Employee Manual

It’s a Celebration!
A Plant Wonderland
Awaits You!
GATES OPEN
March 30
See you then!
Growing Since 1916
Come Celebrate
100 Years!
Experience a Spring to Remember!
W
e have a
special spring
planned filled
with so many
great new plants and a
very special celebration
for the 100 years you
have allowed us to serve
this community.
Hours
Open
March 30 - June 26
Wednesdays - Sundays
A Tour of Italy’s
Amalfi Coast Gardens
Hours
Wednesday - Friday
10am - 7pm
Weekends
10am - 5pm
100 Years deserves
a special guide so we
traveled to Italy’s Amalfi
Coast exploring the
world famous gardens
searching for garden
inspiration to share with
you throughout these
pages.
With the smell of Amalfi
lemons and trailing
OPENING DAY!
March
30th!
Gardens at Villa Cimbrone
Ravello, Italy
rosemary filling the air,
it wasn’t difficult to be
inspired by the delicious edibles and awe
inspiring views.
We hope you enjoy all
the new plants and find
your own inspiration to
create a beautiful view.
We look forward to
celebrating with you and
thank you for continuing
to allow us to grow great
plants for great people
who love beautiful
gardens!
Our Story: Planting the Seed
I
t began as a true traditional American tale with a seed that was planted in
the heart of a young, German immigrant, William A.Natorp. William embarked on a journey across the ocean in hopes of planting the seed that
would grow his dream.
In 1916, William planted that seed by placing an advertisement for landscape
services in a Cincinnati florist window. William’s talents were quickly recognized
developing a following based on his creative designs and passion for plants.
There was one problem; the plants. Many of William’s clients were also immigrants that were used to the quality and selection of plant materials available in
Europe that were not available in Cincinnati. In true entrepreneur spirit, William
saw the void as an opportunity and made the decision that he would grow his
own and created Natorp’s Nursery.
As word spread of the quality of Natorp’s plants,
William’s son Merten, now involved in the family
business, realized there was a large community of
gardeners that wanted to be invited into this dream
of creating beautiful Cincinnati gardens. This realization was the catalyst for offering Natorp’s locally
grown, quality plants to the local gardener. The
company branched out into retail and started selling plants directly to the customer through Natorp’s
Garden Stores. These stores were eventually located
throughout the city.
With a backyard filled with lush blossoming trees
perfect for spending hours playing hide and seek, it is
no surprise that childhood spent among the beauty of
plant filled fields also grew a family passionate about
plants that has lasted for generations. Today, the business is operated by
William’s grandson Ken Natorp and his sons Kyle and Craig.
With their passion for plants, the family made a risky
decision a few years ago closing their traditional
retail operations and creating a new model, one that
did not exist in their industry and allowed the
company to focus on what makes them different, the
quality of their plants.
When asked why Natorp’s has been in business 100 years, President of Natorp’s, Kyle Natorp
explains, “I believe it’s because of the seed which was planted that as a business you grow based on opportunity
but what defines and sustains
you is staying true to your roots”.
OurHistory
1916-1917
William A. began
Natorp’s Landscape.
The company was located in
a three room office in Walnut Hills
1920-1922
Purchased 7.5 acres and
moved to Reading Road.
Started the first retail department called Garden View
Nursery.
1923-1945
Purchased nursery land on
Montgomery Road, Kenwood Road, Galbraith Road,
Hunt Road, and 135 acres in
Mason, Ohio
1948-1966
Opened garden stores on
Montgomery Road, Reading
Road, and Hamilton Ave and
Fields Ertel Road
1980-1992
Opened garden store on
Ohio Pike in Amelia
Moved to current location
1993-1999
Opened Florence Store
Started the Annual Fall
Outlet Sale
2000-2012
Natorp’s simplified retail
operations and began focusing more on growing great
plants
2012
Natorp’s created a new way
to shop for plants opening
Natorp’s Nursery Outlet
2016
Today, the company has
grown to Natorp’s Nursery,
Natorp’s Nursery Outlet,
Natorp’s Wholesale, &
Natorp’s Landscape, Design
and Installation.
1916-2016
100 Years
This Spring
Plants
Exciting News! This Spring, we
have once again expanded our
varieties of plants including more
edibles!
Get the
Latest!
Online Help
Visit www.natorp.com
for tips on watering,
planting, and more to
help you be a success in
the garden.
Subscribe to the
In the Garden
Newsletter or
follow our blog,
natorp.com.
Have a specific
question? Ask one of
our horticulturalists.
GARDEN & DESIGN
Help
Did You Know...
