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Sponsorship Catalog TABLE OF CONTENT Sponsorship Opportunities......................................................................................................................1 EDUCATION............................................................................................................................................2 Executive Institute...................................................................................................................................2 Meaningful Use Summit.........................................................................................................................2 Physician Summit...................................................................................................................................2 MEDITECH 6.x Summit...........................................................................................................................2 Technology Summit...............................................................................................................................2 Site Visits...............................................................................................................................................3 Year-Round Online Peer Group JAM Sessions..........................................................................................3 Workshops..............................................................................................................................................3 EXPERIENCES........................................................................................................................................4 2016 International Conference Experience...............................................................................................4 Heart of MUSE........................................................................................................................................4 Charging Station.....................................................................................................................................4 Online Schedule and Exhibitor Guide and QR Code...................................................................................4 Opening Session....................................................................................................................................5 Lounge.....................................................................................................................................................5 Welcome Reception................................................................................................................................5 MEALS.....................................................................................................................................................6 ADVERTISING / SIGNAGE........................................................................................................................7 Personalized Key Sleeves........................................................................................................................7 Registration Kit Inserts.............................................................................................................................7 Triangle Lit Displays................................................................................................................................7 MUSE is Me Signage..............................................................................................................................7 Elevator Door Wraps...............................................................................................................................7 TAKE HOME ITEMS.................................................................................................................................8 Registration Bags...................................................................................................................................8 Pens.......................................................................................................................................................8 Conference Badge Wallet........................................................................................................................8 Leather Feel Journal...............................................................................................................................8 Ear Buds and Branded Case Cover........................................................................................................8 Executive Notebook..............................................................................................................................8 Pedometer and Contest.........................................................................................................................9 Branded Chrome Plated Guitar Bottle.....................................................................................................9 SPONSORSHIP OPPORTUNITIES Sponsorship is a partnership between MUSE International and you, the sponsor. Your support enables MUSE to offer Facility Members additional opportunities and experiences that would not otherwise be feasible. In return, MUSE is able to offer sponsors exciting marketing and branding opportunities. MUSE offers additional benefits to the larger sponsors in appreciation to the commitment to the organization: Investor Sponsorship Level ($20,000 or More) • • • • • Webpage advertising on the International MUSE Conference page. Acknowledgement in the Opening Session as a premier sponsor. Premier placement in all general sponsorship thank-you marketing pieces. One post in the MUSE Matters blog by December 31,2015 One insert in the registration