1 1 - The Profitable Dentist

1 “This Story,” Could Be YOUR Story. Let Me Explain…
Dear Friend –
On the back of this brochure is a photo of the actual “last play” that allowed the
Milan, Indiana Indians to win the 1954 Indiana High School Basketball
Championship. That play led to “The shot heard around the world” by Bobby
Plump, which led to the Academy Award nominated film, ESPN’s #1 sports
movie of all time… “Hoosiers” starring Gene Hackman, Barbara Hershey and the
late Dennis Hopper. (In the movie, Milan was called “Hickory” and Bobby Plump
was “Jimmy Chitwood.”)
This “David vs. Goliath” story has endured for over 56 years… but none of this
would have happened without the plan, drawn on the chalkboard by the 26-yearold Milan coach Marvin Woods.
You may have heard the expression that “small hinges can swing big doors.”
Well, it’s absolutely true. And just as that one simple play led to an award
winning movie… One breakthrough, one system, one idea, etc… may be all
that’s keeping you from having the dental practice of your dreams?
Let’s face it, 2009-2010 has been tough for dental practices nationwide. Even in
areas where dentists are doing well that success may not last long as large
companies close or relocate and our valued patients lose their jobs.
We can “sit back and take it,” and “put our heads in the sand”… or we can be
pro-active and learn the skills and strategies that will allow us to thrive despite
what’s going on around us.
At the “2011 Annual Spring Break Seminar” (The Seminar of Champions), we
have assembled a team of experts to ensure that your practice will succeed
despite the odds. Let us help you create YOUR dental success story!
PRESENTING OUR TEAM FOR DESTIN 2011…
Our Keynote Speaker
Mark E. Hyman, DDS, MAGD
“Inspire Before You Expire: Practice Leadership”
Highly successful teams have discovered the five key principles
of inspirational leadership that guarantee their success during
turbulent times. Will you? Why not make the decision to
transform your team Monday morning? Join us for a day of passion, enthusiasm
and humor from the real world of private practice.
Dr. Hyman has lectured at major dental meetings throughout North America and
has frequently been noted as a top speaker at his engagements. Many who've
2 heard him have raved about his inspiring, uplifting message. For the last 10
years, Dr. Hyman has appeared in Dentistry Today magazine's list of top 100
speakers in dentistry.
You will learn how to:
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Inspire your team, your patients and yourself as we refuse to yield to the
recession
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Capitalize on the individual skills of each dental team member and how
these skills can improve the productivity of your practice and the quality
of the service your practice provides
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Embrace proven cutting-edge skills that successful teams thrive on
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Consider key communication barriers and how to overcome them
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“Go where there is no path and leave a trail today!”
“Change is inevitable – growth is optional.” In this fast-paced, ever-changing
world, dental teams must commit to taking a serious look at every aspect of the
practice. Gain insight into your performance which allows you to identify
opportunities for growth.
In this presentation, you will learn how to diagnose, treatment plan and
deliver optimal care, whether single tooth, quadrant or full-mouth
rehabilitation. Enjoy this fast-paced, fun-filled, dynamic seminar that will
super charge your practice today!
Special Guest Speaker Bobby Plump (“Jimmy Chitwood”)
“The Shot Heard Around The World”
You may know Bobby Plump for his game-winning shot that put
a small town in Indiana on the map and inspired one of the
greatest sports stories of all time… “Hoosiers” (starring Gene
Hackman, Barbara Hershey and the late Dennis Hopper ). Come hear him
speak at our “Spring Break” Seminar as he shares his story of triumph over
incredible odds to not only win a championship, but how to win in life’s struggles.
Michael C. DiTolla, DDS, FAGD
“The Modern Restorative Practice”
Sponsored by:
Kerr
Axis Dental
CareCredit
Officite
Vident
Sirona
All-ceramic restorations continue to make inroads in
the overall restorative market at the rate of about 12 percent a year. In 2000, approximately 20% of
restorations were all-ceramic and it has risen to 31%. Metal-free restorative
options include composites, pressed ceramics, and cementable all-ceramic
products.
Each of these metal-free options has a place in current esthetic restorative
dentistry and Dr. DiTolla will share what he thinks are the proper indications for
each of these materials. We certainly have seen failures (in the lab) when
dentists attempt to push these materials beyond their indications. There are still
3 several clinical situations that call exclusively for the use of PFM restorations but
that list of situations is shrinking.
Dr. DiTolla graduated with honors from the University of the Pacific School of
Dentistry. Dr. DiTolla is also a graduate of the Las Vegas Institute of Cosmetic
Dentistry and is a clinical evaluator for CRA. In 2001, he became Director of
Clinical Research and Education at Glidewell Labs, giving him an intimate
knowledge of American dentists and their crown and bridge habits. While writing
for several journals, Dr. DiTolla has a monthly column on restorative dentistry in
Dental Economics and is a contributing editor for Contemporary Esthetics and
Restorative Practice.
