0608 CA Stylist.indd - Stylist and Salon Newspapers

Transcription

California Stylist & Salon
Volume XIII, Number 1, Issue 145
June 2008
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: [email protected]
Web site: www.californiastylist.com
Publisher
Managing Editor
Copy Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
James Giddings
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Joe Howe, Vicki Peters,
Shannon Wells, Marco Pelusi,
Kerrin Delaney, Mike Nave, Wayne Grund,
Mandy Zelinka, Larry Oskin, Joe Serna
California Board of Barbering
and Cosmetology
Jerry Tyler, California Board President
CALIFORNIA STYLIST & SALON is mailed free of
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and students.
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| JUNE 2008 | CALIFORNIA STYLIST & SALON
George
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Professional Beauty Centers www.georgerileyspbc.com
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Remodeling and Technology
In this issue...
6 Esthetic Endeavors
Making changes in the esthetics
clinic can be rewarding, exciting
and traumatic. It requires careful
planning and attention to detail
to gain your desired results while
controlling cost and business
disruption. Give your business a
new look with these suggestions
from Judith Culp.
9 Beauty Business Buzz
There are a few high impact
changes you can immediately
make in your business that will get
your clients to stand up and take
notice. Shannon Wells explains
how you can implement many
of them with little or no cost, and
they will yield a high return.
16 Marketing Solutions
Salon and day spa newsletters
are a wonderful way to educate
your clients and your community
on all of your special salon and
spa services. Larry Oskin suggests
now is the perfect time to start a
newsletter campaign.
Your Virtual Salon . . . . . . . . . . . 5
From the Editor
Lisa Kind
Salon Design on a Dime . . . . . . . 8
Advanced Technology in Your Spa 10
Achieve Unusual Success . . . . . .11
Mane Objective . . . . . . . . . . . .12
Off the Top. . . . . . . . . . . . . . . .12
Cover Contest Winner. . . . . . . . .14
Cover Contest Finalists . . . . . . . .15
Industry Insider. . . . . . . . . . . . .15
Nail Extension . . . . . . . . . . . . .16
California Board News . . . . . . . .17
Classifieds . . . . . . . . . . . . . .18-21
Calendar . . . . . . . . . . . . . . . . .22
What’s New in the Market . . . . . .23
On the cover...
Cover Contest Winners
JEFFREY DUFAUIT &
VADRE GRIGSBY
Dufauit’s Beauty
El Dorado Hills, CA
Make Up: Vadre Grigsby
Photo: Rebekah Shannon
Model: Kelly Hascup
Can you feel it? The pinch, the squeeze: it
is grabbing your wallet and refusing to let go.
Even in harder economic times, business
owners must remember a key to success
is keeping the salon experience fresh and
exciting. It may seem contrary to the
trends around you, but investing a few
dollars in your salon right now can bring
you more dollars than salons too timid to
invest. Standing out now can make all the
difference.
Perhaps you don’t have a lot of money
for a big project. Maybe you’d like someone
to tell you how you can make a difference
with the few bucks you have available.
Then the article Salon Design on a Dime by
Joe Serna, on page 8 is just the thing for
you. Find out how honing in on your visual
impact, focal points and proportions can
change your salon’s world, without emptying its coffers.
Is there anything you can do with the
stuff you already have in your salon? Even
a little reorganization of your furniture can
help. Perhaps you can help freshen up your
location by using economical alliances with
nearby business, by unifying your staff or
maybe infusing a little new technology. On
page 9 Shannon Wells will tell you how
Small Changes Equal Big Impact.
Coming through, as always, with specific
information to aid the esthetician community, Judith Culp will tell you about Remodeling
the Esthetics Clinic on page 6-7. Doing so can
be exciting, but she will clue you in on how
to balance your excitement with sound business choices to ensure a successful project.
Reminding us there is another world we
all live in beside Earth, on page 5 Mandy
Zelinka focuses on your salon in the virtual
world. How can newsletters, search engines
and blogs enhance your salon’s online appeal? Check out her article to find out.
While we’re on the subject of technology,
find out how to Incorporate Advanced Technology Into Your Spa on page 10. Kerrin Delaney
explains how a little technology can really
help your salon, and that computers are your
friends.
Lastly, I’d like to congratulate everyone
that entered the 2008 California Stylist cover
contest. We had a great turnout this year. We
had more than 130 entries making this year
a wonderful challenge selecting the winners.
Great job everyone! I’d like to extend special
congratulations to the top winners Jeffrey
Dufait and Vadre Grigsby. Their work was
amazing! To read more about the first place
winner whose photo you see on the cover,
take a look at the write-up on page 14.
California Hairstylist Finalists at the
North American Hairstyling Awards
The Professional Beauty Association’s 19th annual North American Hairstyling Awards
was pleased to nominate five Californians for awards in various categories.
Maryl Velbeck from Trend Wave Studios, Los Angeles was nominated for Editorial
Stylist of the Year. The nominee in the Avant Garde category was Janine Jarman of Hairroin Salon, Los Angeles. For Contemporary Classic, it was Steve Elias of Elixir Salon Spa,
Berkeley. Lucie Doughty of A.T. Tramps, Venice was nominated for the Fashion Forward
award. Nomination for Haircolor went to Rene Antonio of Salon Gregories, Balboa.
Announcing 60 finalists in 12 categories, North American Hairstyling Awards honors
only the top stylists and leaders in the beauty industry for their talent and skill. The 12
winners for 2008 will be announced during the awards ceremony on July 13 at 8 p.m. in Las
Vegas at Mandalay Bay.
This year’s finalists produced some of the finest work seen in 19 years of competition.
Entries went through a rigorous online judging process involving a select panel of internationally renowned stylists and top beauty editors from consumer and trade magazines.
This year NAHA received over 600 entries from licensed beauty professionals around
the continent, but only the best were chosen to be among the 60 finalists.
Victoria Jackson, most notably known as a Saturday Night Live cast member, will bring
her cutting wit and charm to the 19th annual North American Hairstyling Awards Ceremony as its emcee on July 13, 2008. The evening will kick off with a Red Carpet Reception
at 6:30 p.m. followed by the Awards Ceremony at 8 p.m. Special artistic presentations by the
2007 Fashion Forward winner Veronica Bessey, sponsored in part by TIGI, and 2006 Master
Stylist winner Heather Wenman will round out the night.
For more information, visit www.probeauty.org/naha or call 800-630-3603 or 916-774-8682.
4 | JUNE 2008 | CALIFORNIA STYLIST & SALON
by Mandy Zelinka
In today’s technological word, you must
remember that your salon’s walls do not
wholly encompass your business. There is
another virtual world you must also address.
With technology moving at the speed of
light these days, it would be irresponsible
to think that making over your salon only
includes the inside of the physical establishment. The experienced owner will recognize
that updates to your virtual salon (your website) are also necessary. Besides the obvious
importance of frequently updating photos,
a whole range of additional e-marketing
tactics have also been established, and should
therefore become familiar to any tech-savvy
business owner.
Although effective in its own right, a
newsletter, or e-zine, is slowly finding itself
in the shadow of the blog. Both are cost-effective tools, and a responsible approach
is always to pick up a book on a subject if
you are not completely familiar with it. You
can easily add blogs to your salon’s official
website, and there are many hosting sites to
choose from as well. The most exciting part
of blogging is that the most impactful way of
utilizing them is to simply write with your
own voice. No longer does this have to be a
stiff process, but can actually be fun.
In the blog section of Catherine Seda’s
book How to Win Sales and Influence Spiders,
she wrote, “You will create a bigger impact
and leave a lasting impression when you
stop speaking in a corporate voice. Go ahead,
get personal.” Blogging allows you to keep
your readers, or clients, updated as often as
you wish, without having to pay your web
designer for the maintenance. It also gives
you the opportunity to get feedback from
clients and allows you to better create content
for your e-marketing. Seda went on to say,
“Creating community is the next generation
of e-mail marketing.” Getting personal allows
subscribers to get to know us.
If you do decide to send a newsletter,
however, you need a list of addresses to which
you will deliver the letter electronically. The
easiest way to build your e-mail list is to put a
sign-up sheet at your reception desk. Another
great way is to make a stylish point of sale
sign and use it next to the sign-up sheet and
on the mirrors of your stylist stations. This
is an extremely effective tool as it generates
instant buzz with clients; then at checkout,
they are excited to sign-up. Clients go to your
salon for a reason, and many like it when you
continued on page 9
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CALIFORNIA STYLIST & SALON | JUNE 2008 | Remodeling the Esthetics Clinic
Esthetic Endeavors
Judith Culp
you open on weekends to accommodate work
you’re doing during the week, to keep the
decibel level comfortable for clients?
Certain aspects of remodeling will require
you to close temporarily, such as phases
where excessive dust, dirt and noise are
generated. However long your contractor
estimates this will take, double it. There are
always weird things that no one can anticipate, such as sick workers, or their family
members having a medical emergency or
supplies that did not arrive as scheduled.
Before you sit down with the contractor,
Making changes in the esthetics clinic can
be rewarding, exciting and traumatic.
It requires careful planning and attention
to detail to gain your desired results while
controlling cost and business disruption.
Giving your business a new look or
preparing to move into a new facility is very
exciting. You get the vision in your head, you
know just what it will look like,
how it will feel, even how it will
smell. It is like having a baby, giving
Rolling up your sleeves and putting
birth to your dream. You anticipate
the compliments from clients and
on some of the special touches will
colleagues. You imagine the happy
feeling among your staff members.
bring its own set of sore muscles,
These things make it all worth the
effort.
but also a sense of personal reward.
But there is significant effort involved along the way. Like having a
baby, there is some pain involved, both physi- research your plan. Then go back to your
cal and financial. The physical pain comes
reference books and draw it out in detail.
from the stress of keeping up with deadlines,
This will give you a visual reference, and will
keeping up with your existing business and
help you make sure you and your contractor
staying on top of creating the new one. Then
are both talking about the same things when
there is the financial pain – one that is always
the time comes.
more than you expected – accompanied by
Consider your needs. How will the
other challenges you never envisioned.
work flow? Then there are special issues like
So how do you cope?
plumbing and electrical. While some esthetiThe first step is evaluation. What is your
cians dream of having sinks in every room, if
goal? What do you need, want and desire?
you have a concrete floor with the plumbing
Does the clinic just need a facelift or is it time lines in it, moving or adding to plumbing can
to get more drastic? Is it time to make that
be very expensive. Sometimes you can save
long awaited move? Is it time to shift from
thousands of dollars just by creatively rethinkrenting a building to becoming your own
ing where you will place rooms and halls.
landlord?
Prioritize your needs so that, when you see
Talk with your accountant or financial
subcontractors’ bids, you are ready to do some
advisor to come up with what you can
compromising to stay within your budget.
reasonably afford. Find out what expenses
Multiple visits by specialists create
you will be able to write off your taxes this
hidden expenses so bids are important. If
year and what you will have to spread out
the plumber can’t get everything done in a
over a period of years. If you don’t have
single visit, and he probably won’t be able to,
adequate funds, determine how you will you
there will be multiple charges. We might not
finance the project and how will you repay
think about things like the fact the plumber
your expenses.
needs to pull the toilets before you install
The next step is to ask friends or others
new flooring, and afterward he will need to
for referrals to find a reliable contractor.
reset them. Workers will have to cut holes in
Make sure they are licensed, bonded and
walls before plumbers can put in pipes and
insured in order to protect your investment.
electricians can run wiring. Then the walls
They should be knowledgeable about your
will need repaired and the plumbers will have
city building codes and requirements for
to return to finish their work. It can be very
permits. This can help avoid interruptions, as
layered and you will be dependent on the
you won’t have to play catch up with city hall. coordination skills of your contractor to keep
Another important consideration is noise
it running smoothly. By obtaining bids from
control. Will you be remodeling the place
all the subcontractors, your general contracwhere your business is currently located?
tor can help you plan for expenses and stay
How will you be able to remodel and still
within your total anticipated budget. Even so,
stay open? Would you be able to do some of
expect the unexpected.
it on a part-time basis? For example, could
In addition to remodeling expenses,
you may find it necessary to purchase new
fixtures or equipment. Comparison shopping
online and locally can really help you know
you are getting a good price. And remember
to figure in any shipping costs. If you are
purchasing a new facial lounge, for instance,
you might inadvertently overlook such things
as shipping surcharges if you’re not careful.
Shipping can run an additional $700 to $900
to have a power driven facial lounge shipped
across the country. Be sure to factor this in
when comparing prices. Also, check what
the delivery includes. It is common for the
delivery folk to do curbside delivery rather
than inside delivery. Now your 200-pound facial lounge is sitting in a crate on the sidewalk
while you are trying to figure out how to get
it inside before it rains.
Finding “like new” equipment or fixtures
at places such as eBay is an alternative to
buying from a specialty vendor. Again, make
certain to factor in shipping charges. Since it’s
used, be sure to check its condition, making
sure the previous owners have taken care of
it well. It is unlikely to have a warranty available. Check with the manufacturer to see if
you can purchase a service package. It might
be worth visiting a retail outlet that carries the
item so you can see if it is really what you are
looking for. Does the equipment come ready
to go or are there supplies or parts you’ll
need to purchase? Where to you have to go,
or send the unit, for replacement parts or
repairs? How expensive are they? All of these
are important considerations.
Unless you’re rich, you’ll probably do
some renovation with your own hands.
Rolling up your sleeves and putting on some
of the special touches will bring its own set
of sore muscles, but also a sense of personal
reward. Decorative painting techniques can
do a lot to create a mood on a budget. While
expensive to have done, with a little team
spirit and hard work you can do these bits
yourself. Give parties, everyone loves them. A
painting party, packing party, unpacking party
and welcoming the clients back party can do a
lot to make the transition smoother.
Careful planning, creative thinking,
making realistic compromises, coordinating
efforts, generating your team’s enthusiasm for
the project and involving them so they can
embrace it as theirs, rolling up your sleeves
and getting into the midst of it, making it fun
and expecting the unexpected are all part of
the remodeling experience. Plan for it, expect
it, go for it. You will love the result.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since
1980. A CPCP permanent makeup technician for over 18 years she served a
4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and
CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For
more information visit www.estheticsnw.com.
CALIFORNIA STYLIST & SALON | JUNE 2008 | Salon Design on a Dime
by Joe Serna
Paint is probably
We all want a beautiful salon
to call our second home. But
the easiest, most
when time and budget are limited, we must use our creativity
cost effective
to create beyond our means.
When designing on a dime,
way to add
