VERSION –
designer : SECRET BASE (100 pieces)
LEI GONG ARTOYZ VERSION –
designer PIXIE (250 pieces)
ORUS ARTOYZ VERSION –
designer : MIST (200 pieces)
COPPER ARTOYZ VERSION –
designer : STEPH COP (150 pieces)
VIL ARTOYZ VERSION –
designer FURI FURI (250 pieces)
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MCA EVIL APE FRENCH VERSION
designer : MCA (250 pieces)
QEE ARTOYZ - 4 styles
designer: iLK (2000 pieces)
PENNY ARTOYZ VERSION
designer :
TIM TSUI (200 pieces)
ARO ARTOYZ VERSION
designer :
STEPH COP (300 pieces)
NED ZED ARTOYZ VERSION
designer :
ROLITO (250 pieces)
OBAKE GHOST
SKULL BEE ARTOYZ VERSION
ARTOYZ VERSION
designer : SECRET BASE
designer :
(100 pieces)
SECRET BASE (100 pieces)
DAPE 3 ARTOYZ VERSION
designer :
TIM TSUI (200 pieces)
DAPE 6 ARTOYZ VERSION
designer :
TIM TSUI (200 pieces)
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CHOCO and MINTY
XMAS VERSION
designer : DAVID HORVATH
(250 pieces - 100 piéces)
COMOBOT ARTOYZ VERSION
designer: MR JAGO (300 pieces)
ORUS ARTOYZ VERSION
designer : MIST (200 pieces)
RINGO BEAR
designer :
JOE LEDBETTER
(300 pieces)
TEDDY TROOPS VRS
designer :
FLYING FORTRESS
(1000 pieces)
COPPER ARTOYZ VERSION
designer :
STEPH COP (150 pieces)
LEI GONG
ARTOYZ VERSION
designer : PIXIE
(100 pieces)
VIL ARTOYZ VERSION
designer : FURI FURI (200 pieces)
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EXHIBITIONS CURATED by ARTOYZ
2004
- TOYZ WORLD (expo collective) – Colette shop
2005
- TAG THE SYSTEM (expo collective) – Espace Beaurepaire
- IMAGINARY TOY (expo collective) – Artoyz Paris
2006
- MIST (FR) – Artoyz Paris
- LE LAPIN ELECTRIQUE (expo collective) –
Artoyz Paris
- STEPH COP (FR) – Artoyz Paris
- SUPERDEUX (FR) - Artoyz Paris
- JON BURGERMAN (UK) – Artoyz Paris
- KOA & SKWAK (FR) – Artoyz Paris
- MANU CUSTOM (FR) – Artoyz Paris
- C215 (expo collective) – Artoyz Paris
2007
- PETE FOWLER (UK) – Artoyz Paris
- EIGHT BIT BOY (FR) – Artoyz Paris
- DGPH (ARG.) – Artoyz Paris
- HAPPY GRAFFITI FRIENDS (FR collectif) –
Artoyz Paris
- JEREMYVILLE (Australie) – Artoyz Paris
- KOA (FR) – Artoyz Lyon
- SUPERDEUX (FR) – Artoyz Lyon
2008
- DONUTS PARTY (expo collective) – Artoyz Paris
- NIARK & BUNKA (FR) – Artoyz Paris
- BWANA SPOONS (USA) – Artoyz Paris
- DEHARA YOKINORI (JAP) – Artoyz Paris
- GOLEMFABRIK – Artoyz Lyon
- EXPRESSION MEDICALE (expo collective) –
Artoyz Lyon
...
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From 2008 ARTOYZ is releasing his first own toy
productions under the name ARTOYZ PROJECTS
starting in June 2008
At the same time ARTOYZ is launching his own
clothing brand in Spring 2008: ATZ
We are going to release several toys projects with
French designers including vinyl toys and PVC toys.
We are developing a platform toys series entitled
ELEMENTS including 4 different characters and
shapes.
Each figure represents a natural archetypal classical
element (Earth, Water, Air and Fire).
ELEMENTS
The design has been imagined by EASY HEY from
DELKOGRAPHIK studio, based on the Artoyz
Mascot in 2005.