After completing this program, you will be able to:
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Recognize the various treatment modalities available to help restore the
mouth in an esthetic manner
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Be familiar with the use of more conservative all–ceramic restorations
such as no-prep and minimal prep porcelain veneers
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Be familiar with zirconia oxide and the pros and cons of using this
structural ceramic material as a crown and bridge substructure
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Be familiar with the new class of cementable all–ceramic restorations,
lithium disilicate, and understand how the CAD/CAM milling process can
improve consistency and quality
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Learn how to use technology to be able to simply and predictably place
your own implants with a surgical guide
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Learn the pros and cons of digital impression taking and see a
demonstration of each of the currently available systems
The object of this course is to teach you how you decide which of the nonmetal materials work best in various clinical situations.
Pat Worcester RDH, BS
Sponsored by:
“Healthier Patients – Healthier Bottom Line”
Today’s technology and medical information
PAT WORCESTER,
RDH, BS
substantiate the relationship between dental
health and overall health. Shift to a perio
centered practice and get healthier patients. Does your hygiene department
reflect the fact that some form of periodontal disease affects 80% of the
population? The team will discover ways to make your patient healthy and your
practice more profitable.
FMD
10%
PRO
20%
SRP
20%
3 MO
50%
4 PRO
3 MO
SRP
FMD
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What percentage of the hygiene department is periodontal therapeutic
treatments?
What percentage of hygiene department is prophy based?
What percentage of active patients is really “active”?
Find out your office hygiene potential and track your hygiene
procedures
Discover ways to add to your patient base, develop trusting
relationships and retain your patients.
Learn solutions the entire team can use!
This course is based on a portion of Pat’s program, “Mission Possible…
Best Hygiene.” The team will gain an understanding of the powerful
potential of your hygiene department and leave with exciting new concepts
to boost your office profits and proficiency.
Steffany Mohan, DDS
“The $1M+ Mistakes I’ve Made In My Practice And What You
Can Learn From Them”
Mistakes I have made:
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Not knowing what I didn’t know – especially how to put together and
manage a team (I was the worst manager of all time!)
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Not having management and business experience and thinking that it
did NOT matter (I thought that learning it “on the job” would be
sufficient)
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Thinking that concentrating on clinical skills would be enough to make
me successful (no amount of clinical proficiency makes up for too few
happy patients)
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Not delegating $8/hour tasks to my team – allows me the time to
perform my highest paid skill – producing dentistry
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Liking everyone, not being able to accurately assess the practical skills
of those around me (again, worst manager of all time!)
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Not making financial arrangements with ALL patients led to many, many
problems
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Not being able to market my practice to bring in the patients that most
wanted the dentistry we wanted to do
Here is what you will learn:
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How my practice went from $279,000 in accounts receivable to less
than zero (Yes-LESS than zero)
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How I went from working every waking moment to just 6 hours/week in
my practice and how you can do the same
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How my team went from a whining bunch of “catty women” to a welloiled machine that understands our business and propels us forward
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How I learned to market my practice to bring in the type of patient that
truly values the quality of dentistry we provide
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How my husband and family became a joy, rather than an obligation or
just another “job”
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How to end the frustration of “the patients that have the most problems
and have the least amount of money to spend on their care”
How to get patients the care they need, regardless of their insurance
coverage or their bank account balance
How to find personal balance and actually enjoy life
How our practice entered the information age and automated tasks to
save a ton of money and get more done
The objective of this course is to help dentists with the day-to-day hassles
of running their practice. The information comes from up-to-date, realworld, real time experience and not on the basis of the “theory” that runs
amuck in dentistry.
Garrett Gunderson
“REAL WEALTH: Detecting, Preventing And Eliminating
Financial Decay Through Recovering Cash And Taking
Control Of Your Finances”
Garrett Gunderson is one of those rare speakers who has
successfully applied the principles and practices that he
shares with others.
Garrett received Utah's Young Entrepreneur of the Year award. He has founded
several prosperous companies, including an INC 500 financial firm that was
named by The Utah Fast 50 program as one of the top companies in the state for
entrepreneurial spirit, innovative business tactics and skyrocketing revenue
growth.
Garrett is the author of the revolutionary financial book Killing Sacred Cows, a
New York Times bestseller. He is also the creator of the popular New Rules to
Get Rich program distributed via Nightingale Conant. Garrett loves inspiring
others to turn their potential into production. His popular media appearances
include Fox News, First Business, KTLA, magazines, newspaper articles, and
many radio interviews.