you must step back and study
the salon space carefully to
impact to a
determine which areas will have
the greatest impact. It is a good
space.
idea to stand at the front door
and see what your clients see.
What will they see first? This
that draw the eye. If you want to commuarea will create their first impression. Then
nicate peace and harmony, warm colors and
ask yourself what is most important to you,
a waterfall might do the trick. If excitement
your retail products, your logo or perhaps
and energy is what drives you, use vibrant
creating salon-environment elements that
colors, plenty of lighting and speakers
will that will set you apart?
where appropriate. If you are from the iPod
There are several key elements to remem- generation, you can paint everything white,
ber when designing your space: visual impact, add a splash of color and consider adding a
focal points and proportions.
giant video screen. You can easily do this by
Visual impact—this is what your clients
painting a white wall and installing a high
will remember. Does your space create a
power projector.
lasting impression, or does it look like all
Proportion—perhaps the most abused
the other salons? You can easily create visual
element in interior design. Proportion is the
impact by identifying your style and adding a
key to design harmony. The ceilings heights,
reinforcing element.
the length of walls, the size and spacing of
Focal points—these are specific places
picture frames; they all contribute to the feel
of the space. You must step back and see what
others see.
Everyone has a budget, and it does not
matter how low or how high it is, what matters is getting the most bang for your buck.
Focus on your first impression; make sure it’s
a lasting one and then work towards the back
of the space.
Ideas on a budget:
• Paint is probably the easiest, most cost
effective way to add impact to a space.
Painting the walls will bring new life to any
room. Use a stronger color for accent on
one or two walls. Be careful not to overdue
it. Painting the ceilings can spice up the
look and can visually separate work zones.
There’s a popular coffee shop who paints
their ceilings in very interesting tones and
they do it with great success. This is a
simple and very effective way to add drama
with minimal damage to your wallet.
• Use existing items in a new way. Paint
a picture frame, add rocks to an existing
planter, move things around. You’ll be
surprised what happens when you put
things in the right places.
• Find or create extraordinary items that
would normally not be used in a salon
environment. When things (or people for
that matter) are out of their element, it creates a different effect on others. An antique
chandelier coated in bright red might be a
great focal point. A desktop made from a
reclaimed entry door with a polished glass
top can be the perfect conversation piece.
Antique shops have wonderful treasures
that you can creatively place in your salon.
A vintage hair dryer on a stand for example,
might be the ideal accessory for a shiny and
sleek modern salon.
• One very effective way of changing your
space is to talk to local artists. Most are
eager to show off their work on your walls.
Some will even come in and change it
for you every few months. You give them
a chance to sell their work and you get
beautiful one-of-a-kind art for your salon.
A well-designed space must be functional.
This is a very critical part of the design. It is
amazing how many people compromise on
function. You must carefully study how the
space will be used and find ways to make the
best use of your environment. Every square
inch counts.
Your workspace is where you spend most
of your days so don’t let a small budget get
in the way of communicating who you are.
Get out there and do it. You are in the beauty
business; you already have creativity in your
DNA.
Joe Serna has been designing salons for over 16 years from national chain
brands to award-winning exclusive salons and spas. He has also produced
trade show exhibits, retail fixtures and product displays. His educational
background includes interiors, architectural and industrial design. You can
contact Joe at 949-294-3373.
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Small Changes Equal Big Impact
Easy Makeover Steps That Will Get
Your Business Noticed
Beauty
Business Buzz
Shannon Wells
These days, makeovers are common,
especially in the beauty industry. And while
it can be easy to convince a client to get a
makeover, many salon and spa owners shudder at the thought of making over their own
businesses.
The current economy is weeding out
and exposing the true business savvy owners
so, now more than ever, it’s time to look at
what you can do in your business to get your
clients to notice.
What do your clients think about your
business? Perception is everything. Whenever
I drive around my neighborhood, I see a
plethora of small businesses dying. One
can’t help but feel a sense of worry. On the
other hand, when I see new construction or
a remodel, I feel quite the opposite. I feel a
sense of hope, that things are turning around.
I even feel it’s OK to spend that extra $100
to help boost the economy and keep the
progress going.
This same effect can happen when you
apply changes to your salon or spa. The act
of improvement infuses confidence in your
clientele and sends a message that your business is not only surviving, but thriving in the
current economy. Your clients feel confident
spending their money with you and are more
likely to do so more often.
There are a few high impact changes you
can immediately make in your business that
will get your clients to stand up and take
notice. You can implement many of them
with little or no cost, and they will yield a
high return.
Freshen up. Simple furniture reorganization can go a long way in creating a fresh
environment in your business. Apply a new
coat of paint or place some fresh flowers,
your clients will notice the effort. In my
experience, many salons could just use a good
deep cleaning. This includes a complete wipe
down of every surface, including all retail
bottles, shelves and picture frames.
A great cost effective idea is to partner
with a local florist that has an interest in
your clientele. Most florists are looking to
service proms, weddings, baby showers, etc.
Create a cross-promotional referral system
where they provide you with fresh florals and
you provide their customers with a referral
discount or promotion. Create a win/win for
your business.
Unify your staff. Having your staff
change to a unified look can have a big visual
impact in your salon. To achieve this, many
salons suggest their technicians all wear the
same color, such as black, which allows for
some freedom in selecting outfits, but still
gives that cohesive feel. Select a color that
works for you and your staff.
You can even create “spirit” days that
lift the vitality of your business by having
everyone wear something out of the ordinary,
like crazy hat day, pajama day or sunglasses
day. The key is to have fun, get support from
your staff and make a difference in the look
and feel of your business.
Infuse technology. Nothing says
progress like the adaptation of technology
into a business. If you’ve always wanted
to automate, now may be the best time to
add technology to increase service to your
clients without breaking your bank. Online
appointment booking, appointment reminders, online scheduling and e-mail newsletters
are just a few of the steps you can take in
better servicing your clients, with minimal
additional effort on your part. If you find
the right company to support your increased
efforts online, the impact will be great and
the expense minimal.
Makeovers may be a cliché in this business, but right now, the act of doing nothing
will hurt you more than you can imagine.
Be one of the businesses that gets noticed
as a progressive, developing establishment
and your clients will reward you with steady
visits that continue to increase with each new
change.
E N J O Y H E L E N S E W A R D ‘ S W O R L D
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Shannon Wells is the Marketing Manager of Your Beauty Network, a beauty
industry ongoing business support service. For more information, call 866364-4926 or e-mail [email protected].
Virtual Salon...
continued from page 5
keep them abreast of what is new.
A more advanced means of gathering
addresses is through spiders, internet bugs
that glob onto text. If your website, blog, or
anything you put on the web has good key
words, it will benefit you in the search engine
ranks. You can and should put an e-mail
sign-up on multiple pages of your website,
including your blog. The best way to utilize
this tool is to have fun with it. Your clients
come to you because they see something
good in you as a person, and they will
welcome hearing from you in their inbox.
Mandy Zelinka is owner, head of marketing and stylist at 77. For more
information, visit www.mandyzelinka.net.
CALIFORNIA STYLIST & SALON | JUNE 2008 | Incorporate Advanced Technology Into Your Spa
by Kerrrin Delaney
Hairstyling techniques, nail technicians and
technical skills all have something in common.
If you haven’t guessed it already, it’s the word
“tech.” A derivative from the word technology;
the abbreviated form “tech” is commonly used
within the professional beauty industry, often
times more than we are aware.
With such a strong word being incorporated
into this trendsetting industry, why are some of
us failing to keep up with technology itself? All
too commonly, you might find yourself caught
in your old ways. Now is the time to snap out
of it. Here are some ideas that display how to
incorporate advancements in technology into
your business plans.
Computers are your friends. Working
for a marketing firm that specializes in
supporting beauty industry professionals,
all too often I run into problems when I am
trying to get information to salons and spas.
Some businesses don’t have access to the
internet. Some lack website information or
fail to check their e-mail even if they have
access. Although date books and desktop
calendars are a great way for you to manage
your schedules, incorporating computers into
your daily spa or salon routine can help your
business run smoothly and having a website
could potentially bring you more clients.
Your salon or spa computer system has the
capability of becoming the next big thing since
hair extensions. Technological advancements in
software are constantly developing, especially
when it comes to management systems for
salons and spas. Certain computer programs
will allow you to schedule appointments, run
point-of-sale, keep track of commissions and
inventory or better market your business.
Recent advancements in software also
allow for customer tracking for your spa or
salon. These programs allow you to check
your customer database at the click of a
mouse. In addition to standard demographic
information about your clients, such as name,
address, phone, gender, age and e-mail you
will also have information about their visits
including which stylists they’ve seen, what
services they’ve received, which products
they’ve purchased, how much they spent,
how many times they’ve come in, who their
favorite hairstylists are, and more.
Computer consultations are another great
way to incorporate technology into your business. Whether your client is interested in a massage or haircolor, consulting via a computer will
improve your credibility and store your client’s
information in a formal and organized manner.
Instead of writing the color formulas for your
clients on index cards and filing them away in a
rolodex, you could keep separate computer files
allowing you to retrieve information smoothly
and accurately. Also, your consultation could
include before and after photos, or it could
offer your clients visual examples of potential
hairstyles or skin repair treatments. Just think of
the possibilities.
When it comes to advanced treatments and
procedures, forward thinking tools and technology are becoming easy to use and fashionable.
The following are a few tools that are a great
way to become technology savvy.
High tech lighting options: Lighting
options will allow you to view your client’s skin
in a better light. These new lighting devices
feature options such as adjustable lamps, high
magnification and multiple movement capabilities. The key to these new lighting options is
that they allow you to illuminate your client’s
skin for a more accurate assessment, which
benefits both you and your client. You will have
ample lighting to conduct a thorough treatment
and your client will feel relaxed and comfortable
in the dimmed treatment-room light.
Viewing Scopes: Viewing Scopes allow
you and your clients an up-close view on a
computer monitor. In the past, these devices
were incredibly large, cumbersome and expensive. Advancements in technology have turned
viewing scopes into a therapist’s best friend.
The newer versions are more compact and stylish. These scopes show your clients their skin at
a high magnification. Not only will your clients
take more interest in improving their skin, but
they will also gain more insight into how the
skin works—and hopefully see why they need
your products and services.
Innovative product lines: Retail can
deliver a solid profit for your business. It offers
you the opportunity to use advanced products.
In order to gain the competitive edge, look for
products that feature new technology trends
like organic product lines or energy efficient
styling tools. When it comes to products,
businesses that make the extra effort to create or
distribute innovative and diverse product lines
will gain the competitive edge. Understanding
what your clients are looking for will help you
advance your technology and increase your
spa’s notoriety in the professional field.
By shopping wisely and doing your
research, you will likely come to realize that
not all products are the same. Use your logic
and look for the science behind the technology.
Seek out only credible manufacturers and then
educate yourself about their products. Knowing
is half the battle so study up and use technology
tools like the internet to your benefit.
Kerrin Delaney is a Marketing Assistant at Marketing Solutions, a complete
marketing, advertising, graphic design, PR and consulting services firm for salons,
spas, manufacturers and beautycare entrepreneurs. For more information, call
703-359-6000, e-mail [email protected] or visit www.MktgSols.com.
The Power to Elevate Yourself
to Achieve Unusual Success
In fact, a client who purchases three items
on their first visit has a 90 percent chance of
returning for their second visit. A client who
Editor’s Note: This is the final piece of a
doesn’t purchase anything on their first visit
five-part series on business coaching. You can find
has less than a 10 percent chance of returning.
this motivational beauty industry expert’s ideas in the
Too few service providers create a point of
previous parts that appeared in our earlier issues.
difference. Too few meet and exceed all the
In our previous article, we shared the first
needs of their clients. The primary reason
three of the Grund five keys to unusual success.
why a client doesn’t return is that they feel the
They were 1. Get your chair full, 2. Communicate
service provider didn’t listen, they didn’t care.
effectively and 3. Do great work consistently. We
Show you care.
discussed how to use these keys so I encourage
One-hundred percent client retention—this is
you to review the previous articles available at
the fifth key to success. Think of the last client
www.StylistNewspapers.com. The five keys are
you served, what was the wow element of the
all about the process of
service experience and
our business life—the
quality of service that
actions we take or
provided? When
a client who purchases three you
choose not to take on a
they left the salon and
daily basis to assure we
into their car was
items on their first visit has a got
are not blocking our
their inner voice saying,
success.
I love going
90 percent chance of return- “Wow,
Remember, these
there and seeing her.
keys have proven sucI always look and feel
ing for their second visit.
cessful for companies
so good when I leave,
large and small, in
I can’t wait to go back
everything from urban
next time. I am so glad
areas to small rural communities. So now
I have my next appointment booked.” Or did
let’s get to it, the last two keys to your unusual
they simply have an average experience and
success.
jump in the car and drive away with no dyBe sure your client can replicate their look at
namic reason to return? Average is quite simply
home—this is the fourth key to success. Fact:
the best of the worst or the worst of the best.
clients want to look great at home; they want
Never settle for average, always wow them.
to use hair, skin and nail products that work,
After wowing them with your comthey believe they are worth it and are willing to munication skills, your enthusiasm, your
invest in quality.
great work, your great styling and home
The keys to selling are:
maintenance information and your detailed
1. Know what you are selling. Know the
instruction for using the professional only at
science, know the uses, know the results of all
home products you recommended, you must
your products on all hair and skin types.