bag. Advocate Sponsorship Level ($15,000 - $19,999) • Priority placement in all general sponsorship thank-you marketing pieces (superior placement to all Supporter sponsors). • One post in the MUSE Matters blog by December 31,2015 • One insert in the registration bag. Supporter Sponsorship Level ($10,000 - $14,999) • Preferred placement in all general sponsorship thank-you marketing pieces (superior placement to all but Advocate and Investor sponsors). • One post in the MUSE Matters blog by December 31,2015 or one insert in the registration bag. 1 SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL EDUCATION SPONSORSHIP OPPORTUNITIES EXECUTIVE INSTITUTE - $10,000 PHYSICIAN SUMMIT - $10,000 - SOLD The 2015 Executive Institute highlights the most pressing issues for today’s Healthcare CIO, but also a glimpse into what’s ahead for them. Conducted in an interactive, engaging atmosphere, topics include: This 2015 Physician Summit features a panel of physicians, each eager to share and discuss their experiences relating to: Sponsor Benefits: • 10 Priority Points. • Link and logo on two emails prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • Your handouts given to all Executive Institute attendees • Right of first refusal for the 2016 International MUSE Conference MEANINGFUL USE SUMMIT - $6,000 This Summit features presenters who are experts in the various components associate with Meaningful Use. Attendees will hear their stories and get their questions answered. Be a part of their successes. Don’t miss your chance to be associated with MU thought leaders and industry experts! Sponsor Benefits: • 6 Priority Points • Link and logo on two emails prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • A 2-minute introduction by a company representative before the Meaningful Use Summit begins. • Your handouts given to all Meaningful Use Summit attendees. • Right of first refusal for the 2016 International MUSE Conference MEDITECH 6.x SUMMIT - $6,000 - SOLD This Summit is for anyone who is considering 6.x, new to 6.x, or someone who just wants to learn more. Presenters and panelists from early-adopter facilities will address common questions, and answer audience inquiries during this interactive, engaging Summit. Push To Put Out Paper--despite all of our electronic systems, paper continues to be used for various purposes and the final push to eliminate it is slow, hard slogging. How can we get our colleagues firmly planted on the silicon side and leave the forest products behind? Panelists will discuss and explore strategies, experiences and tactics to lead the way in use of electronic tools. Sponsor Benefits: • 10 Priority Points • Link and logo on two emails prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • A 2-minute introduction by a company representative before the Summit begins • Your handouts given to all Physician Summit attendees • Right of first refusal for the 2016 International MUSE Conference TECHNOLOGY TRACK - $10,000 - SOLD The Technology Track incorporates multiple sessions relating to technological hot topics within healthcare facilities. Discussions featuring some of the experts in the field will also be included. Sponsor Benefits: • 10 Priority Points • Link and logo on two emails prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • Right of first refusal for the 2016 International MUSE Conference Sponsor Benefits: • 6 Priority Points • Link and logo on two emails prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • A 2-minute introduction by a company representative before the Summit begins • Your handouts given to all MEDITECH 6.x Summit attendees • Right of first refusal for the 2016 International MUSE Conference SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL 2 EDUCATION SPONSORSHIP OPPORTUNITIES YEAR-ROUND ONLINE PEER GROUP JAM SESSION - $15,000 Networking opportunities and the ability to interact with peers are the most important benefits MUSE offers its members. In order to continue fostering an interactive learning environment, MUSE is hosting module and topic-specific online peer group JAM sessions. These JAM sessions are occurring regularly, and being attended by hundreds of MEDITECH users – free of charge. In order to continue to provide this valuable service to our membership, MUSE is seeking a partnership with one special company. Sponsor Benefits: • 15 Priority Points • Link and logo on each prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • Regular exposure to your target audience • Consistent recognition throughout the year • Your logo and company name on the welcome slide of every JAM session • Vocal recognition for your generosity during each JAM session This important sponsorship is available from April 1, 2015 – December 31, 2015. WORKSHOPS - $6,000 Tuesday workshops are an integral part of the learning experience during the International Conference. Workshops are either a half-day or full day and are quality, in depth educational opportunities for attendees. This sponsorship not only provides you acknowledgement within the classroom setting but also will allow for additional marketing or branding opportunities during the Lunch for all full day attendees. Sponsor Benefits: • 6 Priority Points • Your logo and link on two emails (minimum) prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship during the Opening Session • Right of first refusal for 2016 International MUSE Conference 3 SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL SITE VISITS PROGRAM - $6,000 This sponsorship opportunity is for all Site Visits at the International Conference. Site Visits take place on the Tuesday leading into the Conference, and not only offer the attendees a wonderful educational opportunity, but also offer the hospital the opportunity to share with the MEDITECH community their challenges and