In this course, you will learn:
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The No. 1 area in which 9 out of 10 dentists are unnecessarily ”leaking”
thousands of dollars
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How to invest one hour and increase cash flow thousands of
dollars/year without having to do more work, hire more people or
monitor anything
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How to avoid being among the 96-plus percent of dentists who are not
able to retire at age 65
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How to make passion and purpose profitable and practical
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Real take home tips and strategies to immediately improve your
financial position
In this course, you will find where you are losing 10 percent (or more) of
your personal income, what to do to increase your cash flow and put six
figures more in your pocket over the next two years.
6 Dean Elledge, DDS, MS
“Drilling The Implant Hole Is Nothing”
There is more to implant dentistry than just drilling holes. You
want to “skim the cream from the top” and do the easy cases.
My graduate students place hundreds of implants each year.
For multi-implant cases, we use computer generated drilling
guides using a cone beam radiograph that eliminates guess work, problems and
phone calls. Single implants rarely need a cone beam and are placed using pilots
holes and guide pins.
Dr. Elledge practices general dentistry in Belton, MO. He directs a general
practice residency program at UMKC. He is a graduate of UMKC School of
Dentistry and earned his MS in prosthodontics at the University of Minnesota.
Here is some of what you will learn:
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The MOST productive days and silent nights
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Why radiographic guides are everything
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Moorism’s - What “The Professor” taught me
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How to preserve sockets, place implants and restore teeth and arches
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How to avoid complications
This course teaches how general dentists can make the difficult transition
into implant dentistry practical and exciting.
Hugh Doherty, DDS
“Mastering The Business Of A Successful Hygiene
System”
The Hygiene System is viewed by many doctors as an
undervalued resource, and in business terms, best described
as a “loss leader.” What does it take to have a highly
successful hygiene practice? Unfortunately, most dentists fail to recognize that
they can build a substantial practice if they utilize their hygienists properly. This
would consist of empowering the hygienist to recognize problems, educating
patients about the nature of those problems and pointing out the consequences
that will follow if those problems are not treated.
Dr. Doherty is a Certified Financial Planner, national lecturer, author and an
advisor to the dental profession with over 30,000 hours consulting with doctors
across the United States. He is widely respected for providing and sharing some
of the best information on management and finance. His varied background in
the field of dentistry, as CEO of Doctor’s Financial Network and his years of
research and study at Harvard University Graduate School of Business and the
College of Financial Planning, makes him uniquely qualified to educate doctors in
all aspects of the business and financial world.
You will learn how to:
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Create a Super Team that respects and motivates the doctor
Understand the value of utilizing treatment, schedule and re-care
coordinators
Have patients accept at least 80% of treatment presented
Supercharge your hygienist schedule
Have hygiene generate $30K-50K/month additional esthetic and
restorative treatment
Establish a standard for a healthy mouth agreed upon by all team
members
Create an experience that patients cannot find in most other dental
offices
Train new patients to become the sort of ideal patient that you deserve
Keep track and monitor the important statistics of the practice every day
This course will teach you how to present more needed dentistry and have
an 80% acceptance rate.
David Hornbrook, DDS
Sponsored by:
“Hot Topics In Aesthetic And Restorative Dentistry”
Optimizing Success Through Materials Choice, Proper
Diagnosis And Planning
For the past decade, the search for invisible, beautiful dentistry
has been the goal of both clinicians and manufacturers.
Coupled with the public’s quest for ideal aesthetics and a youthful, white smile,
the journey has become more difficult. More difficult because our patients are
more demanding for perfection today (than ever before) and more confusing
because of the vast array of new materials and options available to provide this
care.
The astute clinician, if he or she desires not only to provide beautiful aesthetics,
but also for the aesthetics to function long term, must be willing to take the steps
necessary to understand the advantages, disadvantages, indications and
contraindications of the new materials. Without this knowledge, the quality of
care delivered will be compromised.
Join Dr. Hornbrook as he explores our options for aesthetic, metal-free dentistry
for patients in applications including smile design, posterior restorative, bridge
applications and full mouth rehabilitation. Discussion will include updates of
dentinal adhesion, ideal cementation of the new materials using the new resin
cements and addressing the role function plays in our decision making. This
truly is the “Platinum Age” of dentistry and the potential for what we can offer our
patients, both aesthetically and functionally, is more exciting and rewarding than
ever before.
Dr. Hornbrook graduated from UCLA School of Dentistry and currently practices
in San Diego, CA. He has consulted with numerous manufacturers in product
development and refinement and is on the editorial board of Practical Procedures
& Aesthetic Dentistry, Contemporary Esthetics, Signature, and is the past editor
of the Journal of the American Academy of Cosmetic Dentistry. He has lectured
8 internationally on all facets of esthetic dentistry and has published articles in all of
the leading dental journals.
