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Volume 33 No.
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DEDICATED TO THE BUSINESS OF THE PROFESSIONAL AUDIO INDUSTRY
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PRO SOUND NEWS
November 2011
Road
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veterans Robert Scovill
48
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AES Convention.
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BRAD GLAZIER
BY STEVE HARV
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for audio pros. With
stone Arena are
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Baird (left) and
Martin Audio’s Jason
Rob Hofkamp.
Pro Sound News is a monthly news journal dedicated to the business of
the professional audio industry. For more than 30 years, Pro Sound News
has been — and still is — the leading provider of timely and accurate news,
industry analysis, features and technology updates to the expanded
professional audio community — including recording, post, broadcast,
live sound, and pro audio equipment retail.
page
prosoun
NAB,
SSE/PR
MUSIKME
May 2011
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—PAGES
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"I got very involved in the mixing with this record. Handing the record off to
Tchad Blake to mix was a good move. He then sent me mixes remotely from
Wales, where he lives, and had me comment on them. I was surprised at his
treatment of drums and electric guitar, and quickly learned that he is very good
at the hard-rock stuff and making each track stand out from one another." Eric Earley, guitarist/vocalist of Blitzen Trapper »
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4. Custom emails should be 999 pixels high by 728 pixels wide.
5. A text version to send to our text-only subscribers.
2013 Online Rates&Specifications
SPECIFICATIONS & PRICING GUIDE
AD UNIT SPECIFICATIONS
AD DESCRIPTION
AD SIZE (pixels)
PRICE
Required Files
LEADERBOARD
728 x 90
$100/CPM
.jpg, .gif, swf,
3rd party tag,
click through URL
FULL BANNER
468 x 60
$85/CPM
MEDIUM RECTANGLE
300 x 250
$125/CPM
Size or Length
Loop/Time
50k
3 loop/15 sec
Media Types
Accepted
Audio Accepted
3rd Party
Serv
All Rich Media
User Enabled Audio
Streams Only
Yes
except DHTML
LEADERBOARD
FULL BANNER
MEDIUM
RECTANGLE
RICH MEDIA
Accepted Ad Formats
Expandable Banner,
Standard Banner,
Peel Backs,
Page Take-overs
Lead Time
4 days
Maximum file size
100 KB
Accepted Flash
Versions
8
up to Flash 10
Direct technical questions and submit materials to Sujin Lee:
[email protected] or (212) 378.0433.
NewBay Media Pro Audio Group’s brands include:
2013 Online Specifications&Contacts
GENERAL SPECIFICATIONS
• All creative must be approved and tested before a
campaign can begin.
• Creative must be received by Traffic & Campaign
Management 4 business days before the campaign
launch date.
• Flash creative should use Click-Tag instead of ClickThrough (http://www.adobe.com/resources/richmedia/ tracking/designers_guide/) on (release) {getURL
(clickTAG,”_blank”);}
• When submitting rich media, an alternate .gif/.jpg is
required
• Expandable or “Out of Banner” Rich Media creative
must be click initiated
• Expandable or “Out of Banner” Rich Media creative
must no larger than twice the banner size
• Audio ads must be user initiated and are subject to
editorial approval
WEB MECHANICAL SPECIFICATIONS
Supplied materials should be no more than 530 pixels
wide by no more than 72 pixels deep. GIF or JPEG
formats are accepted, as are animated GIFS (which
must be less than 24 kilobytes in size). A URL for hot link
must be specified. Our production department will be
happy to produce your Web advertising FREE of charge.
CHANGES & CANCELLATIONS
All creative materials must be received at least five
business days prior to the launch of the campaign.
Include with artwork: Referring URL and alt text. If
creative is delayed, NewBay Media reserves the right
to extend the campaign and date by same number of
days creative was delayed.
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File Specifications
Maximum file size for any advertisement is 40K. We
accept animated or static .gifs/.jpgs, but do not accept
Rich Media/Flash for the newsletters. (*Please note
that Microsoft 2007-and-up WILL NOT animate .gifs in
emails, only the first frame of the animation will appear.
We recommend that you start your animated .gifs on the
most important frame to accommodate this Microsoft
issue, this way it will allow Outlook end-users to see your
pertinant info and anyone using other email apps will be
able to view the full animation cycle. Vist http://office.
microsoft.com for more details.)