pre-book their next appointment. If you wait
2. Be excited to provide these products to
until the client is at the desk and ready to leave
your clients and recommend whatever it will
before offering to pre-book them, they will no
take to have them looking and feeling their
longer be thinking about their hair or skin and
best. Rule number one in recommending is to
probably say no. You must pre-book for them,
recommend all the products you would give
presenting reasons for them to pre-book if
a dear friend or loved one if they were not
necessary, while they are still in your chair and
paying for them, and to recommend all the
thinking about themselves—before they are
products you would be using if you were your
thinking about where they are off to next.
client.
Your unusual success has been the goal of this
3. Always tell the client what product you
series, are you ready for it? Here’s hoping you
are using on them, why you are using it and
are, and that you are willing to adopt the awarewhat its benefits are. Then write the name of
ness, the responsibility and the process necessary to
the product on a prescription pad.
achieve your professional hopes and dreams, as
4. At the end of the service, review what
we’ve discussed in this series.
you have used on the client, product by prodSo one last time I leave you with the
uct. Then let the customer choose; if they ask
question: Life, have you signed up? Thanks
which they need the most, list what you feel is
for joining me in the Power to Elevate Yourself
the order of importance and let them decide.
to Achieve Unusual Success series. I hope you’ve
Why should you learn to successfully
enjoyed it as much as I have.
identify clients’ needs and sell the products
to meet and exceed those needs? Because you
Wayne Grund is co-founder and president of Grund Hair Care, a family owned
care—and because a satisfied client will return.
professionals-only hair-care and education company.
Part Five of Five
By Wayne Grund
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CALIFORNIA STYLIST & SALON | JUNE 2008 | 11
Less is More
We hairdressers have a tendency to
overdo
so we will feel we’ve accomplished
The Mane Objective
a
lot
in
our
business, don’t we?
Marco Pelusi
When a client sits in our chair, especially the client we see every month, we
feel we have to do a lot to earn our keep.
But it’s not true. Less is more. It’s an old wives’ tale that we hairdressers are scissor happy.
I’m sure you get the old “please don’t take off too much length” at times. However, there is
some truth to that. I really believe we in fact overdo sometimes. It is best to be understated
— even underdone — as long as the intended look is accomplished.
Each client is sensitive in his or her own way, and you must care for each person on an
individual, visit-by-visit basis in order to maintain your steady stream of business. But in
general, I think we can do less and accomplish more.
Case in point: a few weeks back, I worked on a client who has been to see me every
month for the better part of a decade. I have worked tirelessly to properly service her
every hair need: great cuts, base color, occasional highlights, sometimes some red, product
education, pre-booking her appointments, infusing trend... everything, you name it. She
hasn’t been deprived. But at the end of the day, she prefers to stick with her traditional base
color, and a simple, easy-to-maintain cut. Both are so natural looking it almost appears as
though we’ve done nothing during her visits. And she likes it that way. But on this last visit,
I felt the need to do more, and I cut more off than I normally do. It was really much shorter
than normal. I was operating with a fear that I was not doing enough for her. Luckily, she’s
practically a family member at this point and she was fine with the cut, but it was a change
she didn’t ask for. She really just wanted a shaping or even just a very basic trim and I
should have simply complied and followed the rule of less is more. I vowed to myself that I
would not make this overworking or overdoing a common practice.
It’s important to offer change but don’t give them change if they don’t want it. Listen
to your clients. You’ve done your part if you’ve offered change, educated your clients and
stayed current. Do not overdo. Essentially the opposite is preferable: leave them wanting
more. As we all know, it’s much better this way, rather than overwhelming our clients.
Most loyal clients fall somewhere in the middle when it comes to change. They definitely like the possibility that you are skilled enough to offer change, but the reality is they want
things relatively stable. In this ever-changing world, and especially amidst all of the changes
that are happening nationally and globally right now, your clients like and need to know
they can count on you to stay the same.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles
2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for
color and chemically treated hair. For more information, visit www.marcopelusi.com.
My New Journey—My Farewell
Off The Top
Joe Howe
“At forty-six years old, change is difficult
but not impossible.” That’s how my recent
letter to my clients started. I find myself feeling it is an appropriate way to start my final
article to the readers of the Stylist.
Despite my personal joy at having the
opportunity to start a new phase of my life
with my partner, John, in Philadelphia, it’s
with some professional sadness that my work
with the Stylist will come to a conclusion. My
upcoming move will force me to start building
my business from the ground up. Along with
that will come many hours promoting my business and getting people into my chair. I guess
now is the time for me to put all the articles
I’ve written into action for myself and see if the
advice I’ve given to others really works.
I’m truly honored to have worked with
my editor, Lisa Kind and her amazing staff
who put together the Stylist for all of us to
enjoy each month. My connection with the
Stylist has opened the door to hearing from
so many readers from many areas across
the country. I’m so grateful to have had the
chance to exchange an e-mail with many of
our readers. I’m humbled by anyone who has
thought that I was someone worthy of getting
an opinion from, regarding some facet of our
industry. And, I’m so thankful for having the
chance to be an influence to some of you.
I have welcomed and appreciated both the
many kind words of thanks and the challenges to my way of thinking. I’ve found that
we all share the same happy moments, prides
and successes and even the same worries and
failures.
We are all a part of the most wonderful
career in the universe. Others might think
their career is better but we know they’re
wrong. We make a connection with every
client who sits in our chair; to have the
opportunity to do that several times a day is a
gift that very few careers offer. Beside those
careers governed by the medical boards, we
are the only profession licensed to touch
another human being. That is a magnificent
power.
We don’t always know where the journey
of life will lead us. In a recent conversation
with my brother, Tom, he said to me, “You
know, I’ve always felt like our lives were like
riding our motorcycles on a highway. I prefer
straight, flat roads where I can see clearly in
front of me with an occasional bend in the
road, whereas you seem to like winding roads
with strong curves and those hills where you
can’t see what’s on the other side until you’re
at the top. But, no matter which road we take,
we both deserve to get to where we want to
go and be with the people we love.” I always
knew my brother was pretty cool but this
really solidified it for me.
There is a tapestry of family, friends,
coworkers, clients, associates and many others
who are important to me who have been a
part of my decision to more forward. I cannot
thank all of you properly for your support,
including the readers of the Stylist, whether
directly or indirectly. When time allows, I’d
like to throw an article or two your way to fill
you in on what it’s like to start all over again
in a new city. Perhaps that will be a welcome
subject for an upcoming issue. Until then,
I’m off to pack a few more boxes.
I’d like to leave our readers with one of
the most profound quotes that I’ve ever read.
It was in the forward to a book published by
renowned hair stylist, Vivian McKinder that
I found quite a number of years ago. It reads,
“You cannot discover new lands until you
first lose sight of the shore.” I wish you all the
greatest of discoveries.
Joe Howe has been a licensed cosmetologist for 23 years and self employed
since 1987. He’s worked as a booth renter for the majority of his career and
currently co-owns a booth rental salon in Maumee, Ohio. You can reach Joe via
email at [email protected]
CHICAGO
AUGUST 9–11, 2008
DONALD E. STEPHENS CONvENTiON CENTEr
lIVe BeAUTY.
fInD BAlAnCe.
GROw YOUR BUsIness.
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www.salon-life.com
SalonLife’08
www.sAlOn-lIfe.COm
conference& expo
1 The Conference
BEAUTY
BUSINESS
vivienne Mackinder
robert Cromeans
Martin Parsons
The Doves
Lydia Sarfati
Winn Claybaugh
Daniel Salce
BALANCE
Living Legend Vidal Sassoon!
Keynote & Tribute
SPECIAL GUESTS
Ann Mincey
vidal Sassoon
Geno Stampora
Amanda Gore
Billy & Melissa Yamaguchi
Mary rector-Gable
2 The ALL-NEW Expo
The ALL-NEW Expo offers a blend of commerce and education presenting innovative
learning and networking opportunities connecting attendees with a select group of
carefully-chosen exhibitors featuring the latest trends in beauty, business and balance.
For Ticket Information:
Log on: salon–life.com
Call: 888.254.9810
Distributor Ticket Sales:
Produced by:
Platinum Sponsors: Gold Sponsors:
Paul Mitchell
Behindthechair.com
Graham Webb
Sebastian Professional
Wella Professionals
Joico
Repêchage
REDKEN 5th Avenue NYC
American Salon
California Cover Contest 2008
First Time Contestant Takes
Home First Prize
Congratulations to Jeffrey Dufauit and Crew
By James Giddings
1st Place Winner
JEFFREY DUFAUIT / VADRE GRIGSBY
Dufauit’s Beauty, El Dorado Hills, CA
Make Up: Vadre Grigsby
Photo: Rebekah Shannon
Model: Kelly Hascup
2nd Place Winner
RON SOTO
Naimie’s Beauty Center
Valley Village, CA
Hair & Make-Up: Ron Soto
Photo: Ron Soto
Model: Lilit Caradanian
The excitement bubbling out of Jeffrey Dufauit these days is palpable. Having captured
the image that won the cover of the California Stylist was an exciting—though unexpected—joy to comprehend.
Why the surprise? Our man Dufauit never expected he could win. This was his first
year to submit a photo, to the Stylist or anyone else for that matter. Then when the time
came to get down to the difficult business of shooting photos, it was all just too easy.
The unexpected easiness started with who’d do the makeup to highlight the striking hairdo he had planned. Enter Vadre Grigsby, a fellow Pravana educator and amazing
makeup artist. When asked, she was happy to join the project. Now what about a model?
Out to L.A. they go looking for a model to capture the bold look the duo was hoping
to achieve. Surely, this is where the difficulties would start, right? Enter Kelly Hascup,
the gorgeous model you see before you. Did they find her while scouring through the
phonebook for agencies and agents? Well actually... No. While taking a quick break at their
hotel this beautiful model walked right by where Dufauit happened to be standing. When
approached for the job, she was more than happy to join up. Could things really be this
easy? When would he wake up from this idyllic dream?
Surely, the actual photo shoot would present the colossal challenge we all expect to be
coming. The other shoe has to drop sometime, doesn’t it? Dufauit truly believed it had to.
In the months prior to the actual shoot, while preparing financing and getting things ready,
things had gotten a little rocky and discouraging. Nevertheless, he soldiered on, stuck to
his goal and made it through. However, would the good times continue to roll during the
actual shoot? or would his worst fear materialize?
Unbelievably, things went splendidly. Dufauit knew exactly how the style should
look, creating the striking cut and color you see before you with his skilled hand. Then
Grigsby perfected the tone and color of the skin and makeup. Their talented photographer,
Rebekah Shannon, swung into action, framing the shot perfectly and taking multiple
angles to be sure to capture the winning image. Hascup was a joy to work with, modeling
every variation of Dufauit’s vision with ease. Five poses later their work was done—almost
effortlessly.
Is there any chance this winning photo was an accident? Certainly not. The interviewer
speaking to Dufauit for the Stylist commented, “Speaking with Dufauit about haircolor and
the work he put into creating the look was like speaking with
Steven Hawking about unified field theory. Being the humble
layperson, I felt I was in the presence of styling greatness.” The
information this 23-year styling veteran imparted about what
3rd Place Winner
they did to create the look was thorough, extensive, specific—
and quite impressive.
NIKKI SKAGGS
When asked about his salon, Dufauit’s Beauty, where he
Play Hair Lounge
hones his skills and educated others, he spoke passionately
Simi Valley, CA
Make Up: Sarah Kowalick
about the ideals it embodies. The salon aims to provide the same
Photo: Brig Van Osten
feel one gets at a five-star hotel or restaurant. Of course, the
Touch Up: Ryan Hunter
quality of the cut and color services are held to the highest level.
Model: Kelsey Nagelmann
Furthermore, every aspect of the business is continuously being
perfected, so that, if possible, every detail brings a sense of satisfaction and value to each person who visits. Their goal is to be
sure everyone feels they received more than they paid for at this
high-end salon. These professional values contributed greatly to
the winning cover you see on this month’s California Stylist.
Cover Contest 2008
HONORABLE MENTION
Industry Scoop: Sweepstakes,
Retiring Icon, and Anti-diversion Effort
Industry Insider
Mike Nave
L M FLORES
Metamorphis Color Salon, Mentone, CA
Hair & Make-Up: L M Flores
Photo: Trinity Studios
Models: Jennifer Ozuna, Christina Jones
PATRICIA GROOMS-JONES
The Beauty Haven, La Jolla, CA
Make-Up: Natalie’s About Face
Photo: Johnathan Martin
Model: Kessewa Hurd
JENA WRIGHT
Play Hair Lounge, Simi Valley, CA
Make Up: Sarah Kowalick
Photo: Brig Van Osten
Model: Kailey Hockridge
KATHIE ROTHKOP
Salon Glam, Novato, CA
Make Up: Meg Regelous
Photo: Trevor Henley
Model: Kimberly Hughes
CHRIS HANGOS - KATRINA DIXON
L’Image, Atascadero, CA
Make Up: Katrina Dixon
Photo: Chris Hangos
Model: Katy Rempke
BRIT TARR
Play Hair Lounge, Simi Valley, CA
Photo: Jared Day
Model: Linzy Gasper
NICOLE BURNETT - ELLEN HARTMAN
A Crown of Beauty, Fresno, CA
Make Up: Jianne Smith - Ellen Hartman
Photo: Montana USA
Model: Ellen Hartman
TIMOTHY MARTIN - NOHL ERIC
Timothy Martin Salon, Whittier, CA
Make Up: Judy Gibson - Maria Gomez
Fashion: Tish Castillo; Photo: John Fields
Model: Alia Harlan
JACQUES DOUMANI
Jacques Doumani, Santa Ana, CA
Make Up: Amanda Sweere
Photo: Nick Savoy
Model: Cathy Boullon
BILL BYRON - MEL McMAHILL
Salon Eclips, Arcata, CA
Make Up: Melanie
Photo: James Warren
Model: Dianne Gibson
BETH REILAND
Milan Institute - Clovis, Dinuba, CA
Photo: Nathaniel Stiers
Model: Brittany Mann
MARCEL MUNOZ
Ultima Salon, Los Angeles, CA
Photo: Jeanne Thompson
Model: Bree Thompson
— DOES YOUR SALON NEED AN
UPDATE? Here’s your chance to win a free
salon makeover courtesy of Redken.
To promote Redken and Peter Millard’s
book Reinventing Space: The Clear Logic to
Successful Salon Design and Retail Merchandising, Redken announced the “Reinvent Your
Space” salon makeover sweepstakes. One
grand prize winner will receive a Redken
makeover designed by Peter Millard.
“Successful merchandising can increase
retail business and drive additional traffic into
salons,” explained Constantina Tsavekou,
director of merchandising for Redken. “We’re
excited to help salons reach their next level
of success by reinventing a new professional
salon environment.”
From July 15 through August 31, salon
owners can visit www.redken.com/Reinvent
YourSpace for rules, to submit application
forms, salon photos or videos, as well as a 500word essay describing why their salon needs to
be reinvented.
— LAST MONTH INDUSTRY
ICON Robert Lobetta retired after 22 years
at Sebastian, with 11 of those years as its
creative director.
Sebastian Professional said it would continue to work with Lobetta to identify future
opportunities for collaboration. “Robert has
had an indelible impact on the Sebastian
brand and the industry,” said Robert Jongstra,
Global President, P&G Professional Care.
“His vision, creative passion and energy have
helped inspire a generation of stylists and we
greatly value his artistic contributions to the
industry.”
Explained Lobetta, “In life, the only
constant is change. It is with this belief that
I have, after much deliberation, decided to
retire from corporate life and embark on a
new journey of discovery. I am very proud of
what the Sebastian brand and I have been able
to accomplish together.”
Lobetta’s 35 years in the hairdressing
industry and his achievements in the world of
hairdressing have earned him many industry