Objectives and subjects covered will include:
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Understanding the advantages of the new ceramics ideal for smile
designs
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The use of lasers to enhance the aesthetic result, including “ClosedFlap” osseous crown lengthening
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Deciphering what, when and how the “prepless” veneer case can be
successful
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Learning how to choose the correct cements for different materials that
enhance aesthetics and long term success
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Understanding how we can be metal-free, even with posterior bridges
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Eliminating the need for traditional core build-ups in the posterior when
using “bonded” ceramics
The object of this course is to inform participants about all the new ceramic
restorations, using lasers for aesthetics and everything else clinicians
need to know in the “Platinum Age” of dentistry.
Janet Press, RDH
“Shine The Light And They Will Come – Patient Treatment
Acceptance And Laser Assisted Hygiene”
There has never been a better opportunity than now in treating
the earliest stages of periodontal infection through the
incorporation of laser technology. This program is designed to
expand your laser practice model as we explore the vast potential of laser
hygiene protocols. The never ending flow of information pointing to the oral
systemic relationship has led to the need for increased diagnostic interpretive
skills, patient communication and the establishment of sustainable therapeutic
goals that meet the demands of longevity and quality of life. In this program we
will discuss the adjunctive use of laser as an essential element in periodontal
therapy and for optimum recall management. Join in as we explore the value of
laser assisted hygiene not only in its relationship to healing at the biologic and
molecular level of repair and recovery, but the patient’s perception and
expectations of the laser in their overall treatment acceptance.
Janet Press, RDH, Fellow of the Academy of Laser Dentistry, has been in
specialty and general practice for 35 years with 15 years of clinical experience in
soft tissue lasers. She holds Standard Proficiency in both Diode and Nd:YAG
lasers and has served on the ALD Regulatory Affairs, Scientific Sessions and
Auxiliary Committees. As Co-Director of the Dynamic Team and Laser
Certification Programs, Janet was an integral faculty member at the Las Vegas
Institute for Advanced Dental studies (LVI) for more than nine years. She
currently lectures and conducts clinical education programs internationally.
In this program you will:
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Understand the adjunctive use of laser in periodontal therapy and recall
risk management
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Learn the protocol for doctor and/or hygienist approach to laser assisted
bacterial reduction in periodontal therapy
Discuss the healing effect of the diode laser through disinfection and
bio-stimulation
Learn how laser bacterial reduction meets the “new” standard in treating
both biofilm infection and the host immune-inflammatory side of the
periodontal infections
Interpret laser tissue interaction with its correlation to “warm laser”
energy settings and the techniques used to obtain optimum clinical
results in hygiene therapeutics
Make clinical decisions and apply laser protocols that increase
productivity through guaranteed patient treatment acceptance
This presentation will explore the value and benefit of hygiene assisted
laser therapy as you travel this path of discovery that will expand your
practice profitability and take you to new levels of patient health and
wellness as we meet the demands of oral and systemic health in the 21st
century.
Tina Calloway, CDA
“High-Tech, High-Touch”
st
A Dental Assistant For The 21 Century
One of the greatest assets in today’s field of dentistry is a dental
assistant of the 21st Century. Today’s assistant requires
leadership, knowledge in dental science and in state-of- the-art
technology, with exceptional communication skills. In today’s highly competitive
and fast-paced dental office, one of the most important responsibilities of the
clinical assisting team is the “pre-heating” of the patient for our doctors. To be
successful at motivating patients to be open to, and ultimately, to agree to the
dentist’s treatment plan, requires an arsenal of talents that may not come
naturally or without thoughtful preparation.
Tina Calloway, CDA has worked in dentistry for 14 years as a full time dental
assistant, served as President of the Piedmont Dental Assistant Society and is a
clinical assisting consultant. Tina, a professional speaker and workshop leader,
has been a guest lecturer at dental conferences around the country.
In this fun and interactive workshop, Tina will motivate and educate those who
wish to become today’s High-Tech, High-Touch assistants of the 21st Century.
This workshop will allow the clinical assistant to have hands on experience with
three of dentistry's latest technologies, such as, the Isolite, Diagnodent and the
intra-oral camera, which are applicable to the assistant in his/her everyday
procedures, allowing them to contribute to the practice’s profitability.
In this workshop we will address these main objectives:
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How to become the most valuable player on the team
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How to “pre-heat” the patient for your dentist
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Learn to apply and use state-of-the-art technology and verbal skills to
the benefit of the patient and practice
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Discover learning, sharing and networking with fellow assistants
10 The objective of this course is to teach assistants how to use high-tech
equipment and then use these skills to contribute to the success of the
practice.
This class has limited seating and requires pre-registration and we
encourage you to register early to ensure a seat.
John Bovia Sr.
"Emergency Preparedness"
Your ACLS training should be stressless and hands-on, designed
for dentists, not hospital code teams. Many critical medical
conditions can arise that require emergency attention. Dental
®
Advanced Life Support (DALS ) provides comprehensive, practical, and handson training in identifying and addressing emergencies related to heart disease,
diabetes, dental emergencies, hypoglycemia, anaphylaxis, hypersensitivity,
hypertension and many other critical health conditions.
