About Young Lotus Creative Workshop

YOUNG LOTUS
WORKSHOP
ABOUT THE YOUNG LOTUS WORKSHOP
The Young Lotus Creative Workshop is a 2 and a half day workshop created since 2004 by ADFEST to:
•
Recognize and encourage the rising stars in the region
•
Allow participants to further develop their skills and learn from the gurus of the industry
•
Sharpen talents while competing under a relaxed atmosphere
•
Offer creative young bloods the opportunity to earn a winning place on the ADFEST stage
OBJECTIVES
• To train & sharpen young creative minds to develop effective concepts
• To support & stimulate new creative young bloods in the region
• To help the region’s advertising and communication industry compete in the global market
• To provide exposure for the talented young creatives
• To encourage young creatives to strengthen team relations
WORKSHOP BENEFITS
•
Chance to work with and learn from the best creative practitioners in the industry
•
Absorb essential creative know-how from world-class advertising gurus effectively
•
Learn of techniques and tips directly from creatives
•
Opportunity to network and meet other rising stars in the region
•
Build strong team skills
HOW IT WORKS
•
Each year, an agency network hosts the Creative Workshop
•
The workshop is facilitated by “trainers” from the host network, known as the Young Lotus Workshop
Committee
•
Participants will be coached, lectured, and given a brief to be completed within 24 hours
•
Works which will be judged by the Creative Workshop Committee and the winners will be announced on
stage at ADFEST
ELIGIBILITY
•
Each local association/representative in each market selects 2 young creatives
(preferably 1 art director and 1 copywriter) to represent that market and enroll them for the Workshop
•
Participants must be aged 28 or under (born after 19 March 1987) with at least 1 year experience in the
advertising industry
•
Each local association/representative is responsible for participants’ airfare & ground transportation
WORKSHOP PARTICIPATION
Workshop participation is free of charge and each team will receive:
• Accommodation at Aiyara Grand Hotel, Pattaya, from 13th March – 19th March 2016
• Meals during the workshop & festival (except for dinner on Friday 18th March 2016)
• Registration to ADFEST 2016 inclusive of access to all ADFEST functions and festival kit
TENTATIVE AGENDA:
YOUNG LOTUS CREATIVE WORKSHOP 2016
SUN 13 MAR
Arrival & Welcome Dinner
MON 14 MAR
Workshop Lectures
TUE 15 MAR
AM
Workshop Lectures
Noon
Brief assignment & 24-hour working window commences
Noon
Work Submission
PM
Judging: Selection of 5 finalist teams and Young Lotus
WED 16 MAR
Winning Team
WED 16 - SAT 19 MAR
ADFEST 2016
FRI 18 or SAT 19 MAR
AM
Young Lotus Workshop session & presentation of finalist works
PM
Delegates vote for Popular Vote
Evening Announcement & Award Presentation for the Young Lotus winners
& Popular Vote winners
YOUNG LOTUS
WORKSHOP
2004 - 2015
PROJECT CHAIRPERSON & INSTRUCTORS
YEAR
INSTRUCTOR
PROJECT CHAIRPERSON
AGENCY
CITY
Craig Davis
Graham Kelly
Saatchi & Saatchi
Singapore
Regional ECD
Jimmy Lam
Dentsu Asia
Singapore
Saatchi & Saatchi
Suthisak Sucharittanonta
BBDO Bangkok
Bangkok
Asia/Africa
Tay Guan Hin
Grey Worldwide
Kuala Lumpur
Alex Lim
Leo Burnett Sdn Bhd
Kuala Lumpur
Alex Lopez
Beacon Communications K.K
Tokyo
Linda Locke
Hidekazu Sato
Beacon Communications K.K.