accolades. He’s been a salon owner, a stylist, a
product creator, a public speaker, a photographer, a director and an artist.
While P&G did not name an immediate
successor, the company said it would continue to work with emerging style visionaries
who have helped fuel the brand’s inspiration
for more than thirty years.
— TACKLING THE SALE OF
PROFESSIONAL products in unauthorized venues has been important to P&G since
it entered the professional industry with
the acquisition of Wella in 2003. According
to Kevin Otero, general manager of P&G
Professional Care North America, “Susan
Arnold [P&G vice chairman, Beauty &
Health] was very supportive of us cleaning up
the professional market to protect the growth
of the brand and to protect the salon channel
and its integrity.”
Otero said that from 10 to 30 percent
of a salon’s revenue comes from the sale of
products, and because of the sales that diversion takes away from traditional outlets, many
salons go bankrupt each year. Diversion, he
said, can be attributed both to salons selling
product out their back door to unauthorized
retailers, as well as to distributors who sell
product to vendors outside their regular salon
and professional network.
After learning these facts, P&G decided
to make diverting products more difficult. As
they present Sebastian’s new lineup to new
salons, they also show them an independent
contract stating that, if they divert any
Sebastian items, they would be responsible
for a financial penalty. The Sebastian contract
is not new to the industry, Otero said, but
P&G’s intent to follow up on contract breakers is serious. “I know others in the industry
do [require a contract,] but what is unwavering is our diligence,” said Otero. “They
have to sign the contract before we ship the
products. It is a way to police and control any
diversion that is going on.”
P&G also runs a program that includes
coding and tracking products. “We can see the
original recipient by a product’s coding. Then
we can use the contract to take legal action.
We have severed relationships with many customers that were in our network. The bulk
[of diversion we discovered] was coming
from three distributors, two in the U.S. and
one in Canada.” Since the crackdown, P&G
said it has seen sales of its professional products in retail channels decrease. According to
AC Nielsen data, sales of P&G professional
products in retail channels fell 15 percent in
the most recent 52 weeks, ended April 12.
Other manufacturers, he said, claim to be
committed but “sometimes turn a blind eye.”
Recently, in part for its diversion efforts, as
well as to recognize its service and partnership, 350 Regis banner salons switched to
carrying Wella haircolor.
Mike Nave is the publisher of the Beauty Industry Report, the executive
newsletter serving the salon industry. For free trial issue, send your contact information, including your email address, to [email protected].
Your Fill-In Service
The Nail Extension
Vicki Peters
Fill, fill-in, backfill, rebalance—what
ever you call it—while it is the service we
perform the most, it is the service with
the least education available explaining
how you can do it efficiently.
A good basic fill should be quick, with
a good system that gives maximum results. Let’s look at some of the procedures
that can help you define your fill service
and keep you on track.
Average fill time: I believe the
average fill time should be one hour.
It’s unfortunate many consumers are
becoming accustomed to nail services
at non-standard, no-frill fill salons that
offer 30 minute services. They accomplish them using shortcuts including not
refining tips, not blending the cuticle area
correctly and fast damaging drill work. We
need not rush our good work to attract
clients who want good safe service.
Steps to staying on time: Now that
we have established the fill should take an
hour, divide your service time into four
fifteen-minute sections that will help you
stay on time.
Prep takes 15 minutes. Always have
the client wash her hands and brush her
nails before you start the service. This
saves time by eliminating her leaving your
station to wash when you’re done. Additionally, her cuticles will be soft. Watch
the clock. If you are going to get behind
this is where it will probably happen,
especially if you’re backfilling. Also focus
on what you’re doing and don’t stop to
talk—that’s wastes time. Chat during the
filing stages, it’s easier. If your backfilling time is going to be tight to fit it into
an hour, adding another 15 minutes is
reasonable.
Application takes 15 minutes.
Prepare your products, pour your liquids,
turn your UV lamp on or anything
else you will need depending on what
products you’re using. Check the clock to
see where you are for time.
Shaping takes 15 minutes. Check
the clock to see if you’re on target for
time. Devise a good shaping and filing
system so you get the most from your
files. Use a file that gives you the most
bang for your buck, not too coarse (it will
leave deep scratches) but not so soft that
it takes you forever to shape. I prefer a
medium bit or a 150-grit file.
Finishing takes 15 minutes. This
will vary depending on what your finish
service is. If you’re polishing, you must
buff more to make a smoother surface
for polish; you may also want the client
to wash. If you’re finishing with a gel
sealant, do not have her wash—gel
adheres better to a dry surface. This can
be a great option; you can apply a gel
sealant instead of a base coat and then apply polish for an amazingly smooth finish
that takes less work. Applying a gel polish
color is another option; again, do not have
the client wash.
Troubleshooting problems: Two
problems that are prevalent when doing
fills are lifting and pocket lifting. Pocket
lifting is where the center of the nail pops
loose while the surrounding product area
stays down tight. Some companies say
it’s because you’re working too wet with
their acrylic. Using a drier consistency can
help. If the problem persists, try another
acrylic product and see if that solves the
problem. Pocket lifting seems to happen
the second or third fill after you’ve applied a full set and mostly on the thumbs
and middle fingers.
Poor prep work and inexperience with
your application techniques in the cuticle
area can cause lifting at the cuticle. It is
critical to take your time making sure
your prep work is spot-on and that you
clean the nail plate properly. You need to
gently remove all the shine, without cuticle residue or oils. Apply prep products
neatly.
Your application at the cuticle area
takes experience and good technique.
For acrylic, use a wetter consistency and
smaller amounts of product at the cuticle.
Apply them and let them flow—with good
control—to attain the results you want.
Because the fill area is usually small, use
less product. Place it on the edge of the
existing product and press upwards; don’t
apply it too close to the cuticle and make
a mess. Having good control and knowing
exactly where your product is going to
flow will help. The same applies with gel.
It’s all about control and knowing your
product.
Once your fill is complete, you can
apply hand lotion or cuticle oil to finish
the service. Have the client pay for her
services, gather her personal things and
escort her to the door or to the waiting area
if she is drying her polish. It’s important to
dismiss the client from your station once
she is done so you can have a break and
clean your station for the next client.
Vicki Peters is a 26 year veteran master nail tech, competition
champion, judge, international educator, author and manufacturer
and serves on the Nail Manufacturer Council. For more information
visit www.vickipeters.com or email her at [email protected].
Marketing Through Newsletters
Marketing Solutions
Larry H. Oskin
Now is the time to start a newsletter
campaign. Salon and day spa newsletters are
a wonderful way to educate your clients and
your community on all of your special salon
and spa services.
They are also great at promoting your
staff ’s technical abilities and creative skills.
They help you increase sales of professional
services, gift certificates and products to your
existing clientele, while also introducing you
to many new people in your area.
It’s what’s inside that counts. Your salon
newsletter should take an educationally oriented approach with an assortment of articles
covering your various salon and spa service
departments. Tell what makes your hair, skin,
nail and spa services unique, while sharing
the benefits of each of your various specialty
services. Explain your special hair care and
beauty care services, especially anything that
hidden behind the closed doors of your salon.
This list of potential newsletter article
topics may help you get started:
• New Seasonal Haircuts and Hairstyles.
• Haircolor Trends.
• Total Makeover Artistry — With Before and
After Photos.
• Seasonal Gift Certificate and Gift Card
Promotions.
• New Skincare and Aesthetic Services.
• Customized or Signature Facials and Masks.
• Massage Therapies.
• Body and Cellulite Treatments.
• Laser Treatments, Mesotherapy, Botox and
Collagen Treatments.
• Makeup Artistry.
• Professional Retail Products.
• Seasonal and Holiday Specials.
• Charitable Work, Donations and Community Service Programs.
• Bridal and Maternity Packages.
• New Staff Introductions, Awards, PR
Honors and Staff Achievements.
• Educational Updates, Certifications and
Honors.
• Annual Salon and Spa Membership
Packages.
• Question and Answer Section — Salon and
Spa Beauty Care
• Letters From the Salon Owner.
Create eye-catching newsletter
designs. Newsletters should be stylish and
consistent with your total salon or day spa
image. Create attractive full color layouts with
strong headlines and colorful photographs.
Make your newsletters represent the high
quality image your spa deserves. Use your logo
and stay consistent with your corporate color
scheme. Give your newsletter a name and a
masthead.
Get the word out. You can mail these
directly to your own clients. Visit local direct
mail resources to explore how to buy mailing
lists or to use their services. It is important to
get them distributed to the local community
within a three to five mile radius of your salon,
which is an effective way to introduce yourself
to your neighbors. While newsletters can be
printed and mailed, you can distribute them
less expensively within local newspapers as
freestanding inserts. You can distribute them
for free by offering one to each client at your
reception desk. Another inexpensive option is
to publish them electronically and distribute
them to your client e-mail list.
Don’t be afraid to share a partial salon
service price list occasionally in your newsletter. This helps to eliminate the fear some new
clients may have when considering you for their
future professional hair and beauty care services.
Two to four times per year is plenty of
coverage for salon newsletters. You really do
not need one every month, unless you want
to distribute a monthly or a twice monthly
e-mail blast.
Use a creative team. It will pay to use
a professional graphic designer and a printer,
so you make every first impression a lasting
and positive impression. Don’t do it yourself.
Ask your staff and clients if they or anyone in
their family can help you create a professional
salon newsletter. Local printers will be happy
to provide this as a freelance service as needed.
You can always try to barter for a few of your
salon, skincare and spa services using gift
certificates.
If you do not already have a full-service
marketing, advertising and media relations
agency onboard, consider hiring one. Hire
a professional to make it professional. Make
each newsletter a well-designed showpiece
that distinctively sets you apart while making
you respected as the most progressive salon
specialists in your community.
Newsletters are perfect marketing
tools. Celebrate your salon team’s success
story with the entire community. Keep them
very positive while educating and entertaining
with plenty of full color photographs. These
newsletters really do not need to offer any
coupon or discounted special. You will be
surprised at how many new people will start to
come into your salon just because they were
impressed with your newsletter. You might
also be surprised how many regulars will try a
new service for the first time, just because you
reached out to them.
Larry H. Oskin is president of Marketing Solutions, a full-service marketing,
advertising, graphic design, media relations and consulting services agency
specializing in the professional beauty business. For more information, call
703-359-6000, [email protected] or www.MktgSols.com.
Board Revises Opinion Relating
to Permanent Cosmetics
The Board of Barbering and Cosmetology (Board) has revised its opinion relating to the
practice of permanent make-up as previously published in the March 2008 issue of California
Stylist. Please note that practice of applying permanent make-up is not within the scope of practice of a licensed barber, cosmetologist, esthetician, manicurist or electrologist. Therefore when
performing permanent cosmetics no representation by a licensee shall be made to the public that
any of the permanent cosmetic service(s) is being done under a Board license or within the scope
of practice of a Board licensee. Although the application of permanent make-up is not a practice
that is regulated by the Board, it is an activity regulated by local city/county health departments
as well as the state Department of Health. The Board recommends that permanent make-up be
practiced in a room separate from any service that is regulated by the Board.
Eye Level or High Level?
President’s Report
Having worked in the industry for the last
30
years,
one truth remains constant: we are
Jerry Tyler, California Board of Barbering and Cosmetology
recession-proof. This is true as long as we as an
industry maintain our integrity, offer innovative
and forward thinking services and exceed the
In these uncertain economic times many in
client’s expectations with a commitment to
our industry are wondering what they can do to
excellence. Whether it’s the much needed salon
increase their business and ensure they hold on
remodel, or the new Hugo Boss suit to wear to
to the precious market share they have already
the next industry event, when we upgrade the
attained. Taking time to step back and look at
investment is always rewarded with abundance
both our individual assets and the overall look
both financially and personally.
of our businesses serves us
In closing, I want to take
well in these times.
a moment to thank Lisa Kind
The best way to grow is
The new bureau
and all the staff at California
to think about an “upgrade.”
Stylist for allowing me the
One of my favorite songs
privilege to talk to the industry
chief will have our
from Beyonce’s “B’day” CD
in California through these
was on my heavy rotation
articles over the last 2 terms I
board as industry
play list last year and still
have served as the president
is today. It is my and my
closest friends’ mantra,
advisors to give guid- of the Board of Barbering and
Cosmetology. These articles
“Let Me Upgrade Ya.” This
mindset creates the focus
ance and direction to have been a valuable voice
to the concerns and the acthat will lead us to take our
complishments our board has
individual services and salon
see the reforms and
achieved in the interests of the
environments to the next
and our industry
level. Are we eye level or
processes continue... consumers
partners
in
California.
high level? Increasing the
With the unfortunate
perceived value is the key
sunset of our board, I assure
to maintaining our customer base and growing
the industry that our time as a bureau will in
our businesses.
no way cease the good work our board has
On every TV talk show, we see the endless
accomplished. The new bureau chief will have
barrage of makeovers. People love to see the
our board as industry advisors to give guidance
potential unseen miracle revealed with a new
and direction to see the reforms and processes
wardrobe, hairstyle or make-up in the hands of
continue in a progressive and proactive manner.
a celebrity stylist. Yet, maybe it is our individual
Our board has been a powerful and thoughtful
salons that need the makeover—to regain that
force and the spirit and vision that guided it will
spark and create the buzz. Wynn Claybaugh,
remain in the future. Its impact to promote the
the respected industry motivator and educator,
urged us to have a “talk with our closet.” Maybe largest group of beauty industry professionals in
the U.S. and protect its consumers will be long
get rid of the wardrobe that was yesterday and
felt in the times to come.
fill it with today. Maybe upgrade our skills with
Thank you to our board members for their
new techniques and tools, have a talk with our
selfless
energy and I am eternally grateful being
educational closet and replace some of our
allowed to serve the industry as board president
old techniques with the new. Expanding the
in California. Peace and prosperity to you all.
services we offer expands our value and that of
our salons.
SALON OPENINGS
COMPLETELY REMODELED, NEWPORT
- COSTA MESA AREA. SPACE AVAILABLE
FOR STYLIST AND MANICURIST Two
w e e k s f r ee .
C a l l A l (9 4 9 ) 6 4 5 - 0 6 6 2 o r
(949)735-6347