Mr. Bovia is the co-founder of Life Support Services, Inc. and has been
recognized as an outstanding instructor for the American Heart Association®
(AHA) having trained over 200,000 health-care providers, including nurses,
EMTs, physicians and dentists.
Topics Covered:
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Prepare your office to operate as a small code team outside of a
hospital setting
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Learn how to use dental office equipment (instead of crash carts) to run
a Megacode emergency
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Create a management plan for medical emergencies that could arise in
your office
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Develop your skills through practice on high-tech patient simulators that
talk, breathe and even have a pulse
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Boost awareness of crucial emergency drugs and equipment
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Leave with the knowledge to set up your office and train your team
This course will teach the doctor and entire dental team to address most
types of urgent events that could happen in a dental office.
Janice Hurley-Trailor
“Your Best Image – Making it All Work for You”
You too, can understand how to look successful and attractive in
your professional and personal life. Anyone can achieve this goal
with accurate information and a seasoned coach. Don’t just think
about it – Do It!
Janice Hurley-Trailor is known as “Dentistry’s Image Expert for Optimal
Presence.” She has more than 25 years experience as a dental consultant
11 helping professionals use the tools they have to gain higher treatment
acceptance and attract quality patients. She is an international author and
speaker on projecting professional excellence and confidence so others feel it
INSTANTLY. She has a BS in Organizational Behavior from The University of
San Francisco.
Janice will show you how to:
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Put together your BEST professional wardrobe
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Learn to enhance your image with jewelry, belts, scarves and ties
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Understand the impact of color and make-up
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Learn how to buy the best suit for your body shape and personal
presence
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Find your best assets and learn how to play them up
This workshop format has “real world” examples of other dental professionals,
just like you, who took the time and energy to put their best foot forward so they
could focus on the best and forget the rest.
This course will empower attendees with the specifics they need to shop
and dress with confidence. Everyone in this course will learn how to reevaluate themselves as others see them and be inspired to take action.
Woody Oakes, DDS, FAES, MAES
“Woody’s Success Panel”
Success will not find you… you have to pursue it. Woody will
share how you can get on the path to achieve your goals. Don’t
let the economy be your excuse to settle for mediocre, come be
inspired and listen to how members of his coaching program
have increased their practices over $1M in collections in just 12
months.
Anthony S. Feck, DMD
“Think Outside the Mouth! Botox® And Dermal Fillers For
Every Dental Practice”
Only a relatively small number of dentists were among the
health-care providers who performed over 10 million
Botox®/dermal filler procedures in the United States last year.
Fortunately, that number will increase exponentially over the next few years and
for good reasons. The dental professional blends the most knowledge of the
head and neck as well as skill with using a syringe. Along with experience and
appreciation for facial esthetics, the dentist can do something that no other
cosmetic professional outside dentistry can do – treat the teeth and gum tissue.
For these reasons, cosmetic dentistry is making way for Total Facial Esthetics.
In the past, cosmetic dentists have been working with one hand tied behind their
back, trying to enhance smiles while working with only the intraoral hard and soft
tissues. But the smile is much more than teeth and gum tissue. It involves the
12 lips, cheeks, chin, and yes, even the neck and upper third of the face. Botox®
and dermal fillers have proven to be a safe and effective method of making skin
look younger, lips more enticing and the overall smile more appealing.
It’s time to think outside the mouth and explore the potential that Total Facial
Esthetics has for your practice. Anthony S. Feck, DMD, brings a background of
expertise as a recognized authority on topics that range from anesthesia and
facial esthetics to practice management. Dr. Feck is also an international
speaker, noted author and educator, private practitioner and Diplomat of the
American Academy of Facial Esthetics. Dr. Feck is a crucial lecturer for every
dentist passionate about their profession.
After this course, you will be able to:
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List three compelling reasons why dentists should be providing Botox®
and dermal filler services to their patients
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Describe the pharmacodynamics of Botox®
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Name the muscles and their actions that apply to the most common
applications of Botox® in the head and neck region
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Discuss the technique for administering Botox® for the most common
applications in the head and neck region
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Name the three most common applications of hyaluronic acid fillers
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Describe the technique for administering dermal fillers for the most
common applications
In this course you will learn about changes that occur in skin as it ages and
the most successful methods of building a Total Facial Esthetic practice.
Lloyd V. Tilt, DDS, MS
Sponsored by:
“Successful Periodontal Treatment – Tooth
Survival Over Time”
Dr. Tilt is a periodontist with a full-time practice in
Ogden, Utah. He received his DDS and Specialty
Certificate in Periodontics at Loyola University in
Chicago. He has 10 years of clinical experience with LANAP periodontal
therapy and has spoken on behalf of Millennium Dental Technologies, Inc. and
™
the LANAP Protocol across the country. One of the key criteria for determining
the success of periodontal therapies is tooth survival over time. This is an
important factor for the clinician and the patient to be aware of and to consider
when discussing treatment recommendations.