Natorp’s Outlet offers COMPLIMENTARY SERVICES to help
you be more successful in the garden including: On Call
Horticulturalists, Free Container Garden Design & In-Store
Landscape Designer?
HORTICULTURALISTS
Garden Help
Contact
Sherree Wilson
5 1 3. 515. 2579
In-Store Designers
s wils on@ nat orp. c om
Dave Couch
5 1 3. 515. 2494
d c ouc h@ nat orp. c om
Tina Hines
5 1 3. 283. 3091
th ines @ nat orp. c om
Alan Cohen
5 1 3. 283. 3511
a c ohen@ nat orp. c om
Sharon Hennies
Container Garden Designer
Bob Hirth
In-Store Landscape Designer
Villa Cimbrone
Ravello, Italy
Honeycrisp
CoolColeus
© 2016 PROVEN WINNERS,
Turn up the color in your garden with this selection that
brings fabulous foliage bursting with color.
MUST-HAVE
Annual
e
n Win
Dipt
Skyfire
© 2016 PROVEN WINNERS,
Limon Blush
© 2016 PROVEN WINNERS,
Merlin Magic
Twist N Twirl
oral
aii C
Kaw
Rose
Double Pink
SoireeVinca
Annual
New! This outstanding series has an excellent growth
habit with a stunning floral display in vibrant hues of
pinks and purples. They bloom from the start of spring
until the beginning of the first frost in the fall. They love
the sun!
Crown Pink
MUST-HAVE
Garden of Augustus
Capri, Italy
BounceImpatiens
This series of Impatiens was named for their ability
to bounce back if you miss a watering. They bring
amazing color to the shady areas of your garden and
are perfect for containers.
ry
Cher
Lilac
White
Violet
MUST-HAVE
Annual
nrise
ila Su
Tequ
Purple Bi-C
olor
Dark Knigh
t
MUST-HAVE
HypnoticaDahlia
New! A cutting garden’s dream, the Hypnotica series
brings huge vibrant flowers that grow quickly and keep
coming back. This new variety is also low maintenance
making it perfect for every level gardener to enjoy the
magnificent color of these flowers.
Bellini
Annual
Minori, Italy
Bubblegum
PerfectPetunias
© 2016 PROVEN WINNERS,
Some of our favorite Petunias for adding great color to
your windowboxes, containers, and landscape.
erry
g Ch
Chin
Cha
MUST-HAVE
Annual
Night Sk
y
Yellow Wav
e
Black Mamba
Rim Magenta
Purple
Yellow
Pink
IntenzeCelosia
New! Jazz up your containers or landscape with this
new cultivar of Celosia that brings loud color with its
spiky plumes. It not only brings colorful flowers and
attractive foliage, it’s also low maintenance with a high
tolerance for heat.
Scarlet
MUST-HAVE
Annual
Green S
treak
JurassicRexBegonia
This series of Begonia was bred to be a vigorous
grower. As the plants continue to grow, they continue
to mound with bold color that is perfect for shady areas
of the garden. Grow indoors during the winter!
Silver S
wirl
Pink
Watermelon
MUST-HAVE
Annual
Cherry Bab
y
x
ur Mi
y Ho
Happ
HappyHourPortulaca
A series of heat loving Portulaca that gives a great show
all summer. Bring on the heat and watch this summer
favorite bloom like crazy.
MUST-HAVE
Annual
Yellow Chr
ome
arrot
ake C
Cupc
Grape Jelly
Peachy
MUST-HAVE
Annual
MonarchPromise
Milkweed
The Monarch Promise was found by a butterfly breeder
in Florida. She used it as a food source for Monarch caterpillars. The bright orange-red flower attracts Monarch
butterflies and other types of butterflies and hummingbirds. However, it’s most important job is helping the
Monarchs who are dwindling with less and less
returning from their migration in
Mexico and South America. The Monarch Promise is not only a great plant for the garden or your container gardens it can also help save the butterflies.
Plant it and they will come!
Solar Casca
de Goldenr
od
lm
e Ba
ht Be
g
i
l
e
D
hall’s
Mars
BuzzWorthy
Bring these bee friendly plants to your garden and the
bees will give back to you by pollinating your plants
especially all those wonderful edibles.
usan
yed S
ack E
l
B
strum
Gold
Walker’s Low Catmint
MUST-HAVE
Perennial
Phenomenal
Lavender
Autumn Jo
y Sedum
Yellow Mer
ingue
MUST-HAVE
Perennial
Baptisia
© 2016 PROVEN WINNERS,
Baptisia is a great, drought tolerant plant with striking
spires that draw attention in the garden. Brighten up your
containers and landscape with these favorites.
les
Truff
Pink
Yellow Mer
ingue
australis
Kiev
e
Rom
Oslo
PatioPeonies
With a compact form and easy growing habit, the new
patio peonies are perfect for decorating your patio or
porch. These beauties are perfect for sunny borders or to
include in your cutting garden. Also, enjoy the butterflies
they will bring!