5 STAR SALON & DAY SPA SEEKING
HAIRSTYLISTS VIP room and stylist stations available for rent. Rent by the week or by the
month. Great location, free valet parking. Studio
City. (818)501-7778

LOMITA, CA - FA CIAL ROOMS
WITH EQUIPMENT, HAIR / NAIL
STATIONS AND MASSAGE ROOMS FOR
RENT Salon in great location. Stylist and Manicur ist rent or com mis sion. Ca ll Lupe
(310)257-1924

HEAD LINE HAIR, COSTA MESA, CA
Seeking experienced HAIRSTYLISTS.
Also three stations available for rent. Completely remodeled salon in great location.
Shopping center anchored by CVS, Starbucks,
Charo, Quiznos, Juice, Bakery...Busy traffic.
Close to 405 Freeway. Ample parking. Call
Vanessa (714)657-8182 / (714)557-2066 or Fax
(714)766-8470 [email protected]
BELLFLOWER HAIR DESIGNS now has Stylist Stations for rent @ $150 per week. Work anytime Tuesday-Saturdays, 9am-9pm. Very close to
91 and 605 Freeways. Call Mary (562)920-7051

HAIR STYL IST WANTED FOR
WEST LA HAIR SALON We currently
have one station available for rent. Call Susie
(310)836-1314
LA BELLA DAY SPA & SALON, UPLAND
Just remodeled. Seven stylist stations available.
Option to sell your own products. First week freebring your friends and receive a month free rental
for each one. One massage or esthetician room
available. Call Toni for details (909)354-6360
$
STATIONS AVAILABLE FOR STYLISTS AND MAN I C UR IST AT
GRANADA HILLS SALON Great location
with excellent parking! Stylist stations include
tow els and backbar. Call Chris tine @
(818)439-0313.
FACIAL, MAS SAGE ROOM FOR RENT
FULL OR PART-TIME Affordable, quiet room
with private entrance!!! Three private styling stations also available. Great move in special! Free
week vacation - Popular Orange location! Call Judy
(714)403-9934
TEMECULA AND COMPTON SALONS
HAVE HAIRSTYLIST / MANICURIST
STATIONS FOR RENT Prime location,
friendly en vi ron ment. Call Cas san dra at
(310)413-2385

LOOKING FOR SOME THING
DIFFERENT? Newly remodeled salon
looking for Stylists and Barbers. Also have room
ready for Facialist. Rental or commission.
Friendly atmosphere, beautiful location in
Yorba Linda. Contact Barbara (714)504-0720

HAIRSTYLIST WANTED FOR WEST
L.A. HAIR SALON Newly remodeled salon in great location. Stations for rent or commission. Call Reda or Teri (310)390-3571

HAIR STATIONS FOR RENT TO ESTABLISHED STYLISTS - NORWALK
AREA Close to 605 fwy. Backbar / towels included. Plenty of parking, $100 weekly. Very
friendly atmosphere. Call Anna (562)883-4919
LAGUNA BEACH Ready for a fresh start to empower your career? We would like to offer you this
and more! Stations available for rent at Laguna’s hottest salon. Plenty of free parking in a convenient location with ocean breezes. Call today to find out more
about us and what we can do for you! (949)715-5111

SYNC SALON IS SEEKING PERSON ABLE AND PRO FES SIONAL
STYLISTS for our new, modern, upscale full service Salon in vibrant North Beach / Jackson Square
neighborhoods in downtown San Francisco. Booth
rental prices are at $200 per week, with the first
week of the first 2 months free. Employment opportunities available with profit sharing, must have
Clients. We offer a sustainable design and ergonomic equipment. Validated Parking for clients in
building. Please con tact Ron Skilandat at
(415)397-1078 or email: [email protected]

NEW HAIR SALON IN NORTH HOLLY WOOD (N o H o area). Also in
Chatsworth. Discounted booth rental. Need good,
positive, licensed Stylist to join our team. More
info call (818)620-1267
$
COMMISSIONED HAIRSTYLISTS
needed for recently renovated, high end,
popular salon located in the Historic District of
Riverside, California. To begin the interview
process, please fax your re sume to
(951)684-2252 attn: Lisa
LEASE OFFERS
HAIR STATION FOR RENT - GOLDEN
SPOT IN SHERMAN OAKS (south of Ventura
Blvd. & Van Nuys Blvd.) Clean, friendly atmosphere. Good parking. Call Greg (818)386-9000
STYL IST WITH CLI EN TELE FOR
FULL-SERVICE SALON IN IRVINE Busy
business area - Michelson / Von Karmen.
Backbar, towels, soda, coffee, water supplied.
Your own key / own schedule. Rent $150 per
week / commission. Two weeks free, vacation,
insurance. (949)857-1906

FOR RENT - CYPRESS / LAKEWOOD
/ EAST LONG BEACH AREA Stylist stations $250 month!! Man icure sta tion and
Esthetician room included!!! Bring your clients.
C a l l F r a n @ h o me ( 3 1 0 )9 5 2 - 1 9 4 2 , c el l
(562)788-0122, salon (714)828-7840
SALON OF EL PASEO - PALM DESERT HAIR STYL IST BOOTH RENTAL El
Paseo. $200 per week. Eight weeks free with
one year lease. Your schedule, your products,
your prof its. Be your own boss! Call
(760)862-9890
MARTINEZ, CA - HAIR / FACIAL SALON
FOR RENT 1100 sq.ft. building. Parking in the
b a c k . C a l l Saren for more in forma tion
(925)228-8207.
HAIRSTYLIST NEEDED IN VERY PLUSH,
PRIVATE, NEWPORT BEACH SALON
FOR WEEKLY RENTAL Also part-time (two
days per week) available. Please call Sharon
(949)631-3183 or (714)553-0439
RANCHO CUCAMONGA HAIR SALON
HAS TWO MANICURIST STATIONS AND
ONE STYLIST STATION AVAILABLE FOR
BOOTH RENTAL with clientele. Great location. Clean and friendly atmosphere. Call Susan
(909)944-7393 or (909)821-1094
SALON IN SHERMAN OAKS - HAIR AND
NAIL STA TION FOR RENT - FA CIAL
ROOM ALSO AVAILABLE Great location on
Ventura Blvd. by 101and 405 Fwy. Hairstylist or facial room $150 per week, Manicurist $75 per week.
Please contact Quincy (818)339-5091

WESTCHESTER VILLAGE: Elegant
new salon has stations available for $135.00
per wk for 3 months with lease in busy shopping
center. Many walk-ins. Call Lorraine @
(714)865-0652
FULLERTON - TAKE OVER LEASE FOR
BEAUTY SALON 1500sq.ft. ($2 / sq.ft.). Call
for more information (714)204-9071
SPACIOUS AND CHARMING SALON
IN SAN MARINO HAS STYLIST STATION AVAILABLE Backbar, towels and your
own key. Snacks, tea, coffee and many current
magazines with large waiting area. Come by and
take a look. Rent is $750 monthly. 2492 Huntington Drive. Contact (818)426-4311
HUNTINGTON BEACH - BUSY,
FULL-SERVICE SALON HAS TWO
HAIRSTYLIST STATIONS FOR RENT $185
per week. 10% commission on product sales. Great
location, newly remodeled. Vacation after one year.
Incredible client marketing program. Client refreshments. (714)585-1185
MONTEBELLO, CA - HAIR STATIONS
FOR RENT Must have license - Barbers, Cosmetologist, Nail Technician welcome! Call Sylvia
(323)724-4128
LOS GATOS / CAMP BELL Pris tine,
well-established salon / skincare center. Stop
throwing your rent money away when you’re
not working! Pay rent only on days you’re here,
never when you’re not here. Sensible renting.
Call (408)483-7412
FULL SER VICE BEAUTY SA LON IN
SHERMAN OAKS HAS SPACE AVAILABLE
FOR HAIRDRESSER AND MANICURIST FACIAL ROOM ALSO AVAILABLE Rental.
1st month free. Great location near 101 Freeway.
Call (818)726-1889
BARBER WANTED - ORANGE COUNTY
Full-time or part-time Barber wanted at Mt. Zion
Barbershop. Great opportunity. Busy shop! Call
(714)898-3488
HAIR STYL IST & MAN I CUR IST STATIONS FOR RENT IN PITTSBURG, CA
Hairstylist: 1st three months $100 per week, $135
per week thereafter. Manicurist: 1st three months
$50 per week, $85 per week thereafter. Stable - in
shopping cen ter. Contact Lidia Leonberger
(925)234-0173
COZY SA LON IN BURBANK
Great location, 1/2 block from Media
Center. Three hair stations, one nail station and
one facial room available for rent. Nails $75 per
week, Hair $125 per week. Call (818)563-4243
PLEASANTON: WELL ESTABLISHED, EN ER GETIC SA LON
HAS STA TIONS FOR RENT Close to
downtown with plenty of parking, high end
backbar, vacation leave and FREE RENT! Call
now before they’re all rented! (925)417-2210
TORRANCE Salon Seeking friendly, enthusiastic
HAIRSTYLIST with clientele to rent station in
full service salon. Great location near Del Amo
Mall and Redondo Beach. (310)480-6827
ROSEVILLE, CA - WELL ESTABLISHED
SALON HAS STA TIONS FOR RENT
Backbar and towels provided. Great location
with plenty of parking. 1/2 rent / month for the
first 3 months. Call Nancy @ (916)539-5480
for details.