In this entertaining, informative and educational presentation you will learn:
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Periodontal disease etiology, progression and prevalence
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Periodontal disease treatment and challenges
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Laser physics and how that affects laser application, safety, efficacy and
predictability
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The history of the PerioLase for the LANAP Protocol and the
progression of its acceptance as part of the standard of care for the
treatment of periodontal disease
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The requirements for successful periodontal therapy and achieving it
with PerioLase for the LANAP Protocol
How the LANAP Protocol compares to conventional periodontal surgical
therapies in helping patients to maintain their teeth over time in comfort
and function
The purpose of this information is to evaluate tooth survival over time in a
population of patients’ treated with the Laser Assisted New Attachment
Procedure (LANAP) and to compare that data to previously published
studies of tooth survival utilizing conventional surgical treatment methods.
Sponsored by:
Mary Rahall
"Revealed At Last… The Top
Secrets Of Patient Producing Dental Websites!"
Now more than ever before, the internet is where it's at! To
compete in today’s market, you need more than just a
great website. For over 12 years, Mary Rahall has worked with
hundreds of dentists world-wide to help them achieve their GOAL of attracting
new patients from their websites and the internet. Mary is the co-founder and
President of DentalWebsites.com. She holds a Master of Science degree in
Industrial Relations and Business Administration from the WVU College of
Business. She is a leading authority on dental website design and Internet
marketing .
In this course, you will learn:
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The latest Internet marketing strategies and top secrets on how to
ATTRACT NEW PATIENTS from your website and the internet
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Top secrets on how to convert viewers to PATIENTS quickly!
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How to increase traffic to your website using: Search Engine
Optimization (SEO), Google Places Map Listing, Search Engine
Marketing (SEM), Social Network Marketing (SNM), and Google
Preview.
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The best ways to market your website in the MOBILE era!
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How to get the best VIDEO patient testimonials that make your website
the PERFECT word-of-mouth advertisement
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How to increase your list of CONTACTS through your website and
through Social Network Marketing (SNM)
The object of this course is to help dentists generate new patients through
their practice website and the internet..
Sponsored by:
John Lyons, DMD
“The Snap DentureTM: Success With Mini-Implants”
This course is for novices looking into integrating mini-implants
into their practice and for those who are already placing miniimplants. Attendees will learn The Snap Denture™ technique that
makes mini-implant placement safe, simple and a rewarding
14 experience.
You will learn:
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A new technique to facilitate implant positioning
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To flap or not to flap
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Success in 1.5 mm wide bone
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Easy-to-follow protocol for predictable results
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How to prevent upward tissue growth during healing
Dr. Lyons was born and raised in Montréal, Canada. After completing formal
schooling at age 17, he was the youngest student ever to be accepted to Laval
University’s School of Dentistry. Even in today's economic downturn his practice
continues to thrive having grossed over $3 million in 2009 and, more importantly,
netting $1.6 million from this practice alone. He is also part owner of 3 other
successful dental offices. He has given lectures on clinical efficiency,
orthodontics and mini-implants in Canada, Mexico and the United States and
continues to practice 30 hours a week as a GP.
The purpose of this course is to teach attendees how to place miniimplants and how to use the Snap Denture™ Technique. Douglas A Young, DDS, MS, MBA
“The Art And Science Of CAMBRA: A Team Approach
Using Chemical Treatments And Minimally Invasive
Dentistry” Dr. Young is an active and ardent educator in the field of
minimally invasive dentistry, dental materials and cariology. He serves on
several boards and has presented at congresses around the world including the
World Clinical Laser Institute, the Academy of Laser Dentistry, the World
Congress of Minimal Invasive Dentistry as well as several universities. Dr.
Young has also been published in several peer-reviewed dental journals and
textbooks. He is currently active in teaching clinical dentistry to the students at
UOP and research at UCSF.
This course is of interest to dentists, hygienists, dental assistants and
administrative staff. Learn how to prevent and even reverse early lesions using
oral disinfectants, modified sugars, fluoride, calcium/phosphate products, and
new salivary diagnostics and replacement therapies rather than traditional
surgical techniques. Glass ionomer will be presented as a chemical treatment for
caries rather than just a restorative material.
Dr. Young will also present research showing that not all caries should be treated
alike and the site-specific way to manage each carious site will be presented.
The latest caries detection, ultra-small carbide burs, air abrasion, lasers and
glass ionomer methodologies will be reviewed as well and strategies on how they
are used in the practice of minimal invasive dentistry. Learn how to change your
hygiene department and dental assisting staff into a new profit center for your
practice using preventive, as well as hard and soft tissue procedures.