Dublin
MUST-HAVE
Perennial
Berrylicious
© 2016 PROVEN WINNERS,
MUST-HAVE
Perennial
HardyHibiscus
NEW! Enjoy the huge blooms of these wonderful hibiscus
that will bring a tropical look to your garden with their much
longer bloom season.
orm
er St
Summ
Cherry Che
esecake
Cranberry C
rush
inel
Sent
Red
Peach Bloss
om
Rheinland
MUST-HAVE
Perennial
Astilbe
Astilbe’s looks are deceiving making you believe this a
delicate perennial when in reality it is a tough plant that
is easy to grow. Plant this shady character and enjoy the
beautiful, showy flowers atop glossy, fern–like foliage.
Deutschland
Blue Pearl
MUST-HAVE
Perennial
Sedum
The perfect plant because they are not only attractive
and drought tolerant, they also require very little care.
Fantastic choice to bring the bees and butterflies!
son
Jame
Vera
Dazzleberry
Lime Zinger
old
Everg
Blue Zinger
Ice Dance
MUST-HAVE
Perennial
Sedges
The perfect alternative if you have a shady area where you
can’t put an ornamental grass. It brings a similar look with
arching foliage and comes in an array of great colors. It’s a
diverse plant that also does great in the sun and containers.
Prairie Fire
Caesar’s B
rother
MUST-HAVE
Perennial
Iris
Your admiration will start with its beautiful flowers but it
won’t stop there. Its low maintenance and the wonderful
foliage is a show within itself for the rest of the season.
Fair
berry
Straw
Albo Variega
ta
Domestica
David
Laura
Blue Paradi
se
MUST-HAVE
Perennial
Phlox
This charmer for the garden comes in a wide assortment of
colors and delivers great fragrance. It will bring beautiful
spring and summer blooms, drought tolerant and low
maintenance making it a must-have for both beds and
containers.
Bright Eyes
c
amba
ine S
Jasm
Frostproof
Gardenia
Perfect for the Patio
FragrantFlowers
The Frostproof Gardenia and Jasmine Sambac can
provide patio or garden with a key element, wonderful
fragrance!
The Frostproof Gardenia is making a new name for
gardenias, leaving behind the finicky nature of gardenias
of the past but still delivering giant blooms with an
intensive sweet floral aroma to the garden.
The Jasmine Sambac is a wonderful plant bringing a
green and fruity initial aroma followed by the
characteristic floral/honey/tea notes.
MUST-HAVE
Tropical
Musa Sumat
rana
Tropical PerfectBananas
Imagine their enormous leaves waving in the summer
MUST-HAVE
breeze. This is the reason the Banana Tree is becoming a
gardener’s favorite. Here are some of our favorites!
Musa Dwf.
Cavendish
na
Bana
Red
Musa Bajoo
Bougainfeel
ya
MUST-HAVE
Shrub
RoseLook-A-Likes
New! A series of roses with blooms that don’t look like the
traditional rose blossoms. A low maintenance variety with
good disease-resistance and a unique flower form.
us
alicio
ange
Hydr
Apple Dappl
e
Phloxy Ba
by
tuff
gh S
u
o
T
Tiny
Munchkin
Little Lime
BigThings
MUST-HAVE
Shrub
Come in Small Packages!
These small stature Hydrangeas create a big impact in
the garden with abundant and long lasting blooms. The
compact form and dense growth habit make them ideal for
smaller gardens or smaller spaces in your existing landscape.
Little Quick Fire
Rainbow Sens
ation
MUST-HAVE
Shrub
Weigela
SpringReBloomers
These early spring bloomers pop out in a sudden spark of
color bringing beautiful blossoms to your garden during the
spring season and again later in the season.
Bloomeran
g Lilac
d
were
le Flo
Doub se Rose
ne
Japa
Sonic Bloom
Pink Weige
la
TheBig&Little
Wonderful shrub options for those
big and small spaces.