successes. Would you like to align your company with the achievements of the Site Visit host hospitals? Your introduction period during the program offers unparalleled visibility and recognition of this sponsorship. HCA Site Visits (sponsorship includes all three visits): - Documentation solutions to assist in Stroke Certification at Skyline Medical Center. - Integration of Physician documentation and nursing documentation into the Discharge plan at Hendersonville Medical Center. - Provider documentation (PDoc) in the ED at Southern Hills Medical Center. Sponsor Benefits: • 6 Priority Points • Link and logo on two emails prior to the event • Company logo may be displayed on the video screen in the buses to and from the site. A video on a loop may also be played on the video screens with the conditions that there be no audio and that it is preapproved by MUSE • Two company representatives can attend free of charge and offer a two-minute introduction prior to the visits • Company literature is provided to attendees (handouts to be provided by the sponsor) • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference EXPERIENCES SPONSORSHIP OPPORTUNITIES ORLANDO 2016 EXPERIENCE - $10,000 CHARGING STATION - $12,500 - SOLD Looking for a way to increase booth traffic? If so, this sponsorship is an excellent opportunity to strengthen your marketing strategy. This year MUSE will be promoting the upcoming 2016 International MUSE Conference in Orlando, Florida. In order to increase awareness and create excitement, MUSE will be promoting a draw that will award the lucky winner a full registration and 4-nights’ accommodation for the 2016 International Conference. The entry forms for this great prize are available only by visiting the sponsor's booth. The winning entry will be drawn at the Closing Session so this is a great opportunity to ensure a steady flow of booth traffic throughout the entire three days in Nashville. Most of today’s conference attendees typically travel with one or more mobile devices, whether it is a cell phone, smart phone or laptop and keeping it fully charged during a day-long event is always a challenge. The 2015 International MUSE Conference charging station is located in the Exhibit Hall, configured with comfortable furniture so attendees can relax, network and enjoy a break while they charge their mobile devices. orlando FLORIDA Sponsor Benefits: 2016 International MUSE Conference • 10 Priority Points • Branding within the MUSE booth at the 2015 International Conference • Entry forms for the Orlando 2016 Experience drawing will only be available at your booth. • Link and logo on a 'Save The Date' email on the last day of the 2015 Conference. • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference may 31 - june 03 ONLINE SCHEDULE, EXHIBITOR GUIDE AND QR CODE - $10,000 The attractive, user-friendly QR code, when scanned by a smartphone, automatically directs users to the online conference schedule and exhibitor guide. This QR code will be included in all printed materials (a flyer in all registration bags and the conference program), as well as on the International Conference page of the MUSE website. Once a user opens the link, your logo is prominently displayed, welcoming attendees to the schedule and guide, where the sponsorship is carried through to the page. This sponsorship features heavy branding, as it will include placement in print and digital materials. In addition, your logo also links to your website when using the QR Code feature. Sponsor Benefits: • 10 Priority Points • Branding on the online schedule, online exhibitor guide and the printed schedule • A QR Code postcard in each registration bag that includes your logo • A complimentary premium exhibitor listing and demo listing in the online schedule • Your logo and link on two emails (minimum) prior to the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference Sponsor Benefits: • 12.5 Priority Points • Your artwork/logo branded onto the charging furniture • Your logo and link on one email prior to the event • Your logo and link on one email during the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference THE HEART OF MUSE - $7,500 - SOLD As a volunteer-driven organization the members of MUSE believe it’s important to leave a positive impact on the communities that we visit during our International Conferences. We share some of our good fortune by supporting a local charity in each city that hosts our International Conference. The sponsor for this event aligns their company with MUSE’s commitment to give back. The sponsorship includes having attendees bring Heart of MUSE coupons to your booth in order to have the sponsor match their donation. The funds for matching the attendee’s donations are included in the $5,000 sponsorship fee. Sponsor Benefits: • 7.5 Priority Points • This cost includes up to $2,500 that will be used to match attendee contributions. These matched funds will be given to the charity on your behalf • Branding on all items related to the Heart of MUSE • Lunch with the MUSE Board and the Heart of MUSE Charity Representatives • Present, along with the MUSE representative, the check to the charitable organization • Photograph of the check presentation on the MUSE website and in the MUSE Matters summer edition • Signage for your booth (provided by MUSE) identifying your company as the Heart of MUSE sponsor • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for 2016 International MUSE Conference SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL 4 EXPERIENCES SPONSORSHIP OPPORTUNITIES OPENING SESSION - $10,000 - SOLD WELCOME RECEPTION - $15,000 - SOLD Attendees talk about the Opening Session for months leading up to the International Conference and for months after. The Opening Session has sizzle, and you can be a part of it! The