The following will be covered:
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Current strategies which use critical thinking and an evidenced-based
decision method in managing the disease of dental caries
Practical tools needed to treat and prevent the disease of caries using a
caries risk assessment and intervention protocols based on individual
risk
Understanding the disease process as well as the science behind
products and behaviors that will arrest, reverse and prevent future
disease
Websites will be presented where participants can keep up-to-date with current
science on caries management by risk assessment (CAMBRA). Participants will
learn how to code and evaluate services and products used in CAMBRA to
enable continuous learning and improvement.
After this presentation, attendees will understand the newest areas of
prevention and early caries management using chemical and microsurgical
approaches, be able to put what you have learned into practice and
understand why the whole dental team must participate.
Bruce B. Baird, DDS
“New Ideas About Productivity And The End Game”
In this hour and a half, you will hear from one of the top producing
dentists in the country on how to increase your own productivity.
He will discuss ways to be more productive as a dentist as well as
ways to increase staff driven productivity. He will also discuss the
concept of evergreen revenue. Productivity is not what you think---“It’s how you
think.” He will also share a new concept for adding $4 million plus to your net
worth in 10 years by contributing ½ day per week to this concept.
Here is some of what you will learn in this course:
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How to increase productivity on Monday morning
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How to understand the concept of scheduling for production, not time
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Better communication skills to get patients to say yes to treatment
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How to understand the use of service mix to increase productivity
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How to understand the term “evergreen revenue” and how it can change
everything concerning lifestyle
This course will teach the dentist and the team how to increase their
productivity and communication skills.
Janice Hurley-Trailor
“No More Settling – Raise The Bar High”
Successful people aren’t successful by accident. Janice is
passionate about helping you uncover your strengths and build
up your weaknesses. It’s never one thing that makes us
successful – it’s a combination of our physical, visual and verbal
communications with others that make it possible to have others treat you with
respect and trust.
16 Improved case acceptance, patient retention and staff morale are all greatly
affected by your ability to project your very best consistently. True Excellence in
Dentistry comes from mastering the science of projection and perception.
Remember that success is a choice based on how you spend your time and
attention. This closing keynote leaves no doubt that if others can do it – so can
you! Understand what you have going for you and learn to use it all.
Attendees will learn that the science of body language, verbal skills and
their visual impact can be used with confidence to feed their success.
Special Guest Appearances by:
Steve Green, DDS
Steve Green is a dentist and a retired professional basketball player. He was a
6’7”, 220 lb forward who played at Indiana University where he was first-year
head coach Bob Knight’s first recruit in 1971. At Indiana University he was a two
time All-American and in 1976 led Indiana to the NCAA Championship with a 320 season. Steve Green was selected by both the Utah Stars in the 1975 ABA
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draft and by the Chicago Bulls with the 12 pick of the second round in the 1975
NBA draft.
He entered dental school at Indiana University in 1980 and has been practicing
dentistry in Fishers, IN since 1984.
Steven “Hollywood” C. Hollar, DDS, FICD
Steve Hollar is a native of Warsaw, IN. Dr. Hollar is involved in leadership in
many local and national organizations. He is a delegate for the American Dental
Association and the Indiana Dental Association. He is a part-time faculty
member at the Indiana University Dental School. He is currently serving his first
term on the Indiana State Board of Dentistry.
In 1984, (as a junior in high school), Dr. Hollar sank the two winning free throws
to help Warsaw win the Indiana State Basketball Championship. He continued
his basketball career playing for DePauw University. He was one of over 900
high school and college basketball players who auditioned for a role in the movie
“Hoosiers.” He won the role (despite incredible odds) and then red-shirted his
freshman year to make the movie and played the feisty character of Rade
Butcher. He is a member of the Screen Actors Guild.
World Famous Caricature Artist Deano Minton… back by popular demand!
Deano has agreed to join us at Destin 2011. His caricatures have been featured
in Sports Illustrated and the New York Times. Deano will be doing FREE
caricatures for our attendees Thursday from 5:30 – 7:30 pm.
17 Hartell’s Village Diner – 20% Off Discount not applicable to alcoholic beverages. $1 PBR, $1.50 Beer, $3 Wine, $3 Champagne, $4 Mimosa, Novelty Menu Items (850) 654‐9453 Frillseekers ‐ Free Engraving (850) 267‐4438 Groovy Dancing – Free CD with purchase Located just down from the Playground Mermaids – 20% Off (850) 424‐6301 18 Adventure Zone – 20% Off (850) 428‐0980 Zipline, Ropes Course and Euro Bungy Also offers Team Building Exercises Sandestin Real Estate If you would like to inquire about resort ownership while you are here, please allow us to take you around the resort. If you would like a copy of the Sandestin Living to take home with you, we can help you with that as well. www.SandestinRealEstate.com [email protected] 800‐277‐0801 19 20 “Can A Dental Seminar Really Be That Much Fun?”