The 3D model has been created by GREGOS.
It’s the first French Platform toy ever.
There will be many releases on those shapes
for forthcoming years including:
Special releases (one or several ELEMENTS designed
by ARTOYZ or by artists)
Artists releases (one or several ELEMENTS designed
by artists)
Collaborations and corporate releases
(one or several ELEMENTS designed by companies
or associations)
Series (Several Elements designed by artists)
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ELEMENTS :
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THE SCHEDULE FOR ELEMENTS
IN 2008 IS AS FOLLOW:
June 2008: ELEMENTS PROLOGUE
First set of ELEMENTS including 4 figures in clear
color (red, blue, clear, black clear)
July 2008: ELEMENTS INTRO
Single figure designed by ARTOYZ
for the ELEMENTS exhibition in ARTOYZ PARIS
in July 2008. Special Packaging very limited release
(150/200 pieces)
September 2008: EASY ELEMENTS Set designed by EASY HEY, creator of the shape
October 2008: ELEMENTS SERIES ALPHA
First series of Elements with designs by
BWANA SPOONS, PULCO MAYO, NYNO,
JON BURGERMAN, RUN, SUPAKITCH, iLK,
GREGOS, STEPH COP, MIST,
NATHAN JUREVICIUS, SKWAK, MAYUMI, JEAN
SPEZIAL, KORALIE, ARTIZARNAL, KOA, FLYING
FORTRESS, GREMS, SUPERDEUX.
VINYL PROJECTS
(find pictures below)
We are starting to produce vinyl figures created
by French artists (at first).
Those artists come from various areas and graphic
styles such as illustration, graphic design, fashion,
street-art, design, comic book.
Our aim is to develop new graphic shapes and style
in 3D to promote French artists and their unique
style. We want to develop new projects unseen
characters and fresh 3d figures.
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OUR FIRST RELEASES
FOR 2008 ARE :
KID ONION
Created by EASY HEY
This is a character created by French artist from
DELKOGRAPHIK STUDIO.
This is a sweet boy turned into an onion.
We gonna release a total of 9 different versions
starting from Sept. 2008
The original version will be produced in 750 pieces.
CHAOS
Created by BUNKA
This is a character created by French artist BUNKA.
It’s a nasty monkey with big round eyes which is
standing on his forearms.
We gonna release a total of 9 different versions
starting from July 2008.
The original version will be produced in 1000 pieces.
LOWRIDER
Created by ALËXONE (9e concept)
This is a lowrider vehicle driven by a spray addict
penguin travelling with many penguins around him.
It features the irregular style of famous graffiti artist
ALEXONE
We gonna release a total of 4 versions starting from
October 2008.
The original version will be produced in 500 pieces.
Projects scheduled for late 2008/2009:
KORALIE, 123KLAN, SUPERDEUX, LEWIS
TRONDHEIM, MIST...
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KID ONION :
CHAOS :
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ATZ (CLOTHING LINE)
ARTOYZ is gonna release starting Spring 2008
a clothing label called ATZ.
The name ATZ refers immediately to the name
ARTOYZ, as it’s shortened and an immediate
reference to our brand name known worldwide.
We are doing a collaborative work with close artists
and also forthcoming talents.
We are working on selected pieces, created by
fashion designer STEPH COP, who was the stylist
for famous street brands such as HOMECORE,
LADYSOUL and GRAPHIK DZIGN.
He created for the first collection a collection
of men and women shirts and mens’ hoodies
with original cuts created specially for our brand.
At first we are developing selected pieces such
as tees and hoodies, step by step we are going
to increase the forthcoming collections by adding
other styles such as polos, hats, sweaters, jackets,
accessories for both men and women.
This first collection is a way to demonstrate
the styling direction and graphic design we are going
to develop in the near future.
We have chosen to work on selected materials
and shapes in order to create a clear distinction
with other street labels.
Our aim is to develop quality street clothing with
a fresh view on graphic designs, trying to reinvent
the classic tee with several pieces and colours
in one shirt.
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We have worked with artists for special designs
with a significant constraint of colours and materials
(4 colours to choose by artists).