WALNUT CREEK SALON SEEKING HAIRSTYLIST & MANICURIST Stations for rent.
Parking available. Call for more information
(925)935-0512
HAIR STYL IST STA TION FOR
RENT IN CORONA DEL MAR /
NEWPORT BEACH, CA AREA Unique salon. Established 32 years. Must be reliable and
professional. Must have clientele. Be your own
boss. Get your own k ey. Call Velma
(714)264-4616
GORGEOUS SA LON IN THE MISSION
HILLS AREA OF SAN DIEGO IS SEEKING
HAIRSTYLISTS to share a fan tastic space.
Backbar, beverages, towels included in rent. Your
clients will love it here and so will you!
[email protected] or Jennifer at
(619)233-0014

WOODLAND HILLS, VENTURA BLVD.
Four hair stations for rent. Manicure space and
small facial room also available. Prime location.
Great parking. Special price for groups. Call
(818)992-8865

HAIR STATION, NAIL STATION & ROOM
FOR RENT IN SANTA CLARITA SALON
Great location. $150 per week For more information call Nik @ (661)254-4458 (work) or
(310)963-4247 (cell)
COMMERCE - BELL GARDENS - BELL DOWNEY AREA Three stations available. Barber / Cosmetologist. Be your own boss / own hours.
Nice shop, parking, business park. Must have own
clientele. Only $350 per month. Will consider
Manicurist. (323)728-5259 (714)397-0535

BEAU TI FUL SA LON IN THE
HEART OF MELROSE (HOLLYWOOD) Three Workstations for rent. $800 /
month. Also esthetician room for rent $650 /
month. Get your own key! Call Fima
(323)868-5111
TWO WEEKS FREE RENT! Hair Station in
Redlands, CA. High end backbar, styling products,
towels, much more included. Friendly staff, lovely
atmosphere. Up scale, full service sa lon.
(909)793-4199
$
OWN YOUR OWN BUSINESS (CHAIR
RENTAL) Make profit from your own retail
sales. David Andrew Salon of Palm Springs is looking for the right Styl ist with a cli entele.
(760)318-2663 or (760)898.9657
FOR RENT - DOWNTOWN PLEASANTON
AREA Stylist stations $200 per week!!! Backbar &
towels included. Bring your clients. Call Annie at
cell (408)893-9579 or at shop (925) 484-4338. We
also need more Nail Technicians and will pay in
commission only. Must have a license in California.
SPECIAL!!! STATION FOR RENT!!! Kut N
Beauty Salon is now renting! Looking for Hairstylists at a great location in Sunnyvale at the Hacienda
Plaza. F or more in forma tion call M ary
(408)394-4923 or Fred (408)393-4667.

BEVERLY HILLS - STATION FOR
RENT Newly remodeled. Upscale neighborhood. Looking for Barber and Hairstylist.
Get your own key. 24/7 access. Bring your clients,
they’ll love this salon! One week free. Free parking.
Heidi (310)666-9878

DOWN TOWN CON CORD
CA-Seeking friendly,-motivated stylist
for station rental. START-UP INCENTIVE.
Great Location, Easy Freeway Access, Parking
G ar a g e .
(9 2 5 ) 8 2 7 - 9 6 3 6
or
[email protected]
SAN RAMON - HAIRSTYLIST STATIONS
FOR RENT $150 per week. Backbar, Towels,
Parking, Web site. Private Room for rent part-time.
This Salon specializes in hair loss solutions &
chemical services. Call (925)277-0989
TUSTIN Beautiful salon. Two Hair & one nail
station available. Monthly or weekly rent. Retail
your own product. Great location. Great atmosphere. Call Emelia @ 714-505-2455 Two weeks
free!

WOODLAND HILLS - HAIR STATION FOR LOW RENT $150 per week,
two weeks free. Great location and atmosphere.
On Ventura Blvd., West Topanga, across Freeway
101. Call (818)268-8215
SIMI VAL LEY - TWO HAIRSTYLIST
STATIONS FOR RENT $150 per week. Well
established salon. Great location and parking,
newly remodeled. (805)527-6835

BARBER STYL IST WA NTED /
TUSTIN, CA Full-time or part-time,
commission or rent. Call Debbie (714)838-2131
SALARY /
COMMISSION
WORK FROM HOME Portland Oregon manufacturer/distributor has an opening for a positive
minded, self motivated customer service rep in several locations. This is a work from home contract
position. Set-N-Me-Free provides territory account and lead information direct into your computer. On the telephone, you train salons to use
healthy skin care products and add-on treatments.
Work from home is generous commissions and bonuses. Send resume to 503-669-9057 or call Debbie
at 800-221-9727.
C h ec k u s o u t :
www.set-n-me-free.com
WANTED: Li censed cos me tol o gi sts and
estheticians to join the Education Department at
Federico Beauty Institute – located in Sacramento,
California. Will train! Visit www.federico.edu or
call 919.929.4242 ex. 205.
$
WELL ESTABLISHED, BUSY BARBER SHOP IN MORENO VALLEY
NEEDS EXPERIENCED BARBERS Barbers. Full & Part Time. Detailed work! Good at
Zero Fades! Call Star (951)743-1565
NEWPORT BEACH, LIDO PLAZA - STATIONS FOR HAIRSTYLIST AND MANICURIST AVAILABLE FOR RENT OR COMMISSION Great location with free parking. Clean
environment, friendly, completely remodeled.
Nice shop. Call (949)723-5372 or (714)808-7201
SALON FOR SALE - CITRUS HEIGHTS, CA
Recently remodeled. Nine hair stations, one manicure station, tanning rooms. Busy shopping center.
Asking $30,000. Call Helen for more information
(916)628-6108
NEWLY REMODELED SALON IN LA
PUENTE In Shopping Center. FIVE stations,
TWO shampoo bowls, FOUR dryers. Room
for facials & waxing. LOTS of FREE parking.
Must See! Call M ichelle for Appt.
(626)338-8312
GREAT LOCATION IN ORANGE Close
to the Village Mall. Semi-private stations with
storage. Owner / Stylist willing to stay. Asking
35K. Please call for more in formation.
(714)441-1756
SHOPS FOR SALE
HAIR SALON - IRVINE in busy business
area. 1,100 sq ft., six chairs, with room to add
more.
Two private rooms, two shampoo bowls and
two dryers. Newer stations & backbar, chairs.
Lease $2300 / month. Owner would like to stay.
(949)922-7186
GLENDALE - BARBER AND BEAUTY SALON Established 15 years. Four stations, two
shampoo bowls, dryers, facial and waxing room.
Kitchen with laundry. New equipment. Lease
$1145. $30,000 negotiable. (818)726-9595
(818)240-4263 (818)551-1058
BEAUTY SALON FOR SALE, CORONA
CA Busy shopping center. Call Moises, Cell
(714)474-1750
PROF IT ABLE SA LON FOR SALE!!!
TORRANCE Net $3,000 without working it.
2,200 square ft, eye catching architecture. You can
easily double or triple current income with space
for expansion. Great systems, easy management.
Motivated to sell this month! Lots of extra retail
space. BONUS - full established hair clientele included with purchase of salon. THIS WILL BE
YOUR BEST INVESTMENT EVER!!! $69,000
OBO. Call (562)884-0062 motivated to sell
VENICE, CA - GREAT LO CATION
NEXT TO THE OCEAN, FULL SERVICE
BEAUTY SALON / SUP PLY Lots of
walk-ins. Six Hair Stations, Three Fa cial
Rooms, Three Nail Stations. 10 years established. Great rent and lease! (310)390-0739
FRESNO SALON / IN SHOPPING CENTER
/ GOOD LOCATION Five stations (all rented),
three shampoo bowls, seven dryers. High traffic.
Great opportunity. Be your own boss! TURNKEY! Also have Delphia Microdermabrasion
Machine & other equipment for sale. Call
(559)325-6605
ORANGE COUNTY NAIL SALONS Busy
beach city salon has 5 nail / 4 pedicure stations!
Absentee-run West OC salon has 10 spa chairs
and 1 facial room! BestSoCal (562) 795-0500.
SAN FRANCISCO: BEAUTIFUL, BOUTIQUE STYLE SALON Great location in upscale neighborhood. Street level with lots of
walk-ins, 6 stations, laundry units, recently redecorated. Call (415)246-4950
ORANGE COUNTY BEAUTY SALONS
Many full service salons! From 4 – 11 stations!
Treatment rooms! Some absentee run! All in busy
cen ters in af flu ent ar eas! BestSoCal (562)
795-0500.
BEAUTY SUPPLY AND SALON FOR SALE,
RIVERSIDE Three hair stations. Large inventory.
Busy shopping center. Great opportunity to be
your own boss! Very good price! For information
call Maria (951)686-2386
HAIR SALON FOR SALE IN CORONA Six
hair stations, two dryers, two shampoo bowls, one
skincare room. Great location next to freeway.
Very busy shopping center. Call Erol Senel @
Pomecs Real Estate (949)481-4359
SACRAMENTO, CA - FULL SERVICE SALON FOR SALE Four hair stations, two shampoo
bowls, four dryers, two nail stations, two spa pedicures, nail dryer table, facial and massage room, two
tanning beds. 1500 sq.ft. Great location. College
Green Shopping Center. Lots of walk-ins, lots of
parking. Call (916)387-1030 or (916)383-4636
BAKERSFIELD, CALIFORNIA Spacious, redecorated, full service salon offering many nice features. New equipment, seven stations, four shampoo bowls, two large separate rooms. Must see,
Must Sell, Make offer!!! (661)589-4711
(805)340-0162
LARGE BEAUTY SALON / FRESNO
SHOPPING CENTER / GOOD LOCATION Lots of parking. 17 Hair Stations, 5
Manicure Stations, 3 Private Rooms. Many upgrades. Great potential for the right person.
$75,000 OBO. For more information call
(559)903-7669
PORT HUENEME-CA Established, Full Service Salon Business FOR SALE. Rare Opportunity.
Large Clientele, 7 Hair Stations, 3 Shampoo Bowls,
Manicure Station, Dry Spa Treatment / Massage /
Waxing Room, Retail Area. Owner Retiring. Call
(805)985-5555
or
E - m a il :
[email protected]

MISSION VIEJO - BEAUTY SALON
FOR SALE between Los Alisos and
Trabuco. Great location. Good lease. 1000
sq.ft. Call (949)981-8620 for more information.
BARBERSHOP FOR SALE IN BEAUTIFUL
MENDOCINO, CA Established over 30 years.
Great business. Owner retiring. Call Mitch
(707)937-0482
$
CHATSWORTH, CA Large salon. Five
stations. Good Location. Owner moving.
Good Price. Ask for Marie (323)717-0237 or
(323)758-8412
HAIR SALON FOR SALE IN VALLEY VILLAGE 5 hair stations, 2 dryers, 2 shampoo bowls, 1
skin care or wax room, 1 manicure station. Great
location near the freeway - busy shopping center.
For more information call:(818)383-7726
BUSY HAIR SA LON FOR SALE IN
MANTECA 1250 sq ft, four stations, one
skincare room. Busy shopping center. Call
Eliana (209)221-1100
REDONDO BEACH BEAUTY SALON FOR
SALE! Established 20 years. Great location in busy
shopping center. 5 stations, 3 shampoo bowls, 2
dryers, 1 facial room. Ample parking. Low rent /
lease. Only $55,000. Call Jennifer Merritt / South
Bay Brokers (310)413-7809 or (310)375-0583.
BARBER SHOP FOR SALE, 18350 HESPERIAN BLVD., SAN LORENZO, CA 94580.
Old fashioned three chair shop with lots of off street
parking in big shopping center. Same location 35
years. New five year lease with five year option to
renew. Rent $1226 per month. $10,000. Please, serious inquiries only. Call Pat @ 925-784-3837
PROFESSIONAL SKIN CARE - NAIL SALON FOR SALE $27,000 Negotiable. 900 sq.ft.
Two facial rooms, three stations. City of Fountain
Valley. Good location, good parking. Contact
Mimi (714)260-2629 or Quang (562)726-5036
RIVERSIDE, CA - HAIR AND MANICURE
SALON FOR SALE OK for retail. Lease only
$300 per month. Buy me out for $7,000. Includes
fur ni ture, elec tric it y, wa ter . Call Kim
(951)795-2863 or (951)687-4897
SALON FOR SALE - MARIN COUNTY Best
area of the Country Club / six hundred new homes.
Five stations. Nice, established shop. Owner wants
to stay and rent a chair. (415)883-7011
SALON FOR SALE IN HISTORIC EL DORADO Three styling stations, one manicure station (all rented). High traffic. $25,000. Call Evelyn
(530)626-6114
HAIR SALON FOR SALE IN PERRIS Tiene 5
estaciones esta en buen lugar mucha clientela.
Llamar a Martha (951)924-6138 (951)581-9135
(cell)
TUJUNGA - MOVING - BEAUTY SUPPLY /
SALON FOR SALE Waxing, massage. Two hair
stations, large inventory, busy shopping center.
Great opportunity to be your own boss. Call Hamlet 9 a.m.-noon. (818)248-7596