In addition to our amazing line-up of speakers… you’re going to have an
incredible amount of FUN. Why? Because we learned way back in 1992 that
dentists and their teams learn more and learn better when they have fun.
That’s why at Destin 2011 you’ll also experience:
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The “magic” of Baytowne Village
The beach, the ocean and
memorable sunsets!
Parties
Crazy Videos
“Surprise Guests”
Prizes / Drawings, etc.
The incredible Sandestin Golf and Beach Resort in Destin, Florida is the site for
the three-day “Spring Break Seminar” event. It is “World-Class” in every way…
It’s the premier resort on the Gulf Coast! Visit www.sandestin.com for photos.
Carved from 2,400+ spectacular acres of sugar-white beaches and pristine bay
front, the Sandestin Golf and Beach Resort is a magical setting, offering gracious
hospitality, beautiful accommodations, dining and unlimited amenities.
The Village of Baytowne offers a variety of one-of-a-kind boutiques, restaurants
and nightspots. Guests can enjoy dining, shopping, or simply walking on the
bayfront pier within steps of the meeting facilities and guest rooms. Come early,
and stay late, so you can experience the beaches at Sandestin, recently voted
“one of the top 12 in the world” by USATODAY.com!
In addition to spectacular beaches & amenities, there are four golf courses,
world-class tennis courts, a putting course, a 98-slip marina, spas, salons, and
the best in fine dining!
Register before 12/31/10 to receive a $500.00 gift certificate for Excellence
In Dentistry, Inc. products only (www.theprofitabledentist.com). Certificates
will be given out at the event, please limit one per doctor. Certificates may not be
used toward tuition.
Special bonuses our VIP Doctors will receive:
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VIP Seating
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Limited edition event T-shirt
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Photo with our celebrity guests
(Bobby Plump, Dr. Steve Green, and Dr. Steve Hollar & Woody)
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A practice consult with Woody: Complete a simple “Pulse Of The
Practice Form” and return to Woody for a 20- minute practice consult
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Amazing souvenir from the movie “Hoosiers”
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Entry into a drawing for a 50 year reunion “Hoosiers” basketball,
autographed by the original Milan team!
21 Remember, at the “20th Annual Spring Break Seminar”…
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You will NOT be squeezed into one large room like a herd of cattle.
Sandestin is a World-Class Resort and “our guests” will be “treated like
royalty” in every way.
2. You will experience 20 of the best speakers in dentistry, business and
entertainment in the three-day event.
3. You can earn up to 18 hours of CE credit (more hours than available at
similar events).
4. Experience the best exhibitor venue in dentistry. We don’t just sell
exhibit space… we carefully select vendors with a proven track record
of serving/helping dentists.
5. Edutainment? In 1992 we were the FIRST dental group to develop the
concept of education plus entertainment (4 years before anyone else!).
6. “Monday morning ideas… not sales pitches.” Don’t you just hate it
when you spend your hard earned money and then get a speakers mini
presentation which is actually a “pitch” for their full day course, institute
or center? At Destin, our speakers will cut the “fluff” and give you solid
information that will add to your bottom line.
7. Networking. At Destin you’ll have the opportunity to mingle with some
of the most successful dentists in the world If you are looking for a
“party seminar” this MAY not be for you… although things do get
CRAZY in Baytowne!
8. DVDs – unlike similar events, we videotape every speaker and
workshop. This is a HUGE advantage over hearing the speakers one
time.
9. All inclusive package. Don’t be mis-led by low seminar pricing that
doesn’t include things like lunch, speaker handouts, etc.
10. Excellence in Dentistry, Inc. is an A+ rated company by the Better
Business Bureau. We were the first privately owned company to
present mega-dental seminars and our goal is to provide you and your
team the best customer service and the ULTIMATE seminar
experience… every time!
Testimonials
“Woody and all of his amazing staff give the best seminar ever. Great
speakers covering every subject imaginable for all the staff. It’s a must if
you are a dental group looking to move to the next level. “
Dr. Johnson, Annandale, VA
“Having attended many dental seminars, both on a national and state
meeting level, I can say with enthusiasm that this has been the most fun,
informative seminar yet. I’m confident that I’ve gotten my money’s worth
and then some. Thank you for providing speakers that make a real
difference in our dental practices and in our lives!”
Dr. Lester, Birmingham, AL
“After multiple visits to Excellence in Dentistry I am still excited to get
rejuvenated with enthusiasm. I’ve practiced dentistry over 30 years and
attended much continuing education and you still come up with new ideas
and motivations to keep me in dentistry.”
Dr. Messer, Bridge City, TX
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