Big Space
Diablo Ninebark
Small Space
Little Devil
Ninebark
Big Space
Mugho Pine
Small Space
Mugho Pine
Slowmound
Big Space
Henry’s Garner
Itea
Small Space
Little Henry’s
Itea
Weeping Blu
e Atlas Ced
ar
MUST-HAVE
Shrub
UnusualPlants
Try something a little different in your landscape with this
group of not so typical shrubs that have a little different
shape, size, or color.
w
m Ye
e Plu
s
e
n
pa
ht Ja
Uprig
Tri Color B
eech
Sunspray H
inoki False
Cypress
olly
Girl H
nnial
e
t
n
Ce
Vanderwol
f’s Pyramid
Pine
Pumila Spru
ce
NotSoTypical
We are always looking for something a different to share
with you for the garden. Here are more of our growers
favorite not so typical shrubs for your landscape.
Whipcord Arborvitae
MUST-HAVE
Shrub
Yuki Cherry
Blossom
o
Nikk
Deutzia
In late spring, Nikko and Yuki Cherry Blossom will deliver
a waterfall of spring blossoms. Its a wonderful choice for
groundcover, mass plantings or as border plant.
And while its admired for its fragrant white or pink spring
blooms, it also deliver a nice fall foliage color to the landscape.
Find the perfect sunny spot and enjoy this tough,
adaptable shrub.
MUST-HAVE
Shrub
Autumn Fa
ntasy Maple
MUST-HAVE
Trees
ShadyCharacters
Here are a selection of shade trees that can help keep the sun
off of your home and windows during the summer which can
save both money and energy.
Colonial Sp
irit Elm
a
elkov
ess Z
Wirel
Expresso K
entucky Cof
feetree
Red Dragon
Japanese M
aple
MUST-HAVE
Trees
StunningSpecies
We would like to introduce you to some specimens that bring
beautiful foliage and the interest they can be bring to the
landscape.
ut
azeln
bra H
u
R
o
Fusc
Red Dragon
Hazelnut
Rising Sun
Redbud
ry
Cher
undy
g
r
u
lB
Roya
Vanessa Pe
rsian Ironw
ood
Carrieri Haw
thorn
What’sThat?
MUST-HAVE
Trees
Here are the some favorites that will definitely catch your
eye in the landscape. Our tree growers have created quite
the collection of exceptional varieties and we thought we
would share some that tends to stop people in their tracks,
asking, “What’s that?”.
Gold Rush Dawn Redwood
Agriturismo
Villa Maria
Minori,Italy
2016
Edibles
L’uomo è ciò che mangia
Translation: A man is what he eats.
From mouth watering tomatoes to the delicious lemon
flavor, Italian food is all about being fresh from the garden.
mons
lfi Le
Ama
Capri
Anacapri
ss
n Gra
Lemo
Mrs Burns
Lemon Bas
il
LoveLemon?
We might not be able to grow Amalfi lemon trees but
these herbs will bring a great lemon taste to your dishes.
MUST-HAVE
Herbs
lm
n Ba
Lemo
Lemon Scen
ted Geraniu
m
Lemon Ver
bena
Lemon Thyme
Lemon Boy
MUST-HAVE
Edibles
TerrificTomatoes!
We love tomatoes, that’s why we have expanded our
selection again! Come find these wonderful tomatoes and
explore 85 different types.
Old German
ach
Big Z
Mexican Midge
t
Bitter Melon
ean
ng B
ardlo
Y
a
h
Us
Curry Leaf
AsianCooking
Edibles
Do you love Asian foods? The key to great Asian cuisine is
fresh ingredients and it doesn’t come fresher than stepping
outside to the garden. Here are some of our personal
favorites available at Natorp’s this spring.
Usha Yardlong Bean: crunchy low calorie bean
Curry Leaf: highly aromatic and pleasantly bitter
Bitter Melon: tender, edible fruit-pod
More Favorites:
MUST-HAVE
Adzuki Bean, Papdi Bean, Beer
Friend Soybean, Komatsuna,
Sooyow Nishiki Cucumber, Ridge
Gourd,Shiso (Perilla) Green and
Purple, Shishito, Fushimi, and Himo
Togarashi Peppers, Momotaro Tomato, Sesame Kingoma, Pak Choi,
Ridge Gourd, Eggplant ‘ Ao Daimaru
& More!
Growing Since 1916
Herb of the Year
Peppers!
H
Rita Heikenfeld
CCP, CMH*, journalist,
herbalist, author,
cooking teacher
www.Abouteating.com
Interesting Note:
Chile, pepper or aji are all used
interchangeably referring to
the plants and fruits. ‘Chili’
is used for describing the dish
‘chili’ (meat and Chile peppers
combined). Chili powder can
contain other ingredients besides ground-up Chile peppers.
