Selba Opens new Yorkville Showroom
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Selba Opens new Yorkville Showroom
PMF HOME LOTTERY. GRAND PRIZE HOME SHOWCASING SELBA CABINETRY. ................. ISSUE 1 2 SPRING/ SUMMER 2007 ………………………….1 FEATURED KITCHEN. CLASSIC DESIGN BY DANIELLE BLAIS ............ .................................. 3 EXPERIENCING SUB-ZERO AND W OLF APPLIANCES .................................. 4 Selba Opens new Yorkville Showroom th On Thursday, February 15 Selba celebrated the grand opening of our newest location in the heart of the coveted design district in Toronto. This new location features all of the same great products and service that its clients have become accustomed to for the past 18 years, but in a more unique environment. It boasts an elegant “boutique” concept showcasing designs from all spectrums including modern, contemporary, traditional and transitional. introduce our product line. The 2000 sq ft showroom has an extremely upscale feeling while maintaining a very intimate setting to demonstrate multiple kitchen and vanity displays. We encourage all of our existing and potential new clients to take the opportunity and visit our new showroom and experience its distinct design in person. Selba’s Yorkville Showroom is located at 118 Avenue Rd, Toronto. Phone: 416.967.3600 The expectation is that the team at this location will be handling a mostly designer based clientele to It’s a party… Fax: 416.967.3603 e-mail: [email protected] Celebrating our Yorkville Grand Opening focus PMH Home Lottery Grand Prize Home Featuring Selba Cabinetry island area. The different textures of wood, metal and glass give the room a vibrant modern feel. Every year Jack Celli, the Interior Design Director for Greenpark Homes, looks forward to the challenge of designing the fabulous Grand Prize Showhome interior for the Princess Margaret Hospital Foundation’s Home Lottery. Lavishly decorated and accessorized, this 8,150 sq. ft. Park Avenue 9 home in Thornhill definitely reflects a sense of modern elegance. Selba takes pride in having supplied all of the cabinetry and Jack was able to work with kitchen designer Elena Heng to complete the look he was aspiring for in the Kitchen. “Jack’s intentions were to keep the design simple and clean.” says Elena. “So we went with a clean-lined white mission door style”. Visual impact was achieved by illuminating some of the upper cabinets as well as the Some unique features are the oversized double sinks, and the backsplash which is made up of circular glass tiles. It is an eye-catching design statement that compliments the simplicity of the cabinetry and white marble countertops nicely. Jack A. Celli Interior Design Director for Greenpark Homes The extravagant master ensuite is also adorned with dark maple Selba cabinetry and features a “his” and “her” design concept with granite countertops throughout. Not missing a beat in terms of modern convenience and luxury, this admirable home has an estimated worth of over 3 million dollars. Selba is pleased to support the Princess Margaret Hospital's extraordinary research efforts to help conquer cancer. For more information on the Princess Margaret Hospital go to: www.pmhf.ca Selba’s Featured Kitchen: Designed by Danielle Blais Every month a kitchen by one of our own designers is featured on our website (www.selba.ca) to promote our product. This month’s featured kitchen was designed by Danielle Blais who works out of the Oakville showroom. Danielle started this design where all designs begin, determining the needs of her client and translating them to a functional space, that not only looks great but is user friendly as well. To add to the working triangle, pullout shelves, magic corners and a recycling centre were added to allow for a more organized design and maximize their storage space. It was important to the clients for their kitchen to serve as a central hub for their family and friends, a trend that is becoming increasingly more common among the average family. A large central island with seating addressed this request and created a visible anchor for the kitchen. A desire for visual interest and additional lighting was achieved by adding pot lights to the upper most cabinets. By incorporating lighting to these upper areas, a warm glow resonates outward and creates a truly grand look. The intricacy of decorative posts, wire mesh detailing and tiled backsplash lend depth and interest to the kitchen when examined closely. An open shelf cabinet featuring spice drawers, highlights some decorative storage space for wine glasses etc. within the kitchen. Double stacked uppers, with crown and header moulding to the ceiling, created a great use of height among the 10’ ceilings. Whenever possible, it is recommended to take full advantage of tall ceiling heights in order to maximize storage space, and provide an impressive elevation of the room. The stainless steel state of the art appliances and deep stainless sink with pullout faucet are modern conveniences that compliment the traditional look of the kitchen nicely. There is a sense of