Welcome Reception is your chance to connect with your audience in a relaxed and networking-driven environment. This is a well-attended event and popular aspect of the conference. It occurs inside the exhibit hall, and is the only MUSE event with a hosted bar. As a sponsor, your logo is prominently displayed throughout he décor, and food and beverage stations are arranged within or around your booth. Sponsor Benefits: • 10 Priority Points • Logos on the big screens prior to and immediately following the Opening Session • Numerous references to your company during the Opening Session • If the Opening Session has an attraction that is appropriate and it is feasible, the attraction will join you in your booth directly following the Opening Session • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference LOUNGE - $9,000 - SOLD Brand the lounge and get noticed: “Relax, Company ABC is taking care of you!” The lounge is centrally located in the Exhibit Hall and is a welcome sanctuary to a busy attendee who wants a few minutes to regroup. This 20x20 space will offer a serene place for attendees to relax, sit and leisurely drink a coffee, network, or enjoy a massage. Tickets for the complimentary massage will only be available by visiting your booth. Spread the word, Company ABC takes care of their customers! Sponsor Benefits: • 9 Priority Points • Significant signage co-branded with MUSE • Literature table within the lounge • Company shirts on masseuses (shirts provided by the sponsor) • Your logo and link on one email (minimum) prior to the event • Your logo and link on two emails (minimum) on-site at the event • Right of first refusal for the 2016 International MUSE Conference 5 SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL Sponsor Benefits: • 15 Priority Points • Link logo on one email pre event • Link logo on one email at event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • Right of first refusal for the 2016 International MUSE Conference CONFERENCE RECORDINGS - $15,000 The International MUSE Conference offers so many sessions that attendees can never be present for all the presentations they want to hear. But, new for 2015 – each registered attendee receives access to the video recordings of all the conference presentations. The videos include the synced audio and projected presentations. As the exclusive sponsor for this opportunity, you are able to align yourself with the quality, respected education provided through MUSE. Your sponsorship includes a promotion video clip at the beginning of each presentation, a logo and web link on the login page, the session finder and the player page. You also receive signage at the conference as well as recognition in an instructional flyer in each attendee bag. Sponsor Benefits: • 15 Priority Points • Your logo and link on one email prior to the event • Your logo and link on each confirmation for registration • Your logo and link on one email during the event • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference MEALS SPONSORSHIP OPPORTUNITIES Meals are a sure fire way to get your branding and your message out to the attendees. All meals are well attended at all MUSE Conferences and offer excellent opportunities to expose the attendees to your logo and/or message. LUNCHES Lunch is a full hour long; sit down affair in the ballroom. Sponsorship allows for extensive visual recognition shown on the giant video screens in the ballroom; your slide will be displayed every fifth slide throughout the lunch presentation. Sponsorship also includes the opportunity to have your literature or a promotional item at each place setting (sponsor must provide item). All attendees meet for lunch and networking, so it is an excellent opportunity to get your message to the masses! LUNCH MAY 27 - $6,000 - SOLD • 6 Priority Points. • Signage at each table. • Acknowledgement and promotional slides integrated into the MUSE PowerPoint that will run during lunch. • Acknowledgement during the lunch hour announcements. • Acknowledgement of sponsorship in the Conference Program. • Acknowledgment of your sponsorship during the Opening Session. • Right of first refusal for the 2016 International MUSE Conference. LUNCH MAY 28 - $6,000 - SOLD • 6 Priority Points. • Signage at each table. • Acknowledgement and promotional slides integrated into the MUSE PowerPoint that will run during lunch. • Acknowledgement during the lunch hour announcements. • Acknowledgement of sponsorship in the Conference Program. • Acknowledgment of your sponsorship during the Opening Session. • Right of first refusal for the 2016 International MUSE Conference. SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL 6 ADVERTISING/SIGNAGE SPONSORSHIP OPPORTUNITIES PERSONALIZED KEY SLEEVES - $10,000 - SOLD What an effective way to reach each attendee’s hand! Keys are distributed to all attendees on major check in dates. One side of our standard key sleeve may be utilized to show your graphics and distributed to all attendees on major check in dates. • 10 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship in the Opening Session • Right of first refusal for the 2016 International MUSE Conference MUSE IS ME SIGNAGE - $6,000 The theme of the 2015 International MUSE Conference is “MUSE is Me.” Throughout the Convention Center and Resort, appropriate signage features advertisements for the theme. These ads are placed on the lamp posts hung throughout the Delta Atrium. This sponsorship provides you the opportunity to align with this campaign and include your logo and booth number on five lamp posts (10 banners). • 6 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session YOUR INFORMATION HERE REGISTRATION KIT INSERTS - $2,000 FOR THE FIRST PAGE, $500 FOR EARCH ADDITIONAL PAGE Kendra Pence Slayton Manager, IT Applications Hardin Memorial