NEW EQUIPMENT
LA-TE-DA CUSTOM DESIGNED SALON FURNITURE.WITH YOUR DESIGN IN MIND OUR COMPANY OFFERS
A WIDE VARIETY OF SERVICES TO CREATE YOUR SALON VISION. START TO
FIN ISH COM MIT MENT IN CLUDES
COMPLETE FLOOR PLAN DESIGN -CREATIVE EQU IPMENT DE SIGN. ASK
ABOUT OUR hide-a-cord styling station and
other special designs. Hassle free Financing
available for ev eryone. 1-800-640-0444
WWW.LATEDAUSA.COM
ELEGANT NAIL SUPPLY: We wholesale and
retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD,
Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more
information: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
USED EQUIPMENT
BARBER CHAIRS - ANTIQUE - KOCH,
KOKEN, PAIDAR 14 available. Two Belmont
chairs. Two barber poles. Everything in excellent
condition. Call (818)349-4310
1921 RESTORED BARBER CHAIR - FOREST GREEN LEATHER Looks new,
headrest, works. Model: Paidar. $2500 firm.
Day (805)733-2559, Eve (805)733-0347
$
FURNISH YOUR ENTIRE SALON!
Beautiful salon furniture for sale. 6 stations, 6
chairs, 2 hair dryers, 2 shampoo bowls w / towel
cabinet & 1 reception desk. All black & silver. Call
Ana for more info @ (562)318-6010
EDUCATION
MISCELLANEOUS
HEALTH BENEFITS Includes dental, vision,
prescription, chiropractic and medical. Not Insurance Linda 1-877-818-9254 or (541)554-7953
WANTED

LEARN NEW TECHNIQUES
THROUGH DVD’S - FREE CATALOG
Hair cutting & styling, clipper & razor cutting, hair
coloring, wedding styles & updo’s, makeup, facials,
manicures and pedicures, waxing & hair removal,
massage, and spa & body treatments. 800-414-2434
- www.VideoShelf.com
PERFECT YOUR HAIR CUTTING AND
COLORING SKILLS AT MOGI Monday or
Sunday daytime class. For more info call Mogi at
( 3 1 0 ) 8 0 1 - 1 4 5 0 or w w w .mogihair .com /
h t t p : / / m o g i h a i r . b l o g s p o t . c o m / s e a r c h / l abel/Hair%20%20cutting%20class

EYELASH EXTENSIONS TRAINING BY NOVA LASH™ is an all day extensive training course for Cosmetologists/students, makeup artists and medical professionals.
Boost income and clientele. Call to register/details on current and upcoming classes and locations. Northern CA, WA, OR (530)400-2304, or
www.novalash.com
BARBERS WANTED New Barber Shop in
Chula Vista (San Diego area), seeking licensed
barbers. Call Charlie @ (619)425-SHOP(7467)
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training.
(408)439-9161
SERVICES
INTERIOR ARCHITECTURAL DESIGN
15 years experience in space planning, custom
cabinet design, color coordination, lighting design. (949)294-3373

PROMOTE FOR MORE HAIR
COLOR CLIENTS ONLINE! Be part
of the largest hair coloring concept on the world
wide web! Create your own Hair Colorist
webpage from our easy to use templateand receive your listing on the Hair Colorist Locator
search en gine! Very af fordable! go to
www.MyBellaColor.com and register TODAY! Enter discount code: 1SSAD308301
SALES, SERVICES & REPAIRS of Barber
chairs, Salon chairs, and Hairdryers. Sales of
NEW & USED Barber chairs and Salon chairs.
We CUSTOM build Salon & Barber stations.
UPHOLSTERY services. We currently have:
10 barber chairs on sale- starting price $75; 15
antique barber chairs; New salon stations- starting at $99.99; New shampoo cradles- starting at
$125. For more info call Jesse @ 310-830-4982
Se habla espaol
BEACHWOOD SHELVES (IKEA) Great for
display of products. $100 each. Shampoo unit and
wall station with three drawers. $495 for all. Call
Nik @ (661)254-4458 (work) or (310)963-4247
(cell)
BARBER SHOP EQUIPMENT 4 matching
Koken chairs with por celain bot toms, good
chrome. 2 shampoo sinks, 2 sets of matching
backbars with mirrors / lighting, waiting chairs and
much more. $5,000. Located in Sacramento. Call
(916) 925-4541
SUPER PHASER GOLD NEEDLE FREE
HAIR REMOVAL MACHINE in excellent
con di tion. In cludes all train ing ma te rial
$4800.00. Also Lam Probe never used. Includes
all training material $3500. Call (559)733-2639