Chile powder would be Chile
peppers only.
ow could
peppers be the
herb of the year,
you ask?”.
The true definition of
an herb is any useful
plant, and peppers truly
fit thanks to capsaicin,
which makes peppers
hot. The heat of a
pepper is measured in
Scoville Units, ranging
from 0 (Bell pepper)
to over 2 million units
(Carolina Reaper). Use
the jalapeno pepper as
a reference point: Jalapeno (mildly hot), then
Hungarian wax, Serrano, Lemon Drop, Cayenne, Thai, Habanero,
Ghost, Naga Viper, and
Carolina Reaper (world’s
hottest). With these and
the many other pepper
selections in between offering different levels of
heat and flavors, choose
wisely when cooking and
eating hot peppers!
Hot and spicy peppers
are used in so many
ways in today’s kitchens;
appetizers, entrees,
spicy desserts, drinks,
hot sauces, mustards,
pickled foods, healing creams for sore
muscles, or just eaten by
themselves. Along with
the flavors and levels
of heat and spiciness,
peppers are low in calories, an excellent source
of vitamins C, E, B, A,
carotenoids and antioxidants, help to burn fat,
reduce cholesterol, and
ease inflammation. Hot
peppers are also good
for your tummy and
digestive system; just
don’t overdo it! If you
ingest more heat than
you’d like, bread and
dairy products can help,
as well as sucking on a
lemon or swilling tomato
juice.
PepperPicks
From Hot to Not Peppers!
65 Kinds of Peppers Available this Spring
World’s Hottest
Pepper
Carolina Reaper
Sweet and fruity flavor, that
is right before the heat
kicks in
Interesting Flavor
Lemon Drop
Uncomplicated, slightly
citrus-y heat
Hotter Jalapeno
Mucho Nacho
Jalapeno
A fatter, longer, hotter
variety
Hotter Jalapeno
Sweet
Mucho
Nacho
Lunchbox
Mix
Jalapeno
Sweet & Flavorful
PepperRecipes
Bush Cherr
y
MUST-HAVE
Edibles
FantasticFruits
Haven’t heard of these fruits? Experience these wonderful
fruits and berries and they will become favorites in your
edible garden.
rry
spbe
et Ra
p
r
a
osa C
Form
Jostaberry
Issai Hardy
Kiwi
Curled Par
sley
ary
osem
de R
a
c
s
Ca
aly
lfi, It
Ama
MUST-HAVE
Herbs
ParsleySage
Rosemary&Thyme
Barbequ
e Rosem
ary
yme
ch Th
Fren
Berggarten Sage
Lemon Thym
e
Italian Parsley
Golden Sage
O
BeautifulGardens
Landscapes by
ur history rests in gardens throughout Greater Cincinnati. There
you may find a tree that was chosen because it reminded the owner
of their childhood or heirloom rose bushes that were also grown in
their grandmother’s garden. The reason we have been around for
100 years is we understand it’s about designing more than just a
garden.
Let us design a place to
create memories.
(513) 398 - GROW
www.natorp.com
on Natorp’s Nursery
Mulch&More!
Get Your Bulk Landscape Supplies
Let our exports help you find the perfect
bulk mulch, gravel, stone & more!
Questions
(513) 398 - GROW
www.natorp.com
Event
Come
Celebrate!
THE SPRING
Come this spring to find the
largest selection in the city.
We are always growing!
We are so happy to
have this opportunity
to celebrate with all our
wonderful customers
and hope you enjoy all
the new plants for the
garden!
Plant Care
Remember the
importance of proper
planting and watering,
find tips on
natorp.com.
If you have concerns
about your plants, our
horticulturlists can get
you back on track!
SPRING
HOURS
Wednesday-Friday 10am - 7pm
Weekends 10am - 5pm
GATES OPEN
March
30th!
Visit Us!
Wednesdays through Sundays!
Free Perennial
with any purchase
Present this coupon at Natorp’s Nursery
Outlet 2016 Spring Sale and receive a one
gallon Perennial (up to $9 value) FREE
with any purchase. (A $9 credit can be
applied to any ‘one gallon’ perennial with
a retail value above $9.)
Coupon page must be presented. Limit
ONE FREE one gallon Perennial (up to
$9 value / credit) per household. Valid
3/30/16 thru 6/26/16 – Wednesdays thru
Sundays – while supplies last.
CODE: R 201
Garden!
It’s time to
New Shrubs!
New Trees!
New Annuals!
New Perennials!
More Edibles!
See What’s New!
We’re Open!
March 30th!
Located at:
8601 Snider Rd
Mason, Ohio 45040
(513) 398 - 4769