For more information, or to reserve
advertising space, contact your regional
sales representative:
SALES CONTACTS
TARA PRESTON
ASSOCIATE PUBLISHER, EAST SALES/EUROPE
Phone: (917) 331.8904 | Fax: (732) 200.3303
Email: [email protected]
Materials Due
KAREN GODGART
ADVERTISING SALES DIRECTOR, WEST SALES
Phone: (323) 868.5416 | Fax: (323) 872.5191
Email: [email protected]
Rejecting Creative
DOUG AUSEJO
SPECIALTY SALES ASSOCIATE
Phone: (650) 238.0298
Email: [email protected]
All creative materials must be received at least
five business days prior to the launch of the newsletter.
NewBay Media reserves the right to approve all ad
creative which will run on any NewBay Media newsletters.
NewBay Media reserves the right to reject any creative
that does not follow our specifications.
3rd Party Tag Policy
NewBay Media will accept and traffic up to three tags
per placement, per campaign.­­
Late Creative
NewBay Media will not delay the deployment of a
newsletter due to late creative.
NewBay Media Pro Audio Group’s brands include:
EDITORIAL CONTACTS
FRANK WELLS, Editorial Director
Phone: (212) 378.0400 ext. 535 | Fax: (615) 246.2683
Email: [email protected]
Send Materials To:
Pro Sound News
Production Department
28 E. 28th Street
12th Floor
New York, NY 10016
2013 Who’s Reading Pro Sound News?
HOW OFTEN DO YOU VISIT THE WEBSITE WWW.PROSOUNDNETWORK.COM?
WHAT SOURCES DO YOU RELY ON TO STAY UP TO DATE ON TRENDS, TECHNIQUES, PRODUCTS, VENDORS AND NEWS
FOR YOUR RECORDING NEEDS?
Professional/Industry magazines 94%
Search Engines (Google, Yahoo, etc) 51%
Online community/forum sites 46%
Web sites produced by professional magazines 54%
Manufacturer web sites 72%
Electronic Newsletters 55%
E-mail from vendors 32%
Manufacturer seminars 28%
Books 31%
Retail Sales staff 14%
Manufacturer Sales and Support staff 31%
Tradeshows/Conventions 58%
Conferences/seminars 27%
Online webinars/interactive presentations 12%
Word of mouth/peer to peer 59%
Vendor White Papers 14%
Direct mail from vendors 17%
Catalogs (print) 41%
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NewBay Media Pro Audio Group’s brands include:
2013 Who’s Reading Pro Sound News?
HOW MANY YEARS HAVE YOU BEEN IN THE AUDIO INDUSTRY?
Less than 5 years
6%
52%
13%
Between 5 and 10 years
Between 10 and 20 years
Longer than 20 years
29%
WHAT IS YOUR ROLE IN THE PURCHASING PROCESS FOR AUDIO EQUIPMENT
AND SUPPLIES RELATED TO YOUR PRIMARY AUDIO ACTIVITIES?
4%
42%
Sole Decision Maker
54%
Make recommendations,
consult, and advise
No role in decision
WHAT TYPE OF ACTIONS DO YOU TAKE AS A RESULT OF SEEING PRODUCT INFORMATION IN PRO SOUND NEWS
AND/OR OUR NEWSLETTER?
Go to manufacturer/reseller
website for more information 90%
Call direct to manufacturer/reseller
for more information 21%
Share information with
colleagues 61%
Purchase product from
manufacturer/reseller 39%
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NewBay Media Pro Audio Group’s brands include:
2013 What Our Advertisers Say About Us
“when I get my copy, I drop what I’m doing...
“Pro Sound News is an integral
part of Audio-Technica’s marketing
initiative to reach the live, recording
“There are very few trade periodicals that I consider ‘primary reads’, i.e.
when I get my copy, I drop what I’m doing and go through it from cover to
and pro audio communities. Their
cover. Pro Sound News not only has that distinction, but also is considered
staff is extremely helpful and
to be a primary buy when it comes to advertising expenditures because I
professional. They partner with us
think many others share my enthusiasm.
to reach our communications goals
while maximizing our advertising
”
- Jeff Alexander, Vice President-Sales and MarketingProfessional Products Division,
Sennheiser Electronic Corporation
dollars. PSN is an on-going winner,
addressing a wide demographic
with current, relevant editorial that
...and go through it from cover to cover”
people actively seek out; and we
want our message to be
”
a part of it.
- Jeff Simcox, Executive Director of Marketing,
Audio-Technica U.S., Inc.
“W
e continue to directly experience increased sales on
products advertised in both PSN and SCN. The right
campaign with the right magazine can do wonders for
your bottom line. While many are hailing web advertising
as the new paradigm, print advertising is alive and well!
”
- Bill Wenzloff, Sales and Marketing Manager,
Sound Enhancement Products, Inc.
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NewBay Media Pro Audio Group’s brands include: