Discover Real Integration. Really.

Discover Real Integration. Really.
CisionPoint: Discover Real Integration. Really.
For decades, Bacon’s, Delahaye and Multivision have given you the media intelligence and resources to maximize
media impact. Cision, our new name, is shorthand for what we have done best for more than 75 years: help you gain
the insight you need to make better communication decisions. Now we’ve integrated these resources under one brand
and into a single on-demand platform — CisionPoint, the one online source for actionable information that lets you
create, execute and analyze superior campaigns from start to finish.
CisionPoint was designed to make you more successful by increasing productivity, reducing costs, generating more
publicity, keeping you better informed on the competition and issues, and measuring results. No one else delivers
CisionPoint’s speed, intelligence, and media access — with one point of contact, one account, and one seamlessly
integrated system, organized along the stages of the communication cycle:
Plan
Research global audiences
and media, learn what it
takes to get them to
respond, and develop your
strategy for contacting them.
Connect
Reach media directly and
personally — and make
it easy for your audience
to get your message
online.
Monitor
Track up-to-the-minute
results, including replicas
of newspaper, magazine,
video, and online news
coverage.
Analyze
Measure impact, increase
competitive advantage
and demonstrate ROI
against both quantitative
and qualitative benchmarks.
Only CisionPoint brings together — in one integrated, customizable dashboard — the on-demand tools and intelligence
you need to manage the communication cycle.
Plan
In today’s increasingly complex and fast-paced media landscape, you must identify the right
audiences and reach them with the right messages.
Proper planning at the beginning of
the communication cycle is the key to
quantifying your campaign’s ROI. The
starting point is knowing the many
audiences you need to reach — of the
hundreds of thousands of media and
opinion-shapers around the world —
and the messages that will resonate
with them.
With over forty offices and dozens of
partners worldwide, Cision has built the
world’s largest and most comprehensive
media database. With CisionPoint, you
can pinpoint all the people you need to
reach, learn everything you need to know
about them, and deliver the messages
that will make them respond.
Bacon’s Media Database gives you
access to hundreds of thousands of
global editors, analysts, freelancers,
syndicated columnists, broadcast
journalists, social media sites and
bloggers. It includes detailed profiles of
media contacts’ individual preferences
and interests, with more than 10,000
updates to the database made every
day by Cision analysts. It also provides
access to copies of articles about your
company that the editor or publication
has written in the past. You’ll also have
the editorial calendars of thousands
of media outlets at your fingertips, so
you will not miss out on any upcoming
coverage opportunities!
Premium Media Profiles deliver indepth information on media contacts
and outlets in specific industries and
market segments, including business
and finance, health and science,
technology, consumer products,
and travel and tourism. We help you
learn everything you need to know
about the media and analysts in a
specific market segment prior to
making your pitch.
Survey Research helps you make
better decisions about whom you
should communicate with and how.
Our journalist & analyst audits enable
you to test messages and plan more
effective approaches to key influencers.
Mr. Walter Mossberg
The Wall Street Journal
Profile:
Mossberg is a Technology Columnist. He is an executive
editor for All Things Digital and writes the Mossblog. He is
also a regular technology commentator for the CNBC
network. He writes on hardware and software, mobile and
cellular technology, modems and other high-tech products
that enable readers to be more efficient. "Technology is a big
part of our lives, in and out of business," he says. "I cover
high technology that bridges people's personal and business
lives. I try to relieve people of their guilt when it comes to...
Location DMA:
New York, NY (1)
GDA:
National
Media Type:
Daily Newspaper
Frequency:
Daily
Circulation:
2,062,312
Outlet Topics:
News
Profile:
The Wall Street Journal is considered the most widely-read
periodical in the nation's business and investment community.
Information in the paper is also distributed to many Dow Jones
outlets, including news service and specialized financial and
commodity reports.
Connect
CisionPoint integrates outreach capabilities with your media database and lets you target
journalists and consumers directly via the web.
Our distribution dashboard makes it
easy to contact journalists by email, fax,
phone, or whatever means they prefer.
You can also communicate directly with
consumers via direct distribution to
thousands of popular web sites, while
Search Engine Optimization makes it
easy for customers to find you.
Email and Fax Distribution automates
contact with media, journalists, analysts,
and freelancers. It’s seamlessly
integrated with your updated CisionPoint
media database, so you always contact
the right person at the right time using
their preferred contact method.
Web Distribution gets your message to
online sites and other outlets that cover
you, allowing you to post your releases
on the web in real time. We serve
thousands of high-traffic news sites —
including, Yahoo!, MSN, The Wall Street
Journal, USA Today, and CNN — and niche
sites. Your message is picked up by RSS
feeds with millions of subscribers, and
within 24 hours we issue a report on the
sites where it appeared.
Search-Engine Optimization (SEO)
makes it easy for web-searchers to
find you by integrating key words and
terms into the headline and body of
your release and coding “meta-tags”
into its online version. SEO extends
the life of your message from a
single-day story to one that lives for
weeks. You’ll also receive detailed
reports that reveal the search terms
and search engines used to find your
release.
Monitor
CisionPoint monitors virtually every type of media and delivers reports in a variety of formats for
a comprehensive view of your coverage and competitive position.
CisionPoint monitors, collects and
delivers the newspaper, magazine,
broadcast and online results of your
campaign, as well as competitive or
industry coverage. Because CisionPoint
makes it easy to sort and share
coverage, it lets you discover and
report results. We provide circulation
figures, Nielsen broadcast audience
figures, Nielsen Website NetRatings,
and Ad Value to help gauge the impact
of coverage. By integrating these metrics
with our research database, you will
gain a better understanding of not only
who is covering your story, but also
how, when and why.
Cision Executive News Briefings
are personalized, early-morning
briefings for clients with large
volumes of news mentions. Global
companies generating news in
multiple markets around the world
see a tremendous number of
mentions. Filtering them to reveal
pickup of positive or negative
messages and identify trends is a
time-consuming task that is often
neglected.
Cision puts a dedicated team of
multi-lingual analysts to work
distilling the previous day’s coverage
from all sources. They read and
summarize every important story
and write concise daily reports with
translated news summaries from
more than 30 countries in key
global markets. Cision works with
you to determine the stories that
matter and filter out irrelevant
or minor mentions. We deliver
summary briefings via email,
through your dashboard, or as
an RSS feed.
Print Monitoring tracks virtually all major
newspapers, magazines, trade journals
and newsletters worldwide. Using optical
scanning, it delivers electronic images
of print articles directly to your desktop.
And with our Express delivery service,
you can receive coverage from key
publications within 24 hours.
eNews Monitoring tracks print and
Internet coverage from your dashboard.
Searching more than 20,000 newsrelated Internet sites and blogs, as
well as the electronic editions of top
print publications across the globe,
eNews Monitoring delivers 50-word
extracts and URL hyperlinks throughout the day.
Broadcast Monitoring provides
comprehensive coverage of all local
broadcast markets in the US and
Canada, with previews of video
at your desktop, so you can make
informed purchasing decisions. We
deliver broadcast video in a variety
of formats including digital clips,
DVD, and VHS through an online
newsroom. With advanced features
such as a Sizzle Video you can receive
a professionally edited montage of
your key broadcast coverage.
Delivery of Key Messages
Current Performance
Comparative Analysis
View and share your media
coverage in a variety of
formats including press
reports, video clips, emails
or online newsrooms
Analyze
Effective analysis completes the communication cycle, enables continuous improvement, and
provides a foundation for the next phase of your campaign.
Cision is the world leader in evaluation
and measurement of PR programs, with
our proven Delahaye methodology that
provides for both quantity and quality
of results. CisionPoint makes it easy to
measure, analyze, and report on whether
results meet or exceed your targets —
down to details such as pickup of key
messages and positive or negative bias
in stories. You can use the dashboard
to perform analysis yourself or we can
perform it for you with our Media
Analysis Reports and custom services.
Our “Do-It-Yourself” Dashboard
integrates tools that enable you to
flexibly analyze quantitative data to provide
views most useful in determining ROI. It
also lets you create dozens of graphical
charts and reports to communicate the
effectiveness of your program to internal
and external audiences.
Media Analysis Reports show you how
the media are covering your story and
help you measure yourself against the
competition. Cision offers qualitative
reports ranging from intelligence on
pick-up of key messages to
the advertising-equivalent
value of media coverage.
Standard Media Analysis Reports
Advertising Value Report Equates value of media coverage to advertising
expenditures
Scorecard Report
Quantifies tone of media coverage, rating
positive/negative pickup of your key messages.
Competitive Scorecard
Report
Rates your coverage against that of your top
competitors.
Summary Report
Measures audience awareness and recall of
messages in coverage.
Diagnostic Report
Assesses effectiveness across critical indicators,
including key messages and spokesperson visibility.
Intelligence Report
Provides an Executive Summary of your results.
Custom Analysis services put a team
of expert consultants at your disposal
to develop measurement and analysis
programs for your communication
programs.
Cision analytics are used by many of
the world’s leading companies to
develop marketing-mix modeling strategies that integrate PR with investments
in advertising, promotion, direct, online
and other marketing vehicles.
One Company, One Solution…
and Countless Benefits
CisionPoint is your one, on-demand source for more strategic decision-making, superior
campaign results, demonstrable ROI and greater productivity.
Because Cision has been a partner to the PR industry for more than 75 years, we’ve built the CisionPoint platform
to work the way you do. We were the first to deliver on-demand software solutions to PR professionals, and today
we have thousands of customers who rely on our information services.
CisionPoint is a next-generation, on-demand Web 2.0 solution. It integrates best-in-class services. It’s fast,
accessible, easy to use, and it scales from single users to global PR teams. Its multiple workspaces integrate
the applications performed by multitasking PR professionals, and its dashboard can be customized to conform
to individual needs. And it offers the simplicity of one point-of-contact and one login.
CisionPoint is your one, on-demand source for more strategic decision-making, superior campaign results,
demonstrable ROI, and greater productivity.
CisionPoint: Discover Real Integration. Really.
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