Tokyo
Regional ECD
Paul Kemp-Robertson
Contagious Magazine
London
Leo Burnett Asia Pacific
Tay Guan Hin
Grey Worldwide
Kuala Lumpur
Valerie Cheng
ARC Singapore
Singapore
Yasmin Ahmad
Leo Burnett Sdn Bhd
Kuala Lumpur
Angela Koch
Leo Burnett Greater China
Hong Kong
2004
2005
Singapore
YEAR
2006
2007
PROJECT CHAIRPERSON
INSTRUCTOR
AGENCY
CITY
Ng Tian It
McCann Erickson
Singapore
Tay Guan Hin
Eric Yeo
Ogilvy & Mather
Singapore
Regional ECD
Robert Gaxiola
Bates
Singapore
JWT
Johnson Tan
Procolor Separation & Print
Singapore
Singapore
Chris Chiu
Leo Burnett
Bangkok
Paul Davies
RMG Connect
Singapore
Alex Lim
BBDO Singapore
Singapore
Chris Thomas
David Guerrero
BBDO Guerrero Ortega
Manila
Chairman & CEO
Simon Bond
Proximity Asia
Singapore
BBDO Asia Pacific
Subun Khow
BBDO Bangkok
Bangkok
Singapore
Suthisak Sucharittanonta
BBDO Bangkok
Bangkok
Andy Wilson
BBDO Singapore
Singapore
Global Creative Director-Philips
James Lou
DDB Chicago
Chicago
DDB
Steve Jackson
DDB Chicago
Chicago
Akira Kagami
Koichi Yamamoto
Dentsu Institute
Tokyo
Executive Officer & Global ECD
Kazunori Miura
Dentsu Inc.
Tokyo
Dentsu Inc.
Mike Wilson
Dentsu America
New York
Tokyo
Omar Bin Shaari
Dentsu Utama Sdn. Bhd.
Kuala Lumpur
Neil Dawson
2008
London
2009
YEAR
2010*
PROJECT CHAIRPERSON
TBWA\Asia Pacific
Asia Pacific
Melvin Mangada
TBWA\Santiago Mangada Puno
Manila
Thirasak Tanapatanakul
Creative Juice
Bangkok
Thor Santisiri
TBWA\Thailand
Bangkok
Louise Upperton
TBWA Group\Asia Pacific
Hong Kong
Ann Mack
JWT New York
New York
Tay Guan Hin
Asawin Rojmethatawee
Heineken
Bangkok
Regional ECD
Francois Chilot
CFP-E / YDA President
Paris
Michael Yezerski
Nylon Music Studios
Sydney
Pat Law
GOODSTUPH Private Limited
Singapore
Ravi Deshpande
Contract Advertising
Mumbai
Adam Denny
McCann Enterprise
Singapore
John Mescall
McCann Worldgroup Australia
Melbourne
Richard McCabe
McCann Worldgroup Asia Pacific
Singapore
Anil Thomas
McCann Worldgroup India
Bangalore
Martin Lee
McCann Worldgroup Shanghai
Shanghai
Ken Hoskin
McCann Worldgroup Asia Pacific
Singapore
Creative At Large
Singapore
JWT Southeast Asia
2013
CITY
Haydn Evans
TBWA\Asia Pacific
2012
AGENCY
ADFEST 2010 cancelled due to political situation in Thailand
John Merrifield
2011
INSTRUCTOR
Spencer Wong
Group Managing Director,
Hong Kong
Chief Creative Officer,
Greater China
McCann Worldgroup
YEAR
2014
PROJECT CHAIRPERSON
AGENCY
CITY
Chris Thomas
Andy Wilson
BBDO and Proximity Singapore
Singapore
Chairman and CEO of BBDO
Asia, Middle East And Africa,
Suthisak Sucharittanonta
BBDO and Proximity Thailand
Bangkok
David Guerrero
BBDO Guerrero and Proximity Philippines
Philippines
Ronald Ng
BBDO and Proximity Singapore
Singapore
Akira Kagami
Dentsu Inc.
Tokyo
Yukio Nakayama
Dentsu Inc.
Tokyo
Kei Shimada
Dentsu Inc.
Tokyo
mcgarrybowen China
Shanghai
Dentsu Mobius
Singapore
Carat Asia Pacific
Singapore
Dentsu Plus Thailand
Bangkok
Chairman of Proximity Worldwide
BBDO and Proximity Singapore
Dick van Motman
Chairman & CEO
Dentsu Aegis Network SE Asia
2015
INSTRUCTOR
Jeffry Gamble
Ted Lim
James Hawkins
Regional Chief Creative Officer
Dentsu Aegis Network Asia Pacific Marie Gruy
Takemi Furuta
NUMBER OF
PARTICIPANTS
YEAR
PARTICIPANTS
2004
20
2005
34
2006
28
2007
28
2008
26
2009
26
2010*
-
2011
36
2012
34
2013
30
2014
26
26
2015
* ADFEST 2010 cancelled due to political situation in Thailand
THE BRIEF
YEAR
MEDIA
PURPOSE
BRIEF
2004
Print
Partnership for a drug free Singapore
To change the focus of anti-drugs advertising in Singapore
2005
Print
Contagious Magazine
To promote Contagious Magazine to increase subscriptions
2006
Print
ADFEST
To promote ADFEST
2007
Film
You can do good things in Pattaya
To promote Pattaya in a new look rather than dirty activity
2008
Print
Ban the Bag
To get the public to stop using as many plastic bags and persuade
them to find an alternative
2009
Integrated
Campaign
A placement campaign for the Advertising Industry: How to lure Overwhelm the human resources department of advertising
young people who are currently not interested in advertising
agencies with job applications
2010
ADFEST 2010 cancelled due to political situation in Thailand
2011
2012
Film
Integrated
Campaign
Every Pepsi Refreshes the World
To create the size of the idea , not the size of the budget
Ford E-Bike
To engage and capture the imagination of Chinese consumers —
1.4 billion people who are probably not thinking about Ford, nor
even currently thinking about buying a car.