PROFITABLE
SIDELINES
OFFER YOUR CLI ENTS MORE
Tamera Acey, a Health & Weight Loss Advisor can assist them, or she can train you how to offer
this valuable service yourself. Help your Clients
truly feel better. Call her at (503)267-9189 (Pacific
time) or e-mail: [email protected]
INTERNATIONAL ACADEMY OF PRECISION HAIRCUTTING OFFERS IN SALON
TRAINING WITH RENE FRELOW In depth
explanations of Precision Haircutting. Individual
attention. Call (415)695-9672
$
HAIR EXTENSION MASTER CLASS Se
experta en extensiones,quien atienda a la clase
aprendera lo ultimo en las mejores tecnicas. Gratis
manequi de practica,CERTIFICADO y Tarjeta de
decuento. Llama para reservar tu espacio
comunicate con Leticia al (818)284-5935. Clase es
completa en Espanol. English class available.
APPRENTICESHIP PROGRAM for San
Bernardino and Riverside counties. Call John at
(714)571-5747
LEARN NEW TRENDS - Y-GLORIA NAILS
- PRODUCTS & ACADEMY Oriental art design and paint. Specializing in encapsulation and
3-D air. One week intensive course. Come and be
s u cc e ssf u l.
S i gn u p 1 - 8 0 0 - 8 5 1 - 5 4 6 1
[email protected]
JUNE
 Eyelash Extensions One Day Intensive Training by Novalash, call for
dates and locations. (530)400-2304 or www.novalash.com
 1: 2GORJIS presents Global Connections (Makeup for Multi-Ethnic
Skin) with Makeup Artist Kim Evans, Walnut Creek, CA www.2GORJIS.
com or (925)932-8602
 1-2: Trisha Kemp: How Water is Ruining Your Color Results, Los
Angeles, CA 1-800-622-7332 www.malibuwellness.com
 2: Maly’s presents L’Oreal Majirel, Richesse & HiRichesse, San
Rafael; Matrix Color Correction, Fresno; Redken Design & Styling,
Bakersfield; Redken Color Correction, Victorville; Redken Hair Color
Collection, Arcadia, Lancaster, Lemon Grove, Newport Beach; Sexy Hair
Collection, Elk Grove; Sexy Hair Structure in Motion, Woodland Hills;
Farouk Color Confidence, Rancho Cucamonga; Farouk Map the Cap,
Rancho Cucamonga; Framesi HPAS Customizing Color & The Eclectic
Experience, Brea, Escondido, Long Beach, Monterey Park; TIGI Colour,
Encinitas; 1-800-446-2597 www.malys.com
 2: Brazilian Blowout Academy, West Hollywood, CA (310)5607497 www.brazilianblowout.com [email protected]
 2: Raffco International Beauty Company presents Mask Color Intro,
Irvine, CA 1-800-255-9522 ext. 256; [email protected]
 2: Cosmoprof Beauty presents Alfaparf Color Demo, Thousand
Oaks; Farouk Art of Blonding Hands-On, Santa Clarita; Paul Mitchell Ask
the Educator Color Demo, West Covina; Paul Mitchell Complete Color
Demo, Glendale; Schwarzkopf Modern Life Hands-On, Sacramento;
Wella Koleston Perfect Demo, Lancaster; Wella Tecnicas de Color
Demonstracion, Fresno; Wella Creative Color, Montclair or Yuba City;
Rusk Pony Up with Controlled Chaos Demo, Victorville; TIGI Instinctive
Cutting Demo, Woodland Hills; Bio Ionic ReTeXpress Class Demo,
Lake Forest, Orange; “Ph”acials the Pharmagel® Way, Pasadena; Satin
Smooth Waxing Class, Long Beach; www.cosmoprofbeauty.com
 2-8:: Award Studio presents Media Makeup for Ads, TV, Films, and
Video, Los Angeles, CA (310)364-0665 www.MediaMakeupArtists.com
 8: Adrian the Dream Weaver presents Hair Extension Certification
Course, Dillon Beach, CA (972)387-5677 www.HairExtension.com
 8: 2GORJIS presents Let’s Talk Makeup (Makeup Basics 101) with
Kim Evans, Walnut Creek, CA www.2GORJIS.com or (925)932-8602
 8: 3D-Beauty International presents 3D-Lashes Eyelash Extension
Workshop, Walnut Creek, CA 1-866-757-5274 or www.3d-beauty.com
 8-9: Kadus Certified Colorist Program with Jessee Skittrall, Concord, CA www.rwaseriousbeauty.com
 8-10: Salon Training International presents Graduate Course,
Carlsbad, CA (760)929-2600 email: [email protected]
 8-10: Eufora International presents Strategic Solutions Academy
Foundations Course, Carlsbad, CA 1-800-638-3672 www.eufora.net
 9: Maly’s presents American Crew Clipper Cutting Clinic, Bakersfield;
Farouk Color Confidence, Elk Grove; Framesi Color Keys, Fresno, Gilroy;
L’Oreal Majirel, Richesse & HiRichesse, Roseville, Hillcrest; Redken
Hair Color Collection, San Rafael, Encinitas, Orange, Folsom; Sexy Hair
Collection, Bakersfield; Sexy Hair Structure in Motion, Newport Beach,
Rancho Cucamonga; Framesi HPAS Customizing Color & The Eclectic
Experience, Woodland Hills; Matrix Blonding Experience, Arcadia,
Lancaster; Matrix Corrective Color(spanish), Long Beach, Monterey Park;
Nioxin Scalp Renew, Escondido; 1-800-446-2597 www.malys.com
 9: Western Salon Services presents Straight Effects Class with Colleen Wagner, Santa Rosa, CA (916)384-3920 or 800-235-7376
 9: NCEA Certification Prep Class, San Francisco, CA, Concepts Inst.
of Advanced Esthetics (650)244-9625 www.conceptsinstitute.com
 9: Cosmoprof Beauty presents Wella Color Correction Demo,
Fountain Valley; Wella Tecnicas de Color Demonstracion, Bakersfield;
Schwarzkopf Modern Life Hands-On, Fremont; Paul Mitchell Complete
Color Demo, Pasadena; Pravana Color Solutions, Citrus Heights; Wella
Creative Color, Santa Barbara or Bakersfield; Bio Ionic ReTeXpress Class
Demo, Glendale, Lancaster, Woodland Hills; CND Liquid and Powder
Basics; Stockton; “Ph”acials the Pharmagel Way, West Covina; www.
cosmoprofbeauty.com
 9: Raffco International Beauty Company presents Color Code Evolution, Irvine, CA 1-800-255-9522 ext. 256; [email protected]
Workshop, Tustin, CA 1-866-757-5274 or www.3d-beauty.com
 16: Maly’s presents Farouk Color Confidence, Folsom; 1-800-4462597 www.malys.com
 16: Cosmoprof Beauty presents Pravana Color Solutions, Lake Forest,
Sacramento or Stockton; Wella Koleston Perfect Montclair; Joico K-PAK
Demo, Long Beach; Paul Mitchell PM Shines; TIGI Instinctive Cutting
Demo, San Bernardino; Bio Ionic ReTeXpress Class Demo, Palm Desert,
Pasadena, West Covina; “Ph”acials the Pharmagel® Way, Santa Clarita;
Satin Smooth Waxing Class, Fountain Valley; www.cosmoprofbeauty.com
Workshop, Tustin, CA 1-866-757-5274 or www.3d-beauty.com
 22: Beauty Systems Group presents Farouk Systems University on
tour, Benicia, CA 800-233-3141 X 4885
 22-23: Kryolan Professional Makeup presents The Three Faces of
Kryolan, San Francisco, CA www.kryolan.com
Workshop, Phoenix, AZ 1-866-757-5274 or www.3d-beauty.com
 23: Raffco Beauty Company presents Color Code Insperience,
Irvine, CA 1-800-255-9522 ext. 256;[email protected]
 23-27: On Set Hair Productions presents On Set Motion Picture Hair
Academy Five Day Master Class, Santa Monica, CA 1-888-271-7977
(310)452-7059 www.onsethair.com
 23-July 11: Westmore Academy of Cosmetic Arts presents Master
Makeup Course Beauty & Fashion Makeup for Spa, Salon & Medi-Spa,
Burbank, CA 1-877-978-6673
 23-Aug.1: Westmore Academy of Cosmetic Arts presents Master
Makeup Course High Fashion, Glamour & Commercial Photography,
Burbank, CA 1-877-978-6673
 23-Sept.12: Westmore Academy of Cosmetic Arts presents Master
Makeup Course Motion Pictures, Television Beauty, Character and
Effects, Burbank, CA 1-877-978-6673
 23: Cosmoprof Beauty presents Wella Corrección del Color Demo,
Santa Barbara; Paul Mitchell Complete Color Demo, Torrance; Pravana
Color Solutions, Modesto, S. San Francisco, San Jose, West Covina;
Rusk Illusions Collection 2008 Long Beach, Fresno; Bio Ionic ReTeXpress Class Demo, Montclair, Riverside, Victorville; CND Liquid and
Powder Basics; San Bernardino; www.cosmoprofbeauty.com
 24-26: Kryolan Professional Makeup presents The Advanced
Makeup Class, San Francisco, CA www.kryolan.com
 29-30: Salon Business Academy with Gary Call, Concord, CA
www.rwaseriousbeauty.com
 30: Raffco Beauty Company presents Mask Color Hands On, Irvine,
CA 1-800-255-9522 ext. 256;[email protected]
 30: Cosmoprof Beauty presents Pravana Color Solutions, Fresno,
Orange, Santa Barbara, Yuba City; Bio Ionic ReTeXpress Class Demo,
Fountain Valley, Long Beach, San Bernardino, Torrance; CND Liquid and
Powder Basics; Modesto; www.cosmoprofbeauty.com
 30: Maly’s presents Matrix Blonding Experience, Bakersfield Monterey Park, Victorville, Woodland Hills; Matrix Color Correction, Visalia;
Matrix SoColor Experience, San Leandro; Redken Hair Color Collection,
Elk Grove, Thousand Oaks; Sexy Hair Collection, Bakersfield; Sexy Hair
Structure in Motion, Escondido; Framesi HPAS Customizing Color &
The Eclectic Experience, Grand Terrace, Hillcrest, Lemon Grove, Orange,
Rancho Cucamonga; Nioxin Scalp Renew, Arcadia; 1-800-446-2597
June 2008
 1-2: ABCH Energizing Summit, Los Angeles, CA www.haircolorist.
com or 1-888-425-6578
 1-2: Premiere Orlando, Orlando, FL www.premiershows.com
 8-9: Fashion Focus 2008 presented by Cosmoprof Beauty,
Seattle, WA www.cosmoprofbeauty.com
 18-20: Intercoiffure 20th International World Congress, Rio de
Janeiro, Brazil www.icdrio2008.com
 21-24: George Rileys PBC presents Scruples Training for Tomorrow Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com
 21-28: California Cosmetology Association The New Generation
presents Regional Stylz Symposium at Sea, Alaska Cruise aboard The
Diamond Princess. Call 1- 800-235-7376 www.the-cca.com
 21-28: Western Salon Services presents Alaskan Cruise with
Wayne Grund and Dr. Hunter (916)384-3920 or 800-235-7376
 22-23: Passion Hair Extension Stylebooks photography session,
Dallas, TX (703)359-6000 ext. 22 [email protected]
 26-28: The International Arab African Health & Body Care Trade
Show, Cairo - Egypt, www.hebexegypt.com www.greenlinefairs.com
 28-30: IBS Las Vegas (formerly Las Vegas Hair and Nail Conference), Las Vegas, NV www.ibslasvegas.com
 28-30: International Esthetics, Cosmetics and Spa Conference,
Las Vegas, NV www.iecsc.com
 29-30: Redken Presents:Specialist Connection Santa Clara, CA
1.800.446.2597 X4201 www.malys.com
 29-30: American Crew Presents: The Great RoadTrip PREVIEW,
Los Angeles, HANDS ON - Hollywood, CA 1.800.446.2597 X4201
www.malys.com
July 2008
 6: Philly Finest Hair Salon presents The 4th Annual Battle of
Beauty, Tampa, FL (727)698-3403 www.phillyfinest.com
 12-14: California Cosmetology Association Annual Convention,
Fresno, CA 1-800-482-3288 www.the-cca.com
 12-15: Ohio Association of Beauticians Inc. 70th Annual Convention and Tradeshow, Cincinnati, OH (513)751-5566 / (419)222-5648
 13: 19th Annual North American Hairstyling Awards, Mandalay
Bay, Las Vegas, 800/630-3603, www.cosmoprofnorthamerica.com
 13-15: Cosmoprof North America 2008, Las Vegas, NV.
www.cosmoprofnorthamerica.com
 11-14: The International Caribbean Barber & Hair Fashion Showcase, MONTEGO BAY, JAMAICA. www.icbhfashionshowcase.ws
 13-14: Redken Presents: Master Specialist Connection Chico, CA
1.800.446.2597 X4201 www.malys.com
 19-27: National Beauty Culturists’ League’s 89th Annual Convention, Winston-Salem, North Carolina, 202/332-2659, nbcl.org
 26-27: Armstrong McCall Regional Show, Phoenix, AZ
www.armstrongmccall.com or call 1-800-45-SALON
 27-28: Passion Hair Extension Stylebooks photography session,
Los Angeles, CA (703)359-6000 ext. 22 [email protected]
 28: Paul Mitchell Trend Tour, Columbus, OH 1-800-251-8427 or
www.PMOhio.com
August 2008
 2-4: Bronner Brothers International Hair Show, Georgia World
Congress Center, Atlanta, 800/547-SHOW, bronnerbros.com
 3: 2nd Annual Northwest Nailtechs Networking Event, Seattle /
Renton, WA www.nwnailtechs.com
 3-4: Passion Family Stylebooks photography session, Indianapolis, IN (703)359-6000 ext. 22 [email protected]
 3-4: Redken Presents: Master Specialist Connection Chico, CA
1.800.446.2597 X4201 www.malys.com
 3-6: ECRM Cosmetics & Fragrance EPPS Conference, TBD,
770/932-3191 ecrm-epps.com
 9-11: National Cosmetology Association presents Salon Life ‘08,
Rosemont, IL www.salon-life.com or 1-888-254-9810
 9-12: George Rileys PBC presents Scruples Training for Tomorrow, Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com
 16-18: Face & Body 2008, Moscone Center North, San Francisco,
630/653-2155,faceandbody.com.
 17-18: Redken Presents:Specialist Connection Santa Clara, CA
1.800.446.2597 X4201 www.malys.com
 17-18: Expo Latino International Salon and Spa Show, Long Beach
Convention Center, Long Beach, CA, 562/802-7471, expolatino.com
 17-21: EX•TRACTS, Jacob K. Javits Convention Center, New York
City, 800/272-SHOW, extractsny.com
September 2008
 6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com
 14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, CA,
888/491-8265, www.nailpro.com
 20-22: Spa & Resort Expo and Conference, New York
www.spaandresortexpo.com
 20-22: International Congress of Esthetics and Spa, Long Beach,
CA 1-800-471-0229 or www.lneonline.com
 21-22: Mid-American Beauty Classic, Columbus, OH
www.premiereshows.com
 22: Redken Presents: Master Specialist Connection Chico, CA
1.800.446.2597 X4201 www.malys.com
 27: Aris Guzman and Aris Milan Hairdressing present The Immaculate Collection, McAllen, TX (956)534-4821 or (956)867-3559
National Cosmetology Association
Announces SalonLife ’08 Conference
Designed to connect like-minded salon professionals with one another and inspire their
success in both their professional and personal lives, the National Cosmetology Association
(NCA) SalonLife ’08 Conference and Expo expands this year to include an interactive,
educationally focused expo floor.
SalonLife ’08 will be held Aug. 9 through 11 at the Donald E. Stephens Convention
Center, located in Rosemont, Illinois. The event is open to all salon professionals – owners,
managers, stylists, nail technicians and estheticians.
In addition to hearing from expert speakers, show attendees will experience learning and
networking experiences. Constructed to serve the expressed needs of owners and working
professionals, SalonLife ’08 will feature exhibitors, outstanding education and a noise-controlled environment that’s conducive to conducting business and learning.
Enriching the lives of salon professionals through greater beauty, business and balance
will be the focus of this year’s speakers. Keynote speaker will be Vidal Sassoon. Also speaking are top industry icons such as Winn Claybaugh, the dean of Paul Mitchell The School;
Robert Cromeans, the global artistic director of Paul Mitchell; Christopher and Sonya Dove
of Wella Professional; Amanda Gore, lifestyle coach at Amanda Gore International; Vivienne
Mackinder of HairDesignTV.com; Ann Mincey of Redken 5th Avenue NYC; Martin Parsons of Intermar Productions; Mary Rector-Gable of behindthechair.com; Lydia Sarfati of
Sarki-Repêchage; Geno Stampora of Creative Consulting and Billy and Melissa Yamaguchi
of Yamaguchi Salons and Spa.
For more information on SalonLife ’08, visit www.salon-life.com or call 888-254-9810.
WHAT’S NEW IN THE MARKET
1. Coloring Hair Just Got Easier
The Color Exact Scale is the perfect tool to give you a quick and simple way to ensure consistent
color control—every time, every client. No more guess work. Less wasted product. Easy and accurate
color mixing. Imagine never again guessing or eyeballing color. The Color Exact Scale accomplishes
just that, making the stylist’s job much more precise and professional.
“As a working stylist with over 20 years in the business, I am always looking to perfect my craft.
When I started using a color scale, I notice that my formulas were much more consistent and my
clients’ colors were the same every time. An added benefit was that I was saving money, since I was
not wasting product. This is why I have come out with a scale and made it available to all of us in the
business,” said Monica Smullins, creator of the Color Exact Scale.
For more information, call 650-464-8587, or visit www.colorexact.com.
2. Want To Be a Brazilian Waxing Legend?
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Travis Powell, the Waxing Diva, shares his secrets for the perfect Brazilian wax in the new Brazilian
Waxing Handbook and DVD. Everything you need to know about giving safe, sexy Brazilian bikini waxes
to men and women is included. Perfect your technique with easy-to-follow instructions, abundant
diagrams and expert waxing tips from a leader in the field.
Powell specializes in Brazilian bikini waxes, having done thousands of them at Salon Dewi, his
Seattle salon. He was named the Editor’s Pick for Best Waxing in Seattle in the CitySearch 2006-2007
poll. He was recognized with Seattle Magazine’s Best Manscaping of the Year for 2006.
For more information, visit www.thewaxingdiva.com or call 206-229-9822.
3. Mizani Scalp Care Provides Soothing Scalp Relief
Mizani is a professional brand catering to multi-textured and sensitized hair. With its new Scalp
Care System, stylists can provide their clients with a professional, in-salon service to help control
moderate to severe scalp problems and promote healthy looking hair.
This three-part system combines potent salicylic acid with powerful pyrithione and zinc, two
active ingredients proven to eliminate the recurrence of dandruff, scalp flaking, scaling and itching.
Peppermint oil and cucumber extract help to soothe, cool, and stimulate the scalp for a refreshing
sensorial experience while restoring moisture to both hair and scalp. Scalp relief is felt immediately and
effectively rebalances the scalp with continued use.
Designed specifically for professional-only use, the Scalp Care System is accompanied with two at
home maintenance products. Scalp Care is a complete approach to supporting clients with scalp flaking, scaling and itching with professional service and retail sizes of Scalp Care Shampoo and Scalp Care
Conditioner. For more information, call 877-726-3624 or visit www.mizani-usa.com.
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4. Deep Hydration for Smooth, Ageless Skin
AminoGenesis Skincare introduces DermaScyne Intense Daily Serum with natural moisturizing
factors, a new option to fight premature aging.
Skin is an excellent barrier and the first level of protection for the body. Among the few substances
that can penetrate the skin are amino acids—but they must be delivered through an emulsion in order
to reach the dozens of various proteins the skin is made of. When these proteins begin to breakdown,
they must be repaired or replaced in order for your skin to maintain a youthful, radiant and healthy
appearance.
This newest of AminoGenesis’ products is designed to harness the amazing power of amino acids.
DermaScyne delivers 25 key biological building blocks to the skin, enabling it to replace and repair its
essential proteins as they breakdown. It also supplies crucial natural compounds that bind moisture to
the skin. Together, these help to maintain a youthful, radiant and healthy appearance.
For more information, call 877-523-4455 or visit www.aminogenesis.com.
5. Perfect Convenience for Decolorizing
To achieve even color tones from root to tip, artificial color often needs to be removed from hair
before new color is applied. This is because the new artificial color cannot remove or replace old color
already in the hair shaft. Decolorizing Powder packets by Jean Alexander are now available in extra
gentle formulas. The packets make any decolorizing service very convenient, particularly for those
traveling to do hair.
Jean Alexander Decolorizing Powders are remarkably gentle yet effective and able to lighten hair up
to 7 levels without swelling or harming the cuticle. Formulated for both on and off the scalp applications, the powder works quickly and does not dry out during the process.
Jean Alexander’s EQ® System includes Decolorizing Powder, soothing Herbal Cream
Color Shades - with and without ammonia, and Ultra-Developers. For more information call
1-800-344-5326.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

0608 CA Stylist.indd - Stylist and Salon Newspapers

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