DOING BUSINESS IN BRAZIL
Transcription
DOING BUSINESS IN BRAZIL
DOING BUSINESS IN BRAZIL A SHORT PRACTICAL GUIDE 2011 FOREWORD The world has changed dramatically in the past four years. We were hit by one of the biggest all-time financial crisis. The world economy went from the purest form of "laissez faire, laissez passer", to sovereign governments intervening in whole privately-held companies and financial institutions, while declaring them "too big to fail". Suddenly, entire countries - former colonisers, the old-time world powers - find themselves on the verge of bankruptcy, and are being saved by former colonies, the new world powers. Brazil is no exception to formercolony-gone-new-world-power. From the pre-salt findings in Tupi, 2007; to the subprime crisis that developed into a world financial crisis, which Brazil overcame bravely; to being considered investment grade by most rating agencies around the world; followed by a surprising 7,5% growth in 2010 and a cover in Times magazine under the title "Brazil takes off", there is no doubt that Brazil is heating up. While the world has seen real estate prices fall vertiginously, Brazil has seen theirs go up by 400% in the past four years. Additionally, the country will be hosting the 2014 Fifa World Cup, and Rio, the 2016 Olympics. On top of all the foregoing, Petrobras recently announced a US$ 224,7 billion investment plan for the 2011-2015 quadrennium. If you add to these facts, a population of over 185 million people; a solid currency - the Real -; and a stable democracy, you get a country which definitely has to be under everyones radar in the present and forthcoming times. But, if on one hand everything seems appealing, on the other hand, Forbes magazine recently ranked Brazil only as the 73rd best country in the world for foreigners to do business in. Factors like bureaucracy, a complex regulatory system, and high taxes dictate such low ranking for such a promising country. However, provided that you study the country before you come in and that you are well informed once you do, Brazil is an excellent place for doing business. With all this in mind, we prepared this "Short Practical Guide for Doing Business in Brazil" which will hopefully help you through the adventure of starting your entrepreneurship in this part of the world, and thereby help boost Brazil's way up the Forbes ranking. Hope you enjoy, and that we may be of help! Sincerely, Karim Vakil & Cruz Vizaco Advogados DISCLAIMER This Short Practical Guide for Doing Business in Brazil intends to provide you with a general and short overview of the Brazilian market, and the Brazilian rules and regulations, thereby helping you through the decision of bringing your business here. In no way should business be done or engaged in Brazil solely based on what is stated herein, nor is Karim Vakil & Cruz Vizaco responsible for your doing so regardless, and for whichever consequences might stem therefrom. Hopefully, this Short Practical Guide for Doing Business in Brazil will do its purpose and help you with your decision of coming to Brazil. Our advice is that you seek professional help once you decide to come, and that you do not try to engaged any of these activities on your own. Karim Vakil & Cruz Vizaco Advogados FOR MORE INFORMATION For more information on any of the above subjects or otherwise, please contact us at: Av. Rio Branco, 4 - 16th floor Centro, Rio de Janeiro - RJ Brazil 20090-020 Phone: +55 21 3550-9569 Bashir at [email protected] or Ana at [email protected] www.kvcv.com.br