Health, Elizabethtown, Kentucky Why MUSE is me … “The International MUSE Conference is my favorite conference to attend. While I attend other industry conferences, I get the most value from hearing about the successes of other MUSE facilities and their experiences with MEDITECH and Registration kits are exciting, and attendees are always eager to find out what is in their registration bag. Do you really want to drive home your message? Your company, your logo, your give-away, your literature – any or all could be in every registration bag! • 2 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Can include literature, show deals and give-a-ways – with the exception of items that are available for sponsorship through MUSE (pens, coffee mugs, USB car chargers and notebooks) TRIANGLE LIT DISPLAYS - $6,000 This sponsorship provides you the opportunity to display your message and the prime visibility to ensure you are recognized. The lit, triangle signs will be strategically placed throughout the conference center. • 6 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session 7 SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL MUSEISME the associated vendors. I have also made some great friends through MUSE friends that I can contact anytime to bounce around ideas and ask how they are handling certain situations. If I could only attend one conference each year, it would be MUSE.” YOUR INFORMATION HERE PLACEMENT EXAMPLE BANNER EXAMPLE ELEVATOR DOOR WRAPS - $6,000 These two elevators are in the Delta BCD Lobby and will be seen by conference attendees. This unique placement for your message is sure to garner the attention you seek! • 6 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session TAKE HOME ITEMS SPONSORSHIP OPPORTUNITIES Take home items are a wonderful way to extend your marketing well past the event. Attendees take these items back to their hospitals and bring your logo right along with it! REGISTRATION BAGS - Be a ubiquitous conference presence! - $6,500 - SOLD The 2015 International MUSE Conference tote is a 18"h x 12.5"w x 7"d, 10 oz natural color cotton. The bag features a very large imprint area, a reinforced red accent bottom and red handles with a red matching shoulder strap. Sponsor Benefits: • 6.5 Priority Points • Registration bag co-branded (with MUSE) • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference LEATHER FEEL JOURNAL - $7,500 - SOLD This classy journal faux leather ultrahyde covers, thread-sewn binding, built-in elastic pen loop, 80 sheets of high-quality ruled writing paper, matching ribbon bookmark, expandable accordion pocket inside the back and matching elastic privacy closure. Each conference attendee receives the beautiful journal in the registration bags, and your logo is elegantly debossed and imprinted on the cover. This is a ubiquitous conference accessory. Sponsor Benefits: • 7.5 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference PEN - Make a written statement! - $6,000 - SOLD • Large ink reservoir for long pen life • Ink matches translucent cap color • Ultra-smooth roller ball pen has a free-ink system for crisp writing • Price includes a one-color imprint on the pen barrel Sponsor Benefits: • 6 Priority Points • Logo on the conference pens • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference CONFERENCE BADGE WALLET - Provide the ultimate conference accessory! - $7,500 - SOLD • Rip-stop nylon construction • Zippered security compartment, clear-front ID window and business card pocket on back • Measures 7-1/4" x 5-1/2" with an attached breakaway neck cord EAR BUDS AND BRANDED CASE COVER $6,500 - SOLD Almost everyone in attendance at the conference is a regular ear bud user, and everyone is in need of a new pair. With your logo imprinted on the protective case cover your name is visible each time the attendee enjoys a favorite movie or song. This item is included in every attendee registration bag. Sponsor Benefits: • 6.5 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference Sponsor Benefits: • 7.5 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL 8 TAKE HOME ITEMS SPONSORSHIP OPPORTUNITIES PEDOMETER AND CONTEST - $7,500 - SOLD The pedometer, branded with your logo, is included in every attendee registration bag. During the conference attendees track their steps and mileage. An exciting contest is promoted throughout the event and the winner (who walks the most steps) is awarded the grand prize at your booth during the last dedicated exhibit hall time (Friday at 11:30 – 12:30 pm). The Gaylord Opryland Resort and Convention Center features a rather large meeting and rooming floorplan, so this is a fun way to engage the attendees and drive them to your booth. BRANDED CHROME PLATED GUITAR BOTTLE OPENER AND KEY CHAIN - $7,500 Most can relate to the feeling of searching for a bottle opener to enjoy a favorite beverage. With this memorable guitarshaped tool, attendees recall the memories of the conference with each use. Top of the line High Definition graphics and a UV crystal clear dome over the graphic ensure your logo is stylishly displayed! This item is included in each attendee registration bag. Sponsor Benefits: Sponsor Benefits: • 7.5 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Link and logo on one promotional email at the event • Link and logo on one promotional email before the event • Dedicated signage at the conference • Right of first refusal for the 2016 International MUSE Conference • 7.5 Priority Points • Acknowledgement of your sponsorship in the Conference Program • Acknowledgement of your sponsorship at the Opening Session • Right of first refusal for the 2016 International MUSE Conference Please contact: [email protected] to make your selection. Suggestions are welcome, too! Send your ideas to: [email protected] 9 SPONSORSHIP OPPORTUNITIES MUSE INTERNATIONAL