sophistication in the design, including the gorgeous granite countertops, with a lot of contemporary features at hand. Finally she addressed the clients’ love of dark stains, but fears of a dark overpowering space by using the chocolate only for the island and the hood. By keeping the majority of cabinets in a light painted finish, the clients were able to have their dark stained wood and still have a light open feeling space. This look was achieved using a Coventry doorstyle for the chocolate island, and a St. Moritz doorstyle for the remainder of the kitchen. Overall Danielle and her clients were very happy with the outcome of their kitchen. A sense of warmth, luxury and functionality were all accomplished in the space and they were thankful to have their design be selected as this month’s featured kitchen. To view more Selba Kitchens, please visit our website: www.selba.ca Experiencing Sub-Zero & Wolf Appliances Oakville Showroom Manager, Brenda Baranowski, was recently invited by the Sub-Zero and Wolf Appliance Companies to attend a 4 day product launch at their main office and Showroom Headquarters in Madison, Wisconsin. The trip catered to 60 industry professionals from across North America, and included with Brenda on the trip was a team of well-known designers within the GTA. Such guests included Michael London from the Gluckstein Design, Steve Bassie from Crayon Design, Melissa Walsh from Wayne Swadron Interiors, Dominic De Freitas from Mike Niven Interior Design, Stephanie Dimopolous and Angela Salluce from the Daniels Corporation as well as Anna Manca from Maroline Industries. The trip was designed to familiarize designers with the state of the art manufacturing, distribution and training complex for Sub-Zero and Wolf appliances, while also introducing a brand new product line. The impressive facility showcased a number of working kitchens equipped to demonstrate the storage and cooking functions available while using their products. The New Sub-Zero product line is offering built-in refrigerators and freezers with a whole new range of models. These new models significantly extend the "built-in" concept. It gives designers a wider choice of creative options, while at the same time it gives consumers the latest advance in Sub-Zero’s uniquely effective food preservation technology. A new INSET installation option allows these units to sit flush with surrounding cabinets or side panels. In essence, they’ll look very much like their integrated units, but they will be easier to install. From Left: Brenda Baranowski, Melissa Walsh, Angela Salluce, Steve Bassie, Dominic De Frietas, Anna Manca, Michael London, Stephanie Dimopolous. The Wolf product line has even improved their very popular Induction Cooktops. They have added a new 30” and 36” induction model, and modified their current 15” model to match. To improve the ease of installation, they replaced the old four-foot flex conduit with a terminal box. The other popular features remain intact, including pan-sensing technology and lock mode (both excellent for child safety). New features include a high power boost, making boiling water that much quicker, and a countdown timer. All of these new induction cooktops will be available in October 2007 and they will be offered with the classic stainless steel trim. The Sub-Zero and Wolf training facility (otherwise known as the Westye F. Bakke Center) was as impressive as the products it promotes. Designed and decorated with much attention to detail and luxury, it could easily make any designer feel at home and look forward to returning. Oakville Showroom An evening with Selba Oakville Our design team at the Selba Oakville location (Third Line/Dundas), is busy planning a fall soirée for our invited guests. The event will be a networking opportunity among builders, designers, and industry professionals that have worked with Selba in the past, or who are considering to work with Selba in the future. It will give everyone involved a chance to explore our Oakville showroom, meet our staff, ask questions and enjoy an evening of good company. If you are interested in attending or would like more information, please contact our Oakville Showroom Manager, Brenda Baranowski at 905-825-0575 ext. 24 or e-mail: [email protected]. Welcome to Our Newsletter Selba Focus is a newsletter distributed to interior designers, renovators, architects and homebuilders. Our goal is to stay in touch with you, the industry professionals, and to share information regarding events, new product lines, and updates on kitchen and bath trends. We hope you find it interesting and we welcome your feedback and suggestions. If you prefer to have the newsletter emailed to you or would like to be removed from our mailing list, please email us at: [email protected]. Industries Inc. The Main Ingredient in Your Kitchen Head Office: 3231 Langstaff Road Concord, ON L4K 4L2 Tel 905.660.1614 Fax 905.660.7075 Oakville: 2501 Third Line, #5/6 Building D Oakville, ON L6M 5A9 Tel 905.825.0575 Fax 905.825.0415 Toronto: 118 Avenue Road Toronto, ON M5R 2H4 Phone: 416.967.3600 Fax: 416.967.3603