THE BRIEF
YEAR
MEDIA
2013
Integrated
Campaign
2014
2015
Integrated
Campaign
BRIEF
PURPOSE
McCann Recruitment
An ordinary brief, one that you will receive every day.
To test how far you can take it; and how big you can make it.
Work/life balance - “Live more for Better Ideas”
- To inspire creative people to put this mantra into practice.
- To change our working behaviours for the better, that will
encourage us to seek better life experience, harness those
experiences, and generate better ideas and creativity.
- To prevent us from being enslaved by the computer, by our email
and by our devices – so we can discover more, live more, and
create more.
Direct Digital
We are the “Fresh Blood” you need
Campaign
- Product: The young creatives– the hottest art-director
/copywriter team the world doesn’t know yet.
- Target: ECD of Dream Agency, the greatest creative mind with
the most demanding schedule
- Objective: So the ECD will sit up, take notice, and ultimately,
offer YOU the job you want. To stand out from the clutter of
other creative teams clamoring for her time and attention.
2004 WINNER
2005 WINNER
PARTNERSHIP FOR A DRUG-FREE SINGAPORE
CONTAGIOUS MAGAZINE
YOUNG LOTUS WINNER
YOUNG LOTUS WINNER
LEO BURNETT
OGILVY & MATHER
Singapore
Hong Kong
2006 WINNER
2007 WINNER
ADFEST
YOU CAN DO GOOD THINGS IN PATTAYA
YOUNG LOTUS WINNER
YOUNG LOTUS WINNER
TBWA & PUBLICIS
HAKUHODO INC.
Seoul
Tokyo
2008 WINNER
2009 WINNER
BAN THE BAG
HOW TO LURE YOUNG PEOPLE WHO ARE CURRENTLY NOT
INTERESTED IN ADVERTISING
YOUNG LOTUS WINNER
YOUNG LOTUS WINNER
HAKUHODO INC.
JWT
Tokyo
Colombo
2011 YOUNG LOTUS WINNER
& POPULAR VOTE WINNER
EVERY PEPSI REFRESHES THE WORLD
YOUNG LOTUS WINNER
POPULAR VOTE WINNER
PIRANA ADVERTISING (PVT.) LTD. & OGILVY & MATHER
GREY & MCCANN ERICKSON
Karachi
Kuala Lumpur
2012 YOUNG LOTUS WINNER
& POPULAR VOTE WINNER
FORD E-BIKE
YOUNG LOTUS WINNER & POPULAR VOTE WINNER
COLENSO BBDO
Auckland
2013 YOUNG LOTUS WINNER
& POPULAR VOTE WINNER
MCCANN RECRUITMENT
YOUNG LOTUS WINNER & POPULAR VOTE WINNER
MCCANN ERICKSON & LEO BURNETT
Kuala Lumpur
2014 YOUNG LOTUS WINNER
& POPULAR VOTE WINNER
WORK/LIFE BALANCE: LIVE MORE FOR BETTER IDEAS CHARGE YOU
CREATIVE NANNY
YOUNG LOTUS WINNER
YOUNG LOTUS POPULAR VOTE WINNER
DENTSU (TAIWAN) INC.
CHEIL WORLDWIDE
TAIPEI
Seoul
2015 YOUNG LOTUS WINNER
& POPULAR VOTE WINNER
MRS. ECD OF DREAM AGENCY
YOUNG LOTUS WINNER & POPULAR VOTE WINNER
LOWE PHILIPPINES
Manila
FOR MORE INFORMATION
www.ADFEST.com