There is a link between the toys and the clothing
(pattern, details, colours, artists)
We want our brand to be considered as an upper
street brand with high quality products.
Here are the main points that give value
to our clothing line:
Innovative shirts with use of multiple stitching
and various elements.
Eco friendly material.
High value packaging with tissue-paper, cotton bags
and clear plastic displays.
Each collection consists of a selected choice
of 4 colours (plus black and white) that can be
mixed because of the structure of the piece itself
Collaborative work with famous graphic artists
The artists that created designs for the first
collection are:
STEPH COP, JEAN SPEZIAL, iLK, NYNO,
NATHAN JUREVICIUS, FLYING FORTRESS, EASY
HEY, PULCO MAYO, GREMS, BUNKA, KORALIE.
The retail price for the tee-shirts (men and women)
should be around 40€ (Retail Price)
The hoodies would be around 120€ (Retail price)
The hoodies will be limited to 300 pieces worldwide.
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SPECIFICATIONS
The specs for the shirts are:
100% organic cotton
Backside couture on the sleeve (mens shirts)
Embroidery coloured bartak elements on the sleeve
Contrasted stitch elements
Double jersey bands
Hand tag labelling
Coloured neck tape matching right side of the shirt
(mens shirts)
Size labels on the left side
Double couture on the neck (mens shirts)
High definition woven labelling
The specs for the hoodies are:
100% organic cotton
Backside couture on the sleeve
Embroidery coloured bartak elements on the sleeve
Contrasted stitch elements
Double jersey bands
Hand tag labelling
Coloured neck tape matching right armband
Size labels on the left side
Double couture on the neck
High definition woven labelling
Armband 1/1 contrast
Asymmetric armbands
Geometric appliqué work
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We are aiming to work with selected shops that
we are already working with and shops which
graphic sense, style, existing products and selection
fit with our brand and our objectives.
France :
Artoyz shops (Paris / Lyon)
Antik Boutik (Nice)
Le Rézoh (Strasbourg/Paris)
Vibes (Montpellier)
Auguste (Paris)
Rice & Beans (Toulouse)
Delkographik Studio (Rennes)
Mamatoro (Cannes)
Europe :
Isolee (Madrid)
The Corner (Berlin)
Extrabold (Luxembourg)
Bond (UK)
24 Kilates (Barcelona)
Noventa Grados (San Sebastian)
Fish & Chips (Belgium)
Le Village (Geneva)
Concrete (Amsterdam)
Bisquit Stash (Helsinki)
Shop & Trade (Athens)
Caliroots (Malmö)
11after11 (HK)
Chocolate (Saragossa)
…
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Marketing activities :
As we are developing various new projects our
actions will be both global and local, mixing street
actions, web guerrilla, happenings, parties, trade
shows and special releases.
We have a strong knowledge of our core target
and we will work on many aspects of the street
and graphic cultures it involves to promote
and to push our products the best way possible.
Advertising/prints offline:
French national press (Clark, Graff’it…)
Regional free press (Kostar, Last Mag, Beach Brother…)
European press (Stw2d, Lodown…)
Street marketing:
20 000 flyers for VINYL PROJECTS (printed back/
front)
20 000 flyers for ARTOYZ ELEMENTS (printed
back/front)
40 000 mini catalogues featuring Artoyz projects
for 2008 given away in trade shows, also included in
boxes of our products
Those prints would be distributed in shows, salons,
gigs, trade shows with a dedicated street team in
Paris and in biggest cities in France.
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Online advertising:
Banners (Hypebeast, Glltn.com, slamxhype,
vinylpulse…)
Dedicated websites launched simultaneously with
the products:
www.artoyz.com/elements
www.artoyz.com/prods
www.atzclothing.com
The Elements-based website will feature an original
system with a 3d viewer very innovative that will
allow visitors to upload their creation and see the
rendering automatically in 3 dimensions.
Release:
Release party at the Social Club in Paris in June
In shop release party plus exhibition in September
(11th to 21st)
And many more to come…
Contact presse:
Yann-Claude PHILIPPOT
01 48 57 11 74
[email protected]
45 rue de l’Arbre Sec
PARIS 1er
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